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Sep t embe r 16 , 2021 | PAGE 2

BLURRED LINES: DISTRIBUTIONPEPSICO’S SELF-DISTRIBUTION ENTITY FOR HARD MTN DEW EMERGESBLUE CLOUD OUTFIT REGISTERED IN AT LEAST 16 STATES. FEDERAL PERMITS FILED

Registrations filed in at least 16 US states for new corporate entities called Blue Cloud Distribution will be used to distribute Hard Mtn Dew, PepsiCo has confirmed to BD. Blue Cloud’s route-to-market in those states will include a ‘mix of PepsiCo bottlers, local beer distributors, and Blue Cloud operations,’ a PepsiCo spokeswoman also said. More states could come. Last month, PepsiCo announced the product’s expected launch in early 2022 in collaboration with Boston Beer. PepsiCo surprised beer distributors and industry watchers by saying it planned to create a wholly owned and licensed alcohol distributorship to sell, deliver, and merchandise the product. The move is unusual for a major non-alcoholic beverage producer in the US.

C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

We’ve added a new category to the Beverage Digest Awards. Best Powdered Functional Beverage.

In January, I wrote about the emergence of single-serve powdered beverages and one analyst’s view that the

category could become a disruptive force. In April, I published a Q&A with the CEO of Nuun, which markets

functional beverage tablets and mixes. Weeks later, Nestlé Health Science agreed to acquire Nuun.

All the while, an increasing flow of functional beverage samples have come across my desk in powdered

form – Celsius, Liquid IV, Hydrant, SunWink, Dandy Blend, Four Sigmatic, Rutual, Mud/WTR, and even Propel

and Gatorade Zero.

The format can have a distribution advantage as freight costs soar, since the heavy and bulky water

component is not shipped but mixed in by the consumer after purchase. For upstart functional brands, the

powders are a great way to deliver ingredients ranging from vitamins to mushrooms. For consumers, single-

serve powders are convenient and customizable. Powders go well with reusable water bottles in this era of

sustainability.

Of course, for bottlers and other direct store beverage distributors, how and whether they handle

these products will have to be sorted out.

A big part of our mission at Beverage Digest is to help readers stay outside

their silos. When we see trends emerging, we illuminate them in these pages and

reflect them in our awards, so you are aware before you have to be. This is one of

those times.

-- Duane Stanford, Editor & Publisher

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C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

DETAILS. The existence of some of the state registrations was first reported by Beer Marketer’s Insights. Of the 16 state corporate entity registrations located by BD, six list an address inside a White Plains, NY post office that is a 15-minute drive from PepsiCo headquarters in Purchase, NY. At least one registration describes the business as “beer and ale merchant wholesalers.” Two registrations list the names of regional PepsiCo sales executives. At least seven of the state-registered businesses also have been issued wholesaler permits by the US Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB), according to federal records. Those seven permits all list addresses that are PepsiCo distribution or manufacturing facilities, according to Google searches. The TTB enforces federal laws related to alcohol production, importation, and wholesale distribution.

BACKGROUND. Beverage alcohol sales in the US are regulated state-by-state. Most states use some form of what is known as the three-tier alcohol distribution system. While there are exceptions depending on the state, the three-tier structure generally prohibits vertical ownership of producers, wholesale distributors, and retailers. Blue Cloud Distribution falls under the wholesale distributor tier. Assuming the entity is PepsiCo controlled and will distribute Hard Mtn Dew, PepsiCo could not also produce that product in most states. However, there is a work-around for PepsiCo to stay within the three-tier mandates. PepsiCo has confirmed it will sell concentrate to Boston Beer. The brewer will develop the Hard Mtn Dew formula and use the concentrate from PepsiCo to manufacture the finished alcoholic product. Boston Beer then will sell that finished product to PepsiCo’s distribution arm, which would reap the distribution margin. Boston Beer is run by President and CEO Dave Burwick, who previously spent 20 years at PepsiCo.

PRODUCT RECAP. Hard Mtn Dew, based on Mtn Dew’s flavor profile, will be a flavored malt beverage (FMB) containing 5% alcohol by volume. The product will launch in regular, black cherry, and watermelon flavors. The drink will not contain sugar or caffeine. Packaging will start with single-serve 24-oz aluminum cans and 12-packs of 12-oz cans, PepsiCo has said.

