does gender balance make good business sense? · according to a report by catalyst, women at...

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Women speak out: What keeps YOU UP AT NIGHT MEASURING gender diversity Making a better life on the road Improved truck design for women Summer 2016 Does gender balance make good business sense? It’s official: Girl Scouts say ‘Trucks are fun!’ Inside See you in November?

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Page 1: Does gender balance make good business sense? · According to a report by Catalyst, women at S&P 500 companies hold 36.4 percent of first/midlevel management positions, 25.1 percent

Womenspeak out:What keeps

YOU UP ATNIGHT

MEASURINGgenderdiversity

Making a better life on the road

Improved truck design for women

Summer 2016

Does gender balance make good business sense?

It’s official:

Girl Scouts say‘Trucks are fun!’

InsideSee you in November?

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Women In Trucking 3

Published for Women In Trucking Association

P.O. Box 400Plover, WI 54467­0400 USA

Phone: 1­888­464­9482www.WomenInTrucking.org

Published by:MindShare Strategies, Inc.

9382 Oak Ave.Waconia, MN 55387 USA

Group Editorial Director and Publisher:Brian Everett, ABC

952­442­8850 [email protected]

Advertising Sales:Carleen Herndon 1­888­464­9482

[email protected]

Editorial Content This Edition:Michele Wade, Brian Everett, Carleen Herndon,

Brynn Everett, Katlynn Goodsell

Production Manager:Martha Anderson

708­528­[email protected]

Accounting/Administration/Circulation:Karen Everett

952­442­8850 [email protected]

© 2016 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced byany means, in whole or in part, without theprior written permission of the publisher. Theopinions expressed in this publication are notnecessarily those of MindShare Strategies, Inc.,nor the Women In Trucking Association. Printedin USA.

Inside this issueSUMMER 2016

Summer 2016

COVER STORY 8 Gender Diversity Makes Good Business Sense

MESSAGES

4 Join Us at Accelerate! by WIT President & CEO Ellen Voie

6 What Keeps You Up At Night? by Brian Everett, Editorial Director

FEATURE STORIES

12 Measuring Gender Diversity in Trucking: The WIT Index

14 Making Trucks Appeal to Girls: WIT Girl Scout Patch Program

16 Sponsor Spotlight: Making Freight Visible at MacroPoint

17 Sponsor Spotlight: Diamonds in the Rough at Prime

18 Tips for a Better Life on the Road

WIT NEWS

20 Changing the Image of Women Drivers: The WIT Image Team

22 Changing Lives Through Scholarships: WIT Foundation

23 Meet WIT Foundation’s New Board Members

24 A Peek At New Truck Design

25 Stay Connected with the WIT App

26 Upcoming Events

27 Salute To Women Honors Female Drivers in U.S. (and now Canada!)

28 Educating Lawmakers: U.S. Senator Rides Big Rig

28 Empowering Women to Engage in the Presidential Election

28 WIT Welcomes Three New Board Members

29 J.B. Hunt Executive Named 2016 Distinguished Woman In Logistics

30 Partners and Corporate Members of Women In Trucking Association

32 Conference & Expo Nov. 7­9 in Dallas, Texas

32 The Buyer’s Guide

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4 www.WomenInTrucking.org • Summer 2016

GREETINGS FROM THE PRESIDENT & CEO

WHAT A YEAR! As you read this edition ofRedefining the Road magazine, we at WomenIn Trucking are placing significant effort andresources on our second annual Accelerate!Conference & Expo. We are excited about thisyear’s event, which will take place Nov. 7­9 inDallas. As part of our planning, we conducteda post­conference evaluation after last year’sevent, and we have listened to you in makingsignificant enhancements and additions to thisyear’s event.

You asked us to begin this three­day con­ference on Monday rather than Sunday inorder to accommodate family needs. You askedus for more speakers who will motivate, edu­cate and entertain attendees, while making usmore successful in our careers through practi­cal “how to” advice. You asked us to have morecontent relevant to professional drivers. Wehave listened and have made enhancementson all these counts.

This year’s conference is about you, andwe have asked this question as we developedthe content: How can we support, encourage,and inspire you?

I’m excited to introduce two authors whohave challenged women to think differentlyabout how we approach our working environ­ment. Sarah Laschever, co­author of WomenDon’t Ask will compel you to negotiate more

in your business and personal interactions.You’ll start asking for raises and pro­motions and won’t accept the first salary offeryou’re given.

Dr. Valerie Young, author of The SecretThoughts of Successful Women, will share theexperiences of women who suffer from“imposter syndrome,” which only serves tolimit their careers. She will teach you how toeliminate these self­doubts and stop focusingon shortcomings.

If you didn’t notice, the conference is duringthe presidential election. We’re going to takeadvantage of the event with a fund­raisingnight of fun, trivia and big screen TVs to watchthe election results. This will be a nonpartisanevent, so wear your red, white and blue inhonor of our patriotism (or red and white forour Canadian members)! And of course, don’tforget to secure your absentee ballot inadvance of the conference. The suffragettesfought hard for our right to vote.

We are already looking at dates and loca­tions for the 2017 Accelerate! Conference andExpo. Your feedback is valued and appreciated.This is your event—and I look forward toseeing you there!

Join Us at Accelerate! ConferenceStep up your knowledge and network at WIT’s conference.

Ellen Voie, CAEFounder, President & CEOWomen In Trucking Association, Inc.

Nov. 7 to 9, 2016Dallas TX

Embassy Suites Dallas Frisco HotelDetails or To register: womenintrucking.org

or 1­888­464­9482

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6 www.WomenInTrucking.org • Summer 2016

“What are the biggest challenges you and yourcompany face?” Ask 2,500 women this samequestion, and surprisingly the answers tend tohave a common thread. New research fromthe Women In Trucking Association bears thisout. WIT recently asked related questions ofits members through the 2016 WIT MemberSatisfaction Survey, and 215 members pro­vided input—making this statistically validresearch.

We already have begun to incorporate thisfeedback into the Redefining the Road maga­zine to make it more relevant and meaningfulto you, our reader. Some of these changesinclude incorporating more practical featurearticles and helpful tips that are beneficial toboth the corporate professional and the com­mercial truck driver. You’ll continue to seechanges and enhancements to the magazine.Here at MindShare Strategies, WIT’s new pub­lishing partner, we look forward to creatingthe most relevant content for the readers ofRedefining the Road—stakeholders who areinterested in advancing the employment ofwomen in the industry.

In the meantime, what are some of the keyfindings from this survey?

As you may know, part of WIT’s mission isto encourage the employment of females inthe industry—and to accomplish this, we arekeenly aware that we first need to understandthe biggest challenges facing individual womenin our industry. The study revealed that thereare five major challenges that women person­ally face within their organization:• Work/Home Balance • Working in a Male­Dominated Industry &

Dealing with a “Good Ole’ Boy Network” • Career Opportunities • Equality in Compensation • Technology

In addition, we are constantly working to betterunderstand the challenges and needs of thecompanies that support their employees’involvement in the industry. The study showedthat the top three challenges facing the transportation function in member organiza­tions are:• Pending Government Regulation and

Legislation—including Hours of Service and CSA

• Availability of Qualified Drivers• Economy

If you have suggestions on topics that wouldresonate based upon the information above,please don’t hesitate to reach me [email protected] or 952­442­8850x201. We look forward to continuing to pro­duce the most relevant, highest quality maga­zine for women in the trucking industry!

Warm Regards,

What Keeps You Up At Night? Personal Perspectives from WIT Membership

Brian Everett, ABCGroup Editorial Director and PublisherRedefining the Road magazine

FROM THE EDITOR’S DESK

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Gender Diversity Makes Good B

8 www.WomenInTrucking.org • Summer 2016

GENDER DIVERSITY

Gender­diverse companies are 15 percentmore likely to financially outperform their less­diverse peers, according to a recent McKinsey& Company study. In fact, companies with ahigher representation of women in seniormanagement positions financially outperformcompanies with fewer women at the top in anumber of key metrics, such as return onequity, return on sales, and return on investedcapital, a Catalyst study shows.

Why does having women on the leadershipteam make such an impact on the bottom line?

“Women bring valuable qualities to thetable,” explains Ellen Voie, CEO of Women InTrucking (WIT). “They often possess strengthslike intuitive/logical thinking, team­building,collaboration and communication—all ofwhich can help to foster corporate growth and stability.”

