ax>oor - world radio history

ECIAL REPORT OCTOBER 6. 2006

ON- DEMAND IS IN'EMAND

RADIO & RECORDS

T A L K R AD A L A T N C® JERRY EIOYL.E ax>oor

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Talk Radio Network

PUBLISHER'S PROFILE: MEE KATZ RADIO'S NEW PRESIDENT

TALK PRODUCERS: WHAT TH BEST ONES GOT

STREET TALK: EMMIS /L.A. IS MOVIN' FORWARD

R &R AWARD WINNERS: THANK YOU VERY MUCH!

www.kddwdndkrcords.r nn'

N E T W OR K

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"This one is for the ages." - Quincy Jones

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October 6, 2006 w.rw.R.dlo.ndR.cords.coas

MOVERS Barb Latham, most recently GM of Oer Channel's Melbourne, Fla, stations, has been

named market manager for the company's

Jacksonville duster, replacing veteran broad-

caster Norm Feuer, who

is retiring. The nove marks a return to north

Florida for Latham who began her career

in Jacksonville 21 years

ago and was director of

sales for Gear .

Chamel/Jadtsw e

... Al Tunpek, former

chief of the US. Census Bureau's Demographic

Statistical Methods Division, )oins Arbitton as

diet' statistical officer. Tupek will provide

strategic direction and oversee surrey sam-

ping, weighting, statistical analysis and

research design ... Premiere Radio Networks

welcomes back David Rowley, this time as VP

of its Western sales region. Rowley first worked

at Premiere in 2003 as a San Francisco -based

national accourt manager. Fis résumé includes

KNBR -AM and KSFO -AMSan Francisco and

the oaidand Raiders Radio Network ... VPttM

Sue Freund exits Radio One urban AC KKBT

(the BeatYLos Angeles. The station has gone

through a number of changes since it moved to

urban AC earlier this year ... Federated Media

hot AC WMEE/Fort Wayne. Ind., general sales

manager Amy Torres join Cox Redo in the

some position at classic rock WSFRA.ouisvile.

Latham

SHAKERS Sony BMG Musk Entertainment elevates

Lyn Koppe from VP of marketing of its

International Catalog Marketing Group to sen-

ior VP of the group ... Interep marketing

division president Marc Guild and chief infor-

mation officer dim Mauarela depart to form

Bungalow 3 Media, a venture that will partner

with new -technology vendors to provide

media -based marketing solution for adver-

tisers. Director of information technology

Henry Tsu replaces Mazzare fa as IMterep 00 . Chris Lacroix. VP of marketing for the

Disney Charnel, is promoted to VP of Radio

Disney. In his new role. Lacroix will articulate

Radio Disney's strate-

gK brand vision and

oversee all on -air and

off -air marketing activ-

ities ... Clear Channel

names Greg Foster PD

at news/talk KNRS/Satt Lake City.

Foster is currently

OM/PO at co-owned

news/talk WGY and sports WOFX Albany,

N.Y., a position he has held since 2001.

Foster

OCTOBER 6. 2006

Burns Moves Into Third Top Five Market Quick, grab a set of MOViN -related call letters before they're all

gone. Consultant Alan Burns' rhythmic AC format has picked up

another top narket as CBS Radio flips longtime smooth jazz KOAI

(the oasis) /Dallas to " MOViN 1117.5" It's the sixth station to siting

on and the third in a top five market. joining Enunis KMVN/Los

Angeles and CBS Radios KFRC /San Francisco.Sanduskys KQMV /Seattle. tttnnrly hot

AC KLSY, sass the first to jump onboard Burrs format train in May. Since then. lkmnevilk

has flipped hot AC WVRV (the Rivvr) /St. Louis to WMVN and Simmons took country

KEGA /Salt lake City simulcast pamper KEGH to rhyth AC as KYMV.

"1 think we're fortunate to have hit with a good idea at the right time," Burns says.

"C)perators are always looking for ideas to impose their dusters and Jack /Bob adop-

tion had probably peaked by the time we launched MOViN publicly."

1)uring the last few months. Clear Channel. while not directly subscribing to the Burns

formula. has flipped WISX /Philadelphia; WSNP (Snap) /Rochester. N.Y.: and KMGG

(the Party) /Ihmer to rhythmic AC. anchored by the syndicated "Wake Up With

Whoopi" ' gs. SinclairTelecables CHR /top d11 WZNR (the Zone) /Nortiolk

recently became WNRJ (Energy). another rhyth AC variant. -Ken hither

Burrs

\,VB-R R \C

4.5% 1% $42M TIN' t SIt :.'.C:,l) «.1 ul

growth Bear Steams analyst

Victor Miller is forecasting for

Clear Channel Radio in the third ,.ts -top

lier has an

j on Clear

Cr..., - target pote.

Th.

WU. In ... ..

the saner ;i- .

according to

good news: Not.. quo

jumped 12°6. The not -so -good

news: Local sales. which account

for approximately 80% of total

radio revenue. were down 2%

for the month. Analyst forecasts

for 2006 hover around flat.

tat ,..xh, ...tt ,tat .111

Clet. 1 via an LMA and expects

to settle in early 2007. The deal

gives Beasley 43 stations in

large and mid sized markets.

Radio Grabbing Larger Share Of Internet Listening

ON THE WEB

Waiting Game For FCC

Chairman The renomination vote by the full Senate

tiff Kevin Martin as chairman of the FCC

has been put on hold by an unnamed sen-

ator-reportedly John Sununu. R-

N.H. -until the Senate returns to work in

mid-November. "There 's a strong possibility that he'll be

c -dered when the Senate returns nn

Nov 14." a Capitol Hill source tells RAIL.

The source declined to identify the wna-

tor who placed the hold -any senator can

put a hold on a nomination fttt any rea-

son -hut Sununu reportedly has concerns

about 911 emergency service oser

Internet -delivered telephone lines.

Regardless of a Senate sxtC. Martin veil)

serve out his FCC terns through the fall of

2t M 17 and could also get a recess appoint-

ment after this session of Co1lgr s to con-

' 3% chairman.

Free radio had a 5% sequential increase in unique visitors to its Web sites in August, while

Internet radio operators were down 3.5%. JP Morgan entertainment and broadcasting ana-

lyst John Blackledge reports. In fact, Blackledge's Internet survey finds that since August

2005, unique visitors to terrestrial radio sites have increased 6% monthly, while unique vis-

itors to Internet radio sites are up about 1.5% during the same period.

The survey also found that terrestrial radio's share of unique visitors to Internet radio rose

to 32% in August, up from 18% in July 2005 and from 30% in July 2006. -We believe the

terrestrial radio operators will continue to invest in online initiatives, which over time could

supplement expected audience declines from their traditional radio audience: Blackledge says.

The findings arrive on the heels of the latest Bridge Ratings study, which showed that

48% of satellite radio consumers are not converting to paid subscribers once their introduc-

tory offers lapse in new -vehicle deals. Bridge also claims that Sirius Satellite Radio subscrip-

tions motivated it/ Howard Stern are staling, lad around 1.5 million: What's more, it was

hard to find enough satellite shoppers to conduct a survey, according to Bridge Ratings presi-

dent Dave Van Dyke. - Jeffrey Yorke

Clear Channel Sells Seven In Fargo

The culling of' stations continues by the

Big Con. Clear Channel is selling sewn of

its Fargo. N.1). stati to Jim Ingsud

13madcasting for an undisclosed price: talk

KF(;o -AM. country KI)AM and KFAIi,

classic hits KKBX. AC KRVI. sports

KVOX -AM and CHR /top 411 WI )AY.

The acquisition marks a return to radio

in his homclown for Ingsud. who gets a

second go-an d with talk dynasty

KFGO -AM.

THERE'S MUCH

'Willie' Out, 'Wolf' In

After IIf months of showing Denver its

Willie, CBS Radio re- targets country

KWI.I (Willie) as "92.3 the Wolf." While

its predecessor tl'atllretl a mix of currents

and country gold. the Wolf leans current.

K W I. I signed on in December 21 M 15.

replacing urban oldies KI )JM (J

92.5). Willie's best sheaving came in the

spring Arbitran surety, where it scored a

2.6 12+ to market leader Lincoln

Financial KYGO's 6.6. In that sane book.

KYGO pulled a 7.2 25-54. while KWLI

had a 2.7. Willie will continue to be heard

as an HI )2 side cha 'I and on the Web

at 923thcwolf.cont.

3

Imommi===* MORE @ www.RadioandRecords.com

Ì

"MN www.americanradiohistory.com


"Just when you think you know what Rod Stewart is doing, Clive and he reinvent the legendary singer yet again, and he has the most reactive song on WLTW. `Have You Ever Seen The Rain' is the no- brainer smash of 2006, can you say #1 P'

Jim Ryan, SVP /AC Programming, Clear Channel Radio

"Rod returns to his roots by putting his signature on the rock and roll classic `Have You Ever Seen The Rain'. A whole new generation of fans are going to love hearing this on WALK. Rod is what women want!"

Rob Miller, PD, WALK /Long Islanc.

"This song reminds me of a time when life was simpler and no one else could deliver it with more feeling than Rod Stewart. Killer!"

Don Gosselin, PD, WNIC /Detroit

"We love Rod Stewart! I think it is his best song in years and cannot wait for the full CD. Our midday guy just played it and it sounds great on the air!"

Steve O'Brien, PD, KMGL /Oklahoma City

"This is the kind of song that becomes an instant classic all over again!"

Chuck Stevens, PD, WLTJ /Pittsburgh

From The Brand New Album

`1iOpeSTEWART Still The Same...

Great Rock Classics of Our Time

A Most Added Record at Mainstream AC EVERY week

since impact! Already Top I S Audience in a matter of weeks since launch!

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CO' 11 MOST ADDED

AT CHR/TOP 40!!! EARLY BELIEVERS:

IIS LOS ANGELES WKSC CHICAGO WKQI DETROIT KHTS SAN DIEGO KZHT SALT LAKE WHOM INDIANAPOLIS

KEY BUFFALO Kalla HONOLULU KB FT MYERS KKDM DES MOINES

wank away (remember me)

teat. he ut r

From her powerhouse Arista debut album. "In these times when teen stars graduate quickly to making tabloid headlines, it's refreshing when one acts her age. This debut album is a winner. * * * " People Magazine

"There is a competitive edge to the way Paula DeAnda comes on stage to make a lasting impression. She sounds the most impressive of all the young major artists, belting out a blend of pop and R &B that simply sounds like fuel for a career about to take off."

