does gender balance make good business sense? · according to a report by catalyst, women at...
TRANSCRIPT
Womenspeak out:What keeps
YOU UP ATNIGHT
MEASURINGgenderdiversity
Making a better life on the road
Improved truck design for women
Summer 2016
Does gender balance make good business sense?
It’s official:
Girl Scouts say‘Trucks are fun!’
InsideSee you in November?
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Women In Trucking 3
Published for Women In Trucking Association
P.O. Box 400Plover, WI 544670400 USA
Phone: 18884649482www.WomenInTrucking.org
Published by:MindShare Strategies, Inc.
9382 Oak Ave.Waconia, MN 55387 USA
Group Editorial Director and Publisher:Brian Everett, ABC
9524428850 [email protected]
Advertising Sales:Carleen Herndon 18884649482
Editorial Content This Edition:Michele Wade, Brian Everett, Carleen Herndon,
Brynn Everett, Katlynn Goodsell
Production Manager:Martha Anderson
708528[email protected]
Accounting/Administration/Circulation:Karen Everett
9524428850 [email protected]
© 2016 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced byany means, in whole or in part, without theprior written permission of the publisher. Theopinions expressed in this publication are notnecessarily those of MindShare Strategies, Inc.,nor the Women In Trucking Association. Printedin USA.
Inside this issueSUMMER 2016
Summer 2016
COVER STORY 8 Gender Diversity Makes Good Business Sense
MESSAGES
4 Join Us at Accelerate! by WIT President & CEO Ellen Voie
6 What Keeps You Up At Night? by Brian Everett, Editorial Director
FEATURE STORIES
12 Measuring Gender Diversity in Trucking: The WIT Index
14 Making Trucks Appeal to Girls: WIT Girl Scout Patch Program
16 Sponsor Spotlight: Making Freight Visible at MacroPoint
17 Sponsor Spotlight: Diamonds in the Rough at Prime
18 Tips for a Better Life on the Road
WIT NEWS
20 Changing the Image of Women Drivers: The WIT Image Team
22 Changing Lives Through Scholarships: WIT Foundation
23 Meet WIT Foundation’s New Board Members
24 A Peek At New Truck Design
25 Stay Connected with the WIT App
26 Upcoming Events
27 Salute To Women Honors Female Drivers in U.S. (and now Canada!)
28 Educating Lawmakers: U.S. Senator Rides Big Rig
28 Empowering Women to Engage in the Presidential Election
28 WIT Welcomes Three New Board Members
29 J.B. Hunt Executive Named 2016 Distinguished Woman In Logistics
30 Partners and Corporate Members of Women In Trucking Association
32 Conference & Expo Nov. 79 in Dallas, Texas
32 The Buyer’s Guide
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4 www.WomenInTrucking.org • Summer 2016
GREETINGS FROM THE PRESIDENT & CEO
WHAT A YEAR! As you read this edition ofRedefining the Road magazine, we at WomenIn Trucking are placing significant effort andresources on our second annual Accelerate!Conference & Expo. We are excited about thisyear’s event, which will take place Nov. 79 inDallas. As part of our planning, we conducteda postconference evaluation after last year’sevent, and we have listened to you in makingsignificant enhancements and additions to thisyear’s event.
You asked us to begin this threeday conference on Monday rather than Sunday inorder to accommodate family needs. You askedus for more speakers who will motivate, educate and entertain attendees, while making usmore successful in our careers through practical “how to” advice. You asked us to have morecontent relevant to professional drivers. Wehave listened and have made enhancementson all these counts.
This year’s conference is about you, andwe have asked this question as we developedthe content: How can we support, encourage,and inspire you?
I’m excited to introduce two authors whohave challenged women to think differentlyabout how we approach our working environment. Sarah Laschever, coauthor of WomenDon’t Ask will compel you to negotiate more
in your business and personal interactions.You’ll start asking for raises and promotions and won’t accept the first salary offeryou’re given.
Dr. Valerie Young, author of The SecretThoughts of Successful Women, will share theexperiences of women who suffer from“imposter syndrome,” which only serves tolimit their careers. She will teach you how toeliminate these selfdoubts and stop focusingon shortcomings.
If you didn’t notice, the conference is duringthe presidential election. We’re going to takeadvantage of the event with a fundraisingnight of fun, trivia and big screen TVs to watchthe election results. This will be a nonpartisanevent, so wear your red, white and blue inhonor of our patriotism (or red and white forour Canadian members)! And of course, don’tforget to secure your absentee ballot inadvance of the conference. The suffragettesfought hard for our right to vote.
We are already looking at dates and locations for the 2017 Accelerate! Conference andExpo. Your feedback is valued and appreciated.This is your event—and I look forward toseeing you there!
Join Us at Accelerate! ConferenceStep up your knowledge and network at WIT’s conference.
Ellen Voie, CAEFounder, President & CEOWomen In Trucking Association, Inc.
Nov. 7 to 9, 2016Dallas TX
Embassy Suites Dallas Frisco HotelDetails or To register: womenintrucking.org
or 18884649482
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6 www.WomenInTrucking.org • Summer 2016
“What are the biggest challenges you and yourcompany face?” Ask 2,500 women this samequestion, and surprisingly the answers tend tohave a common thread. New research fromthe Women In Trucking Association bears thisout. WIT recently asked related questions ofits members through the 2016 WIT MemberSatisfaction Survey, and 215 members provided input—making this statistically validresearch.
We already have begun to incorporate thisfeedback into the Redefining the Road magazine to make it more relevant and meaningfulto you, our reader. Some of these changesinclude incorporating more practical featurearticles and helpful tips that are beneficial toboth the corporate professional and the commercial truck driver. You’ll continue to seechanges and enhancements to the magazine.Here at MindShare Strategies, WIT’s new publishing partner, we look forward to creatingthe most relevant content for the readers ofRedefining the Road—stakeholders who areinterested in advancing the employment ofwomen in the industry.
In the meantime, what are some of the keyfindings from this survey?
As you may know, part of WIT’s mission isto encourage the employment of females inthe industry—and to accomplish this, we arekeenly aware that we first need to understandthe biggest challenges facing individual womenin our industry. The study revealed that thereare five major challenges that women personally face within their organization:• Work/Home Balance • Working in a MaleDominated Industry &
Dealing with a “Good Ole’ Boy Network” • Career Opportunities • Equality in Compensation • Technology
In addition, we are constantly working to betterunderstand the challenges and needs of thecompanies that support their employees’involvement in the industry. The study showedthat the top three challenges facing the transportation function in member organizations are:• Pending Government Regulation and
Legislation—including Hours of Service and CSA
• Availability of Qualified Drivers• Economy
If you have suggestions on topics that wouldresonate based upon the information above,please don’t hesitate to reach me [email protected] or 9524428850x201. We look forward to continuing to produce the most relevant, highest quality magazine for women in the trucking industry!
Warm Regards,
What Keeps You Up At Night? Personal Perspectives from WIT Membership
Brian Everett, ABCGroup Editorial Director and PublisherRedefining the Road magazine
FROM THE EDITOR’S DESK
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Gender Diversity Makes Good B
8 www.WomenInTrucking.org • Summer 2016
GENDER DIVERSITY
Genderdiverse companies are 15 percentmore likely to financially outperform their lessdiverse peers, according to a recent McKinsey& Company study. In fact, companies with ahigher representation of women in seniormanagement positions financially outperformcompanies with fewer women at the top in anumber of key metrics, such as return onequity, return on sales, and return on investedcapital, a Catalyst study shows.
Why does having women on the leadershipteam make such an impact on the bottom line?
“Women bring valuable qualities to thetable,” explains Ellen Voie, CEO of Women InTrucking (WIT). “They often possess strengthslike intuitive/logical thinking, teambuilding,collaboration and communication—all ofwhich can help to foster corporate growth and stability.”
