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C A S E S T U D Y
+ DUNN ORTHODONTICS
DESIGN
SEO SEO site audit & content creation strategy
resulted in a 110% growth in organic traffic.Website design, development, and CRO
resulted in a 310% increase in appointments.
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Their Mission
Dunn Orthodontics is a leading orthodontics practice in the Phoenix area with
3 active and growing locations. They have been featured as Top Dentists in
Phoenix Magazine every year since 2013 and are continuously expanding their
practice and brand.
This case study provides an inside look at the partnership formed to increase
growth for Dunn Orthodontics. The primary work performed was:
Search Engine Optimization
Website Design & Development
Conversion Rate Optimization
Meet Dunn Orthodontics
C A S E S T U D Y+ DUNN ORTHODONTICS
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Dunn Orthodontics partnered with MWI to establish and build their online and local presence. The focus was to generate traffic to the website and increase the number of new patient consultations.
Where We Come In
OUR WORK
C A S E S T U D Y+ DUNN ORTHODONTICS
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““BY COUPLING SEO WITH PAID STRATEGY, MWI HAS
HELPED GROW DUNN ORTHODONTICS SIGNIFICANTLY. COMPARED TO THIS TIME LAST YEAR, SESSIONS TO OUR
WEBSITE ARE UP 100%, OUR ORGANIC TRAFFIC IS UP 160%, AND THE NUMBER OF APPOINTMENTS SCHEDULED IS UP OVER 60%. I HAVE REFERRED, AND WILL CONTINUE
TO REFER, OTHERS TO MWI. I LOOK FORWARD TO A SUCCESSFUL 2017 WITH MWI.
- DR MATTHEW DUNN, DDS, MS
MATTHEW DUNN DDS, MS
COURTNEY DUNN DDS, MS
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MWI performs in depth audits to ensure that the Dunn
Orthodontics website is performing at it’s optimum. Link
building and content strategies have been deployed, resulting
in continuous, organic growth. During the previous 12 months
of partnership (2015-2016), organic traffic to the website has
more than doubled.
Step 1
SEARCH ENGINE OPTIMIZATION
SEO
WEBSITE VISITORS
Organic traffic is the traffic that comes to your website as a result of unpaid search results. “All Users” is the total amount of traffic that comes to your website. This can be from paid ads, search, links, etc.
C A S E S T U D Y+ DUNN ORTHODONTICS
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As the partnership with Dunn Orthodontics continued,
MWI designed and developed a beautiful website
to elevate the Dunn brand and increase key
performance indicators. Since the launch of the new
website, Dunn Orthodontics has seen a substantial
influx of monthly webiste traffic and scheduled
appointments.
Step 2
WEBSITE DESIGN & CRO
DESIGN
C A S E S T U D Y+ DUNN ORTHODONTICS
+78%Traffic
+318%Appointments
This data represents the percentage of increase in average number of conversions and sessions after the design, development, and implementation of the new website.
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““I’VE BEEN BEYOND
SATISFIED WITH THE SERVICE MWI HAS
RENDERED, AND THE WAY IN WHICH THEY CONDUCT BUSINESS.
- DR. MATTHEW DUNN, DDS, MS
As with all MWI partnerships, the goal is to create growth
and increased revenue for our clients. As our partnership
has continued with Dunn Orthodontics, we have enjoyed the
opportunity to deploy new tools and strategies to achieve
results. We never approach marketing with a one size fits all
mentality; strategies must be determined in real time as data
is analyzed. This continues to be our process for all of our
partnerships at MWI.
Dunn Orthodontics continues to thrive as an MWI partner. We
are an advocate of their brand and are proud to be a part of
their team.
Conclusion:
WIN-WIN PARTNERSHIP
C A S E S T U D Y+ DUNN ORTHODONTICS
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Let’s strengthen your online footprint and build a successful digital marketing strategy.
Find out moremwi.com(855) 222-4230
Improve your digital footprint
WORK WITH US
C A S E S T U D Y+ DUNN ORTHODONTICS