doe deck living_ink
TRANSCRIPT
Day 1 Day 3
Greeting Card Value Proposition:
Interesting, unique ink that provides sticky messaging for engaging greeting cards
Go-to-Market: Licensing Partnership
Marketing
Distributi
on
Sales
Research and
Development
Intellectual Property
Produce and Sell Algae
Ink
“We wanted to get credit for doing something buzzworthy. We want the consumer to say, ‘Wow. This is different”
Jack Moore, Hallmark Gold Crown
president
Business Support
Accelerator Programs
Biotech Incubator Programs
Business Coaching
2nd place business plan competition
1St Place in Cleantech Competition
1St Place in business competition
RoyaltiesDIY Greeting CardPrinted Greeting
CardPrinting Inks
Revenue Model
Algae Ink SalesDIY Greeting CardPrinted Greeting CardPrinting Inks
Sources Income Milestones
Founder Investment
CSU NEVA Award
$2K
$4KAlgal strains
Lighting SystemIncorporation
Lab spacePrototype DeliveryWebsite and Logo Development
Product Consumables
Blue Ocean Enterprise Challenge
3-D Cell Printer DevelopmentResearch and Development PrototypeNon-provisional Patent Application
$10K
Company Insurance
Energy Department Pitch Competition
$50KLegal Fees Associated With Licensing
Execute KickstarterResearch and Develop Greeting Card Ink
KickstarterProduct DevelopmentCustomer Validation and Feedback
Improve Printing Technology of Living Ink
License Technology
$75K+
CU-Denver BPC $10K Lab Equipment
Energy Department Pitch Competition
Finals
$50K
Research and Develop Printing Inks
Product Delivery
Obtain Additional Colored Algae Strains
Laboratory Equipment for Commercialization
Phase I
Phase II
Phase III
Exit
License DIY Product
License Printed Greeting Card
License Printer Ink
• Acquisition by Ink/Greeting Card Company
2016
2017
2018
2019
Revenue• DIY- 100K units
R&D• Additional Toy
Products• Greeting Cards
Develop
Revenues• DIY- 1M units• Greeting Cards- 10K
units
R&D• Greeting Card
Production• Commercial Ink
Prototyping
Revenues• DIY- 5M units• Greeting Cards- 50K
units
R&D• Commercial Ink
Production Streamlining
Commercialize
Exit