fitbit pitch deck
TRANSCRIPT
FitbitKYLE MCKINLEY, JOSH CADORETTE, EMMA GRESH, EMILY DOWNING, LOGAN MEMBRINO, KEVIN MACWILLIAMS
AgendavCompany Informationv Industry AnalysisvStrategic Analysis vStrategic Motivation vProposed Initiative vConclusion
Company Information
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion
Industry Information
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion
Fitness Tracking Industry85% of Wearable Market
23%
Strategic Analysis
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion
Strategic Motivation
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion
“To provide a low profile device that gives the user accurate exercise data feedback from workouts and
everyday activity”
Retention9.5 Million
Out of19 Million
Proposed Initiative
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion
Discount Available
Good news! You’re eligible for discounts!
Discount earned for reaching new activity
goal of 20,000 steps/day for 180
days
Conclusion
Company Information
Industry Informatio
nStrategic Analysis
Strategic Motivation
Proposed Initiative Conclusion