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PROGRAMME PROJECT REPORT (PPR)BACHELOR OF BUSINESS ADMINISTRATION (BBA) PROGRAMME

DIRECTORATE OF OPEN AND DISTANCE LEARNING DIBRUGARH UNIVERSITY, 2017

(As recommended by the 117th Meeting of the Under Graduate Board (Emergent), held on 18.09.2017 vide Resolution No.03 and approved by Hon’ble Vice – Chancellor, Dibrugarh

University under report to the Academic Council)

Vision: The vision of Directorate of Open and Distance Learning, Dibrugarh University is to reach the unreached and impart excellent education.Mission: The core mission of the Directorate is to empower all those persons who cannot attend Colleges or Universities due to various circumstances with Education. Bachelor of Business Administration was introduced in order to provide opportunities to those students who are not able to pursue these programmes in conventional mode. The mission of the Directorate of Open and Distance Learning is to create promotional opportunities for working class, housewives and elderly people whose opportunity for higher education was disrupted. The Directorate has the mission to provide education to remote areas of its jurisdiction where people lack quality education by introducing BBA degrees so that they can have the opportunities to learn professional courses. This in-turn facilitates them to get skills vital for sustaining in the changing business scenarios. Therefore, the Mission of the Directorate is summarized in the following points:

• Empowering students with all the knowledge and guidance that they need to become worthy management professionals. Providing a base of knowledge on Management so that they can further pursue Masters on

the same field.• Providing for holistic and value based development of learners which ultimately enhances their employability. • To carve a niche for ourselves in the specialized field of Management. • Provide a nurturing and motivating environment to exploit the full potential of the learners. • Grooming the learners to become a truly global personality well equipped to deal with the modern world and its challenges.

Objectives: In order to fulfil its stated vision and mission the Directorate is committed to: • Academic excellence: Our primary objective is to enable every student to cope up with the latest developments in contemporary, national and global level through effective transaction of the curricular and co-curricular aspects. • Professional Excellence: The Directorate motivates molds and prepares the students for positions of leadership in business organizations at the local, national and international levels. The capacity building of our learners to assume productive roles are emphasized during course and to inculcate the habit of lifelong learning. The ultimate objective is to produce commerce graduates who possess the skills, problem solving tools and professionalism essential for being successful. • Total commitment: The Directorate is focused on the all-round development of the learners’ personality through proper education and exposure to the vast treasure of knowledge (through library); sports facilities and socialization (through a platform called Assemblaze). • Holistic Development: The Directorate provides exposure to learners in the latest trends in relevant branches of knowledge, competence and creativity to face global challenges. To achieve innovations in teaching-learning, research and extension activities to realize national goals, including the adoption and promotion of knowledge output for human development.

Relevance of the program with HEI’s Mission & Goals: The BBA programme being a course for 3 years helps a learner to achieve the understanding of how business needs to be managed, the tools and techniques that are prevalent in the present day world and also gains a practical exposure on the functioning of the corporate work through various conducts of field work. The graduates of this programme are highly demanded by the corporate to work for them. The graduates of this programme get an added advantage of being

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specialised in a particular field of Management like Finance, Marketing and Human Resource which intern helps them to select a job based on their specialised areas of interest.

Nature of Prospective Target Group of Learners: Learning is the process of acquiring or modifying knowledge, skills, and values by study. Learner is the person who learns or takes up knowledge or beliefs. The learner uses the platform to get new competencies. The target learners of DODL will be the students of age fifteen and above. The proposed B.B.A course is targeted for learners from all the areas. In India, rural areas comprise of major population. Mostly these areas lack resources in access to health care, access to quality education, access to technology, transportation and communication. In these areas, it is observed that mostly students discontinue their study after secondary school. There are certain factors that have an effect on dropout ratio of students including low household income, family size, lack of good education environment, lack of guidance, non-availability of qualified human resources. It is also inferred that in rural areas children often leave study to become skilled workers so that they can contribute to their household income. They start doing low paying jobs, mostly labourers, helpers or attendants.

The goal of this programme is to develop their interest in latest educational technology and equip them with proper skills. This may increase their ability to learn, experience and master latest technology and technological applications. By utilizing their basic education and learning skills they can find better jobs or start their own small business like shops, mastering accounting, entrepreneurships, continue higher studies etc. By doing so, they can contribute well in their income and raise their living standards and consequently can contribute in the overall growth of the economy. The target learners will be from the rural or interior areas of Upper Assam as well as the other areas of the society. The following are the target factors and medium for the M.Com course at DODL, DU:

Target Factors Medium Target Community Rural / UrbanTarget area UG StudentsTarget Audience Drop out students, Unemployed, Women, etc.Age group 15 years and above Delivery system Self Learning Materials, Counseling class,

CDs, Radio

Appropriateness of B.B.A Course to ODL Learners’ to Acquire Specific Skills and Competence: The learners of BBA programme will be expert in managing the business as a whole and they will be also be specialised in any one field like Marketing, Finance or Human Resource which gives them an added advantage to choose the course as there is a huge demand for such graduates in the corporate world. The students learn various skills and techniques of business arena which helps them to grow from job seekers to job creators. Programme Educational Objectives: • After completion of the programme learners will have an in-depth knowledge of Accounting, Finance, Entrepreneurship, Computers, Human Resource, Mathematics, Statistics, Economics, Operations, Communication and Business laws, etc. • The programme aims to equip the students with professional skills, inter personal skills and entrepreneurial qualities. • The programme also inculcates ethical values, team work, leadership and managerial skills.