“Men and women each have differentapproaches when it comes to team building,decision making, and motivating employees,”says Rachel ParkerHatchett, Director ofOperations at Covenant Transport Solutions.“One is not necessarily better than the other.It’s really about the two approaches and howthey work together.”
“Probably the single most important benefitof a diverse workforce is that men and womenhave different viewpoints and life experiences,”explains John White, Chief Marketing Officerfor U.S. Xpress, where more than half the management team is female. “Having that diversemakeup allows us to understand our diversecustomer base better, solve problems betterand come up with better solutions. That makesfor a stronger company—both in the eyes ofour customers and in overall profitability.”
FALLING SHORT TODAYIn spite of the considerable value that
women have to offer, they are in the minorityin the leadership ranks of corporate America.According to a report by Catalyst, women atS&P 500 companies hold 36.4 percent offirst/midlevel management positions, 25.1percent of executive/seniorlevel managementpositions and just 4.2 percent of CEO positions.
In the U.S. trucking/transportation industry,the gender imbalance is even more significant.Women hold only 21 percent of transportation, storage and distribution managementpositions, according to the Department ofLabor. And it is especially lonely for women atthe top. They make up only about 14 percentof senior leadership in the industry today.
This lack of diversity is not due to a lack ofcareer ambition. In “Women Matter 2013,” aMcKinsey research study, 79 percent of all midlevel or seniorlevel women said they have thedesire to reach a topmanagement positionover the course of their careers, comparedwith 81 percent of midlevel or senior men.
BARRIERS TO DIVERSITYSo what’s holding women back? A number
of critical factors stand in the way.The shortage of women in leadership roles
today is a key factor. “Since we have a tendencyto hire those ‘like us,’ the ranks of women growslowly,” Voie explains.
Corporate culture also plays a role. In fact,cultural factors at work are more than twiceas likely as individual factors to impactwomen’s confidence that they can reach top management, according to the 2013McKinsey study.
Want to improve business performance?
Look for opportunities to add qualified women to your team.
Improving gender diversity could give you the competitive edge you need.
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d Business Sense
Women In Trucking 9
In many organizations, there is a clear needto better engage and educate male executives.The study shows that “men are notably lesslikely than women to see value in diversity initiatives, less aware of the challenges womenface, and more likely to think that too many measures that support women are unfairto men.”
Public perception is a problem too. In aPew Research Center study, 43% of Americanssurveyed said that corporate America is simplynot ready to put women in leadership positions. In the same study, 43 percent said thatwomen are held to higher standards and haveto do more than their male counterparts toprove themselves.
Women also tend to set higher expectations for themselves. A study at HewlettPackard found that, while men will apply for aposition if they meet 60 percent of the workrequirements, women wait to apply until theyfeel they have 100 percent of the criteria.
In addition, women are less likely to blowtheir own horn. They expect to be recognizedfor their efforts and don’t always highlightaccomplishments to request an increase insalary or career advancement.
While all of these barriers hold true in thetrucking industry, the greatest challenge maybe awareness of opportunities for women.” “Women just don’t think about a career intrucking (or logistics or supply chain manage
Gender diversity is something RachelParkerHatchett is passionate about.
As the Director of Operations forCovenant Transport Solutions, she seesvalue in building a diverse workforce. She believes women and men approachthe leadership role in different ways. “Menare typically more hierarchical, goalfocused and competitive, whereas womenare more interested in relationships,process focused and collaborative,” shegeneralizes. Blending the two approachesresults in a stronger company. Covenant Transport is making goodprogress toward diversity. At 15 percent,the company is well above the industryaverage for female drivers, and roughly 60percent of employees on the operationsfloor are women. To help engage current employees andattract new women, ParkerHatchett andher team have launched a “Women ofCovenant” program. From events and workshops to a Facebook page and phone tree,the goal of the initiative is to make femaleemployees feel like they’re part of something and valued by the company. “In an organization with gender diverseleadership, the culture is more inclusive,”ParkerHatchett explains. “People feelvalued and supported and, therefore, moreengaged. This leads to higher retentionrates, higher productivity, and ultimately,higher profits.” Now that’s something we can all celebrate.
Rachel ParkerHatchetDirector of OperationsCovenant Transport Solutions
CELEBRATING DIFFERENCES
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10 www.WomenInTrucking.org • Summer 2016
GENDER DIVERSITY
“Strength lies in differences,
not in similarities.”
– Stephen Covey
ment),” Voie explains, “Nor has the maledominated culture reached out to women to join.It is important to share the message thatwomen are already doing these jobs – andhave been for many years.”
Brooke Mosley, Training Specialist at PrimeInc., agrees. “Women think of this job as beingone that only a man can do, but that is simplynot the case. Many women have discoveredthat this is a professional environment thatallows them to practice their independence,run a business, and travel the country whiledoing it.”
TIME FOR CHANGETo effect change, transportation companies
need to make gender diversity a business priority.
According to the 2013 McKinsey study, twoof the most important drivers for increasinggender diversity at the top are:
• Strong CEO and topmanagementcommitment• Corporate culture and mindsets that support genderdiversity objectives Ensuring buyin and engagement through
out the organization is critical. Communicatingthe benefits of a genderdiverse culture andencouraging ongoing discussion can help toget everyone on board.
“It’s vital for companies to foster environments of diversity and inclusion that bring indifferent values, cultures, and ideas,” saysShelley Simpson, Executive Vice President,Chief Marketing Officer and President ofIntegrated Capacity Solutions and Truckloadfor J.B. Hunt. “Organizations grow if they tapinto these resources that provide new insightfor continued, changing success.”
To increase diversity within a company,employers must be aware of unconscioushiring and promotion practices. Make sure thatrecruiting and advancement systems aregender neutral and performance based.
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“Ask key questions about recruiting effortsand turnover rates,” Voie urges. “How manywomen were considered for a position? Howmany were hired? Are women leaving yourcompany faster than men? Do you havewomen in highlevel positions currently? If not,why? How many women are being groomedfor higher roles?”
While gender diversity should not be basedon quotas, it can be helpful to compare yourcompany’s diversity levels with those of othersin the industry using WIT’s Women In TruckingIndex (see page 12).
With more appreciation for women’sunique character traits, a greater awarenessof potential barriers and a real commitmentto effect change, we can make measurableprogress toward gender balance andstrengthen corporate America. n
continued from page 9
Gender Diversity Makes Good Business Sense
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Simpson discovered—and maximized—opportunities at J.B. Hunt, a leader in promoting women in leadership accordingto the inaugural WIT Index (see sidebar).Winner of WIT’s 2016 “DistinguishedWoman in Logistics Award,” she has helpedthe growing Fortune 500 company toincrease revenue from $4.5 billion to $6.2billion over five years and led her businessunit to become one of the top five 3PLs inthe trucking industry. Diversity goes beyond gender differences for Simpson. “It’s about having a collection of people who come from different places and have different experiencesthat enhance the quality of any organization,” she explains. “Women, of course, area critical part of achieving that type ofdiversification within a company.” Simpson advises women in today’stransportation industry to seek out atrusted advisor. “Finding a mentor isimportant for continual professionalgrowth. I’ve had outstanding mentors who have taught me so much, and theywere—and still are—critical to my overalldevelopment.”
Women In Trucking 11
Shelley SimpsonExecutive Vice President,Chief Marketing Officer and PresidentIntegrated Capacity Solutions and TruckloadJ.B. Hunt
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“In 1994, when I initiallyentered the industry, I perceivedtransportation to be a man’sworld and didn’t really understand all the opportunities thatwere available for women,”says Shelley Simpson, ExecutiveVice President, Chief MarketingOfficer and President ofIntegrated Capacity Solutionsand Truckload for J.B. Hunt.“Today, we have female leaderswho work in roles ranging fromsales to engineering to technology and everything in between.”