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C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

PEPSI FOR SODASTREAMAT-HOME SODA MAKER LAUNCHES PEPSI-BRANDED SYRUPS IN CANADA. US LAUNCH NEXT?

PepsiCo’s SodaStream unit has launched a line of do-it-yourself Pepsi and 7Up syrups for the at-home appliance in Canada, moving one-step closer to the US market. Called PepsiCo for SodaStream, the line includes flavored syrups for Pepsi, Diet Pepsi, Pepsi Zero Sugar, 7Up, and 7Up Zero, according to a company statement released by SodaStream Canada. The syrups are sold in sleek 440-ml (14.9-oz) bottles that make about 9 liters of finished soda. SodaStream appliances carbonate tap or filtered water with CO2 from metal canisters. Flavored syrups are then added to the carbonated water. SodaStream Canada GM Rena Nickerson said Bubly drops, launched in the country in May, generated “high double-digit” percentage sales growth for the unit’s flavored syrups business in the last quarter. She added that she is “optimistic” that the Pepsi line will “see even stronger success.”

U.S. NEXT? When asked this week about the possibility of a US launch of the PepsiCo for SodaStream platform, a spokesman told BD, “There are no plans to announce at this time regarding the US market.” Bubly Drops, based on PepsiCo’s sparkling water brand, debuted in the US in November prior to a full launch earlier this year. Last October, SodaStream International CEO Eyal Shohat told BD there were “no concrete plans” in the US for a launch of Pepsi-branded carbonated soft drink flavors for the SodaStream device. “I hope it will happen in the next couple of years,” he said then, while not ruling out a 2021 launch.

EVOLUTION. Six years ago, when SodaStream was independent, PepsiCo tested and later abandoned Pepsi and Sierra Mist syrup pods for the device in the US. As previously reported by BD, PepsiCo and its independent bottlers had worked out a plan to share profit from the pods, according to a system source. Another bottling source previously told BD that any future move to sell branded Pepsi or Mtn Dew syrups for SodaStream makers would need to include a similar profit-sharing arrangement with bottlers. In 2018, when PepsiCo acquired SodaStream for $3.2 billion, PepsiCo North America executives told bottlers in a memo that there were no plans to make brands such as Pepsi and Mtn Dew available on the SodaStream system. In Europe, SodaStream launched

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flavor syrups for various PepsiCo brands such as Pepsi-Cola and Mtn Dew in late 2019. Markets at the time included Sweden, Norway, Germany and France, where SodaStream enjoys a strong following. The lineup also included Pepsi Max, Mirinda and 7Up. In the October interview with BD, Shohat said the Europe Pepsi flavor syrups also helped boost the brand’s ready-to-drink sales.

PLASTIC PACKAGINGBALL SURVEY CONCLUDES BOTTLE DEPOSITS, EPR MEASURES BOOST RECYCLING RATES

A report released earlier this year from aluminum packaging maker Ball found that nine of 10 US states with the highest recycling rates for PET bottles and aluminum cans also have deposit return systems, known colloquially as bottle bills. A deposit return system (DRS) requires beverage consumers to pay a deposit at purchase that is refunded when the empty package is returned. The average amount of PET recycled per person in states with a bottle bill is more than 3.5 times greater than that in states without a deposit return system. The rate is more than three times higher for aluminum beverage packages. While bottle bill states cover 28% of the US population, they account for 51% of all aluminum cans and 62% of all PET bottles recycled annually.

LEGISLATION PENDING. INDUSTRY WADES IN. This year, Maine and Oregon became the first states to adopt so-called extended producer responsibility (EPR) laws. The measures require manufacturers of packaged products to pay into a state fund for recycling and waste handling. Similar laws are pending in New York, California, and four other states. Ball’s report said bottle deposit return systems that incorporate extended producer responsibility laws “will deliver the highest recycling rates.” In a joint principles statement issued in June by the World Wildlife Fund and American Beverage, the US soft drink industry’s primary advocacy group, the organizations said “a flexible EPR framework, sensitive to regional differences, would ideally be established at the Federal level.” Federal lawmakers have proposed a “Break Free From Plastic Pollution Act” that includes an industry-funded national EPR program for packaging. Unclaimed bottle refunds would be used to supplement the EPR programs by bottle producers. The core thrust of the proposed legislation is a national 10-cent deposit for all beverage packages. Meanwhile, other advocacy groups are pushing for the introduction as early as this month of competing federal bottle deposit legislation that would strip out EPR and other provisions to boost the chances of passage, the groups have said.