The Telegram

www.pauladeanda.corn www.arista.com 02006 Arista Records. a unit of SONY BMG Music Entertainment



ALSO ADMITTED IN

CALIFORNIA

MICHAEL A. NOVAK ATTORNEY AND COUNSELOR. AI LAW

COLUMBIA CENTER. TENTH FLOOR

1 0 1 WEST BIG BEAVER ROAD

TROY. MICHIGAN 48084

MEMO

(248) 457 -7095 FAX (248) 457 -7001 mnovaklaw®aol corn www.mnovaklaw.com

TO: Drew Lane & Mike Clark

RE: 2006 Radio & Records "Personality /Show of the Year" Award Novak

DT: September 28, 2006

Congratulations! For the third year in a row, your colleagues in the Radio

I ry ndust have voted The Drew & Mike Show "The Best some ActiverRock tough

Morning Show" in the United States. This is against g makin this

and talented competition from across the entire country,

accomplishment all the more remarkable.

people u You don't kiss -up to the

The show is extremely honest. It cracks peo p p or dumb -down to the audience. You have built a

easeaki g news,

fan base hem, irreverence,

fan base with a truly original mix of may

sports and take -no- prisoners comedy.

#1 in eve rating book in

The record -breaking numbers tell the story: for over six years. In men

Arbitron AQH Share (adults 2556Absolutely unheard of in any major

25 -54, you have been #1 since

market, anywhere.

It is truly a privilege to rep you.

MN



MONEv MAKER" IS

WDACRIS SIXTH NO 1 AT RH r THMI(,

IF TH AT URBAN. AND THIRD AT PAP_

FORMAT CHR /TOP 40

RHYTHMIC

RAP

URBAN

URBAN AC

GOSPEL

CHRISTIAN AC

CHRISTIAN C; R

CHRISTIAN ROCK

INSPO

COUNTRY

AC

HOT AC

SMOOTH JAZZ

ALTERNATIVE

ACTIVE ROCK

HERITAGE ROCK

Page Title / Angst

Se.yBack/ Justin Timberlake

Money Meitr l Ludacr,s Feat. 27

TRIPLE Ai 55

AMERICANA" 56

LATIN ROCK I ALTERNATIV 57

REGIONAL MEXICAN! 58

LATIN POPI 60

LATIN TROPICALI 61

LATIN RHYTHM 61

BOB DYLAN'S TIMES,"

WHICH INCLUDES THE TRIPLE A HIT -SOMEDAY BABY,"

LEADS AMERICANA FOR A THIRD WEEK.

Money Maker / rat. Phoned

Money Maker / .acres Feat. Ft

ICall h Lowe / PI RKh,e

The Struggle k Over

Made To Worship /

Me And Jesus /

Rebirthing /

Hear My Worship /

Would you Go With Me/

Unwritten

Far Away '

What Doe. It Take

Tell Me Baby / '

Through Glass

Rockstar e

How To Saw A

Modern Times /

cob , .

Ws. Rtsddlas Te Piro /

Compartidos

Qua Precio Tiene El Cieo / '

Marc Anth, ,

Pun. Pam I Wren & `rand,.

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p.w K

A PUBLICATION OF ° II`- L- nl INFORMATION GROUP ,

c n e n s ISSUE #1678 OCTOBER 6, 2006

2 Radio expands its brand -on the listener's schedule.

FEATURES r 18 ON- DEMAND IS IN DEMAND

66

22 FIGHTING CHANCE Slow growth is forecast, but new media present opportunities for expansion.

66 PUBLISHER'S PROFILE: CHAD BROWN "There was rep blood in me all along," Katz Radio's new president says.

DEPARTMENTS 8 NEWS/TALK /SPORTS

Passion and relationships are among the top traits of talk radio producers.

12 MANAGEMENT/ MARKETING /SALES Motivation inspiration: Incentives that fall flat can harm company morale.

14 BY THE NUMBERS Fall has just sprung, but in Rochester, N.Y., market No. 54, music fans are gunning for a Snow Patrol.

16 STREET TALK Emmis/Los Angeles is movin' forward, 99X is putting the band back together.

15 BIG SHOTS "Darling Sean" Lennon returns.

15

kLv: WWW.RADIOANDRECORDS.COM:

'We live in an on- demand culture. Appointment media is becoming a risky proposition.' i9

COLUMNS 23 The Spin 24 CHR/Top 40 26 Rhythmic 28 Urban 32 Christian 38 Country 42 AC /Hot AC

46 Smooth Jazz

49 Rock

54 Triple A

57 Latin 62 National Airplay

18

I

What's New This

Week Online

Ocoober 9 Deeper as -It- happens news

oovera;e, more

exclusives.

October p Find out what's

hot onjhe file-

sharing networks with

e le Click on

harts

October U

Catch up on the

latest format

flips, personnel

changes and

other news in

your format. II. Click or, nrmat News

October 112

See the fifth chapter of our

exclusive video

coverage of R &R's FM Talk

Executive Round

Table. Click on

,test ieadlines

October 13

Updated charts

and playlists

from across the

street to across

the nation.



NEWS / TALK / SPORTS

Passion and relationships separate the great ones

Top Traits Of Talk Producers Al Peterson APeLyraotttbRad IoattdRaearda.taaws

here is no argument that goat talk shows are the driving force behind successful news /talk stations. Whether it's a show hosted

8 by a nationally syndicated heavy hitter or a local hometown ratings hero, the key component to bringing listeners back, day after day, is great talent. Even the best talk performers will tell you, there is always a silent partner behind the scenes at any success-

] ful talk radio show -the producer. There is perhaps no more important relationship in talk radio than the one between show host and producer. Part cheer-

] leader and coach, part strategist and enforcer, a top -notch producer is the glue that holds together any great show.

But whit nukes a great ulk radio producer?

What are some of the traits and qualities that one

should look for and what separates the gixxd ones

from the greats% Ive the :envers to those questions

and mort. we .asked .a lxr of news/talk/sports

industry notables for their ilsip ns on whit it cake.

to IXColll one of the greats in the ranks of ulk radio Implorer.

Passion Is Key ..A gnat producer has ,a passion for the job :' Sabo

Media executive VP Harry VJItIltille says. "He or

she shows tip early; lents late and spends a kit of time off-the-clock thinking abort the next show."

Valentine also believes that great pnxdeicers must

always be on the lookout for things that will work

tir the show. "A gnat pniduoer is a keen observer

'Great

lproducers ove occupying the Geppeto role of being the person who is behind the scenes without that desire to be in front of the microphone.'

-Andrew Ashwood

of everyday life -of the target listener." he says.

"Although the host should Lear the ultinute responsibility for content. a strong pnxluccr is a

resource and sounding board for topics and angt s"

Vale also notes that those who succeed

11115.1 are people who can jlgie J lot ciiuu iltJtle-

oudy. "A great producer is a consummate multi -

tacker, who is able to handle the technical respon-

sibilities while constantly listening to the shows

and anticipating where the host is going next.

And if the producer is respx/nsible for answering

phones. the bast ones actually screen the calls and

allow only fresh. on -topic callers who commu-

nicate clearly, have st thing interesting to coy

and do not have a personal .lgenda..

In the end.V.lkntine thinks the most wcco:stil

producers are those who inspire respect and are seen

by the host as more than just a to-worker. "A giv.it

producer has earned the respect of the host and

interacts with hint car her on .a peer level: he cps.

Understand The Job VA /Al /S.O1 Antonio l'I) Nan: Lundy thinks the

greats are those who "get" what the job is all

about. "I've worked aman(' sella who s ply

w.umed their orvn shorn and saw the position of producer as a way to climb the Lathier:* he saps.

"Th.rt's great and I'm happy to help those people

reach their Evils. but some kt their personal goals

get in the way. and they uy to seal the spotlight

rather than slime it on the host :' Lundy reports that the best definition he: ever

heard for the job is one that Carle from a s ork- ing producer.'I suas working at a Station where

the GM asked everyone to write their own job descrip he sais. "Oro. of my pnxducen said.

'1 don't knows what to write because I do so puny

things: 1 said to try and put it all into one sen-

tence and that pnlducer carme hack to me with.

'My job is to slake the calent look good. " Geller Media International president Valerie

Continued an page 10

KEEP EN+

RIGHT E

MINK

LÇFT

4 ROAD TO iLECnIhION 1)it1

1

fi

From Campaign Trails to Campaign Headquarters and all points in between

abc lJ\\ti It .\ )1( )

TRUSTED CREDIBLE COMPIETE

THERE'S MUCH MORE @ www.RadioandRecords.com OCTOBER 6, 2006



YOU r(' fad llg I1CW forms of competition. You're stretching smaller budgets Further.

You're being tested \\ it II more responsibility.

I l l l lllt' tO gel lhC team behind \(lll that understands these challenges.

I t time fur unbiased ad. i( c based un facts, not preconceived agendas.

I t time fur deeper insights to make better decisions.

It's time to gall Coleman. 919 -571 -0000

r

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\. \\1.(.(llcillatl Illtiigllts.clltll



NEWS / TALK / SPORTS

Io

Continued from page 8

(.elkr says that the relationship between host and prxlucer is paramount to the success of any talk station, and than' Jgetnetlt should take steps to ensure that the right producer is paired with the right host." be sensitive to gen- erator /reactor dynamics;' she says. "If your host is

reactive. nuke certain the producer is generative and vice

versa. (et a producer who lives life, who is interested in

everything, knows the Internet and isn't easily intinuted. You need a producer who can fight for a great subject or topic. If a producer can convince the host that it nutters. then the host will be able to convince the audience."

Details + Relationships = Great Fox Sports RadioVP /(.M Andrew. AsMvood believes that

a great producer is one who helps the host take ownership of a story by keeping on top of developing details.

"The greats have an appreciation for the little things about

any developing story because, if stayed on top of, they can

quickly take the talent to a position of owning any and all

big stories;'Ashwotxl says. "(teat produce low occupying the (hppcto role and being the person behind the

scenes ssithout that desire to be in front of the microphone. They tackle their job with a passion for helping the host

paint an incredible audio picture every shoes; every day."

KRM(. /Tula PI) Thew Anderssen says the best produce not only understand the host and the shoe., they

also understand the overall progrrnuning goals of the radio

cation. "Great producers have the ability to not only think like the host in terns of show booking. content, etc.. but

also to think like the PI) in terms of station strategy," he

says. "A producer could have the best possible content or

guest for their shove, but if there's no nurriage to the strat-

egy of the radio station, chances are its not a home run. "I like a producer who asks themselves questions like,

'What would-insert I'D name here-think about this if he or she were directing this segment? Are there any other station tie -ins to this content or is this guest /content in

Producers' 10 Commandments Over the years, Geller

Media Inter-

national presi-

dent Valerie

Geller has col -

lected a list of

her 10 com-

mandments

for successful talk radio producers.

Asked about the discrepancy between the baker's dozen noted vs.

the title of her list, Geller admits, - Somehow our 10 commandments became 13. We're not really sure just how that happened." Here are

Geller's 10 plus three" unbreakable rules for talk show producers:

1. Know thy host.

2. Thou shalt not want to be on-air.

3. Thou shalt not put boring callers

on -air.

4. Thou shalt have only one pro-

gramming manager before you.

5. Thou shalt pay close attention to detail so your host should never have to sweat the small stuff.

G. Thou shalt never throw away a

phone number or e-mail address.

Keep everything.

7. Thou shaft be organizetk be able to

easily and quickly find a phone ruan-

ber, and be able to fed the things

your host puts down and loses a. Thou shalt know thy audience.