OPENING DOORS She notes that J.B. Hunt encourages mentorship as a part of its company culture.Simpson herself serves as an executive sponsor of J.B. Hunt’s employee resource group—Growing and Retaining Outstanding Women(GROW). With role models like Simpson, women arewellpositioned to keep opening doors in theindustry.
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12 www.WomenInTrucking.org • Summer 2016
GENDER DIVERSITY
As business visionary Peter Drucker oncesaid, “If you can’t measure it, you can’tmanage it.” The Women In TruckingAssociation (WIT) is taking that theory toheart. The organization is currently workingwith the Department of Civil Engineering atthe University of Memphis (U of M) to benchmark and monitor the number of women whowork in the industry.
Based on a survey conducted in 2016, theWIT Index tracks female board members andfemale executives at 15 publicly traded trucking companies nationwide.
“The work we are undertaking in partnership with Women In Trucking is an importanteffort to establish baseline data regarding the
Introducing the WIT Index:
Measuring Gender Diversity in Truckingnumber of women in the trucking industry sothat we can ultimately develop an annual indextracking industry trends,” says Dr. StephanieIvey at the U of M, who is helping to overseethe study. The data will help to identify “areaswith the greatest need in terms of diversityand potential strategies that may be useful inattracting more women to the transportationprofession,” Ivey adds.
“The mission of the Women In Trucking(WIT) Association is to increase the percentageof women employed in the trucking industryto utilize unrealized potential,” says WITPresident and CEO Ellen Voie. “To do this, wemust first find out where we are today, so wecan measure any future changes and explore
best practices of carriers whose numbers areabove average.”
In preliminary results of the 2016 survey,10 of the 15 companies had no women executives and seven had no women serving ontheir boards of directors. By comparison, 19percent of director positions outside of thetransportation industry are held by women.WIT will continue to routinely monitor thisimportant data and report back updates to theindustry.
Clearly, there is room for improvement.Want to improve gender diversity at your company? Visit www.womenintrucking.org or contact WIT at 8884640492 to learn more. n
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14 www.WomenInTrucking.org • Summer 2016
“I didn’t know that it was for girls too...I thought those trucks weren’t fun, but I got in one and it was really fun. I didn’t even know they had a horn.”
A girl scout patch: Where knowledge,impact, and accomplishment are woventogether to empower girls to find theirstrengths, build new skills, and explore theirpassions. In an effort to engage young girlsinto the transportation industry and reach thenext generation of female truck drivers,Women In Trucking (WIT) has recently teamedup with Girl Scouts to launch the firsteverWomen In Trucking patch.
“I didn’t know that it was for girls, too,” saysnineyearold Jaedyn Roemhildt about thetrucking industry after attending her local“Trucks are for Girls” event. “I thought thosetrucks weren’t fun, but I got in one and it wasreally fun. I didn’t even know they had a horn.”
For the past two years, hundreds of girlsacross the country have attended their local"Trucks are for Girls" event, set up throughtheir regional Girl Scouts Council and WIT
members, and have received the custom patch.It is through these events that the girls diveinto all things trucking and get a closer lookinto the industry. “Women do not typicallythink of the trucking industry as a careeroption,” says Lana Nichols, WIT's Director ofPrograms. “By introducing the opportunity tothem at a younger age, they are more likely toconsider it.”
At a typical "Trucks are for Girls" event, theyoungsters learn more about the industry, talkto experts, do handson activities such as driving a simulator, and can even have the opportunity to climb inside a “big rig.”
“Young girls are a part of the trucking industry’s future,” says WIT President and CEO EllenVoie. “This is a great way to expose them tothe impact of trucking on their lives, sinceeverything they have has been transported atsome point by a truck.” n
Making Trucks Appeal to GirlsThe WIT Girl Scout Patch Program excites youngsters about the industry
NEXT GENERATION
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Women In Trucking 15
How can you make a difference through the WITGirl Scout Patch Program? Implement the program inyour Girl Scout Council andincrease the number of girlsbeing exposed to the trucking industry. U.S. and Canadian WITmembers should contactChar Pingel [email protected] more information on howto implement an event.
contact Char
Pingel
Char@WomenInTruckin
g.org
(How to host a G
irl Scout
Patch Progra
m event)
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16 www.WomenInTrucking.org • Summer 2016
SPONSOR SPOTLIGHT: MACROPOINT
Mandates from major retailers forincreased visibility into load status are amongthe latest challenges facing forhire, contractand private carriers. The ability to meet thoserequirements from a growing number of large,wellknown companies can mean the difference between securing their business or losingout on a significant number of freight haulingopportunities.
Large retailers and other shippers arerequiring more than 100 percent visibility. Theyalso are demanding information that enablesthem to manage by exception, to focus on lateand offschedule loads that threaten to disrupttheir supply chains.
For every unreported late load the consequences are clear. For example:• A retailer would have to work around thelack of inventory on store shelves• A distribution operation might have toadjust staffing on its loading docks to account
for both unproductive time and the need forpersonnel when a load does finally arrive• A factory might need to idle or ramp up aproduction line accordingly
Through predictive analytics and a processof managing by exception, more and moreretailers, distributors and manufacturers aregaining full visibility into the location and statusof their freight. With this timely and accurateload status information from shippers, brokersand carriers, they can focus on loads that havethe potential to disrupt operations, and makemore informed decisions about scheduling,inventory and staffing in advance.
Just a few years ago, it was unrealistic forshippers to expect total visibility into load locations and status from the carriers in theirfreight networks. Today, with technologies likethe MacroPoint load tracking solution, all parties involved in moving freight have greaterconnectivity and visibility in real time. n
Making Freight VisibleAddressing mandates for increased visibility into shipment status.
About the Author: David Halsema is ExecutiveVice President for MacroPoint, a member company of Women In Trucking that designsfreight monitoring and tracking solutions forshippers, brokers and 3PLs. Its patented, automated, ‘pay per use’ load monitoring andtracking software provides realtime load location visibility and event notifications. Call 8669600328 or visit www.macropoint.comto learn more.
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Great Dane Proudly Supports
Women In Trucking,and is a
Gold-Level Partner
GREAT DANE AND THE OVAL ARE REGISTERED TRADEMARKS OF GREAT DANE LIMITED PARTNERSHIP
GreatDaneTrailers.com
Women In Trucking 17
SPONSOR SPOTLIGHT: PRIME
WHAT IS A "HIGHWAY DIAMOND?"
It's a term, created by a major North
American trucking company, that describes
a woman paving the way for other women
entering the transportation industry. She is
strong. She is driven. She conquers all obsta
cles. And now, she is being recognized. Prime Inc., one of North America's major
players in refrigerated, flatbed, tanker andintermodal trucking, understands the need torecognize female drivers for their hard workand perseverance. The company hosted itsfirstever Highway Diamonds Gala last April tohonor the skills, strengths, and courage ofwomen in their workforce. Six hundred werein attendance to recognize three recipients oftheir prestigious awards: The Longevity Award,Instructor of the Year, and Highway Diamondof the Year.
Through this event, Prime is creating a corporate culture that honors and acknowledgesthe challenges female drivers face, as well asthe successes they have achieved in a maledominated industry. Prime’s Highway Diamondinitiative represents a best practice in theindustry as they are empowering women, recognizing their efforts, showing support, settingan example, and ultimately building a community atmosphere.
