UllrSwiss Sustainable Snow Sports

Ullr: Founder

“Forever chasing bigger mountains and better snow”

Agenda

• Ullr Scope

• Competition

• Ullr’s Offer

• Key Resources

• Business Structure

• Milestones

• Financials

• Summary

125,000,000Ski and Snowboard Participants Globally

(SnowSports Industries America, 2017)

Ullr: Scope

Customization and Sustainability

Ullr: Competiton

Ullr

Ullr: Offer

• Supply snow enthusiasts with all components and instructions to make own set of skis/snowboard

• Kits are customized to users size, ability and desired use

• Can be personalized with individuals own graphics or photos

Ullr: Key Resources

Ullr creates…

• A one of a kind buying experience

• An activity to do with family, friends, part of a workshop or alone

• “Bragability”

• A feel good component to the purchase

0% Waste

Timeline

Research & Business Plan

Examine potential markets, competitors and create an ecommerce entrance strategy

Source Materials

Find recycled/sustainable materials for all components of ski and snowboard assembly. Meet suppliers.

Manufacturing

Research different techniques for assembly and develop an at home press with Entropy.

Web Development

Work with an outsourced programmer to develop an ordering process that will translate orders into measurements for kit components

Market Entry

Once processes are in place, test the products with professional athletes and general consumers to spread brand awareness.

Month 1 Month 2 Month 3 Month 4 Month 5+

CSPCCertificate

Ullr: Financing

• Capital Costs ≈ $250,000• 530 Kits

• CNC Laser Cutter and Industrial 3D Printer

• For an investment of ≈ $250,000• 30% equity in Ullr

• ROI=3x by year 5

Summary

• Ullr is the first all-in-one, sustainable and individualized ski/snowboard kit on the market

• Globally 125 million ski and snowboarder participants• If Ullr can reach 1% = potential market of 12.5 million buyers

• Strategic partnerships provide easy access to the industry

Thank you!

Sources

• Beaudry, F. (n.d.). The Environmental Impacts of Skiing and Snowboarding. Retrieved May 11, 2017, from https://www.thoughtco.com/ski-resorts-and-the-environment-1203969

• Davis, K. (n.d.). Snow Source. Retrieved May 11, 2017, from http://blog.snowsports.org/snowsource/report-on-global-ski-and-snowboard-participation-released

• Global Snowboard Equipment Market 2014-2019: Trends, Profits and Forecast Analysis. (2014, May 07). Retrieved May 11, 2017, from http://www.prnewswire.com/news-releases/global-snowboard-equipment-market-2014-2019-trends-profits-and-forecast-analysis-275668991.html

• Higgins, M. (2016, March 06). Snowboarding, Crashes to Earth. Retrieved May 11, 2017, from https://www.nytimes.com/2016/03/07/sports/snowboarding-once-a-high-flying-sport-crashes-to-earth.html?_r=0

• National Ski & Snowboard Retailers Association (2017, April 01). STATS | Snowboarding Statistics. Retrieved May 11, 2017, from http://www.statisticbrain.com/snowboarding-statistics/

• Skimaumarkt (n.d.). Construction kit advanced. Retrieved May 11, 2017, from https://www.skibaumarkt.de/en/product/ski-construction-kit-advanced/

• Street, W. O. (n.d.). SNOW SPORTS MARKET BREAKS RECORD WITH $3.3 BILLION IN SALES – Global Sales Guys | Word On The Street Blog. Retrieved May 11, 2017, from http://www.globalsalesguys.com/wordonthestreet/snow-sports-market-breaks-record-with-3-3-billion-in-sales/#.WRSsMlJ7Hox