credentials & capabilities - ideaseed

CREDENTIALS & CAPABILITIES

There are three responses to a piece of design - yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

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Sydney,Australia (HO)

Brisbane,Australia

Wellington, New Zealand

Cape Town, South Africa

We are a full service design agency. With a difference.

Not only do we specialise in design, branding, video and all things digital, but no one comes close to matching our expertise in Microsoft Office or Accessibility.

We make you look amazing, and keep you compliant, across all applications and platforms.

And with offices across three time zones, we can offer a 24/7 service for when you are under pressure.

THIS IS THE IDEASEED ADVANTAGE.

WHO WE ARE

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We work with companies of all sizes, from small start-ups to global corporations.

Our commitment to accountable client service, creative excellence, reliability, and lightening fast turnarounds has allowed us to work with market leaders from around the globe.

Our clients repeatedly turn to us for our expertise in delivering impressive creative on time and on budget.

OURCLIENTS

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FINANCE

American ExpressAMPANZAXABank of MelbourneBKK PartnersBT FinancialColonial First StateCommonwealth BankCrestoneCUNA Mutual GroupFerrier HodgsonIAGiPacMLCNABOnePathOrion Financial GroupNGS SuperWestpacWilson Asset ManagementSteadfast InsuranceSt George BankAnne Street PartnersFriends Provident International Morrow Sodali

TV & TELECOMS

Seven NetworkTelstraVodafone

AUTOMOTIVE

Toyota

INDUSTRIAL

Downer EDILeighton O’BrienOil SearchDegremontAWEWilkinson MurrayScott Lister

RECRUITMENT

Gerard DanielsMorton PhilipsKatie Roberts Consulting

CONSUMER

KoneFuji XeroxGraincorpKingspanToshibaTNTTreasury Wine EstateCassella Wines

EDUCATION

Fusion LearningStudy LinkInstitution of EducationUniversity of NSW

UTILITIES

AGLSydney AirportSydney WaterUGL

IT & TECHNOLOGY

ExperianPolycomProAvISPTAtlassian

NOT-FOR-PROFIT

GreenacresI Give A BuckSchool for Life Foundation

GOVERNMENT

ACMANSW GovernmentNSW Treasury CorporationNSW Planning & InfrastructureNSW Family & Community ServicesSydney Harbour Federation TrustSydney Opera HouseDept. of Industry, Innovation & ScienceDept. of Prime Minister & Cabinet

PROPERTY

AbacusAustralandBaulderstoneCharter HallColliers InternationalDexusFrasers InternationalInvestaLeighton GroupLendLeaseNixAndersonWestfieldGoodmanPropertySafeMcGrathPAYCEKnight FrankJohn Holland

HEALTHCARE

1ST AvailablePrince of Wales HospitalSouthern Cross DentalSummitCareThe Heart FoundationWestmead Children’s HospitalZoetisAustralian HearingACONAbbott PharmaceuticalMundipharmaMercer Health & Benefits

LEGAL

Gadens LawyersStacks The Law FirmClickLawHaille PaineZoom LawCDI Lawyers

OURCLIENTS

No secret here. Our success lies in our people.

Since our inception in 2008, we have built an incredibly talented team of specialists who work tirelessly to produce outstanding results that make you look amazing.

OUR KEY PEOPLE

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OUR KEY PEOPLE

GEORGIE PETREA JULES BEKJIM

MANAGING DIRECTOR ACCOUNT DIRECTOR CLIENT SERVICES MANAGER

HEAD OF MS OFFICE TEAM

BUSINESS DIRECTOR

After studying graphic design in Cape Town, Georgie worked in London within the document design and production teams of the world’s foremost investment banks. Her particular experience lies in designing and templating long format documents such as EOIs, RFPs, IMs and Tenders.

Georgie founded Ideaseed in 2008, offering her expertise to businesses in streamlining the production of communication materials, whilst maintaining sleek corporate design.

Georgie knows first-hand how a well-designed and user-friendly MS Office template can make all the difference.

Knowing that most clients have never been exposed to the extensive capabilities of MS Office, her passion is to bring high end design and cutting edge document automation to as many businesses as possible.