Programme Outcomes:

• The learners will develop an ability to apply knowledge acquired for problem solving purposes in the corporate field.• The learners will be ready for employment in functional areas like Accounting, Taxation, Human Resource and Marketing.

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• Learners will exhibit inclination towards pursuing other professional courses for further studies such as MBA/ M. Com/ CA/ CS etc. • Ability to work in teams with enhanced communication and inter-personal skills.• Ability to start entrepreneurial activities.• An inclination towards lifelong learning and acquiring knowledge.• An informed, aware and an active citizen.

SYLLABUS1st YearCourse Code Course Title Marks in yearend

ExaminationMarks in Internal Assessment

Total

BBA- 101 Business Communication

75 25 100

BBA- 102 Business Environment

75 25 100

BBA- 103 Resource Study 75 25 100BBA- 104 Economics -I 75 25 100BBA- 105 Principles of

Business Management

75 25 100

BBA- 106 Financial Accounting

75 25 100

2nd YearCourse Code Course Title Marks in yearend

ExaminationMarks in Internal Assessment

Total

BBA- 201 Business Mathematics & Statistics

75 25 100

BBA- 202 Economics -II 75 25 100BBA- 203 Office

Organisation & Management

75 25 100

BBA- 204 Principles of Marketing

75 25 100

BBA- 205 Computer Application

75 25 100

BBA- 206 Business Law 75 25 100

3rd YearCourse Code Course Title Marks in yearend

ExaminationMarks in Internal Assessment

Total

BBA- 301 Production Management

75 25 100

BBA- 302 Fundamentals of Entrepreneurship

75 25 100

BBA- 303 1st choice Set Paper-I

75 25 100

BBA- 304 1st choice Set Paper-II

75 25 100

BBA- 303 2nd choice Set Paper-I

75 25 100

BBA- 304 2nd choice Set Paper-II

75 25 100

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DETAIL SYLLABUSCourse No. BBA-101

Business Communication

Unit I: Introducing Business Communication - Basic forms of Communication –Coummunication models and processes - Effective Communication - theories of Communication - Audience analysis.Unit II : Self-Development and Communication - Development of positive personal attitudes -SWOT analysis - Vote's model of interdependence - Whole communication.Unit III : Corporate Communication - formal and Informal Communication Networks-Grapevine - Miscommunication (Barriers) - Improving Communication.Practices in Business Communication - Group Discussions - Mock Interviews Seminars Effective listening exercises - Individual and Group presentations and Reports Writing.Unit IV : Principles of Effective Communication.Unit V : Writing Skills - Planning Business messages; Rewriting and Editing; The first draft;

Reconstructing the final draft; Business letters and memo formats; appearance request letters; Good news and bad news letters; Persuasive letters; Sales letters; Collection letters; Office memorandum.

Unit VI : Report Writing - Introduction to a proposal, short and formal report, report preparation. Oral Presentation - Principles of Oral presentation - factors affecting presentation - Sales presentation - training presentation - conducting surveys - speeches to motivate - Effective presentation skills. Interviewing Skills - appearing in interviews - Conducting Interviews - Writing resume and letter of application.Suggested Readings:1. Bovee and thill: Business Communications Today, Tata McGraw Hill. New Delhi2. Kaul: Business Communication, PHI3. Senguin J: Business Communication: the Real World and Your Career, Allied Publishers, New Delhi.

Course No. BBA -102Business Environment

Unit I: Indian Business Environment : Concept, Components and importance.Unit II: Economic Trends (overview): Income; Savings and Investment, Industry; Trade and Balance of payments; Money, finance, Prices.Unit III: Problems of Growth: Unemployment; Poverty; Regional imbalance; Social injustice; Inflation; Parallel economy; Industrial Sickness.Unit IV: Role of Government; Monetary and Fiscal Policy; Industrial Policy; Industrial Licensing, Privatisation; Devaluation; Export Import Policy; Regulation of Foreign Investment; Collaborations in the light of recent changes.Unit V: The Current Five Year Plan: Major Policies; Resource allocation.Unit VI: International Environment: International Trading environment (overview); Trends in World Trade and the Problems of Developing countries; Foreign Trade and economic Growth; International Economic Groupings; International Economic Institutions -GATT, WTO, UNCTAD, World bank, IMF, GSP, GSP; Counter Trade.Suggested Readings:1. Sundaram & Black: The International Business Environment; PHI2. Agarwal A.N.: Indian Economy; Vikas Publishing House3. Khan Farooq A: Businees &Society; Sultan Chand4. Dutt R. and Sundharam K.P.M; Indian Economy; S.Chand5. Misra S.K. and Puri V.K.: Indian Economy; Himalayan Publishing House

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Course No. BBA - 103Resource Study

Unit I : Concept of Resource and Nature of Resource; Functional aspect of Resource and Wealth- The Functional Theory of Resource.Unit II : Classification of Resource - Resource creating Factors, Trend of Resource Development - Some aspect of Nature - Paradox, Energy and land conservation of Resources.Unit III: Environment and Man - adaptation of Man to his Environment - Effects of Environment on the Economic life of man.Unit IV: Man and Resources - Distribution of Human Resources - Growth of Population - National Movement - Migratory Movement - Urbanisation - The Rural Population - modern Demographic Pattern - Man land Ratio - Density of Population - Over population to Optimum population. The Sex structure, the age structure - occupational classification - social stratification - the ethnic composition.Unit V: Classification of Resources - Trend of Resource development - Environment and Effects of Environment on the Economic life of the Indian people - distribution of HR - growth population - Urbanisation. The rural population - demographic pattern - density of population.Books Recommended:1. Guha J.L. and Chatterjee P.R. - new Approach to Economic Geography: A Study of Resources - World Press, Kolkata.

