socialist venezuelan leaders and the use of discourses of hegemonic masculinity

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Hult International Business School IRE 285: Decolonizing Latin America Prof: Valeria Motta Socialist Venezuelan Leaders and The Use of Discourses of Hegemonic Masculinity Valeria Del Castillo Fall 2013

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Hult  International  Business  School    

IRE  285:  Decolonizing  Latin  America  

Prof:  Valeria  Motta  

 

 

Socialist  Venezuelan  Leaders  

and  The  Use  of  Discourses  of  

Hegemonic  Masculinity

 

 

 Valeria  Del  Castillo    

Fall  2013

 

 Figure  1:  Hegemonic  Masculinity  (Chávez)  vs.  Subordinate  Masculinity  (Capriles).  Source:  Globe  Tribune  

Introduction  

 

Discourses   of  masculinity   are   used   as   a   political   strategy   in   situation   of   socio-­‐political  

unrest  to  affirm  a  position  of  power,  dominance  and  superiority.  This   is  because  these  

discourses,   in   order   to   be   successful,   need   to   be   contrasted   against   other   discourses  

that  infer  inferiority  and  marginalisation.  This  marginalised  and  inferior  ‘Other’  is  usually  

represented  by  women;   however,  masculinity   studies   have  proposed   the   existence  of  

different   hierarchical   types   of  masculinities.   These  masculinities   are  marginalised   and  

positioned   in   a   hierarchy   measured   against   the   normalcy   of   the     ‘hegemonic  

masculinity’.  

 

Hegemonic  masculinity  is  considered  the  ‘normalised’,  ‘accepted’  and  ‘standard’  type  of  

masculinity.   The   most   prominent   features   of   hegemonic   masculinity,   which   are  

embodied   differently   depending   on   the   context   and   identity,   are   compulsory  

heterosexuality,   patriarchy   and   hypermasculinity/hypersexuality.   This   concept   is  

historically   and   culturally   specific,   which  means   that   it   is   subject   to   change   (Connell,  

1995,  p.  77).  

 

Hegemonic   masculinity   is   located   in   three   levels:   global,   regional   and   local   that   are  

intertwined  and  shape  each  other.  Global  hegemonic  masculinity   is  constructed  at  the  

transnational   level  and  is   influenced  by  world  politics  and  economic  relations;  regional  

hegemonic  masculinity   is  constructed  at   the   level  of  culture  and  the  nation  state;  and  

local   hegemonic  masculinity   is   constructed   at   the   level   of   interpersonal   relations   and  

every  day  practices  (Connell  &  Messerschmidt,  2005,  p.  848).    

 

The   United   States   embodies   the   position   of   hegemonic  masculinity   on   a   global   level.  

This  has  been  achieved  through  cultural  and  institutional   legitimacy  as  well  as  through  

military   power   and   American-­‐led   political   and   economic   globalisation.   US   leaders   use  

discourses  of  hegemonic  masculinity  to  reassert  its  masculine  and  powerful  figure  in  the  

world  system.  

 

Venezuela,  as  a  country   that  has  a  colonial  and  neoimperial  past,  has  been  shaped  by  

western  cultural  values  that  contribute  to  the  maintenance  and  reproduction  of  western  

hegemonic  masculinity,   in   this   case,   US   embodied   hegemonic  masculinity.   Venezuela,  

however,   with   its   current   socialist   leaders   also   challenges   the   neoliberal   hegemonic  

masculinity  promoted  by  the  United  States.  For   this   reason,   this  essay  aims  to  explain  

why   current   Venezuelan   government   leaders,   in   a   situation   of   socio-­‐political   unrest,  

adopt   discourses   of   hegemonic  masculinity   founded   on  Western   culture   and   to  what  

extent  they  successfully  do  so.    

 

This   will   be   achieved   by   exploring   the   position   Venezuelan   socialist   leaders   in   the  

hierarchy   of   masculinities   on   a   global   and   regional   level   through   analyzing   how  

successfully  they  reproduce  the  western  model  of  hegemonic  masculinity.  By  explaining  

the   importance   of   discourses   of   masculinity   as   a   political   strategy   and   through   a  

comparison  between  the  US  and  Venezuela,  the  position  of  Venezuela  in  the  masculine  

hierarchy   is   that   of   complicit   and   subordinate   masculinity   on   a   global   level   and   a  

protestant  masculinity  on  the  regional/local  level.  The  examples  analysed  will  be  the  US  

led  war  on  terror  and  April’s  2013  Venezuelan  elections.  

 

The  Power  of  Discourse  

 

The   definition   and   purpose   of   discourse   are   important   in   order   to   understand   why  

Venezuelan  leaders  use  discourses  of  masculinity  as  a  political  strategy  in  the  country.  

 

Discourses  are  defined  as  the  assemblage  of  utterances,  texts,  symbols  and  institutional  

and  social  practices  that  provide  a  specific  way  to  perceive,  talk  about  and  understand  

the  world.   Discourses   are   the   lenses   through  which  we   perceive   and   understand   our  

reality.   According   to   Michel   Foucault,   “a   discourse   is   a   regulated   set   of   statements  

which  combine  with  others  in  predictable  ways.  Discourse  is  regulated  by  a  set  of  rules  

which   lead   to   the   distribution   and   circulation   of   certain   utterances   and   statements”  

(Mills,  2003,  p.  54).    

 

Discourses  are  regulated  to  delimit  its  inclusions  or  exclusions  of  meaning  and  practices.  