Petrea is an established advertising and marketing professional, with experience spanning 20+ years.

She brings an unusual mix of training in Fine Arts and Design and combines this with her skill and knowledge in Marketing and Sales, along with exceptional top line management skills.

She had proven success across a range of multi disciplined marketing and advertising services, including nearly five years working with the American Express Customer Marketing team, and a solid track record in B2B and B2C companies, within sectors including Corporate, Consumer Electronics, Finance & Banking, FMCG, Property, Pharmaceutical, Publishing, Health and Service industries.

Petrea is passionate about her clients and loves nothing more than creating positive outcomes and ROI in all that she does.

Jules has over 12 years Project Management experience working for integrated marketing agencies in both London and Sydney. She has an in-depth understanding of multiple disciplines including design and print, brand development & identity, promotions, radio and press advertising.

She is a consummate professional and an excellent communicator with a proven track record in developing strong relationships with her clients and colleagues. She has gained valuable experience managing and developing large and small integrated marketing campaigns from beginning to end across multiple sectors.

Jules is a creative thinker, leaves no stone unturned, and has a great eye for detail. She likes to own projects and strives to produce results that are above and beyond expectation every time.

Having worked as a graphic designer specialising in document design, Bek soon discovered that she had a natural aptitude for all things IT and decided to get certified as an IT specialist.

Her passion for documents and templates remained, however, and she soon saw an opportunity to improve the status of the corporate world’s need for functional but great-looking documents and templates and ever since, has been a pioneer in bringing about new heights in document technology and automation along with the delivery of custom workflow solutions.

Bek’s 21 years’ experience in the MS Office environment, along with her sharp eye for design detail, ensures that not only are your documents as simple as possible to use, but they also look amazing.

Jim has over 20 years of experience working in the desktop publishing field.

Having led desktop publishing teams within a number of prestigious investment banks, he understands what it takes to go the extra mile and deliver under pressure, on time, every time.

He brings a wealth of knowledge in all things MS Office, business process outsourcing, and partnering with the right people to achieve success.

Jim works across the business in building client relationships, understanding their needs, and providing solutions that work.

He can regularly be found getting involved with template building and population and along with Bek, is also one of Ideaseed’s MS Office trainers.

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OUR KEY PEOPLE

CHRIS

TOM

PAUL

TIM

BECK

SARA

ANNA

SARAH

NAT

JONO

DESIGN DIRECTOR

LEAD DIGITAL DEVELOPER

DESIGN DIRECTOR

DIGITAL DEVELOPER

SENIOR DESIGNER

HEAD OF COPY + CONTENT

SENIOR DESIGNER

MARKETING STRATEGY

SENIOR DESIGNER

MARKETING STRATEGY + COPY

Chris translates even the most complex briefs into cutting edge design that puts your collateral light years ahead of your competitors. He immerses himself in technology and art, is fluent in Adobe CC apps, has a solid understanding of all possibilities online and an excellent understanding of the printing process. Chris is also big on process and workflow, not afraid of a tight timeline and can works miracles with a skinny budget.

Tom has been in the new media industry for over 15 years and as a developer and designer, he understands that design quality is just as important as the functionality. He loves solving online problems for clients by providing high-end solutions utilising the latest technologies available.

Paul is a strategically-focused senior creative who has spent over 15 years working within the design industry of Sydney. He believes that work needs to be effective, not just creative and it must accomplish business objectives while upholding brand values. He’s worked across a number of sectors and brands including David Jones, BHP, Telstra, IBM, Lenovo, Unilever, Bankwest and Nestlé to name a few.

From building websites and apps, to creating ground breaking interactive elements across platforms, Tim delivers customised solutions that lead to amazing results. He’s fast, reliable and employs the latest technology to ensure your brand succeeds online.

Beck is a high-concept Art Director with a love and flair for her craft. She graduated with honours in Visual Communications from UTS and from AWARD School as a Top 10 student. She has worked through-the-line across a broad range of clients including, Telstra, Foxtel, Intel, Guide Dogs, Yahoo!, UBank, Parmalat and Ikea, picking up an enviable list of local and international awards along the way.