“Men and women each have differentapproaches when it comes to team building,decision making, and motivating employees,”says Rachel Parker­Hatchett, Director ofOperations at Covenant Transport Solutions.“One is not necessarily better than the other.It’s really about the two approaches and howthey work together.”

“Probably the single most important benefitof a diverse workforce is that men and womenhave different viewpoints and life experiences,”explains John White, Chief Marketing Officerfor U.S. Xpress, where more than half the man­agement team is female. “Having that diversemake­up allows us to understand our diversecustomer base better, solve problems betterand come up with better solutions. That makesfor a stronger company—both in the eyes ofour customers and in overall profitability.”

FALLING SHORT TODAYIn spite of the considerable value that

women have to offer, they are in the minorityin the leadership ranks of corporate America.According to a report by Catalyst, women atS&P 500 companies hold 36.4 percent offirst/mid­level management positions, 25.1percent of executive/senior­level managementpositions and just 4.2 percent of CEO positions.

In the U.S. trucking/transportation industry,the gender imbalance is even more significant.Women hold only 21 percent of transporta­tion, storage and distribution managementpositions, according to the Department ofLabor. And it is especially lonely for women atthe top. They make up only about 14 percentof senior leadership in the industry today.

This lack of diversity is not due to a lack ofcareer ambition. In “Women Matter 2013,” aMcKinsey research study, 79 percent of all mid­level or senior­level women said they have thedesire to reach a top­management positionover the course of their careers, comparedwith 81 percent of mid­level or senior men.

BARRIERS TO DIVERSITYSo what’s holding women back? A number

of critical factors stand in the way.The shortage of women in leadership roles

today is a key factor. “Since we have a tendencyto hire those ‘like us,’ the ranks of women growslowly,” Voie explains.

Corporate culture also plays a role. In fact,cultural factors at work are more than twiceas likely as individual factors to impactwomen’s confidence that they can reach top management, according to the 2013McKinsey study.

Want to improve business performance?

Look for opportunities to add qualified women to your team.

Improving gender diversity could give you the competitive edge you need.

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airdberlis.com

Legal Counsel that DeliversTransportation is a dynamic and

highly-regulated industry.

If you do business in Canada, rely on our transport lawyers to help

you navigate the road ahead.

Joanne C. Coldwell [email protected]

Toronto | Canada | 416.865.4642

d Business Sense

Women In Trucking 9

In many organizations, there is a clear needto better engage and educate male executives.The study shows that “men are notably lesslikely than women to see value in diversity initiatives, less aware of the challenges womenface, and more likely to think that too many measures that support women are unfairto men.”

Public perception is a problem too. In aPew Research Center study, 43% of Americanssurveyed said that corporate America is simplynot ready to put women in leadership posi­tions. In the same study, 43 percent said thatwomen are held to higher standards and haveto do more than their male counterparts toprove themselves.

Women also tend to set higher expecta­tions for themselves. A study at Hewlett­Packard found that, while men will apply for aposition if they meet 60 percent of the workrequirements, women wait to apply until theyfeel they have 100 percent of the criteria.

In addition, women are less likely to blowtheir own horn. They expect to be recognizedfor their efforts and don’t always highlightaccomplishments to request an increase insalary or career advancement.

While all of these barriers hold true in thetrucking industry, the greatest challenge maybe awareness of opportunities for women.” “Women just don’t think about a career intrucking (or logistics or supply chain manage­

Gender diversity is something RachelParker­Hatchett is passionate about.

As the Director of Operations forCovenant Transport Solutions, she seesvalue in building a diverse workforce. She believes women and men approachthe leadership role in different ways. “Menare typically more hierarchical, goal­focused and competitive, whereas womenare more interested in relationships,process focused and collaborative,” shegeneralizes. Blending the two approachesresults in a stronger company. Covenant Transport is making goodprogress toward diversity. At 15 percent,the company is well above the industryaverage for female drivers, and roughly 60percent of employees on the operationsfloor are women. To help engage current employees andattract new women, Parker­Hatchett andher team have launched a “Women ofCovenant” program. From events and work­shops to a Facebook page and phone tree,the goal of the initiative is to make femaleemployees feel like they’re part of some­thing and valued by the company. “In an organization with gender diverseleadership, the culture is more inclusive,”Parker­Hatchett explains. “People feelvalued and supported and, therefore, moreengaged. This leads to higher retentionrates, higher productivity, and ultimately,higher profits.” Now that’s something we can all celebrate.

Rachel Parker­HatchetDirector of OperationsCovenant Transport Solutions

CELEBRATING DIFFERENCES

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10 www.WomenInTrucking.org • Summer 2016

GENDER DIVERSITY

“Strength lies in differences,

not in similarities.”

– Stephen Covey

ment),” Voie explains, “Nor has the male­dom­inated culture reached out to women to join.It is important to share the message thatwomen are already doing these jobs – andhave been for many years.”

Brooke Mosley, Training Specialist at PrimeInc., agrees. “Women think of this job as beingone that only a man can do, but that is simplynot the case. Many women have discoveredthat this is a professional environment thatallows them to practice their independence,run a business, and travel the country whiledoing it.”

TIME FOR CHANGETo effect change, transportation companies

need to make gender diversity a business priority.

According to the 2013 McKinsey study, twoof the most important drivers for increasinggender diversity at the top are:

• Strong CEO and top­managementcommitment• Corporate culture and mind­sets that support gender­diversity objectives Ensuring buy­in and engagement through­

out the organization is critical. Communicatingthe benefits of a gender­diverse culture andencouraging on­going discussion can help toget everyone on board.

“It’s vital for companies to foster environ­ments of diversity and inclusion that bring indifferent values, cultures, and ideas,” saysShelley Simpson, Executive Vice President,Chief Marketing Officer and President ofIntegrated Capacity Solutions and Truckloadfor J.B. Hunt. “Organizations grow if they tapinto these resources that provide new insightfor continued, changing success.”

To increase diversity within a company,employers must be aware of unconscioushiring and promotion practices. Make sure thatrecruiting and advancement systems aregender neutral and performance based.

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“Ask key questions about recruiting effortsand turnover rates,” Voie urges. “How manywomen were considered for a position? Howmany were hired? Are women leaving yourcompany faster than men? Do you havewomen in high­level positions currently? If not,why? How many women are being groomedfor higher roles?”

While gender diversity should not be basedon quotas, it can be helpful to compare yourcompany’s diversity levels with those of othersin the industry using WIT’s Women In TruckingIndex (see page 12).

With more appreciation for women’sunique character traits, a greater awarenessof potential barriers and a real commitmentto effect change, we can make measurableprogress toward gender balance andstrengthen corporate America. n

continued from page 9

Gender Diversity Makes Good Business Sense

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Simpson discovered—and maximized—opportunities at J.B. Hunt, a leader in promoting women in leadership accordingto the inaugural WIT Index (see sidebar).Winner of WIT’s 2016 “DistinguishedWoman in Logistics Award,” she has helpedthe growing Fortune 500 company toincrease revenue from $4.5 billion to $6.2billion over five years and led her businessunit to become one of the top five 3PLs inthe trucking industry. Diversity goes beyond gender differ­ences for Simpson. “It’s about having a collection of people who come from differ­ent places and have different experiencesthat enhance the quality of any organiza­tion,” she explains. “Women, of course, area critical part of achieving that type ofdiversification within a company.” Simpson advises women in today’stransportation industry to seek out atrusted advisor. “Finding a mentor isimportant for continual professionalgrowth. I’ve had outstanding mentors who have taught me so much, and theywere—and still are—critical to my overalldevelopment.”

Women In Trucking 11

Shelley SimpsonExecutive Vice President,Chief Marketing Officer and PresidentIntegrated Capacity Solutions and TruckloadJ.B. Hunt

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“In 1994, when I initiallyentered the industry, I perceivedtransportation to be a man’sworld and didn’t really under­stand all the opportunities thatwere available for women,”says Shelley Simpson, ExecutiveVice President, Chief MarketingOfficer and President ofIntegrated Capacity Solutionsand Truckload for J.B. Hunt.“Today, we have female leaderswho work in roles ranging fromsales to engineering to technol­ogy and everything in between.”

