08.-09. Sep 2006
Conference: Klaipeda- 1 -
The history of lagoons and tourism stragegies
Marco DorkaVorpommern Tourism Development plc
08.-09. Sep 2006
Conference: Klaipeda- 2 -
Aim of the concept:
Finding strategies for a sustainabble tourism development by using the culturell herritage of the three lagoons
08.-09. Sep 2006
Conference: Klaipeda- 3 -
The Region at the Curonian Spit
Neringa Silute
Zelenogradsk
Matrosowo
08.-09. Sep 2006
Conference: Klaipeda- 4 -
The Region at the Vistula Lagoon
Sztutowo
Balga
Kaliningrad
Elblag
08.-09. Sep 2006
Conference: Klaipeda- 5 -
The Region at the Szczecin Lagoon
Usedom
South coats ofSzczecin Lagoon
Wolin
Police
08.-09. Sep 2006
Conference: Klaipeda- 6 -
Short review: tourism development
Neringa Silute
Zelenogradsk
Matrosowo
161 beds* 5.912 arrivals**
2651 beds*20.010 arrivals**
Klaipeda1623 beds*85.685 arrivals**
* Lithuanian State Department of Tourism, Manual 2006
** State Department of Tourism, Tourism Statistics 2004
(Figure shows hotels and guesthouses)
08.-09. Sep 2006
Conference: Klaipeda- 7 -
Beds and overnights in Hotels and Pensions
Sztutowo
Balga
Kaliningrad16.325 beds*333.100 arrivals*
* Regional Administration Kaliningrad Oblast, Ms. Drutman
Elblag
08.-09. Sep 2006
Conference: Klaipeda- 8 -
Beds and overnights in Hotels and Pensions
Usedom
South coast ofSzczecin Lagoon
Wolin
Police
Kaiserbäder*13.770 beds366.711 arrivals
Kamienski Powiat**22.015 beds229.117 arrivals
Ueckermünde, Torgelow, Pasewalk*1.795 beds 41.380 arrivals
261 beds**7.962 arrivals**
123 beds* 2.778 arrivals*
Usedom city
Swinoujscie**8.870 beds119.631 arrivals
* Statistisches Landesamt MV 2005
** Statistical Office Stettin 2005
08.-09. Sep 2006
Conference: Klaipeda- 9 -
GermanySzczecin Lagoon
Poland Russia Lithuania Curonian Lagoon
Low percentage of international tourists (4,58%) – Dänemark, Schweden, Schweiz, Österreich, Niederlande
Average age: 47 years, travelling with partner, average stay of 7 days, prefers holidays in sea ressorts, motivations: activities like hiking, swiming, cycling, expecting nature, quiet, beach, sunCultural aspects (architecture, events, museums) influence about 23 – 45% of tourists in their decission for traveling
High percentage of international tourists (30,84% Westernpomerania, 21,84% Pomerania, 28,92% Ermland-Mazurien)
International tourists: mainly city tours, sightseeing, shopping, business, cultureDomestic tourists: main holiday, coast, sea
High percentage of international tourists (22,9%) – Germany 50%; Poland 18%, Baltic states 15%
International tourists: mainly high age (> 50 years), organised group travel, Kaliningrad as one component (mainly city of Kaliningrad, sea ressorts), nostalgy tourismdomestic tourism: central Russia, beach and baltic sea, brickstone gothic, pruzzian heritage (A piece of Europe within Russia)
Very high percentage of international tourists (46,8%) – Germans 25,7%; Russia 4,1%; UK 3,2%; Latvia 2,7%International tourist: Neringa is one stop in their travel (5 days stay), age: 47 yearsDomestic tourists: Neringa is the only destination in their travel (6,7 days stay), mainly from Vilnius, Kaunas, Klaipeda, age: 32 years,Travel purpose: 78% recreation, 17% sightseeingTravel motivation: landscape, sea, peace/quiet, histroric interest 28,6% Adult couples (53,9%), families (20,5%)
Visitor survey of the Regional Tourism Board Mecklenburg-Vorpommern 2003, Statistical office MV 2005
Institute of Tourism Poland 2005
Regional Administration Kaliningrad Oblast, Ms. Drutman
Statistical office Lithuania 2004, Visitor survey Neringa 2005
08.-09. Sep 2006
Conference: Klaipeda- 10 -
Infrastructure and services
Neringa Silute
Zelenogradsk
Matrosowo
+some serviceslack of infrastructure
-none
+++ Very good services / infrastr. good developed
+Some services.lack of infrastr.