In addition, Prime has created a blog toprovide articles, news, and pictures of the
Diamonds in the RoughBuilding a positive companyculture for women at Prime
Above, Prime VP Steve Wutke at HighwayDiamonds Gala
Prime Highway Diamonds. “Being a Highway Diamond takes courage,"
says Brooke Mosley, Female Driver Liaison andTraining Specialist, Prime Inc. "There’s a misconception that females cannot drive trucks.It’s not like that anymore. Times have changed.We are sending a message that women can dothis job, and they can do it well.” n
Great Dane Proudly Supports
Women In Trucking,and is a
Gold-Level Partner
GREAT DANE AND THE OVAL ARE REGISTERED TRADEMARKS OF GREAT DANE LIMITED PARTNERSHIP
GreatDaneTrailers.com
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18 www.WomenInTrucking.org • Summer 2016
ON THE ROAD
stay in touch is tremendous," says StephanieKlang, a driver at XPO Logistics Truckload whois based out of the Joplin, Mo. area. "Settingaside blocks of time for my husband when weare home or meeting up on the road can beimportant. I make him go for walks for freshair and some laughs. While we cannot behome for every family event, we can pick andchoose.” Klang currently is part of the WomenIn Trucking Association's Image Team.
“Plan a siteseeing adventure at some ofyour interesting drop locations," advisesBrooke Mosley, Training Specialist at PrimeInc., a major refrigerated, flatbed, tanker, andintermodal carrier. "Get out of the truck andinto a hotel occasionally. Discuss getting loadsrouted to specific locations to visit family andfriends as well.”
Being away from home can be difficult,but if you use the tips to the right, you can improve your life and begin to feel connected. n
Albert Einstein once said,
“Life is like a bicycle. To keep
your balance you must keep
moving.”
It's a relevant concept when thinking aboutlife in transportation. Many employees in thisindustry spend a significant amount of timetraveling on the road and time away fromloved ones. This reminds us that when lifeseems off balance, you just have to keep goingand find the things that work for you.
“Finding balance is not something that happens on its own," says Rachel ParkerHatchett,Director of Operations, Covenant Transport, apremium transportation service providerfounded on Christian principles. "It’s not aboutreacting. You have to figure out what’s important to you and then plan, prioritize and makedecisions based on your priorities.”
Having that plan, and sticking to it givesyour life a sense of routine even when away.Most will agree that technology has dramatically changed life on the road. FaceTime, texting, and calling by cell phone have becomeprimary ways that people stay in touch withfamily and friends.
“The use of cell phones and video calls to
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Women In Trucking 19
4 TIPS FOR A BETTER LIFE ON THE ROAD
1 PLAN Structure can help make life on the road smoother. Makea schedule for when you want to talk to loved ones, when youwant to take breaks, and when you want to eat. We can’t alwaysplan for everything in our lives, but if we plan when we can, wethen can establish a sense of routine in a very chaotic lifestyle.
2 COMMUNICATE Make sure your plan includes time to check inwith friends and family. Being away for long periods of time canstrain any relationship and leave one feeling lonely. Maintaininga consistent flow of communication keeps relationships strong.
3 USE TECHNOLOGY Cell phones can have the ability to do almostanything these days. Take time to find apps that can be useful toyou. Use FaceTime, fitness apps, Google maps, and the WIT appto stay connected and enhance your life on the road.
4 TAKE CARE OF YOURSELF If you're not careful, being on theroad can lead to a very unhealthy lifestyle. Pack a cooler of nourishing snacks to keep in your truck rather than just eatingunhealthy truck stop food. Exercise when you have the chance.Do some laps around your truck and bring small weights so youcan remain active. Your body will thank you later!
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20 www.WomenInTrucking.org • Summer 2016
WIT IMAGE TEAM
Stan Hampton, Vice President of DriverPersonnel, J.B. Hunt Transport.
Now in its second year, the WIT Image Teamhas been expanded to include professional drivers and all positions related to the industry."Adding other industry professionals to theexisting driver image team has proven to beimpactful," says Nichols. "We are able toexpand our reach and raise visibility for womenin all facets of the trucking industry."
“The WIT Image Team participates in ridealong events for legislators, regulators, andindustry leaders to provide a deeper understanding of the obstacles they face on the road.They also speak to the media and other industry professionals at public events and industrytrade shows,” Nichols says.
Felicia Berggren, an overtheroad driver atWerner Enterprises, is one of the new ImageTeam members. “I am really excited aboutbeing a member of the Image Team,” saysBerggren. “I want to make a difference andbring more women into this industry. I amproud that Werner is a womenfriendly company and strives to make things better out hereon the road.”
Sarah Wulf, Recruiting Manager for Veriha,a company primarily serving thecountry east of the MississippiRiver, also is a new member ofthe WIT Image Team and is partof the new generation of nondrivers on the team. “I’m really looking forward to working as a teamto empower women in the industry. I’ll be working with morewomen and, as a recruiter, I’ll begetting insight to inspire womenand discover what they want and need, which will help me inmy job.” n
they love," says Lana Nichols, WIT's Directorof Programs. The applicants undergo a stringent process. They must be members of WITfor a minimum of one year; submit an essayexpressing their interest and qualifications forthe role; and they are critiqued on safety,recognition, volunteerism, and communityservice. Top scoring applicants then advance to the next round of the selection process, which requires an interview with thejudging panel.
This last year, the judging panel consistedof Mark Rousseau, Director of Logistics andTransportation, FritoLay; Linda Caffee, Owner Operator, Caffee Enterprise (leased to Landstar Express America); Tom Liutkus, Vice President Marketing & PR, TravelCentersof America; Patrick Pendergast, Group Director,Talent Acquisition, Ryder System; and
The Image Team is chosen to represent themission of the Women In Trucking Association:To encourage the employment of women inthe trucking industry, promote their accomplishments, and minimize obstacles faced bywomen in the trucking industry. The WIT ImageTeam also raises awareness of the need formore women drivers.
"The Image Team is comprised of knowledgeable, passionate and positive women whosupport the mission of WIT and the industry
Back row: Julie Matulle, Brooke HeldSudimak, Allyson Hay, BrookeMosley, Wyzeena Heeny,Gretchen Jackson, Jodi Edwards.Front row: Carol Nixon, Cindy Kaps, JeanaHysell, Stephanie Klang, FeliciaBerggren, Deb LaBree.
Changing the Image of
Women DriversIt’s no secret that there are many misconceptions
about truckers—and especially women drivers.
A year ago, Women In Trucking (WIT) decided to
take the bull by the horns and make a concerted effort
to change how women are perceived in the industry.
Thus, the birth of the WIT Image Team.
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Women In Trucking 21
New members of the 2016 Women InTrucking Image Team are:Angelique JonesProfessional Driver, Atlantic Bulk CarriersBrooke Held SudimakProfessional Driver, RuD TruckingBrooke MosleyTraining Specialist/ Female Driver LiaisonPrime, Inc.Cindi AlexanderCoOwner/Director Training InstructorLake Cumberland CDL Training SchoolCindy KapsProfessional Driver, Atlas Van LinesDeb LaBreeProfessional Driver, LandstarFelicia BerggrenProfessional Driver, Werner EnterprisesGretchen JacksonSr. Manager/Driver Recruiter, XPOLogisticsJeana HysellSr. Safety ConsultantJ.J. Keller & Associates, Inc.Jill MaschmeierDirector of Safety & Compliance, NationalCarriersJodi EdwardsProfessional Driver, J.B. Hunt TransportJulie MatulleProfessional Driver & Part time Recruiter,H.O. Wolding Inc.Sarah WulfRecruiting Manager, Veriha Trucking
Allyson HayDriver, Walmart Private FleetCarol NixonDriver, Walmart Private FleetIngrid BrownOwner/Operator, Rollin B LLCStephanie KlangDriver, XPO Logistics TruckloadWyzeena HeenyDriver, Covenant Transport
MEET YOUR 2016 IMAGE TEAM
ALSO SERVING THEIR SECOND TERM ON THE WIT IMAGE TEAM:
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22 www.WomenInTrucking.org • Summer 2016
EDUCATION
Nine lives have been impacted this yearwith the first round of Women In TruckingFoundation scholarships awarded in the spring,totaling $11,500. The Women In TruckingFoundation exists to provide scholarships forand encourage the employment of women inthe trucking industry. Its mission is tostrengthen the legacy of education in trucking.
