relsci.com: a rolodex on steroids - crain's new york business

BY MATT CHABAN

The three-year-old Brooklyn BridgePark, with its lagoon, merry-go-round, twisting wooden suspensionbridge, grassy knolls and ball fields, isdrawing more than throngs of visitorsthis spring.Dozens of developers fromaround the world are queuing up for apiece of the action on the park’s pe-riphery on three different sites.

Just north of theBrooklyn Bridge,10 teams of top re-tailers and buildershave submittedplans to transformthe long-derelict19th-century Em-pire Stores ware-houses into a bustling shopping andoffice hub.

Similarly, four blocks east, past theManhattan Bridge, 11 big-name de-velopers are vying for the right to builda residential tower with as many as 130luxury units on a vacant lot. The win-ners in both contests are expected to beannounced by Labor Day.

Meanwhile, the area’s largest land-lord, the Jehovah’s Witnesses, is mar-keting several of its biggest properties.Among those potentially interested inbuying, according to sources close tothe sales effort, is the Related Cos.—developer of everything from Manhat-tan’s ritzy Time Warner Center to thevast Hunter’s Point South middle-in-come apartment complex in Long Is-land City, Queens.

“It certainly seems like we’ve creat-ed a place they’re all interested in in-vesting in,” said Regina Myer, presi-dent of Brooklyn Bridge Park, the cityentity overseeing development and

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VOL. XXIX, NO. 23 WWW.CRAINSNEWYORK.COM

See PARK on Page 24

CRAIN’SNEW YORK BUSINESS®

JUNE 10-16, 2013 PRICE: $3.00

CRONUTCRAZE MADEFRENCH CHEFPRINCE OFPASTRIESPAGE 7

REPORT HEALTH CARESmall businesses that want insurance mayfinally have a way to pay for it PAGE 13

THE LISTLargest NY area hospitalsPAGE 15

SIX DEGREES:Relationship Sciencecombs the Web tosee how you areconnected withwhom you want tomeet.

11NUMBER OFBIDDERS vying tobuild anapartment towerby the water at John Street

RelSci.com:a Rolodex on steroidsSo you wanna meet the biggestbigwigs in business? NealGoldman found a way

BY MATTHEW FLAMM

The biggest advantage to creating a business net-working tool may be that the inventor gets todrum up business with it, too.

That’s what veteran entrepreneur Neal Gold-man is doing with his new business networking

startup, Relationship Science, whichis something like an influencers’Rolodex plugged into a Bloombergterminal.

With a database of more than 2million names and 1 million organi-zations, RelSci compiles board and

association memberships, school backgrounds, po-litical and charitable donations, job histories andmany other data sets to map paths among peopleacross the business world.The idea is to pinpoint aconnection—through a form of six degrees of sep-

See BIGWIGS on Page 22

CONTENT ISKING ASTECH M&AHEATS UPDIGITAL NY:PAGE 5

Park sowsseeds forBrooklynland grab Developers queuingup for right to developthree sites borderingwaterfront greenspace

ELECTRONIC EDITION

2 | Crain’s New York Business | June 10, 2013

A RUN ON SAC. As of the June 3 dead-line, investors were said to haveyanked more than $1.7 billion fromSAC Capital Advisors, the hedgefund under investigation for insidertrading. But founder Steven Cohentold employees that the firm will sur-vive.Wall Street stands to lose $1 bil-lion in trading commissions, financ-ing fees and other payouts if he iswrong. … YES, THEY CAN HEAR YOUNOW.The U.S.government admittedit has been reviewing phone recordsof Verizon Communications cus-tomers for about sev-en years. The Na-tional SecurityAgency required thetelecom giant to pro-vide detailed callrecords for all its cus-tomers, according toa top-secret court or-der. In public-relations mode, Veri-zon said it valuescustomer privacy andthat it isn’t happyabout the situation.The Obama admin-istration also fessedup to secretly collect-ing information onforeigners from big Internet compa-nies like Google and Facebook. … AFLURRY OF TECH NEWS. Financialnews giant Bloomberg LP launcheda $75 million venture-capital fund,to be based in San Francisco. NewYork City firms Codecademy and

Errplane were among its first bene-ficiaries. Meanwhile, potential suit-ors started courting 3-D printer firmMakerBot Industries, a four-year-old startup valued at $300 million.Also, Facebook inked a deal to dou-ble its Manhattan presence with anew Frank Gehry-designed100,000-square-foot office at 770Broadway.Finally,game maker Zyn-ga announced plans to shutter itsNew York office and slash 18% of itsstaff. … SCREENING LADY LIBERTY.Security screening of visitors to the

Statue of Liberty willremain in BatteryPark City, where ithas operated sincejust after the 9/11terrorist attacks.TheNational Park Serv-ice dropped its planto move screening toEllis Island after Po-lice CommissionerRay Kelly and Sen.Charles Schumerdecried the plan as asafety lapse. Thetourist attraction,battered by Super-storm Sandy, will re-open July 4. …

FOREIGNERS TAKE A BITE OF GMBUILDING. Zhang Xin, a prominentChinese developer, and a companycontrolled by Moise Safra, a Brazil-ian banking magnate, bought a pieceof the General Motors Building.They paid more than $700 million to

a group of Middle Eastern sover-eign-wealth funds for a 40% stake inthe tower, marking one of the largestU.S. real estate deals by a Chinese in-vestor. Boston Properties still con-trols the property, which is home toFAO Schwarz. … NYC PARKS TAKENO. 2. Gotham’s parks system wasrunner-up to Minneapolis’ in a Trustfor Public Land report that weighedpark size and city spending on greenspaces. The median size of a park inNew York is 1.06 acres, comparedwith Minneapolis’ 6.51 acres.

vol.xxix,no.23, june 10,2013—Crain’s New York Business (issn 8756-789x) is published week-ly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by CrainCommunications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at NewYork, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s NewYork Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912.for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 oneyear, $179.95 two years. (GST No. 13676-0444-RT)©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved.

FYICRAINSNEWYORK.COM

The FoundingFathers

‘would nothave been soeager to opentheir mouths

for royalinspection’

—Justice Antonin Scalia, indissent to a ruling that

allows police to take DNAfrom people under arrest

STORIES TO WATCH THIS WEEKJune 11: MayorBloomberg unveilsCity Hall’s long-term plans torebuild post-Sandy.

June 12: CityCouncil is expectedto override paid-sick-leave veto.

June 12: PVHCorp., owner ofCalvin Klein,reports earnings.

June 13: NYAttorney Generalhosts smartphonesummit to address‘Apple-picking.’

EDITOR’S NOTE

Warts and allSome weeks we are error-free, aflawless jewel of journalism. Lastweek was not one of those weeks,judging by the novellas in ourcorrections box below. Our June 3story on some of the past businesspractices of billionaire mayoralcandidate John Catsimatidisdescribed his immigrant father as awaiter; he actually was a busboy

who occasionally waited tables. We got wrong thestoried source of the $10,000 loan that young Mr.Catsimatidis used to become a grocer and make hisfortune. And on. And on. A lengthy Crain’s articlewith hundreds of facts in it had about a half-dozenancillary assertions that needed correcting. Well,that’s not a little thing if you are the subject of astory, no matter its length. And our corrections thisweek aren’t a little thing to me, which is why I’musing my oversize type to emphasize the tiny type toreaders. As I tell reporters and editors: Stop, take abreath, look hard at that fact and assume it could bewrong. Contact the source to confirm or correct. Onto the next fact. And so here we are: another week,another opportunity to get it right.

Glenn Coleman

—amanda fung

HOORAY!

A GROUP of 100 Brooklyn students gotkicked off an AirTran flight after theyrefused to sit down and stow theircellphones.

SOURCE DINNER ---------------------------------3IN THE BOROUGHS---------------------------3IN THE MARKETS----------------------------------4THE INSIDER -----------------------------------------------6BUSINESS PEOPLE---------------------------7SMALL BUSINESS ------------------------------9OPINION --------------------------------------------------------10STEVE HINDY------------------------------------------11GREG DAVID--------------------------------------------11REPORT: HEALTH CARE----------13THE LIST---------------------------------------------------------15CLASSIFIEDS -----------------------------------------20REAL ESTATE DEALS-------------------23

THIS WEEK IN CRAIN’S

NEW YORK, NEW YORKFor years, NYC has been atough market for musicfestivals. But one mightfinally be a keeper. P. 25

CORRECTIONS

John Catsimatidis’ father was a busboy who occasionally waited tables. Mr.Catsimatidis got into the grocery business when he received a $10,000 stake in asingle store from the owner’s nephew, whom he paid back over time. Mr. Catsimatidisaccumulated a network of nearly 300 Kwik Fill and more than 70 Country Fair gas-station locations after buying United Refining. His first venture into aviation involvedbuying and leasing a fleet of corporate jets. He later bought Capitol Airlines andultimately sold it to new owners who put the airline into bankruptcy. Mr. Catsimatidiswent to bankruptcy court to retrieve the planes he was leasing to the company. UnitedRefining specializes in refining heavy crude extracted from the oil fields of northernCanada. These facts were misstated in the June 3 “The Cats conundrum.”

SHoP Architects’ first office was on West 37th Street in Manhattan. The firmabandoned work on a redevelopment of Madison Square Garden before going to workon the Barclays Center. Principal Gregg Pasquarelli attended as many as 114 publicmeetings on the East River Esplanade. The former Domino Sugar refinery inWilliamsburg, Brooklyn, was rezoned for 2,200 apartments. These facts weremisstated in the June 3 “They get tough projects built.”

Nest Fragrances sources some of its product components, such as glass, overseas,and manufactures candles, soaps, perfumes, lotions and other products in the U.S.This information was misstated in the June 3 Top Entrepreneurs profile “Scent makerenjoys the sweet smell of success.”

A NEW STUDYnamed the BigApple No. 1among 120global cities forattractingcapital,business, talentand visitors.

OY VEY!

Green lights galore formayor’s new taxi plans

It was a “hail” of a week for Mayor MichaelBloomberg.

Two successive court rulings hit the gas onthe city’s strategy to transform the taxi industry.The first allows the mayor to expand livery cabservice in the outer boroughs and northernManhattan, and the second implements a pilot project for “e-hail” smartphone apps.

The outer-borough street-hail plan is the more significant of the two rulings, evidenced by themayor’s decision to hold a celebratory press conference in front of one of the new apple-greenlivery cabs expected to become ubiquitous outside of Manhattan’s central business district.Thepowerful yellow-cab industry, represented by the Metropolitan Taxicab Board of Trade, had suedto block the plan, and the mayor relished its defeat.

“I’m glad to say the special interests have lost,” he boasted.Meanwhile, tech firms like Uber and Hailo tooted their horns over a judge’s decision to lift the

restraining order on testing e-hail smartphone apps. For months, techies eager to break into thecity’s lucrative market complained about how the constant legal hurdles hurt their businesses.

But possible detours await.The state’s Court of Appeals has yet to rule on the livery industry’sclaim that e-hail apps cut into their business of prearranged rides.

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—andrew j. hawkins

BY LISA FICKENSCHER

Bob Unanue, president of GoyaFoods Inc., may be the country’smost understated chief of a $1 bil-lion business.

The 59-year-old executive from

Wyckoff,N.J., shuns big titles.“Wedon’t use CEO,”he said over dinnerat a Manhattan restaurant. After-ward, he rushed back across theHudson River to join the night-shift workers’Memorial Day week-end barbecue at Goya’s headquar-ters in Secaucus, N.J.

Mr. Unanue’s common touchcontrasts with Goya’s lofty finan-cials. It is the largest Hispanic-owned food company in the U.S.,with more than $1 billion in revenue, and the 23rd-largest pri-vately held company in the area, ac-cording to Crain’s.Mr.Unanue con-tinues to grow its operations withtwo new facilities being built in Jer-

sey City, soon to be the company’snew headquarters, and Houston, ata cost of nearly $200 million.

“These are pretty big undertak-ings for us and represent the largestinvestment in the company’s histo-ry,” said Mr. Unanue.

Since Goya was founded 77years ago as a specialty distributorserving Hispanic immigrants inNew York, the business has trans-formed into a manufacturer and na-tional conglomerate whose signa-ture cans of beans are sold in bigsupermarket chains across thecountry. Some 35,000 stores in theNew York metropolitan area alonecarry Goya products.

At the same time, the companyhas retained its family roots, as thefourth generation joins Goya’s ranks.Among Mr. Unanue’s closest col-leagues are 16 members of his fami-ly, including three of his six children.

He tells Crain’s how Goya hasevolved over the decades and what’sin its future.

How did you rise to the top of thecompany over your five siblings andcousins?I’m one of the older siblings,so I gotan earlier start in the company.When I was 10 years old, I workedon the production line, packing

Third-gen beancounter talks $200Mexpansion, discoverspouches are OK, too

Rowing club reunitesneighborhood withforgotten waterways

BY CARA EISENPRESS

Bicycles aren’t the only personal-transit mode experiencing a newpopularity this summer.

At noon on alternating Saturdays,a group of hearty Brooklynites beginthreading their way along a water-front stacked with steel shipping con-tainers to a small dock on NewtownCreek in Greenpoint.There they donlife preservers,board a score of bright-ly hued canoes and kayaks—the en-tire North Brooklyn Boat Clubfleet—and bravely paddle out into themurky waters of the waterway beforeswinging out onto the East River.

True,the creek ranks as one of thelargest Superfund cleanup sites inthe nation, the legacy of the decadeswhen the waterway was lined withoil refineries, but many locals can’twait to dip their paddles in it.

“We’re bursting at the seams withexcitement,” said Jens Rasmussen,an actor who last year was one of agroup of 10 who founded the club ata temporary site on Ash Street at thefoot of the Pulaski Bridge, donatedby Broadway Stages, the video pro-duction studio that owns the land.

Locals findrebirth asmariners

IN THE BOROUGHSBROOKLYN

BY ANDREW J. HAWKINS

For Gov. Andrew Cuomo, resist-ance to his plan to legalize casinogambling in New York is attributa-ble to the scary wording of a pollquestion. But the reality is far morecomplex than the governor may bewilling to admit. The casino debateis rife with conflicting and overlap-ping agendas.

Voters, however, will play the fi-nal card. Only 48% of New Yorkersthink changing the state’s constitu-tion to allow casino gambling is agood idea, according to the latestQuinnipiac poll. Asked about the

lackluster support for his proposal,formally unveiled last week andscheduled for a public referendumthis November, Mr. Cuomo said hewas unsurprised.

Mr.Cuomo paraphrased the poll

question and New Yorkers’ responsein a radio interview last week: “ ‘Doyou want to change the state consti-tution to do gambling?’ ‘No, thatsounds bad.’That’s not an attractiveproposition.”

But then he admitted, “Andthat’s technically what we wouldhave to do.”

The governor, who shies awayfrom using the word “gambling” todescribe his plan,indicated that NewYorkers would respond more favor-ably to the casino question when of-fered some context. Given the pro-liferation of racetrack casinos, orracinos,across the state,he said mostresidents would agree that “we al-ready have gaming in New York.”

Still, Mr. Cuomo faces a steepclimb in his quest to persuade firstthe Legislature and then the publicto embrace his plan, which beginswith three upstate casinos. It wouldprohibit any casino from being builtin New York City for five years, andwould tax casino revenue at 25%—much lower than the current rate forracinos, but several times more thancasinos in other states pay.

See GAMBLING on Page 24

Cuomo bets gambling bill willpass before end of the month

See SOURCE DINNER on Page 26

NYC moratorium,lower tax rate irksome players; memotakes aim at Genting

Only 48% ofvoters favor anamendment toallow casinos

See RISING TIDE on Page 19

SOURCE DINNER: BOB UNANUE

HE PAID HIS DUES:Goya President BobUnanue got his startworking “on theproduction line.”

Goya grows beyond Hispanics

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STATS AND THE CITYEMERGENCY BREAKS: Because of Sandy, the MTA will close the R train’sMontague tube for at least a year and the G for five weeks and 12 weekends.

81%ON-TIME ARRIVAL rate for the G, ranking

second in the system

ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY

by Emily Laermer

$100M+ESTIMATED COST of repairing the

5,000-foot-long Montague tubebetween Brooklyn and

ManhattanSources: MTA, U.S. Department ofTransportation, Straphangers Campaign

June 10, 2013 | Crain’s New York Business | 3

isto

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LISTEN to a discussion at CrainsNewYork.com/podcasts

65KDAILY

PASSENGERSaffected by R train’sclosure—more thanthe Fulton Street stop sees each day

11:40EXPECTED AVERAGEcommute wait time for R passengers,including their newtube-related transfer, up from 6 mins.

38,300PASSENGERS DELAYED by signal failures in the Montague tube each month, up

120-fold sinceSandy


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Lebenthal is backin banking game

IN THEMARKETS

In addition to working on thePfizer deal, Lebenthal last monthhelped Citigroup place $1.35 billion inbonds and helped sell the initial pub-lic offerings of Facebook and casinooperator Caesars Entertainment. The35-employee bank has served as leador co-manager on 20 stock or bondsales so far this year, according toThomson Financial, and has had ahand in 127 this decade.

“I’m relentless when it comes togetting business,”said Chief Execu-tive Alexandra Lebenthal (above), whosaid her firm generated $13 millionin revenue last year and is profitable.

The role of entrepreneur is fairlynew to Ms. Lebenthal, who is 49. In1995, she took over the family busi-ness founded 70 years earlier, but in2001 sold it to a brokerage firmcalled Advest. The Lebenthal namedisappeared a few years later whenAdvest was acquired by Merrill Lynch.

In 2007,she approached a seniorMerrill executive named GregFleming to buy back the name,and heput her in touch with one of themegabank’s lawyers, who asked herhow much she would pay. She of-fered $1,000,and the lawyer accept-ed on the spot. “That made methink maybe I should have offered$100,” Ms. Lebenthal said.

Since relaunching five years ago,Ms. Lebenthal has built thesecond-largest woman-owned fi-nancial institution in the city, ac-cording to Crain’s data. (MurielSiebert’s Siebert Financial Corp. ap-pears to be the largest, with $21million in revenue last year.) Suchsuccess is rare.According to a studylast year by American Express, only20% of finance or insurance busi-nesses are owned by women.

Ms. Lebenthal said there are fewwomen-owned firms because therearen’t many women working on WallStreet to begin with, and even fewerwho can raise the capital should theydecide to start their own business.

One sign her shop is getting sometraction is the repeat business it’sgenerating. In addition to helpingPfizer sell bonds, last month ithelped the company complete thesale of a subsidiary through an IPO.Over the past 12 months,Lebenthalhas also helped take public threecompanies controlled by Apollo Global Management, the giant private-equity firm controlled by Leon Black.

Ms. Lebenthal said she doesn’tknow Mr. Black personally. “But ifyou are a known entity to the fi-nance team at a company,” she said,“it usually leads to other deals.” �

new

scom

by Aaron Elstein

Last week, Pfizer Inc. disclosed it had summoned suchusual suspects as Goldman Sachs and Credit Suisse tosell its $4 billion debt offering to investors. But the

drug giant also enlisted one of Wall Street’s smallest shops tohelp with this mighty endeavor: Lebenthal & Co.

The firm that New Yorkers of a certain age recall for itsTV ads touting the benefits of municipal bonds has, afterabout a decade of dormancy, been reborn as a full-serviceinvestment bank.

$1BAMOUNT OF MONEY thatManhattan-based cosmeticscompany Coty expects to

raise in an initial public offering scheduled for thisweek. No fewer than 20 Wall Street banks havesigned up to help sell the shares to investors.

Tenants and landlords fret assequester cuts hit Section 8

BY MATT CHABAN

Government agencies that adminis-ter Section 8 housing vouchers forlow-income New Yorkers will not is-sue as many as 6,000 new vouchersthat had been planned for this year,while thousands in the system facesubsidy cuts as federal sequestrationsnips $120 million from Section 8.

This represents the first time thehousing subsidy has been severelycut since President Richard Nixoncreated the program through theDepartment of Housing and UrbanDevelopment as a way to help low-income Americans afford—anddevelopers offer—private-marketrentals. The cuts are likely to putlandlords and their tenants in limbo.

Forgoing vouchersSequestration has resulted in

cuts to the three New York agenciesthat administer more than 150,000Section 8 vouchers in the city: theNew York City Housing Authority,the city’s Department of HousingPreservation and Development andthe state’s Department of Homesand Community Renewal.

