engaging the 21st century student

Engaging the 21st Century Student

Marketing to, Supporting and Educating a New Type of Student.

Engaging the 21st Century Student

Education in the 21st Century Achieving Excellence

Attainment Quality Affordability

Measure of Excellence Trends Student Experiences

Educating the 21st Century Student Who is the 21st Century Student? Marketing to, Delivering Knowledge to, Supporting

Education in the 21st Century

From 2000-2008 state funding increased from $60 billion to $89 billion

Despite recession of 2012, state funding stayed above $80 billion

Problem: Enrollment demand continues to grow while funding remains stagnant

State/Federal agencies can not keep up with demands for funding higher education because of other social issues:

Increased health care costs

Pension Commitments

Increased funding toward national security

Decreased funding due to recession

Result: Can not continue to fund enrollment growth without reliance on increased tuition rates, increased revenue.

Source: National Survey of Student Engagement 2004

Education in the 21st Century

To achieve excellence in education under the current funding crisis, policy

makers and educational leaders must work together to discover new and

innovative ways to achieve:

1. Attainment of education

2. Quality of Education

3. Affordability of Education


Achieving Excellence: Attainment of Education

RecruitingStudents• Use Technology: Apps, Twitter,

Facebook, websites; websites are reported to be the most important source of college information.

• Encourage campus visits: 73% of students visited a school prior to matriculation.

• Campus visits help students decide if the institution is “for them”; institutions must put their best foot forward.

•Source: Zinch Report 2009

Engage Students•29% of students where overwhelmed during their first semester of college; use freshman “boot camps” to provide students with tools for success and to build peer relationships.

•47% of students wanted to participate in clubs and organizations; provide visibility of organizations.

•The use of coordinated study programs, or restructuring classrooms to include student services has helped students engage in shared learning; less isolated more involved with student and faculty.

•Sources: Zinch Report 2009, Tinto, V.,

“Classrooms as communities”

Graduate Students• Graduate students with

necessary skills to succeed in the 21st century: sense making, social intelligence, adapting skills, cultural competency, computation thinking, media literacy, design mindset, cognitive load management, virtual collaboration.

•Source: Future Work Skills 2020

Conclusions• Effective recruitment practices

lead to increased enrollment rates; increased tuition revenue.

• Effective engagement of students leads to persistence and graduation; guaranteed tuition revenue.

• Graduating students who are highly employable helps with institutional reputation; increased enrollment.

Achieving Excellence: Quality of Education

Deliver Education without Sacrificing Holistic Development• Education must be more than

delivering knowledge; students must be able to communicate effectively, understand and work with diverse populations, work in teams and develop problem solving skills.

•Source: National Survey of Student Engagement 2004

Provide an Authentic Education•High demand for post secondary education may tempt some institutions to produce degrees that are cheaper in value and price; poses and ethical challenge to institutions and a danger to unaware students.

•Example: institutions marketing a degree to become a dental hygienist without receiving accreditation from the proper agency; institution benefits, student unemployable after graduation.


Delivery of Knowledge•Continue classroom learning with engaged and dedicated faculty.

•Use online learning modules to attract more students; figure out how to use this method without sacrificing student/faculty engagement, reputation of institution.

• Students who were challenged to do their best work, exhibited high-order learning and greater reflective and integrative learning; provide rigorous curriculums.


Conclusions• A holistic education is necessary for

the betterment of the students and community.

• Providing quality degrees that are of value to the student and community are a moral and ethical responsibility of colleges/universities.

• Knowledge must continue to be delivered to students in a way that engages, challenges and creates divergent thinkers.

Achieving Excellence: Affordability of Education

Provide Information & Access to Financial Aid• The economic downturn has made it

necessary for families to turn to financial aid packages to pay for college.

• In 2010 53% of incoming students reporting using loans to pay tuition.

• 73.4 % of students in 2010 said grants and scholarships were received to help with tuition costs.

•Source: Brief: The American Freshman- National Norms 2010

Offer Tuition Discounts & Incentives•Help students and families see higher education as an affordable option.

•Create different price levels for credits taken. For example at Northern Arizona University (NAU) after an undergraduate students 7th credit hour, tuition stays at $4435.00. Tuition for credits 1-6 increase incrementally.

•The Pledge Program at NAU offers tuition for four years that does not increase; budgeting incentive for families.

•Source: NAU.edu, Five-Year Strategic Plan, 2013

Promote the Value of a Degree•72.7% of incoming students in 2010 said that the greatest benefit of a college education is increasing ones earning potential.

•Educate students and families regarding the importance and benefits of a holistic education; the “production” of workers is a short-term solution to a greater financial crisis.

