(An open ended equity scheme predominantly investing

in dividend yielding stocks)

(An open ended equity scheme

predominantly investing in dividend

yielding stocks)

*The Scheme is an open ended Scheme and hence is available for subscription and redemption on an ongoing basis on every business day at NAV based prices.

Elements of Stock Return

Stock Return

Price/Capital

AppreciationDividend Yield

Shareholders Yield

The shareholders yield takes into account both Dividend yield and buyback yield

Dividend

Yield

Shareholders

Yield

Buyback

Yield

WhyDividend Yield Fund NOW?

1. Market Cycle and Dividend Yield Approach

In One Way market,

growth oriented companies

with high revenue is preferred

as it can use its cash balance

back

in the business

In Uncertain market,

yield being a defensive measure

can be preferred due to more

predictability

One Way Market Uncertain Market

Triggers which may keep Equity market volatile

1. Market Cycle and Dividend Yield Approach

Interest rate hikes and

aggressive monetary

policy tightening by

global central banks

Geo-political

tensions and

rising global

Covid-19 spread

Growth Inflation

Dynamics

Concerns of global

economic slowdown

US: United States of America, Covid-19: Coronavirus Disease 2019

Data as on July 31 2022. Source: RBI. Past performance may or may not sustain in future

2. Fading Yield on the Fixed Income Space

RBI Policy Rates

Trend - Last 1 year

CPI Inflation

(Month - on - Month %)

4.90%

4.50%

4.65%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

May-21

Jun-21

Jul-

21

Aug-21

Sep-21

Oct-21

Nov-21

Dec-21

Jan-22

Feb-22

Mar-22

Apr-22

May-22

Jun-22

Jul-

22

Repo Rate CRR SDF

7

1

2

3

4

5

6

7

8

Mar-21

Apr-21

May-2

1

Jun-21

Jul-

21

Aug-21

Sep-2

1

Oct-21

Nov-21

Dec-21

Jan-22

Feb-22

Mar-22

Apr-22

May-2

2

Jun-22

Upper Range

Lower Range

*Added to the AUM of the Fund. Consult your tax advisor for more details.

3. Taxation Angle of Dividend Income

As per individuals

income tax slab rate

STCG : 15%+Surcharge+ Cess

LTCG : 10%+Surcharge + Cess

Taxation of

Dividends

Dividend Income

from Stock

Dividend Received

by Equity Scheme*

Why ICICI Prudential

Dividend Yield Equity Fund?

The scheme also endeavors to give importance to the price of the stock rather than focusing only on

Dividend yield, this shall help in filtering out ‘Dividend Traps’

Stock Return

Price/Capital

AppreciationDividend Yield

1. Holistic Approach

Asset Allocation and Investment Strategy will be as per SID of the Scheme

2. Robust Investment Approach

Dividend

Yield

Operating

Cash Flow

Yield (OCF)

Free Cash

Flow Yield

(FCF)

Consistency

Factor

Aims to have

Higher Dividend

Payout and Higher

buyback yield

Cash flow generated

from normal

operations

Balance cash-flow after

a company pays

for its operating expenses &

capital expenditures

Consistent dividend

and sustainable

growth in cash flow

The above table is for illustration purpose only, OCF : Operating Cash Flow, FCF : Free Cash Flow

2. Robust Investment Approach

Company

Name

Dividend

Yield

OCF Yield FCF Yield Consistency

Factor

Portfolio

Action

Company A

Company B

Company C

Company D

Company E

Low

High

High

High

High

High

Low

High

High

High

High

High

Low

High

High

High

High

High

Low

High

Moderate Weight

Moderate Weight

Moderate Weight

Reject

High Conviction

PSU : Public Sector Undertakings, OCF : Operating Cash Flow, FCF : Free Cash Flow. The asset allocation and investment Strategy will be as per Scheme Information Document. Investors please not that dividend declared by stocks is different than Income

Distribution cum Capital Withdrawal (IDCW) declared by mutual fund schemes. Distribution of IDCW is subject to availability of distributable surplus and approval of Trustees.

3. Strong Boundaries and Casing

Focus on companies with Higher dividend yield

Focus on companies with Higher OCF and FCF Yield

Focus on companies with Good Payout ratio

Major portion of the portfolio is to be in stocks where dividend is expected to rise

Capping on Leverage companies & PSU companies

Stock picking on the basis of dividend yield aims to avail the combination of dividend income, downside risk

management and potential for capital appreciation

Source: www.moneycontrol.com; Data as on July 31, 2022; The stocks/sectors mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position in these stocks/sectors.