The cuts will affect not only land-

lords whose tenants receive Section 8vouchers, but also those landlordswho contract directly with HUD ina program known as project-basedSection 8. Some 630 properties with75,000 units subsidized by the Sec-tion 8 program face cuts,which couldlead to rent hikes for tenants or loandefaults for owners who have mort-gages backed by the program.

For the past two months, the var-ious agencies have been scramblingto figure out a way to collectively ad-dress the cuts. “We think it’s best tohave a unified approach,” saidMirza Orriols, acting regional ad-ministrator for HUD’s New Yorkand New Jersey office.

So far, however, the agencies aretaking different approaches. Facinga $36 million cut, HPD has decidedit will forgo issuing 1,000 newvouchers while changing the for-mula that determines subsidies forthe 37,000 households it still has onthe books. That could reducemonthly subsidies by an amountbetween $100 to $400.

“The real problem is, these areour neediest tenants, the ones whocannot even afford the units in ourdevelopments,” HPD Commis-sioner Mathew Wambua said. OfHPD’s voucher holders, 32% areelderly and 44% are disabled.

NYCHA,with 95,000 vouchers,has not publicly said how it willgrapple with the cuts, but accordingto an insider, the agency will not is-sue as many as 5,000 new vouchers

that it had planned. The housingauthority has not issued vouchers tonew people since 2009 because ofbudgetary problems. Thanks to se-questration’s $70 million hit to theauthority’s voucher program, the is-suance was canceled, though exist-ing voucher holders will be spared,albeit at the cost of greatly depletingNYCHA’s reserves.

Wambua to WashingtonThe state, which has 44,000

vouchers,with about 20% in the fiveboroughs, is losing $22 million, ac-cording to HUD, but the agency re-fused to disclose how that would af-fect voucher holders.

These cuts only carry the agenciesthrough the end of the year, with thehope they will be restored. But thatseems increasingly unlikely.

Mr.Wambua was in Washingtontwo weeks ago lobbying the NewYork delegation to fight for a carve-out for Section 8, the same that air-traffic controllers and meat inspec-tors received after a public outcry.

“It was really depressing, becausethere was relative unanimity thesewouldn’t be restored,” Mr. Wambuasaid.“The discussion quickly shiftedfrom reversing the cuts to managingthem—and preventing more.”

Should the cuts continue,housing officials, having run out ofoptions, said they will have nochoice but to begin rescindingvouchers, expected to number in thethousands. �

Properties totaling75,000 affordableunits face lowerfederal payments

BY JUDITH MESSINA

Content is indeed kingin technology thesedays, according to anew report by Price-waterhouseCoopers

that pegs the race for news, videoand more as one of the key themesdriving tech deals and valuationsthis year.

That’s good news for New York,which has a rich lode of such com-panies, some with enough scale toattract content-hungry acquirers.

New York has more than 80 con-tent companies with at least $5 mil-lion in venture capital, according totech investment bank Gridley &Co. And while most are still youngand small, the recent $1.1 billionTumblr deal shines a light on thosewith well-honed brands and tens ofmillions of demographically desir-able users—companies like Buzz-Feed, Business Insider, EverydayHealth and Gawker Media.

“[Entertainment, media andcommunications] companies [are]fighting for consumers’ time andmoney and strategizing on the mostefficient way to acquire and mone-tize e-content,” wrote Pricewater-houseCoopers entertainment, me-dia and communications dealspartner Bart Spiegel.

Trolling for acquisitionsOther content companies are also

scaling rapidly, including Arkadium,a game company that attracts 10 mil-lion players a day; fashion site Refin-ery29,with 30 million visitors a year;and Complex Media, a group ofmen’s media properties that counts45 million unique users annually.

“Any companies that get scale areacquisition candidates,” said PegJackson, a former NBC executiveand a managing director withMooreland Partners, a Greenwich,Conn., investment bank specializ-ing in M&A for tech companies.“Inthe next few years, I think you’re go-ing to see more acquisitions.”

Whether they build it or buy it,big companies are racing to acquirecontent that can attract and helpmonetize massive new audiences.The growth of broadband and theability to access content—music,video, news, games—anytime, any-where, on any device means thatcompanies have to keep the contentcoming.

Trolling for acquisitions are bigmedia names like Turner Networks,which bought sports site BleacherReport last year, and DreamWorks,which picked up YouTube teenchannel AwesomenessTV lastmonth, paying $33 million for it.

Digital players are also on themake for content. Software maker

Adobe Systems last year paid $150million for New York’s artists’ plat-form Behance. Twitter boughtvideo-sharing site Vine and, inApril,LinkedIn spent $90 million toacquire news aggregation site Pulse.

Still, making money on contentremains a work in progress,especial-ly for consumer-facing companies.For example, Beyond Oblivion, aNew York digital music companywith $87 million in venture capital

and an apparently flawed businessmodel, filed for bankruptcy last year.

Desperation categoryTumblr itself recently shut down

Storyboard, a move that CEODavid Karp attributed to the factthat the community blog didn’t workout as planned,but analysts surmisedthat it was a casualty of a new pushby Tumblr for profitability.

The Yahoo-Tumblr deal may fall

more into the desperation category.Yahoo, keen to develop a younger,free-spending audience, dropped$1.1 billion to pick up a highly pop-ular but revenue-challenged prop-erty. Other buyers, say Silicon Alleyveterans, are likely to be stingier.

“The biggest and best buyers aretraditional media companies, andthey’re not known to pay huge mul-tiples,” said Pratik Patel, managingdirector and chief digital strategist

for Gridley & Co.But if Yahoo succeeds in turning

Tumblr into a moneymaker, it coulddrive the content stakes even higher.

“People are going to watch veryclosely how Yahoo [absorbs Tum-blr] into a first-generation digitalmedia company,” Mr. Patel said. “Itwill shine a spotlight on how youmonetize this type of scale, and as itgets proven out, it will help the en-tire business.” �

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Big media names eyeNY news and videostartups in quest tofeed broadband beast

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But business interests remainconcerned about a number of bills,among them a measure to guaran-tee a prevailing wage to serviceworkers hired by utility companies.

The Senate Labor Committeevoted to move the bill to the FinanceCommittee last week, where it waslikely to be modified before beingtaken up by the full Senate.The bill,which was expected to pass in theAssembly, is supported by laborunions but opposed by utility com-panies, private-sector groups andbusiness improvement districts.

State Sen. Diane Savino, a formerunion organizer who sponsoredthe bill and chairs the Labor Com-mittee, said the bill does not createa “wage floor” for companies butmerely sets a standard for similarwork performed in a given regionof the state.She said it targets largeutility companies like ConsolidatedEdison that get state subsidies.Util-ities outsource some work to con-tractors who pay workers far lessthan the utilities’ employees make.

“A huge corporation like ConEd can certainly afford to pay a de-cent wage,” Ms. Savino said.

A Con Ed spokesman said thebill sets wages for competitively bidcontracts and “would cost [cus-tomers] millions of dollars annually.”

Concerns raised by BIDs inNew York City that the measurewould also apply to them led to itsveto by then-Gov. David Paterson in2010. Ms. Savino said the bill hasbeen amended to exclude BIDs.

Another bill worrying businessleaders facilitates gender-discrimination lawsuits againstemployers. As part of Gov. AndrewCuomo’s women’s rights agenda, it

won’t be vetoed,and Senate Repub-licans have objected only to abortionmeasures in the Cuomo package.

“We are concerned this posesthe risk for unnecessary legal ac-tion,” said Ken Pokalsky of the Busi-ness Council of New York State.The council is also fighting a meas-ure that protects an employee’sright to share wage information,and another that extends protec-tions of the National Labor Rela-tions Act to certain managers.

Political charitiesNew York state nonprofits will berequired to reveal their politicalspending as a result of regulationsunveiled by state Attorney Gener-al Eric Schneiderman in response tothe Supreme Court’s CitizensUnited ruling, which triggeredheavy campaign advertising by tax-exempt organizations.

“The loophole for donations,the vehicle of choice for dark mon-ey, is 501(c)(4) charities,” said Mr.Schneiderman, referring to non-profits that are permitted to engagein political activities.

His regulations allow for closerscrutiny of such nonprofits but willnot force them to reveal individualdonors. Nonprofits registered withthe state will have to report annu-ally the percentage of their expen-ditures that goes to election cam-paigns, and any group that spendsmore than $10,000 in a year mustfile an itemized account of expens-es and contributions. All disclo-sures will be posted online.

The rules will cover some politi-cal spending for the 2013 electionsand take full effect next year. �

Agood-government group’s Albany report last weekbore the headline: “Legislature set for one of theleast productive sessions in recent history.” Citizens

Union’s account went on to note that state lawmakers are “ontrack to duplicate their performance from last year, whenthey passed the fewest two-house bills since 1914.”

While the group characterized the lack of action aslawmakers “performing badly,” business interests see abright side to the gridlock.The business lobby typicallydevotes less effort to passing bills than to blocking them.Hence, the Legislature’s approval of just 123 bills with eightsession days remaining, down from its 98-year low of 139 atthe same point last year, was reason for optimism.


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Crazy for CronutsBaker’s secret recipe made him prince of pastries

Only in New York do people willingly suffertwo-hour waits in the June heat for a glorifieddoughnut. Pardonne-moi, it’s called a Cronut—anewfangled pastry with French origins andAmerican aspirations, much like its creator,Dominique Ansel. ¶ The baker moved to NewYork from Paris seven years ago and opened a2,500-square-foot SoHo shop in 2011. Hisdoughnut-croissant hybrid has whipped sweettooths into a feeding frenzy since it came out ofthe fryer last month. ¶ Customers start lining upfor Cronuts at 6 a.m.The store regularly sells outits daily production of 250 by 8:30 a.m., a half-hour after opening. Cronuts retail for $5, but asweet secondary market has ballooned resaleprices to as much as $40, according to one ad onCraigslist. ¶ “I taste one every day—not a wholeone—to make sure it’s up to my standards,” saidthe 35-year-old Mr. Ansel, who worked for six

years at Daniel before debuting his eponymousSpring Street bakery. He labored for two monthstesting a dozen different recipes before givingbirth to the Cronut in May. He and his staff of18 spend three days on each batch, frying alaminated, croissant-type dough in grapeseed oil.It’s then rolled in sugar, filled with cream andglazed. ¶ “It was not meant to be a star like thisand take over the pastry case,” he added, notingthat he sells 30 or so other desserts. ¶ Fervor isnothing new for the chef. In 2011, he introducedthe DKA, a less buttery twist on a rare Bretonpastry called the kouign-amann.That item alsoimmediately attracted followers and is still a dailysellout. Mr. Ansel has buttressed the Cronutagainst copycats by trademarking theportmanteau. ¶ His recipe for success: exclusivity.¶ “It’s really tasty,” he said, “and there’s nowhereelse you can get it.” —adrianne pasquarelli

GOTHAM GIGS

DominiqueAnsel’ssweetconcoctionhaspatronswaiting in line for hours

WCH Service Bureau:Olga Khabinskay, 30,was promoted tochief operatingofficer at themedical servicesprovider, a newlycreated position.She was previously

general manager.Ener.co: Carlos Cervantes, 50, waspromoted to chief operating officer atthe heating and cooling company. Hewas previously business unit leader.Ruskin Moscou Faltischek: KarenGreen, 50, was promoted to chiefmarketing and business developmentofficer at the law firm. She waspreviously publisher/editor.Rapid Realty NYC: Stephanie Barry, 39,joined the real estate firm as chiefsustainability officer. She waspreviously event coordinator at CityGreen Life.Kohlberg Kravis Roberts & Co.: DavidPetraeus, 60, joined the investmentfirm as chairman of its GlobalInstitute, a newly created position. Hewas previously a four-star general inthe U.S. Army and director of theCentral Intelligence Agency.

J.P. Morgan PrivateBank: John Elmes,49, joined asmanaging directorand senior businessadviser, a newlycreated position. Hewas previouslyoperating

committee member and head ofinvestments at GenSpring FamilyOffices.McGraw-Hill Education: Evan Bayh,57, was appointed a board member of the educational publishingcompany. The former U.S. senatorfrom Indiana will continue as apartner at McGuireWoods.Bed-Stuy Gateway BusinessImprovement District: Michael Lambert,48, joined the nonprofit as executivedirector. He was previously executivedirector at the Jerome-Gun Hill BIDand deputy director at the MosholuPreservation Corp.Ludwig Institute for Cancer Research:David Lane, 60, joined the nonprofitas scientific director. He waspreviously chief scientist atSingapore’s Agency for Science,Technology and Research.

Magnet Media: DreaBernardi, 35, joinedthe contentsolutions provider asdirector of contentdevelopment forMagnet MediaOriginals, a newlycreated position. She

was previously media productioncoordinator at Mario Batali.Paul Kontonis, 42, joined as generalmanager of Magnet Media Originals, anewly created position. He waspreviously vice president and groupdirector of brand content at Third Act.UnitedLex: Dave Canfield, 42, joinedthe legal consulting company asmanaging director of client solutions.He was previously a managingconsultant at Ontrack Consulting.

EXECUTIVE MOVES

B U S I N E S S

PEOPLE

See EXECUTIVE MOVES on Page 8

82%Millennials who saythey’re loyal to their

employers. Just 1% ofHR professionals agree.

Source: Beyond.com

ALL SMILES:Dominique Ansel’scroissant-doughnuthybrid is drawingraves fromcustomers.

buck

enn

is

Eric Gonzales, 48, joined as senior vicepresident of business development. Hewas previously vice president, legalservices, at Williams Lea.Joseph Lambert, 55, joined as managingdirector and general counsel. He waspreviously general counsel at DeloitteTouche Tohmatsu.

Nielsen: Betty Lo, 39,joined the informationand measurementcompany as vicepresident of publicaffairs. She waspreviously seniormanager oforganization

development for Newell-Rubbermaid.Oppenheimer & Co.: Lisa Brandes, 55,joined the finance firm as director ofinvestments. She was previously vicepresident of investments at MorganStanley.International Association of BusinessCommunicators: Aaron Heinrich, 55,joined the nonprofit as director ofcommunications. He was previously acommunications consultant at ROICommunications.Goulston & Storrs: Robert Bressman, 59,joined the law firm as director. He waspreviously a partner at Willkie Farr &Gallagher.JRM Construction Management: ThomasR. Nelson, 61, joined as executive vicepresident. He was previously seniormanaging director of projectmanagement at CBRE.TPI Real Estate Investment Services Corp.:Galit Azulay, 40, joined the rentalservices firm as vice president. She waspreviously vice president at Bezeq Israel.HNTB Corp: John Seaboldt, 54, joined theinfrastructure solutions firm as vicepresident and New York office projectdelivery manager. He was previouslytransportation project and programmanager at AECOM.

Giscombe RealtyGroup: Brian Smith,48, joined thecommercial real estatefirm as a broker. Hewas previouslycontractsadministrator at NBCUniversal Studios.

SilvermanAcampora: Gavin Grusd, 52,joined the law firm as a partner in itsbusiness law group. He was previously apartner at Certilman Balin Adler &Hyman.Steven Kuperschmid, 53, joined as apartner in its business law group. He waspreviously a partner at Certilman BalinAdler & Hyman.Russell Stern, 40, joined as a partner inits business law group. He waspreviously a partner at Certilman BalinAdler & Hyman.Reed Smith: James Mercadante, 51, joinedthe law firm as a partner. He waspreviously a partner at OrrickHerrington & Sutcliffe.Anchin Block & Anchin: MichaelCarnevale, 54, joined the accountingfirm as a partner. He was previously apartner at Deloitte.Mintz Levin: Michael Arnold, 35, waspromoted to member at the law firm.He was previously an associate.Evan Bienstock, 38, was promoted tomember. He was previously an associate.Brad Scheller, 34, was promoted tomember. He was previously an associate.

—eva saviano

CUNY’S INTERIM CHANCELLOR KEEPS FOCUS ON JOBSBEGINNING JULY 1, WILLIAM P. KELLY, 63, currently president of City University of New York’s Graduate Center, will become theschool’s interim chancellor following Matthew Goldstein’s nearly 14-year run. Mr. Kelly, vice chairman of the CUNY ResearchFoundation and a trustee of the John Simon Guggenheim Foundation, hopes to continue CUNY’s strong relationship with thecity—creating local jobs and enrolling many lower-income New Yorkers—which he sees as one of its core missions.

“Engagement with the city is a hallmark of CUNY,” said Mr. Kelly. “We have a responsibility to the public and corporatesectors. We have done well, but we need to do better.”

A Fulbright scholar and graduate of Princeton, Cambridge and Indiana universities, Mr. Kelly joined the CUNY systemwhen he became a professor of English and American studies at Queens College in 1976. “I fell in love with the

institution, its students, its mission, the value it brings to the city,” Mr. Kelly said. “The opportunity to interact withall levels and areas of the largest integrated public university in the U.S. is very exciting for me.”

Provost Chase F. Robinson will serve as the Graduate Center’s interim president.—eva saviano

Continued from Page 7

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EXECUTIVE MOVESCORPORATE LADDER

SMALL BUSINESS

BY ELAINE POFELDT

The Polytechnic Instituteof New York Universityplans to deploy a new re-cruiting tool in its arsenalMonday: a virtual video

tour of its Brooklyn campus, high-lighting amenities like its researchand lab space.Administrators believethe tour, which was developed by acompany called YouVisit, will helpthe school attract overseas students.

Many of the school’s 2,700 gradstudents are from China, India,Tai-wan,Iran and Turkey,said RaymondLutzky, senior director of graduateenrollment management and ad-missions at NYU-Poly. “Many ofthem never have the opportunity tovisit the campus. We needed a wayto showcase our campus globally.”

YouVisit, a Manhattan startup,is tapping into a new, alreadycrowded market that is growing asuniversities look to expand theirmarketing overseas and, in somecases, out of state. YouVisit wasfounded by three entrepreneurswho are immigrants themselves:Abi Mandelbaum, from Colombia;Endri Tolka, from Albania; andTaher Baderkhan, from Jordan.

Uptick in international studentsAfter meeting at Brandeis Uni-

versity, the trio started their businessin 2008 while working in corporatejobs and in 2009 began marketingthe Virtual Guided Walking Tourplatform, which comes with a pro-prietary analytics program that pro-vides information such as how manypeople have viewed the tours andwhether users go on to schedule anin-person visit. The company alsooffers a mobile app. “We realized itwas very hard for out-of-state andinternational students to get a goodfeel for what it was like to live andstudy on college campuses,” said Mr.

Mandelbaum.Demand for YouVisit’s services

from schools around the country hasbeen high, thanks to increasing in-terest among overseas students inU.S. universities. Foreign enroll-ment at American colleges reacheda record of 764,495 last year, upnearly 6% over 2011, according tothe nonprofit Institute of Interna-tional Education in Manhattan.

In New York, YouVisit has creat-ed tours for St. John’s University inQueens and LIM College in Man-hattan, and is currently working withFordham University and John JayCollege of Criminal Justice at theCity University of New York. Sales,which are in the $2 million to $5 mil-lion range, are on track to grow about100% this year, its founders say.

The firm, which also has an officein Aventura,Fla.,charges schools feesstarting at $3,000 per tour,dependingon the specifications.

NYU-Poly will also offer a simi-lar tour of Brooklyn, highlightinghubs of innovation like the Brook-lyn Navy Yard, the NYU Center for

Urban Science and Progress andPoly’s incubator. “Brooklyn is hotright now,” says Mr. Lutzky. “It’s ahotbed of incubation, and we want-ed students and parents to get toknow the city.”

YouVisit isn’t alone in tapping itsmarket. “There’s a lot of competi-tion,” said Chris Carson, presidentand CEO of Campus Tours,based inAuburn, Maine. He said that hiscompany,which has sales in the $1.5million to $2 million range,and You-Visit are the main players but thatmany small video production com-panies have jumped into the fray.Hisfirm has made videos for Fashion In-stitute of Technology, the JuilliardSchool and the New School.

Virtual tours are unlikely to re-place actual campus tours for manystudents and their parents. “Whatyou can’t get from a video tour is anunpolished look at a school,” saidColin Gruenwald, director of col-

lege admissions programs at KaplanTest Prep in Manhattan. However,he sees the videos as helpful in nar-rowing the list of schools for fami-lies to visit in person.