OPENING DOORS She notes that J.B. Hunt encourages men­torship as a part of its company culture.Simpson herself serves as an executive spon­sor of J.B. Hunt’s employee resource group—Growing and Retaining Outstanding Women(GROW). With role models like Simpson, women arewell­positioned to keep opening doors in theindustry.

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12 www.WomenInTrucking.org • Summer 2016

GENDER DIVERSITY

As business visionary Peter Drucker oncesaid, “If you can’t measure it, you can’tmanage it.” The Women In TruckingAssociation (WIT) is taking that theory toheart. The organization is currently workingwith the Department of Civil Engineering atthe University of Memphis (U of M) to bench­mark and monitor the number of women whowork in the industry.

Based on a survey conducted in 2016, theWIT Index tracks female board members andfemale executives at 15 publicly traded truck­ing companies nationwide.

“The work we are undertaking in partner­ship with Women In Trucking is an importanteffort to establish baseline data regarding the

Introducing the WIT Index:

Measuring Gender Diversity in Truckingnumber of women in the trucking industry sothat we can ultimately develop an annual indextracking industry trends,” says Dr. StephanieIvey at the U of M, who is helping to overseethe study. The data will help to identify “areaswith the greatest need in terms of diversityand potential strategies that may be useful inattracting more women to the transportationprofession,” Ivey adds.

“The mission of the Women In Trucking(WIT) Association is to increase the percentageof women employed in the trucking industryto utilize unrealized potential,” says WITPresident and CEO Ellen Voie. “To do this, wemust first find out where we are today, so wecan measure any future changes and explore

best practices of carriers whose numbers areabove average.”

In preliminary results of the 2016 survey,10 of the 15 companies had no women exec­utives and seven had no women serving ontheir boards of directors. By comparison, 19percent of director positions outside of thetransportation industry are held by women.WIT will continue to routinely monitor thisimportant data and report back updates to theindustry.

Clearly, there is room for improvement.Want to improve gender diversity at your com­pany? Visit www.womenintrucking.org or con­tact WIT at 888­464­0492 to learn more. n

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14 www.WomenInTrucking.org • Summer 2016

“I didn’t know that it was for girls too...I thought those trucks weren’t fun, but I got in one and it was really fun. I didn’t even know they had a horn.”

A girl scout patch: Where knowledge,impact, and accomplishment are woventogether to empower girls to find theirstrengths, build new skills, and explore theirpassions. In an effort to engage young girlsinto the transportation industry and reach thenext generation of female truck drivers,Women In Trucking (WIT) has recently teamedup with Girl Scouts to launch the first­everWomen In Trucking patch.

“I didn’t know that it was for girls, too,” saysnine­year­old Jaedyn Roemhildt about thetrucking industry after attending her local“Trucks are for Girls” event. “I thought thosetrucks weren’t fun, but I got in one and it wasreally fun. I didn’t even know they had a horn.”

For the past two years, hundreds of girlsacross the country have attended their local"Trucks are for Girls" event, set up throughtheir regional Girl Scouts Council and WIT

members, and have received the custom patch.It is through these events that the girls diveinto all things trucking and get a closer lookinto the industry. “Women do not typicallythink of the trucking industry as a careeroption,” says Lana Nichols, WIT's Director ofPrograms. “By introducing the opportunity tothem at a younger age, they are more likely toconsider it.”

At a typical "Trucks are for Girls" event, theyoungsters learn more about the industry, talkto experts, do hands­on activities such as driv­ing a simulator, and can even have the oppor­tunity to climb inside a “big rig.”

“Young girls are a part of the trucking indus­try’s future,” says WIT President and CEO EllenVoie. “This is a great way to expose them tothe impact of trucking on their lives, sinceeverything they have has been transported atsome point by a truck.” n

Making Trucks Appeal to GirlsThe WIT Girl Scout Patch Program excites youngsters about the industry

NEXT GENERATION

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Women In Trucking 15

How can you make a difference through the WITGirl Scout Patch Program? Implement the program inyour Girl Scout Council andincrease the number of girlsbeing exposed to the truck­ing industry. U.S. and Canadian WITmembers should contactChar Pingel [email protected] more information on howto implement an event.

contact Char

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16 www.WomenInTrucking.org • Summer 2016

SPONSOR SPOTLIGHT: MACROPOINT

Mandates from major retailers forincreased visibility into load status are amongthe latest challenges facing for­hire, contractand private carriers. The ability to meet thoserequirements from a growing number of large,well­known companies can mean the differ­ence between securing their business or losingout on a significant number of freight haulingopportunities.

Large retailers and other shippers arerequiring more than 100 percent visibility. Theyalso are demanding information that enablesthem to manage by exception, to focus on lateand off­schedule loads that threaten to disrupttheir supply chains.

For every unreported late load the conse­quences are clear. For example:• A retailer would have to work around thelack of inventory on store shelves• A distribution operation might have toadjust staffing on its loading docks to account

for both unproductive time and the need forpersonnel when a load does finally arrive• A factory might need to idle or ramp up aproduction line accordingly

Through predictive analytics and a processof managing by exception, more and moreretailers, distributors and manufacturers aregaining full visibility into the location and statusof their freight. With this timely and accurateload status information from shippers, brokersand carriers, they can focus on loads that havethe potential to disrupt operations, and makemore informed decisions about scheduling,inventory and staffing in advance.

Just a few years ago, it was unrealistic forshippers to expect total visibility into load loca­tions and status from the carriers in theirfreight networks. Today, with technologies likethe MacroPoint load tracking solution, all par­ties involved in moving freight have greaterconnectivity and visibility in real time. n

Making Freight VisibleAddressing mandates for increased visibility into shipment status.

About the Author: David Halsema is ExecutiveVice President for MacroPoint, a member com­pany of Women In Trucking that designsfreight monitoring and tracking solutions forshippers, brokers and 3PLs. Its patented, auto­mated, ‘pay per use’ load monitoring andtracking software provides real­time load loca­tion visibility and event notifications. Call 866­960­0328 or visit www.macropoint.comto learn more.

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Great Dane Proudly Supports

Women In Trucking,and is a

Gold-Level Partner

GREAT DANE AND THE OVAL ARE REGISTERED TRADEMARKS OF GREAT DANE LIMITED PARTNERSHIP

GreatDaneTrailers.com

Women In Trucking 17

SPONSOR SPOTLIGHT: PRIME

WHAT IS A "HIGHWAY DIAMOND?"

It's a term, created by a major North

American trucking company, that describes

a woman paving the way for other women

entering the transportation industry. She is

strong. She is driven. She conquers all obsta­

cles. And now, she is being recognized. Prime Inc., one of North America's major

players in refrigerated, flatbed, tanker andintermodal trucking, understands the need torecognize female drivers for their hard workand perseverance. The company hosted itsfirst­ever Highway Diamonds Gala last April tohonor the skills, strengths, and courage ofwomen in their workforce. Six hundred werein attendance to recognize three recipients oftheir prestigious awards: The Longevity Award,Instructor of the Year, and Highway Diamondof the Year.

Through this event, Prime is creating a cor­porate culture that honors and acknowledgesthe challenges female drivers face, as well asthe successes they have achieved in a male­dominated industry. Prime’s Highway Diamondinitiative represents a best practice in theindustry as they are empowering women, rec­ognizing their efforts, showing support, settingan example, and ultimately building a commu­nity atmosphere.

In addition, Prime has created a blog toprovide articles, news, and pictures of the

Diamonds in the RoughBuilding a positive companyculture for women at Prime

Above, Prime VP Steve Wutke at HighwayDiamonds Gala

Prime Highway Diamonds. “Being a Highway Diamond takes courage,"

says Brooke Mosley, Female Driver Liaison andTraining Specialist, Prime Inc. "There’s a mis­conception that females cannot drive trucks.It’s not like that anymore. Times have changed.We are sending a message that women can dothis job, and they can do it well.” n

Great Dane Proudly Supports

Women In Trucking,and is a

Gold-Level Partner

GREAT DANE AND THE OVAL ARE REGISTERED TRADEMARKS OF GREAT DANE LIMITED PARTNERSHIP

GreatDaneTrailers.com

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FLEETFLOURYTEO

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YOUR

FLEET

OMC.T.W.WW

WE FOCUS ON HIGH QUALITYPERFORMANCE ADDITIVES

FOR ALL YOUR DIESEL AND GASOLINE VEHICLES.