9. Thou shalt know thy Internet.

10. Thou shaft live a full and fruitful

life outside radio, but know that show prep happens 24/7. Thou shaft

read everything, be creative and

think of topics and angles nobody

else is doing, even when you are not

off ciaöy on the job.

11. Thou shaft learn to do everything -run the board, edit and assemble

audio, set up a remote broadcast,

screen calls make coffee, plan

events, plan travel, etc.

12. Thou shaft foster good relations

between your host/show and the rest

of the radio station, especially with

the news and sales departments.

13. Thou shalt keep a stash of take-

out food menus.

'Great producers have the ability to not only think like the host in terms of show booking, content, etc., but also to think like the PD in terms of station strategy.' -Drew Anderssen

some way related to an upcoming newscast, a station event

or a syndicated show that we can cross- promote' "

Anderesen nicely sums up the critical trait that all great

producers share. "Relationships, relationships. relation-

ships... he says. "Great producers understand the nature of working relationships. Its most important to nuke that

casual phone call to a potential guest or source when you

don't need them. so that you build a relationship for when

you do. And every singe contact and guest must be doc-

umented-home phone numbers, cell phone numbers,

office slumbers. fax numbers, a -nails -they all must be

recorded for future reference." k' k

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The Funniest, Smartest Man In Radio

WELCOMES

KOKE-AM KPAM -AM KTLK -AM Los ANGELES SAN FRANCISCO

We are Thrilled to have Lionel join our KTLK AM 1150 family! He gives us

stability and professionalism at night. Lionel has been doing incredible progressive talk since before progressive was cool/"

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Talk Radio is about unique, compelling and entertaining hosts who know how to grab and hold -on to listeners. Lionel is just that kind of host. He is

not a traditional progressive or conservative...he's uniquely entertaining." - Bob Agnew, Program Director, KOKE- AM/San Francisco

Lionel calls it the way he sees it - six days a week. His unique and unpredictable insights on current events fit all talk formats, from progressive to conservative. He's "politically impossible to

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He is also a frequent commentator on CNN and MSNBC, discussing the day's hottest issues.

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12

Best Strategies

Most Experience

Highest Quality

NOBODY DOES IT BETTER.

P O I N T - T O - P O I N T \ D I R r( T M A

Tim Br onsil 513 231 0344

Elizabeth Hamilton 703.757.9866

Mark Heiden 970.472.0 13 I

Rick Torcasso 972.66 1 . 1 36 1

www.ptpmarkeung.com

r

MANAGEMENT / MARKETING / SALES

Incentives that fall flat can harm company morale

Motivation Inspiration Rebecca Aronauer

t takes more than a free set of golf clubs or a quarterly bonus to inspire salespeo-

u pie. While these gifts mean well, for those who don't golf or who suspect that

Itheir bonus is inaccurate, they can do more harm than good. When incentives

fail to motivate, or even start to demotivate, corporate culture is often to blame.

Unfortunately, at some companies, recognition programs are poorly promoted and

are not an integral part of the job. Other times, rules for incentives are too intri- cate for salespeople to follow. When either of these things happens, salespeople might not

work to meet the programs' goals or can become disenchanted with the company.

Rob Nelson. a San Diego-based %writer and author of "Et Ways to Itesv.Inl Employees:. says that cumm%%issioms

and financial btoetits do drive sills- people. but company

support is important. too. "The No. I motivalter is sup-

port and involvement,- he says. -If the ft-cognition doesn't

have a contest that makes it nteaningtill. it won't work.*

Promoting friendly competition will show your sales-

people that you care about success and will make them

Cart .Ilxlllt it, l(x). UlUlll.ltl'I \', Ilk goal of re are. pn)grants

is to help business. But recognizing cnnpll ens successes

can inlpn a office spirit. tow.

The gift also can send .1 Iltss.Ige. Offering as prize that

no one want. will not inspire anyone to work harder. "If you offer .ui incentive and no one % ams it. you're starting

at the wrong point:' Nelson says. Sonnc prizes, such as sport-

ing event tickets. could come Off as sexist or insulting, says

Bob Conlin. chief marketing officer for Count-, an incen-

tive compensation management company hcadquartcnd in

Burlington, Mass. I red lids using money tit n- vvars. Irans are great, but cash is king:' he sns.

The $1I-21I problem in salts -that 211X, of your team is

responsible for 81 I% of your sales-makes Irolti%ltiug every-

one on staff particularly difficult .You scant to entuuraF2 A-

mid If -hsel sellers without alienating tither group.

Contests that just ntwanl the top seller. cxtlude everyone

else. That kind of incentive won't change the behavior of mediocre sellers and l'.111 discourage diem, says Jerry Kilts°,

VI' of sales and marketing management for the North

American headquarter. of Banco Popularni ( :hita)O.'Your

middle- and lxtt0111-1C\el frtitnit an dcutoti\atrd, lit

eM llee. heC.11lse they reel like they can't ucceed :' he sq%.

..You 11.1\e It) Wake .lire that .dl individuals tan scan

At B.utto Popttbr. Rnns) arranges incentive programs

and tries to I1.Ive a mix of team and individual programs

to motivate both types of seller Fur some reward.. the tar-

get is low cnuugh to reward A -level seller.. but high

enough u) sin-mirage 13 -Ii\el salespeople. In other pro-

grams. individuals try to 1xat their personal best.

But tiir top pelf( milers. surpassing sales nouns is hander.

and senior sellers alight balk at receiving the lllle rewanl

as lI -level salespeople after making a higher quota. De-

motivated top sIlcn will cause short-term problems with

Io\ver sales and long -tern) ones svith high turnover. Senior

sellers m.q be tempted to leave tit another company where.

as entry -level employee... their quotas will be lower.-If the

top performers aren't motivated, they're going to leave

Conlin says. The cost of finding and training another top

seller can lx enormous.

S(tnctin1Cs salespeople feel Tike they only contribute to

their comlp.uy '. bottom line. but .I good reward can

remind them that they are an important part of \)nothing larger. says Adrian. Bostick. author of "The Invisible

Employer" and managing director of the Carrot (vulture

Group in Salt Lake City. I le adds. "A gooti 1t\wanl can

make somebody feel like It's an integral part of the organ-

ization and that what he dot's really matters:.

THERE'S MUCH MORE @ ww.RadioandRecords.com

Kelrlï.i .Ironauer is associate editor .for .Gle, 1= .11arketing

.11anayYauut, a lead* awl 1y Or exetutill`l in the sales aid marketing field.

Stretch Your Strategy From a management perspective, incentive programs am

designed to motivate employees to increase the right

kid of business. But too often, the rewards end up not

signing with the company's long -term sales strategy.

After launching an incentive program, managers

must vigilantly check that the program motivates the

sales force to improve business as they originally

envisioned. If the sales results do not fit with the

overall goals, don't be afraid to tweak the program.

Collecting key statistics on sales figures through-

out the project can help managers see what to adjust

in the program and make the incentive rewarding to

their sales force -as well as the company. -RA

OCTOBER 6, 2006



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More control of your music GSelector's exclusive, cross-station protection guarantees the same songs will never

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BY THE NUMBERS

MARKET SNAPSHOT:

According to New York state's Department of Labor,

nonfarm employment in the Rochester region totaled

513,300 people in June 2006, a 1.2% drop from the

same month last year. At the same time, however, the

region's June unemployment rate fell to 4.5 %, a 1%

decrease from June 2005.

POPULATION: 941,600

RADIO MARKET RANK: 54 14

DEMOGRAPHICS:* TOTAL ROCHESTER

79- MARKET ARBITRON

POPULATION% METRO% INDEX

AGE 1624 ON 131 102_

AGE 25-34 184, 1ß% 90

AGE 35-44 10 1110% 96

AGE 45 -54 19% 20% 104

AGE 55 -64 MIN 1AN 106

WHITE 83N 87% 10s

AFRICAN AMERICAN 1296 10% a2

HISPANIC ORIGIN 14% 4% 31

HHLD PLANS TO BUY SAT

RAOIO SUB (NEXT 12 MOS.) 2% 1% 66

NO. OF RADIO STATIONS: 20

RADIO OWNERSHIP: OWNER m.wMMNONS RA11IIESII MME"

CLAM CHANNEL 2 Al1 4 RA SR 2113N

t1AE11mM 1 AIE 3 RI 90 1111

Cid RI D.89í

FORMATS: 4 country, 4 AC, 4 CHR, 3 WT, 3 classic

rock. 2 hot AC. 2 standards, 2 alternative, 1 urban,

6 other

RATINGS LEADERS: ** FORMAT AEINSRIANä12mPLUS

COUNTRY 101

INSAM

WE

AC

CLASSIC ROCK

92 ILS

63 5.5

INTERESTING FACT:* Households in Rochester are 31% less likely to have a

satellite dish provider for TV service than the average

national household. Only 17% of Rochester households

are connected to a satellite dish.

S..cr Sabrr,qh Arch 2006 ..,n.. Matron Spry 7(7(161ìpert

As Goes Rochester, So Goes The World CHART COMMENTARY BY JOE FLEISCHER

WEEK ENDING SEPTEMBER 24, 2006

Two big u.(nonal gainers are also big winos in Rochester. N.Y.. this week. as

tkwvnkuaekn grab Snow Pat:ors-Chasing Gars" (No. I6) and JOJo's'To o Little.

Too Late" (No. 20) in huge hers. With Snow Patrol. again %%e bear wit - ness to the rive power of incorporating a great song into a critical pan

of one of the nations hottest TV shows. -Grey's Anatomy.- Simply put. that

sinide song placement nw kcted the highly revered but cot llllllllllllll undcr-

per ilnning alternative band into giant mainstream re(-ogIIition, and now radio

is staking the band a 11O(I%hold name. Snow Patrol can now be considered .1

new altenutive /CHR cur alongside the likes of Fall (hit 11c7y My Chennical

Romance, the All-American Rejects nid Panic! at the I)isco.Mcanwhile.JoJo

continues to prove she's neon than a passing teen idol fad, as she notches yet

another big hit that %sill soon prove to be a staple of the Radio I/islley tar-

mat. And you just can't stop the mighty top five of Justin Timberlake. the

Pussycat I hells. the aforementioned Panic!. Young I )n3 and lieW lie' sensation

1)anity Kane no matter %shed they'd played.