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C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

• At a Jewel Osco in the suburban Chicago community of Bloomington, Coke and Pepsiproducts in 12-packs of 12-oz cans were offered at $2.99 each with the purchase offour. In 2017, Coke, Pepsi and Dr Pepper 12-packs were offered at a Jewel Osco in thesame community at $2.47 each, representing a +21% increase.

• A 2017 circular for a Big Saver Foods in Los Angeles offered 20-packs of 12-oz cans for$4.99, or almost 2.1-cents per ounce. That compares to Coca-Cola 12-packs offered atthe same chain in Los Angeles this year at 3 for $11.99, or 2.8-cents per ounce. Also ofnote, Pepsi 12-packs of 12-oz cans were offered at 3 for $8.99, or $2.99 each – whichrepresented a $1 price gap per 12-pack to Coke’s 3 for $11.99 offer in the same circular.

• At a Louisville Kroger, Coke, Pepsi, and Big Red 12-packs or 12-oz cans were offered thisyear at 4 for $12. In 2017, the same deal at the chain in the same community was $11,a +9.0% increase.

ON THE AISLELABOR DAY SUPERMA3KET AD REVIEW REFLECTS ELEVATED SOFT DRINK PRICING

At Chicago Jewel Osco, Coke, Pepsi 12-packs 21% Higher than in 2017.

Coke $1 Price Gap to Pepsi for 12-Packs at Los Angeles Chain.

BD reviewed supermarket weekly discount ads at select stores scattered around the country to identify promotional pricing for carbonated soft drinks and other beverages during the Labor Day holiday. The circulars included holiday weekend, Sept. 3-6. In most cases, carbonated soft drink pricing was higher than was seen in a 2017 survey by BD. Coke, Pepsi, and Dr Pepper bottlers have said this year that promotional pricing has waned amid product shortages, elevated consumer demand at grocery retail, and higher costs for everything from ingredients to transportation.

GREEN SHEET. The Green Sheet with this issue details beverage deals found in store circulars covering the Labor Day weekend. Click HERE to jump to Green Sheet.

CSD PRICING ELEVATED. A comparison to similar BD surveys in 2017 and 2018 reflects years of increased carbonated soft drink pricing due to inflation and revenue growth management strategies, as well as reduced promotional activity. Examples:

Sep t embe r 16 , 2021 | PAGE 7

• At a Coral Gables Publix near Miami this year, Pepsi and Mtn Dew products in 12-packs of 12-oz cans were offered at buy 2 for $6.34 each and get 2 free. At the same chain in Coral Gables in 2017, that buy 2, get 2 free deal for the same products was offered at $5.49 per 12-pack purchased. That’s more than a +15% jump.

• The price inflation wasn’t absolute. At a Grand Rapid Meijer store in Michigan, A&W and 7Up 12-packs of 12-oz cans were offered at 3 for $11, the same price as in 2018 at the chain in the same community.

ENERGY DRINKS AT RETAILROCKSTAR, MONSTER POST SHARE LOSES IN 1H 2021. RED BULL, BANG, CELSIUS GAIN

PepsiCo’s US energy drink strategy, centered largely on Rockstar, lost ground at retail during the first half of this year. As shown in the table with this story, Rockstar Energy posted declining volume and dollar sales on +7.4% higher pricing. The brand lost well more than a point of market share by both measures during the first half of 2021. The No. 4 energy drink in the US, Rockstar was acquired by PepsiCo more than a year ago after years of flagging sales. PepsiCo has since invested in distribution, sales, and marketing, relaunching the brand in February of this year. Executives have said the turnaround will be a process that may take time. Elsewhere in PepsiCo’s energy portfolio, AMP also lost dollar and volume share. On a brighter note, Mtn Dew Rise grabbed more than half a share point following a March launch. And No. 3 brand Bang Energy, which is owned by Vital Pharmaceuticals and distributed by PepsiCo, gained volume and dollar share. Double-digit percentage sales gains for the brand followed a -9.1% pricing cut. Bang has terminated its distribution agreement with PepsiCo, effective in October 2023.