Course No. BBA -104Economics -I

Unit I: Introduction : a) Basic Assumption b) Micro and Macro Economics, c) Nature and Scope of Micro Economics, d) Positive vs. Normative analysis.Unit II: Economic Systems: a) Capitalism, b) Communism, c) Socialism, d) Mixed Economy and e) Gandhian Economic Ideas; their evolution and characteristics, f) Objectives of a Business Firm.Unit III: Theory of Consumption : A elementary view of price mechanism.

i) Demand and Supply: a) The market, b) Demand and Supply, c) Elasticity of Demand and Supply with their measurements.

ii) The concept of Equilibrium: b) Static Equilibrium, c) Dynamic Equilibrium, d) Partial Equilibrium, e) General Equilibrium.

iii) Utility Analysis : a) Utility: Cardinal and Ordinal, b) Indifference Curve Approach, c) Laws of Substitution, d) Revealed Preference Theory.Unit IV: Production : a) Production Function, b) Law of Variable proportions, c) return to Scale: constant, increasing and decreasing, d) Economics of large scale and small scale production, e) Division of Labour, f) Joint Supply and Joint DemandUnit V: Market mechanism and pricing:

i) Profit maximization and Equilibrium of a firm.: a) Marshalian concept of time period, b) Total average and Marginal cost, c) Production possibility Curves, d) Total Average and Marginal Revenue, e) Equilibrium of the Firm and Industry, f) Optimum firm and Representative firm.

ii) Determination of Price and Output under: a) Perfect and Imperfect competition, b) Monopoly, c) Monopolistic competition, d) Duopoly and oligopoly.Suggested Readings:1. Advanced Economic Theory : H.L. Ahuja2. Advanced Micro Economics: P.N. Chopra3. Micro Economics: M.L. Jhingan

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Course No. BBA-105Principles of Business Management

Unit I : Definition of Management, its nature and purpose, Management as a science and art, the elements of science, patterns of Management analysis -Systems approach to operational management. Functions of managers. Management and Society - Social Responsibility and Ethics with reference to India and NE India. Operating in a pluralistic society, social responsibility of managers, ethics in managing. A broad overview of the different of business enterprises in India.Unit II: Nature and Purpose of Planning - Types of plans, steps in planning the planning process - a rational approach to goal achievement.Objectives:The nature of objectives, evolving concepts in Management By Objectives (MBO), The process of MBO, Setting objectives, Benefits and weakness of MBO. The nature and purpose of strategies planning process, the TOWD matrix, The portfolio Matrix, Major kinds of strategies and policies, the three generic competitive strategies by Porter, effective implementation of strategies, premising and forecasting.Decision Making : The importance and limitations of rational decision making, evaluation of alternatives, selecting a alternative, programmed and non-programmed decisions, decision making under certainty, uncertainty and risk, modern approaches to decision making under uncertainty, evaluating the importance of a decision, other actors in decision making, Decision Support Systems, systems approach and decision making.Unit III :Nature and Purpose of Organizing: Formal and informal organizations, organizational division - the department, organization levels and the span of management, factors determining an effective span, organizational environment for entrepreneur and intrapreneur, the structure and process of reorganizing. Departmentation by simple numbers, by time, by function, by territory or geography, by customer, by process or equipment, and by product. Matrix organization, Strategic Business Units, Choosing the pattern of departmentation. Authority and power, line and staff concepts, functional authority, benefits and limitations of staff, decentralization and delegation of authority, art of delegation, balance as key to decentralization.Unit IV:Human Resource Management and Selection: Definition of staffing, defining the managerial job, systems approach to HRM - an overview the staffing function, situational factors affecting staffing, selection - matching the person with the job, systems approach, position requirements and job design, skills and personal characteristics required by managers, matching qualifications with position requirements, selection-process, techniques and instruments, orienting and socializing new employees.Performance appraisal - Purposes and sues of appraisal, problem of management appraisal, choosing the appraisal criteria, traditional trait appraisals, appraising managers against verifiable objectives, appraising managers as managers, rewards and stress of managing formulating the career strategy. Manager development process and training, approaches to manager development, on-the-job training and internal & external training managing changes, organizational conflict, organizational development.Unit V: Controlling the basic control process - critical points and standards, control as a feedback system, real-time information and control, feed forward control, requirements for effective controls.Budget - Traditional non-budgetary control devices, time-event network analysis, information technology, use of computers in handling information, challenges created by information technology. Control of overall performance, budget summaries and report, profit and loss control, control through return on investment, direct control vs. preventive control, developing excellent managers.Suggested Readings:1. Harold Koontz & Heinz Weihrich, Essentials of Management, Tata McGraw Hill.

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2. Sherlerkar S.A., Modern Business Organization and Management, Himalaya Publishing House, New Delhi.

