Adobe Rich Media Communications Using Flash Professional CS6

Domain 1 Setting Project RequirementsACA CertificationAdobe Rich Media Communications Using Flash Professional CS6Objectives21.1 Identify the purpose, audience, and audience needs for rich media content.1.2 Identify rich media content that is relevant to the purpose of the media in which it will be used (websites, mobile devices, and so on).1.3 Understand options for producing accessible rich media content.1.4 Demonstrate knowledge of standard copy right rules (related terms, obtaining permission, and citing copyrighted material).1.5 Understanding project management tasks and responsibilities.1.6 Communicate with others (such as peers and clients) about design and content plans)

222Vocabulary3AccessibilityCopyrightCopyrightedDeliverablesDerivative WorksDesign CompFair Use Doctrine

Intellectual PropertyKiosk PublicationScope CreepTarget audience

33Use Flash to:Develop animations that are part of a product and delivered via the InternetCreate enhancements to web pages, such as animated logos, interactive navigation buttons, and banner adsCreate games for smart phones

Plan an Application4Domain 1.0 - Setting Project Requirements5The first domain of the Rich Media Communication certification focuses on setting project requirements. This domain is similar to the first domain in the Web Communication and the Visual Communication certification objectives.

55Objective 1.1 Identify the Purpose, Audience, and Audience Needs for a Website6It is important to determine the target audience; that is, who will be using the rich media content you create in Flash.Characteristics of the audience to consider include age, occupation, gender, education, residence, ethnicity, and computer literacy competencies.Consider the purpose of the web site when determining the content and design.

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Planning an application or an entire website should include:Stating the Purpose (Goals). What do we want to accomplish?Identifying the Target Audience. Who will use our application or website?Determining the Treatment. What is the look and feel?Developing the Specifications and Storyboard.Plan an Application7Defining TreatmentTone: Will the website be humorous, serious, light, formal, or informal?Approach: How much direction will be provided?Emphasis: How much emphasis will be placed on various multimedia elements?Plan an Application8Objective 1.2 Identify Rich Media Content that Is Relevant to the Purpose of the Media in Which It Will Be Used9Once you determine the context and audience, it is important to consider where the information will be viewed.A kiosk is a computer terminal that provides self-service access to electronic media.99 2011 Delmar Cengage LearningSample Flowchart A flowchart is a visual representation of how the contents of an application or a website are organized and how various screens are linked.

Plan an Application

10Specifications state what will be included in each screen as well as:The Playback System: the choice of what configuration to target for playbackElements to include: details about the various elements included in the siteFunctionality: the way the program reacts to an action by a user

Plan an Application11A storyboard shows the layout of the various screens, often in the form of thumbnail sketches.It describes the contents and illustrates how text, graphics, animation, and other screen elements will be positioned.

Plan an Application12

Plan an ApplicationSample Storyboard Screen design guidelines.Balance refers to the distribution of optical weight in the layout of the screen designUnity helps the screen objects reinforce each otherIntra-screen unity refers to how the various screen objects relate and how they all fit

Plan an Application14 Screen design guidelines (continued)Inter-screen unity refers to the design that viewers encounter as they navigate from one screen to another, and how it provides consistency throughout the entire application or siteMovement refers to the way the viewers eyes move through the objects on the screen

Plan an Application15Objective 1.3 Understand Options for Producing Accessible Rich Media Content16Adobe Flash Player is available as a cross-platform plug-in for web browsers to provide rich media content.Accessibility refers to delivering rich media content so that it can also be viewed by individuals with disabilities without missing any content.As with any rich media content, it should be tested before being deployed to the end user, including for accessibility.

1616Using Interactive Design GuidelinesSimplicity: make it easy so users dont have to spend time learning what the application doesConsistency: build in consistency in the navigation scheme so users dont get lost

Plan an Application17Using Interactive Design GuidelinesFeedback: provide feedback to users when completing an action, such as changing the color of a clicked boxUser control: allow the user to skip long introductions and provide controls for starting, rewinding, and skipping animations

Plan an Application18Guidelines for a general workflow processCreate/acquire the elements to be used in the applicationText, photos, drawing, video, audioArrange the elements on the Stage and create animationsApply special effectsCreate the interactivityTest and publish the applicationHave a focus group do usability testing

Plan an Application19 Project ManagementDevelop a project plan that provides the project scope and identifies the milestones, including analyzing, designing, building, testing, and launchingIdentify personnel and resources needs, budget, tasks, and schedulesSuccessful projects are a team effort

Plan an Application20Objective 1.4 Demonstrate Knowledge of Standard Copyright Rules21Intellectual property refers to creations of the mind and may include copyrights, trademarks, patents, industrial design rights, and trade secrets. Copyright is a category of intellectual property providing protection to the authors of original works of authorship, including literary, dramatic, musical, artistic, and certain other intellectual works.2121Objective 1.4 Demonstrate Knowledge of Standard Copyright Rules (cont.)22A derivative work is a work that is based on or derived from one or more existing works (and previously published).The 1976 Copyright Act defines publication as the distribution of copies of a work to the public by sale or other transfer of ownership, or by rental, lease, or lending.2222Objective 1.4 Demonstrate Knowledge of Standard Copyright Rules (cont.)23The fair use doctrine allows copyrighted work to be reproduced for a variety of reasons including news reporting, teaching, parody, and research.2323Objective 1.5 Understand Project Management Tasks and Responsibilities24It is important to create a plan for working on a project whether you are working alone, as part of a team, or for a client.Stage 1Planning and Analysis: The items identified in this stage are called deliverables.Stage 2Scheduling: You need to create a schedule with due dates based on the deliverables identified in the previous step.

2424Objective 1.5 Understand Project Management Tasks and Responsibilities (cont.)25Stage 3Building: You need to develop a sketch, or design comp, of the layout either on paper or in a graphics-editing application to show to the client.Stage 4Testing: The project needs to be tested to ensure that it works properly, and it needs to be verified for accuracy before showing the client the final product.Stage 5Implementing or Publishing: Once the final product meets the clients satisfaction, it is time to publish the final project to the medium for which it was designed.

2525Objective 1.6 Communicate with Others about Design and Content Plans 26Your project should have a project manager to oversee the communication process and to help keep individuals on task and on time.Scope creep refers to changes in the requirements of the project as the project is being constructed.2626Summary271.1 Identify the purpose, audience, and audience needs for rich media content.1.2 Identify rich media content that is relevant to the purpose of the media in which It will be used (websites, mobile devices, and so on).1.3 Understand options for producing accessible rich media content.

2727Summary281.4 Demonstrate knowledge of standard copy right rules (related terms, obtaining permission, and citing copyrighted material).1.5 Understanding project management tasks and responsibilities.1.6 Communicate with others (such as peers and clients) about design and content plans.

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