dossier sponsors a frenchman in nascar

MICHEL DISDIERRACE CAR

SPONSORSHIP OPPORTUNITY

« A Frenchman inNASCAR »

Overview

NASCAR is broadening its horizons and is welcoming drivers from abroad. Europeans are fastbecoming fans of this colorful sport and eager to experience the excitement from the thunder of

these big V8’s. Nothing would escalate their enthusiasm more than a European in .

Michel Disdier is a successful French racer whose sole dream is to become that driver and a part ofthe American dream.

This year Michel has had two extremely successful races with Jack Bowsher and Associates Racingin the ARCA race series. His 13th place in race at a mile oval track impressedeveryone. In his second race Michel on the lead lap at Toledo’s mile oval and was withinstriking distance of the leaders.

Upon his return to France radio interviews and newspaper coverage as well as website blogs and fanresponse indicates a broad audience eagerly awaiting further news of the driver best positioned tocarry the French national banner to NASCAR.

BiographyAt age fourteen he started racing in moto-cross and his many

successes earned him the French Championship title in 125 cc.

At age twenty he made the transition to four wheels and became

a Volant Elf . The following

year he won the Formula Ford B French Championship which led

to numerous testing and racing opportunities throughout Europe.

In 1999 Michel won the Formula France championship which was

followed by the Ferrari Challenge Championship in 2001.

Since then all of Michel’s energy has been focused on becoming

French driver to compete in NASCAR and his progress has

been steady and earnest.

Michel Disdier | www.michel-disdier.com






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Back-to-basics racing initiatives

Attracting the best world-wide talent

Increased on-track drama and rivalries

Strong television viewership

New and long standing industry-wide partner commitments

Building Momentum in 2010

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NSCS, NNS, NCTS Tracks

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ß On television:

ß TV audience:

ß Attendance:

ß Marketing:

ß Brand building:

ß Series support::

This is the NASCAR Camping World Truck Series A popular NASCAR national series since its debut in 1995, the high profile NASCAR Camping World Truck Series features full-size, American-made trucks from four major manufacturers in tough, side-by-side side racing. With 25 point events at 23 different tracks, the NASCAR Camping World Truck Series is a favorite among fans who like big, powerful, fast trucks.

# 1 rated motorsports series on SPEED and # 3 rated motorsports series on cable television.

The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewers tuned-in per event.

An average of 30,000+ fans attended each NASCAR Camping World Truck Series event in 2009 with multiple events attracting nearly 50,000 fans or more.

10-month racing season is one of the longest of all major U.S. sports, creating sustained marketing opportunities.

Major brands rely on the NASCAR Camping World Truck Series.

Strong backing by Series sponsor Camping World.

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TELEVISION PRINT RADIO MULTIMEDIA

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#2 regular season sport on television

#1 motorsports series on television

Outperforms 75% of primetime TV and all late night comedy shows

NASCAR has more weekends as the #1 or #2 sport than any other

sports property

#2 motorsports series on television

#3 regular season sport on cable television

#1 motorsports series on ESPN2

#1 motorsports series on SPEED

#3 motorsports series on cable television

NASCAR: A Television Viewership Leader

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Network Ratings among MotorsportsThe NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #3 motorsports on network television.

4.3

1.7 1.61.3

0.5 0.6

0.0

1.0

2.0

3.0

4.0

5.0

6.0

1 2 3 4 5 6

AVERAGE NETWORK RATINGS:

2009 (Number of Network Events)

1.3

4

(24) (5) (4) (1) (3) (4)

Based on Live + Same Day data stream. Source : Nielsen Media Research

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Household Viewership among Motorsports

The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #2 motorsports series in average households tuned in per event.

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1391866 639

482 313 271 2260

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2000

3000

4000

5000

6000

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AVERAGE HOUSEHOLDS (000): 2009Network & Cable Combined

(Number of Total Events)

6394

(36) (35) ( 17) (25) (23) (17) (12) (10)

Based on Live + Same Day data stream. Source : Nielsen Media Research

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NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire

Speed & Power

Edge of Seat Action

Skillful Competition

Intense Competition

Play Never Stops

Daring/Courageous

UNDUPLICATED SPORT

Thrilling & Exciting Entertainment

Regular People

Honorable

Down to Earth

Genuine

Straight Up/Honest

Like a Big Family

SHARED VALUES

Sense of Belonging

NASCAR FANS

Part of the Family

The NASCAR Fan to Brand Relationship

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Fans are part of a community with shared values and a passion for racing.

They are among the most passionate fans in all of sports.

They are by far the most brand loyal and sponsor supportive.

Source: ESPN Sports Poll 2009 (18 +) / *NASCAR Brand Tracker 2009

NASCAR Racing is A Way of Life

NASCAR Camping World Truck Series Base Demographics:

ÿ Gender 63% male/37% female

ÿ 27% NCWTS Fans 18-34

ÿ 46% NCWTS Fans 18 -44

ÿ 38% NCWTS Fans Earn $50,000+

ÿ 36% of families w/kids under 18

Half of NASCAR fans say that during tough economic times, they will continue to support NASCAR

sponsors more than other brands because of the commitment they show to the sport.

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NASCAR Fans Understand the Need and Role of Sponsors

Source: IPSOS, NASCAR Brand Tracker 2009

NASCAR fans say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport.

NASCAR fans agree that NASCAR Camping World Series team sponsors are just as important as NASCAR Sprint Cup Series team sponsors.

NASCAR fans say that they support NASCAR sponsors more than they support sponsors of other sports.

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The Power of the NASCAR Camping World Truck Series

SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2010).

NASCAR Camping World Truck Series events are held in 19 different states across the country.

15 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2010.

The 2009 season was the most viewed season in SPEED history, with an average of more than 800,000 viewers tuned in per event.

Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series sponsors.