ppt
TRANSCRIPT
PEST ANALYSIS
POLITICAL ANALYSIS:
Domestic competition
Traffic overview
Global political stability
Trade flows
Oil price
ECONOMIC ANALYSIS
Maximize productivity
Healthy competition
Offered incentives
Mergers and Strategic Alliances
SOCIAL ANALYSIS:
Huge car fashion ( GMC, Trail blazer)
Attitude and Preference.
Quality Impact.
Strong partnership
TECNOLOGICAL ANALYSIS:
Compact Car.
Enhanced features.
E-commerce business in the KSA automotive industry.
Online booking and registration.
MARKET SEGEMENTATION
Specific needs and wants of consumers
Segmented Approach
Ford-Ka Saudi Arabia Market analysis
Effective, Geographic and Demographic Segmentation.
EFFECTIVE SEGEMENTATION
Measurable
Substantial
Accessible
Differentiable
Actionable
GEOGRAPHIC SEGEMENTATION
Measurable
Substantial
Accessible
Differentiable
Actionable
30%
20%
50%
GEOGRAPHIC SEGEMENTATION
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