“It is both exciting and humbling to be in aposition to make someone’s dream come trueand to truly impact a person’s life in such apositive way,” says Debora Babin Katz, Chairof the WIT Foundation and Vice President ofTrucBrush Corp., developer of a mobile solution that provides a safer, faster, and more efficient means for removing accumulated snowand ice off the tops of trucks.
At a recent strategic planning session, the WIT Foundation board set a goal of raising $1 million over the next five years for “forwarding the future careers” of women andmen in the transportation industry. These exciting initiatives were spurred by major donationsreceived at the end of 2015.
The J.J. Keller Foundation authorized a$10,000 grant to the WIT Foundation in honorof former WIT Foundation Chair Jan Hamblin’s40 years of service to J.J. Keller & Associates,Inc. and in recognition of her commitment tothe Women In Trucking organization. The JanHamblin WIT Scholarship Fund was establishedto provide financial resources for women whochoose to pursue or enhance their educationrelated to the trucking industry.
The Ryder Charitable Foundation recently donated $25,000, the largest onetime donation since the WIT Foundation’s inceptionin 2011. The funds will be used to providescholarships to worthy recipients who are seeking careers in the trucking industry. Ryderrepresentatives help in the selection of the recipients.
Winners of the WIT Foundation scholarships are: Lakenya Anderson, enrolled at AllState Career in Baltimore, Md. for CDL;Timothy Contreras, enrolled at PimaCommunity College in Tucson, Az. for CDL; andMaria Munoz, enrolled at the University ofMemphis in Memphis, Tenn. for MechanicalEngineering.
Emily Habeck was awarded the first Jan HamblinWIT Scholarship in the amountof $1,000. Emily is attending the University ofWisconsin, Madison and is majoring in SupplyChain Management.
Five women received the RyderWIT scholarship each in the amount of $1,500:Corinna Carter, enrolled at the University ofMemphis in Memphis, Tenn. for MechanicalEngineering; Heather Dodson, enrolled atChesapeake College in Wye Mills, Md. for CDL;Wanda LeeAnn Edwards van Muijen, enrolled at Professional Transport Driver TrainingSchool in Winnipeg, Man. in Canada for Class 1 training; Susan Murphy, enrolled atMidwest Technical Institute in Springfield, Mo.for CDL; and Shanna Waters, enrolled atOgeechee Technical College in Statesboro, Ga.for CDL.
“When I first found out that I was going toreceive the RyderWomen In TruckingScholarship Award, the timing could not havebeen better," says Wanda LeeAnn Edwardsvan Muijen. "I was elated to hear the news.As a mother of three and going to school, it isdefinitely tough to make ends meet at home.It is because of this scholarship program that Iam able to complete my course, and providefor my family at the same time. Thank you forthis. You have made a positive difference inour lives.” In April, she contacted the WITFoundation with the news that she had completed her professional driver training and isnow a certified Class 1 driver.
The scholarships given by the WITFoundation, a nonprofit 501(C)3, wouldn’t bepossible without the generous donations givenby many who truly want to make a difference.To make a corporate or personal donation orfor more information about the WITFoundation scholarship program, visitwww.WomenInTruckingFoundation.org. n
Changing Lives Through ScholarshipsThe Women In Trucking Foundation exists to strengthen the legacy of education in trucking.
It is both exciting
and humbling to be
in a position to make
someone’s dream come
true and to truly
impact a person’s life in
such a positive way.
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“After partneringwith Women inTrucking for severalyears, I was thrilledto be asked to serveon the WITFoundation Board ofDirectors. It’s important that the industryfind ways to removeobstacles for women
who may be interested in careers in logistics and transportation. Serving with theFoundation allows me to lend a helpinghand to companies and organizationstrying to build a diverse workforce. Theunique experiences and points of viewwomen bring to the industry are essentialto our future success.”
Jeff HammondVice President of TransportationWalmart
“I am looking forward to continuingmy involvement inWomen In Truckingby serving on theFoundation Board.My seven years ofexperience on theWomen In Trucking
Association Board will help me have a positive impact on the WIT foundation. It’s avery important cause, and is needed toassist women that are interested in a transportation career.”
Mark Rousseau Director, Strategy and Productivity Frito Lay
"I am thrilled to be apart of the Women InTrucking Foundation,an organizationwhose commitmentto diversity and inclusion closely mirrorsthat of UPS. It is critical that we continueto make strides
toward equal and inclusive work environments across the entire trucking and transportation sector, providing women withcareer opportunities at all levels. I look forward to working toward that goal with mypeers and likeminded diversity champions."
Angela Thompson VP Human Resources East Region UPS
Three new board members have beenappointed to the Women In TruckingFoundation: Jeff Hammonds of Walmart,Mark Rousseau of FritoLay, and AngelaThompson of UPS. Other board membersinclude Les Rozander of Trimac, John Dietzeof BMO Transportation Finance, and SandraSanford of TravelCenters of America, LLC.Officers for the foundation board are:Debora Babin Katz of TrucBrushCorporation, Chair; Jeana Hysell of J. J.Keller & Associates, Inc., Vice Chair; NicoleCorrell of Ryder Fleet Product, Secretary;and Jason Henderson of Feeding AmericaEastern Wisconsin, Treasurer.
Meet the WIT Foundation’s New Board Members
Women In Trucking 23
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SPONSOR SPOTLIGHT: PETERBILT
A Peek At New Truck Design
Most companies are proud to be an equalopportunity employer. That holds true forPeterbilt throughout all of its operations, fromtruck assembly and engineering to I.T. andaccounting. Just as importantly, Peterbilt is anequal opportunity designer and manufacturerof commercial trucks.
Nearly all fleet customers are actively seeking ways to recruit and retain quality drivers.There is a shortage of drivers—especiallyskilled ones—and the wider the pool of candidates they can choose from gives them acompetitive edge. The traditional image of thetruck driver is changing, and there are increasingly more women and people of differentnationalities behind the wheel.
This is beneficial for the industry and helpsshrink the driver shortage. As trucking’s demographics change, so must the way trucks aredesigned and engineered.
A great example of this is the developmentof Peterbilt’s Model 579 and Model 567 cabs.All of the company’s products are designed toensure maximum comfort, performance,ergonomics and safety. These cabs excel ineach of those areas while still accommodating90 percent of the population—not just truckers, but the general population.
Even drivers who are outside the 90 percent—those below the lowest 5 percent andabove the highest 5 percent—are oftenextremely satisfied and can operate both efficiently and comfortably.
In addition to utilizing a wide range of technologies and simulation tools, Peterbiltput dozens of people—both women andmen—with a number of different body typesin prototype cabs to get their input. This research helped us perfect the cab design andmake it one of the most popular in our company’s history.
Before this testing even began, Peterbiltbenefited from the skills and experience ofits own female engineers and stylists whohelped guide the process from a woman’s perspective.
Peterbilt has hosted several fleet customersand their women drivers to gain feedback andinsight. In addition to help ensure female operators will enjoy the same level of comfort andoperability as their male counterparts, it givesthe fleet confidence that all of their drivershave a good experience behind the wheel andbolsters their confidence that choosingPeterbilt was the right choice.
Operating from a luxurious, spacious andstylish cab is its own reward—doing so in anenvironment where it feels customized anddesigned for the individual driver takes moraleand satisfaction to unprecedented levels.
This research helps drive innovation.Several examples include designing the dash
so different sized drivers have full visibilitythrough the windshield, as well as ataglanceaccess to gauges and instruments. Peterbiltcreated a hydraulicassisted clutch thatrequires only 33 pounds of pressure to activate—half the industry average. The steeringwheel features a floating design with full tiltingand telescoping capabilities that are smoothand require no joints. Peterbilt introduced asafety feature that provides an easy way toturn off the interior lights when the door isopened, helping keep the driver’s genderunknown while at truck stops or exiting thevehicle at other destinations.