Course No. BBA -106Financial Accounting

Unit I: Meaning and Scope of Accounting: Need, Development and Definition of Accounting; Book-keeping and Accounting, Persons interested in Accounting; Disclosures; Branches of accounting; Objectives of Accounting.Unit II: Accounting Principles: International Accounting Standards (only Outlines); Accounting principles; Accounting standards in India.Unit III: Accounting Transactions: Accounting Cycle; Journal; Rules of debit and credit; Compound journal entry; Opening entry; relationship between journal and ledger; rules regarding posting; Trial balance; Sub division of journal.Unit IV: Capital and Revenue: Classification of Income; Classification of expenditure; Classification of Receipts. Accounting concept of Income; Accounting concepts and Income measurement; Expired cost and Income measurement. Final Accounts; Manufacturing account; Trading account, Profit & Loss account; balance Sheet; Adjustment entries. Rectification of Errors; Classification of errors; Location of errors; Rectification of errors; Suspense account; Effect on ProfitUnit V: Depreciation Provisions, and Reserves: Concept of Depreciation; Causes of Depreciation; depreciation, Depletion, Amortization and Dilapidation; Depreciation Accounting, Methods of charging Depreciation; Methods for providing Deprecation; Depreciation of different assets; Depreciation Policy as per Accounting Standard: 4;Unit VI: Accounts of Non - Trading Institutions

2nd YEARCourse No.BBA: 201

Business Mathematics & StatisticsMathematical Segment:Unit I : Number System, Concepts of sets - Relations and functions. Types of functions - linear and non-linear functions - logarithmic and exponential functions - two or more independent variable functions - levels of generality - generality - graphical/geometric representation of functions. Solution of exact equations models.Matrices: Definition and notation, addition of matrices, multiplication of matrices, inverse of a non-singular matrix.Unit II : Differential Calculus : Idea of functions and their limits, the derivative of a function, rules of differentiation; sum rule, product rule, quotient rule and composite function rule; differentiation of simple functions that normally occur in business situations (trigonometrical functions are excluded). Maxima and minima Simple applications of these concepts to deterministic business models: problems in maxima relating to simple marketing models, finding minimum cost. Lot size, maximum profit etc.Statistical Segment:Unit III : Nature and Scope of statistics - uses of statistics to business and industrial activities - Statistical Data - primary and secondary data. Different methods of sampling viz., random, stratified and purposive (applications are not to be included). Graphical representation of frequency distribution table - Graphical representation of frequency - the histogram, frequency polygon, Cumulative frequency distribution and the Ogive. Measures of Central Tendency - mean, median, mode and their application in business.Unit IV : Dispersion: Purpose of measures of dispersion - range, quartile deviation, mean deviation, standard deviation, coefficient of variation, uses of dispersion.

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Correlation - Karl Pearson's Coefficient of correlation. Unit V : Probability - elementary concepts of probability including probability distribution and relationship of probability with frequency distribution, simple problems.Index Numbers: meaning and uses of index numbers in business (The different types of index and their methods of construction are not to be included).Time Series: Definition of a time series, the four components of a time series, estimation of the trend by the method of moving averages (estimation of seasonal Variation and other components are not to be included)Suggested Readings:1. Shukla and Gulshan Statistics, S. Shand, New Delhi2. Gupta S.P. Himalaya Publishing House, New Delhi3. Sancheti D.C. Kapoor V.K. Business Mathematics S Chand4. Zamoodududdin, Khanna, Dhambri, Business Mathematics. Vikas Publishing House, Delhi.

Course No. BBA -202 Economics -II

Unit I : Distribution: a) Concept of National Income and Social Accounting, b) Distribution of national Income, c) Theories of Distribution, d) Factor : Prices; Rent, Interest, Wage and Profit.Unit II : Trade Cycle: a) Phases of Trade Cycle, b) Theories of Trade Cycle, c) Cause and Remedies of Trade Cycles.Unit III : Employment: a) Types of Unemployment, b) Concept of Full Employment.Unit IV : Public Finance: a) Principles of Taxation - progressive, proportional and regressive taxes, b) Principles of maximum social advantages, c) Impact and incidence of taxes, d) Budget: Meaning and purpose of Government budgets. Types of budget. Revenue and functional, classifications of budgets, d) Public expenditure and its effects, f) Public Debts: Its nature and Management, burden of public debt and method of repayment of Public debts, g) Deficit financing, h) Fiscal and economic growth.Unit V: Economic Development: Development issues of developing countries with reference to India, economic growth and development, determinants obstacles. Requirements, stages, strategies and path of development , low level equilibrium trap, colonialism and underdeveloped structural changes during economic development, dual economy.Suggested Readings:1. Advanced Economic Theory - H.L. Ahuja2. Economic Theory and The Developing Countries - A.K. Dasgupta.

Course No. BBA - 203Office Organisation & Management

Unit I : Management - Principles of Management Office Management - Elements of Office Management - Functions of Office Management - Office Manager - Functional Office Management - Administance Office and Management - Information Management . Unit II : Office Organisation: Organisation defined - Characteristics of an Organisation - Importance of Organisation - Formal and Informal Organisation - Types of Committees - Selecting Type of Organisation - Organisation Chart and Manuals - Office Manuals - Authority and Responsibility - Delegation of Authority - The Delegation Process - Decentralization of Authority - Centralization vs. Decentralization.Unit III : Administrative Office Management - Objectives of Administrative Office Management - Functions of Administrative Office Manager - Information Management - Scientific Office Management.Unit IV : Office Environment: Office Lighting - Types of Lighting System - Designing a Lighting System - Benefits of Good Lighting System - Ventilation - Interior Decoration -

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Furniture - Freedom from Noise and Dust - Sanitary Requirement - Cleanliness - Security - Secrecy.Office Systems and Procedure - Systems Analysis - Flow of Work - Analysis of Flow of work - Role of Office Manager in Systems and Procedures.Unit V : Records Management - Importance of Records - Filing - Essentials of Good Filing System - Filing Equipment - Methods of Filing - Modern filing devices - Indexing - Types of Indexing - Selection of suitable of Indexing system - Records Retention. Modern Tendencies in Records Making. Office Correspondence - Organising Correspondence - Forms of letters - Typing and Stenographic Service - Mail Service - Facilities for Mail Services - Organisation of the Mailing Department.Suggested Readings:1. B.H. Walley : Manual of Office Administration.2. Carl Heyal: Handbook of Modern Office Management.3. R.K. Chopra: Office Management.

