Documentaries as aTool for Social Change

Tracking the Impact

First, a bit about you….

• Do you watch documentaries?

• Have you ever thought about using media to showcase issues important to your work?

• What issues are you working on?• Healthcare• Social justice• Others?

What do we mean?

There are many types of documentary.Today we’ll be talking about feature-length films

• 45-90 minutes

• Narrative nonfiction

• Focused on storytelling or investigation

• Produced for screening/broadcast/DVD/streaming

A Winning Example

Learn more: bit.ly/MIFestival2014

Major investments:

A range of US and UK-based funders have supported documentary films, plus strategy and impact research

Learn more: bit.ly/AIM_MIF

Why docs?

• Raise awareness around key issues

• Offer stories that move audiences to deliberate, share, adopt new behaviors, and take action

• Engage both grassroots and grasstops stakeholders in person and online

• Serve as hubs for networks and NGO partnerships

• Influence corporations and policymakers to change

Brett HendrieExecutive DirectorHotDocs

Johanna BlakleyManaging Director/Director of ResearchNorman Lear Center

Andrea NemtinPresident and CEOInspirit Foundation