.AMFLEET

INCREASE MILEAGE BOOSTS HORSEPOWER CLEANS INJECTORS REDUCES MAINTENANCE INCREASES CETANELUBRICATES SYSTEMS

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18 www.WomenInTrucking.org • Summer 2016

ON THE ROAD

stay in touch is tremendous," says StephanieKlang, a driver at XPO Logistics Truckload whois based out of the Joplin, Mo. area. "Settingaside blocks of time for my husband when weare home or meeting up on the road can beimportant. I make him go for walks for freshair and some laughs. While we cannot behome for every family event, we can pick andchoose.” Klang currently is part of the WomenIn Trucking Association's Image Team.

“Plan a site­seeing adventure at some ofyour interesting drop locations," advisesBrooke Mosley, Training Specialist at PrimeInc., a major refrigerated, flatbed, tanker, andintermodal carrier. "Get out of the truck andinto a hotel occasionally. Discuss getting loadsrouted to specific locations to visit family andfriends as well.”

Being away from home can be difficult,but if you use the tips to the right, you can improve your life and begin to feel connected. n

Albert Einstein once said,

“Life is like a bicycle. To keep

your balance you must keep

moving.”

It's a relevant concept when thinking aboutlife in transportation. Many employees in thisindustry spend a significant amount of timetraveling on the road and time away fromloved ones. This reminds us that when lifeseems off balance, you just have to keep goingand find the things that work for you.

“Finding balance is not something that hap­pens on its own," says Rachel Parker­Hatchett,Director of Operations, Covenant Transport, apremium transportation service providerfounded on Christian principles. "It’s not aboutreacting. You have to figure out what’s impor­tant to you and then plan, prioritize and makedecisions based on your priorities.”

Having that plan, and sticking to it givesyour life a sense of routine even when away.Most will agree that technology has dramati­cally changed life on the road. FaceTime, tex­ting, and calling by cell phone have becomeprimary ways that people stay in touch withfamily and friends.

“The use of cell phones and video calls to

TIPS FOR A BETTER LIFE ON THE ROAD 4

FLEETFLOURYTEO

EPROPROTECT

YOUR

FLEET

OMC.T.W.WW

WE FOCUS ON HIGH QUALITYPERFORMANCE ADDITIVES

FOR ALL YOUR DIESEL AND GASOLINE VEHICLES.

.AMFLEET

INCREASE MILEAGE BOOSTS HORSEPOWER CLEANS INJECTORS REDUCES MAINTENANCE INCREASES CETANELUBRICATES SYSTEMS

713-816-15713

TAT

ARCTIC PLU+ DIESEL CLEAN + POWERLENE+ANE TMEGA

CALL US AC581

WUS W

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Women In Trucking 19

4 TIPS FOR A BETTER LIFE ON THE ROAD

1 PLAN Structure can help make life on the road smoother. Makea schedule for when you want to talk to loved ones, when youwant to take breaks, and when you want to eat. We can’t alwaysplan for everything in our lives, but if we plan when we can, wethen can establish a sense of routine in a very chaotic lifestyle.

2 COMMUNICATE Make sure your plan includes time to check inwith friends and family. Being away for long periods of time canstrain any relationship and leave one feeling lonely. Maintaininga consistent flow of communication keeps relationships strong.

3 USE TECHNOLOGY Cell phones can have the ability to do almostanything these days. Take time to find apps that can be useful toyou. Use FaceTime, fitness apps, Google maps, and the WIT appto stay connected and enhance your life on the road.

4 TAKE CARE OF YOURSELF If you're not careful, being on theroad can lead to a very unhealthy lifestyle. Pack a cooler of nour­ishing snacks to keep in your truck rather than just eatingunhealthy truck stop food. Exercise when you have the chance.Do some laps around your truck and bring small weights so youcan remain active. Your body will thank you later!

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20 www.WomenInTrucking.org • Summer 2016

WIT IMAGE TEAM

Stan Hampton, Vice President of DriverPersonnel, J.B. Hunt Transport.

Now in its second year, the WIT Image Teamhas been expanded to include professional driv­ers and all positions related to the industry."Adding other industry professionals to theexisting driver image team has proven to beimpactful," says Nichols. "We are able toexpand our reach and raise visibility for womenin all facets of the trucking industry."

“The WIT Image Team participates in ride­along events for legislators, regulators, andindustry leaders to provide a deeper under­standing of the obstacles they face on the road.They also speak to the media and other indus­try professionals at public events and industrytrade shows,” Nichols says.

Felicia Berggren, an over­the­road driver atWerner Enterprises, is one of the new ImageTeam members. “I am really excited aboutbeing a member of the Image Team,” saysBerggren. “I want to make a difference andbring more women into this industry. I amproud that Werner is a women­friendly com­pany and strives to make things better out hereon the road.”

Sarah Wulf, Recruiting Manager for Veriha,a company primarily serving thecountry east of the MississippiRiver, also is a new member ofthe WIT Image Team and is partof the new generation of non­dri­vers on the team. “I’m really look­ing forward to working as a teamto empower women in the indus­try. I’ll be working with morewomen and, as a recruiter, I’ll begetting insight to inspire womenand discover what they want and need, which will help me inmy job.” n

they love," says Lana Nichols, WIT's Directorof Programs. The applicants undergo a strin­gent process. They must be members of WITfor a minimum of one year; submit an essayexpressing their interest and qualifications forthe role; and they are critiqued on safety,recognition, volunteerism, and communityservice. Top scoring applicants then ad­vance to the next round of the selection process, which requires an interview with thejudging panel.

This last year, the judging panel consistedof Mark Rousseau, Director of Logistics andTransportation, Frito­Lay; Linda Caffee, Owner Operator, Caffee Enterprise (leased to Landstar Express America); Tom Liutkus, Vice President Marketing & PR, TravelCentersof America; Patrick Pendergast, Group Director,Talent Acquisition, Ryder System; and

The Image Team is chosen to represent themission of the Women In Trucking Association:To encourage the employment of women inthe trucking industry, promote their accom­plishments, and minimize obstacles faced bywomen in the trucking industry. The WIT ImageTeam also raises awareness of the need formore women drivers.

"The Image Team is comprised of knowl­edgeable, passionate and positive women whosupport the mission of WIT and the industry

Back row: Julie Matulle, Brooke Held­Sudimak, Allyson Hay, BrookeMosley, Wyzeena Heeny,Gretchen Jackson, Jodi Edwards.Front row: Carol Nixon, Cindy Kaps, JeanaHysell, Stephanie Klang, FeliciaBerggren, Deb LaBree.

Changing the Image of

Women DriversIt’s no secret that there are many misconceptions

about truckers—and especially women drivers.

A year ago, Women In Trucking (WIT) decided to

take the bull by the horns and make a concerted effort

to change how women are perceived in the industry.

Thus, the birth of the WIT Image Team.

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Women In Trucking 21

New members of the 2016 Women InTrucking Image Team are:Angelique JonesProfessional Driver, Atlantic Bulk CarriersBrooke Held SudimakProfessional Driver, Ru­D TruckingBrooke MosleyTraining Specialist/ Female Driver LiaisonPrime, Inc.Cindi AlexanderCo­Owner/Director Training InstructorLake Cumberland CDL Training SchoolCindy KapsProfessional Driver, Atlas Van LinesDeb LaBreeProfessional Driver, LandstarFelicia BerggrenProfessional Driver, Werner EnterprisesGretchen JacksonSr. Manager/Driver Recruiter, XPOLogisticsJeana HysellSr. Safety ConsultantJ.J. Keller & Associates, Inc.Jill MaschmeierDirector of Safety & Compliance, NationalCarriersJodi EdwardsProfessional Driver, J.B. Hunt TransportJulie MatulleProfessional Driver & Part time Recruiter,H.O. Wolding Inc.Sarah WulfRecruiting Manager, Veriha Trucking

Allyson HayDriver, Walmart Private FleetCarol NixonDriver, Walmart Private FleetIngrid BrownOwner/Operator, Rollin B LLCStephanie KlangDriver, XPO Logistics TruckloadWyzeena HeenyDriver, Covenant Transport

MEET YOUR 2016 IMAGE TEAM

ALSO SERVING THEIR SECOND TERM ON THE WIT IMAGE TEAM:

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22 www.WomenInTrucking.org • Summer 2016

EDUCATION

Nine lives have been impacted this yearwith the first round of Women In TruckingFoundation scholarships awarded in the spring,totaling $11,500. The Women In TruckingFoundation exists to provide scholarships forand encourage the employment of women inthe trucking industry. Its mission is tostrengthen the legacy of education in trucking.