NO. ARTIST TITLE DOWNLOADERS (CUME) SPIN RANK

1 JUSTIN TIMBERLAKE 25477 1

2 PUSSYCAT DOLLS BUTTONS 230M 2

3 PANIC! AT THE DISCO IWWIES61OTTRAGEDIES 70784 O 4 YOUNG DRO SIIOIJLDER LEAN 18102 16

S DANITY KANE SNOW STOPPER 17655 17

NELLY FURTADO PROAMSCUOUS 17431 3 _s 7 ABES CHAIN HANG LOW 16314 71 s CASE ME LU 14749 n 9 E40 U NO OAT 13409 s 10 NE YO SEXY LOW 13185 9 1 THE FRAY IOW 10 SAW A LI 17962 42

>z FERGIE LpO01 MOE 12701 S

13 SEAN PAUL OVE RUPTOME 12ß/S

14 Y ING YANG TWINS SHA(E 12323

15 NICKELBACK FAR AWAY 12191 O 16 MOW PATROL OMBEE6 Can 0066 20 17 CIARA GET IP O >t oldSTBM MAMA *KT NO anBI MAN 1036 4 O ORS MOM .. SAY 000011E 1001

20 JOJO TOO UTTLE TOO LATE t5 101103

Transactions at a Glance WhltfNld Communications' East Tennessee Radio Group III LP's WNOO- AM/Chattanooga, Tenn.. to Clear Media $450,000

Wolf Town Winless' KVCK- AM- FII/Wolf Point, Mont., along with FM translators K 292BJ and K296BW, to Wolftraa Broadcasting $280.00

Janes T. Las's WIXI -AM/ Jasper, Ala., to NBtir Broadcasting $275.000

B roadcasWq for the Cha9wFged's WTCK -FL Charlevds. Mids.. to Braga Broadcasting $130.000

Deal of the Week WI-EM-AM and WQKY- FM/Emporium, Pa.

PRICE: $700,000 TERMS: Asset sale fa cash

BUYER: Salter Communications, headed by president John Salter. Phone:

814 -594 -2079. It owns no other stations. This represents its entry into this market.

SELLER: Priority Carnsxrcations, headed by owner/president Jay Philippone. Phone: 814- 375 -5260

FORMAT: country; classic hits

COMMENT: Priority Comm nications' WLEM -AM and WQKY- FM/Emporiurn, Pa., to Salter Communications for $700,000, payable in cash at closing. The purchase price shall be reduced by the monthly TBA fees.

2006 Deals to Date Dollars to Date: Dollars This Quarter. Stations Traded This Year: Stations Traded This Quarter:

$5,692.676373 $2.260,033,241

788 240

(East Year 321326,867,805)

(Last *or: 5452.924869)

(Lief Yea : 884)

(Lost ̀ Scar: 167)

THERE'S MUCH MORE @ www.RadioandRecords.com

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LAY h.rr Edler Joao Madman

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Urban UAW Harr (rolle, HKrorirpRaaoerdRecuduon (646)6544647

MO.* M. ON Mad Dmdvn O 11u114m8Mtaao.dln o tot .r vn (310) 788-1667

O.Wrr Mot Pitman laktm.rQll.doonfIecrds.rom (850)9169933

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Copy Die (Inn Wads

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wIrminteRadloantflootia. (615) 3214291

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OCTOBER 6, 2006



i

BIG SHOTS

Compiled by Susan Visakowitz [email protected]

OCTOBER 6, 2006

'Darling Sean' Returns 1. Capitol artist Sean Lennon. right, who looks more like his famous

father with each passing year, recently stopped by the Sirius Satellite

Radio studios in New York to promote new album "Friendly Fire."

which arrived Oct. 3.The album is Lennons first in eight years and examines eternal themes of love and betrayal. Flanking Lennon are

Emmis triple A KGSR /Austin Pl) Jody I)enberg, left, who was in

town to talk to Lennon for a special interview disc. and Sirius Disorder channel programmer Meg Griffin.

2. Amstar* During the last hd week of her

rack promo tar for new single "Innocence,"

Sarah Buxton met with Gear Charnel pantry KEEYMirneapois PO Gregg Swedberg and

played an acoustic set for more than 50 station

staffers 3. Han Cans di. fkah.don Eighties

pug rock band Asia, which has regrouped and

is raw on tar, visited Clew Channel heritage

rock WAX4New VOA PO Ken Dashhow, third

fern left, prior to a show at the Nokia Theatre

in Times Square. 4. ?wo and a Fit Dods of Daodras This year marks Dee Kane's

25th anniversary as CBS Raäho's classic rode

WCuFIRodhester, N.Y. midday on-air talent. To

celebrate, Rochester mayor Hobert Duffy

presented "Kane -Q" left with a special Plaque prior to the re- formed Asia taking the stage at

the city's Water Street Music Ha . 5. Numb funs die Past Eighties pop stars Jordan

Knight. left. and Debbie Gibson, right, visited

ABC's Good Morning America Rader and had a

photo op with the show's producer, Matt Siegelhei . & LA. Wtt.wara "She's the girl" Univision regional Medan KSCAII.os Angeles

morning show host Edda "PioUn- Sotelo seerms

to be saying about station PD Verónica Nava as

they share a Kodak morel. 7. Sl pplre Out Double O Ratio's alternative KQRX PD Michael

Todd, right, doesn't get as mew chances to meet with bands in Midland/Odessa. Text, as

his major -market programming brethren do, but

on a recent trip to Houston he caught up with the Goo Goo Dols. Here he's pictured with his

friend Beth Ann, left, and the band's Warner

Bros Dales rep Howard Frank. & Or.n (p) On

a recent promo taw, Mantic Records artist

Chart, left, stopped by CBS Ratio's urban

WBLK/Buffalo, N.Y. tg hang with PO Cris Reynolds. Charm's sign "Clhetto Story Chapter

2' features Aida Keys and is top 25 on R&R's/ Urban chart

Hey, big shot! E -mail high -resolution photos from your promotions, appearances, promo tours and other radio and record industry events to

Visakowitz@Radioand Records.com.

15

THERE'S MUCH MORE @



16

STREET TALK

'Having "it" doesn't always mean having those textbook DJ qualities:

-Jimmy Steal

Emmis/L.A. Movin' Forward It was a busy week for Ennuis VP of programming ftmmy Steal and crew after returning faint the joint R &R /NAB confab in

I )alias. S fior Steal now shahs sonic major news involving both of his babies, rhythmic /CHR KPWR (Power 106) and new rhythmic M KMVN (MOViN 93.9). At Power, Steal

nukes it official and decrees that Big Syphe &

Eric Dlux are now permanent in afternoons, join - ing existing co-host Tito.Thc duo, who had been doing nights, moved into afternoons temporarily when the Goodfellas left. (They're now doing nights amiss the street at KDAY.)

And there's amore: 6)n his sway to Los Angles to do nights at Tower 116 is Hoodrat Miguel. the night and late- nighit stir at KYLD (Wild 94.9) /San Francisco. "Big thanks to Big ( ;iam Clear Ch. I seniorVI'I Michael Martin. who was nothing short of a gentleman to .allow

Miguel to take advantage of this opportunity' Steal tells ST.

Across the hall at MOViN. Steal solidifies Rick Dees' support staff with the addition of sidekick Patti Lopez and producer Tommy Owen. Lopez is the star of a local TV show on LATV

and does not have any previous radio experience. "Like I said at

the R &R Convention, I always look for people Who have 'it; "Steal says. "And having 'it' doesn't always mean being a I)J or having those textbook

DJ qualities. All I know is. the chemistry was quite apparent then her first meeting with Rick." Owen currently produces "The Paul & Young Ron Show" in mornings at WBGG (Big 105.9) /Miami.

To till the void in Miami. hosts Paul Castro- novo and Young Ron Brewer announced two new members: executive producer Steve Brancilç,

who segues from sports sister WAXY (790 the Ticket), and new associate producer Abe Kantor, stolen from "Mancow s Morning Madhouse."

Big SWAG & Eric Oku

The Programming Department a Jeff Sottolano, PD of CBS Radio alter-

native WZNE (the Zone @ 94.1)/ Rochester, N.Y., scores his Get Out of

Rochester Free card with a sweet transfer

to Philadelphia as MD/programming coordi-

nator at active rock /talk hybrid sistah

WYSP (94.1 Free FM). Sottolano will also

take over as host of Free FM's Sunday -

night new -music show, "Exposed."

I The insanely well -educated Nema Jack-

son has chosen to stick with the career left

turn she made into radio as the new pro-

gramming assistant at WQHT (Hot

97)/New York. With several years of radio

and event marketing experience on her

résumé, Jackson also possesses what you

might call an "insurance policy" in her hip

pocket with two big -ass degrees: a B.S. in

computer engineering technology from

Boston's Northeastern University and an

MBA in marketing and entrepreneurship.

Holy crap. Jackson replaces Janine Morris,

who exits to pursue other opportunities.

Audience Development Group partner

Mark Anderson has temporarily traded his

boring old Las Vegas existence for the pulse -

pounding, edge -of- your -seat excitement of

Cincinnati as he offers his interim PO services

for Clear Channel CHR/top 40 WKFS (Kiss

107.1) and hot AC sister WVMX. His arrival

comes in the aftermath of the termination of

WKFS OM/PD Tommy BoDean and WVMX

PD Bobby D. Anderson will serve as the sta-

tions' on -site programmerkonsuhant until

permanent replacements are named. No

stranger to the Clear Channel playbook,

Anderson has consulted its stations and pre-

viously programmed the company's CHR

WKST/Pittsburyh.

Dave Tripp, night dude at NextMedia

alternative WSFM (Surf 98.3)/Wilmington, N.C., scores the big transfer up the coast to

active rock sister WXQR/Greenvilk, N.C.,

where he'll be anointed APD/MD/midday guy

with all the rights and covered parking

spaces it entails. Surf PD Mike "Mud" Kennedy expects to have a replacement

night jock locked in soon.

Jeff Frisse, MDkreative director for

Emmis alternative KPNT 005.7 the

Point)/St. Louis, has left the building. If

you're interested in all things creative,

send samples of your best work to PD

Tommy Martern like, now, at

[email protected].

PD Rob Dawes exits CHR WKKF

(102.3 Kiss FM)/Albany, N.Y., after five

years. find Dawes at 518 -348 -0497 or

[email protected].


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OCTOBER 6, 2006



Label Love Congrats to RCA's own Michael Williams on

his promotion to senior VP of rhythm- crossover

promotion for RCA Musk Group. Williams will

celebrate 2007 by embarking on a 'fly jock"

relationship with New York and Los Angeles,

establishing bases on each coast.

After the requisite three -month time lag, for-

mer Universal Motown VP of crossover Chuck

Field has reappeared as if by magic at

Blackground Rec-

ords as senior VP,

based in Los Angeles. Field's previous label

stops include Jive and Sony 550. He also has a

keg radio résumé that lists KSFM/Sacramento,

XHTZ (290) and the late KKLQ (Q106)/San

Diego, KYLD/San Francisco, WQUE/New

Orleans and who could forget the immortal

WAZE/ Dawson, Ga. Feel free to reach but and

give Field some crap and/or your best wishes at

c [email protected]. Reid

Quick Hits a MasterCard demand, equal tinte: Visa is the

Iles% night jock at (Near Channel rhythmic

KDON /Monterey. Mr.Visa seguo, from week-

end, .und promotion, at sister KYLD (Wild 94.9) /San Francisco and replaces Gringo Suave. %vho i, expected w announce his new gig

replacing Hoodrat Miguel at KYLD.

CKEY /BufFalo l'1) Dave Universal makes

some jtx-k move.: Midday talent Ellen K, aka Jen Peck, move, up to afternoon,. replacing

Chris Barnett. who ,lids, across the hall 'Or the

same shift at hot A(: sister CFLZ. Keith Kelly.

last heard doing pan -time across the street at

Uni's former station, WKSE. takes over midday..

