donations inside mobile digital experiences
DESCRIPTION
How should we design mobile applications to empower users in supporting non-profit organizations via mobile devices? Using the Natuur Routes app from Natuurmonumenten as an example we show how combining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines can favourably influence the user’s intention to donateTRANSCRIPT
Roland van Ipenburg - PuurpxlFabian van Noort - University Of Amsterdam
Donations Inside Mobile Digital Experiences
Donations Inside Mobile Digital ExperiencesCombining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines favourably influences the user’s intention to donate
Donations Inside Mobile Digital ExperiencesCombining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines favourably influences the user’s intention to donate
Intention
Donations Inside Mobile Digital ExperiencesCombining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines favourably influences the user’s intention to donate
Intention / Possibility
Donations Inside Mobile Digital Experiences
Intention / Possibility / Ease
Combining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines favourably influences the user’s intention to donate
• Awareness of need
• Solicitation
• Costs and benefits
• Altruism
• Reputation
• Psychological benefits
• Values
• Efficacy
Philanthropy modelsIntention
Philanthropy modelsIntention
Awareness of need
Philanthropy modelsIntention
Solicitation
Philanthropy modelsIntention
Costs and benefits
Philanthropy modelsIntention
Reputation
Philanthropy modelsIntention
Efficacy
Stages of donatingIntention
• Engage
• Nudge
• Support
• Reward
Electronic funds transferIntention
• iDeal
• PayPal
• Credit Card
• Premium SMS
• In-app purchases
Electronic funds transferIntention
• iDeal
• PayPal
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