MONSTER LOSES SHARE. Coca-Cola-distributed Monster Energy lost volume and dollar share in the US as Monster Beverage wrestled with supply issues, caused in part by a shortage of aluminum cans. The share loss during the first half of 2021 came despite growing sales. Monster Beverage’s NOS, Reign, and Full Throttle also lost volume and dollar share.

CHARGING AHEAD. Red Bull grew volume and dollars by a double-digit percentage while also adding market share. That performance came despite pricing that jumped +7.5%.

C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

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FIT TO GROW. Fitness energy brand Celsius more than doubled the brand’s volume and dollar sales while adding more than half a market share point. The brand, which reached a 1.2 share of the energy category during the first half of this year, has surpassed Monster Beverage’s Full Throttle. Performance energy brand C4, owned by Cellucor, also grew volume and dollars, with sales growth exceeding +150%.

US Energy Drinks at Retail: First-Half 2021

Energy Drinks (Select Trade- Vol Share* Vol Share +/- Vol +/- $ Share* $ Share +/- $ +/- Price +/-

Red Bull 25.5 +1.7 +23.4% 37.0 +1.7 +22.6% -0.7%

Monster Energy Brand ** 16.5 -0.3 +14.1% 13.2 -1.2 +15.4% +1.2%

Bang (VPX; PepsiCo-distrib- 8.7 +0.6 +24.0% 7.8 +0.2 +20.1% -3.8%

Rockstar (PepsiCo) 6.1 -1.8 -11.1% 4.1 -1.4 -12.3% -1.2%

NOS (Monster) 3.3 -0.5 +1.0% 2.6 -0.4 +0.3% -0.7%

Reign (Monster) 2.9 -0.5 -2.7% 2.6 -0.5 -1.3% +1.4%

Celsius 1.2 +0.6 +119.6% 1.2 +0.6 +141.9% +22.3%

Full Throttle (Monster) 0.7 -0.1 +5.4% 0.6 -0.1 +7.1% +1.7%

Mtn Dew Rise*** 0.7 +0.7 NA 0.6 +0.6 NA NA

5-Hour Energy 0.6 -0.0 +10.7% 5.1 -0.3 +9.9% -0.8%

C4 (Cellucor) 0.6 +0.3 +159.5% 0.6 +0.3 +163.5% +4.0%

Dew AMP (PepsiCo) 0.5 -0.3 -20.5% 0.4 -0.3 -17.5% +2.9%

Rip It (National Beverage) 0.4 -0.1 -12.0% 0.2 -0.1 -12.2% -0.2%

Coke Energy (Coca-Cola) 0.3 -0.4 -50.0% 0.4 -0.5 -51.7% -1.7%

Redline (VPX) 0.1 -0.0 +7.9% 0.3 -0.1 -3.4% -11.3%

Private Label 2.6 -0.3 +1.2% 0.3 -0.1 -9.5% -10.7%

Energy Category 100.0 - +15.1% 100.0 - +17.2% +2.1%

* Share columns do not sum to full category.

** Excludes Java, Java Café, Hydro.

*** Launched March 2021

Data: Includes grocery, convenience, drug, mass including Walmart, club, dollar, and military channels.

Note: Table draws from two separate data sources. Data points chosen to provide best possible metrics for brands, companies, categories shown.

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BEVERAGE PRICING UPDATECSD PRICING UP +9.1% IN LATEST 4-WEEK NIELSEN PERIOD AS SUMMER SEASON CLOSES

Carbonated soft drink (CSD) pricing accelerated meaningfully during the final month of the summer selling season, according to the most recent Nielsen retail data ending Aug. 28. The data was published by Goldman Sachs. Category pricing grew +9.1%, which was almost three points higher than the increase achieved during the corresponding 12-week period. As shown in the table with this story, Coca-Cola, PepsiCo and Keurig Dr Pepper all generated CSD pricing gains that accelerated during the 4-week period. The higher pricing helped offset volume declines for the category, as well as for all three major soft drink makers. (The retail data referenced covers the grocery, convenience, drug, dollar store, mass including Walmart, military, and club channels.)