This   is   because   the   inclusions   are   the   normalised   set   of   assumptions   that   individuals  

take   for   granted   as   ‘truth’.   Exclusions   are   made   on   two   levels:   firstly,   discourses  

inherently   exclude   certain   utterances,   texts   and/or   practices   to   maintain   internal  

coherence;  secondly,  discourses  exclude  and  marginalize  other  competing  discourses  to  

achieve  a  position  of  power.  According  to  Rosenberg,  “understanding  specific  discourses  

involves  appreciating  the  rules  guiding  what  can  and  cannot  be  said,  and  knowing  what  

has  been  left  out  as  well  as  what  has  been  included.  The  silences  of  a  text  are  often  as  

important  as  its  inclusions”  (Jackson,  2005,  p.  18-­‐19).    

 

Discourses   compete   with   one   another   to   achieve   hegemonic   positions   of   power   or  

‘hegemonic   truths’.   Discourses   exert   power   over   institutions   and   individuals,   which  

produce   knowledge   about   these   discourses.   This   knowledge   is   used   to   maintain   the  

hegemonic  position  of  the  discourse.   It   is  a  process  of  co-­‐constitution.  “Discourses  are  

an  exercise  of  power;  that  is,  they  try  to  become  dominant  or  hegemonic  by  discrediting  

alternative  rival  discourses,  by  promoting  themselves  as  the  full  and  final  truth  and  by  

downing  out   the  sound  of  any  other  discourse”   (Jackson,  2005,  p.  19).  This   is  because  

discourses  are  for  a  specific  group  of  people  or  institutions  with  specific  interests.    

 

For   this   reason,   discourses   are   binarised   in   nature.   This   means   that   every   dominant  

discourse  in  our  society  has  a  subordinate  or  marginalised  “other”  which  is  considered  

inferior,  less  accepted  and  less  influential  in  society.  Sometimes  is  even  more  extreme,  

some  discourses  are  marginalised,  silenced  and  oppressed  in  a  given  society  because  of  

their  power  to  destabilize  and  disrupt  dominant  discourses  in  power.    

 

In  the  case  of  this  essay,  the  discourse  being  analysed  is  ‘masculinity’  (and  a  certain  type  

of  masculinity)  which  is  considered  dominant   in  relation  to   its  subordinate  others.  The  

inferior  or  marginalised  others  of  hegemonic  masculinity  as  a  discourse  are  ‘femininity’  

and  other  types  of  subordinate  masculinities  (queer,  effeminate,  gay).    

 

The  Importance  of  Masculine  Discourses  in  International  Relations    

 

As  previously  explained  in  an  article  named  “Trauma  and  American  Masculinity”  (2013),  

analytical  feminism  applies  gender  theory  to  demonstrate  how  states  and  their  leaders  

use  discourses  of  masculinity  to  be  in  a  position  of  power  in  international  relations.  This  

happens  more  explicitly  when  these  states  or  leaders  are  faced  with  a  situation  of  socio-­‐

political  unrest  since  opposing  discourses  that  might  destabilize  or  disrupt  their  position  

of  power  challenges  them.  In  order  to  understand  the  privileged  position  of  hegemonic  

masculinity   over   femininity   and   other   types   of   subordinate   masculinities,   the  

importance   of   “man”   in   traditional   western   through   needs   to   be   clarified.   Some  

excerpts  of  the  article  Trauma  and  American  Masculinity  (2013)  will  be  used  here.  

 

Following  the  Enlightenment,  the  role  of  the  “autonomous  rational  individual”  has  been  

considered  as  the  footing  for  political  action.  This  rational  individual  has  its  birth  in  the  

separation   between   mind   and   body   that   serves   as   the   foundation   for   traditional  

western  thought.  As  Charlotte  Hooper  (2008,  p.  25)  states,  “[abstract]  narratives  of  the  

mind   dominate   discussions   of   the   human   subject   –   at   least   in   the   case   of   the   male  

subject,  who  stands  in  for  the  universal”.  Women,  associated  with  the  narratives  of  the  

body,  are  the  opposite  of  man.  This  forms  the  dichotomy  of  “mind/body”  in  which  the  

first   term   has   always   superior   or   more   accepted   connotations   that   the   subordinate  

second  term.  

 

In  the  realist  tradition,  states  are  equated  with  the  traits  associated  with  “man”  because  

states  are  the  rational  actors  in  international  relations.  Structural  realists  believe  that  all  

orders  –  the  domestic  and  the  international  –  are  anarchical  given  the  lack  of  a  central  

authority.   For   that   reason,   the   state   acts   as   a   rational   actor   because   it   provides  

hierarchy   within   the   state   to   promote   domestic   order;   and   also,   it   builds   military  

capabilities   to  protect   its   sovereignty   in   the   international   arena.  As   a   result,   the   state  

acts   as   a   rational   actor   that   tames   the  anarchical   “state  of  nature”   found   in  both   the  

domestic   and   international   arena   (Hooper,   2008,   p.   10).   Thus,   the   dichotomy   of  

order/anarchy  is  created  in  which  “order”  is  associated  with  the  traits  of  man/mind  and  

state  as  rational  actor  and  “anarchy”   is  associated  with  the  traits  of  woman/body  and  

disorder   that   are   considered   inferior.   “From  a   feminist  perspective,   the   implication  of  

this  man/state  analogy  is  that  rationality  is  equated  with  men’s  behaviours  and  the  state  

as  a  rational  actor  bears  a  male-­‐masculine  identity”  (True,  2009,  p.  248).    

 

Levels   of   analysis   reveal   that   state   leaders   internalise   the   normalised   masculine  

behaviour  of  men  in  order  to  embody  the  masculinity  of  the  state.  This  is  because  states  

are   the   most   influential   actors   in   international   relations,   according   to   the   realist  

tradition.  As  Connell   claims,  “to   the  extent  particular   institutions  become  dominant   in  

world   society,   the   patterns   of   masculinity   embedded   in   them   may   become   global  

standards”  (Kenway,  Kraack,  Hickey-­‐Moody,  2006,  p.  30).  These  traits  are  competence,  

assertiveness,   rationality,   strength,   agency,   instrumentality,   aggressive;   and   being  

successful   in   economic   negotiations   and   in   the   use   of   military   power   (Huddy   &  

Terkildsen,  1993,  p.  122).    

