billboard 1957-11-11.pdf - world radio history

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NOVEMBERII 1957 (J THE AMUSEMENT INDUSTRY'S LEADING NEWSWEEKLY

Brussels Fair Reps

'Global Melting Pot 50 Nations Contribute to 500 -Acre City Dedicated to World Peace

By KEN KNAUF Billboard Staff Writer

'- BRUSSELS - Under an inter - -national sky filled with guided .olgfles, flying saucers and Sprit.

.. here rises a monumental city ed to world peace and un-

ing. _ This is the 1958 air, officially the Brussels

nd International Exhibi-

..

l pro fl., meut

or a

g

_ soap.

waged s,' the ttheue

feel

t of its kind since the International Exhibition

d, the fan -shaped, 500 -acre opens April 17 and runs for sit

nths. It represents 50 nations d expects to draw a cosmopoli- n crowd of 35,000,000. ,Designed as a scientific and cul-

I melting- pot of nations, the ribition to date more closely re- hies an international competi-

-err in is

,vying with nation to produce the ilostliest, most modern and astound- ing pavilion of exhibits. Progress of each nation is shrouded in all the secrecy and intrigue of a Victorian boudoir.

The USSR not only intends to make a good showing, but expects to move the Russian pavilion -the

r *note shootin' match -back home

lipiece-by-piece as a permanent ex-

ibitiou hall. Expenditures High

Information services have been notably nnsuccessful in learning specific-ally what and how much individual pavilions will contain. However, an estimate of current exhihj budgets puts Rlrssia out

sit sviti 830.000,00 0. The United

States, with $15.000.000 appropri- ated. intends to add another $10.-

i. 000,000 to pull nearer front tosi- thon. The Vatican's exhibit is

expected to hit the $25,000.0110 mark. The public won't get many

M¡..'AC details before opening day.

$$ Vs. Yard Competition

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BRUSSELS -The battle for exhibit su remacl at the 1958 Brus - 'sels Universal and International ?slribition may boil down to shat sites as most impressive -money ?ent or uare ar

' In the first category. Russia i urea to lea the tlnfted States, 0.000,000 to $25.0(10,00(1, Bot

the real -estate bracket, Uncle -x am is ahead, 33, 761 square yards.

I sr usure cards. )1he Nettrerlands, France, Great ;ltain. Italy and \Vest Germany

runners -sip in t e square yards p:irtment, w ti e the Vatican

rivals for the lead in size 01 budget. Actual results. of course, may

. tes,zy'ilh intangibles.

It is known, however, that exhibits si-ill include everything from a symbolic 360 -foot atoms to a 360 -

degree Cyclorama movie. The Atomium, representing an elemen- tary crystal of metal, 150 billion times enlarged, has nine 59-foot spheres. each accessible to the

'v' ua exhibits. public as individual 1 its. The e b Atomism is largely devoted to showing the peaceful uses of nu- clear energy.

The Cyclorama movie, staged by Walt Disney, will be the first of its kind in the history of the motion picture industry. It might be roughly described as a circular version of Cinerama...a movie in the round.

the exhibition grounds at the Heysel, on the outskirts of Brussels, are saturated with rain and mud; the construction far from completed, visitors prohibited. But in a scant six months this site will be busy living up to its billing as "the greatest festival of the cen- tnrs" arid will be flooded with people.

Brussels is being overhauled to make way for an overwhelming m :.ss of peopt^ (an estimated 175; 000 per day), and automobiles (there s parking space for 30.000). A single E..position Motel will accommodate over 4,000 visitors with 1.500 cars. Thirty miles of new and improved roads, five miles of tunnels. underpasses and bridges are in the uorjis. On the Exhibi- tion site are 6,000 workmen with

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ST -AR SEES TV FUN THROWING MIKE HAMMER

IIOLL \'WOOD -- "The vicarious desires of `TV viewers are ,satisfied by tòegh action on their' 1V screens;' says Dar- ren McCavin, legit actor currently starring in the MCA -

TV "Mike Hammer" series. McCavin, a .drampion of the treat'em -rough school thinks the Mickey Spillane show is

trying to "bring out man's inner conflicts."

"Fror the clays of the Col- osseum in Rome to the prize ring of today, we have been stirred by raw conflict," he says. "In a common street fight, half a town gathers to participate froni the sidelines, feeling exhilirated because they can take part without getting hurt."

Thus star thinks "Hammer" can't miss because "the lie - man, do- it- yourself attitude-is tnre to the Spillane character. with all -out action as indigen- ous to Hammer's profession as blood is to a doctor," while viewers in private. life are overly -cautions and don't act out their daydreams. "But the characters in this series are real and human," McCavin acids. "We stress realism and not brutality."

Revue Productions, MCA's subsidiary, will Kaye the show ready for January debut. Re- gional and local sponsors picked up 30 major markets without even seeing a pilot film, "which proves ad agency men live as vicariously as the next guy," according to one Madison Avenue exec.

'High Adventure' Prescription for Dangerous Living

Odyssey Crews Tackle Anything In Search of Global TV Thrillers

Bs LIONEL ABSUG KATMANDU, Nepal-For dar-

ing and difficulty, High Adven- ture" wins hands down among

r television p programs. To film this new series of hour -long color docu- mentaries, Odyssey Productions has 200 hardy souls braving cholera, plague, scorpions and headhunters in the remotest corners of the srorld.

One camera crew is here now, another in Venezuela, another in' Marrakech, Morocco. Expeditions of hunters, contact men and technical experts are laying ground- work for production units to move into Saudi Arabia and the Out Back wilderness of Australia. A unit axa. lost for two weeks" near Kuala Lumpur in the Malay Fed- eration only a few weeks ago.

Heading all the production companies and visiting every site in person is Gil Ralston, producer of "High Adventure" and co -owner (with Lowell Thomas) of Odyssey. The only man living to have mis- placed a DC -3 plane (in the Antibes) and to have traveled over 500,000 miles in two years, Ralston never suffers combat fatigue and looks only for more travel, more danger.

Danger No Problem "if it's safe, I'm not interested."

he says," and neither is the viewer

NEWS OF THE WEEK -

Sponsors Inclined to Rework T\' Shows, Not Risk Subs .. ,

Sponsors seem intent on holding onto TV buys. even slow starts, longer this season than in past years. Mid- season replacements last year proved to be little help, so most clients are triny to implrlie vita: the, liiie ... 1':tce 2

Victor, Capitol Enter Mail Order Disk Club Sweepstakes .

The Capitol Record Club and the RCA Vic- tor Societe of Great Music represent the entry of two more major diskeries into mail order record selling activity. RCA Victor will concentrate initially on classical repertoire scitl, the club to be operated via a special set -up with the Book of the Month Club. Future director for Capitol club is predicated on first test m.rilinu., now in the mails. ..Pages IS, I`+

ABC's Color Debut Next Fall Points Up Role of Video Tape .. .

Color tape is playing a major role in the continued development of color television, with all three networks to be colorized by next fall.

ABC is adding tape machines to enable it to compete, and will debut its multichrome late next September. Page lit

TV Deejays Just as Hot on Network as They are on Local Air , . .

Those TV record hops have been developing healthy audiences on the local level. They do just as well on network TV as jockey Dick C;lalk has ptoyen on ARC. Pige 30

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at home." Dealing with natives who have never seen a mirror, a match or a newspaper and have never heard of World Wars I or 11, Ralston sees no big problem in the hazardous year -round job lie has undertaken.

"Transport, food, communication and housing, the ,our vital problems, are always solved easily," he explains, "but the little annoying problems are endless." The latter range from missing shoelaces to avoiding elephantiasis. "The boys all have a ton ch of malaria, but mental character is more important in this work than physical perfec- tion. It's a great way to diet; You lose a pound a day. eating well.`

8 -Month Planning Odyssey works eigh; months

ahead on drafting boards to plan the details of each assignment and forearm against emergencies. The company accepts film jobs "anywhere on earth," underlined with many commissions from explorers, museums and educational institutions The laff nui-len. of i.-i

speaks 30 languages, with the other employees on call as needs come along for mountain climbers, air drop engineers, auto mechanics, translators, supply corpsmen, etc. "It only takes a short trip to separate the men from the clinkers, sass Ralston.

The sunburned globe- trotter, stopping here to pica up a clean shirt ( "i have laundry waiting in I8 counties ") before plunging into desolate plateau interiors for the fourth stanza of the "High Adven- ture" series, names the prime requi- sites of this kind of job as cariosity, clamness and character. "Lowell Thomas has more of all three than anyone I've ever met," says Rals- ton, who runs him a close second.

A schedule, which will find him in Nes' York November 17, Mn-

07ntalrlllrrl on 1)O ̂ e 12,

Requirements Are Simple

NEV' YORK-Odyssey Produc- tions is looking for TV film'personnel for its "High Adventure and production of other series. No knowledge- of TV is needed and requirements are simple. Each man simply lias to be a geologist, mountain climber, rider, skier, pistol shot, judo practitioner, linguist, cartographer and boatman. Execs in charge, Lowell Thomas and C1 Ralston, who don't ask anyone to do what they can't do, anticipate no trouble in filling the posts.

www.americanradiohistory.com


2 THE

TELEVISION PROGRAMMING BILLBOARD Cetateeeiratioes te 1564 Broadway. New York t6, N. Y. NOVEMBER 11, 1957

Clients Inclined to Stay With Shows, Not Risk Replacement

HOLLYWOOD- Despite slow 'tarts of many programs, sponsors appear intent to held on longer this season than in past years. This }}terns at least partially from the knowledge that last season's mid- year replacements didn't do much better than the rmcellitions, and the belief that whatever fare ts

available for replacement this Janu- ary Li itself pretty thin.

As a result, sponsors ore leaving no scripts unturned In an effort to save the programs they have. Even Max Factor, which has a candidate for the biggest dud of the season in the Guy Mitchell Show, is trying to extricate Mitchell from a

situation he himself didn't create. Agency is shucking star -guest poll - cy, will let Mitchell sink or swing on his own appeal for teen -agers: show will. however. be gimmicked up with electric tricks, in what will now be called "production musical"

"Sally." which as one agency exec put it, has suffered from lack of criticism because of a case of nepotism. e.g., producer Frank Ross is star Joan Caulfield's husband. will get a thoro overhaul. Show is breaking production next week in orded to study injection of new slant onto format (it's understood that if this can't be done. series will be canceled). $ ponsors Chem - strand and Roval Typewriters are

CBS Weighs

'Trackdown,'

'Beaver' Shifts HOLLYWOOD - Double pro-

gram shift. involving Trackdo'su" and "Leave It to Beaver Is being eontempLited by CBS -TV.

Switch 'would see Trackdown" go from its present 8.8:30 pan., Friday slot to the same time per.ad Thursday, being vacated by the "Harbourmaster pullout for ABC. "Beaver" would then muse into the Trackdown" period,ieaving 7:30- 8 pan. Friday open.

Move would be a logical one for Beaver," considered family type

programming, as order to get away from the kid competition in the earlier time period. The program has already been offered the "Har- bourmaster" slot, but Compton agency is queasy about going up against the Croucho Marx- "Zorro competition.

It's believed 'Trackdown" might snake a better showing there, but aeries has had fair easy running against "Jim Bowie and "Court of Last Resort," and sponsors may not be too eager to make the change. than an original 20).

also trying to find a new time slot away from lack Benny competition.

Eve Arden Slaw is being hypoed by new producer and writer, with sponsors also trying to find time period away from \\'estern competition.

Generally, the netsticks seem more jumpy than sponsors, many of whom feel the shows most be given time to build. With the three -net competition, on the other hand, the webs have itchy feet to boot programs that don't produce.

It's a markedly different situation from last season when sponsors were quick to give up on a slow slatting series, and half dozen - "Hiram Holliday," "Crusaders," The Brothers." "Stanley." the "Herb Shriner Show" and' "Noahs Ark " -were known to be going by the boards by mid- Nmember. In some cases, e.g., "Hiram Holliday," the sponsor preferred not even to it out the 2 6-week contract, tak-

ing his loss in order to scram to a new program.

Cost Rises Needn't Affect Tab- Sarnoff

HOLLYWOOD -- Television 1

program costs can be expected to continue to rue, NBC President Robert Sarnoff said here last week. Altho he did not elaborate, Sar- noff declared that despite this, he feels that actual advertising cost to sponsors will not go up. Pre - srunably this would be so because of an increase in set circulation and sets in use.

At the same tinte, Sarnoff said that in his opinion there is growing desire among advertisers to once again have identification be- t'cen program and sponsor (see other story this issue). If this is so. the tend toward multiple

Chemin Heads All Triangle Ballyhoo

PI1ILADELPIIIA- Kenneth E Chemin has been upped to promo- !ion director for the

Previously, radia KTTV's Poll Underlines Il' stations. Prtviously, ile wu

promotion supervisor at the Tri-

ulti- Sponsor Losses

sponsorship may be halted or re- s used.

Tape. as far as he can see. will have no effect on the hive,fílm or East- West balance in programming. in this there appears to be some difference of opinion among NBC execs themselves, however.

It was reported that at network executives meeting in Holly- wood, John West, v. -p. of the \Cestern Division, plugged for additional personnel and facilities on the West Coast because. in his opinion, New York would not be able to handle the load

New York based \'. -P. Bob Kint- ner took exception to this, i ndicat- ing the westward movement of pro - grainming had been halted, and that network facilities in the East were adequate for present and possible inhid :unal future pro-

ABC -TV MULLS 'WIFE' ON RYE

NEW YORK- ABC -TV is- introducing the sandwich - concept" to itsdaytime schedule to bolster its "Do You Trust Your Wife?" strip. The quiz, now running In the 4:30 -5 p.m. slot. will be shifted to 3:30, in the middle of "Amer can Bandstand," with the successful deejay show kicking off as usual at 3 p.m. and returning for a 4 -5 p.m. hour.

Web execs think the switch will bring "Wife" ratings tee to those of "Bandstand, 'which lead their time periods according to all rating services, and thereby improve the selling situation. A new quiz strip is slated for January de- but in the 2:30-3 p.m. spot.

General Foods

Mulls 'Person' NEW YORK -General Foods is

being mentioned as a possible replacement. thru Benton & Bowles. for Amoco as a co- sponsor of Ed Morrow's "Person to Person" series on CBS -TV. Amoco has already indicated that it 's mild like to bow out of the series. on which it has had a long run. and seek a fresh audience else, here on the network. altho an Amoco bow-out isn't likely to happen before Janu- ary-

Executives at B&B would neither confirm nor deny the report. The agency handles such General Foods divisions as Max- well House and Post Cereals. Gulf Oil has also expressed interest in "Person" The Billboard, November

grams. 4).

angle headquarters promotion department. I e now takes over audience promotion and merchandising duties formerly handled by Joe Zimmerruan, who recently was named general manager of Tri- angle's NVLBR -TV, Lebanon -Lan- caster, Pa. Donn E. Winther was swtichrd from promotion manager of \VNBF- A\! -FM- TV, Bingham- ton, N. Y.. to assistant promotion dirctor for the Triangle stations.

The appointments were made by John D. Scheyer Jr., Triangle's director of programming and public relat ions.

$1,500,000 Pulled in

On 'Tonight's' Soles NEW YORK- NBC -TV racked

lip S1,500,000 in gross billings in one day for its "Tonight" show last week. New sponsors are Bufferin 1104 participations), Ipana (28), Webcor (21) and Polaroid (40 more

MONEY -SAVING SUBSCRIPTION ORDER Enter my subscription to The Billboard for a full year (52 issues) at the rote of $15 (a considerable saving over single copy rotes). Foreign rate $15.

Payment enrlesea D ant ma

Name_

Occupation or tille

Compeer

Lddren

rily Zone Slate

Send to: The Billboard, 2160 Patterson St., Cincinnati 22, O.

11OLLYNVOOD- Multiple sponsorship has a devastating effect on identification between ptbgram and sponsor. This is clearly indicated by survey run by Station KTTV here last April (but made available only List week).

Results encompass 5,000 completed questionnaires. Survey found that highest ratio of identification existed for Ed Sullivan Show, with 50 per cent of persons interviewed being able to name one product

RTNDA Gives Stanton Award show last season lBulova Old Cold) Robert Sarnoff on, rn.ule thet*-

8.0 per could name one, .3 selves available, indi-

sponsored, and 38.9 per cent naming both (Lincoln -Mercury).

Lowest identification was for

"Producer's Showcase." for which

only 8 per cent could name one product, and but .3 peg cent two.

The Perry Como Show had 11.5

per cent naming one product, 1.5

per cent two, and 2 per cent three. Jackie Gleason produced the

most amazing results. Buiçk, which

had been sole sponsor of the pro-

gram, but had not carried it for

a year, Oat named by 10.8 per

crut. Of the two advertisers on the

NBC Waits Out

Directors' Fuss

With NABET NE \V YORK - NBC -TV at

press time was On the fence sitting out the Radio & Television Direc- tors Guild strike, with the only official comment "it's purely a matter between the Guild mad the technicians. The Guild, whit. called it a lockout by the re T' work." re- entered negotiations with the National Association of Broad- cast Employees and Technicians late Friday.

Directors and floor managers on both coasts left their shows in

of unit managers and other supervisor/ personnel The Guild charges the web is apparently transfixed by fear of the rlarnage NABET eoald do" and has given the directors no support, despite "the collective labor agreement which expressly permits the director to talk directly to cameramen and technical crew' during certain telecasts and rehearsals. The dis ,puted practice has been in force at

the other two webs for some

NBC brass said the direct "walked out and could reti time they left the issue i

alone until such time as by negotiation." A C hurts the network's exec commented, but strike would cripple with veepees manning eras. .ABC -TV, incidentally, sending all its execs to TV classes. to prepare for a possible engineering strike in January.

BIG JUNKET I

NBC Carpet Flys Press To H'wood

HOLLYWOOD -NBC -TV Lis

week assured itself domination the TV columns of the natioó newspapers for a full seven day' And this was only the first pawl in a number that cannot be areas

ured in mosey, but can be mess tired in that important intangibi -good 'will.

The coup was the result t of week -long junket that saw tgli than 80 reporters given the re carpet treatment, not only b

NBC's stars, but by a large numbe 4

of movie personalities who als

crowded in to try and make tins, with the Fourth Estate. The net- .

work's executives from Pees

MIAMI BEACI-1 - Dr. Frank per cent both.

Stanton, president of CBS. Inc., was awarded the second Paul W. White Memorial Award by members of the Radio -Television News Directors Association here last Sun- day (9) at the organization's 12th annual conclave. RTNDA has a membership of nearly 500 news directors in the U. S. and Canada. The award was made for "outstanding contribution to radio and television journalism."

In his acceptance speech, Stan- ton pointed out that the launching of the Sputniks with their "incred- ible force and implications" make It necessary for broadcast news services "to speed up, if we can, and improve, as we must, the dis- semination of the information that is the primary step in the decision making process."

(Ce:hm :cd rar vitae 3)

'OSSI Shift Completes ABC Sunday Revamp

NEW YORK -AK-TV is closing out its Sunday night schedule revamp with the shift of O.S.S. "' for the Mennen Company from Thursdays to the 9:30 -10 p.m. slot. "ilarbourmaster" moves to the 8:30 p.m. spot from CBS -TV for

R. T. Reynolds, with "Maverick." Sid Caesar and "Scotland Yard" rounding out the evening.

Changes in *e web's sales de-

partment are expected. following the appointment of Thomas W.

Moore as veepee in charge of sales. John F. Howell, account exec, takes

over Moore's former post of gene sales manager for CBS Televis Filin Sales.

On the rating front, ABC ea

perienccrt new plrcnornen "Disneyland" lost both half in the November Trend but won the hour. 7 :30 -8:30, with a 19.5 against 1

for NBC and 18.0 for CBS.

breakdown shows "Disney second with 18.2 at 7:30 against

18.8 for "Lues reruns on CBS

and 20.8 at 8 5,.m. against 21.2 fot

"Wagon Train on NBC. a



NOVEMBER -11, 1957 THE BILLBOARD TV PROGRAMMING 3

SHERIFF OF BIRMINGHAM NABS 'ROBIN HOOD,' ALAS

BIRMINGHAM- Sheriff finally caught up with "Robin

Hood" here, with the famed outlaw now liming legal as well

as Treader rating headaches. Birmingham -area moppets sud-

denly discovered that their Lincoln Green hero was conspicuously absent from the Wednesday program line -up.

What had Napped was this. A couple of seasons ago, a

Mrs. Albert Patterson entered a (chopping suit against "Studio

One" and CBS -TV, charging it libeled her late husband with a

script allegedly based on incidents in Phenix City. Ala., and

starring Jackie Gleason. Since then, the local sheriff on behalf

of her suit, has been periodically putting the anti on prints of

RES shows aired in delayed broadcasts on \VBRC -TV here,

impounding them as "CAS assets" with writs of attachment. Usually, he first let the film be aired, then grabbed the print.

But in Robin's case, he grabbed first. The film was finally sprung from the local clink when it

was made abundantly clear to the sheriff that the film is not a

CBS-owned property, but belongs to Official Films. Cost of

delayed broadcast prints for CBS shows in Birmingham, however, is reported continuing at an inordinately high level as time return shippings have been something less than normal.

Lever Hopes Al Lewis Will Turn Trick for Arden Show

NEW YORK -Lever Bros. officials are reported loping for an upturn in the ratings of its alter- nately sponsored with Shulton) Eve Arden show on CBS -TV as a result of recent assignment of Al Lewis as producer of the series, replacing Edmund Hartmann. Lewis was formerly the director of the "Our Miss Brooks."

The Eve Arden show, so far, has proved something of a disappoint- ment to Lever, which wants a major audience hit for its Dote toilet soap. A hot battle is now being waged among the soap firms on the Wet works, mud Lever is said to feel the series is not making the grade. The latest national rating

.cne from American Research

Billboard The Semmes! Indumlry's Loafing Newuweekli

,L'wnded 1894 by W. H. Donaldson

Publishers Roger S. Litileford Ir. William D. Littleford

E W. Evans . Pres. O Treas. P-l. L. Reuter Vice -Pres. Laurence \y Canto Secy.

Editors Pail Ackerman .Music -Radio Editor. N. Y.

Herb Dotter Outdoor Editor. Chicago Rob?. Dielmcier.Coln Mach. Editor, Chicago tym. J. Sachs Ever. News Editor. Cincinnati Laer Morse Television News Editor. N. V.

Managers and Divisions e w. Evan .... Main Office, Cincinnati R. S. Littieford Ir. .Music -Radio Div.. N. Y. Sam Chase. Television Division. New York Lee Zilito... West Coast TV Division. L A. Herr, Dorien ..Outdoor Division, Chicago Kinser Stark .Coln Mach Division, Chicago

owes Offices Cincinnati 22. 2160 Patterson St.

E. W. Evan. Phone: ',Unbar 1 -Sato

New 5'.,k n6 L

1u6lo Clro drrey

Phone. . PLnro 00

Chicago 1, lea w nendolplr St. mention' L. Reuter

Phone. Entral 8.9816 Hollywood 28, 1520 North Cower

am Phone -

S H011ysvood

Abbott &Só31

Su. Lout. 1.1112 011s-. st. Frank B. Joerlina

Phone Cnestout 1-0443 Washington 5, Issa e St. N W

News Bureau Phone. NAtlonal 6.4749

Advertising Managers C. 1. Latsche, Director

outdoor- Mdse Robert Kendall, Chicago Music -Radio .. Dan Collins New York Television Andrew Csida. New York Coin Machine ... Richard Ford. Chicago

Circulation Department e. A. Bruns, Director .. Cincinnati

!.tain Advertising and Circulation Offices 2160 Patterson St.. Cincinnati 22 Ohlo

6ubscrinllo,, flyable In advance One year. $15 In U.S.A Canada and ail foreign countries, Subscribers, when requesting change of Andreas, should give old as well

as new address. Pubm Ihhed NecklY (meted AS Second class malter June 1097, at Pnu Office, Cincinnati. under

Marets 3, Bí y 76 Cop ighlc1 1657 by The Billboard Publishing Company Tao alit board also publishes Vend, the monthly ma T1e, of nutomaltc nIrchandising on. Year, e5: The ltle., TV Program and Tani. Avalnn Cules. Tosa Billboard niter

and Fun.pol. the monthly g sine sent. t management. tY r0 . e1 No. K

Bureau (show of October 8) tabs the Eve Arden show with a 14.1 against a .32.1 for "Wyatt halm" on ABC -TV and the Fisher-Gobel series with a 27.1 on NBC -TV. Both the NBC and ABC slots show a rating gain over the previous month. The Eve Arden slot shows a loss of a little more than a rating point.

CBS officials, however, were confident last week that the Arden package would take hold with viewers and build to higher levels.

Aussie Outlets To Hike Rates 20 %; No Coin

SYDNEY -All four TV stations here have announced a 20 per cent rate hike in an effort to cut losses, but existing contracts will be completed at the old rates. There are now 94,000 TV homes in Mel- bourne and 76,000 in Sydney, the only t\vo 'CV cities.

Following the announcemnt that applications would be accepted shortly for two commercial station licenses each for Brisbane and Ade- laide, J. H. Oswie, general manager of station ATN7, told the con vention of advertisers here that no capital is available to finance the erection of the four stations as the barrel has been swept clean.

He pointed out that.over $1 million would be required for each station, that stations now operating in Sydney and Melbourne were losing le the vicinity of $50,000 a month each and that until the existing outlets started to show profits. there was no chance of raising new capital. Commercial TV li- censees already have spent $9 million and would face further considerable losses to bring T \' to the Australian public.

O'SHEA HUNTS STAR FOR TOUR

NEW YORK - Michael Sean O'Shea and Drew- Pear- son, columnist - commentator, are taking a Christmas revue to Air Force bases for the third year, December 5 -11. The show unit includes Lisa Ferra- day, Barney Ross, Sin, Ced- rone and Mitchell, Hartford Agency models and a service musical combo. The itinerary includes Algeria, Libya and Egypt.

The stumbling block is a needed headliner to star. "The big ones w'on't come forward for these gratis units," says O'Shea. "Many approached do not even acknowledge the pitch." Volunteers may phone PLaza 5 -9487, the publicist's office here.

250 Station Chiefs Attend BPA's

Seminars; Henry Elected Prexy CHICAGO - Elliott W. (Ell)

Henry Jr., manager of advertising, promotion and publicity for ABC's central division, was elected president of the Broadcasters' Prolnotion Association at the wind-np of the outfit's annual convention and seminar. He succeeds Dave Par - tridge. sales promotion manager of \Vestilighouse Broadcasting. Re- elected stere First Tice- President Charles Nilson, \VGN -TV, Chi- cago, and Second Vice -President iclontez Tzjaden, K \VTV, Oklahoma City. Henry trill appoint a full - time paid secretary- treasurer. St. Louis was set as the site for nest year's meet.

Better than 250 station promotion chiefs attended this year's event, with three seminars held the opening clay Friday (1) and two more on the final day.

The first panel, on trade advertising, was chaired by Joe 'Zimmer- man, general manager of WLBR- TV, Lebanon, Pa. Jim Kiss, promotion director of 1 \'PEN, Phila- delphia, urged promotion execs to plan ad campaigns in the perspec- tive of over -al] station planning, to listen to the stories of all trade papers, decide which audience the station most wants to reach with its ads. decide schere and how they should be reached, set a basic purpose for the ads and use show- manship in advertising to put across the message.

Jack Dorr Jack Dorr, program promotion

director of WBNS -TV, Columbus, O., described his station's 1957 campaign, which involved advertising in two consumer magazines with trade magazine support. Jeff Abel of time Henry J. Kaufman as Associates Agency, said that of trade paper ads the basic purpose should be to provide an impression which will rñfluence readers when the time comes for buying decisions. Frank Brady of Cohen & Aleshire, Inc., urged a more distinctive character for station ads. saying too many are similar in appearance, and suggested running campaigns long enough for the message to register, with the ads kept simple.

The session covering on -the -air promotion was highlighted by an admonition to the promotion execs

Colgate Holds

'Strike' Fate

by Bill Kaland, national program said the big job is to educate. the buyer, who generally needs- basin data on the value of the medium before he gets specifics. Dick floclgson of Advertising Require - nuepts discussed mail gimmicks.

Paul Woodland 'I- h e merchandising panel,

chaired by Paul Woodland. promotion manager of \\'GAL -TV, Lan- caster, Pa., staged a cross- discus- sion on the values and techniques of merchandising. To protect the panelists, the discussion was held oil theoretical ternis, so opinions could be expressed freely. A minority on the panel held negative viens on merchandising, and all agreed that final decisions come from the sales manager. Panelists included Haywood Meeks, \ \1iAL - TV, Washington; Bob Kenney, W\IT -TV, Cedar Rapids, la.; Bert Downing, KYW, Cleve- land; H. Keith Wilson, \\rTT\', Bloomington, Ind., and Bill Davey, KS'l'P -TV, Minneapolis -St. Paul.

manager of Westinghouse Broad- casting, to get out of pure promotion and get with the program departments. The station's responsibility is to entertain the audience, and in this the promotion man must contribute to the program department's efforts, Kalancl saisi.

Alice Koch Mrs. Alice Koch, promotion di-

rector of KMON, St. Louis, cited the advantages of talent cross- plugs in meeting there goals: Au- dience building. sales building and prestige building in the community. Bill Walker, promotion director of WGFA -TV, Jacksonville, Fla., discussed ideas related to continuity of program promotion tbrn filler announcements prepared in advance when showsrun short and by adapting commercial traffic techniques to promotion, setting up a regular schedule of promotion plugs. The panel was moderated by Gene Gosh, promotion director of \VCCO -TV, Minneapolis.

A panel on sales presentations. chaired by Charles Wilson of \VGN - TV, Chicago, liad Don Smith of International Harvester demonstrate techniques of effective visual board presentations. Harry Wilber, sales promotion director of WBBM, Chicago, urged that salesmen get full indoctrination in the operations of the promotion department, which in turn should have access to information of all other departments and be represented at their meetings. Tom March, manager of sales promotion and tirer chandising of \V\VCA, Cary, Incl., speaking of small- market problems,

NEW YORK - Next Friday (15) has been set as time Day of Decision by Colgate -Palmolive con - cerning its most "iffy" shot(', "Strike It Rich," CBS -TV daytimes seen across- the -board at 11:30 a.m., it's reported here.

The dnlg and toiletry firm, thru the Ted Bates agency, is eying at least four possible replacements if the \Halt Framer package gets the heave -ho, but is said to be planning to star within the basic realm of an audience participation show.

CBS Busy on Grid Selling

NEW YORK -A brisk business is being done in New Year's Day post -season games by CBS -TV, which has signed Texaco to sponsor a pickup of the Cotton Bowl game.

The football tilt will follow the network's coverage of the Orange Bowl contest from Miami, now three-quarters sold, with R. J. Reynolds, Rise Shave Cream and Bristol -Myers having signed as participants. The Reynolds tobacco firm lias also bought into the 'Gatos Bowl contest,

Reaction OK on

30 -Sec. Break NE \1- YORK -Advertiser teas -,

tion is reported "swiftly favorable" on NBC-TV's new 30- second sta-

tion break spot. offered by owned stations for the first time last week. Jack Reber, web director of spot sales, sees no resistance from clients and agencies, only an expected production lag before the new length announcement call be prepared and aired.

"It's a useful compromise between the 20- second and one - minute spots," said a Leunen te Netwell teepee. "We're always happy "for more flexibility," added a McCanur- Erickson exec.

CBS Pix Pitches On 'Fire Fighters'

NEW YORK =- CBS -TV Film Sales this week is opening its first round of agency pitches for "Fire Fighters." a new telefilm series packaged by Ed Byron. A pilot. starring Ma u-k \tiller, was lensed earlier this scar fn New fork.

Sales staffers are reported seeking a network deal for the series - co- produced with CBS -TV.

NBC Carpet Conrtnricd Divin puce

eating the new=found stability and programming resurgence of the web.

If TV ever had any doubt as to its impact on Hollywood, it should have been ended by the tray the talent jostled each other to curry favor with the newspapermen. Among the chief beneficiaries of the press party were such names as Alfred Hitchcock, Dinah Shore, Loretta- Young, Grouch° Marx, George Cobel, Eddie Fisher, Bob Hope, Joan Caulfield and a number-of MCA personalities.

II grrlcr rs.cs

10th TV Market 917,320 TV sets

Lancaster Harrisburg

York Lebanon Reading Hanover

Gettysburg Cham bersburg Waynesboro

Lewistown Sunbury Carlisle

Pottsville Shamokin Lewisburg Hazleton

Mt. Carmel Bloomsburg Hagerstown

Frederick Westminster

STEINMAN STATION

Clair McCullough, Pres

ftepr.ierlef.re MEEKER



ASUREWAYTp

or Sydney Koslow, Director of PULSE. INC. roports:

"Dur August and September home interviews point

up the fact that Zio shows repeatedly capture top

rating positions among syndicated programs."

He is seen here as he explains to PULSE inter-

viewers how their findings are projected into accu-

rate estimates of the size of audience of by shows.

WATCH IIV'S NEW CONTENDER

FOR

TOP RATINGS! FÄNUNT" °LlOYDBRIDGES



IN

OU

iOF

T

N^Ir- ,TE, SrinVlS

N nAYTON

OMPITION yy, i.: LYA Li:'. t .., ". .

KNOTS! ~N.,;`

BOYA ZIV SHOW! ".

DUT

Ps "\L\Ili1TEG SHOV.'S

PITTSBURGH

OF

ïÑ°ÌiñÎï

#1

#3 ÁÑ ÁPÓLIS....33.3

PATROL 33.0 #5 SCIENCE

ITHEATREFICTION 25.0 Pulse Sept. '57

#1 PATROL 42.5

#3 MAN CALLED X 39.2

#5 DR.CHRISTIAN. . .36.9 Pulse, Aug.'57

#1 PATROL 31.9

2 DR.CHRISTIAN. . . 2 3.1

#3 MEN OF

ANNAPOLIS ....1 V. V ARB. Sept. '57

#1 PATROL

HIGHWAY

15.2 MEN OF #3 ANNAPOLIS . . . .144

#5 THEATREFICTION 13 5

ARS. Sept. '57 ,

OUT

OF SYNDICATED SHOWS

IN ATLANTA

OUT

OF SYNDIC aTEJ SHOWS

IN BALTIMORE

2gìTTOP3 U

SYNDICATED SHUNS

IN HOUSTON

3gTTOP5 U

SYNDIC 5TED SHOWS

IN CLEVELAND

THiEATRÉFiCTION 20.1 #4

DR.CHRISTIAN. . .14.9

#5 MAN CALLED X. .14.2

Pulse, Aug, '57

PATROL

HIGHWAY

21.4

#2 ANNAPOLIS 1 1.9

#4 ATTORNEY IT...13.6 APB, Sept. '57

#1 PATROL Y 20.1

#3 MARTIN KANE ...16.5 Pulse. Aug. '57

#1 PATROL Y 24.8

#2 ATTORNEY ICT. . 21.0

3 ANNAPOLIS . . 17.2 .2 ARB. July '57

lE SPONSOR OF A ZIV SHOW HAS THE GREATEST OPPORTUNITY FOR TV SUCCESS!

y NV uA$ `AYRF Nè % .

Or Pare WW:1 re,,T TIME AFTER TIME IN CITY AFTER CITY!

From the top name in syndication come the top shows in continuing audience surveys!



6 TV PROGRAMMING THE BILLBOARD

WJZ in Two Months Heads ARB for Balti.

BALTIMORE -- W)' /_ -TV ha',' taken over clear cut rating leader ship of this market in two months of Wcstloghousc Broadcasting Company ownership. Asslrrican Re, search Bureau figures for October 'show the station, formerly In third place, first in 193 quarter- hours against 135 and 12.5 for competing out)ets.

17ío ABC -TV affiliate nus 45 hollers of local live weekly progr tooling. topped by Butldy Deane Bandstand," a 2:30-5 p.m. strip which nuire 50 per cent higher than its combiner! opposition, and M -C-M and BKO feature films which have upped the "Early" and "Late' show, an average 120 per rent, a -r-ording to ABB.

TO TURN RANDOM

TUNERS INTO

VETERAN VIEWERS

OVERTURE

110UN 11

Now - in many markets- three great adventure - action series combined into one greet 5 -day- e -week show! Why pay a pretty penny for programs when you can get top -rated series in your market and hold on to all of your own cash! For complete details about this new plan, phone today. Or wire Michael M. Sillerman at TPA for your market's availability.

ra

R sea :seteAri

1i

nenne ,.serv.d 4r not.

nlnal IcrN

T,,.-vieron Programa of America, foc. 40, 1..1.... Ave., N Y. 22 Mau 6 210(1

PROGRAMMING - Me ley Is nrcels11r1 IY .dvafltlaI

THE BILLBOARD- *. bey N Ivrcanlel psp.nnlee

The Billboard Continuing

COST -PER -THOUSAND Analyses of Network TV Shows in Class A Time

NOVEMBER 11, 1957

By Sponsor Group

Variety and Music Shown Quiz and Panel Shows

Computed by Univoc and based on September TV audience measurements of AMERICAN RESEARCH BUREAU .r, ..X...-

_ t .. .. . >atLS' d' ' IN. out lo O. ta IMatNS u11y eIM la IaI mpaNl

tait ahtl.wy of CNN A tr... nllm.b ereonme aroe.td by pa.am ire nl tons. Ire. end NO. N.w by eWl+nn a.paslllan '

Eerh peprws tee{ ne.rH nenaM 1M NerneMe Ktu.1 tNt ru melee. LOCO ly newt, non *soon p.h.oh,.

So' of mower. Woo. Two Nam nuit 60m odd, th show, fort towwl:ssNn/Ne t)w. rAd went totte b, ,11 numb. N eltound tawvr.,llatminAN and fMrl a t+f taut num.? N WAN fa

role, *own N.W., .uA.d IM rat ntm .e.44 n «t+nn1M by Amrlun In<n e..r.., 01,,0 0 ed U',Rl tetla

patlbd u The Wlbard en . .' t. . .. ,1 then unte ow 57-wMk V'u+'.,.

SIAN mury feclwl ether tran rL.t off ,. ..,,n In deNrrnlnhy IM earth el any peer,. '.

nedee Nr betd U.tllln thle meteru/ 1Nerr en ebMh.SI /Ndelkk {fo M.it7 , M propano.

VARIETY Fr MUSIC SHOWS

COST PER 1,000 HOMES PER COMMERCIAL MINUTE

e N.. Aa. . 11110J AK . M44, cos Ave., 1301, Mec .0 , U.fa. __ _ __.-

I. L. WELK (Dodge AB(, SI 14

2. ED SULLIVAN l'n Mercu(Y. CBS) 1 56

3. WELK-S TOP TUNES )Dodge. AB(, 1 76

4. JULIUS Lb ROSA IAanbear(Ive Gold SNI, RCA. Noue.. St, -',. Seebeck NBC) . ... 1 44

S. PERRY DOMO .out.. Klmborty Cork. Amer. Defy. Sunbeam. loomed. ECA IBC) .. .. 1 30

6. COUNTRY MUSIC TUB. (Aser. (hale blason. surie. ABU . 7 40

7 ARTHUR MURRAY (BtIu.lyen. 1K) . . 266

8 STEW AHEM IS. C. 176ntea. GTEy'srt ALL Pharos Cot MK) 3 04

9. YOUR HIT PARADE (Ama. Tob. Tesi. NE) 3.60

to GODFREY'S SCOUTS -Ina, Toe I,

(BS) .. 3.16 It /INKY DURANTE IP (trilled. (IS) 318 17. TIMMY DEAN Hu., Bishop, (IS), 4.39 13. B16 RECOMO :., Molt'..

kmeor, (IS) 475 11. VIC DAMONE rellogg (BS) SOS IS. COMMAND APPEAPANCE leuee.

MK) .. 6I6 16. VOICE OF FIRESTONE rilrNoa.

AK) .. .. .. .... 7 1 I

COST PER 1,000 MEN PER COMMERCIAL MINUTE

COST PER 1.000 WOMEN PER COMMERCIAL MINUTE

COST PIE 1.000 CHILDREN PER COMMERCIAL MINUTE

INN Ave., NMI AC A.... M.mar Cell Ave., MM) Nee Ave., U.M.

Rigel Ave., ARAM. ARC A Cal A

b.U. M, U4í1 NBC Ave.. 77.77.

Ave., NM, ARC Ave.. el a.r all Ave.. N.71r AMC Ave.. 1_ N

I. L WELK Madge, AK) 51,08

7. ED SULLIVAN (Un.MercaY. CBS) 1-44

3. *ELK'S TOP TUNES 'Dodge. ABC) , 1.94

4. 11AISSti ROSA (ElmbellyClerll, Geid SNI. RCA, Nouera, Sporty, Sootmeo NB() 2 -18

5. COUNTRY MUSIC JUB. (Amer. Chicle, WM... Dich4. AK) 7 40

6. PERRY COMO INeueea, Kimberly Y (ter '.. Amer. Wiry, Sedum,

Kskewer, RCA, NBC) , 56

7, STEVE All EN 15. C. Mew, Gmhoued, Hanna (reel, NK) 3 04

B. ARTHUR MURRAY heist. M1as. NK) 3 SO

9. YOUR HIT PARADE IAater. Tob, loi, MBAR 3.91

ID. HMMY DURANIE II. tonne's'. CIS) 1.44

II. GODFREY S SCOUTS PLenr, Toi, CBS) 193

12. (IHMY BEAM "'nil 8tshop. (BUI 5 78

13. SIG REDO Ifs.. Nuors. Amur. 543

1 4 VIC DAMONE (Kellogg, CBS) 6 57

IS. COMMAND APPEARANCE Ileum, NI() 7.79

16. VOICE OF FIRESTONE (Firestone. Alt() ..... . , .. 9 61

1. L WELK (Dodge, ABC) ... 2. ED SULLIVAN ILIn,Mercury, (BS)..

3. WEIl'S TOP TUNES (Dodge, ABC)

4. JULIUS LA ROSA (Kimball {lark. Geld SNI. RFA, Noueme. Sperry. Sunbeam, NBC)

5. PERRY COMO (Num., Kimberly. (4rk, Amer. Dairy, Sunbeam. !rame'., RCA, IIBC)

COUNTRY MUSIC 1118. 'Amer Chide, *moo. DIM., ABC) ..

1, ARTHUR MURRAY (gis st. mean, NBO

. ... ... .

8- STEVE MIEN tS. C, khnun, GervAeund. (karma Craft NBC)

9. YOUR HIT (Amer roe.. TNT, MBC)

)g, GODFREY'S SCOUTS deer, Icel. CBS)

11. JIMMY DURANTE +P Lor111ard. CBS)

17. JIMMY DEAN IHarel Bisbee. CBS)

13. IIG RECORD 'Gen. Melee Armor, (BS)

14. VIC DAMONS (Kellogg. CBS)

IS. COMMAND APPEARAN(F 'Treno, NB()

16. VOICE Of FIRESTONE (Firestte, ABC)

S .88

I.23

149

1 60

189

2.06

231

2 58

3.14

3.19

334

1.22

442 4.41

S39

7 30

1. L WELK (Dodge, AK) .. ..52.71

1. ED SULLIVAN 1Ue..Merturf.

3. JULIUS LA ROSA rVlmbefty Geld Sul, RCA, Noue., Sunbeam. NBC) ..

3. PERRY COMO (Mourne, Ki (ork, Lar. airy. So

Inome& RCA. NBC) ..'. 5. STEVE ALIEN (S. C. lebetol,

Greyhound, PAar. Udl. N

' 6. COUNTRY MUSIC JUB. (Amer. Wmson Dlrkle, ABC)

7, JIMMY DURANTE (P. Lallta

8, WELK'S TOP TUNES !Dodge,

9 YOUR HIT PARADE !Amer. loon. NBC) _...

10. 11MMY DEAN fHanl Bishop.

II. ARTHUR MURRAY IBrát..t4yers,

12. BIG RECORD (Gon. Moles.

13. VIC DAMONE fKel CBS) tOG ld9R.

14. GODFREY'S SCOUTS (laef, Teel,

(BS) ... . 10 I

15. COMMAND PERFORMANCE (Jame), NNO , 13.3

16. VOICE OF FIRESTONE trilogie(.. AK) .64

QUIZ & PANEL SHOWS

COST PER 1.000 HOMES PER COMMERCIAL MINUTE

COST PER 1.000 MEN PER COMMERCIAL MINUTE

*Net Am. e7.NJ CRC vv., Ute WPC Ave.. Nor.

COST PER 1.000 WOMEN PER COMMERCIAL MINUTI

J

COST PER 1.000 CHILDREN PER COMMERCIAL MINUTE - sm./ Avo Milt Cal Ave. $34e1

NC Ave., U.1I. 1101 Ave., SS ter CBS Ave. U.aty

ROC Ava., U.R. 1.N.t Ave. sham CIS Avey--

WIC Ave.. $tile,

I. I'VE GOT A SECRET 11. I. Rey0.10t CIS) .... ... St Ni

7. MATS MY LINE! M. Cords, Spetr lend. CIS/ 1.91

3. 564,000 OGESTM)N (hew, US) 2.01

4. AMATEUR HOUR r8atel Bkhep, NBC) 2.29

.4. BEST OF GROUCHO MW Soto. Tal, NE) ... ........ . ,,. 2.29

6. TWEMTY-0NE (Phermamtluls, NE) 2 38

7. 564.000 CHALLENGE IItlIM, P. lerllbrd, (BS) 156

H. NAME THM TUNE (Amor. Home Prods., Kellogg. (BS) 1 76

9. PEOPLE ARE FUNNY (Tonl, R. 1. Reynoldt. NBC) .. 3.01

l0. MEET THE PRESS (Best Foods. NE) 3.55

I t. HIGHWLOW (ford, NB() 3.85

11. DOU AI A SECOND (Pillsbury, Toni, NBC) i 39

13. BEAT INE CLOCK (Haul Bishop, (BS) 5.01

14. THIS IS YOUR LIFE IP A 0, NBC) 3.90

IS. TIC TAC DOUGH (Warns, EA. NBC( 1.34

1. I'VE GOT A SECRET 1.1. hyMldt (III $2.19

1. wars MY LINEE OE Ceels, Sperry. Rend, CIS) 2.21

3. AMATEUR HOUR í1111e1 Wee. NBC) 2.50

4. 164.000 QUESTION Renton. (IS) 2.52

S. 564.000 CHALLENGE (hello. P. Lorillard. CBS) 2.64

6, MINTY ONE IPharmlaut)uls, NBC) 2.11

7. BEST Of GROUCNO (De Selo. Tot, NBC) 2,75

8. MEET THE PRESS (Bell Foods, NW 3.5S

9. PEOPLE APE FUNNY (Tool, R. 1. Reynolds, NEC) 3.59

10. NAME THAT TUNE (Amer. Home

Plods.. Kellogg. CBS) 3.10

It. HIGH LOW (fad, NBC). 1.33

12. 0011 AR A SECOND (Pillsbury, Toni. NBC) ......... .... 3.06

13. BEAT THE CLOCK (Hod Bishma,

CIS) 5.99

14. THIS LS YOUR LIFE IP It 6. NBC). 1.82

15. TIC TAC DOUGH (Werner, RCA,

NB) 10.08

I. WHAT'S MY LINE( (N. (Atilt Sperre.Retd, C/S) .. .. .... $1-61

I. I'VE GOT A SECRET IR. J. Reynolds. CBS) .. . 1.62

3. 564.000 OUEST)ON (Revlon, (IS). 1.78

4. AMATEUR HOUR 1Hatel Bishop. BB() 2.06

5. TWENTYONE IPhelmrceuhcell. NBC) 2.11

6, BEST OF GROlKHO (De So10.

Ton(, NBC) ............... 2.17

7. 564.000 CHALLENGE (Revlon, P. Willard. CBS) ,. .. 111

8 NAME THAT 1UNE (Amer. Noma

Prods., Kellop, (BS) 2.44

9.

RBeynolds, NBC)(TenL, 169

10. HEFT THE PRESS Bait feeds TUBO 3.06

IL HIGH LOW (Ford, NBC) 3.36

12. DOLLAR A SECOND (Pillsbury,

Toni, NBC) 3.88

13. BEAT THE CLOCK (Natal Bishop.

CBS) 4'97 14. THIS IS YOUR LIFE IP a G. NB() 5.42

15. 11C TAC DOWN (Wader. RCA.

NBC) A 99

1. I'YE GOT A SECRET IR. J. It

CIS)

7. AMATEUR HOUR (Hazel BI

41() - ..

2' PEOPLE ARE FUNE QMI, R. 1. Refltolds, NK)

4. NAME THAT TUNE (Amer. Prods.. Kellogg' CM) . ..

5 twEety.deE r/bermaceilkals, NBC) ..

6 BEST Of GROUCH() loo Seta,

Toni, NBC) , ., .. ,

7. DotLAI A SECOND Ifttlsbury, Toni, NBC( 'ail

8. $64,000 0013110M Revlon. CIS). 7.0I

9. BEAT THE CLOCK *NI llama CBS) 8 )'

10, WHAT'S NY LINE? (N. (KIM. 8 Scary Rasai, CBS)

t t. 164.000 CHALLENGE Rr +loo

P. lalllerd, CBS( 10.8!

11. HIGH LOW (Ford. NBC) 10.91

13. THIS IS YOUR LIFE (P t G., MK) 15.61

14 TIC TAC DOUGH IWnner, RCA

NBC) 20 11

15. MEET THE PRESS (Best Foods. 31.7! NBC) '

lbw (Juane eou.ur wuwb.ro hol wa Ih.r nee... 1h., ere n. mrfeM.d hr Tb. labend Publl.l,lna t..tnpwe/ end nu aetodetIM.a Nit be rar* et Sen

without lh nI1lU,.m.d. rnwuwt. Rrqu..l. for .u.h run..nt mutt be lbwln.d W .rillte lo the vobll.hn of the IIIMurd, ISM 1r.0d.e7, N.., Rork 76. N. Y.

Neat Week: Adventure -Suspense -Western Shows

COMING COST PER THOUSAND ANALYSES: . News -Sports -Miscellaneous Shows.



NOVEMBER 11, 1957 THE BILLBOARD TV PROGRAMMING 7

L The Billboard Continuing

i COST- PER -THOUSAND Analyses of Network TV Shows in Class A Time

By Sponsor Group

Toiletry, Toilet Goods -

Household Cleanser & Polish

Computed by Univac and based on September TV audience measurements of AMERICAN RESEARCH BUREAU

;.z` 3451: T s --1 -t Is the TV 1.dust7$ only guida W tir m ntbly

el c. .._y of Clan A time network program) compared

.o,9, sm type and sponsor gr0.rp and broken dorm by

e comeosltion. L sch program. east Ngures rearPent the sponsor a acW al

45.' ro, reaW17 2,000 TV Nmes, Sb women o- c-.11-en

per minuta of commercial Ume. Toes. figures result from

dividing each show's net eommluienabte thane and talent cota by Its number et allocated commercial minutes. and then by

the total number of homes, mho, women and children tinier 16 reached during the labs rating period as tletermined by

/un <rca, R-srach Bureau, Acts, e and talent costs

Provided to Tye Billboard on a eyntldemial basis are average

shoo, 'costs over a 52 -week period.

Sipe many factor other than con efficiency are Involved

In determining the worth of any program to Its sponsor,

readers art urged to White this material as a guide rather

than an ob.,. yaristi :i. In assessing the re)atne value

of program ,

TOILETRY & TOILET GOODS SPONSORS

COST PER 1.000 HOMES PER COMMERCIAL MINUTE

)-Nat Avg 3331; ABC Avg., 34,12; C25 Avg -, 63.311 NBC Avg 37.76

COST PER 1.000 MEN PER COMMERCIAL MINUTE

t. SPERRY -RAND (Gunsmoke, CBS)...$ I. sr

2 MENNEN (Wedres. Night Fights, ABC 1.43

J. H. CURTIS (What's My Luse? CBS)- 1.91

4. yoXZEMA, 5UN9EAM !Julius Le Rom, NBC, 1.94

5. REVLON ($6+.000 Question, C85) 2.04

6 REVLON (U. S. Steel, 095)... - 2.07

7. GILLETTE, TONI !Caval. of Sports, N8C1 2.I1

a. P E G (Wyatt Earp, ABC) 2.50

1. HAZEL 811517OP (Amateur Hour,

NBC) 2.55 N. TONI (Best of Groucho, NBC)., - - 2.29

11. NOXZEMA (Perry Como, NBC) 2.30

12. GRIST: MYERS (Alfred Hitchcock,

CBS) 2.33

13. LEVER, SHULTON (Private Ssoy.,

CBS) 2.56

10 MAX FACTOR (Whiting Girls, CBS), 2.54

15. REVLON (564,000 Challenge, C851 2.56

16. BRIST.-?AYEPS ( Arhur Murray, SSC) 2.65

17. COLGATE (The Alillioneire, CBS, 2.70

13. LEVER <L s Video. N2) 2.79

T. CNESf P)H0S (Cheyenne, ABC).., 2.93

20. P. S G (Meet McGraw, NBC) 2.92

21. TON( (Peomse Are Funny, NOCI 3.01

22. H. CURTIS (SRO Playhouse, CBS).,, 3.04

22. PHARMA CRAF7-TStev2 Allen, NBC). 3.04

3- 27 P. & G. (The Web, NBC) 3.04

25. AMER. NOME PRODS., HAZEL

815HOP (3. Edwards News, CBS).., 3.17

26. LEVER 10n T,lal, NBC) 3.22

E7. BR)ST.MYERS Wrayhau4 90.0852., 3.23

23. WILDROOT, J & J 150615 Hood,

C851 7.27

21. ASSOC. POTS. ( 0roken Arem, ABC) 3.52

31. TONI (Your Hit Parade, NBC) 3.60

It H. CURTIS (Oh Susanna, CBS) 3.64

04' 32. SCHICK (Dragnet, NBC) -

., 3.66

33. TONI (Godfrey t Smut, CBS) 3.76

30. REVLON (20th Century Fo4, [BSI., 3.93

35. P & G (People's Choice, NBC) 306 36. 0509. HOME Ma* Gun Will Travel,

CBS) 3.99 37. LEVER (Life of R0ey, NBC) 4.27

39. COLGATE Roe Thin Man, NBC) - 4.29

34. COLGATE IMO. Adams S Eve, CIS) 4.72

40 TONI (Dolt or a 5eeend, NBC) 4.39 .

40. HAZEL 51590P (Jimmy Dean, CBS) 4.39 42. ARMIOI,. (Encore Theater. NBC) 4.64

43. Max FACTOR (morir, NBC) 4,72

44. 0T'7..D 9 '93 Record, CBS) 4.75. 45, LEvER (Chorin Farrell, NBC) 4.82

40. HAZEL 815305 (Beat the Clock,

C95) 5.01

7. LEVER, SHULTON (Eve Arden, CBS) 5.24 48. TONI )539dle, NBC) 5.26

, 45. P S G )Th.s (s Your Life, NBCI 2.90 50. MIRES Iby)Soss of Stars, NBC) 6.06 5I. WAR'rER T,, Dough. NBC) 7.54

52. ARMO. s '7 , . Time, ABC).. 10.25

that Avg., 14.31; ABC Avo, 33.17;

CBS Avg., 56.17: NBC Avg., K.N

I. MENNEN (Weiner, Night Fights,

ABC) _ 1 160

2. SPERRY.RANO (óunsmoke, CBS) , 1.74

1. GILLETTE (Tgnl, Orval. of Spats,

fin) 1.97

4. H. CURTIS (What's My Line, CBS) 2.21

3. 217027MÁ, SUNBEAM (Julius La Rosa, NBC, 2 23

6. BRIST.MYERS !Allred Hitchcock,

CBS! 2.44

7. HAZEL BISHOP (Amateur Hour, NBC) 2.50

8. REVLON 1564,000 502550),, CBS(., 2.52

O. NOXZEMA (Perry Como, NBC) 2.56

10. P &G (Wyatt Earp, ABC/ 2.62

11. REVLON (164.000 CNIterge, CBS) 2,64

12. TONI (Best of Grouchy, NBC) 2.75

13. LEVER, SHULTON (Private Sec'y,

CBS) 2.90

14. REVLON (U. S. Steel, C8S) 2.91

15. PHARMA CRAFT (Steve Allen, NOC) 304 16. PSG ITN Web, NBC, 3.23

17. COLGATE (The Millionaire, CBS) 3.25

18. CHESS. -PONDS (Cheyenne, ABC). 3.35

19. P &G Most McCraw, NBC) 3.46

20. BR15T.61YER5 (Arthur Murray,

HOC) 3.50

21. LEVER (Lux Video, NBC) 3.52

22. TON! (Pe4p'e Are Funny, NOd:).., 3.59

23. H. CURTIS 1550 Playhouse, CBS) 3 -61

2). GRIST. -MYERS (Playhouse 9O, CBS) 3.44

25. MAX FACTOR Whiting Girls, C751, 3.25

26. AMER. NOME PRODS., HAZEL

BISHOP O. Edwards Ilea, CBS) 3.87

26. ASSOC. POTS. )Broken Arrow, A9C) 3.87 28 TONI (Your Hl) Parade. NBC) 3.91

25. AMER. HOME (Ha. Gun Will

Travel, CBS) - 4.00

30. LEVER lOn Trial, NBC) .01 31. SCHICK (Dragnet, NBC) 4.32

32. H. CURTIS (Oh, Susanna!, CBS) , 4.77

33. P&G (People's Choice. NBC) 4.06

37. WILOROOT, J&J (Robin Hood, CBS) 4.91

35. TONI moots, SLO.LL CBS) 4.92

35. TONI (Dollar a Second, NBC) 5.06

37. HAZEL BISHOP (Jimmy Dean, CBS) 5.28

37. ARMOUR (Encore Theater, NBC) 5.25

19. ARMOUR 18. Record, CBS! 5.03 40. COLGATE (Thin Man, NBC) -5.59 41. MOO Factor (Panic, NBC, 5.33 42. REVLON (20th Century Fo4, C851,. 5.90

3. HAZEL BISHOP (Beat the,elock, CBS) 5.99

40. LEVER (Cite of Riley, NBC) 6.26 5. LEVER (Chalet Farrell, N3C1 6.30 46. COLGATE (Mr Adams & Eve. CBS) 6.70 47. PSG (This Is Your Life, NBC) 7.82

45. TONI t8)ond(e. NBC) 7.85 49, LEVER, SHULTON (Eve Arden, CBS) 8.14 50. PURER IFestiv4) of Stars, NBC) 8.20 51 WARNER 17)0 3,) Doom), N9C) 13.09

52, ARMOUR ITr-- Time, ABC).. I ;)

COST PER 1,000 WOMEN PER COMMERCIAL MINUTE

}Nee Avg., S] 37; ABC Avg., (4.41: CBS AVg, 37.1 {; NBC Avg., f7.í1

1. N0X0EMA SUNBEAM (Julius La Rosa. NBC) 31.50

P. H. CURTIS (What's My Line ?, CBS). 1.51

3. SPERRY -RAND (Gummo$y, C851 ... 1.61

4. REVLON (564,000 Question, C951... 1.79

4. REVLON (U. S. Steel, CBS) 1.78

6. NOKZEMA (Perry Coma, NBC' 1.99

7. HAZEL BISHOP (Amateur Hour, roc) 2.06

8. LEVER, SHULTON (Privale Seey, CBS) 2.10

9. BRIST: MYERS (Alfred Hitchcock,

CBS) 211 10. TONI !Best of Groucho, NBC) 2.12

11. REVLON ($64,000 Challenge, CO3) 2.21

12, GRIST: MYERS (Arthur Murray, NBC) 2.31

13. LEVER (Luc Video, NBC) 2.50

14. MAY FACTOR (Whiting Girls, C3S) 2.56

15. PH696)0 CRAFT (Steve Allen, NBC) 2.59

16. COLIATE (The Millionaire, CBS) 2.59

17. PSG IVyystt Earn, ABC) 2.62

18. TONNI (People Are Funny, NBC) 2.69

19. GILLETTE7 TONI' ICaval. of Sy9rts, NBC) 2 81

20. P&G (Meat McGraw, NBC, 2.37

20. H. CURTIS (SRO Playhouse, CB51 287 22. 8R150.- MYERS ' !Playhouse 90, C35'. 2.96

23. MENNEN (Weaves. Night Fights,

ABC) 3.01

24. LEVER (On Trial, NBC) 3.07

25. P&G (Tre Web, NBC) 3.00 26. TONI (Your HIt Parade, NBC) 3.14

27 CHESE:PONOS (Cheyenne, ABC) 3.:5 28. TONI (Godfrey', Scouts, CBS).. 24. AMER HOME PRODS. -HAZEL 4)1,5.,

CO. Edwards News, CBS) 3 24

30. REVLON (2015 Century Fo4, 037 3.67

31. II CURTIS 10h, Swarm!, C35). 3.71

32. TONI 1001far a Second, N9 3.39

33. AMER HOME (Have Gun Si.

COO' 199 33. SCHICK (Dragnet, NBC). 3.35

25. P&G (People's Choice, NBC'. 4 II 36. ASSOC. POTS. (Broken Arr5r,, H3 a.12

37. COLGATE IMO. Adams S Eve, C85 ) 15

38. HAZEL BISHOP !Jimmy Dean, CO .> 4.22

39. COLGATE irte thin Man, NBC' 4 25 40. ARMOUR (Encore Tearer, NBC) 4:32

41. ARMOUR (B. Record, CBS) 4.42

42. MAX FACTOR (Panic, NBC) 4.55

43. WILDROOT, JR.) (Robin Hood, C351 4.74 44, LEVER (Life of Riley, NBC) 4.83

45. LEVER, SHULTON (Eve Arden, COS) 4.03 46. HAZEL BISHOP (But the Clock, C93 4,97

47. P&G (This Is VW, Life, NBC) 5.42 48. LEVER (Charles Farrell, NBC) 49. PURER !Festival of Stan, NBC,

50. TONI )0)ondle, NBC)

5). WARNER (TIC tac Cough, NBC)

72 ARMOUR (Theater Ti, ABC'

5.53 5.63 6.37 6.55 9.14

COST PER 1.000 CHILDREN PER COMMERCIAL MINUTE

}Hal Avq., (7.11; AeC AvO., f7.í7: CB4 Avg., 56.69; NBC Avq., 17.27

1 PSG (Myatt Earv, ABC) . S 2.73

2. SPERRY -RAND tGunsm0ke, CBS), 2.47

3. MAX FACTOR (Whiling Girls, CBS) 2.96

4, CHESS.. PONDS (Cheyenne, ABC) 2.38

5. WILDROOT, J&J (Robin Hood, CBS) 2.94

6. N0%ZEMA, SUNBEAM (Julius

L4 Rose, NBC)

6. NO%ZEMA (Perry Como, NBC)

B. ASSOC. POTS. (Broken Arrow, ABC)

9. H. CURTIS (Oh! Susanna, CBS)

30. H CURTIS (SRO Playhouse, [OSI 11. PHARMA CRAFT (Steve Allen, NBC)

12. LEVER (Life of Riley, NBC)

13. TONI ( Blondie, NBC) 14. P &G (Meet McGraw, NBC)

15. TONI (Your HIS Parade, NBC)

16. HAZEL BISHOP IAmateur Hour, NBC) 16. TONI (People Are Funny, NBC)

re. LESER, SHULTON IPrinte Sec'),

CBS) 514 19. COLGATE (The Millionaire. CBS). 5.41

20. COLGATE <Mr Adams S Es, CBS). 5.44

21. PEG {Peeples Choice, NBC) 5.73

22. LEVER (Charles Farrell, NBC) 5.74

23. AMER .HOME (Rase Gun Will Trave:,

CBS/ 5.92

24 BRIST: MYEP.S (Alfred Hittdgock, CBS) 5.95

25. HAZEL BISHOP (Jimmy Dean. CBS, 6.04

OB. GILLETTE. TONI (Cavat, of Sports,

NBC) 6.)7 27. SCHICK < Dragnet, NOCI 6.49

20. LEVER (On Trial, NBC) 6.59

29. TONI (Best of GWH)ho, NEIL/ 6.79

74 BRIST: MYERS (Arthur Murray, NBC) 6.79

31 COLGATE (The Thin Man, NBCI 6.88

32. MAX FACTOR (Panic, NBC) 6.91

32. TONI !Dollar a Seam$, N3C) 6.95 34. REVLON (064,000 (1uo'rtion, CBS) 7.00

35. REVLON W. S. steel, CBS' 7.40

36. HAZEL BISHOP (Beat the C 0)5,

CBS) 0.15

37. P&G ITne Web, NBC) 8.23

78. H CURTIS (what's My Line?, CBS). 0.45

39. ARMOUR (Big Record, CBS) 0.64 40. LEVER, SHULTON (Eve Arde, CBS. 8,77 il. BRIST.'TAYERS )Playhouse 90, CBS). 9.49

42. ARMOUR (Encore Theater, NBC) 9.52 43. TONI (GOOTrey's Scout, CBS) 19.17

44, REVLON 1364,000 Challenge, CBS) 10435

45, REVLON 120th Centu7FOa, CBSI 11.01

46. LEVER (Lux V'Jeo, NBC) 11.86

47, AMER HOME PRODS: HAZEL BISHOP IO. Edwards News, [BSI., 11.92

48. PURE, (Festival Of Stars, NBC) 11.93

49. MENNEN (Viednet. Night Fights, ABI:, 12 07

50. P&G ma Is Bour Llfe, NBC) 15.67

51. ARMOUR (Tidal. Time, ABC) 16.82

52. WARNER (Tic Tac Dough, NBC). - 22.17

500G Fire Guts KATV

LITTLE ROCK -Studios here of KATV were completely de- stroyed by fire, origin unde- termined, on November 1, with damage estimated at more 'than $500,000, according to station officials. Since KATV also has studios in Pine Bluff, Ark., telecasting continued with only two announcements missed from the normal schedule.

U. S. Televiewers, incidentally, recently had a look at the inside of the studio. It was from thesta- tioli s Little Rock facilities that the nation -wide speeches of Governor Faubus originated during the inte- gration hassle at Central High School.

2.95 2.95 3.55 3,71 3.73 3.98 4,45

4.4.,

4.71

4,46 5.1' 5.1;',

HOUSEHOLD CLEANSER & POLISH SPONSORS COST PER 1.000 HOMES

PER COMMERCIAL MINUTE COST PER 1.000 MEN

PER COMMERCIAL MINUTE }NN Avg., KAR; ABC Avg., 010.15/ CBS Avg, 53.31) NBC Avg 3314

N 1, COLO SEAL !$0..01 La Rota, NBC).S 2. 2146 (Jalercu rent, CBS, 3. S. C. JOHNSON )IoB)Iight Play, CBS) 4. COLGATE (The MiII',onaire, C95), 5. LEVER (Lux Video, NBC) 6. P&G (Meet McGraw, NBC) 7. S. C. JOHNSON 15teve Allen, NBCI 8. P&:: )T'. Web, NBC) 9. AME4.1 HOME PRODS. M. Edwards

Ne s. 0351 t0. LEVER (07 Trio), NBC) 1 1. P&G IP).' Oso.',, CBS! 12. O0AC .)ETI (Wagon Train, NBC) 11. LE='ER (Hare G., Will Troves,

CBS)

r

1.94 202 277 2.73 2.79 - 2.98 3.04 3.05

3.17 3.22 3.27 2.32

7.97 14. LEVER IL'o of Pley, 69C)... ... 4.27 15. ARMOUR (Encor Theater, NBC).,- 4.64 16 LEVER (Gnarl Farrell, NBC).... 4.82 17. P&G 1T6l1 It your Life, NBC) 5.90 18. evt1 st Sun. NB.) 6.96 14, GOLD SEAL (1 LOV5 Lucy, CBS) 6.94 22. ARMOUR (Theater Time, ABC) 10.25

ABC Avo. $1434; CBS Av4., 4432/ NBC Avg., 56.74

1. GOLO SEAL (Julius La R414, h9C,. S 2.29 2. PSG sSMercvrnrn CBS) 2.72 3. S C. 101)65041 (Steve Allen, NBC). 204 2. P&G )TM Web, NBC' 3 23

5. S. C. JOHNSON (Spotlight R(ay,

CBS) : ... .. ).24 6. COLGATE (The Millionaire. COS) 3.25 7. ORACKET! [Wagon Train, 61801. 3.36 B. P &G IMeyt MBGrar, NBC) 3.06 9, LEVER Loo Video. NOV 7.50

10. AMER HOME PRODS. (0. Edwards

Neal, CBS) 2.07 11 LEVER (Have Gun Will Travel, CBS) COO 12. LEVER 'On Trial, NBC) 4.07 13. "P&G (Phil Silvers, CBS) 4.35

-14. ARMOUR (Encore Theater, 1180) 5.23 15. LEVER (Life of Riley, HOC) 616 16. LEVER (Cha.los Farrel), NBC) 6.30 17. P&G (This Is Your Life NBC) 7.82

13. PURE% (Fei)va) of 014r1, 118C).., B 20

19. GOLD SEAL II Love Lucy. C951 10.20 20. ARMOUR (Theater Tine, ABC) 14.50

COST PER 1.000 WOMEN PER COMMERCIAL MINUTE

}NN Avg, 33,10; ABC Avg, $.14/ CBS Avg., 37.41: NBC Av!. 5).76

I. 11L3 SEAL (Julius La Rasa, 1,371..07.02 2. PSG !Undercurrent, CHS) 1.97 3. S. C. JOHNSON (Spotlight P'Sas.,

CBS, 2.09 4. LEVER (Lux Video, NBCI 2.50 S. S. C. JOHNSON (Steve Allen, NBC) 2.58 6. CILIATE (The Millionaire, CBS 2.59 7. P &G (Meet McGraw, NBC) 2.97 B. LEVER <On Trial, NBC) 3.07 9. P&G (The Web, NBC) 3.03

10. AMER. HOME PRODS. (O. Edwards

Nern, CBS) 3.29 OS. P &G !Phil Silvers, CBS) 3.45 12. DRACKETT Mogan Train, NBC) 3.65 13. LEVER (Have Gun WIII Travel, C35, 3.89 10. ARMOUR (Encore Theater. NBC/ 4.32

15. LEVER (Life of Riley, NBC/ 4.83

lb. P&G (Th), Is vow Life, NBC, 5.42 77. LEVER (Charles Farrell. NBC) 5.5B 13. PURER (Fest;0) of Stars, NBC) 5.63 19 GOLD SEAL II Love Luc), COS) 6.72 20. ARMOUR (Theater Tlme, ABC) 9,14

COST PER 1,000 CHILDREN PER COMMERCIAL MINUTE

}NS Ag. 5656; ;

ANBC AAg ,

$

5127 :

1. GOLD SEAL (Jurus La Rosa, NBC/ .5 2.95

2. S. C. JOHNSON (Steve Allen, NBC). 3.93.

3. LEvER (Life of Riley, NBC) 4.45

4. P &G (Phil Silveri, CBS) 4.49

S. P&G (Meet McGraw, N8C1 .71 6. P&G (Undercurrent, CBS)

4.73 1'

7. ORACKETT (Wagern Train, NBC) 4.77

B. S. C. JOHNSON (Spotlight Play,

[851 4 73

9. COLGATE (The Millionaire, CBS) 5.43

10 LEVER (Charles Farrell, NBC) 5.74

11. LEVER !Nave Gun Will Travel, C851 5.92

12. LEVER IOn Trial, NBC) 6.59

13. P&G. (The Web, NBC) ....... 3 29

14. GOLO SEAL <I Love Lucy, CBS /. , 8.61

15. ARMOUR (Encore Theater, NBC).., 16. LEVER lour Video, NBCI 31.85

17. AMER. HOME PRODS. (D. Edwards

News, CBS) 11.92

18. PURE) (Festhol of Stars, NBC) 11.93 Rrperaenfed notionsr(, I. BLAIR -TV 19. P&G (Ws Is Your Life, NBC) 15.64

20. ARMOUR (Treater Time, BBC). 16.82

uá avail/abil'ities

Very important...

Unavailabilities are something

a station has to sell that

isn't for sale.

Sometimes they're pointless

bragging. You know the kind ...

"Continually sold out since 1948.

Sorry ... ho ... ho ... ho ..:"

Who

You.

Unavailabilities tell you about

a station's programming, your

potential rating, the calibre

of the station itself -like KTTV's News and

News Feature programming.

Award -winning superb local

remote coverage, fast -breaking

film to supplement the national

and international news ... with

the news features ro round out rile news in depth.

Personalities ...

Putnam ... Coates ... Joy ... Welsh. Four shows

you can't buy.

It s top -quality programming

like this that gives your sales

message a running start ... that builds the audience, the

atmosphere and first class

availabilities.

Oh yes, your KTTV sales rep

has availabilities, too. KT TV Los Angeles Times -MGM

Television n The. llsling. pprur nowhere but on thew paces. They are copyrighted by The BIIióoord Publishlna Cnm PRn3 and no reproductloo mal De made of Ihrm

wIhnut the Billboard', consent. Requests fus such consent must be submitted In welting to the publishers of The Billboard, 1364 Broadway. New l'orS 36, To S.

COMING COST PER THOUSAND ANALYSES( Next Week: Food 8 Beverage Sponsors; Drug & Remedy

Sponsors; Automotive & Accessory Sponsors.

PROGRAMMING - IA, by to W((O /Ilul IT 'dverliting

THE BILLBOARD- key le su1)250loI programming



TV FILM PROGRAMMING THI BILLBOARD NOVEMBER 11, 1957

tra...1.,

FRED ASTAIRS TA ETHEL BARRYMORE ANNE B

JACK BENNY MATI!,:G-F, A RONALD COLMAN JoSEPH

ROBERT CUMMING 1 MELVYN DOUGLAS JOHN FORSYTHE JUDY G

KATHRYN GRAYSON ALP! .N ART LINKLETTER - MYRN

- JAMES MASON ETHEL At

GEORGE MO:\ 'MOWRY MERLE OBERON. MAR( -i A -Li-

ROSALIND RUSSELL EVA MA CORNELWILDE

THE GREATEST STARS

GENERAL ELEC CS TELEVISION EVERY SUNDAY NITE X-r-t



7 NOVEMBER 11. 1957 THE BILLBOARD TV FILM PROGRAMMING

...... ,

LELA I PANKHEAD X11E\

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ANLNV-YIVIA_ APPEAR

OillEATER PRODUCED BY revue PRODUCTIONS...DISTRIBUTED BY mca tv



10 TV FILM PROGRAMMING THE BILLBOARD NOVEMBER 11, 1957

STANDARDIZED TINT TAPE KEY TO COLOR ON 3 NETS

Fall of '58 to See Hues on ABC -TV As Development Accelerates Trend

HOLLYWOOD- Following the development and standardization of color tape (Billboard. October 28) all three networks mill be colorized by next fall, with the tape itself beginning to assume a paramount position in the acceleration of color telecasting.

Color debut is planned by ABC - TV, the only network not now engaged in colorcasting, for late Sep- tember, 1958. Regular color shows, according to present plans, will be: "Disneyland,' "Mickey Mouse Club," the Frank Sinatra Show. Lawrence Welk, Pat Boone and Sid Caesar. An hour -long spectacular will kick off the tint era on the web.

To carry the schedule. ABC will have nine Ampex VTR's, six of them located in Hollywood Ses -

eral of these are expected to hays RCA color adaptors.

NBC is setting up a 51.5 million tape center at the Burbank Studios. This will be equipped with 11

\'TR's, six of them for color. The center will go into operation in

April. Its primary importance far this

reason is expected to be for the taping of all color programs. thereby eliminating lenticular film. quality of sshich has been unstable. It will also permit programs on the West Coast to be placed in the same schedule progression as in the East.

CBS -TV, sshich has been the

ALL STATIONS

Crosley Hits B' R

leader in use of black and white to add color to scene of its pro- tape, and pioneered taping its en- gramming. close. to 20 recorders on hand by It's interesting to note that two next season. of ABC's planned color series,

Howard Meighan, vice- president "Disneyland and "Mickey Mouse tire schedule last summer, will have Club," are film series which have of the net, said he does not yet been shot in color. Altho NBC has knoty how many of these will have experimented with telecasting 'col - RCA color adaptors. As far as he or film, the added egpense forced is able to say, however, the net the net to go with a strictly live does not plan to upbeat its color tint schedule this season. programming. This, presently, is In conjunction with ABC's color limited to less than two hours of entry, the web will launch part of colorcasting a week. its new Hollywood TV center. Ex-

It's probable, nevertheless, that pected to be ready are one new with RCA continuing to accelerate stage, the technical core, a techni- its tint seed, and ABC -TV also en- cal building and segments of tw

teeing the picture. CBS will decide more stages.

Pay TV Plunge Near For RKO Teleradio

NE M 1ORK -- Stating that) Pay TV, as O'Neil, views it, "the B,utlessille installations and !will help, not hurt, the ordinary other similar tests have already brand of sponsored video. "Corn- heralded the arrival of pay tele- I patibk pay TV will free many sision." RICO Teleradio's president, I hours for other uses, including Tom O'Neil, announced Friday the enjosment of free television, (8) that his company was planting by simply eliminating the 'going a plunge into pay as you look to and coining from' time now video. involved in viewing diese events

RKO Teleradio, w hch owns and away from hone." operates such stations as \VOR -T\', Not spelled out by O NeII was

New York: KHF -T\'. Los .Angeles; which of RKO Teleradio's outlets

11'NAC -TV, Boston, and \\'HBQ- TV, Memphis, is filing for Federal Communications Commission auth- orization "to participate in toll iv tests," O'Neil stated.

He also revealed that RICO Teleradio is negotiating with developers of subscription television systems with the purpose of em- ig atings ploying one or more of its broad-

With M -G -M CINCINNATI- Creak hn.,d-

casting drew whopping ratings for its NI -G -M feature film premiere on \\'LW -T, here. WL\V -D. Dayton, O., and \\'LAC -C, Co- lumbus, O., according to a Burke Marketing Research special survey. "Honky Tonk," scheduled at 11:15 p.m. Saturday (28), drew

.1 31.7. with a 67.6 audience share here, a 30.6 with an 89.3 share in Dayton and a 32.4 with

74.4 share in Columbus. The survey also showed that

three out of four sets tuned to the movie stayed thnr the entire telecast.

OFFICIAL HAS SPACE DOG PIC

NEW YORK - Official Film is the proud possessor of the only telefilm show to date about a hound dog riding on a space satellite. Discovery of the film was a surprise to startled Official editors rou- tinely screening episodes of "Rocky Jones, Space Ranger." a series whose sales have perked up because of you- know what.

Titled "Vega and the Dar - namo," the somewhat- unlikely episode calls for curvy Vena (Sally Mansfield), Rockÿ s Gal Friday. to discover a stranded husky on a pint -sized hunk of stellar real estate, and to win its undying admiration, a la Androcles, by removing a thorn from its pad. Official, at last report, was losing no time in letting potential station-customers know of its tail -wag- ging telefilm.

would be chosen, if the FCC ap- proves, for an on -the -air test of pay video. Also not discussed was the twin problem of progam sonrce (possibly feature films from the RKO backlog not hitherto 'aired) and the "developers of systems" whose brand of scrambled T\, would be used.

LUCY TRENDEX TOPS SEASON

HOLLYWOOD - True to form, the 7.5- minute Lucille Ball -Desi Amaz Show last Wednesday copped the biggest Trendex of the season to date.

Lucy captured a &2.9 per cent share of the audience for the hour and 15 minutes, Ratings were as follows: 85:30 Lucy 40.2

Ozzie & Harriet 10.6 Kraft Theater 9.2

8:30.9 Lucy 41.4 \Calter \Vinchell , 8.3 Kraft Thcatcr 1(1.6

9-9:15 Lei w 38.4 Boxing -' 1

This is Yonr Life.16.9

Batjac Hires Flamingo and Savin as Reps

\EW YORK - John \1'avne's indie film firm. Batjac Productions, has designated flamingo Telefilm Sales and Lee Savin to represent its telefilm and radio properties on. respectively, East and West Coast sales deals, according to Herman Rush, Falmingo prexy.

Batjac has filmed a pilot on a Western series, "Calamity Jane," and has lensed a pilot and two episodes on "Danger Is My Busi- ness." a factual adventure series w ith John D. Craig, author, as host. Flamingo and Savin plan to make network -level pitches on these "a: soon as soft spots are definite in current TV schedules." Rush said.

Rush, meanwhile, is about to leave for a series of meetings with telefilm producers in London- and to confer with officials of Bavarian Film in Munich concerning location lensing in Germany of "Citizen Soldier episodes, a series also being readied for sues pitch by flamingo.

casting and -motion picture fa- WCBS 70:30 P.M SAT edifies in trial demonstrations of compatible pay television.'

By "compatible: O'Neil meant apparently, on- the -air telecast. .

as opposed to a system of pip,.t pay TV oser wires, stating "the higher cast of transmitting the program by closed- circuit wired system will result in a much higher NE\\' YORK - Bu+t1 -Myers price for the entertainment di- and Household Finance have livered." He also sounded a Nam- and for

Household "Sea Honte for the

reg thae "closed-cirsuit wand son- New York area, and hase grabbed tam rrperators will soon bave coo- tool of all of the program elenxnts off one of the choicest syndication of telecasting whether they be for slots of the season to house it- free or toll .°

the 10:311 p.m. slot on Saturda)7 sert WCBS -TV, Columbia's' New York flagship, following

Columbia's;

The time has only recently been available for any synilieation-ve- hide, having been occupied by network fare, the last of which in

i this slot was the Merle Oberon t starrer, "Assignment Foreign Le- gion," now shifted elsewhere.

"Sea iluut" for its New York co- sponsors is slated to start on January 11 of nest year. At the moment, it's the only first -ram syndicated property due to be aired iv u nighttime slot on WCBS -TV,

distinction in itself.

fie ctnrtiact for the deal was

Sponsors Grab Choice Position for 'Sea Hunt'

New 'Shock!' Sales Put Pix In 74 Marts

NE \V YORK -- Screen Gems has sold its "Shock!" package of 52 features to \\'HAS Lauissillr; 1VKXP, Lexington, Ky.; WOOD - TV, Grand Rapids, Mich., and \\BKB, Chicago. putting the filins in a current total of 74 markets.

WBKB, the ABC -owned Chi- cago outlet, has scheduled the horror shows Saturdass-at 10 p.m.. directly opposite the M -C -M features on WBBM in the fanciest film bout yet seen ht that market. An all-out promotion campaign involving 525,000 cash and $75,000 in air time will "use every corny attention -getter in the book`' to put over the December 7 premiere. WBKB is mulling an 11:30 p.m. horror sertes to follow "Shock" after January 1.

Other "Shock!' sales last week included \\'SIX - T\', Nashville; KELP, El Paso, Tex.: KPTV, Port- land, Ore., and \VSJV Elkhart- South Bend, Ind.

ABC to Control Own

Shows' Merchandising NEW YORK - ABC -TV will

soon be able to control the merchandising of its -own shows, with the formation of a T\' character merchandising department by its parent company, American Broad- casting-Paramount Theaters. The new department, headed by AB-PT seteran. Walter McCurdy, starts activities with "Maverick" items, to be followed first by the rest of ABC's Western shows.

ABC Piz Adds

14 'Men' Sales;

Total Now 135 NEW YORK -ABC Fion S'n-

dication racked up 14 sales for' its "26 Men" last week, putting the adult Western in a current total of 133 mark. New buyers include \VXYZ. Detroit: \\'MAL, Washing- ton; .WBAL, Baltimore; KO\tU, Columbia, Mo., for Sinclair Oil; KSIX, Corpus Christi. 'Tex_ for Biel Foods; KEEN, Grand Jonc- tion, Colo.; «VAL, Eugene. Ore , for General Petroleum; ' \VATE, Knoxville; KKOE, Monroe, La.; KOAM, Pittsburg, Kan.: KHQA, Quincy, 111.; \VKJC, Fort Wayne, Ind.; WFBC, Greenville, S. C.. for Budweiser; KFVS, Cape Girar- deaux, Mo., and «FAR, Fa- Alaska.

ABC Film is testing in Cleve this week a sales device of pl newspaper ads announcing presence of a salesman with ernes available for the mar KTVK. Phoenix. Ariz . last -.

i telecast the first remote from tion shooting in conjunction the "26 Men local premiere. supplying newsfilm for John ABC -TL' nighttime news show:

NEW SPONSO

set by Len Firestone, Nes York sales manager of 'Lin -TV, with Do- herty, Clifford, Steers be Shenfield (for Bristol -Myers) and Needham_ Louis & Brorbv, Chicago (for Household), with Ziv arraning the co- sponsorship "marriage.

The telefilm series. meanwhile, is moving briskly in sales. having passed the century count in markets already committed. As of last week, "Sea Hunt" was also moving with particular briskness in the largest markets, with (by Ziv's count) 80 per cent of the top 50 markets now booked.

l' NEW YORK - An important ;sponsor category is-being openec'.a..., by Official Films' new "Big Story

series in local sndicatio n - news-

papers. WCKT, Miami last week

full sponsorship of the show 1

local deal with The Miami Her)

The' telefilm series, based ont mores newspaper stories, affori obvious promotional tie -in toi Miami paper. erres point out. "underlines the increasing v.

I ness of major newspapers to uqÍ as a circulation - burldin f medium." .

The telefilmery has ai wrapped up its first'big reg-

¡sale on the Burgess Meredith s

der, landing an eight -market ( tract from Pacific Cas & !Company thou the San F office of Batten, Barton, Durstine

ibr Osborn. -Big Stony, according to Official. is now slated for more. than 30 major markets, and his already edged beyond the $500, 000 mark in gross sales -.

Official Sel s

'Big Story' to

Miami Herald

1

KENS First to Uncork

NTA's 'Champagne I

NEW'ORK - Nation.:! Trie- a 65.S audreucc >h.a:e - gainst 9.0

film Associates made its first sale and 3.7 for -its opposition on the

of the new "Champagne Package" latest of the series. \\'CR,T". Bol-

d 74 features to KENS -TV do , San fa scored a 'L2 :6 with an 88.3

Antonio. The station will program share while KCRA, Sacramento, the films as "Giant Ma rn nie" in a earned a 30.1 with a 77.0 hate.

late night slot. The -package includes "Rebecca," "Spcllbrrnnd,' -The Men, "Third Afars and the launches fun scale saes r-1x mnotus

four Shirley Temple "Holiday Spe in Europe via NIA, Ltd.. newly-

dab" pictures. organized subsidiary centered in

NTA Scored new highs in Amer-

ican Research Bureau ratings in

ses_eral markets with the Temple daytime specials. WCAU - TV, Philadelphia, garnered a 24.8 with

London. Vernon Burns heads the

division, which will make co-

production deals for vidfdm aeries

and sell features for theatrical exhibition as well as TV.

asa=-- . www.americanradiohistory.com


rNOVEMBER 11, 1957 THE BILLBOARD TV FILM PROGRAMMING 11

The Billboard - --

"THE AMERICAN TOBACCO COMPANY

AND THE RALSTON PURINA COMPANY

NIT THE BULL'S -EYE WITH

OBIG MOMENT" GREAT STORIES FROM THE WORLD OF SPORTS

.

YOU CAN SCORE HIGH, TOO! Now Available in 26 Half -Hours

"Air Power and Victory at Sea have shown what wonders imaginative handling can work with celluloid hoarded in film vaults. NBC's 'Big Moment' showed how the same technique can pay off in an exciting sports show."

Time Magazine

"Thrilling sports highlight program . . . an

important need for sports fans across the

country." Houston Post

"'The Big Moment' . . . brilliant sports kaleidoscope ..."

New York Mirror

"Best tonight: 'The Big Moment'."

Los Angeles Herald & Express

Another Outstanding film Series Produced by Distributed by

NEARBY METROTONE NEWS, INC. STERLING TELEVISION COMPANY World Wide Coverage New York Chicago Los Angeles

450 West 56th St., New York, N. Y. 6 East 39th St., New York 16, N. Y. MUrray Hill 3 -6300



12 TV HLM PROGRAMMING

DIRECTION OF UA STEP STILL IN AIR

Vidfilm Moves Could Mean Independent Producer Ties, Own Productions, Etc.

NEW iORK - With United. Artists the latest movie firm to take a major step in the co- production and distrrbutionof lid -, film properties. the TV industry was mulling which direction the firm's activities will take.

This expansion of VA's present TV activities, now concentrated on

the sale of feature product to TV stations, is expected to come shortly after the first of the year. However. UA announced last week that it had signed Bruce Eel!. Viva-president of Television P. ,

grants of America. as an exec-116.c

'teepee of United Artists Tekti Ion. with Eells joining in about a

month. F i l m industryites, browser,

nark educated guesses. If the op-' eration parallels L'A-s theatrical filets. some reasoned- then UA will probably tee' to build a producing stable of independent filet makers who w ill release thru UA for TV, as producers like Hecht -Hill- Lancaster. Norman Krasna, Robert Rosen. Mike Todd and others re-1 kale theatrically. This won t be ass. filin men add.

Distnb Patterns The vice- president of one tele -;

film producer firm pointed out. "Almost all leading TV ucers in operation today het their own whirsrk deals, or work t1w talent' agencies or have contracts for on- cheated distribution a product

The likelihood therefore is that UA may develop TV ptc_kages,

rk aeries or oetwo ''specials" mi.! manly in its own back yard, work. I

ing with producers already tied to VA with multi -picture financing and releasing deals. scouting exist ing UA pictures (as Metro and Warmer have for stop'

e i m¡mirs

that can he jointly desopeá into TV properties.

Less likely. but a possibility just !

tl a- same, is the creation of '

a captise production operation. tale line, of \1i {'s Rr ̂ sale'

See to Head

THE BILLBOARD NOVEMBER 11, 1957

P Oduttaous, tu turn Out 'actual telefilm footage.

New TV expansiop makes no direct change in the firms sale of feature product to stations- an operation now headed by John Leo. reported readying another film {cokage for release in early sppring.' having two post -1948 patkagrs already to TV circulation

Fred Niles Preps

'Cross Country' as

Jan. Farm Entry CHICAGO-Fred Nits Pro-

ductions. Inc.. was bustling last week with preparations for the Jarman- launching of "Cross Coun- try.- seekly noontime farm show. to be syndicated along a network of agekuitura1 area stations, mad

Nits announced slew of new appointments to the show's staff.

John McDonald. farm director of WSM, Nashville, wan named comoderator to share the central i

on- camera chores with Lloyd Bur- i

Unchain. in addition. McDonald will usenet coverage of newt and features in eight Southern States - Burlingham will direct gathering of material in the Midwest.

Five other regjonal faun directors tkarrteil are Mal Hanson. WOW. Omaha: W. A. (Doc) Ruh - mann. \\'BAP -TV. Fort Worth: Bob Parker. \\BAY, Creen Bay, Was.; Nelson Mclninch, KNX Los- An- geles. and Don Tuttle. IVCY. Schenectady.

Patricia J. Trumbull, former as- WCN -TV.

tbkago, was appointed general program coordinator and R. W. (Pat) O'Brian at director of mar - keti1C.

New Consolidated Bldg. IItLLYWOOD--- Consir n

COT sono tao-stnrs addition to pre s-

ent 3:Irrm. building )tot under was at t ,rnsnlidated Film Industries Lit neck. The structure. costing 11500.000. will provide for additional color processing facilities and expansion of the titk and op- tical

TV THRILLERS

Prescription

For Vicarious

Goose Pimples Crinfirrncd frattt nrty;r l

tocco November 22. back iu Nepal December B. Caracas December 20 and Australia January 20. allows Ralston to astound visitor, overhearing causal remarks like "Meet you in Karachi next Tues- day" and "l peed a gross of water pills and a Pidgin English Diction- ary." The airlines, ail sharp at spotting regular travelers, extend courtesies bet and the. call of tour- ist duty. 'That's what makes our schedule of storkin days and traveling nights bearable," mutters the often -sleepless Ralston.

Thirty per cent of the sound to be used on the TV shows is recorded during film- making on location. necessitating -extra equipment, complex and heavy. At least part of the time. the crew can only transport what it Ian cam on its back. but its all figured out far in advance according to each mans weight.

"tVere musing money and people thru 41 countries at the moment; says the producer. but the only surprise of the year has been the discos'ery that in some areas the .U. S. dollar is unknown and unacceptable as currency. Had to run a whole company for weeks in French Sudan on chits. They took my signature but not the U. S.

dollar. He hasn't recovered from that net.

The series begins November 12 net CBS-TV with visit to New Guinea's cannibal tribes, followed

New TV Spot Campaigns

by a North Pole exploration. Our show deals with the men

' who take its to the stars, not those !who count them," couch ides Rats- ton. Sputnik. hon

Trio for Industrial Pix

Contracts Set in Every Region

In Two Weeks Ending October 26 Tics than provides Ise tales leads for TV stations and ,hair rep.

rod informs adrsetinn and steac.rs at IV spa activity by other companies. 11 awamarta, new national spa busmen actually set dorms the Period lined above, dine of Ohre the camtaalpls hen* alter. TTi feature. beep se mosey made by The au1snerd a a ti. B. 1V nation.. runs on enemata seeks.

Kline aniI.bk. the ad agency póci. the bon;an. is listed. Tnpn of contracts rr indicated. bra keen.. by the followtq %nabob.

Amer l -A nnuunce moms, (IDF -I deal dint Ions; (Pan. HPartJtlbatbns, , Prog.)- Program Bu.,

On Northeastern Stations CDR Ra «s, Casson- Dub:ler tiro

Friend -Ren. ihn.) Min Products, Baal -Hatt *or Chu.

R'. Itsyt ,Ana.) Fad Trucks Nn, J. R oder Thompson

ratan.; Gas (M. Tau Compaq Ilan

Cunnmslum Walsh (Pan.) latter Maare)1 Nate Colter. Genaal

Foods thru Bcntce Bowles Pan 1

Nescafe, Neaue obro ar.aa Horsloa Aren-)

Ncue. Ner(k Wru Da9cn, F,taperatA, Sampla r Aa 1

.Prmtuc r..n. General Mann R MacManan, lobs Adasu IAaa.. Idlaly Tr,-Nt 7Naraaeinr. E F. Dren acro .-

Moabite Coe Ann

On Eastern Stations Atka Seltzer. MM. L.M, th,u Wade

Aderomen (Prowl American Chancier Dolls & Benno

To)a tlw Webb Anoc. ;Pan 1

Ford Trucks Nan J. Walter litampaoa r Ann-) Fishermen. Fulham -rho DCSS

,Pan.) Imperial Margarine. Laser thru FCAI

Una Pan.) Lipton Tra. Leser theta Young

Rubkam Um.)

Mlaypo Moire Cereals. Huebris then Bryn Houston f Ann .. Part.1

Otdcmobrte Can. General Maas Oro D. P. Brother tAen.. IDI

Palmolive Men% 1 im. Colgate- P.Imolir Was Ted Burl (Prot,

Purina Dos CT.rrr. Ratstoe Purina Gardnrr Ado. MPm t

Smith Brow Cough Drupa Ann. l

On Southern Stations AP Supermarket Non P. Dent, n

IAm., tel Actrmue, Amen. Cranamid lira

Caontesban A Walsh ttDI Arvid Whitt -t4 Caner *Mu BSCI

(am.. Pan -) Anti W1sin -la, Caner thru DaMn-

FluanapLSampY (Amt One Plata Mayaneie, w even Oit thru

PrOamntd (Aron InnermUk Brew, Merriam Bakerin

Theo Tucker Way= IIDI Carter Little Lher Pin olio Ted

Ran (Am.. Pan) CDR Rotor. Crueef-Dub,I,er abri

Ftiead -Rais Um., Cheer, Procter Gamble Nra Your"

Roble. tAm-I Oar loP-Ar -Dia Oro l meet Rubism IPan.)

()UP.o -MaIA mirra Arttor Mmedson

beenam) hoes duo Lakr. Had a Battle

Cr., Procter Gamble then Compton (Am.. Pan.)

DerCad. Nett Uhna Dannrc -I rterald. Sample Arne)

Deter Series Mathlsc *ru Arthur kfenrboft rProa.1

Dr. ('aldnea"n Ssaaa Lat. Sortora Deup tow Cad S. Rm.

NEW YORK - The William "p Tap Have (ItecdedJ Whbelw se than

Morris Agency. \Vanier Bros and soaks AroclaaO (Ass.) Meta. Canais. States Drip lino

Cid i Brunt Usa. Pad.) Flirt Cames. Martha RAne Min -

lea taro Noble-Duty Ann. (Ana. Parr 1

the Heyward -Wilkes production c mparay hate contracted to pool their relances t maint industrial films (or T'.. sales and trade con-

: ventions, and edun(hrnal airings.

Fad Can the J. R aber homtaoa Ara., Idl

,Fad Trucks ilari J. Waller Thompson Ana.)

Horne Sites. Lehr. Aran Insu Anti Menthol/ (Prowl

Hutchinson Ras loto Henn Conne Ada t Proa l

Liptoeis Tea Neu Young Rubio ( Aso.)

Manmell' Hat. Coffee, Gained F .

Wu Deana Bowles tPartr Strida Bread. American Baler:ea One

Toter Mane (Plait N.Il&a Products theta McCann -EnA t^1

Pros.

Pereo-ai.mol, Norwich Pbarsmcal than .

Boalea Bowles tAndt Pneu, Cos, Central Mutera thew

MacMani n, lobo a Adams chars )

Crow. Presto tsdw+nes turn Dm,hus Cee (Ann

Saud Miner *CO Arthur MeS (Pros.1

SAM Greva Stamp Neu SSCaa IID.. '

Pan 1

Sutsv Anahist thru Ted Barn 'Ann.. Pan

Tang. Gexral Food. *ni Yomsa Ruilons IA..)

10-Day Preaa -On Nall Cola IAm.. f Pan.)

Tide, hour Gamble thru Bowles (Am.)

7t. Procter Gambie thru B:n1es rAnet

Film Session On Midwestern \IASHINI.. Aaaos- ta -tebaa Pharm.,al that Ted

Batea rPartl

Broadcasters' 1A5î258 Fib, A wos.W5 -te, Caner *Id Sucas

mAtee will be headed lo I: Carer. Procter Gamble ,lieu 1'oues

P See. KRON -T\'. San Ft..

Association of F._.::t i 1 Indie TV Film Firms Have Till

Dec. 9 to Comply With FCC Rie am (Ana )

vah its first meeting to be i C:,. Clef Boy -Ar -Dee. Ana, as Goode thru

Yon. Rubic-at rAmn.)

in Washin on. December 5. It will - \I'.1SH I \C ION - Indad -1 Cunningham Thursday (7)... asked CDR Rot, Comte- Dubdier )han

go over current problems in the T\' .eut TL' film packagers who failed' if these firms had been singled! Fr.m -RU.. (Am.)

film field and receise a report on to produce financial data for the mit" for subpoena action. Network, C1 txn Iwo nt Pen )Amrr,.ae

the

the final draft of this year's Federal Communications Commis - Study Counsel Ashbrook Bryant c«y Proorn Nru Hemre.a. tkie.

trim manual sion network study hase been given Barrow study attorney, and now Jon,* a libre tID)

Other members of the film group'mail December 4 to comply with number of the FCC's permanent I Crisco. Procter a Gamble *to Cooney

include Kenneth L Tredwefl Jr.,, the questionnaire. office of network study, said sub -

w'B7 -'. Charlotte. N. C.: Frederick In the wake of a September Poems were directed at the group

s. Houwink, %V MAL -TV. Wash -: tiding for the commission' by N. Y. Poly became they had specifi

ington: Joseph L. F1pvo. KELO- Federal Judge Frederick Bryan, tally challenged the FCC's nt.tlhor-

TV, Sioux Falls. S. b.; Glenn C. ' three dissident firmi which ¿pal- ity to subpoena the data.

Jackson. \VACA -TV. Atlanta: Lee knged FCC subpoena authority Bryant agreed that a "fairly ltuwitch. VIViJ. Miami, and Miss; have agreed to produce the data. large" number of other firms had

Lynn Trammell. film pr sigltrd stipulation between the delayed sending the information,

manager of \I'BAP, Fort \l'omh, commission and the indie pro- awaiting the court decision, but

dutcrs also notes that the FCC these had not challenged the FCC

S h 00 t s P I I O t will keep the data confidential, authority. Bryant also pointed out

and will riot "voluntarily" disclose that it was feasible to settle the

r I the programmer's price and profit issue thru a few' large firms. than

Of Hear This liglurs publicly. to issue a great number (yf. sub -

The Information, ori ginall y in- poeoas. Brant said about 50 per

HOLL)l\ OOD -Ftrst pilot of I tended for inclusion in the report cent of the firms queried had vol-

the season. "Now Hear This." rolls recently released by the Barrow in- untarily submitted program price

at Pensacola, fla., this week. Series dependent FCC network study and profit data on first request.

deals with exploits of naval air , group, will be part of a special cadets. supplementary" study of network CHICAGO -Bradley R. Eid-

Produced by \V&J Enterprises, !programming. for which no target mann was appointed sales manager

"how has George N. Xeisre in fea- :date is vet set (The Billboard, of IVGN -T\ . Ward L. Qmaal, gen-

tttred role. Script is by Paul Har - October î.Ì era) manager, announced Thun-

riwai and Bernie Could. Washington attorney James Jun - day (7). He replaces Ted Weber,

Program wan originally ached- tuts, representing the 'dissident who was axed too weeks ago.

ailed to be produced by California Screen Gems, Ziv -TV and MCA- Eidmann has been with WCN since

National Productions last season. TV (with its subsidiary revenue 1950, his last assignment as super-

hit was dropped from sked after 'productions), daring a brief hear - visor of national TV sales. He en-

difficolties were enfountered. ling before FCC Examiners Jame tened broadcasting in 1938.

(Pan.) Griot Sestina MoatLoe. Grant Curnpami

*co Antiur Menthol, (Pros )

P1ncter' Caamria, National Brands- Sterling Drop thru Call 5. Bronn

(Aoo Ford Car Nan J. R'.lcer Thompson

(Aso.. ID) Ford Trucks Urna J. N ahte Thamri s

(Ann.. Pan) Glamottae Ihro Paul Vence rAnn.1 fps.. Brwtr -Msers *es Benton

Bode (1D)

On Southwes Caner Deodorant tutu Mn.:er -F,u-

rera)d-Samp)e (Am.. Pan.) Cornet. Prater Gamble Urns Compton

(Pan.) Polar., Coffee Nan Connmeham

Walsh ltd) Ford Cars thru J. Raper Thompson

(Ana.) Geld Bond Stationer.. Safeway Scres

(Ann)

On Rocky Mountain Amatie, Whitehall Pharmaol three Ted

Bats (Part.) Aaaalsn thru Ted Bates Ran.) Boll Brand blab Chip Otto McC.rr

Enckaoa (Pros )

BrylCreem, Ritchie thus An,e.t. r.

Catir )Î n.)

Stations ,son Flakes. Procter Gamhk Part

Keirktbmker Toys tutu Hi.aw Joet.mrae IAm.l

Lobs Tea, Lever than Youes Rebiant tAta.. Par.,

Northern Tscue. Marathon arm Y

Rabtcam (Anal Oldsmobile Car. General Motor

Put) Oranine. Wander than Tal

tAno.l Prpto - Ncrrich Therm*c IPan_)

Poat)ac Can. General Moron th

McManus, John Adaan (Am.) UTñebosse Records Giro ti

Asdrnoe Takam (Am . Pan 1

Remand Laaathe, Phantasy I h r

UCSAB )Ann 1

Tide. Proven Gamble thru Benton a Bowles

United Steel omelet of America (Prow

Wtatron Cigarette, R. J. Reseald. dust Woe Fact (Ann.)

Zest- Procter Gamble thf., sterna Bosh (Ann.)

tern Stations

g

Orant tin Arthur Mneetoft iP1.y )

Nall Polish, Harris= Lab . IPatt.)

Salad Miser Rocket. Grant Company (bru Mrl.bom Aamni lProa)

\al-Ctunr, CbarebroushPoads Neu

Compton (Ana.)

P. W. Woataonb Nn Ltm Baker

t Am., Pan.)

West Coast Stations Carer Salt Neu Dancer-Fimieraid-

Sample (Pan.) Caner Od ibn MrCana-Er,ckaolt

Pros I

Cheer, nonce A Gamble abri Comp's (Put)

e (Continued on page GIs.



NOVEMBER 11, 1957 THE BILLBOARD TV FILM PROGRAMMING 13

BARTER: PLENTY OR FAMINE

Salesmen of Same Series Flood In, Or Charge Too Much on Exclusive

NEW YORK - Stations and ayndientors are snarling at each other in a new barter crisis. hinn- agers are complaining shout heavy traffic in salesmen offering the same properties from vidfihn funs ail [torn companies bartering tl'e [inn.'

The barterers, well as Ex4uisite Form, Charles Anteil and Curley Products, normally send staffers amend to exchange slows they've

Oppenheimer To Plan New

-NBC Shows HOLLYWOOD-In an about-

: fur of but spring's policy, NBC - TV has created a new program de- velonment group. Croup will be headed by Jess Oppenheimer. lone holdover from the previous unit of

tors, which was disbanded lier this year. n contrast to previous loosely t group, plan is to have a tight t, reporting directly to

Ian Livingston in Hollywood and Mamie Sacks in New York.

Development also marks another change in the network's approach to program creation. Two years ago the web was strong in pilot production. Last year it filmed only a handful. and wound up buying most of its shows front outside packagers, principally MCA.

yam, Properties the network now has [u the ovulation stage and which. presmnably, the creators will have a baud in developing. include lira Westerns. two situation comedies, a mystery series and a variety show.

RTES Schedules Debate on Barter

NEW YORK --A barter debate on January 21 will highlight the se.smi s series of time -buying seminars here. sponsored by the Radio & Television Executives Society. Speaking against barter TV will be

rank Headley, president of 11 -R 'presettltives and the Station presentatis'es Association; speak -

'log for harter will -be Mutty Fox, 1. fiC Television president.

- Bill Haley

International & American Star

and his

COMETS (

-* Decca Records & Columbia Pictures

Headlining Wednesday, Nov. 13, on

PATTI PAGE

'BIG RECORD CBS -TV Show, 8 -9 p.m.

Exclusiv Innlang Director

JOLLY JOYCE

THEATRICAL

AGENCY In New York CO: In Philadelphia: 134 W. 481h SI. 1001 Chestnut SI.

Phone: Phone: Plaza 71786 WAlnul 24677 Circle 6.8800 WAlnul 23172

bought for open spots. but some are tints teeing to sell shows at lower priers than the distributors are quoting. Angry and embar- rassed. the latter can't do more than reply with letters of protest.

11te rails are Lull of complaints going loth Nays. Meanwhile, a Dallas station had visits one day Litt week from 23 program salesmen. five of them pitching the same series.

Another form of gripe concerns almost the reverse of this situation. If a bartering agency or client has a. complete exclusive on a film property, some station managers say, they will lack up the price

well above what the going rate for a rerun property should be in a particular market. and then try for a payment in bartered time that is as high or higher than this level.

One Midwestern station manager reported to The Billboard that he'd been approached for a "sale" on a rerun of the "Reader's Digest" series,.with an l'skitsg price being $400 weekly for his market. The barter firm was willing to settle for time, however -51200 a week in card rate spots. According to the station official, however, the film series was actually worth "about $100 to $130 a week in actual cash for this market."

New TV Spot Campaigns

C. ,... c Ptod,sts thin Ted Bates (Part.) Creomultlon Case Remrdy Info Tmmkn

Wayne IAss.) Crisco. Procter Gamble Oro Compton

(Pan.' Cromwell X -a Vim Robert Chasms.;

ComPany (Part./ Dash. Procter A Gamble thin DIAS

Wart.t Dcmyne. American Chicle Ihrs DFSS

(Pan) Eye Slake -Up, Maybelllne thus Gorton

Best (Pan.) Fotger'a Calla Ihro Cunningham

Walsh flat Ford Treckt thin J. Waller Thompson

(Ann.) Gallo Wise, litru Doyle, Date. Berahach

(Frog -1

Iltatite Uoit<-Siegler Ihm DF&S (Stir. Pant

Ideal Toys, thnr Ted Batas IPan.) Iltlh Brot.. rinse Ihrs N. W. Ayer

(Part.) (pans Plot A Ban Deodorant. 1115001. Myers ihm Hermon Bowles (ID, Kiel Cigarettes, Rrowa A \\'J)iamtot

t(rru Ted Barst (ID) Lipton Tea, Lever thru Young A

Rubs nm (Ann., Pan.)

Maswr)1 Douse Coffee lb/11 Benton Bowles (Pan.)

Minolta Camera. F. Kannmauer purr E. 1. Dastard (Pan.)

Nane)1, Pacific Nailon.) OD) Parliament Cieamtes, Philip Monti mir

Benton A Howlee (Pan.) Phlllrps MIS of Magnesia. National

Brande ihru Thompson -Kuh (Pan.) Poliden. Nilo1, Block Drug tbro Grey

Adv. (Pan., Pontiac Ihm McMantn, lohn A Adam

(Pari.) Preparation II. Whitehall Pturmacal

thin Ted Bates (Pan., Profile Bread. Continental Baking thrill

ltd Bates (Peru) Raleigh Cigarettes. Brown A Williamson

info Keyes Madden A loots (Parr.) Rayco thin Emil Mogul (Part.) lint N Set A Pink Ice. Cosmetic Ihro Doran A Jeffrey (Part.) lop Brass. Reston lbw Emil Mogul

(Pan.1 Vicks- yalronuI ihm Morn International

(Pan.) Weslem Air lines Ihrs Inman (Pan.) Winston Cigarettes. R. J. Rwnolat Ihn

Wm. Euy (Pan.'

61t11111IraV

f,p/c(r<a Agenct0 0'k,[L®

Los Angeles (KTLA)

SI. Louis (KSD -TV)

Fresno (KFRE -TV)

Stockton -Sacramento

(KOVR -TV)

Redding (KVIP)

anovda, " Now Available . In Color or Black L White ... In All Other Markets

New York: Bob Sheppard Suite 906

48 W. 48th St. PLaza 7 -2227

PRODUCTIONS, INCORPORATED

Chicago: Ben Barry 8, Howard Crafman 203 N. Wabash CEntral 6 -1805



Ts ^r NRUGtA1M ttytRlri nt 1sL1lCAllD

The Billboard Scoreboard SYND. REVIEW

Purdom May Be First Synd. 'Matinee Idol'

., CILUILES Smut at "MS= eaa,

ass:. EMS MMus oc less Sems aaste aroma ixet dint lbsoott OANMit frs Bo at.s asarac. w Imams hoist aalst trat frs Ts, Siam Saar. sari Saat a t teerst w mastic Fata !psis "envo iFa.tr an ct.te 1St stoss wer sea Tm ma Herb '.- Tat tai pm_ ?S:

e.sar a ?'vlieuGUU's Erst 'atrnae a:ni

sm+ ihr aa7-.3,eii m E.hrem.f [uscvm. scar :r tltdcml Fins irs C*.bnati i sE Faer'nm" sr en.

Tie ser-. i. y in: the eu7iCern et

E-To/ FN-ni !fu..';es of xv Ar. s Pirtt.fa xt-+ej ` e

e ir ìLu-; ri )GmQ. ;r'nmrs- e cam ter n-ob. a refined mate n

3:;rYamrt9 ma Twat/ play m18 irA áe ^7cu maser ma dost.

Fir cam beiss[ he maim"' knPL i+af5tm is ewi f' bads limn wdh

wag armer tie ]writs aE i>sttti' o altes tha d owa- r ,soss I Be a Sae óprsst: aieesie wrlti7tis a riiára

11.t'. ?VIII 11 ' 3??

TV PROGRAM REVIEWS

:th i u _,.,r. .e _ .-ctu r- r1C.' e!SL`an "J n.uneuue.L

Elïr rdet3m trath. 1Tr>a. iss pasa-

..8tct>if a 6nd+r optrrmm the iági lhses= mil i st 16e pistñ.'m Naga a set miscue of stu- i visa >d lmwaïm sburtans;

Yew iis àsetam t maw.,

miaow samt ! ai aeiztntne.: a

qni7b I Ìt liliea henna was as De Wahl. i osid' EsaiaL -bow,- ad %tst ábeh was tnme and otaiilr a Oat ?ìur.er ex:e.taeee

This 1s Yew Lilt Ned :faa. ror Gia.s astrot MOSES áaaata t*.aYecs, aea fsose m.tee, Tors a iara Oat 4t .ea -ati.ana.a

!aai. rr suta tat_ Irsz ..+esrr

5, L,nl Arts Ne- NETWORK RFYIEi4 .a. Pm Laura as -:,,., < a.e. , o"oeat ,at t re

t. 11.. at MIS > t > ISM i i far..a sa.a Ss SIM asn:®.. SIM a: am aims im .ra a! toms t=T, x is. t Art I)

Lucy's Back to Delight All With Wacky Antics

Tba i if t5ía v sedes stet at óee.dtr to om .0. fa .. ne Want ai'

La.R itt Ammon. It esotmsf op: swot aswa.c Sims tam w.w® aa m =muting eut aff-ett 6arQ" sarc Eer nra. o.mt tir IOC etcsaefmrt84t stat-m ,ntç: ataudna E.. a. í ioa tiéapOt i a mi. test siurh. fa.ra.ret !.e :r® sr Mss.. aio d wiiro it bit od owe arm: et aoeee sr Fisk Ca I e asa- aetg R.a aea L Shear

Este ilrmwo®m i_ *.th

made Imo the tap YT p, far l -esa. :pi "`r+ is a aa # auirmg aami-r mm n Ama- in a :wean tri a v+milis Tr pr;.T :LZetm ' etne

imam tssbatm Mr aew ttsimtt

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ts- Mors a,.

ot a .eCr te ets EE S :is =SINE Lacy i , aaar br t.lipi emir rift- T a$Ilma of novices mistr- ial neih siner i siie mtiit mitt ita eases sa

hat .ea .sálsu out liedll TSe fietata d L.aaT.' a ta edmeenctifè.' áe tists tg ,o'su t ham bona ztfeti, atuG

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gtnsd er araimpi, FLar"s a mrtiomi eppwi

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7r to

ssssars haw o- _>bts

:,.....rne_

F 3ts1t Fts>tnY mfet!

Tommy tuts sae test his aiti sotd thee etriid s >. a a..sa _trnw a

pte° i wótiit: s tid i bee -_ ttsa s=- s!s` etr.re as a gnimeiu bdtì m cmka corer.

in tiracG the writs s nay to' Uk 6..... msi+R tha !a ad iess i Called 4... ai mist iRS 5ea TiAl1S df imw sm af si,Utled ts ..

the 'suma et ruiners t am semis' óiete st mar oas a iss e d> Li la ta !io 4stssi% s Jim Sssople pbeias's eßaiumi hat !e ' isf - of f.adec

Thete i Flm!' Sat the holm b aese ir aae 6 a i. hs 'lie Sbelt.' wháe C mdr am b+ Lac! muta 's osaaLipait

a uriing osier ilia i 3 sae a

ID!

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suer. ertapir remit,, tie sauf r

sufl brit %my .sir al& Via Birr is atm assist term

%L_... a ini!cemhmm a Sulfa slated; àa a ald lites wit: rosi suis -flat sas soar - ' Face tG Notion )

Bombais, hs a motet bawd: d. "IL an agir MIMI. air Inca ti reed pima

Itroc er Tir 1rß the psi e3ir ai as "tua g !he Ovate 1 yemtale >zmax arias a. Sir zs+ee Te+a

eslled +a Ptm r also i hie osa i siïi Hwrlas estewatc °ami ate let of a marias

t tissa fias ipae scar fps a aen:!hcc hionsum with t5e dá. atoms of assief Ant: 3r wear s 4 Gam. s® st. l..am

Fats+. ís art fare Yates ratios Tat nia mraaìair ids'. mai Era tat. ooS.esia Moss a`s s

eoa a.acaaa swan= susttt..t. k3iM es- teiö23 Siffla c Pie me. the r ses Ain. 7r Rails

mast m spartaru. Sete imp smeee L Sant brisas errs$ iaQmtt tie af.d ism sass sus writes 32.

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vre by au =taos a ono gist- eta. fera msue.a< ¡arts The mama= milli& m aima r ta85i las tid orme mies ses$ k lad tir swum= ua ri (aCi 3 was l itsea. erect as fpm hi fat in 129 ruscfaed íVi 3 Tar arìae 1r@

sL_ Last telra.a > ̂ il it d tY

stint bet some ifs Mac when hit b tee oast o tie bra immaac airsmia ear

the Mollie ®iR uZs n sapsi aide bill em af esaaE Drama LaTmec

Er e Ct *11tH. óalt ae*, . il memámd i ins ene sltae- Of affair a maeisaE paint sa ... ,r'Yr - cie `tnat T'eidsstih. rie shasEfEikI- adn"sns ?vet Lame_ ohms

ssosii ee eri pitrte Ssfiewtd teas mse,i sa a ma of

Kseanipbse pii4 row Carer t sssm s AYi Ter+nhót. sas

coonsái hatos thswsa ]óeha mwiaiEd a a tsini ani attssm-

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rum terms. o-.® a aas... ! Cm

asst ea c.ra ano afta : Mac* e artes ;r "Punt s P

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..a tiros soa+etr m ae.el Iowa ar. Faea Ca a Ws

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nth. as am! ant ...

as vC as evrae E lid

and Pis Ese wade 33 snit ,r rea a we em ammo ! imite be to . a rims ltir .term.

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yam atta` . sate r eE

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toasted _ m ritaetiang i aiE7asetr at s i sfiors dun ur terse 's rtssii! -

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Fis riait a s taesietl1 áv. an the es he t per

_u AnFet.33.

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!Malactithi i a'Samlait a rtTeeer

imam _e aa s ë& *tmaemw

Mn sitpsdk s Loor i w>as ea a Mk aapam-+:

am w i' by hallos was isrrmr a

tenisiliweiriiethslsesm- T' Tlmapes lra tan,

seti rímt p dim Oak hat ob.* doe imam a fle ecit:e: ms. than; esorppast moáa

tfhe 6 dre tnyntb dae i< " ihtpb bo ta waft .biet be aitmos esh tie .! smrl ! pO1B gtses6d i hmtiee m,bta

As oavaf. ss ant SSW* Savi d; adra% Ise somrag _ '+ tilt art_ trio sosas ir ! d dsc'

asits r Sielsa - ',. ... : ..i-. ''r . aft >4 fo tbtlt searsf ies \e at +uar.aa s ace-

ttóhES ßesoiFtiotsissr¢s 7hiEiatercs. \L:,::i t;ttner.=:.;2 ai li) aas d am bit aea! e#2ne ?. .'r s ::. 'ct,r- tow as salami mso doe papaw ., _ . _..-1:X -,a rsC .auaiaithitadsi ^: ,... aa*i aal. nr Ln jam= Wet ®coasioi wsd! rilie+d r=.srs bar coal F.tEe a me ha bataQat .: ïe r.ava;a;tn::.!' ^',m .cr.t-r.. r n.r.l t^.. f t'tl L+.ta:.:3 s: vau.s

_ ::t_ t. . B: Pat^tsona.

Jerry Lewis Sbcw (Net) sÿ tar- t.... et. r raue

:+.r- sre e>asia :tau r. P at»tt , Ei:a ara, tor_ Smemae ZF

Not mie as ay Lewis 5a _ taint afn? t of áitabs- _.:n, bat 5e's fall sulñmua at .tat 7á í9 .. attenalat 3C le:YalfL OCe.:Lti

..^.me+ ssn^- rad sat ir.0 s srrmesi to te su amok Lewis. aese¡taaa itióiop; mil maims s>"n1nIIC

e1ì Cam Biz vcitzt An Fus v±l imam lus- Stws;.d Or Dim t>< --a-- ?lrnar needed at least we 'met- Fib; not %ar Wiry- brhs 7hestsraSsfitt0risitaeT at i ta peg fur b Mime i e tjíjseeniafr s woe atK t at Omaha, Mod st rrebt )!leha hs.tiss

As ß ,tool. ¡nine aaíur.aTS Cama e t haw mot ie,riswiiidishitaer of

ammo platinum.: a ocher ámaT s>meae avito mah wOi! hfstier s'g aaiy 714df} in nth. sai: s Rarulk 'to tzu.ufi he staff lita ?ao drtrs ai pis saeá Lewots S .l"asef.

ocher w ag amid v ama a EAhi' f`1` '

tsäa

3e folk Spsimm . w m

3 bus

ma beitee Sanfiliis tfre m Ffi ac . _ac t,_u. ++ s cttmd âiu& aa a ttatdnaork

naua ar a Qeaff aíieC pfir $ r t$iTrt4b n cICSt ear s'aOG7. aile tad syag

nc m G s.afimt 1`e3s ;t ant, eßeg slmnisiat at ,misused Le.ra b gams! titer'

rod a (hw.rd 'sule"? iQ the bonne- saes!& fet h.!' ,a>,.m.-e l n a , 'tTES s Sea>. iÍaallL"d ma: T_Qlf mie Pak _ 5e umaa+l `¡'. rwe%e.t<er >d{t>Z,reip .



NOVEMBER 11. 1957 THE BILLBOARD TV PROGRAM REVIEWS 15

WIDOW'S SUIT COULD AFFECT MANY MOVIES

HOLLYWOOD - Suit which could have impact on many theat- neat motion pictures now in TV release was filed in Superior Court last week by Rose Zahler, widow of composer- conductor Leo Zahler.

The suit seeks an injunction against Columbia Pictures. NTA, Unity TV, Interstate TV, Hygo TV. M. c. Pictures and Station KT IV in order to halt telecasting of pic-

Aussie Stations

puy WB Pix;

Protests Due 'TYDNEY - The biggest pro -

gram deal yet concluded by Aussie TV stations has just been set by ATN Channel 7 and GTV Channel 9 with Associated Productions, for airing the Warner's feature films In the " Caltex Theater' of both stations on Sundays, 8 to 9 p.m. Cartoons liare also been included in the deal. Negotiations are pro - ceeding with other film distributors for additional features.

The AAP deal is sure to bring a loud squeal from Actors and An- nouncers Equity, as up to now " Caltes Theater'' has been staging live plays. Equity Is fighting to have the Aussie content of TV shows increased, but the TV stations here are running at a heavy loss, have to cut program costs and believe that increased use of film is

way of doing it. Equity has already staged one 24 -hour strike, and it now seems likely that longer strikes may be staged as a protest against this and similar deals.

tores for which Zahler wrote the music.

According to the action filed, Zahler issued synchronization li-

censes applicable only toillaeatrical showings of filins in which he worked during the period 1930- 1947. These. it is charged, barred television airing. and damages of $384,000 are asked for.

Besides affecting the film libraries of the above -mentioned distributors, suit has implications in that it could lead the way for filing of similar actions by Other au- thors in cases where music syn- chroniration rights are in doubt,

TPA to Expand Production; Shuffle Execs

NEW' YORK - Television Pro- s of America has begun a pro-

duction expansion plan with an exec realignment. Walter Plant, veepee of its Central division, moves to Hollywood to bead the Western division, replacing Bruce Eel's. (See other story this issue.) Art Spirt, an account exec: has been upped to manager of the Cen- tral division. Stan Levey, spot manager, becomes national director of station sales.

TPA will hold a sales clinic here next week,, after which as many as 10 staff additions are to be announced. On the programming front, Mickey SRlerman, executive veepee, flew to the Coast yesterday (10) for some quiet negotiations. TPA is already preparing three new series, "Airline Hostess," Turning Point and "Thunder

.. STATION SIGNALS Kenneth E. Chemin, promotion

supervisor of the Triangle Stations' headquarters promotion department, has been moved into the newly created post of promotion director for the radio -TV division of Triangle Publications. Inc- . .

On the air only seven weeks, WPST -T\', Miami, has already received an award of appreciation from the 11th division of Florida Kiesanis for the "invaluable service and cooperation which made their Kisanis Kids' Day a great success.

KOOL -TV, Phoenix, Ariz, has established a speakers bureau for the ecpress purpose of speaking on

, ftfV' television. Tom Chauncey, ppresident and general manager of KOOL -T\', also reports that most

of the station breaks already include the phrase, "See it free on

KOOL -Tir. Members will be available to talk on the subject of free TV anytime, anywhere.

Bob Stone, "Voice of California" title ,sinner at the recent California State Fair, has been named staff announcer at KBET -TV Sacramento... , Bill Sunday, public information director for the San Diego County TB and Health Association, has joined KFSD, San Diego, Calif.. as manager of advertising and promotion.... Harold Phillips, general manager of \VT"H, Peoria, Ill., has been appointed vice- chairman for the Committee for Competitive TV in the Midwest area.

300 Te %vision Zoomar

Lenses Used by Te % iSion Ç1tHon9

Around the World rack A. Pegl<r

TÉLEVISION ZOOMAR CORP. con etas Mense, New York 38, N. Y

BRvont 9 -583c

Our heartfelt

thanks for the

$440,124

pledged

On behalf of the tens of thousands of Cerebral Palsied Children and

Adults of the greater New York area, we extend our heartfelt thanks

and appreciation to Dennis James and the many other performers

who helped make the 19 -hour Seventh Annual "Celebrity Parade for

Cerebral Palsy," Saturday, October 19th- Sunday, October 20th, WOR-

TV (Channel 9), the success that it was.

Greater New York Telethon Committee United Cerebral Palsy

JANE PICKENS

PATTI PAGE PAT BOONE

PRODUCTION COMMITTEE IVAN REINER, Producer

DIRECTORS:

Richard Blue

Robert Eberle

Ralph Ciffen

Steve Harris Nick Polowichak Cene Renca

TONY CABOT, Musical Director

KEN MAPES, Scenic Designer

GEORGE RILEY, Technical Supervisor

STEVE SCHULTZ. Orchestra Manager

FRANK ENNIS. Technical Director WILLIAM DA COSTA. Technical Director

RICHARD QUODOMINE. Technical Director

GERALD MILLER. Graphic Arts

FRED SCHUMANN, Coordinator for ABC

Don Adams ChaaM.n Latta, Bank Joey Adam. Columbia Broadcastlne Syate Robert Aida Candy Jones C

Joan Ale.snder Conover Models ABC Rita Theatre Cookie and Bari Dal Ray American Broadcasting Co. Allan Copeland A.F.M., Local SO2 )111 Cony Ampex Records Jimmy Dodd Mike Amara Vic Damene Toni Arden Dumont Takvialon Ne l work Patty Austin Doris Faye Bill Balky Billy Fields Wendy Barrie Fire Dept.. N.Y.C. Jack Barn Ed Fitzgerald Sandy Becker Sonny Fog and Joan end Carol Bennett Jimmy Phil Bennett John Francavilla Tony Bennett Nathaniel Frey Mart. Block Ralph Furst and Orchestra Carl Boller etty Furness Conne. Boswell Fnk Calls.p BIII Britten Rita Cam Barbara Britten Hy Card,. Art Buchwald Bobby CMson Stan Burns Virginia Gibe, Tony Cabot Or.. Arturo Crac. Marge Cameron Mery Griffon Joan Campbe0 Rey Hamilton Johnny Cartons Sir Cadré Haadwkire Carve' tee Cream Step. Harvey Bey. Ray Charles Cherus Lillian Hayes Charmonaires Ed Herlihy

DENNIS JAMES

POLLY RERGIN PERRY COMO

TALENT COMMITTEE HERB ROSENTHAL, Chairman

Lenny Ditson

Moe Cale Lonny Creen Marty Kummer Lou Leslie

Harry Levine

Tom Martin Marty Mille

Harry Romo,

Aaron Steiner

Ion Sully

Harry Herbllaid Darla Hood International Alliance

Theatrical Stage Employees Intematlo,al Burine..

Machines Corp, Dick Jackson Hal Jackson T. C. lone. Sammy Kaye and Orch. Al Ken, Nick Kenny King Brothers

ps Claude Kirchner Walter Klavun Devoe Kerwin Rev. Virginia Kr,., Clneya L. Blanca Karen Lee S. D. Leideaderf Cr Ce. ternie Laichton T" Gene Leona Tommy Leonetti Hal Le Roy Robert Q. Lewis Gene London Johnny Lupton Eloise M<Elhune Biff McGuire Magid MCN.Rn Ted Mack Richard Maltby Ann Mer AI Markin lens Marshall Veronica Martel Lee Ann Meriwatit, Jackie Miles Tony Montana's Buddy Morrow and Orch. Edward R. Mellow Mutual Broadcasting Co. N.A.B.E.T. Nat., Broadcasting Co.