Sara is an experienced copywriter who specialises in simplifying complex messages and helping businesses persuade, engage, educate and inspire. With a background in marketing and business, Sara also offers valuable commercial and customer insights and can advise on strategy, management and creation for diverse communication campaigns and ongoing content requirements.

Anna is a hands-on creative connoisseur with over 25 years’ agency experience and as Head of Art, Design Director, Art Director, Designer and Illustrator has created loads of memorable and award winning work. She has extensive experience in brand activations, corporate branding, experiential, retail, sponsorship, sales promotion and shopper marketing, working across countless industries for numerous blue chip clients.

Sarah has spent her working life helping people make sense of their worlds. She helps clients discover why they’re doing what they do, improve the way they do it, then transform how they communicate about it, positioning them to take advantage of every opportunity.

Nat likes taking complex problems and creating simple creative solutions around them. Her core competencies are to produce breakthrough creative of the highest degree from concept to completion, that is on target and gets results. Conceptual thinking, idea generation, graphic design, art direction, creative strategy and team leadership are all part of what makes Nat an invaluable team member.

Jono offers more than just words. In every project he helps to uncover the value proposition – with its compelling ‘big’ benefit and various points of difference. He also wants to get to know the target audience and be clear about what the copy should be designed to achieve. That’s his difference, he thinks like a marketer.

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We make you look amazing.

We employ strategy, creativity and craft, matching keen insight with fresh ideas and a dedication to detail.

All of this leads us to one simple idea that makes a big difference to your brand. A difference that shows most clearly in your results. Because the only sensible measure of our success is how much we improve yours.

OUR SERVICE OFFERING

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OURSERVICES

CREATIVE SUITE SERVICES

VIDEO + MOTIONGRAPHICS

BRAND

MS OFFICE TEMPLATES

PRINT & PRODUCTION

CONSUMER INFORMATION PACKS

COPYWRITING

Concept developmentBrand & Logo IdentityCollateral Design & Art DirectionAdvertising MediaInfographic DesignPOS & PromotionsPhotoshop RetouchingIllustrationDirect MailPhotographyAccessibility

Script writingDirectingShootingEditingMotiongraphics2D and 3D Animation

PRESENTATIONS

PowerpointKeynotePreziiPad

DIGITAL

Web Design + DevelopmentMobile WebsiteApp DevelopmentEmail MarketingeNewsletterse-learninge-bookse-magazinese-presentationsinteractive PDFsRich Media AdvertisingBanner AdsAcessibility

Marketing & Strategy DevelopmentBrand development and researchBrand AuditBrand Strategy & RefreshRebrandBrand Guidelines

MS WordMS PowerpointMS ExcelMS PublisherMS OneNoteMS Office AutomationMS Office TrainingAccessibility

Pre-press + print management Print production Sourcing materials + promo items

Company brochuresProduct BrochuresSales PresentersCase StudiesPoint of SalePromotional MarketingCampaignsCompetition LeafletsRetail CataloguesAdvertisements

ACCESSIBILITY

DocumentsDesignDigitalVideo

Communication StrategiesWorkshopsCommunication Strategy SessionsCore Message Workshops CopyeditingProofreadingIndustry TrainingMedia TrainingMedia Interview CoachingPress ReleasesAdvertorialsTrade ArticlesPress Competitions + PromotionsNewslettersSocial Media Content CurationEDM ContentPress KitsCompany ProfilesAnnual ReportsDirect Marketing CollateralGhost WritingCollateral, Promotions, Advertising

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Ideaseed were engaged to deliver a new suite of Corporate branded templates via Microsoft Word, Excel and PowerPoint. They were able to work with us to consolidate the many different corporate templates into more sophisticated & automated master templates, allowing users to customise their options via drop down menus. Ideaseed were chosen to deliver this project for both the experience and their ability to interpret and add value to the project brief. Overall the project was seamless and professional and delivery both met and exceeded expectations.

CHARTER HALL

As a small organisation without the support of a large internal communications team, Ideaseed has become our go-to multi-disciplinary agency. Ideaseed has helped our corporate and project marketing teams with everything from basic presentation assistance and graphics to print management, copywriting and proofing all the way through to the management of complex multi-staged submissions and tenders. Most importantly is Ideaseed’s capacity to turn around a creative brief under pressure with very tight deadlines. Nothing is too great an ask for their team and they are a pleasure to work with.