 

Discourses  of  Masculinity  in  Practice:  The  United  States  and  the  War  against  Terrorism    

 

The   United   States   is   one   of   the   states   in   the   international   arena   that   bears   a   male-­‐

masculine   identity.   It   embodies   the   superior   characteristics   of   dichotomies   such   as  

“sovereign”,   “rational”,   “strong”,   “civilized”,   and   “developed”,   among   others.   Since  

gender  identity  is  relational,  for  this  identity  to  exist,  it  needs  to  be  in  opposition  to  an  

Other  that  embodies  the  less  valued  characteristics  of  the  dichotomies;  for  example,  an  

Other  that  is  “barbaric”,  “irrational”,  “weak”  and  “dangerous”.  Therefore,  for  the  state,  

identity  is  understood  as  the  construction  of  boundaries  through  exclusionary  practices  

that   separated   the   inside   from   the   outside   that   is   considered   dangerous   (Campbell,  

1992,  p.  68).  One  of  the  exclusionary  practices  that  the  United  States  employs  to  secure  

its  masculine  identity  is  by  creating  a  feminine  Other  through  foreign  policy.    

 

For   example,   during   the   Cold   War,   the   United   States   wanted   to   create   a   society   of  

security  in  which  communists  had  to  be  excluded  both  within  the  country  and  outside  of  

it  as  an  expression  of  loyalty.  Thus,  if  the  Other  is  barbaric,  dangerous  and  weak;  the  US  

used   practices   such   as   tests   of   loyalty   and   communist   hunts   to   secure   its  masculinity  

(Campbell,   1992,   p.166).   The   United   States   over   time   has   had   different   “barbaric”  

Others,  from  the  Soviet  Union,  Red  China,  Cuba,  North  Vietnam,  Third  World  Dictators,  

Saddam  Hussein,  AIDS,  terrorism  and  so  on.  American  foreign  policy  has  played  the  role  

in   creating   identity   boundaries   to   secure   the   state   against   international   disorder   or  

anarchy,  characteristics  valued  as  feminine.  

 

In   order   to   understand   how   the   American   government   has   used   discourses   of  

masculinity  to  perform  a  gender-­‐masculine  state,  the  discourse  on  the  war  on  terrorism  

will  be  analysed.  This  discourse  will  be  assessed  through  the  speeches  used  by  President  

George  W.  Bush  and  media  imagery  to  understand  the  gender-­‐masculine  language  used  

and  how  this  reinforces  the  dichotomy  that  favours  masculine  over  feminine.  

 

Gender   is   used   as   a   thematic   frame   for   political   issues   to   simplify   the   population’s  

capacity   to   understand   complex   issues.   The   gender   theme   is   usually   used   as   a  

framework  for   issues  that  are  not  gender-­‐related  at  all.  This   is  because  certain  gender  

connotations  of  masculine  or   feminine  are   superimposed  on  other   cultural   forms.   For  

example,  the  ‘homeland’  is  associated  with  feminine  traits,  especially  in  speeches  of  war  

from   the   US,   because   it   represents   the   need   of   women   and   children   (back   in   the  

homeland)   to   be   protected   from   evil   by   the   military.   Also,   the   state   is   seen   as   a  

masculine   actor   that   ought   to   defend   the   nation   or   the   ‘motherland’   (Christensen   &  

Ferree,  2008,  p.  3).  “Gender  ideologies  symbolically  structure  the  social  world,  organise  

power-­‐relations,  and  provide  a  catalyst  for  historical  change”  (Christensen  &  Ferree  on  

Scott,  2008,  p.  3).  

 

The   language   of   war   and   confrontation   is   extremely   gendered   to   signify   masculine  

supremacy,   mostly   in   military   power;   and   feminine   weakness,   mostly   through  

victimization.  This  is  what  the  United  States  did  after  the  attacks  of  September  11,  2001.  

The  US  boosted  its  masculinity  by  portraying  the  men  of  the  nation  as  brave  heroes  and  

a  courageous  president  and  feminized  the  homeland,  the  women  and  children  and  the  

women  in  Afghanistan  that  had  to  be  protected,  defended  and   liberated;  respectively.  

According   to   Richard   Jackson   (2005,   p.   157),   [the]   discourse   of   the   war   on   terror   “is  

actually   an   overwhelming   masculine   narrative   full   of   stereotypical   masculine   heroes,  

equally   stereotypical   female  victims  and  an  accompanying  set  of   traditional  masculine  

behaviours  and  images”.    

 

One  of  the  most  blatant  justifications  for  the  US  to  initiate  the  war  on  terrorism  was  the  

oppression   of   Afghan   women   by   the   Taliban   regime   in   Afghanistan.   The   Bush  

administration   constructed   an   Other-­‐abroad   that   needed   to   be   emancipated   and  

defended   from   its   evil  masculine   leaders   –   the   Taliban   and   Al-­‐Qaeda   –   to   be   able   to  

reinstate   its   heroic  masculinity   and   establish   its   moral   righteousness.   This   vulnerable  

Other  was   identified  as  Afghan  women  and,  metaphorically,   the  nation  of  Afghanistan  

itself.  The  First  Lady,  Laura  Bush,  made  a  radio  statement  speaking  about  the  need  “to  

focus  on   the  brutality  against  women  and  children  by   the  Al-­‐  Qaeda  terrorist  network  

and  the  regime  it  supports  in  Afghanistan,  the  Taliban”  (Faludi,  2007,  p.  40).  Therefore,  

it   is   identifiable   that   the   feminine  Other,   the  women   in   Afghanistan,   are   being   taken  

away  their  human  rights  and  dignities  by  their  masculine  oppressors:  Al-­‐Qaeda  and  the  

Taliban  regime.  

