440 Jam Session #6Journal Review, Guest Lecture Review, Group Work

Twitter and Tweet Chats, Mobile Series on CNN

Don Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia

Insights from Journaling

How adoptions spread quickly

How adoptions spread quickly

1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)

How adoptions spread quickly

1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)

2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray)

How adoptions spread quickly

1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)

2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray)

3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS

How adoptions spread quickly

1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)

2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray)

3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS

4. Trialability: (can I experiment with it?)

How adoptions spread quickly

1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)

2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray)

3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS

4. Trialability: (can I experiment with it?)5. Observable Results: The more I observe it,

the more likely I’ll adopt it (neuroscience and mirror neurons)

Insights from Journaling

Insights from Guest Lecture

Twitter and TweetChats

Group Assignment

THE RULES1. LinkedIn2. Facebook3. Twitter4. Blogging/Inbound Marketing5. E-Mail Marketing6. Video Marketing (YouTube)

Group Assignment

THE RULES1. Work in teams2. Review a tool in-depth

1. Key Terms2. Key Contents3. Case Studies of Using it Poorly4. Case Studies of Excellent Uses5. Ways to use it to find and connect with

citizen influencers audiences6. Recommendations on how to best use it7. Recommendations on time commitment

Homework

1. Begin working in teams on your projects.2. Begin following the CNN Mobile series3. For extra credit, continue your journaling