D O M I N A T E T H E H I G H S T R E E T T H I S C H R I S T M A S

KEY DATES FOR B2 DECEMBER

Peak search for champagne21st December

Boxing Day and start of sales26th December

New Year’s Eve31st December

Peak Christmas travel weekend20th, 21st, 22nd December

Last shopping weekend21st, 22nd December

Christmas Day25th December

Christmas party seasonDecember

The Rise of Skywalker19th December

Source – Mintel 2019

• 26% of gift buyers say they only start Christmas shopping in December.

• A third of men don’t start Christmas shopping until December – and these are more likely to say they shopped in-store than online.

• Londoners in particular are most likely to leave their Christmas shopping until December.

• Christmas exposes people to new stores - 36% of gift buyers say they purchased something from a retailer they wouldn’t usually visit for themselves.

• High streets offer more than just transactions –over half of gift buyers say that visiting a high street helps get them into the Christmas spirit.

WHY IS DECEMBER SO IMPORTANT?

Source – TGI and ShopperTrack

CHRISTMAS TRAVEL - A VERY MOBILE POPULATION

80% of 16-24 year olds and 82% of 25-34year olds have online orders delivered to

their home.

Over half of UK consumers use the click and collect service over the Christmas period.

Over 90% of the UK population in urban areas live within a mile the service.

Half of the UK population travel to friends and family for Christmas.

Peak ‘getaway’ will be 21st/22nd

December with Frantic Friday traffic predicted 20th December

Q4 shows an increase in retail traffic footfall

NOT FORGETTING IMPORTANCE OF POST-CHRISTMAS SALES

• An estimated 30 million shoppers braced the sales last year spending almost £4billion. 1 in 4 have made a pact with family to buy Christmas presents in the sales.

• Half of us visit the high street and malls for sales after Christmas (66% of 15-24s).

• Half of the UK population travel to friends and family for Christmas.

• Approx. 50% of shoppers are estimated to be tourists with Chinese, Middle Eastern and US shoppers spending four or five times the amount of a UK shopper making most of the weak pound. Harrods received one million customers during the four-week winter sale.

• Smaller shopping centres saw surge in footfall by 20%.Source: Vouchercodes, Centre Retail Research

O P P O R T U N I T I E S1 6 T H - 2 9 T H D E C E M B E R

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