Jimmy Nelson Johnny Olsen Barney Paulson Brad Phillips Poti,. Dept., N.Y.C. Tony Randall RCA Victor Recorda Ron... Inc. Loa Rivleros Tina Robbine srney Rosy Dorothy Sarno ? /

Lonnie Satin -Carman /ones Terry Saunders George Schack Dr. Samuel Segal Herb Aeldon The Sheldonettaa Susan Sib George Skinner Joe Stagnera Star Time Kids Ted Steele Melvin C. Stewart Harvey Stone Ralph Story Stuart and Ouar Ronald Sweets Alan Swift TelePrompTer Corp. Theatre Aethorlty Charles Van Donn Monique Van Vow. Mayor Robert F. Wagner Mike Wallace West., Union Lou Wills. Jr. Derby Wilson Earl Wilson Julie Wilson Paul Winchelt Pat Windsor John Wingate Mary Winters

. And, a special thank you to the American Broadcasting Company for making

the facilities of the ABC Ritz Theatre available, and to Gordon Gray, WOR -TV, for making this Telethon possible.

WE HOPE WI HAVE THANKED EVERYBODY. IF ANY NAMES WERE OMITTED, PLEASE FORGIVE US

UNITED CEREBRAL PALSY 70 Fifth Avenue, New York 11, N. Y.



16 TV PROGRAM RATINGS

PULSE FILM RATINGS for August

THE BILLBOARD

For comple Information oa Pragrama, raIUN., audience eile of eoverya, pl.. consult The Pulse, In<., 17 W. 461h St , :yew loth, N. Y.

The Pulse Audience Composition Studies

Syndicated Film Mystery Shows AUGUST RATINGS

Aya. Reek Show A Dhtrlb, Ria,

1. Badge 714 (NBC) 15.2

2. Highway Patrol (Ziv) 13.7

9. San Francisco Beat (CBS).. :11.5 4, Mr. District Attorney (Ziv) 10.7

8. Code 3 (ABC) 8.2

6. City Detective (MCA) 6.4

7. Crosscurrent (Official) 6.1

7. The Whistler (CBS) 8.1

8. Public Defender (Interstate) 5.9

10. Confidential File (Guild) 5.6

AMONG MEN %lea Per

On Hom. Rank Show A Dh)rlb, tuned is

I. Confidential File (Guild) 84 1. The Whistler (CBS) 84 3. Mr. District Attorney ('Gv) 84 '4. Highway Patrol (Ziv) 82 5. Code 3 (ABC) 80 6. Racket Squad (ABC) 79 7. Lone Wolf (MCA) 78 7. Public Defender (Ioterstate) 78 7. San Francisco Beat (CBS).. 78

j0. City Detective (MCA) 77 10. Mr. & Mrs. North (Schubert). 77

AMONG WOMEN amen rI

loo Home, Ronk Skew A DYtrlb. I tined In

1. Highway -Patrol (7.1v) 93 2. Confidential File ( Cuilo) 90 3. Mr. & Mrs, North (Sehubert) 89 3. San Francisco Beat (CBS) 89 5. Mr. District Attorney (Z1v) 88 6. Public Defender (Interstate) 84 7. Cct(le 3 IABC) 83 13. The Whistler (CBS) 80 9. Boston Mackie (Ziv) 79 9. City Detective (MCA) 79 9. New Orleans Police

Department (N'rA) 79 9. Sherlock Holmes (Guild) 79

AMONG CHILDREN K Ids Per

100 Hnma Rank Show Dherlb, luued Is

1. Badge 714 (NBC) 53 2. Ilighway Patrol (Ziv) 38 3. Boston Mackie (71v) 38 4. bluer Sanctum (NBC) 34 5. Sherlock Hohnes '(Guild) 25 6. City .Detective (MCA) 24 6. San Francisco Beat (CBS) 24 8. Code 3 (ABC) 22 8. Crosscurrent (Official) 22

10. Confidential File (Guild) 21

Syndicated film Comedy Shows AUGUST RATINGS

Asa.

amok Mo. A Marra ma.

1. Amos 'li Andy (CBS) 7 0 2. My little Margie (OM ial)...8.5 3. Stu Erwin Show (Official).. .6.0 4. Susie (TPA) 5.9 B . Great Gildersleeve (NBC). . , 4.3 5. Ray Milland Show (\ICA1 4.3 7. Laurel & }lardy (Covemor) 4.0 8. My Hero (Official) 3 1

9. Willy (Official) 2 S

lu. Meet Corliss Archer CLIv) 2.4

AMONG MEN kirk/ PM

Imo /lames Raab bison Dhtnb. Isard lo

1. Ray Milland Show (MCA) "9 2. Sly Little Margie (Official)...77 3. .Antos 'is Andy (CBS) 74 3. Great Gildersleeve (NBC) 74 5. Stu 7r5vin Show (Official ) 72 8. Meet Corliss Archer (Z1v) 85 7. Life With Elizabeth (Guild) 59 8. Susie (TPA) 58 9. My Hero (Official) 51

10. Laurel & littdy (Cos ernor' 223

AMONG WOMEN let nmrn Per IM Homes

Beek Shot'. nbulr, bard to

Sly Slaty IUEGdaI).. ,SS 2. Sly hero (Official) 87 2 Stu Erwin Show (Official 87 4. Ray Milland Show (MCA) 8.5

5. Susie (TP!.) 84 8. Greet Gildersleeve (nom 81 8. Life With Elizabeth tGuild) 81 8. Atnoa 'n Andy (CBS) 79 9. Willy (Official) 77

10. Sleet Collis' Archer (74v) 70

AMONG CHILDREN X16. Per

IM Hama Raab lib. A Dhirlb. Tree Is

I. laurel & Hardy (Cm'ernor)...95 2. Willy (01955 1) 51 3, Meet Corks, Archer (Ziv). 44 4. My Ilero (Official) 38 5. Amos 're Andy (CBS) 32 8. My Little Margie (Official), 31 7. Great Gildersleeve (NBC) 28 8. Susie (TPA) 27 9. Ray Milland Show (SICA) 19

10. Stn Fr. in Show IOffir ial1 18

SHOR T SCANNINGS .k testimonial scroll. which will

be signed by the bulk of the 600 "Big Story" winners, who constitute the cream of American journalism," will be presented to Ever- ette Rosenthal and Leonard Lo- winthal, of Pyramid Productions, shortly after the first of the year in recognition of their work "which brought greater understanding about the press and added public acclaim for members of the Fourth Estate during the past 10 years." Pyramid produces the "Big Story program, soon to start its 11th year.

Al Lewis, who was director and co- writer of Eve Ardens "Om Miss Brooks" series, will be reunited with the comedienne next week as producer of the Arden show,- CBS- TV. Lewis will also croate a new pilot filin and develop other shows in association with the programming department-. Time Merchants, Inc., has opened new offices at .635 Madison ,Avenue, New York.... The team of Wilbur Stark and Jerry Layton, producers of NBC -TV's "Modern Romances,"

is celebrating its 10th year in TV, having produced the Indust' ys first daily daytime offering, the Kathi Norris show, in 1947.

Everette (Bud) Camion has been named T' ' account execu live fur the Libbey -Owens Ford account handled by Fuller & Smith & Ross. Gammon was formerly program supervisor of the "Alcoa flour."... 'Howdy Doody" has sent out a call for the first eight children %ho made up the original "Peanut Gallery" on the series first sho55. December 27, 1947, for its loth birthday telecast ol. December 28. . , . Arthur R. Lerner, comptroller of Child Films Company, has been moved tip to assistant treasurer, and Curter Kaufman has been named client relations director. Other appointments at Guild include Norm Al- perin as oaks esecutive of the commercial division.

A daughter has been born to Mr. and Mrs. Herb Richek, The father is director of service's for A.A.P., Inc, ... Henry Talolman, for the past seven months a pro-

NOVEMBER 11, 1957 ', PULSE LOCAL RATINGS FOR SEPTEMBER

THE TELEVISION INDUSTRY'S MOST COMPLETE INDEX OF TOP LOCAL TV PROGRAMS

ATLANTA 3 Tou STATIONS- 211.000 TV HOMES

reported by The Po, In IM ales lurreyed

Muk.t Slatllllcs: re neat. by 5.0, sinagrmenl's "Sunny at Boon, Poets:' These bourtl sea not Inclush. of entire TV cards ou, but umbare Mruopolilan Courtly tor. making up IM venter e1 popuUltei.

eopulet,ors- 843,700 (20th In U. 1.) Buying Income --f 1,574,793.000

12201 Retail Sales -51.178,805.000 12)aí) Food Saks -$237.726,000 122d1 Drug Sates -541,148,000 1220) Auromohve- 5201,468,000 )22d1

Above figures include following counties: Clayton, Cobb, De Kalb, Fulton

TOP NETWORK SHOWS I. SI)ss America C.s..et, WACH, S 34.1

2. Gomm., NAGA. /, 3e.9 3. Poyhusu 90. WAGA, Tb. 4. SO4,00 (hnstleo, WHOA, T. _27.9 5. What's Sty 1.i.., WACH, Bo. .27.2 b. $64,1100 Challenge. WAGA, Su. .26.5 6. Twenty -One, WSB, M. 26,1 8. Clitoral WAGA,. Th, 26.3 0. (1, E. Thralls. NAG'S, Su. 24.9 9. I've Got Seese(. WAGA. W 24.9

TOP MULTI -WEEKLY SHOWS I. 1-Aer of 3,33

11: A, st.F. It.9 2. I3m/curfew. kiel N. s. eist /. 11,7 I. Seesel 3103m, N 5l.A, N.1 11.7 4. Relater Day. WAGA, 31..1. 11.4 4. Mickey Moose Cleb,

SSI.W -A, M.P 11.6 6. OwWing Light, WAGA, M.-F. 115 6. World Mess, Mke. 110:30 pen.)

WAGA M.-F. 11.3 t. Newsroom 110:30 p.m.),

WSB, her -F, 11.3 $. Search for Tomorrow,

WAGA, M.F. 11.1 10. Los. of I de. WAGA, 99.F. 10.9

TOP FEATURE FILMS

Once -Weekly 1. et.GM Mahonsr, NSA,

íe.11 :41.1:11 18.5 2. 2S1. Cenle,) PL)home,

NSA, Sa.Ia :O4112:0 MIL 15.4 3. Gold lop 110.1ee, WLW -A.

11.9:30-11 :341 ... ........ 11.6 4. Premiere Performaenr, WAGA

F. I í:O0 -12:m Mld. 10.) I. SII Goo lhester, N LWA,

R..12:10.1:30 9.1 B. Reno. Performsse, NMI,

F: 10:15.12:0 5114, 9.1

Multi -Weekly 1. Amebal. Pla)hoare, NSA,

SLS., vario.. .16.1 2. In. Skew. NSa,

M. the 16:45MN.I 11.-111111116

Mid. 16.7 3. Btu .Ad.retare, NAB,

St..F..e:04:0 ... .. ,,,, 9,8 1. Maraebl Storks, N St. 9,

M.ib.10:,0 -12:60 slid 5.9 S. sly.le. time. N Les -1,

T.. Ib.-9:00')S.00 8.6

TOP SYNDICATED FILMS I. Sri... ...on throw 41rr,

N A(.A. 1.9.316 24.2 L Marie/ of (ochS. ,\I st,

NAB. N.10:0 193 J. High.. Patrol ari,

N'11:A, 1.)0:0 153 W,10:0 17.9

1, leale Ifoop.r 'N111, N AI: 1, 99,.10:00 17.9

5. Badge 714 ,k.13C1. N sa. 1.)e:O 17.2

O. Dr. (8,hllan WS., N. -9:14 17,2

7. Mee of Annap(a.a WAGA, Th.10.00 163

5. Code ) ¿ABC), W.16A, T.-10:00 16.2

9. Studio 37 (MCA), WAuA, F.10:30 13.9

10. Gilead P)ayhouw iC.oca- K,aimel, WSB. T.4 so 15.2

II. Casco Kid UGH, WAGA. S.á:30 14.2

12. Martin Ken. (Z1.), WAGA, P..7:00 13.2

13. Dr. Hudson'. Secret Journal (MCA), WSB, F:10:00 12.9

13. Icons Wolf (MCA), W5B. T.11300 12.9

15. Kit Carson (MCA), WLWA, 123 7;6.00

16, Cmsaeurreot IOftk)at), N'LW-A, 81 :9:30 11.7

17. Famous Playbou» (hICA), T..10:00 113

17. Federal Men )MCA), 9'SB, Su.4:00 ILS

19. Captain David Chief IGuild), NMI. M.9:30 11,2

19. Man Behind the Badge IMCA), WLWA, P:10 nu ... ... 11.2

BALTIMORE 3 IV STATIONS -419,900 TV HOMES

repotted by The Puke ,n tM a. luny.

Markel Slat11110: as reprise/ ay Sales ManarrmrO't "Survey M Burins Porn'." Theo ligures are not Inclusive of cille. TV covers.. wee, eut umbrae. Metropahun Cocon arta mime up tau tamer al po9u1a1109,

Population- 1.7)3.900 112th In U. S. Buying Income- 52,560,610,000

112th) Retail Salas- 51,797,967,000 112th) Food Saks -5423.561,000 11215) Drug Sales- $76,176.000 11215) Automotive -S 251,187,000 1171111

Above figures Include following counties: Ann Arundel, Baltimore C :ty, Balti- more C-os.

TOP NETWORK SHOWS 1. Climas, Á/511R, Its. J7,g 2. Playhouse 90. NSt1R, Th. .... 33.4 3. Gunmmobr, N'M .......... 12.5) 0) 1. What', MI LMe7 W51AR, ta .29.5 '. SM,060 QrrtOon, WMAR- T. ,.19,3 6. Mlle America Pageànt, WMAR

s 253 7. 164,000 Challenge, WMAR.

Su, 183 7. Wyatt Fare, WIZ. T. 20.3 9. Studio One, WMAR, M. 27.9

10. Alfred Hitchcock, SAMAR, Su 27.5

10. Robert Cummings, %MA'S, Th. 27.5

TOP MULTI -WEEKLY SNOWS I. Public DefruArr, st).,. N st %1.

T., 1h. I. Comedy Thse, SS B tI, 9I..1 la' 3. Soak, WBAI., SI.-F. _15.7 4. F,,o Reporter, Sports a1 p.m.)

H MAR. M:F, 14.8 5, Amos R. Andy, Nst'R.

91. -F, is s

6. CBSNe.., 995118 'I .) 7. Channel 2 Tbealef, N- SIAR,

11 9

7. 7:00 Final, Weather, WMAR, hl :F, 11 v

9. DINDollon, WMAR, M: F. , 11 .6

10. Early Show, 9510, 11.F. 11 5

TOP FEATURE FILMS

Once -Weekly I. Salorda Plalbouo N53,

S.-5:00-6:00 11.6 2. 880 Playhouse, NU,

Sa2:00.3:30 i).8 3. Premkre Perform. , NSI50,

T.11:15S)gn -Olt I.3

1, Theater of 10. Au, N11 1R, Sa.1:35'J:60 ..... 8 0

S. Academy Theater. NB 51.. 9.-6:00.7:30 .. 7 s

Multi -Weekly I. ('bass. 2 18. . 959165,

SI. -N., F.11:I5.Si.sOft 11.9 1 Late Moo. WIZ,

M.-So.-10:34-5 10 4

3. Early Skew, 9512, 11.-So.-6A0-7:30 ... ..., 9.1

4. 2016 Century-F. theater. WAAL, S., Sa11:15.1)se -off I6

S. Neste. Inn, 95914R, S 30..1:313-1:00 a 9

TOP SYNDICATED FILMS I. Mee of Annagals /h,,

N MAR, 5:15:30 Ina 1. Highway Patrol /1'. .S1 4R.

5,7:14 191 3. AbrrVf Of Coebia 11 1 A

99041., 410:30 1' 3

4. Public Defroster ,Ir)rolri, 33 MAR, T., Tb.4:30. In,t

I. Stodla 57 MICA), NJ1, W:10 :0 - late

6. Sheens Queen or (ABC), N'JL, Su t

7. Ergo Golden PI3.1191 a

WMAR, Su.-7:00 14.0 5. Arno* 'a' Andy ICUS), %MAR.

M: F.6:00 15,5 9. Sus. ITPA), SARAL, M,.S:5.30 133

10. tOJeaeh Valley Dala (U. S. Bore.. %RAI , M.-7:00.. 13.4

11. Waterltoot (MCA). WMAR, 14.4:)0 13.3

12. O'Henty Pis, noucr 'Crow Krasne), WMAR, Sion:00., 13.0

13. Cdy Drtecute thICA), WMAR W.45:30 12,5

14. Sikes Service (NBC), %AAI., T: Í0J0 125

U. Frontier (NBC), N' BAL. 95.10:30 12,3

16. 1 ono John Mover (CBS),. 12 7 WIZ, Cu.-4:30

16. Federal MID (MCAT. "Aft. 11.1

F.4:70 It. Annie OARS (CBS), WEAL,

115 W.-7:00 19. I Led Thus Lives (Z.),

11.1 WEAL, Su:7:0o 10. Douglas Fairbanks (AB°,

WMAR, M. .t.-9: 19 an,. 9.0

MILWAUKEE 4 TV STATIONS- 287,000 TV HOMES rfpwhd y 1.4 Puts. in rte area sun..

MRLN Slaliala: at aeoned 17 Saae1 Mana/erneal'a "Boner el eurins Poile.:' Thew lion se wit Ina.. N entire ry comas, leas, but embrace MehapillW County ow nuts, up the noter N pgalat,on, Population- 1,100,300 116th !ski, S.) Buyri191ng

h1 Irxome- 52,248,671,000

Retail Sale-51,451,481.000 115111 Foo.. Saler 5325,269,000 ' IIth) Drug Saks --- .¡42,3)8,000 121111 Automotive -5240,304.000 (191h)

Above figures include following counike; Milwaukee. Waukesha

TOP NETWORK SHOWS 1, Miss America Puce fir, It XIX,

S 27,0 2- Consmoe, WXUC. R. ..26.9 3, Lana.. Welk, WISH, S. -..14,7 1, Ste. Allen, WTMJ, Ro, 14.5 1, Alfred Hitchcock, NXIX, Sr. _ILI 5. 164,008 Qoestloe, WXIX, T. ,.16,2 7. Julio. La Rosa, WTSIJ, S. 26.0 0. Playhouse 90, WXIX, Tb. ....25.7 9. Ed. S)))rse, WXIX, Si, 9. G. E. Theater. WXIX, Su. 253

TOP MULTI -WEEKLY SHOWS 1, Sllckey Monte (lob,

51.-F. .11, 2. Peel Page, q Fhll, '1.57, , la 3. Weather, New, tie p.m),

WTMI, Atop. 1

4. ale New. 111100 p.a.), 1X12, N: F.

4. Useee for Day. WTSII,

O Comedy Time, WTMJ, M,. 7. CBS News. WXIX, M.-F....

Sports Picture, WT111, r F. -9, News, Weather 16 l' r m )

WTMJ, M.F. t, 10. 6 c'Oock Report, N XIX,

M. F.

TOP FEATURE FILMS

Once -Weekly I. Sawa,' mall Treater. N 1141.

9..9:30-11:00 - 1

1. 11G -51 Premiere, NXIX. S.41:00.112:00 old. ._.. ... - 1

Mllwankeé s Greatest Mosln, WXIX, Sa10:15.11:30 Premiere Perform..., N t II,

91 110110. S Movie, WXIX, S: 5:064:30 011

Multi- Weekly 1. Slotle, NTM/.

M.P., So. Varian 7.9 3. late Sbow, WXIX,

SI: P: I5:JS -told. 7.3 3. A 1101)01 S Slovle, 51111,

St: Su: 10:00.11:30 4. 20 Ceat,n -Fos Premier.. 5s t%..

.3 0. 25th Ceetsry lb,.),'. i'

F:5- 1.rioas Li

TOP SYNDICATED FILMS I. Itlahwa) Patrol r /1. ,, NI %Il,

514:30 ..31,1 2. Alite Troop.. 111CÁ1, NISIS,

1 .9.30 1

3. Dr. Hudson. Secret leered ,%ICS). 953511, 311. -5:0

4. NhuhblydI ICBM, 955911, Su9:30 ' 1

5. Capoue David Odd 10.141, WTMJ,

6. Doug. Fairbanks Pr W 7141, W,A:30

7. Dr. Christ{° (Ziv), W 50-10:00

1. Weterfro°t (MCA), WXIX, W.-10,00

9. Annie Oakley )CBS), 54.4:00

9. Men of Anaapoke (Z.), W

r: 9:00

11. Shrew Que. of the Jule 'ABC), WITI, 51.4:00

11. Studio 37 (MCA), WISN, M: 9:30

Il. Silent Srrsla (NBC). WISH F,A :30

II. t Death Volley Da)a Botes), WXIX, F.10:00

IS. Whinier (CBS), % XIX, T.-10:00

16. O'Henry Playhouse IGroes- Eraste), WXIX, Th. -10:00

17. Patti Page ISeeeeS Gems), M - W.10 :IS

75. I fed Three Lita (Zlo), WTT11, W:10:30

19. Superman (Flamiseo), WITS, 3,6:00

19. Rreket Squad (ABC), 5IT1, W.-7:00

103'..,

ta*

20.7

105

10,5

10.2

9!

9.9

durer with Warner Bros. motion pictures. has been switched to the

production staff of Warner's TV division.... Donald L. Sandberg has been named director of distribution for the Educational Tele- vision & RRdio Center.... NBC - TV's -One' quiz show is

scoIJtingfor quiz contestants who are well versed in a hide variety of subjects.

McAvity Assumes

McCann -E Duties; Dozier to CBS -TV

NEW YORK - Two important executives shifted last week. Tom MeAvity resigned from NBC -TV to join McCann -Erickson as executive rice -president on the corporate side. Ile N ill supervise the radio-

'rV department of the agency. At CBS-TV, William Dozier last

week rejoined the staff a: general program executive. after about two years with IiKO Radio.

PROGRAMMING- lb. My le wtttulul TV pdnrlhiy

THE BILLBOARD- Ms let lo Itlitiulul p.9)anni./



NOVEMBER 11, 1957 THE BIL LBOARD TV PROGRAM RATINGS 17

IT. -eekty dun Goren the latent Pula. wow. is ter Iocel marten, h Includes 9..9,2. local H.e

.d Wally onlated film Nowa. By poinhM out Imdteg M.o... the chan World. feed/ We* se ...ma.. spot adtacencl M each market.

Flamel Mellelve Nona are der.. from palm Asnagemant'' current ".rem of Buy!, Power:' and cover only mcb market's metropolitan arms, as defined by totalement speclIkatione. Altpo they

thus cannot Include complete TV coy.rage er teaJ*ng ems. they do provide commas.* autistic. ter IM chief population centers of TV stations. Th symbol t Is for film series booked on atloml spot basis. The a.mool 'Sr Indicator a UHT outlet. 7h. symbol "a" points out programs odium. t in an uerl.D market, yet secs.. earinga of 10 or bestir In Ina market under study. For comple. pressor and audience Information cod nosh.. consult The Pulse. Inc., 15 W. 46 St.. New Pork.

MINNEAPOLIS -ST. PAUL 1 TY STATIONS -3.`4.800 IV NOMES

sspnea by TN Po*. in lM area tent. Madri StallStla:

M .epe -t. y 5.40 M.nmerne is 'Ivory ii Smtm Poor," The. tearer an sal h 1..26 N e4 t TV Gaeta erta, bvt ,,t M,00.011tm (au.V rea *wute N IM center el 1295a.

population -15,9g00 113. in U.S.) Baying Income -52,510,1283100

;v 3261

117th) J Sales-11 .672,761.000 Food Saltà-- Si-to.316,000 RIMI OOUgert 344,000 /tI Aut 7A32.001 { t )

1.] felloWing Counties: . r Dakota. Honreppn, Ramsey

TOP NETWORK SHOWS -.l. MI. \merles. 15,120. S. ..34.1

2. 564.1100 Question, LACCO, I. ..21.9 3. Iyrnl.dler, WCCO, SI. ....27.0 I. .Hoed YNchcor, WCCO. 5w. .27.2 O I'. Got Secret, WCCO, W..26.4 1. What's My Lire. W'CCO, Su. .26.9 7. Playhouse 00. WCCO. Th 26.6 0. ()unmake. WCCO, S. 26.5 ,p ^I1maa' W, ̂CO, 6 O. O. E Theater, O,

TOP MULTI- WEEKLY 1. Tmlay'r Headlines (14 p.m.),

KSTP. M,F. 233 1, N'nlher, Sports 110:15 p.m.).

EST?. 51: F. ... ............ _22.11 S. Navel 11Sp.m., W'CCO, AI: F. .13.3 4. Newa. Weaker, SFOrta

110111 p.11,1, WCCO. M: F. .--1.7.2 S. CBS hits. , W CCO, M.4 11.5 4. Mickey Mouse Club, WTCN,

7 News. Adams, Spoils (6 pm.i. 106

1. An Iìitiate, WCCO. M:F. 9.4 4. Popele, WCCO, M.F. 9.7 9. Queen ,for s Day, KSTP, M.-F 9.7

TOP FEATURE FILMS

Once -Weekly 1. 261; -M 1/wie, KMGSt,

So.- 9:66 -11:1141 9.7 1. Premiere Performance, WTCN,

9.- 16:13mld. 93 1. Someday Mahl Mystery. LMCM.

5.11:06mld. 9.0

-

M Red Owl Theater, EG31, 15..9:00.1 I:06 6.9

4. Hollywood Fllm (Douce, WIC. 6e.- 6:36 -aloe 2.4

I. Boots fed Saddle Theater. KM?, Su.- 11 :00 -eooe 73

Multi- Weekly 1. MG -M 1'mí. 1(61GM,

F.4.4:011-1 1:00 10.4 1. Hollywood Playhouse. WCCO, T 26.-4. IO :.A -mid. 7.4 1. 6/oee.. 6 .4.7... KMG51, M 7_ Th.- 9 :00 -11 :00 7.0 4. lila Mole, )(MGM,

Se.10 :1044. 6.1 S. Moyle... K51G51,

51:50.4:34:66 - {A

TOP SYNDICATED FILMS 1. Hkówey Patrol 1214).

Th:10:36 153 1. Soldiers of Forrase 151CA),

NCCO. 5e -3:011 183 1. Stale Trooper MCA), KSTP.

T..9:341 191 1. Jamie 1im (Screen Gor).

CCO, 511.4:70 171 S. Mee of AaMpolk (ZN), WCCO.

Se.-4M 16.9 6. ¡Death 5'enty Da37 (U. 5.

Hinaa, WCCO. 5.460 112 7. Badge 714 (NBC), KSTP.

T. -10:10 14.9 aOwO'He2ry Alas/mule (Gross -

Krasscr, KSTP, Su :9;30 14.3

1. Waterfront- )MCA), KSTP. F..10 4) 142

9. Hopel499 Cassidy (NBC, WCCO, S:500 142

11. Code Three (ABC). %TC... AT: 9:30 13.3

qe Mr.. DWrict Attoraev (Ziv). KSTP, W:1O.30 13.2

29. Arnie Oakley (CBS) WCCO, S -1:00 12.9

14. Studio 3T (MG). KSTP. W.4.10 123

13. Captain David Grief (Guild), 1:614. 5.4.70 12.9

16. Kamer of the Jungle (TPA), WCCO, 5.20:30 a.m. 11.3

16. Hopalopg Camide (NBC), wcc0, s -11:00 a.m 113

11. Dr. Hudson's Secrtt Journal (MCA), KSTP, 7.9:00 11.2

13 Cisco Kid (Ziv). N'CCO. 5.4:30 11.2

24. Popcy (Assoc. Artrats). WCCO, M 9.7

MOBILE, ALA. I TV STATIONS-- ST.800 IV HOMES

want. 6y IN POI in the 2.1 won.

Market *Ostia: reported 6/ Saks Mtnytmmt, Kunio geriet P.n." These l,eun we not

been. of .1re TV tarerase ere., Wr em6raw 461191)1(an Canty arm mYing a2 the curler of pooule,a.

population- 212,400 181 ss In V. S.) During (natant -$374, *44,000

1 200th) Retail S/Ms- $.?711329.000 '93261 Feed Sala -$68,)31,000 t 86th 1

Drug Sala-512 460.000 (692h) Automotive-- S52.059.000 197 M )

Abo f,gu,es Include following (0402)eSs M ,14

TOP NETWORK SHOWS 1. G4 .milke, NKRG. S. 43.1 1. WI., Aly Line2 WERG, Sr. ,42.6 2. Wyatt Earn. NERO. T. ILS 4. FA Srnh., 15E60. 90, 15.4 S. Jimmy Urfeet.. WERG. S. - 39.3 6. 561,000 Challenge, WKRG,

Su. .. 39.0 7. 564.000 Question, WKRG.

1. 76.2 t. 111u America Prue. , WERG,

166 9. SRO Playhouse, %'KRO, S. 35.3

20. Burnt A ,6U* , WKRG, M. 35.0

TOP MULTI'WEEKLY SHOd 1. CBS News, N'KRG, 51.4. ¡., 133 1. Home. Sports, Weather 16; p.m )

NERD, 51: F. 22.11

3. Chuck /me. Charlie N'VRG, 11 .11. 22.4

1, Popele. NERD, M., T. 22.1 S. Nikkei Moo. slab, NERG,

M.4. ............ .....: M.7 Off -Advent tue, 4.31 ., T.. Th.. F. 1.7.11

7. News, Spoilt. SS'ea net (6 p.m.). WALA, M. -F. 173

5.3 Str) Final 09'0 p.m.). WERG, M. -F. 17.1

0. News. Sports (10:00 P.m 1,

WALA. 12.4. 25.3 10: Ede* of Night. N'KRG, 6*.4 24.0

TOP FEATURE FILMS

Once -Weekly 1, Western Ihrelrr, NKR(:,

3 -5 :00.. :Des 19.9 1. Wertere '.toste, %VAL 6,

5.4 :03,00 16.0 3. Mondar 7lraler, N -AI 6,

Su.- 11:00 -10:70 15.e 4. Broadway Marquee, NKRG

Su.10 :30- 241tuOff 15.7 S. (1re. 5 Ranch, WERG,

S..1:30.:30 a.m. 13.4

Multi -Weekly 1. Afternoon 6latmee, N't.RG,

5I: F: J:C94:M 13.1 2. Sta61e6, Theater, WERG,

M. F.1a :45- Slen -Off 12.7 3. 9111tIon Dollar Moyle, WKRG,

11.4o. 'Sarum. .. 9.3

TOP SYNDICATED FILMS 1. Whirlybirds SCBS., WKRG,

S.4:J0 313 1. Sur Performance 10111clatl,

WERG. 61:8:30 341 3. Sett Ser.ke 158C1, WERG

7.4,38 33.2

1.-D.. Christi. 1711 1. 16 K1tG, Se :7 :34 ...333

S. Stars Trager *626 6., 92 KRG, 7: 9:26 312 l Dr. Hudson's Sc, re: looms) (MCA). WALA, T. -7:30 30.2

7. Highway P11rol (li.), N'ALA, Th.-7:00 29.1

1. Studio 37 (MCA, N E.90. T.-7:30 29.3

9. Mpr of Aneapotq air), N'ALA. T.4:30 79.0

10. Steve Donovan. Western Marshal (NBC), NKRG.

27.3 11. Cisco Kid (Ziv, N'ALA,

27.3 12. I Led nice Lives (Ziv).

WALA, W.8 :30 26.3 13. Suo. Seem I I Pi.), WKRG,

111.- 7:00 23.3 14. Jungle Jim (Screen Gems),

WERG. W.4:30 '4 8 13. Superman (Flamingo), WKRG,

T.4:30 14.3 16. EAel Barrymore Theater

Hers962*9), WKRG. S.4:00 23.3 16, Sheri() of Cosh. 42Tk),

N'ALA, F :9:00 23.3 la. Popaye (Assoc. Arrests).

NERO. M.. T.- 4:30 22.2 19. Stu Performance (Official),

WERG. ..401.1 20.3 20. Dr. Fu Manchu (Hollywood),

WALA. 1h.ó630 - 19.5 22. Last of the %lshi.,ns (TPA).

N ALA, M:4:30 19.0

OMAHA 2 TV STATIONS.- 178.200 TV HOMES

reported by TM Pulse in the area surrey.

Market Slelis)im: se report. by Sa4s Msnegemenl's_ `Inver of Buy.. Pact." Thew learn en net Inch.. of entire TV cowfe11! wet, but embrace Metropolitan Chin(/ am nal,ly o p the water of pop.lion. .

Paw. ten- 4)1.800 152d in U. S.1 Buying 14000)6 -5720,115.000

153.11 Rota,) Sales -551 1.693.000 155th) Food Sees- 5101,228.000 160th 1

Drug Sees -$18.193,000 152d) Automotiv.- 599.765.000 (5101

A'aove t ewes Include followng counties: Pottawttam4, In : Oou *las, 5arp), Nebr.

TOP NETWORK SHOWS I. Mks America 72.eent, NOW,

S. 411 2.-Ed WI... 190W, Sn. 2.5 3. Gur.mo e, NON S. 39.3 4. 564300 QIo.)(9 *. WON'. T. 333 S. Godfrey's Tales( Scoots. WOW,

M. 313 6. 2'.e Ga a Secret. %'ON', W. 32.1 '7. What's My Line? N'ON', Sl'- -31.5 8, Sums and Allen. WOW. M. 32.3 5. Jimmy I)4)20)9, WOW. 6, -- - 71.3

10. Playhouse 9O. WOW. Th. 31.2

TOP MULTI -WEEKLY SHOWS I. Ropey, KM T\, 11..F. 24.7 2. Weather, New. 110:00 p.m.,

NON', 01..F. MA 1. News, Sporn 111 -.IS

NON, ht: F. 12.7 4. w9.

NON. EMT s, A1: F 17.5

S. Weather, New. 110:00 p.m.l. 11.5125', M.4. 17.3

6. News. Sports 00:15 pm.). KAITV, 131. 4. 16.6

7. Command Playhouse. WOW, 13.9

t. News (5:45 p.m.). KMTV, 14.7

9. Hoek, KMTV, M. F. 14.5 Id. NBC News, KMTV, M -F. ,13.4

TOP FEATURE FILMS

Once -Weekly I. Mo.. M the 50,,

Su.)0: IS -Slat Off 13.1 2. Command Performance, WOW,

6.11 :15.5)14 Off 16.3 3. 51611nn Dollar Mosk, WOW,

..-10:i5-5411 Ott 15.9 3. Premiere Performance, WON',

M: II :00Slen Off ISA S. Laer 6 Almshouse. NOW

0A:004:00 13.1 Multi- Weekly

1. Command Playhouse, WOW, W., F: II:0.51an Off 15.9

2. Academy '/heater, WOW, T., 1b.-11 :90 Surs 0(7 11 9

3. B4 6 Thrace, WOW, 51 :FAI30-5:30 3.1

4. Moyle Matinee, NOW. M.4.-3:004:30 t!

TOP SYNDICATED FILMS 1. Whl -) /Mods ICES), WOW,

37.3 2. Sheriff M 6_othhe (515),

NOW, 5.4:30 19.1 3. Dr. Hudson's Sena lours.

(MCA, 66.4:36 26.8 4. Ae91e Oakley )CBS). WOW,

F.4:30 263 5. Stag! Trooper *61CÁ),

KMTV. 01.4 :30 23-3

6. Popes' (Assoc. Artists, KMTV. 01.4.-6:00 24.7

7. Hoeeyotoonen (CBS), 12527V, Su.4:30 24.3

I. Championship Bowling 115alt '

Schwimmerl, KMTV, 5',6:110 23.3 9. }Wild Bill H06ot (K.)Weg(

WOW, S. -5:30 23.1 10. Captain David Grief (Guild),

KMTV, F.9.30 22.2 10. Jungle Jim *Screen Gems),

WOW, 5. -1:00 sy t 12. Popele (Assoc. Artists), 1(512V,

So 5:00 21.) 13. Highway Patrol (Lot, WOW,

F. -10:30 (9.5 13. Man Cal)cd X (2ìs). KMTV,

T.4:30 , 19.8 15. Superman Mamma.), WOW,

61.ó:00 20.3 16. Silent Service (NBC, NOW,

16.20:30 18.8 17. Ramer of the Jungle IIPA).

WOW, S.'ODO .) 28 17. Susie (TPA, WON. l9. Passport to Danger 'ABC),

WOW, M. -10:30 16.0 20. Boston 8).U.2e (Zio), KMTV,

S.-300 17.) 21. Boston Black. (GT), KMIV,

So-4:30 17.)

PROVIDENCE - PAWTUCKET

2 TY STATIONS -195,600 TV HOMES report. by TM Pulse lu the area sorrel.

Markel %HAG: as regaled by Sates Management's "Surrey of Buying Poore," Tots. bean sil cet )IdOM of mere TV overage area, hat embrace Yereoolllm Conty wee makue up IM enter of population.

Popylahon- 696.700 227th In U S.) Buying Income -01.292.111.000

í32d1 - R61w1 S466- 5809.162.000 1324)

Food Saks- S18(.330.500 132d) Drug Sales -531.146.000 129th) Automotive-SI 37,253.000 36th)

Above trews, lac hide following counties: Brotol, Kent, Providence

TOP NETWORK SHOWS 1. Mks Anterior Paeeaa, WPRO,

8. 39.3 2. Gemmed. , NPRO, S. 36.5 3. Cll..: 11 PRO. Th, 363 1. Playhouse 90 WAR °. T]. 35,0

5. Name That Tune, WPRO, T. 32.3

6. Arthur Marras. %JAR. M. 31.6 6 Ed Sullivan. %PRO, S. 32.8 6. Godfrey 's Talent Scouts, N'PRO,

, M. 31.5 6. Poil Situas, %'PRO. T, 32.8 6 561,00 Ques*ion, WPRO. T. 31.8

TOP MULTIWEEKLY SHOWS I, News. Neat. 111 P.m.) NPRO,

HIS I. ...Shack. VS PRO. 111.4. 3. Eon Ream., Nether 111 p.al

WJAR. 11.4. 27.6 4. Range Rider, W169, 51., Th. - 17.5 S. CBS News, W'PRO, M.F. 10:1 6. News, Spott., Weather,

16:30 p.m.), WPRO. M. -F. 14.9 7. Guiding Li9h, WPRO. 51.4. 13.5 5. Search for Tomorrow, WPRO,

61.-F. 13.4 9. Mickey Mouse Club, WPRO.

62. -F, 123 10. Lose of 1110, ))PRO. S1 F. . :1.6

TOP FEATURE FILMS

Once -Weekly I. Flat Nigh, NJ SR,

de: 10:45 -m b, 16.3 1. Saluda Moyle Manner,

WPRO, S- S :C04 :70 .... 15.1 3. Big 61ovk. 16159, 4, Premiere Performance. wß11.

M: 11:1!mld. 11.1 5, NI(0 Nevi Jr.. 053.69,

0.3:02.9:06 a.m. 8.9 Multi- Weekly

1. M)(1bn S Moyie, 463.59, T.F :II :ISmld. ILI

1. Hollywood Mogle Cavalcade, N PRO. 61 :F: 11:1! -mid. 181

3. Early ':how. 50359, 01: F, 5t00ó:66 8.7

4. Matinee, .1AR, 51.4.-1A11-2:110 7.7 S. Morning Movie. N1AR.

M. -F :9:00 -10 :?0 a.m. S.2

TOP SYNDICATED FILMS I. Highway Patrol ICI., V

T.-10:30 26.3

1. Sheriff of Coe6W (NT5(, NPRO, 5..7:00 241

3. Crunch and Des (NBC), WPRO 4.4:30 193

4. Aso. 'a' Andy tCBS, WPRO M: 7:00 123

3. Dr. Hudson's Secrel Joan. JOICA), NPR.). T:7 :05 173

6. Range Rider (CBS), NUR, M., 26.4 :30 17.0

7 Kingdom of the -Sea (Guild), N'1RO. 5.4:30 13.2

8. I Spy (Guild /, N'1AR, W.-10:30 13.3

9. I Led Three Lists (Ziv), WPM). Th.-7.00 12.3

9. Annie Oakley (CBS). N'1 4, F.ó:30 12.)

I). Pope). (Assoc. Artists). N RO, S. -8:00 a.n,. + 11.9

12. Dateline Europe 101fala!((, N'1AR, M :10:)0 ) 11.3

13. Looney Tunes 20,4)4), 5. -9.00 a.m.

II. Dateline Europe (Official). S. 4 :30 10 )

15. Rosemary Cooney (MCA). NPR°. F. -7:00 5.3

16. Shaba Holmes (Guild). w'PRO. Su: 11:15 8.0

17. Overseas Adventure (Official), WJAR, 5-7:00 7.2

It Athos '9' Andy (CBS), WPRO. 26.7, 1:00 6.9

19. Stu Erwin Show (Off440, N'PRO. M.F:2:00 6.1

20. retell. Europe (011ie.), NJAR. M -.F: 10:70 .m 3.4

WASHINGTON 1 TV STATIONS -512,500 TV HOMES

reeatr1 by The Pulse In SK- 1)11 .ret,4

Markel 2)alls20: es resorted by 521es Maraçrme9's Torr./ M 8uyw ewer" These plum art me helm." of entire TV eaesrale arm, but embrace Metropolitan County area m t,ng up *69 censer el population.

Pooulalion- 1,917,700 110th in U. 5.1 Buying Income -$4,343,399,000 18th)

Retail 5144- 52,366,032.000 1101111 Food Sales -$540,630.000 11 1 22.) Orug Sales- S110.590,000 18th) Au¡omot i s e- 1404,878,000 19th)

Above 11ere4 lncluda following counties: 0,)r,ct of Columbia: Montgomery end F +0Ìr. .4,926,iadand Fans Chur 1 hl Independent C,hes, Va.

TOP NETWORK SHOWS I. GunsmMc. NTOP, S. 293 2. N)alt Fa.-,, WMAL, T. .27.2 3. Ed Snllhan. WTOP, Su. . 25.1 4. Alfred Hitchcock, WTOP, S .253 4. TweO.One, 1VRC, M.,... 253 6. Playhouse 90, NTOP, Th. . 25.2 7. G. E. Theater, WTOP, Su. _24_5 g. $luJio Oee, NTOP, M. 23.6 9. Mi.ç An,errca Palean, N'107, s4

10. D,.nr.: .na, )s MAL, )6. 22.1

TOP MULTI -WEEKLY SHOWS I. II:. P.M. Report, WlOP,

13.0 2. stilt Gran, N'TTG. M. -F, 117 J. Miele, Moose flap, WMAL.

51:P. 11.2 1. late 51uw, WIMP, M.-P. 2L1 3. One. for Day, WRC, 61.4. 103 6. Theater et 8, WTTG,

M.. T., Th 9.8 7. Guiding Light, WTOP, M. -F. 9.7 0. Search for Tomorrow, WTOP,

11 ¡F 9.5 9 loon Club, WTTG, M. -F. 9.2

hews, Weather (6:15 pot.), . 1 I(). M. F. 9 t

TOP FEATURE FILMS Once -Weekly

I. Warner Brother., WTTG, Sn.-4 :e0.5 :30 13.4

2. Sond., Mn,)o,. WTTG, Su :1 :30 -3:00 9,0

3. Sunda, Theme, 1/201., Án1:30 -i:g0 06

3. Fin) Run Theater, WRC, S..1 I :00Slon Off 0.4

3. SIOrday 6111)4(9, WTOP, S.-2:063:00 0.4

Multi- Weekly 1. East Side Kids, WTTG,

T.. S. -6 adorn 14.9 1. lare Show, WTOP,

01 .4- 5n: 11 :15Slen Off 10.7 3. Theater at 8, WTTG,

51.. T.. 1h:9:060:30 2 4. Early Show, wror,

51:S:Varlous 54 S. Morning 51oy(e, WTTG.

61.7'.- 10:00.11:30 4.9

TOP SYNDICATED FILMS 1. Mr, Mimi. Attorney ale 1,

N 110. S.-7:00 VJ 2. 1.one No0 (MCA), WRC,

T. -10:70 15,9 3. Ramat of the Jones (TPA),

N'TOr, N' :7:00 15.1 4. Code Three (ABC, WTOP.

Th.-7:00 11.9 S. PObllc Defender Mien.,

W M 51., 1: 9:11 12.0 6. Boston 26,26,e IZiv).. WTOP,

S.,1630 11.5 6. Ess. Golden Playhouse (O(Gc3)),

WRC, Su. -10:30 11.5 I. 6*,,),n Kane (Ziv), WRC,

N'. -10:30 11.2 9. City Assignment (MCA).

F: 7.00 10.9 10. Famous Fights (H'i0(k), %TTG,

M.-10.00 10.7 II, Reader's Digest (Te(esla1),

WTT0. So-9:00 10.1 12. Favorite Moo, (ZOO, WMAL,

F.-20,30 10.2 13. Men of Annapolis (Z),), WTOP,

7.7:00 10.0 14 I led Three Lires (MO),

NIOP, W -7 :30 9.5 14. Paris Precinct (Guild), WT1.0,

Su.A:30 9.5 16. I.4oney Tunes (Guild), 95TT0.

F.4.4.00 a.m. 9.) 17. Science Fiction Theater (Ziv),

N'MAL. Su.-600 9.0 17. looney Tunes (Goal), WTTG,

Su.-5:30 9.0 19. Annie Oakley (CBS), WTOP,

F.-7:00 2.5 29. Brace 4...49(0 (CBS), WMAL,

F.á:00 5.5

AAP Starts Early Wrapping of 4 -Pic Christmas Bundle

NEW YORK -Santa Claus Ls

making an early arrival at Associ- ated Artists Productions, which wrapped up two sales on a [our-

picture "Christmas Package" less than 24 honrs after announcing its release. WHDEI -T \', the new Boston outlet about to debut, and 1\' KOWV, Madison, \Vis.. signed for films in the group which includes two color films, "Star in the Night," a Warner featurette, and "Emperor's Night- ingale," a feature- length cartoon. The others are the British pro-

duction of "Christmas Carol" with Alistar Sins as Scrooge, and a

half -hour telefilm, "Silent Night." AAP exec Bob Rich, general,

sales manager, warned stations, however, that "the number of prints on each is limited" since the films are seasonal and "all prints on hand are in use at the same time."

MCA -TV 'Million' In Rating Strides

NEW YORK -"If You Had a Million." MCA -TV's series in first - run, off the network, made big rating strides here last month, according to American Research Bureau figures. On 'CBS-TV it drew a 1.8 with 42.1 audience share in

its Saturday 7 -7:30 p.m. slot, against its September listing of 8.4 with a 21.9 share.

The series stands as No. 5 among syndicated shows in New' York ao- cording to ARB.

SAVE MORE MONEY - MAKE MORE MONEY

S11Rr(M Is Tie Iillb*ard 100121



18 THE BILLBOARD

MUSIC -RADIO Communication. to 1564 Breadwray. New York 16, N. Y. NOVEMBER 11, 1937

Victor's Hat in Mail Order Ring With BOM Hook -Up

Tee -Off Focus on Classical Sets; Aims at Appreciation -Sales Hypo

By BILL :Mitts; -

NEW YORK-RCA \ iclor will enter the mail order record business by January via a special sales

arrangement with the- Book of the

Month Club. Established Victor dealers will

get the first crack at signing up members. probably sevvial weeks

before ROM begins soliciting mem-

bers via its usual ads and mailings. A letter will he in dealers hands this week advising than of the

Victor venture. While details of the operation

are still to he worked ont, it has

been established that the name will be "The RCA \'ictor Society of (:rent Music - Presented by The Book of the Month Club," and that at the outset. it will be strictly a

classical disk club. According to Victor, this move

represents more thin a simple attempt to move in ou the highly lucrative, rapdily expanding mail order disk market. The company believes that it can provide a stung lispo to classical appreciation and sales, which, it is acknowledged,, have not kept pace with the general upward trend of the record industry. Last year, for example, longhair disk s.mles accounted for about 171 per cent of the dollar disk volume. In the first half of this year, the percentage had dropped to around 15 per cent. Actually classical sales have in' creased, but polls have increased considerably more.

It is the compaurys feeling that. by pursuing a manic appreciation" policy; Le.. pushing lbnry corner- stones, and by proppecr*fly circulariz- ing a large "arnchair audience, the public's inferiority complex about good music van be dispelled.

It feels that the BONI is earticu- larly adept at this sort of educational" selling, and cites that outfit's long dignified and successful career in the nail order book busl- ncss (BONi, in is hot stockholders' report, claimed a hook club membership of 500,000, phis an additional 200.000 members in its several record club operations.)

\'ietors letter to deafen stresses that BOM mailings ilN carry the full Victor list of each naosiths fe- le-ases, advising the reader that

1 EDI TORi AL

these may be purchased only In retail stores. Propaganda will stress the idea of s "record library,' for which mast of the staples wí11 be available only in stores.

Its expected that just une new selection and rem alternate choice will be offered each month. De- tails regarding bonuses and dividends will come later. oho it is set that the price per disk will be $3.98, as in stores, plus postage.

(Continued on (rage 85)

ASCAP -TV Goal Long -Term Peace

Small Annual Hikes to Compensate for Membership Gains Seen Society's Aim

NEW YORK- Cuneut negotiations between ASCAP and broadcasters cosering TV music rates have taken a most interesting torn, with conclusion of a deal hinging upon the solution to several hither- to unpublicized ;mildews. it is understood that both sides are ame- nable to a rate structure similar to that now in effect -but with this ddtercnce: 1u the event of a long- term pact -say. for 10 gars -the Society is anxious that some pros i- sion be made for small increase. Reason for this is that the Society expects its membership to grew, which wnold mean lees income for each indis Idual.

The broadcasters feel that the ASCAP Trirol of music is ample, and believe they are under ne technical

r obligation to help ASCAP sole

Dot Adds 0 LP S the probkmd in herent fn a Rrmwirtg membership - vet. as orte broadcaster stated: We understand their

To Monthrs Sked dilemma. order to obviate this

dticmma, some thought has been given to the idea of guaranteeing

IIOLLl1\'OOD - Dot Records ASCAP, in each year of the new contract, a certain permdage be-

scheduled the release this month canal !t T\' earnings in 1957 -the last year of the old contract.

Another matter allied to rates and income, which remains to be worked out, IS a clarification, of

of ]Drhew LP's in addition to three previously announced Christmas packages, aihd at the same time disclosed the signing of World Series hero hou Sorchette, pitcher OR the \11waukee Braves.

Buton'e \Mac Dot J uke Box Bill repmtoúe staffer Nlac Wiseman

almost immediately following the conclusion of the recent World Hearing Set Series. 'The pitcher's first etching,

mid"

"Mary Los and You're `

For December and "Mary Iode" has been released in Milwaukee, with initial response

WASHINGTON- lleaiam on forcing the national release this week- the O'Maboncy bill to end the juke

New package goods are topped box performance rvyalt7 esemPtion

by the soundtrack album. `April Ila\e been "tentatively net for De-

Lme." starring P.at Boone and cember, according to spokesmen for Shirley Joan. Another soundtrack the Senate Judiciary Subcommittee set is also represented, Spanish on Patents. Royalties and Copy - Affair," consisting of flamenco rights. No specific date has been

music by Daniele Amiitheatrof set, but it is believed the faearirrgs Iron the Parunuuunt Isidore of the may take place before Christmas. same name. Other packages include All interested parties will be no

`Fields and Dreams by Frank tied in time to participate. Fields, "House of Horn" in the Chairman O'Mahonev (D., Wyo.) label's Jazz Horizons series by is expected to preside over the Pant Horn, `Rusty Bryant Plays hearings on his bill, which wrndd Jazz." "'Tis Sweet to Be Reinem- cancel juke performance royalty bend" by Mac Wiseman, "Pea- exemption from the 1909 copyright body Parade" by Eddie Peabody, statue, but would relieve location and "Square Dance Tonight" by owner from royalty responsibility, Tommy Jackson. unless he is also owner of the

Pian has considerably steppeel machine. ('Che Billboard, April 20, up its album production in recent 1957.) months, editing more than 30 pack- Most recent wrinkle in the juke- ages tu its catalog since September. (Continued on page 150)

such items as production crapees, studio facilities. time charges, etc.

It is known that negotiators on both sides are Anzions to reach an understanding that w ill give segments of the asuaic industry a period of relative pence. This means that certain areas of conflict, some of which gave rise to the Song- writers of America snit against BM1, may he amicably resolved. Neither side has stated anything concrete on this point, and there

Uusic En ices of California fat -been a reluctance to admit ß-11r that consideration of the Songwrit- and Casi Dusluay, charging in-

Disk Club Challenge Several eoudwions must be drawn from the chief nesss of

the week -the entry of Victor and Capitol Into the record dub flea 1) Clubs are here to stay; 2) they are certain to broaden

the base of record soles generally; 3) lnng range benefits mast aecúre tu tie dealer; 4) the pioneering work of Culumbia Records, which presented its club plan to dealers on An1erst 20, 1955, stands out in even sharper focus.

The Columbia move was a hold am, strongly opposed by powerful segments of the record business. Today, it is au unn- cspable fact that the dub has been fabulously successful rust oniy in its own operation, but In Ns effect upon retiil sales. Dealers are selling more Columbia albums than etc before. ,

Goddard Licberson Columbia president who long age reached the conclusion that clubs were inevitable and good for the record Industry, stated last week;

"F.vccy hnsiness anew knows that new merchandising desires and efforts are nrxekd to broaden its base . tu reach a public of heretofore undreamed of proportions. My feeling is that the Coltunbia C:heh expanded phunograph aciibito. and the accompanying Murage of advertising has made the dealer: business as well as the over -all business bigger tb;oa ever' -

Ihistory has proven the validity of Lieúcrwo's point of view. With the entry of 1'ictor and Capitol into the dub field

it may be (lads' stated that during 1958 there will be placed in national publications and other media an rmprecedented amount of record club advertising. This must have a highly beneficial effect at the retail level of the business.

The aftlook, therefore, is a challenging one fur dealer. Those of a progressive torn of mind will participate in what ma \sell be the industry's greatest year in ternis of dollar volume.

Harms Infringemen Suit Filed Vs. Top

1IOLLi'\1'00D -In what Ls

the first of a series of expected actions to shortly follow, Harms, Inc., subsidiary of Music -Pub-

lishers Holding Corporation, late last week (8) filed sprit against Top

en legal action enters into the ASCAP -TV negotiations.

Yet. certain measures are being mulled which, if consummated, would auger a more peaceful future. One of these measures h what might be celled a Code of Fair Practice. Such a Code, or Book of Roles, would ban certain types of hype, and record and song promotion which for broedoastten claim they have not been guilty of -but which are part and parcel of the Sci writers allegations. By agree- ing to such a Code, broadcasters feel they weld be losing nothing, whereas Sougw'riters might feel they had established a point.

Areas of Compromise Looking more deeply into the

crystal ball for arras of cmnpro- (Cuutinued on page 85) defendants with siobating pm-

fringement of copyright amt un-

fair competition. Suit sought damages in excess

of 3250,000 in addition to treble damages, and asked the cant for temporary and permanent injunr' tions in addition to impounding all master recordings and metal pans Filed by attorney Arthur S.

Katz, of the firm of Oink, Levin - thal fc Lavery, in U. S. District Court, the netinn is in connection with the allegation that defendants infringed against the ,Arthur Schwartz -Howard Dietz composition "You and Ilse Night mud the Music." Complaint charges that Tops tailed to secure a license for use of the song, :aid failed to

comply with the notice of user

provisions of the Cpyright Act. ln addition, action charges the

Established MO Clubs Expanding Diskery Press

NEW PORK -71íe largest firms operating in the over-all nail order

club field today are acknowledged

to be Doubiedays, Bookof -the

Month Club and the Sutliff - Stevenson combine, in that order.

Doubleday\, which does cot have a disk club, has, however, its

large chain of record -hook shops and its own Dolphin disk label.

71íe John Stevenson -Milo Sutliff partnusttip is involved currently in 10 of its own club operations, in

addition to the newly -formed alliance with Capitol Records Club. These include Music Treasures of the World, American Recording Society (American "serious" repertoire), the ARS Jaa Club (in asso-

ciation with Norman Grans), Chit. dr mi s Record Guild, Young Peo-

ple's Records, the Living L;uigtage

disk courses, plus the F.securtive

Book Club, Catholic Digest Book

Club and Art Treasures of the

World. Outfit also publishes its

own books as the Creystone Corporatist.

Despite the Capitol tie, Steven-

son and Sutliff me embarking this

week on an all -out push on their Music Treasures cub. In celebra-

tion of signing the club's millionth member, a special offer was to

break Sunday (10) as an inducement to new numbers. Coupon

clippers were offehrd all nine Bee-

thoven symphomiies, in new hi -fi

recordings, ors six LP's, for just

83.29. Music Treasures also made a

non-exclusive deal List week with

Caodnron Records. mlie spoken (Continued on page 85)

visions of the Lanham Act in fixing label copy bearing names of the composer, con.. tiou and the publisher, the latter ostensibly an indication to the constuner that defendant was producing a recording fully licensed.

In effect. time action asks for a

teal of 12 cents damages per.ars.. cording sold, or treble damages

for infringemesit and t r e b l e

damages for alleged s wlatiah of the notice of use pros isidms. It is also conceivable that the complaint may be ameuudect to seek

statutory damages-of 2'cents from any known retai:em sold the recordings, the line with the recent Sliapi stein decision.

Case is the first of its kind be filed against any of the called cut -rate Labels ma their product at 31.49. Harms is the pkùntift i

action, other e a se s at

alleged infringement aga Remick and Witmark firms also expected to be filed. "You the Night and the Music" alleged to have been used iu

Tops album, Time on Hands." ,

Motion by Tops attorney Aar Levinson to vacate the snit, c. ing that Harms could not proceed in this State for lack of Puisdiction was dismissed by Judge Bayared

Rhone Friday (8).

COL. CLUB FACT FILE

NEW YORK -('ulnrubia Records is mailing dealers k7s a

Fact File" of information relative to the Columbia Club. The °communication reviews such avise-ris as dealer participation; how the club increases

sales at the retail level, etc.

The fact file contains data as to the great number dealers who hase profited thru the dub. Diskery expects

that dealer cooperation - which is already extensive- will become even mon pronounced.



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RADIO 19

Williams Files Three More Damage Suits

IiOLLYWOOI) - noes law r -'I atLI? 11 &usages totaling ¡:.900,000 w,re filed in Los Aa plea \It1>rr.l COUrt tall week by bootsie 11Jlums, pleadernt of Do,tu Record Company and Dose -

sia 11'dtoms Puböotions. nimbi P..o International. Beck Ram. Pr crhalay Mercure sosaotimo and Mere Rotrartls es d.6od.Ib.

Action gosys out of a contract held by Williams with

wegwsstcr- singer Curtis Wi1WrIS. a member of the singing group the Penguin, A previous action Crut is 11'illlams which fund and asked for the return of certain copyrights was recently de- rided with the decision against the

,a-- -plaúdif(. Fine snit names Peet and Buck

Ram and charges the defendants with 'educing Williams to breach hic cnntraoi unit Dont. Publish/rig Company for the return of copsrr: t. counting of the profit. with dal

ages saittllt totaling $300,00R.

Buck (Rani and ifs managcna -

firnl, Pi r i n. Iity Promotions. were named in the second action charge Mg itnludrment to broach r- aonal management caolreet bid bby

Doots's, Williams with Curti 7f liane and the Penguins. Damages in this action total $200.000.

Thini ease was filed against t1er- cury mods and Buck Ram, and alleges the defendants induced the Penguins to breach their recording contract with 1Vdliattu Libel. Plain-

daft scelti total damages of RI.e_00.- 00(1 In this suit. Attorney Jerry Ralston filed in behalf of the plaiutift

Dreyer Sets New Pubbing Hook -Up

NEW 1ORK - Dave Dreyer, veteran tutinmith and music ppnl>-

lisheo, has (mined a new pwllish- uhi assoìiatiim with film interests n- nestnud by Ralph Serpc, Lou ('.sine - and itoward Kreitul:. These will indule Brooksillc M. ch.. Inc. (BMW, and Whitt:e, Music. Inc. (ASCAP1.

Pinta, first project will be the store from the Paramount pic.

- "blister Rock and Roll," which was produced by Serpe and Krcitsik. Other sores from the same pro-

! duc -rs will follow. Nest. in fact. "The Boys From l'e,mtscae."

starring Fer{in Husky and Farm Young. scheduled to star. shooting December 1. Also in preparation are two historical filins.

Included in the alliance are scores obtained thru Serpes tie

ith'Dirxr Deiaurentis, of Rome. who produced such flicks as "La Strada." "War and Peace," and the lie-w "Ce-bicis." Dreyer has the score to the last -nosed. and is negotiating for sale of the sound h uk to a major dickcry-

LAUNCHES RTRA

CHARITY DRIVE HOLLYWOOD -Jun

Cooking. former president of Colombia Records. launched the recording Industry division's dríst for funds last ',wok io the annual Radio- Teksi- doaFteoosd and Advertiiuug Clarkin eighth annual tarn-

pagk division realised 135

per coat of their goal last sear under the chairmanship of Hal Mang. site - president and Western division manager of RCA, Conkling said. RTR.1 is the only offitial fund -raiser In which the disk biz participates 'as. an industry on the Coast. Croup allocates its hinds to eight mammal char- ities: Community Chest, American Cancer Society, American lirart Association. YMCk of Los Angeles. United Cerebral Palmy, Red Cron. (at of Hope and the Sister Kenny Foundation

Cap Trains Sales Artillery On M.O. Record Club Target

New Project Offers Subscribers Top Catalog Free Disk Selections Be JOEL FRIEDMAX

HOLLYWOOD- Ctpltol Rec- ords tonically launched its record climb last week via the test Broiling of an initial offer to an undisclosed number of p¡+rrosappwt -ccts. Tentativeh- called the "tupitol Record Club." the mailing was termed to he a

test only by Capitol VicePresidents LJovd Dunn and Mimi Bcmbnght. both of w hum emphasized that "future plan, would he predicated upon results of this initial mailing.

Capitol project has been kept under wraps for some time now, with the firm working closely with John Stevenson. who currently helms' among otters, such chubs as

Music Treasures of the Windt, American Recording Sixiety, Chil- dren's Record Cuild. Young Peo

Bourne Focus On Pop, School Disk Step -Up

NEW YORK - The Boume Music operation will be stepped up and expanded in both the pop and educational fields, with Mrs. Ronnie Boume widow of the late Saul Bourne, taking a very active ppaart in management of the catalog. This scotches outlines that the firm would be sold. Lester Sims, genera) professional manager. noted that great strides. in addition to much attic iti in pop as well as standards had been achieved d g the past year. He added that many disks would be fort hmtpiug shorty in the singles' and album categories. amid that additional educational material had been added -to the catalog.

Mrs. Bo ttttt m e. it is known, also intends to make trips abroad on behalf of Bourne. Ltd.. in London, and other foreign affiliations. Mn. Bonnie, it ¿s latnein, had always taken un active interest in the firm during the life of her late husband.

plc's Records sod the Jacztmte So- tact).

Thus far. Stevensnu's relation with the Capitol club has been that of a service agency only. Steven-

On. in c olunct&n with ( .rpot,d amniotic to Ignore any successful toppers. core-rived the printed lit , development in the merchandisingg endure used in the first mailing I sal recorded tousle. and it world piece and supervised the selection.. certainly appear that record chili. method and eurcnition of the adiri cour sunder that category. If (ap- tation, itol continue, with a record chili.

Should the first test prove to he we will attempt to make it as big successful. its espected that Stev-' and as uucosahil as are others. coton will continue to smite fire Ife mint be competitive."

Three for Free In Its initial mailing. Capitol is

offering solxaibers three free 12- inch L. with each membership. the latter. obligating the member to purchase at least four records at regular list price in the o ts-ic of a year. \Iemben hnve a choice of entering any one of for club divisions; lust seller hit albums, classic-al albums, musical show albums and hi -fi jazz albums.

Capitol Record Club in additinu to handling all fulfillnsent effort. Final details of Stevenson's Ar- rangrnietit with Capitol base set to be worked out. s'lth Dan Ron bright. vice-president of ad, '

tration and finance, schalnlecl to arrive in New York this sirek fir further conference with Stescusem.

Lloyd Dunn, vice -president in charge of merchandising and sales. pointed mit that Capitols obligation is "limited only to this first mailing. We have made- mn After tue purchase of far tee-

.. outs. a mendier will receive free ministate( tevond this point. LP each time an additional two Dorm further declared. "ads a ma LP

arc a ate

additional ,Free Lts L jor record company, Capitol cannot P

guaranteed to Ile wort at least $3.íh8.

C a l i f C 1d>scrr

from select their

list Bice I.P's fran a suggested list u[ 1:, ourt Finds with full -color repnxluctions de- ; Meted on a gummed stamp. Three

S stamps are then to le anises' to the membership rail. Twelve albums offered embrace all types of repertoire and include Ccrslmwiti s

lIOLLYII.OUD -1 he Auieri- lot ,notion pastures anti Lea sold "Rhapsody in Blur" and "American can Federation of Musicians and for telesision, and that portion of itt Pad." by the Hollywood Bowl

r the \lusic Performance Trust Fund a recording wale increase wiuialu Symphony Onhectra with Leonard

faced one of its graved situations r Pennano. Stokowski's "I.andmarks," ever when a unamuimolts decision musician plaintiffs allege was di' "Buis- by Judy Garland. "Your of the California Supreme Court verted to the Toast Fund. The de- Cuy Lomhardo \Medley." "Music to last week (Si sustained jurisdiction cision further clears the legal arena Remember Her by Jackie Cleat.ou, el the lower courts and ',red the for what is generally stir -wed as a "Stan Kenton in LiÍ;Fli, "This Is way for the granting of injunctions forthcoming donnybrook Iue-tutenu Sinatra," "Schehcrasadc" by the

and the appointment of a receiver dissident members of AFM Lia -al Pittsburgh Symphony Orehtstra,

in two actions filed more than a 47. who are partie's to the actì.,,,s (Continued nn pare 109)

year ago by so-called rebel musi- and the Federation. cians hem. Only legal recourse left to ti

The net result of the State Sum- AFM is to seek an appeal before the United States Supreme C:uurt. a path AFM counsel Henry Kaiser has previously stated the Federa- tion will aísuredly take.

Decision of the Califontii S.,

preme Court grew out of the contention by the defencksuts that Trust Fund administrattr S,uuuel Rosenbaum was an indispermsible party to the law suits, and as such. that California courts did lint have! jurisdiction in the matter. Rosen-

baum is located in Neue York.

Supreme Court ruled: "We have conchided that personal service upon the trustee in New York was

sufficient to give the court Meiotic -+

tion to adjudicate his right to re-

(Continued on page 109)1

For AFM Dissident

premute Court edict may temporality result in a halt of direct payment to the-Trost Fund of tnoueys resulting flout tie -use icc-c of music scored

Atlantic Fills Hefty Yuletide Stocking

NEW. PORK- Atlantic Records uncorks one of its most extensive releases -including a de luxe 2-LP package. a Mete entra' in its $4.98 l'ut 1200 series. five LP's in its regular 8000 series and 17 Ers-in time tu hit dealers for the heavy Christmas selling period.

Lead LP items are the de luxe set of two LPs titled "The Art of Mabel Mercer." and the new 1200 series entry, "Afternoon in Paris.: The Mercer set includes mane songs associated with the thrush who is a fixture in New York's East Side Byline Room. Detailed notes corer the background of the sùtger and all of the tunes. The

Sheet Jobbers Call Discounts Archaic

NL11 TURK - the archaic Larry RitLwnd of Music Deal- sheet music discount structure for er Service says that altho penny- Jobbers is primary reason for the wise. the actual profit per sheet confusion that exists today in the has increased. its still the- same, sheet sales picture. In answer to figured on a percentage basis. as it p ublidsee charges that Jobbers fall was years ago. Our costs have to properly promote and rrtchan- gone up Just lice everyone else's," doe pap sheets, at least two prong- said Richmond. "So how can we tent New York jobber' say that afford to go out and put extra men

' the 18=i per cent allowed for ou to prou>ote the nwrcltandise. If their profit doesn't gis e them room we're willing to plug a tune hard.

'en to turn around. (Continued on page 109)

"Paris" package features the Mod- em Jar, Quartet's John Lewis with the poll-winning French guitarist. Sacha. Distel. The latter album was recorded in Paris.

The balance of fife LP's includes "Lavent." with all newly cut tnateritl by Lavern Baker. with the exception of "Miracles." which is her cutrtent single release; "Hi Fi Sounds for Young Parisians " which features the music ,n

Georges Barsscns played by tip. Ray Ventura ork: a French rock and roll set featuring (ill dnummer \tac -Kat turned chanter; "Dmwce the Rock and Roll," a collection of swinging instrumentals by such as Van \falls, Joe Itlorris, Arnett Cobb, Tiny Crimes, Tommy itidg- ley mud Chuck Calhoun; and "I Misa You So." by Chris Connor. The Ray Ventura and MacKac sets were recorded in Paris.

The EP list of 17 carries selections from a number of LP's including the Chris Connor Genii- win set, and packages by Ray Charles. Carol Stevens. Joe Castro, Wilbur De Paris and Jimmy With- erspoon, Mile Jackson, Frances Wayne, the Modern Jazz Quartet and the Jimmy Giuffre Three.

The rock ana roll EP's number five, all of which carry the tide "Rock and Roll with ..." followed by such names as Clyde hicPatter. )ore Tuner, Ray Chanel, Ivory Joe Hunter and Chuck 11'illis.

Northern Gets Score Rights To Paradise

HOLLi\\OOD- \:.rtL \lusic Company. D cca I.erords pith - listing subsidiary. garnered rights to its first Broadway show score last week in coming up with the Livingston and Evans slow, "C

rains Paradise." Music Is scheduled Era

runts in New Haven nest with a Broadway bow planned for January of next sear. Sloss is to be directed by Jose Ferrer with a book by Al Morgan and will star actor Tony Randall.

Northern Music topper Tarr Shame will leave for New York next week to discuss recording plans wadi the mama record companies and to set an original-cast album deal Reactivated only two years ago, publishing firm has enjoyed wide success only recently handling "Tammy.'

Cleffer Sues Alamo Music And Aberbachs

f!OI.LYIFOOD- Action askiitg damages totaling $385.tt0 was filed in Los Angeles Superior Court last week CO by songwriter Stan Jones. naming Alanto Music, and Jean, Julian nid Adolph Alerbach as defendants.

Suit charge Alamo and the .Aberbachs with fraud and deceit in connection with a contract inked by Joncs calling for four songs he penned for the John Ford production, "Wagonm,,ster." Complaint alleges dart the defendants contracted to "personally promote und ,sploit the copyrights and to exert their best efforts' to popularize the songs. According to plaintiff's attorney. Jerry Ralston the defendants "ruade promises to perform and did not .perform."

Ralston- made reference to the Alerbaclu pact with BSI,. assert- ing that because of that agreemeet, the Alamo firm never intended to do anything with Joni compost-

(Continued on page 109)

Angel Hikes Standard Tag

NEW YORK-Augc1 Retold" has topped the price of its Red

Labte Classical LP "Standard Package" from $.3.48 to $3.98 (in-

cluding excise tax). Suggested list price of the Gala Factory-Sealed package remains at $4.98. Thus.

$3.98 ii DOW the label's basic list

price for all 12 Inch, singly LP packages.



20 MUSIC- RECORD PROGRAMMING GUIDE THE BILLBOARD NOVEMBER 11, 1f17

Thank you, Record Dealers,

for your enthusiastic reception

to AUDITION !

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for consumer

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I want to make sure I receive copies of Audition

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HOLIDAY FRONT

Big Yuletide Both Singles,

By JUNE BLINDI'

NEW YORK - Altho general Indications are that it will be an LP Christmas again this year, several labels -both majors and Indies -are scheduling more yule singles this season than in 1956

General consensus in the trade is that increased promotional ef-

forts on both holiday fronts - -?bums and singles - should help pick rip the slack in sales felt during. the last several weeks. Recent sales slump in singles is attributed by some distributors to fact that so many. teen -agers have been absent from their local record stores be-

-rBuse of Asiatic flu. However, signs last week indicated there has already been an upward -turn, sales -wise, on the retail level.

In spite of the short Christmas buyiing season this year (Thanks- giving starts one week later than normally) Coral, Decca, Capitol, Columbia. Liberty, Kapp, Josie and Roulette among those labels bring ont new yule singles this year.

Csra!'is the champion, with six new holiday disks- "Santa Claus Is Coming to Town;' and "Honorable Congratulations" by the McGuire Sisters: "Listen ! sly Children," backed -by "Hush -a -Bv. By" by by Teresa Brewer; Eddy Law- rence's "Merry Old Philosopher" and "That Holiday Spirit" Law- rence Welk's "Merry Christmas From Our House to Yonr House,"

:td "Santa Clans Is Here Again," Vinceut Lopez's "Silver Bells" and "Whistlin' Otto, the Babe Rein-

the Enchanters' 'Mambo Santa Mambo."

áCu.

for LP's

Decca has three new holiday

singles -Bobby Helms' "Jingle Bell

Rock," and "Captain Santa Claus ";

Woodyetts' "Jimminy Christmas," and Jimmy- Davis; :'Cently Rock

His Cradle" and No Room at the Inn."

Capitol is readying new yule singles by Frank Sinatra, Tex Rit- ter, hiel Blanc, and Fred Waring. Firm kicks off its "Christmas in

Hi -Fi" campaign November 10, via 11 new Christmas LP's highlighted by Sinatra's "Jolly Christmas' package.

Columbia has three new singles -Jimmy Dean's "Little Sandy Sleighfoot "; Kenny Bowers' "\Veaclr for the Wafter, Santa;" and Ray Ellis' "Like Jingle Bells," backed by "Snow, Snosv, Beautiful Snow: " Seven new Columbia Christmas packages are in the works, along with an extensive group of catalog LP's. (For a list of Christmas LPs and EP's -new and catalog- marketed by all labels this year see the "Disk Jockey Spe- cial" section in this issue.)

Other new holiday singles scheduled for release this month include Julie London's "Id Like You for Christmas" on Liberty; a Frankie Lemon side on Roulette; Bing Crosby's new Kapp disk "How Lovely Is Christmas Josie's "T'was the Night Before Christ- mas" and "Jingle Bells" by Frank and Jack; Big Mlavbelle's "White Christmas" and "Silent Night" on Savoy; Phil Phillips Jr's "If You Believe in Christmas" . and "No Santa Claus" on

Among those labels str' unrepre-

U. S.- French Pub Hook -Up 'HOLLYWOOD -An agreement

calling for the reciprocal exchange of copyrights has been worked out between publisher Mile Could, president of Lido Music. Inc., and Editions Eddie Barclay. of Paris.

Two firms will handle each other's work in the United States and France, with the first- songs to be "Aime Moi" and "Bambino," both recorded by Darleta on Verve Rec- ords.

Could is scheduled to leave here next week to begin cross -country plugging on the new Don Rondo release, "Chi Chi Chihauhua" on Jubilee.

sented in the 1957 new Christmas singles market (altho practically all are ready with a barrage of holiday LP's and EP's and several are re- Issuing old singles) are RCA Victor, Dot, M -C -M, \'eue, Im- perial. Cadence. Atlantic and Ateo, ABC- Paramount and Mercury.

RCA Victor and Dot are making strong bids for the teen -age market - the former with its special $4.98 Elvis Presley Christmas package; while Dot has a new Pat Boone EP, "Merry Christmas." At- lantic is putting its all -time best seller, Clyde McPhatters 'White Christmas;' out again and is making a special push this year to establish the disk with pop jocks.

The rhythm and blues field will be well represented with re- issues. Josie is putting out the Cadillac's "Rudolph the Red Nosed Rein- deer"; Jubilee has two holiday platters by the Orioles- "It's Go- ing to Be a Lovely Christmas," and "Oh Hole Night." Savoy has "Silent Nights and "White Christ- mas" by the Rayvens. Hollywood Records has yule sides by Lowell Fulson. Mabel Scott. Johnny

Brown.

SPA Lane Letter Draws Wayne Ire

NEW YORK -The Songwriters Protective Association, via a letter from prexy Burton Lane last week, undertook to explain its stand on "the current situation involving ASCAP writers and B11I," in reply to members "who have questioned SPA's position."

However, the letter didn't serve to pacify the SPA Committee tor Fair ;Play, a group of B\11- affiliated SPA members, headed by Bernie Wayne. In answer to Lane's letter, Wane wrote, "We note the steamroller is set once again to flatten the BMI minority of SPA's membership. It is also fascinating to note that you not only plan to bury these good BMI members, but are quaint enough to ask them to finance their own funerals."

In line with this, SPA ran an anti -BMI page ad in "Editor and Publisher" last week, heading of which uas "Is Everyone Out of Step But BMI."

The Warne letter to Lane continued: "We suggest that BMI writers in SPA liberally sample grains of salt while contemplating prose, meantime singing, to the tune of your 'flow Are Things in Ciocca Mona?, 'How are things in SPA now?' Is your council board still meeting there? Does the broken record still play on since Abel's gone? And was- it understood each new man would sign the ASCAP - Schulmdtr Line? Thanks for all your propaganda, but we just can't use it nosy.' Mr. Lane, somehow you've lost your gentle touch. Yes, 'Methinks the lady doti, protest too much'!" Wayne concluded, "We hope you don't mind collaborating with BMI writers."

In his. letter, which spoke of "control of music by radio and TV broadcasters and the power they have to determine what the publie will hear," Lane said SPA has no intention of "injuring these (BMI) writers. "On the contrary," he confirmed, "it is our intention to clean up the improper practices in

the business so that they (B\II writers) together with all other writers, will hare equal opportunities to have songs published, re-

corded and performed on radio and TV."

Benny to Plug Mahlon Album

NEW YORK -- Urania Records' new pop LP "Music for Playboys to Play By," featuring Mahlon Merrick and the Playboys Orches- tra, will be launched'November 17 on Jack 3enny's TV show, which will be built around the album.

In addition to Merrick, who has been with Benny for 22 years, the package features baritone Russ Taylor and the Sportsmen Quar- tette. Urania veepee Hal Neely is enrrently setting up nation -wide promotion on the album and another new talenick package thg-

'ged "Seven Winds," in line with the heretofore chiefly classical label's new policy of putting more emphasis on pop releases.

Neely reports Uranii s business this year is up 55 per cent over 1958, with its stereo tape line accounting for a substantial volume of sales.

THANKS A LOT FOR THE BEAUCOUP SPINS!

Pat Ballard

P.S. SO MY WIFE WON'T THINK I'M DOING TOO WELL

I ALSO WRITE UNDER THE NAMES OF "HEFTY BEAL"

AND, OF ALL THINGS, "PUTZI BALLEWISS." THIS ALSO

CONFUSES MY CREDITORS. AGAIN, THANKS!

v '.a...:..,.,rìùói



22 MUSIC -RADIO THIS BILLBOARD

COLUMBIA

RECORDS

NEW

DISCOVERY

DARTMOUTH COLLEGE

SENIOR

PAUL

HAMPTON

CLASSY BABE b/w

PLAY IT COOL WITH RAY ELLIS

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CORPORATION 1619 BROADWAY NEW YORK, N. Y.

New A.I.P. Meets To Ratify Bylaws

NEV YORK - The newly fonned Association of Independent Publishers, Inc., met here last N'ednesday (6), and ratified its bylaws. The A. I. P. also set up and accepted classifications for membership, marking the first time that a music publisher organization has been fonned wherein clauiflcations ate set up for does.

The group's next meeting will be held here in two weeks. From 400 to 500 publishers- affiliated with HMI, ASCAP and SESAC- will be invited to the meet, at which time nominations will be held for permanent officers.

Classifications (initiation fees an annual dues) break down into the following four divisions: Class A publisher -members, $2,000; Class H. $1,000; Class C, $500; Class D. $230.

Regardless of the amount of their dues, each publishermcmber of the group is allotted one vote. Tbere are 1w initiation fees or annual dues for associate members, and no officer of -thc association will It -reise any salary i.r coin-

Tops to Triple Young Blood

Vol. in 958 A &R Trend

peeration for any services. Official objectives of the group,

as set forth in the bylaws, are as follows: "To develop and foster the advaucenteet of the music publishing industry; to encourage and foster the creation, use and performance of music in all its forms; to gather. study and disseminate in- flamtation of all kinds relating to the music publishing industry, and to provide a medium fur its members to freely discuss and exchange ideas and views concerning any problems of the music publishing industry."

Current membership of the A. 1. P. includes Ralph Peer. R. P. Iverson, George Parton, Marvin Cane, Sammy Kaye, Dare Kren- gel, Phil Kahl, Morris Curlek, George C. Levy. Walter R. Moody, Dave Dreyer, Danny Kessler, Al Brae m.tn, Murray Sport, Edgar Bn ton, Joe Csida, Moe Gale, Hal Fein. Jean Aberbach, Fred 'Bcni- stock, Herbert Marks, Paul Barry, Tommy Valando. Cene Goodman, George Pincus, Bobby Menin, Ir- win Cwirtz and Wally Brady. Finns rcprese cited include 24 ASCAP outfits and 36 BMI coinpa Mrs -_

I IOLL11% 000- -7 cps Records Su ill more than triple its volume dining 1t158 to nearly $10 million. this was the prognostication of

label presy Carl Doshay last week. I who declared that the firm's in- ereas,d schedule of albums and the

.e of other name artists during the! coming year will aaxnunt for a substantial intarase in business.

'Pops recently 'mused all of its' operation under one roof, and cur-, wilily operates what is reputed to be the second largest record pressing plant on the West Coast with approximately 60 hydraulic presses turning out LP's and pup singles.

The fino has operated on the theory that phonrtcraph records are a volume salís item and can be profitably produced at the $1.49 retail price, according to Doshay. As an indication of future plans, label recently inked Jaynes Melton to a one -shot album deal, with .uher major manes in the works. Firm guaranteed singer -actress Ann Sothern a sale of 100.000 units on Ie r upcoming package. Other naines Tops is using include Dan Dailey, Marilyn Maxwell. Judy Ca- nova, Andre Previo. tha Pied Pipers. Irving Fields, Fran War- ren and Robert Alda.

Company grooves its product to whatever taste in repertoire topical- ly appeals to the cemsumer. As an example, Tops has just completed a "Pal Joey package, and received permission to use a four -color photo of star Kim Novak on the front cover as a lure. Finn has also cashed in out other similar packages, i.e., "Around the World in 80 Days," "My Fair Lady," etc.

Approximate sale of each album is 50,000, Doshay said, with the break -even point put at approximately 25,000. Label operates on a 40 per cent mark -up with its outlets, the latter Currently number- ing around 7,000. Essential difference between Tops and many other low -priced labels is that the company is its own producer as well as rack- jobber.

Doshay reports that dealers then - out the country have been asking to handle the line of !ate, with e campaign to get dealer business expected to get, under way shortly after the first of the year.

Bus'a,ess is lip some 50 per cent over 1J56, Dosjiay said, with the current years volume expected to exceed $2 million

AGO- Mcnary a (sr. loa- hoff Art Talmadge List week made a unique appointment sehen he added Nat Tarnipol of Detroit to his singles department. It's the first time a major label has based an a.&r. man nntsfde the major recording cities of New York, Los Ange- les, Chicago and Nashville.

Tarnipol, 24, has been in the music business only two years. but has established some solid lines into those seemingly hidden cran= nies where nute tunes up talent and material with teenage appeal. Op- erating as a free -Lune talent -and- material packager. Tarnipol is responsible for unearthing Jackie

Wilson and "Beet Petite, a combination which he sold to Brunswick w here it clicked for a hit.

The appointment reflects a growing edginess thmont the trade toward breaking the established channels of hunting talent and material thru lookers and publishers, and to reach out auto the field for off -beat local finds. While this tendency has mused a drive toward more and more youth on the songwriting and performing levels, Tarnipol may be an advance guard of a.youth ntovement into the ranks of a.brr. personnel as swell.

A hint of this is given in Tend - pol's first recording assignment, a

trip to Chicago to supervise sides by the Del Vikings and the Gay- lords. So not only is his youthful touch sought in digging up new talent. but to infuse established nines with freshly-charged sounds as well.

The developing theory in cater- ing to a market of youths, apparently is that it takes one to know one.

Victor Sets Sales Meet

NEW 1011K - RCA Victor's annual meeting of field und sales staffers is net this year for the week of December 16 at the Essex House here,

The diskery will summon its field force of 20 men, including its five representatives to the rack jobbing field. These will be informed of the company's 1958 plans, which will include, prominently, the new RCA Victor record club (see separate story).

SINATRA TOPS WITH DEEJAYS

NEW YORK -Frank Sin- atra may nut care for rock and roll -as witness his recent blasts against the trend -hut the nations rhythm and blues deejays are still strong for Frankie. By-passing Elvis Presley, Little Richard. etc., the r.&b. spinners voted Sin - -atra their favorite male vocal - ist in The.Billboard's 'renal Annual Disk Jockey Poll.

Sinatra is equally big with pop jocks, judging by the poll, which tagged the singer as the pop spinners favorite male vocalist, and favorite album artist. Sinatra's Capi- tol J.P "A Swilagiti Affair" was also voted the top pop album of the year by the deejays.

NOVEMBER 11, 15.57

It's HERE! "SPUTNIK" big ROCKABILIY BLUES

CAVE RECORD :le OCO

AL JACOBSON with IM (AYE DWEIIIRS

Fee Eres promocional reeere writs -CAVE RECORDS 14951 Valley. LePuese , Ceht.

Published by, Lis 11ANCAS Musk Pub. Ce. 5902 Dewey. San Cabral. Calif. tial

Riverside to Plug Holiday Gift -Specials

NEW YORE -- Riverside Rep ordt has selected seven packag,. in its Novemlxr- December relea>, lime -up for a major holiday gilt pitch.

Heading its children's list is a *25 paciege (4 -12" -LP's) of Lewis I

Carson's complete "Alice in Won- derland." starring Cynl Ritchard Music is by Alee 11ilder and the New York Woodwind Quintet.

De luxe entries include one ui the outfit's highly succecsfel Sports Car Series LP's, the $12 "Sounds' of Sebring, 1957"; and' two differ -) ent two-disk $12 specials in the Modern Voice Series. One of the complete Sartre play. No Exit," with Betty Field. The other is O'Casey', "Pictures in ways

Traditional jazz special is the long -awaited set of 12 disks (available individually at $5.95 each) of playing and talk by the late jelly Roll Morton. cut originally by Alan Lomax for the Li- bran. of Congress. These were available several tars ago di the now -defunct Circle label. kt-ude n jazz special is "Mulligan Meets Monk at $4.98. And at the same tag is the first in a series of jazz cuttings of show scores: "Pal Joey by the Kenny Drew Trio.

Rvierside also has announced the signing of thrush Abbey Lin- coln to a three -year exclusive She was last on Liberty. Her first jazz sessions will he cot with a combo inhaling Sonny Rollin, and Kearny Drohann.

ä Leroy Anderson 7 FORGOTTEN 5 DREAMS

Recorded by N Leroy Anderson en

Dean Records 530-40:1 e Cyril S'opinion on

London Records 5175-4 Frederic' Fennell on

Mercury Records -71170 1tILLS M1IuSIC. INC. r + ii..,, ,Wuis : ,. the

- -

VW, Ciurrr pfn, Cerevharnpr PocA.. rinn

"KISS THEM FOR sur

'Annie' Spec Gets Biggest Disk Push

NEW YORK - The NBC-'1 \ two -hour spectacular version ,d

"Annie Cet Your Gun," which s1,li

be aired over the network Novem- ber 27, is believed to be a new record holder as far as disk exploitation is concerned, with three separate packages of the-score from the Irving Berlin show to be- avail- able to dealers.

Capitol Records will issue an original caster of the TV version, which stars Mary Martin in the original Ethel Merman role, and John Raitt. Decca, meanwhile. is

putting a full scale promotion behind its original Broadway cast album featuring Miss Mennais and Ray Middleton. The label has prepared mounted lithos and other display material for dealers. On the other hand, M -C -M Records is pat- ting renewed push behind its sound track of the film version of the show, which starred Betty But- ton and Howard Keel.

Niethit WiR Iran W ' wares, em. arsaetw.

KATSU M I LOVE THEME'

Merlon Gevie RCA Victor Perry po.th Celmb:e

Lary Hlrww MGM proni C1.ek.ta London

M. WITMARR t SONS

"SALTY, SALIT Lind, L,w,en_

IS THE SEA" Robb ns MOOd

"CARRESS" Caris s., ver.

"CECELIA"

"IM FOLLOWING

IOU"

WABASH

MOON"

BOURNE - ABC MUSIC

Msry Small David See

Lrberet

The Mende RCA Vic

Malt Denn RCA V,

1s W. Si Spire,

The Newest 6 Gr Record by the

MATYS BROS.

SWEET SIXTEEN

I'm Alone Because low

I'm Alone Because 1 Love You

CLYMA5 CR -1X

I

Anchors Aweigh!

Yc,.

Wits. a 11.:,:. . . .. 1gaVy caw,. Become

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r--` NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RADIO 23

COL. ARTISTS TO HOST L. I. DANCE PARTY

NEW YORK - Thursday (14) will see a mass exodus of talent from the Columbia Records' Sev- enth Avenue headquarters here to the Mid Island Shopping Plaza in

Hicksville, Long Island, in a special promotion being staged' by the J. J. Newberry variety store in the giant shopping center there.

From four to seven in the afternoon, \YMCA. jockey Bert Knapp will emsee the special dance party at which the stars present will lip -

synch their disks being played in

a special auditorium type building, just completed for promotion purposes.

In the entourage will be included Mitch Miller. Percy Faith, Ray Conniff, Johnny Mathis, the Four Lads, Johnnie Ray, Mindy Carson, Eileen Rodgers, Erroll Canner, Sammt Kaye, figs Carroll, Roupie Sels. Barry Frank, Billy Brown. Kenny Bowers, Bernie Knee, Ray Ellis and Jimmy Dean.

All artists are expected to bring along stacks of photos which they will autograph for the fans who turn out. Half of the group will be in the disk department of the Newberry store at all tintes to sign autographs, rshile the balance of

Cap Beats Gun On 'Music Man' Via 3 Singles

HOLLYWOOD - Capitol Rec- ords rushed three pop singles from the upcoming Broadway musical, The Music Man," on the market

last week. with records by the Four Preps, Billy May and Nelson Rid- dle.

Preps sliced "It's You." Billy ' Trombones," and Riddle.

with a vocal by Sue Raney, "Till There Was You." Label will also shortly issue an EP of show tunes, in addition to its upcoming original -cast album, the latter expected to be issued some time in January.

"Music Man" is the first Cap show score package in three years. the firm's last being "Plain and Fancy.' Music and lyrics for "Music Man" are by Meredith Willson and stars Robert Preston, Barbara Cook, David Burns and Pert Kelton. Show has already been sold out thnu March 12, pre- cluding the possibility that it might be a financial flop and negate an original cast package as in the case of "Copper and Brass."

Frank Music will publish the score, with Loesser's Frank Pro- ductions also participating in the production along with Kermit Bloomgarden and Herbert Greene.

Am -Par Brass Take to Road

,.1 NEW YORK - ABC -Para- mount's top execs are travel- minded this week. Prexy Sam Clark is scheduled to visit distributors in key Eastern areas this week, following which he will trek to Hollywood for a confab with the label's West Coast distributors.

Sales manager Larry Ness-ton and album sales and merchandising director Dewey Bergman Jr., also took to the road this week on a lenghthy sales tour. New- ton is on a swing thru upstate New York to push current singles by George Hamilton IV, the Sparkletones, Eydie Grome, Paul Anisa and Danny and the Juniors. Bergman will concentrate on the label's new Christmas album merchandise.

Meanwhile, deejay promotion chief Irwin Carr is off on a cross- country general plugging expedi- tion which will keep him out on

- n the road until January 1.

the group will be in the dance hall at the party, All country talent will be in their regular country type costumes.

Jockey Knapp will actively promote the event ou his own shows leading up to the day of the visit while the local outlet, \VHLI in

Hempstead, will promote the party via its daily jockey seg from the shopping center.

Its understood that all the disk talent will appear on the cuff, be- lieving that the promotion values inherent in the venture will be well worth the safari.

Torin Returns To Birdland Sponsorship

NEW YORK -A jazz record show. featuring deejay "Symphony Syd" Torin, will be aired over local station \VE\'D, starting this Tues- day (12) with jazz nitery Birdland as its chief sponsor. Tories will also act as emsee at Birdland a few nights a week.

An unusual aspect of the pro -

gram (midnight to 3 a.m., Tues- day thru Sunday) is that regularly some of the shows will be broadcast binaurally for the benefit of hi -fi jazz fans. This is believed to be the first time a jazz disk jockey show has been aired binaurally in the New York area.

\VEVD is readying an extensive promotional campaign on the shore, highlighted by special display- posters in key record shops thruout the city. Symphony Syd's show was carried over WJZ and emanated from Birdland back in 1949. Since that time. Torin has been working in Boston, es-here, at one time, he was heard over \WBMS, WCOP, and WMEX simultaneously in that cite.

Would Bar TV Use of Zahler Pic. Cleffings

HOLLYWOOD -Rose Zahler, widow of composer -conductor Leo Zaliler, filed suit in Los Angeles Superior Court List week (5) to halt the television showing of music penned by her late husband. Unique action seeks damages totaling $364.000 against seven defendants, latter including Columbia Pictures, National Telefilm Asso- ciates, Unity TV, KTTV, Intrastate Television, Ifygo TV Films and M. C. Pictures Corporation.

Action alleges that Zahler, a

composer-conductor for numerous Hollywood studios horn 1930 until his death in 1947. issued synchronization licenses ' applicable only to theatrical showing of films in which he worked. Said synchronization licenses ostensibly barred the use of the music on television. Films were subsequently sold to TV film distributors and the use of the music on TV has impaired the valve of the library. Mrs. Zahler and her son, Cordon, operate the Zahler Music Library, furnishing bridges and cues to TV film producers.

Suit asked the court for an injunction to prevent any further showings of the hints listed in the action.

According to attorney Abe Mar- eus, music used in the films in

question was unpublished, and in his opinion, "performance in the motion pictures did not constitute publication." Marcus told The Billboard that, other "users have settled claims upon them by Mrs. Zahler."

DIAMONDS FROM LITTLE SUSIE

NEW' YORK - Cadence press- Archie Bleyer is wooing distributor good will, via a per- sonalized promotion gimmick, tagged "Cuff Links for Clicks "

Bleyer will present a pair of diamond studded, gold cuff links to the Cadence distributor whose order is the one that pushes any Cadence record over the million -sales mark. '

First pair tuent to Phil Goldberg of Bertos Sales, Charlotte, N. C. Goldberg's order for 10,000 copies of the Everly Brothers' "Wake Up Little Susie" last October 14 put that Platter over the million tab. The cuff links are made in the form of a record, inscribed "To Phil with love and a million kisses, from -

'Little Susie."

JUVE MAGNET

WTTM Has Adolescent Air Nitery

KANAGA LOOKS AT EUROPE

TRENTON. N. J.-In a move to combat juvenile delinquency radio station \WTTM here is opening a teen -age night club -New Jersey's first -this Friday (14). The project is patterned after teen -age niteries currently in operation in Detroit, Chicago, Indianapolis, and Buf falo.

The club, formerly tagged the. Castle Roc, is an outgrowth of WTTM's broadcasts this summer from studios located at the Sea- side Casino, Seaside Heights, N. J. It swill be open after school (to students only) on Tuesday, 'Wednesday and Thursday from 3 to 10 p m.; Friday from 3 p.m. to midnight and Saturday from noon to midnight. Admission will be 25 cents up to 6 p.m. and 50 cents from 6 p.m. to closing time.

Deejav Jim Rodio will broadcast high nightly WTTM "Dance Party" shows from the night dub during the week, while a live entertainment policy will be in force-tan Friday and Saturday. Prior to the official opening Friday night, the station, sponsor of the club in cooperation with Lance Public Relations, will bolet special previews for parents and educators.

Valino Inks UA Disk Pact

NEW YORK -- Joe Valino, Philadelphia chanter who had a hit on the Vik label with "Garden of Eden," is the initial disk artist to be pacted by the new United Art- ists Records firm.

According to Max Ynungstein, proxy of the disking and publishing- wings of United Artists, Valino 's first release will be the title song from "Legend of the Lost," United Artists' multi- million dollar Christmas release which features John Wayne, Sophia Loren and Rossano Brazzi. Flip side of the disk is the ballad,-"My Decla- ration of Love."

Napoli Gets Overseas Slot

GAC Prexy Finds British Fans Most Loyal to Faves

NEW YORK- "For pure loy- alty to a performer, there s no audience like the British audience," according to Lawrence W. Kan- aga, president of the General Art- ists Corporation. Kanaga recently returned from a whirlwind 'look - see trip to England and the continent.

Kanaga said that svleen British fans attach themselves to an artist, they never let him go. "When Johnnie Ray comes to England," he said, "members of his fan club are practically everywhere. They stand outside the theater, outside the booking office of Lew and Leslie Grade and jest about anywhere Ray is likely to be farad. When Johnnie travels, many of his feminine fans quit their jobs and travel from city to city for the whole tour. And it's that sway

with a number of artists." There is more mutual interest

in talent between Britain and America than ever, particularly at

the record performer level, in Ka- naga's view, which is one of the reasons for his trip. "Without proper representation in Europe, an American agency. is absolutely worked in closest harmony with dead," he said. "We've 'always the Grades and as a result of my trip, well have an even closer working relationship," said Ka- naga.

HOLLYWOOD -World Pacific Records will open its fis-st brands office abroad shortly, with label topper Dick Bock naming Joe Nap- oli as thee firm's European field representative.

Napoli is personal manager for Chet Baker, Bud Shank, Claude Williamson and Bob Cooper and in addition to his annual "Jazz West Coast" tours, has been booking and promoting. jazz concerts in Europe.

No Price Hike Until Jan. 1

NEW YORK -The increase in price of the Dawn jazz disk line, originally scheduled for November 15, has been put off until January 1. Change of plans followed the appointment last week of Harold Friedman as director of sales and merchandising for both Dawn and the parent Seeco line.

Naming of Friedman, who is an indie sales consultant, will free Chuck Darwin, who has produced the entire Dawn LP line, for artists and repertoire ditties exclusively. Darwin also had been responsible for Dawn sales in the past.

Dawn then, continues for the nonce at $3.98 list. Two $2.98 specials, "Critics Choice" and "Hi- Fi for Jazz Lovers," will also stay at the lore price. On January 1,

these sets, and the balance of the line will go to S4.98._

Norton Inked To Col. Post

NEW YORK - Joseph Norton has been appointed assistant LP product manager of Columbia Rec- ords. The exec formerly served as advertising manager of Times -Co-

lumbia Distributors in New York and Ness-ark.

Norton, who se-ill headquarter in New York, reports to Colum- bia's LP product manager, Stan Kavan.

Another important phase of Ka- stage's visit dealt with setting up details of Mario Lanza s appearances in Britian. Lanza appéars at a Royal Command Performance later this month and will do the "Sunday Night at the Palla- dium" TV show on November 24. Kanaga said that Lamas new pie, "The Seven Hills of Rome," is set for release after the first of the year. The soundtrack package will be released at that time by RCA Victor.

Kanaga s firm, GAG, has an important stake in the pop and rock and roll market in England as well. The firm handles such stars as Paul Anka, the Crickets, the Diamonds and the Everly Brothers, all of whom are much in demand there.

Atco Tees -Off First Package

Gayles Joins Up

With Paris Label NEW' YORK - Juggy Cas-les

has left Jubilee Records to join Jack Gold s Paris Records company. The veteran music man Will operate in is sales and promotional capacity, concentrating initially on the Four Esquires' disking of "Love Me Forever.

Gold last week signed an exclusive pact with pianist- orkster,L,arry Creen, one -time Vaughn Monroe protege. Creen recorded several years ago for RCA Victor.

NEW YORK - Ateo Records entered the package field this week. with tine release of its initial LP, featuring new material by the Coasters. Tiro the initial releases carries only the one album, label officials indicated they would shortly be in the field with a regular release schedule.

Ateo will release a standard series of $3.98 -list LP's which will contain both pop and rhythm and blues material. In addition, the firm will introduce what it calls a super lei -fi line to be tagged the "Audiophile Series." Tine latter will contain de luxe jazz and specialty merchandise and will carry a $4.98 list price. All material in the "Audiophile" group will also be released on stereo tape.

Part of the plan for the Ateo LP line is to utilize the substantial wealth of jazz and blues material noes- in the vaults of the Parent Atlantic Records firm. The label's execs feel that all of this material is of permanent value to the market and will find ready a "ceptauce especially among fans and collectors. Present plates call for the next release to be issued prior to Christ- mas.

Gordon Still Hot On Campus Circuit

HOLLYWOOD -M a es t r o

Claude Gordon continued to rack up dates on the college circuit, wills a 10 -day rem thru the North- west that is scheduled to wind up this week.

Gordon worked Sacramento, Tacoma, Bellingham, Moose Lake, Yakima and Ellenburg, Wash.; Boise, Idaho, and two dates in Salt Lake in a tour set by General Artist Corporation. Bandleader recently completed a summer swing thru the Midwest and South, and according to Manager Pee Wee Monte: former Harry James men- tor, Gordon will continue to keep the band on the road thru the balance of the year.

WHAT PRICE OVER TIME?

NEV \ YORK -One jockey, in answer to one of the questions in our Tenth Annual

, Disk Jockey poll "(see results this issue), answered that he played 4.900 individual selections per week!

Figuring an average of 2t4 minutes per selection, this means that this marathon jockeys is playing music for a

solid 29 (that's right -29) hours per day for seven solid days.

No commercials in besseren?



1

14 MUSIC -RADIO THE BILLBOARD

Hurok Raids NAC Roster

NEW YORK -S. Hurok, who recently picked up his stable of top -name concert artists and ankled his long -tenu association with Na- tional Artists Corporation, now has completed a first successful raid on

the latter's roster. Hurok, who now is handling his

ossn bookings As well as management, has snared violinist Nathan Milstein and the duo -pianists Luboshutz and Nentenoff, both of whom had been with NAC since the mid- '30's.

Hurok also has raided NAC's hooking staff, hiring away Larry Fitzgerald, sales manager, and Sheldon Gold, a booking rep.

"ROCK A HULA BOAT" Another hit by rho writer of

-Transfusion"

JIMMY (Nervous Noneas) DRAKE

Co-written with Jimmy Busier

Wm. Simard.,

Pubd by

Paul Barrea Music, Ire. IBMI)

On EMBEE label, 709 Control Tower, Son Fromm a 3, Calar.

ELVIS PRESLEY Sings

(611iiÍIItaS In Elvis' (kishnas Altttra

CHOICE mum na sunset ONO

Nerv -Ned

Thanks, Deejays

You've Made

"HERE COMES THE

NIGHT" a Hit

Your Spins Are Appreciated

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'PROJECT MOON' ON WAX ORBI T

NEW YORK -hi key with the outer space tame of the times, Orbit Records. new Mi- ami diskery, is releasingg a special EP package, tagged "Proj- ect Moon," first in a series of "Scintifiction Adventures in

Next on the release schedule is "Explorin Venus.Project

Moon," which features a "people of Earth v. Luna" narration theme, highlighted by barrage of unusual sound effects, has been recorded in full spectrasonic sound. A telescopic image of the moan and its craters is featured on the cover of the EP, whictl also contains a special Outer Space Glossary as an insert.

Cap Re- Elects Official Slate

HOLLYWOOD -- Annual or- g niition meeting of the board of directors of Cappitol Records was held here recently, with all officers re-elected. Latter were Glenn E. Wallichs, president; Dan C. Bon - bright, James W. Bayess and Lloyd W. Dunn. vicepresidents; Robert E. Carp, secretary, and Walter H. Theiss, treasurer.

Directors named included Bon - bri rt, L. J. Brown, A. J Goa,

Lockwood. J.. B. Lovelace, R. B. Smith, Wallichs and J. A. WellsNext

meeting of the contpauq's shareholders will be hehl October 13, 1958.

Ricky Nelson PAe Dates Set

HOLLY\ OOD - Teenage star Ricky Nelson makes his first South- ern Califon., personal a rances this month as the rest) t of contracts inked here between Trans- World Attraction, Ò7zie Nelson and Music Corporation of Aerica.

Nelson was booked for a No- veniber 27 date at the Long Beach Auditorium with Jerry Cray, and a Noember 29 appearance at the Mission Beach Ballroom, San Diego, with the Les Brown band. Disk jockey Earl McDaniel. KLAC, Los Angeles, will emcee both h

Terry Gibbs for Mode A. &R. Chores

HOLLYWOOD - Vibist Terry Gibbs, under contract to Mcrcery Records, has been granted permission to function as an artist and repertoire staffer here for Mode Records. Gibbs will also appear on the label, tlto as a sideman only His initial venture at Mode will be to produce a jazz xylophone

lea e

Mo 1e Libel disclosed the signing of tenor men Big Jay McNeely last week.

Inest

Il, MMr pub ,S or 70i, ten mtiee' , acoustic sound .luth.. Plane

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Livingston Adds to Sked

CALDWELL, N. J.- Livings- ton Audio Products one of the pioneer prodneers off stereophonic tapes, has announced six additional releases to its fall schedule. Ac- cording to a spokesman, the release 'spans a wide varsity of musical tastes, and is available in either stacked or staggered head arrangements.

Highlighting the new group'isa program of "Christmas Highlights," featuring the Oberlin Collego Choir and organist Emory Fan- ning. Others include a new Lenny Herman tape, entitled "Sentimental Favorites by the King of Stereo," "The Vienna Strings Play Johann Strauss; and two jazz packages out of the Riverside catalog, "The Sound of Sonny" with Sonny Rol- lins, and "Monk's Music" with'fltc- Ionious Monk.

Encouraging impulse purchases, the tapery is offering a distinctive new package, the reel being enclosed in an attractively decorated plastic bobble. Matching the eye - appeal of this item, "Stereo Dane- er,una," carries examples of the advances of stereo recording tech - IIIlIt1eS.

Montilla Adds New LP Line

NEW YORK - Montilla Rec- ords has introduced a new package line, especially for the Latin Amer- ican export trade. The line, to be known as Toaeador Records, contains 25 12 -inch LP sets in its first release. List price is $2.98 per album, f.o.b. New York. Ma- terial consists of a catalog of popular music from Spain, Cuba, Mex- ico, Brazil and other Latin calm- tries.

At the same time, Montilla has coule ont with a new release of ll Latin vocal and instrumental packages. All disks in both litres are to carry color covers, "designed in the United States by top artists," and all will carry plastic covers.

O'Boyle on Traffic Tab

HOLLYWOOD - Frank O'Boyle, national traffic manager of - apitol Records, arrived here last week on the second kg of his national tour of distributors and branches, aimed at improving freight and delivery service between Capitol plants in Scranton, Pa., and Los Angeles.

O'Boyle will study conditions here and then move on to Salt Lake City, Deliver, Dallas, Oklahoma City, Memphis, Atlanta; Charles- ton, W. Va.; Jacksonville, Fla.; Baltimore, Philadelphia, N e w York; Newark, N. J.; Hartford, Conn.; Boston and Pittsburgh.

He has already visited 11 other cities. Tour is scheduled to be completed in mid- Deverober.

SPOTLIGHT ON RED FACES

NEW YORK -Like Di1- bert, the proverbial student pilot who lands with his wheels up or looks into the tailpipe of a jet during warm - up, The Billboard made an airborne goof in last week's Review Spotlight

inadvertently left on the runway somewhere was the label credit for "United States Air Force; A Portrait in Sand," tabbed as a Sound Spotlight.

Album is from the Vol disk - ery.

Number is PL 10.520. Roger. Over and out.

SWINGIN' FISH ARE HI -FI BAIT

STILLWATER, bfinII. - Joseph Roach has just opened the High Fidelity Center here. The store will feature sound equipment, records and stereo tapes, the latter of which obviously makes it an up- to-date and swinging salon.

Owner Roach, however, figures there's more than one way of skinning a iii -fi cat - or should we say attracting the loot of the townspeople. The store is also equipped to offer hobby crafts, art materials, custom made picture frames and tropical fish. What effect a 20 to 20,000 cycle hi fi system might have on the fish could not be determined.

Pal Label Gets LP Kidisk Rights

HOLLYWOOD -Pal Records, new Coast indie label headed by Olivia Buff and Ward Allen, se- gued album rights from Viking Press for a series of children packages from the Conrad and Mary Buff series.

Fidisks swill feature illustrations found in the Viking books, with the first package titled Dancing Cloud." due out shortly. Children's Record Center here will handle national distribution for the label Firm plans further forays into the pop. Latin- American and polka

Comer Debs Volley Branch in Nashville

NASHVILLE- -Jack Comer, of Valley Publishing Company, Knox- ville. opened a local branch at 726 16th Avenue recently with an open -house party that attracted a host of guests from the local c.ecw. music fraternity. Barbara Heuer is manager of the local Valley office.

Among those who dropped in during the opening celebration were blmakshaw Hawkins, Jim Reeves, Eddy Arnold. W. E. (Lucky) Moeller. Jim Denny, T. Tommy Cutter, Bil Morgan, Bob Jennings, Wesley Rase, Wayne Walker, Buzz Cahn, Chet Atkins, Dee Kilpatrick, John Kelly, Hank Snow and Ron Carpenter.

Canterbury Waxes Ist Three Albums

TORONTO - Canterbury Rec- ords. recently founded by Norton Anderson, former general manager of four electrical appliance firms, has produced its first three 1.P's. The firm will concentrate on specialties-choirs, folk music, etc - using Canadian talent only.

The first record is "The Boy Chorister Sings, to be followed by the choir and organist in hymns for the varions church seasons.

Mercer LP First Jupiter Disk

NOVEMBER 11, 1957

"Teen-Age Songs -Talent WANTED it you an Iron -ag sontwrdar, of t1í1 of sing like ore, want tunes . NAND fane only, oc- compan,ed by bop,

lwoMs and notes, ark, st each song to, handling plus nu,nn Sing them voth or uothaut acorn- Oa/swoon? ,, is. no matter bow our vOKAI see tae a local pofcsa,W A.10. apte song, will gel standard eon_ tract. Unusual vocalists win be sub. nulled n record.ng nargan,y, 5anlis

In be hand by layt,nen ASCAP. IIMI Publishers.

NOTE,

on .ans will be Kent te It nos Y1/2 A ompan., by

above handling chaste and postage. No correspondence can Mt entered Into en re,etted longs.

IHOLI.Y\VOOD - Jupiter Rec- ords made its bow in the disk business last week, ',kith a new Johnny Mercer album as its first product. Latter package has been culled from tapes from a radio show Mer- cer did for CBS some years ago, and is called "Johnny Mercer Sings for Fun."

Mercer package is his first wax to he released since he ankles) Cap- itol Records almost 10 years ago. Additional Mercer alliions are planned. Oho it's expected the-vet songwriter will record them himself.

Jupiter output bas been leased to Onaegatape, with that finn releasing a tape package nest week. Finn plans on concentrating in the pop and jazz business, and already has 34 distributors lined up.

OFFER EXPIRES Dee. 31, 1957 Tammy b huger Grey predacious Producers of nmmercials for ADAM HATS, YONKERS RA,,CCEW AY, QUAKER STATE OIL, COCILANA COUCH NIPS. and recordants: SAYONARA- GOODBYE, LADY IN 1 ACE, ne.

IS I. SO ST., N. Y. C. 22

'Christmas! Bah! IHunlbrr. The man in the wheel chair leaned into the microphone. "Cliriiitmas!" he snarled. "Bah! Humbug!" And, as they had in Christmases past, millions of young listeners chilled at the mental picture of the baleful Scrooge.

It was a Christmas institution. back in the Forties, this annual reading of Charles Dickens' classic. its reader was something of an institution himself. In his turbulent lifetime he had been an unsuccessful painter but a gold amateur second -baseman, a composer whose music was played by the New York Philharmonic, and a model for Frederick Remington.

To most people, though, be was Lionel ham more, the actor, and time

loved him. He was both crusty and kindly

loved reading "A Christmas Carol"), adventurou!, stubbornly independent in thought and outlook. And game as they creme. Although an accident in 1936 imprhoncl him in a wheel chair, he went resolutely our- working in motion pictures and making polka appearances for nearly twenty years snore.

No question but that Lionel Barry- more was one- of- a.kind. Yet the prali- nes no richly combined in him cost in a large measure among all the 170 mil- '`a lion plus who call ourselves Aniericars.

They're why we are what we are, why our country is one of the strongest on earth. And why there is no wisee

investment than an investment in America -through U.S. Savings Bonds, which guarantee the safety of your savings, up to any amount, and the rate of your return. Start buying Bonds to-

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NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING CUIDE 25

BIG SALUTE

E! R

\*St° latiER BRQ&GREAT DI$K

l JOCKEyS

the

STARRING

the Disk Jockey Whirl - how you Deejays work -

how a hit tune is born - how a recording star is

made! It's loaded with today's hottest talent

and tunes (look at the list!)

and a load of real

Deejays are in it! 'WAIT AND SEE`

BUDDY KNOX HULA LOVE'

BERRY LEE LEWIS 'GREAT BALLS OF FIRE'_ OVER'

CHARLIE GRACIE COOL. BABY'

The great COUNT BASTE BAND

with JOE WILLIAMS FEATURING

JODIE ,SANDS

CARL PERKINS

SLIM WHITMAN

LEWIS LYMON

& THE TEENCHORDS

RON COSY

CONNIE FRANCIS

ANDY MARTIN

ROCCO & HIS SAINTS

FRANKIE AVALON

-and all thesei* smash hit tunes too!

/JAMBOREE 'GLAD ALL OVER

/ FOR CHILDREN OF ALL AGES

'TOREADOR

'WHO ARE WE WE 1 TEACHER'S

PETO SAY /SAYONARA 'SIEMPRE / YOUR LAST CHANCE 1IF NOT FOR YOU /UNCHAIN

MY HEART /ONE O'CLOCK JUMP II DON'T LIKE YOU O MORE I TWENTY FOUR HOURS A DAY

IFOÑÁflO ÑFÑtOR NOV IOCNW00D MAX J. ROSEMBERGU &MINOR SUBOiSNY



26 MUSIC- RECORD PROGRAMMING GUIDE THE BILLBOARD NOVEMBER 11, 1957

i6 R n. ,'tfrilizr-''TPRP`e..:1 .

Carl de Sure WBZWBZA

BZ r

Bill Marlowe

WBZWBZA

/, lohn Bassett

WBZ -WBZA

Art Pallan

ADKA

Da :e Lawards KOKA

ryes Hop.,ni KYYi

Alan Dary

WBZ.WBZA

Norm Prescott

WBZ.WBIA

Rege Cordis

KDKA

Bob Tracey

KDKA

Sterling Yates

KDKY

Big Wrlson

KYW

Johnny Bétl

KYW

Dra fru'. t Y11'



NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE 27

_WBC Radio's deejays know how to program the bind of music that

puts cold cash in advertisers' pockets ... fast! They are 29 reasons

why no selling campaign is complete without the WBC stations.

music into dollars. They are the top showmen and salesmen in their respective markets.

There's a sound difference on WBC Radio ... and these popular

personalities can prove it! For quick results, call A. IT'. "Rink" Dannenbaum,

WBC VP- Sales, at MUrray Hill 7 -0808 in New York.

WESTINGHOUSE BROADCASTING COMPANY, INC.

CLEVEUMD. [rw.N SNI iA.MCI$Cp. [.. wvo.rrwN.v M.<.W Soo

rn. N

4*rN.+neN[wyn4r+r W fL Ysr errnl ti

rev, 0.4. w...w-. V.

_ <

Jack Underwood HOnar0lddler Bernie Allen MiloHamülon

WOW° Wrap wf WIND

Support

the

All Council

Campaigns



26 MUSIC- RECORD PROGRAMMING CUIDE THE BILLBOARD NOVEMBER 11, 1957

DEALERS AND DJ's, I WISH I COULD QUAFF

A TOAST TO EACH AND EVERY ONE OF YOU Jackie Gleason

CURRENT BEST SELLING ALBUM

VELVET BRASS Copitol W 859

WATCH FOR OUR NEW ALBUM

"O000!"



THE BILLBOARD TENTH ANNUAL

01 i ß r

TABLE OF CONTENTS Feature Articles

111111

... special section outlining

disk jockey and station management

programming and operating practices

TV Spinners Strong on Networks Page

No Set Rules on Top 40 Page

Talent Tours Pose Problem Page

No Lack of New Talent Page

Survey Static Page

Jocks Not Playing Preferences Page

Disk Jockeys in Pictures Page

Nashville Gains as Disking Center Page

Nashville Set to Host C &W Diskers Page 120

WSñ1 Schedule of Events Page 120

30

30

31

31

31

38

38

42

Station Management Survey

What station programming and operating managers think about current problems and trends in their business...Page 54

Disk Jockey Trade Practices

A-round -up of the jockey's day, how he operates his shows,

his other station duties and outside activities Page 58

Disk Jockey Artists and Record Popularity Poll

Pop Artists and Records Page 66

C &W Artists and Records Page 66

C &W Disk Jockey of the Year Page 124

R &B Artists and Records Page 126

EDITORIAL

Measuring Methods One of the things you will notice about this special

Disk Jockey Quarterly issue is the considerable space given to disk jockey opinion. This, we feel, is as it should be. Too often the only people who have a voice in this end of the music business are the bigger jockeys whose occasional pronouncements are always news and therefore always reported.

We don't want to minimize the importance of the jockeys with the fat ratings and the broad audiences. We do want to point out that they are not the only disk spinners with problems and that when they have problems they are usually able. to get a hearing without difficulty.

But there are hundreds of little toys whose problems are manifold. Their audiences are no less devoted than the deejays with the high -powered outlets in the big marketing areas.

And to their audiences, the little guy represents the best in radio entertainment, which indeed they are.

Some of their comments, published herein, are legit beefs. They Want to do the hest joh they can for their listeners and believe they are not getting the help they should be getting. Some aren't asking for help -just com- menting on some aspect of the business about which they have strong feelings. Others simply outline their programming ideas. Perusal bf their comments' can therefore be re-

warding to diskeries, publishers, distributors. artists and other jockeys.

Aside from this feature, The Billboard has developed a number of other items which should make interesting, if not valuable, reading for jockeys and' station management. Principal among these are the results to our annual poll. On the popularity side of the poll, recognition is

given the artists for their achievements during the year.

But the service aspects should have most meaning for the guy behind the turntable. Pt's this part of the poll that gives

the deejay, program director and station manager some

yardstick against which to measure his methods. So hang on to this issue. You may not be able to read

it at one sitting, but that shouldn't stop you from going thru

It carefully. Let us know if you agree with what you read.

And if you disagree, let's hear from you about ft



30 MUSIC -RECORD PROGRAMMING GUIDE THE BILLBOARD

VIDEO JOCKEYS

TV Spinners as Strong on Network as on Local Air

TV Dcejay shows peen a strong slinrulent to new dirk sales

Ratings -wise. the net.ork deejay chalks up husky p.c. oser competition

By JUNE BU'NDY

NEW YORK -Fall, 1957, will g0 dos. in setts) history as the year that the record show format finally carne into its own on TV. M the same time. the TV deejay continued to do all right on the local and regional level, with many record dealers and platter promotion men hailing the TV spinner as a prime sales stimulant for new re-

lra-ses -both singles and albums. Solid Ratings

In a rating coup almost ac startling to Madison Avenue as the Lawrence Welk success story, ABC-TV's new video deejay show, "American Band stand" (emceed by deejay Dick Clark), has chalked up phenomenal audience ratings since it was lannched -on a sustaining basis -by the web last August. Ac-

cording to the September Trsndes (aired from 3 to 4:30 p,m- across the board) the show avis the top - rated program during its 90- minute time period with a 33.7 share -of- audience rating (dock time average); while the October Trendes fove the show a 33-3 share-of-audience rating -20 per cent higher than CBS and 48 per cent higher than NBC.

Broad Program Focus "American Bandstand" -which

features a tern -age record hop format- originates from WFIL -TV. Philadelphia, where the show has been going, strong since 1958, outdrawing opposition programs -both local and network -anywhere from three to one to st-ven to one.

The network show, now sponsored by General Mills and 7 -Up and ciurrntly carried by 85 ABC outlets across the country, is essen- tially the same as it was locally. A group of hand -picked youngsters dance to records, discuss new releases and chat with visiting platter artists, sr ho sometimes hp-sync with their own records. In addition to utilizing a Philadelphia top - disk list. Clark now also refers to record sales elsewhere. and shows a ration -aide Top-10 board on the show.

Dress -wise, girls appearing on the program are required to wear skirts rather than slacks) and eschew tight Sweaters. while the boss must wear jackets and ties, and take off overcoats and hats while dancing. The overcoat -hat outfit was a local Philadelphia fad at one time. Gum chewing and smoking are also ruled out.

Effect on Disk Sales The accumulative impact of a

mord plug on the show has resulted in some startling run -on -a- record bonanza for dealers. For instance, Raymond Hunsicker (Tower Crewe Music Store, St. LouisL representing the Dealers of Greater St. Louis, termed the Clark show the greatest stimulant to the record business we as dealers have ever known." He added, "Many dealers have installed TV sets in their record departments and extend teen-agers an invitation to see the show in the vibres-" Similar rules reactions to the program have been reported by other dealers acTOSS the country.

The Local. Scene Local TV record hop shows are

also faring well rating- wise -an outstanding example being those

licl ued by former top -rated dee- jacs Buddy Deane and Jack Wells, who moved over to \ \estinghotrse station \WJZ -TV. Baltimore, last month. Wells' opening show chalked up the No. 1 ARB rating in his time period -a 41.7 per cent rating hike for the station against a month ago; while Deane's first program pulled down a 11.0 against the 7.1 chalked up by each of the other outlets.

According to a Westinghouse analysis of the ARB ratings, Deane is now, reaching 50 per cent more people than he did on radio, thus pointing up the increased value (to artists, labels and publishers) of a disk plug on his new TV show. Another top -rated TV deejay is Milt Grant. R'TTC, Washington, D. C., whose latest rating hit 18.3, reportedly the highest rating ever

creased inroads into live national TV this year. Patti Pages "Big Record " - on CBS -TV,' features a different deejay (selected by show's sponsor Pillsbury) on the show every other week. The jock chats with Miss Page about the record business and delivers a Pillsbury comsnenial.

Doubling on TV Also errs- much present in the

live network TV picture is Ilossard Mkt, \\'1ND, Chicago, who emcees "Club 80" (a daily live variety show) over NBC -TV. Art Ford, WNEW, New York, and Bill Williams, same station, are both doubling between radio and their own live music TV shoss-s over WABD, New. York. Ford hosts "Greenwich Village Pam," while Williams helms Latin American music seg. Tom Edsv -ards, WERE,

w

"Amn.caw Iendstentl" f s r m s la above' is as familiar as it is suc-

cessful- teener, dance to latest pop

sets. tt has been outdrawing sapose- tion programs. both locally and on

network. by from three to era to

seven to one. Th youngsters shown here ants handpicked by Clark's production staff. In gong from local Pe

network 'fetus. lints change was

made. Clark, however. now refers to record sales in other areas. Checking the program scheduled 'right, with

Duck Clark while th show is being sued is Tony Mammarella, producer of American Bandstand."

rcceiced by a local live program in the Capito) city.

Low Frequency Plays Altho practically all record pro-

motion men are enthusiastic about the salue of T\' deejay plug - local or national -some consider it a mixed blessing. For instance, Buddy Basch, a key free -lance promotion man in the East, points out that the tremendous impact of a 85- station plug on the Clark show (as compared to a relatively less spcctandar spin by a local radio jock) is balanced out by the fact that a TV jock seldom plays a disk more than once a week (more than that is deemed poor programming), whereas a radio deejay will provide a sustained play over several days--often on a daily. multi-spin basis.

Makes the Hits Dealers and distributors In the

New England area are enthusiastic about Jim Gallant, who has emseed "Bandstand" over WNHC -TV. New Haven, Conn., for the past year. Claiming that the area is now "a kick -off spot" for ncss' records. one kcal distributor commented, "The Top 40 radio stations program the bits but Jim makes them.

Decjays have also made in-

FLUID SITUATION

ClevcLand, erasers local eu stry and western video program in that city.

15 City Package On 'he regional level. the 'Top

10 Dance Party," a syndicated Vic-

tor le Richards package, is currently carried in 15 different cities, The TV show features local jocks as emcees and a record !top format. with, each station following a gen. eral programming blueprint sent out weekly by Victor á Richards.

-Package, created by writer -producer Alan Sands and executive producer Vic Lindeman Jr includes detailed outlines for games, merchandising features and contests, with Victor á Richards pro - siding the prizes in most cases.

"Top 10 Dance Party" is currently aired by the following sta- fions and jocks: John Stuart. WCDA. Albany, N. Y.: Ray Mer - cier, WCSH -T\', Portland, Me.; Pete Griffin, WDEF -TV, Chatta- nooga; Marge Borg, WDYI -TV, Jackson, Tenn.; Wink Martindale, WHBQ -TV, Memphis; Al Metier, WHEN -TV, . Detroit; Ty Boyd,

Durham, N. C:; Les Lmpson, KOTV, Tulsa, Okla.: Ray Curtis, \\DAM -TV Hattiesburrgg


NOVEMBER 11. 1957

No Set Rules on Top 40 Question Si

Individual policy dictate of the sceek each one of the four progrentnling ee roues at Storz stations programs three hours competitise market of "Top 40" hits by the members.

The list changes once a week, ,

Stewart said, and is obtained thru esclusive tie -ups with disk dealer in all the cities covered.

"Sure see program to reach the teen -agers at those hours," said Stewart. "but just as important, there are a lot of people driving home from work during that period, and we try to reach them too. Stewart pointed to top ratings in all four cities as proof of the importance of programming hits.

The McClendin group in Texas, with headquarters in Dallas, is one of the nations strongest advocates of top -hit programming. The Dal- las station is one of the top outlets in its area.

Dealen Object One of the chief objectors to ti

Top 40 strategy, in some areas least, have been the dealers. TI chargesran that station's "Top 41

listings aere not always as a as they might be This, it

p resulted in stores getting or a very closely related theory records that had never been seems to hold sway. In each of ,q. mis was the case in Ault these cysts. the stations Involved where the dealers recently bands

together into an association whit is now providing a pooled br seller list for customers. it is bets made available to stations if tls want it. Stations in the entire mt ket area of Dallas now are all ge ting the same list from the deals group. Thus, the top -hit prograt ming continues with Mcaendin stations and others in the area, with one of the primary objections removed-

Non "Top 40" Successes There are. of course. numerous

examples of success with a non "Top 40" format. One of the top examples is \ NE V, Ness- York, one of the leaders in its market, which recently removed from its schedule the last vestige of a

Smaller stations forced to more free -wheeling format

By REN GREVATT NEW ' YORK-- \\irether or not

a station programs its musse on the basis of the so -called "Top 40" theory or any of its numerous variations seems to depend not only on the competitive situation in which a _given station happens to find itself, but on individual station policy with regard to jockey- freedom as well. These conclusions stem from comments of station management and jockeys on returns to The Bill- board's annual disk jockey survey as well as direct contact with spokesmen for surions stations.

Direction From Top it's notable for trample that

among the malts- station units, such as the Westinghouse. Storz and Mc- Clendin groups, the To 40 concept

are major market entities in their particular territories. In each case, too. tho individual jocks have built solid personal followings and enjoy at kart a degree of autonomy in their programming, over-all direction nevertheless comes from the t and guides the programming of all stations under the gdven wing.

Competition Forces Change On the other hand, smaller in-

depertdent stations, particularly where there is a lot of high - powered competition to face, are ocrasionalh moved to try something different. At least a few of these hase found a move away from the widely- employed Top Hits format an unusually successful one.

