Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

Chapter IV

PRESENTATION AND INTERPRETATION OF DATA

The data that were gathered by the researcher are important in order to recognize answers that are supported by the objectives of the study. Results have been tallied and tabulated in bar graphs in order to understand and determine answers from the 100 respondents of the survey.

Respondent Profile

Figure 1.1: Age

38% of the respondents are aged between 18 to 27 years of age, those aged between 28 to 37 constitute 24% respondents, followed by the respondents aged between 38 to 47, making up 22% respondents, with the fewest being those who are of 48 years old and above, only 16% respondents.

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Figure 1.2: Voter Status

“Are you a registered voter?”

Majority of the respondents, 79% are registered voters while the remaining 21% are not registered voters.

Figure 1.3: Voting Activity

“How long have you been voting in the elections?”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

36% of the respondents are voting 3 years in the elections while 64% of the respondents said to be voting more than 3 years in the elections.

Exposure to Political Print Ads

Figure 2.1: Paying attention to Political Ads for personal preference

“I pay attention to Political Ads for personal preference.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

37% of respondents said that they pay attention to Political Ads always while the majority of the respondents made up of 52% of respondents said sometimes, 7% said almost alwaysand the remaining 4% said never.

Figure 2.2: Graphical Design

”Political Print Ads gets my attention.”

23% of the participants responded that Political Print Ads always gets their attention, 52% of them responded sometimes, while 17% of them responded almost always and theremaining 14% responded never.

Perception towards Political Print Advertising

Figure 3.1: Political Print Ads in decision making

“Political Print Advertisement leads people into a wiser decision in voting.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

8% of the respondent said that they are strongly agree that Political Print Ads lead people into a wiser decision in voting. 39% of them also agreed and majority of them, 46%of respondents disagreed, and the remaining 7% of respondents strongly disagreed.

Figure 3.2: Content of Political Print Ads

“The content of Political Print Ads motivates voters.”

12% of the respondents strongly agreed that the Political Print Ads motivates voters during election period.48% simply agreed while 36% are disagree and the remaining 4% strongly disagreed.

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Comparison with other media

Figure 4.1: Comparison to Television

“Print Advertisement is better compared to its television counterpart.”

15% of the respondents strongly agreed that the print advertisement is better compared to its television counterpart. Majority of them making up 61% were agree while23% of them disagreed and the remaining percent (1%) was strongly disagree.

Figure 4.2: Comparison to Radio

“Print Advertisement is better compared to its radio counterpart.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

8% of the respondent strongly agreed that Print Advertisement is better compared to its radio counterpart. 47% of them were agree, 43% of them were disagree, and the remaining 2% were strongly disagree.

Figure 4.3: Comparison to Internet

“Print Advertisement is better compared to its internet counterpart.”

11% of the respondents were strongly agree that Print Ads are better compared to its internet counterpart, 69% were agree, 16% were disagree and 4% of them were strongly disagree.

Effectiveness of Endorser

Figure 5: Celebrity as their endorser

“Political Ads that make use of celebrities as their endorser is effective.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

6% of the respondents strongly agreed that making use of celebrity as their endorser for Political Campaign is effective. Majority, making up 55% only agreed, 37% of them are disagree and 2% of them are strongly disagree.

Voters’ Perception about Political Ads

Figure 6: Practicality of Political Advertisements

“Political print Ads is just a waste of money.”

24% of the respondents strongly agreed that Political Print Ads is just a waste of money, 51% of them are agree while 21% of them are disagree and the remaining 4% are strongly disagreed.

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Figure 6.1: Politician’s credibility.

“I believe Politician’s credibility should be considered more than the print advertisement being hanged on streets.”

27% of the respondents strongly agreed that the credibility of a certain politician should be considered more than the print advertisement being hanged on streets. 38% of them agreed and 29% disagreed, the remaining 6% strongly disagreed.

Figure 6.2: Political Print Ads influencing voters.

“Political Print Ads are very effective in influencing me as a voter.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

7% of the respondents strongly agreed that Print Ads are effective in influencing them as a voter, 40% are agree and majority of them with a total of 42% are disagree and 11% are strongly disagree.

Figure 6.3: Effect of Political Print Ads in voter’s decision making.

“Without those Political Print Ads, voters can come up with a good decision making in voting during elections.”

21% of the respondents strongly agreed that voters can come up with a good decision making during elections even without those Political Print Ads. Majority of them with a total of 50% agreed and 23% of them disagreed. The remaining6% strongly disagreed.

Figure 6.4: Displaying Politician’s name on public project and greetings.

“Names of Political candidates on public projects and greetings is unnecessary and highly unethical.”

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

28% of the participants strongly agreed that the name of Political Candidates on public projects and greetings is unnecessary and highly unethical, 51% of them agreed and 23%of them disagreed, 6% of them disagreed.

Figure 6.5: Target Group of Audience

“Each candidate has their own specific target group of audience.”

10% of respondents strongly agreed that each candidate has their own specific target group of audience. 61% of themagreed, 23% are disagreeing and the remaining 6% strongly disagreed.

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Figure 6.6: Candidates that are relatives with past political officials.

“I prefer voting candidates who are relatives with the past political officials.”

11% of the respondents strongly agreed that they prefervoting candidates who are relatives with the past political officials, majority of them agreed with a total of 43% while35% are disagree and 11% of them are strongly disagree.

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

Chapter IV

ANALYSIS

The results and findings of the study were presented through text and tabulations. The researcher used bar graphsof frequencies for the presentation of the data gathered in the surveys conducted from Barangay Sta. Ana Lupang Arenda Taytay, Rizal. Each figure represented every time in the survey form. The data from the surveys conducted were tallied, merged, and analyzed.

Figure 7 Relationship of respondent age and voting eligibility.

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

According to this data, majority of the respondents arevoters regardless of age group. The youngest age group (18-27) has shown considerable disparity in regards to voter eligibility.

Figure 8.1 Relationship of age group and reception of political print ads

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According to this data, the respondents find political ads and graphic designs to be visually enticing regardless of their age group.

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Figure 9.1 Relationship of respondent's reception of political advertisement's impracticality and respondent's value of politician credibility.

Majority of the respondents who find print ads to be impractical are also the respondents who place politician’s credibility as their primary basis in voting.

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Figure 10.1 Relationship of political print ads' influence in voting behavior and print ads' influence in voting behavior and print ads' absence effect in candidate selection.

According to this data, majority of the respondents find the absence of print ads are very helpful regardless oftheir stance as to print ads being a factor in voting behavior.

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Perpetual Help College of Manila1240 V. Concepcion St. Sampaloc, Manila

Figure 11.1 Relationship of respondent voting experience andrespondents reception of political dynasties in voting.

Based on the data above, slightly more than half of therespondents have an inclination to vote for politicians thathave affiliation with a dynasty, regardless of their tenure in voting.

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