double booked: when does p/e price bundling make sense?
DESCRIPTION
Discussion of why libraries generally say they do not wish to buy print and eBook versions of the same title, with evidence that they in fact often do, and a discussion of why by doing that a library might benefit many usersl. Presents p/e pilot project with Oxford University Press, Coutts Information Services, and the University of Toronto libraries.TRANSCRIPT
Double-Booked:When Does e-Book/p-Book Bundling Make Sense?
Lenny Allen, Oxford University Press
Bob Nardini, Coutts Information Services
Charleston Conference, 2010
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Format proliferation
Space issues
Usage patterns
Budget issues
Format policy
Format Policy
“Do libraries intentionally duplicate print and
electronic titles?”
No: 60% Yes but working to eliminate: 14% Yes for certain subject areas: 20% Yes: 6%
Ebrary. “Global eBook,” Survey. 2007
Meant to Be Broken
“Mean Percentage of the Library’s E-book Collection for Which the Library Has a Corresponding Print Copy"
Large libraries: 43.36% Medium libraries: 23%
Primary Research Group. “Library Use of E-books,” Survey. 2008
Meant to Be Broken, cont.
Libraries Buying an eBook also buying Same Print Title:
13.6%
Coutts MyiLibrary sales, January-June 2010
Having Both
“Results from the student survey show that many students would be comfortable using both print and digital books, so the best format for some students might be a combination of the two.”
“A Cover to Cover Solution,” Student PIRGs, 2010
Paying for One
“… over 50 percent of students end up buying at least one product.”
Referring to associated print and other purchases from free online open textbooks by Flat World Knowledge. “A Cover to Cover Solution,” Student PIRGs, 2010
They Go Out and Buy It
“Some professors use e-books to help generate interest in print books amongst their students. ‘I’ve often seen students … they look at it online … a couple weeks later you see they’ve gone out and bought it to add to their personal collections.”
From a faculty focus group at Arizona State University. Danielle M. Carlock and Anali Maughan Perry, “Exploring Faculty Experiences with e-books,” Library Hi Tech, Spring 2008
Using Both
“Of the 7,880 titles that were available in print and e-book, 3,158 e-book titles were accessed and 2,799 print titles were circulated during the study period.”
Used in print, but not e-book: 27% Used in e-book, but not print: 34% Used in print and e-book: 39%
At Duke University. Justin Littman and Lynn Silipigni Connaway, “A Circulation Analysis of Print Books and E-Books in an Academic Research Library,” LRTS, 2004
Owning Both
“Of the 347 total titles purchased … ”
163 were not owned in print: 860 e-book sessions 184 had print equivalents: 1005 e-book sessions
Also at Duke University, referring to an e-book patron-driven acquisitions pilot program. Nancy Gibbs, “Don’t Let the Pigeon Drive the Bus and Don’t Let the Patrons Buy the Books,” presentation at the June 2010 Annual Meeting, American Library Association, Washington, DC
No Substitution
“Thus there is no evidence of substitution of one kind of use for another … it is the heavy physical users of the library who use electronic resources the most, and the heavy electronic users who use physical resources the most.”
At the University of Chicago. Andrew Abbott, “The Traditional Future: A Computational Theory of Library Research,” College & Research Libraries, November 2008)
Reading Has a History
Reading Does Change
Rarely Reading Through
“This is reading, but reading of a particular kind: goal-oriented, focused with laser-like intensity on particular bits of information, rather than on the larger nature of the text or problem under consideration.”
Referring to websites, e-journals, and e-books. Anthony Grafton, “Apocalypse in the Stacks? The Research Library in the Age of Google,” Daedalus, Winter 2009
“Reading … Skimming … Browsing …. Even at the single text level, library researchers read straight through only rarely.”
Referring to print books. Abbott, “The Traditional Future”
Do I need this book?
E-book as index to print
Checking facts and citations
Searching for terms or phrases
Not checked out
Distance learners
For book vendors and publishers—
Most of the time, it’s still a print world
List price
Customer discount
ISBN
All Are Possible
Packages
User buys
Library buys
Bought at same time, or at different times
Print-on-demand
YES, But …
NO
When It Makes Sense:
High usage title At a sensible price Mainstreamed acquisition