Women account for a sizeable and growingportion of the trucking population. Peterbilt is proud of its achievements in working with female drivers and the best in class products they have helped us design, now and inthe future. n
Driver demographics are changing, and women help to shape the development and design ofPeterbilt trucks.
24 www.WomenInTrucking.org • Summer 2016
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WHAT’S NEW
New app for mobile devices helps you to tapinto resources and stay connected with theWomen in Trucking Association.
Update your profile, rate a truck stop, or checkout the WIT job board. Keep your finger onthe pulse of what’s happening and follow WITon social media via Facebook, Twitter, Youtube,LinkedIn, and the WIT Blog. You can even
nities to take advantage of the app. For example, WIT recently began a partnership with thenonprofit organization, Feeding America, toassist their efforts to fight hunger on a nationallevel. The first step is to create awareness fordrivers and carriers to contact Feeding Americaif they have a load that has been rejected bythe customer for some reason. The organization then can assess the practicality of accepting the load for its network of more than 200U.S. food banks. To make the donation processeasier, WIT has added a “Rejected LoadsFeeding America” button in its app. Anyonecan download the app for Android or iOS bysearching for “Women In Trucking Association.”
Feeding America accepts good, safe, surplus food that is still nutritious, but has beenrejected for reasons unrelated to the edibleuse of the product. They also accept itemsthat can offset financial burdens for thosethey serve, such as bath and beauty products,paper goods, toys, and clothing. While thefood banks accept the product at their locations, they often are willing to meet a driverat a truck stop or shipping dock if their warehouse is out of the way or if the donation isnot a truckload.
“WIT is proud to lead the effort to helpstop hunger in America by helping drivers andcarriers turn rejected freight into meals forhungry families,” says Ellen Voie, WIT’sPresident & CEO. “Those you help could beyour neighbor, your friend, or even your ownfamily members.” n
access recent news and developments and gettips on the secrets to success. Ufollowit developed and implemented this app, which is easyto use and free to all members. Simply searchWomen In Trucking through your app store,download, and connect with the Women InTrucking community.
For drivers, there are additional opportu
Stay Connected with WIT App
Women In Trucking 25
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November 7 to 9, 2016 • Dallas TXREGISTER NOW
Visit womenintrucking.orgCall 8884649482
..AUG. 21 WIT Cleveland Indians Game
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AUG. 25-27 Great American Trucking Show Kay Bailey Hutchinson Convention Center Dallas, TX
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SEPT. 16-18 21st Annual Richard Crane Memorial Truck Show St. Ignace, MI
Freewheelin’ with Meredith Ochs & Chris T. Day/time: Last Wednesday of every month, 1pm Eastern (Replayed weeknites at 10pm Eastern) Call: 888ROADDOG WIT’s Marge Bailey and Ellen Voie join Freewheelin’ and welcome your comments and questions! Next up: August 31
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Women In Trucking 27
WIT NEWS BRIEFS
career. The drivers had a combined total of475 years of experience.
“Women comprise less than three percentof the driver population here in Canada,”according to Voie. “These female professionaldrivers truly deserve to be honored for theirpioneering spirit and their fierce determinationto succeed in a very challenging environment.”
Andreea Crisan, COO of Andy Transport,Montreal, Quebec and WIT board member,addressed the audience of over 100 drivers,their families and supporters. She welcomedthem and thanked them for their passion anddetermination. The drivers then were treatedto a cake, refreshments, and each one receiveda goodie bag and door prizes from numeroussponsors. Plans are underway for an event in2017 and will be announced by WIT and OBACin the near future. n
The Women In Trucking Association annual“Salute to Women Behind the Wheel” recentlyhonored nearly 200 female drivers for theiryears of service at its seventh annual celebration at the MidAmerica Trucking Show (MATS)in Louisville, Ky.
Kari Rihm, President and CEO of RihmKenworth and recipient of the 2015 InfluentialWoman in Trucking award addressed the audience of some 400 attendees. Rihm Kenworth,based in Saint Paul, MN, is the only truck dealership in the nation owned 100 percent by awoman. “You are all pioneers paving the wayfor women across the country and across theworld to participate and succeed in a man’sworld,” she said. WIT President and CEO EllenVoie also welcomed the group, comprised primarily of female professional drivers and theirfamily members.
The 190 registered attendees, along with200 guests, then enjoyed chocolate and butterscotch fountains and a huge truckshaped cake.The female drivers won door prizes includinga $1,000 gift card, a $500 gift card, and five$100 gift cards. The Women In TruckingScholarship Foundation also gave away numerous prizes.
Next year’s U.S. event will be held at theKentucky Exposition Center in Louisville onMarch 25, 2017.
“Salute to Women” Now in CanadaIn addition, WIT and the OwnerOperator’sBusiness Association of Canada (OBAC) heldthe first Canadian “Salute to Women Behindthe Wheel” event,at Truck World 2016in Toronto, Ontarioon April 16. Fortytwo female commercial drivers wereacknowledged fortheir efforts and successes as women in amaledominated
...WIT News Briefs.....................
Women In Trucking 27
“Salute To Women” Honors Female Drivers in U.S.
SPONSORS OF U.S. EVENT
GOLD Walmart XPO LogisticsSILVER Bennett International Group Holland, Inc. J.B. Hunt Transport Total Transportation of Mississippi BRONZE Great American Insurance Group Landstar Pilot Plus R&R Trucking, Inc. Ryder System TA/Petro COPPER Acuity Averitt Express Heniff Transportation Systems Prime, Inc. Republic Services TrimacNICKEL Brenny Transportation Dart Transit Company E.A. Dion Rand McNally TrucBrush Werner Enterprises
Above, nearly 200 female drivers were recognized at the 7th annual“Salute to Women Behind the Wheel”event at MATS in Louisville, Ky.
Left, more than 40 women drivers werehonored at the firstever Canadian“Salute to Women Behind the Wheel”event, at Truck World 2016 in Toronto,Ontario.
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28 www.WomenInTrucking.org • Summer 2016
Draft WIT NEWS BRIEFS
The Women In Trucking Association recently announced its partnership with leading business organizations in a new initiative—WE Decide 2016. The goal is to encouragewomen in business to raise their voice thiselection season and monitor issues of importance to them and their business from nowuntil November 2016.
WE Decide 2016 provides women in business with an opportunity to privately sharetheir opinions on an array of issues, through aunique online platform powered by WomenImpacting Public Policy (WIPP) and PersonalBlackBox (PBB), a better data relationship company. Women business owners can visit
The Women In Trucking Association's Boardof Directors includes 13 industry professionalswho represent various segments of the truckingindustry. Directors are appointed to twoyearterms with a maximum of three terms for a totalof six years of service.
At a recent meeting, three longterm boardmembers said their goodbyes after serving
three terms: Jeff Hammonds, Vice President ofWalmart Transportation; Mark Rousseau,Director of Strategy and Productivity, FritoLay;and Phyllis Cochran, retired after a substantialcareer at Navistar.
“Since its inception, Women In Trucking hasserved a critical role in promoting diversity withinthe trucking industry,” says WIT’s ChairwomanMary Aufdemberg. “During their tenure on theboard, Phyllis, Mark and Jeff have been instrumental to the growth and influence of the organ
U.S. Senator Ron Johnson recently experienced a glimpse of life on the road from theunique perspective of a female driver. WITImage Team member Julie Matulle gave theWisconsin senator a short ride as part of anevent sponsored by the Wisconsin MotorCarriers Association.
Through the WIT Image Team, the WomenIn Trucking Association provides legislators andregulators with the opportunity to ride in atractortrailer with a female professional driverto bring attention to the opportunities forwomen employed in the trucking industry.