Course No. BBA - 204 Principles of Marketing

Unit I : Introduction : Nature and Scope of Marketing - Importance of marketing as a business function and in the economy - marketing concepts of traditional and modern marketing - Selling vs. marketing - Marketing Mix - Marketing Environment.Unit II: Consumer Behaviour and Market Segmentation: Nature, Scope and Significance of consumer behavior - Market segmentation - concept and importance - Bases for market segmentation.Unit III : Product - Concept of product, consumer and industrial goods - Product planning and development - Packaging - Role and functions - Brand Name and Trade Mark - After Sales service - Product life cycle concept.Unit IV : Price: Importance of price in the marketing mix - Factors affecting price of a product/service - Discounts and rebates.Unit V: Distribution Channels and Physical Distribution - distribution channels - concept and role - Types of distribution channels - Factors affecting choice of a distribution channel - Retailer and wholesaler - Physical distribution of goods - Transportation - Warehousing - Inventory Control - Order processing.Unit VI: Promotion - Methods of promotion - Optimum promotion mix - Advertising media - their relative merits and limitations - Characteristics of an effective advertisement - Personal selling as a Career - Classification of a successful sales person - Functions of Salesman.Suggested Readings:1. Philip Kotler: Marketing Management, PHI.

McCarthy J.E. Basic Marketing - A Managerial Approach, Tata McGraw Hill.Course No. BBA-205

Computer ApplicationsUnit I : Fundamentals of Computers: Data, Information and EDP: Data, information need and concept of data and information; Levels of information from data: Data processing; Electronic data processing; Electronic machines;Number systems Codes: Different number systems - binary, octal, decimal, hexagonal, and their conversion codes in computers; BCD, EBCDIC, ASCII; Gray and conversions.Computer Arithmetic and Gates: Binary arithmetic, complements, addition and subtraction; Conversion from one system to another, Logic Gates, their truth table and applications minimization, and K-maps.Computer Processing System: Definition of Computer, Hardware/software concepts; Generation of computers; Types of computers; Elements of digital computer, CPU and its functions; Various computer systems.

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I/O devices: Basic concepts of I/O devices; various input devices - Keyboard, mouse; MICR, OCR, microphones.Various output devices: VDU, printer, plotter, spooling, LS.Storage Devices: Primary and secondary memory; Types of memories; Memory capacity and its enhancement; Memory devise and their comparisons; Auxiliary storage, type of disks (magnetic and optical); various devices and their comparison.System Software - Role of Software, Different System Software: O.S., utilities, element of O.S. - its types and variations; DOS and widows.Computer and Networks: Need of communication; Data transmission; Baud; Bandwidth; Communication channel; Multiplexing, Basic network concepts; O.S.I. model; Types of topologies; LAN, WAN; Client server concept.Unit II : Computer based Business ApplicationsWord Processing: Meaning and role of word processing in creating of documents, editing, formatting and printing documents, using tools such as spelling check, thesaurus, etc. in word processors (MS-Word);Electronic Spreadsheet: Structure of spreadsheet and its applications to accounting , finance and marketing functions of business; Creating a dynamic/sensitive worksheet, Concept of absolute and relative cell reference; using built-in functions, Goal seeking and solver tools; using graphics and formatting of worksheet; Sharing data with other desktop applications; Strategies of creating error-free worksheet (MS-Excel, Lotus 123).Practical knowledge of Wings Accounting (Software), Tally etc.Programming under a DBMS environment: The concept of data base management system: Data field, records and files, sorting and indexing data; Understanding programming environment in DBMS; Developing menu driven applications in query language (MS-Access).Unit III : Electronic Data Interchange (EDI) Introduction to EDI; Basics of EDI standards; Financial EDI (FEDI); FEDI for international trade transaction; Applications of EDI; Advantages of EDI; Future of EDI.Unit IV : The Internet and its basic conceptsInternet-concept, history, development in India; Technological foundation of Internet: Distributed computing; Client-server computing; Internet protocol suite; Application of distributed computing; Client-server computing; Internet protocol suite in the internet environment; Domain Name System (DNS); Domain Name Service (DNS); Generic top-level domain (gTLD); Country code top-level (ccTLD); - India; Allocation of second-level domain; IP addresses; Internet protocol; Applications of internet in business, education, governance, etc.Unit V : Information System Audit:Basic idea of information audit; Difference with the traditional concepts of audit; Conduct and applications of IS audit in internet environment.Suggested Readings:1. Bajaj Kamlesh K. and Nag Debjani: E-Commerce: The Cutting Edge of Business

Tata McGraw Hill, New Delhi.2. Agrawala Kamlesh.N. and Agarwala Prateek Amar: WAP the Net: An introduction to

Wireless Application Protocol; McMillan India, N.Delhi.3. Agarwala Kamlesh. N. and Agarwala Deeksha: Business on the Net-Introduction to

E-Commerce, McMillan India, N. Delhi. Course No. BBA - 206

Business LawUnit I : The Law of Contract - Agreement and contract; void and voidable contracts; Capacity of parties; free consent; legality of object and consideration; performance and discharge of contracts; indemnity and guarantee; bailment and agency.

