dow jones insight overview

Marketing Meeting jan5

Doug EganSenior Sales ExecutiveDow Jones Insight Overview

2011 Dow Jones & Company

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Dow Jones Insight is a comprehensive media analytics service that provides a complete and consistent picture of your global media coverage across both social and traditional media.It enables corporate communications professionals to:Accurately measure campaignsEffectively manage risk Uncover opportunities early

Get the Most Complete and Consistent View of Your Media Coverage2


Content, Expertise and Analysis to Provide You with the Big Picture3


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Research and analyze potential pitches and emerging trendsEnlist Dow Jones Expertise along every step of your measurement process, from set-up to analysis to reportingTrack, evaluate and share your success with your internal stakeholdersCreating the Full Media Landscape4


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Flexible Dashboards & Analytics Across All Media Types Globally5Analyze by:Brands:BenefitsAttributesCharacteristicsCompaniesCompetitorsOrganizations SpokespeopleMessagesIssuesMedia typeGeographyFavorability


Active Grid: At a Glance View of Media Coverage 6

Quickly identify media hot spots and what is driving coverage

Multiple grids for logical groupings e.g. divisions

Quickly create new charts, KPIs, alerts or access headlines


Dashboard View 7

Identify:

Trends by company Trends by industryTop JournalistsTop BloggersTop BlogsSentimentHot spotsWeaknessesStrengths


Executive Reports8


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Success Story: South Africa TourismGoal: Promote South Africa as a tourist destinationAnalyzes all traditional and social media in 15 target marketsEvaluating brand perception, issues related to brand and events, such as World CupAnalysis helps them understand the factors that impact their messagesAdjust messages and strategy based on data

We were truly impressed with Dow Joness unique combination of global reach with extensive local content. In addition, Dow Jones impressed us with its strategic thinking, the functionality of its technology and most importantly, its understanding of our brand and business needs. CMO South Africa Tourism

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Get a faster, more accurate picture of your media results and ensure your program is agile and on targetDow Jones Insight provides a complete and consistent picture of your global media footprint across both social and traditional mediaThe Dow Jones Media Lab will save you time by providing expertise and in-depth analysis in easily digestible reportsWhy Do You Need Dow Jones Insight?10


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Copyright 2010 Dow Jones & Co., Inc.

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With the 2010 FIFA World Cup and vuvuzela horns,South Africas in the global spotlight. In order to monitorand analyze all the media coverage, South AfricanTourism chose Dow Jones Insight. Being engaged inthe global conversation helps South Africa to reactquickly with effective communications strategies andbuild a positive reputation.

What in the worlds being said about your enterprise?Download the World Cup Media Analysis Report,available only from Dow Jones. www.dj.com/wsj/sa

South Africais lovingthe buzz.

Dow Jones Insight

Discover emerging trends of strategicimportance by analyzing traditionaland social media coverage.

dow jones insight overview

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