 

The  President  of  the  United  States,  George  W.  Bush,  was  portrayed  as  a  cowboy  hero,  

which  represented  the  accepted  standard  of  masculinity   in  the  country  at  that  specific  

time.   “The   cowboy   becomes   an   icon   for   a   certain   type   of   masculinity   that   presents  

physical  strength,  linguistic  simplicity  and  autonomy  as  “American”  values”  (Christensen  

&  Ferree,  2008,  p.  15).    

 

President   Bush   being   depicted   as   a   cowboy   throughout   the   media   sparked   a  

phenomenon   in   which   American   firefighters,   policemen,   and   other   men   that   aided  

women   and   children   in   the   attacks   of   September   11,   2001   were   depicted   as   ‘”the  

cowboys  of  yesterday”.  This  strategy  used  the  same  discourse  of  cowboy  masculinity  of  

the  President   in  ordinary  American  men  to  depict  heroism  and  “American”  hegemonic  

masculinity.  In  a  speech,  Bush  portrayed  himself,  his  administration  and  American  men  

as   heroes,   this   is   best   demonstrated   by   quoting   him:   “America  would   never   abandon  

Iraq  or  any  nation  that  wasn’t  capable  of  defending  herself”  (Faludi,  2007,  p.  48).  

 

Since   being   a   cowboy   signified  

ultimate   masculinity   and   since   Bush  

was   the   signifier   for   this   masculinity,  

the   success   in   liberating   Afghan  

women   was   indebted   to   him   and   to  

American  men.  A  speech  given  by  the  

First   Lady,   Laura   Bush   in   George  

Bush’s   campaign   for   reelection,  

reassured   how   her   husband   and  

American  men  serving  in  the  military  

liberated   both   Afghanistan   women  

Figure  2:  Bush  depicted  as  a  cowboy  in  The  Denver  Post  (March,  2006).  Source:  Mike  Keefe.  

and  the  US  nation  from  evil,  inferior  and  barbaric  men  (The  Taliban).  She  said:  

 

“After   years   of   being   treated   as   virtual   prisoners   in   their   own   homes   by   the  

Taliban,   the   women   of   Afghanistan   are   going   back   to   work.   After   being   denied   an  

education,   even   the   chance   to   learn   to   read,   the   little   girls   in  Afghanistan  are  now   in  

school”  (Bush,  BBC  News,  2004).  

 

“[We]   need   to   reassure   our   children   that   our   police   and   firemen,   and  military  

and  intelligence  workers  are  doing  everything  possible  to  keep  them  safe.  We  need  to  

remind   them   that   most   people   in   the   world   are   good.   And   we   need   to   explain   that  

because   of   strong   American   leadership   in   the   past,   we   don't   hide   under   our   desks  

anymore”  (Bush,  BBC  News,  2004).    

 

The   discursive   construction   of   the  US   state,   its   leader   and  men   as   superior   created   a  

dichotomy  where   the   Taliban  men  were   portrayed   as   inferior   and   barbaric   and  were  

considered   less   masculine.   By   portraying   Afghan   women   (and,   metaphorically,   the  

nation  of  Afghanistan)  as  a   feminine  Other  that  needed  to  be  rescued  from  masculine  

evildoers,  US  men  were  portrayed  as  cowboy  heroes,  superior  and  more  civilized  than  

the  inferior,  barbaric  and  oppressive  men  of  the  Taliban  regime.  This  assures  patriarchal  

gender  relations  (masculine  as  superior  and  feminine  as  inferior)  and  heterosexuality  as  

the   normative   sexual   orientation   (US   chivalry   and   heroism   to   rescue  women   and   the  

nation   of   Afghanistan).   This   dichotomy   between   different   types   of   masculinity  

represents  the  existence  of  a  hierarchical  multiplicity  of  masculinities.    

 

There   is   not   a   single   kind   of   masculinity   but   a   plurality   of   masculinities   that   exist   as  

identity   markers.   The   idealized   and   normative   kind   of   masculinity,   embodied   by   the  

United  States,   is  hegemonic  masculinity.  The  foundation  of  western  thought  being  the  

“autonomous   rational   individual”   does   not   represent   not   only   to   the   “dependent”,  

“irrational”  and  “invisible”  women,  but  also  the  experiences  of  non-­‐Western  men.  “By  

oversimplifying   and   overgeneralizing   from   the   rational/emotional   dichotomy,   this  

approach   tends   inadvertently   to   universalize   the   experiences   of   white,   middle-­‐class,  

Anglo-­‐American,  heterosexual  men”  (Hooper,  2008,  p.  63).  Other  masculinities  that  do  

not   embody   the   hegemonic   norm   of   masculinity   are   perceived   as   less   masculine  

(because   of   their   position   of   subordination)   and;   consequently,   are   feminized   or  

equated  to  feminine  traits.  

 

Hegemonic  masculinity   is   a   notion   that   changes   overtime,   but   as   it   is   normative,   this  

kind  of  masculinity  is  the  standard  to  which  all  other  (subordinate)  masculinities  want  to  

achieve.  Power-­‐  knowledge  nexus  is  an  important  concept:  those  that  are  powerful  have  

the  possibilities  of  creating  knowledge  and  institutions  that  reinforce  their  power  in  the  

first   place,   creating   hegemonic   truths   (Foucault   Online,   n.d.).   Hegemonic  masculinity,  

embodied   by   the   West   -­‐   England   and   the   US   –   at   some   point   in   time,   has   been  

represented   by   some   (if   not   all)   of   these   characteristics:   military   strength,   class   and  

racial  elitism  and  supremacy  and  economic  development  allowed  by  capitalism.  Over  all;  

however,   hegemonic   masculinity’s   most   important   features   are   patriarchy,  

heterosexuality  and  hyper-­‐masculinity.    

 

Discourses  of  Masculinity:  Why  are  they  used  by  current  Socialist  Venezuelan  Leaders?    