Easing parents’ worriesThe videos may be particularly

useful for universities that aren’t wellknown overseas to alleviate parents’fears about campus safety, said KofiKankam, founder of Admit Advan-tage, a Manhattan firm that advisesstudents on college admissions.“Par-ents are concerned about how stu-dents are going to live,” he said. Andfor prospective tech students, videosmay provide another kind of reassur-ance, he added: “They indicate howtech-forward a campus is.” �

Colleges lure distantstudents with video tours

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es et velitis magnime velitatur, offictatio. Nem reprem quodit, nus dollore ommodi de es min eum aut porro inusant ommolum cuptae latium eos rae nus, cusam, omniam quas remolorero quis et lame mos mo idellest, ipsantem utaque soluptiis nestrum cus re nos millut eveleceaque cusdandipis etur ab inciunt iusam, temo est, te di coremodis escipsam nectatem antotae. Itas sit, suntis ipsam quosam, nullate latus venis estrum dolorum verferum velestrum eosam cus aut venitisi bla volore simus repedi ullabore, incilla nimaxim culpa dustemp orrovid erorernat maioremporis ipsuntorum quatias dolutatest, sum facium facere dollianis nimolor re vitatur, ut atemquia es verunt vellita temquae dolup-taeptas et quae aut lit quodi consequi omnia veria por-estrum el ipsam dolenim dolenih itemporepero ipisiti busanitem quam fugit landeli busdam restio enisqui sequam vellabo reptaectaero volo doluptatur? Omnis et quae res nullorio. Is porrum am aut et idus ea ditaquis inctaspis aut harchit, qui odi odio vent et venis re, aut pore di ius nobiscil ea doluptatet earum quam fuga. Ita quosam fugiat labo. Dus es que officipsum deris id uta perorro ribusciatque int.

PARUM HITATIAT. Ant aute de omnis necte idebitiur aut quodicabo. Namet unt erat aliatiam quias moluptium enitate vellam fuga. Nam ex endiae non nos rerunt, core nihit, quia cum expel ipiet verciis eum excepero odi res di aut lam am inverfe rroreprovit, qui abore, sed que sequis do-lorecte rehentenis aut qui te vid quatem quis es rem laut in porae ped maxim eum cus voloribus doluptati aut ulparcit, sum fuga. Nam elenda vel ius delestem rehen-dipsa parundae. Luptamenim rendel idelluptat aut ut earibus moloreserro ent endis velesequia cuptus, sequi se et aut laborum reptatus cupta nulpa earum inctati anisit, et ullicimus sintiumquat fuga. Laborios perae odi audi conserro dit quisit, tem. At est la volupta tendaecte conseque que nam im ut enis nonsequat ent es eum fugitatem dolorep erisciis dolorrum qui velecto taeratur atem con repe omnis mintore pudipiet landandit quam quid que laborpossim veligni audita que abo. Nem do-

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OPINION

The scaffold law has been on the books inNew York since 1885, and it seems asthough businesses have been lamenting itever since. But lately, this obscure law hasmorphed from a nuisance into a threat—not just to contractors and propertyowners, but to taxpayers.

The statute, Labor Law 240/241, holds property ownersand employers liable for all damages when a worker is injuredin a gravity-related accident.This leads to bizarre outcomes. Aworker who tumbled from an A-frame ladder that he’d leanedagainst a wall (rather than opening it as instructed) won $2million. A town that had a leak inspected was hit with a $30.3million judgment when the roofer’s worker fell. Only in NewYork is a worker’s negligence irrelevant, even if hisdrunkenness or disregard for safety rules led to the injury.

As jury awards have escalated and the number of insurerswilling to write policies covering falls in New York hasdwindled, liability insurance costs have roughly doubled intwo years.The law will add perhaps $200 million to the pricetag of the new Tappan Zee Bridge. It costs the MetropolitanTransportation Authority money that could otherwise payfor two more subway station rehabs annually, and the cityenough to build two or three new schools. Municipalitiesaround the state are similarly cornered.

Private project costs are likewise bloated. Smallercontractors—notably women- and minority-owned ones—get shut out of jobs because they can’t afford the insurance.

And funding that could be paying construction workers toimprove local infrastructure instead goes to attorneys.

Defenders of the scaffold law, namely unions and triallawyers, say it makes job sites safer. Not true. Absolvingworkers of any responsibility for accidents leads them to takerisks and inevitably encourages some to game the system.After Illinois repealed its scaffold law in 1995, constructionfatalities plunged and employment increased.

The worsening effects of New York’s law have inspired arenewed reform effort by both private- and public-sectorstakeholders, who are informing legislators of the cost to

taxpayers, mass-transitcommuters andbusinesses.

But this is aboutmore than the soaringfinancial and socialdamage caused by thelaw.This is about afundamental flaw inour justice system.TheLegislature can correct

it by passing Assemblyman Joseph Morelle’s bill to replace“absolute liability” for owners and employers with a“comparative negligence” standard used in many states whena worker is injured because of his own intoxication,criminality or violation of safety standards. It’s both aneconomic necessity and a moral one.

New York’s stupidest law

A simple reformwill save money,add jobs andimprove safety


FUNDING HUDSON RIVER PARKIn “Advocates eye levy to saveHudson River Park” ( June 3), aTriBeCa resident ischaracterized as being “up inarms” about the proposedHudson River Parkneighborhood improvementdistrict, or NID. As members ofthe NID steering committee,we think ire in the face of thepark’s fiscal challenges ignoresthe real issue: Something needsto be done to guarantee thepark’s financial future, and weneed to use means that haveproved to work.

Government built the park,but operations and maintenanceare required to be generated bythe park itself. As it expands,revenue is falling short.Theanti-NID route is a cynical votefor passivity and surrender,which could lead to closure ofsections of the park or worse.

Through a small assessment,we will generate $10 millionannually to help maintain

Hudson River Park and serveadditional interests of theproperty owners, businesses andfamilies in the area.The NIDwill truly be an advocate for itsmembers as well as the park. Byany measure, this is a great deal.

—scott lawin and melissa pianko

Co-chairsNeighborhood improvement

district steering committee

KEEP CARRIAGE HORSESI run a riding stable in the city.I have personally been involvedwith finding new homes forcarriage horses when theircareers in Central Park wereending.The carriage drivers Iknow care deeply for theirhorses and do not want to workwithout them, the same as anyother devoted horse people(Editor’s Note, May 27).

Tourists seek to step back intime to when Central Park wascreated. We all have enough carsin our lives these days. What weneed are more horses. And what

horses need are the humane jobslike pulling a carriage in CentralPark so they are not at risk ofbeing unwanted.

Horses built our civilizationwith us.This is their city asmuch as ours. We cannotabandon them to their fates inthe wild because “progress” hasmade them unnecessary. It isour responsibility to keep themwith us wherever our civilizationtakes us. In exchange, they stillhave so much to teach us aboutourselves. In this case, they canteach us to appreciate the spacewhich is Central Park.

It must also be said that thefact that the carriage-horseissue is front-page news in themayoral election makes me feelas though I have fallen down arabbit hole. Where is thediscussion about the real issuesfacing this city—like what rolesuper PACs have in our cityelections?

—walker blankinship President, Kensington Stables

at Prospect ParkBrooklyn

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No. Room service is essential. That’s what theluxury hotel experience is about. Date of poll: June 3360 votes

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back much of the Bloomberg agendaand to win a big raise for its members.

Just watch what happens over thenext few days as every Democraticcandidate for mayor intensifies hisor her effort to win the UFT’s en-dorsement, which is expected nextweek. Then track the impact as theunion spends millions—“high sev-en figures,” the union claims—tosupport its mayoral choice.

All this raises a crucial question:Where are the education reformers?Where are the people who createdcharter schools and provided the sup-port that people like Mayor MichaelBloomberg, former Chancellor JoelKlein and current Chancellor DennisWalcott needed to pursue reforms?

One group clearly missing in ac-tion is StudentsFirstNY, an offshootof the national organization createdby Michelle Rhee, the controversialformer Washington, D.C., schools

chief.The local effort was announcedwith great fanfare a year ago, promis-ing to counter the union and raise $10million over five years. Yet the NewYork executive director,Micah Lash-er,abandoned ship earlier this spring,no replacement has been named, andthere are few if any traces of Students-

FirstNY’s involvement in the race.Meanwhile, leaders of the influ-

ential Democrats for Education Re-form have decided to work behind thescenes for now. A confidential memoto its funders obtained by Crain’s ar-gues that no one should be surprisedthat all the Democratic candidatesare seeking the UFT endorsement.

Even so, the memo says, threecandidates—former ComptrollerBill Thompson, City CouncilSpeaker Christine Quinn and for-mer Rep. Anthony Weiner—showsigns that they support at least someof the aims of the group.Those threeare willing to take a pragmatic look atwhat the mayor has done, especiallyon the crucial issue of co-location ofcharters in public-school buildings.

Echoing the conventional wis-dom, the group believes no Demo-crat will receive 40% in the Septem-ber primary,forcing a runoff.At thatpoint, it might make sense for thereformers to get behind a candidate.The memo says there is zero chanceof a Republican winning. (Memo toJoe Lhota and John Catsimatidis:Maybe you should talk to them.)

The key is whether Democratsfor Education Reform is engaged inwishful thinking. True, candidatesin this race are tailoring their mes-sages to their audience, and some ofthe Democrats are seeking both thegroup’s support as well as theunion’s.They may also change theirtune on education in the runoff orgeneral election.

That’s something that peoplewho believe in much of what themayor has done should hope for.

Education reformersare MIA in campaign

For the past 11 years, education policy in New YorkCity has been shaped by a mayor committed to arelentless program of reform to raise the standardsin the public-school system, to introduce alterna-tives like charter schools, to enforce accountability

of employees and to produce graduates who have a chance inlife. But this year, education policy in the city is being driven bythe United Federation of Teachers, which has two goals: to roll

GREG DAVID

my household was known as the“tower of pain”because so many ten-ants were dentists and oral surgeons.

Now, tall apartment towers arerising along the Flatbush Avenuecorridor, and I hear people com-plaining the newcomers have nocharacter, that they could be in Jer-sey City or Dallas.There are similarcomplaints about the waterfront de-velopment in Williamsburg.

For some reason, some peopleseem to think no one should buildhigher than the Williamsburg Sav-ings Bank Building,now a residentialbuilding known as 1 Hanson Place.

But I am asking: Why shouldBrooklyn be limited to a vision thatwas realized in 1929?

The City Planning Commissionis now weighing Jed Walentas’ pro-posal for a bold redo of the plan todevelop the Domino Sugar factorysite in Williamsburg with an excit-ing series of buildings that wouldcreate a new vision of a 21st-century Brooklyn.

Designed by SHoP architectsand landscape architecture firmField Operations, the 11-acre sitewould include a 598-foot tower andthree smaller buildings, two shapedlike big rectangular doughnuts anda third that evokes the step pyramidin Egypt, at least to my eye.

The new design would replace aho-hum vision that reminds me ofthe mental hospital on Randall’s Is-

land visible from the Triborough,now Robert F. Kennedy, Bridge.

Manhattan is Manhattan. Itscrowning glories are 1 World TradeCenter and the Empire State Build-ing.I haven’t been to the Far East,butfriends tell me the skylines of Shang-hai and Jakarta make Manhattanlook like a quaint 20th-century city.

Brooklyn is not Manhattan.Whycan’t Brooklyn be different? Whycan’t Brooklyn be a 21st-century city?

Walentas’ vision changes theDomino plan from a residential de-velopment to a mixed-use develop-ment,making space for the many techand culinary startups that are clamor-ing for more commercial and indus-trial space in the city.That means jobsas well as affordable housing.

By going higher, it opens upmuch more space for the people ofWilliamsburg,one of the most park-starved neighborhoods in the city.

Bruce Ratner was the last devel-oper to try to sell Brooklyn a new vi-sion.His Frank Gehry-designed At-lantic Yards faded after opponentsfought it from every possible anglefor almost a decade.SHoP’s BarclaysArena is a wonderful addition todowntown Brooklyn. Most arenasand stadiums around the countrylook like airplane hangars with signs.I hope the Planning Commission al-lows the Domino project to proceed.Brooklyn is ready to soar.

STEVE HINDY

B’klyn would hit newheights with Domino

T he Williamsburg Savings Bank Building openedin downtown Brooklyn in 1929. It was a vision ofa soaring Brooklyn,with a clock tower higher thanLondon’s Big Ben, a façade with elaborate lime-stone gargoyles and a breathtaking ground-floor

rotunda with 63-foot ceilings, 40-foot windows and mosaicsthat rivaled the Byzantines’.

But the 512-foot tower sat there lonely for 81 years, and in


H E A L T H C A R E

BY GALE SCOTT

The four employees of Pie Corps on DriggsAvenue in Greenpoint, Brooklyn, log longdays in a hot kitchen baking sweet and savorytreats. Proprietor Cheryl Perry believes it’stime to give herself, co-owner Felipa Lopezand their two full-time workers their justdesert: health insurance.

“I’m 48 now, and I just decided it was timeto get a health plan,” Ms. Perry said. Givingher workers coverage is the right thing to do,she said.

Pie Corps, one of about 350,000 NewYork state businesses with 25 workers or few-er, is the kind of enterprise state health and

insurance officials hope will purchase cover-age through the New York Health BenefitsExchange’s Small Business Health OptionsProgram, known as the SHOP. Under theAffordable Care Act, that is the only waysmall companies, with workers whose annu-al wages average less than $50,000, qualifyfor a new federal tax credit for providinghealth insurance.

The state is betting that the 50% credit—it’s 35% for nonprofits and is available only in2014 and 2015—and costs that are 5% lowerthan current plans will draw intothe exchange an estimated100,000 small businesses, ormore than 415,000 workers,enough of a critical mass to makethe system work. The state be-lieves 42% of the exchange’s en-rollees will come from theSHOP.

“We think premiums will

REPORT

BY BARBARA BENSON

The New York Health Benefit Exchangelaunches on Jan. 1 as a new state marketplacefor insurance shopping. The exchange willfeature the Small Business Health OptionsProgram, or SHOP, which small businesses

can access to provide health in-surance to their employees.

But the SHOP is right onlyfor certain small businesses.Theprogram is geared to those withlower-wage workers. By 2016,the SHOP will open up to busi-nesses with 100 or fewer em-ployees, but for now, only com-panies with two to 50 employeesqualify.

“SHOP is not meant to meet the needs ofall small businesses,” said Alan Cohen, chiefstrategy officer and co-founder of Liazon, aBuffalo-based private benefits exchange.

Small businesses have other options theycan turn to for health coverage. The state’sHealthy NY program will still be available forsmall businesses that do not qualify for theSHOP tax credit but otherwise are eligiblefor financial assistance to provide healthcoverage.

Another alternative is the private market.That option will appeal to employers who liketheir current health-plan offerings and haveno interest in or get no financial benefit fromswitching insurers.

Businesses can also self-insure, a strategyin which the employer bears the financial riskof providing employees’ health care. In NewYork, only companies with 50 or more work-ers are allowed to take this route. Nationally,some 9% of businesses with 10 to 49 employ-

See STATE on Page 14 See ALTERNATIVES on Page 14

INSIDE THE LIST New York area’slargest hospitals PAGE 15

‘We won’t see a small businessmigration to the exchange’

—A New York Health Plan Association spokeswoman, Page 14

PIE CORPS CO-OWNERFELIPA LOPEZ (far right)hopes to offer healthcoverage for heremployees. Theimplementation ofObamacare may give thecompany options.

THE ROAD TO

HEALTHREFORM:

SMALLBUSINESS

�

State-run health exchange Private market alternativesOPTION NO. 1 OPTION NO. 2

Businesses with 50-plusworkers test ways to save

New recipes for sweetest perkNew recipes for sweetest perk

buck

enn

isCompanies may flock toSHOP for coverage, butonly if it lives up to hype


come down in price and be more af-fordable, even for those who are noteligible for credits or subsidies,” saidDanielle Holahan,deputy director ofthe exchange, speaking this spring ata meeting of the Hudson Valleychapter of the Healthcare FinancialManagement Association.

Officials are also hoping thattheir October 2012 decision to letinsurance brokers use the new smallbusiness marketplace will increasethe SHOP’s traffic. The state esti-mates that about 88% of New Yorksmall businesses use brokers to buyhealth coverage.

Skeptical viewYet despite a $370 million in-

vestment of federal funds to set upthe exchange, which will start en-rolling people in October 2013 forcoverage that will start in January2014, skeptics don’t believe smallbusinesses will flock to the exchangevia the small business portal.

“The individual market [not theSHOP] will see the major action,with hundreds of thousands of indi-viduals using the exchange,” saidHarold Iselin, a Greenberg Traurigmanaging shareholder speaking at aGreater New York Hospital Associ-ation meeting in April.

That’s because the individualmarket today serves those who aresickest, for whom coverage is oftena matter of life and death.They drive

up the costs. As a result, only about40,000 New Yorkers have purchasedindividual coverage.

Meanwhile, about 2.6 millionNew Yorkers are uninsured. AmongU.S.businesses with between 10 and25 workers, about 73% offer healthinsurance, compared with 98% offirms with 200 or more workers, ac-

cording to 2012 data from theKaiser Family Foundation.

Come 2014, however, all indi-viduals will be required to havehealth insurance.

The hoped-for result is that witha far larger pool of people, premiumcosts will plummet, and that mostindividuals will purchase newly af-fordable coverage on the exchange.

But the individual exchangecould be so successful that small em-ployers may drop their plans and tellworkers to buy coverage there.

“Some of the companies we’vetalked to have said they’ll just givetheir employees some money and let

them buy their own insurance,” saida spokeswoman for the New YorkHealth Plan Association. Thatcould hasten the move away fromemployer-sponsored plans, furthereroding the state’s estimate of howmany businesses will use the SHOP.

“We won’t see a small businessmigration to the exchange,” thespokeswoman said. “The biggestconsideration is that small business-es with less than 50 workers are notrequired to offer it, period.”

Benjamin Geyerhahn,New Yorkoffice director of Small BusinessMajority, an advocacy organizationsupportive of Obamacare, was moreoptimistic. He believes the SHOPwill save time for businesses that donot have a human-resources depart-ment.

“If I’m that owner, I can take allmy employees, load their data intothe SHOP, give them a password,and they can choose whatever planthey want. I can write a single checkto the SHOP, and when they go onCOBRA [temporary insurance forworkers who lose their jobs], the ex-change will manage that, too,” Mr.Geyerhahn said. “But,” he added,“the brokers will have to buy in.”

Marketing blitz Brokers have seen the exchange’s

convenience as a threat to their com-missions, which cost New York’shealth plans about $693 million ayear,according to a study by Boston’s

Wakely Consulting Group.Whether brokers will recom-

mend plans sold on the SHOP willdepend on how they compare withplans outside the exchange.

The state has not yet released anyprice or coverage details of plans.

Mr. Geyerhahn said that even ifthe state falls far short of its estimatesof the SHOP’s volume, the impor-tant thing will be whether those whouse it are pleased with the results.

“If the SHOP is effective, andcompanies get good plans and posi-

tive word-of-mouth, business willaccelerate,” he said.

The exchange’s marketing willlaunch in September,at which pointthe state will try to persuade brokersand business owners like Pie Corps’Ms. Perry to try their products.

Meanwhile, as she took a breakfrom rolling out pie crust recently todiscuss her insurance options, Ms.Perry said she had not heard of theexchange. “I’ve got a broker—I’llleave it up to him to find us some-thing.” �

State offers coverage to small biz Continued from Page 13

ees self-insure, as do another 19% ofthose with 50 to 199 workers, ac-cording to benefits consultant Mer-cer’s 2012 National Survey ofEmployer-Sponsored HealthPlans.

MagnaCare has seen a spike inbusiness since the passage of the Af-fordable Care Act. The health-plan-services company offersprovider networks and other op-tions to unions, self-insured compa-nies and commercial insurers.Beingself-insured keeps a company “out ofthe mix of some of the provisions ofthe ACA, such as full premium tax-es,” said Joseph Berardo, CEO ofManhattan-based MagnaCare.Self-insured companies also do nothave to offer the government-man-dated “essential health benefits,” al-lowing them to tailor benefits to theneeds of a company and the demo-graphics of its workers.

Mr. Berardo believes more smallbusinesses with more than 50 work-ers will gravitate toward less expen-sive plans that offer a limited choiceof providers, like a plan the NorthShore-LIJ Health System offersemployers on Long Island.