LEIGHTON PROPERTIES

As always, a beautiful presentation!And LOVE the new templates – everyone is actually using them!

COLLIERS INTERNATIONAL

The presentations were completed on time & on budget and were really excellent. Feedback from audiences all over ANZ was incredibly positive. Thank you!

TOSHIBA

Thank you for pulling out all the stops! It’s great to see that our staff are actually using the templates!!

DOWNER

We love Ideaseed! Nothing is ever too much trouble and they will always meet your deadlines. They are exceptional to deal with and always deliver a high standard of work. We have no hesitation in recommending Ideaseed.

WESTPAC

The service was prompt, professional with the friendly touch that makes all the difference – an absolute pleasure to work with.

KONE

Wow….. these guys have actually exceeded their promises….a rare attribute in the consultancy world today. If you are in need of a corporate partner to enhance your business….you will find it in Ideaseed.

NIX ANDERSON

Above and beyond on EVERY occasion. What more can a client ask for?

BT FINANCIAL

Awesome job on the templates! Thank you!

DEXUSIdeaseed did a great job and the infographics were a big step up from what we had previously - and they really engaged our audience. Thank you!

INVESTA

TESTIMONIALS

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Please view a snapshot of some of our work on the following pages.

To see even more work please visit www.ideaseed.com.au

OUR WORK

http://www.ideaseed.com.au

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OUR WORK IN WORD.

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Sales Proposal Design + Template Build + Population.

McGrath

OUR WORK IN WORD.

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Tender Document Design + Template Build + Population.

Anz Global Wealth

OUR WORK IN WORD.

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Template Design + Build + Population.

Colliers International

OUR WORK IN WORD.

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Template Build + Population.

AMP

OUR WORK IN WORD.

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Template Design + Build.

The Heart Foundation

OUR WORK IN WORD.

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Full Suite Of 20+ Templates.Template Build + Automation.

Charter Hall

OUR WORK IN WORD.

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Template Build.

Westpac

OUR WORK IN WORD.

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Template Build + Population.

Energetics

OUR WORK IN WORD.

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OUR WORK IN WORD.

Outlook Template Design + Build + Automation.

American Express Global Merchant Services

SIGNINGS ARE CONSISTENT ACROSS ALL GEOGRAPHICAL LOCATIONS

NSWQLDVICSA

TASWANT

ACT

45%20%15%5%2%9%1%3%

SIGNINGS IN RETAIL INDUSTRY ARE INCREASING DRAMATICALLY

TOTAL KEY DESTINATION SIGNINGS YTD

HUNTER VALLEY HOBART GOLD COASTTOP 3 DESTINATION LLOCATION SIGNINGS :

18%

25%

8%

15%

10%

GMS Acquisition ANZ continues to deliver strongly against our key business objectives with standout results on combined newly signed merchant activations and strong Booked Charge Volume (BCV).

4567TOTAL NEW SIGNINGS

2015 QUARTERLY

17269TOTAL NEW SIGNINGS

2015 YTD

TOP NEW SIGNINGS AND SUCCESSES

EARLY ENGAGEMENT

# DIGITAL COMMUNICATIONS SENT YTD

B2B: TOTAL NEW SIGNINGS YTD AND % INCREASE / DECREASE YOY

NUMBER OF ALIF YTD

123

% INCREASE / DECREASE YTD $BCV YOY

12%

24% INCREASE

LGE MKT: TOTAL SIGNINGS YTD AND% INCREASE / DECREASE YOY

12% INCREASE

MID MKT: TOTAL SIGNINGS YTD AND% INCREASE / DECREASE YOY

12% INCREASE

TAKEAMEX: # NEW MERCHANT LEADS

SUBMITTED YTD

48

SMALL MERCHANTS: TOTAL SIGNINGS YTD AND% INCREASE / DECREASE YOY

8% INCREASE

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EXPECTED POTENTIAL CHARGE VOLUME (PCV)