Matulle, a professional driver for H.O.Wolding, Inc., a long and shorthaul regionaland local trucking company, had the opportunity to share her thoughts and concerns with
the legislator during the ride from Menashato DePere, Wisc. Johnson observed a pretripinspection and learned the proper way to enterand exit a tractortrailer.
“We need to drive economic growth tocreate good Wisconsin jobs, and to do that weneed to make sure we’re doing all we can tofuel our trucking industry,” said Johnson. “Asan Oshkosh manufacturer, I know how muchof an impact trucking has on Wisconsin. Ninetypercent of manufactured goods and 70 percent of all goods and services in Wisconsin aremoved by truck. Together, we can ensure thatWisconsin trucking continues to have a positiveimpact on the state.”
Matulle has been a professional driver foralmost four years, working for H.O. Wolding
Senator Ron Johnson and driver Julie Matulle discuss the technical operation of a tractor.
...WIT News Briefs......................Educating Legislators: U.S. Senator Rides Big Rig
Empowering Women to Engage in the Presidential Election
WIT Welcomes Three New Board Directors
since she entered the industry. She drives more than 2,600 miles each week, haulingpaper products between Wisconsin and southern states. n
www.WEDecide2016.org and sign up toaccess their own personal polling station toconfidentially take quick polls on hot topicsfrom the campaign trail, respond to indepthissue surveys, and participate in our “Tell Us!”section to express their unique perspective onthe challenges they face.
“The Women In Trucking Association is anonpartisan nonprofit organization that recognizes the impact women have on the election. Our partnership with WE Decide 2016allows us to provide information to our members about the candidates as well as a voiceto those in leadership to share concerns andchallenges faced by women in the trucking
industry,” says WIT President and CEO EllenVoie. “Every female needs to make her voiceheard, but women with businesses have agreater reason to impact public policy.”
As feedback is received, WE Decide 2016will highlight compelling insights and trendswith the goal of educating the candidates, themedia, and voters on the top priorities towomen in business. Leveraging the insight,secure poll data, and user comments, WEDecide 2016 published a Women in BusinessPolicy Priorities report prior to the nationalconventions to encourage political parties andtheir candidates to prioritize and discuss issuesof significance to women entrepreneurs. n
ization. We appreciate their passion and supportfor Women In Trucking, and we have no doubtthat our new members will continue to build ontheir success.”
Replacing the board members are AndreeaCrisan, CEO and Executive Vice President of AndyTransport, and Leah Shaver, Chief OperatingOfficer for the National Transportation Institute.
The role of the WIT Board of Directors is to guide the organization toward growth and
28 www.WomenInTrucking.org • Summer 2016
continued on next page
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ideas. The business unit is now among the topfive 3PLs in the country. Simpson holds severalboard positions and is involved with Womenin Supply Chain Excellence at the University ofArkansas, her alma mater.
The Distinguished Woman in Logisticsaward was established to promote the achievements of women employed in the NorthAmerican transportation industry. It highlightsthe vital roles of women in the dynamic andinfluential field of commercial transportationand logistics.
“Choosing the winner among these threefinalists was not an easy decision,” says EllenVoie, WIT's President and CEO. “However,Shelley is very deserving of this award.Increasing revenue by nearly $2 billion over afiveyear period shows she is a mover andknows how to get things done. She is wellrespected not only as a woman in logistics,but also as a mentor to many women." n
Shelley Simpson, EVP,Chief Marketing Officer and PresidentIntegrated Capacity Solutions and TruckloadJ.B. Hunt
..... WIT News Briefs....................J.B. Hunt Executive Named 2016 Distinguished Woman in Logistics
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Women In Trucking recently selectedShelley Simpson as the recipient of the 2016"Distinguished Woman in Logistics" Award.Simpson received the award in early Aprilduring the Transportation IntermediariesAssociation 2016 “Capital Ideas” Conferenceand Exhibition in San Antonio, Texas. The awardis cosponsored by TMW and Truckstop.com.
Simpson was chosen among three finalistsfor the second annual award. The other finalists included Elizabeth Fretheim, director,Logistics Sustainability at Walmart and LizLasater, CEO of Red Arrow Logistics.
Simpson is the Executive Vice President,Chief Marketing Officer and President ofIntegrated Capacity Solutions and Truckloadfor J.B. Hunt. Her accomplishments includeincreasing revenue for J.B. Hunt from $4.5 billion to $6.2 billion over five years and leadingher business unit to a nearly $1 billion entitythrough strategic guidance and innovative
influence in the trucking industry. Each January, the board meets for a twoday strategicplanning session to set goals for the coming year and beyond.
Since its inception in March 2007, WomenIn Trucking has grown to include nearly 4,000members in North America and beyond (including members in Sweden, South Africa, Australia,and New Zealand). Membership is not limitedto women, as 17 percent of its members aremen who support the mission. n
Women In Trucking 29
Three Directors Continued...
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Support WIT’S Partners & Corporate Members
FedEx Freight
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Balch Logistics
Barton Endeavors
Benesch, Friedlander, Coplan, & Aronoff
Bennett International Group
Bestpass
Bestway Express
Bibby Transportation Finance
Big Rig Driving Academy
BigRoad
Blue Edge Marketing
Bobit Business Media
Bose Ride
Brakebush Transportation
Brenny Transportation/Brenny Specialized
Bulk or Liquid Transport, LLC (BOLT)
C.L. Services
C.R. England
CalArk Trucking Company
Calhoun Truck Lines
California Construction Trucking Association
California Trucking Association
Cape Fear Transport
Cargo Transporters
CarriersEdge
Carter Express
Centerline
Central Tech Transportation & Safety Education
Century College
Cheetah Software Systems
Clark Transfer
Cline Wood Agency
Cobalt Transport Service
College of Southern Maryland
Commercial Vehicle Safety Alliance
ContainerPort Group
Conversion Interactive Agency
Covenant Transport
Cowan Systems
Crete Carrier Corporation
Crop Production Services
CRST International
CSA Advisors
Cummins
D&D Transportation Services
Dart Transit Company
DAT Solutions
Davis Express
DB Squared
DC Velocity
Dot Transportation
DPF Cleaning Specialists
Drive My Way
DriverSource
DriveWyze
Driving Ambition
DTX
E.A. Dion
Eaton
Enoble Business Capital
EPES Transport System
Estes Express Lines
EvenSol
Evilsizor Process Servers
Expediter Services
EZ2290.com, Powered by TechAtlantis
Fairway Transit
FirstFleet
FirstLine Funding Group
Fleet Engineers
FleetSeek
Food Services of America
Fox Valley Technical College
Freymiller
Georgia Tank Lines
GHC Services
Giltner
Giltner Logistic Services
Gordon Food Service
Great American Insurance Group
Great West Casualty Company
Group1201
H.O. Wolding
Hadley
Hamrick School
Healthy Trucking Association of America
HELP Inc. Provider of PrePass
Heniff Transportation Systems
HNI Risk Services
Howes Lubricator
Hub Group
IMSAFE
IMMI
Independence Transportation
Indiana Motor Truck Association
Industrial Transport Services
Innovative Access Solutions
InterAtlas Logistics
International Society of Recruiting & Retention Professionals
International Trucking School of Michigan
Interstate Truck Driving School
ITS Compliance
J.J. Keller & Associates, Inc.
J.S. Helwig & Son
JBS Carriers
JobsInLogistics.com
JOC Group
Kansas Motor Carriers Association
Kenworth Truck Company
Kingsway Transportation System
Knichel Logistics
KRTS Transportation Specialists
L.W. Bonney and Sons
LadyTruckDrivers.com
Lake Cumberland CDL Training School
Landstar Transportation Logistics
WIT PARTNERS & CORPORATE MEMBERS
30 www.WomenInTrucking.org • Summer 2016
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WIT PARTNERS & CORPORATE MEMBERS
LaunchIt Public Relations
Linamar Transportation
Liquid Transport Corp.