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Unit II : The Law Relating to Sale of Goods - Sale and agreement to sell, conditions and warranties, transfer of property doctrine of caveat emptor, auction sale; unpaid seller.The Laws Relating to Carriage of Goods - Introduction, carriage of goods by land; carriage by sea; carriage by air.The Laws Relating to Partnership - The Partnership Act; Nature, test and types of partnership; partnership deed, right and liabilities of partners; registration; dissolution.Unit III: The Laws Relating to Companies - The Companies - Definition and types of companies, promotion and incorporation; memorandum and articles of association and prospectus; Shares and debentures, borrowing powers, directors, meeting and resolutions, Winding up.Unit IV: The Laws Relating to Industries - Factories Act, Industrial Disputes Act, Minimum Wages Act, Workmen Compensation Act.Unit V: The Laws Relating to Economics Offences - Consumer Protection: Main provisions of MPTP, FEMA and Consumer Protection Act. The Laws Relating to Industrial Sickness.Suggested Readings:1. Chawla and Garg: Commercial Law, Kalyani Prakashan.2. Maheswari and Maheswari, Business Law, National Publishing House.3. Shukla M.C., A Manual of Mercantile Law, S. Chand.4. Kapoor N.D., Commercial and Industrial Law, Sultan Chand & Sons.

3rd YEARPAPER NUMBER BBA-301 AND BBA -302 ARE COMPULSORY AND CHOICE IS FROM THE REMAINING FOUR SETS FROM WHERE ANY TWO SETS HAVE TO BE CHOSEN (each set comprising of two papers) Total = 2+2+2=6 papers

BBA-301Production Management

Unit I : Production Management - Definition, performance criteria, jobs/decisions, classification of decision areas, brief history.Plant layout, basic types of layout based on the types of production, merits and demerits of product and process layout, optimization in a product/lie layout and process layout.Unit II : Location facilities: nature of location decision, Location, as a part of the organization with one or more facilities existing.Unit III : Meaning of Inventory management, basic function of inventory, relevant costs, behavior of costs in relation to the level of inventory, Economic Order Quantity, Economic Manufacturing Batch Size - Economic Batch Quantity.Unit IV: Classification of Materials: Need and importance, ABC analysis, VED analysis and combination of ABC and VED analysis, purpose of classification.Materials Requirement Planning; Definition, combining EOQ with MRP.Unit V: Physical Distribution Management: Need and importance of a warehouse in management, Optimal location of warehouse.Production Planning and Control: Production Planning as a part of the corporate planning process; production control, integrative nature of production plans.Basic idea on Total Quality Management, Kaizen, Just-in-time, Value Analysis, ISO: 9000, Concurrent Engineering.Suggested Readings:1. S.N. Charry: Production and Operations Management, Tata McGraw Hill.2. Goel: Production Management3. Paneerselvam, Production and Operations Management, PHI

Course No. BBA -302Fundamentals of Entrepreneurship

Unit I : Introduction: The entrepreneur, Definition; Emergence of entrepreneurial class; Theories of entrepreneurship; role of Socio-economic environment, characteristics of entrepreneur, Leadership; risk Raking, Decision-making and business planning.

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Unit II : Promotion of a Venture; Opportunities analysis; External environmental analysis - economic, social and technological; Competitive factors; Legal requirements for establishment of a new unit, and rising of funds; venture capital sources and documentation required.Unit III : Entrepreneurial Behaviour: Innovation and entrepreneur; Entrepreneurial Behaviour and Psycho-Theories, Social Responsibility.Unit IV : Entrepreneurial Development Programmes (EDP): EDP, their role relevance and achievements; Role of Government in organizing EDPs; Critical EvaluationUnit V : Role of entrepreneur: Role of an Entrepreneur in economic growth as an innovator, generation of employment opportunities, complimenting and supplementing economic growth, bringing about social stability and balanced regional development of industries; Role in export promotion and import substitution, forex earnings, augmenting and meeting local demand.Suggested Readings:1. Tandon B.c. Environment and Entrepreneur; Chugh Publication, Allahabad2. Srivastava S.B. : A Practical Guide to Industrial Entrepreneurs; Sultan Chand & Sons,

New Delhi3. Pandey I.M.: Venture Capital - The Indian Experience; PHI.

Set No. 1 (paper I)Course No. BBA-3031

Fundamentals of InsuranceUnit 1: Introduction to insurance: Purpose and need of insurance; Insurance as a social security tool; Insurance and economic development.Unit 2: Fundamentals of Agency Law: Definition of an agent; Agents regulations; Agents compensation. Procedure for becoming an agent: Pre-requisite for obtaining license; Duration of License, Cancellation of license; Revocation or suspension/termination of agent appointment; Code of conduct; Unfair practices.Unit 3: Functions of the Agent form and other forms for grants of cover, Financial and medical underwriting; Material information; Nomination and assignment; Procedure regarding settlement of policy claims.Unit 4: Company Profile: Organization set up of the company; Promotion strategy; Market stare; Important activities; structure; Product; Actuarial Profession; Product pricing - actuarial aspects; Distribution channels.Unit 5: Other related concepts of Insurance: Definition of an Ombudsman, importance and relevance, legal issues, Sode of Conduct in advertisement and Publicity areas related to Insurance.Suggested Readings:1. Mishra M.N.: Insurance Principles and Practice; S. Chand &Co; New Delhi.2. Insurance Regulatory and Development Act, 1999.3. Life Insurance Corporation of India Act 19564. Vinayakam N,Radhaswamy, and Vasudevan SV: Insurance - Principles and Practice,

S. Chand & Co; New Delhi5. Gupta O.S.: Life Insurance; Frank brothers, New Delhi

Set No. 1 (Paper II)Course No. BBA : 3041Insurance Management

Unit 1 : Introduction: Savings and investment schemes like shares, units, capital markets, mutual funds etc. vis-à-vis insurance; Tax benefits under insurance policies; life cycle needs-including solutions, matching of the customers needs and requirements to available products; comparison between different products vis-à-vis chargeable premium, and coverage.