•Source: Brief: The American Freshman-National Norms 2010

Conclusions•As a greater number of students exhibit the need for financial aid, access to information must be provided.

•Because 65% of students graduate with loan debt, the value of a college education must be carefully explained and emphasized to students; stress the importance of education beyond the acquisition of knowledge.

•Create tuition incentives and discounts to aid in affordability.

•The cost of an ineffective education not only hurts students but is a greater burden socially, culturally, financially and economical on society.

•Source: Ewing PowerPoint: Declining by Degrees

Policies to Measure Success of Attainment, Quality and Affordability

To achieve excellence in education, while providing attainable, quality and affordable schooling, accountability measures should be put in place to ensure student success.

Develop a new college ranking system to assist students in determining which college will serve them best.

Assess cost effectiveness of colleges by measuring percentage of students receiving tuition assistance, (attainment), average tuition, loan to debt ratio, (affordability), and graduation rates, transfer rates, job placement, graduate earnings, (quality).

Develop programs such as “Race to the Top” that encourage states to create high quality programs with lower costs.

Proved bonuses to universities that graduate students who have Pell grants; stress accountability to colleges with higher drop-out rates.

Strengthen academic requirements to receive financial aid.


Education in the 21st Century: Trends

Student Diversity Students of the 21st century are more ethnically and racially

diverse. Between 1980 and 2000, enrollment of white students went

from 81.5% to 69%.

Enrollment of women increased from 51.5% to 56%, Asian enrollment increased trifold and overall enrollment increased by 22% during the same time period.

Source: Debard, R. Millennials Coming to College

Matriculation Changes

Students of the 21st century are no longer following traditionally “linear” matriculation patterns.

47% of students are traditional age (19-24), while 43% are reported to be 24 or older; a decrease from 2004 in which 63.8% of students were 18-24.

Students are attending colleges/universities part-time; 68% of students reported attending college while working 16 or more hours per week and 36% are working 36 or more hours.

Older age students have more commitments to family, work and other obligations; will stop/start their educations due to external factors.

New tracking systems, assimilation programs, collaborative development standards and competency assessments to deal with the changing student.

Source: : Ewing PowerPoint: Declining by Degrees, Borden, V.M., “Accommodating Student Swirl”


Decreased Affordability & Accessibility

In 1980 low income families were using 6% of their annual income to pay for a two-year college degree; today it represents 12% of total income.

In 1980 low income families were using 13% of their annual income to pay for a four-year college degree; today it represents 25% of total income.

50% of high school graduates form low income families attend college as compared to 90% of high school students from high-income families.

The most selective colleges enroll 75% of their students from the highest income brackets as opposed to 3% from the lowest income brackets.

Source: Ewing PowerPoint: Declining by Degrees

Change in Student Behaviors

60% of college students study less than 15 hours per week and 35% percent study less than 10 hours per week.

Student are choosing to be anonymous, attend large, “easy” classes.

Memorization is preferred over deep learning; requires a lower level of cognitive thinking.

Source: Ewing PowerPoint: Declining by Degrees


Technology Students of the 21st century have grown up with technology; they are a connected community, always

clicking and communicated via a primary digital device (PDD).

They communicate through text, email, video, data, instant messages.

Prefer to attend lectures complete class assignments/exams from home, speak to classmates via videoconferencing, and conduct research online.

Busy individuals, working adults and other non-traditional students prefer the flexibility of on-line learning.

Technology has provided access to higher education that may otherwise not have been available to certain population; working adults, non-traditional students.

Connects students globally and enables global learning experiences.

Sources: Freidrich, R., Peterson, M., Koster, Alex. “The Rise of Generation C”

Education in the 21st Century: Student Experiences

Students are still experiencing 19th century learning experiences: Higher education is a creation of the enlightenment period. Traditionally, higher

education has been involved in standardized learning, production line education; the individual is not considered; educators have been slow to respond to the demands of the 21st century.

Classes remain large, faculty do not know students names, students spend hundreds of dollars on text books they don’t read, and which they believe do not pertain to their lives.

Students have more responsibilities than available hours in the day. Students feel that class lectures are unengaging, irrelevant and outcome based;

measured by test taking. Students don’t understand how classroom learning will help them solve global

issues.