Logistics Quarterly
Long Beach City College
LTT Trucking
MacKay & Company
MacKinnon Transport
MacroPoint
Marquette Transportation Finance
Marvin Keller Trucking
MBH Trucking
McLeod Software
Meadow Lark Companies
MegaCorp Logistics
Meijer
Meritor
messageLOUD
Metropolitan Community College
Midwestern Transit Service
MindShare Strategies
Minnesota Trucking Association
MinuteClinic, CVS Caremark
Mississippi Trucking Association
Motor Transport Underwriters
Motoring Matters Magazine Group
Mountain Transport Institute
Mustang Expediting
NAL Insurance
National Association of Independent Truckers
National Association of PubliclyFunded Truck Driving Schools
National Association of Small TruckingCompanies
National Carriers
National Road Carriers
National Tractor Trailer School
National Truck League
National Women Business Owners Corporation
Nationwide Transportation andLogistics Services
Navistar
National Defense TransportationAssociation
New England Kenworth
North Central Kansas Technical College
Northwest Trucking Academy
NZ Trucking Association
Oak Harbor Freight Lines
Old Frontier Family
Ontario Truck Training Academy
Orange Commercial Credit
Otto Transfer
Over The RoadCanada
Owner Operator DIRECT
OwnerOperator’s BusinessAssociation of Canada
P&B Trucking
Packard Logistics
Paschall Truck Lines
Patriot Lift Co.
Penske Logistics
Peoplease
PeopleNet
Perfect Transportation
Peterbilt Motors Company
Pilot Flying J
Pinellas Technical College
PITT OHIO
Plantronics
Porteo Group
Pratt Logistics, LLC
Precision Pulmonary Diagnostics
Premier Transportation
Pride Group Logistics
Pride Transport
Prime
Progressive Truck Driving School
Prosperio Group, LLC
Quality Carriers
R&R Trucking
R+L Global Logistics
Rand McNally
Ranger Enterprises
Rediehs Freightlines
Republic Services
Retread Tire Association
Revere Transportation Solutions
RFX, Inc
Rihm Kenworth
Road Transport Forum N.Z.
Roadmaster Driver School
Robinson Decorative Stone
Roehl Transport Inc.
Rumberger, Kirk & Caldwell
S & E Productions
S K Long Enterprises
S2international
SAFHOLLAND
SafeKey Corporation
SAGE Truck Driving Schools
Sawgrass Logistics
Schneider
Scott Community College
Scott Logistics Corporation
Sentry Insurance
Service First Distribution
Shell Rotella
Simplot Transportation
SleepSafe Drivers
Smith & Solomon Training Solutions
Southeastern Freight Lines
Southern State Community College Truck Driving Academy
Sprint
St. Christopher Truckers Development & Relief Fund
StageCoach Cartage Distribution
Star Fleet Trucking
Strategic Programs
Suburban Seating & Safety
Suburban Truck Driver Training School
Sunrise Transport
Sustainable America
T&K Logistics
Taxation Solutions
Taylor & Associates, Attorneys at Law
Tennessee Trucking Association & Foundation
The Grimes Companies
The Trucker
Transportation Marketing & Sales Association
TMW Systems
Total Transportation of MS
Trailer Wizards
Transmark Logistics
Transport America
Transport Topics
Transport Women Australia
Transportation Center for Excellence
Transportation IntermediariesAssociation
TranStewart Trucking & Logistics
TranStrategy Partners, Inc.
Tranzliquid Logistics
TravelCenters of America/PetroStopping Centers
Tri Star Freight System
TriNational
Trimac
TrucBrush Corporation
Truck City of Gary
Truck Writers
TruckDriver.com
TruckDrivingJobs.com
Trucker Charity
Trucker Path
Trucker Therapy
Trucker’s Choice
Trucking HR Canada
Trucking Industry DefenseAssociation
Truckload Carriers Association
Truckstop.com
TVC ProDriver
uFollowit
Ullman Oil Company
Unify Health Services
United Road Services
University of Wisconsin Superior
Upper Canada Truck Sales
UPS State Government Affairs
Urgent Care Travel
USA Truck
UTi DSV
Utility Trailer Manufacturing
Velvac
Veriha Trucking
Vertical Alliance Group
Vigillo
Volvo Trucks North America
Wabash National
Waller Truck Co.
Werner Enterprises
Wisconsin Motor CarriersAssociation
Woolly
Wyoming Trucking Association
XPO Logistics
YRC Worldwide YRC Freight
Support WIT’S Partners & Corporate Members
Women In Trucking 31
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32 www.WomenInTrucking.org • Summer 2016
ACCELERATE! CONFERENCE 2016
It’s right around the corner. The second annualAccelerate! Conference & Expo, hosted by theWomen In Trucking Association, will take placeNov. 79 at the Embassy Suites by Hilton DallasFrisco Hotel Convention Center & Spa. Whatcan you expect when you attend?
• More than 30 educational sessions covering relevant topics in transportation, ranging from capacity challenges and cost management to driver issues and genderdiversity challenges in the industry. In fact,we also have a special Driver Track toensure that there is relevant value for professional drivers to attend!• Executive insights from major shippers,trucking companies, and logistics serviceproviders.• Best practices showcasing what workseffectively (and what doesn’t) in transportation and supply chain strategy.• Comprehensive expo that features hundreds of valuable products and servicesrelated to transportation, logistics, supplychain management, driver training, financial services, business services, and humanresource management. n
Come Together to Support the Need forGender Diversity
The Imposter Syndrome:“How SelfDoubt KeepsProfessionals and Driversfrom Being Their Best”
Keynote Dr. Valerie Young, author of The Secrets Thoughts of Successful Women
The Role of Negotiation:How To Be MoreSuccessful in Business to Generate Results
Keynote Sara Laschever, coauthor of Women Don’t Ask
Additional Topics:
• Trucking Market Outlook: An Industry at the Precipice
• Legal Issues: Contracting, Cargo Claims and Beyond
• NonTraditional Workforces: Women, Veterans, Others
• Making Life on the Road Easier for Women
• Attracting Millennials: How Transportation Companies Compete for New Talent
• Career Satisfaction and Productivity
• Gapology: What’s Your Gap? Find ways to close the performance gaps in your professional career and life gaps in your personal life.
• Listening to the Voice of the Driver
• Building and Managing Your Personal Brand to Maximize Opportunities— and Life!
• Secrets to Successful Mentoring
And much more!
Attend Accelerate! ConferenceDon't miss this incredible opportunity to build your network and knowledge to be more successful in your career.
Buyer’s Guide Advertisers in this Edition
Aird & Berlis ...................................9AM Fleet Chemicals......................18Balch Logistics ..............................26Cargo Transporters .......................15Century Finance ...................Cover 2Clark Transfer ...............................19Davis Express................................29Estes Express Lines .......................10Expediter Services ........................21Great Dane ...................................17Gully Transportation.....................26HiTech Express ............................29Holland.........................................11Howes Lubricator .................Cover 3J.B. Hunt .......................................19Landstar .......................................12NASTC...........................................26Pride Transport ............................19Schneider .....................................25TAPetro (Citizen Driver).................5TA Truck Service (Road Squad) .......7Total Trans of MS..........................26TriNational Inc.............................13United Road Services .....................1Veriha Trucking Company.............23Walmart ...............................Cover 4Werner Enterprises, Inc. ................2
Interested in Advertising inRedefining the Road?
CONTACT:Carleen Herndon
Women In Trucking18884649482
Nov. 7 to 9, 2016Dallas TX
Embassy Suites Dallas Frisco HotelDetails or To register: womenintrucking.org
or 18884649482
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