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Unit 2 : Computation of premiums/Bonuses: Premium calculation - including rebates, mode rebate, large sum assured policies rebate; Extra premium; Under premiums; Computation of benefits; Surrender value; Paid-up-value.Unit 3 : Insurance Documents: Insurance Documents, Including proposal forms and other relevant forms; First premium receipt/renewal premium receipt; Policy contract; Endorsements; Renewal notice/bonus notices; Other insurance documents related to receipt.Unit 4 : Life Insurance Products: Traditional Unit Linked Policies; Individual and Group policies; With - Profit and without - profit policies; Different types of insurance products - Whole life products, interest sensitive products, term insurance annuities; Endowment; Assurance.Unit 5 : Group Insurance and Pension Plans: Need and benefits, requirements of Group Insurance and Pension Plans; Unit Linked Pension Plans - the good and the bad.Suggested Readings:1. Mishra M.N.: Insurance Principles and Practice; S. Chand & Co; New Delhi.2. Insurance Regulatory and Development Act, 1999.3. Life Insurance Corporation of India Act 19564. Vinayakam N, Radhaswamy, and Vasudevan SV: Insurance - Principles and Practice,

S. Chand & CO; New Delhi5. Gupta O.S.: Life Insurance; Frank brothers, New Delhi

Set No. 2 (paper I)Course No. BBA: 303

Sales ManagementUnit I : Sales management, sales forecasting methods, organization of Sales territories, Routing and recruitment and training of Sales force.Unit II : Motivation, direction and controlling of the Sales force - call reports, order forms, expense reports, sales compensation methods, controlling sales expenses.Unit III : Salesmanship and qualities of Salesman - Buyer - Seller dyads, product knowledge, customer knowledge - buying motives and selling points; approach and presentation - methods of approaching a customer, presentation, process and steps, presentation planning.Objection handling - types of objections, handling customer objections.Unit IV : Closing sales and follow-up-methods of closing sales, executing sales order-follow-up-its importance process.Unit V: Personal Selling - nature and importance of a Salesman - types of selling, Personal Selling as a career.Suggested Readings.1. Anderson RE, Hair JF and Bush AJ: Professional Sales Management, McGraw Hill.2. Condiff, Still and Govani: Sales Management, PHI3. Kotler Philip: Marketing Management, PHI

Set No. 2 (paper II)Course No. BBA: 3042

RetailingUnit I: Introduction - meaning, importance, characteristics and evolution of retailing organized and unorganized retailing; Role of retailing in today's economy; Recent and emerging trends in retailing.Unit II : Retail Store Retail Store concepts; Different types of retail stores - their characteristics and relevance.Unit III : Retail store Managemenr Management Space - Display, Front Desk, Cash Counter, Customer Lounges, etc., Role of a floor manager, Employee dress code-needs and essentials: Use of technology-bar coding, automated billing etc.Unit IV : Retail Store Inventory

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Procurement - types and benefits of each: Managing perishable and non-perishable goods; Pilferage - Meaning and methods of control ; Audit.Unit V : Legal Requirements Trade License - Procedures ; Statutory Requirements for different types of retail stores-especially pharmacies, restaurants and petrol pumps ; Legal requirements with respect to employees. Suggested Readings

Pradhan S., Retailing Management - Text & Cases, Tata McGraw Hill.Set No. 3 (paper I)

Course No. BBA: 3033Personnel Management

Unit I : Introduction:Nature, significance scope and challenges of Personnel Management; Organisation of Personnel Department and its functions; Place and functions of personnel manager, systems to Personnel Management.Unit II : Personnel Planning and Selection:Manpower planning; Counseling; Job design and job analysis: Job evaluation and merit rating; Recruitment and Selection; Placement and training, Management development.Unit III : Compensation to Employees:Wage payment systems; Incentive wage plans; Profit charging, Bonus Issue, social security and welfare measures.Unit V : Human Behaviour and Group Functioning:Inter -personnel behaviour; Group behaviour, Team work; Leadership; Motivation; Feedback - necessity and its impact, the feedback mechanism, definition and the process of Personnel audit - its significance and importance, emerging concepts in personnel audit.Books Recommended:1. Personnel Management - Monappa & Saiyadain2. Personnel Management - C.B. Mamoria3. Personnel Management - P.C. Tripathy

Set No. 3 (paper II)Course No. BBA: 3043

Industrial RelationsUnit I: Introduction:(a) Meaning, nature, scope, importance, functions of Industrial Relations(b) Industrial Labour in India - growth, Characteristics of Indian Labour, Employment

trends.Unit II: Bargaining Agents:(a) Worker's Organisation in India - Necessity, functions, problems of Trade Unions in

Indian Industry.(b) Employers' Organisation - Characteristics of Indian Employers', Role of Employers'

Organisation in maintaining Industrial Relations.Unit III: Industrial Unrest:

Concept, types, causes of Industrial Disputes, Tools of Industrial Dispute in the hands of workers, ToolsUnit IV: Settlement of Industrial Disputes:

Bipartite & Tripartite negotiations, conciliation, Labour courts, Arbitration and Adjudication - functions.Unit V: Promotion of Industrial Peace:

