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QUT Digital Repository: http://eprints.qut.edu.au/ Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1). pp. 124-139. © Copyright 2009 SAGE Publications (India)

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Page 1: Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

QUT Digital Repository: http://eprints.qut.edu.au/

Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1). pp. 124-139.

© Copyright 2009 SAGE Publications (India)

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