 

In   order   to   understand   the   specific   case   of   Venezuela   within   Latin   America,   it   is  

important   to   differentiate   between   two   levels   of   analysis   of   hegemonic   masculinity.  

Firstly,   as   a   Latin   American   country   with   a   colonial   past,   any   type   of   dominant  

masculinity   in   Venezuela   is   subordinate   to   Western   hegemonic   masculinity   (Euro-­‐

American   values).   This   is   an   analysis   of   the   global   scale   of   hegemonic   masculinity.  

Secondly,  within   Venezuelan   there   are   local   forms   of   hegemonic  masculinity   that   are  

linked  to  regional  forms  of  hegemonic  masculinity,  which  have  been  shaped  by  western  

hegemonic   masculinity,   and   so,   they   are   similar.   This   local/regional   hegemonic  

masculinity   has   its   own   subordinate,   which   is   also   related   to   the   subordinate   of  

hegemonic  masculinity   on   a   global   level.   This   is   an   analysis   of   the   local   and   regional  

forms   of   hegemonic  masculinity.   These  multiple   links   are   inherited   from   the   colonial  

past.    

 

Parting  from  the  analysis  of  the  global  scale  of  western  hegemonic  masculinity,  current  

socialist  Venezuelan  leaders  use  discourses  of  masculinity  that  originated  from  Western  

culture   because   it   encourages   them   to   achieve   the   status   of   hegemonic   masculinity.  

According  to  Antonio  Gramsci,  the  concept  of  hegemony  “refers  to  the  cultural  dynamic  

by  which  a  group  claims  and  sustains  a  leading  position  in  social  life”  (Connell,  1995,  p.  

77).  Hegemonic  masculinity  embodies  the  legitimacy  of  patriarchy  as  a  form  of  gender  

relations   and  of  heterosexuality   as   the  normative   and  accepted   sexuality.   Throughout  

time,  other  kinds  of  masculinities   (gay,  effeminate,  queer)   that  differ  with   the  current  

meaning   of   hegemonic  masculinity   (patriarchal   gender   relations,   heterosexuality)   can  

become  dominant  and  hegemonic.    

 

The   normativity   of   hegemonic   masculinity   disciplines   subordinate   masculinities   to  

achieve   the   standards  of  hegemony   through   the   internalisation  of  hegemonic   cultural  

values.  Western  hegemonic  masculinity  has  been  dominant   in  Latin  America,   including  

Venezuela,  since  colonial  times.  As  Connell  (1993,  p.  612)  argues,  “This  power  [western  

hegemonic  masculinity]  is  the  strongest  force  redefining  men's  place  in  gender  relations  

outside   the   North   Atlantic   world”.   For   this   reason,   the   Venezuelan   society   has  

internalised   these  discourses   as  hegemonic   truths   that  organise   social   practices;   thus,  

Venezuelan  leaders  use  discourses  of  masculinity  as  a  political  strategy.  

 

Naturalised   patriarchal   gender   relations   and   heterosexuality   as   the   normative   sexual  

orientation  –  the  corollary  of  hegemonic  masculinity  –  were  brought  to  what  we  know  

today  as  ‘Latin  America’  through  colonialism.  As  part  of  the  colonial  ‘mission’  to  civilise  

the  barbaric  ‘Other’,  the  structure  of  the  family  was  imposed  upon  the  colonised  by  the  

Catholic   Church   as   the   norm.   As   a   result,   social   relations   and   practices   privilege   the  

‘natural’  gender  binary  and  the  institutionalisation  of  heterosexuality  as  the  normative  

and  ‘natural’  sexual  orientation  (Tlostanova  &  Mignolo,  2009,  p.  135).  These  aspects  of  

hegemonic  masculinity  are  still  normative  in  Latin  America    (and  of  course,  Venezuela)  

and  are  continuously  reinforced  by  political,  economic,  social  and  religious  institutions.    

 

Parting  from  the  analysis  about  particular  discourses  of  local  and  regional  masculinities,  

current   socialist   Venezuelan   leaders   reproduce   discourses   of   ‘Machismo’   that   have  

originated   from   the   mixture   of   cultures   found   in   colonialism.   According   to   Connell  

(1993,   p.   612),   “[the]   conquistadors   provided   both   provocation   and   model;   Spanish  

Catholicism  provided  the  ideology  of  female  abnegation;  and  oppression  blocked  other  

claims  of  men  to  power”.  

 

Machismo  –  the  normalised  belief  that  men  are  superior  to  women  (patriarchy),  which  

also  encompasses  homophobia,  hyper-­‐masculinity  and  misogyny  –  is  the  dominant  and  

hegemonic  masculinity  in  Latin  America.  Even  though  these  phenomena  are  common  to  

all   hegemonic   masculinities   throughout   the   world   (including   western   hegemonic  

masculinity),   individuals   from   abroad   and   within   Latin   America   brand   this   kind   of  

hegemonic   masculinity   as  machismo   (Gutmann,   2003,   p.   18).   Thus,   machismo   is   the  

embodiment  of  local  (Venezuela)  and  regional  (Latin  America)  hegemonic  masculinity.  

 

Discourses  of  Masculinity  in  Practice:  Venezuelan  Socialist  Leaders  and  Machismo  

 

Current   socialist   leaders,   late   President   Hugo   Chávez   and   Nicolás   Maduro,   use  

discourses  of  hegemonic  masculinity  as  a  political  strategy  to  promote  accepted  cultural  

norms   of   the   country.   This   appeals   to   the  masses   in   order   to  win   votes,   support   the  

regime  or  encouraging  confrontation  and  antagonism  between  his   supporters  and   the  

opposition.    