It must be stressed that there' numerical count of hit records. Pop are many variations of the-70131 singles are programmed generously 40" theory currency 'in vogue - thmout all deejay sega, but there ranging from tumid the clock pro- is no reference to any record's grarmning of hits -to the one, two standing at any givers time. or three hours of daily hit singles( A more ment and impressive down .ta,sewives

Lire Pops "Top 40" is o the once -a -week_ format -1 example -of the refugee

\\' 'NJ in Bill Kalarud, national Program- Thm a gradual process the

coing manager of \Westinghouse, has reached a 100 per cent says that the Westinghouse sta- programming format, which fions all adhere to a loose policy eludes generous exposure of of Top 40 prop gramming, but to a soundtrack and original very strong cuit) of playing all bene. One whole day a kinds of music." According to Ka- fact, is givra over to a

land, each station devotes a err- shove album. At the time tain amount of time to the outrent ception the new programming hit singles, but none actually nun. promoted via free monthly ber the disks. "The Top 40 r re- gtamming schedules offered to tents the best of the crop and it tecers The demand for these doesn't make any difference reportedly grown to many c whether its No. 1, 10 or 40, says sands, to the point where the Kaland. (Continued on page 48)

To the charge that "Top 40" Kal programming appeals to teen

ARE STARS a Kaland has a nick answer. "In the morning hours there are no teen -agers to 'Peak of in the ON TV HOPS audience. Still we rate high in

those beurs- The truth is that many NEW YORK - The success o!

housewives hike pop hits too. No local and network TV deejay shows

housewife wants be 'memory- has sparked some interesting side

toned' death. They dont want i

effects For instance, Buddy to be ide..

Many that they are get-

Deane, WIZ-TV. Baltimore, re-

top hits just like the teen -agers do. lm commit-

we also have found out, aecordùugitee of teen-agen on the show have

to surveys, that at no time do become stars in their men right-

-teen -agers form a maximum &soug after for autographs and

more than 20 per cent of the total outside disk ho appearances

audience.» Other T\ jocks including ABC

.Westinghouse gets its luit data TV's Dick Clark, note similar midi -

from exclusive dealer reports, trade- ente reaction to regadars on their

paper charts and station manage- shows. In some areas distributors

ment and jockey opinion, accord - are actually contacting the teen -

ing'to Kaland. age panelists to plug their new re-

By the Numbers leases- 'Now all we need.. said

Bill Stewart, of the Storz poop one Tin Pan Alley cyuuic, is for

of stations, headquartered in one of the kids to set up his own

Omaha, Neb.;aaaays that each day publishing company.'



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING MIDI 31

THE PAST YEAR

No Lack of New Talent on Disks

New nacres, new voices crowd the hit record roster

In musical trend. Rock maintains leadership

By HOWARD COOK

Many disks by new talent

reached the best selling charts this y ar. Some of these were one -shot

^3Ffafrs oc'cwingg dining the height of a trend; others were by artists who have since had more successful platters.

The Calypso Trend Calypso was the rage at the-start

of the year, but despite the large .olome of songs recorded during

the brief trend, few became best sellers, and except for Harry Bela - fonte, the calypso period did not produce artists with a solid disk following. Some of the records that became hits were "Banana Boat Song' by the Tarsiers; "Cindy, Oh Cin y," by Vince Martin, and "Marianne' by Terry Cilkyson. Bel - afonte followed his "Banana Boat Dos 0 "' with "Mama Look -a Boo- boo" and "Cocoanut .Woman." There was a slight flurry of Ha- wajian- rocker platters this summer, but this trend was also short- lived.

Rock Strong By far the most significant and

best selling records were those in the 'music with a heat" category - the rockabilly and the rocker.

. While then- were many new artists also failed to repeat their initial

disk successes thus far, several new talents have des-eloped into important recording personalities.

In the rockabilly category there were one -hit platters by Jimmy Bowen ( "I'm Suakin" With You"), Eddie Cochran ("Sittin' in the Bal.

.a _tbny. ), Ken Copeland ("Pledge of Love "), Johnny Dee ( "Sittin in the Balcony ), George Hamilton IV ( "A Rose and a Baby Ruth "). Son- ny Knight ("Confidential"), Mitch- ell Torok ('Pledge of Love) and Leroy van Dyke (Auctioneer").

Repeat Hits New talent during the past year

s. who have proven to be more than . one -disk artists include Paul Anka

with Diana" and his current contender. "1 Love You, Baby"; the Everly Brothers who clicked in all markets with "Bye Bye Love" and are following suit with their pree-

w ant hit, Wake Up, Little Susie . Charlie Gracie who scored with

"Butterfly" " and "Fabulous," and Hunter, who had big ones

t n t. "Youñ& Love" and- "Ninety - Nine Ways.

Ferliu /flaky achieved disk star- dons with "Cone" and is currently going well with "Fallen Star." Son-

, ny james followed "Young Los-e" with "First' Date, First Kiss, First

eve" "Party Doll," "Rock Your Little Baby to Sleep" and current beg seller, "Hula Rock," were successes for Buddy Knox. terry Lee Lewis has a tri- market hit with his waxing of "Whole Lotta Shakin' Goiri Oa" Young flick star Sal Miners clicked with "You Shouldn't Do That" and "Lasting Love."

_ Ricky Nelson had three straight with "Teenager's Romance "You're My One and Only Lové and bin current hit, "Be -Bop Baby." Jimmie Rodgers had a No. 1 best ocher with 'Honeycomb" and has another strong side in his latest recording, "Kissers Sweeter Than Wine." Tommy Sands had big sellers with "Teenage Crusts "My. Love Song" and "Coin' Steady." Many of the above platters are or were hits in all three markets.

Most of the new artists Who clicked with rocker or rocker -blues styled disks had simultaneous pop and r. &b. best sellers. These include Donnie Elbert with "Have f

hoed'"; Thurstop Harris, who is

currently riding with "Little Bitty Pretty one "; Dale Hawkins, who made it with "Susie -Q" and is presently coming on strongly with "Baby Baby," and IIuey Smith, who had an r.&b. smash with "Boekio' Pneumonia and the Boogie \Voogie Flu."

Country Field Difficuk The c. &w. field has been per-

haps the most challenging for new artists. For the most part, records by established stars have dominated the c. &w. best selling chart, However, there are some who managed to crash dins with hits. Bobby Helms' first platter. "Fraulein," is

still selling well, and his waxing of "My Special" Angel" is currently on both the c.&w. and pop charts. Marvin Rainwater had a dual -market hit with "Gonna Find Me a Bluebird," . and Warner Mack, whose "Is It Wrong ?" became a c.&w. hit, appears to have a pop and c.&w. hit with his latest effort, "Roc -A- Chicka." Other new artists who have or have had both pop and c. &w. best sellers include the Everly Brothers, Jimmie Rodgers, Paul Anka, Felt," Husky, Sonny James and Jerry Lee Lewis.

New Groups Several new groups come up

with hits daring the past year. "Lit- tle Darlm'" was a big pop and e &b. platter for the Diamonds, and the recording of the tune by the Gladiolas also went well in r. &b. markets. The Crickets clicked in all fields with "That'll Be the Day," Johnny and Joe had an r. &b. and pop smash with "Over the Moun- tain." "Searchin'" was also a dual market click for the Coasters, The Del Vikings scored with their first effort, "Come, Go With Me," and followed drat hit with "Whispering Bells." This, too, was a best seller in op and r. &b, marts.

Others with pop and r. &b. hit platters include the Five Satins with "To the Aide," tine Five Roy - ales with "Think," and the Mello - Tones with "Tonight, Tonight,"

New groups who currently have hit platters going are the Tune Weavers ( "Happy, Happy Birth- day, Baby"), the Rays ( "Silhouet- tes"), Joe Bennett and the Spar - kletones ( "Black Slacks") and Lit- tle Joe and the Thrillers ( "Pea- nuts a

Pop Ballad Clicks Tho most of the hits were in the

rockabilly or rocker class, the best selling chart has shown hits by art - tists whose successes were styled more along the lines of the "old" pop ballad without traces of the rhythm and blues or rock and roll influence. During the early part of the year, Joe \' alino had a big one with "Carden of Eden," and Randy Starr clicked with "After School." Russ lilamiltor's "Rain- bow" is still a best seller, and Sam Cooke has the hottest disk going by a new artist with his smash recording of "Your Said Me Johnny Mathis had three best sellers at the same time with '"Wonderful, Won- derful." "It's Not for Me to Say" and "Chances Are," which is currently among the top 10.

At the moment there are several records by new artists that appear good possibilities to become best sellers. These are "Plaything" by both Ted Newman and Nick Todd, "Back to School Agaiis" by Tinsmie Rodgers, "Moonlight Swim" by Tony Perkins, "The Joker" by Bill' Myles, and "Race for Time" by Jerry Arnold.

Distaffer Hits While male artists hare been the

most successful among the newcomers, a few chicks have happened this year. Bonnie Guitars "Dark Moon, was a big one, Patsy Cline scored in pop and c.&w. markets with "Welkin After Mid-

night," Brenda Lee had a hit c. &w. di with "One Step at Time." Jodie Sands' "Wills All My Heart was a successful effort, and Nancy 'Whiskey made it with "Freight Train"

Jane Morgan; the Shepherd Sis-

ters, Della Reese and the Bobbettes have or had hit disks with their respective eecdrdings of "Fascina- tion," "Alone, ". "And That Reminds Me" and "Mr. Lee." Margie Ray- burn seems a strong be to -reach the best selling league with "I'm Available -" Janice Harper made ass impressive debut with "Bon Voy- age," Carol Janis came close with "Rebel," and "Eighteen" established Connie Francis, Lillian Of- Fitt had an r. &b. success with "Miss You So." Ann Cole's success was "In the- Chapel." Jill Corey clicked with "Love Me to Pieces." Debbie Reynold's "Tammy" was the only disk fern star to reach Ilse No. 1

position. From this crop of disk talent,

the jockeys have selected their favorite new recording personalities. Johnny Mathis was voted the favorite male artist; Jill Corey was selected as the new feat favorite, and the Everly Brothers were picked from the new groups. A

complete list of jockey favorites appears elsewhere in this issue.

JOCKEY CIRCUIT

Talent Tours Pose Problems

Talent glut takes big piece of air time in big markets

Exposure on the jockey level held indispensable

By PAUL ACKERMAN Deejay tors by artists continue

to be a prime source of disk ex-

ploitation, but the mapping out and executing of such tours require more thought and subtlety than was the case years ago. Years ago there were relatively few labels of consequence and fewer artists. Therefore it weas relatively a simple matter to land air time.

Not Enough Time Today, particularly in those cities

which are key record areas, the placing of artists on deejay programs has become a tough problem. Artists tend to congregate in

such territories, and as willing as

Another group that made It for the first time this year was the Crickets, Their "That'll Be the Day" was hot in I fields -pop and r.tyb. Tir Brunswick artists range in age from 18 to 21.

SURVEY STATIC in the Popularity and Sety-

ice Poll, results of which are found in this issue, disk jockeys were asked to comnsent on any aspect of the business. Here with are gleanings from the poll questionnaires:

RIDIN ON NAMES: Becky Walter, KNIBC, Kansas City, Mo" gets the feeling that the artists with the most talent are passed up in favor of no- talent big names. Says Bucks: "Promtionscise, talent is passed over in favor Of someone who has made a name for himself rñ a field other than music. Th4 record company wants to ride on the nante instead of pushing people with real talent."

"Could be," writes R. Ii. Verdon, KFBC, Cheyenne, \Vyo.. "that I am trying to buck a trend, but I can't quite get as excited about rock 'u' roll as most. Dixieland, yes . ,

but rock 'n' roll, no.'

LADY B. (Francis A. Belcher), \1'TOR, Toledo, hasn't time to work out programs. She lets her listeners do it. "I own and edit The Bronze Raven, local Negro weekly," says Lady B, "and I seldom hear too many records. My show is

practically all request."

'DRIVING ADULTS AWAY ?:

Carl Barry, WFOB, Fostoria, O believes jockeys could improve the tastes of the record- buying public. "Today's youngsters don't even know Glenn Stiller existed, It seems as rho the jockeys are in the record selling business instead of the en- tertainnseot business. Tile}' are all trying to sell more odd -ball records and are driving away their adult audience by doing so. AU of which adds up to hurting this business called radio and helping television:"

NEWSMAN'S APPROACH: "I (Id my show," says Bob Adkins, KEED, Eugene, Ore., "just like a

newsman does his show. I devote my time to fresh singles and albums that people are buying. ('only layy

the oldies when they are given fresh interpretations by current artists:"

EMPHASIS ON SOUND: Ron Wilner, WAVE, Baltimore, says his outlet has been building a reputation in the Baltimore market with a general, over -all quality sound, pitting no particular emphasis on any one record. Most of the quality music is found on LP's. Ron believes.

"Emphasis on new material," says Steve Battrev, KZSU, Stanford, Calif., "wills a 50 -50 balinee of top sellers and new releases.. Inters'oveu with particular artist programming and album works is the most effective mixture for my current audience:`

PAYOLA PATTER: Lynn Hig- bee, KRMC, Tulsa, Okla., is sick of healing about payola "i don't know anyone who getting it," he says, "and if the big boys on the East and West coast arena are getting IIt, I wish they'd keep quiet about it. It sure doesn't add anything to my stature in Tulsa."

"I have always been fair," says Bob Bennett, WDOG Marine City, Mich., land listened to evey record received. Of these, perhaps half or more are discarded. This is done only because of poor work by the artist, or improper lyrics. I will play any record by any artist that is sang well, rrcor led properly and is something I think my listeners would enjoy hearing."

WHERE'S THE fAZZ?: Dick Kneipp, WGAL, Lancaster, Pa., has to play his own disks. Say's he: "As ever, there is a dearth of jazz sent to us. While it's true the management requests that I play less jazz than I am wont to, I still play more than anyone in our area. They're

the jockeys might be, there is often not enough time to take care of rill the talents.

Mike Conner, who during his years with the Decca Record Com- pacy, did much to establish the pattern of deejay exploitation, states that the artist tour is as important as it es-er was. Conner, who opened his own management and promotion office on the Coast about one year ago, points out that deejays receive over 100 disks a week. "They cannot expose them all, and the newer artists will often be lost in the shuffle.. . Even if a local distributor is on the ball, he may be handling many labels, with the ro- snit that he cannot properly promote all the artists."

Exposure Pays Off The result, says Conner, is that

a disk often doesn't see the light of day. "But if the artist tours the deejay circuit, some exposure is guaranteed. . . . This will often pay for the expense of cutting the sre- ord and sometimes will do much more."

Both Conner and disk promotion man Jim McCarthy agree that even if no tine is available for an Inter- view, the artist nevertheless does himself and his label a lot of good by jockey toms. A contact -at the very least -is established with jocks and librarians at the social level, and this will lead to record exposure. Too, both point out that the artist derives a ceinulative effect from such a contact. His suc- ceeding disk is more likely to get more plays than if he had not visited the deejay.

McCarthy notes that radio station management often clamps dosvo when there are an excessive number of interviews oar deejay programs. The problem in certain key cities is a very real one, Mc- Carthy says -particularly when a station loses one or tiro commercials as a result of a 15-minute in- terview. Many important programs McCarthy added, nosy decline to intet'iew all but the most impor- tantnames. But this doves not lesson the importance of deejay tours -just dropping in to sty hello is extremely valuable"

Jockey Rivalry McCarthy noted that rivalries

between stations have also added to the problems of the record promotes. Some deejays refuse to in- terview an artist who lass appeared on a rival station or refuse to spin a record which another station received first. These oll call for sub- tle handling.

In sum, it mss' be said that the growth of the bisùuess In the last five years, with its myriad Lapels and artists, with indie labels making the best selling charts constantly, has posed new problems in connection with deejay tarn. But the desirability and necessity of such tours remain undiminished

mostly mi own records, as we get precious little.'

FILL THE CAP: it mas' sound like a- testimonial, but Dick Bou- chard, \VNRI, Woonsocket, R. 1.

says he looks for The Billboard every week for record previews, especially Spotlights. He says they sometimes miss some of them and that The Billboard fills the gap for him. lin programming, he believes, the top lunes hold the adult audiences if the heavy rock 'is' roll is

left out.

DEMOS FROM PUBBERS: not a personality." says Ray Gross, \TRKD, Rockland. Me "just a guy who tries to play what my listeners want to hear. The increasing number of single subscription des

(Continued on page 48



32 MUSIC -RECORD PROGRAMMING GUIDE THE BILLBOARD NOVEMBER 11. 1957

THE BILLBOARD TENTH ANNUAL DISK JOCKEY POLL e,

FAVORITE RECORDS Personal choices of disk }ockeys for Iho

period January I to October 31, 1957.

Position Recording

1 TAMMY. Debbie Reynolds

2 AROUND THE WORLD, Vider Young

3 ROUND AND ROUND, Perry Como

4 LOVE LETTERS IN THE SAND, Pal Boone

5 AROUND THE WORLD, Mantovani

6 FASCINATION, Jane Morgan

7 OW CAPE COD, Patti Page

8 SO RARE, Jimmy Dorsey

9 IT'S NOT FOR ME TO SHY, Johnny Mathis

10 TRUE LOVE, Bing CrosbyGrace Kelly

11 WONDERFUL, WONDERFUL. Johnny Mathis

12 CHANCES ARE, Johnny Mathis

13 BYE, BYE LOVE, Evenly Bros.

14 FASCINATION. Dick Jacobs

15 TAMMY, Ames Bros.

16 YOUNG LOVE, Sonny James

17 AN AFFAIR TO REMEMBER, Vic Damone

18 MY HEART REMINDS ME, Kay Starr

19 AROUND THE WORLD, Perry (orno

20 ALMOST PARADISE, Roger Williams

Label

Coral

Decca

RCA Vidor

Dol

London

Kapp

Mercury

Fraternity

Columbia

Capüol

Columbia

Columbia

Cadence

Coral

RCA Vidor

Capitol

Columbia

RCA Victor

RCA Victor

KAPP

FAVORITE FEMALE VOCALIST Position Female Vocalist Label

1 PATTI PAGE Mercury

2 DORIS DAY Columbia

3..... ELLA FITZGERALD Verve

4 SARAH VAUGHAN Mercury

5 JUNE CHRISTY Capitol

6 PEGGY LEE Capitol

7 DINAH SHORE RCA Vidor

8 JO STAFFORD Columbia 7

9 KAY STARR RCA Vidoc 9

10 EDYIE GORME ACE-Paramount

1956

2

3

8

5

4

FAVORITE MALE VOCALIST Position M]le Vocalist label 1956

1 FRANK SINATRA Capitol 1

2 PERRY COMO RCA Victor 2

3 PAT BOONE Dot

4 NAT KING COLE Capitol

5 JOHNNY MATHIS Columbia

6 EDDIE FISHER RCA Victor 7

7 BING CROSBY Capitol

8 ELVIS PRESLEY RCA Victor

9 TONY BENNETT Columbia

10 HARRY BELAFONTE RCA Victor 9

4

3'

ALBUMS

'L:i'i,'i:'.'ï'_r++i2'PI.r

Jockeys pick an -round favorites

Position Album Label

1 A SWINGIN' AFFAIR, Frank Sinatra Capitol

2 LOVE IS THE THING, Nal King Cole Capitol

3 WE GET LETTERS, Perry Como RCA Victor

3 AROUND THE WORLD IN 80 DAYS, Sound Track....Decca

4 WONDERFUL, WONDERFUL, Johnny Mathis Columbia

'S WONDERFUL, Ray Conifl Columbia

6 MY FAIR LADY, Original Cast Columbia .-"'", 7 SONGS OF THE FABULOUS 50's. Roger Williams ....Kapp 8 JACKIE GLEASON PRESENTS VELVET BRASS Capitol

9 LET YOURSELF GO. Nelson Riddle Capitol

10 DANCE TO THE MUSIC OF TESTER TANIN Epic

11 WHERE ARE YOU? Frank Sinalra Capitol

12 HIGH SOCIETY, Sound Track Cap'

13 RING AROUND ROSIE, Rosènsary Gooney

and the tubs Columbia

14 MARVELOUS MILLER MOODS, Glenn Miller Army Air Force Band RCA Victor

15. .FOUR FRESHMEN 8 FIVE SAXES, Four Freshmen.. Capitol

16 CALYPSO, Harry Relatante RCA Victor

17 FOR DANCERS ONLY. les Elgart Columbia

18 NOW HEAR THIS, Hilo s Columbia

19 DAY BY DAY, Doris Day Columbia

20 ElIA FITZGERALD THE

SONGBOOK Verve ti

ALBUM ARTISTS Position Artist Label

2

FRANK SINATRA

PERRY COMO

Capitol

RCA Victor

3 NAT KING COTE Capitol

/ 4 JOHNNY MATHIS Columbia

5 PAT BOONE . Dot

6 H1 HR OS Columbia

7 HARRY BELAFONTE RCA Victor

8 NELSON RIDDLE Capitol

9 RAY ANTHONY Capitol

10 EYDIE GORME ABC-Paramount

11 ELVIS PRESLEY RCA Victor

11 PERCY FAITH Columbia

13 JACKIE GLEASON Capitol

14 RAY CONIFF Columbia

14 ROGER WILLIAMS Kapp

14 FOUR FRESHMEN Capitol

15 ELLA-FITZGERALD Verve


17 EDDIE FISHER RCA Vidor

18 DORIS DAY Columbia

19 PATTI PAGE Mercury

20 LES ELGART Columbia -+-t



NOVEMBER 11. 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE 33

MANY '

THANKS FOR ALL T

\ ' Y ÿ i / \

i / -_, é/.

.. \

/ r

- PERRY COMO

ivy 708 47120 - 7050

e RCATICTOR 0`, .. . . .I. o ro, ., .. ,

GENERAL ARTISTS CORPORATION NEW YO.K CHICAGO

EYEETY MILL. CINCINNATI DAMA. IONOON



34 MUSIC -RECORD PROGRAMMING CUIDE THE BILLBOARD NOVEMBER 11, 1957

°MQt AS, ho-t .. .

"ALL THE WAY" #3993

from the Paramount Picture

"The Joker Is Wild"

from the album

"A Jolly Christmas from Frank Sinatra" W 894

The Sound Track Album from the Columbia Picture

"PAL JOEY"

SiKceiteltp ltaKñ

W 912

B I C O D 3



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORO PROGRAMMING CUIDE 3$

CURRENT RELEASE

CAPITOL MI

PERSONAL MANAGEMENT.

Gray Gordon -Mel Shauer 87 West STtk St_ New York, 19, N. Y.

GIBSON

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cD *3.. o Q* y h n, VÌ ° Qir'J Au,.. °L)r k'oT % ! '.. RU. "" 4 +.

Latest release

GOT A DATE WITH AN ANGEL

bow THE LORD WILL UNDERSTAND

Coral #9 -61886

Exclusively

CORAL

RECORDS

Bookings

Joe Glaser Associate Booking Corp.

745 Fifth Ave.

New York City




The Billboard Tenth .Annual Disk Jockey Poll

ALL-TIME STANDARD

RECORDS

Position Recording

I STAR DUST, Artie Shaw RCA Victor

2 SEPTEMBER SONG, Walter Huston Decca

3 OVER THE RAINBOW, Judy Garland ....MG-M and Decca

4 IN THE MOOD, Glenn Miller RCA Victor

5 VAYA CON DIOS, les Paul F. Mary Ford Capitol

6 BEGIN THE BEGUINE, Artie Shaw RCA Victor

7 LISBON ANTIGUA, Nelson Riddle Capitol

8 WHITE CHRISTMAS, Bing Crosby Decca

9 MOMENTS TO REMEMBER, Four lads Columbia

10 TENDERLY, Rosemary (looney Columbia

I I SOMEONE TO WATCH OVER ME, Ella Fitzgerald ...Decca

12 .... FLUE TANGO, Leroy Anderson Decca

13 ..GREEN EYES. Jimmy Dorsey Decca

14. .YOU YOU YOU. Ames Brothers RCA Victor

15 SONG FROM MOULIN ROUGE, Percy Faith Columbia

16 FRENESI, Artie Shaw RCA Victor

17 TWELFTH STREET RAG, Pee Wee Hunt Capitol

18 UNCHAINED MELODY, Les Basler Capitol

19 TILL THE END OF TIME, Perry Como RCA Vidor

20 BOOGIE WOOGIE, Tommy Dorsey RCA Victor

21 THE GIRL THAT I MARRY, Frank Sinatra Columbia

21 STRING OF PEARLS, Glenn Miller RCA Vidor

23 OPUS =1, Tommy Dorsey RCA Vidor

24 SECRET LOVE, Doris Day Columbia

25 AUTUMN LEAVES. Roger Williams Kapp

26 LITTLE BROWN JUG, Glenn Miller RCA Victor

27 SENTIMENTAL JOURNEY, Les Brown & Doris Day. .Columbia

28 STAR DUST, Nat King Cole Capitol

29 IT HAD TO BE YOU, Harry James RCA Victor

30 TUXEDO JUNCTION, Glenn Miller RCA Victor

label

FAVORITE BANDS Position Band label 1956

1 LES ELGART Columbia 2

2 RAY ANTHONY Capitol 3

3 LES BROWN Capitol, Coral 1

4 NELSON RIDDLE Capitol - 5 RAY CONIFF Columbia - 6 RALPH MARTERIE Mercury 9

7 STAN KENTON Capitol 4

8 PERCY FAITH Columbia

9 GLENN MILLER RCA Victor

10 LES BAXTER Capitol

ACTION, CAMERA

D.J. Role Widens As H'wood Calls

Expect many new deejay faces to tonne before cameras in future

Two way promotion seen for the pic and for the jockey

HOLLYWOOD--The appearance of disk jockeys in motion pic- lures appears to be substantially increasing, and with a heavy slate of music films scheduled for the cameras in 1938, it's safe to assume that a good many new d.j. faces wiU appear on the screen.

New Jockey Awareness While the use of the disk jockey

in motion pictures is not necessarily new, there s little question that Hollywood producers are more cog - nizant of the promotional value of the jockey than ever before and that they re quick to take advantage of it. In the case of a theatrical release specifically dealing with music, such as was the case with a flock of rock and roll films recently released, it was almost axiomatic that a film include any number of d.j.'s. In a good many instances, some jockeys have appeared in pseudo -dramatic roles in theatrical and television films.

Promotion Value The prime example, of course, is

the appearance of disk jockey Alan Freed in a number of r.tl-r. pictures produced recently by Sam Katz- man. Freed not only appeared in the filins, but croseed a number of rock 'n' roll stageshows in connec- tiny with the film showing. Fred's reputation as one of the nation's

¡top r.fer. d.j.'s and his appearance in the film and on stage infinitely

I influenced the box office at New York shavings.

Universal -International recently inked mare than a half dozen of the nation's top d.j.'s to walk -on parts in air upcoming comedy starring Martha Hayer and Dan Rowan and Dick Martin. D.j.'s included Ed Bonner, Bill Randle, Buddy

¡ Deane. Ed NicKenrie. Art Fallan. Bob Clayton. George Singer, Paul Berlin and Bill Dawes, all of whom will shortly apps -err in "Once Upon a Horse."

Howard Miller will soon be seen in 'The Rig Beal "; Rill Rancle did several scenes for the upcoming Tommy Sands ph, '"The Singing Idol "; Alan Freed appeared in "Rock Around the Clock, while other d.j.'s such as Johnny Grant, Al Jars, Dicks \Vhittinghill, etc., have frequently appeared in filins.

Competent Actors Above and beyond the fact that

the lockets are personalities them-

Dale Hawkins is still another newcomer on the hit record scene. His "Susie - Q" mado it in both the pop and !Jab. fields, and his "Baby, Baby" is coming on strong. Checker regards him at one of its strongest properties.

selves and command a sizable audience, the producers have come to realize that the d.'. s are com-

petent

actors. Most of the jockeys have been around show business

enough to turn in a creditable job before the cameras, altho they may only be acting a familiar role.

The studios take advantage of the d.j.'s appearance at the local show -date level by further exposure when a film is finally released. The jockey- ttmed,actor will not only promote the film. but in good marry cases his fellow' d.j.'s will co- operate via numerous radio plugs. The promotion is further carried dowel to the exhibitor level via marquee and newspaper advertising, and stage appearances, all making mention of the d.j.'s appearance in a fihn.

Vital Link M -C -M Repords has hug pio-

neered in c. f. exploitation at the exhibitor level in furnishing thee-

Paul Anka, young 116 years) Cana- dian composer- singer, has repeated his initial success on "Diana" with "1 Lora You, Baby," current contender for Best Seller honors. ABC - Paramount expects "Diana' to hit the million -seller mark.

sally details how they can obtain d.j. exposure.

The d.j.'s vital link with music and the commanding idience he holds is a recognised commodity aiming Hollywood film producers. For the jockey, it's additional exposure and income and' a healthy plus at the box office for the fers information kits which graphi- producers.

Jocks Not Playing Disks They Prefer

By BILL SIMON There's little doubt that disk

spinning nu a profession holds great appeal for thousands of young music fans who would consider nothing more ideal than being able to make a living from their hobby.

What most of them don't realize is that a very big percentage of the currently employed deejays do not play the disks that they themselves prefer.

in fact, if the jocks themselves had full sway, their personal preferences indicate that the radio audiences would get a much higher degree of ballads, slick instrsuncntals, dance hands and jazz.

Want Freedom {nnmm rats gleaned from this

year's crop of poll questionnaires indicate considerable straining on the part of jocks to free themselves from "the rock and roll strait- jacket." Spinner after spinner wrote gleefully that his station was de- emphasizing teen favorites in favor of ballads. standards and particularly albums.

The feeling is widespread in the field that the major companies could and should take more initiative ìu the matter of influencing popular tastes. "Why. asked one Wisconsin jock," don't the majors and their distributors use

majors

huge advertising and exploitation power to sway buyers to a more listenable sound ?"

Job as Salesmen Others felt that their fellow

lacks could be the most effective salesmen for more "mature" music. There were several pleas for spinners to consider themselves more as "entertainers' than as "record salesmen." Said Carl Barry. of WFOB, Fostoria. O.: .They are all trying to sell more odd -ball records and are driving away -their adult audiences by doing so. All of which adds up to hurting this business called radio and helping television."

At 1VA1'L'. Baltimore, deejay Ron Wilner cited albums as "con - venient, but also as insctri? g consistent high -quality entertainment.

A spokesman for WJBO, Baton Rouge, La., claimed for his station the biggest audience in the region, over four competitors all of whom feature rock and roll heavily. WJBO has lowered the boom on the Big Beat. KANN. in Sinton,

Tex., has, according to Ernie Wood, cut down from a hemy r.okr. schedule to a concentrated three limns daily in the late afternoon. But others have been more drastic. Lee Leonard, at \VIMA, Lima, O., changed after a local survey revealed that 85 per cent of his audience was in the 23 to 45-year -old- age group. -

A large number of jocks grew up on jazz and remain hip to the idiom, but a good many of the jazz releases which they receive from the companies end up in homes rather than station libraries. Despite the fact of huge sales amassed in the past several years by jazz albums, radio continues to regard the idiom as "non- cotpmercùd.' Jazz segs usually are short, late - hour binges for spinners who have paid their dues in the earlier hours with longer rhythm and blues or rock and roll slows. They expect and get little remuneration for these, but regard them as good for the sold.

The average jock is and always has been a fancier of the big dance bands. Ile longs wistfully for their redo.

Buddy Knox is ono of the more fortunate newcomers who has had multiple success. "Parry Doll," "Rock Yorre Baby te Sleep" and currently. "Hula Rock." have made Knox a hot property for the Roulette label. Be-

sides one- nighters all over the country, Buddy ha: been seen at the Brooklyn and New York Paramount theaters and

on the Ed Sullivan TV show.



NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE MP

1

Management Exclusively

BERNIE COLUMBIA

LANG RECORDS

Current Release

PINK SWEATER

ANGEL

TEXAS

TAMBOURINE COLUMBIA 41002




challenge

SIDE 1

JINGLE BELLS (Arr. Cotl cornet)

SILVER BELLS I ivinpston yons)

HERE COMES SANTA CLAUS

¿ AurryHoldemon)

UP ON THE HOUSE TOP (Atr. Cor( Cotner)

Cod Corner Orchestra and Chorus

SIDE 2

RUDOLPH, THE RED -NOSED REINDEER

(Johnny Morio)

SANTA CLAUS IS

COMING TO TOWN (Hovers GMespie-Coott)

SLEIGH BELLS (AUtryCorr)

O LITTLE TOWN OF BETHLEHEM

SILENT NIGHT JOY TO THE WORLD

(Arr. Cori Corner) Carl corner OrMth.

and Chores -

All new ultra Hi Fidelity recordings

* NUJ *

"Here Comes Santa Claus" "No Back Door to Heaven"

"Rudolph, the Red -Nosed Reindeer" "You're the Only Good Thing"

ch '1010

Challenge

ch ,:1009



NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMINO GUIDE 41

4Adreat4 SA#TE' 17/i Die ait+IS

DICK

HYMAN At The Organ -

and

SAM (THE MAN)

TAYLOR On Ted

THE

PEANUT

VENDOR (EI Manhero)

and

WALK WITH ME

linurnow STILL SOCK SEILER

CONNIE

FRA!US d

MARVIN

RAI NR T1U

OF DOVE K12555

on 45 & 78 rpm

JONI JAMES 1 GIVE

YOU MY

WORD

NEVER

TILL NOW (From the MGM Prod.

"Rointre County ")

1412365 en 45 t 71 RPM

Keep Your Eyes And Ears On These

Potential Hits !

HELEN CARR

MARVIN RAINWATER NEW SMASH P" EASE

IT'S BEAUTIFUL

LOVE 5 A SERIOUS BUSINESS

K12578

DANNY WINCHELL

I DO, I DO

LOOK FOR LUCKY (I'll Be WMEor1Yov) I

STAR K12586 on 45 & 78 rpm

and MY LITTLE TREE.HOUSE

K12577

MURRAY ARNOLD

WAIL FLOWER DAS,/ ALL 6R.OWN UP

K12560 (ON 45 & 78 RPM)

QUARTET

MOONLIGHT K12530 on 45 & 78 rpm

THE CHARIOTEERS

I DIDN'T MEAN TO

BE MEAN TO YOU

THE CANDLES

K)2569

00-LA-LA! What a Sound Track Album!

MGM PRESENTS

A SOL C. SIEGEL PRODUCTION OF

COLE PORTER'S

LEs GZRLS GENE KELLY

MITZI GAYNOR

Starring

E3590 ST

KAY KENDALL

TRINA ELG




The Billboard Tenth Annual flak Jockey Poll

INSTRUMENTAL GROUPS

Position Instrumental Groups label 1956

1 DAVE BRUBECK QUARTET Columbia S

2 GEORGE SHEARING SEXTET Capitol 1

3 THREE SUNS RCA Vidor 3

4 ART VAN DAMME QUINTET Columbia 2

5 DICK HYMAN MGM 4

6 MODERN JAll QUARTET Atlantic 8

7 ERROLL GARNER Columbia - 8 SHELLY MANNE d FRIENDS Contemporary - 9 NORMAN PETTY TRIO Columbia -

10 LESS PAUL d MARY FORD Capitol 6

VOCAL GROUPS

Position Vocal Group Label 1956

1 FOUR FRESHMEN Capitol 1

2 HILOS Columbia 6

3 FOUR LADS Columbia 2

4 AMES BROTHERS RCA Victor 5

5 FOUR ACES Decca 3

6 McGUIRE SISTERS Coral 4

7 PLATTERS Mercury 7

8 EVERY BROTHERS Cadence

9 MILLS BROTHERS Dena 8

10 DIAMONDS Mercury -

MOST PROMISING

FEMME VOCALISTS

Position Newer Female Vocalists label

1 DELLA REESE Jubilee

2 JANE MORGAN Kapp

3 JANIS HARPER Prep

4 JODI SANDS Chancellor

5 SUE RANEY Capitol

6 BETTY JOHNSON Bally

7 EILEEN ROGERS Columbia

8 PATSY CLINE Decca

9 TEDDI KING RCA Victor

10 ANN LEONARDO Capitol

Nashville Gains As Disking Center

By REN CREVAIT NASHVILLE - This venerable

stronghold of the country and western music business has opened its gates wider and wider in recent months to record nun from ell parts of the country to the point where it is now established as one

Roulette star. Jimmy Rodgers. is another young artist who hit the big time last year. His "Honeycomb" hit the No. 1 soot on the charts. and his I ding. "Kisses Sweeter Than Wine." is another strong side. "Honeycomb" was a hot seller in the pop and c.bw. markets in addition to the r.bb.

of the major record making dent, r, -f the nation.

Hems' Schedule When the current %ear is osei

for et.unpfe. the Owen Bradtr+ +luth° facilities here will hase logged better than 350 separate record sessions for the' year 1957.

'This figures to close to a session a

day. Reliable estimates show that at kart 200 sttisio,,s will have bec. +nnductcd during the year in o ,

RCA Victor studios, the other for cutting center in the city.

Decca a Big Customer t nderscoring the un portance of

\..+brille in the re picture is the fact that Victor will debut its brand -new studio facilities during WSM's annual country as clambake on Thursday (14). hat - ther. Paul Cohen, country aber. chief of Decca Records, estimates that Nashville is now the number two disk center of the nation, second only to New York. Decca itself, with its heavy emphasis on country mords (more than 100 c.bcw. releases per year) is a prime customer for the Nashville studio facilities.

Victor Production Brad McCuen, Victor a.&r. exec,

estimates that close to 25 per cent of Victor single records are made in Nashville. This compares with an estimated 55 per cent for New York and around 20 per cent for Hollywood. He added that all Vic- tor country albums and about half

the label's sacred albums are produced here.

Ken Nelson, in charge of Capi- tol's country a.bcr. department, here for sessions, said that altho the great bulk of Capitol's recording work is -done in its Hollywood studios, Nashville still figures prominently In its disking schedule. According to Nelson, Hollywood produces between 00, and 70 per cent of oser -all singles. with Nash- ville accounting for perhaps f-5 per cent. Number of singles cut in New 3'ork is limited tu about 5 per cent, Stith those facilities primarily used for album work.

Columbia. Mercury Don Law, Columbia's country'

a.k,. head, said that the .great bulk of his according work was also done in Nashville, altho no over- all breakdown between the three centers was available for the label.

Meanwhile, Mercury, whose pop records hate been the product of New York and Chicago studios and whose contort/ disks have been net mainly by Peppy Dailey in Texas. fill its first Nashville session just 10 days ago. This was a disking elate for Nick Noble, who is strictly a pup ballad singer.

A Good Sound According to Art Talmadge,,

seeped in charge of Mercury a.bcr., For certain things, we think we

can get a sound out of Nashville we can t get elsewhere. and we're trying it out. Wove already cut

NOVEMBER 11, 1957

Decca artist, Warner Mack, had a strictly country hit with it It Wrong ?" but it looks as if he will bridge the country and pep fields with "Rock- A- Chkka." his latent effort. A Nashville native, W began singing in church, broadened his career with a deeiay pint at WVIM in Vicksburg.

like many better trained men s a n't possibly do,' was the way one put it. -

Another said that Mantis 11e bas developed as a recording cen because facilities are too clutt in New York and California. sides, they say, everybody gets. using the same musicians at all sessions did nobody gets a

sound. That's the charm ville especially right nowy-

Bobby Helms' first platter. "Fraulo.n." is still selling as well as his most recent side. "My Special Angel" has pined position on both c.trw. and pop charts. This rapid follow-up indicates that the country star has a

pretty solid potential on disks. He made his network TV debut as a

guest on the Ed Sullivan Show.

Nick Noble and sery shortly we're taking Busty Draper and tine Del Vikings to Nashville for sessions."

Tradestcrs now feel that Nash- ville offers not so much a different type of studio, but a different type of musician- 'Many of those guys can't read a note down there, but man, how they fall in on a session. They can follow what you want

Margie Rayburn is a girl with lots of experience and moderate success on various disk.ngs. Her most recent. "I'm Available." looks to be the that will do most for the thrush. seems a strong bet to make the Seller category with this Libetty w ing.

dicate, altho some fear was

voiced that sooner or Later N ville might develop the saune p

lems. "Then the scene n

change to Texas or New Ms for all we know, one disk added.

lance Harper. one of the chicks who

41/25 ., made it, had an impressive debut on

Prep with "Bon Voyage." Prep looks

The Bobbettea were among the new groups that clicked this year. "Mr. Lee" for action en Ins en's latest. "That's was the tune on the Atlantic label. The swinging. young group ranges in age Why I Was Born" and "Moonlit from 14 to 16.



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE

Thanks, DJ's, tor your

help on our biggest selling

album in many years.

"FRED WARING

VANIANS INE PENNSYI

Capitol W-8Á5

Fred

Hope you like our new Christmas LP

a RING

43

and

the

pennsylvanians

"HI -FI HOLIDAY"

Capitol 896

tour cities through Dec. 15, 1957

Been to

East Liverpool, Mile

Pittsburgh, Pa.

Baltimore, Md.

Washington, 0. (.

Rochester, N. Y.

Atlantic (Hy, N. J.

Washington, D. (.

New (asile. Pa.

Cleveland, Ohio

Columbus, Ohl,

Louisville, Ky.

Urbana, III.

Effingham, III.

0tiumwa, low.

Lincoln, Neb.

Aberdeen, S. D.

Bismarck. N. D.

Minot. II. D.

Billings, Monl.

Spokane, Wash.

Seattle, Wash.

Portland, Oregon

Corvallis, Oregon

Eugene, Oregon

San Jase, Cuit.

Berkeley, Calif.

Fresno, (Alf.

Tour Director

COMMAND PERFORMANCE

STATE DINNER. WHITE

HOUSE, WASHINGTON, D. C.

FOR

H. R. H. QUEEN ELIZA-

BETH OF ENGLAND. PRINCE PHILIP, DUKE OF

EDINBURGH.

WILLIAM MORRIS AGENCY

Produced & Directed by

FRED WARING

Coming to

Nov. 12 Bakersfield, Calif.

Moo. t3 San Bernardino, Calif. Nov. 14 Palm Springs, Calif.

Nov. IS Pasadena, (aiif. Nov. 16 Los Angeles, (alit. Nov. 11 San Diego. Cu ti.

Nov. 18 Tucson, Aril.. Noe. 19 Tucson, Ariz.

Nov. 20 Phoenix, Ariz.

Nov. 21 El Paso, Texas

Nov. 22 Albuquerque. N. M.

Nov. 23 Lubbock, Texas

Nov. 21 Denver, Colo.

Nov. 25 Pueblo, Colo.

Nor. 26 hays, Kansas

Hoy. 21 Oklahoma (11y, Okla.

Nov. 28 Texarkana, U.S.A.

Nov. 29 Dallas. Texas

Nov. 30 Houston, Texas

Dec. 1 Elgin APB, Fla.

Dec. 2 Columbia. S. (. Dec. 3 Allanla, 61.

Dec. Stale College, Mist.

Dec. S Tuscaloosa, Ala.

Dec. 6 Florence, Ala.

Dec. 1 Knoxville, Tenn.

Dar. 8 Johnson Lily, Tenn.

Der. 9 Raleigh, N. C.

Dec. 10 Savannah, N. Dec. 11 Tallahassee, Fla.

Dey. 12 Gainesville, Fla.

Dec. 13 Orlando, Fla.

Dec. id Daytona Beach, Fla,

Dec. 15 Ff. Lauderdale, Fla.

Exclusively

CAPITOL

RECORDS



44 MUSIC -RADIO THE BILLBOARD

For just 50c a week these sales helps can mean

MORE PROFIT DOLLARS

FOR YOU!

Lt

Billboard's

SALES

EOQSTER

KITS are helping dealers

everywhere sell more

singles, albums, phonos

and accessories!

NOVEMBER 11, 1957

For as little as 50c o week you, too,

can puf these colorful window, wall and

counter posters to work in your store

. . . to help you push profits up, up, upl

Twice a month, you get all these sales -aids malted to you In a special SALES BOOSTER KIT.

"HONOR ROLL OF HITS" POSTER - 17 "x22 ", flashy two colors. lists the

Top IO Tunes of the week plus the up- and -coming hits.

"BIG PLAY" POP ALBUM POSTER - 17"x22" in two colors. Lists the top selling albums. Great for "elf selection displays. "BIG PLAY" CLASSICAL ALBUM POSTER (alternating with "BIG PLAY" JAZZ ALBUM POSTER). Giant, 17 "x22 ", two colors. Use 'em on counters and over self.service rocks.

'TODAY'S TOP TUNES" ... giveawoy folders listing the tops in pops, classical, lois, RAB, C&W. Great for listening booths, direct mail selling, statement enclosures.

NEW TITLES ... NEW ARTISTS .. NEW EQUIPMENT POSTERS -a big supply every kit, to dress up your windows, walls and counters. Real customer COnvincers al the pointof saiel

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average cost actually

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Merchandising Division. The Billboard :2160 Paterson Street Cincinnati 11. Ohio

$PICIAL INTRODUCTORY omis

Please send me the next.6 SALES BOOSTER KITS.

I enclose $6 in full payment.

Please send me SALES BOOSTER KIT for one year and bill me for $24.

953

Name

Vora Name

Address

City lone -Stale

VI n'st,mas! Bah! Httrzbzt'f: man in the wheel chair leaned into the micrnpho

"Christmas!" lie snarled. "Bah! Humbug!" And, as th had in Christmases past, millions of young listeners chilled at the mental picture of the baleful Scrooge.

it was a Christmas institution, back in the Forties. this annual reading of Charles Dickens' classic. Its reader was something of an institution himself. In his turbulent lifetime lie had been an unsuccessful painter but a good amateur ercond- baseman, a composer whose music was played by the New York Philharmonic, and a model for Frederick Remington.

To most people, though, lie was Lionel Barrymore, the actor, and they loved him.

He was both crusty and kindly (he loved reading "A Christmas Carol-'), adventurous, stubbornly independent in thought and outlook. And game as they come. Although an accident in 1936 imprisoned him in a wheel chair, he went resolutely on- working in motion pictures and making- public appearances for nearly twenty years more.

No question but that Lionel Barrymore was one -óf.a -kind. Yet the qualities so richly combined in him exist in a large

measure among all the 170 million of us who call ourselves

Americans. They're why we are what we are, why our country is one

of the strongest on earth. And why there is no wiser incest. went than an investment in America- through U. S. Savings

Bonds, which guarantee the safety of your savings, up to any

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SAFE AS AMERICA ...U.S. SAVINGS BONDS

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MONEY -SAVING SUBSCRIPTION ORDER

Enter my subscription to The Billboard for o full year

(52 issues) at the rate of $15 (a considerable saving

over single copy rotes). Foreign rate $15.

O .anone inclosed O atll T. 4f6

Name

Occupation or Title

Company

Address

City /one Slate


GIVE TO DAMON RUNYON CANCER FUND



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE

Thanks, fellas, for all those spins

45

!"i8//00ü0/iü0i1l1100

Current Best Seller:

ALL DRESSED UP AND NO PLACE TO GO

(from rFo morical parMmrioa " Ramp4"1

b/w

MOMENT OF MADNESS DECCA 930479

E=clusirely DECCA Reperd.

Personal management

WILL MASTIN Direction

WILLIAM MORRIS

Publicity

JESSIE RAND BILLY ROWE

Current Hit Album

I1S ALLB9ER BN SAMMY BAYIS. k. 1Iá SWN61N

DI. 8641



46 MUSIC-RECORD PROGRAMMING CUIDE THE BILLBOARD NOVEMBER 11. 1057

, ..... . .. ..

RADIO TELEVISION RECORDS MOTION PICTURES PERSONAL APPEARANCE

New Coral Album

GO GO GO

CRI 57177

Exclusively

GO GO GO -ALAN FREED S

TV RECORD HOP 20

PERSONAL MANAGEMENT:

MORRIS LEVY




CURRENT ALBUMS:

'WORLD'S FINEST MUSIC" lnNrvrmd D La vnerxe welk

t Coni +571111

"DIXIELAND" 'Coral '57146'

Faaswinl Pate roan.. "JINGLE BELLS"

+Coral +57166, Feebrind The S.add.es. Lannon Skeen and

she Welk Inaemble

"MERRY CHRISTMAS" rtoral 'sT9071

Repea/lnL last Year'. Succeni

"SONGS OF FAITH" +Coral r17e91'

Lennon Suter' b Choir

"WALTZ WITH LAWRENCE WELK" tCaral '571191

"LET'S GET ACQUAINTED" anmwkk 1540317

ketwln, Leman Slates

"MAKE ROOM FOR TINY" 7órunawlck 2540301

Feely., Tiny tittle Jr.

-SINGLE RELEASES - "LIECHENSTEINER POLKA"

'Coral ' 41900' e/W "You Knew Two Much"

"AROUND THE WORLD IN BO DAYS"

71x.1 $1741 > s; w "Chanspnlpre

THANKS, DEEJAYS of AMERICA!

2 WEEKLY TV SHOWS

"DODGE DANCING PARTY" SATURDAYS -9 to 10 P.M. IE T.1

Sponsored by

DODGE

"TOP TUNES & NEW TALENT" MONDAYS -930.10:30 P.M. (E.T.)

Sponsored by

DODGE & PLYMOUTH ON THE NATIONWIDE

ABC -TV NETWORK

e . . for your enthusiastic accept-

ance of our record- number of Coral

releases during 1957. We are sin-

cerely grateful to all of you.

LAWRED(E WELK and His Champagne Music Makers

Personal Management

GABBE, LUTZ, HELLER E4 LOEB

Hollywood e New York



48 MUSIC -RECORD PROGRAMMING CUIDE

The Billboard Tenth Amount Di,,k Jorkes Poll

/r.

MOST PROMISING MALE

VOCALISTS Position !ewer Male Vocalists Label

I JOHNNY MATHIS Columbia

2 RUSS HAMILTON Kapp

3 PAUL ANKA ABC- Paramount

4 RICKY NELSON Verve, Imperial

5 JIMMY RODGERS Roulette

6 BUDDY KNOX Roulette

1 BOBBY HELMS Dacca

8 TOMMY SANDS Capitol

9 TONY PERKINS RCA Victor

10 NICK TODD Dot

MOST PROMISING

VOCAL GROUPS

Position Singing Group label

1.... AXIDENTALS ABC-Paramount

2 HI -LO'S Columbia

3 DEL VIKINGS Dot, Mercury

CRICKETS Brunswick

5 BOBBETTES Alto

6 ANITA KERR SINGERS Decca

1 FOUR PREPS Capitol

8 KING SISTERS Capitol

9 ROVER BOYS RCA Victor

10 HAWKEYES Capitol

No Set Rules on Top 40 Cor 30

fion now has to charge for the listing. This operation is an ex-

ample of a station which was once a top prgorammer of rock and roll and pops. Tho headquartered in Newark, the station was competing with more than 20 others for its share of the metropolitan New York market. Reports are that the station has had a fabulous success with the six -month -old format.

The Right Decision -

Another station that decided to switch away from top -hit program ming is WORL in Boston, a radio voice of long standing in that area.

Art Haley, an exec of the station, said: It was getting so that all you heard on the air up here was Top 40,' 'Top 50,' 'Top 51: 'Fan - tabulous 50,' etc. We decided to get out of the rat race, ana our new programming theme has been great. We switched August 1 and already the first Pulse report shows we made the right decision."

WORL is operating on a block programming theory, with complete 15- minute Begs given over to one artist- similar to the original Martin Block "Make Believe Ball- room" concept of 20 )ears ago, cx-

THE BILLBOARD

SURVEY STATIC rn(inud (rom page 31

contests, paid -for charts, etc., make it increasingly difficult to determine just what the listener wants to hear and to get it. Unless a deejay b a record peddler these days, Its rough to get waxings from some manufacturers. Publishers realize this and many are shipping demos."

GARBAGE CAN: Marty Faye, WAAF, Chicago, explains that his show is called Marty's Morgue" because he "buries most of the Top 90 garbage, verbally and musically. This, says Marty. Is a sincere effort on his part to show the public what trash is being recorded today in genial.

NUMBERS RACKET: "Our on- eratton is based." writes Perry Al- len, KTLN, Denver, "primarily on the premise that the 'upcoming favorites' (P??) will be especially impact laden. We've eliminated the numbers racket routine and have concentrated on an attempt to pick what will be bits Of course. any pre -release info from distributors, etc.. is a tremendous asset to us."

STRONG FEELINGS: Alan Dan', WBZ. Boston. points out that pubbers, defiers, and distribbers

soften depend on a jockey's word before investing promotion money in a side. For that reason, Daly says he always tries to give them an honest answer. "On the other hand." says Dary, "there are many jockeys who get a phone call from the publisher and say 'it's a smash in Boston.' There are others who, for personal recognition, will spend half a day in Wistern Union sending when to publishers telling them how great their record is going to he in their hometown. To me. this whole routine is for the birds. This is not meant to be a horn- blowing editorial but I feel most strongly on this subject."

AVOIDS PRESSURE: To build an effective record show, Buck Matthews, \VJR, Detroit. programs from requests "plus filling the empty corners with poetry and idiocy. Ile says he absolutely avoids industry pressure. if I don't like it. it doesn't get on the air, period," avers Matthews.

SO WHERE'S THE RECORDS? "1 have no complaint against any record companies or reps ex t one," complains Ed Kobuk, W BBQ, Augusta, Ca. "We never get Mer- cury albums, no matter how 'hard we scream. So the result is they don't get played. I feel if the record companies don't think enough

of their artists or tunes to send us copies, then we don't play them because we are not going out to the record stores and buy them. For example, there are two at the top right now, "Diana" and "Mr. Lee " -way up on top. We never got them, so they aren't played."

CLOSE CONTACT: Bill Jenkins, KAFY, Bakersfield, Calif., uses his own Top_ 40 survey in programming. This list, Jenkins adds, is devoid of rock and hillbilly things so prevalent on the charts nowa- days. Still, his station clafrrta the greatest teenage audience in the area, In addition to adult listeners. "Beim so near LA." Jenkins points out, _ the most beneficial thing in my programming is actual contact With the artisti, distributors and record companies. I am happy with my relationships with them and many have become close friends. These friendships enable me to be well versed in what's happening in the business and, in addition, I have been able to present many exclusives and pre- mieres."

I'm very disappointed," says jeuy. Sanders, WMBO, Auburn, V. Y., "with the pros who have

NOVEMBER 11, 1957

concealed victory to the rock 'ri roll-age group. Examples: Doris Day, Jo Stafford, Karen Ch.mdler, etc."

WANTS TIME: Don Caldwell, WHLL, Wheeling, W. Va., wants companies to indicate the playing time on all singles, EP's and albums. Don maintains he hasn't time to clock them himself. "11 the time isn't Indicated, I sometimes won't play it and take a chance on running over," he says.

John Clement, WKLV, Black- stone, Va., sees his audience tastes in a transition period. His is a rural -area station which has seer, a change from country and hoílly music into pop and rieb. Despite their meal locale, Clement says, theirs is a lively and healthy market. It wouldn't hurt," he says. "for travelling artists to look into '- -

guesting the d.j's and help speed up the transition they are going stab."

THOUGHT FOR TODAY: It might help many jocks: -uggests R. H. Verdon, KFBC, Cheyenne, Wyo., to know under what circumstances a record was born -a bit of background on the initial ide, what prompted the composer to think of the tune, how the artist was chosen to cut it, etc. would be a radical departure f the cut-and-dried material used;' many d.i's to intro records. T

thought.

TV Spinners Strong on N Continued trvrn pa, .30

Miss.; Jerry Haymes, WFAA -TV, Dallas; Jerry Baum, \VFIE -TV, Evansville, Ind.; Cene McGehee, W.XEX -TV, Richmond, \'a.; Max Moratch, KKTV, Colorado Springs, Colo., and KPRC, Houston.

Most of the successful TV deejay shows across the country spotlight teenagers dancing to current wax releases, plus a variety of spe-

cial gimmicks, aimed at increasing the shows' visual appeal. Roy La- mont. WRAV -TV, Richmond, Va., for instance, recently borrowed a

set of color transparencies (featuring Roulette's new fall album covers) from the-label for screening on

his daily afternoon show. while he played selections from the new

Roulette packages. A rarity In the TV deejay field

is Bill Kelso's "Getting Friendly" show over KELP, El Paso, Tes.

In contrast to the prevalent rock and roll format theme, Kelso plays classical and semi -classical disks

from a den -set equipped with a hifi set and other upper -brow musi-

cal trimmings.

cept that at \VORL an attempt is

made to include in each sag an

artist's past, present and future hits. Almost no rock and roll talent is used, with much emphasis being put on Glenn Miller, Benny Good- man and other bands as well as

vocalists like Sinatra, Cole, Peggy Lee, etc. The fourth akuarter hour of each hour includes 10 minutes on the variety bandstand," which offers a smattering of new releases

or disks by artists who do not have enough disks on the market to

snake tip a 15- minute seg.

In the case of \VNE \V dropping its numerical Saturday morning hit listing on its "Make Believe Ball- room show. the explanation for the switch was that the station wished to leave more room for originality and imagination on the part of

hjocks

in programming. On the other and, many stations who prefer to

keep programming control at the

top, take programming responsibility out of a jockey's hands by insisting on a strict top -hit programming policy.

Jockeys replying to The Bill- board survey were widely split on

the advisability of 'l'op 40" type

programming. Marty Faye, of

WAAF, Chicago, for exkmp e, says,

"My show is called Marty's Morgue. I bury most of the top

40 garbage, verbally and musically.

I make a sincere effort to show the public what trash is being recorded today."

Perry Allen, of KTLN, Denver, says, "Upcoming favorites are espe-

cially impact laden, especially in a

market where we have five 'current topper' stations. We've eliminated the 'numbers racket' routine and concentrated on our attempt to

pick what will be big." On the other hand, Al Meltzer,

of 1VHEN, Syracuse. offers the ad-

vice to "decide on the age of your

audience and hit it hard. The kids

like lists, adults don't." No Clear Trend

According to all current data available, there is no particularly clear trend to be seen in the direction of programming practice_

There is likely to be a considerable amount of both "Top 40" types

and others, depending on individual market conditions, existing

competition and particularly on the

ratio of over -all sales to consumers of albums vs. singles. It can be

noted that over the past several

rears as the level of album sales

has increased, so h the level of

station non -top sines programming. If this trend continues in

favor of increased packaged goods

sales, tradesters opine that the

ratio of station programming will follow the same general pattern.

Among the key TV aimed at teenage a

`Ted Steele's Bands New York; Herb

Studio Party," WABD, N "Al Jarvis Show," KABC -TV, Angeles; Ed McKenzie s "Sa Party," WXYZ-TV, Detroit; Maxwell, W \VJ -TV, Detroit,, '.

Cil Newsome, KWK -TV, St. Bart'

Other TV deejay shows -most of

them aimed at teenagers- include the following- Betty Whitt 's "Plat- ter Chatter, \VMSL -TV, Decatur, Ala.; John Dixon's "Dixon on

Disk," WALA -TV, Mobile. Ala.; Stese Stephens "Dance Party," KTH\', Little Rock; Dick Crest's

"Rock 'n' Rally: KPIX, San Fran-

cisco; Wally Phillips' "Bandstand

Matinee," \\'GN -TV, Chicago;

Bernie Johnson, \VICS. Springfield Mo.; Jess Cain's "Club 18' WNDU -TV, South Bend, Ind.;

Disk Creen and Gary Thompson,

"Seventeen; \VOI -TV, Ames,

Jim Dunbar and John Ma

mace's "Saturday Session.

Orleans; "Dance Party," CKL TV, Detroit; Chuck Lelp "Club 15," WPBN -TV, Trait.

City, Mich.; Roy Nilsen's 'T on Trial "; "Mack Millar S

\VCBI -TV, Columbus. Miss.; J

Grisham'i "Melody Club," W\ Missoula, Mont.; "Sight

Sound," KMTV, Omaha;

Franklin's "Memory Lane," W TV, New York; Lauren Hai "Platter Palace, fBMB -TV.

marck, N. D.; "Pantomime Hit rade," WCPO -TV, Cincinnati: Dixon Show, WLW -TV, Cin

nati; Bob Braun Show. WLW-T, Cincinnati; "Bandstand," WEWS,

Cleveland; George Wilson's "Nine

Teen Time," WSTV, Steubenville,

O.; "High Time," KPTV, Portland,

Ore.; "The Specs Show," WIS -TV,

Columbia, S. C.; Don Ferguson's

"Jump Tosse WSPA -TV, Spar-

tanburg. S. C.; Jill MacLean 's

`Teen Town," WJHL TV, Johru_wn

City, Tenn.; Dewey Phillip's "Pop

Shop," WHBQ-TV, Memphis "Satsvday Jamboree," WBAP-TV,

Fort Worth; Ted Nabors "Sound

track," KTRK-TV. Houston; "Teen

Platter Party, KENS -TV, San An-

tonio, Tex.; Fran Bradley Show,

WTOV -TV, Norfolk, Va.; Roy La-

mont s 'Teen-Age Party," WRVA-

TV, Richmond, Va.; Don Moyers -

"Juke Box Dance Party," WOAY.

T\', Oak Hill, W. Va.; SoTh- ard's "Studio Hop," \VFR

Green Bay. Wis.



NOVEMBER 11, 1957 THE BILLBOARD MUSIC-RECORD PROGRAMMING GUIDE 49

Thanks to my fellow disk jockeys all around the country

Hill playing piano and dealing 'em out

at the Hideaway on

WCBS, New York Alondays thru Frida ,, 1:05 to 5 p.m.

Saturdays, 1 to 7 p.u.

. . . and still making records for

including the current

THE BRIGHT LIGHT backed

s- ROCKA-CHICKA 15665

Booking:i

Personal Management: CSIDA -GREAN ASSOCIATES, INC. 101 W. 55 St. New York, N. Y. Circle 7 -0700




GEO

S EAR N and his

QUINTE

CAPITOL RECORDING ARTISTS

LATEST ALBUMS

* THE SHEARING TOUCH

* LATIN ESCAPADE

* VELVET CARPET

* BLACK SATIN

PERSONAL MANAGEMENT

JOHN LEVY

PRESS RELATIONS

BILL HEGNER

DIRECTION

ASSOCIATE BOOKING CORP.

..



r-

COLUMBIA wishes

health, happiness, and even more

hits to FRANKIE LAINE

on his tenth anniversary

on records!

FRANKIE LAINE A SURE -FIRE

/. DIVISION Of CMS ."COLOMIIR': t MIRC4S iC6. "GIS" I

lo years

. 6 gold records!

Moonlight Gambler

Tell Me a Story

High Noon

I Believe

Jealousy

Jezebel

smash albums! Rockin'

Frankie Laine and the Four Lads

Jazz Spectacular

Command Performance

A Musical Portrait

of New Orleans

WINNER ON COLUMBIA ti RECORDS



52 MUSIC- RECORD PROGRAMMING LUID! THE BILLBOARD NOVEMBER 11. 1957

LESTER LANIN Dot DP, PI), 000/ Librarians

,frparefeerk nnaiing /95 a.

lev6,a1 047k,

PS' P.Qeaáe /wte, ae /776 czeavoe, Nov 04 d`7

t a r /xle 2dfP/ l 1,e t cCelace

Ó ° ,.p, .,gAt ̀e e°e .G 4,0.4 i

yow tim y 7:zk,

NEW!

Irc N0,y. South PFGNk.MtlkrSOME ENCHANTED EVENING. BLOODY MARY, HONEY BUN. VUUIIGIR THAN SPAINGTIME. l'N 09001 WASH THAT WATE NIGHT OUTA MY 1HAIN;

THE SURREY WITH FRINGE ONwTHE TOP; Nÿ M. T1 TS MNMI-- ALIWATSM TRUEN TO IOU IM MV FASHION, SO IN LOUE, TOO TARN HOT; MANN M M I RNIA -SHALL WE DANCE. GETTING 10 XNOW OU HELLO, VOVEG LONERS; ERN GUI NI TOP KNIT- SUNSHINE GIFt, ITS 1000 TO BE ALINE; PAI Amy NNIr -I COOED WARE A -BOON, stsl,cH!O:

LOSES 10I); Sum Fam WHY 00 MRLÓ EE YOU, MAHE BELIEVE, EL' MA NE

I RIVER, and-SWIM DVS Ill I

WHO ?, I WON'T DANCE, JUST IN TIME, IN THE Stitt OF THE NIGHT. OWE', RAG, DIE 5CH0ENORUNNER APRIL IN PORTUGAL; THE WANG, WANG DLJI_, BUCKLE DOWN w10500C1, Pre HEART BELONGS TO DADDY, ALL OR YOU, OLO D! 1

MOON TOREADOR SONG. ORCHIDS IM THE MOONLIGHT ST. LOUIS SLURS, lllE IIi' I GOES ROUND AND ROUND, RHODE ISINO IS EAMONS FOR roR, WAY DOWN IN 4E:N ORLEANS.

DANCE TO THE

MUSIC OF LESTER LANIN

EPIC LONG PLAY

LN -3340 Epic Extended Plays: EG 7184- Volume 1

EG 7185 -Volume 2

(includes

"My Fair Lady"

medley)

JUST

RELEASED!

LESTER

LANIN AT THE TIFFANY BALL EPIC LONG PLAY

LN-3410

LESTER : LANIN

EPIC : LONG

PLAY : LN -3232

Exclusively

on...

Diredion: LESTER LANIN ORCHESTRAS

1776 Broadway. New York, N. T.

Tel.: COlumbrls 55108



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING CUIDE 53

:.::.:ï: .y

Exciuslvely DIRECTION, New Yerkc Baum- Newborn Ieverly Nina OoW,tone- Tobla.



34 MUSIC-RECORD PROGRAMMING GUIDI

THE BILLBOARD TRADE TENTH ANNUAL ASPECTS

DISK JOCKEY POLL SECTION

PORTRAIT of America's disk jockey on the job with respect to sponsors, handling of commercials, pro-

gramming and his own activities in the show business field_

OTHER RESPONSIBILITIES

Do you have resposasibirstie t year station ether deal the ewe

duct of recorded music shows?

Ye 5 N 14

fan acreme cf .47: ,,r !,-t!cie

JOCKEY OUTSIDE ACTIVITIES

Are you ortire is other phases of shoscheuissess onside Terror Mation

respoasiiiiits-es?

1968 1957

74.. Professional Performer W%

:.1% Personal Appearance Promoter z3....

17; &.T* 12%

le% . Artie Management -%

3% Beta Music-Record Store 1%

1% Musk Parham 2%

1% 0%

19% Other Z%

DISK JOCKEY -ON THE AIR" TIME

Hew many boars e week we yea es the air ea o dirk jarikey?

145ec Z2 tx..xs 1157. ri 4

icoesse d 6 per cent once last year)

JOCKEY PROGR_AMMENG SELECTIONS

Wkd reketa eke records played on year skews?

1957

<XIS% lb Myself 93%

cç -Lbrarian 34

My Assistant 1%

1--; Proto-am Manager

MORE RECORDED MUSIC ON THE AIR

Please estimate the owetber Ail ferret record soles rim ortmeilly

ploy on record sheers in e sorek.

36 1457

11, 7 total number of ales p1tTed per week Dfil6

erne bassi ricralaer of my. release tides played re: ..rek

Hoer awes seketiem do yam play on eke eremite, 1.5-roiamte

segment?

195& 41 1%7 .1.5

nil BILLBOARD NOV/MEER 11. 1957

COMMERCIAL! How anon. (oo...welds do yea Fire in an averse. /5-mioute art- ~mg?

199Ik 31 :7157.1 5

LOCAL VS. NATIONAL SPONSORSHIP PI,, breakdown Tsar sponsor. . . . se wumikee spas, lis eark.

:iuse 145 Natiosal ...

S ReMaral & Local

COMMERCIALS

ke writes tire mirertiring ropy for year ram& -,71.2 'td NO. QtEas weighted ia is latioa. to it)

1556 1;17,7

Statioa Personnel

f0 1 Ad Lb From Notes 45. Icy :$ I We It Well

1557

I

4' 7

TRANSCRIBED COMMERCIALS Wirt per cent of commercials ore trumorred moronamemeggs?

VLBUILS ON THE AIR

4re easy year record shears derosed to special materise Ye, No 1;3%

to increase cf 17% since 1rst Tare

W hat hied of sparid alisaws?

aid Mead 1/asic sr;

aids*. Dam Mao Mee* & Show 1410

74

Classicol

aoldtes's Records

Conroy & Wearers 3

PkTelars a Blues 3

Are raw programming more of this kî .J assarrid des :ma Jr.§

ha ram? Yes 7L9%

Meresse el 7.9% since last Time/

SOURClES OF .ALBUM MATERIAL

How dews diem materiel ram* year sediem.

liamdacterm Seisseeter Sercim

NP% Hoothared b Stairlom

Purchased by jochey

Other lmaag p-ans freak mfrs. riondorams:

41%

BEST PROGRAMMING FORMAT

From year experience rim forma bad& tLe mad efiertire record

Mc

shows?

efiectins toned ND Wars weml is mIteses

-e From Best Seam or Moe Newel Lstt 101

-e Amtence Pelt « Raperas.. 35

Irmgreamerg Fare Bedems Nest Fort

52 ficag Tramerres Hits

Progranatieg Actists

54



NOVEMBER 11. 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING CUIDE 5S

°aior& aLaOL [fame 179z- irae

Bookings Personal Management

RANDY WOOD -JACK SPINA Agency

6 W. 57th St., New York 19, N. Y.

Exclusively

i[ 1o? RECORDS

Current record release

APRIL LOVE b/w WHEN THE SWALLOWS COME BACK TO CAPISTRANO :15660

Current LP Album

APRIL LOVE Original Cast Album -DLP -9000

Motion Picture

APRIL LOVE

World Premiere November 12th, Roxy Theatre, New York

National release: November 20th

Television

THE PAT BOONE SHOW ABC Network, 9:00 -9:30 p.m. every Thursday

Press release

FolodareGreer d Associates 1741 No. Ivor Avenue Hollywood 28, California



56 MUSIC- RECORD PROGRAMMING CUIDE THE BILLBOARD

aoti/Ati)-

NOVEMBER 1t, 1957

/

\ , ,

(( .

i / ;. l - ' ' r _ - - -- _ -- u-\ _ -_. ` -_ - --

1 " -_-` _ --__ _ - --- - - ----- ---- i - ---j `__ = 1

1 i _- f .

! 'ti

exclusively personat management: STAN GRÉES N

o

07°4

direc(ion: MCA



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMINO GUIDE 57



58 MUSIC- RECORD PROGRAMMING CUIDE THE BILLBOARD NOVEMBER 11. 1957

1957 STATION in, it JOCKEY MANAGEMENT

POLL SECTION

IN THE following columns, radio station management tells its story with regard to programming practices, disk jockeys

and their use of records. '

W:1'IT:1GE BREAKDOWN OF REM 1\l: \lltt\ i: hat is your slat' 's power?

\\'ATrc rFR (l:\ r \1 Airs ill 3v. l' , 5.000

Soo 6.4'6 111.000

1,000 _ 3 5'% Otime.

TOT 11. BROADCAST TIME

PER C.1:\l' 21,2%

4.9% 4.9%

What is the total number o/ hours you are on the air each we.1.

S huna prr rtik per St.onnr.

Tl PES OF PROGR 1MMING

If lot proport' of your total freckly broadcast time is denoted ro

the following types of programming?

Record Sltoss% 69.1: Network Shows 8.1% News, Weather 11.9%

Station Pinlnced Li,r Si.,,,a . 35 S)ndicatr.l Trams-Nitwit Slu;:u. :3.0

Local Span,. All Abers i l'.

RECORD SHOWS

i:ompnred to last sear. ii the nnsotmr of tiny derailed to record show more, less nr abord the saine!

\I, ;Ye 3115': 1 a í'.

Same 60 7'6

NEW RECORDS RECEIVED

Approximately how many uric records (regardless of source) floes

your station receire each creek?

Albums 5.7% Pup Singles 35.3'%

Aibum Samples 2.0'ß. r &\v Singles 131 .

EP Records 3.9% 1, &B Singles 18.8:.

TYPES OF RECORDS PROGR 1MMED

Of your meekly record shows. what percentage of your lieue is ile- roted to each of the following types of record shorts?

I :orient Pop Singles 37% Classical Albums 9%

Standard Pop Singles 19% Jazz Albums 4+ C&W Singles 13% Religious Á Sacred (Singles or

REIB Singles 9% Albums) 4

Pop Albums 13% Children 1'

%\\( U, iNVESTMENT IN -RECORDS

K'hai is your approximate annual dollar appropriation for records?

Albums' $309.27 Singles $299.01

RECORD COMPANY SUBSCRIPTION SERVICES

Do yon snbsrriha to any of the package serrices for stations offered by record manufacturers?

Yes e- 5 No 32 5':

Stations indicated they subscribe tt. record 'serrices offered by these rompanies (figures indicate per rent of total mentions).

RCA Victor 22.6`6 C:ur.d 3 6% Capitul 18.3'6 Epic 2 3

Colrnnlri:t 18 Pl. Angrl t 4. Decca 13.'l'% Dot 3.4

\Jenm-, 6 3'? I Iberry 1.3'i i.C \I S S'6 Camden 4

4.1'. San .2'S

1I \ ta\ l'ROL OF MUSIC PROGR 1)UIING e

.,onplrt. Irrr.lu'n in p.oy¡t.tniimA 1-2Z :lt , a 110h L:.-ir :nlca 1.} ..Li.h yvkcys are guided. &5"<

1 . ' , . !. t;.n ,.p1. , _d h tu.nug,mrn! p iur tg broadcast 5 5' : ..1! City:..nr ri 1 4 r-i

OUTSIDE HELP IN PROGR AMMING

li you do exercise complete or partial control of programming, rrl.nt are your tiro st important- sources of help in selecting ref' ..rd.? (Figures shorn per rent of tnt.d mentions.)

-33 11 i r.tl (:nu nl.n..r!actn r,,

4. 3'i '0 0';

T 9'; , .,,

l,tntnt..l:un lruin »LI ,1v'raints . . . . . . . . . . . . . . .

N 1TIO\ 1i. \ S. LOC kL SPONSORSHIP

Please indicate inrough percentage, local rs. national sponsorship

of the following typos of shows:

25 4: 30.0`r

30.1% 40,2%

59 -1:.

Record Air,' n`es

News and Weather 70.0%

Local Live 690% Local Sports 59

C ado i',h

GROSS BILLINGS

Since last year. are your oret -all gross billings up or down in t

following categories?

RECORD SHOWS

91.6% of all replies slowed an inatau,c aseraging 2)

ALL OTHER SHOWS

87.3c of all. replies showed an increase assraging 25.0"x.

PUBLIC OPINION AM) iTS EFFECT ON

ROCK AND ROLL

- At any time, hure you altered your programming toward amer or

leis rock and roll material because of loin public opinion?

48.1:. No 51.61 Yes



NOVEMBER 1 i, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE 59

Thanks

again

and

again

and

again

Current Best Selling Albums

01cí Roekin' Ern

Tenn. Ernie Ford Hymns

Tenn. Ernie Ford Spirituals

Press Relations Personal Management

Freeman and Wick Co. Cliffie Stone

Direction M.C.A.




Current Best Seller

MR. LEE b/w

LOOK AT THE STARS

Atlantic # 1144

Personal Management:

James A. Dailey 1288 Madison Ave.

New York, New York

exclusively

ATLANTIC

records

/4 4C

e4°

..




qtatelutty, Tommy Sands

Current Hits

"MAN LIKE WOW"

"SWINGIN' ROMANCE"

Press Relations Freeman and Wick Co.

Personal Manager Ted Wick

6606 Sunset Boulevard Hollywood 28, Calif,

Direction M.C.A.




Thank you, Record Dealers,

for your enthusiastic reception

to AUDITION!!

ENTER YOUR ORDER NOW FOR THE NEXT ISSUE OF AUDITION. IT WILL BE SHIPPED

NOV. 25TH IN TIME TO HELP YOU BOOST YOUR CHRISTMAS SALES HIGHER THAN EVER

AUDITION 2160 Patterson Street Cincinnati 22, Ohio

I want to make eure I receive copies of Audition

so

every month.

NUMtfTI Of COf IES

Please enter my order for:

MY tOIfT MY COST t.r 1S< r..«

O 20 $2.00 $1.00

p 40 $3.60 $2.40

D 130 56.40 55.60

D 100 57.50 $7.50

Copies.. Cp,7.5c each.... 7.Sc on ea. ion4r qWnlll)) copy

SIGNlO

STORE NAME

ADDIttSS

, CIIY_ >WI[.- S/An



NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE 63

Gratefully

acknowledging

your contributions

to my

record success

Sincerely,

BILL DOGGETT Latest Hit Single:

SOFT b/w

HOT GINGER

King 5080

Publishing Firm:

LYNBETH MUSIC CO.

- Exclusively

1KING RECORDS

Latest Hit Albume

SALUTE TO ELLINGTON

King Long Play KGO 395 -533

Direction:

SHAW ARTISTS CORPORATION




--ww .,. ~rm* 4

Thonks fellas, happened

It couldn't have hhe p

without your

CAL BILLY,

ADOLPH and

RoIIinaup*à Nits

JUST

RELEASED-

"The

Coasters" .

ATCO LP

=33-101

CURRENT REtEASE:

"SWEET GEORGIA BROWN" b/w

"WHAT IS THE SECRET OF YOUR SUCCESS!"

STILL GOING STRONG!

ATCO #6104 -

"IDOL WITH THE

GOLDEN HEAD" ATCO =6098

A ROCK & ROLL STANDARD THAT

JUST WON'T QUIT!

"SEARCHIH "' ATOO #6087

Exclusively ATCO RECORDS Booking Agency:

MILTON DEUTSCH AGENCY

200 West 57th St., N. Y. C. 93.04 Sunset Blvd., Hollywood

' Personal Management:

LESTER SILL

`O




GEORGE ILTO N

WHY DON'T THEY

UNDERSTAND

EVEN THO' ABC -Paramount 9862

40 Review Spotlight on . . GEORGE. %MILTON, IV .ABGParamnual 91162

MIT DON'T THEY UNDERSTAND Hollis, BNI

EVEN THO' Acuff -Rase, BMI

Thit is by tar the strongest divk by the artist recently. -

"Why" is a very Pretty melody, and Hamilton reads It

Iltbtly against cv:eilent guitar and string backing. The fine Jca1 stint can go well with teens. "Even Tilt,- it a rocka- bil whi.h L also nicely delivered and

- backed.

The Billboard November 4, 1957

Cash Box says- 11/9/57- "Watch this sleeper. Its got a sound the kids will wont."

Variety-- 10/30/57- "Sets up on appealing country feeling that will once ogoin win over this youngster's fon contingent."

Seen on CBS -TV Network's "THE JIMMY DEAN SHOW"

PERSONAL MANAGEMENT, bAY B. AY

Boa 426, Artlugano, Va.

EXCLUSIVELY

DIR_CTION.

GAG




TOP POPULAR RECORDS ... according to Best Sellers in Stores

Position d Record Artist d Label

(...TAMMY Debbie Reynolds. Coral

2.. DIANA Paul Anka. ABC Paramount

3. "WAKE UP LITTLE SUSIE

betty Brothers. Cadence

f . JAIIHCUSE ROCK ...Elvis Presley. Victor

5 .HONEYCOMB - Jimmie Rodger. Roulette

6 THATIt BE THE DAY ..(rickets. Brunswick 1. WHOLE LOTTA SHAKIN 601W' ON ..

Jerry Lee Lewis Sun

8. TEDDY BEAR Elvis Presley. Victor

9.. RAINBOW Russ Hamilton. taro 10 MR. LEE Bobbettes, Allanlc I t .. BYE BYE LOVE Everly Brot us. Cadence

12.. LOVE LITTERS IN THE SAND .. ..... Pat Boone, Dot

13...CHANCES ARE ..Johnny Mathis.. Columbia

14.. SEND FOR ME ... Nat King Cole. Capitol I5.. IN THE MIDDLE OF AN ISLAND

Tony Bennett. Colombia

16 SEARCHIN' Coasters. Arco

il WHITE SILVER SANDS Don Rondo ho en

18. SILHOUETTES Rays, Cameo

19 STARDUST _ Bill Ward. Liberty 20 SHORT FAT FANNIE ..

Larry Williams. Specialty 21 . HAPPY. HAPPY BIRTHDAY. BABY .

Tune Weavers. Checker n WHISPERING KUS Del Vikings Dot 23.. TM GONNA SIT RIGHT DOWN AND

WRITE MYSELF A LETTER

.. Bitty Williams Coral 24 ITS NOT FOR ME TO SAY

/ebony Mathis. Colombia 25 HULA LOVE Buddy Knoz. Rou'e"e

Position b Record ArtIst d label

25 LOTTA (OVIN' Gene Vincent. Capitol 27.. YOU SEND ME Sam Cooks. Keen

28 BE-BOP BABY ....Ricky Nelson, Imperial 19 . REMEMBER YOU'RE MINE Pat Boone. Dot

30...KEEP A' KNOCKIW

Little Richard. Specialty

31...FASCINATION lane Morgan. Kapp

32.. LOVE ME TO PIECES Jill Corey, Columbia

33... SO RARE .. Jimmy Denny. Fraternity

34 THERE'S A GOLD MINE IN THE SKY

Pat Boone. Dot

35.. OLD CAPE COD Patti Page, Mercury

36 ..TO THE AISLE Fine Satins Ember

37._ .FLYING SAUCER .

... Buchanan d Goodman. lamina 38... LITTLE BITTY PRETTY ONE

Thurston Harr. arris Aladdin

39...AROUND THE WORLD Mantovani. London

40.. MY SPECIAL ANGEL Bobby Helms Dew 41... MY ONE SIN Ames Brothers Victor

42.. JENNY. JENNY ...Little Ridwd. Specialty

43...BlACK SACKS ..

.... Joe Bennet d Sparklekoes 43. JUST BETWEEN YOU AND ME

(hrdetes. Cederce

45... SHANGRI.0 ,...Far tabes. E

45.. YOU'RE MY ONE AND ONLY LOVE

......... Rick Nelson, Imperial

47... TAMMY Awes BMbers. Vicier

48.. GOODY GOODY

kaebre Lyme and Teenagers Gee 49 IO . LNG YOU Hots Presley. Vier 50 LPOtlrID Tiff WORLD Victor Yo.ng Cep a

... according to most PI ...ow.. w T). e -s..e, i vv. I ,la W rt,.. . a ". (. tY a.at

Position L Record Add t Label

1... TAMMY Debbie Reynolds. Coral 1.. HONEYCOMB Ammie Rodgers. Roulette 3 . TEDDY BEAR Ellis Presley. Victor

DUtU Pool Ants. ABGPaamount S .. rM GONNA SIT RIGHT DOWN AND

WRITE MYSELF A LETTER

Idly Williams. Coral 6 . CRAKES ARE ..Johnny Mathis. Colombia 7,..LOVE LETTERS IN THE SOD

Pol Boone. Dol 11...TAMMY Ases Brotbern Victor 9. _OLD CAPE COD. .... Pattl Page. Mercury

io...THATLI BE THE DAY. Crickets Branswkh 11... RAINBOW...... .. Rue Namittoo. Kapp 12 . BYE BYE LOV!..Everty Brothers. Cadence 13...WAKE UP LIME SUSIE

Everly Brothrs. Cadence 14 -iTS NOT FOR MF To SAY

Johnny Mathis. Cekabia ' 5 WHITE SILVER SANDS

.Don Rade. labile 16... REMEMBER YON RE MINE Pat Beoee. Dot 17...WHOLE LOTTA SHAKJN' GOIN' ON.,...

Jerry Les Lewis. Soo '8...FASCiNATION.. Jase Morgan. Kapp 19.. - *90111VD THE WORLD .. Maebvani. lodes 10... MY HEART REMINDS ME.. by Star. Vicar 21...IN THE MIDDLE Of AN ISLAND

Tory Bennet. Colombia 22... SKID FOR ME Not (op Col, Capitol 73...50 RARE Away Dorsey. Feaieeilp 24... _U WE ME TO PIKES..» Corey. Columbia 25... JAAHOUSE ROCK ..Bris Presley. Vrctor 16. JUST BETWEEN YOU AND pp

Che de'+es. Cadence

ayed by Jockeys h +./ry. .rol ti 1. a, t r-ty.. ... ,. .. . .,a.7

Penties L honed käst d Label

27... AROUND THE WORLD

Victor Yoent, Rasa 28 STARDUST lb Wart Limey 29 FASCINATION Dick lotsen, Cord 30 .. SNAM6R4U Fees Cabs: Eric 31... MOM [(AMOUR Amu %lee idw 32...W1IfTE S [(Vit SAIDS

.. -Owes grader Owlet. Dem 33 SFAROINC ...... . Coasters Alu 34. . FASCINATION Dmat Sfwe, *ter 35 .. iiIAA LOVE ...... Buddy Raw. Berdatlo 36 LOVING YOU .. ...Flrn Presley. Vida 37. WHISPERING IRIS ..... Del Vile Bof

, 38 SHORT FAT HUME

..tarry Wawa Spedetis 39 THERESA GOLD MBE IN TIE SKY.

PM 40 ANO THAT REMINDS ME

Della hest 41 AN AFFAIR TO KMEMBER- ... . . .

Vic Domane. 41 JUNE NIGHT foam Dray. .

43.. SWINGE' SWEETHEARTS ... .. ........ RM Goodwin.

44 - .. 11R. LEE Minn's A 45 ..IN TUE MIDDLE OF AN ISLAND...... 1

Tennessee Ernie Font, 46 ..WONDERFUL WONDERFU

Merry Mall*. 47.. GOODY GOODY

..Fraskie Lyme and T" 48 . MY PERSONAL POSSESSION..........

Nat TON Cale. 49 ..WHITE SAYER SANDS... ..........

Leese Skim Card 50.. WITH ALL MY IEART. Jodie Sends Detta

TOP COUNTRY AND WESTERN RECORDS ... according to C &W Best Sellers in Stores

, Mla4 . ...11..f. rw a.n. . g L r . ., : / I.' r.. /i.) Y - e..1.* . . nv,. n..t. .. t+. ...r.

Position A Record Artist L Label

1 .BYE BYE LOVE..loely Brettes. Cadence

2...FRAIAEiN Bobby Hems Duce 3. WHOLE LOTTA SHAUN' GOIN ON

Jerry Le Lewis. Sun

4... TEDDY BEAR Elvis Presley. Victor

5. FOUR WALLS ka Reeves Victor 6. GONNA FIND ME A BLUEBIRD. .. .

Marvin hinwntr. K644 7... WAKE UP UTTIE SUSIE ....... .

booty Brothers. Cadence

B ..MY SLOES KEEP WALKING BACK TO YOU

Ray Price. Columbia 9... FALLEN STAR Jimmy Newman. Dol

10... JAILHOUSE ROCK Elvis Presley Victor 11.. GEISHA GiRL Hank Locklin. Victor 12... FALLEN STAR Fortin Husky, Capitol 13...WHITE SPORT COAT

Marty Robbins. Columbia 14...TANGLED MIND Hank Snow Victor 15...15 IT WRONG?... Warner Mack. Deco 16... NOIE OF THE BLUES... Jolmny Cash. Sun Il. .. MY SPKIAL ANGEL.. Bobby Helms. Decca 18...WHY. WHYr " Carl Stith. Columbia 19. GONE Filin Husky, Capitol 20.. NEXT IN UNE Johnny Cash. Sa 21...111 ALWAYS BE YOUR RAUREIN

Bitty Wells. Decca 22... HOLIDAY FOR LOVE.. Webb Pierce. Dew 23... BYE BYE LOVE Webb Pierce. Decca 24... HONEYCOMB .. Jimmie Rodgers Roulette 25...LOVING YOU. Elvis Presley. Victor 26... MISSING YOU Webb Pierce. Deus n...TIENAGE DREAM

Marty Robbins. Columbia 28 ..DON'T DO R DARLING

we Pierce. bocce

Posits d Record Artist d label

29 ..HONEY TONI( SONG Webb Pierce. bocce

79.. I HEARD THE BLUEBIRDS SiNG . ..

Jim Edward. Mainei Mime grown.

Vktor 29. MY LOVE IS REAL

Marvin hInwator. M6M 32.. MY ARMS ARE A HOUSE

Hank Snow. Victor

33... JENNY. JHMY....Uttte Richard. Spec a 'r

34. .ON NY MIND AGAIN

. .. Ny Wilier. bled& 35. GONNA FIND ME A NUMB

Eddy kook. Vide 36. ..THREE WAYS Kitty Welk Dacca

36 .. YOUNG HEARTS. . Jim Reeves Vìcnr

38.. LOVE HAS FINALLY COME MY WAY.. Faroe Young. Capitol

39...MISTER LOVE... Ernest Tubb. Deco

40...GiVE MY LOVE TO ROSE. . ... Johnny Cash. Sun

40...TRY AND TAKE IT LAKE A MAN. ...... Carl Smith. Columbia

42. .SOMEDAY - Webb Pierce. Decca

43. CRAZY DREAM Eddy Arnold. Victor 44... TWO SHADOWS ON YOUR WINDOW...

Am Reeves. Victor 45...LOVESICK BLUES ...Seamy James. Capitol 46.. PRIZE POSSESSION..Ferlin Husky, Capitol 47...ALL SHOOK UP Elvis Presley. Vida 48...1 THOUGHT I HEARD YOU CALL MY

NAME Perler Wagoner, Victor 49.. PLEASE DONT BLAME ME

Marty Robbins Colombia SO.. TEARS ARE ONLY RAIN ..

Hank Thompson, Columbia

. according to C &W Most Played by Jockeys ...rtas I Tee a. a.-. .1.r1 ',tog .r Jed, -.t M. .y ..« i..-e I

Oft 4.1x.. :.7) .... y. se Y ,t^ r<-NV F tra I seta n. r.a. N or ad.

Pesitieo L Record Artist i label

1.. BYE BYE LOVE body BrNIA Cadence

1 . FRAULEIN . .. . Debby Nabs. Dears

y MY SHOES KEEP WALKING BACK TO YOU

Ray Price, Colombia

4... FOUR WALLS lia Rows. Victor

S.. FALLEN STAR Jteay Newman. Dol

6... TANGLED MIND Not Sr ow. Vector

7.. GONNA FIND ME A KM= .. Melle Rainwater. M O M

! I HEARD THE lUEBIRDS SING

Jim Elbert Made* 8 Brook I own Victor

9... WHOLE LOTTA SHACK 6001' ON

Jerry Lee Leek. Sus

to...TEOOT BEAR Elvis Presley. Yc* t 1... WAKE UP 11TT1E SßIE.

.. Enerly Bro. thean Cadence

12...GEISHA GIRL Hank leckfin. Victor

13 .WHY. WHY? Cal Smith. Columbia 14 ..HOME Of THE BLUES. Johnny Cash. Sas

15... TWO SHADOWS ON YOUR WINDOW.

Am Reeves Vider 15. WHITE SPORT COAT

Marty Robbins Colombia 17.. MISSING YOU Webb Pierce. Dew 18... HOLIDAY FOR LOVE Webb Pierce. Decca

19...1 THOUGHT 1 HEARD YOU iALL MY -

NAME Porter Wagoner. Victor

20 ..FACE IN 11* CROWD.. Leon Parne. Victor

20. ..FALLEN STAR Ferlrn Husky. Capitol

21... MY ARMS AREA HOUSE

... Hank Snow, Victor

23...FORTY-NINE SHADES Of GREEN

.fer Reeves Vidor

24...MY SPECIAL ANGEL.. Bobby Helms Deets

75... IS IT 'WRONG, Warmer Mack. Deus

Pollee d Rocard Arfist 8

25.. -ON MY MIND AGAIN

Billy Walker.

d7 ... MY BRAND OF BLI S

Mani - a:eeler, .'

28... *XT IN LINE kb., task

29 BYE BYE LOVE Webb Pierce,

30. MY LOVE IS KU Marri Rainwater,

31... Ill ALWAYS BE YOUR RAIDER GIM W .

32.. LOVING YOU Bet 33 TEAK ARE OIRY RM

....Neck A

Tlednpeta. Caput a. 34 MiSTR LOVE ... . Eraist T. Decca

35 JANHOUSE ROCK... Bris holey. Victor

36 FALLEN STAR tWeppes Dot

37 THREE WAYS ... . IGtty Welt. Doua

38 WYE MY LOVE TO ROSE ... ... JeYmY Cask Sun

39 . PRIZE POSSESSION. belie Husky, Capitol

40... LOVES(C 1111E5,.. Seim James Coto) 41...GO71E... ...Fetbe Hash. Copi& 4t _TEENAGE DREAM ..

Marty Robbins Celmobla

43... HONEY TOM SONG.. Webb lem. Dosa 44. GONNA FIND ME A KUE HRD....... .

Eddy Amok Vidor

45. OUT OF THIS WORLD.. Hack Scow. Victor

46 ..CRAZY DREAM... . Eddy Arcot. Vider

47 PLEASE DOL.. y4E Roblin Colombia

48. .TRY AND TAKE IT LIKE A KAN... .. .

cat Sails. Ctkeella

49. YOIR16.IEARTS. Da Ref+v. Yids( .

50 .Ali SNOOK P. ....Flet P1olee Vide . fir.




The Most Acclaimed Group in the Industry

Current Beal Selling Album

"NOW HEAR THIS"

Watch For Our New Single Release

"A VERY SPECIAL LOVE"

Appearing

Big Record TV Show -Nov. 20

COLUMBIAR

CANBE LUTZ HELLER & LOEB

RECORDS

Direction MCA



THESE ARE THE WHEELS

THAT TURN THE TABLES

THAT MAKE THE STARS

THAT SELL THE RECORDS

IN CLEVELAND

The Most - listened -tó Stati

WERE RAIEDIO 1300



`, lg/Y1!MRER 11. 1957 THE $ILLIOARD, MUSIC -RECORD PROCRAMMINC CUIDE 69

ThaNks DeejaYS

.

SUNSET AND VINE HOLLYWOOD 28, CALIFORNIA PHONE: HOLLYWOOD 2.3141



70 MUSIC- RECORD PROGRAMMING GUIDE THE BILLBOARD

tune in anywhere - what do you hear?

Rocking the Country -and Leaving

Competition Far Behind ! !

NOVEMBER 11, 1957

BROADWAY MUSICALS A I4t N rawkro. MAW* too all Ito tanrdN amp ew:ueM.,l r.Orult .n. O/e aynwd N Urn oat a owes ber , Ynnn. en.maprary. Ms Ott irM a

r

..

WEST SIDE STORY

ALBUMS

Original Cast Album

SINGLES

I FEEL PRETTY -1111 Corey, Columbia 41023.

JAMAICA

ALBUMS

Original Cast Album

JAMAICA -Lena Horne -Neal Hefty, RCA Viclor EPA 403$.

Columbia OL 5230

RCA Victo, LOC 1036

SINGLES

(0(01111 SWEET -Push De Sutton, Lena Hone, EA Vklor 1031.

RUMPLE

SINGLES

WISH -Al Hibbkr, Duce 304E3.

FIRST 111* I SPOKE OF YOU --RED LETIER DAY -Richard Hayes, Dacca 30 NOW DO I SAY 000010E -Four Aces, D.cca 30466.

IN TIMES LIKE THESE -Sylvia Slmm:, Dtcce 30463.

SPECIAL DAYS, WEEKS, MONTHS

for November thru December, 1957 t<-. re .:- r ' r . .r F 5_e<'al Dry, Yin. eo

VeY la::." :0>--, . i Crsa+F<+, C-: N (A, 't tr te.r Ste n c C

NOVEMBER BECFNIFL 131 Ic. Crams Ckwelate Jembuae

NOVEMBER

1 Natloed AutB.r's ay I Weld Dar

1 30. Butler Baked 'hickey Tie. 1-30 GM Cheese Shwas' T1e.

1 -30 Nllgia I. Antedate Uf. Nato 3 ..Freed.gl et lb. Press Suedes

3. 9 tat W.e1 -1957 3. 9..IWIe.e1 Erma Cranberry wed 3. 9 .0 IImisl Week

4 10 14IIoual Cue Olney Week

s . E1ei.. Der

10.16 Asenme Edcat.oe Week

10.16 Work FeOminlue Week

11 . Velen's ay Forterty Armistice

Day)

NOVEMBEI DECEMBER

15 -15 Christmas Seal Sale

1515 insist loot Meath

NDVEMIN 17.23 Cbìldnds National Book Week

17 -23 Diabetes Week

2130 Natse.al Cage Bird Week

21.30 National Latl. Asseta VR

25 -29 Kea/ Veer Acquire Week

7$ TLVnisgirigg Day. Prestdeallal Pry lenatioo

ry

IDV@NEl- DEC0111131

2 &25 Folidsl totem! Tine. 1144141eg Hire (hristmes

2825 Worldwide Bible halal Welk

DEIDN0E1

1.31. Holiday Sena Cookie Tires

2 . h. Session Health Day. Pml- de.Iial Prxlamasioe

2. 8 Netiosal Prosperity Week

1 Ueirers.I Bible Sunday

10 . Wiled Hatless tae Ilghls DT, Prnidentlal Precluatiea

1l ..XI Bey :helm Chink*_ fienal)

15 ..1 II el Bights ay 17 Pas America Ar4N.e -

1.141 PretlamaN..

Chaemkab. DNlgleas theieh). PuAit el Lights

. Christmas ay. Religious. total betiday le practically all Steles.

IS

25

WI Bk seehlu, .tw:; See sea Reft

1 Record Äe6ut g

i of the Exciting Continental Movie Star ÿ

LONNY KELLNER (SINGING WITH WERNER MUELLER'S ORCHESTRA)

"THAT'S THE WAY

IT GOES"

>r

N

1 1

I B/W e1

I "I TOLD YOU SO" / I

- a DECCA-ration! 11 11

1 (Lyrics: AL STILLMAN -- Music: HEINO GAZE) i g Symphony House Music Publishers Corp..(Poul Siegel)

1 .07 fifth Are., Sues 303, Now York, N. Y. j

IRIIaIR1At: @WOP- 1PtP% IS: ' Pm 's'e- ;.trtbIs Oa Me14



NOVEMBER 11, 1957 THE BILLBOARD MUSIC-RECORD PROGRAMMING GUIDE 71

DON'T GO NEAR THE WATER

From the rollicking film comedy "DON'T GO NEAR THE WATER" An Avon Production MGM release In CinemaScope and Metrocolor

THEY SING IN THE PICTURE HEAR IT ON

#9 -61899 b/Gv "A HUNDRED HEART BEATS"



(Tdon't like candles!

And I'm not too hip on

windows either!

( "PUT A LIGHT , IN THE WINDOW"

will be our

biggest hit ever!

Some people

will do

anything

for money!

Crazy

Man!

with Ray Ellis and His Orchestra

c/w THE THINGS WE DID LAST SUMMER :

i with Claude Thornhill Orchestra I

Columbia

41058

4 -41058

D

COLUMBIAQ RECORDS




TAKING OFF ON

RCA VICTOR

The Fabulous Singing Instrumentalists

With a Sound -Sational Two Sider....

and I

47/20 -7091

RCA... a.00CaTooR 0 www.americanradiohistory.com



BEST SELLING ARTISTS

ON SINGLES

..._. For Period August 5 tim October, 1957 ... from The Billboard's Best Sellers in Stores Chart

POPULAR Posltioa, Artist end Side label

I. ELVIS PRESLEY- Jaithouse Pak, Teddy Bear. toying You. All Shook Up, Hound Dog. Too Much, Love Me Tender, Don't Be Cruel. Annual' You Went Me, Heartbreak Hotel, Blue Suede Shoes. Playing for Keeps, lose Me. My Baby Lill Me. I Forgot to Remember to Forget, Slue Moon, Money Honey, Tears When Your HoOHchos Rego Victor

1. PARSE BROTHERS -Wa1e Up little Sutit. Bye Bye lore Cedric.

3. DERIVE REYNOLDS -Tammy .. Cruel

1. PAT BOONE -lose letters In the Send. Remember You're Mine, There's a Geld Mine In the Sky, Bemardine. April lose; Why. Baby, Why: When the Swallows Como Pock io Capistrano. Chains of Low. I Almost Lost My Mind. Don't Forbid N. Friendly Persuasion. I m Welting Jusl for You, Anastasia, loop Tall Silly, I'll Be Home Dol

3. PAUL ANKA- Diana. I Lore You. Baby .. AKPeumount

B. AMR MATNIS- Chances Are. lit Nol for Me to Say. Wonderful, Wonderful ..Catumble

1. JIMMIE RODLERS-Honeycomb Paulette

1. CRICKETS -Thai II Is the Dey Brunswick

t. JERRY LEE LEWIS -Whole lotto Sheila' Gen' On Sun

10. RICKY NELSON -Be Bop Baby, You're My One and Only Lew. T 's Po- mince, Nays I TeId You lately the I love Yon. Km Walklsi , Impulsi t Verso

11. RUSS HAMILTON- Relnbow Kapp

12. IO/BEItFS -Mr. Lee Atleek

13. COAStERS- Sonia', Young Blood. Idol WuM the Golden Nut. MP lacy Come to Ns Aka

14. BILLY WARD- StarfaL Dap Purple Liberty

Ii. DEl VIKINGS-- Whkperfeg Both Gm Bo VIA Me, little IIii b1 tot

RHYTHM AND BLUES

1. ELVIS PRESLEY- lanhass Rade. Toddy Beer. tulip Yee, All Skiai 0p Victor

2. EVERY BROTHERS -wake Up little Savo, lye lye Law (Adams

3. PAUL ANYA -liars .. AK- Parewsual

4. JIMMIE 1000EES-- Heeanemb - Eoatono

3. JERRY LEE LEWIS -WW1, Lotto AeU iati Oa Sam

H. PAT KING COLE -Sid Ss Mo Capitol

7. COASTERS- Surchle, Yang Need - AM*

B. CRICKETS- Th.t'll to Ito Day - lniesrlck

1. LARRY W11.11136-Short Fn' finale - Specialty

10. TUNE WEAYEOS -- Happy. Hippy Olrrbday. ply - Ghuker

11. BOBBETTES -Mr. LM Atlantic

12. LITTLE PKNAPO --Kmq A' Kaplib, Jpay 1eey, Miss Aa, lecUle **(bite 13. lour (EUE) BLAND -Ehebor Up The had Duke

14. BILLY WAKD- sardust Warty

15. DR VIKINGS- Mnlispstag Polk - Oat

COUNTRY AND WESTERN 1. EYERL, BPOHNER$ -Ito lye Loire. Woue Cap liltlo Sus. Glace 2. ELVIS PRESLEY -Teddy Bur, Jailkouse Rat. Lwlip Val. All Book Up `elder

3. TONY HELMS-- Frauete. My Staid Angei - Deco

4. JERRY LEE LEWIS-Whoa Letta Sheltie' Gain' On Sun

I. JIM PEEVES -Four Walk, Young Hurts, Two Studios so You Wilder. Am I Losleg rut Vicar

1. MARVIN RAINWATER -Gonna Fled Moo BlwUrd MGM

1. RAY PIKE -My Shoos Keep Welhing Pock to VOL I'll NOUN. Gety Arms .Caiuebe

1. FERLIN HUSKY -- Fallen Star, Gone, hire Pessesflee Capital

1. AEDO PIERCE -Holiday for lose, lie Ito Love, Misting Yeu. Dial Do It Built, Hooky Tat Song. Some Day Done

10. MARTY POBIINS -pantie Sport Coat, Towage Disci Pluto Dual Blame Ma. Singing the Slues Columbia

11. JOHNNY CASH -Home sr the rues, Nest le Line, Nye My law le Pose, Du't Mole Ms Cw, Train M Love. Those You Ge Sun

11. JIMMY NEWMAN-Falla Star Dol

13. HANK LOCKtIN- Geishe Girl ylctot

11. MANX SNOW- Tangled Mind, My Arms Are a House Victor

13. WARNER MACK -b It Wrong? Data

TOP RHYTHM AHD BLUES RECORDS

. according to R &B Best Sellers in Stores A noelWlallon ef TH Billboard's naa htt Alloe In Stem eWrt lar Or petal ayFw, roc ectebe., I51. Ponts .en elan to dete.mine a%Itiana In aatsedseo IM ehe setaW a^wuM M atef tM ncaed reulntd hrine Um Period.

Position d Record Arils' d label Position d Record Artist i label 1

2

3

4

5

6

7

8

9

10

11

12

l3

14

15

16

it 18

19

20

21

22

23

24

25

DIANA Paul Anka. ABC Paramount

HONEYCOMB Jimmie Rodgers, Roulette

WHOLE COTTA SHAKIN' 601G' ON

Jerry Lee Lewis. Sun

SEND FOR ME Nal King Cole, Capitol

MR. LEE Bobbettes. Atlantic

THAT'LL BE THE DAY Crickets. Brunswick

SEARCHIN' Coasters. Alto

SHORT FAT FANNIE Larry Williams. Specially

WAKE UP LITTLE SUSIE. , .Everly &others. Cadence

JAILHOUSE ROCK Elvis Presley, Victor

TEDDY BEAR Elvis Presley, Victor

HAPPY, HAPPY BIRTHDAY, BABY

Tune ' Weavers, Checker

FARTHER UP THE ROAD. Bobby (Blue) Bland. Duke

STARDUST Billy Ward, Liberty

WHISPERING BELLS Del Vikings, Dol

KEEP A' KNOCKIM' Little Richard, Specialty

LONG LONELY NIGHTS....Clyde McPhatter, Atlantic

TO THE AISLE Five Satins. Ember

BYE BYE LOVE Evenly Brothers. Cadence

TAMMY Debbie Reynolds. Coral

JENNY. JENNY little Richard. Specialty

COTTA LOVIN' Gene Vincent, Capitol

ROCKIN' PNEUMONIA AND THE BOOGIE WOOGIE

FLU Huey Smith. Ace

HONEST I DO Jimmy Reed, Yee Jay

LOVE LETTERS IN THE SAND Pat Bane, Dot

26

21

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

41

48

50

SO RARE Jimmy Dorsey, Fraternity

MISS YOU SO Lillian Ottitt, &olio OVER SHE MOUNTAIN Johnny A Jos, (Mss RAINBOW Russ Hamilton, Kopp

C. C. RIDER Chuck Willis. Atlantic YOU SEND ME Sam Collie, Keen

LONG LONELY NIGHTS. lee Andrews. Chess

SILHOUETTES Rays. Cameo

BE-BOP BABY Ricky Nelson, Imperial

LOVING YOU Elvis Presley, Victor

YOUNG BLOOD Coasters, Atco

HULA LOVE Buddy Knox. Roulette

SUSIEO Dale Hawkins. Checker

LITTLE BITTY PRETTY ONE Thurston Harris. Aladdin

PLEASE SEND ME SOMEONE TO LOVE

Moonglows, Chess

LET THE FOUR WINDS BLOW.... Roy Brown, Imperial

OH BABY Dal Chuck Berry, Chess

MISS ANN Little Richard. Specialty

COOL SHAKE Del Vikings. Mercury

VALLEY OF TEARS Fah Domino, imperial

MY SPECIAL ANGEL Bibby Helms, Decca

TEENAGER'S ROMANCE Ricky Nelson, Verve

BLACK SLACKS

Joe Bennett 8 Sperkletones, ABC-Per

DREAM Platters. Mercury

WHAT CAN I DOT Donnie Elbert, Deluxe

... according to R &B Most Played by Jockeys

A eaplltu,artee M Tr euteerd'a sue eAw P a,ad e .: tM oatea., 111r. /eMta vow a'wn M Mrarn,, pa tlen anwirla of votis vo nerd eelae Ua Penlod.

Position t Record Artist d label Position d Record Artist II Label

1 SEND FOR ME Nat King Cole. Capitol 24.....LOVE ROLLER COASTER Joe Turner. Atlantic

2 SHORT FAT FANNIE tarry Williams. Specialty 26 BYE BYE LOVE Everly Brothers, Cadence

3 WHOLE LOTTA SHAKIN' LOIN' ON 21 TAMMY Debbie Reynolds. Coral

Jerry Lee Lewis. Sun 28 LET THE FOUR WINOS BLOW.. Roy Brown, Imperial

4 FARTHER UP THE ROAD. Bobby (Blue) Bland. Duke 29 JAILHOUSE ROCK Elvis Presley. Victor

5 TEDDY BEAR Elvis Nulty, Victor 30 LONG LONELY NIGHTS lee Andrews, Chess

6 MR. LEE Bobbettes. Atlantic 30 LOTTA LOVIN' Gene Vincent. Capitol

7 SEARCHIN' Coasters. Atco 32 RAINBOW Russ Hamilton. Kapp

8 HONEYCOMB Jimmie Rodgers. Roulette 33 SO RARE Jimmy Dorsey, Fraternity

9 DIANA Paul Anka ABC Paramount 34 SUSIE-O Dale Hawkins. Checker

10 LONG LONELY NIGHTS.... Clyde McPhatter, Atlantic 35 YOUNG B1000 Coasters, Ake

11 THAT'LL BE THE DAY Crickets, Brunswick 36 HONEST I DO Jimmy Reed, Vet Jay

12 WAKE UP LITTLE SUSIE....Everly Brothers, Cedente 31 BLACK SLACKS

13 WHISPERING BELLS . Del Vikings, Dol Joe Bennett d Sparkletonds. ABC Paramount

14 HAPPY, HAPPY BIRTHDAY. BABY 38 LOVING YOU Elvis Presley, Vktor

Tune Weavers. Checker 38 SEND ME SOME LOVIN'....Little Richard, Specialty

15 STARDUST Billy Werd, liberty 40 VALLEY OF TEARS Fats Domino, Imperial

16 ROCKIN' PNEUMONIA AND THE BOOGIE WOOGIE 41 COOL SHAKE Del Vikings. Mercury

FLU Huey Smith, Ace 42 HULA LOVE Buddy Knox. Roulette

17 KEEP A' KNOCKIN' Little Richard. Specially 43 WHEN I MEET MY GIRL Tommy Rìdgley, Alto

18 PLEASE SEND ME SOMEONE TO LOVE 44 UNITED Otis Williams. De Luxe

Moongiows, Chess 44 ZIP ZIP Diamonds. Mercury

19 TO THE AISLE Five Satins, Ember 46 HUMPTY DUMPTY HEART....laYern Baker. Atlantic

19 OVER THE MOUNTAIN Johnny d Joe. Chess 46 JUST TO HOLD MY HAND..Clyde M(Phalter, Atlantic

21 C. C. RIDER Chuck Willis. Atlantic 46 NO MATTER WHAT Clyde McPhatter, Atlantic

22 JENNY, JENNY Little Richard, Specialty 46 WITHOUT LOVE Clyde McPhatter. Atlantic

22 MISS YOU SO Lillian OMitt, Excelle 50 EVERYONE'S LAUGHING Spaniels. Yee Jay

24 MISS ANN Little Richard, Specialty 50 ITS YOU 1 LOVE - Fats Domino, Imperial

-



rsCs.

NOVEMBER 11. 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE 75

First release of a great new label.. First release b y a great new artist . . . .

Joan. More ,,,7,

/,. ,/

/,.

////

// / // / ': // /B/W :"

Swiss

45.8500

About Joan Moré .. .

-I he ra.en haired, I,ro..n eed beaus. wa- born 23 .ears ago in Berea. Kentucky and is an alumna of !hut eits's famous Berea College. Laser. when her show busine -s

career would permit. Joan attended classes at the 1..,,i vcrsit% of Kentucky and Columbia University.

At an err') age she showed a flair for Loth acting and singing as well a± writing poetry. Ilex big break came through ber appearance in the Paul Green pageant. "Wilderness Road."

It wits during the third year that Marra Nash, Nash, ¡II.-,

Tenn.. publisher- producer saw her performance and went

backstage to confer with the talented performer. Soon

after. Joan wits appearing in the Nashville area and de-

cided to take Nash up on his offer. The result was the

cutting of two sides. "Rain" and "Swiss Chalet ". Ads mice

reports indicate a his in the making. Thus. Joan is headed

for etrrdotu and the opportunity of fulfilling two of her

lifelong hobbies- traveling and meeting people.

A division of London Records -539 WEST 25th STREET, NEW YORK 1, N. Y.



76 MUSK-RECORD PROGRAMMING GUIDE THE BILLBOARD

let's give credit

F where credit is d

¡frdSafr'n's SAYS

"thanks D. J.'s, for making

PLAYTHING my big record!"

It's great to be associated with a Hot label like REV, which has had 4 successive releases picked on Billboard's ...

Review Spotlight on .. .

* PLAYTHING by Ted Newman

* PLUMB CRAZY by Jim Murphy

* TEEN BABY by Gary Trexler

* MAN OVERBOARD by Gary Lemel

Look for my new release

I Double Dare You B/W None of Your Tears

Don't

Delay

REVERE RE C O R D C 0 R P.

3703 N. 7th ST., PHOENIX, ARIZ. AM 5-2551

NOVEMBER 11, 1957

NEW RECORD LABELS A Iht ef r.KaO b.'. fh.t Nw w* art twl..N I. 1

Ace of Florida Box 3353 St. Petersburg, Fla.

AFS Records P.O. Box 66 Miami, Fla.

AMP-3 Records, Inc. 527 Lexington Ave. New York 17, N. Y.

Amusing Records 1674 Broadway New York 19, N. Y.

Andex Recorda -

c/o George Jay Associates 1606 Argyle Hollywood 28. Calif.

Audio Devices, Inc. 444 Madison Ave. New York 22, N. Y.

Audition Records 305 S. Fairoaks Pasadena, Calif.

Backbeat Records cio Duke Records 2809 Erastus St. Houston 26, Tex.

Rana Records LI1 Garrison Ave. Jersey City, N. J.

Beam Records 1726 Popular Abilene, Tex.

Concord Record Corp. 519 S. Fifth Ace. Mount Vernon, N. Y.

Co.Op Records 302 Exchange Building Nashville, Tenn.

Dana Records. Inc. 315 W. 47th St. New York 19, N. Y.

Joe Davis Records 441 W. 49th' St. New York 19. N. Y.

Redd Evans Music Co. 1619 Broadway New York, N. Y.

Falcon Records, Inc. 2129 S. Michigan Ave. Chicago 16, Ill.

Fidelity Recordings 420 -A Broadway Nashville 3, Term.

Flagship Recordings 253 Paramus Road Ridgewood. N. J.

Flip Records, Inc. 818 S. Ridgeley Drive Los Angeles 38, Calif.

Gametime Records 16.50 Broadway New York 19, N. Y.

Glow -]Lill Record Co. 301 Academy St.

Newark, N. J.

Gospel Jubilee Records_

Ralph's Radio Music Demoicst, Ca.

Guest Record Co. Box 75 West Fana Station Bronx 60. N. Y.

Holiday Record Corp. 2294 Eighth Ave. New York 27, N. Y.

Hollis Records c/o Al Brockman Suite 200 151 West 46th St. Nesv York 38, N. Y.

Ivy Records 1697 Broadway New York, N. Y.

K9.r +rd N tN ItlN {p,lry y ,rt .I. 7;1. ',"1 Irt Dlu. Jutrr a+art.Nl ptN A:Snt 17, SH7.

IC -Son Records Golden River Puh. 2031 Princeton Ave. Birmingham, Ala.

Keen Records c/o George Jay Associates 1606 Argyle Hollywood 28, Calif.

Lu Records 600 N. Davis St.

s Jackson. Tenn.

Masquerade Cl Counterpoint Records

Box 487 Temple, Ariz.

Monitor Records 350 Fifth As e. New York. N. Y.

MXA c/o Pye Crone Recor 66 Haymarket London, SW I. England

Pickwick Sales Corp. 33 34th St. Brooklyn 32. N. Y.

Pop Records, Inc. 2746 Country Club Philadelphia 31, Pd.

Proton Records 1 Amhuest Drive Yonkers, N. Y.

Regency Records Toronto, Ont. Canada

Renown Records P.O. Box 1874 Durham, N. C.

Rocket Records 420-A Broadway Nashville, Tenn.

Rodeo Records 1842 W. 1 i th St. Los Angeles, Calif.

Sandy Record Co., P.O. Box 248 Mobile. Ala.

Security Recor. 1706 E. Ninth Mount Pleasant, ex.

Signal Record Co. 762 10th Ave. New York. N. Y.

Skidmore Music Co. .

1270 Sixth Ave. New York, N. Y.

Sky Castle Records P.O. Box 114

Greensboro. N. C.

Smash Records 146 Seventh Ave. North Nashville, Tenn.

Starfire Records 1651 North Comm St. Holks' nod 28, Calif.

Starla Record Co. 1107 North El Centro Los Angeles 38, Calif.

Surf Records 618 South Ciro nod Place

Burbank, Calif.

Tilt Record Co. 5019 R'illou Glen Dra e

Houston 21, Tex.

United Record Co.

5052 Cottage Grose As e.

Chicago 15, 111.

Vena Records A Hogan 6r Claud Products Madison, Ala

Wí4 -Rosy Records Newark, N. J.

16.




706 Union Avenue, Mvmphts. Tenn.. U.S.A.

PLEASE TAKE JUST A MINUTE:

IT WILL PAY BIG DIVIDENDS!!!

We at Phillips International and Sun Records have always tried to create, never copy. Why- because that is the essence and life of

the music and record business.

We were fortunate enough to come up with what looks like one of the

biggest records to hit the nation in modern times. We believe you know the record we are referring to.

. Now some uncouth and very unrealistic claims are being made as to

who has the hit' -Our answer to this is. we are willing to have you compare, if you haven't already. all records on it. But. more than that, we are happy to just wait till the verdict of the record buying public is in! Every major market in the country has put Bill Justis's version head and shoulders above the sale of all cover records combined! And the reports from distributors and disc jockeys all across the U. S. almost unanimously agree that "Raunchy' will probably be the biggest instrumental since the original version of T. D.'s 'Boogie Woogie."

We view this reaction with real pride, because we know it can be a tremendous "shot in the arm' for instrumental music in months to come. This will add more of a balance and variety to the music business which has been so good to us all. Let us never become

- stereotyped and parasitic. The best in commercial music has yet to

be discovered. Let'screate -so as to continually find it.

Anyway, in this case, you can rest assured we know the best recors will win -then we eon all view the results together.

Appreciatively,

Sam C. Phillips




Speed your records to market with

RCA Custom's speed record service

NOVEMBER 11, 1957

1951 TOP TUNES

Based on the Honor Roll of Hits

Position Song

1... TAMMY .. 2 HONEYCOMB

When things start to bubble. we re there on the double. RCA Custom has three

strategically- located plants, so your hits go out fastest to your distributors in major

markets everywhere! This "Speed Record Service" protects you against lost sales -

Wherever you may be -East, Midwest, or West -our superior pressing facilities

guarantee you all the records you need, when you need 'em. And,'of course, RCA

Custom offers you unmatched quality, Call our reprncentative today for the details.

RCA Victor Custom record sales SERVICE ON A FLATTER'

,.. 0 R.- ,,., ,rel 9 1200, M5 R WY :an Ora. U.uw ii, at - tIK,IWIt C7tq á ,04 R Star.. t,r. n.tn..a u cam .- Ol.l..a t MO. 000 t7,. in Sate, t..ti,dt. A los -AP* b-4011 i. ® LaM4. WI a.ra Otprt.... t(1 40.4 Lipp, lia, 7tb rld..1 $v... Ioc.ew Onu.a r.. lotto rR .Ilrr., N0. M Owes era Intone.. R.A, 20 R..{.1.R.. h.N, lb. IM. t0. R 1- Nruw a- 2e00 -- --

Best Selling Records

Debbie Reynolds. Coral: Ames Brothers. Victor

Jimmie Rodçers. Rrrlette 3.... AROUND THE WORLD ..

..Victor Young. Decca: Mantavani, Landon: Bing Crosby. Cecca 3 .. DIANA

S ..._TEDDY BEAR

6 .,. LOVE LETTERS IN THE SAND

1 ....FASCINATION

8 WHITE SILVER SANDS

9 BYE BYE LOVE Eve11y Brothers. Cadence 0 IoM 604NA SIT RIGHT DOWN AND WRITE MYSELF A LETTER .

Billy Willie -s. Cora!

11 THAT Ll BE THE DAY Crickets. Eunswick 2 RAINBOW Russ Hamilton. Kapp

:3.... CHANCES ARE Johnny Mattis. Col:'e,bia '/ WAKE UP LITTLE SUSIE Everly Brothers. G"

5 WVOIE LOTTE SAAKIN' COIN' OR Jerry Lee Lewis.

6.... OLD CAPE COD ,. Patti Page. Iturc 1 ITS NOT FOR ME TO SAY . .........Johnny Mathis. Columbia

4 IN THE MIDDLE OF AN ISLAND.

Tony Bennett. Columbia; Tennessee Ernie Ford. Capitol

9 SEND FOR MY . ...... . Nat King Cole. Capitol

O MY HEART REFIINDS ME !AID THAI REMINDS MEI ADAPTED FROM

"AUTUMN CONCERTO" ....... Delta Reese, Jubilee: Kay Sar. Capitòl

:0 ... SO RARE Jimmy Dorsey. Falerrity 'l.... SEARCHIN' Coasters. Ake

?3 JAIIIIOUSE ROCK Elvis, Presley. Victor

?3 MR. LEE Bo5bettes, Atlantic

16..... STARDUST ... .... Billy Ward. Liberty

27.... WHISPERING BELLS Del Viilogs, Dol

28 ....SHORT FAT FANNIE Larry Williams. Specialty

29 ....AN AFFAIR TO REMEMBER Vic Damo ̂ .e, Columbia

30 HAPPY. HAPPY BIRTHDAY. BABY ....... ... Tune Weavers. Checker

30.... HULA LOVE Buddy Knor. Poulette

Paul Ante. ABC Peam.vnl

Elvis Pres.ey. Victor

Pat Boone. Dot

Jane Pittman. Kapp

Don Rondo. Jubilee

COMPOUND FOR PRESSING

ALL QUALITIES OF PHONOGRAPH RECORDS

INTERNATIONALLY KNOWN

HE,F C

A !PRODUCT OP

J. W. NEFF LABORATORIES. INC.

STOCKERTOWN 22. PA., U.S.A.

KEEP WATCHING THIS ONE!

- THE CRESCENDOS

"OH JULIE'' AND

"MY LITTLE GIRL Na.. 6005

This is the original tune! Watfh for cove-,

of "Oh Julie" because the number is so great!

nl'. If t :,. a. c.,r ,,trrples. p,e ,Se

NASHBORO RECORD CO. INC.

NASHVILLE. TENN. CH,ppcl 2 -2215



1.- NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING GUIDE 79

Holly is Hot! rr3:r.. ..r4Y':.,..Si.}]ï

Ft. ECORD$ ..........

BUDDY HOLLY

PEGGY SU E

B/W EVERY DAY

CORAL 9 -61885 O 61885

The HIT Song from TV'S "CLIMAX" BY THE STAR OF THE SHOW

JOHNNY DESMOND

KEEP ME IN

MIND B/W LONELY LAMENT

CORAL 9 -61910

xECO Ft, Ds



80 MUSIC-RECORD PROGRAMMING GUIDE THE BILLBOARD NOVEMBER 11, 1957

Dc;lmbi hceu/g/ For making the original version

a real big hit headed for 1,000,000 SELLER

.,' billy m y les

TOP POPULAR ALBUMS III i ... according to Best Sellers In Stores

A nog, t4n of rt. ',burrs . ...fj M iww ON. ter the weed g .. Oa.., 11!7. Pohl.... IMI.M. Wet'. a In .root,. rMw vy mow, of mtu . eae .kd tr'1 W r`N

Position Album

1 LOVING YOU

2 AROUND THE WORLD IN EIGHTY DAYS

3 MY FAIR LADY

4 LOVE IS THE THING

Ar1Is1 L lebel

[Iris Presley. Vctor

Sound Track. Doua

Sound Track. Columbla

Nat King Core. CapNOI

5

THE JOKER '

6

6

8

10

II 12

13

14

I15 16

17

18

19

20

21

22

23

24

25

EMBER 1026

61#4-91 Sr/2°Y

the 5 Satins OUR ANNIVERSARY

EMBER 1025

$4Ikk& ° MIA ,u the Mello Kings

NIM..el. IN.. ..

TOMMY RIDGLEY BABY JUST A

DO- LIDDLE MEMORY HERALD 508

l,the TONIGHT, TONIGHT boys) do it again with

SASSAFRASS and

CHAPEL ON THE HILL HERALD 507

BIG ALBUM PROFIT MAKERS THEIR FIRST ALBUM EMBER EP 100

TOP SELLING ORGAN AND

CHIMES ALBUM

HERALD HLP 0109

EMBER - HERALD 1697 Broadway New York. N. Y.

SWIHGIN AFFAIR

THE KING AND I

OKLAHOMA!

HYMNS

FILM ENCORES

Frank Sinatra. Capitol

Sound Track. Capitol

Sound Track, Capitol

Tennessee Ernie Ford. Capitol

Mantorani. London

BELAFONTE SLAGS CF TYE CARIBBEAN Harry Belatonit. Vidor

WONDERFUL. WONDERFUL Johnny Mathis. Columbia

EDDY DUCHIN STORY Sound Track. Decca

SONGS OF THE FABULOUS 50's Roger Williams. Kapp

CALYPSO Harry Belelonie. Victor

WHERE ARE YOU Frank S' aria. Capitol

WE GET LETTERS Perry Como. Vicier

PAJAMA GAME - Sound Track. Col.r:rbia

DUKES CF DDXIELAL'D. VOL III .. Dikes of Dixieland. Audio Fidelity

ROARING 20s Charleston City All Stan, Grand Award

SPIRITUALS Tennessee Ernie Ford, Capitol

HIRES UTILE RICHARD Little R:cbtrd. Specialty

ErLAFONTE Harry Bel /tome. Victor

AN EVENING WITH BELAFONTE Hairy Belaionk, Victor

JAIME GLEASON PRESENTS VELVET BRASS ....Jackie Gleason. Capitol

STUDENT PRINCE Maim Lanz. Victor

. according to Disk Jockey Plays a !. ^- s. sr. t -

7 :Kf,( `J.1 (. M T Y7 }ft S :. . . .. at. d

K.t.-iy e:'. . ! hL- a r ff :Yn 7N .le.g' .-! .

Position Albums Arts! A Label

A SWII.5lN' AFFAIR' F' 1. Sinatra. Capitol

2 LOVE IS THE THING Nat King Cole. Capitol

3 WOFIDHIFUL WONDERNI. Johnny Mathis. Columbia

4 LOVING YOU Ems Presley. Victor

5 DANCE TO THE MUSIC OF LESTER LANIN Laster tanin. Epic

WE GET LETTERS Perry Coro. Victor

AROUND THE WORLD IN EIGHTY DAYS Sourd Track. Decca

RING AROUND ROSIE Rosemary (loony. Columbia

SARAH VAUGNAN SINGS GEORGE GERSHWIN . Sarah Vaughan. Mercury

Les Elgart. (elumbia

VELVET BRASS ....Jackie Gleason. Capitol

Rey Conies. (Olurrt

Peggy Lee. (aptol

Hartman'. London

Julie London, liberty

Frank Sinatra, Cupid

Eyck Gonna, ABC.Pararr wont

Nat King Cole, Ca04ri

Tommy Sands. (am'''

Hi Los, Colyrt',a

Lena Home, l'.ctcr

Potty Bergin, Cohrmbia

Pat Boone. Dol

SON65 OF THE FABULOUS 5O's ...-. Roter Williams. Kapp

JUNE. FAIR. L WARMER ,j, ..........June Christy. Capital

6

7

8

9

10

11

12

13

14

15

16

17

17

19

20

11

22

23

24

'24

FOR DANCERS ALSO

JACKIE GLEASO8 PRESENTS

S' WONDERFUL

THE MAN I LOVE

FILM ENCORES

ABOUT THE BLUES

WHERE ARE YOU

EYDIE GORME

THIS IS NAT KING COLE

STEADY DATE

SUDDENLY 11'S THE HI LOS

LENA HORNE AT THE WALDORF

BERGEN SINGS MORGAN

PAT




THE NORD TO HITSVILLE! T EDDY HUGO

ARNOLD AND WINTERHALTER YOU'VE MADE UP FOR EVERYTHING c/w WAGON WHEELS 47/20 -7089

GISELE MAcKENZIE NEVE 'WAY

THIS I

R

KNO

GO

W4 7. ,2C0/ 20 -7W086

Watch

,.,.,

Watch for these NBCTV network shows, in Color and blackandwhite... PERRY COMO, ® r RCA %jCTOR GEORGE GOBEL, EDDIE FISHER, THE PRICE IS RIGHT, TIC TAC DOUGH... all sponsored by... «.r. «.