“It is both exciting and humbling to be in aposition to make someone’s dream come trueand to truly impact a person’s life in such apositive way,” says Debora Babin Katz, Chairof the WIT Foundation and Vice President ofTrucBrush Corp., developer of a mobile solu­tion that provides a safer, faster, and more effi­cient means for removing accumulated snowand ice off the tops of trucks.

At a recent strategic planning session, the WIT Foundation board set a goal of rais­ing $1 million over the next five years for “forwarding the future careers” of women andmen in the transportation industry. These excit­ing initiatives were spurred by major donationsreceived at the end of 2015.

The J.J. Keller Foundation authorized a$10,000 grant to the WIT Foundation in honorof former WIT Foundation Chair Jan Hamblin’s40 years of service to J.J. Keller & Associates,Inc. and in recognition of her commitment tothe Women In Trucking organization. The JanHamblin WIT Scholarship Fund was establishedto provide financial resources for women whochoose to pursue or enhance their educationrelated to the trucking industry.

The Ryder Charitable Foundation recent­ly donated $25,000, the largest one­time donation since the WIT Foundation’s inceptionin 2011. The funds will be used to providescholarships to worthy recipients who are seeking careers in the trucking industry. Ryderrepresentatives help in the selection of the recipients.

Winners of the WIT Foundation scholar­ships are: Lakenya Anderson, enrolled at All­State Career in Baltimore, Md. for CDL;Timothy Contreras, enrolled at PimaCommunity College in Tucson, Az. for CDL; andMaria Munoz, enrolled at the University ofMemphis in Memphis, Tenn. for MechanicalEngineering.

Emily Habeck was awarded the first Jan Hamblin­WIT Scholarship in the amountof $1,000. Emily is attending the University ofWisconsin, Madison and is majoring in SupplyChain Management.

Five women received the Ryder­WIT scholarship each in the amount of $1,500:Corinna Carter, enrolled at the University ofMemphis in Memphis, Tenn. for MechanicalEngineering; Heather Dodson, enrolled atChesapeake College in Wye Mills, Md. for CDL;Wanda Lee­Ann Edwards van Muijen, en­rolled at Professional Transport Driver TrainingSchool in Winnipeg, Man. in Canada for Class 1 training; Susan Murphy, enrolled atMidwest Technical Institute in Springfield, Mo.for CDL; and Shanna Waters, enrolled atOgeechee Technical College in Statesboro, Ga.for CDL.

“When I first found out that I was going toreceive the Ryder­Women In TruckingScholarship Award, the timing could not havebeen better," says Wanda Lee­Ann Edwardsvan Muijen. "I was elated to hear the news.As a mother of three and going to school, it isdefinitely tough to make ends meet at home.It is because of this scholarship program that Iam able to complete my course, and providefor my family at the same time. Thank you forthis. You have made a positive difference inour lives.” In April, she contacted the WITFoundation with the news that she had com­pleted her professional driver training and isnow a certified Class 1 driver.

The scholarships given by the WITFoundation, a non­profit 501(C)3, wouldn’t bepossible without the generous donations givenby many who truly want to make a difference.To make a corporate or personal donation orfor more information about the WITFoundation scholarship program, visitwww.WomenInTruckingFoundation.org. n

Changing Lives Through ScholarshipsThe Women In Trucking Foundation exists to strengthen the legacy of education in trucking.

It is both exciting

and humbling to be

in a position to make

someone’s dream come

true and to truly

impact a person’s life in

such a positive way.

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“After partneringwith Women inTrucking for severalyears, I was thrilledto be asked to serveon the WITFoundation Board ofDirectors. It’s impor­tant that the industryfind ways to removeobstacles for women

who may be interested in careers in logis­tics and transportation. Serving with theFoundation allows me to lend a helpinghand to companies and organizationstrying to build a diverse workforce. Theunique experiences and points of viewwomen bring to the industry are essentialto our future success.”

Jeff HammondVice President of TransportationWalmart

“I am looking for­ward to continuingmy involvement inWomen In Truckingby serving on theFoundation Board.My seven years ofexperience on theWomen In Trucking

Association Board will help me have a posi­tive impact on the WIT foundation. It’s avery important cause, and is needed toassist women that are interested in a transportation career.”

Mark Rousseau Director, Strategy and Productivity Frito Lay

"I am thrilled to be apart of the Women InTrucking Foundation,an organizationwhose commitmentto diversity and inclu­sion closely mirrorsthat of UPS. It is criti­cal that we continueto make strides

toward equal and inclusive work environ­ments across the entire trucking and trans­portation sector, providing women withcareer opportunities at all levels. I look for­ward to working toward that goal with mypeers and like­minded diversity champi­ons."

Angela Thompson VP Human Resources East Region UPS

Three new board members have beenappointed to the Women In TruckingFoundation: Jeff Hammonds of Walmart,Mark Rousseau of Frito­Lay, and AngelaThompson of UPS. Other board membersinclude Les Rozander of Trimac, John Dietzeof BMO Transportation Finance, and SandraSanford of TravelCenters of America, LLC.Officers for the foundation board are:Debora Babin Katz of TrucBrushCorporation, Chair; Jeana Hysell of J. J.Keller & Associates, Inc., Vice Chair; NicoleCorrell of Ryder Fleet Product, Secretary;and Jason Henderson of Feeding AmericaEastern Wisconsin, Treasurer.

Meet the WIT Foundation’s New Board Members

Women In Trucking 23

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SPONSOR SPOTLIGHT: PETERBILT

A Peek At New Truck Design

Most companies are proud to be an equalopportunity employer. That holds true forPeterbilt throughout all of its operations, fromtruck assembly and engineering to I.T. andaccounting. Just as importantly, Peterbilt is anequal opportunity designer and manufacturerof commercial trucks.

Nearly all fleet customers are actively seek­ing ways to recruit and retain quality drivers.There is a shortage of drivers—especiallyskilled ones—and the wider the pool of can­didates they can choose from gives them acompetitive edge. The traditional image of thetruck driver is changing, and there are increas­ingly more women and people of differentnationalities behind the wheel.

This is beneficial for the industry and helpsshrink the driver shortage. As trucking’s demo­graphics change, so must the way trucks aredesigned and engineered.

A great example of this is the developmentof Peterbilt’s Model 579 and Model 567 cabs.All of the company’s products are designed toensure maximum comfort, performance,ergonomics and safety. These cabs excel ineach of those areas while still accommodating90 percent of the population—not just truck­ers, but the general population.

Even drivers who are outside the 90 per­cent—those below the lowest 5 percent andabove the highest 5 percent—are oftenextremely satisfied and can operate both effi­ciently and comfortably.

In addition to utilizing a wide range of technologies and simulation tools, Peterbiltput dozens of people—both women andmen—with a number of different body typesin prototype cabs to get their input. This research helped us perfect the cab design andmake it one of the most popular in our company’s history.

Before this testing even began, Peterbiltbenefited from the skills and experience ofits own female engineers and stylists whohelped guide the process from a woman’s perspective.

Peterbilt has hosted several fleet customersand their women drivers to gain feedback andinsight. In addition to help ensure female oper­ators will enjoy the same level of comfort andoperability as their male counterparts, it givesthe fleet confidence that all of their drivershave a good experience behind the wheel andbolsters their confidence that choosingPeterbilt was the right choice.

Operating from a luxurious, spacious andstylish cab is its own reward—doing so in anenvironment where it feels customized anddesigned for the individual driver takes moraleand satisfaction to unprecedented levels.

This research helps drive innovation.Several examples include designing the dash

so different sized drivers have full visibilitythrough the windshield, as well as at­a­glanceaccess to gauges and instruments. Peterbiltcreated a hydraulic­assisted clutch thatrequires only 33 pounds of pressure to acti­vate—half the industry average. The steeringwheel features a floating design with full tiltingand telescoping capabilities that are smoothand require no joints. Peterbilt introduced asafety feature that provides an easy way toturn off the interior lights when the door isopened, helping keep the driver’s genderunknown while at truck stops or exiting thevehicle at other destinations.