 

Just   as   leaders   in   the   United   States,   Venezuelan   leaders   have   inherited   and   adopted  

traditional   western   modes   of   thought   derived   from   modernity.   This   means   that   the  

traditional  way  of  thinking  is  shaped  by  dualisms  where  one  term  is  superior,  accepted  

and  considered  the  norm  to  strive  towards,  while  the  other  term  is  considered  inferior  

and  marginal.   The   use   of   binary   thinking   and   discourses   that   are   considered   superior  

given  their  exclusions  are  most  prominent  in  situations  of  socio-­‐political  unrest  in  order  

to  favour  one  competing  discourse  over  the  other.  This  is  the  strategy  used  by  the  US  (as  

seen   in   the   previous   example   about   the   war   on   terror)   and   by   Venezuelan   leaders  

during  electoral  campaigns.    

 

Since  Chávez  came  to  power  back  in  1999,  his  followers,  the  chavista  media,  ministers  

and  government  officers  have  portrayed  him  as  a  masculine  figure  for  the  nation.  This  

was  successfully  achieved  through  the  use  of  discourses  of  masculinity  related  to  strong  

leadership   and   heroism.   Chávez   reproduced   narratives   of   strong   caudillo   and   the  

liberator  of  Venezuela  and  Latin  America  as  Simon  Bolivar’s  predecessor.  According  to  

Ingoldsby   (1991,   p.   57),   “[each]   macho  must   show   that   he   is   masculine,   strong,   and  

physically  powerful”.  

 

The  image  of  the  Latin  American  caudillo   is  charged  with  elements  of  machismo.  Hugo  

Chávez   reproduced   the  masculine  discourse  of   cuadillo   since  he  was   a   strong  military  

man,   as   his   followers   used   to   call   him   ‘Mi   Comandante’,   and   an   authoritarian   leader  

(even   though   this   is   debatable   and  

relative   to  opinion   since  he  had  been  

elected  ‘democratically’  several  times)  

(Guillermoprieto,   2004).   Chávez   was  

also  portrayed  as  the  liberator  of  Latin  

America   as   he   was   carrying   Bolivar’s  

legacy   of   liberating   the   region   from  

colonial   rule   (Wilpert,   2013).   This   Figure  3:  Chávez  Revolutionary   in  the  Barrios,  Caracas.  Source:  The  Telegraph  

reproduces   the   dualisms   of   masculine/feminine   founded   on   western   culture   because  

the   liberator   is  a  masculine   figure  of  heroism  and  protection   that  will   liberate  a  weak  

‘Other’,  which  is  ultimately  feminised.  This  ‘Other’  is  both  Latin  America  as  a  region  who  

has  suffered  from  the  penetration  of  colonialism  and  imperialism  and  the  marginalised  

people   in   Venezuela   –   living   at   the   margins   of   society   because   of   the   country’s  

entrenched   racism   and   classism   from   the   ruling   classes   –   that   Chávez   provided  

recognition  to.  After  his  death  early  this  year,  supporters  of  his  regime  “feel   that  they  

have  lost  not  a  president  or  a  politician  or  a  great  leader  but  something  else:  a  father,  a  

savior,   a   protector   and   soother   of   the   orphan   who   lives   in   fright   inside   us   all”  

(Guillermoprieto,  2013).    

 

The  dualisms  of  masculine/feminine  or  hegemonic  masculinity/subordinate  masculinity  

were   reproduced   in   the   electoral   campaigns   back   in   April   2013.   Current   Venezuelan  

President   Nicolás   Maduro   reproduced   these   dichotomies   by   reasserting   his  

heterosexual  masculinity  in  a  Presidential  speech  of  his  campaign.  The  President  said,  “I  

have  a  wife,  do  you  hear?  I  like  women.  And  here  she  is”  and  he  called  Capriles  a  “little  

princess”  as  well.  Also,  in  2012,  as  he  was  the  Vice  President  

of   Venezuela   he   called   the   opposition   leader   and   his  

followers   “mariconsones”   (faggots)   during   a   speech  and  he  

was  applauded  by  his  chavista  colleagues  (Padget,  2013).    

 

The   reason   that  Maduro   needs   to   assert   his  masculinity   in  

public   is   because   one   of   the   most   important   features   of  

machismo   is   hyper-­‐masculinity   and   sexual   prowess.   This  

translates   to   hypersexual   behaviour   around   women.  

According   to   Ingoldsby   (1991,   p.   58),   “The   other   major  

characteristic   of   machismo   is   hypersexuality.   The   impotent  

and  homosexual  are  scoffed  at  –  the  culturally  preferred  goal  

is  the  conquest  of  women,  and  the  more  the  better”.  For  this  Figure  4:  Image  used  by  

government  supporters  through  social  media.  Source:  La  Havana  

Times  

reason,   machismo   is   founded   on   a   culture   of   heteronormativity,   this   means,   that  

heterosexual   culture,   acts   and   practices   are   privileged   over   other   forms   of   sexuality.  

Ingoldsby  (1991,  p.  58)  affirms  that  one  strategy  to  confirm  and  repeat  one’s  masculinity  

and   heterosexuality   is   through   story   telling   and   bragging   about   it,   just   how  President  

Maduro  did  in  his  speech.  

 

Maduro  was  not  the  only  one  to  utter  homophobic  slurs  against  the  opposition  leader.  

Pro-­‐government   assembly   deputy,   Pedro   Carreño,   asserted   the   masculinity   of   the  

government   leaders   by   feminising   the   opposition   through   homophobia.   According   to  

Connell  (1995,  p.  78),  homosexual  identities  are  considered  to  be  at  the  bottom  of  the  

gender   hierarchy,   both   in   feminine   and   masculine   roles.   “Gayness,   in   patriarchal  

ideology,   is   the   repository   of   whatever   is   symbolically   expelled   from   hegemonic  

masculinity   […]   Hence,   from   the   point   of   view   of   hegemonic   masculinity,   gayness   is  

easily  assimilated  to  femininity;  and  hence  the  ferocity  of  homophobic  attacks”.    

