1. By Olivia Melillo

2. THE AVERAGE ATTENTION SPAN IN 200012 Seconds 3. THE AVERAGE ATTENTION SPAN OF A GOLDFISH9 Seconds 4. THE AVERAGE ATTENTION SPAN IN 2012 8 Seconds 5. DORITOS Are delicious chips that come in a variety offlavors Distributed by PepsiCo Have commercials that have been shown duringthe Super Bowl for many years Theyre commercials are consistently voted thefunniest and most interesting of the Super Bowl 6. DORITOS COMMERCIALS OFTEN CONTAIN: Hyper-Realism Contrast of Dull Colors vs. Bright Colors Parody Liberal Humorous Use of Cultural Taboos Are Hilarious 7. DORITOS COMMERCIALS OFTEN CONTAIN: Hyper-Realism Contrast of Dull Colors vs. Bright Colors Parody Liberal Humorous Use of Cultural Taboos Are Hilarious 8. BRIEF SYNOPSIS A man turns into a Bird of prey whenever he gets the craving to eatDoritos This includes harassing and attacking people who are eating Doritos Losing all sense of his humanity And, of course, running full speed at windows and getting his headstuck in bags of Doritos 9. HYPER-REALISM OF BIRD OF PREYMan falls fromseemingly no whereand attacks chips 10. HYPER-REALISM OF BIRD OF PREYHarasses a woman withchips, subsequentlydives after thrownchip 11. HYPER-REALISM OF BIRD OF PREYDives intowindow 12. EFFECT?MEMORABLE 13. DULL 14. BRIGHT 15. DULL 16. BRIGHT 17. DULL 18. BRIGHT 19. EFFECT? Chips seem more fun than work life and brighten up day 20. USES OF TABOO Person is acting like an animal Person is acting like this in public Person is attacking and harassing people Person is invading personal space All of these actions lead to one conclusion: Thisperson is INSANE Coo coo for coco puffs trope 21. USES OF PARODY Commercial isparodying theidea that birds ofprey, especiallypigeons, oftenattack people forfood 22. AUTHORSHIP What kind of text? The text is a humorous parody that plays on societys taboos What are the Various Ingredients? It uses hyper-realism, parody, contrasting colors to get its message across How is it similar or different to others of its genre? What choices were made to make it different? This is different than the normal comedy commercials because of its deepuse of parodies and taboos. What technologies are used? Digital film to film it. Photoshop to make colors pop or be duller. Who created this message? PepsiCo and FritoLay of America created this message to make people buyits product. 23. FORMAT How is the message constructed? The message is constructed through different cuts from video of the manwho is acting like a bird of prey and that of his co-workers who are laughingand making fun of him. What is the point of view? The point of view is of the co-workers, who are watching the crazy scene oftheir friend and laughing about it, because the consumer, as normal peoplewould also be doing that. Does it seem real? Why or Why not? No it doesnt seem real because it is hyper-realism, which has been used inthis case to highlight the fun and spontaneity of eating Doritos. 24. AUDIENCE What can we learn from the text? This text shows us that as a culture we are pulled towardsquick and funny things because of our lack of an attentionspan, and that because of this we are more likely to buythings if they catch our attention with these ideals. What can we learn about ourselves? We like humor and fun, and if it tests our norms and pushestaboos into the forefront, we will notice and, depending on thedelivery, we will enjoy or find the text distasteful. 25. AUDIENCE What can we learn from others responses orinterpretations? Some people would say this commercial is stupid, and they would be right. But at the same time, that was the point of this commercial, to be stupid and funny. Our the other viewpoints as valid as our own? Why arethere varied responses? Of course they are, we live in a society of millions of different people, we are bound to have different views and responses to things, that doesnt make theirs right or ours right, just different. 26. WORKS CITED2012 Glasses. Digital image. Get Sports Info. N.p., 27 Dec. 2011. Web. 16 Oct. 2012. .Beethoven, Ludwig Van, Franz Liszt, Glenn Gould, and Ludwig Van Beethoven. Glenn Gould Plays Beethovens 5th Symphony Transcribed for Piano by Franz Liszt. Columbia Masterworks, [19-. CD.Blazin Buffalo and Ranch Doritos. Digital image. FritoLay. PepsiCo, Frito-Lay, 2012.Web. 16 Oct. 2012. .Britney 2000. Digital image. FanPop! N.p., 2009. Web. 16 Oct. 2012..Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: Not Quite the Average: An Empirical Study of Web Use, in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.Lawson, David. Goldfish Care. Digital image. Goldfish Care Center. N.p., 2011. Web. 16 Oct. 2012. .Pepsico., & Doriotos. (2012, February 20). Doritos- Bird of Prey- 2012 Super Bowl Commercial - YouTube. YouTube - Broadcast Yourself.. Retrieved October 9, 2012, from< http://www.youtube.com/watch?v=b95ohgF16xc/>.Pigeon Attack :(. Dir. T0sher. YouTube. YouTube, 28 Dec. 2006. Web. 16 Oct. 2012..Question mark made of sorry game pieces. Digital image. Small Bites. N.p., 2008. Web.