ACCELERATED ENERGY PRICING BLUNTS GROWTH. Pricing growth for the energy drink category accelerated to +3.6% in the 4-week period, compared to +2.9% during the 12-week period. However, category volume and dollar sales growth decelerated, ending up at +7.8% and +11.7% respectively in the 4-week period. Monster Energy’s volume and dollar growth also decelerated, while Red Bull’s growth by those measures accelerated. PepsiCo’s energy portfolio, led by Rockstar, fell -9.3% by volume and -4.6% by dollars after +5.2% higher pricing, which outpaced the category. Volume and dollar sales for Bang Energy grew +7.8% and +6.8% respectively, as pricing fell -1.0%.

BODYARMOR SHAVES PRICE, MAINTAINS DOUBLE-DIGIT GROWTH. PepsiCo (Gatorade) and Coca-Cola (Powerade) accelerated pricing gains in the 4-week period compared to the 12-week period, reaching +16.6% and +12.3% respectively. The higher pricing drove down

Energy Drink Pricing Accelerates to +3.6%. Bang Energy Pricing Down.

Sports Drink Pricing Soars +17% Higher Driven by Gatorade, Powerade as BodyArmor Drops.

Retail Carbonated Soft Drink Pricing Growth by Company

Period Ending Aug. 28, 2021

4-Wk 12-Wk 52-Wk

Coca-Cola +10.5% +7.0% +5.5%

PepsiCo +7.0% +4.3% +5.0%

Keurig Dr Pepper +8.0% +6.5% +5.6%

National Beverage +7.4% +6.3% +7.8%

Private Label +2.4% +1.8% +3.2%

Total CSD +9.1% +6.4% +6.1%

Sep t embe r 16 , 2021 | PAGE 10

volume by -6.1% for PepsiCo and -12.8% for Coca-Cola during the 4-week period. Dollar sales for PepsiCo grew +9.5% while Coca-Cola declined -2.1%. BodyArmor pricing declined -3.5%, helping boost volume by +54%. The combination generated dollar growth of +49%. The total sports drink category at retail grew almost +15% by dollars, after pricing jumped more than +17%, easily offsetting a -2.3% volume decline.

TERRITORY CHANGES AND DEALSCoca-Cola has sold the previously discontinued Odwalla juice and smoothie brand

to Full Sail IP Partners, the latter company announced Tuesday. The deal does not include production and delivery, Reuters reported. Full Sail is a joint venture between private equity firm Warburg Pincus and brand licensing consultant LMCA. Warburg Pincus has $64 billion in assets under management, according to the firm’s website. LCMA works with companies ranging from Compaq and Kodak, to Fruit of the Loom and Roto-Rooter, according to the company’s website.

Latin America bottlers Coca-Cola FEMSA and Coca-Cola Andina have teamed up to acquire Brazilian beer brand Therezópolis.

Nootropic beverage brand NERD Focus has signed on with Glazer’s Beer & Beverage for

distribution in San Antonio.

PEOPLEFormer PepsiCo executive Tom Bené has been named president and CEO of alcohol

distributor Breakthru Beverage Group, which operates in the US and Canada. His tenure begins Oct. 4. Bené was most recently president and CEO of the National Restaurant Association. Before that he was chairman, president and CEO of food distributor Sysco.

Former Keurig Dr Pepper and PepsiCo consumer insights executive Lindsey Gladden has joined Zappi, a consumer testing platform helping brands evaluate advertising and innovation initiatives.

C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

Tom Bené, Breakthru Beverage

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PepsiCo marketer Michael Smith has left the company to become CMO at Atlanta-based Lemon Perfect. The 10-year PepsiCo veteran most recently served as head of marketing communications for the Water+ portfolio.

BRIEFSIn its first earnings report since the acquisition of Coca-Cola Amatil, the newly named

Coca-Cola Europacific Partners (CCEP) reported second-quarter currency-neutral revenue growth of +51.5%, which was far higher than the roughly +37% growth expected by analysts. Organic volume grew +42%, also higher than expected.

Canada-based Flow Beverage reported a third-quarter net revenue gain of +79% to CA$12 million. The earnings report was the company’s first since going public on the Toronto exchange. Flow attributed the gains to increased retail and e-commerce sales, as well as increased sales of co-packing services. The company lost almost $8.3 million on an adjusted EBITDA basis,

according to the report. The company said year-over-year EBITDA losses are expected to decrease by 45% to 50% during fiscal year 2022.