Collective Bargaining, Workers Participation in Management, Workers Education, Workers' Welfare, I.L.O. recommendations regarding Labour Management Relations.Books Recommended:

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1. Mamoria & Mamoria: Dynamics of Industrial Relations in India (Bombay Himalaya Publishing House)

2. Venkataraman, C.S.: Indian Industrial Relations (Vishakhapatanam, National Institute of Personnel Management)

3. Monappa: Industrial Relations (new Delhi, Tata McGraw Hill Publication) Set NO. 4 (paper I)

Course No. BBA : 3034 : Business Finance Unit I : Business Finance - Objective and Scope, Significance of Finance - Finance Function - Need for Financial Planning - Source of Finance.Unit II : Capitalisation - amount of Capitalisation, Over Capitalisation, Under Capitalisation, Venture Capital Funds, Polices and Procedures adopted by Venture Capitalists, Venture Capital in India, Guidelines for Venture Funds.Unit III : Capital Structure: Ownership Securities - Ordinary Shares - Preference Shares - Creditorship, Securities, Debentures and Bonds, Convertible Debentures, SEBI guidelines, Marketing of Securities - Private Placement - New Challenges and Opportunities.Unit IV : Working Capital - Importance - Measuring Working Capital - Kinds - Determinants - Cost Considerations - Planning Working Capital, Financing Working Capital, Bank and Working Capital needs, Credit Authorisation Scheme, Credit Authorisation Scheme, Credit Monitoring Arrangement, Tandon Study Groups, Chore Committee, Case for Prudent Banking , Abolition of Maximum Permissible Bank Finance.Unit V : Mobilisation of Funds: Public Deposits - Growth, Limitations, RBI Regulations, New - on Company Deposits, Protection of Depositors, RBI and Public Deposits with NBFCs. Foreign Capital and Collaborations: Direct Foreign Investments, Emerging Trends, Global Depository Receipts, Policy Developments, Capital Flows, Equity Debt.

Procedure for admissions, curriculum transaction and evaluation:Admission notices/advertisements for various programmes of the Directorate of Open and Distance Learning, Dibrugarh University, will be published in leading newspapers, both English and Assamese, at least forty-five days prior to the date of admission. It will be notified in the Dibrugarh University website, www.dibru.ac.in. also. Candidates are to apply in the prescribed Application form only. The admission form along with the Prospectus can be obtained from the office of the Directorate of Open and Distance Learning, Dibrugarh University, or any of the Study Centres, in person. It can also be requested through post by sending a bank draft of the Prospectus fee (to be notified at the time of advertisement) drawn in favor of Distance Education Fund, Dibrugarh University, along with a self-addressed stamped (Rs. 35/-) envelop of 12” x 8”. Forms downloaded from the website are also accepted provided it is submitted along with a bank draft as mentioned above.

HS qualified students from any recognised Institution are eligible to apply for admission to the BBA Programme under Directorate of Open and Distance Learning, Dibrugarh University. Eligible applicants must bring the filled in admission form along with self-attested copies of mark sheets and testimonials HSLC onwards (details in the Prospectus). At the time of admission they are required to pay the admission fee either in cash/card or DD. On confirmation of admission, the learners will be provided Identity Cards and Self Learning Materials.

The Directorate would conduct weekend counselling for its learners. Apart from this, they would be able to solve their queries over phone by calling the concerned subject Coordinator at their respective Study Centre. Moreover, for this programme a few Video CD would be provided and some recorded lectures and discussion would be provided

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through Radio Broadcasting Programme ‘Gyanmalini’, to be broadcasted from All India Radio Dibrugarh.

Requirement of the laboratory support and Library Resources:

The Programme does not require laboratory support. The Directorate of Open and Distance Learning, Dibrugarh University has a Library for its learners with sufficient books to help them through their studies. It has provision for distance learners to read as well as borrow books. Moreover, there is a provision for the learners to access the Dibrugarh University main library, Lakshminath Bezboroa Granthagar, with a present holding of approximately 175815 books and rare publications, apart from 18718 back volumes of journals, 3030 theses and dissertations. There is also a small library at DODL, DU attached with a reading room for the distance learners. It has more than 5,500 textbooks and reference books regarding different subjects including Mathematics.Cost estimate of the Programme and the provision:Keeping an eye on the number of applicants applying for the programme it can be estimated that around 200 hundred learners may seek admission to this Programme. If the cost estimate is calculated on 100 learners per year, the approximate cost is as follows:Development (SLM writing, editing, review, printing cost, recording, radio slots, remuneration, etc.): Rs. 3,33,333/- (approx.)Delivery (Postage, courier, door delivery, etc.): Rs. 33,333/- (approx.)Maintenance (Syllabus revision, SLM revision, Committee expenses, etc.): Rs. 16,666/- (approx.)Income from 100 learners -------- Rs. 4, 00, 000 (@ Rs. 4000/- per learner)Benefit -------- Rs. 16, 668 (Approx.)

*Some amount of money will be needed to spend on learner support like face-to-face counselling, advertisement, library, production of DVDs, radio counselling, salary and other related administrative expenses.

Quality assurance mechanism and expected programme outcomes:Every attempt has been made to make the Self Learning Materials of high quality, and sound relevance to the learners. The Centre for Quality Assurance will evaluate and review the course mechanism.. Moreover, revision and updating of material by obtaining feedback from students and resource persons will be done. A high powered committee constituted with the Deans, HoDs, Subject Experts from the University Departments and the Directorate will also monitor the syllabus upgradation, curriculum design, and other pedagogical and academic aspects of all programmes of the Directorate of Open and Distance Learning, Dibrugarh University.

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