Nights are now typo' at (:BS Radio hot AC

KZZO (100.5 the Zone) /Sacramento .m.

Steve Zanardi departs. You may may recall ZamWnh

front his days as Zone morning producer, and he

transferred luck to the less ungodly early night

shift when Shawn & Jeff broke up -- actually.

99X Putting The Band Back Together

Wow, here's a shocker -Cumulus alter-

native WNNX (99X)Atlanta took the

wraps off its new and heavily promoted,

top- secret lineup of The New Morning

X,- and- surprise -it's just loaded with

people we've actually heard of. As

expected, PD/original 99X equipment

Lesale From provides the steady center-

piece of the show, along with the return

of prodigal son Sort Demery (whose

homecontirtg we have hinted about more

than once during the past few weeks).

Dernery, also an original 99X staff

member, spent 11 years there as MO, Rob Show' at WBGG (Big

afternoon host and morning host. For 105.9)/Miaml, and aspiring stand-up

the past five years comic Monti Carlo,

he had been pro- f who had been

grarm i g KITS s APD/MD at WLDI

(LJve 105)/San - (WMd 95.5)/West

Frarsdsco. , Palen Beach. Ms.

Also jog the Carlo returns to the

show is Rob r market where she

Jesters, who had began her radio

been associate career in 2000 as a

producer of the morning -show side - .Paul

& Young kick on WZGC.

their morning show. did-in July. Shawn's now in

afternoons. and Jell left the sta . Offer Steve

gig at mun%@carthlink.net or d I S- 246 -4323.

Changes at Crawford Broadcasting urban A(:

WSRB (Soul 106.3) /Chicago. as its three

rent g local personalities were recently cut

Ioore- midday talent Fiona Verde, weekend dude Jim Raggs and nightly "Quiet Storm" host Mel DeVonne, who will continue to do the show. lily ABC Radio Networks' satellite fix -

mat thelouch.The mowe leaves the sta ' with

Premiere's syndicated "Stew I larvey Mo ' g

Show" and ABC Radio Networks' Michael 13aisden in afternoons.

( :barges at Sandusky rocker KDKB /Phoenix, as morning team Paul & Torgy have exited.

Former Kl )KB l'1) Paul Peterson and Scott Torgerson had been paired up since February. - -

Peters n was doing aftentons,andlnr %vas pan

of the old morning show.. New(er) P1 ) Buzz Casey 11.1% launched a nationwide hunt for .1

replacement show.. ILd. note: We hear "Wake Up

With Whoxtpi "i' available in your imarket.I "Weer

e earring all candidates local. syndicated,

whatever :. Cagy tells ST. "We're even open-

minded a ougfl to piece a tIHM together ourselves.

I'm looking to gather the materials of all of the

interested panics together by the emd of ( k to ber,

so me can make .1 decii by 'thanksgiving ... right before we Nip to all ('hriwn.a, music...

WIOQ (Q102) /Philadelphia morning dude

Booker 11.1. a new co-hog say hossdy o Jil. Yip. it', spelled correctly. She replaces Lisa Paige. tvho: now doing midday.. When the .asked l'I )

Rick Vaughn what Jil s Lost name vs as, Just for our

tile.. he replied.-We removed it- she gem it back,

letter by letter, as pan of her 1x structure...

17

4

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OCTOBER 6, 2006 THERE'S MUCH MORE @ www.RadioandRecords.com



On-Dernana Tucker Illust ration By Stephen

Welter

I 5 1

which podcast, about "Buzz's leer Buzz

Whether you're talking Tli/Tucson

PD / afternoon dozens of

5 Citad's coubans, Yw /lacicson pro Radios tie r

rin that odcasti° ome a out

5 content, oIndeed, wha ay in a e

e otentor mgm d barely

to rev - isn't P in the on -deman when it comes doing ossible, especialy audiesurface

of whaP t things fit. audi otential. But firs t left

enue P d access inot for evet ooguut

odem site still lits about pro

If your station 'ou proConversly, roe weeks a d matone meal deals mat

viding an two -for- cluttered by ossible quesyú web

your site is SO mont' imp

wers to te d the on- e section fie idea

iteners f d robably

if thtried, you too shoa P

sit

Expand duces o , ws K Rad g _ °ffe eek t- c 't5 Brand / c haVe tak

er me That's not to say

LSten n The O Schedul

19



If a station is only making programming available in real time, most of its audience won't hear most of its programming. We live in an on- demand culture.

media is becoming a risky proposition.'

-Holland Cooke

Who's Doing It And Why? From Clear Channel's CHI. /top del WIIT7. (ZIIMI) / New York, which has an extensive

archive of artist interviews available. to the Aim.- mentioned KIIM, to venerable CBS Radios nears /talk /sports WCCO /Minneapolis, which includes poxicasts of news :Ind sports features on

its Web site. on- demand offerings are on the rise.

Even the sucLe'cfil overnight show Coast to

Coast AM" make. commercial-fe %visions of the program .available to dosv,loaders.

Most of the broadcasters that Radio & Records spoke with said, in one %vas. or another.

that they are involved in pxxlcasting or - form of on- demand content because they believe it will help. "expand the brand" Many ale, mentioned that radio pmogtamuning nerds to lx avail - able on .t listener; schedule, not the station's.

But perhaps our of the the -opening opinions about %Vlty radio nerds to head in this direction comes from consultant Holland (Tooke, who points out that among the many

thins cell plumes can do -take picture., download videochps. browse the Internet, play

music -the one thing they don't do is act as a

radio tuner. "We nerd to be on this gadget," he

says. "Transmitters don't take tic there."

There's .soother lxneftt, according to AB(: Radio Internet director Robert Shiflet. "Much of the loo- denuadI content is passed on by referral

to mends and co- workers. so it becomes viral:' he says. "This allows us to give a small sample of our programming to non -listeners, hopeblly causing them to sample our station and eventually lx listeners:' AB(: has eight to III sta-

tions providing pox:lcasts, on- demand listening or both, according to Shiflet.

While on- demand in and of itself is not simply "'l'iVt, for radio:' radio should not overlook .l iVo% time- shifting advantages.

Cooke says the always important "return on

imt <tment is another gnat reason to provide

pxxlcasa and other options to listener. "If a sta-

tion is only making programming content avail-

Podcastirg Vs. On- Demand Understanding new -media technology terms can be as confusing as

new media itself.

According to online encyclopedia Wikipedia. podcasdng is "the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on

mobile devices and personal computers."

Uh, thanks.

To further confuse matters, there are those who prefer to Isbelpob- casts as "on- demand" content. because they believe the general ptbld thinks that you need an iPod to download pndcasts. (Ybu don't: lour PC will work just fine.)

Meanwhile, there are kttemet offerings. de Oar Mennen Stripped' initiative, that are on-demand in the save that you on wskch there or listen to them when you twrnt, but they can't be downloaded

Got it? Me neither. -KT

THERE'S MUCH MORE f(3 www.RadioandRecords.com

Five Reasons Why You Should Offer On- Demand Options Mark Ramsey, totrtdedpresi-

dent of audio entertainment

strategy company hear2.0 and

Mercury Radio Research,

offers five reasons why sta-

tions should provide on-

demand content.

1. Your audience is every-

where today, not only on the

radio. Meet them where they

are and provide an incentive

for them to meet you back on

the radio. More often than not, that incentive relates to

the quality of the content

you're disseminating.

2. On-demand programming

is a "free sample" of what's

evadable on -air. Its a 'trial size." And if you like the trial,

you're more likely to buy" the

item on the station.

3. There are few ways to out programming to people who

have yet to sample it on your

air. Making it available on-

demand is one of those ways-especially If it's available with a "send a

friend" feature.

4. You can monetize if.

S. Database burg. To

access content. you have to

give up your e-mail address

and become part of the ra- don's community. (At least,

that's how it shall work.)

able live, in real tinte. most of its audience won't

hear most of its progr, g, since they're not listening nest of the time. We live in an on- demand culture.'Appointment' media is becoming a risky pnpxsitiou"

There's another reason. according to Cooke: If you won't. somebody else will. "'lltr po do acting

space is already .a busy place:' he sae. "And most

of what's out there is terrible. Home movie- quality audio by hobbyists and kooks. Who Met-

ter than broadcasters-audio pnxiuction pn,tis- sionals-to compete in this arena?"

Those Ixrs are reality: There are more than 65 ,4 M M 1 pxxlcasts available for download on iTunes.

'hc space has expanded to the point where pod-

casters even have their own convention.

Doing It Right While radio has advantages when it comtes to

packaging on- demand content -it has the talent.

the pmgramnning and the airwaves to promote

it- that's not always enough to succeed.You don't have to own hundreds of stations to put un a 'me-

et-Will pxxIc.st. Moms »cast, which launched in

March 2(M15 and was created by two moans resid-

ing in northern Virginia, offers topics for the

female side of the panent trap.The show is so suc - etsstil that I )ixie Papen sponsors it.

Edison Media Research VI' lion Webster

thinks the current -radio poxlcas g pool is

"yen deep and Very t.leuted..uud he adVists that

hroadiasren "come heavy" if they're thinking .lout jumping in. "You've got to bring your 'A' game.' he says.

A fair anon nt of .shat stn. are making available is npurpxstd content. And ss hile that

can work, it shouldn't be the only thing offered.

"When: un- drnt,uud content is a ti utplete

mirror of what's on the air, what's the point hear2.0 foundry /president Mark Ramsey asks,

adding the all- import,mt observation, "Unless, of course. it's fully sponsored.-

Giving cow nloadrn a flavor of sh.ds on the

air or a highlight from the morning show or yes-

terday 'e program in its entinty makes more sense.

Ramsey says. "Unless the pnogranuming is spon-

atn'd, its primary value is as promotion for the

on -air product and for signing up listeners to the

station's i In gnncral, Ramsey says on- dcnuttd shore,

should fracture content that high liihtts "things worth

buzzing about.' You know: water- cooler talk.

Cooke says material that dcxsn't sutìir in the

time -shifting pnx-tss is fair goose for on-

dentamd. "A great pxxlcast is the opposite of ,t traf-

fie report. which is radios most perishable con-

tent," he says.

Shiflet sees pm1xr on-demand programming as

'.the great unknossro.This is such a relatively new

and ever-changing product that there is no right way or .wrong way. Some stations offer full hour- long segments. others ofkr highlights and hits.

Both seems to be well -received' Rut. Shiflet says. "without a doubt. two vital

keys to success are timeliness and the intormation- al/entertainment value. pest' people would want

to listen to a newt's stop that is a week old. By the

same token. few people would care to listen to an

I long, nonutonc dialogue abut auto

repair.' l he answer: Keep it current. and keep it

inlitrnnatise and /or entertaining. SItifiet says.

Its critical for psxicasts and other on-demand

elements to reflect the station from which ties originate. Vf/hide Ali( :'c classic nick K(1RS and

.active nick KXXI& ('1 3X) Minneapolis made

edges' hits from their morning shows .available, the

sane approach m,a' not stork elsewhere.