82 RECORD- EQUIPMENT MERCHANDISING THE BILLBOARD NOVEMBER 11. 1957

THE BILLBOARD'S WEEKLY

Record & Equipment

Merchandising

News & Sales Tips

NEW PRODUCTS A\I Ell ICAN ELECTRONICS Sllu WS CLOBENIATIC GO . . .

7 he American - Concertone Clolernatic 60 tape recorder has heen introduced by American Electronics. It has Five mito- 'static push-button controls atol provides light touch electric op- rr.stiun for half ts.0 toll hat k

or stereo record or playback. Tho recorder accommodates reels up to 10'4 inches and is designed for speeds of 7,4 and 15 ips. The hostnunrnt weighs less than 3.5 pounds and may he mounted in it wall or rnmarde cabinet.

TECH MASTER OFFERS TV, TAPE REMOTE CONTROL . , .

The Duo-Master, by the Tech \hater Cniparatiou, is o plugan

TV retinae control unit which may also he used for monitoring tape recvtrclings. The unit is say totally a sell. contained system for

eserr twirler!' of the I' reeds,. Installation consists of pugging in a singly lead into the TV receiver wldrh will permit station selection, line tuning for pictore and sound and adjustment of picture intensity rap to 50 feet from the chassis A separate speaker is euclosct in the Dort-Master cabinet. Headphones may .also be plugged in for privato listening. ALLIED INTRODUCES STEREO PRE -AMP ...

Allied Radin Corporation has Just announced its new Knight EN -700 Stern, -Monaural pream- plifier. Designed for use with any stereo or monaural Iii -fi system.'the unit pros ides complete

'control facilities for stereo tapes and broadcasts and monaural uses as swell. A fingertip control switches the pre -amp from stereo to monaural and permits revers- ing of channels from left to right.

It has independent gains and a master volume control that ad- rances hails ebatuurls at trace. Inputs are provided for 'magnetic cartridge. reran* cartridge, two tape heads. two auxiliary umrees, microphone, toter. tape amplifier or crystal cartridge. Finish is Ms her) t,,r,-in ble leather, with le-soled brass panel and black t . Price is/179,50.

\ ICI'OR TRANSISTOR RADIO FE.1TV /RES SIDE LOADING...

A new six -transistor. personal- file radio which operates on three flashlight-type batteries Is an- nnum rd its RCA Victor. The trot 'dilrirs a orw design which

TV WITH HI -FI FROM RCA VICTOR. The first console TV in combination with fim- speaker hifi sound from RCA Victor is the Penfield The unit het a tour -speed changer and le available in choit el three finishes. It has four 3'., -inch speaker, and one 12 -inch speaker. The picture tube is a h- incher. Priced at $550.

DISPLAY 1)O/s,S IT!

How a New Fixture Raised Needle Sales 35 Per Cent

Central needle department outlays the casual enatonaer needle conscious

i cistomcrs don't feel high - preenured when they get a chance to cheek needle wear

By RAI.PII FREAS EAST HARTFORD, Conn-

A wIinp iug 35 per cent Increase in replacement needle sales was registered by Leo Normandin after installing a %Vulco nerdle- dinir display counter in his Main Street Record Shop. But equally important in Leo's thinking Is the virtual elimination of any antag- onism me thepart of his customers when told they need new needle for their phonograph.

Stormy Scene

"Before 1 put In the clink," says Leo, "people would come In and ask why their tone aran wntddu't track. I knew It was needle trouble, and I told them. 1 mold see their faces get red and stoney. They'd think I was trying to punsh a needle sale on them. "

I,ro s Record Shop has a corner location on Fast Hartford's busiest therefore. The shop Is roomy and divided equally between recorded music (plus phonos and accessories) and greeting cards (wrapping papers. ribbons, etc ). Traffic from one half of the operation feeds the other half and vice -versa. Tine record department gets most of the attention. It is the record denartmrnt the enstrenrr sees on walking into the shop. And right up front. where it can't he missed, I, the new !mettle clinic counter.

One Needle After Another `Having it right op front lily

that," Leo points out. "the cleric has made people needle conscious We find people coming In to have their needles checked. something they never did berme.

allows rais, frail- p}re,cf replacement of the flashlight cells. A quarter.tunh Of the sicle opening permits the batteries to be re- mos'ed without opening the back of the raer. The new cells make automatic contact when inserted into the opening. Nationally advertised at $,39.95, the Jetstream comes In a simulated leather case with gold and silver tones on the face.

The -other day I sold one needle after the other. I never would have believed it."

Nosvadnys when a customer complains_ about the tone ant skipping or Mime other eilnnent that points to needle trouble, Leo doesn't sail into a new -needle pitch. Ile tells the customer to bring hr the needle or cartridge for eaamliiatinu. The customers feel they are getting a service rather than a high- pressure sales Job. What's more, it's a service that has more than it tcdaporary value. Once the ctstamner has bought a needle in and examined It under a microscope, he's impressed with the fact of needle wear. Iles also prospect for the higher -priced diamond stshn,

Saves Headaches 'At first,' says Leo. "I was a

little slow In seeing the benefits of the fistnre. lt's a lot of money for the but l'rn glad I got it. It has saved me a lot of headaches.

'There's s nothing cheep about the fixture either. I don't mean cheap from the money poirrt of view. I mean the way its made. It'd finished off well and the back is just as attractive as the front. The was I have it placed, the back of the fixture can be aren tiro the slow window. But that doesn't matter. It looks good from the back, too.'

Aside from satisfaction with the new needle liepartemnt, Iwo Norrglmdin is generally pleased with the direr1i to hi. burins, has taken. A recent change In k,rn- tinn has bu'rensecl over -all sales by a healthy percentage. His aus active promoter. His Baker's Dozen Club. organized six year, ago. now has a nntt 4,(K10 names. Of that nuuda -r, more thin one - third are active. '

All listrniug facilities In the store are operated from behind the counter. Ile has two small booths in one corner equipped with Columbia HF -1 four -sped players. Only the speakers are in the bondr, however. Both turntables and amplifiers are be. hind the sales minder. The booths are used only for album customers, many of whom like to hear a substantial part of an LP before buying. Itterdeistally, they are not made too comfortable. There are no ashtrays or rimy chairs In the tiny booths.

Busy Season Ahead At present. !rosiness is

ate{ to dew at Leos Record Bull this is the 1.11 before the holiday rash. Leo k s this going to be the biggest ho season he has had. And he's that, thanks to his new needle clinic, he s going to sell more needeli than he ever has

Leer needle cynic Ir located up In lent of the store where the customer can't min it. Header beard 'sank: "Wale Record and Needle Care Depart- ment." The unit is constructd by freedman- Aricrah Engineering Company,

n producer et record nor Natures.

A TV WITH 45 PLAYER COMBO. An automatic 45 r.p.m. Victrola is combined with table -top TV In RCA Victor's new Bellevue. The Bellevue has an undistorted outpur of three watts. Available in choice of mahogany or limed oak finishes, the model is nationally advertised at a $239.95 price.

Leo. behind the counter, answers customer'. query about a defective cartridge. "White you're here." ha talk th customr,- ' let's check the

needle." Before Leo Ion the austemen look ahru the microscope. he captains

bow Ilats are worn on the needle with the help of two plastic mnck -ape

of needlci.

tt



YBAIR[R 11. 1937 THI BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE 83

MERICA

DIAMOND. NEEDLES DEAR RECORD DEALER:

The enormous growth of our industry - records, phonographs and accessory equipment - is directly attributable to the continual upgrading of the quality of these products through miracles of manufacturing skill.

Today's records and record playing equipment cost considerably more than they did ten or more years ago; nevertheless, more people are buying snore of these products because they are getting more for their money - more lasting pleasure and enjoyment from the magnificent reproduction quality now obtainable from high fidelity records and phonography.

This up -surge in demand for higher quality aúdio products is especially reflected in the soaring- sales of diamond needles, the single most important element in every record player. -

The history of almost every business re- veals that when a product suddenly looks "hot" at the retail level, many "Johnny - come-latelys" invariably jump on the band- wagon and try to steal a free ride. "Bargains" appear from nowhere; discounting takes over and shortens dealer profits; instability and confusion create an atmosphere of insecurity in the consumer's mind and he refuses to buy at any price. He adopts a wait -and -see policy and lets the dealers fight it out among themselves. You've seen this happen in many phases of the appliance and TV business, and you've seen many dealers hurt by it.

The dealer who wants to stay in business and grow on a sound, profitable basis, must

operate outside of this jungle of price wars and discounting. Such a dealer builds his reputation on quality of product, service to his customers, honest selling, and planned merchandising. He stocks and sells brand name products, not fly -by- nights. He believes in the solidity and integrity of the manufacturers of these products. His customers look to him for quality of product first, not bargain price merchandise!

HERE IS WHAT YOU SHOULD KNOW ABOUT DIAMOND NEEDLES. Since 1938 when \NALCO first introduced the modern sapphire phonograph needle, WALCO has been a key supplier of needles to the phonograph industry. Walco's advanced needle manufacturing techniques have made it possible to produce diamond needles at a cost which recently permitted substantial reduc- tions in retail prices without sacrificing quality. It is commonly known that a poorly manufactured needle. can not only gouge record grooves but cause intolerable reproduction quality, and of course, consumer dissatisfaction. YOU CANNOT AFFORD TO SELL INFERIOR DIAMOND NEEDLES AT ANY PRICE.

Today's booming audio market finds a number of "would be" diamond needle sup- pliers seeking the replacement market. Some of these go directly to the dealer offering fantastic prices and discounts. Some dealers feature "Diamond Needles" indiscriminately, as though all diamond needles were of equal quality. The plain fact is, THERE IS A D1F-

FERENCE IN DIAMOND NEEDLES; and as with any other fine precision product, the customer usually gets what he pays for I

WALCO has made a study of some of these critical "differences" and will send you a copy of this study on request.

WALCO DIAMOND NEEDLES carry a suggested retail price of $14.95 and up. You can sell WALCO Diamond Needles at your full profit margin! You can sell WALCO quality easily and in volume! Remember, price is secondary; your customers want a good diamond needle: a quality product made by a respected manufacturer.

WALCO provides you with the merchandising tools and complete sales know -how that will enable you to triple your needle sales without resorting to price cuts. \ \'ALOO has a planned program for needle selling that is guaranteed to increase your sales and profits, without risk to you. Ask your WALCO distributor for details. Or, if you prefer, write to us for our program PLANNED PROFITS FROM NEEDLE SALES. \Ve'll rush full information.

,à/d.fease PRESIOENr

WALCO NEEDLES

EAST ORANGE, NEW JERSEY



84 The $illImard'a lluaie Popularity Charts . .. PACKAGED RECORDS NOVEMBER 11, 1957


Packaged Records Buying Guide

fish

M wk

1. Around die World in 80 Days 1

Sound Track. Decca DL 9048

2. My Fair Lady 2 Original Last, Columbia OL 5090

3. Pat's Great Hite 4 Pat Boone, Dot DLP 3071

4. Where Are You' 10 Frank Sinatra. Capitol W 855

BEST SELLING

POP LP'S FOR SURVEY WEEK ENDING NOVEMBER t

nue Information given In ehit chart Is based on actual sales to cus-

Inmerr In scientific sample of Ne nat,on's null 'mini outlets during Ne reek ending on the date shown hose. Sample desists, sample aire end all metals .ed In this continuing uudy Of retell record sales are under Ne direct and continuing superistoo and central of

the School of Retailing o New fort Volersity. Meeks

last oo Meek tan

5. Hymn+ 15 Tennessee Ernie Ford. Capitol T 758

6. The King and I 11 Sound Track, Capitol W 740

7. The Eddy Duehin Story 5 Sound Track, Decca DL 82S9

8. Love Is the Thing 7 Nat King Cole. Capitol W 824

9. Wonderful, Wonderful 8 Jttlmny Mathis, Columbia CL 1028

10. Belafonte Sings of the Caribbean 3 Harry Belafonte, RCA Victor I-PM 1505

11. Loving You 9 Elvis Presley, RCA Victor I-P\I 1515

12. A Swingin Affair Frank Sinatra, Capitol

13. Film Encores 13 \lantovani. London LL 1700

14. Oklahoma! 12 Sound Track, Capitol SAO 595

15. Ricky - Ricky Nelson, Imperial L \IP 9048

16. The Pajama Came I4 Sound Track, Columbia OL 5210

17. Songs of the Fabulous Fifties 16 Roger 11'illiaras, Kapp KXL 5001)

18. Dance to the Music of Lester Lanin 23 Epic LN 3310

19. Dukes of Dixieland. Vol. 3 22 Audio Fidelity, AFLP 1851

20. South Pacific Original Cast. Columbia OL 4180

21. Jackie Gleason Presents Velvet Brase 20 Capitol W 859

22. Pal may Sound Track, Capitol W 912

23. The Roaring Twenties 19 Charleston City All- Surs.

Grand Award CRD 33-3I0

33

8-1

9

8

46

70

66

25

10

9

17

Review Spotlight on .. .

The following new packages, reviewed during the pad week. have been selected for outstanding tiles potential, artistic merit, new talent. sound recording or display value. as Indicated. These "Spotlights." in the opinion of The Billboard staff, ment prime consideration hem dealets

Popular Albums HYMNS WE LOVE (1 -12') -Pat Boone, Dot DLP

3088 Pat Boone's affection for religious material, and his television identification with such repertoire

stamps this one a hit. Music is beautifully arranged and conducted by maestro Billy Vaughn. with Bonne purring such melodies as "In the Carden," "Old Rugged Goss" and "Sweet Hour of Prayer" with impeccable taste. Package will sell on sight.

PAT BOONE SINGS IRVINC BERLIN (1-12)- - Dot DLP 3077 One of the better packages commemorating the composer's 50th a ersary in show business, this set is particularly noteworthy for smooth, sensitive reading. Boone 's purring of such gems as' The Girl That I Marry" is hauntingly beautiful, with superb musical accompaniment by the Milt Roger. ork. Excellent cm-er art will boost sales on this.

THE NEW GLENN MILLER ORCHESTRA, directed by Ray McKinley (1 -12 ")-RCA Victor LPM 1522 The band has done very well in current road work. and this smart piece of packaging will help much in further exploitation. especially at the jock level. Sensibly, it's not a coo lets rehash of old Miller material, but the familiar sound is there in a fine recording job. Arrangements are by Deane Kincaid and

Joe Criben Occasional . Occasion vocals by Lorry Peters, Ronnie Craig and the maestro. Tops for dancing and listening, this should do solid business.

6 23 JAMAICA (1-12")-Original Cast. RCA Victor LOC 1038

25 The original cast version, of course, is the big ate. The show's hit; Harold Arlrn s score and vocals by stars Lena Home and Ricardo

113 hiontalban, Josephine Premier. Adelaide Hall, and Ossie Davis are both tasteful and cammer- cial- particultirly Miss Hornè's sultry solo-Take It Slow, Joe."

8 ANNIE GET YOUR GUN U- 12")- -.lorry Martin

and John Rait. Capi oI W 913 Original cast recording of the forthcoming TV spectacular is a must. The "classic" Irving

24. Lester Lanin and His Orchestra Epic LN 32.42

1

32

8

204

9

1

5

- 1

25. Almost Paradise 21 5 Roger Williams, Kapp KL 1063

MONEY -SAVING SUBSCRIPTION ORDER Enter my subscription to The Billboard for o full year (52 Issues) at the rote of $15 (a considerable saving over single copy rates). Foreign rate $15.

.nitrer ,came. (] gut me

ono

Name

Occupation or Title

timpani

Address

City Ione Stale

Send to: The Billboard, 2160 Patterson St., Cincinnati 22, 0.

Berlin Broadway score still retains its charm. Songs from the inemorahk thons include "They Say Its Wonderful," "1 Grit the Sun in the Morning" and "There's':No Busilxss Like Show 'Business." Drawing power of the two _leads makes the set a natural. Attractive cover.

JUST ONE OF THOSE THINGS (1 -12-) -Nat King Cole. Capitol W 903 Nat Cole is currently represented high on the charts with his "Love Is the Thing. package and this new set, tailored in the same soft, slow. romantic mood, looks like sure fire follow -up. Tunes inclure some of the smartest of the standards like "these Foolish Things," "\Vhcn Your Lover Has Gone," etc. Top rung merchandise for jockeys and dealers alike.

PERRY CO\tO - DREA8I ALONG WITH (1 -12")-Russ Case Ork. RCA Camden CÁ19 403 Como at $1.98 for the first time, and Its the top plug item in Camden's Holiday push. Hard

Continued en rage 85)

- Album Cover of the Week.

! 11X1 !it sift BUMS HMI

THE Mime ON THE gereihte. FLOOR. Wefts/new vA «,O. They couldn't Sa', round a heuer model. This err -

eo.er Idea ads ornately create hires. Dkeser. el ü happy cat gas be bra mks boom-

For Reviews and Ratings of New Albums See Page 88

Most Played by Jockeys FOR SURVEY WEEK ENDING NOVEMBER 2

Album, are ranked to order of the greatest umber ea pt.,. on Oak jockey radio Moos thrUust N aounr7.

Results ere based oe The Billboard's weekly et:ney

among the oarlw's doh lo:keyt.

1. WHERE ARE YOU? Frank Sinatra Capitol W 855

2. WE GET LETTERS Perry Como RCA Victor 1483

3. WONDERFUL, WONDERFUL Johnny Mathis Columbia CL -1028

4. YOUNG IDEAS Ray Anthony Orch. Capitol T 888

5. A SWINGIN' AFFAIR Frank Sinatra Capitol W 803

6. AROUND THE WORLD IN 80 DAYS

Sound Track Decca DL 9048

7. LOVING YOU Elvis Presle} RCA Victor LPM 1515

8. LOVE IS THE THING Nat King Cole Capitol W 824

9. FOR DANCERS ALSO Les Elgart Orch..... Columbia CL 1008

10. BELAFONTE SINGS OF THE CARIBBEAN

Harry Belafonte ..RCA Victor LP\I 1505

Best Selling

Pop EP'

FOR SURVEY WEEK ENDING NOVEMBE

The Infortex.. s;tea te Me chats Is based Manual Wes to n'usons, 10 erne tu medals of Me esuaea fetal) record outlets strum; the aenk notice co the rte ata-e Mae - Sample dense. movie am , gad aR

methods used in ehn cee,iaavO wady of Mao merl mks are ender trie dnen and cone:muss saper.r+o red coetrol of the School of Retail. ta rigor York 1.11 -

versify.

I. JAILHOUSE ROCK Elvis Presley RCA Victor EPA 4114

2. LOVING YOU Elvis Presley ....RCA Victor EPA 1 -1515

3. JUST FOR YOU Eh is Presley RCA Victor EPA 4041

4. FOUR BY PAT Pat Bonne Dut DEP 1057

5. AROUND THE WORLD Nat King Cole Capitol EAP 1.813

8. LO\TNG YOU Elvis Presley ....RCA Victor EPA 2.1515

7. MARVELOUS MILLER MOODS

Clem' Slitter :A rev Air Force Band.... RCA Victor EPA 1 -149 4

8. FOUR FRESIL\IEN AND FI\E SAXES Capital -EAP 1-844

9. PEACE IN THE VALLEY Elvis Presley RCA Victor EPA 4054

10. TIRS IS NAT KING COLE -

Capitcl EAP 1-870 10. LONELY GIRL

Julie Londuu Melt!: LEP 13012



y.

,,aaa

NOVEMBER 11, 1957 The Billboard's Music Popularity Charts . , . PACKAGED RECORDS 85

Review Spotlight on Albums .. .

to áee how this can miss on the racks, or how any dealer can hesitate to stock it. Sides date back several year, of course. but the fans will jump at the chance to fill in the library. In- cludes "'Me and My Shadow," More Than You Know," etc.

J %CKIE GLEASON PRESENTS "O000l" (1 -12 ") Capitol W 905 Gleason has another solid sales item iu his latest mood music album of nostalgic standards. The Vocal Orchestra of Artie Malvin sings an

expressive wordless blend (based on the title syllable) against tasteful backing of guitarist Tony Mottola and Bernie Leighton 's piano. Results are strikingly effective. A must for

jocks. LET ALE SING AND FM HAPPY (1 -12 ") -Jay

Stockton Chorus and Ork. Epic LN 3408 Of the four or more Berlin Anniversary sets in

the works this shapes up as one of the most potent. It has 78 Berlin songs with- a special told out jacket cover containing notes on the eleffer's career and accompanying photos. Chorus adds plenty of luster to the production. The long list of tunes on the cmee still generate much action.

CONE FOR THE DAY (1 -12 ") - June Christy. Capitol T 902 This 'could be the third best seller in a row for the swingia thrush. Her latest effort, "Fair

. and Warmer." was a big one and this package of themes built around "a lazy day in the country" can go just as well. Excellent backing by Pete Regolo. Choice items include "Lazy Afternoon;' "Give Me the Simple Life" and 'It's a Most Unusual Day." Attractive cover.

Jazz Albums SALUTE TO SATCH (1 -12 ") -Joe Newman Ork.

RCA Victor LPM 1324 A musically excellent set consisting of Arm-

strong "chestnuts," i.e., "West End Blues. "Dippermouth," "When ht's Sleepy Time Down South," etc., movingly intrepreted by trumpeter Joe Newman in front of a big band. Arrangements by M. Alban, E. Wilkins and A. Cohn generate successful blending of modern and traditional soundings around Newman whose playing reflects "Saki);' but is not imitative.. Soloists Cohn and J. Cleve- land add interest this package that should be well received by both modern and traditional buyers. Striking cover.

<- TRADITIONALISM REVISITED 0-1 T.)-Bob Brookmeyer Quintet. World Pacific PJ 1233 A beautifully conceived, superbly executed taste of "traditional" jazz with a world of inventive modem flourishes by the Brook- meyer Quintet. Latters skill ana dexterity on piano and valve trombone. Jimmy Giuffre's clarinet and Jim Hall's griitar work make this an artistic gem. "Truckin " is especially pleas- ing while Don't Be That \Vay" mils on the first sound. Must listening for collectors and buffs alike, with excellent cover appeal. too.

TflE POLL WINNERS BARNEY KESSEL, SHELLY MANNE, RAY BROWN (1-12") - Contemporary C 3535 Consistently fine performance by this trio of to

notch jazz artists tabs this package a must, with Kassel s guitar work a prime example of superior artistry. Trio Injects great warmth and feeling in their playing, exemplified by highly

renditions nditions of "Satin Doll" and 'lord.. Oae of the best small group works ht many a moon.

THiS IS SHEARING PIANO (1 -12 ") - George Shearing. Capitol T 909 This is Shearing s first solo package in several years, and it has strong pop and jazz potential. Those who go for the Shearing sound will like the mood created by such favorites os "Stella By Starlight," "lt Might as Well Be Spring" and "On the Street Where You Live."

Classical Album TCIIAIKOVSKY: NUTCRACKER SUITE; MEN-

- DELSSOHN: A MIDSUMMER NIGHT'S DREAM (1- 12 ")- Hollywood Bowl Symphony Ork (Slatkin). Capitol P 8.404 Still another "natural" by tibia highly pope ar

_ organization. Delightfully colorful cover 'a d

--the light, popular repertoire are ide ly

::geared to the gift- giving season. To s a, it - is to sell It. It should be stocked in dceílt.

IBELIUS: SYMPHONY NO. 2 IN í) MAJOR (1- 12 ")- Phila. Orni. ( Ormandy Columbia AIL 5207 'The Ormandy- Sibelius _ombination is sure fire.

is is the Fimaist: composer's most popular phony and +',e Philadelphians have a well - rved ree station as one of his outstanding

terpret rs. Audio bugs are in for a treat in the ,crong final movement. Turn up the

,plume and stand back. Sound, incidentally, fine thrn out.

4

PUCCINI, TOSCA (2 -12 ") - Milanov; Bjocrling; Warren; Rome Opera House Orchestra and (;ho -us (Leinsdorf). RCA Victor 6052 Top names in repertoire and performers make this de luxe package a natural for heavy sales, particularly for the upcoming gift giving season. A handsome cover and a complete Italian - English libretto will be strong merchandising factors for the dual -I.P set. Long tenu action seems assured,

SCHUBERT: TROUT QUINTET (1 -12 ") - The Festival Quartet. RCA Victor LAI 2147 Where the big longhair "names" have been involved, it has been demonstrated that chamber music can be sold. liere now is the debut disk of an all -star group: S. Goldberg, Prim- rose, Craudan and Babín, plus Sankey on double bass. Top, accessible repertoire, good cover, etc. make this One to stock and punir to a large segment of the "serious" market.

CLIERE: ILYA MOUROMETZ f1- 121- Ilouston Symphony Orch. (Stokowski). Capitol P 8402 A virtuoso reading of an epic Russian work. Stokowski has been .closely associated with it

as a result of his editing (with the composer) of the originad score ta a practicable concert

- length. The vari- colored, brilliant work should appeal strongly to the woofer -tweeter crowd. Capitol's current promotional emphasis on the conductor should also insure solid sales of this item..

Special Merit Christmas Album MUSIC OF THE MEDIEVAL COURT AND

COUNTRYSIDE (1 -12 ") -New York Pro Musica Antiqua (Greenberg). Decca DL 9400 Here is a Christmas album for the discriminat- ing buyer or recipient who Is weary of the standard yuletide fare. Fine singers, performers on ancient instruments, evoke a whole vanished age then songs and dances by Du- fay, Atteignant and anonymous Italian. Span- ish and English composers. Recording Ls

realistic. Packaging, notes and cover are superior.

Children's Album PINOCCI1IO (1 -12")- Original cast. Columbia CL

loss The recent TV version of Pinacchio, of which this is the original cast disk, met with favorable response from critics and viewers. The story has great champ, and the songs of Alec Wilder and performances by Mickey Rooney, Fran Allison, Jerry Colonna, Stubby Kaye and Martyn Green can keep children fasci- nated for a long time to come. Rooney as Pinoeehio is pictured on the cover. Excellent Christmas and stock material.

Special Merit Children's Album LANGUAGES FOR CHILDREN: FRI:'CII (2

10 "), Cabot CAB 4001; SPANISH (2 -10"), Cabot CAB 4002; GERMAN (2 -10 "), Cabot CAB 4003; ITALIAN (2 -10 "), Cabot CAB 4004 The series is designed to teach children in the middle primary grades foreign languages. Each package contains an illustrated booklet in color with .an English and foreign written dialog of tine conversations. The technique is a Hcar- Repeat -Speak system. Individually the sets list for $4.95. They could be of great Interest and help to primary schools that offer introductory language courses. Also ex-

cellent for home tutoring.

Spoken Word-Special Merit Album THE LiNiNG CONSTITUTION OF THE U. S.

(1 -12 ")- Narrated by Marvin Miller, Kaydan 1001 A highly dramatic reading of the Constitu- tion, with historical notes interpolated -by Marvin Miller and a small tito brilliant cast. An off -beat idea package. it's especially well performed, with the original music score by Robert Artebnuster very fitting. Package is not only timely but a potential commercial property. Dealers could well reap a harvest by selling this as a must for any home or institutional library.

Sound BiLLY MURES SUPER -SONIC GUITARS IN

11141 (1 -12 ") -RCA Victor LPM 1536 This one may crack the crockery. It's a package for hi -fi buyers, with exciting sound and rhythm. Mure used four guitars, two drums and bass, and probably ran the risk of being electrocuted. Tunes are "Supersonic" and a list of standards, as "Caravan, "Mal:omena," etc.

ASCAP -TV Goal Long Peace C'ntinurrl Tutor s

mise, highly- placed executives feel it is quite possible that both CBS and NBC' will at some future point, relinquish their stock in BM 1, leaving. that organization tied to non -network broadcasters, other networks, too, may take similar action. Some tradesters close to the situation believe that Bich a move by the networks would strengthen their network- record label affiliations-a matter of ever- increasing importance for two.reasons : -1) the growing income derived from the record business; 2) the growing potential of records as developers of talent.

However, despite the attractive- ness of compromise to certain broadcasters end certain music executives, there is one stumbling

Victor's Hat CarrinmrI fru.i purge 18

As with the Columbia Record Chili, dealers will be entitled to profits from members they sign up. It is known that such profits. in

many instances have been substantial.

BOM, in effect, will be a sales agent for Victor. It will handle all of the advertising, billing, collect- ing, etc. Repertoire will be mutu- ally agreed upon by Victor and BOM. The Victor catalog definitely will not be offered to mail buyers.

Meanwhile, it is expected that BOM will continue to operate its own Metropolitan Opera Club. However, members in its Music Appreciation Society Will be swung over into the Victor club. BOM will continue to =14 -available its special 10 -inch explanatory disks, pertaining to each longhair release. ROM also will continue to service the subscribers it has enlisted for Children's Record Guild and Young People 'Records, which lines, oddly enough, are purchased by BOM from one of its leading rivals in tike hook and record mail field, the Sutliff- Stevenson combine. (Re- garding the new Sutliff- Stevenson arrangement with Capitol Records, see separate story.)

The first BOM- Victor ads should break in the consumer press around January 1. Bonus disks to new members will go out the same month, and initial club selections will he shipped in February. The "inducement" offer is expected to 68 a free multi -disk offering, representing a solid chunk of standard symphonic repertoire with a top name conductor, such as Toscanini.

MO Clubs C,,ntimn'(I Ironr soc"' IS

word specialty line. Under this pact, MT will circularize its huge list of longhair buyers in a pitch to sell the new two-disk Carl Sandberg: A. Lincoln Album." This will be a "test" arrangement, but if it sueceds, it's likely that AIT will go ahead with a "spoken word" club -swithin -a -club, offering a now Ctedmon disk catch mot ith.

l'Iris would be Caedmon's third tie -up with a mail order firm, with each of the three deals aimed at a

different type of buyer. The oldest arrangement has been a disk -to- disk deal with Reader's Subscrip- tion, which outfit has nude 20 Ctedmon titles available to its members to date. Second deal, on lvhict the first mailing goes out within a few clays, is with the 7 Arts Book Club, which will also feature the Sandberg plus 13 additional Caedmon titles.

For the record company, such deals represent considerable plus business, obtained with no advertising outlay by the diskery itself. The mail order vendors take care of the net for high- priced ads in mess media publications, as well as for broad direct mail solicitation.

block here. That is the fact that some prime movers of the Song- writers suit seem dedicated to an all or nothing point of view.

Meanwhile, the ASCAP -TV negotiations ore continuing in a spirit of friendiines, it is known that there already had been thought of sending to the ASCAP membership for its approval the salient features of the new contract. Such a move is necessary in a long term pact, However, a hitch developed when certain ASCAP -era expressed their Belief that such a move might indirectly prejudice the Songwrit- ers vs. BMi suit, inasmuch as seeking approval might imply that existing income rates were sanisfac- tory.

MATHIS HIT

.Pub's Faith Vital Disk Ingredient

NEW YORK - A publisher's faith in his song is still a vital ingredient in our frantic business. In a letter sent out to disk jockeys and others in the trade, Frank Music this week proudly pointed to 'The Twelfth of Never," by Johnny Mathis, as a hit. it's number 27 on The Billboard Honor Roll of Hits," says the note.

This tune is the flip of the big Mathis hit, "Chances Are," which broke very quickly. "Now," continues the letter, "we have put the time, patience, experience and per - serverance to the test and the side is proving it can stand on its osen two feet.

"Like Ma's good -apple pie. It took the correct amount of select ingredients to become the luit of the house. We ask you to re-ex- amine the ingredients and put it back in the oven," saps the statement.

Verve -Nelson Legal Fracas Squares Away

HOLLYWOOD - The much bellied legal encounter between Verve Records and Ozzie and Ricky Nelson, Music Corporation of America, Mickey Rockford, Dick Pierce, Imperial Records and Lew Chodd, formally squared off last week with the formal filing of the Verve cross -complaint. -

Damages totaling $5.217,210 were sought by Verve from the seven named in the complaint in an action filed in Superior Court (4), Suit asked for $1,717,000 representing the anticipated net profit to Verve "had those named performed that which they had represented they monld do. and upon which Verve relied." Exemplary damages of $500,000 from each party named was also asked for.

Suit is in answer to an action by Ozzie Nelson asking damages of $40,000 for moneys allegedly due Ricky Nelson as royalties. Verve action contends that the Nelson MCA, Pierce and Rockford at all times represented that Ricky Nel- son was bound by an oral contract. Imperial and Clutch! were charged with entering into an exclusive recording services agreement with young Nelson after "being made aware of sect relationship between cross -complainant and Oswald G. Nelson" and did sa "malciously and with intent to injure" Verve Rea ones,

Action was filed by Louis W. Cork, of the Finn Rosenthal & Norton.



86 The Billboard's Music Popularity Charts . . . PACKAGED RECORDS NOVEMBER 11, 1937

VARECORDINGS FOR THE CONNOISSEUR

To our disc jockey friends: Many thanks from Vanguard and The Weavers for

helping to build the best- selling folk record in long -

play history!

THE WEAVERS AT

CARN EG I E HALL 20 STUNNING FOLK SONGS ALL AMERICA LOVES!

one 12" long playing record Wednesday. October 2. 1957 VRS -9010

"Superb." Cleveland Plain Dealer

Shill the best." Harper's Magazine

"The album is a must for any folk record collection." Billboard

"A truly exciting recording." Miami Herold

"When the Weavers sing, the joint jumps." Christian Science Monitor

"Once again the Weavers click." Variety

"Delightful . . . immeasuroble charm . , an indispensable part of every

folk music lover's collection." Downbeat

i

and now ... their second album SWEEPING THE COUNTRY

THE WEAVERS ON TOUR

On Top of Old Smoky liceo, Trena

So Long It's Been Good to Know You

and 18 other folk hits!

one 12" long playing record VRS -9013

ORDER NOW THROUGH YOUR LOCAL VANGUARD DISTRIBUTOR &not Distributing Co. 327 frankfort Avenue. Cleveland. Obre a. G. Record Sennes 3,7 N W. 6th Avenue, Portland. Ore. Celdornia Record Dist. Co. 276: W Piro Blvd Lof Angeles. GM. Calmar Dianbuten 41I N w ith Street. Oklahoma City, aka. Count D,urrbuti.e Co. 411 Halsey St,erl, Newark. N.J. G, Disbebuton 20 Drues Sueca, Walerbuy, Conn. Daily Mea. 2200 Irvine Blvd., Dells,. Tess N. I. airy 314 feet I lth Street. Houston. Tusk LaMx Ojai C.. 2642 Oln St., St. Louis, Mo.

VANGUARD RECORD

Lesro Di st nbutore 17 So. glu +brat. Philadelphia. Pe '

Nueld M. liebsrnan a Co. 257 Phmeuth Avenue. Minneapolis. Minn

SMnley.lawh DaaMaeH rg Co. 740.IOth Avenue. Nus Tort. N Y

Mangold Distributor. 636 West Dellinger.* St.. Baltimore Md Mangold Distributors 2213 W. Morehrd Siren. Charlotte. N C

Musk Smeller. N Nam Engtead 263 Huntington Avenue, Besson. Wu Musimut or Canada 901 Bleary Suent. Montreal. Cenada M. S. DIstelbutors 1700 So. Mrchigen Ave.. Chicago. Iii Mole Swollen of Ohio 1189 Gilbert Avenue, Cencinnati. Ohio

SALES CORP. 256 Wen 55th Street New York, N.Y.

New Sound 50 Julian Avenue San Fnnuuo. Calif.

Pan Andean Record Diatributen 2061 Charon. Street. Denver. Colo. Pan *noncan feard Ontnlwlen 3731 Wunde. d Ave 0uretl. Nub. Leonard Smith Dig. Cs. 30 North 3rd Street. Albany. N.Y.

Southland Disbibutor. 441 S.E Edgewmd Aire . Atlanta. Gs

S 506 Smooth Sheol. Buttata, N Y.

Tran ladle Oise, S.A. Arttab 123. No. 127.5, Meile' 1. D.F.

Tra Tar Oiarlbukat Co.

1214 S W Mk Seal, Memo. Fla.

Reviews and Ratings of New Popular Albums

KNUCKLES OTOOLE PLAYS HONKY TONK PIANO, Vol. 3 13

(t -12 "I Grand Award OA 33 -355

Volume 3 in (isle highly nucceuful aerial offers much the same typo of fare u lu predaemors: old -lime tunes and aMnclud favorites, many of which have long been In the public domain. Metallic Diano with rhythm hm lively and ,watakie flavor. Program includes such es "Sweat Rosta O'Grady." "Salle Darn Ye Sell.,' sto. Fine party fate for ...mg or dancing. Standard Inventory.

BLUES IN THE NIGHT r....12 Marton Gould (irk (I -12 ") RCA Victor LM 2104

Here's e set that can appeal In bmb we and jan markets. While all of the selections are not "traditional" blues, and despite the fact the Gould mea a fell not. he dota manage to capture blues feelings that range b approach from Diaicland to modem hetuvatiom. The sound M excellent. Good notes by Robert A. Simon.

cRORGP. FEVER a HTS ORK PLAYS JEROME KERN

(1.12"1 Vox VX 25.100.

Another la e growing group of Feyet packages In the Broadway show vein, this finds the pianist for the first time with string and woodwind ork support to his richr Irrrgered and wa:omplluted Vultind.1 of alma tune. Set of famous Kern standards le ',Penly nntded and should find a ready market among IM show emhusiasts. A. dltenin' Item for jock programming u stil.

11

SEARCH POR PARADISE 79 Sound Track 11 -12"1 RCA Victor I OC 10)4

Film scram by Academy Award winner Dimilri Tinatkln composed for the new (Income production, is a romantic. mimic series of themes some of which are bawd on Eastern tonal, Ilea The score alb contains snttal snag with lyre, by Ned Washingtue raw an Academy /ward winners and Lowell Thorne, These are *,mg by Robert Merrill. The movie -goes may find this to his Ukln,.

MAN t PUPPY.» ... WHEN I HEARD 77

The Kirby Stone Four (142 ') Cadence CLP 1023

Sock package for jocks. The Kirby Saone Four play and Pins up a hilar- ious storm of nos etty oar -both orielnals and pumnd) 10011mcni of uandarda. Included are their recent sin gle "S' Wonderful," "A Reauro- ably Ugly Che:k," ell. Group het received some solid pluRflnd on Ed bulllen', CBSTV show, which could stork sale

THE REST OP IRVING BERLIN Reg Owen Ott 1l -12 "r RCA Victor LPM 154'

mt. te one of of trust four Irving Rentra packers+ released to aurorae with the clelfor's 50th Aanrrerwry In show basins*. Album contains 30 tunes, most of them very familiar. The Osons ork is big and the arrangements tend at times to conceniae the material. Thus, oho Me shoed Quality Is fine, there'll be little dan- sas dome to Ihe.e tentons. Aside from this drawback, the package, with a painting of 3erlin on the

cover, sboold grab a fair share of loot.

7a

SILLY WARD A THE DOMINORS....7i (112'.) Dean DL 1621

The Dominoes group sing number of ;lean from the catalog and the

can, include. list hit 01 last true. "St. Thereat of -No Roses." Others

include "To Each HM Own." "Sep- tember Song." etc. The group bas

done well with recent 'Mlles on an-

other label, and this packalte can

come In for a moderate share of action

too. Rands can provide worthwhile

Soar) programming faro as well.

JO STAFFORD SINGS SONGS OP SCOTLAND

tlI2"1 Columbia CL 1043

A ronsonion from a former 10inch rekaae. The previous edition was

no chart rider; this quality eft, boro

ever, can have appeal to lovers of

the folk ballad who will flip over

the artists' beautiful. e+pltivo pres-

entannns. Imaginative sa2heserafkrn. help capture the hitter -sweet Ihumo

of rho set. AU aclecllnos are from

wind. by Robert Burns with new

musical settings by Aln Rinker.

TOP 12, volume IV 73 Available stacked or staggered (1 -12 "1

COLUMBIA Cl. 1057 -.

The fourth In a seen, this edition of p u a I I 1 y lop pops includes Johnny Mathis' "Chances Are,' Tony Bennett'. "In S T E R E- O - C R A F T the Middle of an Island." Marty Rob-

bins' b R 0 4F ! 0 4

-The Story of MY Llfe." and

versions rat top wog hits by Mho anises by Ray Ellis and Norman Petty.

Other 001. «presented are time, DIVISION Of CRAFT RECD /DINB CORP.

: 1 er,,,,,,,,l; rr, l /r,

STERE-O-CRAFT GALLERY OF EIGHT

EXCITING NEW

STEREO TAPE HITS

Erclting Isle selection IF Ilia greatest Inc Mrpiil to

Americo. TN lot. 51,11

ADELE GIRARD "Jeu o. Harp"

BRILLIANT

Nola vocalist sissing a

group d d/ Vended+. TR

101. SIO.NS

DICK TODD

"Slag. le Verse.

STEREOPHONIC -

e =:

Cbicsg' Ahle lall bi Ike

ausleben ehe male II te.

L.,

mous. DI 102. S10.15

JOE MARSALA "Chicago Jogg"

REPRODUCTIONS! Preteeling the famous Brig.

Wier of Ib. Austin Rigi

School gong, himself! IN 101

510.15

BUD FREEMAN

"The Bud Freeman Group"

`ATTRACTIVE

Pions selections by the

briobint sler or the Nodere

Mu barite! IN IOf. 510.15 I

DAVE MACKAT "Ploys Progrea,tea' -

FOUR COLOR

Orlgieai member of the Noted

(Of Blet Blowers. 'Ne said!

-TN 105. 510.15

PEE WEE RUSSELL

"Pee Wee Ploys"

PA'CKAGES!

Kee aruagements lot some

lo tad tool" fetorllet.

Ti 106. 511.15

DIC "Hof clad Cool'

PROMOTION-

1ir.. 7.,

- , 0 IA*

Drums hie nobody's busi

1113! ?loyal by ont st the

511,11 in inf. IN 101.

110.15

GEORGE WETTLING

"And His WI dy City Seven"

ADVERTISING PROGRAMS!

EXCLUSIVE DISTRIBUTORSHIPS AVAILABLE

Slare O.CraN

luso beater, lt. Nil It, N. T.

Cnrf uses: Plast tend or lall iatoreiI,te ar law Slut 0

(reit relearn aal 'fete 00 sent at ow regales

dealer Wahl mathsg bat.

Mane ..._........__,- v,_.. -__..

C tf lase..._ State

D,40, Vic Demone ani Don Cheryl 1650 1R0ADVAT, REY TOIE If, N.T. (Continued on page 6r




TELEVISION CLASSICS GO ON RECORD...COLUMBIA Spectaculars highlighting the recent television picture, Pinocchio and Cinderella reached fantastic numbers of people as "live" performances. They reach even more, preserved in all their splendor, on Columbia Records.

1¡7lE:Q:` 61030310'11

á

' 4

$.

MICKEY ROONEY afarrinv in PINOCCHIO with Fran Allison, Jerry Colonna, Stubby Kaye, Martyn Green and Gordon B.

Clarke. Narrated by Mickey Rooney. CL 1055

71,

44 :1±<

CINDERELLA The CBS Television pro-

duction starring Julie Andrews with Howard Lindsay, Dorothy Stickney, Ilka Chase, Kaye Ballard, Alice Ghostly, Jon

Cypher and Edith Adams. OL 5190

NEW CHRISTMAS STARS FOR CHILDREN...FROM Besides Pinocchio and Cinderella television sound track records, Columbia's Christmas list for children includes such attractions as:

A FIRST CHRISTMAS RCCORO SOR CNILDRCN CL l07

CLOONEY TUNES Rosemary Clooney CL 969

THE ligia STAR OF

hooked with TN[ TOY SOX CL. 1046

PETER AND THE WOLF -Prokofiev THE YOUNG PERSON'S GNOE TO TC oRC/ITA -Benjamin Britten 011. 5183

CAPTAIN RANCAROO'S SONGS AND DANCES Bob Keeehan (Captain Kangaroo) CL. 1012

RECORDS!

COLUMBIA

Ct7LUMBIA o'

RECORDS A oenllon of ces e"eqN4" aN "Cas- T.



88 The B'illboard's Music Popularity (:harts . . . PACKAGED RECORDS NOVEMBER 11. 1957

America's Fabulous

New Swing Organist 2y

BILLY NALLE` ' Rhymes with Hall

SWINGIN' PIPE ORGAN

(LP =1521(

(EP =15211

A D.J. Swinging Special!

. . RcAim.. ATÖR o


Continued from paga 88 tvc as many big hits u a pues mafioso minions, bou the pacta* with anie pbaw no Ma corer, cas d o prof... busl.ew.

Tilt TERSATOVLS

RCA Slum LPM 132$ The outs difteresscs between this trio M number of others Porting la

refined rhythm and blues scull. Is that the. lad. all h .oicd. TM mice sea $,.dentn of the Derail: Infantry Chorus. Deans. tM qualty M the ..$- .oed ballad, and upbeat tuck the roar r..ar is packed and IM e1 r bound 10 suffer from c..mputtin. Moats disk e.pontua could probably 1.. helped.

Christmas SRO( \D TRI ( -HRIai st aS TRY., ..${ Var.. Anus

Dacca DL WW1 Dare's ...ow of salable C1na1- - , sraadar& bah in tM pop cud fur raises. utter.., br .. h anises as Brrq Crosby. Judy Garland. On Andrews Sloan, Pet. L.. the Four Aces, t/.. Mi.. troche,.. $d Foley and .umber of aheca Included we ',Otto Christman- O Conne All Y. Pumlul - -Rudolph." etc. Mutsu aman basa, pacts/eft that cm pro- dus:. *ruins the year and foe n..y years to cane

HYMNS TO THE LISSLA I !RCVS MARY ...... ..............74

Sung M Jimmy S.Rtel (1 -tr) (k.ca DL .p1$

A package of one performances pet In twee for the Cheat.. Seem.. Seaters hole eaprexs adoratîd0 as dlplly. The baritone lone H bucked w as organ. tue accornprsienear of Ilan lucks betray t17 Sntet Effect I. tlRa d dedikity and manual quality. SA... (.edam "'Mosher. Dear. O Pt.) for Me.' -Let Me Fold My Way to Yu; .14other. .I 1MU Feet Is L.eel$s.-

Bati I ST Atli IN NM SS at Lasa., His Waodroids and Hia

S..d (l -irr RCA Vector LPM ISIS

Lau.. well tares as the redue tenet. of 1;n Band of Amend Isiwduel sows Moro.. w ear - tJaltlr afnysweb but *bid. feature brass sM wuadwisde fn. bass bore w ,Limy. Snots Y tacet:ent aed 7.75 lesser for slat bi and low responses. To -'lackey ou a Carousel. u p.r1.N1arty infernos. h.Jì band. Irsa$(aat..e packs... Iht cam .a11- . rely aB.

SID CO`aCFRT t, Band IMeyenl (1 -1r1

WEB I

Top-ouch hand program try hoe.- gross wen. Amerces oldest ban as fact Otte t,Je carries good. : -

suably .assumed march nurture eh. 7.P n 10,c7$ pie.-:. Sacstd

: sod. 0, not the hest, and per- t rman.e rate with the bee araa- Dr 'IeNe.-s dh hand Duos.

Polka NpILRt POI K(ti--al\ a 1T

D 1T('HME, . a S( -.S S'I,tor 17M 1419

Asuredit a Ira. item loe the .1111, kraut ;troth. all the ray from Yost- ..'!. .. as 1r. The. lada play URb

twirls toes sad :pang. MOB Wba .peed R all Ras son .1 L. Wilhelm pool Popa tars... In the Verged" Sulu wIll Dud k s arroba package: and is .lar sf cwt. rent :rou action as pats 11.$11. mask ..cual dando mas Out k profitably. Toe bride - kcydy. twat.- ..11t. Put. -Iwo Coa.O Pals

MEI OOT CRUISE 5$ Gm. W nnOwskl Ifs Hausa, telle -

Ork 1t -11 - Dana DLl (230

A. Imcrnal(oo.l program, V .bleb polkas, asiles and ob,rek, .7. Americanised ses tocan nad Suns- vacua! .pan.. Votala ara by tb. Padetk S(Ocra, Dick taon and Wiwfcrrtr. Mat of Or side ara named from .1:11.. aye here's toad mile.* Will V Ikea.

BROADWAY POLKA Ray Remy Oat Dar DLP 12A

Gordy guested MIL.s abwld sa ace .11a dealers wise app for Oda market_ Sows awb `.e semi and all an - or °berate EnAenw nad bap. weeds u the PoGJ Deakin -New Bleeds Bawbelutt.- - cUco,. Papa- sod 'Bro_d.y Pape- u. Modally cheerful.

M

BINGO POLKA 77 B1+ord Witkowski R His Serer BAa Ort 0-1m Dama OLP 1231

HcK Cona aught. contw.KW blew of Mlku and oberekt Cal Ma dean awed by the Wnks.akl 17 p. Then me . doers selenium for ta. lueper0. Color Covet of a b... santa doesn't bare enacts agrie. os Pia outruns hug the Heald, of the waa- btp matea the put* coartada for t$4 mcreanny alts market.

FR Stilt ROTS Lto7S[17 POLISH SONG .\LBL M tT

(1 -1.-1 Dar DI.? 1:41/

Pactage of Ilse!, ameab4 Wu Wen reach tarier martre. dews. Pol.; orientebne Setm,um, re- float. a Lay. bapp7 lac,. `Mk. Baba Bosnia.- "Ccl Mo o

Lochau"' ac.

Speciality CYtauasa rs SONGS OP' B$URWBAtt3 TOMB 7$

4eo Tort Pm Musics Aminua tGrn1- beset. (I -12', Corrmerpoim CPT Sae

As 0chantin collection of Elio- tubas Iontt, rounds and madrt*14, Madame., performed by Gre sberp'1 Vs. kit mks accompanies U. .its racoeeera cello. barpsi[fesd.


AUDIO BOOKS Inks Svrs 1..u're 0.11 t..:ked Jor the lf..ti.la. sea, .

` ,.... ...t,..... ,,., . for

n .ansiar der.. dur:..< Nr .ttdu seas.. H,rr eras sedad

Tnou1nd. o(a peed *torea a.. wlay uso 1. seen ..I . can

book- aras .add lluual Ihousa.ul d your

alai 73 n

turnlahla o ...Tidy Nip no Our AUdln Deck neo nMUay. Slues L.st

(til.é l Soria . . .

tan/1 Litt

Tura Albain rite The guard of n. ....) 63.91

Adventure. of Rabin nad L 3.90

All. In Wond.rtand 1 J a

etkp I:al Ieir i.. e t .

a«s.r.1

TINt A Pr.c son,dnin Fra:al'n I. 116 nasa W ewig. cf

6.er.aa Tal. af ore .... Vaasa.. Peana

Nu of sek Traen

D,. Jelol( aod Mr. et. de

Tos Trial of Surralr. Sann Na of ..rsea -. '

s S. ra tse asa 1tl 193

1 6y

Ride for Com)l.te Calalo` and N41(7 el ,\741,11 Dittrib1l1 1

AUDIO BOOK COMPANY 5t. Joseph, Michigan



s" NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE 89

I.

The BIG HITS.-icte'or7 LIBERTY

s

4 alb 416

Thanks,

D. J.'s

Margie Rayburn

I'M AVAILABLE

and

IF YOU WERE

Liberty

Records

in

Vicki Benet

''V AFTER MY LAUGHTER

(AME TEARS

i / -

s is, ALWAYS IN MY HEART

#55100

/ I

s

Julie London

SADDLE THE WIND. acid

I'D LIKE- YOU

FOR CHRISTMAS

#55108

s s

`

Tony Mitchell

I GET ALONG WITHOUT

YOU VERY WELL

TELL ME, TELL ME

#55110

s s

Patience and Prudence

s s

s Oft

Mom an.

OVER HERE and

WITCHCRAFT x55107

s s s

.R.ECBRDS, InC., HOLLYWdOD

SPEt,RA- SONIC SOISND The Ultimate in High Fidelity

sq.

110

IMP r r 0. ' oo r

Eddie Cochran

TWENTY FLIGHT ROCK

OP

CRADLE BABY

#55112

! v

I David Seville

BAGDAD EXPRESS

and

STARLIGHT, STARBRIGHT

s pN

ob s!LBUM LINE IS HOTTER 'TO 'S EVR'E °. 00

#55113

I / /

/ /

s



rourtI:Es RESULTS- Ifle

dT'NËS cnrBÌLLBOARD!

90 The Billóuardri 31st, r Pupulllrify 1.h1í, . . . If %IA U ;I';I) RECORDS NOVEMBER 11. 1957

...with Service

...with Promotion


(:onNnnrri tram page SS

- el.'. The Inde Lorris on u.c1. thine e cock, crowing. a1w'.1410t, rohln,, Irng.. Anhln linnJ In Sher..../ tor. e.1. cuing in bed and other childlike uM,. 11 may andtI In Indy the mite edvan.ed kiddie. hut there 1. much Ia.1I male4I 1 here to holefe)l d1111

specialty buyers %d ptechoolel.1% ',ow... period ccwlumea on Ille

der ern he e Nod mer.hand,me

1111. 1,1.11,11 .1\ /: /N, 111

I.IIti Ili ...with The flits

...with Quality Labels_

ALPHA DISTRIBUTING CO.

457 W. 45th St., N. Y.

(Ord. 7-61771

n4I our'11uu11.d lo the IIJ-.. 11JnufacturrrA. 1)ralrr-aná i Our to11. 111n tune made it polil/lr for we lo Ilr FIRST. S

. JI11I\\1 1111.11\Ik t II1RItT APIri'101.1:1(I,

S

11- I :

Angel Snell limp 11..0 dell petlnrmame. of wirk by not, Fnelhh eodtpowre, at wenn !. h 1111. In INerd* Af tan.mMlh 'lifeeMlKVet,' "Irre

11.1: ") - -- M-(.M P :VOA 'lkolle Ihr ere.Anne <1

*o<klneed Preach my, ,..

star, dn. n'hlt.1ee In. ne rne.l as , gne.11nnnle ,nee, limit's no &MI the 141 can ,Rietet with a *net punch loom own or state but Ihn d1.e.,i < luppen nn the dish. Without alsoal inn..) rh. ear. ,local Iech11gne make. hur 1 a imple.- Inn Nom 01 e valise y ell 100114 coon, h..l .nun n a..ld7,e In older

'1 unto Itor, "Wassail Acme' are amarli more WWII, folk items. 001.

anse of diet dnw an madele1s and TIIleli b a1,J. Morley. (ilhhon., inc. Can ppeI lo hot. loll And call, cla.si.I nlJlrn.e.

,IIA 1t ait ,11\l., ( 1I 1/ OWO,

Allred l lchrr. t. ¿11.1;1 I 1 r Dupre. Eure. (WV. Ansel 47010

. Anne inane b. o..-

let.. with Iule soli., o,

humid /sal parity ,I oioni shin.) M *United lue glen end spe.l11. shop.: ran whale ni. .une sale an M pr.dl.leid Ihrs pre1i.: Item 0111

anneal wont,. 10 e WWI {coup of Moen The nulled'? Includes many in Ihr end. be.11lily) Iyr K. hl the lan.Y=r...h As 1.1111 Fathom Flee." ..Iß14

11 IA, Throe LIps Ana)' .Whet the Me Well.. ek.

h CHILD'A GkaDP-,1 OY tfla,a,q TT

Music tor Sr/1100M nanb: tune h) NinAelt ()helttw 11-11. lUunlelPldinl CP) lr

Ilene are :4 Ill 1M Im.runlal 7Nren.on chllJ.en' lemma sa. 161 mWl b) Setunno aMab nJ .we M cn.uMee 10001 (NNrlln. Illgh tondo. 01 IM .,.aal perinrmw.e Is matched be IM slelple hut .matlka)nr backing.. Srb,ne k.JJ.14 14hPe1 ) h ) :lac ...ea maker! dot .. he 1nd1J :ralny met.handtx.

International l'K{T ,1a1:s1/11)I .1' 1110

Latin American \11.111 11 %IIIS111 %1/1111 1$ " uh 1 ..lento. A Illy All Star. t 11,, paean PIJ Nlyd

I.ac0h1 atrnaemen. end good Ikwnd math doh packalte. Falr41.t mh. n hlcll Plate In COW. Mo,mnl.nre, h

nolei du elm Runup and doe. lall. rhylhrm null Innekle. there err mal. tune. WO. 1nnchi.

1 ,l IIn,N'S NNk'tN11 a(;11 111: CJen.r II. l

IePalrl: to che . . r, 1,,1..

n

( <idrrirM n.tr Ihne tit, < hut

r

. ar,

1.1, ,. nlhrr .,11aneCh:. :1JJ.,,I, Irr. J... . ..I nr

J and Inll I.,, I ,l t, *c tr<1

Reviews and Ratings of New Jazz Albums

111111

%sir. VAtitHl. Ardu, tl 12"1 Vet:se nl(.V :nt

A collection of winein' oldie) culled ,rom profanity relea,ed .eta realm, Ide Count Nu.ie, Gene Krupa, )h' I7d Herman, Iller) 1,1111e,ple and I huer ...Mon. Such eelna a, gn,te) "Nall i-," Pei with 1.w Wiliam on

IflmbMl%M II..bb. Nul .c . . .n., oil: hired, .p h,. liven 1 a.r ran derlatt and pop )..ck. . '`' -., 01 I.ahlly nliheal way.

,111,1 .k _ _- _ _

Xlnnura Allan, 11.11, 114 h VIInl 1. PM 1)11

ruban dent., ha. e Irish. trek 011111

q,..I"I un W. LP (het Id*, *bleb .pa,4hlt mAM M M, recently re. I

'leaser./ ...Rley The lark. .ho lute rolbwina in C.M.

regales Va .tb on WIwp or wen -

k torr Lahn lune. -Amnia A,wa*f.' "M.lekela" she mit lune, r/c Fa

DISC JOCKEYS The modern jazz your

listeners wont is on PRESTIGE

Write for information about our

Broadcaster Plans.

PRESTIGE

ti

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i Fra lance Help for your Classical)

or lemiClastical Recording

MUSICAL RECORD, DIRECTOR

composer's Infnl..n.. I transfer your rndnten lailhl.Il1 I. fade. 20

. Nrrtne m end radio. A1,Aan.li,ne an<, i/'I IM M /leren< h.ewan Anewine how" and not 6 new-at hew"'

y,ecul ,wertet. HI/H D.\V IDSO\ Pfau 711 Who /Lions, N. Y

1 11 t C11 /6 111114 At d1AtJU M ,1.n 1 raniln (hit (1-1a'1

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NOVEMBER 11. 1957 The Billboard's Mash. (I tor vocal, Anita 0.11.pk on Ma s What Yon 1 funk- nab Krupa and Ilmhp's -S1/t/hisht \tit, als in. dinged. All .4 the elelions are nen known and are cnCelleill additIons

%tiny -jar, eilalop. Good Pea. >ales illdiealed here.

ink COOL SOUNLIN SW, Get/ il-12-1 Vtrre NOV 0200

Qo, pume, a brace and °Puma!, all n1 which are In- entively 1:fririalerl, and ceninly JR Ihe copl iihorn. The sotInd Is rich delknfe. and to will, and persilakive that Ii wow almost b lewd mood ntriip ja, kel badmen ary an 11111,1011 If aa, 00al 1., Levy% piano i particulatly F.p.ellen1 amalog niateofil

12

1,1 .1t 1: 111 11111%1

11SAtilt X1

P.rif Ile Jar, A solnrinn, helorlyioe Cign, yynr

,1101.,XXX shared by-13k . rind tree- ...Altair., 4. so. Mork ate Yrtne- 1hren alhouing. llere,1 A hi; arcat

"The Dynamic

Miss Douglas" RKO - Unique Album

EP 114

NORMA DOUGLAS Exclutiv Recording Appi

THE MOST DISTINCTIVE

JAZZ IS ON DAWN

writing Vik Freeman on ',ay When" 111t `.11 S 1 10,1 and ionic hap-ookh innird piano on 0,...,4' 74

Siliorhorn. n. of Mee. the mot,. blowitip

will pm fro this one, .omic 111e hip Raker lollowlny.

A El 1 1

?F 1

! F

I si ........ " i lie Pc t hit iI121 FICA Vioor 11,1 1,24

A Flea,Inl riet noteworeli,NI melodic, If ironiewhal panerniaed arrangemeals. 1hat keep en, to oaahliherl Poll piind. Peiforn,nee a, go/wrath;

esrellt,n1; rhyllirn erpelally and harannim Pepper Ad,. and Irmnpeter Jack Sheldon relic., Ilicir competence in solo_ raml, , NI,/ and nor ftwk.. ,dIew pflll nron,inr; tun,. in XI, rea.. peliplitrs. and . ossopoimal ciolonler pop in clinatinnt :no,41 lInd interoslIne.

111, tp,, 1// 11011 ser,111 70i

17-1 ,rrie Mt, 11111

Go:- of 11, brio Vohrs naclatri

I,/ 1 If: (.1,..1 1,1( / I, 11Nkflr 7x

liocr 11 I' 10,0

kilp hand and .1,1 'poop wo. are Ihe frame for 11.11,' Ihr GI. erns. lho no mallet 'whirl the :0111hr

nalirr. IC% Yrnooth. wII0 ., 00, Ssdemcn ionnihute arlmitahh. G.

Pet:J.111y 'teddy WON,. on "Hod, and

tioulr" and Willie ItiOl's French horn on 'Where or When," 111.onp ...nick., and .ev roc Many, nill want ihi ope.

. . PACKAGED RECORDS 91

,//. s1111,1_,s1. 70' Ihe 11-12-1 World Poial, P.IN1 403

»eh, er ol Ill 100017 0. new w

1010 , a Tr cam. ellor iiith einphoo on inund ay a

the c, 1 J10, J., dtCi won make a rind Jlemo

ori,Inal that

11111111, 72

11-12-1 Cadenic P 10,0

Ihn prime appeal 0111 he lo 10" dcyoleck. Illif nadiaire inold linil wide mow,' appro.,. Ihe ,ore, whiat Pe1iolinc4 ny ranarl.

I, in, Irrl ol lac e

1/1/., 1.1111,0 `ill 11

.10 Iron, is:. 1. pinnd fan.

'" '" loo, 1,r lit %NI I/ A 1111 ONC . VI 1111111, VI 11111 1

3111011r. 11te InsO,C:1- in their hon.. Solos by frumpetet It, ot/. Inners. and -cr. .11 mluirmtion_.on all it,. make Ihn, noriern packafte worth slocXhiP.

NEW VOICES . .73 Rh, Roo,. Sylvia Plow, ,rrra Esaval 111.P 1125

111.11p1111u1 anrado. ineniain 111. pakkage. Sri ir. 1.'004.. 13111

boasts yeVC1,1 tlack, tlf 11,, Jna whikh .c prI.e Former. who hi lop OWo hro.h.

crois between Ilelen Ward a. Ityllie arid ha, pi, arc., ip, in ,n't ae

, onirrnie. 4.11h. ry Piet:, wire ol jam..

Nai Pierce. ha, if

here.

NIG, X214I IleFraneir's nalitly won. atc Mrct..11al .01,11111r. aml 11,

ihan shin. he in dip Pannin, of the Pclerron pro,. Irok 0arm1h, anJ 1l ,n,rmins 1,c- -f

Sensational! VERLYE MILLS

"GEORGE WRIGHT'S HARP with a IMPRESSIONS OF

MY FAIR LADY"

trS lerf

- '

11, tklef ,Onle 10 Mc on . ell Up... Pelersno ke :Ile

here.

nit, Is oat. ,CF 11410 70

,1 :1.1

rlic 1.oe, 1,11v .1,51ot, t, good I...Lk r..i111110r. and .1

lor riteicImg 1,ntawton,tel, 11011 'fat ky prcieni horn from p: cadhip oil' Stirla, n.r.r to ile aprarem

more fkorii-*" HIGH FIDELITY RECORDINGS, INC

7803. SUNSET BLVD

HOLLYWOOD 46, CALIF Hill RECORDS

for totosaks/ EAN MARTIN and a: at new swing"

"GOOD MORNIN' LIfE

with Orchestra Conducted by Gus Levene

published by

Larry Spier Music

RECORD ND. 3841

e



92 The Bill/ trrards PapNlaritv Churls . . . I'(11' SONGS NOVEMBER 11, 1957

HOftOR SOLL OF 11115 this Week

THE NATION'S TOP TUNES fleets

1 art are

Ntek (Um',

1. Doke Up Little Susie B F. Bryant A B. Bryant-1'ub:1.hed b) AcullRow I1011)

RISl SI:l1.INC RICORD: E,trly Brolheta, Cadence I))7.

2. Jaillsouse Rock By Jcrty Lerbet A Mise Stoller -Pubinhed by Melt 1'rc,'.y NNW: (0%)))

B EST SELLING RECORD. Ells Presley, YU 7O3ä.

:;. Chance5. Are '

i+ , ,, . . _pu(,It,RM by Rondo 61.1e (ASCAP)

DI St sF1.1.ING RELORD: Johnny Slathn, Col 40993.

4. Silhouettes By Stay Cree- l'ubu.hed by Relent Musk (BST))

B FN1 SELLING RECORD: Ram Cameo 117

RECORDS AVAILABLE: Dimond,, Mercury 71197; Si... Gibsnb and the Red Cops,

ABC -Paramount 9e56 -

5. You Send Me Br L. C Caosc- Pubinhed b) Woburn (8M11

REST SELLING RECORD, Sam Cooks. Kees 31011.

RECORDS .A( (II.ABLF) lc..e (,elite, Modern 1025; Tereu Brewer, Coral 41609;

r ea. Johnson. Cap )93),

11. Be-Bop Bally N( P Traws Muak (LMI)

Oa VT SFI1.iN(; RF CORD: R,,sr \e1..,e, Imperial 5463.

12. Little 'lit t. freit' One

RIST SELLING RI t two) ) ,..r.. Hsu.. Au3Jla 3391.

RECORD IS MI (Bt E: R:b`, OsS, Class 211.

13. My Special .Angel Of limn, Dun, an- Pubhnd by Merge IBM,)

REST SELLING RECORD: Babb' liures, Ore 301.1.

RECORDS AV (II RI.Fr Fiant D cone, Memory 7:19); Sonny band Tris. Prep ill.

1 7

1 5

3 9

8 4

8 3

this (seek

TRADE MARK REC.

For survey week ending November 2

w rete last m wes (1.n

6. 11oueyconsh 0. Bob %1 II)- PunhMIO b) IlawthnrM `u,k (ASCAP, R1S7 BELLING RECORD, Jimmie Rodim, Roulette 40!). RECORD AVAILABLE: George Shen, Dec Walt.

7. Fascination 8Y S D NI:.r,),e:(,, D. Mansini- Pubhured by Southern NI., (ASCAP) BEST SPI.IJNG RECORD, loti Morgan, Rapp 19t. RECORDS AVAILABLE, David Carroll, Mercury 71152; Ray Erns, Co) 40942; Clots H amaltun: I9rMo0 175$; D(ck Deane, Coral 61664: Les lenrencs, Landon 1266; By Al Scars, Whiles 5291; Duals Short Vic 69TO; EMU Smllb, Dec 30421; T,uubsdoes. kapp 191)-

8. Tomlin,' By lay L1rin$ron Rar E:nl- Pubinhed by Northam (ASCAP) 8187 SELLING RECORD) Dc'b.. Reynolds, Corsi 61111.

RECORDS AS AILABI.E. Amu Ftwhrrt, Vic 64.0; George Barnes. Dec 10)93: lose* Genhes.m Ort Coral 61643; KlcharJ 11a)man. 'Amory 71123; Pat Kirby, Dee 3031 öiü Snyder, Dee 10411.

9. :April Lose By Pale A Webs'c:- P,.S1,.hed by Leo Fehr (ASCAP)

REST SII. I IN(; RECORD: Pat Boone, Door 15660.

9. Melodic D'.lnsonr By ¡co lohst-Iletr1 SII.aiAt- rus,l),), J by Ray.cn ,Irak (864) 80.Sí KEELING RECORD, Ames Brothers, 01c 7046

RECORD, AVAIL.sILE) Marty Gold. Vit 0303; Edmundo Ros,

Second Ten

10 6

16 3

13 1

11. around the florid 11 12 By ('1;tos 5oun4- Pubinhed by V1:tor Young Publl.su.asa (ASCAP)

RE 57 SELLING RECORDS) Victor Vouna sad Blw Crosby, D.o 10262; 4.ío..4ó I0 -Son 17ü RECORDS 48 sILABI. E: Ge.rce Barnes, Dee 10)98: Charlie CoO. Songbird 309)

Ra. Char)et barges MG -4 1:307. Okt Cnatlao, Mercury 71141; Dos Cons. Alt. P.ra.mawn) 9779. endie Fisher, Vie 6947: lack Fluted. Thunderbird 1916; 11 Lopez. VK M5); McGuire Sisters, Coral 61156; Jane Morgan. Kopp 101)1

N ; ( Scary. lubdce 129); Larry hunch, Roulette 4024; La.rence Welk. Coral 61741.

15. Diaara S. Pau: Ants- PublmAeJ to Pa,r:o !Music. Ise. 11M2)

BEST SEUJVG RECORD: Paul Ante. A8CParamotmt MIL

12 16

7 13

5 17

16. Just Born By Luther Dow A RUIy Dan Sortie -Pubinhed by Wuoeton Sludo (8111)

B rsr ,FI I MG RECORD: Peru Comes, Via 7050.

17. Happy, happy Birthday, Baby R. S, ...Lope,- Published by Doom Mule (8M» RI S1 (DI .LI (C RECORD) Tune Weavers. Checker 172.

RICORDO AV all %St.Er Mulls Ferguson, Mee 71112; Ksy C. Tear.. 0. 501)1

21

18. ll,- Heart Reminds Me (And That Reminds Me) adapted from "Antonin Concerto" 14 10

R. ( 5., ,,-C Barsont- Pus! :,bed by Symphony Ilouw IASCAPI

. ) ) ) ) Of 511NG RECORD: Dei4 Reca.. lublln 3:9L Rt (ORO( 44 MIAMI!) *rebore Ore, M -0-M 1:742; Carme Cataes , Deoca

t : r. r er.o, Cr, a) 6)1741 Richard Heyman. Mercury 71171; Ted Head I ,te 'a. -., :, ' !orals. Via 7027; Nice Nubi., hler.ury 709)9; Kay Sur'. \.. r..r :. B \.,,: . O,! 1,406; Wood) Herman, Verve 1010: -'

19. :VI the SI ay 8y Samny Cahnlames Vas Heulen- P.rS'.IShTJ 67 Mua.1!. Musk I ASC.

B ENT SELLING RECORD! Fronk Sinatra, Cap 5751.

ducumils As'%IL.s8L1r Grady Manie A Stew Foot F;.e, Dec )0(5); Narre!. 1. P!e,...1)11 36144; %)4!!1r S:ba!!. 1.:b11ee 5.941.

20. Alone

Third Ten

20. Keep 21' knockin' 17 5 N. R. Pcnnlman-Pu[nnbed by Venice (8VIL)

ös ST SELLING RECORD: Little Richards Spec4l1y 611.

. 22. . ,fair to Remember 15 10 A, N.,t.l h1:Caer-l'ooln;eJ by Lea.Fcira t:\SCAP) R)l-OROS sV.All SRI r: 1 u.. ArCarar., Vic 6952; l'rrmen Cav.11stq Dcc 30362; Vic (.,n' 1,r115: .snec.a Orr\e SIGS1 1:499, Pete 1)01. Liberty 5)07); )decbllo ] . , 4:17; V1 V,cmtr, \' 1 P II07.

23. Hula Lose 22 10 B y Knot- Punt.tned by Rant (BVM RECORD AV SII API F: Roddy Knos, Roulette 401).

23. Fm .ANailable - 1

23.

A. .- Publibed by Go1Jcn West (ASCAP) RECORDS AV S11 ABLE, Date Burins, Challenge 1508; \fa r;,e R,.hn res, ,t.cnr. 5510 ?.

Twelfth of Mieser Bs P. P. Webster A Lt.ingst.7n- Published by Empress (ASCAP) RECORD AVAILABLE, loh)) Math(., Co) 40993.

Kendall Starort, Ara, 5:'4;

28 5

WARNING- -The Ole "HONOR ROLL OP HITS'. s a registered oademart end the Hennes of the tins be, beets copyOjhted by The Billboard. U.. of ellh. i may not be made wlthoul The Blllbonare content. 8390.11, for such goose.) should be sobmlOed In values to Ille puhr11bers 01 The Milhaud st The Billboard, 136, Broadway, New York 36, N. Y.

R. C.al)CrafI-Published by (,h A.mu. Musk (8

8157' sNr1.I.ING RECORD, Sbepherd Sisters. Lance - 04HER RI'C(IRD 5s sit ORLY: Brother 5n1e), Sler 7119

26. Rainbow By Ron Holme- Pobalthed by Rohblat (ASCAP)

RECORDS AV AII,ABLE: Bobby Breen, Chic 101); 0.11 Dnoe:;, )1,ße. 526J;

Run 'Noniron, Kapp -111

27. Ivy Rose Br AI Hollmaa -Dick 6lasaing- Poblt.2red b) RoncomSluyie (_(Se_. SP,

- RECORD AVAIL .SBI. E: Parry Camn, Vic 7050.

28. Lotta Login' B, firm.,c BeJoc1)- P0b`', J by Sang Pt..) (Bbl)

ORt) (V SII. b81 t:: Gcr:e S.eol, Cop 3701.

29. Till ,, S,aunn Uanncn- P.!.IIJieJ by Chap; eel (ASCAP)

R1 Conn.: \S \11 (RI F: Kay Armen, Dec 30474, Igo D;amond. Rauketa

). . (1 1.<, , ,,rub Set as c, V:: 65)0; Kosei Williams, Kapp 107.

29. Deep Purple A, Dc ROU.Pant6-Publlaaad by Rob, SSr tP

RECORD AVAILSBLE. Rill) Ward .l H.t [,.,r,n-rr, 1^r:'. a!r.r

25 1

23 '2

27 8

4.25; Pae:y

- 1 '

The Honor Roll of Hits comprises the notion's top tunes according

to record soles, sheet sales and disk jockey performances os

determined by The Billboard's weekly nationwide` s;rrvey2

1




A 1

RON GOODWIN

r.

v

FRANK SINATRA

orchestra cond. by Nelson Riddle

ALL THE

WAY CHICAGO

aotA Irom tApont NoUOn vldurro "The Joker Is SVile'

record no. 3793

,. 1

GENE VINCENT

and his Blue Caps

DANCE TO

THE BOP

I GOT IT

record no. 3839

SONNY JAMES

UH -HUH-

mm

WHY CAN'T THEY

REMEMBER?

record no. 3840

and his orchestra

RED LINGERING

01 LOVERS

pS: SWEDISH POLKA

A record no. 3834

VINCE EDWARDS lack Collier and his orchestra

LES PAUL MARY FORD

STAN FREBERG

with Billy May's music

PEGGY LEE

orchestra cond. by Nelson Riddle

JERRY REED

KEELY SMITH

LID LOLLIPOP WIDGET

record no. 3826

A PAIR OF FOOLS FIRE record no. 3825

WUN'ERFUL, WUN'ERFUL!

LISTEN TO THE UNINVITED ROCKIN' BIRD DREAM

record no. 3811

BA -BEE IN MY OWN BACK YARD

AUTUMN LE AVES I KEEP

FORGETTING orchestra conducted by Van Alexander

louis Prima and his orchestra

record no. 3A20



94 The Billboard's Music Popularity Charts .., POP RECORDS NOVEMBER 11, 1957

?STORE k RECORDED

SALESj1 sJ

e1L V^

Tide Week

1. JAILHOUSE ROCK (B1111)-Ehis Presley 1

TREAT ME NICE (BDiI) -1'íc 7035

2. YOU SEND ME (0441) -Sam Cooke .... 3

SUMMERTIME (ASCAP) -Keen 31013

Best Sellers in Stores The Information given in this chart Is based on actual silos to cu.tomers to scientific sample of the

nations retail record outlets During the week ending on the date a no-o above. Sample design, sample

sine, and all methods used to this continuing study of retail record axles are under

the direct and continuing supervision and control of the School of Retailing of New York University.

week. 1..f e. week Clean

3. WAKE UP LITTLE SUSiE (B\tl)- Everly Brothers Ma,be TOMOrroe (BMI,- Cadence 1)17

3

2 7

4. SILHOUETTES (B\tll -The R.ty% 4

Daddy Cool IBM11 -Cameo 117

5. BE-BOP BABY (BMI)- Ricky Nelson... 5

11Á1F. I TOLD YOU LATELY THAT 1 LOVE YOU (BN11)- Imperial 5463

6. LITTLE BITTY PRETTI' ONE (BMI}- Tlurnton Ilatrris 9

I Hope 100 Won't 11014 Il Aaa0mt Me ( \SC Se -- AlaJdis 3394 .

7. CHANCES ARE (ASCAP) - Johnny Matl.is

THE TWELFTH OF NEVER (AS(': \P +-

Col 40993

8. MY SPECIAL ANGEL (BM1 - Bobby Helms 11

S.anJ,na at the End of M) World 411S11. -Dec Tell

9. HONEYCOMB (ASCAP)- Jimmie Rodgers 7

lhir Ile.. Were Fyll of Sisrtnf (A.SCAP,- R.wdctte 4011

10. TAMMY (ASCAP) -Debbie Reynolds... 9

French USCAPl

e

18

11. APRIL LOVE (ASCAP) -Put Boone.... 20 2

WHEN THE SWALLOWS COME BACK

TO CAPISTRANO (ASCAPI -Dot 15660

12. NiT.LODIE D'AMOUR (BMI)- Amec Bn.thers 13 5

So 1.ur1e lune (11M11-Vic 7010

13. FASCINATION (ASC:\P)- Jane Morgan 10 10

la.:inannn (Instrumental, (A.SCAPT-Lapp 191

14. KEEP A' KNOCKIN' (BMl)- Linle Richard 12

Can't Bnl.c.c You US's ena I cart -Spe ::air III

15. JUST BORN (BMI) -Perry Come

1\I ROSE (ASCAP) -Vic î06i0

fi

16. DIAN\ (BNii)-Paul Anka ln lù

Dont Gamble Wnh lame (8611.- ABCParamo.tnn 9431

Thl. werk

17. HAPPY, IiAPIIY BIRTHDAY. BABY (B\il) -Tune Weavers It 3

01' Mae River (ASCAPI- Checker 171

Weeks last on Week (]art

19. ALONE (BIM)- Shepherd Sisters 27 Cuncratulntloos to $omeon. (ASCAP) -lao. 171

19. LOTTA LOVIN' (BMI) -Cene Vincent.. 15

WEAR MY RING (ß\1i) --Cup 3763

20. DEEP PURPLE (ASCAP) - Billy Ward k His Dominoes 23 e

Do It Arala (04411 -Ubeny 33099

21. HULA LOVE (AMU-Buddy Knor.... 17 De.tl Womae IBMII-Raulett. MIS

21. ALL THE WAY (ASC.AP)- Frank Sinatra

CHICAGO (ASCAP) -Clap 3793

10

23. WHOLE LOTTA SHAUN' COIN' ON (BMII -Jerry Lee Lewis 13 16

It'll Be MO. (BM11 -Sun 767

21. MR. LEE (BMG- Bobbeltes 21 14 I ant et N. Sun- Alloefo 1144

23. RtINßO\Y (ASCAPJ -Russ Hamilton .. 23 IS W. Will Make Loo. (ASCAP? -Kapp Ile

26. COULD TITIS BE NRCiC (BMI - Dubs Sucb Lora' (0441, -1.one 3011

27. PEkNCTS (BM11- ttttle Joe & The Thrillers 23 Litt) Lou 111M1) -Olch 70e1

24. N'ATI AND SEE (BMI) -Fats Domino .. 441

I STILL LOVE YOU (BMi)- lu.perial 5167

29. I.S1 AVAILABLE (BMI)- Margie Rayburn If Yoe Wm (ASCAP.- Llbrtr 50102

30. BONi' MARONIE (BMT- .Ilry N'illìanlu

1l ll BUG ME, BABY (SSW-Specialty 6' "

31. THAT'LL BE TILE DAY Crickets In tootle for Someone to Lo.. (8511r-

Bturnwh:a 33009

:i2. TILL (.ASCAP)- Roger \Villimm 134 Tuee (ASCAPI -Kapp lei

33. BLACK SLACKS (SW,- Joe Bennett fc Sparkletnues 29

N. .ore Rock Boor* (IMl- ABCP..,.wan: 9117

hill Week

FOR

SURVEY WEEK

ENDING

NOVEMBER 2, 1957

last ea w.. Part

34. MY ONE SIN (BMI) -Four Coins .... - 1 Thl Life (ASCAP, -Epic 0579

33. WITH YOU ON MY MIND (ASCAP).- Nat King Cole 30 I

RAINTREE COUNTY (.ASCAP) -Cap 3781

36. HONEST I DO (0441) -Jimmy Reed - 1

SanaL of lo.. (561It- Vicela) 77311

37. BACK TO SCHOOL AGAIN (BMi)- Timmie Rodgers - 1 l'. Gr.. Doe Wbo Loses M. (21141)-Caen. 1111

33. REMEMBER YOU'RE MINE (ASCAP) - Pat Boone 28 14

THERE'S A COLD MINE IN THE SKY (ASCAP) -Dot 15802 _

39. AND THAT REMINDS DIE (ASCAP) - Della Reese - 1 I Cned for You (ASCAP -Jubre. 3292

40. ROCK AND ROLL MUSIC (WSW-- Chuck Berry - 1

BUM Feedb. (BM611.tCbeu 1671

41. WUNERFUL, WLIN'ERFUL (PARTS 1 & 2) (ASCAP)- Stan Freeberg 6

42. JUST BETWEEN YOU AND ME (8 11)- Chotdettes

SOFT SANDS (BMI)- Cadence 1330

43. I'LL REMEMBER TODAY (BMI)- Patti Rage My. Hoe Ile/ Tian. Goes By (ASCAP-- Merceq 71100

43. PEGGY SUE (BMi) -Buddy Holly. j... 0000)441 (B]Itl -Coral *1SO3

43. PARTY TiME (BMI) -Sal \lineo - 1

The Words That I Wh..po (B611--Pole 9244

413. FRAULELN (BMI) -Bobhv Helms - 1

Hcansick Feeling 100111 -Dec "70194

47 TEDDY BEAK (ASCAP) -Elvis LOVING YOU (B\tl) V ie

43. L"i TIIE MIDDLE OF AN (ASCAP)-Ton Bennett .... 1 Ael (ASCA el 10963

Ye(

+

49. SEND FOR ME (B. MY PERSONAL PO

Cap 5737

30. SW.ANEE RIVER RO 'BOUT THAT RIVER) (BMI Rat' Charles

1 Wail a LOC:. Girt IASCAPI -A

THIS WEEK'S BEST BUYS 1,,ephune rep.,.. ,0)J.. ,:e these recreI relu.{ .ee r....e out In one Of ouate

cy areas and ha.e e.certe.0 pptennai roc plume on The Bda.s...d'. bau seller chart.

KISSES' SWEETER THAN WLNE (Favorite. 'ASCAP) - Jimmie

Rodgers -Roulette 4031 -The side is jumping in ì II markets and

appears a strong bet to repeat the success of "Honeycomb." Flip

is "Better Loved You'll Niver Rc." (Plalittarn, .ASCAP). A previous

Billboard "Spotlight" pick.

RAUNCHY (Hi Lo, B \II' -En.ie Freeman -imperial 5171 -Bill Justis- Phillips International 3519 -Rolh versions are competing heavily

for top coin on this tune. Either is a good bet-to collect a lot of

1.3of. Flip of Freeman's platter is "Puddin," (Tjasis, MI). The Jnstis flip is "The Midnile Man," (Knox. BMI). Both are previous

Billboard "Spotlight" picks.

REET PETITE (Souchie, BM)- Jackie 11'ilson- Brunswick 55024- ' Platter is going Well in Í3otb pop and r.&b. markets. It has all the

signs of becoming a big one. 1lip.is By the Light of the Silvery

Moon," (Remick, ASCAP).

RECENT POP RELEASES R-

COMING UP STRONG FOR SURVEY WEEK ENDING NOVEMBER 1

11 1,.11 ;:r tin cuff is baled on actual sales t0 cur

toots. m e manul. sample Ó1 the nation's oua 3eterd 0911110

.funny We sc k ceding On the dale *wen alw0e. 5amp10 d1ú/4 sample"

0 0 . 0 4 1 ll methods used to tits cnetioaisr study of retail record

ules are under the direct and eonI6O*MR yrpcnh,.n anJ mated at

the &Tv., of Retailiei 0)l Ne York liei.er.il7

L'iechten- Leiner Polka

Reet Petite

Raunchy

Raunchy

Soft

hill Glahe (ASCAP) London 1755

Jackie Wilson (6511) Brunswick 53024

Ernie Freeman (B\II) Imperial 5474

Bill Jwtis (6511) Phillips International 3,519

Bill Doggett (BM!) King 5050



NOVEMBER 11. 1957 THE BILLBOARD MUSIC-RECORD PROGRAMMING GUIDE 95

ir, ,,..,..:,

4,

FEE

LIKE

SANTA...

Just delivered your free copy of Bing's greatest Christmas song since White Christmas: How lovely is Christmas!

KAPP RECORDS, INC. 119 West 57th St New York. N. Y.



96 The Billboard's Music Popularity Charts . . . POI' RECORDS NOVEMBER 11, 1957

"LAZY MULE"

RAVENS

Chess 1675

"TEARDROPS" Lee Andrews

and the Hearts

Chess 1677

"I WAS SO

LONELY" Johnny and Joe

Chess 1671

"ROCK AND

ROLL MUSIC" Chuck Berry

Argo 5277

"NERVOUS

BOOGIE" Paul Gayten

4%-rai OMPANV -

2720 SOUTH MICHIGAN AVE. CHICAG6, 11.11NO

AU Phones CAlunict 5-277C

Most Played by Jockeys

FOR SURVEY WEEK END1140 NOVEMBER 1

11113K8 lira ranked In order of the greaten number of playa o dUk ii*, ndite show, thrwout the count,y. Results sta bawd on The Billboard's weekly miry 1110, the natioo'. disk Jockeys. The reverse sida of each record W oho Baled.

Wee. Week that on 7. week curt

1. WAKE UP LITTLE SUSIE (11/41)-Everly Brothers.. 1 7 Maybe Tomorrow (13141)-C-adence 1337

2. JAR.HOUSE ROCK (BNIO-Elvis Presley Vern 14e Nice (l1541)--Vk 7035

g 3

3. CHANCES ARE (ASCAP)-Johnny Mathis 3 9 1. Twelfth cd Never rASCAP)-Col 4099)

4. APRIL LOVE (ASCAP)-Pal_Boone 8 3 When the Sern1.4 Come Back in Capistrano (ASCAP)-Dot 15660

5. MELODIE D'AMOUR (BMI)-Ames Brothers 5 6 So Little 799,e (1041)-Vic 7046

6. HONEYCOMB (ASCAP)-Jirntnie Rodgers 4 12 Their Inns Were Full of SmiNt (ASCAP)-Rouletre 4019

7. SILHOUETTES (B\11)-The Rays Daddy Cool (8,115-Cernwo 117

8. YOU SEND ME (BMI)-Sam Cooke Summenimer (ASCAP)-Keen 14013

9 3

.23 2

9. FASCINATION (ASCAP)-Jane Morgan 7 10 (Inatrumcnral! (ASCAP)-Kapp 191

10. SILHOUETTES (BMI)-Diamonds 21. 2 Daddy C.1 (1041)-Meecury 71107

11. MY HEART REMINDS ME (ASCAP)-Kay Start... 13 9 Hins Elam Cleo (13111)-Vic 6999

12. THE TWELFTH OF NEVER (ASCAP)- Johnny Mathis 12 5 Chances Are (ASCAP)-Col 40993

13. TAMMY (ASCAP)-Debbie Reynolds ,.... O 17 French Heels (ASCAN-Coral 61851

14. BE-BOP BABY (13\11)Atieky Nelson 11 3 Ira.. t row Sou Lately That I Lime You (BMI)-Impenal 5463

14. JUST BORN (B.MI)-Perry Conto by Rose (ASCAP)-Vk 7050

16 5

18. ALL THE WAY (ASCAP)-Frank Sinatra 17 3

chant, (AscAe)-cap srss

16. YOU SEND ME (MO-Teresa Brewer Would 1 Were (ASCAP)-Coral 61898

18. MY SPECIAL ANGEL (8\11)1-Bobby Helms Sunda, . at the End of My World (8M1)-Dee 30423

19. IVY ROSE (ASCAP)-Perry Como JuW Biyia (B.M0-Vk 7050

14 3

18 4

20. TREAT ME NICE (BN11)-Elvis Presley 19 4

Jailhouse Ruck 113141)-Vic 7035

21. I'M AVAILABLE (BMI)-Margle Rayburn - 1

11 YOU Were CASCAP1-Ltberry 55)02

22. HAPPY, HAPPY BIRTHDAY, BABY (BMI)- Tune Weavers 01 Man Aber (ASCAP1-Chn6cr 872

22. PEGGY SUE (BMI)-Buddy Holly Beery., (13/41)-Coral 6180

22. ALONE (31\11)-Shepherd Sisters Conaratulatictos to Someone lASCAP5-Lance 125

25. THAT'LL BE TIIE DAY (8 N10-:Criekets I'm Lvoldn for Someone to Los. (11M1)-BnnwwIck 55059

20 5

1

1

9 12



NOVEMBER 11, 1957

r.._

THE BILLBOARD MUSIC- RECORD PROGRAMM :G GUIDE 97

DIZZY

GILLESPIE

america's

number

one

big

band recorded 'in concert during Dizzy's State Department sponsored world tour

plus great new single by Dizzy - 89183x45 JOOGIE BOOGIE 131 W OVER THE RAINBOW Vocal by Austin Cromer

DIZZY GILLESPIE' 0.161211). STATESMAN "

MG V 8174 ' ,



93 The Billboard's Music Popularity Charts . . . POP RECORDS NOVEMBER 11, 1937

For just S0c a week these sales helps can mean

MORE PROFIT DOLLARS

FOR YOU!

SILES

ZITS are helping dealers

everywhere sell more

singles, albums, phonos 0

and accessories!

For as little as 50c a week you, too, can put these colorful window, wall and counter posters to work in your store . . . to help you push profits up, up, upl

Twice a month, you get all these sales -aids mailed to you In a special SALES BOOSTER KIT.

"HONOR ROLL OF HITS" POSTER - 17"x22 ", flashy two colors. Lista the Top 10 Tunes of the week plus the up -and- coming hits. "BIG PLAY'- POP ALBUM POSTER - 17"x22" In two colon. Lists the top selling albums. Great fo, self -selection displays. "BIG PLAY" CLASSICAL ALBUM POSTER (alternating with "310 PLAY' MU ALBUM POSTER). Giant, 17 "x22 ", two colors. Use 'em on counters and over self service rocks.

"TODAY'S TOP TUNES" ... giveaway folders listing the tops In pops, classical, jab!, Ró8. C&W. Great for listening booths, direct mall selling, statement nclosures.

NEW TITLES ... NEW ARTISTS ... NEW EQUIPMENT POSTERS -o big supply every kit, to dress up your windows, walls and counters. Real customer convincer) of the point -of -sale)

New SALES BOOSTER

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can come in now

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that gives you six

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average cost actually

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MAIL THIS COUPON NOW

Merchandising Division. The Billboard. 2160 Patterson Street. Cincinnati 22, Ohlo

SPECIAL INTRODUCTORY OFFER

Please send me the next 6 SALES BOOSTER KITS. I enclose $6 in full payment.

D Please send me SALES BOOSTER KIT for one year and bill me for $24.

974

Name

Store Name

Address

City lone -State

Territorial Best Sellers FOR SURVEY WEER ENDINO HOVEMRER 1

The tnformatloa area ta this chart Y baud on .-sisal tala to customer. lo eclleWlc ample of e. am (Ton's retail raco:d outlets dories the weak tadbg on the data Mows above. Sample design. untel also and ell methods rami la UM bootie.. Mani of stall record sala are and« the direct sad cos tlnums superelsioa and control of the School of Ran talllns of New York Usteanity. TOP RECORDS IIITLD ALPHABETTCALLY ST TERRITORSRB

BOSTON woke Up Elide Sao, E.erly Rrothem. Caw To Sand Me, Sam Cook. Ken 11e -som Baby 'Hare I Told You Letely Tk.l

1 tom Yoe, Ricky Nelson, Imp, armors* An, /Ann, Mathis. Col. Mm Nettie, lane Morgan. Kapp /I /boos Rock Treat Ma Nip

P1,:s Presto, Vtc. Sabarws, Rays, Cam. Tway, Debhl. Reynolds, Coe. wake Up Little ink, Everlr Brothers, Cdc.

CHICAGO

BB.p Baby Hays 1 Told Yon lately Tlis4 I I. e. Yew, Rl.ly Nob.% imp,

Paul Anita, ARCPara. la9oe,s Rork, Elvis Presley, VI.

ntta I orle% Gene Vincent, Cap, Slibmettes, Rays, Cam. Tammy, Debbie Re,nolds. Cm. Tr, Roger N tithes- Kapp Make Lp Lolls Zak, F.vrrly Brothers, Cdc. Vas Seed Ms, Sam Cook , Kra

DETROIT

B e -Rom Irby Hare I Told Yea la.ty Teal I Ion. Voe, Rlcty Nelson Imp,

Floret I De. Jlmnry Reed, V J hearse Rock, Flits Presley, Via I.Ole Bea Pretty Or, Bobby Dr. Cis. Peru Re , Budd, Hnlhy, Cor. Sare.eer, Rare, Cam. wake 114 tIllo 4a:, Everts. Brothel , CO. Tr Seed He Suaeetlese

Su Cooke, Keen

EAST TEXAS

sieve, Shepherd Shorn. La. Heb 1 ere, Ru.W Knox- Rh. Ixe MIM Me Goldes Head. Coasters. Ato. Jam... Reck Teal SI. Nip

PJvis Presley. Vk- Lllb Beis Petto Or

Thereto, Hants. Ma. RM.NMa, Rare, Cam. was. Up Let: Sot:, Ererb Brothers. CO. Tr Read Me. Sam Cooke. Kees

ROOM C.a.. W,. Ricky Ncleow Ian. Chaca An, Johnny Maths, Col. H aerycome, Jimmie Rodgers. Rh. A Remero ar Today. Paid Pap, Mm. I. e. HMOs .1 r Wood

Tony Bennon, Ca. baleara Rock. El.s Presley, Vic. Mr. Inv, Bob.... All. Ralab ., Ras Hamilton. Kapp 111osHáti Raye, Cam. Teas., Ame. Brothers, Vie.

LOS ANKLES

M -asp Baku. R,cp Nebos. Imp. Clama An. lobar MUhs, C.J. P at.b,Rr. Jar Moor., Fspp Jeroaw lose, rios Presldi. v*- My SpeA.l A.eld. Bobby Helm.. Dr.

Tagal} s, Cam. . Trebbia RtrnoWK Cor,

Oast eel Little Sm:, Emir Brorban. Cdc. - NEW YORK 00 NEWARK - Mae, Bab, Ha. I told lo. Iosseta Teat

I Lan 1ea. Ricky Seism. Imp. Cbaata Am. 1.Jmav Mathis. Col. /arms Rock Trat M. NM

Er.ls Presle,, Vic. L ilt. Katy Pretty Or

Thurston bann, Ala. Sty Special segel, ,lobby Holms. Des. MYoweuee, Ra. a, Cam. e cc.. Le Irk Saab, Evcrly Barbers, Cdc. Ye. Sets Me, Sam Cooke, Kita

- NORTHERN NEW YORK STATE - B e-Bep Rocky Nclmo. Imp. CLacer .5m. Johnny Maths, Col. 1dUo.a Rock. Elvis Presla >. Vk. 1111: BIM Pnit> Or

Ibur,l.ra Haan. Ala. Sly On. SI., Four Colas, Epl nhouenev, Rays, Cam.

NORTHERN OHIO

..Bap Baby. Ricky Nelson, Imp, Chases. km. Johnny SIMI.. Col. Deis Pests

Billy Ward and His Domkos, Lib. Haar I Do, Jimmy Reed. V J JxMra Roes, ROO Preelev, Vio. Little Beep Pretty One

Thuntoa Hann. Ala. weh. Up Lad. Safe, Evcrly Brothers. Caw Yam Send Me, Sam Cots. K!s

NORTHWEST

B e -Bop Baby 'Hay. I Told You 1a1dy TM1 I lo.. lo., Ricky :Sewn. Imp. Black Slacks

Jog Bennet" A Sparkleto. , ABC -P H.a.rcc b, Jimmie Rodgers. an. He: Lore, Buddy Knox. SII. JalSwa Rork, Elvis Pl., V:, Keep A' K.ockb', Little Richard, Mr. Lis, Bobbing', Ad. Sasoerthery o. &.d Me

Sam Cooks, Keta )bull Bs am Day, Crickeu, Brk. Make Up LBW Sae:, Ere:i>

PHILADELPHIA

Crca An, Jcbrey Maths, Col. Nile I Tall T.. Duly flat I Lams S

BoOOm Baby, Ricky Nelson. Imp. Jaaasaa IRPOTmel Me NM

Elms Prelay, Vic. LIAR sep Orly Or

Thomism Harr:, Ala. My Bridal Aced. Bobby 1Telma, isbas_ Rock, Elr: Paies., Vk. Tammy. Debbie Reynolds. Cor. wets Up Link Seras, Emily Brabem. t Vas Sid SI., Sam Cuita. Keen

- SAN ERAEISCO AND OAI0.AND - MBa Baby, Ricky Nelsos, Imp, F.lBer Lp M. Read

Bobby tOlutl Bland. Dula Hose. I Do, Jimmy Ree, J laBbose Rost: Tama S1. Nos

FJyn Prtslcv, Vic. Stamen., Ram, Cam_ Sommelier.. Vats Sid M.

Sam Co.:te, /icon Malt sad Sm, tats Derma, Imp. Make Up Lltde Susie, Everlr Brothers, Cdr

SOUTHERN OHIO

Alo,., Shepherd Sites, Ian. Area Lore. Meta So Siemer Come

to Capisoaao. Pat Bore. Lot am$t. Bar. Ricky Nebo,, Imp. arm Are. lobar ROW, JaYsaa Reel/Taal Me

Fehs Realm Ilk Ra.nrb. Ernie Freeman. I

Hake C. LBO. task, Erarly Von Semi M., Sam Cooke, Kees

-ST. LOUIS 1ND KANSAS CIDI

Apr. lots, Pat Et, ne, Dit lack te School Apra

Teo,. lic.dasn, MBsp Baby. Clara. An, 1

JsdRoa ,Cad, Mr Or aha. Rem laatW. Raya, Cam. Om Seed Me. Sam Cooks. Kea

- WASHINGTON AND BALTIMORE

Apra Lave 'Mir o, Swallows Come Bet

le Caret aew Pat Boor, Da aaaop Salo. Have I Told Yes Lo es. 11A

I Lowe Top. Ricky Nalteo, Imn, JaMas Rack, Elvis Presley. Vic. K eep A' Kaor1:', Little Richard. Sp.. Little allay Peels Or

Thurston Harris, ALL SIl SpecW Asge1, Bobby lichns, Des. Tawny, Debbie Reynolds. Cor. Make Up burl. Seale, Eeerty Brothers, Cdc.


Enter my subscription to The Billboard for o full year (52 issues)" at the rate of $15 (a considerable saving

over single copy rates). Foreign rate $15.

o Psym.nt .nrl.cad RIB ma

952

Ness

Occupation or Tilla

Company

Address

City lone_ Stale

Send toi The Billboard, 2160 Patterson St., Cincinnati 22, 0.




I MISS YOU 47/20 -7098



100 The Billboard's Music Popularity Charts . . . POP RECORDS NOVEMBER 11, 1957

-- HT± s

AND OUR CURRENT RELEASE:

"OH, fl

"NOT FADE AWAY" BRUNSWICK 9 -55035

Exclusively

BRUNSWICK RECORDS

Personal Management

NORMAN PETTY

Published by

NOR- VA -JAK Sole Selling Agent

Melody Lone Music Publishing

Gfl1. PROF. MGR. MURRAY DEUTCH 1619 BROADWAY, N. Y. C.

Top 100 Sides FOR SURVEY WEEK ENDING NOvErtIER 2

"This is a tabulation of dealer unit sales listed according to the specific side requested by customers. No attempt k made to add sides together to reflect actual record sales. It is therefore a tabulation of sides or songs, and not records. this fact, together with longer four -week survey periods. erplalns variation between the top 30 sides as reflected in this chart, and top 30 record sellers as reflected to "Best Sellers in Stores."

anal,.. boa ArMst. Jabot Lau Well 1. JAII.HOCSE ROCK. Firs Presley, Vic t 2. WAKE t LUTLR SUS1E. ererl) ErotLen, Cadence 1

3. SILHOUETTES. Ras. Cameo ,- y 4. VOL' S1.ND ME, Sam Cook., Kan S. Be -Bor BABY. Ricky Nelwa, Imperial 7

a. CHANCES ARE. Johnny Matht.. Cotta bla e 7. LITTLE BITTY rREITY ONE. Thurston Harris, ALddla 13 S. HONEYCOMB, Jimmie Rodgers. Roulette 4 t. TAMMY. Debbie ReynWes. Coral a

10. MS SPECIAL ANGEL, Bobby Heir, Domo u M. DIANA. Paul Ants. ABC-Paramount 0 11 KEEP A' KNOCKIN'. Lints Richard. Speciahy le 13. HAPPY, HAPPY BIRTHDAY. BABY. Toes Wavers, Checker 11

Ia. MEIODIE D'AMOL:R, Ames Brother, Victor 20 15. 1 StiCINATION. lane Moran Kapp la 16. t OITA LOVI.N'. Oaae Vincent, Co paol u 17. N HOLE LOTTA EOSIN' COIN' ON, Jerry Lee Leis. SI M U ti. lit Ls LOVE Buddy Knos, R0u1MU y7

le. MR. LEE, Rabbrttes, Atlantic la H. ra11. ¡ME, Pat Bear*, not 46 21. THAT'LL BE THE DAY, Crickets, Brumarleb ,C.... 12

23. RAINBOW, Rum Hamutao, Rapp 31

21. DEEP PURPLE. Briny Ward sad His Dominoes. Ltbeny ?3 24.11 ST BORN, Perry Coma, Victor 1a

U. AI ONE. Shepherd Saron, Lance , 'I tan et tMTS, taus lot and ttsa Tlnlleta, Ott!, 13

27. W tIT AND SE/ Fats Domino. Impala) )J It. Mt. Alit SLACKS, tar Bassett R the Sparkrtouee, AEC -Paramount 15

N. I'm is Malt?, Maras Rayburn. Liberty ti M. R/ S/t Ma1.R YOUItE MINE, Pat Boogie. Dot 26

M. IRE SI Mt NICE, !Ma PoNry. Victor 17

32. IN ¡111 MI1D1 E OF AN ISLAND. Tony Beaarrt. Columbia :1

33, ALL 1HE V tY, Frank Sinatra. Capitol 7g

34. AND THAT REMINDS MR. Drus Rear, 1abila la 31. HAVE 1 TOLD YOU LATELY THAT 1 LOVE YOU, Ricky Naha.

Imperial . H SS. MY ONE BIN. Four Corns. EM. > 37. BACK TO SCHOOL. Tiaras Rodgers, Cando 17

37. HONEST 1 DO. Jkomy Reed. Vee lay 32

77. mix ETWEEN YOU AND ME, Chordates. Caderr. :I IL TILL Roan WWiaos. Kapp

41. COULD THIS BE MAGIC. Dubs. Gone N 41 WITH YOU ON MY MIND. Nat King Cols. capool 11

43. SI 6RDL'ST. Billy Word. Liaeny M aL MOONLIGHT SWIM. Teat' Prrkta., Victor E3

45. PLAT THING. Nick Toth. Da 41

4e. SEND FOR ME, Nat Kai Co, Capitol 15

47. at. I FIN, Roaby Helms. Deco a3

aa. AN AEEAU TO REMmesen. Vlc Damon.. Colombia Y M. 60(21 ND HD ManloraM. Inod.rs IS 11. SN 6 N 11 416 It ROCS Maki, lam Tai Rhea, Ray Chafe,

St

SL tri NOT rom MB TO SAY, Johnny Mathis. Columbia u SL IVY ROSE, Perry Cano. Viola e 53. ELI. REMEMBER TODAY. Patti Page, Memory -t 04. rkAl'I.EI.. Stine Laenoce, Coral MI

v

54. ROCK AND ROLL MUSH.. Chock Bern, Clem 54. TE:DO% BER. Etna Presley. Victor a3

54. ViL NDLREI'L. WuODf PUL Sua Faberg. Capitd si. BONY SIORO\IF Larry Witham, Spec4ity A. ils) REO A GOLD MINI IN THE SRI, Pat loone, Dot tl 50. SOF t. Dili Daunt King a El. PE.GGY SUE. Buddy Holly, Coal el. RF.Bt.L. Carol tan is. Dot a.\ FARTHER UP THE ROAD. Bobby (Boot Rtaud. Dole a. i IFS OF WINE. Andy Wilbsms, Cadence el. roam TIME, Sal Minas, Epa K. RLEI FRETTE, Jackie When, Brunswick e7. 11X/1. WITH THE GOLDEN HEAD, Coasters, Ateo e7. tSHITE SILVER SANDS. flua Rondo, Jubiee N. ARM NO THE WORLD, Victor Young. Decca N N. IN THE MIDDLE. OF AN ISLAND. 7conemee Eai. Ford, Capitol $0

71. EON O1AGE, lattice Harper. Prep 71

72. SHORT FAT FANNIE, tarry Williams. Specialty 53

73. MINTER EIRE EVES, Bannis Guitar, Dot 75

73, ONLY BECAUSE. Mailer, Mercury Si

75. GOODY GOODY. Frantic Lynam and the Teenager, Gee 71

75. YOU'RE MV ONE AND ONLY LOVE. Rkt7 Nelms. Verse V 77. FASCINATION, Mut Jacob. Coal 03

77. MY HEART REMINDS MF. Kay San. Victor M 77. THE STORY OF MY ULF.. Marty Robbua, Columbia 77. TONIGHT, tONIGHT. Mello-Kingt, Herald SI. TO THE AISLE. Flee Satins, Ember 71

SI. HE'S GONE. Chanlets, End 03

FL LOVE LETTERS EN THE SAND. Pat Bootie. DM SI

SI. MY SHOES KEEP WALKING RACK TO YOU, Ray Price. Columbia 71

SI. TAMMY. Ames Brothers. Vkla 7S

ai. IHE TWELFTH OF NEVER, loam Meths.. Columbia N al. MIDIS THE SWALLOWS COME RACK to l'us P1. ti6NO. Pat Boone

61

K. SI

e1 M 31

tx.e SI. DEEP RIVE SEA. Jimmie Dean. Color, ... N 1 STILL LOVE IOU. Fan Domino. Impo:..tl ga. SUMMERTIME. Sam Cooks. Keel ga. SILHOUETTES. Diamond, Menvry II. THINK, Flne Royal) King ga. YOt) BUG ME. BABY. Larry WWiuna. Spatially 04. AROUND THE WORLD. Bina Canby, Deco 04. GOT A DATE WITH AN ANGEL Billy WWiams, Coral 01, SASS VOL, SO, LBlon Ottitt, Escelio 01. SILHOUETTES. Stan Glean end the Red Cap, ABC-Paramount M. FASCINATION. David Carroll. Mercury 011. LASTING LOVE, Sal Miner, Eerie

to* EVE EYE LOVE, E.erly Brothers. Cadence

SI 0

ta

H

la

tU

' M 5

NEW RELEASES THE "5" ROYALES

MESSIN' UP

SAYw IT King 5082

TINY TOPSY

COME ON. COME ON,

COME ON b ve

RING AROUND

MY FINGER Federal 12309

ANNIE LAURIE

NOBODY'S GONNA

HURT YOU Deluxe 6151

THE BLUE TONES

SHAKE SHAKE King 5088

OTIS WILLIAMS and His Charms

DYNAMITE DARLING b/w

WEIL OH WELL Deluxe 6149

JIMMY SCOTT

WHEN DAY IS DONE King 5086

KING RECORDS

Record Dealers! Disk Jockeys!

AARDEII TO ZORA ! I

Horoscopes? Nol Record Labe;sl Yes!

Did roo v1I wood, who makes Shot record Hurt your ertromen and ketones intuit., about? Wham a the company iocoMd7 Who diatrbulas their record. In

YOU, orw7

The answers are all in the latest issue -just up -dated

-of The Billboard's

MUSIC -RECORD

PROGRAMMING

and BUYING GUIDE Mere ono 1.367 different record bbb Ruled in Ihi, Guide Lobeó ore olphobeieolly to. easy nEar crmblel addnL.L In oddly 100.pope booklet also an directory of record distributors. or

ranged b, nee and city. and 1.221

.00 what labels they handle ploy

Fer mtard aredr1RBlag Ideal ta At Il-lgp

For sledge Metal Nall tat cation

The Hep hang hits by veer Iw ran y.ar tints 1900. The fop record Alta

by anin and bba1. to. Me post Rn ye0.1 Order your copy now!

t1M Ialra..1w geY1w <,,f,1Nari O N

YMa, I ant coot. or CM Rees item. Pr am Programme d euvina Outdo 1 al a seM r7 rawitunee b -ehre Ptar rush 953

My Nan.

Mama at Stara a. Seeelen,

eleven Arerem

Cm" PM*

NNINNNNANNANNNNAA WATCH o,

OJ~ ter ur N.W sr9 PAL

ACCENT ON MELODY

PAL RECORDS. Inc. O. 00 711 Cucamonga, Call..

ANAIANANNNA .- www.americanradiohistory.com


NOVEMBER 11, 1957 THE BILLBOARD MUM-RECORD PROGRAMMING GUIDE 101

even greater than his million seller "YOUNG LOVE "!

JAMES a great new updated single

HUH mm

WHY

CAN'T THEY

REMEMBER Personal Manager:

Ed. McLemore

Booked through:

Artists Stake Bureau

Ed Walls.

Riaerslde 8-374

Cadiz and

IndusVlal Bhrds.

Bab as. Tee as . .

record no. 3840



102 Thr Billboards 1lusic 'ou(lnriir Charts . . . I'111' RF11111I1'i NOVEMBER 11. 1957

Best Selling Sheet Musk in U. S.

nl.

I. TA \1 \1Y ( \olthernl 2. AROUND THE WORLD iY t ,.4 3. FASCINAT1ON (Southern) 4. CHANCES ARE (Korwinl .í. N AFFAIR TO REMEMBER wrist' 8. T' dKE UP LITTLE SUSIE (.3tv11-Raset 7. ISO \EYCON18 (ILt%%t }tonte

1. MELODIES D'ANtOI'R fLtrn. 9. APRIL LOVE (N itinarl

10. SICHOUEZTES (Regent I1. DIANA (P.tn)vo)

II. NT IWFART REMI \1A SIE (ST1nplion.

13. \IT SPECIAL ANGLE Mergel 14. JAILIIOI`SE ROCK IPreck%I

IS. IVY ROSE (Roncom)

y , .

.. . 1..6 .._. an.. Ioa>er lee: wed.

ter e. W. -Clan

3 17

1 21

2 13

4 7

4 11

II

7 8

I0 4

Ilnt<o

Best Selling Sheet Music in Britain

ARTISTS

JERRY REED III MY OW11 SAC( TAPO b/w BA BEE

CAPITOL Fee11

RAY STEVENS RYE MORE STEPS 1/w TI1161E

DON CARROLL AT YOUR FRONT DOOR 1/w TIM 60DS WtIE ANGRY Win ME

CAPITOL tale

TECHNIQUES HEY! LITTLE GIRL 1/w NIA ROUND ABOUT "WAY

ROULITTI 124.1

BILLY BROWN ITS LOPE 1/w DID WE NAVE A PARTY

COLUNRIA 11029

- 1

- 1

7: 10

g lo 13 2

9 3

14 2

FSr .ela e.dity Neesier 2t

A Cal.ea 1P.e from I M...0 Fual.trm Aa.eteteue, 1.1i. latarA Lip Mad eon tke:. ...LI. sat. of FwWstt' IeaJhg me. Aekit Ametas p51,1101<r6 o MrIts

Ta..O-Ma.aeL..M. (\5nhen) ftlrs.u'e Dr5wn-MiN ISISlN1

rNAnea. I.m.W 1 o. 1 wen we .M S11-1ra.C Day

(*e.tsr. Ida. M the Ses--F.td..s Thal WRl QR M. lle+n-Reos fOi.srl Wssarel.g B.e.-R(.s (tiroy.Ra.sltlal A erwl e1 Sn.d-ls.r 14rf,e

letele REerrkvt Me. of 1Phe---11411H (Rd.tat Tts.17 as do Te7-Solfas (No -\'.4.l,

Awned IM World -.sta. IYatYO) Ers' se 1M Spie-Esln 1 Nelo/T TnII. a the Mttlae d se 101.1-Morris Merced, MY Sew Sri-SaaMr (FeOk..t too Trale Sas Persasi-F..e. tL.dp. Rama.Mr Voire MIe.-1110ed

TTtq. loset l'. (,.d.t Sh Rf1f11 Dsss sad Woe Mode s Lena-MaaMa ID* S,), 11ru4s lle.aer.5u

(lee R.e t e..-A.slr-Res rAcufl-Rpe, Id Me be ln.O-Ire-S 1 onentorfErsset1 We WM Slake Lt..r loft lArtí.al

Best Selling Pop Records in Britain r« r. wdiwl Nw..r 21

ILA. P"se Ism In aounory r IM "ara 11.t.i.a1 Psrre..... Week Ptas.. Ps... M.rksl M(kaeM.

1. 1111A111 L It THE DAT-Crtct.0 (1'osss.Coraft

1 1.t17 EASE A PARTY-Q... PerJP IRCAt ! TAS(V1-DdMS Rele.,hae M1'tae.tsCt.alt

WAN ON IRl/WfANMtL'\O [t'ES-Frakl Vlelra IPMr.t S DIANA-P.1 AetA ICeasailsl I RR MY OIRC 1ParLpis.el T REMPMRPR SO("RE MINE-Pst Rt.e (to.Mtool

IL 00T-TA NAVE SOSIIINITO IN THE MANX FRANK- V 4t+ Woos (gIpS R. WNIN.a LOTTA WARM' GOES. ON-JsaT L 16.1111O endsal

sl WATER W ATIR/NAYtNL1 OP SONGS-Tees. Sels lDwc, I:

11 WANDERING RYPS-0e1e G. Haaa 1+

Ii MY DIXI1 DARLI/tß-latle.a Danses. IMiut 1

IL LOVE LlrtEb M The SAND-Pal l.o. 0.a.e1 l' 11 WITH AlL MT' NEAR T-Pews Curt 1PfrNüsl 1.

It T1Dl1T /tAR-de. rde7 (OCAS 1 `

Il ne A411 I, 1 H SUN -LSrr7 ReWaw (RCA) At

17 I AwuT MISS CtAIeDY-Errs Prsass Is(MYS Il I AST TRAIN 10 IAN F1RTiA.Y0O-2oi0, Desea ICa'aeMal as I IDS R SUL' RRY-Pad A.La IC44.11is1

D MARS-S Buy (1111O--Natve Reh!a. IR('.A

Iw W.t

1

ALSO EXCLUSIVE BOOKING AGENT FOR: RIC CANES -OCA VICTOR BOO CORM-RCA VICTOR ROY ORUSKY -COLUMOIA

BILL LOWERY ENTERPRISES

GEN. MGR.: COTTON CARRIER 1054 ATLANTIC DRIYI, N W. ATLANTA 11. CIOOCIA

PS.w.. TOIwi10 4-1700

11

Tunes With Greatest Radio -TV Audience

at.;.. p...5.5+m t. 1c. ) oet Co.. and L. As... L,.;. ar M.td ow I.aw G P.A.e.ie 1<SPPts.N Anisa- ( 0.0.055 Irea

Radio Telvision As IM WP /R> Va rag Jos- ASCAP .UI .ru M'a1 .R - \iC.\ Aa Maw te ROwónlSa IRt--lcm- Ad Tlss Reminds Ale (M, H.an Reads.

AS[ AP Me (R+S,.p»a IM..r-A.xAP And Tl.t Ream. Me Ode IAen Rsauaal Aru..d O. W'oM (RI 1Pf-Y.see-AU SP

Ms (Rt-s,.v.P Htwse-AbC1P I1/s<1 ShLb/R-Pee.o-OMI Aare love IR. IF.-Fea1-AS( AP ('c.t. 1RT-ARC-/SSA Aron. Ik WotW lRt IFf-y..0-1CAP Cauce. Are 1111-ICoa.-.ASCAP CA C'ss L'A+.va LR) tFt-avane 11t8- Dew lRf-Mtl+1-e111

ASTA Fa.ctnNioe (RI IFS-So.eMeF.A3CAP Goodly Goods 1R}-D. SYl,lt. Oro.. A

HeedSlr+-ASt'.AP 0r0. Raib of Fitt IR) tr.--osts--em) Ils.e,c. IRP-f1..Ao.n.-Ait-AP 17 Never Sas !rew Asa lRl-Ore..n.

Vo.-co Coos-A''AP F, league 1R1-Sn,der-AS(-6" 15s. hoes 1Rc-W'iwnel..w--4.74, 1t

nie. 5.ee..r Ihsw Noe lRt--t.ot.,s- RMI

lseglup of Lt. tR pr. t-Sescs-ASCA LtarMewte:sa Polas lR) - MetisOa.- 1

ASCAP Lord Imes Laud/lias Mu (R)-W'AII..-

tAsµ,ye of 1.5.. IR.-SNSen:.-.ASC.v Ax AP l. Set. IR.-l'sa-RMI Akio. D'Atwwur 110-Ra,es-1M1 Ile. d Wine IRI-Narria-RA11 (An ShSr Is (o..e In lRl - OpYa-

llttles ro Ita Raclle' sod tR.-W AG-AP 5.51) 111e 1Rs-6.b,taad-R511 n.lelee (10-Raet15 Puetra-104 Push Itee Rutar rR) iSll-Morris-- ASCAP

ls..s (RS IFS-1.114.-AX.V Te.dAtte Crusts 110--00.n1 Saes-1541 That MeasS 1 Lowe Y. tR)-1]MFLrO-

AYCAP Ti (R-MpPe-ASGA T.Ihts of Nee. tR,-Fnat-ASCAP Wake UP LktMSnuS /Rl-AceH-ReaS--

U 111

W A tTSS'1 117 Usa.relaed (R)--Rh1- EMI

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"AT THE TOP1e



NOVEMBER 11, 1957 I'!u ltillheurrrl'a Unsie l'opultir::y Charts ... l'Ui' RECORDS

VOX JOX By JUNE BUNDY

JOCKS lift' .171E SKY: Deejays art keeping xip the good work on the Armed homes entertainment front these clays. Cordie Baker, WSPR, Springfield, Mass., recently took a troupe of 20 New England 'entertainers on a 7.500 -mile tour of far -North air force bases in Neu(oundlaud. Labrador and Greenland; while Bob "Coffee - head" Landen, \VEMP, Milwaukee. Aid a similar -job at home last month, via a 3U -hour air trip to entertain G.1.'s at t.,ackland Air

Force Base, San Antonio.

rr. Labeled "Operation Wis- consin,' the Larsen group M- utinied Chicago and Milwau- kee fulcra, newspaper men and disk firm execs. The jock

taped interviews n ith soune of the Wisconsin hoys at ramp for airing over his local show later this week.

The Baker troupe was plagued by illness and accidents. (al singer, Bernadine Scannell, broke her toe backstage: musician Clarence Tinotnac 'passed out from a faulty muffler during a bus trip from the airport; rock and roll artist Charles Montefusco was hospitalised fur pueumoniu; vncaliat Sally Ann Figiel was .operated on for aplwn- dicitis; and at one point the pilot alerted them to prepare for a crash landing which, fortunately, was finally averted. Baker was the first cleejav ever to sisit the remote Arctic hoses.

DANGEROUS RECORDS

Its always been p puzzle why music people speak of some records

as "dangerous." A record never hurt anybody - except reviewers, disk

jockeys and buyers who didn't know how far to go out on a limb with it.

To make life easy this week for the crystal ball gazers, were

awing two new disks that don't require an intricate balancing of pros

and cons to size up accurately. Here we have proven talent. top -notch

tunes and the sound for which Atco is famous. So let nature take its

course!

THE COASTERS pair a hysterical take -off on the evergreen "Sweet

Georgia Brown with a groovy new reiber A Stoller tune. BOBBY DARIN

the teen -age sensation otters two gyrating ballads-with-beat for the blue

jeans set.

a

SWEET GEORGIA BROWN

" WHAT IS THE SECRET

I in - OF YOUR SUCCESS?

rr The Coasters 6104

_

I

$ DON'T CALL MY NAME

PRETTY BETTY

I , Bobby Darin 6103

A CO Atco Recording Corp., 157 West 57 Street, New York 19, N.-Y.

YESTERYEAR'S TOPS- The notion, fop runes on records r reported in The Billboard

NON EMBER 1.5, 19.17 1. Near You 2. I Wish I Dirin't Jove You So :3. You Do 4. Fcndin' and Fightinn 5. 1 Wonder \Vhc,s Kissing lier

Now B. An Atiple Blossom 'Wedding 7. flow Sewn 8. Ballerina 9. The \Vhiffeupoal Song

lit. \flee )ou \Vue Sweet Sistecn N OV WA RE It 15. 1952

1. Yon Belong ln Ste 2. I \Vent to lour Wedding 3. (:low Worn' 4. Jarnbal:rua 5 wish Ynrr \\'err Ilrre 8. Its in the Bank 7. Because Yon 're Stine 8. Lately or Spain Y. \\'h Don't Yen Relieve Nie

10. liait as \lnrh

IDEA \IAN: Dave Lyman, \'LEE, liicImrmrd, 1 a., is

anxious to contact deriays (one in each of the top ISO radio markets) in regard to working out a contest to he conducted simultaneously by deejays in s'everrl top disk areas. Jocks must he on the air at least one hour daily. No money is involved, says Ly- man. Ile will give jocks adcli- tinnal info on request. Lyman, incidentally, recently moved his all -night show "The Old Codger With the Rudy 1laln. from Saturday to Friday nights, 12:30 to 8 a.m.

CHANCE OF THEME. Charlie \'an is one of the newer deej:ry staffers at KONG; San Antonio. In addition In iris .'oily three -hour shots 13 -8 p.m.l, 1 an has his nssn rock and roll band, the Rockets, and is looking for ideas nr doing some rock and roll station breaks.

Tom Hennessey has joined \\'ERE, Cleveland, as record li- brarian.... Kate Smith is doing a deejay series on the \lulual Broadcastiug System within the nest 10 weeks New staffer at \\'SRS, Cleveland. is Bob January. formerly nitli \ilSti. Tnlianapolis.

MONITOR MUSICAL SURVEY

According to a survey made by the NBC radio network show, "Monitor," here are the records which received the most local air play over NBC affiliate stations last week In the Following areas:

According to a survey marte by the NBC radio network show, "3fonitnr," here are the records which received the most local sir play over NBC affiliate stations last week in the following areas:

Detroit "hielodie D'Amour," Ames Brothers, RCA Victor.

Fort Worth !\]y Heart Reminds \!e," Kay

Starr, RCA Victor. North Platte, Neb.

"Just Born," Perry Como, RCA Victor.

Billings, Mont. "Iny Rose," Perry Cumu. RCA \ ictor.

Charleston, W. Va. "April Love," Pat Boone, Dot.

Ashville, N. C. "Bouquet of Roses, Al \(organ, Sterrury.

Toledo "2'11 Never Say Never Again," Dinah Shore, RCA Victor.

Butte; Mont. I Would Love You Still," Four

Aces, Decca Jackson,- Miss;

-Talmo may, Debbie Reynolds Coral.

Deland, Fla. "Chances Are," Johnny Mathis. C'olnmbia.

- than(' disc 1ockeYs

y0U SEND

ME

sam cooke

check on our new KEEN releases by

jack rogers and the valiants

for an unusual listening treat . .. it's LOOK UP

with the PILGRIM TRAVELERS

andex A5001

ANDEX* KEEN records

REX PRODUCTIONS 8479 HIGUERA RD.

CULVER CITY, CALIF.

TExas 0-5511



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-




A VERY SPECIAL LOVE

(Song for the Ninth Day)

with RAY ELLIS and his orchestra

b/w MY SUGAR IS SO REFINED

(as sung in the Columbia Picture

"Calypso Heat Wave ") Orchestra under the direction of FRANK COMSTOCK 4 -41050

RAY

CONNIFF

ROSEMARY

CLOONEY

THEME FROM THE PERRY MASON SHOW

(from the Perry Mason Show

on CBS Television)

b/w SYMPHONY OF LOVE

RAY CONNIFF and his orchestra 4 -41040

TONIGHT (from the Broadway Production "West Side Story")

b/w LOVE AND AFFECTION with FRANK DE VOL

and his orchestra 4 -41053

JOHNNY

BOND AT'S JUST WHAT I'LL DO

bjw

ERC%EN DOLL 4-4 4 034 -c

THE SURE -FIRE

JOHNNY

HORTON YOU'RE MY BABY

b/w LOVER'S ROCK 4-41043-c

KENNY

BOWERS

b/w AN AXE. AN APPLE AND A

BUCKSKIN JACKET with JIMMY CARROLL and his orchestra 4 -41049

HITS ARE ON LCOLUMBI* °

THE

WORD

ON

PLAYS

LATE FLASHES:

Hot on the heels of Sputnik (and capable of as many headlines) comes "Captain Hideous King of Outer Space" -an air -worthy satire complete with beeps 'n bleeps straight from Sputnik's sound track. The mastermind behind all this is the fabulous West Coast Television personality, RED

BLANCHARD, who backs it with

"ZORCH!," a discourse on some

of the 'cooler' current slanguage (4- 41051) ... the beat that's got the kids dancing these days

is right up THE SOUTHERNERS' alley ... witness their first release, "Say Yeah" b/w "(I Only Know) One Way to Love You!" (4- 41052) ... RICK TUCKER and the PICKS, another new

Columbia group serve up for their debut a strictly -by- request 'beat' duo titled "Patty Baby" and

"Don't Do Me This Way!" (4- 41041). This is the latest

addition to Columbia's across -the -board repertoire with plenty of sales -appeal! .. .

TONY BENNETT, riding a flood tide of popularity, gives it an

extra boost as guest star on the Steve Allen Television Show November 10 ... JERRY VALE

guests on the JIMMY DEAN Television Show November 25 -29.

RECORDS A DIVISION OF CBS

rA "Columbia" Marcas Reg.

"CBS" T. M.



106 Thu Billboard's Music Popularity Charts .. . POP RECORDS NOVEMBER 11. 1951


Tips on Coming Tops THE RECORD INDUSTRY'S MOST COMPLETE GUIDE TO FUTURE BEST SELLING POP SINGLES

Review S p o t l i g h t on .. .

POP RECORDS

JERRY LEE i.E\1 h ...Sum 2'l GREAT BALL OF FIRE BRS, BMI

,t) WIN ACAIN Acuff- Rose,B%l1 I {iron his all into "Fires a rockabilly tune which lie iwrforws in the Hick, "Jamboree." Side appears a strong bet to match due success of "Whole Lotta Sbakin' Coin' On." Flip is an appealing styling of I lank 1Vihiat7i s old hit that should also be a winner. Boil, sides figure in all markets.

THE BOBBETTES ... Atlantic 1159 SPEEDY Progressive, BMI

C:O\iE- A- CO11F. -A Progressive, BMI The talented young chicks produce an even better side than their hit "Mr. Lee.' The time is a subdued rocker. Flip, "Coma -A." is a rocker blues taken at a slower clip with the same sock selling. Platter appear a strong contender for both pop and r. &b. alin.

