does consumer behavior change or is it a constant?
DESCRIPTION
Understanding consumer behavior is a daunting and never ending task for all marketers. However, is it because consumer behavior is changing, or the media channels which marketers use to reach consumers? How do marketers stay ahead of the curve to guarantee continuous success? See full blog: http://ow.ly/CyA2rTRANSCRIPT
Does Consumer Behavior Change or is it Constant?
What has changed? Media channels
Information sources
Purchase Channels
Life circumstances
Preferences
Has the preference changed?
Consumer became educated about product
Through Media
TV program
News
Advertisement
Life Happened
Kids
Unemployment
Promotion
Illness
Nothing changes
Preference is the same
Same purchase habits
What about Social Media? Pre-historic (pre-Facebook)
Ask Family
Ask Friends
Visit brick & mortar store
‘Test Drive’
Post-historic (post-Facebook)
Ask Facebook friends
Review Sites
Online Shop
2 day shipping
Social Media Impact
Preference Change or different information available?
Better, maybe not, but most likely different!
Preferences stay the same, but their information sources were now different and hence they may have come to a different decision?
Combination of both! Preference change and information sources
So what?
Drop all traditional media?
NO!!
Avoid social media?
NO!!
Presence in both is critical as w look at the purchase process and where and how marketers can insert messages into their consumer’s daily lives to drive the purchase decision in their favor.
ProRelevant.com
Guy R. Powell
Thank you
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