(20102020)

2011

PPT e.g. He grew up in London. 12 The Beatles: John LennonAll You Need Is Love

show businessTeaching is an art of acting e.g. Christmas Spirit (Unit 6, Book One)

skimming scanning

teach, amuse / please

pan-entertainment

Carl Ransom Rogers; 1902-1987

facilitator

(the age of pan-entertainment

1985Neil Postmanmedia ecology, Amusing Ourselves to Death: Public Discourse in the Age of Show Business (1985)

(technologism) (modernity)(technopoly)

Neil PostmanTechnopoly: the Surrender of Culture to Technology (1992) a society which believes the primary, if not the only, goal of human labor and thought is efficiency, that technical calculation is in all respects superior to human judgment ... and that the affairs of citizens are best guided and conducted by experts.

(technophiles)

Postman Information has become a form of garbage, not only incapable of answering the most fundamental human questions but barely useful in providing coherent direction to the solution of even mundane problems.

information overload) (giving us something to talk about but never leading to meaningful thinking and action)Peek-a-Boo

Neil Postman

Close Reading?

Close Reading Close reading: reading and re-reading very carefully, scrupulously, and in great detail and be able to assemble and compare the nuances of meaning and the significance of its details in relation to one other. It means paying close attention to what is printed on the page. It is a much more subtle and complex process than the term might suggest.

I. A. Richards (1893 1979): The Meaning of Meaning, Principles of Literary Criticism, Practical Criticism, and The Philosophy of Rhetoric; Practical CriticismNew Criticism Text: a self-contained entity

an advanced reading skilla teaching technique a teaching approach

Zoom In on the Text

;

49417912

Text Production) TEXT) (Text Reception / Consumption/ Interpretation)

TEXTTEXTText 1, Text 2, Text 3, Text n2011 2006:157

; Cf. Visual Ambiguity)

negotiate

,

Modes of Understanding) Procedural understandingknowing what it means)knowing how to do or perform tasks)E.g.

Narrative understanding mental world) The king died. Then the queen died of grief. (E.M. Forster, 1927)

Understanding argumenta cognitive burden);premisesconclusions);(Gillian Brown,Modes of Understanding.In Gillian Brown, et al. Language and Understanding)

What does it mean? How does it mean (what it means)? How does the text acquire its meaning? Why is it valued as it is?

2. 3

e.g. Because of his sneaky ways, Tom was ostracised by the boys in his class.

NO LEFT TURNThe statement is a command.It is an imperative sentence.The statement lacks a subject and a verb.But the subject and the verb are implied.The statement is unpunctuated.Capitals have been used for emphasis.Simple vocabulary to suit wide audience.Extreme compression for rapid comprehension.The form is entirely suited to the audience and the function.

2500

1903

60 70() 1977

500

()211-2172007

: Every course is a writing course.

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