08.-09. Sep 2006
Conference: Klaipeda- 11 -
Infrastructure and services
Sztutowo
Balga
Kaliningrad+++Good services/ lack of infrastructure
- none
+some serviceslack of infrastructure
++Good services/ lack of infrastructure
Elblag
08.-09. Sep 2006
Conference: Klaipeda- 12 -
Infrastructure and services
Usedom
South coats ofSzczecin Lagoon
Wolin
Police
+++Very good services /infrastructure
++Good services/ lack of infra.
++Good services/ infra
+Some services/ lack of infra
08.-09. Sep 2006
Conference: Klaipeda- 13 -
Using of histoy for tourism
Neringa Silute
Zelenogradsk
Matrosowo
+++ very good used
++ good used
+ very little
- none but big potential
08.-09. Sep 2006
Conference: Klaipeda- 14 -
Using of history for tourism
Sztutowo
Balga
Kaliningrad
+ very little
- none but big potential
++ good used
Elblag++ good used
08.-09. Sep 2006
Conference: Klaipeda- 15 -
Using of history for tourism
Usedom
South coats ofSzczecin Lagoon
Wolin
Police
++ good used
+ very little
+ very little
+ very little
08.-09. Sep 2006
Conference: Klaipeda- 16 -
Conclusion
Tourism structure
Travel motivation: recreation, nature, beach, sunCultural aspects influence travel decission
Concentration of tourism overnights at coastline and in cities
Especially in region of Kaliningrad and Curonian Spit High dependence on one market: nostalgia tourism from Germany, downtrend because of aging
08.-09. Sep 2006
Conference: Klaipeda- 17 -
Conclusion
InfrastructureConcentration of tourism infrastructure on costal linesBig gap in service and quality of infrastructure Big problems by using the waterways crossing the border (no EU and no Schengen)There are only a few kilometers distance from the coastline to the hinterland Different countries and different political systems that makes a common development difficult
08.-09. Sep 2006
Conference: Klaipeda- 18 -
Conclusion
Cultural potential
High protected nature and a lot of natural `points of interest` at the coastline and hinterland in all regions
Different countries and different political systems that makes a common development difficult
08.-09. Sep 2006
Conference: Klaipeda- 19 -
WHAT TO DO?
Strict development of the hinterland region as a „unique Region“ by using the history
No development as a „simple“ tourism region
Finding of „unique“ tourism products that makes the region interesting
Using the marketing potential of the coastline in co-operation with the hinterland
08.-09. Sep 2006
Conference: Klaipeda- 20 -
WHAT TO DO?
Which fields of products can develop the regions
1. Fishing and angling2. Booting and transportation of gods,
shipbuilding, navigation3. Ancient people (Slaves, Wikings, Prussians)
This three product groups can develop the tourism in the hinterland and bring a benefit to the coastline regions.
08.-09. Sep 2006
Conference: Klaipeda- 21 -
Fishing and angeling
Shipbuilding and navigation systems
Ancient people
Events (Vicings festival, music festival, historical city festival etc.)
Historical ensemble (architecture, villages etc.)
Historical objects (museums, monuments, sites etc.)
Thematical routes, boat-, bicycle-, hiking tours, participating events like boat building workshop, guided tours
Topics
Objective
Activities
08.-09. Sep 2006
Conference: Klaipeda- 22 -
Workshop
You are very much invited in creating new products for the regions in our workshop at
…………
Thank you for your attention
Marco Dorka