SONNY JAMES....0 :apitol 3840 1VIIY CAN'T THEY RENEMBERP Central. B%11

L'Ii HUH 1'andcrbih, ASCAP Janes registers strongly on "Why," a wistful ballad with powerful tee. appeal. "Uh iluh Is a rockabilly ditty with an effective title gimmick. Sock deliveries on bath tunes could put the "Southern Gentleman" bark into the pop hit class. Strong c. &w. potential too,

JOE BENNETT & TIIE SPARKLETO \CC. - .ABC- Paramount 9867 PENNY LOAFER AND BOBBY SOCKS

Pamco, BMI "Black Slacks" is still going well for the crew and their similarly- styled version of "Penny Loafers" could click In all fields. Fine guitar support helps sell the side. Flip, "Rocket," is rockabilly novelty that can also go well.

LITTLE JOE, THE THRILLER.. , .Okelt 7094 THE ECHOES KEEP CALLiNC \1E Cranford, EMI

LONESOME Cranford BMI Little Joe, who has a big one going with "Peanuts," h off again on another rousing side. The artist is given strong ork and chorus support On the time that strongly resembles his current best -seller, Flip, "Lonesome, ".fs a ballad somewhat similar to "Yon Send Mc." Straight selling here on the pretty ballad with rhythm backing puts the side in the worth -watching class. Disk can go in r. &b. marts too.

DANNY & THE JUNIORS ...ABC- Paramwunt 9871 AT THE 110P Singular, BMI

Platter was purchased from Singular- Retards. The medium -paced rockabilly blues is a ven' dameeab1e item with a strong vocal by the group that ran attract plenty of teen coin. Flip, "Sometimes," is a

ballad with rhythm backing that is also weU.treattd. Singular, BMI.

POP DISK JOCKEY PROGRAMMING

DIN All 1%ASIIINCTO \.. \lercies 71220 BLL'ES DOWN HOME, Roosevelt, SMI

Mass' Washington proves th.tj she's still "Queen of the Blues" as

she belts this solid piece of material with a swinghi vocal set against excellent ork support. 1Vhirls will be a real treat for listeners. Flip has the thrush on a duel with an uncreditecd male artist an a bhuinu theme called "Everybody lanes My. Baby." Pick-n.41-, ASCAP.

NI 111 \I.I \ J \CKSON....Columbia 41Q5î A STAR STOOD STI1.1. April, ASCAP

S11'EET LiTTLE JESUS BOY Fischer, ASCAP Few CM, match Miss Jackson's sensitive performances. These lovely settings of pretty spiritual themes show the artist at her n on- (1r-did best. Spins of either will please.

POP TALENT

R \T PETERSON Mt ictur 7087 FEVER Lois, BMI

WE'RE OLD ENOUGH TO CRY Alta, ASCAP Peterson is a really impressive and versatile newcomer. His presentation of last years lilt. "Fever," is an interesting rockubilly- styled sick that begins with a high Falsetto with banjo accompaniment and builds gradually in excitement. On the Flip, "Were Old l; :hough," the artist comes across with a soft, sensitive treatment "Young Love" sort. Strong new Talent with excellent disk Linos -

how conid be a big find. JOAN TE \IPLF.....Prep 1224 A T1I(Il'S :\ND T1 \II$

Wild Cat, BMi PRO'IISF Becchw'ood, BMI Miss T"nlplc makes a strong pitch for disk stardom with two very hsteiable sides, 'Thousand Times" is a Rocker that is given a fine go by the new chick. Equally impressive is her rendition of "Prone - ise," a pretty ballad with good rhythm backiug. Keep your eye on this thrush.

CHRISTMAS

RI \G CROSBY..,.Kapp 196 110W LOVELY IS CHRIS 1 \I is Bern'. B \1t

The lovely Christmas ballad is given the usual smooth treatment by Cro'shy. The pretty theme could well become a new holiday standard. Flip "My Own Individual Star," ii a waltz that Is also listenably resented. Platter will probably be getting plenty of air exposure during the next few weeks. Walton, ASCAP.

Reviews of New Pop Records GEORGIA GIBES

Grist Bath of Fin SS RCA VICTOR 7a9í- Corer of the Jerry lea Lewis ppean to hams lass potential than the original. However, Mist Oibb'a fiery Myths can mill come in far . fair Mara of cola. 'BILL Bath

1 51ke Yew. .I The tune h. alto been utcnrded by the Teen Queens on RPM. lh. pretty ballad with rhythm backing Is glues

pleaunl go by the .rust end alto figures to .1 play. (Hartlaew-Sw,- kr, ASCAPI

THE BLUE ro'cn O Yes. SJ

KING 511119 Another fart btu. Chanted wah true lean, Perlons- Noce Ymllu to the hep, with tot of picking on the strings. Lead sister rakes the melody nd ore group ehuna the ns.

Make S.eke....SS Disk has been gating atlas In Canada, and should be watched State - aide. It's a blues, dao by the group In rocking style. to loavlly accented atr.g accompaniment.

GI.EI.E MACKENZIE Tbh I Kam* St

RCA VICTOR 7os6 -I.a :y dcrutonal wag, tam trace, of "Ave Marl" backlog. Pretty effort that should rally locks to the cause. I leu the fare Mis, Ws tans ill nip for. lesta.., ycsee C-esa, ASC.AI

.ever Co 'W.;.. ..7t Rhythm backing the thrush It a con -

b,natton of smile sod calypso. Good. rhythmic lob, but the material Y pretty tin. Her TV' follow:. sum dig It IJeu. ASCAPI

THE DRLASITONI:S Mall I Ihswtaa. Bt

MERCURY 71__ -Cats have awed that c -old mate than contcodrra. This ballad side could a .b playa, but better material would be IilL eclat, *WAIN

Say Roby Nq.. SI The new group of chiefs ban IM wild sound of chaos sod coda:Woe cm Olt rock and roller Out could act some playa Material could be better, but group Mould b. watched. IRar -Roa, $5111

THIN RONDO waederle Hoot ................ SI

JUBILEE Spi -Rondo mata swab quiet feeling and han an pretty Weer typa ballad, CM canary chow. IC15, RMII

la ('SI Cal CalatWna ...74 Rondo and a fern chorus toads plant', of vitality and charm on 4E01 rhythm tide with a catchy Latin -lib heal. Mho, ASCAPI

t IC DASIO 'bE I (11 (Joie 4.e Rea se

(OLCMBIA at050- 13armwt provide ho tool c,celket local quality re ea appealleg ballad. Effntt mahl- track arbilog. Should chart up spurt -IJo7. ASCAP)

later Mt. .. .77 Another tits lob by Damon' ors e

demure. wale beta4 Should beadb lrom Mdeo pleating on forthcoming musical version of the legit and TV cinm"e. Very pretty Dorothy Fields - Bunon Lane tuna. ICkeppe$, ASCAP)

Ois ID CARROLL t Bessel lab le SIos M

MIRCURt' 71126 - The beautiful waltz in very pretty amusement. Carroll captures a continental flavor and a:bleves an aaccptiueat tonal teaanre. Escellent irlarumearl frit deela;V tOsappe1. .ASCAPI

r.. std Som ...7J A contrast to the flip. Tho latin -

memal is in a More rapid tempo. Has ono bright sound as flip. ICrberio , ASCAPI

If no LAWSON One Way Late

ROULETTE dO.1T -Rock and toll ballad, waa.teyorded add seared kt -current Ices Wegei. Card do bonne.. altem flip has stringer icilla! impart Ueffenoe, ASCAP)

warálaed.. .7e Unusually wen produced tide. iah catchy rhythm -lieut. and treat wund miaow running under snappy warble. MesSag is easy to late. Cou1J be big one (Jefferson, ASCAP/

79

THE H1LO'S . Very Sped. Love 71

COLUMBIA 41050 -A pretty now ballad with a colorful and appealing arrangement. Grou U In fine form hen and gets a nice Ray Fills asset In the backing. One of the few HI -Le aide to aho include choral backing. Side builds and rates spins and some sales Ratan. Monde. ASCAP/

My Saar h Se Rtfaed....71 The boys offer the oldie, which they tine in the pie. -Calypso Matinee At wen as u their Ibuwn, "Suddea17

Il'a the 11,Lo's." Good lockry fug and could ay its way em some boast. ICapSN, ASCtPi

THE FIVE KEYS De Awyetly 77

e'APr1YiL 7(10- Moving reediest b; lead tinier and group nef an ansolloa- paced ballad with strong lyrics. Manta anis by bhih pop and rails delay. IFIra, $5111

Ire Cola' Sh4w9....74 Boys wan with fawns and ring oa e lively rhythm lune with hating beat. Far m Ab, loch as wen as pop tlaesery, ASCAP,

CATERLNA VALKlmTE B ab 77

DECCA 304511- Another Valeta dirk apectacnla; with en 'oaths end wall - tog performance on the familiar Latta tua. Fine support by Werner Medlar and hie ..thousand mr(nga." Class gay lock fut. (Tear, RAID

Take Me to Yew Meat ...71 Mies %'.lime performs wen hen but the Latin- gaited ballad doesn't have the Ont appeal M the flip. More Interest ope the aber side. 'Mama, ASGOP,

HELEN CARR II's andrd T

M.G.M 1237e- Sacklog here feature piano Introduction quite similar re

that of Johnny Madge' ,uccean. TM Pretty ballad is warmly sung ríth chorus support. Good luciLa; firm. IReakk, ASCAPI

Lets Is Soho Saslatn....711 w A dimly arraoemeat backs the chick's

pleasant vocal on MU pretty beadne. This Is elm fair ,nSlmial for tab, but flip erntean e gat.. ..

Meets. ASCAP, - - DICK HYM.ANI a SAM

ITH/ SIAM TAYLOR The Peen. Vander --- f

M -G -M l'Sh- Suprrchancd Instru- mental heroine H'ouan'e racking organ and Taster's Incomparable rock end Eno tenor. Another in a In- teenlsbed string of imaruaentals by the combe which has reserved heavy spinner wpnon. Charts,

Walk $ 111

Waä we W.....76 Slow. rocking Instrumental tersims of the old Iona. This side could even outdistcc the flip, despin latier'a spmetacnhr apprpech. (Rower, ASCAP,

GI F NFU. a JONar r

Shane/ Boat 7s ri r DOT 156.16- -Heavy thsthm backing tires amt -Wm- Ir MOO b tits nostalgic lone. let unusual fí today's crop. sad could sneak right Into the money. }gamma; team shows

- quality. (Daadeltms, $5111 The.Q. of not -76

Tune is br Ned Miller and Ramie Guitar. Combinative of counts Dha-

and r.Ar. prang Team'. um

,

Tam'. strong chem., am udierae. lDa dtllhL

RID BiAIICIIARD Capela Hideo.

COLUMBIA 41051 - The Kiq Outer Spate delineated rio wax. sung by Blanchard and music h Gilbert and Sullivan quuluy boy with a hrìaht rrneeme nt by i Weans Vein novel for hip. dei{ leekwood, EMI)

IS A bright novella alto ns the (I

Lick, with e bmart lyric mild phllicoled gtraneereeet by Wq IRtsrknegd, Still

PTE WEE HUNT kJO* CARR Alain Eat la 1.a»

CAPITOL 3131 -{a ed Intsrmaeolat stag, rem Ilttat of Hcuu's ofd hl. "05." bat ehgrmlne twaaislc flavor. hlibligbter by Cams 'Nov? eaten keyboardtsp. Solid maces and lue material. IMuMeeaq BMI)

Kbto, ...71 Showmanty tar - room -styled piano wort by Carr w lewd -humored in-

ltnalleetat theme, Sense Common on potential Wr JouA) add Joie, ITPdlar. B MI(

AL M. %RETRO A tittle Leta foc Uhl* Eke....... -7

vrSt,R 10101 -Smarty arranged ver- Moe of Latin tune 1-1-la Peu

D'Anwur") with gamy .tale ehorua and bnery rival, la Dean %loom.

A laudable debut on Vets for Mar tiro. ItTavprlb ASCAI,

Mho Da; Is Done. .. .72 Strong rendition of ewtaltic oiJu.. Both ùdet an solid Jake bey Maras. ASCAPI

KAY CEE JONAH The Speed of Lase ...... ... .. 'f

DECCA J11492- CtNaial churl and

dit rc mart this dreamy banad whh o.,, lut readies b1' ins limo 15110s, ASCAP1

How Cools Yoe De Mt LM Yw De7...,71

Vital ils CRt/piah Oa bonoNF MJr

(Confirmed on Pa;.- 1037



..

NOVEMBER N. 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING GUIDE 107

Greet Your Mercury Salesman With Open Arms!

Ne Has 5 NEW HITS For You!

Everybody Loves My Baby AND

Blues Down Home

DINAR WASHINGTON with Eddie Chamblee and Orchestra

MERCURY 71220

If lCnI Somebody ep COUPLED WITH BOULEVARD OF BROKEN DREAMS MERCURY 71217

IM Rusty Draper BUZZ BUZZ BUZZ COUPLED WITH I GET THE BLUES WHEN IT RAINS MERCURY 71221

Jimmy Edwards [OVE BUG CRAWL COUPLED WITH HONEY LOVIN' MERCURY 71209

It

Ralph (HESITATION HOP Marlene DRIFTWOOD

MERCURY 71204 IIr

CHICAGO 1, ILLINOIS



108 The Billboard.' ,llu'ie Po Polarity (.harts . . . M)P RECORDS

i_w

CL Y .

.41 no .lt

44.11

MI In N G

s

N

v 2=m

vz IDEAL RECORD PRODUCTS, INC.

AL LEVINE, President

549 W. 52nd St., N. Y. 19, N. Y. JUdson 2 -1441

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AL'+O' erb CONK..

Reviews of New Pop Records Continued from page 106

wAh beesirt Mkt. fry shoes eA4 eras IAOW, ASCAPI

l (ROL Iit'CHIS Pkt A.M. 1mh9 74

ROULETTE 401_ -Mh. ILA bellt tos bandtappee la Nab 5571.. tacb- ene Iachede, men. routentd effect. that d4 to le gal. Has a rockabinr fret. mows. A CAPt

Neve Co 'Wa....13 Soled dual tract race on a brhM some. coutendet them. A bass nit. h promtntr M t. theme bacre.. Sid. cam do Bustwel. LJ1. ASCA 1

WHORES HAWAIN/ 14.9to 74

EPIC 925) -A rows. men. MK tual)ty brie. The chancres belts R

out Math. to ta amts meet bs

dams. tempo. web a bright beauty sowed 1SMIlent ASCAry

1/y 7F..dafel /..s.....72 A wetly wale. TM thresh does quality sn.d to a tasteful backins. ICS. 5Mh

TRE FOLK FRESHMEN Cram. 74

( APITOL 1) 2 -Do. Barbour ad rest of the Mn stn stnee Mud- ut .05 ,0.10 and O..mr.htp. TM could he deeper In th dim lay held tees. 5'111

R.. Cam 1 Subs w TA? ... 72 Ramar. ballad wit Lima temer 's

warbwd Piteuell/ by the boys. t Aro seas., ASCAP1

THE STYLF.RS Mom be Iba Mehl

GOLDEN CEIgT 11[2 -A tattled vocal of the sambsrd. Anosreme bes effecth. Drum asad 1 ItakltS tener. The chanto at Ae Malley ...toted ure, ato style. Moak!, ßM11 b led Me ,.73 Rbsthre ark, tab $ZHATO beet ud a saw tempo. Om rout ntm411 ekes qm.e welt cbie.mu asas merest- to. sonad. IC.PD.. MAUI

7)

a 4*1 NELSON Or Sat Sp. Or Aldo Ors 7)

EPIC * G -A ceo . 4 bomb. tune. Sash s die clamant amt. th. Wes- boy k IMAM nut Not op, elk. Tea. et' soles keen.. oft tore Osa root m.ersL CYria moo* m WA tt. ere* ad Mr Nabs handles Il b(..b0.. Cold men .,ab tapi. sure. IDmebeW. RMD

N.fa M.. I Rattler. ... 72 A /Wetly lyse dultvbester, sad tolet of the wiort 1.eaoa Shine saM.a NM too dom to W. mw mots. het S. the Sled 4 ter that as rank om It so, M0 Tria Was Is the lot. as tally baba .malt be a the nap. (CA..um, 5503

Tilt CHARIOTELERS Ter Casai.. 73

554 -M 12MA - Reukt.Lld Wetly suey and Med. Clamp nodose' sews Its ammo. km rock std rail Mu- am Memel mend aman sees. the ente. Actto. Omit. s tab., 100. 11.172 Omsk, SMI)

I D1r't WPM Se Se Mea M Yu MI vsran poop assbMu sods of old I. Spas ad Mae Btahtn. Tar it asaltic MO.. Sinan Sad lem ortme. bot asp but mer. dimmctioa ISosmm, ASCA)

sits/ stmts.-m[1. 56s . skids 72

l()REMOTE 117-A rod ad tolde bcA,cktl Mu As or. web roach of rRlaMily Mks 1e hat delieey. TMrtY r.Lnaty t.uramentd at- raasem»L 1.1n./ CO. ASCU')

Deal lb .. 71

Upttmpo biner, belted out by s. tickd wab teemed lrmaen.. Rh.tRm backlog h ye rF InNy. Merin tspteur (tPlady C74. ASCAh

STRV/ ALLEN Preload Yea DaY S.. Hfl 72

CORAL 619.-Tea levees ballad bs

Irtreaterd treatment n huh enough to em en. Alks .rote both tuna IR.rute_Mw, ASCA?

Mt L Rural Got Rho... .7* Romar. msnmaeaal IHSatmtr of {LAO) there *Oh Late assot lK meadow. ASC.AP)

THE WILDER BROTHERS, mead' Ppert 72

VERVE 10047 -A Wt ., )0 goad lyric and topbht.absd pealarra mac. sad ',segment. Teerte . srrd- log thetltm to T. .Dtteals well like. )Mamma ASCAPI Lag....7

Rhythm piece nah noytlb7 lyric S.J. has hoe.. gwlt7, with Mnlo sound ta tos afran.LILLO. 1t0 901- 11.4 Bettle rood. (VOM, ASCH'

s1u PLATO Caribbean Sumo.. a

DECCA 30600 -Piano be Wadi , Ms we tues wilt di einet 'C' radian Sua." quaetciea A Use. 1ey 'deal. OstremeOI for W. ad delay trade. IRylsmt. ASCAP,

Drtet r M Fak....45 The mort rbnhmk of the ewe Wes. this ha. sui.stIon of Latta beat behind the dnt.dnmensted oft Please. sound. but flip may bay.

More for the conest market. )LbA* mat

FRANK C14AC54.4FI1FLD ORR Emma Lou Them 77

LONDON 1772 -An appear.. Sts ore tmerpnstks of the (heure meek from SayoLar.;" which me eher. Jockey Memo with other senior abr.. tut )W*.*, ASCAPI

Cam M.a....65 A Chacksf tos tMtloL. LAI har the rhythm of the bolero.'nth .tuactín seta. .easy la from of td-. ork. Okay Its..., bat nb .oat b. Os etors )Ady .Ids. faxet. 5551,

K4Y ARMIN Te.derly IS. Wrrhm 71

M4 .M t2712 -Mot Arm. resisters rash tetlto and dimity a dramath theme sMh 'mush. saved term. )Dmtbett, 55511

N I Cap Ney SomA./y....15 Q.SOy pstee Cbentens Seal 5oa5 h accorded tenderly rtrpectful Maul//; by thrush and chorus. Tie-asp .ttb yule shamus should .park puts (Leeds. ASCAP)

WAYNE RING ORR 1.,' Sua. 71 DECCA MSOI- CApbs coser of i- fecteaw emtrumtera theme. Rata vole May. but Joei Rename nt.,nd n Pal alead pm -ooe. LAW SO. . ASCAP/

7aunu1. wm. iL', . -sn!s! 4dr-

NOVEMBER 11, 1957

syem egg of Kbsa's old rsltn ch19aA77 nom Good ooe*er.e(b,- l was tot iocb. iF.nerl, 5M1,

5A1 50651!.1., Rme 5yyo', INN 71

CAPITOL 1120.-M4 Row.O p(1en seA01 tbythm ode as modern

Red R4lp Rood Aie_ Mu tai4 rock cad ma Dime m tbs bckiss. AirsbM peLmtmanc. .sb moukt- we mettle 1 A1ma, ASCAn

DY It L..s, Lti A iire.t., tttolt<ss appe.rb m tes liró hs. TSe 5rkhh Outwit meas oat an rp70La. dtacebk moan ctk i SCAJ1

goy-paced Wad. Mud;

PETER LANCE CHOROS "Mss Taws Pd.. 77

CARTER 1011 -Tame, .tech has to fleeing M -Samba* Eh. h Tahoe 117 race:. .eu a behht taloned readmit by the breed aod doom 74k. arrayemtet bond. to good fleet. Jocks casa Hy this foe aire. (Karr. "CAP,

W W d 1 11,7 k As epbed toa Ir. .00$A, Vt Perry flatted .W 11. arre. sad Joe Reno M. A plea.. desk .ilb- ow woos cowmen-1M salo.. Ike some Joda mat 5k k. 1RslemmA ASCAPO

CLEFT *011050 Lou Common AI 75

TALLY 113 -Good ballad. S.. e5 his a triplet rtaepeme.I M S

r7ihm. chers and mot. Wont trpo.re. HsTY. RM1r

Lee Me Tel Yew P.etr.....76 Another Oood eons. for osa a 07th. pine rte ismestom 5dad3 Oster'. CLMford chases k totl 11La -T. SMI)

(Continued on pogo 110)

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NOVEMBER 11, 1957 The Billbrrard's .Music Popularity Charts ... l'OP RECORDS 109

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Ordered by - 1 Your Nom. and Addrers tmprinNed on Ordrre 1.°fSDeer Moro.

Capitol Trains Sales Artillery Colltinurrl from page 19

Che Man I Love" by Peggy Lee, "Phis Is Nat King Cole, High Society" and Ray Anthony's -Dream Dancing."

Ast is typical with most direct

bums normally priced at ..I.'18 in its initial 'acting Of 12 trout which subscribers may select their three free LP's. These packages are "High Society." "This Is Sinatra"

mail, offers, potential subscribers and "Music to Remember tier," by

enjoy a no risk guarante, and may Jackie Gleason. Other sets are

return the three free LP's within normally priced at $3.98. All of seven days and membership may the 12 albums are current releases

he 'canecfcd,t that lime. that have been issued this year, Club members will reeeise a wbíle a number of them were is-

monthly Capitol Record Review sued only several months ago. magazine describing the forthcom- Capitol previously experimented ing releases in all four divisions of with a children's record club last

the clmb. In addition, a printed year, making a test mailing to some

form allowing a member to indicate 50100 potential subscribers. Label he does not want a selection or prefers, other albums in another division, will be enclosed in the monthly mailing. Members are

worked with the Reuben Donnelly organization at that. time. Capitol has since discontinued the operation which never went beyond the

not obligated to purchase a record first mailing, tho it did fulfill all

each month, but must purchase members subscriptions. four within a year, and they may Dan Bonbright further etripha-

.ilnr any time after the initial sized that Capital "will continue Iwrchasc of four records. to make such tests as long as mail

Test mailing includes the album order is a recognized means of photo stamps, membership appli. merchandising.. If this test isn't ration, business reply envelope. a conclusive, other tests will be nude lur -page two -color brochure set- in the fnt',re." Iiuing the club and the Capital therexp and a printed letter far. Kappy Joins Ihrr explaining the club nperu::on Replies are directed to Capitol it .

a

'tR .

'. . rs

ONLY THE BILLBOARD - +w ..00-.R ..e..e.irr ..di-1 coi- .5 atoe

MCI NINA M CLIECIR411f1Mi

York address. Travel Agency The test in left Stevenson's heaNEW quarters late last week, with NEW YORK - Kappy for ait, results expected to he completed' blonde femme -de diskques, long by Stevenson and Capitol before ;.active in promotion and disk exec the Christmas holidays. For the capacities. has left the business to

present time, the Capitol manage- become a travel agent. ment committee will supervise the operation of the club. Latter group consists of Dunn, Bonbright. Tames W. Bayles s, vice- president in charge of manufacturing. and Cap- itol President Glenn C. Wallichs. Na decision has as set been made whether fulfillment will be made at the Capitol. Scranton, Pa., plant or at Stevenson's headquarters Tho space reservations in major consnner media have been macle by Stevenson, these are tentative and subject to cancellation. Throat Ailment It s important to note that Capi. tol has nude available three al- Beds Avakiari

Iler new affiliation is still, the Fugaz), Travel Bureau here. Miss Jordan will concentrate heavily on music business clientele, arranging travel and hotel accomodations here and abioid. .

Miss Jorclan's move means the end of the animal Patti Page Pic- nics which she instigated some years back,' and said) had become one of the industry's -most popular institutions

California Court Coat bated Irma page 19

ceive payments under the contracts here involved w

" \Ve find no relevance in the distinction defemlants seek to make between I ittsdiclion to take over a

non- resident's claim to a chosen action admittedly his and jurisdiction to establish that it was never his. in both situations the non- resident (Rosenbaum) can protect his interest in the property only by submitting to the jurisdiction of the coot."

Supreme Curt subsequently ordered the Superior Court to "assume and exercise jurisdiction" -in

the plaintiff's application for an in-

junction and the appointment of a

receiver. Harold A. Fendler and Daniel A.

Weber, attorneys for the musicians in the pis -to -TV and recording industry suits. stated the "unanimous decision was a magnificent victory for rank and file union labor everywhere." Superior Court in Los Angeles is expected to act on the Supreme Court order- later this month.

Two additional actions against the AFM and Trust Fond are pending, with damages sought in all four cases totaling in excess of $19 million.

Cleffer Sues Continued hont page I9

tioes. Jones is an ASCAP writer, while Alamo is an ASCAP firm.

According to Ralston. the action is the first of its kind brought as Et result of evidence uncovered by the recent Celler Committee hearings. Attorney J. Robert Maddox is an associate counsel with Ralston in the action.

NEW YORK-- Cahunbia :t.Ar, cn'e (.enrge Aval,ia, is recovering from an attack of monouucleosis- a throat admen. which had inca- pacitated him for two )weeks.

Avakirm will resume his Colum- bia fenetions shortly.

Sheet Jobbers (-tar,lMarti Í rant (rage 19

then publishers ought to be realistic about the expenses involved for

According to Richmond, publishers have lost their initiative in the music business to the record men. Thus a publisher has to wait and see what happens with the record of his tune, before he decides what to do about sheet copies.

Pitt another way, according to Irwin Cesirtz of the Walter Kane jobber fine here, it's the publisher who is at fault rather than the jobber when it conies to late de- liseries. "tie get orders out the same day they are received, if we've got the merchandise," be said, "but how can we send- it out if the publisher is wafting to see what happens with the records before he prints up the sheet music?"

Cesvirtz also pointed out that some dealers who get calls for a

piece of music, will write direct to the publisher for copies. "This is when dealers get loaded up with copies they can't possibly sell. That doesn't happen when we service an order. We send exactly what's asked for. Besides all that, when publishers deal direct with dealers, and what's more give them the same price we have to pay, then where do we come off ?"

Both jobbers said that educational and standard sales were better ever, but as far as pop material is concerned, there was cortsider- able doubt as to what could be dotte to improve the situation,

2@AV/till 7/ranks Me L.J. "4

With Polka 5-4w4 (or lfieepiny the

ledertio.áen gaily jumping With

Our Polkae, laendler,e and 5cÌrotti,óClle4

and a hearty Wie Gehts To

Dick Sinclair KFI L.A. Rudy Orisek WLS Chicago Allan Shaw KFEQ St. Joseph. Mo. Doug Pledger KNBC S.F.

Marisha Data WBCS Chicago Lil Wally WOPA Chicago Dave Walshak KCTI Gonzales. Tex. Dave Bensman WSHE Sheboygan. Wis. Gabe Lukesh KPLK Dallas

flour 4uf2120rt

ha4 Geen

maynijicent

FRANZ SCHERMANN

and THE ALPINERS na

RAZZBERRY REYNOLDS

ALL STAR POLKA BAND are very grateful

o

Dealers and Ops Order From

Leonard Smith 30 North 3rd Ave.

Albany 4, N. T.

Joe Timmer 315 Stele

Bethlehem, Pe.

Frumkln SWlet, Inc.

2007 South Michigan As e.

Chicago 16, III.

Santons Sales Co.

4t2 South Plain Street

So Antonio, Tern.

Circle Record Dig. 12 East 2nd Are. Denver, Colo.

C i C Dittrlbuting Co.

tot 6th North

Seattle, Washington.

tri Record Inst.

2524 Pico Blvd.

Los Angels 6, Calif.

THE BEST IN POLKAS AND NOVELTIES

RECORDS

Dal Ma, Cola P O Box 7,3



110 The Billboard's Music Popularity Charts . . . POP RECORDS

° Reviews and Ratings of New Classical Albums

RITA STREICH SINGS GREAT OPERA ARIAS 11. 11"1 -Decea DI. KU M To dig chum of an exquisite voice, the

soprano adds nice phrasing, tecltnleal matter) and unsually secure Ionotlnn. Pro gram ranges thew lop material, high In

polar faro, Including 'electrons by Vain!, Verdi, lhomss, Meyerbeer and

MorarL Singer's notable taankìpatian b earlier complete open sets han paved Ne way for a ettoJ reception for this disk.

USI.Tt SIX PAGANINI CTUDES, SPANISH RHAPSODY, FE.UX POL- E.ET3 (142") -Rath S7enet7sska, PL WO. D... DL 9.65 77

Patremely brilliant playing of virtuoso rogram calling for speed and clarity.

PLW10 OC beyond these requirements and adds tonaperamern la th11 dick. The ` Paganini Etudes." which make up major portion of record, have not been wised often before. baldeatslly. appearance O! PInhl's autobiography. "Forbidden Childhood," provides trod puhlkity to

aid salve.

MENIAWSKI: VIOLIN CONCERTO NO. II RR('CH: SCOTTISH FAN. TASY 11.12". -Mkhael Rabi. 131. 1st. PhUbar.onb Ott (teats- Autel 35666 76

Rabin brings mullion. a.d rest to tilt performance of the N renterski "Font Comend' - romantk, tldmistk work o n to long -play, l'twl. nisi also glees Intense, compelling reset. of H. h's

^Scnttl.h Fantasy." RccorJed .Dune is

tdtMuh

1FRI.IO7 OS ER I RLS I I-IT". - Ptll- ...oak rremewade Ork (twlt. %esl

A SMASH HIT!

TEEN BABY ab

CLOUD FULL OF TEARS :3so7

by Cary Trexler

REVERE RKORD

lEk CORS.

/i,/L. *t: 7\

\1 flot

/íL )g.

nat.

A BILLBOARD SPOTLIGHT

CHARLIE GRACIE

COOL BABY AND

(You've Got a)

HEART LIKE A ROCK CAMEO 71111

j E(;4'o

ViVienne Della Chiesa

"AN AFFAIR TO

REMEMBER" 1007

RECORDS ist Wed Str Si.. NYC

Matter OWN I4511 71 These polished Interp.mtlons a lour

Becher overtures were well received when originally Issued in Ma spore Iapenslre Latsnnl., Series. They ret.ln their sorsd qualities In We present format. Sole are: "Roman Carnival." "Les Francs - lut01," "Benrenuto Cellloi" and "N'as etly"

SCHUMANN: SYMPHONIC RTLIDFS. KREISLERIANA 11.12 ") - W Wet. Kemple, Plum. Dan DL 'Oil 74 KempIIs fine performaw. of "Koei,-

Ienana" doee not have too mazy ch1 Iemgert. Sy n:phonlc Etudes" IKet.es -

flnely *boded performs.. that hlghllxhn mercurial quality M work. Recordist might bare teem bettered. aimm piano roved It liuk "mote.

MAHLER: SYMPHONY NO 4 (1 -n")- Auy bbk... 5. ...I Bowe Sule Ork. u..d.. lWx(gl. Dana DL 5%6/ 73 Good eplril end firm but fleIble con-

trol man condlxtot'a hands/.' of oso of Maltkt% mors optimistic work,. So- puo N.11í. Army Sehlemm, L. adequate. There h not much competition. Mime some of previous versions now age of rt- eorditR.

.ARTOR: CONCERTO FOR ORR (Iu`t -Ser1Y Rod. Syasphaay Orb tErksayi. Deer. DI. MI 71

Sympathetic reading by Fticay of chat ha, become perhaps Banok's most popular work. Coadu: tot has preiuw I U. flair for its cotmttymax1 mu.k .ad does not disappoint here. However, aim, lar competltlon Is plentiful and some bout more conrledaR wood.

FRANCK: PIECE HTROIOUEI THREE. CHORALE! 1141 ̂ I - Ede.. Co. SM.. OrMNI . Amid 353411 '70 Vetere. French news. hm booted..

able, sy pothetic approach to France'. Immanent mete works PLc. Hudque" bal not been offered too on.. tm Loy play des Pite in Panda., We14deMed sound of cathedral organ of St lean de Lyot is fartb /d IdbO11 bí11. meteheln, Mg.

ORATORIO ARIAS; HANDEI. H CAD,. MEN"DF.I SSOHN 11- 12'1. -Leh swag*, Sapraw; Landa Sm..; O,xb. Bereedl. Mosel 31011 70 Thera tse rrl.thcly fe. cellOCltM M

oratorio arias out the muket. Ttlb presents some fed eartm ei fro. ..Y Jep«y .. "Solomos," `Judas Masca

and Salmon": Haydn% "Creatb.M'; sad Nendelawhds "FIIMb. lob Marshall. oho hat special taken o this field. sloea cooed. .spcsslse readitloal

SPANISH KEYBOARD Ml'SIC Peal Noll. Nol, Hwpsiefard. Eweeb.e,t AwSmea FA MIN .... GS

Factptiaaally Ihdy recording of reword mg pu.r.m by 144 tad 17ík ce.tw7 Spanish contr.-on. One aids of 414 is

WIND devoted to watts of Cab... is duds. 51051 sets of ,5IVId I-Spo's early special contribution to mdo., dal musk. Richly ornamented barpócawd works are drtt,r played. CTearty coo- noh.eur item .1v, but good one.

GRIEG: LYRIC rums. smuts S L 6

I I.12"/- Meehc. Premier. Pdsbl MGME3tN a This Issue brlsos ebe pianist wtdl bra

In bu proJcctdd complete remedies 01 We "Lyric Pieces.. Performances W these charming *1Itelloos are oemillre. approached with care and uedentandtrt/. Nevrnbtieu, GbpekI I recant rdanes of some of these pieta represents formldble opposition label' did not match sides In reties copy

I NC LLSH POL \'PHONY OP TIE. XIIITH AND EARLY EIVTt1 CFN- Tl'RILS 11.11 ̂ I - Ras.. Media, Coulerteaso; Charles Bees k.. Tenor; Doald Perry. Tenso: Sey.ar Oa. h Mas Weds. S'tob. Esg,RMR. A.m.. BA OM" 57 Artist lc letttauon by performtts

breathes life Into Ibis very early Fn.11sh musk wag In Latin sod In the vernacular. Works hate sincere, tou,hing quality in

SAVE MONEY ORDER YOUR

BILLBOARD

SUBSCRIPTION

TODAY The Billboard, 2160 Patterson St., Cincinnati 22, Ohio

Paola .nom my wburiptioo to Ih Billboord for on full y.., (52 Osumi. 1 .0cíí.0 $15 paymanl (suv.. $3.20 on single copy role.). 9,53

paymont .nclos.d bill m. Nom.

Occupation or titi. Compaq,"

Addns,

City Zoos 5'51

Reviews of New Pop Records Continued from pantie 108

LINCOLN CHASE S.s, Rae I..o Doan for Me 70

I113PRTY 51010- Straight vocal cm the pretty walla standard Is backed hi lush string,. Ulflereat sold by we solo could alb Some In'cmt- IFeht. ASCAPI

NIor.By l'. Yewn....7* Chin. presents the boned (which he dared Moment simply sod eftsc- tiveh agam.t romantic siring back- Ina, without vocal gimmkks. 110.5 bee, 0511,

RUSSELL. ARMS 1 Wader When My Dacha' 11

Tw1.M 75 ERA IGOR- Simple, direct sum, Walt

I11u.h of country feeling. Good tot hí1 and Mho. chanting 11f1 this onto spin -wrathy .l.K (Th..da- hied. ASCAPI

I'm Tod of Prlde.,..66 Weeper ballad, with country mesa aa0. gets wrong back bat backing. Good enough lob by Arms, who ouy Moe made .me if ie0J r1UI lull "Hit Parade- stmt. IWarmw, 15111

GLEN AVERS Sweet Late 78

TALLY 117 -A rhythm side, tide wieldy chanted by Red Simpson with

torch of metabilly my.. A chlrk mavens gum with deep uses Stoats, hoakyaon piano and chorus are la the amn.ement. t0wo, S MI'

Deed Maas._..W N.M blues, but a hallad. Ayers does Ii adequately, with chorus amnion. ag hie vocal. 10wí.. BMII

TFDDi PHIELIrl OWL Nhhd.re' JheM H

ML' -N 12572 -sucre wee written by the ate Ken Griffin The *estrum.- al treatment Icahn. mg.. scow thon, guitar and rhythm suumpanl- ment. A chorus Is also briefly beard. (W bdy Cb, ASCAPi

Ee.sbuW Sadao, .M Nisi: styled tmsuume.tal u Wirt a rocket recap.. Production of the shuffle-paced lune Is Mather to flip except that lash stern. ate added. u.aolra4denlel. HMI/

S OS PARKER ORK Ian V/6s N

CORAL 619176 -Lath unwed 10-

',mimeo's! version or spark the.r:e, Good Jockey oe_ IPM, ¡MD

Henasde M_ R.h 11yFttrumeeul trews. 1 slth ,.err strings and a praauy mehW,

Anohit uí110. loc e7 side. IPM, ¡Ml,

DON FOR Yell N... G.M Hare. N

LONDON 1776 -lock aso roll treat norm of the virtual uandar4, silk two InIC WIC ' Yuu1 never go to

is a ha rap car:' Fos shouts tl was inn ass and chorus rra back, op. Chances would seem moderate rams. tOmmmR. ASCAPI

se My CPI ..66 A medium cwt asp roller W. Fos. end Eddie Fohettrpe chanter. BdR- .nt the °Mtn . hIX' Femme coma psalms tarp wbuperts/ "TeU ms

boh musk and 1111. Helpful sntutalln. Ml tn,a,led. 2a105 Unwed putentìat toe .hoer.

Ml'SOC BY ALAN 1105115.E.S5 íI.12^) -SI-GM 51r11í Onto , MC -A1 Maw g.emble ISw/wwobl .Mar. Richter. Pianist: %naiad l tan .tJen:an. Molt is Pbw: Manbata0 Plano Ower- Ra: SIC -M E 3517 67 fat, rcle..e c,srnhmes contras of some

earlier ditkmas sr. fresh material. Cone positions have Near -Eater. quality a common alt. there It wide variety of instrumental... vary the effect. Seme

M co.mpoer's woks huts ,trailed ,sic., . dealt. who dock this should be alert i a Itmlted potential yam folios -up.

A WAGNER OR('HFSTRAL PROGRAM 11.11 "1 --Pro Moka Sye.ph.ay Onk, of Hubvt IWd1aI. MG-VI E 3113..66 Set ',emit,, some of the mort popular

,+rchc,tral selections from "De W.luere," '"Tannbuser." "Lohengrin," "Slsgintd" "De Melsttninger" Sod "The Flymg Dutchman " Programmi. 15 emote. feature of album. .Ince neither perform allot nor wood is eaptcWly ptshewonby.

ROT'S : CONCERTO FOR STRING ORCH.; RIET7: DANCE VARIA- TIONS FOR STRING ORCH. (l42 ̂ ,- MC -M Slew Ore. 1S. I000b). MCSI E 3561 66

these contemporary works are mol of the formidable, "tntelicctual" variety,

Rout's pica Is eucmialy romamtc, atfa.tly touched by the lnflueme of Hungrian song. Rie1l attempts combl- natioa of dame suite with theme and

variations. Recording It fair. Recommend ed only to dealers who aim at fairly compkte repenenlellrin,

S EFTHOVCNt SYMPHONY NO. S; EG- MONT OVERTURI 1112 "I- Satoab of to.. (Swarowskyl, Liberty SW!. 15.1 61

Dealer. who now tarry several lemons of

Beethoven's "Fifth" will find little reason to add this recording to their crock. It promises few sates on the basic of per-

former': swum value. 44..15 of ...We- union and sound, or prix.

tomo mutt" Falr r01uhs, (SlrsKa, s91q

T'HE. 3 IIONEYDROPS Redan. 64í1l11. t5

MUSIC CITY 114-This one fluted to come 1110051 or later. It sauts with IM Spuoit beeps sod quickly move. on to swinging rock Mid roll pace. Sold beat here for lapera, but sale, power limited. IGntba. BMU

You're the One for Vte....64 New group will lus. to get better material than this dull rock and roller, No message, and chanting Itself h unimpiting on tins tide. (C.Uoo, SAMU

DAVE. STERLING I Donna Be. Loved 61

REV 1510 --0oe of the more straight, ungimmíck51 disks to come from the Zabel and one of the leu inspiring. Meiling lends an okay vocal sigh femme chorus support, but Wee 50d arrangement are only í11-ío- Tune Is nut the oldie of the tame title. (Lehr Simms. BS111

Voters Heee....44 Latin -galled ballad with on and femme choral group- Stettin. 01501 It medeletell appealing readmit. limited potential, however. 11.5 - MI.,. iM11

ROGER ROGER ORR Beyond the Sea 6$

MG -M 12570 -TM Trenet uaodard, album -Type material. II in handy tortu here for locks looking for aman 0- s rumemlll chante -um of mood m. tenet. Klappep, ASCAPI

Parisian Po11u....*7 There s a lively. atrwling...04ha Rue de a Pu quality to this bright ¡MIT lout. JMks can 11ná use lot Ulit short aide. IIl.MFr50Ce, I ASCIP)

LCGHO GAMCA If I Love a

CAPITOL l(ä -Bawd has Latin- oh, conttmolal wund and Mo the material M. bot so-so Orks, Gauss's aim. could make wane eyelids flutter. Singer Is on Ids pop disk debut here and mates a pleasant start. IRatsboosd. 85111

Bum Moan... .66 Solt. tender chanting of the Room and Hart cassie by the Chilean war- bler. A mild Lein test m the Ndsw Riddle bowed oK backs Oe romantic venal. Srnict mo. likely 10 appeal to 0)5).4e5 lemmes, (Rabbi.+. ASCAP,

BOB PARKER ORK La. keens

CORAL 61906 - Lots of Bowies ,Irrots with parries. spots feature U net tribute to the gambling caps- W. H. , beseht bounce that sould be awiable TV or radio Wow Obb. 1)1.1)1551. IP.,., MI,

6/

Asher melodrous aide high pro- .Ide, much o' the came brshlness of the tap. 1.litt". muruntcn:.l Cep, with with no heavy 1,1lí.. pun:IL Weer. RAID

AL ELIAS OH as the Pentu W

RCA VICTOR 7011- Moderne -pored rock sod roll tune with lot, of hk- cupy. C.ag.erated rockabdly sounds by OW who doesn't seem quite at home is lue medium. Good .wing:. beat with abbe she. (TApk E. RMD

Eli. oven a rockabilly arras /emeot Stth auouo ckkkee squa.15 to the

10.14/0.-Tonle sits wearing and

lbe 150011. 1.6 lacks originality Of

Wit. Slim chants. (Tel . E. BMII

TH[ PLANETS M. Leah Sloes

NOTE 60,001-lb' old blues c13301C

o ghee laxly ''mata' go by an

organ and paw duo. Fresh, instrumental approach can find favor with Noes. 111 4i. ASCAPI

Monastery Grde +....67 Pretty old theme ans duo-pIano, concerto. treatment, The attractive alto. is premsl. ag1O5 s elm

choir. Worth spins. 11100005, ASCU)

67

KEN NORDINE Hotta H From 47

DOI 15650- Nordfee talks he way thru W hunger jag with Jan beetle{. Interesting wax for off -beet jockey Kisinna- psnittarly ate -sisal Kg Bah aides Iront "Word Jsu' LP tRaW4.Rb, ASCAPI

My Rob;..46 Atwitter Web.. with some solid jan boGna by Fred Eau while Nordi. supplies an outof -This-

wold-slyled nerretian. Another off beat noteity aide for any jocks.

ICrysW, ASCAPI

VINCE EDWARDS Lollypop

CAPITOL 31261- Edwards maker his

dlii bow with. rock and rolling olds with help from an tint/Hied chlct on

the vocal. 5145 has an obey medium beat with lltle that'. dlttlnctire. Mild potential. (H1to. ASCAPI

wbe1....45 A rookbllly blue, 1,411 sigh Pit star

Edwards staging the pmts' of his

chick. Side tut commonplace mes-

sage which will keep chow do.. Milford, ASCAPI

67

NOVEMBER 11. 1957

Th raRawip records, oho rc.lewed by The Sl.bo.rd ,unk Mat. wtee rated U or Lou

TOMMY ANORRN'S: Haw Ca. I Fan Owl of Lon r Sea Rlmka -p lime 1647

RUSTYj CANYON : Bayas-What Cron Ftl1: /Kly Rao Kites- Teenerama 1001 TONI CARI.O: IbiDI.h!taby Beòn Ann.-Baba 3:1 B OB EU,L1t Yes Ca. Take My Head/

Shosd I- Sun -Net 12692 B OB GRABEAIJt MW AN Ihoe Notre

Tow Yesterday -Arrow IOW VAI.LI HII.TONI For I.Vellar Rao

Arowd -Domm, 021 JE.SSIE HODGES: BeelUul Los Asada/

AU for Vow-Fable 600 DUKE JENKINS: Shaky 11 /WI. Caw

My Loved Oise Se -Cobra 5020 ALAN M.%RT.: J.d As I Ar.,'1 Can':

Preewd -Arrow 720 VINCENT MAI.OY: I. Decd I Do' FTyI

Lon -AIKle Tone 520 LOUIS/ MANNING: Old You Can 'Teach

Me to Low Yea.- Safarl 1004 ROBERTA MAY. Irreg.. FIlMully.'11th

Schaal l.11í -Fable 402 JERRY RHODES' Bay Oa Gows Cadre

tided-Dip IS) YE RONNEC: Laídy Sect LIlh1.1 CxY

Pot It Into Words-DC 0400 WILLIS SANDFi5e Vow Soave. TAW.

Chance on You-Juno 211

Children's SHORT' LONG

Tales of IM Toua Raster tf RCA VICTOR WBYb1 -Theme log of the Reagan. TV thew, net to the lune of "The Eyes of Terns An Upon You.^ Good marching woad WO attract the yauyer element at -will the corer; color 044 of thin Renters.

The Llrtle Plie Horse_. _78 'Ibis tune had several Instrumental version) some months ago In the pop field. Dressed up sigh 'heu 61440...

W Monied lyrics, the side can do well I

o the yoml.er market. Long Lit.l. It good cowboy Iasor.

30E REISMAN ORK %hen You %'Ib Coe Star

RCA VICTOR WRY-64 lactated 49-cea edlli51 tutu tenable version br Reiman art chorus of the standard from DI "Pot soobb." Nkeb' arraSKd for kiddie s9.31

Wbbds While Yost Work, ., .t2 This one is from "Snow Whoa and tM Seven Dwarfs" and again k'1 wont kiddie fare. Good. display- able merchendite for holiday Kllag.

STAN JONES Creak.. Lecher W

DISNEYLAND M6. - Thu it from an album called "Creak:, Leather,` and it's saga of saddles, mutes. the prairie, and beadle home. Strictly Nip clop %'ewers sound. with seem limited child appeal. (Stastel. ASCA 1

To l'e'a. to :Starry ...K Youag cowboy's lament, backe-i bi banjo pet.', Ha. the round alto. of a cowboy work wag. Difficult to

Wale it either In kkddk or teen market and probably is better off in oho

`Cteatln' Leather" album from which It's taken. tl:an as a single. (Maley, ASCAPI

Latin American FP- R,NANDO ALSUERNE

Cochlea I

PANART 21137 -Cho dts-rrr. not to be nodose] with "Cachila." Strong native Cuban Intl against orking of popular (iotierres, For than who .p the wtheotk touch. .Well recordedd

T. Me O1 lds....76 Vcrÿ pretty total bolero- with Rriry. ban . , sung in pipes reminiscent of Pedro Vargas. For Laths urlctlr but lately to be big among them.

Religious BLACKWOOD BROTHERS QUARTET

N Hel All Thal I Need RCA VICTOR 7067- Elcelleet was

fol tdimoto pro.ramslirlI. The Brats en stw this gospel side with digSJ-

ftcd eatbusaIm. (Gospel. eNl, Without . Pmyw....73

Similar in feeling to the lily, laie

sont doe, not base the gospel coast ruciion but h a b)nss. SUe.- lcolpr4 05111

Spiritual DICK RUNNING BIRDS

Oda.. AN5.oWk PEACOCK 1740 -A floe performs.* by the noted group. "The spirit Is

them at they deliver their mescal. eta symbolism of the automobile age.

(Etta, RAID

Stop by Hen. ,..K The roiling rhythm of this aids sad

its spiritual InleMny It memuloed ihrumut. A Roc companion pies* for the Rip, adorns MI,

a

sa ,

No-

THE SWAN SILVERTONES Y A lady Oiled Mother VEEJAY LSO- Clnatnall, day: 'c 11011501 chant, telling Rory. 90111- - -



RECORD PRESSINGS thell.e Vlnii10; -r,n. fete Pressings Free ..-.q or Lug. Ga..,...

50NCCRAFT, INC. e.rer Ne. Veta sr. M

'sit II. 1957

-ryreFt nrle. MI! hua Nieg Great Ind .gaunt hummeg,

poop. Weaved, 11M11 qe Welt ...N - 4WD packed *Oh feeling

;pe 6W1 IHtd0W 1PhlIsY tamtn. 11'asrM, avin

11004, MtMItLR .. 1o.koq

M 177e--ro.e.ra

IeMdlsl "ilk Intelsat kad !. 1,9 EjlMgr et.mM h.ra.ol:. n++thms: WWI by rest w e'onop Pwrel

tdl, une, *sus tata lo ile. N

1M Maine. ludue nb faMte asd o ralRkl tram aeps. torah .ttb fnlreg of his Om helag sashed sew. 31ao r,ee,eiea uh drum eddied aotd P.. \ tia,1 Mat, ttar. 6M11

INP I1,SM1'R ROYrR awns. IWAase 1-aaa slaw 1M

YI.P JAY 171-Teo Brrhers Dits

ert th wee afflrmatm of lote aed

raKh M ersie, paw lad mapped-

eD itettbeer drwawut. 111ddf ef-

epÏpblr.1ady.If. a could atrh rr

"a I ifgfa Beer INnr 71

Rblbmk oek.0 adds 1'r'u.rut nmuh to Ikic mains iptsan.l, Dlifrr.sls" sewed should dr= Ittmllm Wear aids ¡MD

RRSIN l.O$PLL RINGSIIS Kam. 1.11e . 7e

ANCìI E TONE Nin -Preps. slow moos.

l is espreau.elo rendered by the lead .i,h e.eilrnt torten by ,hose. I woes of senrhuals só.suid 50 for Iho.. IMerAve y. NMI)

I rah lee M1..wt....7, Ifni a ham, ...Ole. gpe,lel .hh

soprano halm Ihe lead, slide the rhorui ..mort her PhDs.. Chdw hest, IMeeA01, 111,11)

TNP RAAI1rSY SINGERS IArs Ypread Mr News ........ . 77

VI L -1 AS' 152-the utters shuul out Ibr ddwnt) resit./ uhant soh .p pro -Nate esub.race. Loenel1 asrna- Ind silt Mould lied ianc.tn. ICs. red. ¡SID

W ben Jews Is the Uthl. ..16 Slot. old 1ú11n so.pel .e0o11n5.

Pkmy 1,1 1I$ Est frettas evldem to the lades' efforts. (Ceased. ¡'III

Mr RP NSATIONAI. NIGHTS \e. Sk. nul Heir Cab .... :6

PLOCYJC'K 1714 - H,.IUtlnt Cream

ellk Nowt' ímrntmenhl uSYlhm le' Nadi of tents lead and loll MEMO,.

- Il.hr, 1.1111

Pansies c .... 7s Solos. Shanks' kad a.AÌn'1 01u111Iy chant-

m. elmral Mckde,M. ci,oup malls loom In dynamlb stole kill sils the spell and wrnm. o. Motos. MITI

Christmas STAN WILSON

Ian Care) -...."(11171 VE 1009e- Whine, who tom.

72

Wanted

RHYMING (Intros) I

1

DJ $150 Wk.

Experienced Call Akron, Ohio Blackstone 3.6171

A HIT PICK! WHAT'S THE USE OF MY CRYING

MAN OVERBOARD ,3700

by Cary Lemcl

REVERE RECORD F CORP.

,. 3103 N. 1W SI. f/ii ,\ /Basle. Arts.

JUST RELEASED

"ON THIS SIDE OF THE OCEAN"

JO ANN LEAR VANITY =566 'A\ITl' ItECOIIIIS

`SI 210 Ate. Patent , N. J.

The lüllhrNfrrl'a Ilusi. l'u uln bevies urin of l,eh o 1, e

end Mtafone, men ru ..,

NM (THAI.. folk no: . ...r f. ..

t L. -Intk Suna. llalm,ta neaa meats sMe.ma ¡MI

Adfn W, Adios Alyde.. Pt Plnl. tote twee endlessly Is o.n.s I ern.h pauwt look. los Rnsr.saly ssr.l emaN fake eO.. ,rof

orluril'v f bar is . . . 1'I 11' H1.1.13RUS 111

MITI UPI IL SI!.)L MURK Y Yea MW.. Y ChrYeu .. -... ..7r

1 "1,111.1 112 - pal M We id lore to a per sew. hoMsy Grobe' tame wet now eA bs Uu.$. Lay get

sorg beb Meeren' r ruts of lee e/el prod.... a.m.. Axon

PAIL flNU.We J!. Sere dam Orw7. id

YouspeN drin MI N lots on nydJ!e -mill (irrerem. win N.uh- ),M M Nand .wi here (Snots. MN AP;

Polka

Number of Releases 'KISSES' GETS This Week POP SHEET PLAY

1Mre M

1,111 A

1.111SIE 1h11

RAS HLN11 tIHB I HIf SM. Pelea Is 1 I IMF.

DANA 1212-Aulhem'c P..h.h p.dk. t PR Itlerd. A AMIN oft fe Use MId ERA =tlat sad emits apeooe geeeral., FARI F

In tie= M R11w1 uf Inttrt.l In .o,h HOD \Ir11I sat IDe1rI, 111111 ,r)I

IYISO Roed PWIs. 71 I II H SI O .

Annmtl prd\e m11limcm.l I iori., t111'I Ht SI

and slth the lea, s.lnJ, .. Inc nhr II \rr IIMr. 11511) NI I .

W 11.TER DOMSKOWMt1 I IHrH 1 Y

eheurtR roe. . 77 11

DANA 1:60-Lnrl, . o nIi ¡+., sn Hr. l Hr 1 lllk, elth a mlehl, honni, !rip SI t1

INV. cìoed 1uLL .t. 1Daoa. eSell tIt'Slr: ill'. RleeHc'f PIIW....76 N01

Same comment. IDrI. aS111 Kt A\ IC IOR REY .. .... ROUli:lTE SAI ARI .... ... SAGF SOS1A . ......

r ... s1AlFs sl.\Or MA; N

til'1IF IAI1.\'

SIPS, ADAMCZYK 1.r, Halse Polls 76

DANA 3761 -14,pp) 111.iIumrmal 'IJe watt 1i1ä. polka beat. SOW entry for specialised market. 1SM.1.I,

T.10 Veer GIA- Oberek....73 harming In'Iromenlal treatment of

attract 1st theme with .klIbrr.11t tempo, Lcele..6U

Marlow to Manage 11- FVI °RA \IA I I.HP

Fidelity Records "Ii2 N. \SII\ IEEE -Lenny Marls", ,

ts'PSn'uRn

Nashville song writer and attorney, l'oI LI s has announced the purchase of h

delity Recordings, formerly Rea, h' Recording Studio, at .120 -A Broad.. way here. He will service as gen. end manager of the firm, which. specializes in master sessions foil independent labels and in a custom record service.

Fidelity has remodeled its stn. dins and offices and added several thousand dollars in the latest recording. equipment, Marlow says. He will continue to act as attorney for several music publishers and individuals associated with the music business in Nashville.

NEW YORK - Jinunv Rockers' Roulette disk of 'Kisses Soeeter Than Wine,' has resulted In the folk tune Iteil,q hmugllt out as a pop sheet edition. The tune. ppub- lished by Folkway Mimic Publishers. hoe., one of the Moule Richmond group, is in the firm's standard catalog currently. Writers of the tune are Paul Campbell and and Joel Newman. Song was lint recorded several years ago by the \Teasers.

°sight.' labels on the Rodgers disk listed the pub. fisher incorrectly as Fatorite Ansie.

ROTATE JOCKS ON DISK HOP

110LISTO \-- I.oial ladi0 der - M1

_-. hays are recruilyd weekly to ii,nert 1 .... - .... I, olr the new TV record flop 5110W, ' -- -' 2 "Diik Jockey Derby," which de-

.. -.... Ì bused over KIRK-TV here Sat - - urday. November 2.

- , 3 The hour show (3.4 p.nl.) spot- -- .... t lights three different 1101151ms la.

- ditZspinuers each week, along kith permanent isost Alfred Bell. Bell

i .... -- .. - interviews the visiting locks and ' - - chats with teen -agers. Program

I - = also slots a different group Of

i .... -... - youngsters each week.

1 Osseo ¡OC'kek'S on the premiere - .... - show were Paul Berlin, KNU7., - - - Tim Osborn, KTRH, and Johnny

or ... r 2f. '1Tcdhead" Edssarils. K'rltr.

GIVE YOUR PROFITS A BIG BOOST

WITH BILLBOARD'S

SALES

8003T6ß KITS

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transportation facilities at door. Thr.. air -conditioned restaurants 1-041. POST CORNER ...COFFEE HOUSE

GOLDEN THREAD CAFE

S:ngln ( Doubles I Suites from $7 from $11 Isom 123

JOSEPH MASSAGLIA. JR., P..,,..I CHARLES W. COLE. s..u,,.

L

er MASSAGLIA HOTELS A MONICA, CAL Halal Miramas

OSE CALIF. Hotel Sainte Clair. REACH, CALIF. Horst Willey

UP. N.M. Hotel El Rancho QUEROUE Halal Freachcn EL COLO. Hefei Pall Lane

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INNATI. O. Heal Staten YORK CITY Hotel Nor Toiler

OLULU Halal W.I. totem N400u'NonA N":41 K pelts' lei L wwUON 0f rYY O.. M 1prrSroM rl. 1411 lash

Werldlerssed hotel. Teleteew ..nice- FenOle Pion

This twice -a -month display "Honor Roll et tills" Posler- t2"02, flashy two sobers. llst, the Top to Tunes of the seek. plus Ihe upand.roming hits.

"Big Play' Claulul Album Poster

15)50511nq with "Big Play' Ait Album PNler- Giant, 17 "c22" Iwo colors. Use 'em on counters and

ever selfservice racks.

New Wks ... New Arlbls ... Mew

kit to dress IV your windows. 'walls

at Ihe pan elate I

,.they can help you sell more records and equipment?

poster service brings your 'Mg Play' Pop Album Poster - 17 "42', in inn colors. limit Ihe top selling albums. Great for self selection displays.

'Today. Top Tunas" ... give 'say lolders listing the lops In pops. classical, Jau, RAB, CAW. Great for listening booths. direct marl selling, statement enclosures.

Egulpmenl Posters -A big supply Suety sod couriers, peal cuslomer coyvincers

AND YOU SAVE UP TO 50% ON THIS SPECIAL OFFER

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Under Ills troductory of.

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months or 6 kits for only

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Mil savings Coupon today,

Merchandising Division 002 The Billboard. 2160 PaHerson Street, Cincinnall 22. Ohio

O Please send me the nett 6 SALES BOOSTER KITS.

I endow S6 in toll paymenl.

Please sent me ono units SALES 100S1ER KIT. My dollar It enclosed.

Name

More Name

Address

Dry Ione_ Stale

ovin 67,000 ACTIVE BUYERS read

The Billboard Classified columns each week

and

The

Record

That's

BUZZ

BUZZ

BUZZ

The

Hollywood

Flames =119

e records 4523 south welkin avunee

Ios angeln 62, califarnia

AXminNCr 5.3121



112 Tile Billboard's ¡logic Po »alariiy (:harts ... COUNTRY & WESTERN RECORDS

THE BILLBOARD TENTH ANNUAL DISK JOCKEY POLL

FAVORITE C &W RECORDS Position Recording label

t FRAULEIN. Bobby Helms Decca

1. FOUR WALLS. Jim Reeves RCA Vidor

3 GONE. Ferlin Husky Capitol

4 BYE BYE LOVE. Every Brothers Cadence

5 SINGIN' THE BLUES. Marty Robbins Columbia

6 YOUNG LOVE. Sonny James Capitol

7 WHITE SPORT COAT. Marty Robbins (*tumble

8 CRAZY ARMS. Ray Price Columbia

9 FALLEN STAR. Jimmy Newman Dot

10 MY SHOES KEEP WALKIN BACK 10 YOU. Ray Pria ...Columbia

II GONNA FIND ME A BLUEBIRD. Marvin Raineraler 146M

12 WALKIW AFTER MIDNIGHT Patsy Cline Decca

13 WHY. WHY. Carl Smith ... Co.umbia

14 MR. LOVE. Ernest Tubb-Wilburn Bros... Decca

15 Ott SO MANY YEARS Kitty Wells Webb Pierce ..... Decca

FAVORITE MAIE ARTISTS

OF C&W JOCKEYS Position Artist Label

1 MARTY meats (nimbi/ 2 JIM REEVES RCA Yutor

3 RED FOLEY Deco

4 HANK SNOW RCA Victor

5 CARI SMITH Cambia

6 MKT BROTHERS Cadeece

7 RAY PRICE Caiomlu

8 WB8 PIERCE Decca

- 9 BOBBY HELMS Decca

t0. RIM HUSKY Caprte?

IO EDDY ARNOLD .. KA Victor

FAVORITE FEMALE ARTISTS

OF C&W JOCKEYS Position Arita label

1 KITTY WELLS . Decce

z PATSY ClINY Deus

3 JEAM SHEPARD Capitol

4 WANDA JACKSON Capitol

5 6010IE HILL Dew

6 WILMA LEE Hickory

7 MARTHA CARSON RCA Yew 8 ROSE MADDOX Columbia

9 MIMI ROMAN Decca

to MAXINE A BONNIE BROWN RCA Victor


Enter my subscription to The Billboard for a full year (52 issues) at the rote of $15 (a considerable saving over single copy rates). Foreign rote $1 S.

r1 PatMSt owMro ?i elll M

Name

Occupat/oo er Title

Company

Address

City Ient _ _ Stab


ATTENTION, DJ's

JOHNNY CASH

says . . .

"Thanks a million!"

JOHNNY'S FIRST LP

Is NOW READY -JUST

IN TIME FOR

CHRISTMAS SALES!

JOHNNY CASH

WITH HIS

RED & BLUE

GUITAR

Sun LP 1220

Sun EPA 101. 102. 103

Don't forget the current hit:

HOME OF

THE BLUES ana

GIVE MY LOVE

TO ROSE Sun 279

Featured Artist: WSM's

Grand Ole Opry

Sun Record Company, Inc. 706 Union Avenue

Memphis. Tennessee

Management & Direction:

BOB NEAL 1916 Sterick Bldg.

Memphis, Tenn.

JAckson 5 -0436

NOVEMBER 11. 1957

MOST PROMISING FEMALE

ARTISTS OF C &W JOCKEYS Position Artist i,,e

^

1 PATSY CLIME .. ycra

1 VIRGINIA SPURIOCX Yvcur,

3 BARBARA ALLEM Deice

4 DORTHA WRIGHT Co'u -b a

5 LOUISE DUIICAN Cap :el

MOST PROMISING MALE -

ARTISTS OF C &W JOCKEYS Position AdW label

I .... BONNY HELMS .Decu

1 .... WARNER MACK Decra

3 .... JIMMY DEAN Columbia

4..... MELVIN ENDSLEY RCA Victor

5 ... DAVID HOUSTON RCA Victor

FAVORITE SMALL VOCAL

GROUPS OF C &W JOCKEYS Position Art al Label

1 ... JIM EDWARD. MAXINE i BONNIE BROWN . RCA Victor

2 .... IOUVIY BROTHERS CaPel

3. WILBURN BROTHERS Decu

4 .... EVERY BROTHERS Cadence

5 .... DON RENO & REO SMILE, . King Dot

FAVORITE C &W ALBUMS Posh,.. Aibum laitel

1 RAY PRICE SINGS HEART SONGS Columbia

1 .... SONG OF R088 NM Marty Robbins Co:llmbe

3 .... NANO. Hank Thorapsoe Capitol

4 BIMBO Jim Reeves RCA Ytelor

s .... WINNER Of YOUR HEART. BAN/ Wells .......... ...Dacca

6 SMITHS THE NAME Carl Sib Columbia

7 DADDY OF 'B4 ALL freest TM Deaa ,ate

8 HYMNS. Tennessee Ernie Feed Capi el 1

9 WILBURN BROTHERS Da IO SWINGI1í DOWN THE LANE Jim Reeves RCA Victor

10 PATSY CLIME Delta

on the 1eca1 Watt. tim Callantr, TV "etaedstsnd." ael ewr WNNC -T'.

Neu Haen. Conn.. has careered a heattht follew+e fron both aeem., sad

adults. TM chew carries balance of s4ortis+na Haman/ M 10,41 se en!n..




THANKS

Country Disc Jockies

for making the coveted

Golden Guitar Award

possible ...from all of us at

Columbia Records

GENE AUTRY JOHNNY BOND BILLY BROWN

CARL BUTLER SHIRLEY CADDELL CHUCK WAGON

GANG COLLINS KIDS COUNTRY LADS JIMMY DICKENS

JO DAVIS JIMMY DEAN LEE EMERSON FIVE STRINGS

FLATT & SCRUGGS LEFTY FRIZZELL FREDDIE HART HARVESTERS

EDDIE HILL JOHNNY HORTON VAN HOWARD CLIFF JOHNSON

STONEWALL JACKSON SID KING MARY KLICK BOBBY LORD VONNIE

MACK MADDOX BROTHERS ROSE MADDOX JOE & ROSE LEE MAPHIS

GEORGE MORGAN RAY PRICE DICK RICHARDS MARTY ROBBINS

CARL SMITH RONNIE SELF THE SOUTHERNERS STAMPS QUARTET

GENE SULLIVAN MEL TILLIS BILLY WALKER WAYNE WALKER

WINTERS BROTHERS DORTHA WRIGHT EDDIE ZACK

The Greatest Name in Country & Western Entertainment




JOHNNY

BOND THAT'S JUST WHAT I'LL DO and

BROKEN DOLL 4-41034

Johnny bond is a

long -time country music favorite and mainstay of west coast TV's "Town Hall Party." The show is aired every Saturday night and boasts a

terrific audience. Johnny has a

nationwide following, and this latest release shows you why!

THE

COUNTRY

LADS I WON'T BEG YOUR PARDON and

ALONE IN LOVE 4 41062

The country lads, Dick Flood and Billy Graves, are two youngsters that break up "The Jimmy Dean Show" female audience. Two very handsome country artists get plenty of ooh's and ah's, along with heavy fan mail. This release showcases their tremendous sales potential ...

JO

DAVIS BELIEVE IT OR NOT and

HONEY BABY I'M READY 4.41061

It's on the way! This record will be released right away. Take advantage of the fact that this fast -rising record star is

seen daily and Saturday on

Jimmy Dean's network CBS television show.

"LITTLE"

JIMMY

DICKENS RAISIN' THE DICKENS CL 1047

Jimmy's just- released "Lp" record is already moving into prominence. Watch for a new sound, greater than ever before. by the " ' Tater Eater." Outstanding new sides just recorded are coming soon.

Take an Old 'Tater

A- Sleeping at the Foot of the Bed

4-52005*

Out Behind the Barn

Closing Time

4.52027

"Hall of Fame" series always available.

The Greatest Nam in Country & Western Entertainment


Maras e "Columbia' ®qt, Maras TAI,




14 pea e ?e6 a et

5

1l,

MANAGEMENT

Connie B Gay

Town & Country Network, Inc.

Arlington, Virginia

General Artists Corporation

640 Fifth Ave. N. Y. 19, N. Y.

COLUMBIA

CURRENTLY A HIT Deep Blue Seo

and Love Me So I'll Know

4-40995 A GREAT NEW ALBUM

Hour of Prayer CL 1025

AND TH CHRISTMAS SMASH OF

Little Sondy Sleighfoot 4-41025

THE JIMMY DEAN SHOW

CBS Network, Monday thru Friday 7 to 7:45 A.M.

E.S.T. Saturday

12:00 to 1:00 P.M. E.S.T.


®" Columbia" ®Q Maras Rea, "CBS" T.M.




MARY

KLICK HUMBLE HEART a .d CASTAWAY 441048

A ready -made following, ,

by virtue of her fine work via the Jimmy Dean network offering on CBS Television, assures the success of this, the first release by a most promising new voice. that of talented young Mary Klick. Scheduled for immediate release .

BOBBY

LORD I KNOW IT WAS YOU and AM I A FOOL 4.41030

' Talented Bobby Lord, always a favorite, is gaining ground every day. Bobby, a star of the "Country Music Jubilee," does himself proud on

this one, his latest offering. Bobby gets the teenagers' vote?

GEORGE

MORGAN MORGAN, BY GEORGE! CL 1044

The .'Candy Kid, with a

new single due soon

entitled "Sweet, Sweet Lips" B/ W "Perfect Romance," now

has available a

great entry in the album market. Singing as never befofe. George makes this a

"must" for all his fans.

Cam and

AImcst

4.52 :7'11

RONNIE

SELF AIN'T I'M A DOG and

ROCKY ROAD BL 4-40989

Ronnie is making new friends across the country touring with the Philip Morris country music show. quite a few apparent because his "Ain't I'm A Dog" has broken wide open?

*A Columbiaaalbum, by the way

Watch for Ronnie's outstanding EP (B -2149) featuring Ain't I'm A Dog Big Fool

Rocky Road Blues Flame of Love

The Greatest Name in Country & Western Entertainment


® "Cdumt>ia" ®4"48S" T1if.




i

GENE

SULLIVAN PLEASE PASS THE BISCUITS and WASH YOUR FEET BEFORE GOING TO BED 4 -40971

Here is Gene Sullivan, back on Columbia! Gene is the "Sullivan" of

-Wiley and Sullivan," the great team that wrote the big winners, When My

Blue Turns to Gold

Again" and "Live and Let

Live." "Pass the Biscuits." the latest Sullivan original. is easily the best comedy side released this year!

WAYNE

WALKER BO -BO SKA DIDDLE DADDLE and

COME AWAY FROM HIS ARMS 4.41042

Here is one of the nation's top writers of country & western music. Wayne authored "Why, Why," "Ain't I'm A Dog," "Try to Take it Like A Man," and "Holiday for Love," Just to mention a few. Be sure to stock and program this latest of his novelties. We know you'll be glad you did!

RAY

PRICE MY SHOES KEEP WALKING BACK TO ME and

DON'T DO THIS TO ME 4 -40951

Golden Guitar Winner (Crazy Arms) Ray Price is doing it again with his current release, already in the charts. Big things are in store for Ray in '58!

RAY PRICE SINGS HEART SONGS CL 1015

A collection of all time great songs by the top writers gets the Price treatment .. .

enough said!

I Lost the Only Love I Knew 4.52003

l'11 Be There

Release Me

4- 52024"

"Hall of Fanie" series - always available.

The Greatest Name

the

GREATEST

Names

in the

Country &

Western

Entertainment

Field

are

on

Columbia

ICOLUMBIA; r

in Country & Western Entertainment

RECORDS A DIVISION OF CBS e "Columbia" ®Q Maros Reg.

"CBS" T.M.



118 The Billboard's Music Popularity Charts ... COUNTRY & WESTERN RECORDS NOVEMBER 11. 1957 '

REAL

COUNTRY

ACTION

IS ON

Great Country Recording Names With Great Country Record Hits!

Take The Devil Out Of Me

Cup Of Loneliness 12.1

New Baby For Christmas

Maybe Next Christmas 71::_

GEORGE JONES

JIMMIE

SKINNER

CARL

STORY

I Found My Girl In The USA

AND

CARROLL COUNTS BLUES

roe?

Family Reunion AND

.

STANLEY

BROTHERS

BENNY

BARNES

BILL

CLIFTON

JOHNNY

MAIHIS

Fling Ding AND

LOVING YOU TOO WELL

71207

King For A Day ANO

YOUR OLD STANDBY

7nee

Mary Dear AND

LONELY HEART BLUES

71200

Moonlight Magic AND

YOU DON'T CARE

71202

FOLK TALENT AND TUNES

Ry BILL SACIIS

Around the Horn The Red Foley Show,"

Dow Chemical's weekly NBC radio net seg, bas as ice guest Saturday (lB) the stuttering comic of Sons of the Pioneers, Shug Fisher. On November 23 Red pisys host to Warner Mack.... Willie Wsshom and Pat Stewart, of the "Country Music Jubilee" Promenaders, were married November 3... .

Chuck Carson's new release on the Soma label is "Disap- pointed in Love" b.w. "Naja - jo Trail." the former written by Bud Auge, St. Paul tune - mrith. Deejays may obtain a

copy by writing to Auge at 655 Surrey Avenue,- that city.

Webb Pierce and Kitty Wells are jest out with their second release together, with "When 1'm

With You" attracting top attention. 'Afarijohn Wilkin, Springfield

Mo.. singer and tunesmitlr, penned both the words und music to Red Foley's new Decca release, "This Could Very Well Be It" Flip side Ls "Strike While the Iron Is Hot."

Hank Thompson and His Brazos V'alky Boys ggtu1estar on "Country Music Jubilee" from Springfield, Mo., November 30 Jimmie Skinner, Cincinnati enter taincr and music shop operator was in Nashville last week bottling the deejays oit his latest Mercury - Starday release. "I Found my Girl in the U. S. A." He was accom 1.Inied ou the jaunt by Isis man - rGer. Lou Epstein, and entertainer Ray Lansford.

Fred Stryker, head of Fair- way Music, Hollywood, spent Monday and Tuesday (11 -12) in Dallas. conferring with Charles Wright, Fairway rep in that area. Fred planed to Nashville Wednesday 113) for the big deejay conclave, and from there hops to New York for more Fairwus business.... A new label, Dallas Records, has been organized in Dallas to record and distribute kiddie records. !lead of the new company is Natalie Omish. Dis- tributor is Texas Records,. Inc. . . . Loretta Thompson, sating country singer of Mid- dletown. O., has cut her first nag for United Records. "Let's Change the Alphabet," penned by Lillian MUuv and Isabelle Carter (Aunt Emmiel. Miss Thompson recently appeared on N( :PO radio and TV in Cincinnati with Jimmie Skin- ner, Jimmie 11 iltiams, Ray Scott and Dick Pike, and

shortly makes her second appearance on the Ernie Tubb show in Nashville. Shell make the deejay conclave in Nash- ville with Aunt Ennuie before launching a personal tour thm the Southland. winding up in

Texas.

The Philip Mortis Country Mil- sic Show is taking a breather in

Nashville after five woks of one-

!lighters in the Ohio Valley area

... Ronnie Self, of the Monis unit. waging a tough battle with the flit bug..:. Warner Mack, new star in the Jim Denny stable of stars. is reported sporting a hot piece of wax in his latest Decca etching on

"Rock- a- Cll)cka." ... The Jimmy Dickens unit resumed its road trek in Hamilton, O., Monday (11). and follows with Troy, O., 12; Marion. O., 13; Lima, O., 14; Mount Ver- non. O., 15, and Zanesville. O., in

Webb Pierce claims his new foreign -made buggy, the 'set- ta, is more fun than a turkey shoot. He's also sporting a new Eldorado Brougham made by the Cadillac people.... Co- lumbia's Mitch Stiller will be

on deck for the deck's, conYen-

(Continued on )age 129)

C& W Best Sellers in Stores POI SURVEY WEEK ENDING NOVEMBER 2

at.COmos en ranked ln order W thllr current national aelllag-Imtwrtaocs at n,a retail Ie,el, s deft ,,,lord by The Milhaud'. weekly surge} a daalen thru.W rho nation alit a high volume of salmi in country and western enemas When alEniikaol

action la reported on bosh aida of record, polo. ara combined to delermin poalaoa e. th. Glatt. In such TI. cane, both aider r hated In bold type. mima lading aida last

Week on top. wee.

NNW a Mart

1. WAKE UP LITTLE SUSIE (BMI) -Everly Brothers 1 7 Maybe Tomorrow (HM11 -Cedmp 1)37

2. JAILHOUSE ROCK (SNIP-Elvis Presley TREAT ME NICE (BMI)- Vic -7035

3. MY SPECIAL ANGEL (BMI)- Bo11by Helms 3 5 Sloodiag at the End at My World (BMI} -Dec 304:)

4. FRAU1tEIN (BMI) -Bobby Helens 4 33 Herttick Feeling (aMIt -Dec 10194

S. GEISHA GIRL (BMI) -flank Locklin - 5 12 LIV'IN' ALONE (BMI) -Vic 6984

8- MY SHOES KEEP WALKING BACK TO YO17- Bay Price 'T 14 Don't O«Tha to Me (BMI) --Col 40931

7. HOME OF THE BLUES (SNIP-Johnny Cash : B 9 CtS; MY LOVE TO ROSE (BM1Srin 279

8. HONEYCOMB (ASCAP)- Jimmie Rodgers . 7 4 Thrir Hearn %eno Full of Spring (ASCAPI- !couler. 4011

9. HOLIDAY FOR LOVE (BMI) -Webb Pierce 9 B

DONT DO IT DARLIN' (BMI) -Dec 30419 10. WHOLE LOTTA SHAKIN' COIN' ON (BM-

Jerre Lee Lewis 10 21 tell B. Mine (13M11-Sua 267

10. WIfY, WHY? (SNIP-Carl Smith 11 7 Enrouons (BMti -Coi ANSI

12. BYE BYE LOVE (BMI)- Everly Brothers 12 21; I Wonder If 1 Care es Much 03M1)- Callame 1715

12. TANGLED MIND (BMI) -Hank Snow 11 17

Nil. ARMS ARE A HOUSE -Vie 6955 14. IS IT WRONG (BMI) -Warner Slack 13 I3

Baby Spatese Ma (BMtT -Dec 30301

Is. I FOUND MY GIRL IN THE USA (13511)- iuntnie Skinner i S

Carroll County Blur. stemm)- Mercury' 71192

2 S

Most Played C& W by Jockeys FOR SURVEY WEEK ENDING NOVEMBER S

SIDES an ranked Ia order of the Irealm number of plays on dirk teem rad.e shows Osman the corn try according to The Billboard'. W .

weekly aunty of top disk Jockey show. N all key maArta Lan Weak

Tlle Wort

1. WAKE UP LITTLE SUSIE- Everly Brothers I i

Cadence 1337 -13MI 2. MY SHOES KEEP WALKING BACK TO YOU -

Rav Price 2 1 'y

Cnl 40951 -13MI 3. WHY, NVIIY? -Carl Smith 3 8 N.,.

Col ao.aa -BNL 4. JAILHOUSE ROCK -Elvis Presley., 8 4

s3D pmt -ava S. FRAt'LEIN -Bobby Helms 5 II

the 50194 -BMI 'e 110ME OF THE BLUES-Johnny Cash 6 7

Sun 219 -SNi 7. I HEARD THE BLUEBIRDS SOW.-

Jim Edward. Maxine Al Bonnie Brown 10 11 A L

6991 --BMI 8. MY SPECIAL ANGEL -Bobby Helios 9 3

Dec 70123 -11MI 9. GEISHA GIRL -llauk Locklin 12 10

3'rc 69M -SMI -

9. HOLIDAY FOR LOVE -Webb Pierce 4 7 Dec 3019 -SMt

Il. TREAT MF. NICE -Elvis Presley - 2

Vac 1031 -11MI 12. TANGLED MIND- flank Snow 7 13

vtc 6V55 -17MI 13. FILL ALWAYS BE YOUR FRAULELK -Kitty Wells

Dec )0415 -SMI 13. LOVE BUG CRAWL -Jimmy Edwards

Mercury 71029 -11MI 1S. MISTER FIRE EYES -Bonnie Guitar

Dot 1561: -B%II

THANKS, DJ's for all the help on my latest release

"I FOUND MY GIRL

IN THE USA" My Answer to "!RAULEIN" d "GEISHA GIRL ")

on Mercury Starday 71192 (avail. 45 d 78 rpm)

Billboard COW Ont Sollars: Na. 6,

Houston. Ta -No 3. WKCI, Rich-

mond, Va -No. 6. KTLW, Toast City, Tea. -No. 9. WTlH, East Point. Ca- Ne. 6, WOOF. Newport. Ky.-No 10.

CAW, Albany, Minn. -No. 9. WONS. Dayton, Ohio It YOU HAVEN'T RECEIVED A COPY. DROP ME A CARD.

JIMMIE SKINNER, 122 East 5th SI.,

Einclnnati, Ohio

Also. "Tholes" te tao many 01',

who red enter.. 1. our

If any of your liutonon t,od H Mud

to gel any of the records that wan

well bo pad N man eus a troc

catalog. SPECIAL DISCOUNTS TO

OPERATORS, DEALERS AND RADIO

STATIONS

JIMMIE SKINNER MUSIC CENTER

222 last 5th Strat Cincinnati. Ohio

LARGEST SELECTION OP COUNTRY, WESTERN, SACRED RECORD!

IN THE WORLD. RECORDS MAILED ANYWHERE.

when answering ads . .

Say You Saw It in The Billboard



A

NOVEMBER 11, 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING CUIDE

M most sincere and heartfelt thanks, D. I's, for your contribution uteon toward

in g possible this ear, 195Z my 20th anniversary on the RCA Victor label

119

Proves There's No Business Like "Snow" Business and Smashes Through

Pacesetting New Trend With His Fabulous Fisherman Folk Song

"SQUID JIGGIN' GROUND (BMI CANADA)

Coupled with

"UNFAITHFUL" (HANK SNOW MUSIC, INC.)

RCA Victor 20/47 -7060

//

Following His Award Winner

"TANGLED MIND" cm "MY ARMS ARE A HOUSE' RCA Victor 20/47 -6955

HANK SNOW PROMOTIONS

With

P. O. BOX 1084, NASHVILLE 2, TENN. CA /- tir'röTi

Phone: Madison 7.2832 helm/con 9 a.m. L S p.m Monday Ihsa Friday ,



120 The Rillhoarll'a :11asir Popularity Chotis . . , Col NY RI- :Cc 'A ESTERN R13(:OKDS

INTRODUCING

THE NEWEST RECORD LABEL

"BANANA" HIFI MUSIC WITH APPEAL

SMASH!!E ORDER NOW

BANANA 510

A SOLID INSTRUMENTAL

" LIECHTENSTEINER

POLKA"

"I'LL REMEMBER TODAY"

by Li'I WALLY

Eddie Lund Sings

aonna 302

" JEANNINE"

"IN A LITTLE GYPSY TEA ROOM"

Eagle Bros.

a root

''WHITE CHRISTMAS"

"SILVER BELLS"

o..rriburars -Writ sir. r phone- 1Itirery or iI are /table

BANANA RECORDS 1432 South Kd.i A Chicago 23, 1114n.1t

All Phen.: LAlytr 3 -S055

The Band to Watch

MILLER BROS.

We're grateful DJ's for your help.

i Management

SAM GIBBS tato x

Withll, 11111, Tons 4 STAR

RECORDS

Latest Release

IRIFIIN' KIND

b/w

Ill Al EASE

SIXTH FESTIVAL

NOVEMBER 11, 1957

Nashville Set to Host C -W Diskers

By BILL SACI IS

NASHVILLE - The country music ludnstry, in all its glory and its many facets, converges on Ten- nessee'' c'apitel city November 15- 16 in celebration of the Sixth An- nual National Disk jockey Festival. In view of the record- breakieg crowd expected, all business and clinical sessions will this year be held in spacious War Memorial Auditorium, tint across the street from Station,,WSM.

Since first mothered by a coin. flutter of 1VS81 execs back hi 1952, Nasl,vilk's animal deejay conclave has grown from what was orlgihally planned as a station party for deejays into what amounts to the most important_ trade convention in the counts and western music field.

1,500 Expected -

1Vith Jack Stapp. head of Tree Publishing Company and former WSM program director, again handling the planning and arrange - ntents for the event. assisted be Royal McCullough, director of public relations for 1%'SM, this year's festival is expected to attract nearly 1.500 disk jockeys. artists. record company executives, publishers representatives a n d songwriters associated'wlth the couutry and western music field. Some 15 Emadiandlerfays ate ex- peeled to attend. Forty registered last year. Convention headquarters will again be net up in the lobby of the Andre Jackson Ilotel.

Program Format Conclave program format will

closely follow that of recent years and will include the 1Velcoloe and

day, to t l be followedbya seen ci special events. open -house affairs and luncheons. breakfasts and parties sponsored by the various record companies. The clinic session for declass, instituted by Stapp last year. will again be held this year, with the sessions embracing s- trio,,, 4ubiee s of iulerest to the c Claw. iu dieary at large.

Speakers at the Friday aftenroon Disk Jockey Clink session will in- elide Ray Swain. editor of Music St arid. of Canada. whose subject

I, ill be the "Inler,ational Aspect of Country Music;' /faro. Renfro. vier -president of D'Arcy Advertise Pug Agency, St. Louis, who will speak on "The Advertising Agency and Country Music;" hfaj. James Ilkknnm, whose subject will be "flow Country. Music Ilas Aided Army and Air Force Recniting," and Mrs. Betty Woods, who with her htuband has co- managed a number of small radio stations. Her subject will be "Pro ramming Country Music in a Small Market.

Last half of the clinic session ,v ill be devoted to an open forum on the current trends iu the country music business, with representatives from the various record corn ponies forming the panel group. Ken Nelson will represent Capitol; Steve Slmles, RCA Victor;C.oddard I,ieberson, Columbia, and Archie Bless r. Cadence. Other major labels wdl announce their panel reps this cs eck.

Big Social Whirl The social whirl gets under way

Friday noon, when Dot Record, hosts luncheon for conventioneer -.

at the Andrew Jackson. S d. Cooley will be the feature of th. Decca Records party in the As drew Jackson ballroom Frida:' night. Saturday mooring's big event is "Breakfast at the Opry" at the S/aswell flare, with BM I picking up the tab for the cookies. honored west at the breakfast will he

Cand Ole Opry's" Minnie Pearl ssho will receive an award for h.. contribution to the c.ikw. field.

Saturday noon Columbia Be, Cords seal host a luncheon at tl,, Maxwell House. The firm still-al': put the finale to the conclave Whit.' its a,s,tal Kaffee Klatch Sunda'. 'looming. sshích last year nett,» much attention with ih Alka -SeIt

:rr bar. Saturday aftennxm WSM s'`

bold a reception arid buffet dine. at the Maxwell House, following which conventioneers wí1/ adjourn to R Auditorium to rticipate hn the celebration of "grand Ole ()pry's' 32d annisrrcan. Roulette Records will cap Saturday's activity with a late -night party. beginning at 10 o'clock at the Hermitage.

- thS104 10 THIS !I

YOU OPERATORS d RECORD SHOPS

100K WHAT YOU WI! AMAZING 100 RECORDS Ai

33f EACH! en 45 RPM, Pe.tpoid Any..h.e.

YOU GET SUCH MIS AS

"SH001114' P001"

b/w "0011 IOR601 10 CARE'

"THIS IS 111E RLUES"

1/W "MOVE OYR ROYER" by SLAY HAIL (managed by

Michael Spudidt TURKEY IN THE PEA PATCH" w "t WANT toMrao Or TO Lev!

L Ma'

By !HORTY ASHFORD

"IF YOU WERE MINE AGAIN" BY HAROLD ALIEN

Anne Young's Latest Hit!

"BRANDED"

WSM Fifth Annual National Disk Jockey Festival

Schedule of Events Friday, November IS

H 00 a.m. -Registration, Andrew Jackson Hotel.

R:10 a.m.-Breakfast, Andrew Jackson Hotel. Mist: Cadence Records.

111 00 a.m.-Welcome and Awards Meeting, 11'ar Memorial Auditorium.

12 Noon -Luncheon, Andrew Jackson Hotel Ballroom. (lost: Dot

Records. 2 00 p.m. -Disk Jockey Clink, War Memorial Auditorium.

t100 p.m, Open House. !various suites Andress Jackson and Henni -

tage hotels.

".00 p.m.-Friday Night Frolics, Studio C, WSM Studios.

9 00 p.m. -Mr. Dee Jay, U. S. A., Studio A, WSM Studios. .

9 00 p.m- Dance, Andrew Jackson Hotel Ballroom. Most: Decca

Records.

Saturday, November 1B

', :10 a.m.-"Breakfast at the Opry," Maxwell flouse Hotel. Host. BMI.

n 110 a.m.-Tape Room Available to Disk Jockeys. Andrew Jackson

Roost.

12 Noon -Luncheon, Maxwell House /Hotel. Host: Columbia Records.

-3:00 p.m -Tape Room Available to Disk Jockeys, Andrew Jackson

Roumi.

4:'10 p.m. -Reception and Buffet Dinner, Maxwell House Hotel. Yost:

WSM. 7:30 p.m- "Grand Ole Opry" Anniserwry Performance, Ryman Au

ditoriuun, 10:00 p.m.- Midnight Party, hermitage Hotel Ballroom. Host: Roulette

Records.

Sunday, November 17

8.00 ..m.- ,Kaffee Klatch, Andrew Jacksat Room. Hest: Columbla Records.

in ene Ynl. tortuous, Nrr N a,ed. M.ral + RHN N MAa.yaL ascoaos. s.nd ch.cs e. ...r rd.r ru ß1.M s: MAR.v II ASCODS. sea Nl. Ham mana, ro . or rood

t doss. act nowt

"Thanks, Dl's, for

your spins and

bookings!"

gEPSESENTING

JOHNNY CASH

TENNESSEE TWO

CARL PERKINS

The Blu Suede Shoes Boys

F,, ooitabte dala. con:ocr

BOB NEAL 1916 Slerick Bldg.

Memphis, Tenn.

JAckson 5.0436

First Time

antiTn

-ether

HELEN

CARTER

WILEY

BARKOUI.L

singing

"HE MAC' Yo' FOR ME'

Hickory

0011.1101011101101.111110, Just Relea.ed

0 "TWO OF A KIN

% "YOUR HEART IS MY HOUSE" 0

Ceep 1504

A PAIR OF PAULS1 (6-op tleeurds

A Christen el Cert Rc.rds 102 lacheng. auildmg / NUhr.11. 1, T s F.d

Thanks, !'ellou's!

ERNIE CHAFFIN SC% tHCCORDS

Singing River Pub. Co Ins B., i


labanb. n TN ilillbANd 00111

- www.americanradiohistory.com


NOVEMBER 11, 1957 THE BILLBOARD MUSIC -RECORD PROGRAMMING CUIDE 121

We/c'jne Contention A. j. Be Our Guest

Thursday Night -See and Hear

..,, OY ROGERS . ir

*

4,

*

INPERSON .

4( *

(King- of the Cowboys -Master of Ceremonies

** *fir * ** * * * * * * * * * * * * * * * * * * ** * * * **

Presenting

RCA VICTOR RECORDING ARTISTS ALL -STAR SING

Featuring

* Blackwood Brothers *Bill Carle

* Stuart Hamblen *Hank Snow

* Speer Family *Statesmen Quartet .PPeor hp alphebettcal ardor) Name.

.,.?OP.,

And Other Guest Stars

ONE NIGHT ONLY

WAR MEMORIAL AUDITORIUM 8:00 P.M. Thursday, November 14

Gospel Jubilee Sing and Concert

. 44

PLEASE NOTE: Convention D. J.'s, pick up your BEST SEAT (admission free) tickets before 8 p.m. Thursday Main Box Office, War Memorial Auditorium. Courtesy RCA Victor Religious Record Distrib- utors and Dealers.

Tim Spencer, Representative 1515 Crossroads of the World Hollywood 28, Calif. r. \\`l"r`qCY ?xs;r

c GaJSniicMh.'.' Y2:; Oit.Y.:r'>'.tAP ..,.



122 MUSIC- RECORD PROGRAMMING CUIDE THE BILLBOARD

r

NOVEMBER 11, 1957

Brand New--- andBeautiful

RCA VICTOR Custom Record Sales

Recording Studio 'NASHVILLE, TENNESSEE

.,

THE SOUTH'S finest recording facilities ... by

RCA Victor, of course! This new studio, housed in

a building specially designed for it, puts at your disposal the most advanced, most complete recording

equipment in the South. For the ultimite in recorded sound ... monaural or stereophonic ..., join today's

top independent record manufacturers in specifying RCA Victor Custom Quality for your records!

RCA VICTOR Custom Record Sales

Recording Studio ...VLSI Mr

800 SEVENTEENTH AVENUE,

SOUTH DAVIDSON COUNTY. NASHVILLE, TENNESSEE

SALES REPRESENTATIVE -EDWARD J. HINES

Telephone-Alpine 5-6691



NOVEMBER 11. 1957 THE BILLBOARD MUSIC- RECORD PROGRAMMING CUIDE 123

NASHVILLE, TENNESSEE

HOME OF THE

ccaa 01e. On Friday and Saturday of this week, WSM will play host to

more than 1200 of American radio's top Disc Jockeys and the

leaders in the recording, publishing and publication fields.

The occasion is WSM's 6th Annual Disc Jockey Festival. The

fact that the cream of the entertainment world makes this annual

pilgrimage to Nashville is incontrovertible proof that WSM has

single handedly, created a new kind of American music ... and

that, on it's 32nd Anniversary, the Grand Ole Opry stands

alone as America's most fabulous entertainment phenomenon.

WSMCLEAR CHANNEL 650 KC

The Air Castle of the South



124 The Flit?btard's Music Popularity Charts ... COUNTRY & WESTERN RECORDS NOVEMBER 11, 1957

THE BILLBOARD TENTH ANNUAL DISK JOCKEY POLI,

COUNTRY AND WESTERN

JOCKEY OF THE YEAR A tabulation of votes by country and western artists who were asked to rare their chokes of jockeys doing the most conscientious job" of building audiences lhru use of c.&w. records and music.

Position Disk Jockey Station

I T. TOMMY (UfRER WSM

2 EDDIE HILL WSM

3 NELSON KING WCKY

4 PAUL KALIINGER XERf

5 MARTY ROBERTS WCKY

6 JOE ALLISON WSIX-KRKD

7 BOB JENNINGS WLAC

8 JIM CHRISTIE ,e XEG

9 JOE RUMORE WVOK WBAM

IO BOB STRACK KIMO

HI, CONVENTIONEERS ! Be sure to hear the Ntift

PEE WEE KING AND HIS

KENTUCKIANS

featuring REDD STEWART

"PRELUDE TO "(ONGRATU-

A BROKEN LATIONS,

HEART" JOE" (King -Seewort, writers) b/w

Ridgeway Music, Inc. (BMI)

(Boudleoux and Felice Bryant, writers)

AcuffRose (BMI)

on RCA Victor 47/20 -7090

RCATICTOR a w cvw+rn tr su,a<

THANKS, D. J.'s!! For your help on

"FRAULEIN" "GEISHA GIRL"

Coming up strong

"HONEY STOP" Faron Young -Capitol

"LOST TO A GEISHA GIRL" Skeeter Davis- Victor

"I'LL ALWAYS BE YOUR FRAULEIN" Kitty Wells -Decca

"I'M GLAD I WAITED" Danny Wolfe -Dot

R

Fairca Music Corp.. 1;3(i5 Selma !loll) wood. Calif.. t tut tunkt.

This Week's C& W Best Buys THE STORY OF MY LIFE (Fanions, ASCAP) -Marty Robbins -

Columbia 41013 -Reports on the side are strong in all the country markets. Platter is doing well in pop marts also. Flip is "Once -A- Week Date,- (Acuff -Rose, SMI). A previous Billboard "Spotlight" pick.

Review Spotlight on . C &W RECORDS

JERRY LEE LEWIS Great Balls of Fire (BRS, BALI) You Win Again (Acuff -Rose, BAIT) -Sun 281 See review in Pop Spotlight section.

SONNY JAMES Why Cant They Remember? (Central, BMI) lib Huh (Vanderbilt, ASCAP) -Capitol 3840 See review in Pop Spotlight section.

JOE BENNETT & THE SPARELETONES Penny Loafer and Bobby So. (Pamco, BMI)- ABC- Parwnount 98117 See review in Pop Spotlight section.

JIMMY NEWMAN Cry, Cry Darling (Acuff -Rose. BMI) You're the Idol of My Dreams (Tree, SAID -Dot 15659 -Newman gives a powerful performance on "Cry." a weeper. The excellent rhythmic arrangement is nicely contplernrntcd by chorus support. "Idol" is country- flavored ballad that is also solidly belted. Strong presentations can go well.

SKEETER DAVIS Lost to a Geisha Girl (Fairway, BMI) -RCA Victor 7084-Miss Davis, a new artist, has the answer to Hank Locklin s hest -selling "Geisha Girl." Her plaintive, excellent reading makes the side a strong contender. Flip is an attractive go on pop -styled rhythm ballad "Fin Coing Steady With a Heartache," featuring country string hacking.

C &W TALENT BARBARA PITTMAN

Fm Geniis Better All the Time (Knox. BMI) Two Young Fools in Love Illi -Lo, BMI)- Phillips International 3518 -Miss Pittman is one of the strongest new c.&w. talent to hit the scene recently. She has a way with a lyric and prpd a

highly attractive vocal on the top side, a ballad with rhythm barking. Flip Two Young Fools." is a pretty pop -styled country ballad that is also nicely backed.

tLAYDEN THOMPSON One Broken Heart (Knox. BMI) Love My Baby (Hi -Lo, BM() Thompson has his own individual brand of vocal gimmicks and phrasing. "Heart' is a siieeper ballad that is strongly rendered with usual attractive "Sun- backing. Flip, "Baby," is a rockabilly blues that is paced by excellent support and an equally stirring vocal by the artist,

SACRED GEORGE JONES Cup of Loneliness (Starrite, RAID Take the Desil Out of Me (Starrite. SAID-Mercury 71224 -Ex- cellent interpretations of the two hymns can go well with buyers of sacred music. The deliveries are of the hill tree and mountain strings accompany. Either will prase

C& W Territorial Best Sellers FOR WINO' WEEK ENDING NOVEMBER 7

e n. ..t. Mums are baled mi late reruns secmrd from top rea.try Bed .esters

..e. its and Isle bot operators In rub of the markets bated

Birmingham 1. 1.111orse Rock. Fi.., 2. Woke l'p little Seale

Earls Brothers. Cdc. i. Feaska.. Roby Helms, Dec 4. Is R wroa. Warm Mack. Dec 5. Na y tar 1. «e. Webb Para. Dec 6. Sty Special Ant. Bobby Helms, Dec. 7. Geisha GUI, Hank Lockiln,

Dallas -Fort Worth 1. Geiska Girl. Hank LMiia. VI: L It Samba AmBel. asdibe Heims, DK. J. "rookie. Bobby Helms. Dec, a. Mahe l'p Link Seale

Eyed". Hrothen, Ca:. 5. Damare Rork, Els,s Presley. \'k. a. Sly !Hoes Keep W elklm Back le lam

Ray Pricy. Csd. 7. Home er Ike Risk, Johan, Cash, Sao

It. Story at Mi life, %lens Robbins, Cut.

Houston I. Waise l p t.Iflle Seale

E, rñy sickten, Cdc.

2. t Bad My Girl r R+e U. S. A. Jimmie Stamm. Mee.

B. IMO m. Rock. Elvis Presley. Vie. 4. U U irr...? Warner Mock, Dec. S. MT Shoes Keep WnLlea Rack to Yoe

Ra. Nee. Col A Grhas Gtr. Hank I eLhi, Vie T. Sary of Sly Ile, Start' R.Wbvn: CoL

Memphis L Raie Up Ulule Salk

Emis Brogues, CM L 1 Fasted My Girl le Ike U. S. A.

trials Skinner. Mer. 7. My SM'dal Amie. Bobby Helms, Dee 4. HoB6y fee Lave. Webb Pierce. Dec.

S. Jallho.se Rork, Elvis Presley, Vic.

Nashville L. Geisha GM. (lank I n.Llin. Vie.

2. Wake Up LIM* fade E,er1s Brothers. CM.

3. Gist My Lore to Rem Jobnay Cub. Sun

L lalRaaee Rect. EIyU Presley. 11Y.

S. Sly Speck! Awl, Bobby Helms, Dec.

(Continued on pace. 123)

SENSATIONAL

"GREAT BALLS

OF FIRE"

JERRY LEE LEWIS

Sun :281

Thanks, Fellows!

JIMMY DONLEY DECC.4 RECORDS Si.!. ep Sic., Publ. Co.. Inc.

Blloal, Min.

BIIntlIIVINIIlAIR11AI1A1111SA !!`

(& W ARTISTS And Groups Interested aorkint k

lati Lounars and nun N

tl Canto, C.msead

C.aar. rite and rete _2

nnno. to _ SHOW wunEN ROMOTLOIIS f Its Prar.eea ta. onda., N. a.

M. Illls

RENO- SMILEY'S

NEW DOMINION

BARN DANCE WRVA radio- 50,000 Watll

CIS Netwxft_(owlry Style"

DON RENO -RED SMILEY and

TENNESSEE CUT -UPS Dot Records

GRANDPA JONES and

RAMONIA

Little Ronnie Reno PETE PIKE

BLUE GRASS CHAMPS with SEDT STONEMAN

4 years National Fiddling Champion

Bib HANEY-CURTIS LEE

and DIXIE BUDDIES

CLYDE MOODY Hillbilly Welt. King

RENO -SMILEY GRANDPA )ONES CLYDE MOODY MAC WISEMAN

BILL MONROE and BAND

ALL BARN DANCE TALENT Booked by

CARLTON HANEY Sox 150, Roanoke, Va.

Phones: W T2.2937 W52-2932

W Y2 -2939

Write -Phon-Wire

Jim DENNY

Atedeeted THESE TOP COUNTRY ART

WITH LIMITED DATES AVAL

* WEBB PIERCE

* CARL SMITH

* MINNIE PEARL

* KITTY WELLS

* JERRY LEE LEWIS

* MARVIN RAINWATER

* JIMMY DI

* JOHNNY &

* RED SOVIN

* GOLDIE HILL

* LOW & OSCAR

* GEORGE

* LEW CHIL

* DUKE OF PADOCJ

* ANITA CARTER

* MEL TILL'S'

* WAYNE WALKER

* SHIRLEY CADDELL

* BOBBY LORD

* EDDIE HILL

* MIMI ROMAN

* RONNIE SELF

* CARL BUTLER

* WARNER MACK

s

S

b

8

E

a

f

8

PHONE WRITE WIRE

Jim DENNY or Lucky MOELLER

at

Jim DENNY ARTISTS BUREAU 146 lib AVE. N. AL 6-5555

CH 2.1416 CH 2-6679

NASHVILLE, TENNESSEE




"7>A04/o/digt,

Kitty I Webb

Wells I Pierce

"WHEN I'M

WITH YOU"

"ONE WEEK LATER "A r9 -soase

h

fi ó tit 7

,,, ., \ ABM* DECCA AND ITS FAMILY OF COUNTRY AND WESTERN

ARTISTS WILL MEET AND GREET YOU AT THE CONVENTION

A NEW WORLD OF SOUND



126 The Billboard's Maxie Popularity Charts . . . RHYTHM & BLUES RECORDS NOVEMBER 11. 1957

THE BILLBOARD TENTH ANNUAL DISK JOCKEY POLL

COMPARING disk jockeys' favorite records

and those most played on their shows according to The Billboard music pop charts.

FAVORITE MALE ARTISTS

OF R &B JOCKEYS -

Position Artist label

i FRANK SINATRA Capitol

1 NAT KING COLE Capitol

3 FATS DOMINO Imperial

4 LITTLE RICHARD Specialty

5...... RAY CHARLES Atlantic

6 JOE TURNER Atianik

I LARRY WILLIAMS Specialty

8..... CLYDE McPHATTER Atlantic

9...... ELVIS PRESLEY RCA Victor

10 PAT BOONE Dot

FAVORITE FEMALE ARTISTS

OF R &B JOCKEYS Position Artist Label

I ELLA FITZGERALD ... Verve

2 . SARAH VAUGHAN .Mercury

3 DINAH WASHINGTON , . Mercury

4 LA VERN BAKER Atlantic

5 RUTH BROWN - Atlantic

6 FAYE ADAMS Herald

7 ANN (OLE Baton

8 LENA HORNE RCA Victor


10 .... CHRIS CONNOR . Atlantic

FAVORITE SMALL VOCAL

GROUPS OF R &B JOCKEYS Position Vocal Group label

1 DELL VIKINGS Dot Mercury

1 COASTERS Alce

3 MOONGLOWS Chess

4 5 SATINS Ember

5 BOBBETTES Atce _

MOST PROMISING MALE

ARTISTS OF R &B JOCKEYS .

Position Artist Labe

1 FRANKIE LYMON ... ... Roulette

2 JOHNNY MATHIS ...... .. Columbia

3 DONNIE ELBERT .... .. ......... ...... Deluxe

4 LARRY WILLIAMS Specialty

5 SAM COOKE Keen

5 THURSTON HARRIS . , Aladdin

MOST PROMISING FEMALE

ARTISTS OF R &B JOCKEYS Positron Artist label

I DELLA REESE Jubilee

2.... .ANN COLE Baton

3 LILLIAN OFFITI Excelle

4 TINY TOPSY Federal

S CAROL FRAN Estella

ON THE BEAT

By REN GREVATT

Disk jockey Alan Freed make.; the news again this week with the announcement that hell do a six - week, cross -country tour starting about March 28 of next year. The deal has been set by Shaw Artists .oil calls for Freed to take a pack - .hge of top -line pop and rock and roll names on the one -righter trek. Phis appears to push further back the projected Freed tour of Great Britain, altbu reports persist that this will cane off, too. Leslie Grade of the London booking corn- Woe is expected here later this month and a deal may still be wrapp(xd tip at that time that would take Freed to England. Meanwhile, three was considerable talk to indicate that Freed would soon embark on a new network ea. duo series here. This evens', would lie in with the upcomi,t, oast- to -emnt tour.

Glowhfll Records. iurer- reetly referred to as being defunct, is very much in business, according to Charlie and Dave Steinberg, brother operators of the Newark Inbel. The label recently issued three disks which feature Harold "Pop Pop" Rollin,' on terror sas and Robert Banks an organ. The disks "gassed" The Bill- board reviewing staff. and two subsequently received pick n 'Ans. Dave Steinberg and ,. Goldberg, who is amoci-

rd with Universal Attrac- tions and who brought the talented cats to Glowhill, are Ixnth on the road promoting the records. Distribs have now been set in Philadelphia, Bal- timore. Pittsburgh, Detroit, Cleveland, Chicago, New Or- leans. Florida, and Tennessee.

Charter Steinberg said: "Tiles most be good records, since we've had several offers to biro the mas- ters. The) all want to rash in now that wove beaten our brains out getting the records off the ground." The outfit also has its oven pub -

.! affiliate. Dac cr Music. ti \1 I t. Steinberg said he intended

m keep on pitching the current merchandise and wotdd soon re- 1 .ue more sirigk -s.

Two new fathers emerged this week in the persons of At- lantic's Joe Moms anìt Dec.'s Bobby Helens. The new arriv- als have been tagged as Joe Morris Jr. and Debby, respec- t -ely. Morris, incidentally, is one of several artists recently signed by Archer Associates. Others include the Drifter. (as of November 28), Valerie Garr. Micld Smith and Richard McAdoo (a pair of Nashville - ans), the Glosvtones, and the Hollywood Flames. The latter group was originally known as the Satellites who made "Little Bitty Pretty One. with Bobby Day Day however, coolddt travel su the group has assumed the new name. Dates at the Apollo Theater and the (tow - ard in Washington are in the works. Joe Medlin, formerly a

ballad chanter, is nosy working with the staff of Archer Associates.

Little Richard is now reportedly undergoing a most thoro checkup in a Los Angeles hospital, prior to his early departure for a'theolog- ical school in Atlanta. Meanwhile, Dee Clark has taken river as leader of Richard's band, following the chanter's departure from show business. Clark has been signed by Shaw Artists. ... Ernie Wilkins' new band is recording for Savoy ar,d will be booked by Shaw Art- ists. .. . Alan Freed 's New York Paramount Chri.,tmas show will have to gross $148,000 to break

THE BILLBOARD TENTH ANNUAL, DISK JOCKEY POLL

FAVORITE R &B RECORDS Positioñ Records Label

1 COME GO WITH ME, Dell Vikings Dot

2 LITTLE DARLIN Diamonds Mercury

3 SEARCHIN' /YOUNG BLOOD, Coasters Alm 4 SCHOOL DAY, Chuck Berry Chess

5 C. C. RIDER, Chuck Willis .. ...........Atlantic 6 .. OVER THE MOUNTAIN, Johnnie .b Joe Chess

7 .MR. LEE, Bobbettes Ateo

8 I'M WALKIN', Fats Domino , ..Imperial 9 TO THE AISLE. 5 Satins Ember

10 ROCKIN' PNEUMONIA AND THE BOOGIE WOOGIE FLU,

Huey Smith J Are 11 WITHOUT LOVE, Clyde McPhatter Atlantic F2 FARTHER UP THE ROAD, Bobby "Blue' Bland

13 JIM DANDY, LaVern Baker

14 .... HONEST I DO, Jimmy Reed

15 .... WHAT CAN I DO, Donnie Elbert

15 THINK, "5" Royales ...

DU1e

Atlantic

Vée Jay

Delur.r

King

FAVORITE R &6 ALBUMS Position Album, Labe

I HERE'S LITTLE RICHARD Specialty

2 THIS IS FATS, Fats Domino Imperial

3 TEENAGERS, Freckle Eynon Gee

4 .... CLYDE MIPHATTER.AND THE DRIFTERS Atlantic

5 GREATEST ROCK 8 ROLL, Various Artists ' Atlantic

6 LA VERN, LaVern- Baker Atlantic

7 LOVE IS THE THING, Nat King Cole Capitol

8 RAY CHARLES Allants

9 BOSS OF Joe

10 ROCKIN' & ROLLIN', Fats Domino Imperial

even during its 10 -day stay. . .

Ray Cloarles moves into the Apollo for one week on Friday (291.

Atco o Bobby Darin and M- G -\t's Charioteers have signed up with the Jolly Joyce Agency. . . Bill Haley and the Comets appear on the Big Record CBS -TV show. Wed- nesday (13) Atlantic's latest newsletter says, "Forget Sputnik and dig Atlantnik.

Domme Records has been banned in New York by Johnny Mathews, formerly with RCA Victor.... Talent Enterprises of San Antonio; Texas, is representing all labels, large and small, in the promotion of disks in the Tex- as area. .. . Screamin Jay

Hawkins, Big Staybelte, the Dells and Patricia Bowman will all be on lap for the Chi - cago in -person show at the Re- gal Theater, being arranged by deejay Al Benson. The show comes off the week- of November 8 that 15. . . .

Thurston Moore, of Verona. Kr., has published a brand new "Rock 'n' Roll. Rhythm 'n' Blues Scrapbook." Jocks or stars wishing copies should contact Moore at the above address.

Deejay Don Bell of KIOA, Des Moines, .sponsored n contest on the

subject, "Is Elvis Slipping ?" Prizes were awarded for the best entries pro and con. Results showed 80

per cent say defiantly: "He hasn't slipped at all." ... Decca's Andy Quinn, whose latest is "Back to School Again Blues, may ss'ind up

with the world's largest fan dub. A resolution to set tip the dub, will be placed before 26,000 del-

egates, repping seven million members of the Catholic Youth Organ - izaxtion, at its convention in Phila- clelphia.... Patti Page and Jack Reel hose invested in Miami Beach's President Madison Hotel.

George "Hound Dog' Loreds touring anniversary rock and X11

show broke all existing rerands Hartford's State Theater last ss'nL.

The jock's shows originate shah

WKBW. Buffalo, but are tin- scribed also fo n WPOP in Harthrd, Conn. a

DiSTRIB DOINGS;._' einstock, sales

Prestige Records, the signing of two' i Cribs. Whirling Disk Distributors of Ii has acquired the I

territory, while Mo uting Company s

the line for all of of its Toronto otfii

Hollywood The Platters returned f

triumphant tour of South and Paris last week (3), sonalitl' Promotions going with a mammoth welcome. i and personal manager Buck will stay put in the United St_

for nubile. . Aladdin Rette has a Hallowe'en entry by the la/-

Hawks out this seek. effcctisrly titled 'The Creature." . . Bo

Rbaulo Trio in at the Club oh-

cumba, San Francisco. for a three -

week engagement.... Sam Gale, whose Keen recording of "Yen

Send Me is currently riding the

charts: leases for New York and a

series of television shots this week.

His first recording and also the

label's first. is reportedly well past

the half -million mark, according to

Don Clark.... The Five Keys hare

a new nue out on Capitol this

week. "Do Anything," b/w "it's a

Ching Slkame ..... Kcvo Records, le

near Coast Pntri in the r.&b. burn- s

uess, trade its bow last week Faro

is hearted by Al Corry, folioed,.

with Flash Records here.' ... Ed

esoer, Aladdin Records a.&r. try-

per. due to return from his Nov

York tuck nest week. Firm's "Little Bitty Pretty One" is Its biggest hit

thLs year.

ea



NOVEMBER 11, 1957 The Billboard's

R& B Best Sellers in Stores FOR SURVEY WEEK ENDINO NOVEMBER 2

RECORDS ara ranked In order nt their current national selling Importance at the retan level, as determined by Te Billboard's weekly survey of dealers thruoul the natled with a high volume of sales In rhythm and blues records. When significant

action Is reported on both 'ides of s record, pointa are combined to determine position on the chart. In such Reeks

Tb case, both aides are listed In bold type, the leading side Last on el web on top. Week Gort

1. JAILHOUSE ROCK (ß911) -Elvis Presley 1 5

TREAT ME NICE (BMI) -Vic 7035 2. YOU SEND ME (BMI) -Sam Cooke 3 3

Summertime t ASCAP) -Keen 34013

3. SILHOUETTES (BMI) -T íe Rays 4 3 Daddy Cool IBM!) -Cameo 117

4. WAKE UP LITTLE SUSIE (13M1)- Everly Brothers 2 7

Maybe Tomorrow tMMI) -- Cadence 1337

5. BE -BOP BABY (BMI) -Ricky Nelson 5 3 (lave I fold You Lately Thal 1 Lost You IRMI)-Impcnal 5463

R. LITTLE BITTY PRETTY ONE (BMI) - Thurston Harris - - 8 3 I Hope VIllI Won't Hold II Against Me IBM » -Aladdin 3398

7. HONEYCOMB (ASCAPI- Jimmie Rodgers ... 0 111

- 3hett Heart,.Were Full of Spring ( ASCAP)- Roulette 4015

8. KEEP A' KNOCKIN' (BETT)- Little Richard 7 7 l'aut Believe You Wanne Ln., 3BMI-Specialty 611

9. HAPPY, HAPPY BIRTHDAY, BABY (BMI) - Tune Weavers' 9 9

OP Man River ( ASCAP)- Checker 872

ae. 10. HONEST I DO (BMI) -Jimmy Reed 10 5 Signals of Lose (BMI)- \'ee3ay 253

11. DIANA (BMI) -Pall Anka 11 10 Don't Gamble With Lose (8911)- A8CPuamount 9831

]2. THAT'LL BE TILE DAY (BMI)- Crickets 12 10 I'm 1 ookin' for Someone t1 Love IBM1)- 8rnrnwick 55109

13. MIR. LEE (BMI)- Bobbettes ... 4

13 10 I. rank at the Stun ((MD-Atlantic 1144

14. MY SPECIAL ANGEL (BM-Bobby Helms 14 2 Standing at the Fad of My World (8011} -Dec 70473

15. WAIT AND SEE (BALI) -Fats Domino 15 2 I Still Love You IBMI3- Imperial 5467

Most Played R &B by Jockeys FOR SURVEY WEEK ENDING NOVEMBER 2

BIDES are ranked in nrdet of the greatest number of plays on disk lockcy radio shows Ihrdool the country according to the Billboard's seals. survey of top disk loam. shows In all key markets. NeeW

This I asp oa Neck Neel. Chart

1. JAILH(H'SE ROCK -Elvis Presley 1 4 vie 7035 -- Bh))

2. WAKE UP LITTLE SUSIE- Everh' Brother, 2 5 Cadence 1337 -B01l

6' 3. YOU SEND'ME -Sain Cooke 6 4 Keen 34013 -13h)í

4. LITTLE BITTY PRET'T'Y' ONE- Thurston Barris 12 2 Aladdin 3391 -13MI

5. KEEP A' KNOCKIN'- Little Richard 4 5 Specialty 611 -8M)

6. HONEYCOMB -Jimmie Rodgers 3 S Rouktte 4015 -ASCAP

* 7. TREAT ME NICE -Elvis Presley 8 2. via 7035 -BMI

8. MR. LEE- Bobbelles 4 11 Atlantic 1144 -13MI

9. SILHOUETTES -The Rays 10 3 Cameo 117 -BMI

10. THAT LL BE THE DAY-Crickets 13 0 Brunswick 55009 -13MI

11. WAIT AND SEE -Fats Domino - 1 Imperial 5467 -BMI

12. RE -BOP BABY -Ricky Nelson - - 14 2 Imperial 5463 -13MI

13. FARTHER UP THE ROAD -Bobby (Blue) Bland 7 12 Duke I70-SMI

14 LOTTA LOV]N' -Cene Vincent 15 5 Cap 3763 -BMI -

14. SWANEE RIVER ROCK (Talkin''Bout That River)- Ray Charles Anemic 1154 -BMI

Reviews of New R&B Records 7H). l AIDASOS

Goad Goal, MW Molly $3 00EN 34044 -This cover é faster than the origins). In fact, the frantic, I Ille Richard -type 8111)megt by Ih. Ind la a las. Mighty Wilms.. aide, with sunilerly (rend. orking. (Venice, SW)

rr This le the Nite....M Nil the glen Redd Evans lune, but a tock.bnlad. Fine male soprano lead hand. oui. Two strong, contrasting' Mlles. Coupling should click on one COS 01 loth. Maners, BMII

DIN 4H WASHINGTON Blow town Home n

MERCURY 71220 -Miss Washington Proves that she's still "Queen. of the Blues.' as she renders Nis solid blues item with mce11en1, brassy Irk support. Some pop support likely. Maoris*, BMq

' 'Everybody Loses M, babs....75 The reingire chick has duel with as- nor-teethed male anlst on this [kvMY .sponged side. Spine of the .matt, blues, side null certainly please listeners. (Pickwick. ASCAP)

TONY HARRIS W he 1 GM l'on Back 81

EBB 120 -11iis u dulie a 91111111111110 The bluest' theme is token at a slow clip by Hartle alth a chick making tike Mary Mayo in the background. Harris Throws In a few vocal giro- mkt" of his own. 1Ekb, ISMS)

717 71d* U1 Ole h eart....74 Hard. belts this medium -beat blues 0tgerehdY. strehiaa syllables and gtv- lag oat with lIItestng vocal enecu.

....s LIMntable backing apports the off- but aide. IBN. BND

LEE ASDRESSS Tear Drape aIl

CHESS 1675 -Poignant weeper with classy lyrics Is handed recliners) vm cal by Andrews and group. Watch It, this to the "Long Lonely Nights" cat. HMI, IMO

The GM Arooed the Cotser....le Andrews and Group Pack p1e81I eI 'd- l.líty into a fast-moving rhythm item with a catchy beat. Very un1111.1. (G[H, 80111

11Á101Y DEB HearMla to

DOT 15664 -Blurt 5115 the true sump sound in the Instrumentation and shoutiee. gravel- voiced vocal. Strong 51s. with pap and r.6b. potential. (TNT, BÁ11)

Don't Cry No 51018.75 Another blues, with authentic funky sound and very effective chaotic feeling in the arrangement. CENT. IMO

BETTY EVE.RETT My 'Life Depends on hog 79

COBRA 5019 - A triplet- dominated ballad arrangement showcases the thrush. Miss F.verctl sings out real well, displaying much soul. lArreel. IM))

My Love....77 An exciting side. The chentros sings this one with a snipe! feeling, with an arresting rhythm figure in the arrangement. A man's voice In the background adds a aeSY touch. (At- oll. BMI)

DILL IENNL \GB- WILLIS JACKSON Olathe. 74

KINO 5087 -Slow, *onsuou. duni0$ (Continued Jn page 128)

Iule Popularity Charte ... RHATHM & BLUES RECORDS

Madam, did you ring for me?

127

I 01° ...................

o I

Yes, Jeeves -I Just want to make sure our D.J. friends know about our new records.

..... ...

Vee Jay 253

"HONEST 1 DO" JIMMY REED

In Billboard's "Top 100 " -October 28th Issue In Position 53, November 4th Issue In Position 32 and Still Climbing

Vee Jay 257

"I NEED YOUR KISSES"

THE SPANIELS

Vee Jay 258

"TIME MAKES YOU

CHANGE" THE DELLS

Falcon 1005

"24 BOY FRIENDS b/w

"SEVEN NIGHTS" DEE CLARK

/I

Vee Jay 256

"YOU CAN MAKE IT IF YOU TRY"

GENE ALLISON

Falcon 1004

"A SPARE MAN" PRISCILLA BOWMAN

VEE JAYFAL(ON RECORD CORP. 2129 So. Michigan Ave. Chicago 16, Illinois

All phones: CAlumet 5 -6141



128 The Billboard's !flask Popularity Charts . .. RHYTHM & BLUES RECORDS NOVEMBER 11, 1957

R &B Territorial Best Sellers FOR SURVEY WEEK ENDING NOVEMBER 2

urea ria Western Vol% meson., sere. lute be. opmlon In the marten fitted.

I. Hake Ue 1.1rtle a.w 6.etP B,ulre,., leak:.

I Wines are bared on late sales reports sec

La 1,31 tap rhythm and blues dealers sud

Atlanta L Yo Send Me, Sam Cooke, Keen L SUboetteL Rays, Cameo 1 Told* Ditty redo O.e

Thurston Harr,, Ats. 1. ha...e Rock. Elyi. Presley, Vie. S. Honest 1 Do. Jimmy Reed, V J

1. woke Up Little S.I. s

E.erly Mother, Clk. 7. Be -1JOp Roby. Kicky Noon, Imp. s. nhwa, rout Ark.. ABC -Para. .. Nell awn See, I -ass Domino. Imp.

lb. Keep A. knndJ', Little Richard. Spe.

Charlotte 1. laUbm,.e Reel, EII. Presles, Vic. L 1 no Send Me. Sam Cooks. Keen 3. 1e -R.p Baby, Kicky Nelson, Imp. 4. Silhouettes. Roy.. Cameo S. army Mornole, Larry Williams, Spa. 6. Wean. Paul Anla, ABC -Para. 7_ h ...M t Ito. Jimmy Reel. V

B. I.IIM Biely Peen, One Thurston 1larrt , AU.

,. Tkal11 Be the Day. Cricks, TOR

Chicago I. Silhouette, Ryv, Cameo 1. latllou.e Rork, Esel. Purley. Vic. 3. lino Send Me. Sam Cooke. Keen 4. Hake Up L.MM Sode

F.c,ty Brother's, C'.k. S. Be-Bon Bah, Ricky Nelson. Imp. d. 1 oth 1 orla', Gene Vine , C'ap.

Cincinnati I. Ius Send Ile. Sam Cooke. keen 1. Salinawe Reek. PJ,l. Presley. Vic. 3. I ltd. OMp Pra17 Oe

Thurston Hatay Ate. 4. Hot. 1 D.. Jimmy Reed. V J

S. Tbiak. Floe Royal. KM. 0. Sd, Rill Douetl King

Detroit I. l'osa Send tie. Cam Cooke. Keen 2. 1.11k.,.. Rack. Elvis Presley, Vic.

Billboard and Cash Box Can't Be Wrong!

I BILLBOARD SPOTLIGHT

I THE (ASH BOX AWARD O' THE WEEK I

NOT A ONE -SIDED HIT BUT A TWO -SIDED HIT!

HUEY SMITH "JUST A LONELY "FREE, SINGLE

CLOWN" AND DISENGAGED" ACT 53B

n -and, ANOTHER COIN CATCHER ON ACE

I TRUSTED YOU" I GET THE

ORIGINAL!

"THAT'S YOU BABY"

JIMMY CLANTON ACl 537

O RECORDS( "W a PHONE 241104 V

ç 337 CULBERTSON AVE

JACKSON, MISSISSIPPI

The Trade Press Salutes GLOW HILL FOR 2 UPCOMING HITS!

RAI Dirk Jockey Programming

ROBERT BANKS

ON THE STREET

WHERE YOU LIVE

,Chapp.l, ASCAP, -Glory 11111 603 - The larcenist urea an Firell Orner rhythmic approach on the prntry "My tale Lady" lune. Th fresh ty4ne should to moll Nth Ilstenere.

The noel perform...* Is barked by . Irnrrl.d to .tI.,. let on sheen collet "Destl,letlen." /Damer, aul.>

. . . Rorie_ Sperliahr on

D. D. (FOOTS' FORD

D. D.'s BOUNCE (Parts I ..d 2t

rnaaals , Balla -Glow lull Ka- rma Iwwad biases Is h,

'Bank, Took" peor. and feature flnt.rvsntpin organ, tener hd guitar master,. The danceable In- arumntal eon Mira. plenty W teen rol,,. 1neArumentsl glmrnkk.

rn highlt Ilwenble in h>pnllí

STOCK THESE SELLERS NOW I

an WILE pRORE GLOW HILL RECORDS 301 Acodmy St.

Phone: MArko, 4 -0321 N....k, New raoy

VINCE MALOY

"DEED I DO" "FLYING LOVE"

Angle Ton. S20 -2

New Itele'Re; ERVIN GOSPEL SINGERS

"I FELT THE POWER" hie

"ETERNAL LIFE" Angle Tens . 508

ANGLE TONE RECORDS 271 WEST 125T111 STREIT HEW YORK. N. Y.

S. 5boti.al .., Ile,.. Cam.

/. Hake lip 1411e Susie

Pored, Brothers, Cdr. I. ...Bop Bah,, Kicky Mellon, Imp.

0. Hnoe,r..,h, Jimmie Rodeen, Kit. 7. Rock and Roll Meat, Ch.wk Betty. Chi. B. 1.1111. Bitty Prell Oe.. H.. .. It.. CIS.

Los Angeles t. Silhouell,,, Raye, Cam. L Vno Rend Me. Sam Cooke. Krrn 3. H..epewb, Jimmie Rot/acts, RIt. 4. Jlss.s leek, Phis Presto, lek. S. wake Up LJ111. Swie

'overly Brothers, Cdc. d. Diana. Paul Ank, ABC -Pr, 7. Tb.r11 Re 11. Day, Crickets. ark. R. Honed 1 M. Jlwny Reed. V 1

N. Raunchy, Fraie Freeman. Imp. I.. rills. Too S.. Lilian Oftltt, Fop.

New Orleans T. lern Stag Me, Sam Cooke. Keen 2. 1Uboev Rock. Elvis Presley. Vk. 3. 1101. Bitty Pretty One

Thorson Harris. Ala. 4. Kees. S' Koseiche, I Mlle Richard. Spa. S. Neal sad Sm. Fair Domino, Imp. e. Wake lip LRIIe 11.1.