“There’s a lot of activity aroundmicro-networks at the center of ahealth plan based on the geographyof the employer,” said Mr. Berardo.“The plans are a lot more cus-tomized and not off-the-shelf.”

New York’s exchange for indi-viduals may be another alternativefor small business workers whoseincome is low enough—$94,200 fora family of four in 2013—to qualifyfor that exchange’s premium taxcredits. Many insurance brokerspredict that the smallest employerswill not offer insurance because em-ployees who need family coveragewill find cheaper premiums at theindividual exchange.

Playing the fieldOther options are appropriate

for businesses with more than 50employees. Private exchanges,which are one-stop shopping web-sites that offer side-by-side compar-isons of health plans, appeal to own-ers looking for choices not offeredby the SHOP and whose companiesaren’t eligible for tax credits, saidVincent Ashton, president andCEO of HealthPass, a Manhattannonprofit exchange that launched in1999, long before the SHOP camealong.

According to Mercer, the num-ber of employers considering usinga private exchange to allow employ-ees and retirees to buy insurancetripled in the past year to 56%.

Players in the private-exchangearena include HealthPass, Mercer,Liazon’s Bright Choices, Aon He-witt, Buck Consultants and TowersWatson & Co.

“When we use the word ‘ex-change,’ it is in the context of allbenefits,not simply health care.Thepublic exchange is only health care,”said Chris Covill, health and bene-fits exchange product leader at Mer-cer, which introduced the MercerMarketplace earlier this year foremployers with 100 or more work-ers. “What we’re hearing from ourclients is we need a broader ex-change that takes care of all needs.”

Such exchanges offer healthinsurance as well as life, disability,dental,auto,pet and other insuranceproducts. Like a defined-contribution model used to fundworker 401(k) plans, employersusually give workers a set amount tospend as they want on the ex-change’s offerings. Employees canbuy a simple medical plan with a gapproduct that covers the out-of-pocket risks of a major health event.At the other extreme, workers cansupplement the company’s moneyto buy more expensive options.

HealthPass, the most experi-enced small business exchange, isready to hold its own with nationalnewcomers.“We will be focusing onexpanding the small-business-specific services and ancillary port-folio of products we provide accessto,” said Mr. Ashton.

Liazon’s Bright Choices Ex-change, in operation since 2008,provides benefits to about 60,000

people. Mr. Cohen said there isabout a 50% difference in price be-tween the least and most expensiveplans offered in New York City’sBright Choices Exchange. Compa-nies often select more insurancethan their workers need.By offeringpolicies more in sync with demand,health plans cost 30% to 40% lessthan traditional insurance.

“When companies buy insur-ance for employees, they pick a $600premium plan.But when employeeschoose, they spend $405, a lot less,”said Mr. Cohen.

William Wagner, CFO of NewYork Live Arts, a Manhattan non-profit with just under 50 full-timeemployees, said the six medicalplans offered by Bright Choices“meet our needs in terms of cost,efficiency and flexibility, and arereally nice ways to put employees incharge of their choices.”

Delay tacticThere is one final alternative that

some businesses plan to pursue: adelay tactic. Companies can delayObamacare’s impact by renewingtheir health insurance policy—thereby hanging on to lower premi-um rates—just before the law takesforce. New policies could be moreexpensive because they must offermore comprehensive coverage.

Some employers “have latchedonto the fact that the new rules don’t

become effective” before Jan. 1, re-ported Manatt Phelps & Phillips ina recent health-law client bulletin.The Manhattan law firm said thatsome small employers are thinkingabout renewing policies as late asDec. 31 for one year, letting themlock in 2013 rates. �

Alternatives available outside NYS exchangeContinued from Page 13

Some will ‘lettheir employeesbuy their owninsurance’

OBAMACARE’SNEED TO KNOWIMPLEMENTATION of theAffordable Care Act begins inearnest Jan. 1. Here are somenotable new requirements:� Citizens and residents will berequired to buy health coverage.� State-based SHOPexchanges must be up andrunning.� Tax of $2,000 per full-timeemployee, excluding the first 30employees, will be assessed onemployers with more than 50employees that do not offercoverage and have at least onefull-time employee who receivesa premium tax credit. � An exchange will be requiredto include an essential healthbenefits package mandatingcoverage of certain services. � Cost-sharing will be limited. � Plans will be prohibited fromcapping coverage by dollaramount.

Source: Kaiser Family Foundation

DANIELLEHOLAHAN, deputydirector of the state’shealth benefitexchange, believeshealth coverage willbe cheaper on it.

REPORT HEALTH CARE

buck

enn

is

Though the largest hospitals in the New York area remain prof-itable, operating expenses have outpaced gains in revenue.

Annual operating expenses at the largest 25 hospitals jumpedby 4.8% between 2011 and 2012; net patient revenue, however,increased by 4%, according to Crain’s research. This disparity,

which is even larger among the top 10, is expected to grow.Tapering revenue is primarily the result of a decline in reimbursements

from health insurance companies and a shift to less lucrative outpatient serv-ices.The number of inpatient days at the top hospitals declined by 1.9% froma year ago, according to Crain’s research.

“Now the inpatient length of stay is shorter. Hospitals are less likely tokeep patients overnight, or if they do, keep them for just one night for ob-servation,” said Jim Tallon, president of the United Hospital Fund, an inde-pendent think tank.“In that same fixed capacity, they’re able to handle morepatients, and they have become more efficient.” Sequester cuts this springhave also shrunk Medicaid payments to physicians by 2%.

Hospitals are being forced to come up with new ways to pay for care. Na-tionally, charitable contributions to health care organizations grew 2.7% be-tween 2010 and 2011, to $24.75 billion, according to Giving USA’s most re-cent annual report. Local hospitals that benefited from recent gifts includeNew York-Presbyterian/ Columbia, which received a $40 million gift fromHerbert and Florence Irving to support its cancer center,and NYU,which got$17 million from the Steven and Alexandra Cohen Foundation to create a vet-erans’ mental-health research center.

THELISTTHE SCOOP TRENDS

NEXT WEEK:The Fortunate 100: highest-paid CEOs

New York Area’s Largest HospitalsRanked by 2012 operating expenses

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Most expensive procedures at the top 25 hospitals

Total operating expenses at top 25 (in millions)

2011 2012

$31,251.71$29,822.09

+4.8%

2011

5,751,980

2012

5,641,856

-1.9%

Amounts that hospitalscharge Medicare:

Average Average covered cost among

Procedure Hospital charges top 25

Treatment of infectious Westchesterand parasitic diseases Medical Center $517,381 $180,241Treatment of septicemia Westchester or severe sepsis Medical Center $398,533 $166,711Diagnosing respiratory Westchester system ailments Medical Center $390,460 $160,393Major small and large Westchesterbowel procedures Medical Center $358,278 $183,573Spinal fusion except Universitycervical Hospital $192,714 $103,527

Source: Centers for Medicare and Medicaid Services

Total inpatient days at top 25

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Recognized on U.S. News & World Report “Best Hospitals Honor Roll,” and nationally ranked in 13 specialties, including “top 10” rankings in

Orthopaedics, Rehabilitation, Rheumatology, Neurology & Neurosurgery, and Geriatrics.

Awarded 5 stars for “Overall Performance” by the University HealthSystem Consortium and one of only 10 academic medical centers to receive their

2012 UHC Quality Leadership Award for excellence in delivering high-quality patient care.

First among the nation’s academic medical centers for overall recommended care and surgical care on WhyNotTheBest.org.*

One of only two hospitals in New York to receive an “A” for patient safety by The Leapfrog Group.

Named to Niagara Health Quality Coalition’s Honor Roll for patient safety and quality and to its list of “America’s Safest Hospitals.”

Awarded Gold Seal of Approval by The Joint Commission for a commitment to high-quality care.

Recipient of the prestigious Magnet designation for nursing excellence, given to only 7% of hospitals in the country.

{honors}Highest

*As of February 13, 2013


NEW IN TOWN

Companies that would like to have detailsof openings published should submitdescriptions following this format [email protected], with“New in Town” in the subject line.

● Everything but Water1060 Madison Ave., ManhattanThe designer women’s swimsuit chainopened on the Upper East Side. It is thefirst New York City location for theretailer, which also has stores in EastHampton and Garden City , L.I., andWhite Plains.

● Harlem Shake100 W. 124th St., ManhattanThe restaurant opened in Harlem. It is adiner-style eatery serving burgers andshakes.

● Intelligentsia Coffee180 10th Ave., ManhattanThe Chicago-based coffee companyopened in Chelsea. The shop, located inthe High Line Hotel, is the first NewYork City location for the brand, whichalso has stores in Los Angeles.

● Knoll Home Design Shop1330 Sixth Ave., ManhattanThe midcentury-modern furniture storeopened in Columbus Circle. It is thefirst dedicated retail location for thebrand.

● Loli’s Tacqueria396 Sixth Ave., BrooklynThe taco eatery opened in Park Slope.The menu will focus on locally sourcedMexican food.

● Propeller Coffee984 Manhattan Ave., BrooklynThe coffee shop opened in Greenpoint.It serves coffee, tea and pastries.

COMPANY MOVE

Companies that would like to have details of recent moves published shouldsubmit descriptions following this format to [email protected],with “Company Moves” in the subject line.

● Bareburger366 W. 46th St., ManhattanThe sustainable, organic-burger chainopened in Hell’s Kitchen. It is the 12thNew York City location for the brand.

BANKRUPTCIES

The following listings are selected fromthe most recent available filings bycompanies seeking bankruptcy protection in the Southern and Eastern Districts of New York. Information was obtainedfrom U.S. Bankruptcy Court recordsavailable on Public Access to CourtElectronic Records. Listings are inalphabetical order.

● 56 Walker56 Walker St., ManhattanFiled for Chapter 11 bankruptcyprotection on May 13. The filing citesestimated liabilities of $10,000,001 to$50 million and estimated assets of$10,000,001 to $50 million. Thecreditors with the largest unsecured

claims are John Morris, owed$1,750,000; Charles Tomaselli, owed$120,000; and Leonard Labanco, owed$54,000.

● 200 WEA Parking Corp.200 West End Ave., ManhattanFiled for Chapter 11 bankruptcyprotection on May 14. The filing citesestimated liabilities of $1,000,001 to $10million and estimated assets of $0 to$50,000. The creditors with the largestunsecured claims are Agile OpportunityFund, owed $400,000, and Dr. AdrianAlexandru, owed $200,000.

● Hi-Fashion Group39 W. 38th St., ManhattanFiled for Chapter 7 bankruptcyprotection on May 17. The filing citesestimated liabilities of $100,001 to$500,000 and estimated assets of $0 to$50,000. The creditors with the largestunsecured claims are William and ElisaCarey, owed $340,000; KyungchinCorp., owed $52,409.48; and TexFrontier Co., owed $27,002.64.

● One Stop Facilities Maintenance Corp.307 Fifth Ave., ManhattanFiled for Chapter 11 bankruptcyprotection on May 20. The filing citesestimated liabilities of $1,000,001 to $10 million and estimated assets of$500,001 to $1 million. The creditorswith the largest unsecured claims areLamar Janitorial Services, owed$26,218.45; Odds & Ends, owed$25,760.84; and YourHouseHelpers.com, owed $25,588.89.

GOVERNMENT CONTRACTOPPORTUNITIES

Following are selected contractopportunities recently announced by New York City agencies. To learn how tosell goods and services to city government,visit www.nyc.gov/selltonyc. For asearchable database of current procurementnotices, visit www.nyc.gov/cityrecord.Listings are alphabetical by category anddepartment.

CONSTRUCTION SERVICES● Department of Design and ConstructionSeeks competitive sealed bids by 11 a.m.on June 25 for extension andreconstruction of combined sewers andthe construction of high-level stormsewers and appurtenances on HookCreek Boulevard, etc., in Queens. Biddocuments are available for a deposit of$35, payable only by company check ormoney order, at www.nyc.gov/buildnyc.To make inquiries, contact Ben Perroneat (718) 391-2200.

● Department of Homeless ServicesSeeks competitive sealed bids by 11 a.m.on June 28 for on-call generalconstruction for adult and familyshelters. An optional prebid conferenceis scheduled for 10:30 a.m. on June 19 atthe DHS Central Warehouse, 10107Farragut Road, Brooklyn. To makeinquiries or to obtain bid documents,please contact Barry Gabriel at (212) 361-8438 or [email protected].

● School Construction AuthoritySeeks competitive sealed bids by 1 p.m.on June 17 for a water service upgrade atSheridan Academy, P.S. 90 in the Bronx.

Bid documents are available for a non-refundable bid document charge of$100, payable only by check or moneyorder made out to the New York CitySchool Construction Authority. Tomake inquiries or to obtain biddocuments, contact Edison Aguilar at(718) 472-8641 or [email protected].

GOODS AND SERVICES● Department of Parks and RecreationSeeks competitive sealed bids by 3 p.m.on June 24 for plumbing repairs andupgrades at various marinas, recreationcenters, and parks and recreationfacilities. A mandatory prebid meeting is scheduled on June 17 at 2 p.m. atArsenal West, 24 W. 61st St., fourth-floor large conference room. To makeinquiries or to obtain bid documents,contact Akihiko Hirao at (212) 830-7971 or [email protected].

● Department of Small Business ServicesSeeks competitive sealed bids by 3 p.m.on June 17 for supplemental sanitationservices along Roosevelt Avenue and aportion of the Junction Boulevard inQueens. The bid opening will be at 3p.m. on June 17 at the department, 110William St., seventh-floor boardroom.To make inquiries or to obtain biddocuments, contact Daryl Williams at (212) 513-6300 or [email protected].

● Economic Development Corp.Requests proposals by 4 p.m. on July 8for consultants to provide constructioninspection services to support homerehabilitation programs designed to helpNew York City residents directly affectedby Hurricane Sandy. An optionalpreproposal information session will beheld at 2 p.m. on June 11 at the agency.To make inquiries or obtain biddocuments, contact Maryann Catalanoat (212) 312-3969 or [email protected].

REAL ESTATE DEALS

Companies that would like to have details of their recent transactions appear in these listings should email descriptionsfollowing this format to [email protected], with “Real estatetransaction” in the subject line, or enterthem online at crainsnewyork.com/submitadeal. Deals are listed in order ofsquare footage.

COMMERCIAL● DataXu signed a five-year lease for8,700 square feet at 373 Park Ave. South.The digital-marketing firm will take theentire fourth floor of the 12-story tower.The tenant was represented by JackPetrie of Office Lease Center. Thelandlord, ATCO Properties &Management, was represented by John Lord of ATCO BrokerageServices. The asking rent was $48 per square foot.

● Wonder Works Construction signed alease for 8,000 square feet at 894 SixthAve. The development and constructionfirm will move its offices from theFlatiron district to Herald Square. Thetenant was represented by ChristopherOkada and Danny Figotin of Okada & Co. The landlord, Sol GoldmanInvestments, was represented in-houseby Brett Weinblatt. The asking rent was $42 per square foot.

● World Class Capital signed a lease for2,700 square feet at 540 Madison Ave.The Austin, Texas-based real estateinvestment and private-equity firm tookspace on the 39-story building’s 29thfloor for its first New York office. Thetenant was represented by Gabe Maransand Greg Taubin of Studley. The

landlord, Boston Properties, wasrepresented by Randy Abend, DavidKleiner and Cynthia Wasserberger ofJones Lang LaSalle. Asking rents at thebuilding range from $80 to $90 persquare foot.

RETAIL● Ladida renewed its lease for 1,600square feet at 231 W. 39th St. Thechildren’s clothing boutique uses thespace to house offices and a showroom.The tenant and the landlord, 231/249West 39 Street Associates, wererepresented by James Buslik and JeffBuslik of Adams & Co. The asking rentwas $35 per square foot.

● Num Pang signed a lease for 550square feet at 75 Ninth Ave. The location,in Chelsea Market, marks theCambodian sandwich shop’s fourthoutpost. The tenant was represented byJay Gilbert of Newmark Grubb KnightFrank. The landlord, JamestownProperties, was represented in-house.The asking rent was undisclosed.

STOCK TRANSACTIONS

Following are recent insider transactions atNew York’s largest publicly held companiesfiled with the Securities and ExchangeCommission by executives and majorshareholders. Listings are in order oftransaction value. The information wasobtained from Thomson Reuters.

● Hain Celestial Group Inc. (HAIN)Ira J. Lamel, chief financial officer,executive vice president and treasurer,exercised options on 207,182 shares of common stock at $11.76 betweenMay 23 and May 28, in a transactionworth $2,436,460. During the sameperiod, he sold 202,182 shares ofcommon stock at prices ranging from$68.41 to $69.58, in a transaction worth$13,962,333. He now directly holds37,587 shares.

● Time Warner Cable (TWC)Glenn A. Britt, chairman and chiefexecutive, exercised options on 50,000shares of common stock at $23.48 on May 22, in a transaction worth$1,174,000. On the same day, he sold 50,000 shares of common stock at prices ranging from $95.68 to $96.95, in a transaction worth$4,822,266. He now directly holds167,804 shares.

● Bristol-Myers Squibb Co. (BMY)Beatrice J. Cazala, executive vicepresident of commercial operations,exercised options on 116,412 shares ofcommon stock at prices ranging from$21.88 to $27.36 on May 23, in atransaction worth $2,782,247. On thesame day, she sold 96,000 shares ofcommon stock at $46.99, in atransaction worth $4,511,040. Shenow directly holds 290,400 shares.

James M. Cornelius, chairman, sold100,000 shares of common stock at$47.61 on May 28, in a transaction worth$4,761,000. He now directly holds641,824 shares.

Dr. Giovanni Caforio, president of U.S.pharmaceuticals, exercised options on21,333 shares of common stock at $25.45on May 23, in a transaction worth$542,925. On the same day, he sold26,647 shares of common stock at$46.29, in a transaction worth$1,233,490. He now directly holds57,854 shares.

● International Business Machines Corp.(IBM)Erich Clementi, senior vice president ofglobal technology services, exercisedoptions on 5,885 shares of common stockat $101.33 on May 23, in a transactionworth $596,327. On the same day, hesold 14,885 shares of common stock atprices ranging from $207.79 to $208.34,in a transaction worth $3,097,534. Henow directly holds 32,305 shares. �

ABOUT THIS SECTIONFOR THE RECORD is a weekly listing of information from the public record thatcan help businesspeople in the New York area find opportunities, potentialnew clients and updates on competitors.

To ask questions or get more information on this section, contact Crain’sresearch department at [email protected].

DEALS ROUNDUP

JPMorgan Partners $8,720.5 Actavis Inc. (remaining 95%) SB M&A(Manhattan), ThomasH. Lee Partners, CCMPCapital Advisors (Manhattan),Bain Capital Private Equity,Burnbrae Group Ltd., D.E. Shaw InvestmentManagement (Manhattan)/Warner Chilcott plc

Lehman Brothers Inc. $1,877.9 Not disclosed SB M&A(Manhattan)/$4.22billion of generalunsecured claims againstLehman Brothers Inc.

Spark Capital, Union $1,100.0 Yahoo Inc. SB M&ASquare Ventures,(Manhattan), Betaworks(Manhattan), Sequoia Capital,Greylock Partners, Chernin Group, Insight VenturePartners (Manhattan), DraperFisher Jurvetson, MenloVentures, MillenniumTechnology Value Partners(Manhattan), CrunchFund/Tumblr Inc.

Grupo Carso, SAB $700.0 Philip Morris International (Manhattan) SB M&Ade CV/Philip Morris (remaining 20%)Mexico SA de CV

St. John’s University $223.0 The Witkoff Group (Manhattan), SB M&Aendowment arm/ Fisher Brothers Corp. (Manhattan),Manhattan campus Vector Group Ltd.property at 101 Murray St.in TriBeCa

MedVenture Associates, $220.0 BTG International Inc. SB M&ANGN Capital (Manhattan),Morgan Stanley Private Equity(Manhattan)/EKOS Corp.

Selected deals announced for the week ended May 25 involving companies in metro New York.SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existingshares of a company without the participation of a financial buyer.

TRANSACTION SIZESELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE

FOR THE RECORD

source: capitaliq

IN THE BOROUGHS BROOKLYN

He noted that the free biweeklypublic paddles are already drawingmore boaters than there are seats.“That happened a few times lastyear but looks like it will be a regu-lar occurrence this year,” he said,predicting that 1,000 people willpaddle out this year, 10 times asmany as in 2012.