Women account for a sizeable and growingportion of the trucking population. Peterbilt is proud of its achievements in working with female drivers and the best in class prod­ucts they have helped us design, now and inthe future. n

Driver demographics are changing, and women help to shape the development and design ofPeterbilt trucks.

24 www.WomenInTrucking.org • Summer 2016

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WHAT’S NEW

New app for mobile devices helps you to tapinto resources and stay connected with theWomen in Trucking Association.

Update your profile, rate a truck stop, or check­out the WIT job board. Keep your finger onthe pulse of what’s happening and follow WITon social media via Facebook, Twitter, Youtube,LinkedIn, and the WIT Blog. You can even

nities to take advantage of the app. For exam­ple, WIT recently began a partnership with thenonprofit organization, Feeding America, toassist their efforts to fight hunger on a nationallevel. The first step is to create awareness fordrivers and carriers to contact Feeding Americaif they have a load that has been rejected bythe customer for some reason. The organiza­tion then can assess the practicality of accept­ing the load for its network of more than 200U.S. food banks. To make the donation processeasier, WIT has added a “Rejected Loads­Feeding America” button in its app. Anyonecan download the app for Android or iOS bysearching for “Women In Trucking Association.”

Feeding America accepts good, safe, sur­plus food that is still nutritious, but has beenrejected for reasons unrelated to the edibleuse of the product. They also accept itemsthat can offset financial burdens for thosethey serve, such as bath and beauty products,paper goods, toys, and clothing. While thefood banks accept the product at their loca­tions, they often are willing to meet a driverat a truck stop or shipping dock if their ware­house is out of the way or if the donation isnot a truckload.

“WIT is proud to lead the effort to helpstop hunger in America by helping drivers andcarriers turn rejected freight into meals forhungry families,” says Ellen Voie, WIT’sPresident & CEO. “Those you help could beyour neighbor, your friend, or even your ownfamily members.” n

access recent news and developments and gettips on the secrets to success. Ufollowit devel­oped and implemented this app, which is easyto use and free to all members. Simply searchWomen In Trucking through your app store,download, and connect with the Women InTrucking community.

For drivers, there are additional opportu­

Stay Connected with WIT App

Women In Trucking 25

Schneider company driver-Abby Langan,

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Safe nationwide facility network – 24/7 amenities

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November 7 to 9, 2016 • Dallas TXREGISTER NOW

Visit womenintrucking.orgCall 888­464­9482

..AUG. 21 WIT Cleveland Indians Game

Progressive Field, Cleveland, OH

AUG. 25-27 Great American Trucking Show Kay Bailey Hutchinson Convention Center Dallas, TX

AUG. 28-30 NATERA Conference Hotel Monteleone, New Orleans, LA

SEPT. 16-18 21st Annual Richard Crane Memorial Truck Show St. Ignace, MI

Freewheelin’ with Meredith Ochs & Chris T. Day/time: Last Wednesday of every month, 1pm Eastern (Replayed weeknites at 10pm Eastern) Call: 888­ROAD­DOG WIT’s Marge Bailey and Ellen Voie join Freewheelin’ and welcome your comments and questions! Next up: August 31

Dave Nemo Show with Ellen Voie Day/time: 3rd Monday of every month, 8am Eastern Next up: September 19

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WIT ON THE AIR at SiriusXM 146Mark your calendar for these events!

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Women In Trucking 27

WIT NEWS BRIEFS

career. The drivers had a combined total of475 years of experience.

“Women comprise less than three percentof the driver population here in Canada,”according to Voie. “These female professionaldrivers truly deserve to be honored for theirpioneering spirit and their fierce determinationto succeed in a very challenging environment.”

Andreea Crisan, COO of Andy Transport,Montreal, Quebec and WIT board member,addressed the audience of over 100 drivers,their families and supporters. She welcomedthem and thanked them for their passion anddetermination. The drivers then were treatedto a cake, refreshments, and each one receiveda goodie bag and door prizes from numeroussponsors. Plans are underway for an event in2017 and will be announced by WIT and OBACin the near future. n

The Women In Trucking Association annual“Salute to Women Behind the Wheel” recentlyhonored nearly 200 female drivers for theiryears of service at its seventh annual celebra­tion at the Mid­America Trucking Show (MATS)in Louisville, Ky.

Kari Rihm, President and CEO of RihmKenworth and recipient of the 2015 InfluentialWoman in Trucking award addressed the audi­ence of some 400 attendees. Rihm Kenworth,based in Saint Paul, MN, is the only truck deal­ership in the nation owned 100 percent by awoman. “You are all pioneers paving the wayfor women across the country and across theworld to participate and succeed in a man’sworld,” she said. WIT President and CEO EllenVoie also welcomed the group, comprised pri­marily of female professional drivers and theirfamily members.

The 190 registered attendees, along with200 guests, then enjoyed chocolate and butter­scotch fountains and a huge truck­shaped cake.The female drivers won door prizes includinga $1,000 gift card, a $500 gift card, and five$100 gift cards. The Women In TruckingScholarship Foundation also gave away numer­ous prizes.

Next year’s U.S. event will be held at theKentucky Exposition Center in Louisville onMarch 25, 2017.

“Salute to Women” Now in CanadaIn addition, WIT and the Owner­Operator’sBusiness Association of Canada (OBAC) heldthe first Canadian “Salute to Women Behindthe Wheel” event,at Truck World 2016in Toronto, Ontarioon April 16. Forty­two female commer­cial drivers wereacknowledged fortheir efforts and suc­cesses as women in amale­dominated

...WIT News Briefs.....................

Women In Trucking 27

“Salute To Women” Honors Female Drivers in U.S.

SPONSORS OF U.S. EVENT

GOLD Walmart XPO LogisticsSILVER Bennett International Group Holland, Inc. J.B. Hunt Transport Total Transportation of Mississippi BRONZE Great American Insurance Group Landstar Pilot Plus R&R Trucking, Inc. Ryder System TA/Petro COPPER Acuity Averitt Express Heniff Transportation Systems Prime, Inc. Republic Services TrimacNICKEL Brenny Transportation Dart Transit Company E.A. Dion Rand McNally TrucBrush Werner Enterprises

Above, nearly 200 female drivers were recognized at the 7th annual“Salute to Women Behind the Wheel”event at MATS in Louisville, Ky.

Left, more than 40 women drivers werehonored at the first­ever Canadian“Salute to Women Behind the Wheel”event, at Truck World 2016 in Toronto,Ontario.

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28 www.WomenInTrucking.org • Summer 2016

Draft WIT NEWS BRIEFS

The Women In Trucking Association recent­ly announced its partnership with leading business organizations in a new initiative—WE Decide 2016. The goal is to encouragewomen in business to raise their voice thiselection season and monitor issues of impor­tance to them and their business from nowuntil November 2016.

WE Decide 2016 provides women in busi­ness with an opportunity to privately sharetheir opinions on an array of issues, through aunique online platform powered by WomenImpacting Public Policy (WIPP) and PersonalBlackBox (PBB), a better data relationship com­pany. Women business owners can visit

The Women In Trucking Association's Boardof Directors includes 13 industry professionalswho represent various segments of the truckingindustry. Directors are appointed to two­yearterms with a maximum of three terms for a totalof six years of service.

At a recent meeting, three long­term boardmembers said their good­byes after serving

three terms: Jeff Hammonds, Vice President ofWalmart Transportation; Mark Rousseau,Director of Strategy and Productivity, Frito­Lay;and Phyllis Cochran, retired after a substantialcareer at Navistar.

“Since its inception, Women In Trucking hasserved a critical role in promoting diversity withinthe trucking industry,” says WIT’s ChairwomanMary Aufdemberg. “During their tenure on theboard, Phyllis, Mark and Jeff have been instru­mental to the growth and influence of the organ­

U.S. Senator Ron Johnson recently experi­enced a glimpse of life on the road from theunique perspective of a female driver. WITImage Team member Julie Matulle gave theWisconsin senator a short ride as part of anevent sponsored by the Wisconsin MotorCarriers Association.

Through the WIT Image Team, the WomenIn Trucking Association provides legislators andregulators with the opportunity to ride in atractor­trailer with a female professional driverto bring attention to the opportunities forwomen employed in the trucking industry.