 

Deputy   Pedro   Carreño   enthusiastically   marginalised   the   opposition   leader,   Henrique  

Capriles,   as   gay   and   drag   in   a   culture   where  machismo   (the   ideology   that   oppresses  

anything   other   than   hegemonic   masculinity)   is   prevalent   in   society.   In   machista  

Venezuela,  as   in  other  countries  with  patriarchal  cultures,   to  be  gay  calls  morality  and  

position   in   society   into   question.   Carreño   firstly   said   in   the   assembly   that   opposition  

representatives   “lacked   balls”,   that   “castration   was   a   requisite   to   be   part   of   the  

opposition   political   party”   and   that   men   there   were   eunuchs   (castrated   men).   This  

feminized  the  men  of  the  opposition  party  because  they  were  portrayed  as  lacking  the  

male   genitals   that   signify  manliness.   Secondly,   Carreño   directly   addressed   Capriles   by  

saying   “[respond]   to   this,   homosexual!   Accept   the   debate,  maricón   (faggot)!”   Thirdly,  

Carreño   alleged   about   pictures   of   “one   of   Capriles’   top   aides   dressed   in   drag   and  

cavorting  with  drug  dealers  and  prostitutes”  (Padgett,  2013).      

 

Not  only  socialist  leaders  use  discourses  of  hegemonic  masculinity  to  prove  their  power  

but   the   opposition   leader,   Henrique   Capriles,   responded   to   the   government’s  

homosexual   accusations   the   same   way.   By   living   in   a   culture   where   machismo,   rigid  

gender  roles  and  heterosexuality  are  pervasive,  Capriles  responded  to  the  government’s  

homophobic  slurs  by  stating  that  his  is  a  womanizer  and  that  ‘women  are  his  weakness’.  

Opposition   leader  Henrique  Capriles   rejected   the  accusations  made  against  him  about  

his   supposed  non-­‐heterosexual   sexual  orientation  because   in  order   to   remain  popular  

and  in  a  position  of  leadership;  and  to  appeal  to  the  masses  and  normalised  Venezuelan  

culture  he  has   to  be  a   ‘man’.   “Sometimes   I   stop  here  and   I  have  a   few  young  women  

standing   in   front   of  me   and   I   start   to   stare   at   them   and   I   lose  my   focus.   That   is  my  

weakness.   I   am   telling   the   whole   country,   right   here   and   now,   that   women   are   my  

weakness,”  said  Capriles  (Aznarez,  2013).    

 

Even   though   Capriles   immediate   reaction   was   to   reassert   his   masculinity,   in   a   press  

conference   he   represented   another   form   of  masculinity,   which   is   not   hegemonic.   He  

with   his   speech   he   demonstrated   a   softer   side,   perhaps   more   comprehensive   and  

understanding   form  of  masculinity,   rather   than  the  usual  macho  politics  of  Venezuela.  

He  said:    

“I'd   like   to   send   a   respectful   and   considerate   message   in   rejection   to   the  

homophobic  remarks  made  by  Nicolás  [Maduro]  today.  It's  not  the  first  time.  I  believe  in  

a   society   without   exclusion   and   that's   the   way   I   express   it   to   the   country.   A   society  

where  no  one  feels  excluded  based  on  the  way  they  think,  their  race,  their  creed,  their  

sexual  orientation.  People  should  go  out  and  reject  it.”  

 

“If   that's  how  you  want   to  attack  me,   let   it   be.  But   from  here  on   I  will   always  

demand   respect   for   all   Venezuelans.   Because   the   society   that   we   want   to   build   in  

Venezuela   is   a   society   without   exclusion.   You   cannot   talk   of   inclusion   if   there   is  

exclusion.   There   should   be   overwhelming   rejection   of   something   like   that”   (Capriles,  

2013).  

 

Even   though   the   government   since   Chávez   came   to   power   has   advocated   for   social  

inclusion  of  marginalised  groups,   the  homophobic  slurs  articulated  by  the  government  

itself   provides   a   glimpse   of   the   machismo   underlying   the   Venezuelan   (and   Latin  

American)   culture.   This   machista   culture   reinforces   homophobia   and   transphobia  

against   the   LGBTQIA   community   and   its   individuals.   Even   though   the   current  

government  has  been  providing  more  recognition  to  this  community,  the  homophobia  

seen  from  both  sides  (government  and  opposition)  represents  hypocrisy.  This  should  be  

a  wake  up  call  about  the  work  that  needs  to  be  done  to  address  the  marginalisation  of  

the  LGBTQIA  community  in  Venezuela  and  in  Latin  America.    

 

Conclusion:  Reproduction  vs.  Disruption  of  Hegemonic  Masculinity  

 

Hegemonic  masculinity  normalises  discourses,  practices  and  assumptions  that  privilege  

patriarchy,   hypermasculinity   and   homophobia.   On   the   global   scale,   hegemonic  

masculinity   is   embodied  by   the  United  States,  not  only  given   its  military,  political   and  

economic   power   but   the   cultural   and   institutional   legitimacy   of   its   actions   and  

discourses   of   masculinity.   This   type   of   hegemonic   masculinity,   which   is   patriarchal,  

heterosexual  and  hypermasculine,  is  demonstrated  in  the  US  military  power  but  also  in  

the   influence   of   its   socio-­‐economic   model   throughout   the   world.   This   neoliberal  

economic  model  and  social  organisation  practices  have  been  brought  to  Latin  America  

through  imperialism  and  neo-­‐imperialism.    