Racing on the Gowanus Elsewhere around the city, from

the Harlem River to Jamaica Bay,bands of people have started up sim-ilar clubs and in the process recon-nected their communities with theirlong-inaccessible waterways.

It is a phenomenon that willreach its frothy zenith on June 15,when a crowd of spectators is expect-ed to line the bridges crossing theGowanus Canal—another Super-fund site—to cheer on teams from17 neighborhoods, plus some fromas far away as Maine and Canada, asthey race from the boathouse of thehost club, the Gowanus Dredgers,

2.5 miles to the mouth of the canaland back. Otherteams will in-clude Green-wood’s GraveDiggers and theGowanus’ ownToxic Avengers.

In all, thereare now morethan two dozenclubs for people-powered water-craft. In 2011,65,000 boatersrowed out intothe city’s water-ways, up nearly50% from twoyears earlier, ac-cording to a surveyof the New York City Water Trail As-sociation’s mostly nonprofit membergroups.

Winning converts is a snap, ac-cording to paddling veterans likeNancy Brous, a co-founder of theassociation and a longtime volun-

teer with Manhattan’s DowntownBoathouse in the West Village. Shereports that most people’s responseto their first outing is simply “Thisis the best thing in the city.”

For the more than 200 membersof the North Brooklyn Boat Cluband the scores more who participatein its public paddles, the experienceis delightfully illogical.

“To be able to get out and expe-rience [the water], right in the mid-dle of the largest metropolitan cen-ter in America, is pretty amazing,”said Mr. Rasmussen. “We’ve seendolphins and seals swimming rightoff the shores of Greenpoint.”

Such joys have moved membersto do what they can to preserve andimprove their much-abused slice ofNew York’s environment. Last year,members began managing a smallpilot program to protect, identifyand help foster oyster colonies,which filter toxins from the water.Members also do weekly water-quality tests along their route.

In 2011, before the temporarysite even existed, local boaters hadalready landed $3 million in fundingfrom the City Parks Foundation to

build a perma-nent boat-house on anold bulkheadat 1155-1205ManhattanAve. and useground-floorspace in anearby build-ing for boatstorage and asa possible sitefor education-al program-ming for thecommunity.

Other cityclubs also reg-ularly test water quality at their lo-cations; the data are then compiledby the Water Trail Association.Those numbers have several impor-tant uses, assuaging the worst fearsof many potential paddlers.

“The first thing most people askis, ‘What’s the water like? Are thereany dead bodies?’ ” said Ms. Brous.

“Ten years ago, kids would stareat you like they had no idea what youwere doing when you were out on

the water,” she added.The dawning recognition that

canoers and kayakers do belong inNew York’s waters has led, in turn,to more and more canoes and kayaksdotting these waterways.

Meanwhile, feeding the craze,veterans of established boat clubsare acting as mentors. The NorthBrooklyn club, for example,profitedfrom advice from clubs in Manhat-tan and Long Island City. �

Rising tide of rowers


SALINE SOLUTION: Boat club members paddle Newtown Creek.

Shock absorbers into Jamaica BayIn recent weeks, more than 100 vol-unteers have gathered on weekendsat the eight-acre Rulers Bar Islandin Jamaica Bay, Queens, to plantspartina salt marsh grass.

As of late last month,they had al-ready planted 10,315 10-inch plugsof the stuff,according to Don Riepe,a retired National Park Service em-ployee who has led the summermarsh restoration planting over thepast 10 years.

This year, though, following thedamage done by Superstorm Sandy,the work has taken on new impor-tance for area residents, including

Mr. Riepe, whose home in BroadChannel was flooded with six feet ofwater. The marsh grass helps lessenstorm surges, an attribute thathelped the effort land a $645,000grant from Albany in April.

“We’re trying to do as much as wecan with volunteer work to savemoney,” said Mr. Riepe, who holdsthe title of Jamaica Bay guardianfrom the American Littoral Society.To speed up the process, the groupwill hand over the planting later thismonth to Burke Environmental, alocal contractor that will use an8,000-pound tractor to do theplanting. “It is fairly expensive, butso far everything is in our budget,”Mr. Riepe said.

By September, an expected totalof 88,000 plugs of grass will havebeen planted at both Rulers BarIsland and the 20-acre Black WallIsland.And if all goes well,next timethere is a big storm all that grass willhelp absorb the energy of rising seas.

—kamelia kilawan


FROMAROUNDTHE CITYQUEENS

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PREPARING A NATURAL BREAKWATER: Volunteers plant salt marsh grass on an island inJamaica Bay in an effort to reduce flooding from future storms.

kam

elia

kil

awan

$1BESTIMATED COSTof Newtown Creekcleanup

3.5milesLENGTH of creek

1,000PEOPLE expected topaddle the creekthis year

20130610-NEWS--0019-NAT-CCI-CN_-- 6/7/2013 1:56 PM Page 1

Notice of Formation of DDG 100Franklin Investor LLC. Arts. of Org.filed with Secy. of State of N.Y. (SSNY)on 05/03/2013. Office location: NewYork County. Principal office address:250 Hudson Street, 10th FL., NY, NY10013. SSNY designated as agent ofLLC upon whom process against itmay be served. SSNY shall mail copyof process to: DDG Partners LLC, 250Hudson Street, 10th FL, NY NY 10013.Term: until dissolved. Purpose: Toengage in any act or activity lawful.


EVENT

PUBLIC & LEGALNOTICES

NOTICE OF QUALIFICATION ofCurrency Mountain Holdings LLC.Authority filed with Secy of State of NY(SSNY) on 3/27/13. Office location:NY County. LLC formed in DE on11/20/12. SSNY designated as anagent upon whom process may beserved and shall mail copy ofprocess against LLC to: DelawareIntercorp, Inc. 113 BARKSDALEPROFESSIONAL CTR, NEWARK, DE19711-3258. Principal businessaddress: 7 World Trade Center, 32ndFl, NY, NY 10007. Cert of LLC filedwith Secy of State of DE located: DEDivision of Corporations, Sec’y ofState, 401 Federal St Ste 4, Dover,DE 19901. Purpose: any lawful act.

NOTICE OF FORMATION OF PPNY 11LLC. Arts of Org filed with Secy ofState of NY (SSNY) on 3/13/2013.Office location: NY County. SSNYdesignated as agent upon whomprocess may be served and shall mailcopy of process against LLC to prinbus addr: 1420 Rocky Ridge Dr., Ste.100, Roseville, CA 95661. Purpose:Own real estate and all lawful activity.

HITOSS LLC, a domestic LLC, Arts.of Org. filed with the SSNY on2/13/13. Office location: New YorkCounty. SSNY is designated asagent upon whom process againstthe LLC may be served. SSNY shallmail process to: Nansi Xu, 106-15Queens Blvd., Ste. 4T, Forest Hills,NY 11375. General Purposes.

Notice of Qualification of THEWIRELESS WORKS (USA) LLC.Authority filed with Secy. of State of NY(SSNY) on 04/16/13. Office location:NY County. LLC formed in Delaware(DE) on 11/20/12. NYS fictitious name:TWW (USA) LLC. SSNY designatedas agent of LLC upon whom processagainst it may be served. SSNY shallmail process to c/o CorporationService Co. (CSC), 80 State St.,Albany, NY 12207-2543. DE addr. ofLLC: c/o CSC, 2711 Centerville Rd.,Ste. 400, Wilmington, DE 19808.Arts. of Org. filed with Secy. of Stateof DE, 401 Federal St., Dover, DE19901. Purpose: Any lawful activity.

LEWIS20, LLC, a domestic LLC, Arts.of Org. filed with the SSNY on 4/12/13.Office location: New York County.SSNY is designated as agent uponwhom process against the LLC maybe served. SSNY shall mail processto: The LLC, 38 E. 85th St., NY, NY10028. General Purposes.Notice of Qualification of HFZ KICK

30TH STREET LLC. Authority filedwith Secy. of State of NY (SSNY) on04/30/13. Office location: NY County.LLC formed in Delaware (DE) on04/29/13. Princ. office of LLC: 5005th Ave., Ste. 1710, NY, NY 10110.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto the LLC, Attn: Casey R. Kemper atthe princ. office of the LLC. DE addr.of LLC: Corporation Service Co.,2711 Centerville Rd., Ste. 400,Wilmington, DE 19808. Arts. of Org.filed with DE Secy. of State, Div. ofCorps., 401 Federal St., Dover, DE19901. Purpose: Any lawful activity.

Notice of Qualification of SPI 643-647NINTH LLC. Authority filed with Secy.of State of NY (SSNY) on 04/30/13.Office location: NY County. LLCformed in Delaware (DE) on 03/26/13.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto c/o Corporation Service Co., 80State St., Albany, NY 12207-2543.DE addr. of LLC: 2711 CentervilleRd., Wilmington, DE 19808. Arts. ofOrg. filed with Secy. of State, 401Federal St., #3, Dover, DE 19901.Purpose: Any lawful activity.

Notice of Qualification of 201 WaterStreet Holdings LLC. Authority filedwith NY Dept. of State on 4/17/13.Office location: NY County. Princ.bus. addr.: 825 3rd Ave., FL 37, NY,NY 10022. LLC formed in DE on4/5/13. NY Sec. of State designatedagent of LLC upon whom processagainst it may be served and shallmail process to: c/o CT CorporationSystem, 111 8th Ave., NY, NY 10011,regd. agent upon whom process maybe served. DE addr. of LLC: 1209Orange St., Wilmington, DE 19801.Cert. of Form. filed with DE Sec. ofState, 401 Federal St., Dover, DE19901. Purpose: all lawful purposes.

Notice of Formation of OZLO 368Baltic LLC. Arts. of Org. filed Secy. ofState of NY (SSNY) on 2/27/13. Off.loc.: NY County. SSNY designatedas agent of LLC upon whom processagainst it may be served. SSNY shallmail process to: c/o United StatesCorporation Agents, Inc., 7014 13thAve., Ste. 202, Brooklyn, NY 11228,the registered agent upon whomprocess may be served. Purpose:any lawful activity.

NOTICE OF FORMATION OFGrandinetti Health Coaching LLC.Arts of Org filed with Secy of State ofNY (SSNY) on 4/16/13. Office location:NY County. SSNY designated asagent upon whom process may beserved and shall mail copy of processagainst LLC to principal businessaddress: 215 W. 84th St, Apt 417, NY,NY 10024. Purpose: any lawful act.

Notice of Formation of ROSERECOVERY FUND II, LLC. Arts. ofOrg. filed with Secy. of State of NY(SSNY) on 05/10/13. Office location:NY County. Princ. office of LLC: 200Madison Ave., 5th Fl., NY, NY 10016.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process tothe LLC, Attn: Mr. John A. Gacinskiat the princ. office of the LLC.Purpose: Any lawful activity.

NOTICE OF FORMATION OF InwoodFamily Guidance and PsychologicalServices, PLLC. Articles of Organizationfiled with the Secretary of State of NY(SSNY) on 4/11/13. Office location:New York County. SSNY has beendesignated as agent upon whomprocess against it may be served. ThePost Office address to which the SSNYshall mail a copy of any processagainst the PLLC served upon him/heris: 5030 Broadway, Suite 617, New York,NY 10034. The principal businessaddress of the PLLC is: 5030 Broadway,Suite 617, New York, NY 10034.

Notice of Qualification of LSV SpecialOpportunities Domestic Fund IV, L.P.App. for Auth. filed with Secy. of Stateof NY (SSNY) on 4/30/13. Officelocation: NY County. LP formed inDelaware (DE) on 3/21/13. SSNYdesignated as agent of LP upon whomprocess against it may be served. SSNYshall mail process to: 540 MadisonAve., 33rd Fl., NY, NY 10022. DEaddress of LP: 615 S. DuPont Hwy.,Dover, DE 19901. Name/address ofeach genl. ptr. available from SSNY.Cert. of LP filed with DE Secy. ofState, P.O. Box 898, Dover, DE19903. Purpose: any lawful activity.

Notice of Formation of Civic BuildersSub-CDE II, LLC. Arts. of Org. filedwith Secy. of State of NY (SSNY) on4/30/13. Office location: NY County.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto: Civic Builders, Inc., 304 HudsonSt., 3rd Fl., NY, NY 10013. Purpose:any lawful activities.

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM

PUBLIC & LEGAL NOTICES

NOTICE OF FORMATION OF VolcanoPartners New York, LLC. Arts of Orgfiled with Secy of State of NY (SSNY)on 1/31/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shallmail copy of process against LLC to:Vasallo Sloane, P.L., Attn.: Jeremy S.Sloane, Esq., 301 E. Pine St., Ste. 250,Orlando, FL 32801. Principal businessaddress: c/o TAG Energy Partners,350 5th Ave, Ste 5310, NY, NY 10118.Purpose: any lawful act.

Notice of Qualification of NexGenPackaging, LLC. Authority filed withNY Dept. of State on 5/17/13. Officelocation: NY County. Princ. bus. addr.:718-B State St., Santa Barbara, CA93101. LLC formed in DE on 5/24/06.NY Sec. of State designated agent ofLLC upon whom process against itmay be served and shall mail processto: Steven J. Thayer, Handler Thayer,LLP, 191 N. Wacker Dr., Ste. 2300,Chicago, IL 60606. DE addr. of LLC:615 S. DuPont Hwy., Dover, DE19901. Cert. of Form. filed with DESec. of State, P.O. Box 898, Dover, DE19903. Purpose: all lawful purposes.

PUBLIC NOTICENOTICE IS HEREBY GIVEN, PURSUANTTO LAW, that the NYC Departmentof Consumer Affairs will hold a PublicHearing on June 19th, 2013 at 2:00p.m. at 66 John Street, 11th floor, ona petition from MEXIBBQ KITCHEN &DRAUGHT LLC to establish, maintain,and operate an unenclosed sidewalkcafé at 1631-1633 2ND AVE in theBorough of Manhattan for a term oftwo years. Requests for copies ofthe proposed revocable consentagreement may be addressed to:Department of Consumer Affairs, Attn:Foil Officer, 42 Broadway, New York,NY 10004.

Notice of Qualification of RobertsCapital, LLC with fictitious nameRoberts Capital Holdings, LLC.Authority filed with Secy of State of NY(SSNY) on 4/23/13. LLC formed in DEon 4/3/13. Office location: NY County.Princ. bus. addr.: 1350 Avenue ofAmericas, 2nd Fl., NY, NY 10019.SSNY designated agent upon whomprocess may be served and shall mailcopy of process against LLC to: c/oInCorp, One Commerce Plaza 99Washington Ave., Ste. 805-A, Albany,NY 12210. DE address of LLC: c/oInCorp, One Commerce Center 1201Orange St., #600, Wilmington, DE19899. Cert of Formation filed DE Sec.of State, 401 Federal St., Dover, DE19901. Purpose: any lawful act.

EAT FOOD DISTRIBUTORS, LLC, adomestic LLC, Arts. of Org. filedwith the SSNY on 4/16/13. Officelocation: New York County. SSNYis designated as agent upon whomprocess against the LLC may beserved. SSNY shall mail process to:The LLC, 242 E. 60th St., Ste. 2R,NY, NY 10022. General Purposes.

NOTICE OF FORMATION OF Denny’sBasement NYC LLC. Arts of Org filedwith Secy of State of NY (SSNY) on3/20/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shallmail copy of process against LLC to:1710 First Ave. #121, NY, NY 10128.Principal business address: 3845Cazador St, Los Angeles, CA 90065.

Notice of Qualification of BRANDFIRE,LLC. Authority filed with Secy. ofState of NY (SSNY) on 02/28/13.Office location: NY County. LLCformed in Delaware (DE) on 02/24/12.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process toMarc Adelman, c/o The 100 MileGroup, LLC, 810 Seventh Ave., #205,NY, NY 10019. DE addr. of LLC: 2711Centerville Rd., Ste. 400, Wilmington,DE 19808. Arts. of Org. filed with Secy.of State of DE, John G. TownsendBldg., 401 Federal St., Ste. 4, Dover,DE 19901. Purpose: Creativeagency - Assist with branding.

NOTICE OF FORMATION OFCERAM-LINER LLC. Arts of Org filedwith Secy of State of NY (SSNY) on4/19/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shallmail copy of process against LLC to:7014 13TH AVE, STE 202, BKLYN, NY11228. Principal business address:55 E 73RD ST, STE #GF, NY, NY10021. Purpose: any lawful act.

NOTICE OF FORMATION OFMidOcean Advisors LLC. Arts of Orgfiled with Secy of State of NY (SSNY)on 4/17/13. Office location: NYCounty. SSNY designated as agentupon whom process may be servedand shall mail copy of processagainst LLC to principal businessaddress: 44 W 90th St, Ste 7, NY, NY10024. Purpose: any lawful act.

NOTICE OF FORMATION OF StriderSolutions, LLC. Arts of Org filedwith the Secy of State of NY (SSNY)on 3/29/13. Office location: NYCounty. SSNY designated as agentupon whom process may be servedand shall mail a copy of any processagainst the LLC served upon him/heris: The LLC, United StatesCorporation Agents, Inc 701413th Ave., Ste 202 Brooklyn, NY11228. Purpose: Any lawful acts.

NOTICE OF QUALIFICATION of ScoutDistributors LLC. Authority filed withSecretary of State of NY (SSNY) on5/15/13. Office location: NY County.LLC formed in MO on 5/26/09. SSNYhas been designated as an agentupon whom process may be servedand shall mail copy of processagainst LLC to principal businessaddress: 1010 Grand Blvd., KansasCity, MO 64106. Cert of LLC filedwith Secretary of State of MO located:600 W Main St, Jefferson City, MO65101. Purpose: any lawful act.

Notice of Formation of Do The Tuck,LLC. Arts. of Org. filed with NY Dept.of State on 4/23/13. Office location:NY County. Sec. of State designatedagent of LLC upon whom processagainst it may be served and shallmail process to: 1185 Park Ave., Apt.1F, NY, NY 10128, principal businessaddress. Purpose: any lawful activity.

Notice of formation of BOBBIEPINZ,LLC Arts. of Org. filed with the Sect’yof State of NY (SSNY) on 5/14/2013.Office location, County of New York.SSNY has been designated as agentof the LLC upon whom processagainst it may be served. SSNY shallmail process to: The LLC, 333 East14th Street, Unit 18A, NY NY 10003.Purpose: any lawful act.

Notice of Qualification of ARCODACAPITAL MANAGEMENT LLC.Authority filed with Secy. of State of NY(SSNY) on 05/28/13. Office location:NY County. LLC formed in Delaware(DE) on 08/10/07. Princ. office of LLC:25 W. 45th St., Ste. 203, NY, NY 10036.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto c/o TR Winston, Inc., 25 W. 45thSt., Fl. 2, Ste. B, NY, NY 10036. DEaddr. of LLC: Corporation ServiceCo., 2711 Centerville Rd., Ste. 400,Wilmington, DE 19808. Arts. of Org.filed with Secy. of State, State of DE,Div. of Corps., John G. TownsendBldg., 401 Federal St. - Ste. 4,Dover, DE 19901. As amended byCert. of Correction filed with SSNYon 05/30/13, addr. of process of LLCis 25 W. 45th St., Ste. 203, NY, NY10036. Purpose: Any lawful activity.

NOTICE OF FORMATION OFSwitchblade Bike Company LLC.Arts of Org filed with Secy of State ofNY (SSNY) on 2/8/13. Office location:NY County. SSNY designated asagent upon whom process may beserved and shall mail copy of processagainst LLC to: 1790 Broadway, 20thFl, NY, NY 10019. Principal businessaddress: 826 Broadway, #405, NY,NY 10013. Purpose: any lawful act.

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REAL ESTATE

NOTICE OF FORMATION OF LIMITEDLIABILITY COMPANY. NAME: DownDog Alimentari, LLC. Articles ofOrganization were filed with theSecretary of State of New York(SSNY) on May 15, 2013. Officelocation: New York County. SSNYhas been designated as agent of theLLC upon whom process against itmay be served. SSNY shall mail acopy of process to the LLC, DownDog Alimentari, LLC, at the LLC’sprincipal business address at 430West Broadway, #2B, New York, NewYork 10012. Purpose: For any lawfulpurpose. There is no predetermineddissolution date.