PepsiCo on Wednesday unveiled a new strategic platform called pep+ (or pep Positive) that will guide business growth within the company’s global sustainability goals. In a statement, CEO Ramon Laguarta said pep+ is a “fundamental transformation of what we do and how we do it to create growth and shared value with sustainability and human capital at the center.” According to PepsiCo, the strategy includes three key pillars covering agriculture, the company’s value chain, and product evolution to make the company’s offerings “better

C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

for the planet and people.” The company also announced a new goal to cut virgin plastic per serving by 50% across the global food and beverage portfolio by 2030, compared to 2020. PepsiCo intends to do that by using 50% recycled content in plastic packaging and scaling the do-it-yourself SodaStream business globally.

Nestlé-owned premium alkaline bottled water brand Essentia has introduced a 2-gallon refrigerator box to offer

consumers a more sustainable package that can also be used for convenience, the company said.

The Consumer Brands Association, which counts Coca-Cola, PepsiCo, and Keurig Dr Pepper among its members, asked President Joe Biden and his administration to answer questions quickly and anticipate challenges when it comes to an emergency Covid-19 mandate that employers with 100 or more workers require vaccines or regular testing.

Aluminum prices have climbed by a third this year to the highest levels in 10 years on the London Metal Exchange, according to a recent report by the Wall Street Journal.

Nuun has made another launch push for a new single-serve beverage powder called Immunity3 that contains electrolytes, vitamins, and prebiotics. The product debuted on social media earlier this year.

PepsiCo’s Mtn Dew has introduced a Thrashed Apple flavor exclusively at Kroger-owned supermarket banners across the US.

Sep t embe r 16 , 2021 | PAGE 12

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Phone: (404) 444 1848. Website: www.beverage-digest.com. Email: dstanford@beverage-digest.com.

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C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

C O P Y R I G H T N O T I C E : F O R Y O U R E X C L U S I V E U S E .D O N O T C O P Y O R R E D I S T R I B U T E .

Monster Beverage has begun a limited release of its True North Energy Seltzer. The brand will be taken national next year, the company has said. The 12-ounce sleek aluminum cans are textured, like packages for other Monster Energy variants. Flavors are Mandarin Yuzu, Watermelon Mist, Cucumber Lime, Grapefruit Lemonade, White Peach Pear, and Black Cherry. Ingredients include panax, ginseng, green coffee caffeine, zinc, green tea, guarana, and guayusa. The brand has no sugar, calories, sweetener, artificial flavors, or artificial colors.

Fiji Water is the Official Water Partner for the Primetime Emmy Red Carpet and Awards ceremony for the eight consecutive year. The brand will debut new packaging that includes an enlarged version of the bottle’s signature hibiscus flower.

THE GREEN SHEET

Brand* Package DealCoke, Sprite 12-pk, 12-oz cans $2.99 ea (buy 4)

Coke, Sprite 8-pk, 12-oz bottles $2.99 ea (buy 4)

Pepsi, Dew, Crush 12-pk, 12-oz cans $2.99 ea (buy 4)

Pepsi, Dew, Crush 8-pk, 12-oz bottles $2.99 ea (buy 4)

Dr Pepper, 7Up, Canada Dry 12-pk, 12-oz cans $4.99 ea (buy 4)

Dr Pepper, 7Up, Canada Dry 8-pk, 12-oz bottles $4.99 ea (buy 4)