Matulle, a professional driver for H.O.Wolding, Inc., a long­ and short­haul regionaland local trucking company, had the opportu­nity to share her thoughts and concerns with

the legislator during the ride from Menashato DePere, Wisc. Johnson observed a pre­tripinspection and learned the proper way to enterand exit a tractor­trailer.

“We need to drive economic growth tocreate good Wisconsin jobs, and to do that weneed to make sure we’re doing all we can tofuel our trucking industry,” said Johnson. “Asan Oshkosh manufacturer, I know how muchof an impact trucking has on Wisconsin. Ninetypercent of manufactured goods and 70 per­cent of all goods and services in Wisconsin aremoved by truck. Together, we can ensure thatWisconsin trucking continues to have a positiveimpact on the state.”

Matulle has been a professional driver foralmost four years, working for H.O. Wolding

Senator Ron Johnson and driver Julie Matulle discuss the technical operation of a tractor.

...WIT News Briefs......................Educating Legislators: U.S. Senator Rides Big Rig

Empowering Women to Engage in the Presidential Election

WIT Welcomes Three New Board Directors

since she entered the industry. She drives more than 2,600 miles each week, haulingpaper products between Wisconsin and southern states. n

www.WEDecide2016.org and sign up toaccess their own personal polling station toconfidentially take quick polls on hot topicsfrom the campaign trail, respond to in­depthissue surveys, and participate in our “Tell Us!”section to express their unique perspective onthe challenges they face.

“The Women In Trucking Association is anonpartisan non­profit organization that rec­ognizes the impact women have on the elec­tion. Our partnership with WE Decide 2016allows us to provide information to our mem­bers about the candidates as well as a voiceto those in leadership to share concerns andchallenges faced by women in the trucking

industry,” says WIT President and CEO EllenVoie. “Every female needs to make her voiceheard, but women with businesses have agreater reason to impact public policy.”

As feedback is received, WE Decide 2016will highlight compelling insights and trendswith the goal of educating the candidates, themedia, and voters on the top priorities towomen in business. Leveraging the insight,secure poll data, and user comments, WEDecide 2016 published a Women in BusinessPolicy Priorities report prior to the nationalconventions to encourage political parties andtheir candidates to prioritize and discuss issuesof significance to women entrepreneurs. n

ization. We appreciate their passion and supportfor Women In Trucking, and we have no doubtthat our new members will continue to build ontheir success.”

Replacing the board members are AndreeaCrisan, CEO and Executive Vice President of AndyTransport, and Leah Shaver, Chief OperatingOfficer for the National Transportation Institute.

The role of the WIT Board of Directors is to guide the organization toward growth and

28 www.WomenInTrucking.org • Summer 2016

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ideas. The business unit is now among the topfive 3PLs in the country. Simpson holds severalboard positions and is involved with Womenin Supply Chain Excellence at the University ofArkansas, her alma mater.

The Distinguished Woman in Logisticsaward was established to promote the achieve­ments of women employed in the NorthAmerican transportation industry. It highlightsthe vital roles of women in the dynamic andinfluential field of commercial transportationand logistics.

“Choosing the winner among these threefinalists was not an easy decision,” says EllenVoie, WIT's President and CEO. “However,Shelley is very deserving of this award.Increasing revenue by nearly $2 billion over afive­year period shows she is a mover andknows how to get things done. She is well­respected not only as a woman in logistics,but also as a mentor to many women." n

Shelley Simpson, EVP,Chief Marketing Officer and PresidentIntegrated Capacity Solutions and TruckloadJ.B. Hunt

..... WIT News Briefs....................J.B. Hunt Executive Named 2016 Distinguished Woman in Logistics

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Apply Today at 1.763.537.1690or [email protected] us online at www.hitechexpress.net

Women In Trucking recently selectedShelley Simpson as the recipient of the 2016"Distinguished Woman in Logistics" Award.Simpson received the award in early Aprilduring the Transportation IntermediariesAssociation 2016 “Capital Ideas” Conferenceand Exhibition in San Antonio, Texas. The awardis co­sponsored by TMW and Truckstop.com.

Simpson was chosen among three finalistsfor the second annual award. The other final­ists included Elizabeth Fretheim, director,Logistics Sustainability at Walmart and LizLasater, CEO of Red Arrow Logistics.

Simpson is the Executive Vice President,Chief Marketing Officer and President ofIntegrated Capacity Solutions and Truckloadfor J.B. Hunt. Her accomplishments includeincreasing revenue for J.B. Hunt from $4.5 bil­lion to $6.2 billion over five years and leadingher business unit to a nearly $1 billion entitythrough strategic guidance and innovative

influence in the trucking industry. Each Jan­uary, the board meets for a two­day strategicplanning session to set goals for the coming year and beyond.

Since its inception in March 2007, WomenIn Trucking has grown to include nearly 4,000members in North America and beyond (includ­ing members in Sweden, South Africa, Australia,and New Zealand). Membership is not limitedto women, as 17 percent of its members aremen who support the mission. n

Women In Trucking 29

Three Directors Continued...

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Support WIT’S Partners & Corporate Members

FedEx Freight

Frito­Lay

Michelin North America Truck Tires

GOLD PARTNERS

BRONZE PARTNERS

SILVER PARTNERS

WIT CORPORATE MEMBERSAAA School of Trucking

ABF Freight System

Acacia Institute

Accruit

ACUITY

Air­Weigh

Airodyne

Airtab

Alexandria Technical and Community College

Alisam Transportation Solutions

ALK Technologies

Allready Logistics

AM Fleet Chemicals

American Logistics Aid Network

American Petroleum Institute

American Transportation Research Institute

American Truck Historical Society

Andy Transport

Aon Risk Solutions

Apex Capital Corp.

Arctic Express

Armour Transportation Systems

Arrow Truck Sales

ASR Solutions

ATA’s Technology & Maintenance Council

Averitt Express

Badger Utility

Balch Logistics

Barton Endeavors

Benesch, Friedlander, Coplan, & Aronoff

Bennett International Group

Bestpass

Bestway Express

Bibby Transportation Finance

Big Rig Driving Academy

BigRoad

Blue Edge Marketing

Bobit Business Media

Bose Ride

Brakebush Transportation

Brenny Transportation/Brenny Specialized

Bulk or Liquid Transport, LLC (BOLT)

C.L. Services

C.R. England

CalArk Trucking Company

Calhoun Truck Lines

California Construction Trucking Association

California Trucking Association

Cape Fear Transport

Cargo Transporters

CarriersEdge

Carter Express

Centerline

Central Tech Transportation & Safety Education

Century College

Cheetah Software Systems

Clark Transfer

Cline Wood Agency

Cobalt Transport Service

College of Southern Maryland

Commercial Vehicle Safety Alliance

ContainerPort Group

Conversion Interactive Agency

Covenant Transport

Cowan Systems

Crete Carrier Corporation

Crop Production Services

CRST International

CSA Advisors

Cummins

D&D Transportation Services

Dart Transit Company

DAT Solutions

Davis Express

DB Squared

DC Velocity

Dot Transportation

DPF Cleaning Specialists

Drive My Way

DriverSource

DriveWyze

Driving Ambition

DTX

E.A. Dion

Eaton

Enoble Business Capital

EPES Transport System

Estes Express Lines

Eve­n­Sol

Evilsizor Process Servers

Expediter Services

EZ2290.com, Powered by TechAtlantis

Fairway Transit

FirstFleet

FirstLine Funding Group

Fleet Engineers

FleetSeek

Food Services of America

Fox Valley Technical College

Freymiller

Georgia Tank Lines

GHC Services

Giltner

Giltner Logistic Services

Gordon Food Service

Great American Insurance Group

Great West Casualty Company

Group1201

H.O. Wolding

Hadley

Hamrick School

Healthy Trucking Association of America

HELP Inc. ­ Provider of PrePass

Heniff Transportation Systems

HNI Risk Services

Howes Lubricator

Hub Group

IM­SAFE

IMMI

Independence Transportation

Indiana Motor Truck Association

Industrial Transport Services

Innovative Access Solutions

InterAtlas Logistics

International Society of Recruiting & Retention Professionals

International Trucking School of Michigan

Interstate Truck Driving School

ITS Compliance

J.J. Keller & Associates, Inc.