The asset allocation and investment Strategy will be as per Scheme Information Document. Annual dividend yield = Annual dividend per share/ current share price

4. Portfolio Composition - Top Ten Holdings

Company Name % of NAV Dividend Yield (%)

Infosys Ltd 8.9% 2.0%

HCL Technologies Ltd 6.3% 4.4%

Oil & Natural Gas Corporation Ltd 5.6% 7.6%

ICICI Bank Ltd 5.3% 0.2%

Sun Pharmaceutical Industries Ltd 5.1% 1.1%

Axis Bank Ltd 4.7% 0.1%

Tech Mahindra Ltd 4.6% 4.3%

Larsen & Toubro Ltd 4.4% 1.2%

Bharti Airtel Ltd 4.3% -

Sundaram Finance Ltd 4.2%1.0%

The average 5-Yr dividend yield of ICICI Prudential Dividend Yield Equity Fund

(the scheme) is 2.5 Vs. average Nifty 500 Dividend Yield of 1.2

Source: MFI, NSE; Data as on July 31, 2022; Past performance may or may not sustain in future. Scheme refers to ICICI Prudential Dividend Yield Equity Fund

5. History of Consistent Dividend Yield

2.2

1.3

0.5

1.5

2.5

3.5

4.5

5.5

Jul/

16

Jan/17

Jul/

17

Jan/18

Jul/

18

Jan/19

Jul/

19

Jan/20

Jul/

20

Jan/21

Jul/

21

Jan/22

Jul/

22

Scheme Vs. Nifty 500 Dividend Yield

Scheme Dividend Yield Nifty 500 Dividend Yield

Source: ACEMF. Data as on July 31, 2022; Past performance may or may not sustain in future,

6. Market Cap Flexibility

Strategic Allocation – The scheme in addition to its Sustainable Dividend Approach, follows active

management approach by tactically increasing/decreasing mid & smallcap allocation basis market valuations.

43

16

12

22

32

42

Mar-20

May-2

0

Jul-

20

Sep-2

0

Nov-20

Jan

-2

1

Mar-21

May-2

1

Jul-

21

Sep-2

1

Nov-21

Jan

-2

2

Mar-22

May-2

2

Jul-

22

Scheme Mid & Smallcap Allocation (%)

Mid & Smallcap Allocation (%)

Attractive valuations - Increased Mid

& Smallcap allocation

High Valuations - Decreased

Mid & Smallcap allocation

Equity market may remain volatile due to various triggers

In rising interest rates scenario, debt as an asset class is expected to deliver average returns

In such a scenario of rising uncertainty with regards to market performance and rising interest rate

environment, Sustainable Dividend Yield Approach is expected to do well

The approach of ICICI Prudential Dividend Yield Equity Fund is to invest in securities with increasing dividend yields and sound

fundamentals with a possibility of re-rating thereby providing capital appreciation over medium term

Sustainable Dividend Yield Approach, hence provides combination of increasing regular cash flows and capital appreciation

over medium term.

The Approach offers tax efficiency benefit vs. Direct Equity*

*Please consult your tax advisor for more details

Summary

Disclaimer & Riskometer

ICICI Prudential Dividend Yield Equity Fund is suitable for investors who are seeking*:

• Long Term wealth creation

• An open ended equity scheme that aims for growth by primarily investing in equity and equity related instruments of

dividend yielding companies

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

All figures and other data given in this document are dated. The same may or may not be relevant at a future date. The AMC takes no responsibility of updating any data/information in this material from time

to time. The information shall not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent

of ICICI Prudential Asset Management Company Limited. Prospective investors are advised to consult their own legal, tax and financial advisors to determine possible tax, legal and other financial implication

or consequence of subscribing to the units of ICICI Prudential Mutual Fund. Past Performance may or may not be sustained in future.

Disclaimer: In the preparation of the material contained in this document, ICICI Prudential Asset Management Company Ltd. (the AMC) has used information that is pub- licly available, including Budget

speech and information developed in-house. The stock(s)/sector(s) mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position

in this stock(s). Some of the material used in the document may have been obtained from mem- bers/persons other than the AMC and/or its affiliates and which may have been made available to the AMC

and/or to its affiliates. Information gathered and material used in this document is believed to be from reliable sources. The AMC however does not warrant the accuracy, reasonableness and / or completeness

of any informa- tion. We have included statements / opinions / recommendations in this document, which contain words, or phrases such as “will”, “expect”, “should”, “believe” and similar expressions or

variations of such expressions, that are “forward looking statements”. Actual results may differ materially from those suggested by the forward looking statements due to risk or uncertainties associated with

our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally, which have an impact on our services and / or

investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices etc. ICICI Prudential Asset

Management Company Lim- ited (including its affiliates), the Mutual Fund, The Trust and any of its officers, directors, personnel and employees, shall not liable for any loss, damage of any nature, including

but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. Further, the information contained herein

should not be construed as forecast or promise or investment advice. The recipient alone shall be fully responsible/are liable for any decision taken on this material.

Please note that the Risk-o-meter(s) specified above will be evaluated and updated on a monthly basis. The above riskometers are as on June 30, 2022. Please refer to https://www.icicipruamc.com/news-and-updates/all-news for more

details.

Thank You