Coke, Sprite 6-pk, 16.9-oz bottles 3 for $10

Sparkling Ice (Talking Rain) 17-oz bottle 5 for $5

LaCroix (National Beverage) 12-pk, 12-oz cans 2 for $8

Bubly (PepsiCo) 12-pk, 12-oz cans 2 for $9

Spindrift 8-pk, 12-oz cans $4.99 ea

Evolution Fresh juice 11-oz bottle 2 for $6

Health-Ade Kombucha 16-oz bottle 2 for $6

Kevita Kombucha (PepsiCo) 15.2-oz bottle 2 for $5

Tazo Tea 42-oz multi-serve $2.99

La Colombe Draft Latte 9-oz can 2 for $3

Snapple (Keurig Dr Pepper) 16-oz bottle 5 for $5

Polar Seltzer 1-ltr bottle 5 for $5

Evian 1-ltr bottle 3 for $5

Bai (Keurig Dr Pepper) 18-oz bottle 3 for $5

Adrenaline Shoc 16-oz can 3 for $5

Powerade (Coke) 28-oz bottle 79 cents

Voss 28.7-oz bottle 2 for $5

Electrolit 21-oz bottle 2 for $5

5-Hour Energy Shot 2 for $5

3D energy drink 16-oz can 3 for $5

Brand* Package DealCoke, Sprite, Fanta 12-pk, 12-oz cans 3 for $11.99

Pepsi, Crush, Manzanita Sol 12-pk, 12-oz cans 3 for $8.99

Squirt, 7Up, Canada Dry 12-pk, 12-oz cans 3 for $11

Squirt, 7Up, Canada Dry 6-pk, 7.5-oz minicans 4 for $10

Squirt, 7Up, Ca.Dry, Sunkist 6-pk, .5-ltr bottles 3 for $9

Squirt, 7Up, Canada Dry Bold 2-ltr bottle 99 cents

Polar Seltzer 12-pk, 12-oz cans 3 for $11

Canada Dry Mixers 2-ltr bottle 4 for $5

Dasani (Coke) 24-pk, 16.9-oz bottles 2 for $9.99

Electrolit 21-oz bottle 2 for $4

Vita Coco 500-ml bottle 2 for $4

Evian 1-ltr bottle 2 for $4

September 2021Page 1/2

Los Angeles, Big Saver Foods

Bloomington, IL (Chicago), Jewel Osco

Labor Day Pricing SurveySelect Store Circulars Covering Holiday Weekend of Sept. 3-6, 2021

THE GREEN SHEET

Louisville, KrogerBrand* Package DealCoke, Pepsi, Big Red 12-pk. 12-oz cans 4 for $12

Coke, Pepsi, Big Red 8-pk, 12-oz bottles 4 for $12

Pepsi, Mtn Dew 24-packs, 12-oz cans $7.99

Bubly 8pk, 12-oz cans 3 for $10

Waterloo Sparkling Water 8-pk, 12-oz cans 3 for $11

Sparkling Ice 17-oz bottle 88 cents

Propel (PepsiCo) 24-oz bottle 88 cents

AHA (Coke) 8-pk, 12-oz cans 3 for $10

Grand Rapids (Michigan), MeijerBrand* Package DealCoke, Pepsi, 7UP 2-ltr bottle $1

Coke 6-pk, 16.9-oz bottles 2 for $7

A&W, 7Up 12-pk, 12-oz cans 3 for $11

A&W 6-pk, 16.9-oz bottles 2 for $5

Canada Dry, 7Up 6-pk, 7.5-oz minicans 2 for $5

Polar Seltzer 12-pk, 12-oz cans $2.99

Bai, Bai Boost 18-oz bottle 4 for $5

Evian 6-pk, 16.9-oz bottles $4.99

Red Bull 12-pk, 8.4-oz cans $18.99

BodyArmor 16-oz bottle $1

Vitaminwater (Coke) 20-oz bottle $1

Sparkling Ice 17-oz bottle $1

Lifewtr (PepsiCo) 23.6-oz bottle $1

Bolt24 (PepsiCo) 16.9-oz bottle $1

Peace Tea (Coke) 23-oz can $1

Rockstar Energy (PepsiCo) 16-oz can $1

Core 30.4-oz bottle $1

Lipton 12-pk, 16.9-oz bottles $4.99

Pure Leaf 6-pk, 18.5-oz bottles $4.99

Brand* Package DealPepsi, Mtn Dew 12-pk, 12-oz cans Buy2($6.34 ea),Get2 Free

Coke 6-pk, 16.9-oz bottles Buy2($6.15 ea),Get2 Free

Coke 2-ltr bottle Buy 2, Get 2 Free

Sparkling Ice 17-oz bottles 10 for $9

Snapple 6-pk, 16-oz bottles Buy2($7.49ea),Get2 Free

Essentia 1-ltr bottle Buy1($2.35),Get 1 Free

Polar Seltzer 12-pk, 12-oz cans Buy1($5.15),Get 1 Free

Celsius 12-oz can Buy 2($2.19), Get 1 Free

September 2021Page 2/2

Coral Gables (Miami), Publix