Progetto dei corsi SEO – Web Mining

http://www.donazionesangue.altervista.org

Master I° Livello Web TechnologyUniversità degli Studi dell’Aquila

A.A. 2008/2009

Studenti:•Luca Giuliani•Cesidio Di Nicola•Maurizio Fiori

� Domain: http://www.donazionesangue.altervista.org

� Keyword: donazione del sanguedonazione del sanguedonazione del sanguedonazione del sangue

� Project Start Date: 1 Nov 20091 Nov 20091 Nov 20091 Nov 2009

� Context: web site about blood donation and volunteering

� We can find much information about this on the web◦ Wikipedia

◦ www.avis.it

◦ ~ 300 web sites of local associations that present similar content

� The web sites of local associations, for example, focus their attention on the association itself, their activities and events

� Our website is more direct, placing the Blood Donor in the foreground. Any user can find information in a simple and fast manner

� The content of web pages are mash-ups. Various pre-existing components are used to create the new web site.

� Each page of the site has the same structure

� The website was built according to the latest practise illustrated in Google’s SEO guide for webmaster

� On page factor:On page factor:On page factor:On page factor:◦ <title>

◦ <meta name=“description”>

◦ <meta name=“keywords”>

◦ <hx>

� <title>Donazione del sangue, un semplice gesto d'amore</title> (Blood donation, a simple act of love)

� The title indicates the content of the web page to both users and search engines

� For example, we have chosen the above title in order to illustrate the simplicity of the act of giving blood

� Wikipedia

� Google News

� Yahoo Answers

� Youtube

� Live Image

� Original text

� We have attempted to create pages with interrelated information from various sources

� The main goal was to present the user with a site where all the necessary information related to blood donation could be found

� Facebook fan page◦ Nearly 2000 fans

◦ Frequent emails sent to all users with a link to the website

� Direct links to related sites

� www.avissanbenedetto.it

� www.avisabruzzo.it/donare.asp

� http://friendfeed.com/antoniofruci

� http://friendfeed.com/antoniofruci?format=atom

� http://www.facebook.com/posted.php?id=174961428611

� http://www.ilcapoluogo.com/e107_plugins/content/content.php?content.22657

� Web directory

◦ Dmoz

◦ Giorgiotave/directory

◦ MrLink Directory

◦ XDirectory

◦ Sullarete.it Sullarete.it Sullarete.it Sullarete.it

� Forum◦ Various threads have been opened to present our site to the community

◦ Among the forums, we cite:

� PC Forum

� Press:� De Andreiseditore

� Hwupgrade� Tomshw

� Il Il Il Il capoluogo.itcapoluogo.itcapoluogo.itcapoluogo.it

� Appunti digitali

� Agenzia astra� Leggimi

� Prima di noi

� Il centro

� Isaya Blog

First page news, 11 December 2009

� Yahoo answers & Virgilio GenioYahoo answers & Virgilio GenioYahoo answers & Virgilio GenioYahoo answers & Virgilio Genio◦ We have answered numerous questions regarding blood donation and volunteer associations, citing our website as the source

� 15 November 200915 November 200915 November 200915 November 2009◦ First index

◦ 163rd position, page 17 for “blood donation”

� 22 November 2009 22 November 2009 22 November 2009 22 November 2009 ◦ 68th position, 7th page

� Web master tools data

� Access to web site

� Introduction of new pages to the site◦ Events and Advertising

◦ Blog posts

◦ User Comments

� The web site can become a useful source of information for blood donors and volunteers

GRAZIE!