OCTOBER 6, 2006



"Those bits are extremely popular among

KQRS and KXXR listeners;' Shiflet says.

"However, if you put those same bits on the Web

site for IAI3( :'s talk stations WLS in Chicago or

KAlK; in Los Angeles. the phones will he light -

¡11g up and the receptionist is going to hase .t very

bad day..

Safety In Numbers So why should a station consider entering the

on- denund arena? It just may help you nach that

elusive younger demo. A joint Arbitron /Edia,n Media ltesearch study released earlier this year

suggests that podcasting attracts a youthful audi-

ence. One out of five who haw ever listened to

an audio podeast are I2 -17 years old. and more

than half (53 %) are younger than 15, the study

reports. It also says that podeasting attracts a higher

concentration of upper -income households,

with 22% of such listeners earning more than

SIIMI,1NN1 per year. compared with 14% of the

average U.S. population aged 18 and older.

In both casts. p o dcasting offers an aveiltte to

anrntt with important demographics that are

hander to reach than they used to be. Edison\

Webster says. "They're attractive to advertisers,

and they're difficult to reach by any other means.'

he points out.That nukes a pelling content .111

the nxlm important,since interested listeners gen-

erally seek podcasts.

Meanwhile. than are radio stations putting up

big on-demand tkwvnkud hers. for the

month of Aug ust. the daily poxdcast of "'line Roston

& Stele Show" offered by Greater Media's heritage

rock WMMIZ /PbiLìtklphia had 2,t4 Mt subscribers

and more than 1113.1x M I dtwsnkxxk. according to

the station. 13y comparison. ABC's KXXR had

151 N M) downloads in August. and sister KQRS had

n/ugdlly H. M M) downloads that month, according to

AB(:. News/talk sister WRAP /Dallas also scored

KIMMI downloads in August. As impressive as these

Nis are. it's important to remember dut they

represent only a traction of the podcasts that peo-

pie are subscribing to.

Making Money Like other new-inedia opportunities, the sky's the

limit when it s to revenue from on- dettund -which is to say that the category is small in

terms of actual dollars, but its growing. While deaf g to cite specific hers.

KYW /Philadelphia VP /(:M I)asid Yadgaroff

says his now -media category is in its infancy.

"The growth has been steady, and we're pleased

with it :" he says. And while a number ofcompa-

nies are talking about eventually adding new-

media sellers. KYW has done it. In addition to its

traditional sales staff. which also handles new-

media cries, the sta has hired a specialist from

the online world to target clients that hase tradi-

tionally been interested in Internet advert g.

"We want to serve the listeners. but we also

want IO Wry: the advertisers and deliver those lis-

teners to them." he says. "It's needs -based selling,

MI swllen err approach a client, we ask,'What are

your goals. what do you want to accomplish?

OCTOBER 6, 2006

Well. here are all the took in our arsenal that we

use to help you accomplish that' " KY W i podcasts are attracting a mix of adver-

tisers. "We have advertisers that are only new-

media advertisers." Yadgaroff says. "They're only

buying pre-rolls and sire g spots and banner

ads. Other advertisers are buying the radio sta-

tion and new media.

"Solve smaller advertisers that wouldn't be able

to jump on the radio station are jumping on the

online stuff and they're pleased. and its expand -

ing in the other direction.' Yadg.irotf adds.

When it conies to agencies, the response is

nu\ed."Some ,Igeicies low it and they're all trey it. while some. who say its not what they do, are

taking a wait- and -see attitude:'Yadgan Fsays.

While Shiflet says some ABC stations have had

moderate success selling sponsorships rships to poxdcast-

ing and on- demand offerings. it: a revenue

stream that the patty is developing.

When spimsorships are sold. Shiflet says listen-

ers have accepted them "almost without conl-

platnt.They realize they're getting something Mr

free, so they don't d waiting through a 15-

second spot." Longer commercials are less desir-

able for the listener. Shiflet says. "I believe any-

thing over 311 seconds would cause them to click

away and not even stick around for the 'free'

product in most cases.'

Building on the impressive numbers the sta-

tions podcasts have put up. WMMIZ just sold a

long -tenu sponsorship to Verizon, "a 15- second

organic greeting by one of the show% hosts;' l'1)

Bill Weston says.

The lesson? Whether you call it "poxdcasting'

or "on-demand." there's a whole new world of listeners and advertisers out there. You just have

to do it right.

KYW's On -Daman Offerings Run Deep Looking for a gnat example of what an

individual radio station can do in the on-

demand arena? Look no further than

CBS Radio's news KYW/Philadelphia,

whose Web Me uses the slogan "On

demand. On your schedule."

During a recent September day,

there were more than 75 podcasts in 18

different categories on KYW's site.

Topics range from medical news, tech

tips and movie reviews to financial

news, sports commentary and an inter-

view with Condoleezza Rice. Oh, and

there's plenty of daily news available as well. KYW's news deprtnent and its

corporate sisters CBS News and

Marketwatch provide the content. There's also video -on- demand from the

Associated Press. KYW VR'GM David Yadgaroff says

the station's content includes repur-

posed material from over the air, but

also original content that wouldn't

make it onto the radio station "because

its too long, too specialized or maybe a

little off the weer The pairing of old and new media is

energizing for the 40-year -old station's

staff, Yadgaroff says. It's got the brand,

the credibility and the resources of the traditional radio station, but k's an

experiment for all of us. really. The pro-

gram director and the reporters and the

sales people get excited about some-

thing that's new and creative and on the

cutting edge, yet has the reputation and

the credibility of the big radio station.

It's been in evolution and a learning

experience, and a fun one at that

And pet this: Sonie of the on-

demand offerings actually have adver-

tising attached. Among the station's on- demand

"NewsRadio an the Run': As the name suggests, this podcast is

designed to provide a look at the day's news for commuters who may not be

able to listen to the station.

"NewttRadio in the Rote: RA contre coverage from selected Ive news events,

meas oonfetrtas and impartan

Tech Tips 10r: KYW tech reporter

Bob Bicknell looks at the latest devel-

opments In bdrtofogy, from comput-

ers to the Intermit to wireless devices.

"Phly Starne ": Station reporten diedi aut tenda In Philadelpfis's foro dhing and dub sanes

ht's in the Vauk ": A look back at historic moments heard on KYW,

Including some vintage " K(T

THERE'S MUCH MORE @



22

'The Internet is forcing a redefinition of the scope of ad spending. It has taken half of the growth out of the normal expansion /recovery cycle.' -Lee Westerfield

Fghting Chance

Slow growth is forecast, but new media present opportunities for expansion

By Katy Bachman

By any tucasurr, the outlook fix the terrestrial

radio industry in 2007 Licks promise. For the sec-

ond consecutive year. advertising revenue could be flat.There is also a good chance that radio rev-

enue could end this year with negative growth, marking the first ' the industry has posted

hack -to -tuck yearly profit declines. All told, the

three -year period from 2005 to 21117 might he

the slowest growth period in radio's history.

However. when satellite and Internet radio are

factored in. forecasts start to look a little brighter. Like other broadcast media, terrestrial radio has

been hit hard by a soft automotive category, about

19X, of its business. and a volatile, ever -

consolidating retail category, a big contributor to the kcal -dependent radio business. Conditions aren't likely to change much next year. "Most advertisers' budgets are down to flat, and I don't expect it to get h better in 21117;'

MctdiaEdge:cia senior partner /director of radio

Kim Vascy says.

Anecdotally, radio buyers all year have

observed new media. the Internet and out -of- home siphon off dollars. In the first half of 2006.

radio's share of advertising dropped from 7.6% to 72X.. according toTNS Media Intelligence data.

"The Internet is filming a redefinition of the

scope of ad spending. It has taken half of the

growth out of the normal expans' /recovery

cycle." says Lee Westerfield, managing director of BMO Capital Marken, which is forecasting radio

to decrease 1.5'X. in 21117, coming off a 11.7%,

decrease this year.That's a trend likely to continue

with the planned launch of local searches by

Yahoo and Gouge. Radio is also coping with its changing defini-

tion, which often includes satellite and Internet. It will be blurred even further next year when Arbitr n begins to include satellite and Internet radio in its regular ratings reports. With those new

sectors helping constitute forecasts, radio is actu-

ally growing, up 5.3'X. in 21N)6. according to Veronis Suhler Stevenson.

Many broadcasters are exploring ways that new

media can extend their brands, especially on the

Internet. Hundreds of radio stations at nuking money on their Web sites. with some sites

accounting fix an estimated 3'Xr -5% of statism rev -

enue. "We don't view the Internet as the competition, we view it as a paver :' says Bobo McCurdy, dy,


regional president of (:fear Ch 1 Radio Sales.

a division of Katz Media.

Although it is small nowt streaming holds

potential for advertisers. "Local streaming. espe-

cially in large nurkets. is a good way to Mend

video messages s with audio messages,- says Sue

Johenning, Initiative Media executive VP of kcal broadcast. "You can find ways to creatively use

streaming that you wouldn't use on air."

The industry has been rolling out sales strate-

gies and creative commercial packages that

encourage advertisers to use radio in new ways.

Some ad approaches, such as Clear Channel's two- second "Minks;' prompt advertisers to use the

medium more frequently. Others, such as CBS

Radio's deal with General Motors to sponsor an

exclusive extra half hour of "The Opie & Anthony Show." link advertisers directly with content. (:BS Radio has also offered advertisers nam-

ing rights to stations for a linsnet] period. Its adult

hits KJKK (Jack -FM) /Dallas became Jerry -FM for

a day to promote the new time slot of" Seinfeld"

for local MyNetworkTV cation KI)FI -TV. While sales is working overtime. radio still

has to find new progra ' g to stem audience

erosion of about 2% per year and stand out from the increasing number of choices that threaten

to comnxxditize music. "There are too many

variations on a theme and not enough differ- entia ' , especially in markets where there is a

large ber of sta ' . :' Johenning says.

"Jack -FM did that for a while. But the basic

adult contemporary/current hits format hasn't

changed forever."

One anonymous radio exec says, "Radio will continue to have a tough time until the industry rebrands itself as a very viable medium in this digital world. We have a role. We're consume d by 2311

million weekly, and we should be able to find ourselves and find our very into media plans:'

Broadcasters are bracing for change. "Wc have to

oho the hard things- invest in our products and

cone top with new, compelling formats and new

personalities nalitias advertiser want to be associated with;' says Rick Cu 'L ' Ennuis C 'arsons

president of radio. "If we do that. we'll be able to

grow our business."

Karl, Bachman is a senior editor k RI =R sister

publication .I/eáiaurek.

Radio Spot Revenue PAST 2001 $18.3 2002 $19.5 2003 $19.6 2004 $20.0 2005 $20.1

PRESENT January -June 2006 n/a

Source: Radio Advertising Bureau

FUTURE 2007 Veronis Zenith PwC

All dollar values

in billions.

+1.7

+1.5

+3.5

OCTOBER 6, 2006



RER

he TIMELINE

Mike Murphy named PD at

WHFS /Baltimore. The Country

Music Assn. names Ed Benson chief

strategic officer and Tammy Genovese COO.