J.S. Helwig & Son

JBS Carriers

JobsInLogistics.com

JOC Group

Kansas Motor Carriers Association

Kenworth Truck Company

Kingsway Transportation System

Knichel Logistics

KRTS Transportation Specialists

L.W. Bonney and Sons

LadyTruckDrivers.com

Lake Cumberland CDL Training School

Landstar Transportation Logistics

WIT PARTNERS & CORPORATE MEMBERS

30 www.WomenInTrucking.org • Summer 2016

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WIT PARTNERS & CORPORATE MEMBERS

LaunchIt Public Relations

Linamar Transportation

Liquid Transport Corp.

Logistics Quarterly

Long Beach City College

LTT Trucking

MacKay & Company

MacKinnon Transport

MacroPoint

Marquette Transportation Finance

Marvin Keller Trucking

MBH Trucking

McLeod Software

Meadow Lark Companies

MegaCorp Logistics

Meijer

Meritor

messageLOUD

Metropolitan Community College

Midwestern Transit Service

MindShare Strategies

Minnesota Trucking Association

MinuteClinic, CVS Caremark

Mississippi Trucking Association

Motor Transport Underwriters

Motoring Matters Magazine Group

Mountain Transport Institute

Mustang Expediting

NAL Insurance

National Association of Independent Truckers

National Association of PubliclyFunded Truck Driving Schools

National Association of Small TruckingCompanies

National Carriers

National Road Carriers

National Tractor Trailer School

National Truck League

National Women Business Owners Corporation

Nationwide Transportation andLogistics Services

Navistar

National Defense TransportationAssociation

New England Kenworth

North Central Kansas Technical College

Northwest Trucking Academy

NZ Trucking Association

Oak Harbor Freight Lines

Old Frontier Family

Ontario Truck Training Academy

Orange Commercial Credit

Otto Transfer

Over The Road­Canada

Owner Operator DIRECT

Owner­Operator’s BusinessAssociation of Canada

P&B Trucking

Packard Logistics

Paschall Truck Lines

Patriot Lift Co.

Penske Logistics

Peoplease

PeopleNet

Perfect Transportation

Peterbilt Motors Company

Pilot Flying J

Pinellas Technical College

PITT OHIO

Plantronics

Porteo Group

Pratt Logistics, LLC

Precision Pulmonary Diagnostics

Premier Transportation

Pride Group Logistics

Pride Transport

Prime

Progressive Truck Driving School

Prosperio Group, LLC

Quality Carriers

R&R Trucking

R+L Global Logistics

Rand McNally

Ranger Enterprises

Rediehs Freightlines

Republic Services

Retread Tire Association

Revere Transportation Solutions

RFX, Inc

Rihm Kenworth

Road Transport Forum N.Z.

Roadmaster Driver School

Robinson Decorative Stone

Roehl Transport Inc.

Rumberger, Kirk & Caldwell

S & E Productions

S K Long Enterprises

S­2international

SAF­HOLLAND

SafeKey Corporation

SAGE Truck Driving Schools

Sawgrass Logistics

Schneider

Scott Community College

Scott Logistics Corporation

Sentry Insurance

Service First Distribution

Shell Rotella

Simplot Transportation

SleepSafe Drivers

Smith & Solomon Training Solutions

Southeastern Freight Lines

Southern State Community College Truck Driving Academy

Sprint

St. Christopher Truckers Development & Relief Fund

StageCoach Cartage Distribution

Star Fleet Trucking

Strategic Programs

Suburban Seating & Safety

Suburban Truck Driver Training School

Sunrise Transport

Sustainable America

T&K Logistics

Taxation Solutions

Taylor & Associates, Attorneys at Law

Tennessee Trucking Association & Foundation

The Grimes Companies

The Trucker

Transportation Marketing & Sales Association

TMW Systems

Total Transportation of MS

Trailer Wizards

Transmark Logistics

Transport America

Transport Topics

Transport Women Australia

Transportation Center for Excellence

Transportation IntermediariesAssociation

TranStewart Trucking & Logistics

TranStrategy Partners, Inc.

Tranzliquid Logistics

TravelCenters of America/PetroStopping Centers

Tri Star Freight System

Tri­National

Trimac

TrucBrush Corporation

Truck City of Gary

Truck Writers

TruckDriver.com

TruckDrivingJobs.com

Trucker Charity

Trucker Path

Trucker Therapy

Trucker’s Choice

Trucking HR Canada

Trucking Industry DefenseAssociation

Truckload Carriers Association

Truckstop.com

TVC Pro­Driver

uFollowit

Ullman Oil Company

Unify Health Services

United Road Services

University of Wisconsin ­ Superior

Upper Canada Truck Sales

UPS State Government Affairs

Urgent Care Travel

USA Truck

UTi ­ DSV

Utility Trailer Manufacturing

Velvac

Veriha Trucking

Vertical Alliance Group

Vigillo

Volvo Trucks North America

Wabash National

Waller Truck Co.

Werner Enterprises

Wisconsin Motor CarriersAssociation

Woolly

Wyoming Trucking Association

XPO Logistics

YRC Worldwide ­ YRC Freight

Support WIT’S Partners & Corporate Members

Women In Trucking 31

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32 www.WomenInTrucking.org • Summer 2016

ACCELERATE! CONFERENCE 2016

It’s right around the corner. The second annualAccelerate! Conference & Expo, hosted by theWomen In Trucking Association, will take placeNov. 7­9 at the Embassy Suites by Hilton DallasFrisco Hotel Convention Center & Spa. Whatcan you expect when you attend?

• More than 30 educational sessions cov­ering relevant topics in transportation, rang­ing from capacity challenges and cost man­agement to driver issues and genderdiversity challenges in the industry. In fact,we also have a special Driver Track toensure that there is relevant value for pro­fessional drivers to attend!• Executive insights from major shippers,trucking companies, and logistics serviceproviders.• Best practices showcasing what workseffectively (and what doesn’t) in transporta­tion and supply chain strategy.• Comprehensive expo that features hun­dreds of valuable products and servicesrelated to transportation, logistics, supplychain management, driver training, finan­cial services, business services, and humanresource management. n

Come Together to Support the Need forGender Diversity

The Imposter Syndrome:“How Self­Doubt KeepsProfessionals and Driversfrom Being Their Best”

Keynote Dr. Valerie Young, author of The Secrets Thoughts of Successful Women

The Role of Negotiation:How To Be MoreSuccessful in Business to Generate Results

Keynote Sara Laschever, co­author of Women Don’t Ask

Additional Topics:

• Trucking Market Outlook: An Industry at the Precipice

• Legal Issues: Contracting, Cargo Claims and Beyond

• Non­Traditional Workforces: Women, Veterans, Others

• Making Life on the Road Easier for Women

• Attracting Millennials: How Transportation Companies Compete for New Talent

• Career Satisfaction and Productivity

• Gapology: What’s Your Gap? Find ways to close the performance gaps in your professional career and life gaps in your personal life.

• Listening to the Voice of the Driver

• Building and Managing Your Personal Brand to Maximize Opportunities— and Life!

• Secrets to Successful Mentoring

And much more!

Attend Accelerate! ConferenceDon't miss this incredible opportunity to build your network and knowledge to be more successful in your career.

Buyer’s Guide Advertisers in this Edition

Aird & Berlis ...................................9AM Fleet Chemicals......................18Balch Logistics ..............................26Cargo Transporters .......................15Century Finance ...................Cover 2Clark Transfer ...............................19Davis Express................................29Estes Express Lines .......................10Expediter Services ........................21Great Dane ...................................17Gully Transportation.....................26Hi­Tech Express ............................29Holland.........................................11Howes Lubricator .................Cover 3J.B. Hunt .......................................19Landstar .......................................12NASTC...........................................26Pride Transport ............................19Schneider .....................................25TA­Petro (Citizen Driver).................5TA Truck Service (Road Squad) .......7Total Trans of MS..........................26Tri­National Inc.............................13United Road Services .....................1Veriha Trucking Company.............23Walmart ...............................Cover 4Werner Enterprises, Inc. ................2

Interested in Advertising inRedefining the Road?

CONTACT:Carleen Herndon

Women In Trucking1­888­464­9482

[email protected]

Nov. 7 to 9, 2016Dallas TX

Embassy Suites Dallas Frisco HotelDetails or To register: womenintrucking.org

or 1­888­464­9482

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