Frerl., Bruther., Cd,. 7. Ben, Si.rnI,, t arm Williams. Opt.

New York I. lion Send rte. Cam Cooke Keen

511Mwertr5. Ra)11. LAM. 3. Nat. t p IJtllo awls

Everitt Brother, Cat. 4. 0.Mbause Rock. Elsa Prntey, E ae. S. 1.1111. May Peer., Oat

Thur.,,,r Barris. Ala. 0. atrelop OM , Ricky NH., Imp. 7. Pesach

Little Joe arid the 10,11V,.. Olen

Philadelphia kat+. Cam

L Ton Send Ste. Sam G:ede. Kee. .11. Hsky , p LYd B.el

E.nt, Bodied.. Cdr. 4. 1.UYaw Rank. RN% Pre.Iet. VV. S. Rock .d Ron 50.ek. Chuck Perry. CO. d. Ik Boo sbf, Ricks Net., In,p. 7. H«,.... e,h. Jimmie Rodeerc, Kll.

Washington, D. C.

L r.. 'lewd 5M. Sam Cooke Kett L N..at 1 O.. Tommy Reed. V 1

3. K... A' k.oAM', I nil, Richard, Spi 4. N'ait UP Lam. Bosh

Pretty Mother.. Cdc. L Happy. /lost' lM0.4, lab?

Tune Netter, CM B. 11elo Lare. Bu.id Km., Rtt.

7.1 OW i... 1K Ilan Domino, Imp.

This Week's R &B Best Buys NERVOUS BOOCIE (Arc. BMIl -Paul Caytcn -Arco 5277 -Platter h +

been out for a while and has been building gr eIually. Now itc. t

of the top marts rate it strongly. Elsewhere, sales are moving yvclL Pills; is "Flatfoot Sam.' (Arc, BMI).

Review Spotlight on . .

R &B RECORDS

THE BOBBETTES Speedy (Progressive, BiI I t

Come-A Come -A (Progressive, 8\11 - \Il.nttic 11 'I See review in Pop Spotlight At-,t nL

JERRY LF,E LEWIS Great Balls of Fire (ßßS, BMI) You Win Again (Acuff -Rose, BSIII -Sun 281 See review in Pop Spotlight section.

THE COASTERS Sweet Georgia Brown (Remick, ASCAP) -Atco 6104 -The group leiuurvly pacts the old standard with a fresh approach that draw, the oast out of each word. The lead gives a very knowing vor. and is excellently supported by the group with good ork backinr. Strong side can put the "Young Blood" crew back in the chi Flip is an attractive go on an off -beat side Secret of Your Success' (Tiger, BM() -

LITTLE JOE. THE THRILLER The Echoes Keep Calling Me (Cranford, BMI) Lotloome (Cranford, 11M1)- Oke')I 7094 See review in Pop Spotlight section.

TILE VALIANTS Coed CAB)' Miss Molly (Venice, BM!) This Is the Nile (h iguera. BMI) -Keen 34004 - Golly` is faster than the original. This frantic treatment is Little Richard runner and could prove a loot maker. Flip is a rock -ballad that is smoothly delivered. Con could click.

B. Peer . ton. be and the Thriller., Okth

O. 14.1some Rork, Elvi. Presley. Vk

St. Louis t. Ina Sind Ne. Sam Cooke. Kepi L Lane 1110 Preay Ow

Thurston Harts. Ala. >. bliss R.ek, Et.1. Pretk7, Vic. L SMNns, Rays, Cam. S. Hake 1.4 Usa. Sad.

E rn:, Brothers, Cdc. 0. H. lad ar. F4. Domino. imp

Reviews of New R &B Records ('untlnur'd ¡tam rage 127

to teem Me and Bullet ,..111 fRk and

rAI rhythm backlog. on Nue+, of entitle. Side aknuld come fa for ptm. Usa Ce., IlMlf

Do.. 040....74 I mtrumcntal takeoff w -Here Corry 11. B,Mk " nt. Ghe-and -lake be- tttro .unir fad Tenn. luta. It hao

blues loos, for the rock and loll Tans (Noun from muss old foes rake it grow lock mesa,. LaaJ

Cet. IMII

PROFPJ,SOR LONGH.SIR /W. Lat Me Mnad V.

LBO 111 -81ues is plm for Os cars baht to 0.011,. hh moot Oal buck. Mc Ina Townes a leaky tease Wm N.duns Ott the snot makes Ma side aad entry foe SOnIMro mar-

k... 1..W, ONll Lanka. N. 111ík....71

Mcdlumpccd rocker -Nias let as oit. beat poet of material. The anal presents It hh I loos.ag eccal. 11

tells of rhealin' chick. Om foe

some tea'l's "sin l got tao Mil." Also pro.pect Cur Soulh.n corn. lEbb.

111411

PORTI GUM JOE bhr LIMN Shi RAH N 71

SURF 5014 -Blom allé the familiar rock and roll backbll M siren lnten- ablt eo by sh, lnhl. Vaal stint In

Am,e.'hal in ILK Domino St,te. lair chances. IRobl Hood, Rolf

Teew.Age Riot N GothroAcal aide lase the wn,nJ ef-

fects of cops ridma hunt sun 1,wnno glana, etc. A bled vocal Is

belted w the up-tempo nicer Nues by the alit, S.,mc might I,nJ mutine. (Tees Ale., 1,111

TUMOR WILLS Lore, Dotty Lore; Ow 75

CHIEF 7015 -N0tls swings iris praises of his chick on this aide. Good bal bal only moderate chantlag aire k Mn loir chance for attention. Break- out power hurried. lOoN.. 115111

T.o-H..d Woman .,67 The Ides here is Wad 1.e sal Cao lo.

.nIhfa. M'. doing. It's a blues, chanted vlhfactors by Well, sttL wove Sarrkera p.tealul. IMde. O SII,

The fulb.ls. Heeds, also eeIt.ed by The Billboard m..1e .ran. were

rat. N or hr.,

LIFT, OSTIA BL \Dr 1 Mated .Away To Log look Ale Straight Its 1110 11.- 11a1í. IM

JFSSF6 CARTER: Hel. Ruby Hey -1 Knot. -Toted., 911

C &W Territorials Continued from page 124

e 1 filmed tb. Bl.ebtrn skis

Tim Pd.ard. kl.sur d: Boothe Bn....-

VII..

7. Bloy of M LJfe, Sltn, Robbins, C

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of -i; ,Id Ok Opry dan. . .. Jolt ,,: ty Cads says hill be present at the Nash- ville deeiay shindig, when Sun Records will hase his new 1.1)

album ready for sample dis - tribution, 11'hile at the conclave, Cash will huddle with promoter Stu Camel! regarding dates arranged thou his manager. Bob Neal, for the West Coast and Pacific North- west, September 22 thn, De- cember 3.. , , Cari Perkins is another who plans to be in Nashville for the deejay doings. Perkins and his group are set for a West Coast trek November 19 thru December 3. "Jamboree`" the flicker in which he u featured, is up for early release.

Lou Erdl, country decay al KSST, Stdphur Springs. Tex -, type- wines: " Illlymy music is enjoying its greatest popularity In North- east Tesas, due in a at part to the efforts of two old -timers, Bob and Joe Shelton. A year ago Bob and Joe came out of semi retirement to start Saturday night home-talent show which has grown into such a success that It deserves recognition. The show is located at Reilly Springs. Tex. (population 71), wluch boasts one general dole (operated by the Shelton), two churches, 25 modem Grade -A dairies. and the community center building. where the show is presented. Bob and Joe left there some 30 years ago to seek fame and fortune in the country music field. 1S'ith them they had a batch of songs that they had put together in the blackberry patch, among them the universally known 'Just Because' Show is broadcast over KSST. Sulphur Springs, and guest

Reviews of New C& W Records RED 101.41'

Strie whoa Ike Roo 4 Nol b DECCA 'O4 - .- Rockabiny ditty is

wrapped up in solid vocal by Foley and chorus. Spin apfel for both rep and CAw. markets. tRephael, ASCAPI

TIM Cold Very Dell Be It 53

Foley scorn with showman') local on a pop -ish tune with leisurely paced r.Ab. backing. A dual -martel entry. (Cope, ASCAPI

TIMMY NEWMAN Cry. C77 011411 M

DOT 15659 -A thong weeper. Nrw- mari . powerful local it backed by chorus and stow, rhythmic ar- raneront. A bright wuod. tAeMf- Rose. BMII

l'ont De Idol el My Eyes....53 A big country-flavored ballad. New- man bells it of solidly. Backlog features triplet figure In the shines, and a chorus. ITree, W4il1

JOHNNY HORTON Lover's Rork ....711

COLUMBIA 41045 -- Offbeat country job has a rumba beat with an in- teeming minor keyed guitar backlog. Apparently lot goes on at Loser's Rock and men, of the fines will Idle the message. Mottles Wens, 'MD

Ene'ei My Baby... .73 'torten dual tracks this brght ditty. Backing features dons guitar. Has a good loud muod and a retentive quality that should make it I good juke choice. (Sur -Rite, IMO

WAYNE WALKER CAM, Acne Frew Hit Arm. 76

COLUMBIA t042- Walker is co- drift!. stub Red Seelee on this pretty weeper wale. Fine warbling is

supponed by chorus and very mo- m. instrumental backing. It could mo,r In both pop and c. Ac. marts. iCednseed, BMI)

In-ao Sk Diddle Dieae....71 Walker co- authored this Stem with Webb Pierre. It's a country bluer that tells of a cat with much chick appeal. tCedarwood, MI)

MFL 71LLIS This Heart 75

COLUMBIA 4t038-- Strong prnduc- tten on an adaptation of the spiritual "Thi Train:' Varied yokes and sroagty rhythmic °eking lend real punch. County spinners hould dig it. tCcdarweod, MIL

Take My HW..,.73 Ariahce etas- p)eductiog, with gentle song ,weeny lung by Tints. Piano finites in back borrow from Pop hit,. Ceuphne metier teal apace ¡Cdarwaod. IMP

ILISI WHITMAN H.b-A RT 7S

IMPERIAL 1512- Whhman' disinc- tire ante b coupled with a luaaby. type same ben. Tune is very pretty. An effective tide, out of the eettcaon prrsoee, and merits good exposure. tloess,el, BM!)

Embalm My Heart....75 A weeper, done is Whitman's clear, piercing leyk, He'. backed by chorus hen, eirins ,be dlgi big sound. (Manes. NMI)

sKFETT McDONALD l.ese WW 71

CAPITOL -Bawd hh rhythm Mcl- io, bac a decided country flavor. Chore» and Reel passas Wpm, Ne attractive vocal. It could collect coin te pop cc 0.4w. markets. (Cawing Mh

Fop Heme 74 Wccter is deivesed M s very Pop - pab moaner with rhythm basking and

Steel and picked guitars accompany. Lcrnahic side i. a possihd,1, in hots Pop and e Ac. mana. (Cearusl, IMP)

F1O1D TILLMAN The awed Gem Road 73

PEARL 709 -Country fans will get Swot out of Tillman's distinctive

'Deal style- remichcent of Ms "Slip pin' Around" smashes year ago. This side has rhythm figure used le the early "Near You" dol. Merits exposure. ISaelMesn, 11511)

My Heat W'a'S Ferret. .. .73 A serons weeper, chanted in Tillman's typical sale. There's hanky tank r,.,no and good putter in the arrangement. Doria). will pet a boot out of these 7alniae sides. IGrandwealtS,

SIS)

THE FARMER ROSI Ni Ouse 73

CAPITOL 3517 -A weeper, but really tear -drenched. The boys have the real hill sand. For dcc)ays looklne for authentic c. Aw. taeechwood,

Ml) l'eanbe, Belmar Heart.... 71

Another piece of uihentse country was. Session swat arranged in the uric' country ulte. (Cement. BAI)

LINK DAMS Weft of the J.balay 71

SIARDAY 331- Calan-Freach instrumental wane. Should do well in the right repicas, and also Is cock

tnat eating on most country jukes. )Stance. EMI)

nu Coonle....71 More fiddle and titter fare, this one suitable far square dancing. Appeal not limited to Cajun buyers. (Star. Me. IMP)

ALMS WAYNE Doe'I Mea Maybe, Baby 72

WESTPORT 138 - Country blues Mayne chants It In the rockabilly sole, ah authentic flavor. Mid- way, the piano and other rhythm pieces take: over, maintaining excitement. Doris at the of Elvis, but peed, tWesgon, sun

I'd Raker Be NM S'a.. . .71 A weeper, and straight country in arrangement and performance. A good one for the inks. (Westport, BMII

IL STS WELLINGTON Buckle. Chah a the Moon 7e

5I -G -5I 1:151 - Country blues is given marine vocal b) the anis. Tho the side bat a country oued,

tenor sas n featured in the rhythmic inurumeswal reprise. Fait chances. ISaaey Brook, ASCAP)

i Lest Si n Somme, to Somebody Elae....7 Weeper- ballad is nicely treated by well mg ton. Country shines and bock -tool piano support the vosnL (Anode, ASCAPI

KENNY GROWN Tema, Menem ad Mom 72

SUNDOWN 100 -weeper, competent- ly performed a slow tempo. Obkcts M 15íe are for dcpaned one. Poignant, frequently poetic lyrics. Should be some maugc In U,, one. IDen, IIMI1

You're Here Teddy W Gea. Tomorrow... .114

Good lob to traditional country able, with repeated retrain. Noe unusual enough, however, to aim wide dia- tnbullen. (Dal, MI)

ROME JOHNSON Tract Dehee Ohm 781

SAGE 110--Old Ted Daffan bit b rnreed in deep bail tones. Fits into ernest rockabdly groove, eepeclalb

artists are L gld In weekly to augment the home talent. Cuesti to date L,n a included Leon Payne, Wetly Fairborn, Nan Castle, Janette Hicks. James O'Gwynn, Peg,, Moreland. Betty Anson, Joe Bill and Cornbread, Linda Brannon. Gary Br) ant and Tony Douglas., It is estimated that some 30,1100' people have wen the show during its first year of existence."

Clamsce 7ahini and His Barnstormers, featuring the Zahini Sisters. have tust begun a series of 26 weekly half - hour Sunday shows oser IS'lSC -TV. Madison, 11'is. Clarence is top c.&. deejay at Station KDTH, Dubuque, la. Lou Emit, country deejay at

Chet Atkins says he has a limited supply of his new RCA Victor release. "Hidden Charm" b.'w "Colonial Ballroom," which he'll send out to jocks requesting a copy. Chet's address is 1525 McCavock Street, Nashville. , Johnnie Basfcs, of "Peach State Jamboree," Swainsboro, Ca., has just waxed "So Much b.,'w' "It's Bowed to Happen" for Decca, with release set for around mid -November... RCA Victor's an Castle, of Cooper, Tex., was in Nashville recently to make a film for the Armed Forces with Hank Snow and His Rainbow Ranch Boys and emcee Charlie Applewhite. Titled "Music Country Style," the flicker will be shown in this country and abroad.

Scoopie Bn,cie and Bob Jennings. of SVLAC, Nash - sille, adsise that they have acquired a piece of Athens Records. Firm's latest release is by Betty and Her Boy Friends. Also waxing for the

with this rear. tappen. IRIa11e ASCAP)

W$d Dedee.... 75 Snappy semi- rocket country item with a slightly different message. Shone warbling Is man's bis range locks will find this attractive. in R, BMII

JEN7(S TFx CARMAN My Broken Heart Want Lee

Me Sop 67 SAGE 25i- Weeper in rendered U the the hill manner. Fine bating .n. eludes country shin. and piata, Possible interest in right region, (Sate a Saari. SESAC)

Doll Creek. _67 Lively insteumental is of the hoe - down t'Pe. It features fancy fiddlin', guitar and banjo. This could alto have territorial appeal. ISap as Sand. SESAC)

FAMOUS LASHASSAI' THE TUMBLEWEED TRIO Fonts Me Nob 67

SOMA 107I-Pretty country ballad is nicely chanted by the anise with husky -tonic beanie including coon. try strings and piano. Side could have tcui)aeal appeal. IHW i Range, 11S111

LW* Miss 1411e5lef....64 Happe sounding novelty. Backing M

in the traditional country syle. RHS, Beth

Tim fulluwine records, she renewd by The aillbuard wnsk staff. sere need 65 or le,v

TTIELSIS LACEiTON: t Numa NM/ Two Empty Chalan-M-G-SI 12367

THE DENHAMS: I'. So Lowly 'Ora, Baby Cry-Note 10,009

TIM DINKINS: Carla' rafpkl, -It's AO In LOsO K -Fable 191

JERRY DYKES: Deep NUM. Sly Heart. My Empty Heart- -Cawo 1001

BENNIE HESS: I'. Se la Less WIIM Son, Veer Sie.ory -Pearl 711

A PAIR OF PAULSi Twee of a KW 1.r Heart 4 Si; How-Co-Op l50.1

THE ROMETTA SISTERS: l'. Falling ln Love Wide You linger Awhile With Mr- Sundown :cil

label is Andy Wilson, Or- land.. Fla., deejay.... Fred Maddox. of the Maddox Brothers and Rote, says that derja. s who (,riled to receive a copy of his record, "Let Me Love 'Lou" b/w "Stop Your SS'histling, Wolf," may obtain a copy by writing to him at 20035 East Gladstone, Covilu, Calif... Dick Car- son, with Lee Webb and the West Virginia Boy s, has just concluded a fortnight's tour tbna West Virginia, Tennessee and Virginia. In addition to his entertaining, Carson is handling the personal management on Lee SS'ebb and Cowboy Doc Stuart,

Fred Maddox plims to op-it his new Mozart Club on Valley Bout* van', between Puente and Pomo,ta, Calif., around November 15. He will handle the bookings for the club, while continuing as entertainer at the Copa Club, Pomona, where he has been the list 30 months. . . . Cathie Taylor, 12- year-old vocalist of Morgan Hill, Calif., has been given her own morning radio show, 8:45 -9, over KPER, Gilroy, Calif. . . Jack Tucker, heara on the Bel -Aire label, has left California with his family to settle in Kansas City, Mo., where he plans to organize a band to play tite Midwest. .

Dick Miller is appearing with his own SS'estern swing band at the Empire Ballroom, Pomona, Calif. Tommy Duncan splits the 1oCSI chores with Miller.

Dick Curliss, Bangor, Me., recent winner on the Arthur Godfrey "Talent Scouts" TV- er, is making a string of personals and TN' appearances.

, Lee Rose did a guest shot with Smiley Bumette when the latter played the Overton Theater, Overton, Tex., recently, . Chet Atkins hopped into New York last week to appear on Dare Car - row'ay's "T o d a y" R'ednes-

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130 THE BILLBOARD

OUTDOOR Co.n,nunlcatlonr to 188 W. Randolph Si. , Chicago 1, ln.

Finalize Plans For PNE Fun Zone

Construction on Amusement Park To Begin in Dec.; Includes Coaster

VANCOUVER, B. C.- Actual construction work will get under way here soon on the permanent midway zone at the Pacific Na- tional Exhibition, which will be operated during tho fair and the off season by the Burrard Amuse- ment Company. Principals in the amusement firm are C P. (Jerry) Mackey. president; Bob Bollinger, vice -president, and Denver Burten- shaw, secretary.

The fun zone will occupy ap -' proximately nino acres adjoining the new stadium. Work on a new 70 -foot high Roller Coaster is

scheduled to start early in Decem- ber. with construction scheduled for completion in time for next year's centennial fair. August 18- September 1. Also scheduled to be built is a new Scooter budding and 380 feet of permanent concessions. Current plans are to operate eight major and six kid rides during the season and to auigment them with additional rides, shows and concessions during the ennuis! fair.

The Burrard firm purchased all the permanent rides and equipment located on the old Happvland Amusement Park and they have been junked. The area thus vacated will be tainted Into a parking lot. A grassy picnic area will be established on the grounds which, during the fair. will be utilized as a KiddieLind. Picnic promotions are

being planned during the stunmer, and a staff will be Formed to handle this type of business.

All Three Veterans All three officials of the Rurrard

firm have been in the outdoor business for many years. Mackey is one of the top concessionaires on the coast. having operated at the PNE for the past 25 years. He also had stores at Jantren Reach, Portland, Ore., for 18 years.

Bollinger eras operations in many places and is credited with owning upward of 50 riding devices. He owns Oaks Amusement Pails, Port- land. Ore., along with a skating rink and radio station in that city. in addition, he owns a second park In Tacoma. Wash., and has a roller rink and permanent rides at the Puyallup, VVash., fair. For the past 10 years. Bollinger has also operated ride. at the PNE.

For many yeah, Burtenshaw has had eat- and -drink concessions at amusement centers along the coast. For the past 10 years, be operated the big cafeteria at the PNE, along with close to 20 other food eon - cessions Oil the gerunds..

Jerry Crawshaw, owner of Royal Canadian Shows, will assist the trio here, and Walker Leroy. veteran operator ruf rides far Bonnieer,

(Continued on pa,;: I I ti

FAIR SHOW DATED?

TV or Not TV? Talent Men Vie Over Revues

NEW YORK - Two Eastern grandstand simw- producing offices List week offered resistance to stressing name TV talent as a solution to Fair grandstand attendance problems. An exponent of the name acts is CAC-Hamid, Inc.. which would spot the featured talent in Its traditional revues (The Bill- board, October 281.

CAC- Hamids George Hamid Sr.. in discussing

traditional' tee. which, he ;aid, is not dated.

What is required. producer Beam noted, is combination of 'all the physical aspects of the modern theater -good scenery, lighting. props. music. dancing. singing and acts. plus an idea." Few TV stars have the appeal to draw well at


Hamid, Union

Meet Again

On Aquashow NEW YORK -Plans are still

alive to have an aquashow at the Flushing Meadows amphitheater next summer us a George Hamid production. There was to be a show List summer, but union- manage- ment disputes stalled the opening to where the show had to be called off.

Hamid said List week that Com- missioner Robert Moses.and he are still In agreement that a water show should be offered at the locution by timid. Discussions with the unions involved are scheduled for this week, with the Humid office reportedly hopeful for an agreement.

Tho amphitheater was idle all summer. If the situation continues for another year, It was brought out, it will be difficult in the future to re-establish the location as a show place.

Ted Rosequist

To Supervise

Calif. Plant SACRAMENTO, Calif-The-n.

dore Rosequist, assistant manager of the California State Fair and Exposition for almost II years. has been named coordinator of the new fair planning and Ed L. Paine. exhibit supervisor for 11 years, named to succeed him. Dudley T. Fortin, fair manager, said.

Bosequist's appointment was made at a fair board meeting rievoted to the development of the new I d35acre State Fair site. in fuis new capacity. Rosequist will direct the development of the master plan and concept. Alvin F. Careth. fair board president, said that the directors desire to have the preparation and planning for the new site move ahead as rapidly as `{possible.

The board also approved a letter to Governor Goodwin J.


NOVEMBER 11, 1951

Arizona State Fair Lags Behind 1956

Opening Day Rain Creates Loss; One Grandstand Show Washed Out

PHOENIX-The Arizona State Fair thru Monday (4), third of the 10-clay run. pulled a total attend -. anceyf 54,735 which trailed the same period a year ago by 12.150.

The fair opened Saturday (2), deviating for the first time horn its Friday debut. The day -later start was set to include Armistice Day on Monday (11).

The loss in attendance was caused by rain that fell twice during the opening day. The first shower came shortly after 1 p.m. and concluded the afternoon show featuring Marty Robbins. local recording star; the Oak Ridge Quartet, and the Glaser Brothers, instrumental` and vocal trio. The second show at 4 pan. was only. half over when rain forced tie fairgoers in the outdoor theater to flee for cover.

Featured on this segment of free e.ntertaiumcnt were Low, Hite and Stanley; Royal Rockets, roller skaters; Denver Harmons Chimps worked by Mary and Cliff Henry; Nimble -Aires. trampoline; Emer- ieao the Cloven and Lynne; Smetonas, perch; Carmelita Troup unicycle; tayletta and her high art; and Lenny Cale. emsee. Music was by Jerre (:amma -k and his orchestra featuring Frank (Pancho) Roche on drums.

For the second year, the fair

was directed by George N. C pal. man as executive secretary. fl,'ph Watkins Jr.. assistant secretary, was in charge of 011:1-

cessions and commercial replacing Harvey Johnson, handled the departments in 1

Commercial exhibitors showedln the permanent buiilding. An 30 by 280 big top. installed by Pin American Amusement Corporntán with Frank Chiccarelli in ch was used for the "Merchan Mart," in which cancessio were permitted to make saler

The annual press part during the afternoon ing day. A special the administrative of grandstand was reserved press with Frank Pipiton concessionaire, serving bu

Harrald Harper' was in of public relations; Ken handled special events for consecutive year, and Ph was in charge of the "Miss contest.

Siebrand Bros.' Circus nival was on the midway second consecutive year. line -up featured 29 rid P. W. and 1L W. Siebrand ing an Allan Herschel] floll ride. There were 10 shows on the lot and they included Pete Ki Side Show and Tom (Fn Hughes Dillioger crime car.

'THE CIRCUS PHOTOG'

Harry Atwell Dies; Photos Trace 50 Circus Seasons

SARASOTA. Fla. - Harry A. Atwell, 78. circus photographer. died here early Tuesday (Novem- ber 5).

For nearly 50 years Atwell was known on every circus in the country. His photographs were used by most press agents to ppub- licize. circuses. His pictures illustrated circus programs, route books and promotion pieces. Atwell pho- and many other shows. tos are found in virtually all books tiring. he operated in Chi

For five years lie was

of circus history or biography. He also was active in photograp'eog other branches of show bnsine s

Once he was official replier for Bungling Bros: and he did most of the pho for the American Circus thon. In Liter seasons he for Ringling- Bamum. Col

Iris particular EXPANSION PLANS philosophy, drew reactions as sharp as throe of a few years ago when Al Martin, Boston booker, rame out in The Billboard for free grand -

stand shows. Hamid at that time wan a strong dissenter. but the free shows have since- taken a firm hold. especially in the East.

The disparity of viewpoints pre- sages long and healthy talks on the outdoor talent business at the upcoming Chicago meetings. Parties to the current discussion are all vocally adept in supporting their theses.

Hamid's feeling is that the hest from television should be proferred to grandstand audiences. Big nacres from TV and the record industry are needed to augment the revue shows, he claims, which by themselves urn no longer come up with the desired audiences,

Alexander, Beans Dissent Both the Willard Alexander and

Ward Beam offices have reacted with alternate suggestions. but in typical booking fashion have with- held part of their strategy. Alex- ander cange forward with emphasis on superior costuming and quality of dancing girls, and the use of one outstanding set rather chum several background changes. Beam spoke up for improvements in the

State Fair of Texas Sets Plans For New Coliseum, Trade Building

DALLAS - Two napar structures for State Fair Park here have been projected for consterution in the near future.

They are a Livestock Coliseum for which city bonds already have been voted. and a World Trade Budding which would be used for yeat -round exhibition of foreign and domestic products.

The Livestock Coliseum is being pushed by a committee made up of representetives of the State Fair of Texas, the City of Dallas and the Dallas Park Department.

Some $2,000,000 voted as part of a bond issue In 1945 is available for construction of the coliseum, which would be used for horse shows, rodeos, circuses and similar everts as well as for livestock events during the State Fair.

The coliseum would be the last of five public buildings envisioned in the City's 1945 capital improve-

anent bond program. The other four -the Dallas Memorial Audi- torium, a new airport terminal, a

public library and the new city hall -have already been completed.

In 1951. the city spent 348,700 of the original bond money for architects' plans and specifications.

To Rework Plans R. L. Thornton Sr., mayor of

Dallas and president of the State Fair, said that the plans would be reworked to bring them up to date in the light of new developments in coliseum deli tau. Ile said the city hoped to build one big enough and still keep within the financial limits.

It was believed the livestock coliseum might he built in time for the 1959 State Fair of Texas. Livestock events at the fair now are presented in a livestock judging pavilion, built in 1951, and in several smaller arenas.

Plans for the proposed World

Trade Building were discussed and approved by the fair's board of directors at its regular post -fair meeting N'cdnesday (6).

Target date for completion of the building would be the Diamond Jubilee State Fair of 1960, the fairs 75th anniversary year.

The building would be a major new structure on the fairgrounds and would cost in the neighbor- hood of $2,500,000 to $3,000,000.

"The World Trade Building will be unique in function," Thornton said. "There is nothing quite like it

anywhere else in the country. "It will provide exhibit space for

foreign and domestic manufacturers and foreign governments to show their wares on a year -round basis and will he a .wonderful at-

traction for the State Fair itself each October." Thornton said.

Exhibits Only Tite building would be used

(Ctuntinoeti on page 133)

official photographer for it cago Opera Company. many photographs for le companies in Chicago. legit interests overlapped supplied prints of his Buf \Vild West photos for t1ÿ

agent of "Annie Cet Your G

Press Agents Gather At well's camera also forme.

carnivals. showboats. the Celery of Progress, whale slows nad

every other type of show that carne into range.

Each suinter the press agrees

came to his studio to order special

and stock photos for their cowls seasons. Often several agents

would be on hand at the same

time, and his office became a

meeting place for show people.

Each summer, while the press

agents were handing Atwell photos

to editors in every city of the Lad. Atwell was visiting more shows for photographing acts, personnel rad equipment. He was in wild animal

arenas with leading trainers foc

animal close -ups. He climbed rig-

ging and posed elephants to get the pictures by which the cimes

was publicized for more than 40 years. )a

Atwell pictures still are in use I\ by circus press agents. A riunii

(Continued on gaga Ne.1y4

1 www.americanradiohistory.com


NOVEMBER 11, 1957 THE BILLBOARD GENERAL OUTDOOR 131

Miami Tent Theater' DaII

Plans Dec. Start as Profit \I, \lI -A new trtlt Ihraler,

Estimated kilt mi Musical Circus, is schcdnll to open at Christmas time. It is to be operated by Harry Lishinsky, with Roy Somlyo as

manager and C. W. Chapman as

super rintendcnt. Hie organization has ordered a

121) by 160 -foot theater tent from () Henry Tent ac Awning, Chi-

It will be blue and tangcr- n: ssith elaborate interior decora-

GARBRICK RIDES

MERRY MIXER

42 Foot Wheel FLYING CHAIR

36 Fool Wheel SAUCER SWING

Trailer Haunted Kiddie Rides

GARBRICK MFG. Lewis N. L Lewis A. Carer.

Contre Nall, Penna. Phone: !Maire 4.1405

Roeko -Plan RoIIo -Plane Fly- o -Pta

Ocfopes Midge- oRacer Bulgy the Whole

MERRY -GO- ROUNDS I967 lump. Carousels In T Hendee° Heel - kiddie. 20 tt1 teco -ate, 30 N.; adult 32 fl.: *sea on en,. order

No KIDDIE RIDES Ferris Wheel& Alr are Ride Water Roar Ride

THEM MFG. CO. worth,

OTIAWAY AMUSEMENT COMPANY SINCE 1944 - MANUFACTURERS 'OF MINIATURE TRAINS AND SENSATIONAL NEW

OTTAWAY AMUSEMEN T CO. TORS N ST. FRANCIS. TE salmi

WICHITA. KANSAS

ATOMIC BALLOON GAME New and Exciting Game Easily Built From Plywood.

A Proven Money-Moker Far S Years. Mail $2 Pon Paid Check or Money Order fer Copyright end Blueprint.

MR. JOSEPH KING 2334 First Avenue. New York 35, N. Y.

Phone. EN 9.6010

At 5300,000 DALLAS-Net profit for the

year's operations for the State Fair of Texas has been estimated at $300,000.

The preliminary estimate was made by State Fair, President R. L. Thornton Sr., at a meeting of the fair's board of directors Wednes- day (6). -

The fair's fiscal year runs firm December 31 and the exact amount of 1957 earnings will not be known until that time.

Fair officials expressed satisfaction at the estimate of this year's earnings. .

"In view of the rainy weather during the 1957 fair, a net of $300.000 is certainly extremely gratifying, James H. Stewart, executive vice- president and general manager, declared.

Net profit for 1956 totaled $343,317. However, the 1957 estimate is on a par with the earnings for 1954 and is better than that for 1955.

Attendance at the 1957 fair totaled 2,540,967. This was 131, - 286 less than last year's record - breaker which drew 2.672,253.

It rained on four days during the 16-day fair, and one of the rainiest days was the middle Sunday - traditionally one of the fair's biggest for both attendance and money.

The fair board voted approval of Cotton Bosvi bond payments' of principal and interest tot -ling $61,- 810. This prepays the stadium bands to January 1, 1966, and leaves only $532,500 still outstanding of the original $1.200,000 bond issue,

Reject Cleveland Auditorium Bonds

CLEVELAND -- Voters here 'rejected a proposed bond issue that would have financed 'a 815,000,- 000 civic center which was to have included a convention hall. They also rejected a $1,000,000 bond issue for a new zoo.

Herb Dotten More Attraction Dollars

OTIIER FAIRS might well take a lesson from the experiences of the Ohio State Fair at Columbus In scheduling their grandstand

attractions. As at scores of other fairs, the traditional afternoon attraction,

year In and out. for most of the mn at ()Ambits, has been harness racing. Unfortunately, the hay- burners proved to be something less

-than a good crowd- puller. Eversthne the question seas raised about cutting them out a great

hue and cry was in the making by the articulate harness horse racing devotees, many of them in positions of no small influence.

All of which led to another question at Columbus: "lfow to have harness horse races and still do satisfactory afternoon businessr

Bob Jones, the fair manager, solved it -and with resounding success -by scheduling two attractions an afternoon.

First, he adsslnced the start of harness horse racing to 1 p.m. Then, working with Eldred Stacey of Music Corporation, he set

a 4:30 starting time for performances by Ernie Ford, who also was in for 8:30 p.m. shows.

The harness horse races, which started at 1 -p.m., drew as well as when they begin in mid-afternoon. And the 4:30 pan. Ernie Ford show enjoyed thumping business- business which was almost as good as the whopping business Ford did at night.

On one of the four days Ford gave two performances. The 4:30 p.m. show actually outgrossed the 8:30 p.in. performance, the gross being $8,525 and $8,213, respectively.

On the other days when Ford was in for two shows, the difference in the grosses was extremely small, $6,978 s;s. $6,993, and $8,186 vs. $8,580.

The Ohio fair charted a new approach for itself on Sunday, always one of its big days. Instead of staging two shows by Ford, it presented three by the '1-V star, with these timed to start at 1:30 pan., .1:30 p.m. and 8:30 p.m.

Early Show Gets Top Money Aqd gross -wise, the shows finished ht that order, with the 1:30

p.m. show grossing $11,488, the 4:30 performance $9,654 and the 8:30 performance $8,434.

What conclusions were drawn at Columbus from this? 1. A 4:30 p.in. show is timed ideally for those fairgoers who want

to see a talent.show (as contrasted with a track attraction) but won't wait around until darkness sets in for the traditional starting time of a grandstand talent show.

2. Many parents won't keep their children up to see a night grandstand show. By the time their youngsters spend a few hours on the grounds and after having been active all day, the moppets are tired by 8 p.m. Moreover, in the case of fairgoers from some distance, there still remains the long drive home.

3. A late afternoon show is perfect for many who knock off work early.... and in some areas, such as Columbus, many plants shutter at 4 p.m., giving employees ample time to get to the fair in time for a 4:30 p.m. show.

4. Sunday's big crowds thin quickly at night. The way to get them into the grandstand on a big day is by putting on two afternoon shows. And Sunday crowds come early. By 1:30 p.m. the attendance is at its peak, an ideal time for the first show.

From reports coining in we gather that many fairs are considcrin ads ancing the starting time of their night shows. Some already hasi advanced their starting times to 7:30 p.m., a few to 7 p.m.

The early starting time doesn't help shows that rely heavily on artificial lighting. But they do get bigger crowds. And they break while thereïs still time for the grandstand patrons to have a good fling on the midway.

50 Nations Take Part In Brussels '58 Fair

Continued from page I

100 cranes, 200 trucks and 200 cement -mixers. Their miss i o n: !mild a city of splendor by April 17,

The Exhibition will portray the world's diversity, future and dan- gers tint a potpliurri of scientific and cultural exhibits. But it will also strive mightily to entertain its guests.

A 17 -acre amusement park under the direction of Prince R. de Croy - Roeulx and the concession firm of Sobera, which he heads, will aim to match in amusement wnat the more academic exhibits offer in mental stimulation.

Divers, Dancers, Diners Sam Snyder's "Water Follies," a

Boston import combining top swim- mers and divers with stars of the stage, will perform in a 5,000 -seat aquatic stadium.

Polynesian girls will dance in a

Hawnüan Village. Two German bands will play in a Bavarian beer garden fit to hold 4,000 men, women and beer steins. Two gon- dolas carrying 52 passengers will climb spirally up a Grand Tower 300 feet high. A large restaurant, the Route -Vienna, will offer Italian

dishes on one floor, Viennese cui- sine and variety show upstairs. A circular auditorium will treat hundreds of viewers to an illuminated fountain, bubbling and gushing to music.

Among the rides: the Flying Cars, which race while spinning thru a metal cylinder; the Wilde Maus of Hanover, a three -floor autodrome; the Submarine ride, fe taring two- seater subs driven thin ,10 feet, of water; the Big Dipper, a rosi then half a mile of structures representing Manhattan skyscrapers; the Alpine Monorail, smoothly soaring ver a twisting! rim of man -mare mountains, and' the Swan Ride, gliding patrons thru a land of dreams. -

The Exhibition brings together in one ¿place for a relatively brief period, many of the wonderful works of man. And,yet, the spirit of the Exhibition recognizes that man is not yet master of the machine he has invented. It strives, thru tremendous spectacle, to shape a realization of the inter- dependence of nations and the need for material and spiritual exchanges between peoples.

The biggest profitS

Cone

fYÓm

the best

rides

MERRY -GO -ROUND MINIATURE TRAINS BOATS AUTO PORTABLE ROLLER

COASTER SKY FIGHTER TANK HORSE AND BUGGY JOLLY CATER-

PILLAR HELICOPTER ROADWAY RIDE RODEO TWISTER 18 -CAR CAT

RECORD PLAYER RECORDS TAPES RIDE TIMERS CANVAS

ALLAN HERSCHELL CO., INC. LOT. Isla

NORTH TONAWANDA, N. Y.

"THE WORLD'S LARGEST MANUFACTURER OF AMUSEMENT RIDES"

NEW MIDWAY ATTRACTIONS!

CRAZY HOUSE

THE

SPIPIAROO Sensational nii clot' rs mace 00x4_, cires loba lure a total

operate. ells r

48, requires only ont men Id imitable

This tinge Clark portable itahle roe entre park carnival Intl oalfon.op. Write today [or oomDlet Inforinalfoo.

This new modern Tun House has a completo set of tricks and a beautiful neon- trimmed front. Reguoes a space 50 N long and 11 ft. deep. over all height 20 ft. This device Is a beg money maker and will gross as much n the average Oa, Ide. Write 10day for full details and photo

King Amusement nc. B ° =' °" Co., / Mt. Clemens, Mich.

BUY A "NATIONAL" RIDE -WATCH YOUR PROFITS SOAR

Rides built by Notional over 40 years ogo ore still in operation and considered too good to replace.

National Is Famous for .. .

* Complete Kiddielande * Century Flyer

Iklimatur Train) * Trackless Train

INo Rails Needed) Comet Jr.

(Roller Coasters * Kiddie Buggy Ride rip -Horse De Lure, * The Pony Trot 110 or 20 Pones/

* Kiddie Ferris Wheel IFo, Safety and Prolitsl

* Streamlined C Cars ICustom Built for Your CoasterI

* Funhouses IDeslgned far Big Profits/

* Mirror Mazes IA,, Old Favorite)

* Laughing Mirrors Require Litre Space/ * Old Mills 6 Mill Chufes

Write for Descriptive Circulars

NATIONAL AMUSEMENT DEVICE CO. Phon MElrose 2606 DAYTON 7, OHIO



132 GENERAL OUTDOOR

Sand dar .mp1.. tnleNmotlen .e Awe. ridar, new I Also Adun F.I. or Wh..Iti and Csoirploner, Troll., Mount. Xtddt. Auer, lido. Arent let fighter. and Stdd1. Ch°Irplone

(llllllll II:IIIIIflIN III II III! IIIiII U'If II,Ii'Illa'' SMITH 8 SMITH, Inc. SPRINGVILLE. NEW YORK

Feature, TT-A, WHIRL features

for 1957 for ures

FLUORESCENT LIGHTING Colorful Plostis

Signs 111

Fiberglas Car Tops

for lit ra vre and PerHeulert, Wri,e, Wire er Phon. P. 0. Bes 306 honet 1-6362 SHINER MFG. (O. "rib"'

1. MINIATURE ''m TRAINS â I, I _) ¡¡y S models wtlh I,I w' (opaciNr.hom

el 111/1111116' Id children , _ 1o230adu1'

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THI BILLBOARD NOVEMBER 11, 19/7 -5 i10I YYeeRIJ., A. D. Reed, Ar.g4 kleJ.aeestbse. Auer Re.d, J.mrr t

Letter List MrY 1' Yoe Mid RnMn 1 YrK,nr.. arm w. tlswl N- .:Y, M,un. {n. W IIII.m robs Aapn. P.. t Markle. A.

W Rohrn. .Butts a eta Liters and pack.. eddy. ud to persona to mare of The Billboard wltl M roman. Rot. Row. C. It raw ado... to this list tare timer only. Et nos an biarinR mall addrwed to you to Yana. Wm Ror11. w..:.r J

foi out loot tot your name Iï,ACH le to loe e[ttra Tlla BlLtewrd worn It le held. Clnntnnatl, New York, Chicago of et. (.Dole. To w gamins Jert C. Salylr.o. Jots \ Hood le following week's Inu., mall must nob New York, Chicago or et. Lola by Ma`rañ'

Care S(ra ttmdmsy.rsoaMker Wednesday morning or Cincinnati °Him by Thursday morning, Wnas( Aelelob lead Cs74.W w

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lewaltar. Ha fir. gbwtWer,

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MAIL ON HAND AT CINCINNATI OFFICI

2160 Pattareon St.

Cincinnati 22, O.

Alban, Dlek All.e. Re[

YergerL. SU Allen, Goo. Aren, Keer..lb AJI.e. R. a

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Braan.mae, iurerN tot.. Harrt Heon, Heleo YJrHaaltlL, Ant L Dernep, Jewa H.nter. A. ft YeALoter, Tate Yrl Rer Dodson. Luallle Heae. Y. c. rrcerteY. Alrina Aar pomrr, Clra. Hlnn. t.n YeCtoaa. Vrge v fkenal., CqqappapN Hlnttmae, Doet.11 YKq Bin ICogrM*W BBanra) Donato rnnk Moe) YKU, Samuel Yea Iry O. DoiN, Hrun 71,11, John Antheey Ardea Brll K. . Yaur:n Hnean, Orr1IN YeC.ary, Yo. (Continued Ort

;5;Í,:'%a.;r%;° h .7..y ,rt y.ÿ :' .

-? (' l'' j.ry i ' ' ,j1E- f : ;

and Champion Advertising Medium for Reaching the

Entire Outdoor Amusement Industry

PARKS KIDDIELANDS CARNIVALS

FAIRS CIRCUSES RINKS AUD -AREN

OUTDOOR RECREATION (ENTERS

The Billboard's

OUTDOOR CONVENTION

SPECIAL Dated November 25

1 TIMELINESS ... Diatributod Ney, TS, thi. Spacial will

roots tkor.ondr of your pre. pear bolero Ise) I.o. for Cst- <a0o. enabling -you te pr11 rh.m and invi these re ring yew

or th. Shaw.

2. EXTRA DISTRIBUTIOÌI. REEERENCR VALUS .

],000 FREE COPIES el ,h:. 3.

The emportant Editer:d

Spatial will be distributed Vane coat. of Ibis SprO.l assures you

The Rsllboard'. Beech or the Con reed., will keep h bog .hm .'tien to °Rein deliver your sMa pvbf coast .. N nod h .. ta

mn.ag while your prerp.d. ore Afer to SING IN RUT

FROM TISI

yi looking AND bung.

Ad Deadline ... Tuesday, Nov. 19

Reserve Your Space TODAY!. CINCINNATI 21, OHIO NEW YORK 31, N. Y. (HICA60 I, ILL ST. LOUIS 1, MO. HOUYWOOD 28, CALIF

2160 Patterson

DUnbee 1 64501 1564

Plata 7 2800 t8 (Enhal 6 9818 SI Ufa hro111)I OJIl1

1520 North Goya WWd 9 -5531R

it..

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NOVEMBER 11, 1957 THE BILLBOARD GENERAL OUTDOOR 133

N. Y. Votes Bingo For Local Option

NEW YORK-- Le,alizcd hinco seas appioved overwhelmingly for New York State at Tnesday's (5)

It election, but while ¿he decision

' promises a boon to equipment sup- pliers, it does not bode well for the State's professional operators. PaE-

temed alter the New Jersey can - crept, the bingo provisions will doubtless force many veteran .bingo rue. nllt of the State. .

! As in New Jersey", all the State's communities now ihave the pourer l.7 conduct local referendums on

(atinert they will nemtit bingo within their jurisdictions. The State has 62 cities and about 1.500 towns and villages.

Before the local decisions are made. a nine-man arnnnresion will

, be named by Governor Harritnan ,raid ftOrmehtte rides and regulations.

and to have general <nnervisory .eraotrol over roncluet of bingo. So that while communities have the right to au,horizr the games. they must he played under dehinite rc- strictinns.

Tight Control Seen

As in New lersey. the New York regulations 'sill prlivide that only fraternal. religious. ch:'Maisie or other l,on- profit benevolent groups conduct the games. in applsinu for jstvgo licenses they must dotait' the organizational name, list of of firers. game location. expenses involved and uses to he made of the revenue.. This statement of intent may have to be followed with an accounting. showing the breakdown of proceeds. It makes it extremely rough on th professional

laisp operator. n New Jersey, the law suas

tested in 1954 by a voluetetr fire

company sponsoring a earl States legalized games of

chance contmistión p r o nn p t 1 y

snapped up the sponsors bingo li-

crusse for violating the law. Bingo has been illegal in Nevi

York, butt was widely played as

public officials chase not to enforce the laws. In 195-1 a deputy chief police inspector. Louis Goldberg, ',relight the issue to a head by making many raids on churches and synagogues. The games dimin- ished then. but have lately made a

comeback as an aílspices fund -rais ing methl>ll. By and large. Protes. tant circles have randomly(' the games as sinful while Roman Cath- olic 'huches, which have counted ou the bingo revenue to support Parochial schools, have supported them.

Auspices Gave Support Support for bingo also came

from other potential sponsors, in eluding the State .American Legion. Veterans of foreign Wars and vol- unteer firemen's groups. It was last Februars' when the Legislature approved the amendment which alupeared on last wee'k's ballot Snonsoring the amendment in lhey

Legislature were State Sen. AValtol McGahan and Acsembhmlan An- thony Savarese4r., both of Qneens in New York City.

Chances no(v nee that legal bingo will be played in New York nest spring. It is official January 1.

but enabling legislation rerpnires that the governor name his commission. effective March I. It sill be shortly after the group sets

down the regulations drat communities still decide whether to permit the games.

Arena Recap Country Music Show Plays Ohio Arenas

SPRINGFIELD. O. - Recent stands for the Phillip 'Morris Coun- try Music Show dunce bu-rus Mme A usury: Dayton Memorial i-luth I :olrunuluns Veterans u--Irnunial Buildiuu Toledo Spôrls Arena;

plc. The presentation featured a

special hi -fi system, carried by. the Waring - group to "envelop" the audience. Hi -Fi got still snore attention as Wilber Sehblle staged Lincoln's first "Hi -Fi Show " -last week.

and Springfield, O., Memorial (fall. Sioux City Proposes - New Cultural Center

St. Louis Rodeo SIOUX ( ;ii5. la. -A $5,000. Returns. to Arena 000 s ;mphnrty hall and cultural

5T. LOUIS -The aumrd Fire- center has been proposed by lie urn's Rodeo,. November 5.10. that city. had played in an open -air stadium

Texas Towns Talk since 1947, was back in the St. Ten !l Town Dollars Loins :Arena this ilote. Gene Autry

GRAND PRAIRIE, Tx. e - A and Annie- Oaklev were included in 110,0(!0,000 sports center. Tu s. to be the Torn Packs production. 1M 4.1.e 'located between 'Arlington and

University of Illinois Grand Prairie, has been proposed. óúilds Band Building Greensboro CHANIPA1GN. 111.-An -$370, - On Proposed Coliseum 300 300 building, for the use of the. GREENSBORO, N. C. - The sniversily band, has been built on' R >,ur Memorial Coliseum Commis. le University of Illinois c:mupns' sion has announced that bids will

be accepted fok thoconstruction of the proposed coliseum. Estimated cost of construction is $4,000,000.

' nantie City Pays Toward Hall Deficit

.ATLANTIC CITY, N. J. -Tho City Commission made an appna isolation of $75,011!1 to the Conven- tion Hal' as part of the $ 150,000 fund paid by the city to help make ap the operating deficit for the hall.

Las Vegas Receives Convention Hall Bid

LAS VEGAS, Nev, -A loww bid sf $3,215,231 has been received, lorthe construction of the cmtven- tiun renter, by the Clark County Fait and Recreation Board here.

Lincoln Events Ilit ßY-Flu; Hi -Fi Clicks

LINCOLN, Neb -111e attend- ante at the Auditorium, for "Tho aivahÿ and The Black Watch M1Gmettal Band, uas hit by flu. '7llI -1,i Holiday," a Fred Warring Irodttdiai, drew about 3,000 peo-

Utica, N.Y., Ready To Take Arena Bids

UTICA, N. Y. - The city has announced that bids will be accepted for the construction of the proposed municipal auditorium and sports arena. The construction estimate for the project is $3,000.000.

Pryor, Okla Plans New Auditorium

PRYOR, Okla. - A $350,000 auditorium is planned here.

Detroit Takes Action On More Civic Center

DETROIT -- Bids have been taken by the Civic Center Commis- sion. for the construction of an Exhibit building, Parking garage, Convention hall, and other phases of construction involved for the Civic Center building project.

ARENAS & AUDITORIUMS

Oakland Auditorium Hosts Teachers on B -E Day Tour

. By TOM PARFI\5uON -

SEVERAL auditoriums and arenas are included on tours that are arranged for students, tourists or ronvcntion groups in

their cities. Details of how the buildings arc presented as points of interest for sightseers always have attracted notice of other managers, who in turn arrange to bring visitors to their facilities.

Now 1.indsley C. Lueddekc', director nL the Auditoriums and Exposition Balding, Oakland, Calif., follhus thrn -with n similar plan linked with the Oakland Chamber of Couunerce schedule for Business- Education Day.

B -E Days and such variation as Bnsiuess-rtdustry- Educ.su -r Day or Business -Agriculture -Education Day :Ire scheduled I.. many Chambers of Commerce thruout the country. The v, .t plan has been used for about 10 yen's, and the United u 11. Chamber of Commerce currently is completing n shuiy of hos, many Hiles operate such n day.

IN GENERAL, THE PLAN calls for bminess enterprises ill the city to tell their story to the city's school teachers. Each participating business organization is host to a group of teaelwrs The business executives greet ire groups, the teachers then are conducted on a tour of the store. office or factory, and esn:dly there is a program of some type in wiuicr the visitors are filled

''s Ott lion with

the the ub su l ps operates, how it futre s Iivancialle, how it

This year Lueri-deke asked the Chamber of Commerce if the t),Il,l:uul Auditorium could participate. and on October 2.3 the Auditorium was host to the drama and st ageerldt teachers from the Oakland high schools and junior college.

The group arrived at 10 a.m. and heard an introdustot-u discussion about the Auditorium. The,. made a two -hoar conducted tour that included backstage areun, scenery and props storage areas, and the main hall, as well as points incnhrd acith the bnildiñg x current renovation program.

THEN CAME A PERIOD for questions, and the teachçls queried the management about productions,-rentals, concessions and more. The event wound up with a luncheon attended also by members of the board of education and city council.

I-ucddckc believes the program was successful in presenting not only the operational story of the Auditorium but also in implanting an idea of the practical working side of a theater and arena.

Even before the group left, two of the teachers had inquired about arranging for similar tours by their drama classes. This may lulls to be the first of a series of touts by such dances.

It may also be the answer for other ,vena- auditorium managers who arm looking into possible tour arrangements.

Expansion Plans Continued front ago 130

strictly for exhibition, and no for sales or -market purposes. There would be no offices or facilities for trade. and the building will not be designed for use as an international mart as is the ease with somewhat similar facilities in other cities, such as the International Honor in \. -.t

Orleans. Thornton said The fair's increasing auti- iln ,

flue area of foreign exhibit,, plified by the extremely se, ,,,,ieml lotenwtonal Center at the fail, have created a definite demand for ste-lu a building. Thornton added.

ile pointed out that the Inter national Center, first established at the fair in 1955 and located in the Gomm! Exhibits Building, has ex [sanded each year. During the 1957 fair, 12 foreign governments had exhibits, plus a number of foreign iolp otters. Exhibits have

Mearly become more elaborate and

ove occupied more and more space. -

There were piouenunental exhib its at this year s fair by Belgium, Egypt, Finland, Germany, Great Britain, Guatemala, IDulyy, Japan, Korea, Sweden, Switzerland and Vene)atela.

Tentative plans envision a two- story structure utilizing large glass wall areas in functional design. The building would have year round air conditioning and escala- tors to carry visitors between the two floors,

The structure Is projected for a total of roughly 87,100 square feet of floor space ott the two floors, which would make it one of the fairgrounds' largest exhibition stalls, second in size only to the General Exhibits Building with 94,000 square feet of exhibit spare.

HIGH PROFITS FREEZER -FRESH PRODUCTS

a

sed.b with parity up

t. 700 ,erv- Ines per hour.

. "- *Re ryt,ltnit .ttdrdl * lone, NNri.ettl * M.Irtc:n N.d..1 t.nnn..ryl * H...y.d.ry ,w,tnttienl

Wrte the Nod. of the E.. jar /,e. rnfonnor,a,

GENERAL EQUIPMENT SALES. INC. oll wpiun Or,.e. Ia1,Ml011, t. Ia1Haa

POPCORN Equipment I.

SSupplies,

e .t. 11 at.

522.00 $29.50

FRENCH WAFFII MOLDS

dAral. $1.15 i: QId7aÿ .loch

.r ror rh.mset..f rM hrr nour. .^ ce1 luminum molds l. <ommlorrl.l

round' sltslded or .cIl.petl thpe E.Ch m.ld com.r.r wirh wooden nand. nd ro.mule..

tt

II

Concession Supply Co. 71. SEC. .0 T01.100 13 OHIO

Shooting Galleries And su001,m for tw,r,n and Wesrere TVOe Csllerms WrHe lot new eatalOtt

B. W. TERPENiNG 157 -119 Marine St. Ocean Perk. Calrt

HOTEL BELVEDERE 319 WEST 48TH ST.

SPECIAL

THEATRICAL RATES

$24.50 Week g Up

NEW YORK, N. Y.

Modern 17 -story Fireproof Hotel, large One Room Studio Apartments, Kitch- enette, Private Both and Shower. Full Hotel Servie.

Call Circle 6 -9100.

RETRACTABLE WHEEL

CONCESSION TRAILERS A aulldine on the Medway -a Tralles or the NIRhw.y. Works ors of C. Battes. Push Button Control.

SCHANTZ and SONS P. O. He 154 Harine, Ili

Asailable for 1958 Season WORLD'S 11115'1 T111@I.\' eF SPF.CTACIi. 'UR 1A1111311

AVIhenllc

ATOM BOMBED AUTOMOBILES Used In U. S. Govt. TH el Yuce Fl.tf, N.Y.

With Blowup. Of 0eocl81 Oameee .port nd OH.Int Manneeulne. JOHN ARTHUR EXHIBITIONS, INC.

710 FIFTH AV... NEW YORK PHON[: / 6-7.

ADVERTISING IN THE lalaoaeo SINCE 1904

CASH WITH ORDER PRICES 1011 S15.í0 ADDITIONAL Mfrs SAME ORD:s, t7 W Abo.. paces r.,r n. «nr,tn dr - I'''''7!: .ci* ord.ng load cula loll SCOt nor chanpe of c odor only. ,td t= 00. htwl bossua mull. it 01 10.000 ts'ers of .00..0 cala

STOC K TICK[T1 I ROLL 11.7 [ACM AOMIWNAI Rae Sue MOAT foc l. sat

WELDON, WILLIAMS & LICK ROOT SKIM

A*KANMs.e,..,w, ".w..



134 GENERAL OUTDOOR THE BILLBOARD

IfvPFlrin/ Supo., Show C.v. for over w lor Any Nyht or a.n ae

F. Inr 41."7:OWMANf 1411a Well. Her Lew O.. Phone' NA 1.110S

All Aluminum Tant Framer

ANCHOR SUPPLY CO. rVANSVILLE. INDIAN

follow the

leader N roe went

.ennel nlo- NeF en IM

lenz an hoofer lei the Ihw roer el Showmen wh notara wl an

Arn:v In al otters n1Y Ire IOW

(HARLES A. LENZ ''T h SAewraea' In.uranc MON..

Ia.1 Peu.1h SI.. Nrlh SI. Fslenr/, N.

Phones, laln-1.111,e

MAKE

$200

A DAY

On Cendy

ere..

Our NIW ION h THIN., torte ter In

ELECTRIC (AND1 ROSS MACHINE (0. . o Bee ref Jar Len. S

Naeh,n11., Tenn.

ONE BALL BOTTLES 108.117111-I Ile. Bottle .1.00 er ..1011b-4 Ile. a -Se

» N..rB-t1 ..II I POODLES

26" HEAR

$ 20.00 ri ,r r e

30' BEAR c ;;e,, $25.50 ¡ö ï 111 c

14" SIiTI116 POODLE

S11.15¡ä:î K c

Spn1 en... en Seen. PUee, TrOer Leoe.,a. F.o. VW AIr cMnleto

Into r PLUM Tay. art Concunte nor. CMM,M

Wisconsin Deluxe Co. II. No Ire St M,Iwauke.

SAM SOLOMON 'ehe Showlochs' In,.....e Mar'

5009 N. she.na. Read. CP.., 1.. Ilene.. Phone. LOnbeach 11SSS AN SST{

Carnival Routes Send to

2160 Pslteraon St. Clncinnatl 22, O.

Blue Grass: Í1';11r) Pnl..11.a Fla. (Season coils.)

Capelt Bros.: Coolidge, Ariz. (;ctlin & Wilson: (Fail)- Jackson-

ville. Fla., 14 -23. Crystal Mn. Co.: \Vauchula, Fla. Drew, James H.: (Fair) Vidalia. C.. Cold Medal: warsaw, N. C. Lucky Strike: Ressemer. Al.. Miller. Ralph R.: C'arencro, La. . ,nit. Turner. Rides: (College Park)

Orlando, Fla., 15 -Dec 28. 1msley, Johnny T.: (Fair) Augusta,

(:a 101111tnin Ill.. S. (., I8 -2:1.

Circus Routes

Beatty. Clyde: ]]rckamlviIle. Fla.; 11; Daytona Read, 12; Cainea- ville 13; Leesburg 14, Lakeland Li; Tamps 18; St Petersburg

'17. Davenport, Orrin: Rolston. Tex.,

11.17; )atLsas City, Mo., 18 -23. Henson Bros.: Lexington. Tenn.,

12; Lawrenceburg 1:1; Alandres- ter 14; V. odour 15; Monterey 16; ( ;ai. h. ro 18; Cookeville 19.

Polack Bros - Eastern: Savannah, Ca.. 18-19; Augusta 22.11; Or- lando, Fla., 25 26. far Lionville 2840.

l'.dack Bros. Western: Charleston, W. \'a., 14.17; Springlield, Ill.. 2)-23; Small Beniì. Ind., 28.30.

Ringling Bros. and Barnum & Bailey: Lubbock. Tex.. I I.13; Wace 1548; Dadas 19 -24; San Antonio 29 -Dec. l; \lexieo City. Alec., 5 -Jan. 6

INSURANCE - - IDA E. COHEN

ers W JACKSON scvD

CHICAGO. LLINO'S

SHOW TENTS CNY.T L

3t6-S1a loft lath at. Kanr.r C.ry {, MiwerN Pitons. Harrison E025

HARRY SOMMERVILLE

CONCESSION TOPS SHOW TENTS RIDE CANVAS BANNERS

BE.It \IF. VF :\uia tie\ e4.: N CLAPy ST. Phone Ardmore 1 1300 CHICAGO 40 ILL i

UNITED STATES TENT AND AWNING, CO. E.tabluhel,1870.

Over 86 'rem of Specialiord E.pariance. MAIN OFFICE 8, FACTORY: SARASOTA, FLORIDA

Circus - Carnival - Concession - Any Si.. - Any Type THE LOWEST PRICE CONSISTENT WITH QUALITY

SID T. JESSOP CEO. W. JOHNSON 1230 N. EAST AVENUE PHONE: RINGLING 6 -6316

SNO -KONES -CANDY FLOSS -APPLES -POPCORN Ir Ynu nave aal ret'e red u.,r aen an.n gel rn,Inmenl nd IUDDI7 C.la Laos R(Il /err It u n. N.k..ur lau Ilne p nth OOLD MBDAL I00a far p1//er pro111. 10 IpfT. 11'e lh Worlth fluff APFL Fo COO KNOUfo Ihn. lau eau Nt ras GOLD MRDAI Ihn. tram 1e.tlln/ Lnnrr M. Jauher. Nrn for en ne.nal rau

GOLD MEDAL PRODUCTS COMPANY 1111 B- Thera Se Cincinne/1 t. Ohl

Ice Shows

Holiday on ice of 1959: Norfolk. \'a., 12 -18; Canton, O., 20 -24; C :ranrE Rapids. Mich., 23.30.

Ice Capades, 1711. Edition: El Paso, Tex., 13 -17; Phoenix, Ariz., 19- 24; San Diego, Calif., 27 -Dec. 8.

Ice Capndes: 1811 Edition; Cleve- land. O., 1t -17; Montreal, Que., 19 -24; 'Toronto, Ont., 25.29.

Shipstads Oc Johnson's Ice Follies: Louisville, Kv., 13-17; Cindn- ttati, O.. 19 -2I; ltershrv, Pa., 28 -Dec. 7.

Miscellaneous

Autry. Orne: Harrisburg, Pu., 12- 18.

Avalon. Al: (Casino) Pittsburgh, Pa., 11 -18,

Black Watch Band Sc Piper: Ans. tin, Tex., 12; Shreveport. La., 13; Ruston 14; New Orleans 15; Memphis, Tenn., 17; Lexington, Ky., 18; Knoxville, Tenn., 19; Birmingham. Ala., El. Montgom- ery 2..; Atlanta. Ca.. 23.24; Charlotte, N. C., 25; Richmond, Va., 27; Baltimore, Md., 28.

Burke' Wild Cargo: Palatka, Fla., 11 -16.

Greene, Dr. Morton. hypnotist; Fairmont, Mien., 11; Algona, la., 12; Moorhead, Minn., 13; Boone, la., 14; Fort Madison 11; Blue Earth, Minn.. 16.

Ihtlers Personal Auto: Palatka, ria.. 11.16.

Matchstick City: Valdosta, Ca., II -12; (Fair) Jackfonsille. 14 -23.

Meier s, Joseph. Black hills Passion Play: Columbus, (:a.. 11 -12; An- niston, Ala.. 14 -19; Sheffield 21- 2,5; Huntsville 27 -Dec, 1.

No Time for Sergeants: Grand Rapids, Mich.. 11 -12; Saginaw 13-14; Fort Wayne, ind., 13.16; Toronto, Ont.. 18.13; Buffalo. N. Y.. Rochester 2830

Conn Slates Royal Ballet et Sadler i \Vella): Laos

Angeles. Calif., 11 -18; San Fran- a

cisco 20-27; Seattle, \Vasil., 29- 30.

NOVEMBER 11, 1917

THE FINAL CURTAIN ATWELL -Harry A.,

78, circus photographer, In Sara- sota, FI.., November 3. (Details in Outdoor Section.)

BLACKBURN -Harvey B., 76, from 1910 to 1943 the owner and producer of musical comedies, some of which appeared on limey E. Billick's (:old Medal, Sheesley Greater and Dee Lang shows, November 5 in Milford, ill- Survived by Ilia widow, Bertha; two daughters, Clara N. Croegaert, 1111 -

waukee, and Dahl Lee Dean, Chicago; three sisters; five grandchildren and sir great grandchildren. Burial Nmeinber 9 in 1.,111011 Cemetery. Sfil- waukee.

CENDERS- infant son of Sir. and Mrs. Curtis D. Cenders, October 19 In Sarasota. Survivors include parents and paternal grand- parents, Harold D. (Tufty) and Crays.' Genders, of the Ringling virens.

JACKSON- Allred, 66, former president of the Nipawin Agricultural Society. re- Coldly at Nipawin, Sask. Sur- vived by his wife. one son and three daughters.

LANG -David 111.

8.3. life -time tamper wilt circuses and side shows as a pup- peteer. at Flint, Mich., October 2.5, only eight days after his biography. "A \\'andering Show.. man, I, was published by the Michigan State University Press. He had been with dozens of circuses, among them McMahon.

Showmen Gel 400G Pavilion

Fla. Warning

On Trailers

11R 1 FOCO, Gunn.- Cuunee- ticut's State Building Program Commission has ordered plans for

la $100.000 pavilion at Sherwood Island State Park, Westport, as part of improved facilities.

The pavilion will contain eathig i,,c Ilities varinul concesaio.is and ecreational space." In addition.

plans are under war for a $60: 000 bathhouse. Com.nission Chair- man Raymond 1 Longlev says ti: new (:onnccticut Turnpike assail near the park is expected to brìl, increasing numbers of visitors. N

new road hat been constructed (rail the Turnpike to the park.

Yee Big Top-Wins Award for Maker

-1 11-L 111 1.01 11. I is Y

Herndon, of the State }Noway Department, again warned that State peace officers are checking on all trailers entering the State. AD types 50 feet or as er in length require a special permit, and the game applies to tllnse over eight feet in width. Vìolalious may bring penalties up to -$100.

Herndon pointedout that the dimensions must include over -all measurements including the hook- up. not the body alone. He further said that trailers may not be pulled except during daylight hours.

REAL RIDE

BARGAINS bargains In .lightly .end r;d.t thou

hove NO been p6 d. You

Foy only the baton:/ doe

SPINAROO ADULT RIDE

PRETZEL RIDE BUILT ON SEMI.

TRAILERS

ROCKET TRAIN ADULT COASTER

LONG RANGE SHOOTING GAL-

LERY ON SEMI -TRAILER

KING CRAZY HOUSE

See u. of the Cenrntfon

KING AMUSEMENT (O. E7 Orchard St., Mt Cmn., Mx

( IiiCACO -A Eirrnpraustylr circus tent built for Wally Yee s

circus in Hawaii by the O. Henry Tent & Awning Company, Chic- go. was awarded second place in

the Orrtstanding Tent Installation of 1958 competition at the convention of the Canvas Products Asso- dation in New York.

First place went to a theater top designed by O. Henry and built by Hoosier Tent & Awning Com- pany, Indianapolis, for the Edge- water Beach Hotel, Chicago.

Rink Pact Granted FORT WAYNE. ind ---The Sk

Millen Park ice rink skate concession has been granted to E. NI.

Berg, of Fort t\ ay-ne Enterprises. inc.

Park commissioners announced that Berg. under terns of the three-

year contract, w'ih pay 20 per cent of gross receipts for ice skate rentals, sharpening of skates and sale of accessories.

Welsh, Sparks, Kit (-am. .tow.., Nelson, Augustus ).es Ketly.Milkr, Stills and alatly: Surviving are a son. a daughter, Stasie, and a rer. Bert, all of Flint. Burial at PJim.

LOUCKS -Leone M., 41, I.,rmcrti' with Elmo.. Bad- ger State, Tip Top. Coll /nod. and Brawl) Bros. Shows. as a., automobile accident.' S,mised by a daughter, Donna. Runlll iu CDlby, \1'is.

StiLLER (Croginsky)- Rarrv, 83, tircw ticket seller .d 11

trouper with major shoal. including Ringling- B;un.m, Iaea 1914. October :10 in \-r I

Adridniftration hospital. Shc ie- 1

bury, N. C. Jewish sersite No- vember 5 and burial in [relied States Natiynal Cemetery. Sol isbury.

SCHULER -Mrs, Virginia, =

38. wife of Charles circus press agent, former performer and circuses, Wednesday (Oct in Circus Section

STF.PEIEN- Joseph A., 77, general superint the Cincinnati 'Loo i

until retirement in 1

vember 5 of a heart his -home in Cincinna been ssnciatecl with most of his adult life named to its top post retirement of his fa Sol A. Stephan. The

, headed the zoo for sir-wally-since its' fou died at the age of Stephan Was a mem American Association o

Executives Bad of the An - an Association of Zoological Pang, sshieh elected him its pr anent in 1936. Ile also had afliado.s with other zoological sotit:iro of

North America and Enrole aril was a member of the Ells and tinier Press clubs of CincRhtrh- Snrviving are his wide,. Esso

s n n s. William. \Vat rciVtlh, Calif , and Dr. Sol C. Silltan, a veterinarian who brawl. sior ssith tile. : 10-

ter. ked

rs. M Crate zno;

Sa R

-

Cabriel. Calif -; a with whom lie grandchildren. her 8 with bu Cren-e Cemetery. ut- t

BIRTHS

BARCHiNGER- A son. to Mr. and Barchinger of Brad September 8 in a Mt.' Tenn., hospital. Pare the carnival business.

t NTiiONY.- % daughter. Deborra \Ir. and Mrs. Pat Ant 'Pampa. Father is a wild - .1

trainer.

AYERS- A son, Slanrlce Claude. October

30 in St- .N'intent llitÇ(tal.

Birmingham. Ala.. tO AEa

Mrs. \laurice Ayers, the firmer

an associate of his father. (laude N. (Bob) Ayers, in the operation

of carnival concessions.

IN 1.011)C 11F.1l01ti

OF

FRED G. MILLER (.larlafiat )

Who raised .4Na,

Nov. 13, 1951

EMILY MILLER

EII.EEN MILLER iIELTON

and MARY JAKE HELTON



NOVEMBER 11, 1957

PARKS- KIDDIELANDS -RINKS Communications to 188 W. Randolph St., Chicago I, III. THE BILLBOARD 135

ROLLER RUMBLINGS

Publicity Hit Reverses

Price Hill's Biz Slump CINCINNATI -Tile value to a

I roller rink of good local press relations was ably demonstrated recently by box- office results obtained at Lon and Charles Myers Price Hill Roller Rink here.

Thou the efforts of its public relations- minded manager. C. V. (Cap) Sefferino, the rink was given .. 'a five- picture layout on the worn- en's page of the November 1 edition of Tite Cincinnati Post, one of the most elaborate publicity breaks ever obtained by Sefferino and one that went far toward lifting the

.'s box office out of the dol - irn7ms.

The layout was composed of five large pictures: Two of four -column width, one of three columns and two of two coltinons, all showing members of the mothers' club in action on the rink floor, assisted by the manager and the rink's professional, Mrs. Donna Roach.

For a Tong time the rink has aimed its advertising at the female skater with the slogan, "Keep that Lovely Figure," in all media used. Reasoning behind this slogan is

,a.eraau.

RINK- COTE The . urtoter with traction to em.rv new roller rkoring door and odd life to old floors.

Immediat delivery from

CURVECREST, INC. Muskegon, Michigan

,Henn ounce,

Also Irons Southwest ttatlo SkaN Alenrr

Venus, Teau lkNln. Rlnk SYPPIy Co. e{rmiMham, AlaDama

1er1 WYId ska/inf .la<e Marlen, IndlMe Shcas Bro..

104 S. 71st St., Fhllsd.lehla, Pe.

F6M.t Er,71Wa te., Ins. Tutu, Oktshems

Mrrre e.rvar hYlefY L.na Roller Ink

SKATING RINK TENTS - 42 1 101 iN STOOP

53 1 122 Al ALI TIMES

NEW SHOW TENTS MADE TO ORDER

USED TINTS FOR SALE 10:10 FI. 40o So tt.

10.15 O. 40a t0 Ft. 14a21 Ft. 4011100 tt. 10.50 Ft. 60e 60 Ft. 10a40 Ft. 60a 90 Ft. 50150 Ft. 601120 FT. 80160 Ft. 110.150 Pt 30a90 Ft. 50a11O Ft. 40a60 Ft. 60e210 Ft 40e70 Ft. 601I40 FI.

(AMPBEi.I TENT b AWNIM6 It loo Cenhal Aye. Altea It

tall A BLDG. -611 IN BUSINESS

Porto /hilt SECTIONAL RINK FLOORS and TENTS

Write W. T. SHACKELFORD

Ben 42S, Smyrna, O. Phone: HE LIM PM. 42117, Mlietta, Os.

ROLLER RIND IN PUENT*, CALIF., FOR SALE. OPU au, 100x113. Gu. to 111 health. A Mad twtnea and real mono, maker. Leese Fared parking area. ESA* down !.clades trees..., Interest 6 Per awl. plus n per cent per amends on Balance. It Is In SI zone repent. AIN. ,, Sycamore 3A1-4 771 or Atlantic 7.7M7. M GNARL ES FILANT, Obi North Lefts, Sen Obrlet, CIN.

that anything likely to improve a woman's figure is sure to attract her patronage, and Sefferino believes that if he can attract women skaters the men are sure to follow. In this case the slogan scored a bull's -eye, since a sketch under one picture. emphasizing the slogan, tied in beautifully with the page's column on weight control.

Sefferino related that prior to the picture layout the rink had suf -. feted a two -week business slump, caused principally by the Asian flu epidemic. During the slump business had skidded 1S per cent and attendance at mothers' dub sessions had dwindled to 15 members.

Happily the epidemic has abated in this area, with the result that regular business sessions are back to normal. The picture spread, however, produced remarkable results. At the first mothers' session following the publicity attendance soared to 82. Of this total, 49 were either women the rink had not entertained for a long time or they were entirely new patrons.

To the operator who complains that he finds it difficult to work in dose harmony with the press and has trouble in obtaining publicity, Sefferino has a few words of advice. "It must be understood," he said, "that a few small 'advertising cards' in a paper are not the key to unlimited publicity. Newspapers are business concerns, their space is valuable and they guard it against any article that smacks of the phony. On the other hand, as a small, regular ad,ertiser, you are entitled to some publicity, and most papers co- operate. In our case, our budget is not large, but we work closely with the paper by holding an annual skating show for The Post -Firemen's Mile of Dimes char- itable drive. This year's event is to be held December 9. and our latest publicity break highlighted the role the mothers are to play in that skating show, along with their children. These shows are undoubtedly responsible, in great measure, for our success with The Post, and they underscore the importance of cooperation. The road to good press relations is not a one -way street. You must give in order to be able to receive. The value of our rink's latest publicity break cannot be computed in dollars and cents "

Patron Charges Injury, Sues Melody for 5G ...

NEW LONDON. Conn. - A

New London youth, lohn Diaman- tini Jr., has brought suit for 55,000, thru his father against Melody Skating Rink, Croton, charging he was struck by another skater at the rink. He seeks $4,500 for injuries and his father wants $500 for reim- bursement of medical expenses. Suit has been filed in New London Common Pleas Court.

Melody held its second anniversary party October 13. Women patrons received orchids, and all in attendance were invited to participate in prize games.

Berwyn, Pa., Skatery Promotes Mothers' Club , . .

PHILADELPHIA - Suburban Berwyn Roller Rink is promoting a Mothers' Skating Club every Thursday at 10 a.m. With admission at 75 cents, members are offered use of shoe skates, professional instruction and coffee and doughnuts.

Park Convention Program Places

Accent on Promotion, Advertising Speaker Named by Freed as Plans Jell For December 1-4 Conclave in Chicago

CHICAGO -Full details of the program for the National Associa- tion of Amusement Parks, Pools and Beaches convention to be held in Chicago's Hotel Sherman, De- cember 1-4, have been announced by Robert Freed, NAAPPB program chairman and manager of Lagoon Park, Salt Lake City.

While the trade show and certain other convention activities start on December I. the business sessions will open Monday (De- cember 2) as usual. Highlight of the first day's session will be the appearance of Frank Caplan, of Playsculptures. Inc., a subsidiary of Creative Playthings, Inc., who will discuss his company's ideas for playgrounds at kiddielands, pools and' parks.

The Tuesday session will be devoted entirely to promotion, advertising and public relations, Freed pointed out. One of the speakers will be Harry E. Schaden, vice- president of Carl Byoir fe Associates, major public relations firm.

Another principal event on Tues- day will be a discussion by Thomas P. O'Connell and a board of adver- tisingg'experts from the Dancer-Fitz- gerald-Sample advertising agency, which has experience in planning park advertising for several years.

Wednesday's program will fea-

ture 'Idea -O- Rama," in which a board of past presidents of NAAPPB will discuss a series of topics about park operation.

The scheduling of the convention program again this year calls for an 11 a.m. session on Monday to take up the NAAPPB's executive business.

Secretary Paul H. Hnedepohl will call the session to order and R. M. Spangler will _give the invocation, after which President John L. Cole- man will be introduced. Reports will be heard from Freed, program chairman; Fred L. Markey, resolu- tions chairman; J. M. Cartier, music royalty chairman; Huedepohl, secretan; A. L. Filograsso, treasurer, and Don Dazey, finance chairman.

J. M. Curtner will report for the nominating committee.

Central Ticket Office? Afternoon sessions will start at

2 p.m. daily, and a transistor radio will be given assay at the opening of each session.

Monday afternoon's schedule calls for committee reports from G. P. Price, insurance; Harry J. Batt, legislative; R. A. Guenther, exhibit awards, and 1Villiam B. Schmidt, entertainment.

President Coleman's report on the year will follow.

First topic of discussion in the

Catskill Game Farm Adding Aviary, Australian Animals

CATSKILL, N. Y. -More than $100,000 is being devoted to developing a new 20 -acre section of the Catskill Game Farm as a vast aviary.. Owner Roland Lindemann says a major structure will be a 112- foot -long quarantine building for psittacine varieties.

Lindemann, who spent three weeks in Australia this year, placed an order of considerable size. The game farm, which operates as a commercial attraction as well as a supplier of animals for zoos, circuses and carnivals, will be en- riched by the addition of 200 kangaroos, 20 camels. 20 ostriches and thousands of birds.

There will be 14 avairy structures in the new section. Since it is so far removed from the main gate, and since the game farm's area contains so much mountain- ous and -hilly terrain, a train station will be installed and a train ride will take the customers to the birdland.

The spot has advertised its clos-

Bob -Lo Adding Natl. Trains

DETROIT -A continued program of major ride expansion beyond the all -time high established this past year is under way at Bob -Lo Park on Bois Blanc Island, Canada, near here. 'fork started on the roadbed for a miniature railway which will run two and one -half miles, encircling the park area.

The ride will have two trains, which are on order from National Amusement Devices Company of Dayton. The new ride will be operated in addition to the trackless train, which goes over a somewhat shorter route, and was made necessary when the latter proved in- adequate to handle the volume of business.

iug for the November 18 weekend, when its most successful season will end. Some 400,000 persons have visited this year.

New feature this season was the big horse section, which contained hundreds of animals of more than a dozen varieties, a couple of them of the rare and exotic type. There was a herd of wild Mongolian horses, herd of Somaliland wild asses, pairs of Nubian and Persian asses, and a wide range of pygmy horses. There were 11 enclosures on the former five -and -a- half -acre buffalo compound.

convention will be "How About a Central Ticket Office for All Rides?' Panelists will be A. B. Gurtlef Jr., Joseph A. Helprin and Dudley S. Humphrey.

James W. McHugh, editor of Funspot magazine, will discuss the new publication and explain its aims in the park and kiddieland fields. Caplaari s appearance for Creative Playthings will follow and a cocktail conference will conclude the afternoon's activities.

Promotion Program Tuesday afternoon meeting will

start with Schaden's discussion on the question, "Does the Amuse- ment Park, Pod and Beach Indus- try Need a National Public Rela- tions Program?"

The Dancer - Fitzgerald - Sample executives then will take up the problem of "What Can We Expect

(Continued nn page 137)

FOR call-$in 000 Atlan Herschel] Sky Fighter. 13.500: A. H. Horse 24 seats. al min o, took. 32300: bens Stich -O- Racer, 53.000: Bradiez hite. SletOS Rida. ll seats, 20 kids, 52.000: Bradley F1rg. aluminom I{o1M, Rome homoOS 32.000: Rocket Rlde. 6 12 kids, Thee rodes A -1 condition. Sam! location since our. haced men In 1953. BOX A -202, c: o The aillDOard 1320 N Glower Sr., Not lyweod 2, Catirurnie.

ARCADE MACHINES FOR SALE Price $900.00

2S Arcade pieces Including 5 Skee -Bll Machines. Can be seen by appointment on17. Can Pershing 1-4090 or .trite NUNLEY'S HAPPYLAND

P.O. Boa 17, Bathos.., Lone Island, N.Y.

PRESTIGE AND PROFITS

A HOLMES MINIATURE GOLF (OURSE Adds prestige to your location and makes more money cor you. Each Holmes Cook Custum BWIt Course can handle up to 200 persona per hoer.

HOLMES (00M MINIATURE GOLF CO. SO 10th Avenue, Now York, N. Y.

KiDDIE CAR RAILROADS Bought and sold We are always In the market rom the above and would De pleased rim= what Tuu have cor ale. r'r tsr. a la r eo

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High Quality KIDDIE RIDES

ROTO WHIP -KIDDIE WHIP -SPEED BOATS -PONY (ARTS - GALLOPING HORSE CARROUSEL

Illustrated Circulars Free W. F. MANGELS CO., Coney Island, Brooklyn 24, N. Y.

ESTABLISHED 1888

ki11/1`J Js.3. tlJ1

An Important part of The Billboard's complete coverage of the

OUTDOOR AMUSEMENT FIELD

You'll know In advance lost what's developing In your business - and whet - with a subscription to The Billboard!

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rite Billboard, 2160 Patience Se., Cincinnati 22, Ohl* Cm 0 Please send me The Billboard for one year at $15.

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Name

Address

Ciel iene.... State

OatupolN



136 THE BILLBOARD

CIRCUSES Communications to 188 W. Randolph Sr.. Chicago 1. III. NOVEMBER 11. 1957

RINGLING SLOWED IN ALBUQUERQUE

Weather, Football Hurt Attendance; Dube Mulls Fair Dates, Morning Shows

ALBUQUERQUi N. M. - Weather and football combined to clout the Ringling Brot and Bar- num h Bailey Circus stand at the new New Mexico State Fair Colise- um here Friday then Sunday (1-3).

The advance sale was about $27,000, but net results were only fair. The first afternoon (roust teas

estimated( at 1.500 persons in the 12,000 seats. University of New Alrxicos homecoming football game and parade conflicted. The Friday night house was estimated at 6.000 persons.

Saturday (2) morning show had a very light turnout, reported by one source ta have been about 300 persons. The Saturday afternoon show drew only 700 persons. But Satu.dav night pulled 7,000. for better than half of capacity. This was the day the weather was bad, with a high wind reaching near tornado speed.

Sunday (3) afternoon gave the best turnout of the seven shows, with 8.000 people in the building. The Sunday twilight show had an estimated S',000.

Plans Fair Pitch Meanwhile. in New York. na-

tional director harry Dube said that the up-coming Dallas date looks very good, as does the Mexi- co City stand. In Mexico there are no mail-order sales, but ticket brokers make house-to -horse can- vasses, and this is scheduled to

in Mexico City about two weeks ahead of the December opening by Ringling.

Dube said that the show's big business at Toronto and Pomona

K -M in Barn;

Bulls on Auto,

Indoor Dates H UGO. Okla. -Al G. Kelly h

Miller Bros: Circus is back in qq uar- ters and attention has turnsd to readying elephants and bull trucks for winter dates.

There are 21 elephants in the Kelly -Miller barn, including three from tae Famous Cole Circus and three Bill Voodcock elephants. Woodcock and Fred Logan tu.' 18 K -al elephants into Hugo t

advertise the unveiling of the re, Chevrolet. K-M has a national lie in with Chevy.

Logan will take 11 elephants Houston and Fort Worth for Sin.., circus dates. Deacon and Das e

Macintosh are tuning tip the roll - big stock for wirier dates. Super- intendent Pete Smith has dried and haled the canvas for the rein - ter.

Co-owner D. R. Miller has been released from a Tennessee hospital and is recuperating at Hugo. Gen- eral Agent Art Miller and his assistant, Jimmie Crabtree, are working on a 1957 route look. A group of show people taken into the Hugo Elks Lodge included Clen J. Jaunes, Donnie McIntosh, Lou Talton. Lee Bradley, James Crab-

tree, Ham Rooks, Melvin McMil- lan, Jimmie Devine. Louis Crabs sud John (Shorty) Lynn.

- Hugo store windows have welcome signs for circus people. The town is full of people from Keily- Miller, Famous Cole, Carson 6c

Bannes and other shows.

lias encouraged It to make a shong pitch for 1958 fairs. Ile will be in Chicago for the outdoor con- ventions in December. At Pomona, he pointed rout, the show's rigging svos modified so It could be hung over time track, and thus dose' to the audience, but without inter- (erring with racing.

Ife observed that while early hours for Sunday night shows are now farnlliar to people all diem the country, the results with morning shows on Saturdays still are quite spotty. Some turn out well, as did those the Ringling show played in New Vurk and Boston. but sonne are light. The show has two more scheduled presently. One is in Dallas rand one is in SanAntonio; each is in the nature of au experiment, Dube

Fort Worth, Dallas Shows Square Off

DALLAS - Opposition between the Ringling -Bamum circus at the new Dallas Memorial Auditorium and the Fort Worth Shrine Circus at Will Rogers Memorial Coliseum is under way.

The Fort Worth show is Novem- ber 22- December 1.

The Dallas show, is November 19.24, overlapping part of the Fort Worth run. The Fort \Forth show normally draws heavily from the Dallas area as well.

Fort Worth show is scaled fmm 31 .20 to $2.40.

Dallas prices for the Ringling show are from $2 to $3.50. A new departure is that reserves, as well as general admissions, are available to children at half price,.

Fort Worth Shrines recent act

in a Dallas newspaper was near the Ringling ad and read, in part,

circus . . . this is not a teaseling stated. circus."

"Take t e toll road to a real Shrine

U. S. VISiT REPEATED

Western Star, Acts On Smarts' Agenda

NEt1 YORK -Tire thud 1

ing of a 1\'estem -styled spectacle will see but little altérations on Billy Srnart's New World Circus. Smart. a former carnival operator. has been in the circus game for I

12 years and has seen his show expand to 8,000 -seat size, one ul Europe's largest.

Sas Ronnie and Billy Jr., arrived in New York last week fur their annual American surrey of talent and methods. They reported the season just ended as a fers points down from last year. but satisfying nonetheless. Scotland was tot and attendance was affected by widespread engi -j neering strike and the Inverness bus strike.

The Smarts have been thinking of attracting an American Western star to make at least part of their 1958 tour. and hue opened talks with Duncan Renaldo on the subject. Plains also Include visiting the Ringling shops and some Mexican operations.

Previous visits to America have not yielded much useful infor-

mation about circus operations. it was noted. Time most favorable impression gainesl was the cos-

Polack East's Philadelphia Line -Up Told

PHILADELPHIA -Pala ck Bros. Eastern show here included the following acts:

Victorian. perch pole; Joheny and Venda Joanidis, wire and head balancing; Frielaois, bikes; the Rudis, trap and breakaway; Aerial a'oises, comedy bar; Pat Anthony, lions and tiger; Tommy and Kay, roly -holy; Pinky and June Madi- son's three boils; Norbert, gorilla act; Mandarins, acro- contortion; Iianneford riding act; Crrsso's Rocket Car; Zavatta's and Busy B's dogs and monkeys; Angela's Collies; "A Caribbean Holiday," aerial display; Irma and Rio, un- supported ladders; Jennier's Sea Lios: Princess Tajana. trap. 'Big Top` TV circus band played the dsow, along with the Rbnstrorns and Henry Kyes.

turning in: the (tingling show, and the, most discouraging was the strong emphasis on concession sales on other shows.

Tire Smarts operate in tradi- (Continued

Beatty Plays to Good. Business in Louisiana

BOCALU51. I.. -TM Clyde BOCALUSA, La. -The Batty Circus. basking in the lux-

ury of a profitable season, came out of Texas and found more good business in Louisiana.

Some observers expect this show to find takes lighter in the Deep South as it heads for Florida and winter quarters in the next several days. Most other shows have experienced a drop -off in grosses and they got into the South.

However, the Beatty show, like the others, is expected to close time year with a successful score to its

By Gosh Takes

All- American

Thru Ala., Ga. BIRMiNCEtASI - The All-

American Indoor Circus is playing a series of sponsored dates !wren Birmingham and Atlanta

Managed and booked b) Byron Cosh, the I0 -act omit Includes Pana and Her Pets; Chicki Noble and Her Dogs; Wardellos knife act. Punch and Judy double vent act; Foster and liareis, bievcles, jug- gling and contortion; Ward Hall, plate spinning; Allen and Lee. novelty act; Ham Leonard and His landün Puppets. and the Jugglers t Aliselltioii, a six -people novelty'.

'THE CIRCUS PHOTOG'

Harry Atwell Dies; Photos Trace 50 Circus Seasons

Continued frone page 130

book published this week hhcledes seseral mote.

Two years ago the film nega- tives and glus plates that corn - prise the Atwell Collection of show pictures was purchased by the

Milwaukee Journal, which. presented then to the Wisconsin Historical Society for its Circus World Museum.

With Theodore Roosevelt Apart from show business, Atwell

was an official photographer for Theodore Roosevelt and 11 Moon Jennings Bryan during their presi- dential campaigns. He also went with Roosevelt on noncampaign trips to take pictures,

Atwell's snide acquaintance in show business and his contacts w itli mhow agents led to the formation of the Atwell Lumcheon Club in Chicago- For veau. various friends met informally with Atwell for Loch, and in 1931 they selected the name and issued

membership cards. The luncheon club has continued since and now meets every weekday at time C:rey-

hound Terminal restaurant in Chi- cago.

A native of Chicago. Atwell be-

gan work smith newspapers. including the Chicago Chronicle and the

Chicago Inter -Ocean, In 1902 he was married, and lie and Mn. At-

well celebrated their golden wed-

ding anniversary in 1952 at Chi- cago.

At the invitation of Alf Ringling, the Atvs-ells joined the circus for two seasons: Atwell was photographer and had a postcard con -

cession. Mrs. Atwell was secretary for the Ringling brothers. Back in Chicago. lie was a partner in the Burke -Atwell News Photo Syndi- cate for 14 years, employing as

many as 1: photographers and artists. After the partnership ended Ice continued with his own studio and the circus and theaterical liminess that had been built up. Phis business was sold ín 1953. sheen he retired arid moved to Sarasota in order to be with such long -time circus friends rs the late Fred Bradna.

Pallbearers, Survivors Shortly after moving to Sarasot..

he became ill and he was in poor health thereafter. In the past few weeks he had been hospitalired for pneumonia. At the time of his

death be was at a nursing home in Sarasota.

Funeral services were at Roberts Funeral Home, Sarasota, on Thurs- day (Novembers), and burial was

a Sarasota Memorial Park. Serv- ices were conducted by the Rev.

Cluster Hoyt, of the Circus Hall of Fame.

Pallbearers were Pat Valdo. of

the Ringling - Barnum circus; George Johnson and Sid Jessop, of

the United States Tent Co.; Jul: Hunt, formerly smith circuses; Bill. Senior, of Barnes- Camithers The.: trice' Enterprises, and John L. Sul- livan, of the Circus Hall of Fame. Several of the pallbearers are

members of the Atwell Climb and the Showmen's League of America, where Atwell also seas a member.

Surviving are his widow, Mn. Matilda Atwell. of Sarasota; and two brothers, Lyman Atwell, former chief photographer for the

Chicago Tribune, and John Atwell, former assistant fire chief of Los

Angeles. Also surviving is Rudy Neimeier, who ,made his horn with the Abseils in Chicago and Sara-

sota and who was an assistant in

the photo studio for nail )'Ban.

credit. Its anion is schedulc,l to end on November 17, .

At Galveston, Tams, the shoe. had three -quarter and shear hJ houses (27) tinder Jaycca.aawpina This business was won -despite vex cold weather and considerable !In

Crowley. La., (31) had two neat. full houses under Liorot_atspiari

The Beatty show played Liras. ette, la.. an Friday (i), which was All Saints' Day. a Louisiana State and school holiday. afternoon house was near -full sad the night was three- quarters of cacity.

co I Bogalusa on Sunday .(3), the

circus had a full house for ea afternoon. No night show wa scheduled. The auspices was (Les, , police organization.

Virginia Schul

Dies in Plung NEW YORK - ohs. Vi

Schiller, 38, wife of sin -us

agent Charles Schuler. '

Wednesday (8). Death was by a ter -floor plunge from a window. It was believed sl ped while standing on a magazines.

Mrs. Schuller was the Virginia ltlarkham. a native Karisas, where she was reared

¡an aunt. hi vandeille she and 1.-t

future husband did a dance u

from 193.5 until their nurriage o

1940. She teas a performer on Cs Is

Bros.' Circus 1942 tins 1945 n- d

on the Beatty Circus in 1947 aid 1948. She was a press agent u Biller Bros. 1949 t}nru 1952. and

in 1955 she was in the Ringli ' -.a,r. radio -T\' department. (n read years she had been ill but sum

\vats to accompany her husband to

the road next season. Senices were planned for

day (10) in Climax, Kan. was to be at Eureka, Ka viving are her husband; mother. Mrs. Mildred E. J and a brother, John Markbau' of San Francisco. and her

!Mrs. John Thomas, Climax;

Cristiani Get Small Crowd

WINTER HAVEN, Fla- tiani Bros. Circus had a good house here, but the aftern oa

light and most other recent F

stands have been weak. Sebring (30) was off. Bra

had little business on Hallowt (31) and there was no billing.

Radio and newspaper ads ns ar

heavy, however. Jacksonville aid

St. Petersburg were reported to

have been light, but time Smiley

afternoon show in Tampa wa better.

Clyde Bros. Plays

Marshalltown, la. >I RSALI.TO" N. 1.,_

Clyde Bros.' Circus played a Na-

tional Guard sponsored date in the

1,800 seat menu riai Coliseum hero.

The two shows, (October 30!

drew 1.000 people for the afar-

noon show and 800 fur the night

show.

ST. 'PAUL- Albright's Attrac-

tions, circus organization supplied

the entertainment at downtowa

merchants' Circus Days. November

1.2. at Rice Park. near the cents.'

business area, and at a parking lot

-- u www.americanradiohistory.com


NOVEMBER 11, 1957 THE BILLBOARD CIRCUSES 137

PHONEMEN OPENING NOV. 1

FOUR K. OF C. DEALS OMANA, Nl Ra.

W ATRRL00, IOWA MADISON, WISC.

D ES MOINES, IOWA

NMI 11 seem men. / menthe' work. Tl -nook Renner. cell arr. 2 ee r m K OH1. amer., N.er.

KEITH DU BOIS fil !never. 1 rm :th, Mick, 0e

11 Lloyd M m onset. farm knwa , u .

h 110 mue. o

PHONEMEN WANTED AU<key . Del Austin, call 47303. spring. fiord. Me., AM 4.4144, Des mom.. lows, ter Soother. town.. Writ

E. i. FLOYD onn aprines, Fla.

FOR SALE 1 -Dog As and Baby Elephants

STEM'S FRONTIER DAYS

London, Ohi

WA %TED 4 food Phoneme. Jr. chamber of Com

tryananr deal. book

Mandate Nut. 11 Phdege In. took cm Wette sno to 400 dar. 20:"< per delis. Tit 444E

d program. Call Promotional Manager

to 1 at Or. itl,d 4.3011 er 42.414 Id 1 -1110, Lltome h.

F.c: Joe Ue nealla, tall me.

PHONEMEN Xmas Circus -fix and bannen. If you will work end produce, call me -not CaIIKt.

NiH. JONES Haney, Illinois Edison 5.5440

WANTED 4 rhonemen end 1 Promoten for Grotto. Jaycees and Fire Deportment. Mr. G, Dick rumorst, rook Bussard, Jlm ticaee and AI rerrtll, w{rm or call.

GENE BUCK Mono till Decatur, 111.

8 PHONEMEN 8 nor four Pr uns, Imola tow n: Dully moo... phones N, t one ready l0 open. Call

A. 3. WIESNER Essex 44111 ,no c0 las1

430 Pf Mk lin Are. AllO U,Dp .

PROMOTERS PHONEMEN

for 5,w Stage Shaw and Tickets. Towns ready lo work, Writ

JACK I.aPE,tRi, P. O. Ilex 512 Edmond, Okla.

PHONEMEN Threw months' work In Omaha, Nebr., for the Buading Trades Council. Build, Ina Code Soak. N' pay tranWOrtellOn, bcnuse. 2 clues lo follow.

CONTINENTAL PUBLISHING CO. eom 103, tabor Tempts, Omaha, Nebr., r 2401 Curtis St., Dearer, Coto.

5-PHONEMEN-5 et Nwmitel Deal. 71CFOs and Rennera. Plenty H Taps.

Contort JACK SCHENCK a.m. to 1 .m., Atlantic 2-1471.

After p. m., harm Allenlit 2.1771. Writs

Pt. fltu0en NotI, rie uDnvill, 01110

WANT FOR '58 íYlld R'eu4 People w1Uu stock, rlllh vlan Dlv

Water /th tank, s end Dlvr.

for Show. TW W 15, [Irst letter. Pbotoa.

BON #130 The (:board, 13N aroedway

New York 34, N. Ye

PHONEMEN Staattog noir our annual Christmas lame of this Labor Journal 1134reetora- NenrePaper). 16,500 carda ready to call, all with

ick m eut -Erre from Wee of la.

Peal. P W the same day. This la fuel malahl of Rhlladlphli MACK WITIER, 1N Avon Read, Upper Darby, P. Flnden 2-1100.

UNDER THE MARQUEE Johnny Fulghum, Floyd King

and Allyn Pierson were on the Cristiani lot in Tampa.... (lardy O'Neal visited with George Chin- dahl few days before the latter's

:death. O'Neal also caught the Cristiani show in Bradenton, visited the Royal American Show winter quarters, and looked in at Riogiing quarters.

Bill and Cee Gee Powell write that they have had their act, Cee Gee's Huskies, playing dates for Howard Schultz and the Schilling agency this year. They are at the fairgrounds, Logansport, Ind., to break in additional dogs for the sled team. The new dogs were flown from Alaska a few weeks ago and one made headlines in Michigan when it escaped a few hours after arrival and a dog catcher refused to try recapturing it. It was rounded up later. The act will make sports and Christmas shows for Schultz and Schilling offices. Gee Cee is in touch with a TV quiz show and may appear on it later.

Frank. (Dutch) Lrdey, Brooklyn, N. Y., is now with the Standard Oil Company but has booked eight clown -dates for the holidays.... C. D. White, former trouping nulsician, caught the Beatty show at Lake Charles, La. Ile says that when Beatty trucks used a contro- versial street there, 32 traffic tickets were issued. This caused much local continent in which the newspaper took the side of the circus against a city commissioner.

Charlie Campbell, who has been trouping a walk -thnl show with a

mummy, Marie O'Day's Palace Car, reports he has acquired the similar attraction known as }Iazel Farris. This attraction was trouped for many years and is widely known in the trade, but it has been inactive for the last several years. Campbell e.. pects to open with his new Hazel Farris show at Louisville in April.

From the Philadelphia date of the Polack Eastern show, Kitty Bonstrom writes that clown alley included Bob Lorraine, Paul Kaye, Charley Frank, Charlie Cheer, John Toy, George LaSalle, and

. Visit Repeated Cold illfled /105,1 page 136

tional one -ring fashion, in spots of three rlays or one ss'eek. Two sets of stakes are used, enabling lots to be staked out in advance. The tent, which gives three years of life, takes 300 stakes artd four of the highest king poles -90 feet - in use. Wintering is at \Vinkfield Zoo near \\'insdor Castle. The family- operated 20 -acre spread is idle in the summertime, but active as a zoo when animals are in quarters. Plans are to develop it into a regular, full -time commercial zoo.

Quarters is also used for television work, with several shows being telecast front there last winter. Acts are broken in and the public is constantly invited to watch the training, which is the subject of regular opposition by groups claiming animal training is cruel. The Smarts have done much to dispel these fears by animal lovers.

This winter the Smart animals will be sent to work in Paris, Glasgow, lfarrin ay Arena and Manchester. Usual tenting season is nine months long. The show employ'i 15 people in its advance, In crews of five. Since there are no auspices involved, all promotion and ticket sales are handled by the show and advance work is long and serious. Outdoor billing has declined, with the feeling that newspaper and radio advertising is more effective.

Rollo.... Visitors at the Philadel- phia show included Jean Graves, Stake Driver Dutch, Charlotte Le- vine, the Harry Hunts and daughter, Charlie hunt, Roy and Jean Rush, the Harry Millses, Don Rumpus, George Ilamid, the Al- cett))'s, Joe Gilligan, Stanley Walthon, Dewey Barto, Natal and his family, Ann Dixon and Tony Ramirez.

Wyatt Davis visited the Beatty show in Bogalusa, La., and will go to New Orleans for the Torn Packs Shrine date ... Jim Stutz and his Adolph hiller limousine were in Levelland, Tex. Stutz reported that he had three days of good business . Miss Lona'a dog act show and then conte to Chicágo to play soin Christmas shows.

Charlie Allen was given a birthday party by CFA's Howard and Agnes Hansen at Omaha. Also Present were Josephine Doffing, Mr. and Mrs. Joe Sharp, Mrs. Arthur Klauschie, Mr. and Mrs. Frank J. Jershin, and the Floyd W. Hentons. Allen, waiting for a

new truck, will leave soon for Kan- sas City, and the Shrine Circus.


Confab Program

From Newspaper, Television, Radio' and Outdoor Advertising ?"

Twenty successful promotions will be described by representatives of the 20 parks that used them. This will he heard Tuesday afternoon in "Promotion Work- shop. ° The 20 topics are:

Easter Egg hunt, RCA Kitchen of Tomorrow, TV Day at Kenny- wood, 50 Per Cent Industrial Coupons, Hot -Dog Day, 10 -Cent Nights, Talent Shows, F- a- m -i -1 -y Spells Park, Hot -Dog Contests, Thank -You Week, Funny Money, All-Nations' Day, Date Night. Cir- cus Week, Home Furnishings Show, Auctions, Two's Day Is Tuesday, Penny Day, Pony Show and Teen Ager Dances.

How's holiday Business? Wednesday's meeting will open

with à discussion of the cost of food in relation to food receipts. A second Wednesday topic is "What Is the Percentage of Merchandise That Should Be Awarded in Rela- tion to Came Receipts ?"

Five of the topics to be considered by the panel of past presidents are:

Is holiday business. getting better or Norse? What is the admission price of your rides? What is your pass policy and how do you control it? Do you have a lower admission for children under 12? Do your employees receive a bonus or completing the season?

Later Wednesday afternoon the conveutioning park men will see a movie about Disneyland. The report of the Service Awards Corn - mittee will complete the session and the convention will be ad- journed

PHONEMEN Why take 1100 or less'. When our men make r1063.400 a week! Strong co-opera. Lion or radio. TV, civic groups: fount, Drl lulhorltea. PhOn

.antr l 4.11 11. Flint, 7, aN Naen, onn., ndmw

"GB re't Laratat Radio-TV Special Feature Sl» Organization.

2 PHONEMEN Ot the manio t type for Gauntry (dude dhow for Cerebral Palsy benefit. Deal )oat Martina, rune 5 weeks. 3 repeat deals to follow. Pay your own. Seen 1

know given preference. MICKEY MARTIN

Durham, N. C. Phone sley. 1.1016

3- PHONEMEN -3 Dally Dey anJ collection. Three. works lea, then Sou Uu until Jan. 1. Spend

In !root of . aroma that kerDa tee d1R J. F. SHAFER

test 1.3434 Wilmington, Del. No collecte.

The CIRCUSIANA MART will be published in the Circus Department

of the

OUTDOOR CONVENTION

SPECIAL Mrs. a small Inepnsi it In thin CIRCUSIANA MART you con Sell, Buy or Trod anything and everything pertaining to the Troling Toni Shows of Post Years . . . Circus Photos, Route Cards, Programs, lithos, Miniatures, Sunburst Wheels, tc.,

RATES Clanitiad odi 204 e word, minimum $4.00 Display $14.00 por Inch

Please send remittance with copy os we cannot place charges for these small ads on our books.

FORMS GO TO PRESS...TUESDAY, NOVEMBER 19

Address your copy and remittance to

CIRCUSIANA MART 2160 Patterson St. Cincinnati 22, Ohio i

ATTENTION!

General Agents, Bookers, etc.

HERE'S two big money making attractions available NOW!

1. CAVALCADE or MYSTERIES (Hypnotism and Illusions). Just finished success-

ful lour of Canada. Publicity, photos, clippings sent on request. first show in hypnotise girl over television.

2. NATIONAL SAFETY CIRCUS (a program of safety films and vaudville). Strong pitch for police, fire dept., etc. Thirty minutes of film -one hour nag show.

WRITE -WIRE -PHONE-

8o'' ..vs ready to go and mat money for you, In Spanish or English.

HARLAND STRETZ 908 E. Morgan, Boonville, Missouri Photo: TU 2 -5153

CRISTIANI BROS.' CIRCUS WITH DIANO'S WORLD'S LARGEST TRAVELING ANIMAL COLLECTION- GIRAFFE- RHINOCEROS -HIPPOPOTAMUS-

AND COUNTLESS OTHER RARE ANIMALS

WANT ACTS OF ALL DESCRIPTION FOR THE 1958 SEASON, AND GIRLS FOR AERIAL WORK.

Write CRISTIANI BROS.' CIRCUS 2470 E. Main St., Sarasota, Fla., or P. O. Box 105, Sarasota, Fla.

52

2- Advertising Phoneme. -2 Christmas Edition. Official Labor Paper. Also Official Catholic Paper.

Both Northern Illinois. 520,000 Renewals.

DICK HARLOW Downer Cl,,., Aurora, Ill. Phone. Aurora 2 -5026 -Day or Night No Collects)

PHONEMEN Book- UPC's- Banners

3rd Annual K. OF C. CIRCUS

Chairman Committee 209 E. 8th St. Chononoogo, Tenn.

Phone: AM 6-3555

6-PHONEMEN-6 Good lobo: deal. Svrcl months'

work. You con make it hero.

Coll 4.t705 or 4-5520

Bloomington, Illinois

NO COLLECTS, PLEASE.

ONE PHONEMAN Police deal, pay doily, no collects.

GEORGE LAWRENCE Avenue 5 -4422 Wyandotte, Mich.

PHONEMEN Hove towns set, phones In for In Crosse, Wis. Book -Banners -Tickets. Poy doily. No collects.

'STAN WILLIAMS 618 W. Washington Ave.

Council Bluff, Iowa Phone: 3-5656

WANTED AT ONCE Agent to book merchants' ciinus, Heel and Toe Banner Man and Clowns, Family Acts; Ding and Pit Shows, answer. You pay yours, we pay ours, Permanent address:

WILL H. HILL CIRCUS

Bay St. Louis. Mks. Phone: HO 7 -5361

4-PHONEMEN-4 Top sponsor. TA end *cis. Christmas deal. Plenty of taps. No drunks. No collects.

Call MANAGER Melrose 46239 Days.

Chapel 49584 Ext. 4 Hite, Indianapolis, Ind.



138 THI BILLBOARD

FAIRS -EXPOSITIONS C.nrerY.l slloe. t. III W. R.Mlyk ST.. Chlr,p 1. III -

Jacksonville Eyes Earnings Increase

Carillo Fronts First Grandstand Show; Gate Fee Hiked; Paid Space Expanded

JACKSONVILLE, Fla. -Sev- eral changes In the Creator Jack - eonvllle Agricultural and industrial Fair are expected to aid Its No- vember 14.23 nm. Event will have at Increased gets fee Urree.day grandstand sflow and a different Berne from the 1958 boat show.

Ted Chapeau, fair association proficient, said It was necessary this year to cut Into public senIM giveaway space to accommodate corn- misrule' exhibitors. -rho fair will spot its commercial and industrial (uhlbitn In the Caton Bowl, where it has sold some 28,000 spine feet of space. Heavy farm LulustrW id illih are Icxated In another 2:000 w rare -foot atea In the Jerk - Ions lie baseball park adjacent to the stadium.

The grandstand show will be framed around Leo Carillo TV personality. Also on the bill will be the Miller-Woodcock elephant act. M ' Tee Vee CI ps; Mir Plena, aerial act; Gaynor and Ross, date team. and Maschino Quintet.

COMMITTEES

and SECRETARIES Mo.. ron,u uni ,'a lot 'b. 19St sw wes.

Con fon4h vp to 11 med «n Ild.l. Will HAY w1M et with.. Car ..rnn,

DELUXE RIDE CO. o a.. SM M,. cl....... Milts.

Ree BON ISSi SOUTH SIDE S1AT1oW SAtNtar1ELO, MISSOU41

tumbling. Rusty Alkri s local ale - piece Laud will back the show. (:raudstancl prices will ho 00 cents for adults and 2.5 for kkls for two shows daily during the first three days of the fair. The 30 member Jacksonville Trail Ridera equestrian troupe will perform as part of the dhow.

7Tds v, ires theme will feature new rays. il illy ewhuhitnrs signed to show Chevrolet, ()Iclsniddle, De Soto and the li, tish Ford lines.

100,000-Plus Expected Chapeau said the experience of

two fain has given the sponsor, plenty of experience to improve this year'', effort, and another 100, - 000.phu attendance total Is SS- petted. Cate price will be 75 cents, an increase of 25 tents over last year. Kids remade at 25 cents.

The Greater Jacksonville Fair Association has only one full,tires employee. Kay Armstrong. office secretary. Chapeau.' normal pur- suit Is program director and announcer for W-LOK. Other officers n (pst vice.presideut, James N. %Vats... coutil)' grlcultural agent second s ice.presidents, Nathan L. Mattison. city recreation department supervisor, Harvey Garland, of Florida State Theaters, and Ho- race Denning. Dixie Drive -ln Thee- tan, executive secretary, S. Z. Lonelier. rity honsimt authority dl- ridas, and trcacuuar, J L. 1Vhlttle, bank vice-ppsleesside, 1. The 25-man board of 'Bretton includes Mayor Heyday Burs and many Wetness wteattfvee.

Than will be $10,000 awarded in cash, trophies and ribbons in cattle, poultry. rabbit and arts. and crafts ees

partments. Midway I it the third mid hugest edition of the fair will gain be the Ce lin & Wilson Shows.

THE SHOW DID CAPACrTY BUSINESS EVERYWHERE (T PLAYED! Ws Put A Strong NEWSPAPER, RADIO and Ti ADVERTtSINÓ and PUB(KtTYCAMPNION Back of tie Show ANO GOT RESULTS!

4'i $4AAAtingo NM/

mn. es soy. . Miss Bale Says .

FAIRCONCESS ONERS k r AM ANTOMI INTIN/1T10 Itr

TM FAIN sualiraa5-

NEEDS THE BILLBOARD EVERY WEEK! M.k M..ay -issue Mwrryr. fa6Mr11. NOW - Alt fairy Way.

_ r

The aeaward, /160 ./.,..w M. Cw.0.41 rß. O. Tw'_1 el.... rwd e.. Ti.. aWY.,d for w vow M 511. lrrNre rot*. .w. r.ar. 5151

911 N,.. AM,..F ...... w.w.. cx, .z....... Nah......

ONLY THE BILLBOARD - ....e ....J ..arir.r - amain. .4 a. 111111141 OMtIB Of 41111111tO111L

Bill Preston

Named to U. S.

Fair Office WASHINGTON - William E.

(Bill) Preston, former mangler of the Mlsoarl State Fate Sedalia, has boss named saakaant trade fair In the Office of Io- terrutiona Trade Fain. The fairs ara under the U. S. Department of Commerce.

Prior to taking the government position, Preston vnrd in ci- vilian capacity with the Air Force for 27 months in Europe. While in Europe he visited the Zagreh Fn. ternation.! Track Fair in 7agrrb, Yugoslavia, which drew over a million people in 18 days. This was orle of 22 trade fairs In which the United States participates.

After leaving the Sedalia fair, Preston becetne general manager of the American Royal livestock Show In Kansas City, Mo., and was general manager of Riverside Sta- dhrm in North Kansas City, Mo.

NOVEMBER 11. 1957

Reading Cancels Harness Racing

READING, Pa. - Diminishing Interest in purebred, thorobred !tames. horse racing has caused the Reading Fair to drop this phase of its operation after ruses than 100 years. The fair pulled out of the Grand Circuit last year but continued Its esculs under U. S. Trotting Association regulations.

President Jolie Gies also announced culling one the annual beauty contest, also long-time feature. He said the contest had run its course es a crowd -puler and will be supplanted in 1958 by another contest offering lire same amount of price money in scholar- ship front the co-eds of 22 Berke County high schools. Exact basis of awarding. the prizes has not been determined yet.

Some $80.000 was awarded s harness racing prizes in 1957. The event had been held at the present track since 1915 and prior to then at various iodations of the fair. In 1934 the fair associetion took over

FAIR MEETINGS Canadian Association of Fain

and Farpositlon, Royal York Hotel. Taanto, November 2í -2R. Emery Boucher. C..ollssltm Exhibition Park, Quebec City, secretary.

international Asoclutlon of Fain á Exposltlnns, Hotel Sherman. Chicago. December 2-4. Frank H. Kingman. 777 Arbor Road, \Vln- ston- Salem, N. C., secretary.

Fair Managers' Association of Iowa Del Moines. December 9- I 1. C. S. Miller, Tipton, secretary.

West Virginia Anoclation of Fais, Ruffner Hotel, Charleston. January 3-4. Mabel C. 'lourer. 307 First National Bank Building, Huntington. secretary.

indiana Asuhciatlon of County and District Fan, Severna Hotel. Indianapolis, January 5 -7. Robert L. Barnet. Muncie Star. Muncie, secretary.

Minnesota Federation of Comi- ty Fairs, St. Paul Hotel, St. Pad, January 8-8. Hubert Ransom, St. James, secretary.

Kansa Fain Asadatlon, Hotel Jjavhawk, Topeka January 7 -8, Everett E. Erhart, Stafford, secretary.

Missouri Association of Fairs and Agsicndtural Exhibitions, Covet - nor Hotel, Jefferson City. January 9-10. Rollo E. Singleton. 103 Park - hill. Columbia. secretary.

Ceot011 Association of Agrkul. tural Fairs, Dinkier -Plan Hotel, Atlanta. January 13. Jos F. Pruett, 550 Riverside Drive, Macon, sec -

Wisconsin Association of Fairs. Schroeder Hotel, Milwaukee. Jan - uary 14-18. %Vin If. Eldridge, 3154 East Mill Street, Plymouth. secretary.

Ohio Fair Managers' Association, Des hlnHdton Hotel. (*lhrmb is, January 14.18. (:adder V. Schrible, 7G9-710 Rribokl BuikIisu Day- ton. executive secretary.

Association of Tennessee Fairs, Nod Hotel, Naahville, January 18- 17. Jack Vinson. Tennessee-Caro- lina Fair, Newport. secretary.

Western Canada Association of Exhibitions, Palliser Hotel. Cal - gary Alta., January 17-19. Mrs. Lett; Walsh, Beuborough Ifosl, Saskatoon, Sask., secretary.

Virartla Association of Fairs, John all listel, Rk u ond, ianuary 18.20. William E. Finch, fairgrounds Danville. secretary.

The Micsecretary. Association of Fain á Exhibitions. Fart Shelby Hotel, Detroit. January 19.21.

!Larry B. Kelley. naiad-tie, secretary.

Massachusetts Agricultural F.rlrs Association, Motel Bradford, Bos- ton, anuary 2421. Paul COMM, T told, secretary.

nits Association of Agricul- tural Fairs, Eastland Hotel, Port- land, January 22-23. Roy E. Sy. morn. Skowhegan, secretary.

Kentucky Association of Fairs Kentucky Hotel, laúsvills, Janu- ary 23 -2.4. L. Doc Cassidy, Ken- tucky State Fairgrosmds, Louis- ville, secretary.

Illinois Association of Agri - cultural Faire. St. Nicholas Hotel, Springfield, January 28.28. C. C. Hunter, Tavbryille. secretary.

Rocky Mountain Association of Fain, Rainbow Hotel. Great Falls, Mont., January 28.28. Clifford D. Conter, Shelby, Mont., secretary.

New York State Association of Agricultural Fair Societies, Shera- ton =fen Eyck Hotel, Albany, Jan- uary 27 -24. James A. Carey, De- partment of Agriculture and Star- lets, State Office Building. Albany, secretary.

Nebraska Association of Fair Managers. llotel (iuuhusker. Lin- coln, January 2,-8. 14. (.. Mo- Clellan. Arlington, secretary.

Pennsylvania State Association of Couutty Fain. Amencus hotel, Allentown, January 29-31. Charles W. Swoycr. 522 Court Street. Reading, secretary.

Oklahoma Association of Fairs, Youngblood Hotel. Enid, Febru- ary 2 -4. Roy Davis, F:uid, president.

Mississippi Association of Fairs & Livestock Shows. Robert E. Les Hotel, Jackson, February 5. N. S.

hand, Jackson, secretary. Texas Association of Fein & Ex-

positions, Baker lief'''. Dallas, Febnmry 81. Bob Mnrdoch, 102 Fast Locust Street, Tyler, seers tory.

Arkansas Fair Managers' Aslalci- ation, l.aFayette Hotel. Little Rock, Febrnary 10.11. Clyde E. Byrd, Box 907, Little Rixk, secretary.

Saskatoon Ex

Elects Graham SASKATOON, Sask. - Dean

Viseur E. Graham, head of the college of agrkrdtrsre at the Uni- versity of Saskatchewan, has been elected president of the Saskatoon

operation of its futurities from Une former operator, and intends to dispose of the remaining Reading Fab futurities to 'some tither Mack" They are among the oldest harness race stakes In the land, having started the write year as the famed Hambletoxuian.

Until recent years the Reading track had been a harness race location Once early In the 19th century. But absence of pari- mutuel betting in Pennsylvania, coupled with the rtcanreas of suela fennel- able mutuel locatiore as Carden State, Brandywine Camden, At- lantic City and Asa/phew. have steadily drained the racing attend - anee. The remaining lover. of harness events were not end to sustain continuance of the Mg, Giles said.

The fair is sponsored by Agricultural and Hot sedation of Berke C tirade its deci and beauty Readings tl ruile world rr

Illinois Meet

Draws Execs

From 14 Events MENDCYTA Ill. - Representa-

tives of 14 Illinois fairs were on hand at the annual meeting of the Northern District of Illinois Fain Association here Sunday (3). Offi- cials of the Mendota fair served as hasts to the auto( -towners.

Wilixrr Layman. president. and C. C. Hunter, secretary, of the 11- linois Association of Agricultural Fairs, were guests. Fain represented included those at Princeton, Milledgeville, Sandwich. Sycamore, Aurora, Melvin, Kankakee. Knox- ville, Harvard, Rock island, Peo- tone. Pecatonica and Macon.

Representatives of attraction and supply firms present included George Flint, Barries- Carruthers Theatrical Enterprises, Chicago; Frank Taylor, CAC- lfunid, Inc., Chicago; John Mullah Grossman Agency, Des Moines; Selby Rodeo, Farmer City, Ill , nul Emil Culd- mmpf Sr., Regalia 4tarmfacturing Company, Roth bland, Ill.

Mobile, Ala.,

Reports OK Run MOBILE, Ata. The Greater

Gulf State Fair:- which operated here October 21-28, was called highly eteceas(ul by Rudy Ramelli and rim Harwac, co- general managers. Total attendance was ris ported at over 100,000.

Leading attractions, which wens presented in Ladd Stadium, included Brenda Lee, the Southland - ers, Leo Carib and a 'Grand Ole Opry" omit with Lone and Omar. Y,rdy Lynn, Bob Gallium and Pat Kelly. L. J. HMI) Shows provided the midway attractions.

The number of comnwrcial ex-

hibitors this year rose to 85 as

competed with 40 in 1958.

Exhibition board. Ile succeeds J. A.

Mighten. Vice -presidents are R. H. Howes

and Clark Graham. Manager is

S. N. MarF.achern and secretary is Stn. Lutta Wawa.



NOVEMBER 11, 1957

CARNIVALS Communications to 188 W. Randolph St.. Chicago 1. 111. THE BILLBOARD 139

Calif. Concession Ops Schedule Two Meetings

LOS ANGELES - Conces- sionaires seeking an adjustment in concession rates at fairs in Califor- nia are scheduled to meet with the group's attorney, Nathan Cohn, here on Thursday (14) and in San

Francisco on Saturday (16), Norman Schue, a member of the group, said.

Crystal Opens

Florida Tour

At Wauchula \VAL-CHULA, Fla. - Crystal

Amusement Company made the jump here from Lakeland, Ca.. to begin its Florida winter dates Mon- day (4). Earl Miller, general manager, reports a good season, altho somewhat off from 1956.

On the Lakeland lot the show had 6 rides, 2 shows and 25 concessions. More attractions are expected to join in Florida. Miller is assisted by Mrs. Billie Miller, office manager.

Bill Stephens has the cookhouse and three concessions. Jim and Vera Anderson have popcorn and kiddie rides. Marion Spiller is in with his Merry -Go -Round and light plant. Other concessionaires include Stan Clowasky with two stores. Joe Reynolds with three and Jack HHoller, ieaefry.

PSCA Skeds

"Winter Events LOS ANGELES -The Pacific

Coast Showmen's Association and its Ladies' Auxiliary will open the winter season of social activities here Monday (18) with a homecoming party, Bob Downie, PCSA president, and Berta Harris, Auxil- iary president, announced jointly.

Other functions to follow include Old -Timers' Night on November 25; Memorial Services and Auxil- iary Dinner, December 8; Past Presidents' Night, December 9; annual banquet and ball, Decem- ber 10; Christmas dinner, Decem- ber 2,5; election of officers, Decem-

.Ztrr 30; Auxiliary installation of officers, January 4, and PCSA installation, January 6.

. Committee members for the homecoming party are Sam Landesn \an, Fred Mortensen, and Joe Steinberg. Joe (Red) Dauer

rend Steve Vaughn form the committee for Old- Timers' Night and Harry Seher is chairman of the Memorial Services. Moe Levine and .Ed Harris are serving as co- chairmen for the banquet and ball. Staging the Christmas Day dinner are Landesman, Mortensen and Steinberg. ]tarry Hargrave will be the PCSA installing officer.

Peppers Inks Indian Cele

MOBILE, Ala. - Frank W. Pep- pers' Shows has signed to 'provide the midway attractions at the nearby Chickasaw, Ala., Indian Pow - \Vow November 28 -30. C. L. Wil- liams, Chickasaw Chamber of Commerce, who is chairman of the event, reponed that a number of Chickasaw Indians.will ba on hand for the three -day event.

The meetings will be held in the Pacific Coast Showmen s Associa- tion clutiroonrs Isere and in the Show Folks of America clubrooms in San Francisco. Both sessions are scheduled to begin at 7 p.m.

71,e group. yet without an official title, has charged that concession rates are prohibitive. Cohn, who formerly operated the Golden West Shows with his late father, Harry Polish Fisher, was appointed to represent the group two weeks ago. Following the discussions at the meetings, the matter of rates is expected to be presented to the Western Fairs Association which will be meeting in Fresno, Calif., November 20.

Schue said that the meetings will be opens to concessionaires, show owners and fair managers. Earl Leonard will represent the concessionaires at the San Fran- cisco meeting.

Boston Ops

Organize New

Show Club BOSTON -The New England

Shewnren's Association has been organized here, officers have been elected and clubrooms opened at 276 Tremont Street.

Jack Ableman was elected president; Mark Wayne, vice -president; Joseph Freedman, secretary, and George Panagopoulas, treasurer.

Charter members, in additions to the officers, include Morris Freed - man, Bill Corcoran, -Ralph Penny, James Tomboso, Carmine A. Di Mato and 'Mossy Lvueis. it uvas

reported that 5Ó additional have Fair wan a real winner for the made application for menbership. show, up 23 per cent over 1956.

Dr. Paul II. Davis is cleft The spot is already inked for 1958. physician. Outstanding pre -fair date for the

1958 SLATE

Jack Duffield

Heads League

Officer Slate CHICAGO -Jack Duffield, first

vice -president of the Showmen's League of America, has been rum- inated on the regular ticket for presidency of the organization. Elections will take place December 2, during the outdoor meetings he re.

Also on the slate are Bill Carsky, first vice- president; Paul Olson, second vice- president; Ed Sopesar, third vice- president; Hank Shelby. secretary, and Bernie Mendelson, treasurer.

Nominated for the board of governors are Randolph Avery, Doug Baldwin, Louie Berger, Mickey Blue, Max Brantman, Elmer

(Conrinrud on parr 141)

Vivonas, Strates Vie for Miami $$

Bagging of Homestead by Railroader Spurs Opposition Event Closer In

MIAMI -.% booking skirmish Strafes will play the Homestead in this area will see Moth the James elate under the sume 'auspices. Joe E. Strates Shows and Amusements Behoff is again representing the of America vieing for politic at Chamber. Dates will be January tentions this winter. 17 -26. according to Allen Travers,

Involved originally was the shows general agent. South Flordia State Fair, which The Vivonas will stage a South debuted in Homestead last winter Florida Mardi Gras and Home

Show in Conlds, 10 miles closer to metropolitan Miami. for the Ki- wanis Club. Milton \i'arshaw, who managed the fair last year, is man- aging the new date. tentatively set for January. 31 thnt Fehnrary 9. Harry. E. Wilson is A..and A. agent for the event. in addition to his normal promotional chores.

under the Chamber of Commerce auspices, featuring the Vivona family's A. and A. midway. The date was successful to the extent that Strates usas Humored all summer au

being interested in capturing it. The railroader succeeded, but

A. and A. bounced hack with another major promotion. and it appears the dates. while amerced, may yet inc altered as earls carnival jockeys for first money. At present, this is the picture:

Page Combined Readies Jan. '15 Florida Opener

BRIJOKS,V1LLE, F), -- Page Combined Shows closed its regular season here Saturday (9) at Her- nando County Fair. Some units of the show will winter at the fairgrounds to reopen for an early Florida tour starting with Pasco County Fair, Dade Ciny, January 15, Remainder of the show will truck into Savannah for the v:iuter

Bill Page, owner, stated that the 1957 season seas not quite tip to the previous year. Poor early spring weather was a hindrance and tine Southern route, except the Bruns- wick, Ga., fair, was off due to weather and crop conditions.

The Brunswick Exchange Club

Talent List Growing For New York Banquet

NEW YORK - Another star - studded line -up of talent is in the making for the National Showmen's Association banquet, the chub was assured last week, altivo definite names would not be known until a week or two before the big event the night of November 27.

The affair shifts back into the Sheraton Astor this year after being held at the Commodore in 1956. Last year the festive crowd uvas

Phoenix Club

Party Gets $700 PHOENIX - Approximately

$700 was grossed by tihe Arizona Showmen's Associations at its Halloweens party held in the clubrooms here Thursday night (31), Sam Steffin, chairman of the event, said.

The party was also a pre -Arizona State Fair event. A number of concessionaires wino opened there Saturday (2) for the 10 -day run were present.

The evening featured entertain -

(Continued on page .141)

entertained by Dorothy Lamour, Julius La Rosa, comics Jean Car- roll, Artie Dann and Pat Henning, vocalists, and circus acts. The va- garies of booking always make it difficult to know much in advance who will be present for a benefit show, bunt George A. liamid Sr., president emeritus. and hooking aid Al Rickard, have not been in the habit of letting the NSA down.