Alan Kirshbom elevated to VP /market manager

for WMYX, WSSP and WXSS /Milwaukee.

Abbey Konowitch

named senior

VP /GM at Holly-

wood Records. Max Siegel

appointed president of Verity

Records and VP of Zomba

Music Group. Curb Records

names Devin Durrant national

director of pop promotion.

P Geffen Records names Bob Catania

head of promotion. Herb McCord

and Peter Ferrara re -enter the busi-

ness with Granum Communications, a radio -

management consultancy. Diana Laird

named PD at KGGI /Riverside.

15 Kim Travis foins Scottie Bros.

Records as VP of

promotion.

Demmette Guidry promoted

to national director of black

music album promotion/West

Coast. Gary Jensen named

director of programming of

WISN and WLTQ /Milwaukee.

David Noll named GM of

A KRXY /Denver. Jim Smith joins

KWSS /San Jose as GM. Dick

Carr appointed VP of entertainment pro-

gramming at ABC Radio Networks.

Walt Williams named director of pro-

gram operations at WSB /Atlanta.

Billy Bass joins Motown Records as

VP of pop promotion. Charlie Marcus

appointed PD at WNOE /New Orleans.

Rick Dees signs on

as morning man at

WHBQ /Memphis.

Bobby Applegate named

national promotion director

at Island Records. Chuck

Roberts joins WDGY/

Minneapolis as PD.

OCTOBER 6. 2006

harts THIS WEEK IN DATA. For complete charts, there's always more at www.RadioandRecords.com

THE SPIN

_. .ir 'Oh

liAd.w.441A By Wade imam Gary Must. AnMltorry Colombo and Raphael Gttorga I

Turner Scores Second Chart Topper MCA Nashville lands back -to- back chart -toppers and

replaces itself at No. 1 for the first time since 1998, as Josh Turner's "Would You Go With Me" interrupts a two -week run

atop the chart by George Strait's "Give It Away."

Strait was involved the last

two times MCA Nashville landed consecutive No. 1 songs. In June 1998, Reba McEntire and

Brooks & Dunn's "If You See Him/If You See Her" replaced his "I

Just Want to Dance With You." Prior to that occurrence, MCA had

two straight No. is when Strait's "Check Yes or No" followed David

Lee Murphy's "Dust on the Bottle" at the summit in November 1995.

Turner is the only artist since MCA Nashville labelmate Gary

Allan in 2003 to see No. 1 for the first time and then dominate

with a follow -up track. Allan followed his inaugural No. 1 "Man to Man" with "Tough Little Boys."

Two In Top 10 For Timberlake

Surging 15-9 at CHR/Top 40, Justin

Timberlake becomes the first male

lead artist to simultaneously place

two songs in the top 10 in a year -and-

a -half, as "My Love" (Zomba) joins

the Na 1 "SexyBack" in the chart's

upper region. 50 Cent was the last

male lead to pull double duty in the

top 10, with "Disco Inferno" and

"Candy Shop" in May 2005.

Aaron's Long - Awaited Arrival After an absence of almost nine years,

Aaron Neville returns to the AC chart,

with "ft's AI Right" (Burgundy) at

No. 28. Neville last hit with "Say

What's in My Head" in late 1997.

While it's the first appearance for the

new Burgundy label, k's not the first

for the song:'Fktey Lewis & the News'

version of the impressions' 1963

dank reached No. 7 in 1991

U2, Green Day Play 'Saints' The collaboration between U2 and

(:men Day,-The Saints Arc

Coining" (Interscopr /Reprise),

enters the Alternative chart at Na 35 and scores a No. 22 entry at

Heritage Rock with Most Increased

Plays honors at both fornuts.

The two groups performed the

song prior to the Sept. 25 NFL

game between the New Orleans

Saints and the Atlanta Falcons,

which marked the reopening o4

the Superdome. Proceeds from the

sale of the digital song will benefit

Music Rising. which provides

replacement instruments and gear

for Gulf Coast musicians who suf-

fered losses during Hurricanes

Katrina and Rita last yrar. U2's the

Edge is one of the creators of the

Music Rising fund.

Chicks Finally Hatch At Hot AC "Not Ready to Makc Nice" (Columbia) b>) the

I )ixie Chicks c plebes a long trek to the Hot M: list. as it debuts at No. 40ft -six months after

reaching the AC and C ry charts. Its the

trio's second Hot AC hit. fallowing the No. 2

"Landslide" in 2003. By e parkin). that track

crossed over to AC and Hot AC after just a

two-unwth head start at Country:

The Fray Above Everyone Else The Fray earns its first Triple A No. 1 as

"How to Save a Life" (Epic) takes the top spot in a tiebreaker with Snow Patrol's "Chasing Cars" (Interscope). While both songs decreased in spins, the Fray gets the No. 1 nod because it had a

smaller decrease. This is the first tie atop the Triple A chart

since Nov. 21, 2003, when Jason Mraz's .'You and I Both" bumped Jonny Lang's "Red Light" from the pole position. This also marks the fourth consecutive week the

top two songs at Triple A have been sepa-

rated by 10 or fewer spins. That matches the longest such stretch in chart history, set

Oct. 11-Nov. 1, 1996.

THERE'S MUCH MORE www.RadioandRecords.com



24

CHR/TOP 40

R &R '06/Dallas celebrates the best of CHR/top 40

The Exact Opposite Of Losing

Kevin Carter KCartertaRadloendRecords.com

c laugiied. we cried. we consumed tar too many adult beverages.

ate too much buffalo meat and didn't get any skip. In other Wwords. this year's BAR. Convention ill I )alias was your textbook curve xperience.

"Wow!" Clear Cha -I's KIIS /Los Angeles VP of proy-am- ' g John Ivey shouted on KITS capturing station of the year

(nurkets I -25) hon ohs. "What a great year fi)r KIIS -FM. From our quarterback. Ryan

Seat-rest. and the rest of the KIIS crew. thanks to everyone who voted for us."

"It's always gtiod to know that your hard work is recognized by your peers." says

Michael McCoy, PI) of Clear Channel station of the year (markets 26 -1(M)) winner WNCI /Columbus. Ohio. "W NCI is close to celebrating -to years oftop 40-it's good

to know we haven't kst a step in our old age."

Chaz Kelly. PI) at Clear Channel's WKCI (KCIO1) /New Hawn. C: .. which tubbed the sta plaque I'M nurkets 10I -plus. said. "As much as we all say that these

types of awards don't mean anything. they do. Finding out on the first day of the fall

book that KC 101 won station of the year was huge for the team here." Tracy Austin. formerly ofC luc KB. BE /Houston. was voted P1) /OM of the

year. "I'm glad to be in such great - parry." said Austin. who recently got nur- tied and mould to Brisbane. Australia. to program Nova 1116.9.

"Wow. this really puts a period to the end of my 10 years at ZIIM)," said l'.ml "Cubby" Bryant. formerly of Clear Channel's WI TZ (Z IIMI) /New York. who now

co-hosts the nationally syndicated "Wake Up With Whoopi." "this award is extra -

special. Hey. Whoopi. you may have an Oscar. but I have this." Kitkl Kruklick. who accepted his personality /show of the year award live during

Clear Cha I KHKS /I ) allas panel at the convention -then le did back onstage

repeatedly to accept awards for people who weren't there-said. "W. ' g the R &R is like being I)r. Mel)reamy and being chosen by Meredith ... except I'm not hot

and I'm not a doctor, thanks to a lying ninth grade civics teacher."

Promotion executive of the year winner I)ave Reynolds thanked Universal Republic president Monte Lipman "for giving nie my first break in records. I owe the award to him. our staff; artists and the radio PIN and MIN who allow us into their lives every day. And to IR &RI. thanks for the recognition."

Greg 'Lhunnpstn. executive VI' of promotion at label of the year Island I )ef Jam

Music Group. said: "It is truly an honor to be recognized for our staffs hard work Mid our brilliant artists. Thank you."

Station of the year .;markets 1 -25) KNS- FMILos Anodes

Station of the year (markets 26-100 .. WNG/Cokenhus. Ohio

Station of the year (markets 101 -plush WKCI (KC101)/114ew Hewn. Cam.

PD/OM of the year Tracy Austin, formerly d KROE/Hosaton

MD of the year Prut -Gibs- Bryant, formerly of WHTZ a100yHaw York

Personality /show of the year 'Kidd Kradddk in the Morning." ... J.. " band at MKS/0M=

Promotion executive of the year: Dave Reynold.. Universal Ra sinks

Label of the year, hard Del in Music Group

THERE'S MUCH MORE (gp www.RadioandRecords.com

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THERE'S MUCH MORE (QD www.RadloandRecords.com



Best Strategies

"ost Experience

Highest Quality

NOBODY DOES IT BETTER.

P O I N T- T O* - P O I N DIRECT M A R K E T I N G S O L U T I O N S r

Tim Bronsil 5 1 3.23 1 .0344

Elizabeth Hamilton 703.757 9866

Mark Heiden 970.472.0 1 3 1

RickTorcasso 972.66 1 . 1 36 1

www.ptpmarketing.coni

RHYTHMIC

R &R Industry Achievement Award winners reflect on their victories

Their Time To Shine

Darnella Dunham DOunham @RadloandRecords.com

he industry has voted

tthese as the very beet,

so I'm simply passing

the m ie to the winners

as they accept their

Industry Achievement Awards from PAR.

"I just %rant to thank my team for taking on the new challenges of radio with an open

mind," Clear Channel's KUBE /Seattle PI) Eric Powers said of %winning station of the

year (markets 1 -25). 'Radio is changing.

and so are we. Finally. I want to thank our

GM Michele Grocenick for her leadership

and support for innovative radio. We've

been trying to win this award since 19)2." Accepting the station of the year (mar-

kets 111I -plus) award. Malkant Broad-

casting's KZFM (Hot Z95) /Corpus Christi, Texas, OM Ed Ocana% gave

shout -outs to his entire staff, including API) /MI) Arlene Cordell and promotion director Gino Flores. Danny B. Jayree, DJ

Chris, Nick Russo, DJ N R Jenz, DJ

Phillip and John Gifford. and consultant

Bob Mitchell. Ocanas also thanked "all of our peers in the industry," adding, "It truly is an honor to be recognized Ifor this

award' two years in a row. Please note

that absolutely no airplay was exchanged

for this award." Nailing PI) /OM of the year "is a big

win tin our staff" Ennuis' KPWR (Power 100/Los Angn les VI' of program-

ming Jinuny Steal said. To once again be

No. I in L.A. in adults I8-34 in the last

two trends is an accomplishment our

entire Power staff is so proud of especially

after all the stations that have come after

us and the changes in Arbitron methtxiol- 0gy that have clearly benefited Spanish-

language stations. Our statT believes they

can accomplish anything. and I believe

they are right." Steal also accepted the personality/

show of the year plaque on behalf of Power 1116 morning man Big Boy, laud-

ing him as an awesome, spontaneous.

sensitive. funny -ass motherfucker" and

..one of the most sincere. genuine people in the whole wide world."