NOTICE OF FORMATION OFSOCIALLEET LLC. Arts of Org filedwith Secy of State of NY (SSNY) on2/27/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shallmail copy of process against LLC to:US Corp Agents, Inc, 7014 13th Ave,Bklyn, NY 11228. Principal businessaddress: 602 W 139th St. Ste 53, NYNY 10031. Purpose: any lawful act.

Notice of formation of MV ARTISTSTUDIO, LLC filed with the Secy. ofState of NY (SSNY) on 5/15/13. Officeloc.: New York County. The principalbusiness loc. is 5-01 46th Rd., LongIsland City, NY 11101. SSNY desig-nated as agent of LLC upon whomprocess against it may be served.SSNY shall mail copy of process toc/o The Ruchelman Law Firm, 150 E.58th St., 14th Fl., New York, NY 10155.Mgmt. shall be by one or more mem-bers. Purpose: Any lawful activity.


Notice of Qualification of BLACKSTONEMILESTONE FUND, L.P. Authorityfiled with Secy. of State of NY (SSNY)on 04/22/13. Office location: NYCounty. LP formed in Delaware (DE)on 03/07/13. Princ. office of LP: 345Park Ave., 28th Fl., NY, NY 10154.SSNY designated as agent of LPupon whom process against it maybe served. SSNY shall mail processto Blackstone Alternative AssetManagement Associates LLC at theprinc. office of the LP. Name and addr.of each general partner are availablefrom SSNY. DE addr. of LP: CorporationService Co., 2711 Centerville Rd., Ste.400, Wilmington, New Castle Cnty., DE19808. Arts. of Org. filed with Secy.of State, State of DE, Corps. Div.,John G. Townsend Bldg., Dover, DE19901. Purpose: Any lawful activity.

NOTICE OF FORMATION OF SMILEDESIGN GALLERY, LLC. Arts of Orgfiled with Secy of State of NY (SSNY)on 1/16/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shallmail copy of process against LLC toprincipal business address: C/O LEEGAUSE, 324 SPRING ST, STE 3, NY,NY 10013. Purpose: any lawful act.

Notice of Formation of TOTCPROPERTIES LLC. Arts. of Org. filedwith Secy. of State of NY (SSNY) on04/23/13. Office location: NY County.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process toCorporation Service Co., 80 State St.,Albany, NY 12207. Purpose: Anylawful activity.

MELCER NEWMAN PLLC, a Prof.LLC. Arts. of Org. filed with theSSNY on 01/17/2013. Office loc: NYCounty. SSNY has been designatedas agent upon whom processagainst it may be served. SSNY shallmail process to: 39 Broadway Ste2230, NY, NY 10006. Purpose: ToPractice The Profession Of Law.

FORMATION NOTICE OF TIME ISYOUNG LLC. Arts of Org filed withSecy of State of NY (SSNY) on 3/1/13.Office location: NY County. SSNYdesignated as agent upon whomprocess may be served and shallmail copy of process against LLC at:7014 13th Ave, Ste 202, NY 11228.Purpose: General.

Notice of Formation of 315 East 10thStreet LLC, Art. of Org. filed Sec’y ofState (SSNY) 3/11/13. Office location:NY County. SSNY designated asagent of LLC upon whom processagainst it may be served. SSNY shallmail copy of process to Kushner Co.,666 Fifth Ave., 15th Fl., NY, NY 10103.Purpose: any lawful activities.

Notice of Formation of AdvancedLearning Group, LLC, Art. of Org. filedSec’y of State (SSNY) 2/6/13. Officelocation: NY County. SSNY designatedas agent of LLC upon whom processagainst it may be served. SSNY shallmail copy of process to 340 MadisonAve., Ste. 1920, NY, NY 10173.Purpose: any lawful activities.

Notice of formation of TIME WARNERCONDO 66 NY, LLC Arts. of Org. filedwith the Sect’y of State of NY (SSNY)on 3/29/2013. Office location, Countyof New York. SSNY has beendesignated as agent of the LLCupon whom process against it maybe served. SSNY shall mail processto: c/o Aaron Friedman, Esq., 20West 22nd St., Ste. 1610, NY NY10010-5831. Purpose: any lawful act.

Notice of Qualification of RISE NYC211 LLC. App. for Auth. filed withSecy. of State of NY (SSNY) on5/1/13. Office location: NY County.LLC formed in Delaware (DE) on3/14/12. SSNY designated as agentof LLC upon whom process againstit may be served. SSNY shall mailprocess to: 211 West Broadway, NY,NY 10013. DE address of LLC: 1675South State Street, Ste. B, Dover, DE19901. Arts. of Org. filed with DESecy. of State, 401 Federal St., Ste.4, Dover, DE 19901. Purpose: anylawful act or activity.

Notice of Qualification of THELIFESTYLE PRESS, LLC. Authorityfiled with Secy. of State of NY (SSNY)on 04/26/13. Office location: NYCounty. LLC formed in Delaware (DE)on 03/22/13. Princ. office of LLC: 240W. 30th St., NY, NY 10001. SSNYdesignated as agent of LLC upon whomprocess against it may be served.SSNY shall mail process to the LLC,Attn: President at the princ. office ofthe LLC. DE addr. of LLC: The CompanyCorp., 2711 Centerville Rd., Ste. 400,Wilmington, DE 19808. Arts. of Org.filed with DE Secy. of State-Div. ofCorps., John G. Townsend Bldg.,401 Federal St. - Ste. 4, Dover, DE19901. Purpose: Any lawful activity.Notice of Formation of EDDIE’S DELI

& PIZZA, LLC. Arts. of Org. filed withSecy. of State of NY (SSNY) on05/02/13. Office location: NY County.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto the LLC, 168 E. 116th St., NY, NY10029. Purpose: Any lawful activity.

Notice of Formation of HAPPY FUEL,LLC. Arts. of Org. filed with Secy. ofState of NY (SSNY) on 04/05/13.Office location: NY County. Princ.office of LLC: c/o The CementworksLLC, 641 6th Ave., 5th Fl., NY, NY10011. SSNY designated as agent ofLLC upon whom process against itmay be served. SSNY shall mailprocess to the LLC, 250 Park Ave.South, 3rd Fl., NY, NY 10003. Asamended by Cert. of Change filedwith SSNY on 04/23/13, the processaddr. is: c/o The Cementworks LLC,641 6th Ave., 5th Fl., NY, NY 10011.Purpose: Any lawful activity.

Notice of Qualification of FIVE MILECAPITAL PARTNERS LLC. Authorityfiled with Secy. of State of NY (SSNY)on 05/03/13. Office location: NYCounty. LLC formed in Delaware (DE)on 10/01/02. Princ. office of LLC: 680Fifth Ave., 26th Fl., NY, NY 10019.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail processto c/o Corporation Service Co. (CSC),80 State St., Albany, NY 12207-2543.DE addr. of LLC: c/o CSC, 2711Centerville Rd., Ste. 400, Wilmington,DE 19808. Arts. of Org. filed withSecy. of State of the State of DE,John G. Townsend Bldg., 401Federal St., Ste. 3, Dover, DE 19901.Purpose: Any lawful activity.

Notice of Qualification of AbbottCapital Private Equity Partners VII, L.P.Authority filed with NY Dept. of Stateon 4/24/13. Office location: NY County.Princ. bus. addr.: 1290 Ave. of theAmericas, 9th Fl., NY, NY 10104. LPformed in DE on 4/23/13. NY Sec. ofState designated agent of LP uponwhom process against it may beserved and shall mail process to: c/oCT Corporation System, 111 8th Ave.,NY, NY 10011, regd. agent upon whomprocess may be served. DE addr. ofLP: c/o The Corporation Trust Co.,1209 Orange St., Wilmington, DE19801. Name/addr. of genl. ptr.available from NY Sec. of State. Cert.of LP filed with DE Sec. of State, 401Federal St., Dover, DE 19901.Purpose: all lawful purposes.

Notice of Qualification of HCAPAdvisors LLC. Authority filed withNY Dept. of State on 5/8/13. Officelocation: NY County. LLC formed inDE on 12/18/12. NY Sec. of Statedesignated agent of LLC upon whomprocess against it may be served andshall mail process to: c/o CTCorporation System, 111 8th Ave., NY,NY 10011, regd. agent upon whomprocess may be served. DE addr. ofLLC: c/o Corporation Trust Co., 1209Orange St., Wilmington, DE 19801.Cert. of Form. filed with DE Sec. ofState, 401 Federal St., Dover, DE19901. Purpose: all lawful purposes.

NOTICE OF FORMATION OF LIMITEDLIABILITY COMPANY. NAME: PALILALLC. Application for Authority wasfiled with the Secretary of State of NewYork (SSNY) on 04/18/13. The LLCwas originally filed with the Secretaryof State of Delaware on 07/06/12.Office location: New York County.SSNY has been designated as agentof the LLC upon whom processagainst it may be served. SSNY shallmail a copy of process to the LLC, c/oThe Law Offices of Katz & Matz, P.C.,1350 Avenue of the Americas, 3rdFloor, New York, New York 10019.Purpose: For any lawful purpose.

Notice of Formation of VP InternationalLLC (LLC). Articles of Organizationfiled with the Secretary of State ofNew York (SSNY) on 5/2/12. OfficeLocation: New York County. SSNYdesignated as agent of LLC uponwhom process against it may beserved. SSNY shall mail copy ofprocess to: the LLC, 320 E. 90thStreet Apt. 2C, New York, NY 10128.Purpose: any lawful activity.

NOTICE OF FORMATION OF TequilaRAMO LLC Articles of Organizationfiled with the Secretary of State ofNY (SSNY) on April 3, 2013. Officelocation New York County. SSNY hasbeen designated as agent upon whomprocess against it may be served. ThePost Office address to which the SSNYshall mail a copy of any process againstthe LLC served upon it is: c/o OvalConcierge, 276 1st Avenue, New York,NY 10009. The principal businessaddress of the LLC is: c/o OvalConcierge, 276 1st Avenue, New York,NY 10009. Dissolution date: Perpetual.Purpose: any lawful act or activity.

CITY MEDICAL OF TRIBECA, PLLC,a domestic PLLC, Arts. of Org. filedwith the SSNY on 4/25/13. Officelocation: New York. SSNY is designatedas agent upon whom process againstthe PLLC may be served. SSNY shallmail process to: Margaret Johnson,Esq., 336 E. 86th St., NY, NY 10028.Purpose: Medicine.

NOTICE OF FORMATION OF LIMITEDLIABILITY COMPANY. NAME: 1496OCEAN LLC. Articles of Organizationwere filed with the Secretary of Stateof New York (SSNY) on 10/27/10.Office location: New York County. SSNYhas been designated as agent of theLLC upon whom process against itmay be served. SSNY shall mail acopy of process to the LLC, c/o KyleLavender, 36-15 84th Street, 2H,Jackson Heights, New York 11372.Purpose: For any lawful purpose.

NOTICE OF FORMATION of JB andVL LLC. Article of Organization filedwith the Secretary of State of NY (SSNY)on 03/22/13. Office location: NYCounty. SSNY has been designatedas agent upon whom process againstit may be served. The address towhich the SSNY shall mail a copy ofany process against the LLC servedupon him is C/O the LLC, 7014 13thAvenue, Suite 202, Brooklyn NY11228. Purpose of LLC: to engagein any lawful act or activity. PrincipalBusiness location is: 219 E 81stStreet Apt 1-H, New York NY 10028.

Notice of Formation of Prayan LLC.Art. of Org. filed with Sec’y of State(SSNY) on 11/08/2012. PrincipalOffice: 66 Madison Avenue, Suite 3i,New York, NY, 10016, NY County.SSNY designated as process agent.Process Service address: 66 MadisonAvenue, Suite 3i, New York, NY,10016. Purpose: any lawful activity.

Notice of Qualification of ABMJanitorial Services - Southeast, LLC.Authority filed with NY Dept. of Stateon 5/13/13. Office location: NY County.LLC formed in CA on 7/1/08. NY Sec.of State designated agent of LLCupon whom process against it maybe served and shall mail process to:c/o CT Corporation System, 111 8thAve., NY, NY 10011, regd. agentupon whom process may be served.Principal office addr.: 1111 Fannin,Ste. 1500, Houston, TX 77002. Cert.of Org. filed with CA Sec. of State,1500 11th St., Sacramento, CA95814. Purpose: all lawful purposes.

Notice of Qualification of CITI NMTCSUBSIDIARY CDE XXII, LLC. Authorityfiled with Secy. of State of NY (SSNY)on 05/16/13. Office location: NYCounty. LLC formed in Delaware (DE)on 05/07/13. Princ. office of LLC: 390Greenwich St., 2nd Fl., NY, NY 10013.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process toc/o Corporation Service Co., 80State St., Albany, NY 12207-2543.DE addr. of LLC: c/o CSC, 2711Centerville Rd., Ste. 400, Wilmington,DE 19808. Arts. of Org. filed withSecy. of State of DE, P.O. Box 898,Dover, DE 19901. Purpose: Realestate investment and development.

NOTICE OF FORMATION OF ManeChick Hair LLC. Arts of Org filed withSecy of State of NY (SSNY) on1/22/13. Office location: NY County.SSNY designated as agent upon whomprocess may be served and shall mailcopy of process against LLC to: USCorp Agents, 7014 13th Ave, Ste 202,Bklyn, NY 11228. Principal businessaddress: 75 E 116th St., #3N, NY, NY10029. Purpose: any lawful act.

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM

PUBLIC & LEGAL NOTICESFOREIGN LIMITED LIABILITY COMPANY.Notice of Formation of Foreign LimitedLiability Company (LLC) Name: BAYARDROCK, LLC. Application for Authorityfiled by the Department of State of NewYork on: 05/02/2013. Jurisdiction: NewJersey. Organized on: 10/18/2010.Office location: County of New York.Purpose: any and all lawful activities.Secretary of State of New York (SSNY)designated as agent of LLC upon whomprocess against it may be served. SSNYshall mail a copy of process to: TheEmpire State Building, 350 Fifth Avenue,Suite 5410, New York, NY 10118. Noaddress required to be maintained inNew Jersey. Authorized officer in itsjurisdiction is: New JerseyDepartment of Treasury, 225 WestState Street, Trenton, NJ 08625. Notice of Qualification of Resonance

Capital Partners LLC. Authority filedwith NY Dept. of State on 5/15/13.Office location: NY County. LLC formedin DE on 4/15/13. NY Sec. of Statedesignated agent of LLC upon whomprocess against it may be served andshall mail process to: c/o CT CorporationSystem, 111 8th Ave., NY, NY 10011,regd. agent upon whom process maybe served. DE address of LLC: 1209Orange St., Wilmington, DE 19801.Cert. of Form. filed with DE Sec. ofState, 401 Federal St., Dover, DE19901. Purpose: all lawful purposes.Notice Of Formation Of QuietFX, LLC.

Arts of Org filed w/ the Secy of Stateof NY (SSNY) on 3/18/13. Officelocation: NY Co. SSNY designatedagent upon whom process may beserved and shall mail copy ofprocess against LLC to principalbusiness address: Carey Gattyan,104 W 29th St, 5th Fl, NY, NY 10001.Purpose: any lawful act.

Notice of Qualification of LUCRORENERGY AND INFRASTRUCTUREGROWTH AND INCOME GP, LLC.Authority filed with Secy. of State of NY(SSNY) on 05/20/13. Office location:NY County. LLC formed in Delaware(DE) on 05/15/13. Princ. office of LLC:10 Barclay St., #5B, NY, NY 10007.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process tothe LLC at the princ. office of the LLC.The regd. agent of the company uponwhom and at which process againstthe company can be served isRichard J. Roy, 10 Barclay St., #5B,NY, NY 10007. DE addr. of LLC: 2711Centerville Rd., Ste. 400, Wilmington,DE 19808. Arts. of Org. filed withSecy. of State of the State of DE,401 Federal St., Dover, DE 19901.Purpose: Any lawful activity.

Notice of formation of HCNYAssociates LLC filed with the Secy.of State of NY (SSNY) on 4/5/13.Office loc.: New York County. Theprincipal business loc. is 250 W.43rd St., New York, NY 10036.SSNY designated as agent of LLCupon whom process against it maybe served. SSNY shall mail copy ofprocess to c/o GF Management,LLC, 435 Devon Park Dr., 500 Bldg.,Wayne, PA 19087. Mgmt. shall beby one or more members. Purpose:Any lawful activity.

NOTICE OF FORMATION of Fiechter &Salva LLP. Certificate of Registrationfiled with the Secretary of State of NY(SSNY) on 02/07/13. Office location:NY County. SSNY has been designatedas agent upon whom process againstit may be served. The Post Officeaddress to which the SSNY shallmail a copy of any process againstFiechter & Salva LLP served uponhim is C/O Fiechter & Salva LLP, 45Rockefeller Plaza, (630 Fifth Avenue),Suite 2000, New York, New York10111. Purpose of LLP: to engage inpractice of law. Street address ofPrincipal Business location is:Fiechter & Salva LLP, 45 RockefellerPlaza, (630 Fifth Avenue), Suite 2000,New York, New York 10111.

NOTICE OF FORMATION OF GarnPress LLC. Arts of Org filed withSecy of State of NY (SSNY) on2/19/13. Office location: NY County.SSNY designated agent upon whomprocess may be served and shallmail copy of process against LLC toprincipal business address: 11Riverside Dr, 15DW, NY, NY 10023.Purpose: any lawful act.

Notice of Formation of JULIE VOSDESIGNS LLC. Arts. of Org. filedwith Secy. of State of NY (SSNY) on05/16/13. Office location: NY County.SSNY designated as agent of LLCupon whom process against it may beserved. SSNY shall mail process toc/o Tannenbaum Helpern Syracuse &Hirschtritt LLP, Attn: Joel S. Hirschtritt,Esq., 900 Third Ave., NY, NY 10022-4775. Purpose: Any lawful activity.

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aration—the user didn’t know he had.For instance, before Mr. Gold-

man attended the recent Milken In-stitute Global Conference in LosAngeles, a premier networkingevent, he mapped his relationshipswith some of the featured speakers.After finding people he knew whohad a relationship with the peoplehe wanted to know, he sent out 15emails asking for help with intro-ductions, and landed a dozen meet-ings, including one with “an ex-tremely senior person” at a top realestate firm.

This senior real estate executive“has so many meetings, he doesn’teven know why I’m there,” Mr.Goldman recalled. “I immediatelysay, ‘I met you through [our mutualfriend]. I don’t know you, and I’msitting in front of you.’

“It was basically mirroring tohim what his client developmentpeople could do with the tool,” hesaid.

Mr. Goldman declined to namethe real estate firm,but said he is dis-cussing a contract with the compa-ny for 50 subscriptions—at $3,000 apop.

Big task aheadMr. Goldman, 42, has been

through this business-developmentstage before. He co-foundedfinancial-information providerCapital IQ in 1999 and sold it toMcGraw-Hill for more than $200million five years later.

Doing client-development workback then led to the idea for RelSci.But even with its help, he has a bigtask ahead.

RelSci emerged from its trialphase in February as a vast operationwith some 800 employees—andgrowing—including 125 in NewYork and almost 400 in India. It willneed 10,000 subscribers to breakeven.Without any marketing, it hasalready signed up close to 1,000, in-

cluding some 150 brand-nameclients like Nasdaq, Accenture,Jones Lang LaSalle, GuggenheimPartners and Yale University.

Among the inventor’s other ad-vantages is the excitement the toolhas generated among some of WallStreet’s biggest players: RelSci’s in-vestors include Revlon multibillion-aire Ronald Perelman,Home Depotbacker Kenneth Langone and KKRco-founder Henry Kravis. Since itsfounding in early 2010, the startuphas raised approximately $90 mil-lion, including $30 million lastmonth, according to a filing first re-ported by Fortune’s website.

Mr. Goldman is also looking be-yond turning a profit. He aims tomake RelSci a transformational toolthat delivers a unique version of a so-cial network across a wide range ofindustries.

“The idea is for us to become in-dispensable,” he said. “For any busi-ness problem you have, [RelSci]could figure out who you should talkto, how to get in touch with them,and how to talk to them.”

RelSci does not provide emailaddresses or phone numbers, on theassumption that there are betterways to connect with people whoseemails and calls are probablyscreened.

His customers don’t seem tomind, saying the service is unique.Unlike LinkedIn, it does not com-pile user-generated content, but in-stead uses its software to gatherpublicly available information. Re-searchers in New York, India andother places check the data manual-ly for quality and accuracy.

The system then applies BigData analytics. RelSci has filedmore than 30 patents just for rela-tionships.