1234




426

9000# INACTIVE TO ACTIVE

MERCHANT CONVERSIONS YTD

6789# ROCS YTD FROM CONVERTED

MERCHANTS

3456

TAKEAMEX: # NEW MERCHANT

SIGNINGS YTD

23TAKEAMEX:

# ROCS FROM NEWLY SIGNED MERCHANTS

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458

82 SIGNINGS 54 SIGNINGS 23 SIGNINGS

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7537



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STRATEGIC ALLIANCES

GMS Acquisition had no consolidated, concise way of presenting a team overview/ snapshot of results and key wins to the rest of the GMS business and other Business Units. Ideaseed were asked to develop an impactful and branded bulletin using MS Word that can be updated easily from month to month and email deliver this key business overview in a simple, easy to digest manner.

For the Word/Outlook solution it was imperative that Word paragraph and character styles were set up for all text styling. This ensured the conversion of content from Word remained intact and identical to the original design when pasted to Outlook html. We used picture fields for the control of image insertion and size. Active Excel charts were easy for the user to update information, instead of separately designed graphics placed as images. A single page instruction sheet was supplied, detailing the simple steps required to edit and send the newsletter.

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OUR WORK IN WORD.

VIEW ONLINE »

Word Customised Ribbon.

https://www.youtube.com/watch?v=PEihcPAy4b0&t=3s

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Template Build + Automation.

Colliers International

Colliers International needed a template produced that would increase user efficiency and streamline the process for inputting information into their Professional Service Agreement. Linked to Active Directory, the template encompasses a custom dialogue box, drop down menus and radio buttons to select different options for property addresses, advice requests and much more as well as pre population of fields with author details.

OUR WORK INMS OFFICE AUTOMATION.

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Sydney Water

Sydney Water’s HR team required a foolproof way of ensuring all employment ads were produced in the same way and saved into their system. Users completed the form using only the custom dialogue box. Once completed, this document was automatically spell and grammar checked, then pdf’d and sent directly to the job ads site.


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ANZ

ANZ regularly produces many different market reports and required functionality that would streamline this process. Users simply clicked on the dropdown menu to select the relevant template which would automatically pre-populate with the latest data, linked to various different sources.


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Charter Hall

One of our largest projects to date, Charter Hall, required synchronisation across global offices, incorporating hundreds of different addresses as well as entities. Used across a large suite of templates, the Charter Hall custom ribbon streamlined many processes within the template as well as ensuring brand integrity.


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Ms Office Automation.

Various

Instantly format Excel charts into brand colours and sizes and copy directly into your Word placeholder at the click of a button.

1 4

2

5

3

6

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OUR WORK IN POWERPOINT

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OUR WORK IN POWERPOINT.

Template Design + Build + Population.

AWE

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Template Build.

Charter Hall

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Template Build.

Lendlease

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Template Build.

Experian

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Template Design + Build.

Investa

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Template Build.

CBA

37


Template Build.

TRX

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OUR WORK IN INFOGRAPHICS.

Credentials Tablecloth Design.

Free Publicity

Free Publicity wanted a novel way to present their credentials to prospective clients.

They regularly hold luncheons for these clients so we created a tablecloth to fit the lunch table.

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OUR WORK IN INFOGRAPHICS.

Infographic Design.

Various

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OUR WORK IN DESIGN

IT Team “Playbook”.

AMP

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OUR WORK IN DESIGN

Newsletter.

Kone

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OUR WORK IN ADVERTISING.

Print Advertising + Copywriting.

Southern Cross Dental

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OUR WORK IN DIGITAL.

Handbook, Ebook & Launch EDM Design + Coding + Printing.


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Web Banners.

Coca Cola Amatil

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Animated Gif Web Banners.


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OUR WORK IN VIDEO.

Video.

BT Financial Group +Anne Street Partners

VIEW ONLINE »

VIEW ONLINE »

https://www.youtube.com/watch?v=DPligUU5x0k&feature=youtu.be

https://www.youtube.com/watch?v=vvJ8BkMy1NM&feature=youtu.be

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OUR WORK IN ILLUSTRATION.

Illustrations.

Various

04848

133 ALEXANDER STREETCROWS NEST NSW 2065AUSTRALIA

P 61 2 9432 7872E [email protected]

IDEASEED.COM.AU

THANK YOU

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