Sources: Ken Robinson: Changing education paradigms, K-State “Vision of Today’s Student”

The 21st Century Student

Who is the 21st Century Student? Believes in themselves Expects leaders and educators in higher education to believe in them Expects leaders and educators to invest in their goals and development Confident Realistic and materialists Culturally liberal Expresses opinions and attitudes freely Has never known a day without the internet or mobile devices; 95% own computers Heavy reliance on, and familiarity with technology Socially connected to friends next door as well as “friends” around the world; global

citizens Want classroom experiences to be relevant to life Engaged students expect to be challenged; don’t want to memorize, want to learn

skills, ideas to help others

Sources: Dalton Sherman Keynote to Texas School District, : Freidrich, R., Peterson, M., Koster, Alex. “The Rise of Generation C

Educating the 21st Century Student: Marketing to, Delivering Knowledge to, Supporting and Graduating

Marketing to,•Be creative with information delivery; create videos, use interactive technology, Facebook, Twitter, websites, Apps.

• Deliver information in a way that students can relate; research what students watch, what they listen to, how they spend their time.

•Highlight technology used on campus and future uses of technology being considered for use.

•Encourage campus visits; provide an opportunity for students to meet faculty.

•Promote classes that are community based, organizations that encourage peer interactions, and the basis for which learning is achieved at the university (memory vs. diacritical thinking).

•Sources: Zinch Report 2009,

“That’s Why I Chose Yale”

Delivering Knowledge to, •Delivery knowledge in a way that is relevant and comfortable for todays students; on-line lectures, hybrid classes, virtual classrooms.

•Provide digital materials for student learning; digital text-books, online classroom notes, submit assignments and take exams via virtual classrooms.

•Deliver knowledge in a way that is creative and interactive and uses current technology; again by using a medium that the student can relate to educators will attract and keep student attention focused on learning.

•Source:, K-State “Vision of Today’s Student”

Supporting•Students expect educators to believe just as much in their

ability to succeed as they themselves do; 38.2% of students understand that communicating with professors is an important part of success. Communicate early and often.

•Provide financial aid information early; increases accessibility to higher education.

•Align K-12 curriculums with those of higher education to help students succeed in higher education; requires collaboration among educational leaders.

•Provide freshman orientation programs and curriculums to encourage peer involvement and relationship building.

•Asses student competency prior to admission; will help with retention and persistence by matching students with appropriate curriculums.

•Sources: , Borden, V.M., “Accommodating Student Swirl”, Dalton Sherman, to Texas School District, Zinch Report 2009, National Survey of Student Engagement 2004

Graduating•Provide course work and curriculums that are relevant to the 21st century learner; provide rigor and deep learning opportunities.

•Encourage peer involvement and support programs to help with retention and graduation.

•Encourage and provide community service and involvement, networking and relationship building with external stakeholders to increase visibility and job opportunities; show students the “value” of attending a university or college.

•Sources: Ewing PowerPoint: Declining by Degrees, National Survey of Student Engagement 2004

References "That's Why I chose Yale". (n.d.). Retrieved from You Tube: http://www.youtube.com/watch?v=tGn3-

RW

Borden, V. (2004). Accomodating student swirl: When tradiational students are no longer traditional.

Change, 10-17.

Brief: The American Freshman- National Norms 2010. (n.d.).

Dalton Sherman Keynote to Texas School District. (n.d.). Retrieved from You Tube:

http://www.youtube.com/watch?v=yZm0BfXYvFg

DeBard, R. (2004). Millennials, coming to college. In R. (. M.D & DeBard, Directions for Student Services:

Serving the Millennial Generation (pp. 33-45). California: Jossey-Bass.

Ewing, K. (n.d.). Today's College Student and Declining by Degrees. Power Point.

Five-Year Strategic Plan. (2013, January 1). Retrieved from Northern Arizona University:

http://www4.nau.edu/pair/universityplanning/ArchivedStrategicPlanning/NAUFINALFiveYearStr

ategicPlanFY2012-2016.pdf

Friedrich, R. P. (Spr 2011). The Rise of Generation C. Strategy and Business Magazine, 2-8.

(2011). Future Work Skills 2020. Institute for the Future of University of Phoenix Research Institute.

K-State-"Vision of Today's Student". (n.d.). Retrieved from You Tube:

http://www.youtube.com/watch?v=dGCJ46vyR9o

NSSE. (n.d.). Retrieved from National Survey of Student Engagement:

http://nsse.iub.edu/html/annual_results.cfm

Robinson, K. (2010, October). Ken Robinson: Changing education paradigms. Retrieved from Ted: Ideas

Worth Spreading:

http://www.ted.com/talks/ken_robinson_changing_education_paradigms.html

Tinto, V. (1997, November/December). Classrooms as Communities. Journal of Higher Education, pp.

600-623.

Zinch Report. (2009). How Students Really Decide: College selection from the inside out.

engaging the 21st century student

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