The service can also boast of pro-viding paths to people who often donot have accounts on LinkedIn.

“This hadn’t been done,” saidGeoffrey Clark, managing director

of Starr Principal Holdings, sum-ming up his first reaction to the“breadth of analytics and connectiv-ity” provided by the software plat-form. “We clearly saw the value foreveryone.” Starr invested in RelSciin 2011 and became one of its firstcustomers.

A challenge of the RelSci ap-proach, however, is how many re-searchers it will always need forcross-checking and verifying.“Therehas to be continual manual effort,”said Gartner Research Director Bri-an Blau, noting that the model re-quires the “brute force” of a large andpotentially expensive workforce.

Necessary toolBut Mr. Goldman says that’s not

an obstacle to profitability. “There’s

a fixed cost just to maintain the sys-tem, but there’s very little cost asso-ciated with adding new users,” hesaid, comparing RelSci to a hotelthat begins making money once itsells out more than a requirednumber of rooms.

Another question, however, willbe how many businesses will pay$3,000 a year for each person whouses it. Mr. Goldman insists RelSciis not just for Wall Street tycoonsand other dealmakers, but will be-come a necessary lead-generatingand research tool for fundraisers,ex-ecutive recruiters, consultants, realestate brokers and virtually any kindof professional-services firm.

So far, the cost does not seem tobe an obstacle. David Rhoads, a co-founder of ThreePoint Consulting

in Wheaton, Ill., recently looked upa friend of his wife’s on RelSci be-fore the three of them sat down todinner.

The friend, an executive at a fi-nancial advisory firm, turned out tohave school ties to senior people atan engineering consultancy Mr.Rhoads had been trying to do busi-ness with. She made an introduc-tion, and he is now concluding whathe expects will be a six-figure con-sulting deal—and a hefty return onhis $3,000 investment.

“[The job] is a sensitive matterfor this engineering consultingfirm,”he said.“So a personal recom-mendation mattered a lot.” �

BY LISA FICKENSCHER

Consolidated Edison Inc.maintainsthat flooding at its East 14th Streetsubstation caused the massive pow-er outage in lower Manhattan on thenight that Superstorm Sandy struckthis area eight months ago.That ex-planation has allowed insurancecompanies to deny Sandy-relatedbusiness-interruption insuranceclaims from hundreds of businesses.

But a lawsuit filed last week bythe owner of the Trump SoHo NewYork hotel is challenging that ver-sion of the events of Oct. 29, offer-ing another theory—that an explo-sion caused the lights to go out fornearly five days. The suit, filed instate Supreme Court, is the first le-

gal challenge to the util-ity’s account.If the hotelprevails in court, the im-plications for otherbusinesses in Manhat-tan that suffered lossesas a result of the poweroutage could be signifi-cant.

Trump SoHo is seek-ing $2.3 million from itsinsurance provider, Af-filiated FM, allegingbreach of contract fordenying its claim, and itis suing Con Edison, al-leging gross negligence.

Claim rejectedThe 391-room property, owned

by the Bayrock/Sapir Organiza-tion—in which the Trump family isa partner—submitted a business-interruption claim to its insurer. InJanuary, the claim was rejected, ac-cording to the lawsuit, because the

hotel’s policy did notcover it for off-premiseservice interruptioncaused by flooding atthe Con Edison substa-tion.

“We didn’t expect toget denied for 100% ofour claim,” said BSOgeneral counsel JuliusSchwarz. “We hadflood insurance.”

Numerous news out-lets showed footage ofthe explosion and adarkened lower Man-hattan moments later.

“We believe we can prove that itwas an explosion,” said JamesMcGuire, managing partner of thelaw firm of Mishcon de Reya,whichwas retained by BSO. The com-plaint notes that the hotel’s insur-ance policy contains no exclusionsfor explosions at an off-premiseservice provider resulting in power

outages.Mr. McGuire said the case could

open the door for other businesseswhose claims have been denied.

The utility produced a 45-pageexplanation in November detailingthe causes of the power outages inthe city at the behest of insurancecompanies,which have attached theexplanation to their denial letters.

Customers demand refundsDuring the power outage, the

Trump SoHo,at 246 Spring St., lostroom revenue of approximately $1.2million as well as $185,000 of busi-ness in its spa, bars and banquetspace, according to the complaint.The hotel “attempted” to chargestandard room rates of $718 toguests who stayed on after Oct. 29,but 16 customers challenged thecharges and got full refunds.

As a result of these expenses,BSO took out a $350,000 loan tocover the payroll of its 400 employ-ees,said Mr.Schwarz.“We had theseexpenses and no revenue coming into offset them,” said Mr. Schwarz.

The complaint states that ConEdison was negligent because it did

not shut off the power at the East14th Street plant pre-emptively as ithad at other substations in the cityand that its facility should have beenconstructed better to withstand sig-nificant storms.

“The outages in much of lowerManhattan during Sandy were dueto unprecedented flooding in our fa-cilities and other areas,” said a ConEdison spokesman. “This is a mat-ter between building owners andtheir insurers.We will review the al-legations in this lawsuit when we areserved with the summons and com-plaint.”

Affiliated FM, the complaintsays, had an obligation to “investi-gate” the cause of the explosion atCon Edison’s facility and to honorthe hotel’s business-interruptioncoverage. An Affiliated spokesmansaid the company had not yet seenthe complaint and therefore couldnot comment on it.

“In the coming months, we willsee a rash of these types of law-suits,” said Andrew Moesel,spokesman for the New York Citychapter of the New York Restau-rant Association. �

Bigwigs’ RolodexContinued from Page 1


Trump SoHo’s Sandy suit


CRAIN’S NEW YORKBUSINESS

ALAIR TOWNSEND JOHN C. WHITEHEAD ERSKINE BOWLES MARK ZUCKERBERG

SO YOU WANT TO MEET MARK ZUCKERBERG? WE DID, TOOHere are Relationship Science’s suggestions for connecting Crain’s with Facebook and Apple

Property seeksdamages for deniedbiz-interruption claim

FACEBOOK:Alair Townsend, Crain’s columnist, sits on the executive committee of the Greater New York Council of the Boy Scouts ofAmerica with financier and civic luminary John C. Whitehead. �Mr. Whitehead serves on the advisory board ofgovernors for the Partnership for Public Service with Erskine Bowles, deficit hawk and former chief of staff under PresidentBill Clinton. �Mr. Bowles is on the board of Facebook and chairman of its audit committee.� Facebook’s chiefexecutive and chairman is Mark Zuckerberg.

APPLE:Ms. Townsend is a TIAA-CREF board member with Roger Ferguson Jr., the chief executive of TIAA-CREF. �Mr. Ferguson isa board director of Memorial Sloan-Kettering Cancer Center, where Genentech CEO Arthur Levinson is a member of theScientific Consultants board. �Mr. Levinson is Apple’s chairman. � Apple’s chief executive is Tim Cook.Source: Relationship Science

� � � �

CRAIN’S NEW YORKBUSINESS

ALAIR TOWNSEND ROGER FERGUSON JR. ARTHUR LEVINSON TIM COOK� � � �

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Recyclebank is a website that offers its 4.5 million members re-wards for recycling (think air miles for separating metals and plas-tics). The waste-not, want-not ethos extends to the nine-year-old business’s own search for a new office, a quest that ultimatelyended at the door of 151 W. 26th St.,where the tenant inked a five-

year deal for 17,000 square feet.Recyclebank wanted to move to someplace more central than its current

location at 95 Morton St. in the far West Village. But the company also waskeen to minimize the financial impact of the move.

Tech tenant stepsin from the fringe

“The goal was to identify a pre-built, preferably furnished officespace that would allow Recyclebankto limit any up-front capital expen-ditures,” said Greg Taubin, the firm’sbroker from Studley, who also notedthat his client was keen to minimizeany overlap of its old and new leases.

Recyclebank’s current lease doesnot expire until February 2014.Thelandlord at 151 W. 26th St., theRosen Group, agreed not to chargerent until then, even though Recy-clebank’s lease begins in August.

“The Rosen Group has ownedthese properties for a long time, butthey’re hardly sitting still,”NewmarkGrubb Knight Frank broker MichaelMoorin said of the landlord’s com-mitment to attracting tech tenants toits 18 midtown south properties.

Mr. Moorin, who along withAllen Gurevich represented thelandlord, noted that 151 W. 26thSt., where the asking rent is $48 persquare foot, is totally leased,and thatthe rent Recyclebank will pay isabout 70% more than what its pre-decessor paid.

—matt chaban

Retailer embracesa hip (yes!) AstoriaTrendy consignment retailer Buffa-lo Exchange has chosen Astoria forits first Queens location. The Tuc-son, Ariz.-based company, whichhas four outposts in Manhattan andBrooklyn, recently signed a 10-yeardeal for 2,500 square feet at 29-16 Dit-mars Blvd. The asking rent was about$65 per square foot.

Brokers involved in the deal saidthat the retailer,which opened its firstNew York City store in Williamsburgin 2005, was lured to Astoria by therising numbers of hipsters.

“Pay close attention to how manyyoung people are calling Astoriahome now, and look at other neigh-borhoods where Buffalo Exchangeis successful—like Williamsburg,”said Ari Malul, the SchuckmanRealty broker who represented land-lord Alva in the deal.

As few other national retailershave entered the neighborhood,Buffalo Exchange stands as a bit ofa pioneer,noted Mr.Malul,who wasassisted by colleague Nick Masson.Rents on Ditmars Boulevard haveheld steady in the mid-$50s to mid-$60s a square foot.

Buffalo Exchange is expected toopen for business by fall, accordingto Adam Stupak, the Task Realtybroker who represented the tenant.

—adrianne pasquarelli

REAL ESTATE DEALS

770 EIGHTH AVE.ASKING RENT; TERM:$40s per square foot;10 years

SQUARE FEET: 5,300

TENANT; REP: St.Luke’s HospitalCenter; Jeff Rosenblattof Newmark Grubb

Knight Frank

LANDLORD; REP: The Jack Parker Corp.;in-house representation

BACK STORY: The hospital renewed itslease for ancillary medical offices andplans to capitalize on the area’s surgingresidential population.

37 W. 20TH ST.ASKING RENT; TERM:Mid-$60s per squarefoot; five years

SQUARE FEET: 3,400

TENANT; REP:WoodboltInternational; RosanneLucarelli of Handler

Real Estate Organization

LANDLORD; REP: Olmstead Properties;in-house representation by DanielBreiman

BACK STORY: The Texas-based companythat develops nutritional products signeda lease for space in the 12-story building.

20 JAY ST., B’KLYNASKING RENT; TERM:$34 per square foot;one year

SQUARE FEET: 2,500

TENANT; REP: GroupNeon; Daniel Katcherof Newmark GrubbKnight Frank

LANDLORD; REP: Two Trees ManagementCo.; in-house representation by CarolinePardo

BACK STORY: The visual-networkingstartup was drawn to Brooklyn’s Dumbobecause of its creative community,according to The Commercial Observer.

BARE BONES


maintenance of the 1.3-mile-longgreensward.

Ms. Myer has special cause to begratified: In all three cases, develop-ment of the properties is expected toyield millions of dollars of revenue forthe maintenance of the park, whichsparked the boom in the first place.

The biggest of the three poten-tial developments would rise fromthe Witnesses’ holdings. Currentlyup for grabs are a dozen large prop-erties scattered around Dumbo.Among them are the 400,000-square-foot 55 Furman St., with itsfamous rooftop Watchtower sign,and a cluster of pristine beige-colored warehouses along PearlStreet covering more than 700,000square feet. It is the latter packagethat Related is looking at, accordingto sources close to the sales effort.

Meanwhile, the Witnesses are

quietly marketing two parking lots,each stretching over a city block,which could house more than 1.5million square feet of new develop-ment. All told, the Witnesses couldsell off properties with as much as2.9 million square feet of develop-ment rights as the group moves to anew complex it is building upstate.

A spokesman for Related and forthe Witnesses declined to comment.

At the Empire Stores—sevenhistoric red-brick warehouses thatonce housed coffee, spices and oth-er dry goods—developers are com-peting for a 99-year lease underwhich they will turn the five-story,block-long property along the northend of the park into a 327,000-square-foot mixed-use develop-ment.All of the 10 teams had essen-tially the same idea: a food market,boutiques and event spaces on theground floor, with offices above,

presumably forDumbo’s boomingtech scene.

Among the bid-ders are JamestownProperties, owner ofManhattan’s hyper-successful ChelseaMarket, and TwoTrees, the real estatecompany that al-most single-handedly made

Dumbo what it is today. Others in-clude Robert A. Levine, who trans-formed the Witnesses’ old printingplant at the foot of Atlantic Avenueinto 449 high-end condos,and Acu-men Capital Partners, which is con-verting the old Pfizer factory insouth Williamsburg into a DIYmanufacturing center.

Midtown Equities, with ahodgepodge of holdings in Man-hattan and Miami, is said to be thefront-runner.

99-year leaseThe fate of the Empire Stores

has been the subject of anti-devel-opment lawsuits for decades. ButMs. Myer said she is hopeful of fi-nally being able to clear the last le-gal hurdle and ink a lease with thewinning bidder by the end of sum-mer, about the same time she ex-pects to sign a 99-year lease for theplot at the end of John Street.

There, the prospect of putting upa 13-story residential property withcommanding views of the harborand the Brooklyn Bridge has drawninterest from a similarly high-powered list of firms. Among themare the Philadelphia-based home-building giant Toll Brothers, Mr.Levine, modular builder Monad-nock Construction and a Europeanconsortium that has entered a bid inpartnership with High Line design

superstars Diller Scofidio + Renfro.Both the John Street and Empire

Stores leases will help fill the park’scoffers for decades to come, payingtheir property taxes to the parkrather than the city or state. But lo-cal activists are also praying for theWitnesses to close one or more bigdeals before the end of the year.

Under an agreement that stateSen. Daniel Squadron and Assem-blywoman Joan Millman forgedwith the Bloomberg administrationin 2011, a small percentage of thedevelopments’ sales and the proper-ty taxes would flow to the park.With less than six months beforethe agreement expires, that may be atall order.

But just as it looks like the parkwill make major strides toward as-suring its long-term financialhealth, a number of area activists arevoicing concern. They charge thepark’s leaders with placing too muchemphasis on the bottom line.

“The focus is entirely on theprojects, not the park,” complainedDoreen Gallo, executive director ofthe Dumbo Neighborhood Associ-ation. “I know there wouldn’t be apark without them, but it doesn’tfeel like a park anymore. We’ve soldout, and what we’ve got is an attrac-tion.”

Construction unions have de-scended on Pier 1, where TollBrothers and Starwood CapitalGroup have started a hotel and con-do project, the biggest in the park.The union is arguing that since the

project is going up on public landand receiving public subsidies, itshould be built with union labor. Italso is pushing for a share of thework on future projects, includingthe Empire Stores and the JohnStreet residential tower.

Making scary noisesThe unions held a rally on the

street outside a park board meetingon Furman Street last Wednesday,with hundreds of construction andservice workers chanting, “It’s anightmare.” In the background theyplayed a soundtrack from a horrormovie replete with hammers andsaws and blood-curdling shrieksthat drowned out the more custom-ary cries of children frolicking in thenearby Pier 6 playground.

Meanwhile, park officials arepreparing for the threat of morestorms like Sandy. Dozens of Dum-bo businesses were flooded, whileBrooklyn Bridge Park sustained$1.5 million in damage, accordingto Ms.Myer,mostly to the electricalsystem.

She and the developers circlingher park remain undeterred. “We’realready seeing a record number ofvisitors,” Ms. Myer said. “NewYorkers want to come to the park;they want to be near the water.”

And thanks to all the develop-ment, they don’t even have to pay for it. �

With only eight days of the ses-sion left before the Legislature ad-journs for the year, Mr. Cuomo andlegislative leaders will attempt tosettle on how many casinos to allow,where they will go and what tax ratethey will pay, and the makeup of acommission that would carry outthe process. Passage of a bill is re-quired before the referendum isheld.

Threat and opportunityMuch is at stake for Genting,op-

erator of Resorts World at Aque-duct Racetrack in Queens,which,asthe city’s only racino, has been rak-ing in cash despite lacking humandealers, as the state constitution de-mands.For the publicly traded com-pany, the Albany negotiations areboth a threat and an opportunity, inthat they could lead to a rival outer-borough gambling venue or allowResorts World to become a full-fledged casino.

While a casino with table gamesin the Catskills might divert somegamblers away from Genting’sQueens location, the bigger loser inthat scenario would be Empire CityCasino at Yonkers Raceway, whichis closer to upstate.

Both racinos are seeking, at thevery least, to be done no harm. Astheir lobbyists defend their interestsin Albany, their operators have beenpromoting the amount of educationfunding they generate via tax rev-enue. The Yonkers venue con-tributed $25 million for schools inMay, along with $5 million for the

horse industry. In March, theQueens racino produced $31 mil-lion for education and $11 millionfor horse racing and breeding.

Empire City Casino says it effec-tively pays the state 69% of its grossgaming revenue, the highest in thenation, while competitors pay6.75% in Las Vegas and 9.25% inNew Jersey.

The education-funding argu-ment will be a major component ofthe pitch to voters. But a major ob-stacle for the referendum is that only46% of city residents support gam-bling, with 47% opposed.While thecity accounts for slightly more than8 million of the state’s 19 millionresidents, the city’s mayoral electionthis November will drive up voterturnout here, jeopardizing the gam-bling referendum’s chances.

Mr. Cuomo casts his proposedfive-year moratorium on city casi-nos as a way to steer tourism upstate,but it may also be intended to damp-en downstate opposition to the ref-erendum.

In his plan, the governor alsopaid heed to New Yorkers’ opposi-tion to a casino being located in theirown community (Quinnipiac found53% of New York City voters, and67% of suburban voters, don’t wantone where they live). Mr. Cuomo’sbill would require local approval ofcasino projects. It’s a measure thatpleases operators of Indian casinos,who see it as a way to prevent rivalsfrom opening near their markets.

But there is no shortage of crit-ics. Indeed, the push for legalizedgambling in New York has made for

strange bedfellows. Natural oppo-nents of gambling, like the CatholicChurch and anti-gambling groups,have been joined in criticizing thegovernor’s plan by racino operators,Indian tribes, casino companies andother gambling interests.

James Featherstonhaugh, presi-dent of the New York Gaming As-sociation, which represents thestate’s nine racinos, told CapitalNew York that the governor’s legis-lation would put his clients at a com-petitive disadvantage. Barry SnyderSr., president of the Seneca Nation,called Mr. Cuomo a “bully” after therevelation that the governor wouldseek to build a new,non-Indian casi-no to compete with the Senecas’venue in western New York, accord-ing to The Buffalo News.

‘Gaming by inches’Out-of-state casino operators,

meanwhile, don’t like the moratori-um for New York City, where a ven-ue with table games would generatehuge revenues. Earlier this year,James Murren, chief executive ofMGM, told the Albany Times-Union that Mr. Cuomo’s plan tobuild three upstate casinos beforedeveloping downstate was “flawed,”“tortured” and “gaming by inches.”

Alan Woinski, CEO of GamingUSA Corp., even claimed thatadding casinos would dilute theNew York market and shrink theworkforce at the nine racinos.

“They’re going to get burnedreally badly,”Mr.Woinski said of ad-ministration officials. “If they took amoment and researched what’s hap-

pening, every time you open a casi-no,you lose 20% to 30% at neighbor-ing casinos. There’ll be one casinoopening—they’ll hurt nine othercasinos.It becomes a zero-sum gamefor the state. They maybe grow therevenue overall,but they lose jobs.Soit really doesn’t benefit anybody.”

The data, however, show thatNew York has been capturing mar-ket share from neighboring statessince the opening of the Aqueductracino. In the past two years, Con-necticut’s gambling revenue wasdown by 10.6%,New Jersey’s shrankby 8.6% and Pennsylvania was off by0.4% despite opening an additionalfacility this past year. New York’swas up 27.9%, driven almost entire-ly by Genting’s Aqueduct venue.Only on a regional basis has gam-bling revenue been stagnant.

Curious side dramaIn a curious side drama, Gan-

nett’s Albany bureau reported that atwo-page memo circulated beforethe governor’s bill was released float-

ed the possibility of a second no-dealers gambling venue in an outerborough of New York City.The pro-vision was seen as a threat to Gentingto not oppose the bill,but was not in-cluded in the draft legislation re-leased by the governor’s office.