 

The   Venezuelan   society   has   inherited   discourses   of   hegemonic   masculinity   from  

colonialism.   Current   socialist   Venezuelan   leaders   have   used   strategies   of   hegemonic  

masculinity,   which   in   the   region   is   understood   as  machismo,   in   a   situation   of   socio-­‐

political  unrest,  specifically,  in  the  elections  of  April  this  year.  Just  as  much  as  in  the  US,  

Venezuelan   leaders   rely   on   hegemonic   masculinity’s   features   (patriarchy,  

hypersexuality/hypermasculinity  and  homophobia)  as  a  political  strategy  to  gain  power  

since  these  are  the  cultural  values  that  underlie  the  Venezuelan  society.  This  technique  

portrays  the  opponent  group  as  inferior  and  marginalised.    

 

Both   Venezuelan   and   American   leaders   have  made   their   opponent   seem   inferior   and  

less   moral   through   feminisation   and/or   homophobia,   equating   their   opponent   to  

women.   The   common   pattern   is   that   these   leaders   find   power   through   the   use   of  

discourses   of   masculinity   because   these   discourses   are   associated   with   strength,  

leadership,   courage,   assertiveness,   power,  protection  and  heroism.   In  doing   this,   they  

categorise   their   opponents   as   subordinate   masculinities   given   their   inferiority   in   the  

hierarchy  of  masculinity  because  they  are  considered  effeminate,  queer  or  women.    

 

Even   though   Venezuelan   leaders   have   successfully   adopted   discourses   of   hegemonic  

masculinity  derived  from  Western  culture,  current  Venezuelan  socialist  leaders  are  also  

challenging   the   hegemonic   masculinity   embodied   by   the   US.   This   is   because   the  

meaning   of   hegemonic   masculinity   is   not   only   influenced   on   a   global   level   by   the  

masculine   hegemon,   but   it   also   is   culturally   and  historically   specific   in   the   region   and  

locality.    

 

In   Venezuela,   the   local   masculinity,   which   is   gaining   regional   legitimacy   given   other  

similar   government   and   leaders,   is   that   of   lower-­‐class   socialist   men.   This   masculinity  

started   to   emerge   as   a   “protest   masculinity”   that   is   now   gaining   momentum   and  

cultural   hegemony   to   achieve   standard   of   hegemonic   masculinity   in   the   locality   of  

Venezuela.  According  to  Connell  (2005,  p.  848),  protest  masculinity  can  be  defined  as    

 

“[A]   pattern   of   masculinity   constructed   in   local-­‐working   class   settings,  

sometimes   among   ethnically   marginalised   men,   which   embodies   the   claim   to   power  

typical   of   regional   hegemonic  masculinities   in  Western   countries,   but  which   lacks   the  

economic   resources   and   institutional   authority   that  underpins   the   regional   and  global  

patterns”.  

 

This  kind  of  hegemonic  masculinity  in  Venezuela  has  its  subordinate  masculinities,  which  

clearly  exemplified  throughout  the  essay,  is  constituted  by  the  opposition  groups  and  its  

leaders   since   they   are   portrayed   as   ‘homosexual’.   This   local   form   of   hegemonic  

masculinity   is  machista,  has  been   influenced  by  Western  culture  since  colonialism  and  

continues  to  adopt  these  western  discourses  of  masculinity.    

 

However,   this   local   masculinity,   at   the   same   time,   challenges   the   US   hegemonic  

masculinity   embedded   in   neoliberalism.   This   emerging   hegemonic   masculinity   is   a  

cosmopolitan   English-­‐speaking   businessman   dressed   in   designer   suits,   travelling   in  

aeroplanes  and  spending  business  trips  in  hotels  that  can  make  all  this  happen  thanks  to  

his  neoliberal  beliefs  of  limited  government  regulation  and  intervention  of  the  economy.  

“This   has   the   additional   effect   of   increasing   the   power   of   the   hegemonic   countries  

within   the  global  political  and  economic  arena,   since  everyone,  no  matter  where   they  

are   from,   behaves   in   the   same   way”   (Kimmel,   2001,   p.   25).   The   emerging   local  

hegemonic   masculinity   in   Venezuela   challenges   this   hegemonic   model   of   masculinity  

brought   by   American-­‐led   globalisation.   As   a   result,   the   socialist   local   model   of  

hegemonic  masculinity  in  Venezuela  is  an  act  of  resistance.  

 

For  this  reason,  Venezuela  and  its  machista  culture,  even  though  regionally  and  locally  

hegemonic  is  considered  to  embed  both  a  complicit  and  subordinate  masculinity  in  the  

global   level;  and  protest  masculinity  on  the  regional  and  local   levels.  Firstly,  Venezuela  

embeds   a   complicit   masculinity   because   by   adopting   discourses   of   hegemonic  

masculinity   derived   and   used   by   Western   culture,   they   reproduce   and   reinforce   the  

oppressive  systems  of  patriarchy,  hypermasculinity  and  homophobia  (Connell,  2005,  p.  

79).  Secondly,  Venezuela  also  embeds  a  subordinate  masculinity  in  relation  to  western  

hegemonic   masculinity   because,   even   though   it   successfully   adopts   discourses   of  

masculinity,  the  local  meaning  of  hegemonic  masculinity  in  the  country,  and  perhaps  the  

region,   is   changing   since   it   is   culturally   and   historically   specific.   It   is   a   subordinate  

masculinity   because   socialist   ideology   is   rejected   by   American   neoliberalism   and   it   is  

categorised   as   inferior   and   barbaric,   just   as   the  men   in   the   country   that   support   this  

ideology.   Thirdly,   on   the   regional   and   local   level,   Venezuela   is   a   protest   masculinity  

because  it  is  an  act  of  resistance  enacted  by  marginalised,  lower-­‐class  men,  represented  

by   the   current   government,   against   the   imposition  of  American  neoliberal   hegemonic  

masculinity.  

 

Venezuela  is  a  very  interesting  case  for  exploring  the  relations  between  masculinities  on  

a  global  level  and  the  possibility  for  change  in  the  meaning  of  hegemonic  masculinity  on  

a  regional  and  local  level.    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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