twitter: what is it, how to use it and why fisheries scientists should care about a tweeting little...
TRANSCRIPT
For Scien*sts
Twi/er: @JeremiahOsGo Feather River Consul*ng / OSU
Email: [email protected]
The changing face of science communica*on
Late to the party?
• PlaJorm for public conversa*on
• 140 character messages
• Social network channel
• Best thing since… • End of…
Why use it?
• Conversa*on • Community
Why use it?
• Conversa*on • Community • News
h/p://pewresearch.org/pubs/1844/poll-‐main-‐source-‐na*onal-‐interna*onal-‐news-‐internet-‐television-‐newspapers
Why use it?
• Conversa*on • Community • News
h/p://pewresearch.org/pubs/1844/poll-‐main-‐source-‐na*onal-‐interna*onal-‐news-‐internet-‐television-‐newspapers
h/p://www.schools.com/visuals/social-‐media-‐news.html
Why use it?
• Conversa*on • Community • News • Crowd-‐sourcing
Why use it?
• Conversa*on • Community • News • Crowd-‐sourcing
h/p://scifundchallenge.org/
2009-‐2010 Range Projected Range
See Tweet Map & Compare
Dr. Mary Z. Fuka • EnPhysica LLC • @MZFuka • [email protected]
Why use it?
• Conversa*on • Community • News • Crowd-‐sourcing • Amplifica*on
h/p://www.jmir.org/2011/4/e123/
Why use it?
• Conversa*on • Community • News • Crowd-‐sourcing • Amplifica*on
h/p://www.jmir.org/2011/4/e123/
Why use it?
• Conversa*on • Community • News • Crowd-‐sourcing • Amplifica*on
h/p://www.jmir.org/2011/4/e123/
h/p://blogs.bmj.com/bmj-‐journals-‐development-‐blog/2012/01/06/twimpact-‐factors-‐can-‐tweets-‐really-‐predict-‐cita*ons/
What to tweet?
What to tweet?
What to tweet?
• Relevant news • Info (links) • Research and the caveats
• Opinions (seriously) • Culture • Anything you typically discuss in conversa*on
When to tweet?
Tweet *ps
• Know your audience • Iden*fy main messages/key themes • Find/follow users with similar interests • Create/u*lize lists • Favorite tweets • Filter (using a third-‐party twi/er app) • Ac*ve par*cipa*on – ENGAGE!
END
Extras -‐ Quick Tips
• Profile (pic,bio,link)
Useful Links
• Analyze – TweetCharts – Twitalyzer – TweetReach – TweetArchivist – TweetStats
• Influence – Klout – PeerIndex
Addi*onal links (from talk)
• Live autotweet tools for PowerPoint talks – SAP2.0 Twi/er-‐PPT tools
Twi/er explained
Twi/er how to: following
Twi/er how to: followers
Twi/er how to: favorites
Twi/er how to: lists
Why use it?
• Conversa*on • Community
Why use it?
• Conversa*on • Community
Twi/er: tweet loca*ons
h/p://www.mapmyfollowers.com/
Twi/er: live conference updates
Influence
Read full ar*cle here.
Influence
h/p://www.peerindex.com
Twi/er metrics: sen*ment
From Sen*ment140.com.
Twi/er metrics: reach
Twi/er: metrics
• Topics • Users • TweetSpectrum • StreamGraph
Twi/er: StreamGraph
Wordle
• Wordle – AmFisheriesSoc
Twi/er uses – jobs!