1. A Presentation onDOMINOS PIZZA Prepared by:Surya Kant Jain -120 Raminder Kaur- 113 Naveena Biswas- 75 Sagarika Satapathy-130 Group:-2

2. About Domino's Type: Public company (NYSE) Industry: Restaurants Area served: Worldwide Founders: Ypsilani, Michigan United state (June 10, 1960) Headquarter: Ann arbor, Michigan, United states Key people: Tom Monaghan, Founder, J.Patrick Doyle, CEO 3. Cont Products : Pizza, Breadsticks, Pasta, Chicken wings, Desserts. Revenue: $265 Million USD (2013) Employees:145000 2nd largest Pizza chain in US. Dominos outlet in India opened in 1996 9000 corporate and franchised stores across 60 nations and 602 stores in INDIA. 4. Logo From inception, Dominos logo contained three dots which was Tom Monaghans original vision. Their sights were firmly set on. a) Building a dynasty of three locations. b) Monopolizing pizza delivery. c) Develop a triangulation delivery strategy in a small concentrated area. 5. " Exceptional people on a mission to be the best pizza delivery company in the world " 6. Mission Khushiyon ki home delivery 7. Logistics @ DominosLogistics @ DominosWheat Proccessed @ Jalandhar RETAIL OUTLETSUPPLIERS (Toppings & Seasonings)DOUGHCOMMISSARYREFRIGERATED TRUCK 8. DOMINOS SUPPLY CHAIN Procurement of raw materials Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks. 4 commissaries (Regional Centralized Facilities) a)Delhib) Bangalorec) Kolkata d) Mumbai 9. Ordering ways Telephone Order online Mobile & Tablet App 10. 7PS OF DOMINOS 11. Products Pizzas PastasBreadsticks Cheese Dips Beverages (tie-up with Coca Cola)Choc Lava Cake Chicken Wings 12. Price 13. Promotion 14. PLACE Dominos has distributes in 4 regionsEASTERN REGION WESTERN REGIONNORTERH REGIONSOUTERN REGION 15. PHYSICAL EVIDENCE Logo Simple Parking space Good Infrastructure Use of Modern Technology Equipments. Clean and Friendly Services. 16. PROCESS Self service system. Hungry Hotline Facility. Domino's believes strongly in the strategy of 'Think Local and Act Regional'. Domino's constantly strives to develop products that suit the tastes of its customers. Domino's Pizza India also boasts about its`` commitment to serve its customers on time by implementing the "30 MINUTES OR FREE" service commitment. 17. PEOPLE Appropriately trained for delivering the service. Personality development and grooming sessions. Recruiting young, enthusiastic and dedicated employees. Providing them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses. Team members are recognized and rewarded based on ability and merit for their contributions 18. INTERNAL MARKETING EXTERNAL MARKETING Home delivery specialist. Young and enthusiastic team. Domino's vision. Bonus scheme incorporating profit. What's up Dominos session Dominos bring out the 'WOW' effect. Domino's serve its customers on time. Every order is hand-made.INTERACTIVE MARKETING E home delivery. Domino's heat wave. Delivers more than just hot pizzas Dominos promises their customers safe and friendly services free of cost. 19. SWOT ANALYSIS 20. BCG MatrixBCG Matrix can help understand a frequently made strategy mistake: having a one-size-fits-all-approach to strategy, 21. Porters 5 forces BARGAINING POWER OF CUSTOMERS Switching costs are low.THREAT OF NEW ENTERANTS volume and not differentiated.Speedy and reliable channels are essential among all firms.The products that they need are highThe saturation in the industry is huge.Cost disadvantages are significant.Lot of substitutes.BARGAINING POWER OF SUPPLIERSTHREAT Of SUBSITUTE PRODUCT Switching costs are nearly zero. Thus finding To many substitute exist in the industry. a second options is easy. Customers bargaining power is likely to be The threat of substitutes is very high. lowCOMPETITIVE RIVALRY WITHIN AN INDUSTRY High rivalry among firms. Huge number of companies offering the same product. 22. Four Cs vs. Four Ps of Marketing Mix Most companies concentrate on Dominos Pizza has leveraged the four Cs or Consumers Viewpoint the four Ps that are the cornerstone of many marketing strategies in every new product and promotion. 23. Marketing Strategies Market follower strategy (initially) Product, one of the four Ps of the marketing mix, is an area where the market leader continues to influence Dominos.Competition forces change the Market Followers First change to the product offering after three decades In 1989, introduced a deep-dish pizza. New Product to the menu- An answer to a competing products After that Continuous Marketing focus on PRODUCT UPGRADES 24. STRATEGIC ANALYSIS (STP) 25. SEGMENTATION Geographic Region dominos outlets in different countries is a way of segmenting their market according to region and finding out potential markets. City they also segment the cities as class i, class ii, metros, small towns. Demographic age under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. family income lower middle class, middle class, upper middle class, high class 26. TARGETING Dominos pizza shave target the families who like to go out for dinner once in a week.They also target teenagers of school. Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends. 27. POSITIONING Indias Pizza Delivery expert and market leader in the organized pizza home delivery segment announced the launch of their new brand positioning campaignYeh Hai Rishton Ka Time. After spending four years with the emotional proposition of Happiness HomeKhushiyon ki Home Delivery. Dominos Pizza endeavours to deepen the engagement with consumers, through its new brand positioning that focuses on relationships and bonding. 28. Market Share in India DominosOthers50%50%Overall organized Pizza MarketDominosOthers35%65%Home delivery segment 29. The customer-value hierarchy 30. Need & Brand Relationship Need family:- Satisfying Hunger Product family:- Food Products class:- Italian Product type:- Pizza, Pasta and Beverages Item:- Cheese Burst Pizza 31. Product Mix Product Width Veg FoodVeg pizza 1 Margarita Cheese tomatoProduct line lengthVeg pizza 1 >double cheese margherita >fresh veggie >country special >farm houseVeg pizza 2 >peppy paneer >mexican green wave >deluxe veggie >gourmetFeast Pizza >Veg ExtravaganzaNon Veg FoodSide orderBeveragesSimply non veg Cheese and barbeque chickenPastaCokeNon Veg 1 Barbeque chicken Spicy chickenGarlic breadFantaChoco lava cakePepsiNon veg 2 Chicken mexicana Keema do pyaaza Chicken golden delightCheese dipFeast Pizza Meatzaa Non veg extravaganza Cheese and pepperoniChicken wings Chicken kickers 32. Product Life Cycle Introduction Stage High Cost of delivery System Whole new infrastructure had to be set up as the model was new to India Supply chain had to be createdSlow sales volumes to start Eating exotic food home delivered against the trend Heavy advertising and promotionAlmost no competition Pizza hut was the only competitors offering similar productDemand had to be created Customers have to be prompted to try the product with campaigns like Hungry Kya?Makes no money at this stage 33. Product Life Cycle: Growth Stage Costs reduced due to economies of scale Same store sales growth increased 37% in 2010Sales volume increases significantly 56% growth in year 2010Profitability begins to rise 72 new stores added in FY year 2010-11 totaling 378Public awareness increases Total number of cities covered increased from 69 to 90 Entry in tier 2 and tier 3 cities New marketing campaign with Khusiyon ki Home Delivery to reflect changing environmentIncreased Competition with new entrants Latest entry of Pap John Pizza Pizza Hut increasing its delivery network and opening only "take-away" storesIncreased competition leads to price decreases Rs 35 Pizza introduced to attract new customers Value pricing 34. Packaging We offer Domino'S Pizza Boxes, Pizza is not merely a loaf of bread but has radically changed the eating habits across the world. Similarly Pizza Boxes are not simply card board or paper boxes! Pizza Boxes offer carry-home convenience for today fast-paced urban consumers and greatly enhance your company bottom line by adding incremental volume to the business. 35. LabelingKhushiyon Ki Home Delivery 36. Guarantee30 Minutes Delivery Guarantee 37. Product differentiation Form:- Small, Medium & Large. Feature:- Veg And Non-Veg. Customization:- possible with customers ordering their own toppings for the pizza Performance Features:-Superior Durability:- 4 hours Reliability:- hygienic and reliable Style:- round in shape 38. Service Differentiation Ordering ease:-Telephone, Online, Mobile & Tablet App. Delivery:- Within 30 minutes. Installation:- Dominos Apps. Customer Training:- Given on grooming and communication. Maintenance:-The restaurants are clean. Returns:- Satisfied stomach. 39. Product mix pricing Product line pricing:- Rs.39, 150, 255, 355, 620. Captive-product pricing:- If pizza base is not there then coating is not possible and vice versa . By-product pricing:- Electricity, Without bike & petrol it cant be home delivered to the customer . Product-bundling pricing:1) Pure bundling:- Two pack of pizza. 2) Mixed bundling:-pizza,coke&chocolawa. 40. Conclusion Since Dominos conception in 1960, they have proved to be a successful company. The decline in the economy posed a threat for them along with people becoming more health conscious, forcing Dominos to lean towards healthier options. But Dominos has shown they are remaining competitive by expanding internationally. Their international sales have been a large asset to their profitability. Like any business, they have challenges of becoming internationalized in ways such as different preferences and menu items. With Dominos working hard to expand more into India and other countries, it is becoming much harder for other companies to follow in their footsteps. Dominos is trying to stay in front of their competitors, Pizza Hut, McDonalds & Papa Johns. Dominos continues to look promising in the future with the pizza industry becoming more popular. And with the strong brand image that Dominos has built over the years, the company is pushing to remain strong in the pizza industry.