The banquet, award books and yearbook were the subject of a special meeting on Wednesday (6) in the new clubhouse. President Morris Batalsky presided on the dais, being joined by Jeff Harris, first vice - president; Al McKee, second vice -president; Max Tubis, secretary; Harry Rosen, treasurer, and Louis D. King, chaplain. Greet- ings were extended to many returning showmen, and to Lou Du- four and Gerald Snellens, past president. Past -President Phil loser was also present.

Fund Projects Lag It was brought out that award

book sales and yearbook ads are trailing last year's but that the prospects are not bad. More than 100 names are subscribed for the bronze plaque, which will bring considerable revenue for the yearbook.

The World of Mirth Shows will

show was the Wellsville (N. Y.)

Centennial which did better for the

Page organization than most fairs.

Two Rides Sought Page and Roland Page expect

to attend the ontduor convention in Chicago and plan to purchase a Scooter and Rock -o -Plane for the

1958 season. Meantime, being- built on the show are now light towers and three shóst fronts.

The 1957 staff working with Page consisted of Roland Page, business manager, assisted by John Terry; Morton I.. Smith. general representative; Fred Dickerson, special agent: Srs Suie Page. audi- tor; Mrs. Roland Page, secretary; John Lucas, electrician and transportation; Ray Sanford. ride super- intendent. and Mike Cooper. mail and The Billboard.

During the season an average of 16, rides, 10 shows and 40 -odd concessions were carried. Making the major portion -of the Page route were Pocketbook Harris, Minstrel Show and Colored Ruriesque; Ro- land Todd, Skin Show; Robert Sal- isbury', Glass House; Florence Por -' ter, 'Snake Show; Bob Noel of Noel's Ark), boxing and wrestling gorillas, and Lucky Starnes and Marty Smith, both with girl shows. Joining recently was Lisa Del Mar with her Girl Show and What Is It?

Others with attractions included Ray Steele, Sky Fighter, Tank Ride and basketball gagne; Mae Mc- Spadden, Roller Coaster and kiddie rides; Norman Smith, Roundup; Bill Leewnrthv, bingo, three kiddie rides and three concessions; Al Wallace, dark ride, and a Scram- bler owned by Bill Dyer.

Other concessions, beside the office -owned ones included the Bill Burns cookhouse and string of stores; Earl Kelly with five. Jim Fennel with four and Dan Hellman with several.

be heard from shortly, Snellens said, to add to show monies realized so far and which now include Cetlin & Wilson, $877; O. C. Buck, $500; I. T., $400; Prell, $500, and Strates, $1,200- $1,300.

It was announced that Al How- ard and Dan Thaler have been named to fill board of governors vacancies caused by death, and that Henny Kaufman and Morris Brown have been named to the house committee.

Dates announced give Strates the edge so far. But advance work has not hit high gear yet. and it is expected Isere that the last word has not been heard about firm dates for the Mardi Gras.

The Vivonas putt out 500,000 free gate tickets at the fair last year and will boost the munber to 1:000,000 this time, Wilson says. Also included is the Mardi Gras planning are fireworks, free acts, giveaways and other special events.

Tampa Club

opens Season

November 18 TAMPA- -The Greater Tampa

Showmen's Association will hold its first regular meeting of the season November 1.8, Jack Young, publicity ehairman, announced. The hoard of governors will gather just before the regular meeting to act on 75 new membership applications.

Yang reported that Bill Stophel, custodians, has the clubhouse in top conditions after much painting and decorating during the summer. Harry Julius, who is accepting new applications and renewals for the hospitalization insurance, reported that over $7.000 in claims was paid out during the past year.

Sam Gordon is confined to St. Joseph Hospital here and Tony Waddell is also ailing.

Earl Maddox and Irish Caughn are making preparations for the Christmas party for underprivi- leged children.

Trouper's Dinner Pulls Big Turnout

LOS .ANGELES- Tillie Palma - leer, bazaar chairman of Regular Associated Troupers, held her annual ham dinner here Thursday (31) to a good turnout of members. Proceeds go to the bazaar.

Ruth Wolff Wood did the Hallo- ween decorations, while door prizes were donated by Katherine Gold- stein, Ida Chase, Rose AVestlake, Ann Stewart, Ruth Korte Davis, Art Thompson, Helen Smith and Ruth Wood.

Guests included Ed and Berta Harris, Norm and Lill Schue. Cecil and Coldie Cutler, Ed and Peg Butler, Lee and Ethel Smith, A. J. and Eve Scott, Mary Dewey, Larry and Martha Nathan, Nell Robi- deaux, Mora Bagby, M. H. and Maxine Ellison, Zoe \\'irk, Rose Fitzgerald, Lìlabel W it l f a nr s

George Plyman, Maree Rhodes and Billie Backman.



140 CARNIVALS THE BILLBOARD

MIDWAY CONFAB Louie J.- Berger. agent for the

Olson Shows, is back in, Chicago alter a hig season and. has reopen - ed the shows' office at 139 North ('lark.... Mrs. Carl Jackson is recuperating from surgery and will semen be at home in her new house trailer at 1954 Shorter Avenue. Rogne, Ca.

Back-end veteran Floyd Wool- sey, who retired from the road several years ago for reasons of health, is a sergeant on the Jen- nings, La.. police force. He was in New York last week to return an amused murderer Io boui:i- al..

Eddie Davis hit the National Showmen's Association last week

BILL EDWARDS AND

HARVEY BARNES let me hear from you intmechoroll regord,ng Chv. Tractor. Fruehoul Troller end Ferris Wheel.

SHAN WILCOX Marysville, Tenn.

phone- YUkon 2.4912

Thant: 1 ou SICK st JI.l.t SI 1.11)

Diener ewrp7: Mr rear mw ACKAa, ATaIC TAN

ur<MU, "Sera Mersey With Johnny"

JOHNNY CANOIt hens,: WI 34007 er WI , -t.'

Alteee, Pa

NIp Fight TB

Buy Christmas Seals

HUBERT'S MUSEUM 228 W. 42nd St., New York. N. Y.

Oren all year round wnt Freak. .nil ItI ?, AO, Slate sel.rr end .r6«Woos In tint Nase.

N 11.1, PAY CASH t or No 10 Wheel ant Hellcoole, Ride. w'ol Foreman M oar Jr. HM Rode, rorem.e en Llule esaty '7?;"At%e. Renne. towhet

than Feb. Ir 7ou have h.L.,, whet than the Kolle eat loc. on, bother AddrA

TIRVER SCOTT OS W Amteten Av. Ortende la.

alter an absence of many Scars, renewing his membership and getting into an extended gin rummy session with Morris Brown. Mike Dembrosky, of the M. D. Amuse- ments, was also a New Fork visitor.

C. Ii. and MaybeUe Allton, recent newlyweds, hosted 200 friends at a recent reception in Los An- geles. The event ans held under canvas and many of the guests were from the Regular Associated l'roupers and the Pacific Coast Slew, twits Association.

Joe and Nell Pelmer are wintering in Miami after closing their stores in Crystal each, Ont.

Turner Scott will have his rides in Orlando. Fla.. November 15 that t)ecemler 28 For the Little League ('hristntas Party.

Abe Prell is in Long island Jew. "It hospital in New Hyde Park. . Y. Dare E. Fineman is con- fated in Camden (S. C.) Hospital ,1 all pneumonia. Prell is promi- .,t -nt with the show bearing Iris ?:unity name and Fineman is the ....tenon concession boss on the ( :old Medal Shows.

Heart trouble snot two World of Mirth Shuts'. people into Baptist

Hospital in Columbia, S. C. They are secretary George (Bud) Sollen- berger and Gene O'Donnell of the bingo.

'l'es and Rusty Mason closed the trucou with Amusements of Amer. ice. .. . Gay and Cean Nadreau plan to play a few spots in Florida this winter after closing with Wil- liam T. Collins Shows. , , Mr. and Mrs. Turner Scott, of Sea View Amusement Park, Daytona Beach, Fla., visited Mobile, Ala., CH route to Texas.... James Bar- ber is recoserbtg frum a heart attack citer spending two months in a hospital. He and Mrs. Barber, of the inland Rmpire Shows. are now at their home in Coolidge, Ariz.

Joe Cundrea, special events promoter, whose left leg was ampu- tated last Jul'. is now its the Buf- falo \'eter;ns` Hospital, N. Y. Can - drea still be fitted wish au artificial limb before lensing the hospital about December 1. and ?could like to heur front his friends ... Hattie Wagner had her kiddie rides booked for the Daphne. Ala.. celebration November 9-11 .

Walter William, ride op. is in the \\ ,' I.', t rung Hospital at Greens-

for surgery.

UNDER THE MARQUEE ( riarrrrr,-/( P.M. Page 1-17

Tom Powers. formerly with John Cutteo Ir.. e, iu Chicago after ile- hseriug animals to the Polack' Western Show in Texas. Powers' immediate plans will take him to the Fast, but he a ill return to Chicago for a net. connection.

Among the people from Clyde Bros. slime that war dinner guests of the CFA of Davenport. la., were \Ir. and Mrs. Howard Sties& Mr. and Mrs. Carl 1Nallenda, Mr. and Mrs. Herman N'allenda and daughter. Mr. and airs. Gunther Wel- landa, %lr. anti airs. Jade Harrison and Slr. and \fn. David Hoovers plus Jack Letmtini of the Packs Circus. CFA Orlo Rahn reports that 40 cline fans and guests, represeuting eight States. attended the Central Section meeting and the} sass- many films slowing the Beatty. Cole, Ringling, Barnett Bros. and Walter 1.. Stain shoos and two films on European cis-

, owes.

HOT SPRINGS SHOWMEN'S ASSOCIATION

and LADIES' AUXILIARY 1\17TE 111.1. SHOO SI( v 1\U l. sUIF.S

TO JOIN Is ('et I OH 11 111ti

SHOWMEN'S WEEK IN HOT SPRINGS, ARKANSAS Salures r. Nev 16 - /coudent , Prts Teeter New 19 -Open Nuts Wednsad.y. New. 20 - elk Annu.I DA 4 B

'Crystal S.Ilreom. Arline?.. Hem,,

MAKI RESERVATIONS FOR BANQUET NOWT YOU'All COMP.

"THI CLUB THAI MAKES YOU FEEL AY NOMI"

HOT SPRINGS SHOWMEN'S ASSOCIATION 710 WhAtlnrten Not Spring,, Ark.

FIGHT RISING CONCESSION SPACE PRICES )OIN NOW with the California Concessionaires

who have banded together to save the business. MEETINGS- NOV 14 NOV. 14

Pocilit Coot Showmen, Assn. Shea Folks of Americo 1235 S. Hope st los Angeles 145 Turk St., Sun Fron<ro

7 P.M. 7 P.M.

Cen<ew:enaire, will be oddrased by Nathan Cohn, otlerney for the <su,e, of these mooting,,

DO NOT sE PRICED OUI OF THE ROSINESS. GET THE FACTS- ATTEND THE MEETINGS.

PAY A FAIR PRICE -BUT ONLY A FAIR PRICE.

Doc Stoddard . living at the Pioneer ilotel In Chicago and needs nail.

John R. Truss Jr.. Odessa, Tel.. caught the Siebrand, and Carson - Bantes shows and visited Kelly - Miller winter quarters while ou a Wcstrm tour. Ile also talked to Mrs. A. Morton Smith it Gaines - title, Tex. , Wflltam B. Hall, CFA of Willow Cruse, Pa., caught the Polack show in Philadelphia.

Troupers who have made the Peace Ilivor country of British Col- umbia with Cristiani, King, Wal- lace and Clark or other shows may recall an Akath Highway bridge over the Peace Riser. Its foundation shifted recently and a section of the bridge collapsetl,

!toward Y. Bart' reteethy visited Dr. William Maim in 1Vashiltgton.

. Dave Friedman and Scott Hall were in Chicago last neck after a

season of playing drite-m treaters with special cooties and books.

Billy Rke, of the Ringling -Bar, nutn slow, is eons deicing at his home. 49 Frederick Drise, Beth. page, N. Y.. and would like to hear !..sin friends.

The Macon, Ca.. Shrine circus. Not ember 25.30. will be produced by Wilson F. Storey Entertain- ment Enterprises. Charlie Berza flew to Caracos. Venezuela, for conferences about a circus program to be presented in March, 1958.

Ceorge M. Phillips caught the Polack show in Philadelphia... ,

Mickey Sullivan's circus band is preparing for the indoor winter season. He will make Frank \Virth's circus, opening Apt-il 5, in the island Canlen Arena, West Hemp- stead, N. Y.

Gaby Fofo and Miliki, Cuban comics and circus owners, were scheduled to appear on Ed Sulli- van's TV show, Sunday (10). . .

Nita and Peppi Boria have arrived in Sarasota, after six months in

Europe.' They. are scheduled for a new tour in Europe for the 1958 season. . - . Byron Cosh recently visited with the Matcou, Ca,, Shrine circus committee.

Frank W. Moore, who was handling promotions fur Cristiani Bros.

BIG JAMBOREE

Back -Enders

On Strates

Enrich NSA NEW YORK --One of tire most

rewarding jamboree experiences in years was described at last week's National Showmen's Association meeting by John Weisman, past president, who accompanied Al McKee to Charleston. S. C., to the James E. Strates Shows lot re- centiy.

Woisivan told of procuring beer and sandwiches with owrler'Strates, making the roonds to sell 2.50 -odd tickets. and emend ' g more than 200 carnival folks of whom scarcely a dozen were cumces<iun people. Minstrel show entertainers and other acts performed it .was reported, and the response to Weis- man's plea was described as over - whelming. Partu'ip'rntx were' virtually all ride and shoe penou ncl.

Weisman told of a steady stream of halves. bucks and deuces. the successful re- auctioning of liquor and radios, and other income in eluding $100 from Ben Hoff. $150 plaque money from Fred and Frances Fourier, donations from F.nfie Delabate and Sammy Apple- baum, and merchandise troml)otty Anderson. A total of $900.75 was realized. Guy Markle. promised a portion of the bingo Lund which is also cut up with the Miami and Tampa chubs. which dominate the front end., Yearbook ads money was also collected.

The pre- jamboree pledge of Max Tapis to add 100 per cent of the total raised is encouraging, Weis- man noted. and a final accounting will doubtless- bring the jamboree visit's result to be more than $1,- 2(10. Co-oeeraticnt from the office WAS exceptional, he ueported.

NOVEMBER 11, 1957

Club Activities

Showmen's -League of America CIIICACO- - President

Sweeney opened the regular Thursday (7) meeting with close to 70 members and officers preset.? Also on the platform were Jack Duffield and Bill Carsky, rice. presidents; 1k rute Wieldaon, treasurer: Homer criant, execsttjve secretary.. and two past presidents. Sam J. Levy Sr., and Ned Torsi.

Duffield. who is co- ehainnan of the Christmas party with' Softie Wasserman, said the event would be held December 15 ir the Chi. cago Room of the Hotel Sherrnarl. Otte new member. William ft. Bunts. was announced.

Called on for brief talks were Sid Pritikin, Bert Peck, John l,ent- paR. Harold Anlner,' Art Morse, Bob Beaudrv. Dick Leith, and Wasserman.

National Showmen's Association Ladies' Auxiliary

At the October 23 n presided over by Ann president. t. c'ongrntulnti tended to Elizabeth gittial CIlertasev and t of Oonalee Jones, - all were recently married. Al. ggrraandated was Denise Rena file birth of her baby.

C:mce Steiner has rehtrned 1

from the hospital. it was pounced. Cele Forman's Darne is

'he added to the bronze plaque. Ethel Shapiro flew to Califor

to visit with Blanche liendet. and the two of them attended Pacific Coast Showmen's Associ- ation. meeting. -

The white elephant t a h I e. candle- lighting ceremony and secret pals presents all had soma activity in the meeting. Anita C:oldie is birthday chairman. Selma \\'vnn, stile of Michael Wynn, may do the clubroom decorating.

Refreshments were served. and the dark horse scat won by Kitty Rinsch and brought in by Anna Conk

Pittsburgh Seeks Expansion Of Parking Areas

PITTSRCTRCII -flue Allegheny County Fair will seek additional parking area before nest year's nun, George Kelp. director. announced last neck.

Kelly suggested that the county acquire. by leas or condemnation, laud now in private hands near the fairgrounds. As an *hematite. he said operation of special shuttle buses between the plani and dossn- town Pittsburgh might be considered.

Total cost of the 1957 fah was $116.798, Kelly disclosed.

in the East. handled the Austin date tor Beatty. . Jay Jason, stilt artist. is completing two weeks stork in Virginia and Tennessee.

Sverre O. Braathen has the second part of a circus band story in the Not ember issue of Instru- mentalist.

Hazel King and Paul McGehee played a show for sailing flyers at a Gainesville. l'ex., air station.

Earl Hammond and Charlie Lewis Baited Hazel King and Mai and Cernie Craig visited the Henry'. quarters.... Bum henry has been with his brother Todd's indoor show. the Monarch circus.

Elmer and Estelle Hanscom entertained Frank Ross, .Frank Bab- cock and Rose Westlake in Los Angeles Kitty Bonstrom writes from the Polack Eastern show that visitors included Sonny and Jean Moore, Vern and Ingrid Orton, Captain and ',Mrs. Lee Estes, Poodles and Gracie Hanoeford, E.

4 McCall, Joe Antalek and Hector Poole. ... Among the acts on the show are Norbert and Arden Kreisch, gorilla act. Cimses Collies. Gloria's Dogs and Zavatta s. Dogs, and Captain Cressó a Rocket Car.

Texas Blanks Chase Kings Into Quarte

BOISE CITY. Okla. Bros.' Shows moved into quarters here last week aft ->

blanked for four consecutive n in West Text..

After refurbishing winter, the show w

the road April 14 of next of the leading dates already is the Darby (Colo.) Lions Cl Celebration which opens May Others include the Peptise Spri (Colo.) July 4 Celebration, Le ville (Colo.) Donkey Derby pl : stands in Julesburg. Colo.; Ogallala,. ,

Neb.: Eads, Colo.: Clayton, N. M.. and here in Boise City.

Mr. and Mrs. R. King plan to

drive to the Chicago outdoor meet - ings. Ham' Wilson left for Atonti-

cello. Ul.,- last week but will re-

turn here for a jantaary fishing trip with the Kings.

Schott Re- Elected Reports Good Year

CINCINNATI - Edward E.

Schott was re-elected Jpresident of

Coney Island, lee., fin his 23d

term at the annual board of directors meeting -here last ss'eek.

Schott reported that the 1957

season was a success even Ihn

cold and rainy weather predomi- nated the early part of the summer. The swimming pool attendance was

above that of last year. and the

ballroom was below the 1958 fig-

ures on attendance. 'l www.americanradiohistory.com


-

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NOVEMBER 11, 1957 THE BILLBOARD CARNIVALS 141

Winter Fairs Florida

n O Llrat «a Jaan. -la. A. O. Pott Co Youth Bhow, Dee. 5-7 -

P. Hayman. .Slaamtan- Manatee Co. Pair. Jan, 21 -feb.

1. Harper KendrIrk. Cleeteton- fiugarland UP*. Jan. 35 -Peb

I. D. O. Peavey. Dade CItr -Peace Co. Pair. 3.n. 15.1e. J

P. mtlRlni. De Land -Volhale CO Pair. March 3 -S. Lee

Maxwell. SuetIs -Lake Co. Pleb & Plower Show. Jan.

10.13. Karl Lehmann- Patina Springs- BUwanne Rivet Cattle

Snow. Pro IS-31. L. C. Cobb, Trenton. Tort Deers- Douthweet Pia. Pale. Mb .-

a. Robert IllppelhSuser. lmeetota --etwa Co- Pair, Dee. 7 -7.

Quentin Letllta

J A 14-#. Jact ntt

. AWL Pair. 05. Lhapau

Rm 7Llvcalo ek

Mowwhb. S-21.

O. L. Partin. Leftelle-Ilendry

1. Ci Falr.'Jan. 25-Fib. 3

Pr LIMO -Pinellas Co. Pals & Horse Show

Peb. 25 -Larch 1. J. H. Logan. Mid ion -North Fia. Livestock Show &

Sale. Feb, 74 -23. O. R Hamrick Jr aluni- eouthenat Fis. dc Dade Co Youth

Show. Jan. 13-25. Ralph E. öuffik?r. Oea1a -- Southeastern Pat Stock Show &

Bale. March 3-7. Louie OL Feb.

n h. Orlando- Control Fla. Fair. Fr 24Starth

2. e T. Bickford. Palatka- Putnam Co. Agri. Pais, Roe. 11-

Ill Hubert Maltby. Plant Cr7- Hlllsboroush Co. Jr. 44r1 Fil ?.

Dee 12 -14. D A. Storm.. Flint CIIF -Pli. Strawberry Fouirai. Feb

17.23. Fred W. Muller. aarasota- Sarasota Co. Agrl. F.Ir J,n 10-

.5. K. A. Chalk- Sebring-Highlands Co. Fur. era. 74-

Much -J. B J. Haute Jr. TomphP7a. Snare Pair. Feb. 4 -15. J. C.

HuAWan. West

a Poim Beach -Palm Heath Co ii!?.

Jul 7t -Peb. 1 Laar Allen. Winter Haven -Pea. Clmlrue Expo- li-

27 Robert J Eastman.

.Querner Pilots 'Hayride' for '58

CINCINNATI -Plans for greater emphasis on the booking of fair dates for "Midwestern Hayride," principal attraction of WLW Pro- ductions, Inc., here, have been announced by Bill Querner, manager of the office's county fair department.

In efforts to book Ohio, Indiana and Kentucky dates, Querner grill attend the December outdoor meetings in Chicago and January fair meetings in Indianapolis; Colum- bus, O., and Louisville. Assisting him will be Dean Richards, of the Lucky Pennies act and emsee of "Ida ride;" which recently corn.' pleted a successful run on the ABC -TV network.

Jack Duffield row, ri Í11111l page 139

Byrnes. Noble Case, William -r. Collins, Hadji Delgarian, 1Ierb Dotter, Harry Duncan, Lou Du- Four, Hal Eifort, George B. Flint, Benedict Garmisa, K. H. Carman, Sam Gordon, C. C. Croseurth. Eph Closser, Morris A. Haft, William Kaplan, Andy basin, AI Kaufman.

Also C. J. Kwiet, (oho Lernpart, Edward Levinson, Sam J. Levy Jr., P. A. Marco. Art Morse, Chuck Moss, Charles Osten, Buddy Pad- dock, Petey Picor, Archie Putnam, Harry Ross, Harry Russell, David Russell, Jack Ruback, Rudy Singer, Sans J. Solomon, Chick Schloss, Norman Schlossberg, Louie Stern, L. I. Thomas, Bernard Thomas, Sol Wasserman, Elmer W. Wells, O. J. Weiss, Ralph Woody and Charles Zemater Sr.

Phoenix Club (:,.,icri:ll, fi I i,ti :awe 1

Calgary Exhibition Nets 393G Surplus

Tops Previous '56 Mark of $348,000; Six -Day Revenue Totals $623,787

CALGARY, Alta. - A surplus of $393,128, the largest in history, wa.4 recorded by the Calgary Ex- hibition and Stampede, La, in 1957. The precious high of $348,- 000 was recorded in 1954.

The figure was contained in the report of President F. C. Manning and Cenerai Manager M. E. Hart- nett, presented to the annual meeting- of shareholders.

The financial statement \was, read by Justice M. M. Porter, chairman of the finance committee, and it slowed that the usual custom of putting back all profits into further exhibition plant improvements had been followed.

Tile financial statement also showed that the $1,360,000 Stam- pede Corral building is now debt free and the new Agriculture building, constructed last year, has been paid for.

Out of this year's record surplus, the company recovered a deficit of $201,280 which had resulted from new building projects undertaken the previous year. The transfer of $114,000 for future plant exten- siona and work now in progress was also recorded,

Provision has been made for an outlay of $12,583 for further development of junior agricultural activities,

Gate Totals 538,375 Total attendance at this year's

exhibition and stampede was 538,- 375, an increase of more than 17,000 over the previous high mark recorded in 1956. Substantial gains were recorded in gate, grandstand, concessions, midway and racing revenues.

Revenue for the week -long event totalled b623,787. Included Were rate and grandstand receipts of 433,(188 and a figure of $150,491

for exhibit space, concessions and midway, The circus and wrestling show in the Stampede Corral during stampede Reek netted a profit of $18,841.

Biggest expenditure itt -ins during the week. not including racing, were $58,022 for wages. $108.500 for stampede expenses and $34,727 for general prizes.

'total revenue for the year was $1,409,I64, compared with $931,- 568 the previous year. Racing brought in $534,473, rents and donations totalled $106,611. operation of the Corral and Arena $101,- 639 and the horse show and horse sale $42,654.

Substantial net revenue was recorded in operations of the Stam- pede Corral and Victoria Arena.

ExpenUihires totalled $1,081,- 128. In the race department, $257,000 was paid out in purses and pari-mntuel expenses totalled $202,121. Net profit from racing activities was $75,000.

Improvements presently in progress include rebuilding of the half - mile track at a cost of $17,000; acquisition of more land, $22,000; additions to the manager's resi- delice, $15,000, and preliminary expenditures on a new exhibit building, $44,250. ,

Proposed projects include new spur tracks in the loading area, $24,000, and roof drainage on the Agricultural building, $5.400.

rs rf.__,''?.r _ - ;,'a.'):J :1?L1 c2;1;3. Sdf f.Ja9. crarffccPjef

I NATIONAL SHOWMEN'S ASSOCIATION, INC.

123 West 56th St., New York, N. Y.

Plan Recreation Area At Old Park Location

PROVIDENCE, P,. L- -The 45- acre Hunts Mills area in East Provi- dence, one -time location of an amusement park. is to be developed into a town park. Daniel Matson, town council president, has support of several chic leaders in an effort to convert Hunts Mills into a picnic, parking and recreational area.

About 40 years ago there was a private anlsement park on the site. In 1925 a dance ball on the grounds burned down, and the area has not been used for recrea tional purposes since.

letter Usi

CO'1Ii1111C11 /ruin tag, ,1.32

Williams, 1 t- IYnuns, Garland Walten. L. J. Yours. Max B.

ICUrlae Zamlabowaltl, JObn a'ofasrek. Bsoule?w V a'oode, Bonnfe

MAIL ON HAND AT

NEW YORK OFFICE

1564 Broadway New York 36, N. Y.

115 Jam" t. Anderson, Lrslle

Blakeley, Ben Bruce, 1-ennr Brown. Hutflr Leroy Curée. Garce Carson, Jack Carwn. Sol Cummings. Wm. G

D Artluq Robert I Durion. C. Van

flalelgh Flannery. t'rancla i'rnklnhurct.

Captain Gilbert. Tare. Gilbert. Bob Gordon. Ernest

CUHaY ment and dancing. Bob Ballard calo.. Glenn IRedl \sas in charge of refreshments with 1117,:, ".' áeorge G.

Billy Siebrand and Peanuts Free- man. Ruhr Freeman and Delores Cordon assisted ir, entertaining and Frances Billon handled the tickets. Leo LeOeau was in charge of recreation with Tony Gregg. Ifarry Cordon d'as on the front door.

W A N T For Chickasaw, Ala Indian Celebration,

Thenuolvag Week. Photos, Long Range, Short Range pal - lnlea High Striker, Wjnt Ferri. Wheal Lan, r Geoe[e P. )Poached Kellen, call me. Greenwood 73122, Slob., after 7:00 P.M.

W, EPPERi sax Jl7 Mobile. Ala.

Herford. R. S. Hume, Mark Jackson, Elwood Jones, Dick LID? F. Lee, Sin. Eddla Lee, Main, . Kelly Marl, ataMarl.. A. A. Mnrnard. Gus Miller, M. Otton. Myron Pasteur. Lasa PenmIl, Try

m Sliver. Leonard SInwO, B1ll

Swann. Russell Saber, Mra. trama

Mike \t'hlle. lw.

MAIL ON HAND AT

ST. LOUIS OFFICE 390 Arcade Bldg. St, Louis 1, Mo.

Arides, James W. Adana. Mew LHvin Amen. Bennie Ames Jr., Jack Ames Sr.. Jack Arnold. Woodrow Bacon, Wm. W. Bacon. Bill Baer Jaek Ba KDuBD)7 t Barker. Fl oyd

Hlllto Bennett, J. Benne Va. a. LN

Buchanan. Paul Cao E. S. Carrp

l, Robert t o rt

Carpenter. Water L Cowboyre, Barbara Cowboy Mac Crowe, W. J. Decker, Mn. Miriam

Dial Sr. Ted Dorso, 1

Pike, W, W. Fletcher. Charles E. Gamble, Mrs.

Bleo.e.' 14. Mrs. Gatt?, Jimmie Cole L. Cfbean, CHUnrd

Goodale. Clefte L. Gordon. Ernest Grover. Ethel

adle H :ke'.12,? 'il ID hftfel

Harris, Buddy Iarontl .

'We Ka le

Hens, K. Hrnn esste.

Joh n

Henn. Shirley Holllnheek. Horo!d

tTex Hony, Jobo FlWhe +, JM g öunl. Irr h yfra A.

Hunter. Jimmie Jaminwn. Mrs Leery Jane, Donald E.

Peter Rcllry. C. O:

K1D ennebery', dy Jr., tommy t:

Kibbe, Mr Y Mrs. J D.

Kt$kbr We.

nies Kkhr P. D. Knolls Martin Lij[Ite, John W. Leather. R'llllam E- tR'lle. Cade. Grey Levllen. Mltkey Lltuer Sr.. James L. Utile Rolf, Mlu

Joavn McCabe, Mee. Runh LeGI rY öora"

Matiu n, Artmlr R. LCMBIan. R. J MeWltllama, M. A. Madison. H. L. Motheue, Mr, de Mn.

GDOrt

Merritt Frede Mitchell, C. L. H. Monucb Prtlductforts. WWaman, PA

Moreno. Grn]dlnenc. Wlpeon;

RalÌaéte

Moreno, Ti. M. Morgan, Roberta Nash, 1.anTence

Raymond Ostgien, Henry Patter Nr Patterson, Mrs. Noce Peavy. L. W Peters. C. T. Peters. B Peterson. air 6 afro,

Roxle Phelps. atz. A Stns.

Fred Qualls, C. J. IDarbyl Radcord, [.oli Reed. Harm' Muradser. Albert Richard. Stephen H. Richards Bros.

Circus, Inc.

Rlebnrds, Franco Roberson. Robert

Roten Broic Shows Romero, Michael Rowe, Tack Rudel, Paul Sadderwte,. Leo

F. :Sandusky', A. Shipley. Leonard L. Suva, stn. 3llckfe Silva. Wi11Iam Smith. J. 91acr, W. A Stanton. Nr.

Rlchar Star, AedY i Stutz, Summen. A. T.

8`.

SWan Jaek Sw vic, AanT TI>ñbcrlakr. ForeetB

Tolley. Ylrgn 7YSCy, Gllbert Wsrwick, Slanlry W 9relharbee. Harold

MAIL ON HAND AT

CHICAGO OFFICE 188 W. Randolph St.

Chicago I, Ill.

Burke, Garry 'Herrick, Carl Carr, Lam-rent. Neetor, Edward Evan, H. C. SDoWs, Earl I.. .ma, a, Francis Thoma', Col. Harrt

Two ptaauas cast In bronze w.11 be prominent. place. In the new heal* Of

the National Showmen's Assoctelion. TM. Is the mom worths, fund appeal ever mode by our nnitation and represents means a nevi, ann. res.. to dear ...ea friends N well es People ac liv In show business. Response has Men 'raft /yin[ by the rt , paYln' .Ip per name, and the Lanier Auxiliary vin 150 per morn*. for subscribing to thew plagues hos bean extended . December 1. Names suburlbed ale 10 our first tweed. en snow. below. The Imonnt and worthiness of this pro loci cannot be Overstressed.

WllAn

Lela llam

w H. Moore

Jack E, Jarknowlte Sidney Co.svidt Hy Malek Leo Willem Charles Rubanatenn Grurse A. Ilamld Sr. foula D. Kent Harry Kaplan Gem Wertheimer Camuse Bakke Samna) eMeau Harry Manteoub Philip 'Brown Marres Brown Laurence Neumann Frank Capell Nathan Tromm H,man Tobin

Sm ln Vinrent Antlerwn Max Miller Ted George Geor[r Humid Jr.

Jack Rosenthal

Alfred Isar

Alfred Hoasrtl Btv Reiss Ray leidor Max Tubes Mark Roe Harry Agee Km[ Reid Henry in,nyl n J. J. Jimmy) Sullivan Dave IlOS Re Samuel Stroller Fnnk Arthur eld r L'

E. Brown

Jambe Strates Sim Peterson Ham' M

Allen Bernard Allen Conk Berg. an al

Carl F. Sa, ' :son

MORRIS ATALSKY, resident.

J. Jeff Hansa a?x

tia Tnonki

eY n

T Max Linderman JONph A. McKee Paul McKee

Jacob .

Cohen erne

Dr. Ja... Ben Brn Morris CoAon Brown Oscar C. Huck HormnD Cohen John CPet.

R', wf Conklin Iseo Crtlbl fou Dolour Maurice Elk

ElkIne J.J. Flagerald

Fried Harry Finin ra

mink s

t ein en Herman

Hush es

Fronk Keller Nathan Hilbert

vin L M. ouis

Light ARV' seur iDn

n) [ aar c ua

At AlfreU G. cKee Harry Nelson Abe RaPDe David Roden Harry Roeen Jack Stern Marry Schwartz Irving Sherman

m Spits tared Snell.. Dan Thaler John S. Reisman Michael M. Wynn Chartes Wertheimer Jack Weinberg Samuel Weisser John S. Wilson

Frederick Former ...hen Weinberg John F. King Morrie Somme. Albeng Moen CnlheIm Andrrron Margret McKee Dorotdb Pecktmso

Goldberg Blanche M. Hendee earn Ann Brown Anna Cook Veronica P.urchl Jane TUDIe Doyle Arne Cob Arne Edna Lae.. Anne Moore Anna Peterson Marian Allan Frontaa Simmons LIIIIan Swanson Md. Bergen Sophia C. Ede. Dale Haan- Helen Rothrein Ida Harris Mee McKee Eileen Weisman Evelyn Banally Bess Homed Edna Unger Su Krem Mldic e Cohcn Eyrie Hamid Canon. Patricia R. Herald Ethel Shapiro Dolly McCormick Queer. Van Vllet Fiore Elk Marley Hughes Marra Cetlln Settle Wile. Pearl Meyers

Ida Harda Iles

Aseneath D. kick. Pearl Meyers Ethel Weinberg Francis Former

rvJESitalJlNJRnc'R elMPJOEP1J-'J@OIR1EnrZlc? REEt'ilffiJ'lil rla.j

GREATER JACKSONVILLE FAIR

Bator Bowl, Jacksonville, fia,, Nov. 14 to 23

Have some space left for legitimate Mer-

chandise Hanky Pank Concessions and Eating and

Drinking Stands.

AH Address 5

CETLIN & WILSON SHOWS' i At Gator Bowl, Jacksonville, Fla.

11111111111111111111111111111

,$ WANT:

Torture FOR SALE Turnpike Show Ride

Nine complete tonnes. with hre.alre merhamcei /isuree, royal blur 25a;ó top; leaser and pit cloth, one season old. scenery. rolling, readers, lighting, etc.. In thud condition and crated. Front all 110 It. aluminum. excellent bnner., tickct Soxe., amplifiers, tape recorder. Lighting. stakes, poles. elf. Loads In 26ce, furniture aeml which le a

complete Ilvin. quarters when show la unloaded. This lap bargain at 14.800.00 cosh. Afro Schiff Jet Car Turnpike, compiete with 40 -f1 earl Whine canopy type front.

an new plastic cvas canopy all controls, wiring, Ush1a. tenet, ticket box, ere. Loaded on Studebaker truck wins new motor and inew tires. Here'' a buy et 13Slio nO taro. Both 'may be seen et Jacksonville. Florida, Fair, Nov: 14 to 21.

BOB EDWARDS s,e CETLIN a WILSON SHOWS

2nd ANNUAL

GREATER HARTFORD FAIR March 15 thrum 22. litate Armory, Hartford. Conn.

LARGEST ARMORY IN CONNECTICUT Want Educational Exhibits. Çoit.., ores: Bide on Popcorn, Floss, Novelties, Hats. Candy being accepted now. Want Phoncmon -fair sponsored by Star 4 Cross in Connecticut. who help mentally dl and aged. Sanctioned by all agencies elate - wide. High -class Phoneme? only. Program, tickets. No drunks, no bobstsil. no heat artists. GREATER HARTFORD FAIR. JA 7 -3913.

THE BILLBOARD has a greater circulation e than the combined total of the next 3

= showbutiness trade papers . . AND iTS

AN AUDITED PAID CIRCULATION.



142 THE BILLBOARD

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proven Best Sellers

Send us 57.20 for o dozen assorted samples. Re -order ' only those numbers you select. Your money refunded

if not completely satisfied with our selection.

When in Chicago Visit Our Modern Showrooms

25 °. dep., bal. C.O.D., F.O.B. Chicago

DIVISION SALES 7741 W. R.a.oh Reed

Chi<eg ?4, taiweb hew lAwrtdeM 7.7317

{

WHOLESALE

suY (RS. IMF GUIDE

G

SEND TODAY FOR OF OUR GENE

Ir IS low Ill., .Iral.n arse D . l.M No.ft. + end Ne omff MNnend.w nrlwdnd Nw JwHn. W.It M.. Clot \< k,v O.d. dud OfNen t MM A GENUINE MONEY

Pnml.n, Users, Aunt: Awes. Saldamn

YOUR FREE COPY RAL CATALOG

11 111. IBI.E al ITN.. end 0414410.<

Norm wer., Ntlrf ANn. tine Ste T.w I.nk.N. Carni.I

Mkt 1Il.n. LIMI SAVING GUIDE FOR

.. Wogen Jobbon, Distributor.. etc.

Our nee., aten NN WV.. .a e

M.,<hndfN

M Nen.1 and O.M .w.,.nt.. « o..al.l t fe..t .nItsal r.<s.

GEl i m R n 6RUS. nta.couan+ Si. MINNEAPOIIS,MINN

WATCH SPECIALISTS F05 67 ecru

Mn. Cor 1713 ola wale.. S Now 1171.

N.all n r

K A M l

M.n r 1

fNKr f t

K La. d. { 1..3 N

wels Nall Ah.. vs.

3

Thaw IA.n^. ft CalalN AvallbN.

RESULT SALES r p S

silo FISTN Avr. Nrw Toas 36, N. Y

DEMONSTRATORS 55 t,.l.d Iw Chrium.. Worthy Dq.A- Ar..I'ternrail een MAh 1. Carty Ana. 'sell! /rain. COKTALT.

JIMMY ALLEN 4e111 N n CIO.. 4. at. Ln 1-131/

44

7

Q 4

GET

THE BILLBOARD

EVERY WEER!

SUBSCRIBE ,IOW

.. If EHERE IS- YOU'Ll FIND

IN, II IN IHf BILLBOARD

MERCHANDISE SECTION!

w .uw<rpl,on

M

uro y. mom rFen 20e on 1 ws1aM prlc.

for Ih henna In gimmicks. calli. pronoun and eels iltm of Alt kfnds-

Th. Bdlbo.rd. 2160 Patterson St., Cincinnati 22. OM Yes._ Flea. tend m Th. Ulllbord 1r ono y..r &I SIS.

ifp.l.n .ale, ens rM. SIS. 94S

Norm

Addr.vr

Cfty Zoos.... Slate

occuanon

MERCHANDISE TOPICS Calling it the best bur of the

week. Division Saks, 3341 1Vest Roosevelt Road, Chkago,..-is offering melt s stretch socks, three pairs to a polyethylene bag st $9 per dozen. It is claimed these are -made of Du Pont nylon, they wash racily, one size fits all. of ggaranteed first gnulity and come equipped with a 43 price tag. Division Salm says this is its best seller of the year. A simple of this three -palr men's stretch socks set is $1.

C. C. Company, Box 303, Ore- gon, City, Ore., says you can nere than-double your' money with its gold wire name pins: Men buy these hand -made name piss which women admire. The firm guar- antees the wire to be solid 1/40 12K R.C.P. and claims it is a fast 41 seller. Wagon men, party plan w-wators and store engravers should add this liule.'Send $1 fur two sample (any two names) plus sutra information.

Big holiday sallies row be had in a number of items from Lorin Bros Terre Haute. Ind. Priced specially for Billboard buyers is

BB"7Rt1-oT America. Flyer diesel freight. 33 insoles long complete with 120 -im'11 track and tains- former at 415; B133876 three -toot tall walking doll with knees that bend and poesy tail lair at $14. .fled BB294 Santa (:Inus suit C1711.

listing of coat, trousers and hat trimmed with white ppltnh. bask belt, busts. swig and whiskers, 810. Tour holiday requirements for tos. gamete, wreppiegs and decora- tion ran readily be supplied by Lewin, established winced 1886. 5

Kraft Products Company, 2783 East Crarsd Boulevard. wants pitchrrsen and demonstrators. the firm has four items which it sass are strung movers. These are the Kraft new all-purpose cleaner nt 13 cents a box, Kraft AMto Polish Power at 17!s cuts a can and Kraft Handy Cake Decorator at 2.5Si

cents per set. The fourth item is the Ii.dt Float - On Art Paint Ask

about this number. Kraft Products states it pays top pérerntage and requests that workers contact them for a good deal. \'rite, wide or phone Phil or Eileen Kraft.

NOVEMBER 11. 1957

viotimessiestomsemsealiewialtal 1 See *Merchandise Starks & Piks / APplionc. Silverware Nerd / 0

wee treed reels Portable / Electric Drills a Sows Tool l

/Tackle Boxes G:hwore Watches $/ Corwin. lewelry Lan, $ Household Artie. leather Goads

A Eatenslon Cords Corded anises Boxed Cooley Set.

Standard Industries, Irae., Tues Electric Shovers Haircutting Sets Ì come up with what it calls proven

0 a

Eitrit Swing Mahin.s. 0 profit makers for the holiday sea- g COOK

BROS.

'J....". 4O son. Included in the group are

Chicago T, Ill.

genuine leather promo Tonal wat- Enfi w Varied Brands Toy LMe 0 lets. airplane luggage, 25 pop rec- _______`_ \ \ orals in a carrying case, 100 per cent baby the nie bedspreads. Du And orlon pillows, hi- powered 0X30 binoculars, automatic electric skillets. nine -piece Sheffield combination steak knife and 'carving set, and alligator embossed lighten. A-complete 108 -page catalog showing nacre brand merchandise may be had free on requrest. Catalog dealers and ageots can offer thole swtdu of items from a special resale priced coded catalog which comes with separate confidential wholesale price list. Try. this confdentil drop shipment plan. The firm promises 24 -boor sen-ice on orders.

Navajo Manufacturing Company, 001 South Virginia. El Paso, carries fast selling baby papoose mots which are Indian styled baby moc- casins. hand laced and hand beaded by the factory in Mexico. They come 12 to a carl display and are payola DIRECT FROM `_q packed il durable plastic bags. Costume Jewelry 0, Sites arc 0, 1, "- and 3. marked / Manufacturer r On the soles. Also available are rr Om. pl w' ten's, girls' and children's soft M<I. ....., sex «. K.rf /

6.n. 1RMrw.ew. afw.1, 1.71

sole mots oracle with the same care L i...das,w

owe Ad1. iry` sal and dryad. 1'omen's sixes are 4 0, Laden need I... s.,. 1.1,e / In 9, girl's sins are 10 to 8 and walls boxed . ... i.K /

Taibr. a Rhim76i:.6.6 130

children's sires are 4 to 9. Cet a O.Lry. Hilt.eed sert«

complete catalog on these items .0 eifiji is. p4 Sutter Pins. bared a.tN

which are medico for ifs lin r.INad .., s.a 0 g riling. Neck MN. M.N fn EareYy fNS, Mod ..00 /

A new wholesale price list is / Ntc.IK.. r.ttw Barrio. Me ea« ....... teen 1W

O available from Damon- Lawrence 1/f.<. s... -.ad pf.i:, Saks, 17re., 4727 North Darnel' b..u.Hwnr eex.d e.<. 1n

SEND fOa FREE 0 I Avenue. Chicago. This firm carries / w m.al.w.d .... a complete line of nationally ad- % v, 11:=I nt c.o.o.4

vertised promotional and pitclmrerl % P. wCK %RD ÑEN' N LR10; M o. / Items. You are invited to visit the _`____ \ \ \ \1 \ \4 firm 1 new large showrooms.

WHOLESAL CATALOG

Nand 1.117.n Fu .« Ihn Idealtals larnhh pool Rings * Hand -/ems« Skirls * 100., wool Jackets * Ziraps * All slats * Men'. land- roofed Seth * Inperled fiekine and Hunting Knives *The best Mer. Murd.N .t lews, prices * And 1444n, Non Hem too nYTp .In le men/ien.

PEARL SALES CO. P. 0. BOX 675

El PASO, TEXAS

PIPES FOR PITCHMEN et BII.L BAKER

IN A LE: LIEN ... from Toledo. A. D. Grant enclosed a newspaper clipping which -will carry you back; BO years in the pitch profession and should interest the hundreds of 'professor? who demonstrated (their own manufacturer eradicator and eased the discomfort of cone." The clipping. carrying 1Vashiegton dateline of

November 1. read: it was something more than a pedestrian in-

terest in cone. that launched the Mention Compare. as a world -famous producer of men's toiletries. Or so it was testified yesterday by George Mennen, cite- president 'n charge of manufacturing, before the Senate Labor - Management Hackett Committee. 'The company was started 80 years ago by my grandfather. Gerhard Mermen, who came to this country from Germany at the age of 15 to seek opportunity,' Mennen said. 'My grandfather started his career by doing odd jobs in a Hoboken, N. J., apothe- cary shop. worked his way thru night school to gain a degree in pharmacy, and got a fob as prescription clerk in the Newark drugstore. Not content to be just a

clerk. he rxprrineotcd and de-

veloped Metmen s Sure Corn Killer. To sell Isis product 'he hired a

banjo player and a horse and wagon, and went eborlt the city pedl-

dlinghit merclrarullse.' ?sternum said.

Ids grandfather developed a talcum powder for babies. and was credited with introducing the lint tin powder can with a perforated tope

The youtldnl s¡teprrstdent weld

on and told of the paternalistic

feeling the family -

firm entertains for its 200

employees at Morristown, N. J.,

of low they all eat together it the

cafeteria and share coffee breaks.

And he told of the civic enterprises the company sponsors, such as a

Fourth of July concert and fireworks and a bicycle safety parade.

Then came the harsh realities of

labor relations in a modern world. and somehow the earlier story was

lost

AFTER READL'NG .. .

'loin Kennedy's pipe. 1 know he k

not In the psychological rut he

claim. to be in, writes henry 1l.

Varner, the Akron stalwart. "A man

of his talents has 248 possible out-

lets, including agenting of the

larger shown and promotions of all

kinds. Tom is of the old school,

and when the picture changes he

seems to be lost. 171 be looking for-

ward to seeing Tom in the windows giving the public a partial peck

at the product once again. A good

rest on the Mediterranean or in

Soutar America would rejuvenate our good friend and give him a

new outlook and bigger bankroll. I'd like to see Trim with a change

of heart and hear about his pals,

Count Seldom Shoff and Doc Lush-1

Nell. Friend Tom is not down: he

is just,betsvicen assignments. Why not start a 'Keep Tom F epaeT), In

the Business' eampaigiW' I

31" Pluses SEAL

cN.n 1wNd 52O- mod. C.len.., ds

32" SUPES SEAR

v.nrl woos. a,n/a Nase s21.7.! AnId.CNen

38" Taffeta Crown 512.00 dz.

27" Clown 9.60 It. I2" Bonnet Dog 9.60 dz.

11" All fur heathy 18.50 dt.

I4" Standios Plaocchie 14.40 dz.

O.de,. Direct Fan, Tics Ad t 1.v Tam.

O.. N.T.C. 3S, Du,. aal. C.O.D.

TEE JAY TOYS, INC. u w.+ s11n 11., Nrt 11 wA psKs

NtEw RRiC

$42.95 Ant MN s

Ó WATCHES W,rlt ExrarNlew and Ladfes wlth Can nd. Olt YEN - WALTHAM -aBNRU1-aulovA -aIDIN. rlo *Ode .rJ'.. u.. n.. aKMIINMa, w..luN ewtr-Siy wnh e.r, aalanN C.D.D, 161.r MeMrKk ee.nM.o. geese /.r cerittiee

N ter Fill IH/ t. -V

MIDWEST WATCH CO. s WAaSN AV! cwlceoo 3. sat.

TAE BEST SALES BOARDS

and

JAR GAMES

Write for Infer - met flow end pricer

o.rl 1 C;n 6AIENTINE PANY

.tr E- oleo Jr

.

r..n l. 1ulh Nnd I/, Ind.



NOVEMBER 11. 1957 THE BILLBOARD MERCHANDISE 143

The Pen With the

DISTINCTIVE SILVER-TIP

Ma SMART

PROMOTION UGIFTY

THE

ATLANTIC ICI PACIFIC 1'1000 n 1000

THIS BEAUTIFUL THIS EINANT PER

STYLED FEN HAS COMES IN GLEAM -

TRE PASTI( W 1E6 TUTOSES AYD

CHIOME 1146 BE lit AND DOLL TWEEN BAUIL METAL (AP AND p B OTH STYLES HAVE THE FEATURES

OF EXPENSIVE RETAIL PINS Diannctire Standar/ S. 1.1yertip Refill A,rremark Approved Ink Push.. . W. Instant Dry Fathrtw <h and Non-Smear

Clip to Retract Properties ONLY $15.75 w. ch style Imprinted, with your name.

address, none number and lira er business. 311.00 per hundred, complete M. O., cheek Or 23% deposit required on COD's,

COASTLINE PEN CO. West Jerh serrer, rap York 11 N r

BRy "r %757 t armerlC Cosmo Prn Cu

aKNtNKtN r TIGERS!

COMING EVENTS Alabama

Heather -JP. Chamber of Commerce Fall Preusal, Nov. I7 -1t.

Chickasaw -Celebration and Tadian Pow- wow. Nov. 28 -90. Walter B. Fox, P.O Box 147. Mobile.

Arizona PheeNl---Shrysanthemum Show. Nov. te.

W"binglon Oardm C10ó. Phoenix -Horst Show, Nov, 21.24. Arta.

Hures Lover. Club - Pboents -Aria. Nate. Ltrealocle Show intr-

groundsl, Jan. 1-4, o Phobs-- COmmFrelal Rabbit Mow Rhle-

roundel, Dec. TLC Commercial Rabbit Assn,

PhoenixteS- Kmaa Plower Show, Dee. 7 -e, Wtckenburg-- ROdlo. Nor, 2a

Califomia Loa Angelea -Great Western Boat Show

,Great Western Exhibit Bldg.l, Jan, la. I9. B. Werner Buck.

Lois Angeles - Great Western Livestock Show. Nov. 2E -Dea. 4. A. M. Mathews.

Les Aagelea -Loa Angela Intl. Automobile Show ,Pan Pacific Audi, Nor. 14 -24.

Sac Franelaeo -8a8 Francisco Auto Show term Palace), Nov. 20 -Des. 8.

San Mateo-San Mateo Auto Show H111x- 411e Shopping Center), Nov. 14 -23.

Turlock -Ear West Turkey Show, Dec. 3 -S. M. S. Johnson.

Vletorvnie- Vietorville Rodeo. Nov. l8 -17. Bob Angel.

Connecticut Bartford -Connecticut Sportamen A Boat

Show 1Arnforyi, Jan. 18 -2S. R. E. Al- drich.

Hartford -8th Annual National Autorama ' District of Columbia

Washington-National Capital Area Auto Shoe INOtl. Guard Armory), Jan. ll -l9. Expo., Feb. 18.23, 1868 'Conn. State Armory). Joe Kills. I Washington 4.

Miami- International Alr 8 Show it Expo Waster Field), Jan. e2 -26.

Miami -Miami Automobile Show (Dinner Key Aud. I. Dec. 14 -1e.

Mlaml- Southern Trade Fair iDionery Key

1

23" LONG TI6E1 M.a. a /Iran Itrtealtd$ 00 Plush slulred, 1- A Nt;cily dtlal+a 17da. 28" TAFFETA BEAR, bagged $15.00 dL 42" BOIO ((OWN, bagged.. 16.50 dz.

24" TAFFETA (LOWN.DOLL $6.50 di. 21" TAFFETA MOUSE DOLL $6.00 da.

I3!i" PEASANT DOLL, colorful $6.00 dz.

3" Dangle Dogs, plealk :Trap $7.20 gr. nr No can for

49 User.

OB. H.Y.C. ISe sep., bel. C.O.D. not r Ira. FREE: NEW color /ul .flog w 40o vlusn ana tern. items.

TOY MFG. COMPANY eta ero,awar.

WA S773í NW Ouick Photo

Invention!

s

Photos Finished In 2 AGnvrs

POD CAMERA Makes finl.hed photo in 2 min -

1ía. .Takes and finisher) 30 to 40 everlasting black and white or sept photos an hour. No tlark ¡rpm. Guar-

scot tarade. PSUtoE taken pç

"SUPER , SPEED" direct positive Defer. Picture aire

ta 1n. 17 opera. il , á00 W rte quick, set details about the great PHOTOMAS77M Camera.

PDQ CAMERA CO. 1046 W. Cortes Chicago 22, Ill.'

a

Free Wholesale Catalog CONTAINING

Expansion Cr Photo Idcnts Heart ce Dru Pendants

Alum,num Chan Idem$

hmga P,ns Pcarls

Closeouts, Etc

SEND FOR YOUR COPY TODAY vk.Nr state your Dus,ns sv.

FRISCO PETE- 2Ch,c4g:61111rr. All Phones: Franklin 2.2067

KIPP BROTHERS' COMPLETE

CARNIVAL CATALOG For the latest In Cornlval and Novelty !tams write for our latest Catalog.

Pleos stare your business

KIPP BROTHERS 7iI4eltJate Tr.14-441a74 SW( ISSO 240.42 SOUTH MERIDIAN ST.

- a:NDIANAPOLIS 25, INDIANA

Tampa -Tampa Auto Shoe, Jan. 23.28. West Palm Beach Negro Elka Block Party.

has. 20-30. Tampa -Tampa Auto Show ¡Fort Htflerly

Armory), Jan. 23.28. minois

Chicago- Chicago Auto Show. (Intl. Amphi- theater). Jon. 4.12.

Chicago -Inel Livestock Expo. k Horse Show (Amphitheaters, Nov. 29 -Dec. T.

Indiana Foal Wayne -Fort Wayne Sports, Vacation

A Boat Show !Coliseum). Jan. 23-28. E. M. Berg.

Indianapolis - Indianapolis Automobile Show !State Fairgrounds!, Jan. 17 -25.

Louisiana Haras- Oraagn Hloscom Festival. Dee. 8 -U.

FYank Ferguson, Del., Amite. Cameron =La. FLr A Wlldtlle Festlbal, Jan.

17 -18 Mrs, Harle Vaughan. Natchitoches - Chrlatmaa Celebration,

Dec. 7.

Maryland Timonium- Eastern Natl Livestock Shos,

Nov. I6 -22 Joseph M. Vial. Massachusetts

Boston-Boston Auto Show, Nov. 30- Dec. 8.

Boston -New England Poultry cloaks Hallt, Jan. 22 -25.

Show IMs.

TV or Not TV? Continued front page I30

Michigan Delroll- i'yetrolt Automobile Show 'Artil-

lery Armory 1, Jan. 1e -26.

Missouri Ka.... City- Kanaa. City Bau, Shorts A

Travel Show ,Aadltorlumt, Jan. 11 -Feb. 9. P. W. Kahler.

S t. Loula -BI. Louis Auto Show rAreaal, Nor. 22 -Dee. 1.

New York Bufflo- Beffalo Auto Show 1Muotan Ara.

Armory 1, Jan. 1.11, Reiland of Pets IC011seum), Nar. 21 -24

Murray Zara. New York -National Motor Boat Ohm,

tCOnseumt, Jao. I7 -2e. Joseph C. Chow Troy Troy Auto Show 'New York Sital-

Armoryi, Dec, 2.7.

Ted Rosequist Contooled from pace 1.30

Knight and John M. Pierce, director of finance, in which a citizen's advisory group was asked to co-operate with the board and Rosequist in the development. Rosequist has

been associated on a promotional and management level with fairs since 1932.

Paine, the sò11 of the late Charles Paine, manager of the State Fair from 1914 to 1936 and a member of the board of directors from 1901 to 1914, has been associated with the State Fair in various capacities for the past 40 years. Paine has had direct supervision of the junior division livestock, dairy products, poultry, pigeons and rabbits. He was also in charge of racing for the past seven years afid supervised the horse shows. His brother, Tevis, was assistant secretary of the State Fair for a number of years and is now director of public relations for the Los Angeles County Fait

'in Pomona. The board also approved a bud-

'get for $2,302,326 for the 1958 !fair. The budget, which must be !approved by the department of finance, is $290,000 under that of 1956.

a fair grandstand, Beast claimed. Good acts alone do not comprise a good show, he said, which depends also on superior presentation of every aspect on t'ie'r' before the public.

Both dissidents from the CAC -, Hamid viewpoint lauded the effort of Barnes -Carruthers' "West-0- Rama". as attempting something new. In its turn. CAC -Hamid has charted, several successes with package units such as promising vocalists, kid favorites, country- western, and rock and roll shows. Hamid, a veteran of thousands of fair dates, told The Billboard that cutting back on budgets in the face of Ihcreasing pressure from TV has not aided any fairs.

PNE Fun Zone Ccntouled (font page 130

will manage the rides at the new amusement area.

Mackey, Bollinger and Btlrten- shaw are scheduled to attend the meeting of the Canadian Associa- tion of Fairs and Exhibitions No- vember 28.28 in Toronto, as well as the Chicago outdoor meetings.

!SENSATIONAL PROFITS! No. 185 \\\ fi; 7 Full

P`fl l

o! litt!

Fire I

Bril-

lianly

$3.z5 Cor

Gold finish. white brillant $36.00 center. Red or Green sides. Gross

PROVIDENCE RING COMPANY Of Westminster SI. providence, R-

( GIMMICKS APPLIANCES

4 Send for ILLUSTRATED

C BOOKLETS l á

an oll East Selling

HOLIDAY ITEMS!

See Our Entire Lina On Display In Our Showrooms.

toe B. spring Garden St, hil. P

NArk1 73

7, .74a a,

JEWELRY

I

SPECIAL. PURCHASE! MEN'S !LOIN, WALTHAM wein w.e<hs- rrndnioned. $ 95 w.rnla Nke new _ lo or mere. a tam01 K. /S. Ldies.- 11.1111 additional.

JOSEPH BROS.5 5 :'i,ii' Merchandise You Have Been Looking for

Lmot, Clocks, Fnamawr, Noufware, Aluminum War Decorated Tinware, Toya. Every kind er Glassware, eelnkas, Nempn. Nassecks, plaster Slum, Flying B,rd., W nip), Balloons, Maf , Canes, Ball DYm, ape ciel Bingo March andite.

Catalog Now Ready -Write for Copy Today IMPORTANT?

rp obf.In Ire Propv user,. e. sue ma era. in Deun roue usinas end 7y pe of roods You Ar Interned In.

' arm, PREMIUM SUPPLY CORP.

2201 Washington Ave., Si. louis 3, Mo.

SYD(0'S SUPREME OLD FASHIONED

RUM AND BRANDY FLAVORED

FRUIT CAKE

FESTIVE CHRISTMAS LIGHTS All Sets U.L. Approved

ctoVull 01 Nuls $aí.75

d FruNal VY dOl. The Fleet, Dustily

Inerdlnts 58.25 dol. Packed 1 Dotn lo Canon In rots 2.Lb. T:ns

Iola A YLb. Tin of Rum a Brandy Nul

troll Ca1k 11.e0 a. In da 101 >. {.65 ea. in gr. 10 /s.

trealesl (hocolale Value Ever OHeredl

Each Lamp Sures Independently. Egooned with Clips and Add on Plu[. Indoor sets have C 7,, Celord Bulbs. Outdoor SeH hew C el, Colored Bulbs.

Multiple Type Indoor T Li'e S 10 Multiple Type Indoor 15 Lila 1.65 Multiple Type Outdoor 7 He 1.15 Multiple Type Outdoor 15 Tile 2.35

iPcked SO to Canant No Shipment less Than Carton loll.

BLUE FLAME NATIONALLY ADVERTISED SINCE 1940

IN VOGUE, HARPERS, ESQUIRE

AND MANY OTHERS

Nine var;elies or Pure Coated Chaco- loba : each box- 7 Ib. box Chocolate, %mas bereaved.

naiads at $3.00 Dross Lofs MOO dt. Omen Lots 11.40. We cry cam Pelle fine of 1001 other

required, Toy b Novelly Ness. 2S.í ore.

reeti, bal C.O.D. W ship same tlW we ncelv orders.

RETAILS YOUR CCST

S19.9.5, $1.40 a<n In dorre lo +a

Sample Order 53.00 Rosh.

= 37- DeLuxe 4 Piece Blue Flama Perfume, Coles n a Atomiser Set. Spill Proa, Modern Bottles.

BEACON BLANKETS

Rayon .Slightly lt.l, Nylon 72",90" - R'-

Acetate Binding, Polly Bagged - Assorted Colors.

List Price

$14.95

Our Price Only

53.50 Each in Doaen Lola

Sample $4,00 Rath

SYDCO INDUSTRIES, INC. R.,:2,11 1.1i. Y.

Dept. B GRamtrcy 7.5521

r.

I FANCY EMBOSSED BILLFOLDS ($7.50 SELLER) I Complete with removable "`:s ->yi Dar case =h.. clone trans frI 4 wren' pict inder .. Each I .,CT'(f,ex p. wallet Baa a nDptt[d bill

01

pocket. Each darer eon[[ Ip assorted embossed design / Gì/1 troxed /.

647' In Va gross ins

": $8.40 a '1 1

Do .

, PROVEN MONEY 1 MAKERS

it - -' Min. Order One Dozen PROMOTIONAL GENUINE LEATHER WALLETS I ($5.00 SELLER)

IEach wallet has a removable pa`i care and tippe red bW pock.. .

The pea. case has use transparent y. Indoors Assomment co"a"sts of styles ahosvn above In fast -selling colon. Gtr' boxed.

15eó do POSi1, beelnr C.O.D F.O.B. C itego. 5Z ...

I

h In is [toss loi 01 Send for FREE 108 -Page Full Color Name grand $6.75 Sample

Dos, Catalog and Xmas Toy Supplement 1112 S. WABASH AVE I STANDARD INDUSTRIES CH,CA-- e;LINDIy

ENGRAVERS AND DEMONSTRATORS: ATTENTION!

WRITE FOR

CATALOG Mn's Expansion Photo !dents Iron Lergesl 1 0 mminf of 14.0 rice. Plated Gold Filled

d Sterling Rings. 8 oy 1', O I r 1 s, 2S °í deposit with all .it's, Ldies Ex. C.O.D. orders. Include pension ' d e n t s postage with prepaid from 14.09 der. Orders.

McBRIDE JEWELRY CO., 1261 BROADWAY at 31st St, N. Y. 1, N. Y.

Mede in U.S.A. Mtam or Round Necklace Iy/y on 24" chIn. NlckI or 00 *old plated 14Gr.

Bracelets 127.00 Gr.

when answering ads .

SAY YOU SAW IT IN THE BILLBOARD!



144 MERCHANDISE THE BILLBOARD

Time to CASH IH ON THESE SENSATIONAL

Watch Values from

WEINMAN'S node for realer el ot. Wen you can on 1I Senul.onet Profila'

BULOVA! l' 1'. ELGIN!

kttkit*

-....'.\,' \ BRAND

eluiN'I '/ \ N E W

WALENIAMI /' \ STYLES

pm.,....a Choice Lot!

.. we.' 6 for S Yre'e end Wiled All feet*. sales) Compete MCI WSW r

P. MMI Bernd, 15.'41.. S7.e31 r' booed - Canetee4 Ida NEW

10 for Man's race Elgin.. WIIA*ms sDenllon B s.d. G teed I. rm sior

SPECIAL Men's Waterproof WATCHES $ !á

Roo.g wetrpml rase. E eaa,ien or IrtAer EACH bend 07 :..et. 57.951

Sparkling Beauty! 7 -JEWEL \

Rhinestone WATCHES -

$795 17bSM.Ie,IN

Lab,t tM* monger Of Fl.i. CaML la aagWlr

,1R aeel RMMtitie.ad W CDARANrEFD URE NE7MI

7 -JEWEL

Pocket Watches $795

CLASSIFIED SECTION A Market Place for Buyers and Sellers

NEW ADVERTISING RATES REGULAR CLASSIFIED ADS

Set In ....I want.. %Isle. e e parr. aph. ne a.ayay. FIrst line alit In re Ruler S RI cape rebalance In regular 5 pt. coo. end lever cou.

IMPORTANT In detrmining cost, b sure r count your m ch n

. . an4 ada,s

When NI. Boa Numb. In s. al 111110 .0. elbow sea words fr t. add.. Also Include ISt pct IMrllen additional le seeee cost el handling .sole..

RATE: 20c a word -Minimum $4. CASH WITH COPY

DISPLAY -CLASSIFIED ADS attract more attention end produce quid.. and reeler results ,hru Ih us. of huer type and white if... Typa up l0 14 point permitted. No illustrations, wren* plots,, iepos or ether decorative molsriol.

I -peint rule border pennIned on ads of 2 inch.. or mere. RATE: $1 per agato line -$14 per inch.

Minimum $10.

CASH WITH COPY (unles credit hos been asloblhhed)

FORMS CLOSE WEDNESDAY FOR FOLLOWING WEEK'S ISSUE Sand all Orders end Correspondence to 2160 PATTERSON ST.. CINCINNATI 22, OHIO

ACTS. SONGS & PARODIES

A DOLLAR BRINGS COMEDY °mar. - the entertainer's handbook wllh n uns

M lied wealth . camr4Y ma4la1. Plus c.... Die 7T* MC, Pal Show. B. Cont.ty 0ervhe (Dept 1111.40 , 1al3 reel 7s.. St. Brooklyn 29, N. l'.

100 TIIANKSOIVINC OA(:A, SI ORIGINAL Irminl mMM3:. I. OS Mn.

S'... we eye, $3 700 g.M J2. 1f. Gay, aal %veer 72n0 K, New York 1, x. Y. 401

Pt'RI.ISHCR AND RCCOI DINO VOL.

P+rl.tiu. m;AMur Hotel, RL 1.nel$ 1. Mn.

-1tta t uf1Mn

RARR--OVER rete.c 0ALt 0517

II` ydmunn Onto. MIN PBSert, Ire Pear etwa 13. c111. 111.5

SEND FOR rn/T CATALOG OW ORIGIMAL 5.e. nnr «L m.YMI: Oaif1.a 1kIU.

.. Neu..le. UNS.IN tot W, /a Sf .New Teri Clb o.11 ..000 PROFESSIONAL GAGS. ROUTING,

.d 110.. double.! 1,000 page. V. foee comedy ea.. rite Rotort Orb... TAM R. tesl.m.N. Y1. M. N. Y. Ma

AGENTS e. DISTRIBUTORS

ATTENTION. ENGRAVERS -SPECIAL Arnaad.anBoke. n

GHreas rts. file Neck s.

..da 11.074ar. 74.1a Nra 7.14. MM

eer 12M Noee NeAI.va MI 007 naArea

Arte fe. I. A Ire. Pa SIN 11sr1.1. . b11(t Iwe D. Lop

The Slide.. CB N jaieke -llana wriliww. Md. .weft wt. arder. balm. C.O.0.

DILUA JI WILSY CO. Oe.. On,. P eeeee..üle. 'One a.... AL'TOM AlIC LIGHTERS - OOZM( MIS.

Dollar * W ..O Wu* III IS Ratak. S.. SV Ioeta catar LISL pire SLIMS. *114.. /M Braceas.

DECAICOMANLA TRANV.R. f.. Is .... ...Mr. .re/ Y MMSMM sre ate M MN t W W aNwLlreat gille ..s .anted. W 5.ke M51V VIM B 4 aMwweWe t.Rl.r W

[LOINSI . . 1SMMI S.:: E Mplr.. -i54e.- Ese 15.

rYALTHAJATi l7Itrtl ..

sda..rh.wUa. afsSp Dt,TRULTDRS WA/MILD PM Ñiw

R.ceardo,nd end C.c... bt Coewtn ia.4. BMt.r.IJI. V/ dMk .rl SMI at M,ut.x.i .:-'.' - -

SPECIAL_ --1

Ladies Late Style 7-Jewel Watches

6d, Tell.. of rate Co- sdn

SL1s %¡¡reih Wads

7 -MN.

WITH IT AND FOR IT

FOR THIRTY -FIVE YEARS Aftenfionr Carnival M,

28"' NO [Mr 514.00 per dt. 25 PluiD Seal ... 22.50 per dz. No. IO Round Balloon ... 1.15 pe. dr. 24° Reed Balloon Stith .65 OW [r. Henry Girded Wenlern

Jewelry 2 50 Per p'. af, *.row It wW rnsww, Lelo c.o.e.

Oreen same eel r d. W1 CARRRY A COM PL gTI LIN. INE 0/

CARNIVAL SUPKIIN.

WIRE'S NOVELTY HOUSE 110 Jcksan Ama.. Knov.n., Tenn.

Dar Pon ..: !NIB NUe Phone 3-1 /M

Jsr R1OMeb 1YMM.. rM aeMMF soars: D.i.ti en Marta. Js aot+eEe. 111 Sheba IL. Mawy. OBY4

RARIf IN MDUaLT 1N ram MUMS TOM .N*fe f51 a1yY5sr flela oY!

wore. eteB.S. l.reesr5n R.ab. N. Welt NNW 1iI JMrSr ISI SnmN.r SL. S e'aolasR E2. N. Y. KARRLNOI -ASSORTED STONED AND '~Pw OnMMnls esI15Ñ Aa1s. / SIL e, OM ...re sl.. hn.Wnep. MLM

FAMOUS MFR. CLOSEOUTS .meted ar1l eMeeeh.. $1 15 ì Masai Tan./ 4rrrnM 1.11 d0. Pt.eat Lanni. M Naples 1.l M Mom erhell.. rl 115M. 1.5. LA.d' Pram, rlael. km. rann. 11..á..c 1M M DM.... h o h o

MAL 135 waded IRS do. ilt. srM1 ..r 7.B/. Tie i CMYItR 114. eA1L 2.70 da. S MV. S.W. AWL 13.00 er. Pearl walassn (Me1141.0 1.45 da Net i Marrl.lr, AWL. bey. em da CAM". Mt.ed, re6 IoM de. Ileabaroe. s . 1.55 da

FREE BONUS OFFER UNTIL CHRISTMAS

ONE GROSS ASST. EARRINGS

FREE

WITH EVERT 5100.00 ORDER

Send tee d e e% ..I e lII:

I-V z on e he ter . .

1Pat .n

I ew

Gad ewe" Oy

SAMUEL SLVERMAN L CO., INC. ono Westml.atr r. PrMdenw, R. I.

JEWELRY CLOSEOUTS 11- 1-soured wrisso A. G. {illo Ill -Stone CAMnla Awl Gr. 2100 0-Pierced Doon 4rr.g.. Or... /J0 is-ai000 E' Rhuta Etc Mal Or 12 . CO TI -Taler. T beta. eta. 1 ;ud. Da. . 3.00 TS-Aeü Te Sett, ef.d. Da. 4.50 SOY -TTe Sel. Mun. Clip. Pen Sei Ea. I M 104- Noeh..lar Set i Jewel Pen. Da. 16.00 110S-TT5 Monet Cnp i Pea Da. 16.00 Ol -Oda Eel Necks i Bencea. Gr. 19.00 CRI- BtSnlw Aal cr. WI-Me WaM 1171 00 Ws.- Irtlwlof ' 6P

Beb d lW W

W5 -Men'. Items iWrl Watt .tN. - Sad

Pli -Meal 10.4I.e WM IM 6 TT P/IS--Monti IMPLM Watt .11 6 73

rfF- Cur thee, Watch

iM r3- Mahal 2.50 R1-- Genf.' Iteo Mon. AnM. Ds 2.56 TAY SAMPLES OF ANY ITEMS AT R/03 PII

L3-Stoned Pm Liter, Sad. L. .11.10 K101-I..d. or Mena Manicure Sot. D.. T M il-Wall Crucifix. Brb , rRl-, lx 4 50

RIM -Pnn near.. BN. Da .... La R1M-Peen Rearta Btd. a. S.oe RIaJ--Rell.bw M.da1DM, Be/. D IJO 3-0ID PMuree ML ssd, Oa I4.eti s-YOUr Grap.' Peffum. ed. De f.ON F'Lten Ds. r" PeHume, fled. lh II.50 460-stnn Neck i Nan. Bsd. D ,7.IN t7t!-ìlorr Nrta i rar. Bed. D 0.M 27t JPtee Peal 541, Bsd De. B.M Be 101-Ldea IV= D.. 4 S0 IV127-Ldti Wallela D. 3.00 BP143-Ldl.t Wallet d. 5.l Br12F-MenY wlBMg Da.. 36N Br446-LadW 1I Irr. Bad. Ds. 1500 Br317--Nph WSMe. Rod Ik. . It.xs TA1-7Yen firm i Nrk.. Bad. Dr. 0.00 Li-ROneor7Tpe LJgblar. D. 5.00

CEB. 300 DIP.. DAL. COO. FOXY CATALOG.

NEW ENGLAND 124 Empire St.. Dept. 8

JEWELRY BUYERS Providence. R. I.

KM, SELLING BIO PROr1T ITEMS - Aingaor, 7001,4 Leather, hn.l, Vaeoro

Cal . Box bara Punse Imo ctrl. ImPOn fioca. Dog 72. Mlml 4L rla. roll PRAYED OIL PAINTINGS - GCNUIN1

hand POT. .obi ea l5 -, per t1.uL 107E off In Ince d I0; Isb ayrt .m lots 100 or mon. Y An Studio, 177 M. Co... Mrahfele, WIC

YILAR10Ul anus-rows AND PUN Gd. bend SI for t .la pack of each. wholeal. Prie. As. 5urerpnwe, Box 252, L754Kanl, N. J. tall MUNT2N0 MORNS -b.11111 t3. WI7q

Reed. IN: Percer horns. M Dlrounl un =la. .tisddOn.T,.. PredOet Ce.. 2102

IOWA'S PROFIT MAKERS NOW YOURS

RaPalded P.nl ovens fnnrhlw foe q..117 homemade^ Candles After 22 swat: eue -

oraful *tor ice. Individuel aelllne In low. sen Leine rrllnnwidn Wale for $14

Retails introductory MIe% kit afferme br profits. good rosat

PEGGY ANN COMPANY D.a MNo 2 5. *we

JArANESe MIPORTCn ,TRA W R M

O

Pa50p wr d

mm r OeId

Mh o Act w . K Vaf

I

. h rh-POu

JORIt PUN SNOW - PUL.I. citron- At. OR 14.100 Mel.5d Jobbers errer

NMI L 15 MAW. Ltlr Specialty n0á Merlea WlISD I RA111T mum, -MAW: or

W52Mb1 rd metallic wvR and

trSY 5.5V fdlyd wt. dried lavender r15wAR Al Mr w11h miniature miring flee.. sloe I. inch.. a sIs. colors. p d m canoa.Mna, 20r price sag o1.00D

ra~ñ ESL 3.111.e. no. Ilan

4re.a. materials Information free. Deal M We Ca. Bor 231. Vlidota, Ga.

K I® A SECOND Or YOUR INCOMC TAX dedlatteY A meet eetllpk . nerd kook

asses eel C. S.W.. r G.

w.. WALLETS- PLAIRICALLIGATOR. lerld6MIM afkv. 51e.. por prow plea

GOD. Orsa lots only New Coe r4 n. w Srin Pcose.. . Made

14

RDYA1, JELLS TA/N TAS fikLSlmruoslßMM

frMSIRr OOeon ae.

toe 7io M NiO Vrl.elr~l

ewpw, r'pel Rte avaD aaklklep AMIN. .Non: ^Ap4Vltrrx,w Dept 6OB.M M lv wadral Polar Btat155.

...LI BMaR *orb Si a. U5. Cm..

ta!

e.watefe. Ilea. 0 L7nrlona Oa. III. OMeelt. Mld. AMerbd 11 In caneo. et

SOMATIC' GOAIDS-MAF7D DF1'ORATI®. 14.015. erorraó Ila: deb. band deco-

.44 CRr1rIMM ESrrte.. I sae.. palrs. III. LalrnfÒ Pe... Be 15MI. Tewa. ti.

SWEATER-GUARDS 101 04I RN. .rtlk pe.rr. .ardd.

Gro. le* ds . . e11 Me

5G2 H.eyt mouf Atlh peale, hand pe1W6 rardel. Grim tu only 4100 NSW .NOLAND ...LSO CO.. IMC.

l/e 11pp5se M. PmSMwr.. O. L >Ot iepoll Allb erdsr Balanee C.O.D

WMOI.BIAL. COMEDY CARDS' NIÑLTT .s,ast s.plpa. M ..roM6

m O Prem... 1 n t

Prv. DMII I550 mew n. SeMSR/an Prtt101. wawa Maslr. M50lb NeOnrood CMU MU YOUR OWN SU... -

rercoal SUITS. S1.0W Oa Sr: ModYawa lr; !!0000.

12x/: I.1d11V Ceeta 701F1 Orear.. lM. Itaat0su PASSE eat...5 far.. lath= Claw.

AseoNtee. Sos Ar WeeA 12th Plan. *p XMAS CARDA Wml MUSICC UGSIGNS. WI Sou. or ErmANCE own P4(0 ante

nicer. raws.reu. rent u.. pin.. ate. Adds Meras fase sbkb plan you wti. rye. sunplam re. aria... $ iiirOm. Paler Studio B. Boa SOL lima. O Roll V Mn4ee. N. T 11. not

FOR SALE -SECONDHAND SHOW PROPERTY

ATTENTION, RIDE OWNERS! Por Sale Styla-Arm loner 0.1,.4, 4300. dure .W Ludt '"dace Into saur. t:t.. dteerlpltow end Io,rM pab prYC-

OUAO CITY AMUSEMENTS B ... 1, Boa Lay eat, e.1.

Phew. TR 7.2751

B UILD KIDDIE RIDES. TENT.) PLANS - Klddl. Auto, Airplane; 5100 CTalrplenel Ultl P.O. Slop.. Rocket. 55 ear. -tree

catalog. EMIL Boa 8:5, Peoria. DI. 10X110 DRAMATIC GND TINT. WALLS

and liall mane.. rhe.p. Bd. 2010111. 0lab.., Comedians. Dyer. Tenn. nail roll RAI.i -TEN SKY INVADER MACHINS'

Gunn mount. on trailer. 1421150 to Ml riatMero, M1 now . ISM: one bar lead. 16nr Kiddie Auto aide: Ile be. made Mr MMII. Auto Rid. lee 4211. Aloe 100slam. WO.". low. Pbree Ml. HIGH STROM". 7D FT. LIKS NSW. =SC.

lS oedema f; SIS.a ear Trrwc/bn.

carried lop ear. see. vase m W Beycnh III... Buffalo 23, N. Y. KIDDIE RID., V.15 ONLY TWO SEA.

aM1. In top condition: Marry -Cahn d. Pant' Cart Ride. KIWI. 41 el kw.* fer parka. Jugea Y Hardy, Box Lalo B1/ limbs, Tray PhmL Amber. ai7l roll ONE BOAT RIDS. 6 BOATS. NO TANX.

and one Mgh .ear Kidd. Auto Rklal an. 141oe0e MMey. ound. Ime now. P. A. Smart. RR We Mi. CA.. Clb. DL 7A 7.2711 READY FOR FLORIDA -"ZOOM 111121215

05.1. snap. Ma 'v.Gs law/. 5B 5101 .e0Rtd. Mar.. RIAM.and AeOMMN. INN/ Corer. gammon. II. Md. /rl

OTKDND..CePMATTD nimnibrel

5 TM. 00555 A. L. Slane. Bon .

TRAMS - ALL Er2if. GAUDO YPO: e..

. T Is Ilia melee SAM PSMaanER..

M.W. M Ill DalnN/blet. M.IOMre Treks, 171 WrLeep. RgROr1R, Maas

TW52.VS FOOT POPOOSICPtANU'OAPPIM Troller tap mil. W. Crelere Sao pad two =SI. 5- rte: 1e WA..

/t wedge l.. A. wa .

as MALA AND mums ream. Lass ' thee BM. ali BERMI e= to MY

ttwISS e Ima. new me15

breed tit. 1 t a BR`

Igoe tele. No 1.1 for NEW ßu,1(. iaeM L ILT. day er old . P. l- Csb4 Ala . LI.

MAGICAL APPARATUS

NEW ISLPAGE ILLUSTRATED CATALOG. wrM..Osg, ...m1V, R..4a. Ma5nr

tliMares ePM. Orselafa Gr.pk.l v. : Abate eels. ...id OMIM'roI e.o.m. fat ...id early

prams

51. Iretwe perce me r$001$ N.IC

O Wept. 11, 755 Santo HMb. Cal Sa

MISCELLANEOUS

1111N0O SUPPLIES Or ALL K1ND.r- -RLOW-

5perla Flank starter, etc b musemennt

LaOMr0w. P. 0. Boa L Dalton I. O

M. P. FILMS & ACCESSORIES

MUSICAL INSTRUMENTS,

NOVEMBER 11, 1957

acqued in polyeth yAn.

KEEP LONGER, SELL FASTERI Sprout in bash No spoilage. Get your Mock when you need it. We Ship day order received Choice of red or green. Excellent growing flash. Freepr0m0t ions! soda- write for detail..

LAVENDER SACHET BASKETS "neatly woman IAecb- ed rattan broke. wt. pl... Mep.a. 0T9y.O.De

eW NO Laedar Bow. ID Ira 50.00. LOWEST

PRICES ¿- ^ ANYWHERE

560111mmsltr War ICAra7114, Wale

CLOSING OUT 50,000

"FIREBALL" The Christmas Tree

Fire Extinguisher treks like Krea

Autewatictny micas. liquid. 1,1101ó101)y. ertractnNy board.

Last year 52 95 retailer. Nor ...plus. priced' ter

1.8,n18. paw promo

wad ekng or pns 5l ay,

Adeir quantity desired for our closeout erect quolahon.

Sa nple dates -55.00 postpaid

SEABOARD INDUSTRIAL SUPPLY

CORP. III N. 3rd M. Phitadelphla 6 Pa.

MArket 77652

'1 DO t.'lkn't Beat

BRODY for Merchandise

Cerro Compirla Lins M

FT.L TRIO AJ..%PI'I., ANCES- RODUnold Good --G LA.s Ii F.- Clocks - LAMPS -Aaur4-d Yovrltre, - BABY DOLLS - Bouenrr 11ní1-81, 5H ANIMALS --Piar Ur rood. - r .411NIVAL GOODS.- Pr+ Mann Good. - SPECIAL ACC77Ol GOODS -small Novel.. tor G.e-Awa: e.

IL PAO/ CATALOG AVAILLLL1 FRet LIND tor Your Co. Tede..

M. K. BRODY loll 1 Naheng St. CM.. T. 1

L D. PRR., MOrw. 6-9520 la Sauls. r Merge foe 37 Teen

ri---ONE MILLION I DOLLARS CASH I IN CONFEDERATE MONEY r

I Yours only $2.98 I

I w a e..a adb wsOlrWr. Nee %Sena I

k.rwl 0155 aeN Cor ye. etl.rr .

I...Hz buste te 5Il e5wa I

le nlMSt -M .M 1.I MF.r IN.eM'+ ., Yew cal:

rM r ee wrtslr wIM Ikr %MSS I

bu. Wed it. Aman MI ears Iseo%

Nfonyi<kln' rrtlds. WM Mr efe M =74 L(g ur ll`.ai t ra

w s

! sit

I .w 11a

a mül.ew Milan' erfk N I.wM

Wn-tl ra Dols {L56 I

ANIMALS. BIRDS. PETS ACCESSORIES (1YSÓaiimL ft..IdeneranMan.-- eneueo I

WANTED TO StO- TRAINcn 0001. ml f re keep your friends feu.. sM baser I

younger .e trotter. Mend lull der ells ter menMe -Tin offer Y Only

B et A-tw, nü.be.rd. lelo N. Gower, Hol. cs HANMOND. 1XCE11.a1T co:norms, 1 N owl.. to oonnooer. ow, oonon N

---0,-..---,.--,--..---- oed Ji Glü. Mie two beg Belt's. custom MOIL. at... MN leaf u limited -eo ...rum erW I

coin... Cmn, son Cb.n""" Musk, Ire .One Mtllten nTrt Mly p.M .evr Linwood. Oklahoma City. Okla- n.1/ I Mülrro 0011an MIy /eJA. 11 nN dr

IrhtN keep ftM..M br war ,nukN

BUSINESS OPPORTUNITIES u . cli 9eneÑ". itivt:rNitrk4 á: I w¡¡4^.á ¡rami(eirnái.ná w-rO` e I

...4.3;....".7. T.er. Covina.

Crab. e..1... I a3T VALUE( CO. I

Can. B B. Boa tr. Covina C. . on W., ,,.... Marko al News....v NI. CLUBRESTAURANT FOR sm. ...

t3mplM. wllb Mow Der. s.se. klieben

Irlos a Ád Speentllo 5000000.. air

and amp*

..na bar scat.. W; main room rat 2M. Von modern. brut nnova.el. rowdy to od rase. Box 0146, coo Billboard, Clnc.nM. Ohio. ROLLER SKATING SINK - 51.100 PORT

.el :"" lereMMy .q.Pp.d. .6 WH0. I

Wie Lmhnrlrl, 7606

Aw., ReML Wr. tit FOR SALE

SECONDHAND GOODS

M rio M.141v-00 ROUND, NEW TOP AND old. w Ila: 0 tua Whirl Rldr: gaol..

and r, e.6 D of ears: IO Gr and 'Copts% ndw. Many Ktff br 373: moat ell, lame ePlr.d. Cad rstfvr, 2TM 7Llaceaa LoeY p31oa

PERSONALS

ARS Y011 SEGNINO PLACE Of *END Pre Mme Oo47 enures . tes esteem

TWO . PYIIM Inefructioe Gel. Dopt. IL 5 Cei..r Aga.. Mew Tack TR eh,. CASH M.11. Tor'. .0 far Ba.e1f Far.

Zoo 21.1. ladle CIY MEW* New' York la C.

In RUST E.G. ran 1

.. Any.* kneeing eraot l 442 WM. Mea R. O. DI.Mtr SL. Hal .O A.. 11e501á. Va.

WILLIAM rower IUDDATM. PLEASE cent. Dao Bea.. of 2.o.ra.pn AO

Matinant Ivre.. 1 Rata. DYE., Cas= ChN,A1. 7118., ram.. aec.al you wore ImMmd b, In March tt Wn..br. sago. ldtapbma MU. 14173E

PIU Ibis Tea -GS. Penns 4t IU chars. tear res to Instantly .P. tun W

.pmpaCltale lit. meal tklmw man oorrt. ,ace.

mbeti to fr danferesn.lava pnrytl.nent Smarr Me I.Wat MMr7.we necdee 11ndlr as prnDtable A..l uac for comPlrltofd..Mi,.

Irrt sued Seel

[ratan kit N Aulyt.=p{1a IrM1

Tear Ga Mdcil.'10 A.aF east.. 3 T a Gas Sin. Monte

CafMOPS Not Id a ',tn., Hans%. .e1.o.e

MAlb "PPLY CORP. WP1. 5x117 It PaW e. 4Yr41



NOVEMBER 11, 1957 THE BILLBOARD MERCHANDISE

PHOTO SUPPLIES DEVELOPING -PRINTING

e PHOTO POSTCARDS - YOUR BL.4CH apd N'hlte [lOSaY [ ITnp Mot rLd; aced

en Enatnclkote dock, [11.95 sp=7 1,1100.

115,95; 2000. 125 No extra ch tleri panel. word Wee mean[! In currespoodenec panel.

Ire return 1.(0,, pieev pack cor <f UUY. Flet tamVlen. Hardko, 603 West Central, Toledo 10. O.

PHOTO BOOTHS, CAMERAS. DP. PAPER, Developer, Frames. ev<rylhlnr ford w

potlllve photographs Write for our low priese. PDQ Camera Co.. Irr/ W Crtes, Chicago 22. IR thVo

PRINTING ALWAYS FASTEST SERVICE- 41.1mrddt2Y S

Dept- dept. ale í11i50 hundred. ITIb

n Frew,. 157. Earl Park, Tod. de23

MIDWAY SPLLIAL -200 RUSINESS CARDS. 200 a45í11 Latteheaut 700 le Envelopes,

SS pow... 0 ¡grating by Arc. Box 262:

Lamd t. N. non

SALESMEN WANTED la-ei

11300 FIRST WEFA OR HONEY BACH - Nsw Glow Ad Clock, uni .2 arty b world.

er Ad Clock Co., 717231 W- llbh -up Ckba[e 10. ch -up SELL NEW YEAR PARTY ASSORTMENTS

to Taverns, Clubs, Hotel. Earle Speci040 Co., Akron 14, Ohio, no25

+ TATTOOING SUPPLIES A1 TATTOOING MACHINES - WARLD'S

(ucat; beA outfits: complete with free Instructions; all ppllee: free tatalogoe. Owen Jensen, 120 West 830 SL, Lw Anges 3, California. deg

LEARN PROFITABLE FASCINATING TAT. tOe'n6. 1;re! Ifluatraled Iltentun- Yeln.

T28A Lcslic, ßockford, Ill. np

WANTED TO BUY

LARGE RECORD MANUFACTURER WISH a l r;"7.1 c topes table lar P's.

preferably with name ail Oeta Box M2a9, c!o BUlboetd, ChlainnaU. O.

WANTED-16MM USED PANORAM FILMS. one or hundred. Give full details for

immediate caYl in fires letter, 1129 N.W. 5510, Oklahoma Cllr, Okla.

HELP WANTED REGULAR CLASSIFIED ADS . . . Set In 00031 want -ad style, one paragraph, no display. First line regular 5 pt. caps. RATE: 20c a word -Minimum $4. CASH WITH COPY.

Forms Close Wednesday for the Following Week's Issue

GENERAL AGENT TO HANDLE. HYPNO- tlNn allow. Ready to so. See ed on phone-

man pogo or call Strela, Boonville, Mo. TU 25153. NAME BAND REORGANIZING NOV. 18.

Needs Mualclan aft chairs. So...ern b- eat... Don't misrepresent. Write or wire: Orchestra Leader, 5301 Patterson, Chicago 4, Wino). WANTED- EXPERIENCED. IfONEST TEL.

phone Advertising SalesmenSalenvomen, Ohio- Nentueky -Wear Virginia. Write: Pat- rick's PubUMen Associates, 138 W. Slayer,, Vonnrstown, O.

AT LIBERTY ADVERTISEMENTS

5c a Word Minimum $1 Remittance in full must accompany all ads for publication in this column.

No charge accounts. Forms Close Wednesday for the Following Week's Issue

CIRCUS & CARNIVAL RAYS CIRCUS REVUE SOLICITING

offers 1958: lust closed Ord mreceasful season BM Green Bird 6 Aninul Farm, Fair's , Vermont. Now winterquartera Magnolia, Ohio, Route zl. Phone: Union 62010. de23

DRAMATIC ARTISTS

DRAMATIC ACTRESS - PROFESSIONAL, are 34, single- Interested In TV. Have

Photos Maurine Dlllinger, care The Bill. board, 390 Arcade Bldg., SL Loire 1, Mo.

no25

MISCELLANEOUS

AVAILABLE FOR ALL TYPES OF INDOOR Show. and F.vents: Wilma lice and Stones

COODe[ wllh the neh Mm:ed n Clan, alert of the "Groan Ole ODrA end Hickory Aso

sharer:hg tug. a be Optons, thrownd-

The Lost of tete The Loa t.a yer's, est of W Revue Archie Rorer's M'estes. of

harming xa, educated horsts, m'es, forming :Dick monkey: Chet Parade of Mule: Dick Canon, star of radio, slope.

ords and screen Amerlco't a.,"17 Bluet YoIa ale Leu Webb and Ho West

Vglnfa Pal. Available as eln[te eo .11 Contact Frontlet AtlpIda. nt,

Weal High Ave., New PDlladelplzta. O. not' HYPNOTISM -ILLUSION SHOW JUST Ct7M.

Dieted Canadln tour. Good publicity- In Spadtll or Fsngllah. Harland Stresa, Boon- ville, Mo Phone: TU 25153. HYPNOTIST - FOR STAGE, PRIVATE

part'¢[ and lecture demonstrations. For Information write Neige P Diehl, Route 3. Staunton, Va. 1c2'58

MUSICIANS

COMBO WILL BE AVAILABLE IN JUNE. Quartet or Quintet, Will work ,Ingle or

contract hookingt, Contact: Jerry Wood - warH, 1400 Mahn h. Torre Wautc, Ind.

DRUMMER -NAME AND SETILNAME EX-

r Dc

mo dyo ngt t 'n

travel. Larry Stevens, 745 otr

Se ols 3rlbd o ,

.

ab W leiall k

Sioux Fall, S. D. Shone 2.0569. n018

EXCELLENT SOLO' ORGANIST AND PI. anlvt. BNUUfo] stylist. record of long

engagements. Available now, George Sap. key. 20 Grouched, Minneapolis 3. Minn. FOUR PIECE BAND AVAILABLE FOR

Night Clubs, Cocktail lounges, etc. Plays rook and roll', jazz, etc A show within the band. Wire z read Orchestra Lend <r. 527 Lsballe SL. Chfcaga, Ill, no25

GIRL BASS PLAYER - READ OR FAME, tuber, reliable. experienced ell J.,.

matte; fil trou <h uhlan. Double secllon tenor, eoa C -242, ego The Bfßbuard, IJn. cmnaU 2Y. O. nail H R SLEPT HERE: SO GIG'S FOLD

Ins. Experienced. Plano Man, 22 Garland Ave.. Hot Springs, Ark. STRING BASSIST- AVAILABLE 1MMBD1

,rely. Desire Eastern lacunae preferably, '.Name' background, rood pers0n0 Locals 802 d 10 Musician, 210 2410 St Virginia Beach, Va. TENOR. CLARINET FOB COMMERCIAL

Band or COtnDO. pond tone. seder, cx- perlenced, reliable, goof opp<arante. Pra- [e+ location. contact: Ralph HoekadaS'. dlancheAe r, lows.

PARKS & FAIRS

BALLOON ASCENSIONS, PARACHUTE Jumping for parks, fain, cc/cheerio.

Claude I. Shafer, 1041 S. Dendson, Indian. ,polls Z. Ind- nu16

HIGH DIVING EXTRAORDINARY, FEA- lored by Fos Movictone and the New

York press. Presented here and Dread. Results steraravail Large, colored 'Huc- toted pecten available. C oT Mec PrWuc- tlone, 456 Lamphier Place, Wanen, Ohin N. 8. Phone 15337- --ItM3 OUTSTANDING TRAPEZE ACT - AVAIL -

able for indoor events- Fl.by ellverad paraphernalia.

For rlfleraturfeature eeac ad Price Charles La Croix. 1304 South Anthony, Fort Wayne. Ind. Telephone: Eastbnort 3312.

VOCALISTS

OUTSTANDING aIA I.F. VOCALIST -POP. rhrehm and blues- {Vß1 send audiVOn ro ...tics to all rccording

cc,00 m

Tpakne

ies B lr

C[ nclsaml 22B O '2". ,

o018

CHRISTMAS EARRINGS Sensational new [Isle,, "p12 decorated Also Feather Floers, man Floral, lightweight French Iris and many eater. Special Introductory et patry pre paid for 51.00 /value Jabber. sa :¢amen, wholesaler. write

LASTUFkq PRODVCTS Bost 16249 Tampa 9, Flo rlss

145

ALY THE GATOR

tag

A:Y Is Genuine Allipalor S /u1 /!s end Dre Sl rvCd. AIY IS s0 yeuse I ha N tracts attention evarywhare. Over Sorb 000 sold '7 daft. A natural far any Csrn,vN er Fair.

In 100 lotgl 15 inch 5 .75 eoch 21 inch .90 each 26 inch 1.25 each 30 inch 2.00 each

ORDER TODAYI wrda fer Cefal09 5haatf O "har Alliqelor NOVeI/:es.

n

PAN-COAST BAGS, INC. 30 N.E. 17th Ir. Miami,- Florido

WORLD'S SMALLEST LITER

SMALLER THAN A POSTAGE STAMP

Alt metal chrome tin... sure -fire action. individually boxed. Can also be worn on en's key chain or Indies'

charm celets.

$1. $30.Ga Doz. Gr

Plus rhippon9 charges. Min. 3 dozen. Kay Chains available 61.50 oar qr. extra. No Fade sae Excise Tax.

Free catalog.

STERLING JEWELERS MS East Main St. Columbus. Ohio

meat for Engravers. State Your Busmeso

Il'+

and Champion Advertising Medium for Reaching the

Entire Outdoor Amusement Industry

The Billboard's

OUTDOOR CONVENTION

SPECIAL Dated November 25

A REAL "KNOCK -OUT" OF A BUY FOR

MERCHANDISE ADVERTISERS

Besides its EXTRA DISTRIBUTION, COVERAGE, etc., the Outdoor Convention Special is on exceptional buy for Merchandise Advertisers because of its timeliness. Distributed Nov. 25, o full month before Christmas, this Special will give you an opportunity to reach thousands of buyers immediately before the big hast- minute pre -Christmos rush for gift, premium and novelty merchandise.

Ad Deadline...Tuesday, Nov. 19

CINCINNATI 22, OHIO

2160 Patterson SI.

DUnhar 1 -6450

Reserve Your Space TODAY! NEW YORK 36, N. Y.

1564 Broadway

Plata 7 -2800

CHICAGO 1, Ill ST. LOUIS 1, MO.

188 W. Randolph St. 812 Olive St.

(Entrat 6.9818 . (Mind 1.0443

HOLLYWOOD 28. CALIF.

1520 North Gower St.

HOltywood 9 -5831



146 THE BILLBOARD

VENDING MACHINES Communication. to I88 W. RndolyA St.. Chicago I. III. NOVEMBER 11. 1957

OVERHEAD IS CRUX

Op: Low Costs Key To Super Suçcess

By FRANK SILIRAS

This is the third in a series

of articles ou bilk vending in

supermarkets. Detailed here

is the experience and opera -

t' of Alvin (Bob) Kantor, (Confection Specialties, Inc., leading Chicago operator.

CHICAGO - Bulk venders placed in supermarkets gross more

than those in any other type of location,. said Boll Kantor, %vho

operates aPpmsiutately 800 bulk tenders in chain mid Indlvldunlly- owned supermarkets in the greater (:ilicago rime.

But on the other hand, supermarkets demand higher mounts-

Colo. Springs 1 -Cent Cig Tax

COLORADO SPRINGS, Colo. -By a count of six to three the city voted to put a 1-cent per package tax in effect on cigarettes be- g' g January 1, 1958.

Merchants in the city have organized and fanned a 13 -man corn mittre that will seek referendum on the new tax. Funds have been raised locally and legal counsel employed.

Almost two years ago a similar Inn of 2 cents on a pacluge was proposed by the city counsel, but the plan was abandoned due to effort, ul the local merchants

sinus than standard locations. The result is a net profit that ie considerably lower than that to be had in other locations.

Cut Overhead Because of his size, said Kantor.

he can cut overhead costs enough to overcome the obstacle of low net profits and make his vending in supermarkets successful. Ile buys in volume direct fmm the manufacturer thereby realizing savings in the cost of equipment and fills. He also specializes in gum balls and charms to the exclusion of all other bulk -vending prociucts. In this way savings are mode thrum increased efficiency in the filling and servicing of machines as well as in simplified paper work.

Because of his sire he can service his machines when they need It simply by sending nit a matt with a list of the machines that are due for refill. Not only does this In- crease the efficiency of operation but increases profili than' maxi m take from all venden,

The small operator. said Kantor. is not in position to mall= such savings in overhead. This predica, ment, he tlúnks, is the most impor tant relueal why Sinai! operators have dillt.ults. in breaking into stperm;ukyi vending.

Sales Reiatance Kantor reports there is still con -

siderable sales resistance from the supermarkets to overcome. ' All types of hnxinesscs want to get into the stores, he send. which at ranee

(C,umNnurd on )age 147)

Diversified Bulk Route Pays Off

Iluk is the lint part in a

twuwpart series on Ilse complete operation if diversified hulk vending operator.

DETROIT - Dinersificatkii of both type of fill and type of hulk vending machine, along old' a

route that extends tltruout the greater Detroit area is employed In George Wilson, Wilson Vending Company, as the most profitable way to conduct his bulk operation.

In a city which prohibits the use of charms in bulk vending machines (i)e Billboard. October 7), Wilson aggressively used diversification as an effective counter- measure.

In securing locations 1Vilson has devised a seven -point sales presen. tation that emphasizes hit bulk venders as a service to the customer which the store owner can enjoy and profit by with a minimum of responsibility.

Wilson operates 500 machines: 323 are peanut machines. two - th(tds of them operating at a

REVENUE LAG IN CIG TAX HIKE

HELEN A, Muut, - A doubled cigarette tux was recently put into effect in the State and revenue is 10 per cent below that expected. said J. F. Reid, chairman of Mon- tana's chief taxing agency.

The 1,1minute State tax now stands at 8 cents per package, and Reid believes that it has brought revenue to "a stage of diminishing returns."

peony, the rest at nickel; 150 art tab aim bag gum venders, all et a hi nos: nod n_S are bulk candy machines, both penny and nickel types

\lust of 11'ilsmn', g machines are- the us (Annul type; and he wldnnn n at ús the standard brands used. Peanuts, too. are an un- varying staple. In the candy men- ders, hotteyer, Wilson makes it a poUcy to introduce now flavors.. regularly. Boston Baked Beans, Bridge Mn, atilt' Excel Mix are the popular brands in his experience, while Cipnamun Drops, a recent hmovation, ate already proving good.

Seasonal changes are a relatively minor factor in I1'llsoui s operation. lot many locations he rim ilchwv from peanuts, which do not keep well in hot weather. he repents, to rand)' for the summer months. Sonro soil candies which are satisfactory for the cold months have to be replaced in the stamner. ifoweer, no physical movement of Machines themselves is pecrssary during the changing seasons, he says.

11'Ilson i mute comers the mitire Detroit arra and spreaclà a little into the suburbs. Ile has machines fairly evenly placed in emery part of town, ile covers a distance of about 23 miles mnxbnum radius from the center of the city, and about 30 miles from his hone, where he has his headquarter. Ile drives about 22,0(X) miles a month in his business. 1Vorking six clams

a meek. this meats arouutd l60 miles a day,

Wilson estimates that onethird m his time is spent in driving. Ho


Vending Status

Undecided on

III. Tollways CHICAGO -- Policy decisions

affecting the part vending operations will play in the publlcservice facilities to be constructed nn 1111.

tuns tollways have not yet been niacin'.

A final decision to construct 10 service stations and five "over -the tollway" restaurants has been made, however, according to Own - tin Lambert, public relations director of the Illinois Toll Highway Commission.

Argrecntent has also been reached on the parties involved In the service facilities. in September, Standard Oil Company of Indiana was given a concession on service - station facilities, and made a con - trachnral agreement to crnutmct the 10 service stations and five restaurants at cost of 813,000; 000. said lambert.

Last month, Standard Oil entered into a sub -contract with the Fred Haney restaurant chain whereby Harvey will be sole concessionaire in operation of the five restaurants.

The service facilities will be unique in that the restaurants will spxtn the highway s. The intent is

to increase efficiency and eut on costs, which a single restaurant serving the flow of traffic in both directions will aceornplish.

Service stations anal, parking areas oil! he built on either side of each restaurant. Thus the 10 service stations and five restaurants will break down into five actual, compact public -service sites.

The advantages of such a set up for the patron would also lie shared by any operator. for he would he in e position to service 15 Large

locations in a mere five stops. The director of public relations

for Fred Haney, Tom \lenaugh stated that at the present time he could not continent on the statu vending will have. He said, however that each restaurant will offer "complete service" to the customer around the clock. There will also be a takerad service along with

(Confintirf on page 143)

SHOWN Is a new selling device

successfully used by Phoeniu, Ant.. operators In capsule vendors. A rep. resentative selection of charms vended In .the machine is mounted on an eight- by -alx poster display card. The card is then mooted In

the lobe In front of the capsule'.

Theoenix operators told the card display was tried because people made little attempt to see what was

vended iA the capsules, ISe. Bill- board article, September 30 Sttue. t

News in Brief Vending Firms to Exhibit At NAC Confab in Miami ...

Eight vending machine firms will display their wares at the annual convention of National Association of Concepfonaires. to he held at Hotel Americana, Miami Beach, November 20-23 Automatic merchandisers and their reypresentatives include ABC \ending Corporation, Charles OéteiUy; Apco, Inc.. Mel Rapp, Cole Preduets Company. Al Cole; Arthur H. Du Grenier. Inc.. Richard Cibles; Levitt Enterprises, Sid Levitt; Mechanical Serv- ants, Harold Baum; Rowe Manufacturing Company. Robert Deutsch Rudd.Melikian, L. K. Rudd, nid the Vendo Company, Ales Izoard.

Standard Financial Reports Nine -Month Earnings $158,485

Standard Financial Corporation. commercial and Imstahncir financing institution. announced earrings for quarter endirr September 30 of 3188,488. comparing{, to earnings of $1íf0,42 J

for the same period last year. Net profit after tuas for the nine -

month period was announced as 3495,430 or 41 cents per chase, ciblai compares to $- 425.881 or 35 cents per share for last year. Besicles main office in New York, firm or its subsidiaries main- tain offices in Chicago, 1.os Angeles; Elmira, N. Y.; Atlanta ,cod Home, Ca.. and Dallas.

Study Accounting System At NCWA October Meeting . . .

At its annual fall meeting in St. Paul, Mille.. October National Candy Wholesalers' Association, Inc., ties for developing a distribution cost ecco NCII'A members. Comparable to system ma have. it gives members of an industry net profit for various product classifications, servicing of indi tamers and territories. Executive committee of NCI' thorized renewed legislative effort of association to.

Rubinson- Patran Act against' what association .

criminator prices and inequities in tac structure that f ,

cooperatives in competition with wholesalers. Executive tee also approved increase of associations services to i. bers. A raise in dues won not planned for the new year.

Utility Cost Saving Service Offered by American Utility ...

American Utility. Cost Consultants offert a service design. to reduce electricity and gas purchase costs of late rond small

businesses. Rather than srcommend cuts in utility use, the

ACCC service advises cot navre efficient purchasing. Clients send monthly paid utility invoices to ACCC. office where then

are first checked for accuracy and analyzed determine whether a change to other available rate schedules would be

more economical. If recommendations of AUCC: are put inns

effect, no charge is macle for service unless costa are reduced. in which case fee is a percentage of monthly amounts saved. -., Fee is charged for a specific period. after which all savings revert

to client.

l'endRite Markets New Coffee -Cocoa lender .. .

\'rndRite Manufacturing Company. Chicago. marketing

new Roomservice hot beverage vender that dispenses Nestle

enamel finishes. has IO2-cup capacity (f18 coffee, 31 chocolate).

coffee and cocoa. Mode) X123 comes in brown and tan baked

and is equipped oak A.B.T. slug rejector, lends for nickel or a cline. Frame, self- contained hot water

Stir stick vended sv ith each 'Link. Measures 811 inches

21 inches wide by IINa inches deep at base, 8 inches d

cabinet. Price not anrritu wed

Nestle Has New Line of flot Self-Mix Drinks . . .

Nestle Company. Inc.. White li t 1.

lite of four selfmix hot diheks. Coffee with beef or chi en flay are ve

for single se

and coffee p crackers are m

and bouillon eu es ire par packages per carrier; coma is pack

500 packages per carrier,

Refrigerating lender Made By Swedish Company .. .

Bergclom & Company, A-

ducecl a refrigerated merchendian

lenses such items as butter, cheese,

(awed. Called the Rotosell,it has round

three feet in diameter hi which ref Translucent tube rises from center Around tube ara set 120 von

pie cuts, the whole top part of cylinder that carries the mercis touter presses start button until with oar of eight stationary drop_ ti

button. Lights in ceuter tube ¡mishits

merchandise.

Miscellaneous News From Around the C-auatry .. .

Lafayette E. Hammond elected p

vending machine manufacturer, N.

Leroy M. llimett and Clayton 1.. Co

glitter at Lehigh since 1918, su

chairman of financcee committee... Cf1i

of City Wide Wending Machine to board of directors of National elation.... Morris Gisler. p

change named chairman of ana

Israel Fond Committee T



NOVEMBER 11, 1957 THE BILLBOARD

RECONDITIONED

CIGARETTE AND

(ANDY

MACHINES

Many makes, models,

sizes and prices.

GUARANTEED

SAME AS NEW

Write, wire or reverse

charges and

telephone 20592

T. O. THOMAS CO.

1572 JEFFERSCN

PADUCAH, KENTUCKY

VENDING MACHINES 147

EPPYEPPYEPPYEPPYm

W BARGAIN VACUUM-PLATED

»d CIGARETTE

LIGHTER d W (HARM

S51i! D. \ /=

tti D.

,ir : a - W

_ Tr = a = W

T a CL.

W T-

d W

T a D.

REPPYIPEPPYEPPYEPPY

G _ i :` s:,m.¡ I _

ONLY $4.50 per

in 5,000 lots It up

IMMEDIATE DE: EVERY

SAMUEL EPPY & CO., INC,

91 -15 144th Place Jamaica 35, N. Y.

CIVE TO DAMON RUNYON

CANCER FUND

New -For Additional Income ADVANCE AMCO -

HANDY POCKET COMB VENDOR Dispenses a Quality Comb for 10c

A typical product by Advance known the world over for

the best In vendors. Provides a highly appreciated location

service and fits in well on location with other vendors.

Built to lost, to deliver a comb for each coin deposited and Is guaranteed against mechanical defects.

SPECIFICATIONS Sturdy all steel construction, fine hire synthetic enamel fin - isal, sdllc screened in blue INter- MC height 73.32 width 47k", advising weight 22 Ma; hasp and shackle on top: coin mechanism give good coin detection, coin returned when machine Is empty: separate cash box can be locked with different key number than InZ %

TOO' nom. la r

oporomxib- . ß. " long. I4í" 7 6a" smear.

Prices quoted ere net, F.O.B. Brooklyn. aposit required with order - bdence C.O.O.

PRICE OF MACHINE 10c Operation- Each s,avle 324.10 S to 17 11.30 12 ta 41 /caos Sa er mere 17..0

PRICE OF COMBS Gross

to 24 stns 53.30 2S l0 49 7.25 SD 10 100

9ros5 9roa 7.00

Immediate Delivery on Machine and Combs. Order Today!

WrIt for information on other types of vending machines A- merchandise

1. S(HOENBA(H 1645 Bedford Avenue, Brooklyn 25, N. Y.

"r net" OAKS "PREMIERE" wands

Ball Gum and Piclura Card

both for I. Perfectly legal in every dry. in

the U.S.A., the "Premiere- holds ROO cads and 1000 ball

gum, features a separately locked cash lox to permit

location owner to refill cards and all gum in your sheen«, and the

same Mod -proof min mechanism proved best an the famous

Acorn Vendors.

oaks famous ACORN ell purpose rondo The III -time favorite pf the lending butina,. Vends all lr end 5? bulk merchandise. Tamper -proof with pick -proof lock, fills from top through ,vide globe opening- dispenses from bottom. Guaranteed mechanically perfect-the mie machine with virtually no depreciation -loday r Acorn looks the rame as the original!

=5

Contact your

DISTRIBUTOR

oak MANUFACTURING CO., INC.

11411 Kmgh sbr,dge Ave. Culver City. Can' C Dul'r

OPERATORS YENDINg MACNINE SUPPLY, Gn7 Los ! ra,.r :'.amnest G, , V;: M I. ABELSON

Low Costs Key Continued from pare 146

drives up competition and causes a

pick- and -choose altitude on the part of sup.'rnlarkets.

The managers of the different stores and chains Kantor contacts are critical of hulk vending. For one thing. bulk vending is still relatively new to supermarkets, and managers are skeptical of its erassi- bilities. They tend to associate the venders with corner stores and train stations and are dull to or unaware of their potential use in their stores. Besides these reasons, managers often waist more profits from the venders than it is possible to give.

Kantor has developed a careful sales presentation to cuanter this resistance. Coing direct to the manager of a single store or thin, be always takes a bulk vender with hills in order to better demonstrate the different selling points he ,.ants to, cover. Kantor also

carries a sales book which he has

male up for himself from different sources. In it lie has photographs of bulk venders nn location in dif-

.fcrent stoles, articles about bulk' ,'ending, and other data that will rive depth to his sales talk.

He also selects other stores or

chains similar to the one he is trs -

ing to sell. and goes into detail, explaining the operations and procedures that he has been using with success.

Business Presentation Kantor rounds out his sales talk

with a presentation of himself as a

businessnsan. He points out that he is it f illdime operator and that he carries full -coverage insurance on his machines. He makes hvo other points which he considers of considerable psychological importance. He explains to the manager that he is in a national vending organization and that he has a definite place of business. Kantor says managers of the big stores are favorably impressed when an operator can give a businec address.

Because of the inevitable restric- tions that go with his size, the small operator is not in a position to give the type of sales presentation which has enabled Kantor to operate in such chains as National Food Stores and Hillman's. How- ever, there is no reason why, with the aid of a carefully planned sales

presentation, he could not locate his venders in the many individually -owned supermarkets.

Supermarket Success Kantor gave several reasons

when asked why he thought his guns machines are successful in supermarkets. The most obvious reason he mentioned was the profit- ability of the machines in conjunction with the small amoral of space they use. He said that managers also notice bow strategically placed venders seem to cause customers to farm for that fraction of time in

which other items needed are thought of."

Customers, said Kantor, enter supermarkets in a buying mood with the intent of making purchases for a whole week or longer. They want to relax and look round, he said, and the mere

chewing of guns bought spontane- ously helps to preserve that buying mood thru its relaxing effect.

A final reason for the success of his machines, said Kantor, is the tendency of parents to use them as

a reward for good behavior from their small children that they take with them. The child not only likes the gum but enjoys operating tile machine, and the parent finds the venders a simple way of solving


J. SCHOENBACH Distributor for

oak Manufacturing Co., Inc.

toil BEDFORD AVE., BROOKLYN 25. 0. Y.

PResidenl 2 -2900

PHONE or WRITE FOP PRICES

J. SCHOENBACH For Victor Vending Corp.

Machines, Parts, Globes Charms/Merchandise Supplies

1,45 BEDFORD AVE.. BROOKLYN 25'. N. Y

PResident.2 2900

PHONE. et WRITE FOR PRICES

VICTOR Standard

TOPPER

lc BALL GUM

VENDOR

$13.25 Each

12.75 each 100 or more

TIME PAYMENTS AVAILABLE

Write us for lowest prices on Capsules,

Charms, Boll Gum and all Vending Needs. Prompt shipment.

FREE 40 Page Catalog Write for your

copy today.

BERNARD M. BITTERMAN 4709 East 27th 5t., Kansas City 27, hlo.

CIGARETTE AND

CANDY MACHINES Fully reconditioned complete with base, ready for location. Machines are factory sprayed and look like new Lowest price anywhere - compare. STONER. 8- COLUMN CANDY,

160 capacity, prewar model 5110.00 5105ER 6- CCLUMN CANDY,

102 capacity, prewar model 80.00 STONER 8- CO1.UMN CANDY,

160 cap., postwar thanpemaker 115.00 ROWE 8. COLUMN CANDY.

120 capacity 10.00 NATIONAL CANDY, 9 column ... 90.00 ROWE CRUSADER CIGARETTE,

8- column, 25c 6 30c comb 85.00 EASTERN ELECTRIC CIGARETTE,

8461., all coin, 25c t 30c 85.00 EASTERN ELECTRIC CIGARETTE,

10-col., all coin, 25c N 30( 125.00 AU equipment unconditionally guaranteed. Fast delivery One -

third deposit, balance C.O.D.

NATIONAL VENDING SERVICE CO.

300 Furman Sf. Brooklyn. N. Y.

TRiongle 5 -1817

VLfTOR Standard

TOPPER le

BALL GUM VENDOR $13.25

Each

$12.75 Each 100 or men

30 day money

back guarantee

If not satisfied

Vs deposit on all orders Write for lowest prices on tilled

capsules. Immediate delivery.

SPECIAL TRADE -IN OFFER. As High as

$6.00 Per Machine on

VICTOR TOPPERS Send Us Tour list.

VEEDCO SALES CO. 2124 M+Met St., Philadelphia 3, Pa.

Phone: LOcust 7.1448


tstica& le TM llIRaeird NUS

11EOOR1'.

SI PEP MART Now Features

10c and 25c Capsule Vending Gives You Greater Profits.

Holds 200 of the New 1 ?'í" x 11/2" VI Capsules

Be first in your territory with this tested and proven out -

'sding Money -Maker.

V}_11,2x1,

PLAY

GOLF

with VICTOR'S Sensational 210 Ball Gum Vendor

FAST PLAY BIG PROFITS

See Your Victor Distributor

VICTOR VENDING CORP. 5701 -13 W. Grand Ave., Chicago 39, 111,

Mfrs. of famous tine of TOPPER

Vendors



14S VENDING MACHINES

1.1'.'186

re. Val Mail Oa Eub

1111.9

h 515.30

on

VICTOR'S

NEW

BASIETBALI

6 FOOTBALL

BALL GUM VENDOR

$ 935 Veldt 12 lbs.

210 ball gura

Wi.. e« Laura* Prices Co.- pyto Inde oi CaarsL sa CM. farts, Pam

Il. B. HI T('NI1S01. JR. N. tleraf.r Raed. "Jr. ./rl.nt. 7. f.-

f Aonr: tIR.A. 7-4300

sc HOROSCOPE SCALE

TOP OF SCALE PAYS BIC

DIVIDENDS . . NOW YOU

CAN REALLY MAKE MORE MONEY operating scales be-

cause you get 5c a. well et lc

$25.00 DOWN

BALANCE 510.00 PER MONTH

WATLING MF6. CO. NH M t.. C.ICaN M, 111

Er tflf Tt.v,o-. Colvn.eia lare) ci.a TOIT CloceG

JOBBERS WANTED

W .. ew,M.t see r.Ma t. loan.. LOW-PKa

LIN O. C10TTt VRNOOf I stila.

W.N. et .nMM .eral Non" loonNr

Nets nn. Waal nfr MOOG Store n tart At. candy.

...Nos ,.a MA.,,w

Ma nib .Ell'

SHIPMAN MFG. CO. LOS ANCILES 2i, CAL..

Ball and

VENDING

GUMS LOW Factory

Prices

BUBBLE CHICLE

CHLOROPHYL/ and TAB J

iM. a.:, w.. saIVt Ce4. W .nr, lr eL oi It C.o.aVGM an etw el M c.wo.V.n. Ct.aL aL L. eN n Clor. Clo:eflt !fe 116 .y i. D. Nobble Clo:cv. T). MO cr )r1 TM, Wooer M,t., late >M be 'Soon O. IM voW -.. fl N P.O.B. irt.r/ 110 Lb. lets

1MERKAN (RIVING PRODUCTS I) V5Aa1 OP 10.MVFCVRI

aaRlaNta W- Ma.s.s1 r1o'wstf ICJ

BIRTHSTONE RING

I /

R1DS WEIL WEAR 1St Alte WEIR 'Elf! b 011 ..st -aet as nNlt I =. Ttt so rab e5.s.

rwsta ..v %WI M Oar ealr. .60 O/.-1/ ovar too.. Omit -J.Mr arP .111 de MI . TaosY. .w .w .stl .a. :. .n,Pa,P. ... osar. e. R Muss ,_

. .naa fu.er. Carrr. ra... i11.e for M)M .n. wise .W 4r ± ik. rarM_ we Yaws 1wL kg eu .vuar.e. Woos K1STK ,A... Colon -

$10;.°°. VENN PUTS ';aÿ; L4

SSO, .,

All Ike Beet el your Indwell!

every week fa The Billboard ...

THE BILLBOARD NOVEMBER 11. 1957

fity 7059 Rwles Up To 1958 Standards rifts N.

ATLAS MASTER PENNY -NICKEL

Bail Gum -Charm Vendor Mitts the le-Se me,

w hl[ l[ means 30% more profit became of ti.e nickel play. luis acchhisive coin incchat.ton wit not lam. skip or take

W Ile for details. Send 35

foe Sump. ICI of

Charm.

SURELOCR. tl. NrfGO.soak o,rt.tawei.. stews $2.00 sod rc.. 100 hap Nakff hqd ,vwk.. Cont.. er CO.PIHt "'

¡ world'. Lo.y.a

S.lenien aa

Miwlel.r CAarm..

aATtOALSa -' +S7£tuiCe5RES

PF111 KM, COMMIT 2035 MISSION ST. PITTSBURGH a, PA.

Low Costs Key Cuatrriu.d jrom pagd 147

temporary behasior problems that arise during shopping.

These several points Kantor goes over with the manager of a supermarket. causing him to be more watchful of what bulk venders can do for him during the three months to a year period during whic3l the machines are pelt on a trial basis.

Vender Location From tun to four seoden'arre put

in a Lilpenuarkrt by Kantor. Place - nwnt of them near the entrance or exit Usually Insures maximum usage. If the store has kiddie rides or attractions of one sort or arrodaer putting the machines .near them is always effectise. Kantor said meat counters are oho good spots. µken asked why. h 'replied smiling. "Everybody buss meat." As in all hulk vending, then, optimum placement Of machines is in spots which have a maumum of traffic.

Depending upon Oho store. Kan- tor uses either single senders or .ores with double taps- The reason for et,i. r. pirll)aR,h' that of using n.h) hall gum and clurms in his. raehuw.. \u1 offering a ',at .'- of ,00cís, there world he no 1.. n' ,etting alp batteries of sonde-,..

Kantor said that more than ar thing else he would like to v marutfacturen make gnm N...' ;ioesn't stick to the floor - -' '.. ..ale of the (ruin causes , .n tocsin's machines- fir : -.. r new family of Mlrca do

KM' makes such a ty}pee goon i ble. but that "n.anlaatturers Ari-

1 unpnnglrs.r a to nKVrporat

Vending Status Continued r pe-ge 14h

the dining room at each rntaur.,' he said further.

VIO West. politic relations din, -

Ins kw Standard OlI. mid that I my and the Illinois T.- Highway Commission weir '

engaged in working out

1spects of their agreement a-

ah r problems such as vend. orations will not he taken illy -

at lead another month.

MINIATURE

PLAYING CARDS

COMPLETE DECK r...t~aw.--a..a re e>er. a...

Ma[.wrs

1.4 M $9.00 M

5M&UP 8.00M Ps .N 100 N Psi, S.

WRaTr

MAJESTIC SALES I. 0 5.. 2111 an.r..so. Ito

You know three rare days when

ereryfAing checks: Air smells

good. Food tastes terrific. Even

the old face looks good in the

mirror. Today ran be that kind of day. Call your doctor for a

thorough medical checkup for

cancer. Then write out a check

-a nice fat one -and send it to

"Cancer," in care of your local

Post Me, AMERICAN CANCER SOCIETY

1/11NO/N

uMafA+CNIN

Pmts.

R1wA,, !v.. I

oN

111.sil

NS

t ROW on

et.ma.. Loonotar= ``. .ad

ardor W.*. IMO a CO - woe

MwR1eMns M 1mA MO DOM Liao

_--1 OPERATORS! Enjoy Big Profits! P1KG M [lMynnNM U

ralG., rrn. Me* no 10 010.10

e.aw.lo Nr IGalIM. c.m.Nf, f.., I.ter. ma/M, We a ..r.K,.1 Man nt

wolf.. Wtra r Pie.. N.wt1

dESTEST Tubs TdsbRO (o.

10041 Li.rwGi. An. 1 owe 21 MA.

Pb... DIawsn. 1.2116

111115111 IIIIIItIltl1111111i

Accurate

COMPASS

RING S 3 6 o P I N a e o n s

-lMS el 7 0re.1t, S 7 0 0 P I S G R o S S=

Let. of 3S Gras. or Morel Vet.= land Riw1 Iwo -_ Wilk ta.prr.a Cv..«s.

Noflbwslet0 Seis A Service (e. 64 W. SONS._ Mau YeA 1a. N. Y. _

lllllltll11111111II11111111111111IIIIIIIIIII1111

NEW! Beats oll others "AIL Hollow" Crame, , )) SOLID 8 S12r BALI

BUBBLE GUM

B COLORS l. FUVOBS

IKEENEY VENDERS

Bring 7 -Way Profits! New Besse! '22' liners Electric

Cigarette Voider

Coffee Soup

Coffee /Chocolat Sr.

Coffee /Chocolot Jr. 4 -Way Cold Drinks 4 -Way Auto-Maid Milks and Fruit Juices

W,,, for rill D«ool.. Intel and rosy Poy.e. T...,,

J. H. KEENEY & CO., Inc. 2600 W. SON. Sr. Cec.p 12. 15.

Ife Olga M flroe, ate 'anon 711, rasu<.vs.. MnWr M Netiena Vw.s Nn

FINEST RECONDITIONED

VENDORS Ulm ceses NacbHr .. S 7.00 Ylr tftSd Madira...... 7.0 Mynas CtN *dim 12.95 Ule Sc CayN Nadir 9.95 144-IFM t GL Stain 195.00. ..dal Y, L R. 11551 5.95 rgr t Cel S1rno *saw 121JN

'241. Card Machin, 1 ke St 19 345t Sblpw Staaylradiüa 22 1-Cat Um Neale LfCí Unto :ara 1930 .wrote for Lat. Calarbs 111-Mon Mediae ..,. tS.00 a W. Stet Sc Re. Itad, 1930 fllers EL0 lc r k ken, Sc IIJM L W. Model N, SC Madln 12.50 Maser. 1, rd Sc /.Se 1da1. Id 0d 2230 etltelalr. 1-Cet, k Tab 1430 With 6-Ch., k Tab 17A0 facia" taaai0eaad 'looms

Set Mediae . 100.00 fM .. I.A Cnlee-M.N. Llnl All eKlo,nGS CMw.a.lf eMC1,G. w a.e. ror LKIM. OrNr w,.lo CMPMG evrrrre.we 1 ) Dee. .1 C.O.D

Rake Coin Machine Exchange 60,-A Sexing Eitier St..

Philadelphia 23. Pa. LOtabard 3 -2676


S.bxnM M tia IRbrd To:IY

TAN DARD PECIALTY Now offering

Net01r41 SUPER MART VENDORAMA

5100.. n Prfrss :n ,:. ßß.s ..^L: '!eia' l_S

data. wnis eon moos eons .ad aereo Our e

1. M:Pw miri eeretq.. ,sani +aere e.s.es

STANDARD SPECIALTY CO. 1021 4401 A Oakland, Calif.

P. O. BOR abs.

HAVE YOUR OWN

COPPER MINE!! In le, Rrtiwranl L. . . Taw Ca Ines.

T1. SWAMI sad MADAM X It tatwM- Tellina Nap$. Hs4n Na. N.. CARAT'S, L ocation PsMWHOe ill ANY Gels MKkiw. Iva MaAL

111.0411 fun. 0.ratas hub.. Ow um- bp an TERRIFIC. Re -erdon an rawly r uup4rlr -a ASk N to i .1 unison.. No. I. COPPER .LINK la Ooasten- and a DREAM COMB TSUI ter Ohntetent

Tick h .Ns.er1' tot M.dt.6. Mine- tenon. '51.. Sb, ONratM NOT aloe.'

Writ. far tr. la/onaetie. roprtilne o ur -pion."