A spokesman for Genting de-clined to comment, but the compa-ny tucked this sentence into a recentpress release: “Analysts warned thatwhile Resorts World Casino’s suc-cess has been unparalleled, it is un-clear how much more gaming NewYork can sustain without starting tocannibalize itself.”

Not everyone is critical of the gov-ernor’s legislation. Michael Treanor,managing partner of the Nevele re-sort project—an effort to revive the110-year-old shuttered resort twohours by car from midtown Manhat-tan—praised Mr.Cuomo for exclud-ing New York City.

“We are one step closer,” Mr.Treanor said, “to bringing real eco-nomic recovery to Ulster Countyand the Hudson Valley.” �

Gambling bill heats up in AlbanyContinued from Page 3


TABLE GAMES could come to upstate casinos if the Legislature passes a bill and voters thenapprove a constitutional amendment in a statewide referendum this November.

Park sows seeds for land rushContinued from Page 1


WELL PLANTED: The condominiumbuilding Toll Brothersis putting upoverlooking Pier 1

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20130610-NEWS--0001,0024-NAT-CCI-CN_-- 6/7/2013 8:20 PM Page 2

INSIDEOut and AboutJazz Age Lawn Party onGuvs Island PAGE 27SnapsCrain’s Arts & CultureBreakfast PAGE 27

BY ALI ELKIN

New York City finally has a happening festival to brag about.TheGovernors Ball Music Festival returned to Randall’s Island this pastweekend for its second year there. What began as a one-day, 12-act eventon Governors Island in 2011 has blossomed into a three-day extravaganzawith 70 acts and four stages. It attracted about 45,000 visitors per day thisyear, selling out three-day passes and single-day tickets weeks ahead oftime. Attendees came from all over the country as well as from overseas.¶ “Our goal was to establish Governors Ball as the New York City festival.

We wanted our hometown to have a festival to call its own,” said Jordan Wolowitz, co-president ofManhattan-based Founders Entertainment, which produces the show. ¶ While nearly everymajor music market has such a festival—whether it’s Austin City Limits, Chicago’s Lollapaloozaor San Francisco’s Outside Lands—the New York market has been tough on the industry. Duringthe past 10 years, seven large-scale festivals have come and gone. ¶ But music-industry experts sayFounders Entertainment appears to have cracked the code, creating the

Avery hopes toshoot and score

Calling maleCEOs acrossthe tristate area:The limelight isbeckoning asPalladinoCasting seeks asmall businessowner to star in

a new reality-television series. Theyet-to-be-named show issearching for CEOs who need toget back on track after a personalor professional setback.

According to a source close tothe project, former New YorkRanger Sean Avery (above) willhost the show, which will featureone CEO per episode. A pilot isbeing produced for CNBC. “We arefocusing on high-end business,”the inside source said. “It’s allabout one-on-one male coaching.”

Mr. Avery, known for hiscompetitive edge on the ice, willshow no mercy as he whips theexecutives back into shape.Theonetime left wing, who retiredfrom professional hockey last year,runs two of his own smallbusinesses in the city, the Warren 77sports bar and Tiny’s restaurant.

The CEOs should be “ready totackle any obstacles facing theirbusiness,” according to an opencasting call on Palladino’s Facebookpage. A camera-ready smile and anace slapshot may not hurt, either.

—laura lorenzetti

Free Pussy Riot!The name Pussy Riot elicits giggles,but the Russian punk feministprotesters’ story is no laughingmatter. HBO premiered Pussy Riot:A Punk Prayer last week at theLandmark Sunshine Theater onthe Lower East Side. Patti Smithintroduced the documentary, whichfollows three of the members fromtheir ill-fated human-rights protestat Moscow’s Cathedral of Christthe Savior through a sham trial thatresulted in a two-year sentence at apenal colony.Throughout theirtrial, the women remained defiantagainst President Vladimir Putin andwhat they deem a repressiveregime.

After the screening, YekaterinaSamutsevich, whose sentence wassuspended, joined the audience viaSkype. “What we’re protestingagainst is still in place and it hasgotten worse,” she said through atranslator. Moments later, otherRiot members Headlight and Puck,in signature neon balaclavas (nowbanned in Russia), appeared inperson. “We cannot carry out anyactivities on behalf of the group,”said Headlight. “Our activities aredeemed extremist.”To help free the two members who remainimprisoned, she said, “Write lettersand pose awkward questions to ourpolitical representatives. Andprotest near Russian embassies.”

—valerie block See FESTIVAL on Page 26

HELLUVA TOWN


After several tries, the notoriously tough New York marketmay finally have a music festival to call its own

HAVING A BALL:Revelers rock out atGovernors Ball 2012on Randall’s Island.

45KDAILY attendees

$220COST of a three-day pass

2013 GOVERNORS BALL

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Festival time in New Yorkfirst truly successful multigenre,multiday urban festival in the fiveboroughs. The key to that successwas starting out small, understand-ing the highly competitive marketand assembling a lineup that woulddraw a crowd in a city with lots ofoptions.

“There are so many other thingshappening in New York, and somany of those things are free,” saidSam Hunt, an agent at WindishAgency, which represents festivalmainstays like Animal Collectiveand Girl Talk.“There’s more compe-tition in New York during the sum-mer than anywhere else in the U.S.”

Eclectic selectionThis summer is no exception,

with music to satisfy almost anytaste. The City Parks Foundation’sSummerStage series, which runsfrom June through August, in-cludes She & Him (fronted byZooey Deschanel), Camera Ob-scura and the Airborne ToxicEvent. Celebrate Brooklyn! runsfrom June 5 to Aug. 10, boasting alineup that includes the Roots,Barenaked Ladies, Ben Folds Fiveand Yo La Tengo. Lincoln Centerhosts another popular outdoor se-ries from July 24 to Aug. 11, thisyear featuring Kronos Quartet,Rubén Blades and Nick Lowe.

Multiday festivals face anotherroadblock here. It’s hard to find actsthat haven’t played in the areathroughout the year.That was one ofthe problems the short-lived Catal-pa Festival ran into in the summer of2012. Though the lineup includedcrowd-pleasers like the Black Keysand Snoop Dogg (now known asSnoop Lion), it wasn’t enough todraw the masses. The Black Keyshad recently played two sold-outshows at Madison Square Garden.

“You run into a challenge [inNew York] in terms of people be-ing able to justify spending xamount of dollars on a festival tick-

et,” said Todd Coder, who was thetalent buyer for Catalpa.

The festival did not do well interms of advance ticket sales. It alsorained that weekend, preventingwalkup sales.

Last month, rain put a damperon Great GoogaMooga in ProspectPark, Brooklyn. The free festival,which sold VIP passes for $79.50,was meant to take place over threedays. In a joint decision by Goog-aMooga promoter Superfly (whichalso organizes the wildly successfulBonnaroo Festival in Manchester,

Tenn.), and the Parks Department,the last day was canceled because ofrain. The inaugural event in 2012went more smoothly, though therewere grumbles about long lines andlimited supplies of the much-hypedfood.

Superfly has yet to make a deci-sion about next year. “We will talkto the community, the Parks De-partment, [Prospect Park] andelected officials and make a collec-tive decision,”a company represen-tative said in a statement.

Before Catalpa and Googa-Mooga, All Points West held courtin Liberty State Park in New Jersey.Produced by AEG Live, which or-ganizes the popular Coachella Val-ley Music and Arts Festival inIndio, Calif., All Points West ap-peared in 2008 and 2009, when itoffered an impressive lineup in-cluding Jay-Z and Coldplay. Butthe festival could not finalize a line-up for its third act, according to re-

ports at the time, and there was no2010 event.

Mark Shulman, vice presidentand general manager of the North-east division of AEG Live, wouldnot comment on All Points West.But he noted that festivals have be-come a much bigger part of theAmerican music landscape in thepast few years. “The entire artisttouring schedule has now changed.They are timing it out so that theycan be at the festivals,” Mr. Shul-man said.

The large-scale, multiday festi-val is a more longstanding traditionin Europe. England’s GlastonburyFestival, which dates back to 1970,is the world’s best attended.By con-trast, Coachella, the most popularfestival in the U.S., originated in1999. Since then, regional musicfestivals have cropped up in andaround many major cities.Many in-volve an eclectic range of music andfeature both established and emerg-ing artists. Local foods are often of-fered on-site, and most feature artinstallations that light up elaborate-ly at night,allowing for lots of expo-sure on Facebook and Instagram.

Cashing inRetailers from Abercrombie &

Fitch to Urban Outfitters andBloomingdale’s have glommed onto the trend. Each one has a desig-nated festival-wear portion of itswebsite, hawking revelry-readyoutfits like the cutoff shorts, neonbandeau crop tops and bright Way-farer sunglasses that are de rigueurat any outdoor music event.

Governors Ball is cashing in,too.The local event has grown steadilywith the growing interest in festi-vals. “They’ve definitely recognizedthe shift in the market and havetimed the development of their fes-tival well,” Mr. Shulman said.

In its first year, Governors Ballwas a one-day affair held on Gov-ernors Island—hence the name.Twenty thousand people attended.Last year, that number more thandoubled over the two-day event.This year, the three-day festivalsold tickets for about 45,000 peo-ple each day. A three-day pass cost$220,while a day pass was $95.VIPtickets, with added perks like spe-cial viewing areas,went for $470 fora three-day pass and $180 for a sin-gle day.

The roster was stacked with ma-jor acts, including Kanye West,Kings of Leon and Guns N’ Roses.But big names were only part of theequation, given the fierce competi-tion in New York. The three-dayevent also featured a base of indiedarlings, many of which have al-ready attracted mainstream atten-tion, like Of Monsters and Men,the XX and Grizzly Bear.

Food favorites from around thecity, including gourmet ice-creamsandwiches by Coolhaus and lobsterrolls from Luke’s Lobster, roundedout the attractions.

“I think it’s important for pro-moters to understand the marketwhere they’re trying to work,” Mr.Wolowitz said. �


‘There’s morecompetitionhere thananywhere else’

SOURCEDINNER:BOB UNANUE

INSIDE TIP: The later it gets, the louderthe salsa music becomes.

WELCOME TO THE ZOOELECTRIC ZOO is another festival success story. The three-day electronicmusic event, also on Randall’s Island, will take place Aug. 30 to Sept. 1.The festival attracted more than 100,000 people last year, when three-daytickets were about $360, and single-day passes were close to $200. Itssuccess is a bit less surprising than Governors Ball, since electronic dancemusic has a particularly dedicated following attracted to the communalrave setting. While festivals like Governors Ball seek to please a widerange of music tastes, E-Zoo cashes in on intense fandom.

“They are cultural events revolving around a particular genre of music,”said Mark Shulman, vice president and general manager of the Northeastdivision of concert producer AEG Live. “Everyone there shares a like for aparticular thing in common.” —ALI ELKIN

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olives in Brooklyn near the GowanusCanal. I worked 40 hours duringChristmas break and got paid $20 forthe week. When I was 19, we movedto Spain as a family, and I helped myfather open the olive-oil productionbusiness. I enrolled at the Universityof Seville, and that’s when I learnedto speak Spanish fluently. Out ofeveryone, I’m the one who has beenaround the block more. I’ve workedat our facilities in Puerto Rico, Cali-fornia,Florida and Spain.My cousinFrank is the president in Florida,andmy cousin Carlo is the president ofthe operation in Puerto Rico.

You didn’t grow up bilingual?My mother was Irish,so wegrew up with more Irish in-fluence until we moved toSpain in 1973 for a fewyears.Then even my moth-er learned the language.

Why is Goya expanding now?Our products are cheap,and they are heavy totransport around thecountry. Every time fuelgoes up a penny, it coststhousands of dollars morefor transportation. Thatadds a lot of cost, so we arebuilding a facility inHouston. In Atlanta, weare buying a building for anew distribution center.

The growth of thecompany has mirrored thegrowth in immigration.The U.S. has the second-largest Hispanic popula-tion with 52 million, be-hind Mexico, which has115 million.In 2000,Goyahad about 1,000 products.We have 2,200 today, andnow we are crossing overinto the general popula-tion. We just launchedpurely Anglo products likebaked beans, and a babyfood with Beech-Nut.

Goya is marketing to non-Hispanics?We know we sell a lot to the non-Hispanic population, but we don’tknow how much. That’s one of ourchallenges: to understand the demo-graphics of our consumer. We sell alot of lentils to Indians and black-eyed peas for Hoppin’ John meals [aSouthern dish of beans and rice] tothe African-American community.

Will you try to go upscale?We sell to the masses, food that isgood for you and not expensive. Wepretty much stick to that. Recently,

we’ve come out with reduced-sodium products, and that’s what wewill continue to focus on, healthierand all-natural lines.

Are there new products in the pipeline?We are getting into prepared andfrozen foods. In the next few weeks,we will be coming out with newpackaging in pouches, [for productssuch as] refried beans. We used to beonly an ingredient company.

What’s your biggest seller? We dominate the bean category morethan anyone else, and there is no onethat offers the breadth of products wehave. We say [about Hispanics] that

we are united by languageand separated by the bean.

Did you know that Wikipediadescribes the Unanues as thesecond-wealthiest Hispanicfamily in the U.S.?No,and that’s not true.Peo-ple think because we make$1 billion in sales that it’s thesame as net worth. We areconstantly pumping moneyback into the company. Wedon’t make a lot of money.Goya has small margins.

I’ve never done this be-fore, but I did buy a lotteryticket recently.

One of the reasons myfamily has survived fourgenerations is our workethic. A story that has al-ways stuck with me isabout my uncle Frank,whotold me how one day hewent to bed at 2 or 3 a.m.and he was half-dressed,sitting on the bed. Hethought, “Wait a minute,am I getting up or going tosleep?”

What’s the story behind theGoya name? It was a brand fromMorocco that really had noowner. My grandfatherliked the idea that it’s shortfor the Spanish painter,Francisco Goya, so he

bought the brand for $1 from hissardines importer.

We added pigeon peas, plantainproducts and root vegetables in theU.S. at the end of 1945, when therewas a big wave of immigration fromPuerto Rico. In 1949, we bought afactory in Puerto Rico and startedproducing those products ourselves.In 1959, when Castro took overCuba and [sparked] Cuban immi-gration to the U.S., we added moreproducts, and in the 1970s, theDominicans came. �

Goyatargets ‘Anglos’

WHERETHEYDINEDCALLE OCHO45 W. 81st St. (in the ExcelsiorHotel)(212) 873-5025www.calleochonyc.com

AMBIENCE:Festive, with salsamusic and amural of a roosterfeaturing theGoya label (a nodto the brand’sstatus as aHispanic culturalicon)

WHAT THEY ATE:� Complimentaryarepas withshredded beefand Creole salad� Grilled octopuswith chickpeapuree� Sweet andgreen plantains� Sautéed stripedbass withPeruvian quinoa-roasted vegetablesalad� Virgin mangomojito� Ginger ale� Café con lecheTOTAL: $79,including tip




WILLIAM LAUDER, JENNY MORGENTHAU and TYSONAND KIMBERLY CHANDLER at the May 30 gala for theFresh Air Fund, a nonprofit that sends New York City kidsto the country during the summer. The event raised $1.1million.

NORM LEWIS, DAVID DINKINS and KHARY LAZARRE-WHITE at the benefit forBrotherhood-Sister Sol, a group that provides services for black and Latino youth. TheMay 29 gala raised $500,000.

SNAPS Crain’s arts panel looks at NYC film and TV industryOUT ANDABOUT

SATURDAY, JUNE 15, AND SUNDAY, JUNE 16Break out a flapper dress and do theCharleston at the JAZZ AGE LAWN PARTY onGovernors Island. The event will featuredance music by Michael Arenella and HisDreamland Orchestra, which prides itselfon historic authenticity. The Prohibition-era party kicks off at 11 a.m. on both days.Tickets are available at www.eventbee.comand are $30 in advance; $35 at the door.Children under 12 are free. Visitwww.dreamlandorchestra.com for more information.

CULTURE FIXTUESDAY, JUNE 11The free concert seriesMAD. SQ. KIDS will kickoff with a performanceby Steve Songs, knownfor his kid-pleasingnumbers “ElephantHide and Seek” and“Fast Monkey.” Theseries kicks off at 10:30a.m. at Madison Square Park and willcontinue with different children’s artiststhroughout the summer. For moreinformation, visit www.madisonsquarepark.org or call (212) 538-1884.

SUNDAY, JUNE 16Take a Father’s Day tour of the city’shistoric lighthouses with the NATIONALLIGHTHOUSE MUSEUM. Participants willtake a speedy water taxi ride that willshowcase lighthouses around New YorkHarbor. The tour starts at 11 a.m. atNew York Water Taxi at Battery Park’sSlip 6. Tickets are available atwww.lighthousemuseum.org and are $60 for adults and $40 for children 10and under. For more information, call(855) 656-7469.

CAREER BUILDERTUESDAY, JUNE 11The Real Estate Board of New Yorkwill host its annual DEAL OF THE YEARAWARDS COCKTAIL PARTY at 5:30 p.m.at Club 100, 101 Park Ave. The twoaward categories are “the mostcreative deal in Manhattan” and “theretail deal which most significantlybenefits the Manhattan retailmarket.” Registration is $50 and isavailable at www.rebny.com. Visit thewebsite or call (212) 532-3100 formore information.

MONDAY, JUNE 17, AND TUESDAY, JUNE 18FASHION, TECHNOLOGY & THE INTERNETwill explore the opportunities andchallenges presented by newtechnology like 3-D printing, newdomain names and counterfeiting.The seminar, hosted by fashion-focused law firm Cowan Liebowitz &Latman, starts at 8 a.m. and goes until10:30 a.m. at the Harvard Club, 35W. 44th St. Registration is free andcan be done online at www.cll.com.For more information, call(212) 790-9281.

DON’T MISS JAZZ AGE LAWN PARTY

MARK YOUR CALENDAR…SUNDAY, JUNE 30JOIN ATHLETES with and without disabilities atAchilles International’s 11TH ANNUAL HOPE &POSSIBILITY FIVE-MILER in Central Park. The raceraises money for the organization, which providessupport to disabled athletes. There will be medalsand cash prizes in different race categories. It will start at 9 a.m. at the park’s WestDrive, near West 67th Street. Registration is $23 for members of the New York RoadRunners, $37 for nonmembers. The price goes up to $25 and $40, respectively, theday of the race. To register, visit www.nyrr.org.

FUNDRAISERSWEDNESDAY, JUNE 12The National Urban Technology Foundationwill hold its annual URBAN TECH GALA benefitat Capitale, 130 Bowery. The evening willfeature a dinner and a silent auction. Theorganization provides educational resources tostudents through technology. Tickets, whichare available at www.urbantech.org, start at$300, and tables at $5,000. For moreinformation, call (800) 998-3212.

SUNDAY, JUNE 16See three new one-act plays by Neil LaBute,John Patrick Shanley and Winter Miller atPlanet Connections’ ONE ACTS FOR A CAUSE,benefiting Safe Horizons, a victim-servicesagency. Veteran actress Estelle Parsons and Peterand the Starcatcher’s Celia Keenan-Bolger will beamong the performers.The show starts at 7:30p.m. at the Signature Theater’s Alice GriffinJewelbox Theater at 480 W. 42nd St.Ticketsstart at $100 and are available at www.planetconnections.org/gala. Visit the website or call(917) 338-9541 for more information.

OPENINGWEDNESDAY, JUNE 12 The New Museum is showcasinga LLYN FOULKES RETROSPECTIVE.The artist, known for his work inassemblage, or the puttingtogether of found materials to

create acomposition,createsnaturalisticimages withdepth. Theexhibit will beon view untilSept. 1. TheNew Museumis open

Wednesdaythrough Sunday.

Admission is $14for adults and free for anyoneunder 18. For more information,visit www.newmuseum.org or call(212) 219-1222.

by Ali Elkin and Theresa Agovino

PATRICIA CLARKSON and TOM HANKS reading a scene fromAlfred Hitchcock’s North by Northwest at the June 3 benefit forLapham’s Quarterly. The event raised more than $400,000 forthe nonprofit publication.

See more of this week’s Snaps online at CrainsNewYork.com/galleries.

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JANE ROSENTHAL and ALAN SUNA at Crain’s June 3 Breakfast Forum,Hollywood East, which highlighted the city’s booming film and TV industry.


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