F. E. Erickson Co., Inc. North Sesrtowt. Calif.



NOVEMBER 11, 1957 THE BILLBOARD VENDING MACHINES 149

ICING SIZE

(HARM

ASSORTMENT

Mlx o! oll lang Vcuum Platd Charms

Lets f 1600 $6.50 M

Lets of 5,000 5.50 M

ELLINGSWORTH SUPPLY

659 Adams St.. N. E.

Minneapolis, Minn.

MANDELL GUARANTEED

USED MACHINES

Mratrl , Ir r Sr -.-..s1a.50 N.w OeLUae Ir a sr Comb 77.00 w.w : a Ir Pore. 7'+ N.w 55 It Porc .0 6.50 CHUmou Sr Outk a.so Silver K,n. Ir B.G. er M4N. ABY Gunt .. .. .., 7.00 A<orn, lr or U .d0

MERCHANDISE 8 SUPPLIES

Almonds, Sib. Pack .. 1 AS

stmhio Nuts, lumoo Queen .69

Pistachio Nu, Lars. TV. Pistachio Nuts. Vendor's Min .$7 Pstechle Nut, She. ........... ar Cashew where Cashes. Butts Peanuts. sum. Stemish 7X :1, Nun

leMn.w Peanuts B etters {eked Bens L7 f Licorice Wms

eentM,. t alassouo /7. NrsMyyl

.3:

.72

.7a

.2e

B arn St Oum - wet. .. ! .711

Brin ISM Bels Oum, 140 cl., 170 ct.. 7,10 et. 37

Ra.n Ole Ban cum, 100 ct. .... Jf MO lb minimum. erpid on ell .In Olo Ball Gum

Adams Oum, all Itsvors, MO cl. .. . A! Weiler' Gum, all flavors. MO u .as emhNUt. 100 cf 4S

Montoya Chocolate, 70. et. Minimum Order, 7S Boxes Asorted.

Comet.. hue Of Per.. Supplies, stand. Globes grace*/, Charma Evervlhlne for the op......

a Omm.t. Salrince C.O O

SiAMP FOLDERS, Lowest Prices Write

THERE ARE BIG PROFITS IN

GUM GET YOUR SHARE WITH

PACKA GE GUM VENDOR

This amazing vendor, is o sure

bet for big gum profits. A ro-

tating merchandise drum with

five column vends o total of

95 etondord nickel pocks.

'Visidom" display top attracts

soles.

MEMBER NATIONAL VENDING

MICNIME DISTAiBUTOü. Inc.

J

NORTHWESTERN SALES AND SERVICE CO.

MOE MANDELL w 3oth :t, Nne Y_,ì 113. er T

lOnguree a6467

CIVE TO DAMON RUNYON CANCER FUND

Varied Bulk Route Pays Off c.., ii 146

attempts to cunceutrate his calls each day in one section of the city,'beet says that it is impossible to do this entirely, because the frequency of filling at different stops varies from twice a week to

once a month. A large, compact, evenly - spread route, however. furnishes a pattern %thin t

'"makes it ble to route his days work: of ieienly. Cornpconly, tho, he will have to snore from the area of the day's concentration to some distant' section became he knows certain ecachiltes are low or beeahse he

VICTOR'S SENSATIONAL NEW

GOLF GAME

and

BALL

GUM VENDOR

S2 4." EA

Be first with Mis w money -mak-

ing sensation.

Solid oak n totaI finish cabinet. 7" w'dc, 15-' long.

ORDER NOW FROM NEW YORK'S EXCLUSIVE

VICTOR DISTRIBUTOR

PIONEER VENDING SERVICE

Syd Rubenstein 590 Albany Ave. Brooklyn 3. N. Y

PRecident 4 -5358

Vending Machine

HEADQUARTERS

SANITARY PRODUCTS

SANITARY NAPKINS COMBS

BALL POINT PENS

RAZOR BLADES

COIN TOILET DOOR LOCKS

ALL Machines and Refills for Men's and Women's

Restrooms.

Authorized factory Distributors of

ADVANCE MACHINES

A complete supply of merchandise for ALL TYPES of machines

WRITE FOR FREE CATALOG

w... Prone 6640 N. western Ave

NATIONAL Chicago 45, III.

SANITARY Dept. B

SALES, INC. BR,roere 3a83c

VENDERS are inexpensive, trouble -fre machines which can be economically and Que ckly serviced One example it the

NORTHWESTERN

Sc PACKAGE

GUM VENDER for full information on our complet !!n of prolo- making e enders write to-

SUCCESSFUL

VENDING REQUIRES:

The availability of quality merchandise which most people buy at frequent intervals; inexpensive traublr Ire machines which can be economically and quickly serviced and o fair margin of

p.ofit.

THE NORTHWESTERN CORP. 27112 ARMSTRONG ST. MORRIS. ILL.

has had a call for service there. "I try to. give immediate serv-

ice, and that ineans a lot of extra driving," Wilson says. "The locations should he taken care of at once if they have enough interest to call you. I want to show interest i1ì -their Stop in returo."

Wilson does 'sot operate a regular shop, because "I'm not That big. Maehines duct t make any money when they are in a shop, or stored around sontewwhere. I buy just what I seed in the sway of machines and put them right old."

Mien machines need mechani- t.d - attention or repairs, they are taken care of- and promptly put

'back on location. ile believes, le. studying the experience of lher operators, that having a store

IIot a justifiable investment in

hulk sending. \Vhile machines dis. pLyed in a store window might

ioccasionally serve to attract a

passing bllsintesstna17, this is not

In important source of new business: and. Wilson-say-s. "Locations ...e not hard to' get anyway. i can get more It.cations than I can handle ...more than I need for the equipment 1 have."

Getting Locations Simply going on the job to serv-

ice a machine may often result in

an opportunity to get a new location, he has found. Of a dozen men consigns a restaurant When he services, sat', i1-gulli machine, one may be a bmsinessntan who will come up and ask hint to put a

machine in his place of business. Such incidents happen, he estimates, nnCC :1 month or oftener, so that there is a steady source of new business Snitholit even a search

-for it. Ou other occasions the location

owner or someone working there may tell him about a friend who has opened a new gas station somewhere, and wants some ma-

chines. So \Gilson goes over to

sec. the friend, backed by the verbal recommendation of the location owner he has been serving- and soon has another location. Ile says that "Probably half my loca-

1

Lions cone from such word of mouth promotion, lather than from direct solicitation. "'

Selling Points In approaching potential loca-

tion owners; Wilson has a series of seven main selling points to present:

1. The location owner is under no obligation whatever. He does not hare to make any deposit." If

The machine is broken, it is the operator who will stano the es- pense of repairs, or will replace it

if stolen, not the location. So there is really no money invoked in any case for the location. -

2. The machine ddes not mean I any work for the location owner or employes. The operator does all the servicing.

3. The location is not hound by

contract for any definite length of

time. If he becomes dissatisfied after the unit is in for a couple of weeks, he can then order it out. In this way, ilrvre is a continual incentive for the operator to provide the best standards of service possible.

4. The machine can be a key factor in bringing other business to the store. In the case of a

youngster sent to a drugstore to make some purchase. and given a nickel to spend "on his own, the child will certainly select the store Where he knows there is a machine with peanuts or gum or candy that he likes, rather than a competitor's without a vending nma-

chine. 5. The vending machine may

serve to stimulate the regular business of the location. This is especially true in the Lase of a tavern, where the consumption of been in particular may be given a

boost thru the easy availability of peanuts.

6. Vending can help to keep,

hailing customers contend. "this applies with special force at a gas or service station. People wailing around for repairs or for service become impatient, but if there is a machine around. and they are thereby invited to enjoy, say, sclted peanuts while they anti waiting, their good will and tempers are more likely to be kept ín rgnili- brinm.

7. Vending wan hell snst.lin employee morale. This is very inn purt.ult, in Wilson's evil-ience. in

shops which depend upon quite .1

hit of overtime. 11 item says Ike ssl.eu a shop works Iwo Bouts overtime -ins ìucrease of only 25 per cent -tile increase in pcaliiiI business is disable. or 50 per cent. showing the increasing import:nu, of rending in the overtime Ii i ir<

Service Important Commissions are sometimes not

at. important sales point" but service is. Wilson's conntissions range from zero to 25 per cent according to local conditions. Many times a location owvuer wants to have the Machine around -for the conve- nience of employees, without being much interested in sales to customers. In some small places, the location owner just wants the nrt- chine there because. lie likes t.,

have peanuts to chew ore himself occasionally, and is uninterested 1,i

the conunission. Locations van in their attitud, s

-sorne think there is t big profit in vending, others realize there not much profit and are satisfied with little commission.

All Wilson's colmmissions are set upon flat rate arrangements - Ii! sliding scales. It would inean mut l

additional work for a consistr:itk

GUGGENHEIM LAUNCHES

SP! I?'NIK!

WITH AMAZING

Under 5 M. $15.00 per M.

Gold & Silver with colored

glow -in- the -dark jewel stones

FREE ADVERTISING LABELS

of your distributor or ...

uggenheim 33 UNION SQUARE

N. Y. C. 3, N. Y. AL. 5 -8393

small amount of commission. Ile Sa)s, "1 cannot see where the location is going to try to push the sales on the machine because. if they hit a certain figure, they se III

have higher commission."

SUPER MART VENDORAMA °`

NOW FEATURES

10e and 25c CAPSULE

VENDING

Gives you Greater Profits Holds 200 of the New

11/2" x 1 %2" VI Capsules

Two models to choose frcm

Counter Model $24.95 ea.

Packed 2 per carton.

Console Model $32.50 ea.

Packed 1 per carton.

Call or write today for Menewest Victor money-maker!

Also, ask for our forest price list

When you deed with Groff you An

business with the largest charms

distributor in shy world- So why

not make Groff your heodquorters

For Vending Machine and Chorros?

GRAFF VENDING SUPPLY COMPANY 2817 W. Dovis Street

Dallas 2, Texas Phones: WHiteholl 8-7117 (18)

GIVE TO DAMON RUNYON CANCER FUND

f VEND -PUBLISHED BY THE BILLBOARD MONTHS.) FEATURES

scanar. cam Nuls

Beverages Tobacco

Cost you e fraction of e cent o New Products irnds

piece -when you subscribe to Vend -the lndusn9 New, megozin of automatic me'rhondisingt Marker Place

Arllctes Fill In -faut out --moil today! Editorials

HUNDREDS OF MONEY- MAKING

VENDING IDEAS

VEND Magazine. 2160 Patterson 5t., Cincinnati 22. Ohio

Yes -Please sign me 'se for Vend for 96.5 C 1 year $5 O 3 yon at SIO.

Foreign rate, on year. S5,

Nam

Address

City Zone.... Si.). ....

Occupation



MUSIC MACHINES THE BILLBOARD CommYnleatina t. tuts W. Rand° 101 St., Chues 1, III.

AMI Unveils New 200 -Selection Juke

Manual Selection System Featured; Styling Matches Firm's Current Line

( ;RAND RAPIDS. Mich. - A new 2200 -selection juke box. with manual selection. was shipped by AMi to distributors Last %seek.

Called the II-200M. the model is very similar in appearance to dme

current AMI model H series line, Cabinet styling, lighting and placement of title strips is identical to the firm's other models.

Distrib Named

By Wurlitzer

In San Diego SAN DI ECO -The Wurlitier

Company, last week (l'a named Pacific Distributing Corporation to handle their full line of cow operated phonographs for the Diego area.

Appointment was announced I,

Robert H. Bear, %Yawlitter s.d manager, who said the appol nient las effective inunediat, and that the firm was now op' for business. Territory will inclut, the counties of San Diego and Imperial.

Pacific is headed by president and general manager. Noble T. Carver. who for the past I I years has headed one of the Largest music operations in the area. Car s rr v d! be assisted by his wife.

Continued on page 154

Atlas Schedules

Iowa & Nebr.

Op Schools 1/Ea MOINES -- Atlas Music

Company, Seeburg Distributors for Iowa and Nebraska, is scheduling a series of tes o Orator sen ice schools. Une sill Fx held at ale

1,

iller t1 u lee Mfrs. ('utJr f hotel in OmaLa, Noyembtr 1_, and the second is scheduled fort the Atlas show rooms in Des Moins' Nos ember 14

(loth schools will commence at 7 p.m.. and will be conducted by Ed Husker. Seeburg sales engineer, and Dale Hooten of the Atlas staff. Emphasis vein be on the current

(Confirmed on eaLa. 754)

Altpo price was not announced, the model is believed to be com- petitively priced with the firm'. 120 :selection model. AMI officials stated the model h intended to provide a 200-selection juke box for operators who desire the manual selection feature.

Manual Selection . The matinal selection system Is

similar to the firnn á 100- selection model. Tunes are picked by turning a single wheel, and pushing a button, to activate the wchine. Cuit has mechanical memory nett.

The II -20051 has a credit ac- mutilator as standard equipment. It lias a single prime, three coin rejector. accepting nickels. dimes and quarters.

Dimensions are identical to the firms other litres: Height. 59*i inches; width. 33tá inches, depth.

15 113 inches.

CMMA Votes

SS Aid to Help

Boston Assn. Fear $150 Mass. Juke Tax May Set National Precedent

LOS ANCELFS -The Califor- nia Music Merchants' Association is holding a drive for money to help music operators in Boston fight a $150 yearly per- machine tas they now face.

The Music Operators Associa- tion of Massachusetts is currently preparing suit to be tried before the State Supreme Court, to test the city's and States right to levy entertainment licenses on juke boxes.

Tile suit is an attempt to get re- lief from the $150 fee per yen, per machine for operating juke bon seven days in the city. The State charges Sí0 and the city $100.


NOVEMBER 11, 19S7

BONUS $$

Op Rents Jukes to Xmas Party_ Users

DENVER -Setting aside plenty of time during early October to telephone large business firms to suggest a rental juke box for the annual Christmas party will mean an additional $550 profit during December for Terry Kim, music operator here.

Islas has a list of around 50 last -year customers on hand each Christmas season. all of whom are telephoned in turn between Octo- ber 1 and October 20, with the suggestion that they reserve a phonograph early enough to make sure that they sill not be disappointed.

Ivies can mutt upon "booking" around 20 phonographs from pre- victim years users. altho there are not as many "repeats" from year to year as the Denver operator would like

Recommend Prospects la telephonmg each prospect.

Ivies is careful to ask whether the penman can recommend another of-

SLOW BUT SURE

Standards Are 'Bread and Butter' Program Staples for Detroit Ops

7.nlay's large.selectou juke hoc has focused increased at-

other than hit tunes. %Virile pop hits are conceded t o p money earner, there are just not en...eh to fill the machine, and operators must supple- meta their programming with other -than -hit categories. lust to a hat estent and how this should be done has produced some interesting opinions from operators thnuomm the counln. This is a continuation of series on hers operators thnr out the county" base utilired other than hit categories to supplement their juke bin fare. I'resions issues hale dealt with the effect of jars in such cities as Memphis. \linneap-

ulis. Iktrurt, Miami and ( ;arm as sell as the effect d standards in \lemphis. Tunis article deals smith the use of standards by operators in Detroit. DI :11101 r- standards and old

fasontes are Rrucr.alls hooked upon as the `bread and butter" staple around which Detroit operators plan the rest of their puke bot pro - p:wa ring.

A spot check thruout the Motor City dosed that standards are

te widely used. mho they generally cosastitute only small percentage of the total selections on a plant/seraph.

(suitors feel the standards are a relatively inexpensive and steady way of manta' g soluuae in time

face of general business fluctua- tions

Juke Box Bill 1

Hearing Set For December

euntinued from page IS

ASCAP thg of war over the juke royalty question was a proposal by the National Licensed Beverage Association to have arty juke ex-

-s emption bin include royalty ceil- ings of from $15 to 323 per machine, depending on the number of records it holds. s

The association also decided at its July meeting to oppose the bill unless it specifically protects location owner from infringement suits, and proyislums fur Congressional re- tiess of royalty rates b.y Congress after five years. (The Billboard, August 1_2,1957.)

Hold Chicago Meet CHTC'.ACO -Three members of

the phonograph manufacturers' association net with George A. Miller, president of Music Opera- tors of America. who stopped here last week, prior to attending an MOA board meeting scheduled in Miami November 10-12.

The Chicago stop was the first in a round- the-country junket that will take Miller to Washington and New York. culminating with the Miami meet.

The meeting with the manufacturers, last Monday (4) was attended In R. C. Rolling. 1Vurlitzer president; David Rockall; Ed Ra- tajack, AMI sales manager. and Miller. Seeburg, who is also a memi -r of the association, did not send a representative.

Miller stated the meeting was primarily to discuss time forthcoming MOA convention, to be held al Chicago next May. He said time group was in complete accord on manr principles, and coufincd itself to a discussion of cvpvrution details.

lslile: aril his 11'ashington stop was to "confer with a number of people regarding legislative and legal matters." Ile said he also plant to confer with a legal Fuse. and will make public announce ment of the outcome of this meet ing at a later date.

Record Firms In New York, Miller is sched-

uled to attend tire" annual banquet of the New York music operators' association, being held at the Wal- dorf- Astoria Hotel. November 9. Also on the agenda_ is a stop with representatives of several recording companies.

Following the directors meting in Miami. Miller stated he plans to go to Jacksonville. Fla., and then on to New Orleans, where he plats to meet with a number of music operators to discuss time possibility of appointing a national director from that area Ills trip will take him south. into San Antonio and eventually back to Oakland. Calif.. "probably in a month."

Case Ilístories Individual esperience saries con-

siderable. houeser, and can hect be studied thin selected capsule case histories.

"ihe public goes for good standard numbers todaymore so than in the pact," says Steve Brancakome. owuer of_ Gayxoin Distributor. 'I notice that you can put a number out that ,you have had in the library for maybe a year, and they oil! play it again. and play it good "

Ile gives a tip on breaking into solid standard p(amgranmring. put just a few strudanla out in each location and see how they go oser there. Study of rrtuna. of coarse, is necessary for good operation. just one or tuo numbers placed on a machine uaay serve as fair test of the location's potential. If these go over. he san, odd three or four more. U the customers keep ore them. acid mote --up to

ut I aboO. The maxims m is about 10in 100 -play niachincin fact. "1 wouldn't plat more than about 10 standards even on a 200 -play machine."

" "Lease them on until they die (Continued on page J.52,

five manager who is con bee; a Christmas party. He Heeds that most of his prospects are not only willing to undergo the 325 expense for the rental themselves, but can usually recommend three or four others.

Net results are "secouduy prospect list" with as many as 71 se names, who are always sufficient

_

to take care of the entire rental stock of from 25 to 30 phonographs which Ivino has avatlttbte

Prices are scaled according to the amount of difficulty involved in getting the phonograph to the site.'1 The records which the customer wants and whether be is customer or not. Prices ra $15 for one day's rental to. NO days.

Doing all the telephoning self during time between feint has frequently lined much Christmas rental that it has been necessa t

machines off location which have very little trait the Christens eve period.

Distrib Opens Joint Juke &

Disk One -Stop COLUMBUS, O. - A move u include a record one-stop son ra

;with their juke box distributorship ihas been made by Shaffer Monti ',Co i ä, See-burg distributors ioP-

The firm has set up a one-stop , dickers' in tar of their three juke lax distributor offices. One is

Ilocated in Colu Cincinnati. Sha Indianapolis has terted.

New Fine Both the Columhos an

mati diskeries are under ti !of the C. C. Record Co newly formed company- a by Shaffer. The firm is 1N

Jack Pierce. a veteran of scars in the record muttai ..nd distribution fiels.

7 he establishment of the (Continued on page

BACKGROUND

New Field

Calderon to Ops for Juke Op

New Quarters INDIANAPOLIS - Calderon

Distributing Company, Nock -Ola and Ball distributors for this area. lure moved to new and more spacious quarters located at 433 North Alabama Street. this city.

The fion occupies a new one - story- brick building. built specifically for their distributing operation. The premises are owned by Calderon.

Overall meastuemcnfs of the building are 40 by 100 feet. Of- fices and showraorns are located in the front of the building, with service and warehousing facilities in the rear. A specially constructed shipping dock has also been added to facilitate loading and unloading of machines.

\iEMIPHIS -Tlie Feld of bac;-- cruund music has been med.-with mare than casual interest by mane operators thmout the cotmtry. The latest entry from this area is Clar- ence A. Camp, large music. gauss and vending machine operator, wlo`st'es it as an ideal diversification program for the mu is spe-

cialist. His new Finn. Mimic Sy.tema

Inc.. will provide each snhs(rlser with a phonograph unit which will

play up to 35 hours of music a ath-

out stopping or repeating. And like the juke box. no commercials-

Customers may select the mime they want to hear from a snide va-

riet' of programs ahidu Gaup ss i1

furnish. Class Spots

Ahio still in its infancy. Camp expects the company to catch

(Continued on page 13Hsq



NOVEMBER 11, 1957 THE BILLBOARD

-mum NA

. a``

Yfy1ik6 ' É

r. : Y (1

THE INDUSTRY'S FIRST 50 -CENT WALL BOX CARRIES THE SUCCESS OF 50 -CENT PHONOGRAPH PLAY TO NEW AND GREATER PROFIT LEVELS

See the Loral Wurlitzar FIRST by the

Pioneers of 30C.nt Ploy of your Wurlitza Distributor

THE WURLITZER COMPANY

MUSIC MACHINES 151

offers you a

WALL BOX that makes 5Q0 piay

possible from AN.Y spot

in ABLY

Location

NORTH TONAWANDA, N. Y.



152 MUSIC MACHINES

Joint Juke, Disk One -Stop Continued from page 150

out," Brancaleone says. Whets the number is no longer played, it

should be replaced 14. other old standards.

Play on standards will definitely not equal that of top popular numbers but, over a period, they do Just about as well as the average record of all types, this company finds. And, notes Brancalcone, this is very satisfactory became

the Investment in standards can be used over and over again."

"Standards have been a real good thing for the operator," enthusiastically says Phil Jones, manager of the record department for Angott Distributing Company, who sum- marizes the operating experience of many operators serviced by the one -stop he manages, as well as the firm's sizable operation.

Pointing out that there are only 10 numbers on the hit parade, he says that "the operator has a tough time making up a program for a 200- selection machine -or even 100 -selection- without standards." He suggests that operators would do better to place 10.15 standards on the 100 -selection units "rather than some of the popular numbers that never get anywhere."

30 Ploys Week The typical operator, Jones says,

In this area. puts about four to five standards on a 100 -play machine and from 10 to 15 on the 200 -play. Many operators have reported the very satisfactory return of 25 to 30 plays per record weekly over the past year.

%%hen a number starts to "wear out its welcome" on one location, it is simply switched to another where it will have the appeal of novelty. Standards are usually changed one number at a time, rather than making a general changeover, Jones says, emphasizing their long -lasting characteris- tics unlike popular tunes. Some-

times the change may be made after a month. but in other cases the same Lumber will stay on for months at a time -as long as It does btlslttest.

Artist Not Tune Operators prefer to use stand-

ard artist names, too, Jones says. Names like Artie Shaw, both Dor- sey brothers and Glenn Miller "get played regardless of what the number is -the artist is more Important than the number."

A somewhat different philosophy is given by Vincent Meli, owner of Melton° Music Company, who says that "standards are not money- makers but fill-Ins."

are used on all boxes operated by the cbmpanv and used generously, providing a basic selection for customers In his locations. About 20 are placed on either 100 or 200 -selection machines -a larger number is not possible on the 200 - selection writs Ne'attse provision is required for the long -playing numbers carried on these wets by Meltotte.

Library Standards for the machines come

almost entirely front an extensive permanent library of about 2,000 records. The numbers are switched around on location from time to time and this makes it possible to Jill virtually all requirements from the library.

The standards actually on location will vary from one stop to another.

Returns are steady rather than spectacular, acctuding to Meli. The average standard will show play of too or three times a week only, but "this is satisfactory, because we keep them In for perhaps six to eight months at a time. They are numbers that people like to hear every once in a online."

The plethora of pew talent In the popular field ban opportunity

THE BILLBOARD

for more use of standards, according to Frank Alluvot Jr., of Frank's Music, who operates some 400 machines. 'There are too many new artists, our collectors complain. The public doesn't know them.

- !'here is no problem in pro - gramming standards." he says. We change them when they stop playing or when the location asks for another standard. We change according to the meters. It is based on Individual treatment of each location and no averages are significant.

Numbers stay on the machines anywhere from two months to six months or a year. 'Typically every machine on the 'route carries 'Happy Birthday,' and it gets a fairly steady response.

"Its making selections we also try to use favorites of a few years ago "

The number of standards per machine vary from zero up to about 50 per cent.

Singles Vs. EP's Franks Music use! mostiy sin-

gle retards rather than EP's for standards because most of the ma chines are on nickel play. A large central library is maintained at the office and serves to supply about half the standards required, while the other half represents new purchases of disks creating a growing library in addition to nonnal replacements.

Standards are ',tally placid in their own category whets put on the methines with any necessary reshuffling Cif records.

The permanent value of standards was also stressed by Wilson Wheeler, co) lector for hay Music Company.

Titis firm, whirls specializes In race locations, uses a maximum of only five to six standards on a 100 - sele:ction machine. One Important reason for keeping the number of standards down in these locations Is the heavy demand for rock and roll numbers, requiring additional spaces on the machine.

Standards are placed on location

NOVEMBER 11, 1957

Jont Juke, Disk One -Step Continued fçom page 150

einnatl one - stop operation, Incl. dentally followed the moving 'of Shaffer to new quarters at 1889 Central Parkway. Both the Juke box distributorship and dickery are located in new one story brick building, owned by Shaffer. Show- rooms, offices i,nd service facilities are located on the main floor, with storage in the basement.

The one -stop operation in both Cincinnati and Columbus is patterned after a snpennarket rack - jobbing set -up:- A separate room has been set up in both offices to house the record merchandising operation.

Racks Records are displayed It, racks

on a counter -type platform. 'title strips are placed adjoining each batch of records.

Operators merely walk thru the roam, she p'ug for records they desire. After rr,Rmg their selections, :tees :ese their records and title scrips to a clerk, located at

entirely on rquest frnrntlte spot by Ray Music. 'There Is a significant psychological reason for this that constitutes good salesmanship explained by Wheeler.

If yea bring a record they have asked for it makes It a little more pe.sonalized -and you know they are going to pia / it."

The route collector accordingly carries an Individual request book and invites requests front the location.

Standard numbers are kept on for two months or more and replaced when requested. Singles rather than EP's are generally used for the standard numbers. About half the standards are sup - plied front the company'. own library while the outer halt are fresh- purchased to place on location.

a counter in the rear of the store. Besides serving local operators,

the firm also plans to establish a moil order set -up to serve operators thruout the country.

Ides Born The whole idea was first horn

with Shaffer about a year ago. At that time, they experimented with offering a limited stock of recorda to operators, in their Columbus showrooms. [however, no effort was made to merchandise the stock, or in any way concentrate on programming help and other one -stop services. Records were merely housed in the rear of the shop with other juke box parts.

The idea, however, soon became popular with operators who came in to shop for juke box parts and generally discuss business conditions. invariably they found the chance to bey records a con- venience.

Columbus First About two months ago. Shaffer

decided to go full speed ahead ' it their disk offerings. They set t

the one -stopper in Columbus, at it immediately proved success( The Cincinnati operation was natural follow - up, being' est fished last Monday. (4).

Shaffer official; were not ready to say whether their iudi apolis offices would be no sprted. However, if the ever two operations prove sttccessf and well they seem to be, t

Indianapolis installation set -

seems likely.

T

tta

Tour 1'.r te SALES (RESULTS.. ike d +ertiaina eo:simit THE BILLBOARD!

The `Inside' Story is S!MPLICITY . . .

Insures years of steady,

trouble -free operation

for maximum profits

UNMATCHED FOR RICH SOUND QUALITY

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WRIFE FOR DETAILS ... MODEL UDA100



NOVEMBER 1 . 1957 THE BILLBOARD MUSIC MACHINES

You deserve higher prices for E.P. (two tune) records)

With a ROCK -OLA 1455 -D higher pricing is obtained without costly kits. Just flip any switch and the program

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1S3



154 MUSIC MACHINES TH[ BILLBOARD NOVEMBER 11, 1957

Latin American Reps

Honor John Haddock GRAND RAPIDS, Mich.-John

W. Haddock. president- of AMI, Inc., was honored by Latin Amer- ican representatives of the firm et

a dinner held here at the Penin-

sular Club last week. Haddock was presented with a

plaque b.- Jeronimo Esteve Abril c, heaa of Importadora de

lecanismos Musicales. S. A.. lia - sana, in behalf of Latin American opesators. In presenting the plaque, Abril said please accept thb plaque, Mr. Haddock, as testiunonr, of our gratitude and admiration.

The plague awarded him at the

gym we faster ... ears hear truer hands move surer. twiner with

the coin to play the big tk SI IOW BOX -H- 200." Now at your distributor's!

Incbrrpornted MOO v.rar Aar R a M Aavall S. M,raye.

was.. of e...w.rir sd,.r.r r.r lee r a r

4/ es._ oldest

ONE -STOP "./P. record service

DISTRIBUTOR - NHOIESAIE NOTHING OVER

ALL LABELS V

MOST t Ea

80C MI RP 60-71

krs: 55c $2.47

$3.09 $3.69

* free NH. strip terriers * No rtra charges * C.O.D. or chock i postage wills order

MUSICAL SALES BLDG. BALTIMORE I.

MARYLAND

toua Marl To

SALES RESULTS-

NE BILLBOARD!

dinner, ostensibly arranged to honor only Al e il, cane as a complete surprise to Haddock.

In a short speech accompanying the presentation, Abril said that his purpose in co ' g to Grand Rapids for the dinner was to "pay grateful bottlage in the name of the AMI representatives of Latin America to A!s1I. Inc.. its board of directors,.und especially to its president. Mr. John 11'. Haddock."

Maw Lewin. AMI's Latin Ameri- can sales manager, was traveling and did not attend the dinner. Abril said of him: -1 un very sorry that a very good friend of all Latin American distributors, Mr. Max Lewin, has not been able to Join us tonight- Max, ?be Tiger. as we all affectionately call him. is more than anyone çlsc responsible for the excellent tlatro 15 we all enjoy in the AMi family"

Attending the tuner. beside. Mr. and Mrs. Haddock und Mr and Mrs. Abril were:

E. R. Ratajack, director of sale.,, S. J. Allie, secretary; George S.

Brown Jr.. director of engineering. and nralnfacttiting. and bis wife; Carlos Saltrar, district sales repre. tenter,e for Latin Aruerica, and Sirs SaLrar.

All of the following attended with their wiser: Keith F. Norwalk. dlrrctor of yualrty corntrpl and applk'istinns engineering; William fl. Kuntz, chief of applications engineering, 11illiam E. FitzGer- ald, director of psrhlic relations and admin.trator of advertising and sales promotion; Fred E. Deatsntatn, controller; Douglas La- Due, applications enghseer; Ton H. Sasses, assistant director of sales; and Hamer Stark. gseral manager of the cor rin e division. The Billboard.

Also attlooáag were Alias Colom- bia Medics awl Mia Margaret Las.. both AMI bilingual secretaries

CMMA Votes Aid Continued from iaw 150

Members of the C.ahfornia group, is sotissg to hold the drive. expressed the opinion that the \tassachesetts Ikense commit sarsr as precedent thnsott the Mill. for prohibitive taws and hcertsh,; fees.

The group Is receiving cantribu- tien daily, and expects to raise a minimum of í1r004 to be sent to Dave Baker. president of the Mas- sachusetts operator group

George A. Miller. CMMA s pred- dent. urged operators thtruout the cautery to pitch in and render as- sistance to the Massachusetts group. He stated: This type license could aet a precedent for every State in the United States, and n a matter of such a serious rature that operators and assscia- troras all over the United States should render support. fivanctaUy and hens'se.

JUKE BOX OPERATORS

Get The Billboard's Music Record Programming

and Buying Guide

NOW !

t.csu 55 vean of Song flits. Direr ton of Top Rec -

ord Hits. Lasts

1587 Record Stanufactu rent and Lapels and a

directory of dis- triburtors-

Irre Updand Wna Larar lafematilea

Sew thew, .11.es and nun..y. send la amap.. tder- Wawawrwrs Dien« ne Wawa t nee '.Woes Y ts. Nsme Ciaci.aara u ow

Tea l want t

moss M tas Yuste Racine( Proeremmlraa and euynrna owns e' at seen us remit tance to enclosed C., Sur

LPlow ruab 50:

Gwo«r Maw

se...r Aearr

vsl

Coven Hosts 20 at Peoria Juke School

PEORIA, Ill. - An operator senice school on the new line of Win-litter Juke boxes was conducted In Peoria last week, by Herb Bidenkap, sales and service representative for Coven Distribut- ing Company, 11'urlitzer's Chicago outlet.

Approximately 20 operators from Peoria and surrounding territory attended. Classes emphasized a general brush -up on the frill line, with field servicing tips being detailed.

Following the class session.

operators "" err sec sed ref resh-

ments.

O. Bader, New European Rep For Wurlitzer

NORTH TONA\1ANDA. N. Y.

-The Wurlitzer export department has -gspointed Otto Bader as Euró- pean tales and service tepresenta- thy. Bader will headquarter In

Zurich, Switzerland, zed 'set!! represent \Vnrliteer thnrout tir Conti- nent and North Africa.

Announcement wu made by Arthur C. Rutzen. Wurlitzer export sales manager. Bader Joins Harr Sclrúndegger of Zurich, who has been directing Europaur sales and service. Scheietdmster will continue Ls his post, but will be aided by Bader

Badin. an electrical tsar k graduate of Technical t p N

Winterthur. So itrerlasNL

of Rtotxrn stared the appoletmst

of another representative was called for by the inc -aurrg business emanating from Ennspe and Africa.

National Rejectors Will Close Plant Dec. 21 Thru Jan. 1

ST. LOUIS -National Reject- ors. Inc , will el=se their plant for annual inventory Decades !1. 1957. thou anuary 1. J. L Clary, manager of J sates, announced that no shiprnerrh would leave the plant during those dates. However. Na- tional will ship any material scheduled for departure daring those dates prior to December 20.

Background Corun,r,e d from page 150

(Inn hold thruait the Mc shis

area. flis prime targets will be better class spots. mans of whom don't care to have a juke boa on

display. His operating procedures haven't

been finalized, as (1tnp expects to play each individual situativ Eby ear" Sales and service ideas will be developed as the firm gets into the field.

However. the new firm is not totally unaware of what it will face. Camp himself has been as-

sociated with the Memphis juke box industry for over 20 years. In addition. his new firm still have Paul Barnett as sales manager and Wilson North= Jr., manager. associated wit hlai.

Barnett has 15 years' radio ex-

perience with local stations. North - moss has had 15 years' radio and television experience. resigning as

pmgram director of a local television station a year or as ago to

go into public relations.

COWMEN YOU KNOW Milwaukee

Br BENN OLLMAN Bulk sending machine op-

erate. are baring difficult time finding replacement parts for some of their nut venders, according to Ray Van Toot. parts department manager for Badger Novelty. Charms rain have dropped lately, adds s'an Toor.

Frank Bartnot, Benaco Music Company, h spending .a few days at his Canadian i e mt fishing lod a preparing o gr the long winter lock -up

Jackson, Miss. By ELTON RIfISENlÇ\ I

Paul, Nfeneelli, Partes N.- - elty Company, Greenville, bought e new home recent!: and was seen with landscape artist planning to put out sonne ahnnbbery in the front yard.

htenry C. Smith, Smith Amusement Company. Creen- ville, holding the fort down for Pete Manos while he was

- in New York visiting relatives.

Carl King, King Aneeement Company at Leland. rece .tit' sold

to Barnett front office gal, Alice sore egmpment to a Memphis op-

Antczak, the firm is dorm to lust le [s cutting loris mute down

i so he can sen ice ft himself. a handful of 78 r.pp m. music ma-1 Johnny Aflegnua, Ace Must, (-Lines. "1 \'o ver ahlrnt m mpletel (company. Shaw. farms 1130 sw etched over to U's" die claims. ienej in his spsre time and reports a

Carr Reier, Mukwanago musie and games operator, is nearing completion of the addition to his home which will include apace foe his work- shop and warehouse. Bfrthda, pans. was held last week at United, inc.. headquarter, for serviceman Joe Millar, now 23 years old.

it was birthday time- for Reid W le, too last week Ile i, the

good cotton crop this year.. .

A. S. Kelso, Echo Vending Com- pany at Cleveland, recently bought 2.5 new cigarette vending machines and reports good business.

Lee Treft, Delta Music Company, Cleveland, plans to sell his route. He's been offered good job with the federal gosemment in radio and communications work. Austin Johnson, owner of Cen-

\Nur itzer fold (ginger.. . Bert trat Music Company, Cleve- Davidson, Wmrlitïer district sales (Continued on page 1

manager, spent Lot week in North. ern 1\vscoeisin territory making Distrib Named calls with Woody Johnson. , . ,

James Bruchbauer was recently Continent jhom page 150 named to the service manager's' peat at the local Canteen Company. Marion. a long time Ile has been with the firm 18 secretary of Ile veers. ... Barney Kuehn, Music ltd Appena

Mart one -stopper boss, is back on Pacific replaces Siena the job. bot still taking-it easy.

Newly hired record counter gal st the Hoffman Records one- stopper at 17th and Wells streets is Cinger Topp. -

Stop -ins for new was at Hoff- man s last o eek éeluded Klein Nos -etto and Keno Nov- elty mrrtemes Novena- ber 9 has been set au the data for the annual fall din- au dance given be tie Badger Candy Club, according I. Joe Ritt

mg Company. which formerly han died the entire California territory It is the second distributor ap pointnsent that Wurlitzer has mad. in California within the past hoc wee-La. Fast was George k. Young Sehnt, Calif, named by WWurlitzen to reprexut them in the Northern Califomin area (The Billboard October 381. At that time, It was speculated that additional appoint meats would he forthcoming, nine likely for Los Angeles and San Diego.

Altbo Wnrbazer officials wtoki

Jim Skala, Mtaic \Irrt, informs still not comment, it is felt that al,

that operators using his one -stop imminent. t for Los Angeles

facilities an. reporting stepped -up tmmungnt.

e takes during the last half of Or Pacific Prrific Dùt

new- tuber. . OP' shopping there is located in a new- bu

Reda; Morrie Fubrmand \tomes if Amnserrent, and jars Jesinski.,l Sheboygan. Bob Hoffman, formerly a Curtiss Candy. sales

ix, is now handling the Luden's line- . George Berndt, Tri- C.omrty Tobacco Company, Colum- bus. Wm., recently sold his hold- ings to Jack Meehan, Watertown.

fix was lut week indu ed Casper .?,387 India Street- San The building

.>` v

1

Atlas Schedules l .n.rnn:td From tage 150

.eetsntrg L.100. GLnei s experience in the cois

interest Up machine Industry dates back abort

Atlas officials Indicated there 20 yrnn. He began operating ie

i k -n in for - thhe DeLuae a \M. interest toward nnachine wt-vi inR. elty Company. He moved to C.ar.

models. CD-200

it estensis

irrclruk a

room, parts and meats.

Gary Sinclair, \1'urlitzer's 1

Coast district sales manager.

Peteet; neer in an the past two weeks in San D

schooling Pacific's three menin

and in product maintenance and sen-

wan defm to pre rp opera Monroe. La., u

with even heretofore unused words peu Christi. Tes.. and then to

1í4e ."preventative ....hdcmance the present city, which has beta

orating interest and attention. home for II years.

Attu recent]) concluded a series Faintly He and ho wile, Marion. are the

parents of hio -boys, Leo. wio liar

business in Las Angeles and

Butch Nobel Jr., who has his one

route of coin- operated scales is

San Diego. owner and Cuver is also the

pilot of his own Cessna 182 moon

plane, which be uses extensively for

business, in this field les joined

by luis wife. who is a celebrity in

lier own right. She is a commercial

pilot with an instrument rating and

on to r n for several years has participated in

conducted by Ed Huskey, who was the ladies powder puff., derby, a

assisted by llooten ctoss-cotsntry race.

of four operator schools thrtrout the Iowa -Nebraska territory that were enthusiastically received by operators: A school was held at

the Sheraton- Mertin hotel in Sioux City, lows, on October 15 and the

Taney Hotel in Grand Island, Nebraska on October 17 -both conducted by Dale Motes.

On October 29, a school was

held at the Monroe Hotel in

Cedar Rapids. Iowa. and at the

President Hotel in Waterloo. low-a,

()c Ise 31 Both of these were



NOVEMBER 11, 1957

AMUSEMENT MACHINES Communications to 188 W. Randolph St.. Chicago 1, U. THE BILLBOARD 155

Michigan Free Play Pin Routes Spotty

This is the fourth in a series.

DETROIT- Operating pinballs that award free plays only in Michi- gan is complicated and confused by both interpretation and enforcement of State law, with the result that many say pinball machines are

on the way out Pinball operation in Detroit is

closely restricted, and the games j`^ are not lo be found in the city. Maurice J. Feldman, of the Central Coin Machine Exchange, a leading games distributor, said that since the city banned pinballs 12 years ago they have been "a naughty word," and he, like other Detroit

-,..a.tradesters, do not deal with pinballs.

Actually, free -play pinballs are to be found in many areas of the State, but pay -off pinballs are virtually non -existent anywhere.

Pinballs, both pay -off and free - play ganses, are banned by State law, the State Supreme Court has ruled all are to be classified as gaming devices.

However, enforcement is up to local officials, and with a general State policy of home rule prevail- ing, local ordinances and regulations vary from one town to an-

.other. One trade source estimated that roughly half the State permits free -play pins, the other half dues not.

Another factor complicating the picture is the growth of suburban areas. One operator, Clarence F.

`4"*."todling, said that "as areas become cities we are getting squeezed out.

15 Coin Firms

Sign for Dec.

NAAPPB Show CHICAGO - Fifteen coin ma-

chine,firms have signed to date for the 1957 convention of the Na- tional Association of Amusement Parks, Pools & Beaches here De- cember 1-4 at the Hotel Sherman.

The same number of coin firms showed 40 pieces of Arcade and game equipment at last year's meet.

While the coin machine exhibits at the convention may not be much luger than year ago, the show in ` general, in terms of number of booths and exhibitors, is expected tu be the biggest yet, according to Paul H. Huedepohl, secretary.

The coin machine exhibits are customarily exhibited in a separate section of the exhibit halls. This

the annual show within a show -the exhibit of coin machines within the outdoor amusement exhibits.

Coin Exhibitors The following coin firms are

slated to display products to date: Auto Photo Co., Los Angeles;

Capitol Projector Corp.,. New York; Chicago Coin Machine Co., Chi- cago; Exhibit Supply Co., Chicago; J. F. Frantz Manufacturing Co., Chicago; Genco Manufacturing, Chicago.

International Mutoscope'Corp., Long Island City, N. Y.; King Amusement Co., Mount Clemens, Mich.; King -Pin Equipment Co., Detroit; Krispy Kist Korn Machine Co., Chicago; Mike Mtinves Corp., New York.

Philadelphia Toboggan Co., Philadelphia; Standard liar - yard Metal Typer, Chicago; United Manufacturing Co., Chicago; WIl- llams Manufacturing Co., Chicago.

In order to avoid being gobbled up by nei hberrirr cities. the unincor- porated areas become cities themselves."

And often, when new towns are set up, a local sentiment for ordinances banning pinball games- which may assist the politically am- bitious, Codling believes- makes itself felt. So pinball territory is lost.

Like most distributors and operators interviewed by The Billboard, Codling is not familiar with any machines in the State paving off, but reports free -play pinballs operating in some areas.

"The future for pinballs is dark." said veteran operator Arthur P. Sauve. "They can shut them off any time and at any place, and an operator has no recourse. To be honest, the pin game is on the way out."

Confusion exists within the industry because of the varying interpretations of regulations by various authorities. The application of the federal tax is apparently unlikely to become a serious problem to pinball operators in Michigan, where, according to Art Hebert, manager of Miller Newmark Dis- tributing, all operators known to have operated bingo -typo pinballs have withdrawn them.

This was done, he said, following receipt of a circular letter from the Internal Revenue Department, which indicated that if tokens, prizes or money Was given. the $250 gambling devices tax would apply, but that "if the successful operation of the machines gives free plays," the $10 amusement machine tax would be sufficient.

A check with the local Internal Revenue office brought a reference to Court Decision 1811, in the In- ternal Revenue Bulletin, July 29, 1957, which appeared to generally substantiate the information given by Hebert, but dependent upon

!C'nntinnerI on pate 157

Ohio High Ct. To Mull Pin Case Nov. 22

TOLEDO, O. - The Ohio Supreme Court will decide Novem- ber 22 whether it will hear an appeal testing the legality of a city ordinance banning in- lines.

The appeal is being brought by local amusement ganse operators from a decision of the Sixth District Court of Appeals, which upheld the ordinance.

Charles T. Lawton, law director, said the motion before the court will be to certify the record of the loser courts.

The ordinance, which was passed April, 1956. has not been enforced because of the pending litigation.

If the Supreme Conn denies the petition for hearing, the decision of the lower court will in effect he binding, and in -lines will be prohibited by city law. Enforcement by city officials would most likely follow.

In -lines are held legal under federal lase. However, under the recent U. S. Supreme Court decision in the Korpan case, in -lines were ruled a gambling device and subject to a $250 federal tax. A federal judge puled in Illinois last week (29) that proof of pay- offs was not necessary to prove in -lines to be gambling devices. He stated their construction alone was sufficient to require them to have a $250 federal tax (The Billboard, November 4).

REVENUE DEPT. REPORTS GAME LOCATIONS DIP

The Billboard has received no clearcut breakdown of the following figures and presents them only as a broad indication, of possible trends.

WASHINGTON - There were 327,250 establishments in the U. S. with amusement machines on location during the fiscal year ended June 30, 1957 -a drop of 10,213 locations from the previous fiscal year- according to the Internal Revenue Service.

The *picture, however, is not as black as it appears at first glance. While tie number of establishments with amusement machines on location has dropped considerably, iRS points out that excises on the machines for fiscal 1957 totaled $6,070,000, up $265,000 over the 1956 figure. This indicates that while there are fester locations, the existing locations are Itandlins, greater numbers of machines.

The same holds true for bil- liard or pool rooms and bowling alleys. While the number of locations has dropyed 942 to a total of 35,30s , excise collections during fiscal 1957 totaled $3,122.0(l0, compared with only $2,955,000 for fiscal 1956.

On the other band, "gaming device premises" increased 949 to a total for fiscal 1957 of 10,904. Excises ens this category during fiscal 1957 totaled $8,974,000, up $500,- 000 over the previous fiscal period.

BOWLING BOOSTER

Small Tourneys Get Big Results for Op

By BENN OLLMAN RACINE, Wis. - "Tourna-

ments don't have to be big, city wide, or countywide affairs in order to build up a location s receipts," according to Chuck Miller, A. & M. Distributing Company.

Individual locations can conduct their oxen competitions, and stir up considerable interest among their patrons without awarding expensive prizes and creating much extra work for the coin machine operator or the locations owner, lie claims.

"Right now we're running three very successful elimination long bowler tournaments. The location owners are very happy over the results because it has meant a lot of extra bar business for them by stimulating patronage iii their places. \Ve like it because it boosts the takes. \Ve know by the number, of tournament participants that the location patrons like it, too."

A veteran shuffleboard operator f and distributor before he became a partner in the A. & Ni. Distributing Company several years ago, Chick Miller has had more experience with tournaments than most coinmen. A few years back he was running tournaments on a regular basis thruo» t the Southeastern Wisconsin territory. A pool game tourney a year and a half ago in eluded 30 tavern locations. "They required a tremendous amount of work, however, so we had to dis- continue running them on a large

scale," lie sass. "Ifowevcr, use still schedule tournaments for individual locations, and have found them to be excellent volume stimulators.'

How It's Done Miller offers these pointers for

operators considering setting up location tournaments:

I. Keep it simple. Keep the rules of competition simple, easy for players to understand and follow. Setting up involved games rules and complicated scoring systems only lead to tronhle. Miller sass that he has found tournament instruction kits such as the one provided by Bally M;n,ufacturing

(Coat /meal on page 161)

Williams Bows

Steeple -Chase

Second Indiana Court Jolts Anti -Pin Forces

INDIANAPOLIS- I.as'- reach the Supreme Gent. A full enforcement agencies seeking to hearing on the restraining order enforce the State's anti -pin law will precede that move. Thus were jolted again October 31 when Smith indicated the State's deter - Boone County Circuit Judge Charles F. Thompson re- affirmed an earlier decision restraining Indi- anapolis police and Marion County sheriff's deputies from the seizure of pinballs. The adjudication rendered further assurance of a test in the State's Supreme Court.

The case reached Boone County from the Marion County courts after a petition for a change of judge. At issue was the pin law passed in the 1957 session of the Indiana General Assembly.

The most recent decision was precipitated by Indianapolis and Marion County authorities. They asked Judge Thompson to dissolve an injunction issued shortly after the adjournment of the legislative session last March. Their motion was overruled.

Asa Smith, deputy prosecutor, said that the case was certain to

Fed. Court Hits 4 on $250 Pin Tax Violation

COLUMBIA, S. C. - Federal District Judge George Bel Timmer- man sentenced four persons here late last month with violation of federal láw calling for a $250 tax stamp on pinballs that pay off.

Cases against 40 such persons were_ dropped but reinstated after the U. S. Supreme Court reversed a ruling in an Illinois case and ruled pinballs that pay off in cash, tokens or merchandise gambling devices and subject to gambling tax.

urination to carry the issue to the State's highest court.

The Boone County decision was the second of two devastating blows absorbed by anti -pin ele- ments in October.

On October 3 a Grant County judge issued another of a series injunctions enjoining police and deputy sheriffs from interfering with the operations of pins.

Like Smith, the Gunst County prosecutor is preparing an appeal to the Supreme Court.

Denver Ops Want Bowler At Low Cost

DENVER -There is a serious need in the Denver area for a bowler priced at $500 to $700, reports Pete Geritz, head of Moun- tain Distributors Company bere.

"Where bowlers used to pay a lot of the operator's expenses, their cost is so {sigh today in relation to gross that the average operator is discouraged," Ceritz said. 'T doubt if there is a bowler location in the Denver area which would show an average gross of $20.00 per week. Under such situations the operator can hardly be blamed for thinking twice before buying, and, in fact he will usually concentrate on finding a good used bowler."

The average grosses which have been reported to Ceritz by his customers are about $10, altho there have been experiences where

five -Ball Pin CHICAGO - Steeple- Chase, a

single-player five -ball pin game with 'a racing theme and number match was shipped to distributors l ;.st week by Williams Manufactur- ing Company.

It features lighting up heads of seven horses on the backglass for replays. Horse heads on backglass include those of Swaps, Broken Tendril, Nashua, Devineress, Cita- tion, First Edition, and Equipose.

Heads light up one at a time when the player hits playfield rollovers and light -up holes corres- ponding to horse heads on back - glass.

Lighted horse heads carry oser from game to gone until all seven are lighted. Then one replay is scored, and side roll -overs light up for more replay opportunities.

Ball targets and roll -overs send pl;u field horses scurrying around a track near mid- playfield, increasing score values of ball holes. Earls completed lap around the track rims values up in terns of bolls points and replays.

The gaine is equipped with Na- tional slug rejector coin chute, with twin chutes available at slight extra cost. It is adjustable for 3, 4 or 5 plays for 25 cents.

even a comparatively new machine has grossed only $4 per seek. The situation is -a hit better in Pueblo, Colorado Springs, Greeley, and other surrounding cities.

One. solution to the bowler problem. - of course, would be a, better commission arrangement, Geritz agrees. "A few months ago, several of us had an informal meeting to discuss the possibilities of making a 60 -40 commission split standard where bowler installations are concerned," Geritz said. When we carried this suggestion to location owners, we got a lot of resistance, and in fact, it was only a matter of a few days before there were numerous cut - commission deals in the fields which, of course, spoiled all efforts."

One solution which deserves a

lot of thought, Ceritz belies-es, is the possibility of setting ttp tournaments that locations, with a city champion and a State champion moving on up to a possible national competition. In Denser however, because it has been ruled illegal to give a prize of any kind. this Is out.



156 AMUSEMENT MACHINES

THE BILLBOARD WEEKLY

THE BILLBOARD

Coin Machine Price Index How to Use the Index

HIGHS AND LOWS Erpripmeut and prices listed be-

low are taken from advertisements in The Billboard for

the period shown. Listing, are based on the highest and

lowest prices on all equipment which have been

adsertised either at (east 10 times for the period

shown or at (east S times together with a computation

based on annual average.

PRICES given in the lodes are in no way Intended to be "standard," "national," "set;' or offer an authoritative reflection of what prices should be on used equipment. Prices in the lades are designed, however, to be a

handy guide for price ranges. Any price obviously depend, on the condition of the equipment, age, time on location. the territory and othe related factors.

(For 10wcrk period ending with issue of November 4, 19571

NOVEMBER 11, 1957

MEAN AVERAGE. The mean average is a computa- lion based on all prices of 'which a machine has been advertised for the period indicated and reflects the dominant advertised price level. It is not a simple average between the "high" and "lour. High and low indicate price range: mean average indicates the price level at which most of the machines are advertised for. Therefore, when the mean average is nearer the - high;' it indicate, the "low" is a unique price probably for "as h" on "distressed" equipment.

MUSIC MACHINES

AMI

Model A (461 40 se''

78 RPM Model 8 148) 40 sei

78 RPM Model C -40 Model C 1501 40 sei ,

78 RPM Model D -80 1511 40 sel.,

78 RPM Model E -40 1531 A0 set

78 RPM Model E -80 (53) 80 set..

45 RPM Model 6-120 1531 120 sel

45 RPM Model F -B0

45 RPM Model F -120 154) 120 sel

45 RPM

Ate \leaa

S 95 50 S 95.50 S 95.50

145.00 145.00 145.00

175.00 69.00 85.00

85.00 85.00 85 00

295.00 149.50 225.00

245.00' 225 00 225.00

375.00 350.00 350.00

650 00 345.00 395.00

585-00 485.00 485.00

05 00 35C 00 575 00

1541 80 sel..

BOCK -OLA

1432 150 -51 1 50 set 78 RPM S 95.00 S 95.00 S 95.00

1432 Rocket 125.00 12500 125.00

1434 150 -511 50 sal., 78 RPM 185.00 13500 150.00

1434 Fireball 195.00 195.00 195.00

1434 Rocket 150.00 150.00 150 00 1436 A -1531 120 al,

45 RPM 175 -00 150.00 150 00 1438 1541 120 sad.,

45 RPM 465 00 395 00 42' 00 1446 Hi -F. 120 set ,

45 RPM 495 00 445 00 495 00

SUIURC

M -100 -A 19/491 100 set.. 78 RPM $515.00 S 69.50 5185.00

M -100 -8 110/501 100 sel., 45 RPM 425 03 350 00 385.00

M -100 -C 15/521 100 sel.. 45 RPM 545.00 455.00 499 50

1-1F -100 -G 19/531 100 sel . 45 RPM 700.00 575.00 595.00

HF -100 -R 725.00 615.00 675.00 100 -W 19/531 575.00 575.00 575.00 Seaborg Scum 200 Set 795 00 275 00 695.00

WURLITZER

1015 146, 24 sel ,

78 RPM S 3300 S 35 00 53500 1017 1461 24 cet.,

78 RPM 35.00 35 00 ' 35.00 1100 1471 24 cet.,

78 RPM 7500 50.00 50.00 1217 Hideaway 1501 48 sel

45 or 78 RPM 95.00 95.00 95 00 1250 150, 48 sel ,

45 or 78 RPM 145 00 99.50 115.00 1400 (511 48 set.,

45 or 78 RPM 195.00 135.00 195.00 1450 (511 48 sel,

45 or 78 RPM 150.03 150.00 150.00 1500 1521 104 sel., 45 -78 RPM Mix 325.00 179.50 225.00 1550 -A (53) 104 set,

45 -78 RPM Mix 299.50 275.00 275.00 1600 153, 48 sel ,

45 or 78 RPM 225.00 225.00 225.00 1600 -A 1541 48 sel.,

45 or 78 RPM 425.00 400.00 400 00 1650 1531 48 sel ,

45 RPM 325.00 225 00 225.00 1650A 1541 48 sel.,

45 RPM 295 -00 225 00 265.00 1700 1541 104 sel.,

45 RPM 650.00 495.00 545.00 1800 12,551 1W) 775.00 175.00 675.00

PINBALL CAMES BALLY

Atlantic City 15/52) . , ..SIQ0.00 $ 35.00 565 00 Beach Beauty (1 /55) .... 225.00 175.00 195.00 Beach Club 12/531 30.00 25.00 30.00 Beauty 11 1 /521 160.00 49.50 85.00 Big Time 11 /55, 130.00 94.00 125.00 Broadway 112/551 315.00 245.00 175.00 Dude Ranch 19/511 80.00 60.00 49.00 Frolic 110/521 135.00 40.00 90.00 Gayety 13/551 95.00 60 00 45.00 Conlin* 16/551 145.00 125.00 99.00 Hi -F1 16/541 225.00 25 00 60.00

Isle tea Ara. Mew

Miew. Beach 19551 ...-.5150.00 5104.00 5125.00 Nile Club 13/561 350.00 199.00 25000 Palm Springs 111/521 90.00 49.00 60.00 Spole Lote' I I /521 85.00 25.00 49.50 Surf Club (31541 75.00 50 00 50.00 Variety 19.541 100.00 70.00 75.00 Yacht Club 16/531 125 00 40.00 '75 00

EVANS

Saddle G Turf Club Model 110/53 5105.00 5105.00 5105.00

GOTTLIEI Arabian Knights 111/531 .5 165.00 5100.00 5150.00 Chinatown I IO 521 65.00 45.00' 65.00 Coronation 111 /52* 6500 55.00 55.00 Crossroads 15/52., '1 90 45.00 60.00 Cyclone 14(51 7590 50.00 64.50

any Mae 17/541 175.00 150.00 150 00 Derby Day. 14/561 . 240,0(/, 215.00 15000' D.anand Lill 112/541 140.00

,

130.00 115.00 Desgenette 16/541 225.00 125.00 175.00 Flying High 12/531 65.00 65.00 65.00 Four Belles 110/541 195.00 145.00 165.00 Four Stan 16 /52/ 65.00 50.00 50.00 Frontiersman i l l '551 245.00 194.50 210.00 Gold Star 18' 541 200.00 150.00 150.00 Grand Slam 14/531 110.00 75.00 110.00 Green Pastures (1/54. 145.00 75.00 1 1000 Guts G Dolls 15/53, 80.00 60.00 75.00 Gypsy Queen 12551 175.00 165.00 170 00 Happy Dan 17'52, .. , . 65.00 45.00 60.00 Harbor Liles 12/561 250.00 175.00 225 00 Hit 'r: Run 13/521 65.00 60.00 60.00 Jockey Club 141541 130.00 95120 12000 lamb* 110/541 375.00 250.00 295.00 Marathon 110.551 32500 265.00 295.00 Lady Luck 19/54 o 190.00 134.50 155.00 Lovely Lucy 12/541 175.00 114.50 130.00 Mystic Marvel 13/541 , . , 130 00 120.00 130.00 Niagara 11251 . 65.00 29.00 64.50 Score -8oard 13/561 225.00 215.00 225.00 Sh.ndig 19'531 110 00 100.00 110.00 Skill Pool 18'52) 65.00 40.00 65.00 Stage Coach 111/541 .. 150.00 135.00 150.00 Sweet Add -A -Line 17/ 551. 250.00 165.00 175.00 Tweedoe 16/561 345.00 310.00 325 00 Tournament 18/551 275.00 245.00 275.00 Twin Bill 11 /551 225.00 125.00 185.00 Wild West 18/511 335.00 295.00 315.00 Washing Well 19/551 185.00 165 00 165 00

UNITED

ABC 12/52, $ 7500 S 25.00 550.00 Graven I I `6 375.00 325.00 375.00 Circus 18'52. 85.00 45.00 50.00 Havana 12154, 175.00 40.00 125.00 Hawaii 16/54, 175.00 69.50 100.00 Manhattan 14'55, 345.00 110.00 249.50 Mexico 13/541 195.00 50.00 135.00 Nevada 18'54, 195.00 50.00 125.00 P.x,e 19/55, 145.00 75.00 95.00 Rio 111/531 175.00 75.00 105.00

Singapore 110/541 195.00 65.00 110.00

Stardust 14/561 225.00 155.00 165.00 Starlet I 1 I /551 . 210.00 98.00 125.00

Tahiti 18/531 175.00 50.00 9000 Triple Play 181551 495.00 190.00 315.00 Tropicana f 1/551 295.00 100.00 185.00 Zingo 110'54) ' 65.00 65.00 65 00

WILLIAMS Army & Navy 110/55/ 5 60.00 5 50.00 5 60.00 Big Ben 191541 125.00 90.00 95.00 C. O. D. 19/531 ....... 175.00 75.00 115.00 Cr.lors 11 1 / 541 1 35.00 125.00 135.00

Dealer '21' 12/541 12500 65.00 110.00

Disk Jockey III/521 85.00 39.00 85.00 Four Corners 11 1 /52) 90.00 59.50 90.00 Fairway 16/53) 90.00 49.00 90.00

Grand Champion 18/531 . 135.00 115.00 125.00

Haybumer 16/511 75.00 50.00 50.00 Lary Q 12/541 125.00 59,50 99.50 Nine Sisters 11/54 ) 135.00 59.00 115.00

Palisade 17/531 95.00 49.00 90.00 Peter Pan 14/551 15,00 140.00 150.00

Quarterback Race the Clock I9Ó.00 . 150.00

85.00 185.00

Regatta 110/551 1 50.00 95.00 135.00

Screamo 14/541 155.00 85.00 135.00 Singapore (10/54) 250.00 125.00 195.00

Sky Way 19/541 125.00 85.00 85.00 Spitfire 12/551 110.00 90.00 110.00

Star Pool 110/541 149.00 99.50 125.00

Struggle Bugg.e 112/531 . 125.00 119.50 125.00

Twenty Grand 112/52 85.00 35.00 85.00 Times Square 14/531 70.00 60.00 60.00

Thunderbird 15/541 $12500 5 90.00 Three Deuces 18/551 225.00 195.00 Wonderland 15/5- 209.50 14500

SHUFFLE CAMES

Advance BowIcr (CC, 15/531 S 75.00

Bonus Score Bowler ICU 14/551

Bowletoe (CI 17/50) Broadway Alley IUI Cascade IUI 121531 Chief (Ur 111/531 Comet Targette IU)

111 /541 150.00 Criss -Cross (CC, 111 /531 110.00 Criss -Cross Targette

Deluxe ICU 11'55, . 110.00 Cass -Cross Targette

Regular (CC. 11.55. Crown ICU 14,53, Domino 1KI 15 %531 5 Player IUI 11/511 Fireball ICCI 1 1 1 /541 8 Player 1Gel 19/511 Hi Speed Triple Score ICC'

18/531 60.00 League Bowler IUI 11/541, 115:00 Mystic Bowler 181 112/541 95.00 Name Bowler ICCI 11/541. 50.00 Palisade 1K1 55.00 Shuffle Pool lCel 11/53) 1 10.00 Six Player ICU 50.00 Speedy IUI 8/541 135.00 Starlite ICCI 15 /54, 595. Super Frame (CC; 15.54) 115. Targette (U1 125.00 Team Bowler lUI 1 1 1541 , 115.00 Triple Score Bowler ICCI

16/53. 65.00 Triple Strike Bowler (CC, 175.00 Vines Bowler 475.00

HIa los

195.00 40.00

315.00 50.00 85.00

110.00 50.00 50.00 50.00

150.00 150.00

S 65.00

195.00 40.00

145.00 50 85

5115 C,7

210 /' 1951.)

150.

.60.00 116.00 95.00 50.00 55.00 50.00 50.00

135.00 90.00

.. 75.00 135.00 1 15.00,

50.00 175.00 175.00

0. 0

5013 135(3 90.0 3

75.(3 125.(3 I 15.e0

175(3

65.00`' " 175(0

ARCADE EQUIPMENT Cede: AP -Awl. faeNu: L -Ballt; Cc- casare cow

r.- I.,IWc o- r:..r. : e- aremy, M-un etaoeae: It-Rooter.: S-- '.erbent: w- 41ralak: '1- Shipman; 1- Telernle: 1-1 ..ore: tt -ss iule..: 116 -1, Ille.

Advance Shockers S 22.50 S 22.50 5

Air Raider (Kr 1'481 150.00 110.00

Atomic Bombers I M 1 179.00 125.00 Auto Photo 'AP, 1800.00 1495.00 Balloonamat Capitol P

(1!551 345.00 345.00 Basketball IG, 225.00 150.00 Bar -A -Score 1E0 18/481 179.00 100.00 Big Broocho 11/511 395.00 294.50 Champion Hockey 1'461 125.00 125.00

Coon Hunt (51 12/541 195.00 125.00

Dale Gun 1 On I 65.00 24.50

Drivenobile 1Ml 17/541 , 165.00 95.00 Flying Saucer 'MI 16/501 149.50 79.50 Goatee ICCI 11/46, 95.00 65.00 Harvard Metal Tuer 135.00 100.00

Heavy Hitter 181 50.00 35.., Hockey ICU 85.00 39.

Home Run. 6 Player ICCI 13/541 200.00 175.00

let Fighter 1WI 110/541 275.00 225.00

let Gon (Ex) 112 /511 145.00 65.00

KJungle Gun (U1 17/541. , 185.00 135.00

icker Cr Catchers 25.00 18.00

Lite League 1W) (2/541 75.00 75.00

Lord's Prayer 1Ml 16,561 395.00 395.00

Loveeneter lEx) 25.00 25.00

Mercury Counter Gripc rr 25.00 25.00

Midget Movies ICCI 145.00 100.00

Pararam 1Millsl 275.00 225.00

Photomatic (Mo f1 /501 350.00 295.00

Pistol ICCI I I '491 50.00 39.`^

Pitch'm G Bat'm 1S, ., Pop Up Rifle Gallery IC) 161541

Safari (W) 12/54) Shoe Brush Up Shoot the Bear IS)

Shooting Gallery Itul 16/541

Sidewalk Engineer (WI 150 00 151551

Silver Bullets (Ex) 111 /491 125.00

Six Shooter IExI Silver Gloves IM,

j 25ÓÓ

Sky Fighter (MI (9/531 35..00

Sky Gunner (GI 19/531 150.00

Sky Gunner (CC, 150.00

Sky Rocket IGI (5 /551.,, 450.00 Space Shp

185.00 125.00 25.00 14.50

175.00 I 125.00 365.00 225.00 95.00 95.00

195.00 65.00

225.00 95.00

125.00 45.00

135.00 50.00

110.00 75.00 95.00

225.00 200.00

225.00. -ea

125.03 150.00 .20.00 7533

395 0) 2500 20.00

125.03 275.00 35000

50.00 175.00 2000

165.10 313.00

9500 12500

150(0

15010 12500 165.(0 9500

135.00 12500 12500 354110 325

e . www.americanradiohistory.com


NOVEMBER 11, 1957

Aim HIBIC Lw Ar6-

Sportland lExl (1 1 /51 1 ..$275.00 $125.00 $199.50

Sportsman (K I 111/541. , 295.00 150.00 215.00

Standard Metal Typer F S.. 325.00 199.00 275.00

Star Series IW) 14/49) .'.. 89.50 79.50 89.50

Submarine (K1 (1/42/ 125.00 125:00 125 CO

THE BILLBOARD AMUSEMENT MACHINES 157

Hugh

Super Home Run (CCI 13/54) $250.00

Super Jet ICCI 14.53) 295.00 T6lequiz IT) I1 /49) 95.00 Three Way Gripper 1Gbl 22.50 Zingo WI ((.51( 65.00

Lowe

$125.00 224.00 65.00 20.00 45.00

Moak Avg.

$225.00 225.00

75.00 20.00 65.00

{Ilih low VENDING MACHINES

Electro 18 Cott $ 95.00 S 95.00 S 95.00 Mills Candy (5 Coli 65.00 65.00 65.00 National 930 95.00 95.00 95.00 National 950 1 10.00 110.00 110.00 P X 18,Colt 100.00 85.00 85.00

Mese Aró.

COINMEN YOU KNOW

Washington By DELORES NE VCOMB

Cigarette Vending opgration started recently by Hirsh Coin is

doing very- well. according to treasurer Roger Squitero. Finn has a

backlog of machines to place. \Vlu1e the ventine has been extremely successful, it will be some time before the company branches out in other vending tines. Phil Mason, vice- president of Hirsh, believes the company should learn

, more about the sending field he- fore going into it more deeply.

Hirsh de La Viez is a very

busy man these clay's. Ile was recently elected Chief Barker of the Variety Club of Wash- ington, and is chairman of the annual dinner -dance slated for November 30 at the Statler Hotel here.

James' Bowen, manager of Kwik cafe. says coffee sales are climbing steadily now that cool weather is

here. Bowen is pleased that there has been no resistance to the 15- cent milk machine placed on location recently. Profit on 10 -cent milk was practically non-existent, he says, and something had to be done. He believes the 15 -cent price is the answer.

REGULAR CLASSIFIED ADS

id le weal ant -ad dyne. one patagtenh no display. not line cet in ,gout 5 i capa.

RATS: 20e a wore- Mlnlmum $4.00

CASH WITH ORDER

no Mallard below iw Colo

iledllRe Pennul, 'redacts. Stokes aid OpprlltRtnef.

DISPLAY CLASSIFIED ADS

Set in target typo cup to le a, and displayed to hest dvantsge No 111 tom or cuts permitted.

RATES: 51.00 lino- 514.00 per Inca CASH WITH ORDER

Une.. credit h. been establivie

In dtra.ining cost or regular CI...t(d Ads b. e to count your narn end add,. stk. competing cost of ad. When wing a Be. Number In Can of Th Billboard allow ter 4 additional ward. On ee. Number Ads special service charge el 2li per Inertron le mad for handling replies

ADDRESS ALL ORDERS AND INQUIRIES TO:

THE BILLBOARD PUBLISHING CO., 2160 PATTERSON ST., CINCINNATI 22

. .+.-....e-......-.-..-...-a Used Coin- Operated

Equipment

AYYTIIING IN VENDING MACiINES -- F.crry type machine mode; new or used:

under the market prices Established 30 ~ sears Mock R. Pontel, 29520 Milwaukee

Ave.. Chicago. 111. ei.

e

ARCADE MACHINES- ARCADE FRONTS. Bargain closeiout prices Wlll haul fur

e Rhd rcm .

ed LOnf, SOI Suth

CIGARETTE CANDY VENDING .MA- ehlnea; recandltlnned, rennlmed, gu1Vi

Teed ne.. Thomas Co., Jefferson. Paducah. Ky. de30

COON HUNT GUNS-EIGHT. GOOD AP- P..... Need mechanic l work. Sac - , hest offer: snouted. Riddle-Land.

8440 Worn,. Rd.. Kans. City 14, Mo.

SHIPMAN DUPLEX STAMP MACHINES. 810; Triplex, íY9.50 each, like new.

Polder direct factory price LISP Co.. 100 Grand, Waterbury 5. Conn. no25 1-WO STANDARD METAL TYPERS. GOOD

ondlih. 10r play, ready for r131 Sarh. P.O.R. e E. BceN, 77Cß Br.d

way. San Antonio, Tex. N4He Wanted to Buy

AI.L TYPES Usen vonoinG MACHINES CB's, Atre.., Toppm. SIX;

Rungs. 0ounter Gun., tend w Your lee., Rake, 508C ópring Garden St., Phltadelphla

Pa. rhtfn CIGARETTE MAC). NES- B-COLUMN Rowe Crusade n. 4ee & CASH: HIGHEST Cg VolltteODGeno, Wit ending. fG0 eac &Column Eartern Rhee Hlinkerd.

trice, new new paint, 25e & 3ßr vending, g6ß each; Il.ma Ouna end Baxballa NUed Com S or more machine*. 555 each. 1.8 down, Marhme, 788 N[Ilwaukee, Chicago 22, Ill balance C.O.D. Ina Ciguetle Servk, Or call CA e.OMJY. de Wß8 McKinney Ace.. Defoe 1. Tex. del USED VENDING siaroiNES WANTED -

We're beadquartera for all Bunk Vending COIN- OPERATED RADIOS FOR SALE. Merchandise. Will pay top price for you

Several hundred RCA. Tradlo and Coln used Victor Trooper.. Baby Grands, Acorn Radb. lep 25 TV. Or entire very Profitable or Northwestern Gum and Capsule Machiner. estabilehed route In Eastern North Gunnies write or call. Ales send for our Price !.let All sets very tool remuions C. H. Kugler, Graff Vending Supply Co., 2817 W. Doc. 8l. Washington, N. C. moll Dallas 2. Tex.

USE THIS HANDY FORM TODAY

Forms close Wednesday for the following wek', bras Please use peach when filling In this form

1. Clip Your d to Mis tom. 1. Check classification you want your ad 1 appeal under

Business Opportunities

O Help Wanted

Parti, Supplies & Services

O Positions Wanted

Roules for Sale

Used ColnOperaled Equipment

Wanted To tluy

3. Check whether you want Regular or Display Classified. It DlsplY la wanted Indicate on your ad the words you want tmph...ed. Rear .hove. Sorry. no Illustrations or ruts.

o Regular C Dlrplay

Count all words. Men male. chock et money order. Incufficleni noIttanw will delay your ad. Prompt refunds made in event of overpayment. To figure char,. when boa number It wed, read "Important Information'. abew.

The outboard Coin Mark. Plu. 2160 Patterson S1.

Cincinnati 22. Ohio

Please Insert my ad In "Markel Place" end run as Indicated below:

Next 6 Issues Meat I issues 7 Next 3 Issues Next Issue only

S Payment enclosed

iddren

Address

Liti Ione- Stale t.

Mich. Free -Play Pin Routes -r-ri from ¡hnite 135

the , interpretation given to free plays.

An authoritative statement of the govenunent position was given -to The Billboard by George Woods, chief assistant U. S. district attorney, who said that "In the absence of auy other extraneous at- tendant facts and circumstances, a

machine that gave a free play would not be considered a gambling device as a practical platter, tho it might be technically so."

Some indicátioo of the extent of the imposition of the $250 tax was secured from Internal Revenue records showing that 48 special tax stamps applications have been made for the fiscal Year ending June 30, 1958, compared to only seven for the year ending Jung 30, 1957- covering the Detroit district, or both peninsulas of Michigan. The records indicate there were 45 different applicants, with only one duplication of individuals applying. The applications, incidentally, could cover either one or several machines, and are not a precise guide to the total number for which stamps were issued accordingly. It is impossible to secure a breakdown of figures between slot machines. pinballs if any, and any other type of "gambling -devices.

One further important restric- tion applies in this State. Pinballs, even without free play, are not allowed in beer gardens or other places licensed to sell beer -and liquor by the glass, as noted by Sauve. This is one aspect of the careful regulation of activities in taverns by the Michigan Liquor Control Commission.

"The pinball business in the State of Michigan has fallen off considerably." he said. "because you cannot have them in beer gardens. You can- have them in bowling alley locations and 'restaurants, and that's about all.

"All summer it has been very quiet. but since Labor Day busi- nest has been good, and it looks' good for the winter. This applies both to play on machines and to sales on pinball machines."

Sause's view is of special sig- nificance, Niece he is one of the oldest active amusement operators in the area, and has a sizable operation of pinballs well scattered thru the State, so that he has his finger on the pfalse of the industry.

He stressed that the conditions are very spotty" as far as official permission goes, with sonic communities allowing free play, some not. and seine following Detroit's lead and banning the gaines out- right.

A more optimistic view was given by Hebert, of Miller-New.: mark, who noted that " Pinballs are,

RECONDITIONED LIKE NEW

High Earning Wurliteer

2100'1 _ $925

Half -Dollar Play Wurlitter 1900'3 825

Hard le Gel Wurlitler 1800'3 725

Good Quantities

Northwest Sales Co. 3120 IIIIOM Avanu-

Seattle T, Washington Phone: Murdock 1030

going as good as at any time -they have not gone down at all." Most encouraging was his report that, despite the loss of business nat- urally resulting from the closing of many summer spots, business thin the State generally has

Lsicked up about 20 per cent since

abor Day, tallying generally with Seines report of recent pick -up.

Significantly for the future, there are few, if any, new coin machine operators coming into the pinball field. according to Hebert. New blood and new capital are evidently not being drawn into this Field. However, there is another trend toward diversification of routes by existing operators, he said. In general this means that established juke box operators are spreading their coverage in depth by adding pinballs.

The pinball business in one way shows a sturdier economic position than the juke box business

here.. "Most everybody seems to think that dime flay is what they want," said Joseph Aston, of King - Pin, who said that clime play is installed upon the operators request in ahont 90 per cent of the new games sold in the territory. This is in contrast to the music business, where nickel play is still the nile- there, and indicates a healthy popular akeptance of the games Under realistic conditions of today's scale of living and of costs.

However, there is a basic feeling of dissatisfaction among operators on all pines. It was voiced by. Codling: Play is pretty Fair on machines -about the same now as a year ago. But the cost of new machines is so great we cannot make money."

The recognized importance of fresh appeal and frequent introduction of new units in games creates a special problem. Codling summarized it by noting that business is literally "tremendous " compared to 1939, but that new machines cost much less then -and the income has not been able to bridge the gap.

E.

JOE ASH Says:

f LARGE SELECTION OF

Gottlieb Williams

LATE MODEL EQUIPMENT WRITE WIRE PHONE FOR QUANTITY PRICES!

ray Dil :i.buto -a for ',Hazer, leer, D. Gottlieb e. Exhibit In So. ,hrlet, Del. and L. Pere. Cable Address: COMAC, Philadelphia, Penna.

You can AtwAYS depend 660 X. Broad St.. Phila. 30. Pa. Poplar 9-.1419.5

on ACTIVE ALL WAYS Write or were rot pea.

WANTED GOOD BINGO MECHANIC!

GOOD PAY !

STEADY WORK !

NO DRIFTERS!

WRITE TO BOX 912 The Billboard, 188 W. Randolph St., Chicago 1, Illinois

WNM (011i MACNINESI

WHA1 ARE 1NEYURE

FRIENDS INED IEUBU

NESS

WHAT ARE YO

pQINGi

Fled out avnry

week in

Billboard

Order NOW at LOW Sub,arlption Rotes. P111 In and Meil'Coupon Today )

The Billboard, 2160 P.ttenon St., Cinclnnatl 22. Ohio Y. Plate tend ma The Billboard for one y.r et Si S.

(Foreign rate, On year, fool seo

Name

Addre.....

City lent.... Scafa



15S AMUSEMENT MACHINES THI BILLBOARD

Prices Are Down !

Shopped and Ready for Location

MUSIC

t011--GM K. .. I 15-00

4s baRCr1oN-rnOfAwAY 45 wo wen

1 SSW s_0 1400

1.'SO tesa 243 00

tui7 mOEAWay. 4s go n-oo t'en . 4S 00

:WO 1.a0 ...... a25.00

Z .-... .. .-.. 025.00

1 AM!

.40414x c,

.. s 4S.00 oo

oots a «. 13S.04

SEEBURG WAIL MIS

WORU12a 4101. Lr we $10.e0 .N.UTZOtt POZO. 41 Wee- 14Ç

den 40 SEI-

..

147

BINGOS WMMATTAM . l tAOC

§ ctacus zs a MSS Ss o;

Q SALLY tmAtlTy : -=

I

\ EACM CUrS SOYTR WA t i; ti

c y N£16 T- CAyETY dO.Ar 1 CAtrAM 2&00

k1 $ASOO[ WU CLOG A.

tta 1 It ice Peoares $s .x

TRIM KAY ssOO

FIVE BALLS Y`

MT .. ..-...... 00 l 10. IT CIRCUS DEACON 110.00

UM Wily SUM

Strut POOR 75.00

aaA11AN tMlCMTO -.. . 10010 SALLS-8.1.Oe0111 ,.....-- M1Q LOOtt $ICMAa 13510 ASy NM . 12S.0.

t.Ar LUCE MAE MACARA WIC SIC SEM s,0

k W00tti2 ,sae. fTaQ COAC. . ..., 'MO

COINMEN YOU KNOW C-ontrno.- ; ;t,ts 254

Lund. went home from the hospital recently after an operation.

Manuel Nasser, NAecar Music Company. Shelby. seen setting up a new juke box. He reports be is

going to concert his entire route

UNITED & BALLY

14 FT. BOWLERS

$495.00 t-MCl 14-rT. WMTäa

tRODM1fmI .. s»S.o C1444[0 -1DrEET 21- .. ilss.no

1. dew. drrca CO

Lewaanes: EamlRn.t.tUlttbr B.trattrr 110 Wit C'iMM pmtite!

leatmpele, Wham PBt[ 1Ekest 5-15113

else. snlrtrin gals . . .

SAY YOU SAW IT IN THE BIL13OARD!

OPERATORS! re,

EXPORT GAMES GUNS MUSIC VENDING PARTS

W.N Fa. Twr Need.

MIKE I[IINVES 00H00 *noM dardo 0A.11

77 Teas0 Ass.. New Tech a, M. T

NEW, QUALITY BUILT

6- POCKET

POOL TABLES 71- are e .a.mr-ege.

tergMe. .rass SW. 1-II c,w w

a 4 e a .

e . e =21954 e.a. Mree..r.. ra

BASS a ll '165 Claeege cet.

MIN SN') VHS $35

Mr CLUE SES

«ee1 SIOITkl111 6ill[S 5145

ORDER TODAY/

MONARCH cos woi ::s1 0. Lamely Cahn. 14. It

Led. 0- 1001 -7

CALI COLLECT CIO5 O T4PJ iCES

UNITED PLAYTIME, MEW

5 NEW GOTTLIEB CONTINENTAL CAFE

5 NEW BALLY CIRCUS

10 NEW CHICAGO COIN SUPER BOWLING LEAGUE --14 11

10 Reconditioned UNITED BOWLING ALLEY --14 M.

Also Dosing Out -GENCO CHAMPION BASEBALL

GENPO HI -FLY CHICAGO COIN BULLSEYE

UNITED STH INNING UNITED SUPER SLUGGER

TRADES ACCEPTED! We Need for Export -

BALLY BINGOS- ALLEYS-MUSIC

eery gar Caí W utu1- m ss 4. RALLY C/O. COIN narco

to 45 r.p.m . play. .

joknso., Johnson ars: Amusemment C «tysanv. Cutinttb, does lot of Fishing theta days despite the cool weather.... Jack Campa Jr, sice- presidrnt of Consolidated Amuse - suent Company, Memphis, seen calling ee. several Mississippi operators last wee}.

Operators seen in Jackeo on business recenth included. John Hale,. John Haley Din - re Company, Durant: F. J. r.ea. Tiret' Amnument Com- pany. Lola; Cheries Ethridge. manager of John Mks' Stink:,

Duran; Pat lbw - Antes, Houston Music Com- pany, Houston, and Joe Tierce, Treece Amusement Company. Greenwood.

I

Miami B, RAOUL SHIAPIRO

Morrie Mander, MicM Sen- -

luck on the job after a star hospital 1611ete he lost

. \ L.-Me, Mars A Company. ae y. happy over , ..

of his bow -lam alleys. 11 but sau 1r.r1 Vic the most, the, is that *d tables m, his mute are stil: ,4dmy, up to top earnings. -

Um very tench meshed oser al-

' salie Equipment 'Comp..,

Buddy Sant on a. CAL Arnow-men! Compas . sass collections on music are s'er. good. Unfurtunatels_ , be tus suffered series of breal -Pen.

As usual. Ws not m4 the loss of money. Many times the damage dace to the nomes amounts 10 mere than the as trial loss of rewrap,.

Jo Hiles. gid demon at Binkks Corepa.T. UA 10

IS been worjise hard se eroding S trim mg to new gumless. fled

.4 hasn't helped her health aim. Clangs Bows, Beyer 6

isvao. Holly Hill. railing the atkscrosale office of Bor Db- ibutisj Company. Nhbe tiere Lathe suited ose new Jackson-

office of Bt does Recoid Soles Bob Townsend. . who te re tls i he music and game route. u

w helping to defray aspen,. wockint at flak r l Traci.

Little Rock Robert Kirspcl. ranee of k;irypr?

t

operators happy that its is grs ! ..rh rebutting to ,a1 ras t1 .te4ttiontald t.. Harold Dunaway

t tai HAL pamtacra, of Tejo tit. 11nnen.nd Cclatptny. wen recent-

at an Arkansas football pow So was Andrew Ctssinetli. Rock Amusement Cone

Dutch Tances, ono,- osas Music Compam

Fred Swan, Scram Am...e- enent Compass.. Forrest went to we the Oklahoma - Tesas football same at Dallas.

Red Boiler, Boller . Amusement Cnmpans, has rice farm o the side and reports a good crop.

George Sammons. pee.ident tt :omens -Pennington Campan_.. lcmphu. Seebcag diiStríbutor .

-c-ta on a sting lhm Atkantas re-

.Also Jack Croke Jr. sxrpicse ;dent of Consolidated Amusement_ Company. Memphis, N'UTlit-me dìs- t:1'brstor.... Per Adams, Adams Amusement Company. Forrest

seen at a sen -0e station he

:tenth- installed He's Pure OJ astribUtOr ont the side.

teed tarer ammo... .

E. J. èiti mis, owner of bleb- tom £-.___t Cam e.%

wm seen t Mow Puk aetto noce 4e jukes. hit e laie t p LOB 00 cent es Charier Winn, Baker Music

Company. Rine Bluff, had tenth with Chester Baker, former Baker Mlts:C Company owner. . . . Bill Faster. Foster Music Comany, Pine Bluff. was seen setting up a new 113 -foot bowling aller with big balls..... Fermo Ward. 19 Mu- sic Company. says son Jimmy, 33,' is active in the business now.

E. C. Eby. Pine Bluff Mu- sic Company. says b. still good, mainly f : ^.r . number of combaci;,:: .. .

en on the hie

NOVEMBER 11. 1957

READY FOR SALE

REPLACED BY NEW

WURLITZERS 10- Wtlitt,T NNW

1900 . -....$795 tad

1- Wilitrtx Model

1800 .. .. 725 aá 4- Wertitr« Nsdel

1700 .. ...... 595 each

O'CONNOR DISTRIBUTORS, INC.

2320 W.st Mein Street l,tAme..d. Yi.-9L.; eee. t4 -3264

SLATE TOPS FOR BUMPER POOL AIE 3I 148 -'.... Su.5k 4 01 leME....542S0 EL

:L &1 POIC3 143.00 -Iw.mtATE 00- IV£e,.

0100* y5OW

- SAN 1WNET1

> m . -..a 0X04 }'eN Uri[ eAt .111= Cese Over.. he T.Hr

TRW. mo osa'srt. ate_t\e 4 C O.D.

13 "" DISTRIBUTORS & OPERATORS 115.00 kos S7S -N io Tt.ta ¡or pee, pro- p..em1 -one

of co».O rpeeten Ada bees IS IX Peered sp Se meet pow dessead -yee- tit N order eve o .Dead DES be .lopped

e. guar, e yerr.3de- Trsait los for mea ,ee ,:.- ...

156 BEN COVEN

COVEN MUSIC CORPORATION . 31s1 Mar.k alate. .R.s.er, C1i.sgo- NL 1111044, IN 3-2:,C.

ANecsi Ocpe.w .

' . \ \ \ \ \ \ \ \ \ \\ \ \ \ w \\ \\\ \r . \ww\\\q aulliN6el PISTOL ad STAND .tl

39a95 Atv+i.. Phew Stead ed erat7. Tweet. S

aW.,.e de; tttsae:y Prices P.:a rN"N teedtdT n.it.d se etas sow pwree. ..ed sei.

Teer 0-6006-0

tE6BT Fit LOü111B-1IBBIE 1t0E5-tOBI.OIEZl1ID

Ì %

I ' 11

S

yy w~mÓ w Mirs. fade . . - . . . ' 1/tlC T ÓÁS

/ le... 144. .. .. 00. i sir C,r. WM

£boon MOW 'Cr. 0p04dt W. M.-Si-Ted Seed ea rew SW and esgemwrers / tape, In.a-ae rl Al Peer 7.0.1 waa A. Pkegr: Weems SAM.

/ (MOM pOCSTIIES INC. 2645 W. Lwow know. dicslt, 2S. \ \ \ \ \ \ \ \ \ \ \\\\\\\\ \\\\ WANT TO BUY

IN LARGE QUANTITIES

8 /HGO GAMES &

SHUFFLE ALLEYS

SEND IN YOUR LIST AT

ONCE STATING QUANTITY,

PRICE, AND CONDITION

WRITE TO

THE BILLBOARD BOX 913 118 W. RANDOLPH CHICAGO, ILLINOIS

Lloyd Barber, partner in

B & C Music Company, For - rest City, is the Pabst Blue

distnbntor Finest when anst+ering ads .

R$Ibom at Gay on the side and reported Say You Saw It in The Billboard



NOVEMBER 11, 1S' 57 THE BILLBOARD AMUSEMENT MACHINES 159

CONVERSION

.SEEBURG 100

MH-- IDOAA

N331í RPM to 4S RPM

$24.50 $69.50 F.01. lot Angeln

CALCOIN CORP. 11167 West Pico IVd. Les Angeles 64, Catit.

USED -AS IS

SHUFFLES

BIN6ßS IMMEDIATELY!!

PHONE - WIRE -WRITE CAM formas -240 E. Menke Rd.

Freeport, N. Y. Phone: MAyta ;r 3 -2472

SANDY MOORE DISTRIBUTORS CORP.

Export Specialists 599 Tenth A..., N. Y. 19, N. Y.

CNtckering 4 -5050 240 i. Merrick Rd., Freeport, N. Y

MAylair 3 -24)2

f.!!! Quick Turnover!

Clean and Ready I,

0 7 wurtllaer 1906. Earn 5656.00 0. I1 Wu;11= 17L'ó .. SS300.0000 I fr3 Smeure Model C. Each .....50.00 / 7 %mew" Model 8. Emh 375.00 / / 1 Brans Conslelletion 133 65.00 I

r KIDDIE RIDES / 7 Larger Clown sea Saw.. Pe. 5170.00 0

I, Cnge <ue/ JN ,.6.00 I1 LeM Carousel 163.00 /1 eeco Creu:el 130.00/

1 Gran Sheltered Bronco 335.00

MISCL. / United Pirate Rifle- - 5320.00 / / Ex. Dale Gun 75.0 / wu.L 1a set. w.neove 35.96

PF/ Wvrl. 1. Steno, 70.00

r Banco Baseball Poe.. 50,00 ISenior Pool Tables Se.00 I /Spanish Pool, brand new ... 75.60 / pKeeney Chatl= Bowler 135.00 unnee Finn Inn,ne 100.00

Phone ... Wire Deposit. tImmediate Shipment! fol I 4

ODCO, Inc. 1100 07 !headway'. Alhaey 4, N. T.

IHeohóne S0121

building are still living in Pine Bluff . Manuel Caras, M & H Music Company, says

the fall business is going good and looks for it to be a record season.

Operators from the territory seen in Little Rock recently on

business included: J. Earl Cill, Gill Amusement Co., Hot Springs; George Heard, Heard Amusement Co., Newport; Earl Noltzlander, M & H Music Co., Pine Bluff; M. L. Armstrong, Armstrong Amusement Co.. Brinkley: W. E. Lewis, Lewis Novelty Co., Hot Springs; Ernest N'athis, Twin City Amusement Cn., Tex ,ricana; Joe

WE NEED ROOM

OUT THEY GO

GOTTLIEE -TWO PLAYER

CONTINENTAL CAFE

GLADIATOR

PHONOGRAPHS

AMI E -120

WRITE FOR PRICES

FRANK SWARTZ SALES CO.

515 -A Fourth Ave., S.

Nashville 10, Tenn.

YOU'LL BE AMAZED

AT THESE VALUES

For Roc k- Bottom

Prices WRITE- WIRE -PHONE -

ROCK -OLAS BRAND NEW

Model 1455 -200 Sel. -45 R.P.M.

Model 1454 -120 Sel. -45 R.P.M.. RECONDITIONED

LIKE NEW Model 1436 -I20 Sel. -45 R.P.M.

Model 1438.-120 Sel. -45 R.P.M.

Model 1446 -120 Sel. -45 R.P.M.

Model 1448 -120 Sel. -45 R.P.M. Also all otter !ale models, taken in trade. at gree -away poco. Send for complete lis!s

AUTHORIZED ROCK -OLA DISTRIBUTOR.

SEACOAST DISTRIBUTORS, INC.

1200 North Ave. Elizabeth 4, N. J.

Phone: Bigelow 8 -3524 THE BEST IN

PHONOGRAPHS

SAVE (ASH WITH BOWLING ALLEY CONVERSION KIT for ALL Shuffle Alleys!

In pprosima.ely 2 hewn or tem you can cen.rt an 6 or E fool shuffle alley into the hottest game on the market without Inn need for costly investment in new cOUipmenrt Simple, tried and tested mechanism Ea, quick Installa -

lion I lu0 Instructions and drawings included with melt kit. Fis mpst B or 8:7- toot sltutll alley.

1 YEAR

6UARANiEE

ON BAIL LIFT

Kit Includes: Ball Litt (motor driven. no. 2 1,í" Rabb., Balls Chrome- Platd Ball Return New Raised Foul Line Bar

PIMP( IN THOUSANDS OF LOU IONS( Real Player Appeal! .. Profits Soar Skyward! ONLY A FEW LEFT, ACT NOW?

KIT PRICES: 1 to 4 5130.00 s to 24 125.00

25 t 49 120.00 50 115.00

COMPLETE 8 FOOT SHUFFLE ALLEY.

CONVERTED $245.00

COMPLETE 12 FOOT SHUFFLE ALLEY,

CONVERTED $295.00

'.7 Deposit Bolo, a Sigh. Draft or C.0 D. WRITE WIRE PHONE FOR IMMEDIATE DELIVERY 1

WEST SIDE DISTRIBUTING CORP. 612 Tenth Avenue, New York, N. Y. Circle 6-8444

Cotten, Louisville Novelty Corn - pony, Louisville.

I. E. !slcCray, Country Club Amusement Co., Benton; Bill Purifos, Forifoy, Amusement Co., Camden; Cleve Reed, Clexe Reed Music Co., Bison; Orgill Bleds °, National Nov- elty Co,, El Dorado; Tex Dickens, Arkansas Music Co., Magnolia.

II. E. Taylor, Warren Music Co., NVareen; Lynn Farr, Central Music Co., Texarkana; Jack Eth- ridge, Jack's Music Co., Hampton; jack Walker, Danville Music Co., Danville; Eddy Boyce, Boyce Amusement Co., Bald Knob; A. G. Williams, Williams Music Co., Monticello; -W. S. Kennedy, Ken- nedy Music Co., England; Charles Gist, Gist Music Company, Hel- ena; H. L. Hopkins, Hopkins Mu- sic Co., Fordyce.

Milwaukee By BENN OLLMAN

Sam Hastings, Hastings Distrib- uting Company, is accepting congratulations again. He became a

grandfather for the third time l:r.l week when his daughter gave birth to- a girl. Coin- route takes, says Hastings, are at a low level. Premi- um business has shown a slight in. crease, as State operators begin to make more use of prizes to she interest in games equipment. . .

Joe Krenz, United, inc., staffer, has shoved off for a two -week Flor- ida vacation.

Chuck M i l l e r recently bought out his partner, John Andres, of the Racine music and games firm, A. & NI. Dis- tributing Company. Andres, stepping out of the -coin business, recently marked his 72d birthday. Miller, prior to going to work for Andres in 1959, was the distributor here for American Shuffleboard Com- pany.

Red Jacomet, Red's Novelty Company, back from a pheasant hunting trip to South Dakota, re-

ports that he bagged his limit. N'ew'est man on the Red's Novelty Company roster is Jim Jacomet, nephew of the boss. Jim is han-

dling cigarette route. chores. Route

RECONDITIONED

GAMES Arabian Knighl,s S 99.50

BallsAPoppin' 115.00

Derby Day 195.00

Gold Star 135.00

Gypsy queen 140.00

Marble queen 75.00

Register 325.00

Shindig 15.00

MORRIS NOVELTY CO. 3007 Ol;c e St., sr. Louis 3, Mo.

(Phone: FRanklin 1 -0757)

foreman Ed Gronowski, avid ridio ham, claims he tuned in occasionally on the Sputnik in its orbit.

Bill Weinhell, sales manager, F i s h e r Manufacturing Company, stopped in town to visit with the Paster Distribut-

ing organization. Also visiting were the bosses, Ileman Pas- ter and Allen Nilva.... Cool- er temperatures have been helping volume on the Auto- matic Merchandising Corpora- tion's coffee venders, reports Carl Millman.

BUY! METAL TYPERS VENDING ALUMINUM IDENTIFICATION DISC

WHY? 1 LIFE -TIME INCOME 2. TROUBLE -FREE OPERATION 3. ONLY 18 "x18"

STANDARD ARVARO

METAL TYPER.,E,ro.

1318 N. WESTERN AVE.

CHICAGO 22, ILL.

EV 4-3120

PINS PINS \ PINS

ALL YOU WANT AT THE RIGHT PRICE

Send for Our Complete Lists

Write -Wire -Phone DAVID ROSEN

E3ctus,Ye A M I Dist. Ea, Pa.

855 N. BROAD STREET, PHILA. 23. P.A.

PHONE STEVENSON 2 -2903

W e Neel Space! ... and we're Frilling to pay for it by

slashing prices for immediate clearance!

AQUACADE A -BALL PIN BOWLER BE -BOP GRAND AWARD PINKY BERMUDA GUYS Er DOLLS RAG MOP BANK -A -BALL HIT L RUN RAINBOW 2 BIG HI7 IUDIE ROSE BOWL CARAVAN LAZY "Q" SPRINGTIME CINDERELLA MADISON SQ. STRUGGLE COLLEGE DAYS GARDEN BUGGY CONTACT MONTEREY SUMMERTIME CRAZY BAIL OLYMPICS THING CYCLONE OKLAHOMA WISCONSIN DEALER PALISADES WHAT'S MY DE -ICER PARADISE LINE, DriEAMY PHOENIX YANKS

,.

CORONATION CHINATOWN C.O.D.

CROSSROADS POKERFACE FAIRWAY SHINDIG FOUR STAR GRAND

FLYING HIGH QUINTET NAPPY DAYS

PINWHEEL QUARTET CHAMPION s60 QUEEN OF GRANO SLAM LOVELY LUCY

HEARTS SKYWAY SCREAMO

M1

dF. BIG BEN MARBLE QUEEN ARABIAN

COLORS GREEN PASTURES NIGHTS STAR POOL I i

BAILS- A- POPPIN 4 BELLES MYSTIC MARVEL HAWAIIAN LULU RACE- THE - .,

BEAUTY -JOCKEY CLUB CLOCK

DRAGONETTE WONDERLAND REGATTA

3O DAISY MAE GOLD STAR LADY LUCK

DIAMOND LIL PETER PAN SMOKE SIGNAL SNAFU

GYPSY QUEEN TIM BUG -700 3 50 SOUTHERN BCLLE SWEET ADD A- TWIN BILL LINE WISHING WELL

I7 ,

PICCADILLY SURF RIDER 225 MARATHON T SCOREBOARD SUPERSCORE

WRITE PHONE WIRE for immediate Delivery Cable Address: INAMCOM r

AMERICAN CANCER SOCIETY

%.í ,/fl/! ;'Bi1 I M \\

N RNA I I NAL SCOTT CROSSE COMPA SCOTT CROSSE COMPANY

1411 SPRING GARDEN. STREET. PHILADELPHIA 30 PA.

Rlllenhouse6 ill2 Branch SIS 321 lorlo.+nnno Arc.. Sc,onlon, Pn

[aclwiw D41. fit tally In E. Pa. and Rock.Ola I. E. A., Sa. Jersey aid Del.



160 AMUSEMENT MACHINES THE BILLBOARD

THE OPERATOR "ON THE GO"

IS THE MAN WHO KNOWS

WORLD WIDE! 5 -BALL GAMES

0

J0

/ 0

BINGO GAMES 0

0

2 -PI. CONTINENTAL CAFE W.I. 4.M. MAJES'IC ..... Silt 4 -P1. 111fC15.11 J1s 4PI.SyOREBOARD 210 2 -P1. 15READOR ...... - 275 2 -PI. MARATHON 245 2 -PI. GLADIATOR ... 255 HARBOR LITES 2-P1. TOURN +MENT ._ 225 SLUCCIN' CHAMP 2Pl. 0051Tí IRS HAWAIIAN BEAUTY

WORLD CHAMP .. Wrte. ROYAL PLUSH $295 AU HICN 275 RAINBOW 265 AUTO RACES 235 DERBY DAY 195

tes 165 t25

REY WEST' .. .. $575 BRAZIL 5225 BIC S ;IOW 325 SOUTH S[AS 195 NITS CLOU 245 STARDUST 150 BROADWAY 225 STARLIT 125 BIG TIME ..,, .. 123 1X1[3 95 CAYTIML 12S YRIPLI PLAY 85

PHONOGRAPHS ROCK-OLA 1454 $695 SEEaURC MIOOR 5375 SESBURC NFt00R 675 I ROCK.OLA 1436.45 RPM 17S

SEtBURC M-1o0C 475 WURLITZER 1530A ITS

ALL GAMES IN STOCK -PROMPT SHIPMENT

WANT TO BUY . . .

ALL TYPE BINGO GAMES WILL PAY HIGHEST DOLLAR!

Bargaiti Prices!

Davis Guaranteed Rebuilt Phonographs

Telephone or Wire Collect! SEEBURG

Y200 wilk Yt Ss4ct.en Reco;.« HF100R

HHFIOOR IWdNeray) 141471000 (NìdsawKy)

075 693

393

525

ROCK -OLA 1434 (78 RPM. ac.ediliswadl .. ...................... .5133 1431 (45 RPM, Mcsnddionad( 135

WURLITZER AMI 2000 $730 14200 (Me low) 1900 693 0200 IkL. who) 1700i 515 0120 Ilike *awl I4SO ISO OBO (I.ks Mw) 1250 lis 1120

WRITE

sN3 650 S9S

350

WALLBOX SPECIALS SE£BURC' -3W I. 100 Selection Chrome Wall Boset, Reconditioned S54.50 ROCK-01$ -50 Selection Chrome Wallbosel. Reconditioned ...S19.50

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Terms: S'3 Deposit Required Coble Address: "DAVDIS"


C olF<illnrd fro»I pngP 1 _ '

day (0) and on Art Ford's "Dance Party" Friday night (8).... Mynla Lome, of Fort Williams, Ont., made the trip to Nashville recently to record for RCA Victor. . Joe Brown, of San Records, new label with headquarters in Ron Aqua, Tenn., typewrites that the firm is looking for clew. and rock 'li roll talent to record.

Slick Norris, who handles the 111aJIagen.ti r e i n s on James O'Cwpnn and the promotion on Webb Pierce, spent a relent weekend with Paul and Ann Kallioger and Walter and Frankie Bailes in Del Rio, TeX.. where both Paul and Walter spin the country wax on XERF. Slick was accompanied by his wife, Betty. The big power increase at XERF is due the first of the year. Slick and Betty also visited with Charlie and Margie Walker in San Antonio. The Kal- linge'rs and Charlie Walker, te-

ther with Uncle Jim and Mary Louiw Christie Ind Pete Hunter will be on deck for the big do -.joy festivities in Nashville this week - cpt1 .. The Blackwood Brothers (ttrartet Ls routed fo\tle remainder df Novembercas follows: Oklahoma City, November 12; Springfield. Mo., 13; Nashville, I4; .Charlotte, N. C.. 16; Ifeadlatad, Ala., 19; Knoxville, 23; Greenville. S. C., 28; Tampa. Fla.. 29, and Orlando, Fla., 30

Arlie Duff has quit the road to settle in Colorado Springs, Colo., where het doing two four -hour deejay stints sic days

seek on KP1K, the only c.lkw. music stet' in the town. Arlie cl ' that his country and western music, billed as "down - to - earth, homer American music" is just as "hawgjaw" as a Pines' Woods rooter. Ile has started

Itawgjaw Cloth, where listeners may write in to Arlié s

1lasrg Pen and receive a membership card and a bumper sticker emhlanoled with the likeness of an Arkansas razor - hack, along with the sta. tion's call letters and its frequency. These pumper stickers hase been reported as far away as Calif .mia and Louisi- ara. Duff still makes an occasional personal in the area but refuses to travel any further than `two hours from hone." One of the reasons mas he the fact that Arlie sod his wife are lullabsing a new daughter !allied Rebecca Jo.

Ernest Tubb, who put in all of List week on dates in the 'Ifj ÍIILI .

returned to Nashville and the "Grand Ole Oprv" Saturday night (9). He is looking forward to greeting his many friends at the deejay conclave there this weekend. On Sunday (17), Ernie kicks off a 15- day swing then the Northwest. "The package will also highlight the Wilburn Brothers. Ernie's newest Decca release is "My Treasure" b.w. "Co Home."

With the hockeys Barney Lee, Fresno.

c.dtw. deejay, has opened a 500 - watt daytime radio station in that city, using the call letters KEAP. Programming will be made up of Western music and news. Bob Ken- nedy, Dave Stegner, Vance Jones. Pecos Peto and Wane Colder man the turntables. and Bill McAllister serves as news editor.... WSM, Nashville, has a number of open dates on its 45- minute. Friday. show, "Mr. Deejav, U. S. A., which guests a different c.&w. jockey each week. If you're inter - ested in appearing on the program. which permits you to spin the platters of your choosing, backed by

guestan from "Grand Ole gory." contact Royal McCullough, Direc- tor of Promotion, WSM, Nashville.

Kenny Doll, who recently left WSVA, Harrisonburg, Va., to accent a position as deejay in Alaska, lias returned to WSVA and is now heard daily on the "Kenny Doll Show," 4 p.ra. to midnight.

Fred Womble has taken an extended lease from WBAM,

NOVEMBER 11. 1957

hand ° d ntt another to trr his

of the electronics bsuinns. Fred has been dickering for several months with General Electron. Tes Corporation and has accepted the position of sales manager with the firm, effet- the November I. He fails to say, however, where hell he located undo; the rqw set -op,

(Continued on page )q KANSAS DISTRIBUTOR -WURLITZER

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EQUIPMENT LIKE NEW IN APPEARANCE

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ROW LERS west aide Conversion ['owlets 95 M 1.1101 Ridge, ll loo.ao

ARCADE oence quarterback 11140.00

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eTcp n S- rare PTT GAMES

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Wi lliams Jalopy 40.00 wd1ams Gun ctus Wutase World Sehe.

30.00 Williams Super Work, William M CnerdpiOn 4 a 0.00 Wilder. SeiNaro 75.00

William run:: 75.00 Wlllum Cue Te 75.00 WI plVee B+sebII ... at: wallen Pnnanl B+ebn 100.00 Williams Pan . 1]5.00 Williams Tint euc Tu lso.00 Williams Perky 735.00 Gottlieb Hit Run <S.ta Gottlieb Coronation .5.00 Gottlieb Grand Slam 6000 GotHi. Flying Nhh 05.00 Gottlieb queen of Hearts 4500 Gottlieb Guys Dolle 05.00 Gottlieb Poker pace; Gettnee snlnmg Golflieb Jodkey Club 110.00 Gottlie Mystic Merv. 130.00 Gottlieb Diamond Lil

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PIN GAMES 7 . Planers}

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Williams F House 1+ Puter) 775.00 Gott lieb Duette 12 Pl+wr) 273.00 Gott lieb lutHlee t1 Player) 310.00 Gottlieb Score 14 I+Wr) 275.00 Gottlieb Super Jumbs

N PIWer) 775.00 Genlieb Toreador 12 loyr) 375.00 Gottlieb s 1'J uyer).. 375.00 GoN11eb Register U Player) .. 450.00 Gottlieb Mei4arlc 4 P)rr).. 11110.00

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Small Tourneys Big for Ops l: SHAFFER t'ulitrtflir-,( /Jam page 17.5

Company a tremendous aid in arranging tournaments.

In the tournaments that Miller sets up, players' scores are posted during the w.,ek either on a black- board or poster it the location. The top 16 high score holders are notified of their standings in the tournament and scheduled to play off for winnirtg7 iesitions during the weekends- Prizes; either cash or merchandise, are 'awarded immediately after the final scores are posted.

Financed By Crosses 2. Take the prize money from

the coin box-of the machine that is being 'used for the tournament. This is important, explains Chuck Miller, because it shows the location owner that the tournaments are bringing cash results for him. It also insures that the tourns -ments are self- supporting. "In most cases," says he, the amount in the coin boxes during tournament playoffs is sufficient to take care of the prize money."

Cash prizes for skill awards are legal in Wisconsin, notes Chuck Miller. "I prefer to give cash awards, rather than merchandise," he adds. Location owners are hap- pier when cash awards are given as prizes. It also is difficult to come up regularly with the kind of merchandise prizes that will appeal to all the customers; whereas we know that cash intllrests everyone."

Most used cash prize stntcture, is $10 for first prize, and $5 for second. In some locations where the interest in tournaments has not prcvcd as keen as hoped for. the

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prize money is stepped up to encourage wider participation. a

Let Players Rule PRE -I N V E N Y O RY 3. Don't let the location owners take control of tournament operation, warns Chuck Miller. Instances have es' he claims where

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tavern owners' control if tournament pairings and scoring has proved unpopular with players who claimed favoritism was displayed.

4. Provide someone to stay in the location during the playoffs to keep track of scores and post win - ners names. -This insures fair conduct of the tournament and permits the location owner to stay behind the bar where he wants to be,' , says Chuck Miller.

One final bit of advice from Miller: "Charge an entry fee for all ,

players. We haven't always clone that ourselves; but 1 am confident that an entry fee helps smooth out a lot of rough spots in a tournament. We charge players a 50 -cent on $1 entry fee which is returnable when they complete all of their scheduled games. Those who don't show up to play their names forfeit their entry money which is then added to the pm. This insures a

better turnout of players and re- duces the number of forfeited games which slow docvp the to

progress and curb. interest in tournaments."

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THE BILLBOARD NOVEMBER 11, 0157


Continued from page MO

Wamble will be on deck for the deejay conclave in Nash- ville November 14 -1ß.

Fred Maddox complains that he's having difficulty getting platters for his various deejay shows. He says Columbia and the indics have been gond to him, but claims he can't get action from Dec.. RCA Victor and Capitol. He says it's Gotten to the point where he has to go out and buy disks to satisfy his listeners requests. and that sin t Good. Sladdox's address is 20033 East Gladstone, Covina, Calif.

Alan Herbert, who has just taken over as program director at 1VNIX, Springfield, Vt, is in need of records. Type- writing under recent date. he says: "Moved here from KDSJ, Deadwood, S. D.. where I was known as the Barefoot Cow - boy and had connections with the publishers and record artists and, thus, was getting plenty of c.drn. records. Dur- ing the move, my mailing file got lost or strayed, so rd ap- preciate a blurb in your column that I'd like to get my new address on their mailing lists. I'm starting Ty 'Western Caravan' shot/ right away, 5-7 on Saturday nights, said there are about 200 r.áwr records in the station files right now. So, I'm hurtin' for certain!"

Red Smith. engineer, entertainer and deejay', mho re. cent's' left \VCKY. Cincinnati, joined Station K1.LL, Lub- bock, Tex., (ktoher 1. He asks that artists and record firms put his name or the list

EQUIPMENT

UNITED and (HI COIN

14 FT. BOWLERS

$525.00 USED PINS

WILLIAMS Ater 811.0r S125 00 Ram Me Clock 150 00 e.e.n 115.00 NW, 50.00

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GUNS Scale 033 1050.00 Past. Gun . 525.00 Yr.oaus Cabe 220.00 Dairy Cr<.n 150.00 Circus Gun 595.00 RAH, WH'0 -1/6 350.00 500 Skaallwt Wllo,, 225.00 Sportsman .... , 175.00 Rill. Cell.,, 150.00

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modern careers

for deejay samples. Rooky Martial recently cut two of Red's numbers for the Star - day label.

platters.... After year away from the turntables, Earl Ao. cock Is back spinning th. .

country wax on KRCT, Paso. Kay Branford, former Nashville dens, Tex. . Ken Parsons entertainer, has joined KLAK. Denver c.Acw. station when she conducts "Kays Korral" every Fri- day night, 7 -8 o'clock. . Billy Beaton, who deejay'ed in Iceland during his recent tenure with Uncle Sam's Army. is back in his native Minter City, Miss.,- after a trip to New York for an audition Mac the Arthur Godfrey and Ted

NATIONAL Mack shows. a visit t The Billboard office in Cincinnati last week, Billy stated that he is dicker- GUARANTEED big for a deejay post and that

VALUES! l hopes to base something to an- I pounce soon.

hat retuned to Pine Bluff, Ark., and may be reached et Box 384, that city.... Bob Day, of WLBZ, Bangor, Me, had as recent visitors on his slww Patsy Cline and Porter SVagoner.

Paul Kallinger, XERR, Del Rio, Tee., says he's in need of Capitol end RCA Victor wax, and that the service (rom Dacca isn't too hot. Pete Hunter, KTLW, Texas City, Tex., is also in ]reed of Decca

IMPERIAL COLOR -FLEX

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NATIONAL '$ COIN MENINE MANE / / 1111 -11 D..e,.<,. CAisato 14.

O /

OA

BUokosho a 1 -6466 /

MA

EXCLUSIVE FACTORY DISTRIBUTO

FOR

UNITED, BALLY, KEENEY, FISCHER and

AMI in Wisconsin

DISTRIBUTORS

For UNITED, KEENEY, and FISCHER for

Minnesota, N. Dakota, and S. Dakota

GET IN IMMEDIATELY ON THESE

OUTSTANDING MONEY MAKERS

NOW DELI BERING - AMI MODEL "H" 200, 120 &1 100

UNITED JUMBO BOWlINO ALLEY

UNITED DELUXE BOWLER BALLY CIRCUS BALLY ABC SUPER DELUXE

BOWLER

KEENEY "22" CIGARETTE

YENDOR FISCHER NEW 6 POCKET

root FISCHER NEW 9 BALL POOL

TABLES

Better see Paster for Service that's Foster

Always best prices, best terms and best service

PHON1, WIRE OR WRITE

PASTER DISTRIBUTING COMPANY 2227 University Avenue 3601 West Fond Du toc

St. Paul, Minn. Milwaukee, Wisconsin

Phone: Midway 6 -7901 Phone: Hilltop 4 -5425

i www.americanradiohistory.com


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YEAR END CLEARANCE!! 150 LATE MODEL

SEEBURG PHONOGRAPHS AVAILABLE FOR IMMEDIATE DELIVERY

WRITE FOR COMPLETE LIST

Exclusive Gottlieb, Williams, Seeburg, Genco and

International Mutos<ope Distributors. Remember

IN NEW ENGLAND

IT'S TRIMOUNTI TRjI M U NT 40 WALTHAM STREET

BOSTON 18, MASS. Tel. yberty 2.9480

MUSIC and GAMES! 45 RPM CONVERSIONS

Available for

78 RPM MACHINES

BOWLING GAMES -POOL TABLES

PIN GAMES

All Makes and Models Available NOW

Now Delivering

KEENEY "22" DeLuxe Electric

CIGARETTE VENDER

The One That Gets and Holds Top Spots!

Modern Styling. 12 S. C. liant. Meets Pricln., re eulnm47

St :A47. 75r.

Choke of color and Iinieh.

2120 N. WESTERN AVE.. CHICAGO 47, ILL.. U. S. A. ARmitaga 6-5005

Every Conceivable kind of EQUIPMENT,

< SUPPLIES AND SERVICES Has Been Sold in The Billboard

WHAT DO YOU HAVE TO SELL?

Write BOX 666 2160 Paneton Street

ClretnMll, Ohm

FIRST- Conditioned 14 -FT. BOWLERS

(hi Coin BOWLING LEAGUES

United BOWLING ALLEYS

Bally BOWLING LANES -

Exh, TRUBOWLERS Write, Phone for SPECIAL PRICES - -

Chicago Coin .6- Player

SKI -BOWL ..$32 5

FIRST -Conditioned Exhibit SHOOTING

GALLERY Exhlb,f STAR SHOOTING

GALLERY 170 Keeney CROSS COUNTRY, 710 Exh, RINGER HALL 110 Chgo. Coin MIAMI

SHUFFLE sS Exh. JUNGLE HUNT-

Pistol 750 !eh, SPORTLAND GUN 100 Exh. JET GUN 110 Unlfed STEEPLECHASE 105 Unlletl COUNTY

N FAIR 705

Keeney DOMIO eOWIER SS

Keeney CARNIVAL BOWLER SS

Keeney 10-PLAYER SS

Un. SUPER SNUFFLE 4lEY ... . ........ SS

Un. L 10TH FR. SHUFFLE 53

WANTED! CASH OR TRADE

Lote SHUFFLE GAMES toe GOTTLIEB 5 -BALES

TARGET GUNS ChíCoin TWIN HOCKEYS

The FIRST Offer Is the Best

Offer!

Rush Your List Today!

BE FIRST 3 Ways with FIRST! FIRST -Class EQUIPMENT I

FIRST -Class VALUES! FIRST -Class SERVICE!

M e

Shattering All Profit Records!

Chicago Coin's 16 -Ft.

CLASSIC BOWLING LEAGUE

*GIANT SIIE 21,'7 LB. DUCK PIN BALLS - LARGER THAN EVER!

* GIANT SIZE REALISTIC PINS- LARGER

THAN EVER!

* GIANT SIZE COLLECTIONS- LARGER

THAN EVER!

Now Delivering! BE FIRST with FIRST!

Exclusive Distributor for Chicago ('ein In

ti'. lllbrois and Indiana

NEW GAMES

MARVEL

LUCKY HOROSCOPE

fantastic Earnings)

Gottlieb SILV CR Wms. NAPLES Wms. RENO Gcnco MOTOR AMA Bally CARNIVAL Genco LUCKY SEVEN

-Write for Special Price.

B

POOL GAMES

A Brand New Model!

KAYE'S

"COMPETITOR"

6- POCKET POOL Greatest Value in

the Industry!

Kaye Super Deluxe SLATE POOL GAMES Finest mahogany cebl.

ell 5 nee. Genuine Stete Top, Jumbo Plastic Bumpers)

NEW VALLEY 6- POCKET POOL GAMES

Slate or Regular Tops Write for Price

Largest selection of FIRST -CONDITIONED

equipment. Write for listings

and prices.

FREE CATALOG FOR t IMPORTERS! . C'

t 4O 56 PAGES! COMPLETE! ko

FULLY ILLUSTRATED! b\°

COIN MACHINE I ' 0 EXCHANGE, INC. tG --- 1750 W. NORTH AVE CHICAGO 22. ILLINOIS Dlc6ens 2 -0500

-' as

Roto -Targets Mean More Play!

L Means More Coins! More Profit!

tt (

Whoever you talk to, the stories are the some ... Rota- Targets hove been occloimed

os the outstanding New feature in amusement pinball machines! Location owners and

operators report important New earnings and profits attracted by Roto- Targets. They

ore fun for ell and present on irresistible New challenge to the skill and timing of

every player.

Silver has on exclusive Lite -A -Nome feotvre that holds over from game to game until

Si- L -V -E -R is lit; then, complete nome lites targets for specials. Silver also includes-

Rollovers and spot button that complete numbers 1.2.3.4 to lite holes for specials; super -

powered flippers that shoot ball up field at Polo- Targets; cyclonic kickers; twin chutes

and on all steel door and door frame for lifetime service. Match feature.

See your distributor today! -

tYarld's frugal manufocturu

devoted *effusively ta the

desittt on pradtxtioe 01

amusa+na*t pitboll_Blachi*est

,

qdltt14 1140-50 N. KOSTNER AVE. CHICAGO 51, ILL.

L.` ,wemen.t; naeeb ' ll.rr.eer;r.r .0 áTetdfl:ro;a%l,ífl 1 ';Ti ALL GOTTLIEB MACHINES ARE EQUIPPED WITH NATIONAL SLUG REJECTORS j




UIIillrlilllllllritllllltIIIIIIIIIIIUlIIIIII 1111 i11111it111111111111111111111111i1I1111r1IUlII

11

NOW DELIVERING * Bally A.B.C. Champion Bowling lanes

+ Bally Sun Valley, Carnival, Bike, The Champion, Model T and

Iedion =

rar pile. g:

Toonersille Trolley

* Rock -Osa Phonos -S0. 120.200 Se

were or tell

THI BILLBOARD ' +3

* * * SPECIAL * * * BINGO GAMES = 1411 R.ckOra. SO .elect.. v,i.ly ..

Ta e, 40 R.P.M. $ OS.00 lag flee.

1404 RekOla. SO ...elio., I e,,dw. 4$ R. .M. 145.00 si,h n.

1444 Reck -O4 «s.00I 144$ peck -Osa %SAO ,

' S Stona. = All ,machine clesMa. checks, and nee 1 Tweed.

ter NcaHoo.

Wurlitzer s

Sales Drop 9% For 2d Quarter

CHICAGO- -Sales of the Wur. litter Company for the second quarter Only, August and Septem- ber) were $8,513,328, down 9 per cent from $9,387.910 in the cor-

s Ií.00 _ responding quarter last year. 2ít.00 = 215.00 _ The figures represent the firm's 415.00 = total output of juke botes, eyes

s BALLS E ine nrg.uu and pianos. No break -

Ires.00 down was gis en for N'urlittei s

245.00 = pike box sales.

Salaam 55.00

= ldae M t not Salts 0011 ..... 240.00

Lore, ARCADE - Rida.. C+, 2225.00 =

Gor A. e.C. Sae Sod 14 M. . , $54500

lane Rocket MerNr 121.00

5,5, let Solely 11500

= C:ILDERO\i DISTRIBUTING. INC. _

= 433 N. Alaseea Sr. Phon., Mt1r.N 44465 taNaaapega. Indiana F.

T111111irlillillllll111rrrllitll1111IrIIII1tIIrIIIIItllllltllllltllttltlttt11111111IliIlIIlIlliilll

Your key to

SALES RESULTS - the ndrerti,ing column, of

THE BILLBOARD!

ITV SEE PRIVE

1

Net Earnings Net earnings were $178,003 or

21 cents per share of common stock. This compares with $131.- 491 or 16 cents for the same pe- rind Lut rear.

This gives Wurlitzer a six -month April to September inchuh-el sales

heure of $13.578.579. down 5 per cent from $18,484.810 List year. Net earnings for the sit -mouth pe-

riod were -$196,053 or 23 cents per common share, compared with $219,681 or 28 cents for the same

six-month period last year.

R. C. Rolling. president of Wur litter, stated the firm was now

coming into their heavy selling season. During O e t o b e r we shipped to dealers, both foreign and domestic, more conventional pianos, more electronic pianos and more electronic organs than A year ago. and if this trend continues during November and December - NOVEMBER 11, 1937

ourtrhird_ quarter operations should

d. Bolting pointed out that the mu-

sic business -svgs seasonal," b. .t

if it follows the same pattern as

revious years, sales and proles for the fiscal year ending !1larri2 31, 1958, `should be satisfactor.

OXUSMT FACTORY DISTRIPJTORB

AM i CHICAGO COIN GENCO- EXHIBIT

ARCADE O.te HrK.M wrA Daq C.edNt .... .JM IS

sahan pe. Ovn wnN D. Ova .......... . Jae Gonte M.Nro,a w.t. 0.. lo. /Awl O. raw a.n lue aY,n-MRwn 0275.M /a. Rb..I 11011 tJLe 01 110wc 225 M C.C. Delaq Itl 12a11 nie 01a4 V.I. 200.20 C.C. T.or.,rw.aa s.a will TS. sarM 7.s M O.nc. 2 N.rer Ski 11. 21.10

Ill ft. 111.1 Train. 1rs.M eto ean 111.114

Oa.. e..n.r 040 / ww O.Hru gm.. Go,H NI-H% 11.w.M av/1-r... eaeWl Gonco Over... cern.vH Ov Cinoo en

As.e, H.wT 201.M. Maa.r Wrv 101.01, SNP= 0Mw1 112. 14. faowr .. esM. ,N 20.a

.... 1MM TM.e rsM

1asJ1. c.. s1,r 125 w 11s.M 6.e2. taoae.eJV-+..y Ja. . JSe asJ.M KO C .

WRITE FOR SPECIAL PRICES ON BALLY,

CHICAGO COIN, UNITED 14 FOOT BOWLERS.

OIN MACHINE EXCHANGE INC

AIM

ADULT SKILL GAME NOTHING LIKE IT EVER BEFORE!

Authentic Scale -Model Car

with Realistic Big -City

Street Scene Background

Real MINIATURE CAR Runs Free

on the Ployfield -No Tracks or Rods.

TURNS RIGHT AND LEFT - Goes For-

ward and Back at Variable Speed!

Remote -control car operates just like

driving a real one - rides over targets

to roll up high scores!

Realistic

STEERING WHEEL

on Front of Cabinet -

Player Actually DRIVES CAR!

DOUBLE VALUE SCORING on "Ob-

stacles": driving up Romp, driving through narrow Test Area.

N MANUFACTURING

av,1.On or Chicago Cain MOth,ne Comp.,

262) N. ASHLAND CHICAGO 14, ILL.

. . . means the paid circulation of this business paper has

° beers audited and certified by the Audit Bureau of Circulations..

= It also means advertisers know what they pay for ... before

they spend the money.

ADJUSTABLE REPLAY

FEATURE

EXTRA TIME BONUS - ADJUSTABLE

KNOCKOUT ROLLOVERS

FULL -VIEW "Simpeaoc' CABIN! r

with Clear Plexiglas Juke -box type Front

Only 44" Wide, 26" De, p.

60" High

WATCH for WEN

5.BALL AM

SEE YOUR GENCO

DISTRIBUTOR TODA




_ A11E

111111 .

o

7i)

GIANT BALLS 41 in. DIAMETER -21/2 POUNDS

GIANT PINS REALISTIC SIZE t.r,., m.

Choice of 3 Sic. Cabinets 13 ft. - 16 ft. - 18 ft. Shipped in 2 sections! Wider Cabinet!

Striped Ployfurldl Genuine Gutters,

EXCEPTIONALLY QUIET

NEW PROFIT MAKING FEATURE!

.2 qa, .25c- Also available os One Geme for S

Easily convertible to regular 10c play!

1725 W. DIVERSEY BLVD. CHICAGO 14, ILLINOIS

ACTUAL REPORTS PROVE

LARGEST COLLICTEONS OF

ANY IOWUNG GAME

EVER PRODUCED?

Chicago coi

machine Division of

Chicago Dynamic Industries. Inc.



144 AMUSEMENT MACHINE% THE BILLBOARD NOVEMBER 11. 1931

More Magic! More Money! Magic Squares and Lines cover entire Card of

Biggest blue of money- Making "magic' c' cr

flashed on a backglass! All 25 numbers in Magic Squares

or Magic Ltncs! Results: more fun for players, mote

coins through the chute, mort profit for you!

Get your share ...get SUN VALLEY now!

4champion ffine/A/GIANT PINS ' 4 -INCH BALLS -

4 Magic Squares

2 Magic lines

4 -Way Extra Time

Corner Scores

Advancing Scores

Extra Balls

ABC SUPER DELUXE

BOWLER ra.

GIANT PUCK

GIANT PINS

Fastest pinser, fastest totalizers, fastest balbreturn

add up to fastest flow of coins into cash -box. Get your shat ... get ABC

CHAMPION today!

SEE NEW

CARNIVAL

NOVELTY

SENSATION

See your favorite distributor or write BALLY MANUFACTURING COMPANY 2640 BELMONT AVENUE, CHICAGO 18, ILLINOIS




UNITED'S-

New Different Stíeamlìoed C8binet

AUTOMATIC REGULATION BOWLING SCORING

1 to 6 Can Play

ALL MECHANISM IN BACK -BOX

FOR EASY SERVICE __- \` T i PILFER- PROOFED

SIZE: IN -A- DRAWER 8' /z FT. LONG QQ CASH BOX

%NO.\ Nk.

VW2a,.,k_skNk-V:N%,\

21/2 FT. WIDE

EQUIPPED WITH NATIONAL

SLUG REJECTOR

SEE YOUR DISTRIBU



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