CBS Radio's WBBM (B96)/Chicago MI) Erik Bradley said, "Winning the

R &R music director of the year award is

such an incredible honor. It is an

extreme feeling of awe to be recognized

by my peers in the radio and record

industry. Thank you to I PI )I 'Todd

(avanah, IGMI Peter Bowen, M.C. IMariah Carey', my parents and the

entire staff for constantly keeping me

inspired to stay on top of my game."

Accepting the promotion executive of the year and label of the year awards.

Island I)ef Jam Music Group's Marthe

Reynolds called 211/6 "a really whirlwind year. It's concerting that the landscape of radio and records together is changing. Ifs not just enough to have a great record. my

sparkling personality and a great team.

Thank you -this is a really great award

because it was a tough year, and I feel like we just got a pat on the hack. So thank

you. everybody."

Station of the year (markets 1 -25) KUBE5slittIe

Station of the year (markets 26 -100): KeeT)S.n Antonio

Station of the year (markets l0O -n - K2FWCorp s Owlet', Tas PDJOM of the year: Amoy sew. KPWR/Los Angeles

MD of the year: Erik erdry, weetrvclrr ao

Personality /show of the year: mg Boy, KPWRA.cs Angeles

Label of the year: Mond oaf.l.nt Musk Group

Promotion executive of the year: Martha Reynolds, Mind Del Awn Meek Coto

THERE'S MUCH MORE CA wwwRadioandRocords.com OCTOBER 6, 2006 www.americanradiohistory.com


1679

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We're the ones r that actually


619.659.3600

THERE'S MUCH MORE 13 www.RadioandRecords.com



URBAN

i

R &R's urban, urban AC and gospel winners shine

And The Winner Is... Hillary Crosley HCrosleyeRadloa nd Records.com

kar Chanteys WGCI /Chicago scored m urban hat -trick at

R &R's 21N6 Industry Achievement Awards show and gospel Cbrunch: It won su (markets 1 -25), PI) /OM (()M Elroy Smith) and MI ) of the year (API )/M1) Tiffany Gruen).

"I'm very h d and thrilled the industry has recognized me since 2103. Green said of her latest victory. At first I

thought It 04.1' the call levers, but c on. 1 want to thank everyone at 'G(:1."

28 Though co- owned WI )AS -FM /Philadelphia missed out on urban AC station of the year the award went to I:mmis WRKS /Nesv York -the station's Jo Ann G.unble shagged the MI ) prize. Flier 's nothing like king rI ogIIize d by your pLY IN. ' j (;audKk'said. "1'm extremely humb and look forward to keeping'1)AS No. I."

Voting in two categories resulted in a tie WILLS/New York's V y Brown and WWI )M /Cud bu, s.( ;.\ Mike Love shared the urban AC PI) of the year award:

j111181 City Brndcasting owns both stations. The gospel 1'1) award went to WPPZ/ j Philadelphia's Helen Link and WI'ZE /Atlantis Connie Flint. 'Inc outlets fall under j Radio One umbrella. "I'm very excited to Luce the honor and even more honored to shirr It with Connie Flint," Little said, lifting the excitement "of launching a new Station and a new format." RNR

URBAN

Station of the year (markets 1 -25): 22221a4apo

Station of the year (markets 26 -100): WPEG/Chrktte

Station of the yaw (markets 101 -plus): K 4.1-V5 ,v cat, La.

PO/OM of the year: Brow Seek w0olodogo MD of the year: iwrany Green, wG[710 icago

Personality /show of the year: Crary Honed L1cG.e. WGtvt Ncago

Promotion executive of the year. caca McClendon. Sony NAG

Label of the year (platinum) wow ow Jain Musk Grove

Label of the year (goie Tvr amnia

URBAN AC

Station of the year ,markets 1 -25): M16(S/New York

Station of the year (markets 26 -100): KOKY/Utt. Rode

Station of the year (markets 101 -plus): YN(xwJanno n, Alan

PO/OM of the year (tkk vase s. skald /New York NW lam VIMI It r.,ti k MD of the year: Jo Ann G.tbh, PersonaMty /show of the year: wady warms. wets/saw Yeti

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GOSPEL

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Promotion executive of the year: T. Grioge-kIngen. Sony BOAC

Label of the year: soar BUG

THERE'S MUCH MORE i www.RadioandR.cords.com

THE GAME

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OW. .. .177

OCTOBER 6, 2006



TILE ARTIST

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Chicago WSRB Flint, Mich WDZZ Little Rock, Ark. WVAZ

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KOKY WRKS WFUN XM SUITE 62

THERE'S MUCH MORE @ www.RadioandRcords.com OCTOBER 6, 2006



GOSPEL YOUTH FOR

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31

GOSPEL PANEL - 39 STATIONS Atlanta WPZE Column WFMV

Baltimore WCAO -AM Columbus, Ohio WJVD

Baton Rouge, La. WXOK -AM Flint. Mich. WFLT -AM

By mmgham, Ala. WENN Greensboro. N.C. WEAL -AM

Buffalo, N.Y. WUFO -AM Huntsville, Ala. WDJL -AM

Charleston, S.C. WJNI WEUP -AM

WXTC -AM Indianapolis WTLC -AM

Charlotte, N.C. WPZ5 Jackson, Miss. WHLH

Chattanooga, Tenn. WNOO-AM WOAD

Cleveland WABQ -AM Little Rock, Ark. KHLR

WJMO-AM

Memphis

Montgomery, Ala.

New Orleans

New York

Norfolk, Va.

WLOU -AM Philadelphia WDAS -AM

WBBP -AM WPPZ

WHAL Raleigh, N.C. WNNL

WLOK -AM Richmond, Va. WPZZ

WHLW St. Louis KATZ -AM

WXVI -AM Savannah, Ga. WSOK -AM

KHEV Shreveport, La. KOKA -AM

WYLD -AM Washington D.C. WPGC -AM

WTHE -AM

WXEZ

OCTOBER 6, 2006 THERE'S MUCH MORE wwwRadioandRecords.com



CHRISTIAN

Going beyond the basics

What's The Purpose Of Your Web Site?

Kevin Peterson K Pr:torsoneRadlwndRscords.com

st week we spoke with Ennuis Interactive VI' Rey Mena and ~.lent Web Network VI' Rick Killingsworth and learned the h.i.ic that every Christian radio Web site should have. If

32 s ou're ready to go deeper. Mena and Killingsworth have some

suggestions. j Killinls%vurth urges stations to use their Web sites to do thins they can't do on the air. "You obviously have J finite amount of tone on a radio sta- / nos." he says. "You've got 24 hours a day. and there's no way you can create any

more time. But on your Web site you have a virtually infinite amount of space.

j"Fur example. let's say you have a 311- minute interview.. but you can only put a j few nun of it on the air. Tell listeners they can hear the rest of the interview on your Web site. You can go deeper with content."

Mena says. "To borrow .1 theme from author Rick Warren. you have to have a

purpose -driven Web site. Why should listeners go to your site. given all the choices out there? What can they expect to find on your site that is unique to you or your community? What purpose or role can your radio station Web site plan in their clay-

to-day lives? If you spend any time answering these questions, you'll be surprised at

wins you'll uncover.'. Mena recommends that (;Ms hold a brainstumaing meeting with their staff to iden-

tify what items are pie and of value to listeners. He says. -Spend time thinking about this. not from the station's point of view. but from the listeners....

f le cuntinues.-One way to define the purpose of your site is to remember that the Web is also .bout creating c . This has been the main driver of the Web since the very beginning-and it has taken ditkrent shapes over the year.. NIWsgrtnp%. chat rooms. tuners. hlogs and social- networking sites like MySpace are different expressions Of online communities. Christian radio stations have an opportunity to take advantage of this since they represent a select cunununity of listeners.

"Providing a c experience on your Web site will allow you to connect to your audience in a more personal way and allow your listeners to connect to each

other in a one gfil way. A radio station is in many sways like a pastor giving a ser-

mon--- one person talks and many listen. On the other hand. one person may host a

-

LEELAND

ma tr[at ENDOW =OM I. MS

'Why should listeners go to your site, given all the choices out there? What can they expect to find on your site that is unique to you or your community ?'

-Rey Mena

church social. but all the .attendees get to talk

to the host and others at the party. Think of

your Web site as the latter.

-What you scant to do is create all online environment where your listeners a et

to each other through you. The easiest way

to do this is by providing forums tic your lis-

teners to shore their thoughts. Forums allow you to define certain topics and allow your listeners to speak out on them. I would sug-

gest that- you try to incorporate these

forums into your on -air programming. Get listeners to become active participants in what you're doing. There are numerous forum software companies out there that can

provide this product. "Blowing may also be a slay for you to con-

nect to others. You may want to do this with your persomalitics or in partnership with your local churches. There may he opportunities to tie into various ministries that exist in your local community."

AVALON "In Christ Alone"

Impacting INSPO Now

Faith: A Hymns Collection in stores 10/17

verlasting Go "I first heard Everlasting God from backstage at a

Chris Tomlin concert and knew immed ,

was a smash song. But it was not until I heard the author. Brenton Browns version that I realized its true potential. This song could very well make

him a household name.' -Bob Thornton KXOJ

For Promotional Information contact Josh Latancn ilauritctiOernlanc.COm

THERE'S MUCH MORE Cd www.RadioandRecords.com OCTOBER 6, 2006



Millions more had their hearts touched and Held- b her, music Aim------.

Now ft s me to trul Live For Toda hat Are You Waning Fore? ir 4

W A K E'N 1 The title single from her best selling CD 'Awaken now at radio. I.

Over 300,000 sold m .` I- A Looking for tjour reported add on October 6th , =

L. ft's lime to Awaken1 -- 1

nataliegrant.com opftiv

www.womenoffatth .curb.com ....`



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CHRISTIAN AC PANEL - 46 STATIONS WFSH Detroit WVFJ Grand Rapids, Mich WDJC

WRCM Greenville, S.C. WBDX Houston WAKW Indianapolis WFHM Jacksonville, Fla.

KBIQ Johnson City, Tenn. WMHK Kansas City WCVO Los Angeles

KBNJ Louisville, Ky. KLTY McAllen, Texas

W MU.' Miami WMCU Rochester, N.Y. WRCI WC SC Milwaukee WFZH Riverside, Calif. KSGN WJQK Minneapolis KT'S Sacramento, Calif. KKFS WLFJ Nashville WFFH Seattle KCMS KSBJ New Orleans WBSN Springfield, Mo. KWND WISG New York WAWZ St. Louis KHZR

WCRJ Omaha, Neb. KGBI Tampa, Fla. WLPJ WCQR Orlando, Fla. WPOZ Tulsa, Okla. KKCM

KLJC Phoenix KLVA KXOJ KFSH Portland, Maine WMSJ Washington, D.C. WGTS WJIE Portland, Ore. KRIS

KVMV Roanoke, Va. WPAR

THERE'S MUCH MORE (QD www.RadioandRecords.com OCTOBER 6, 2006



SUMMIT

É

r Summitt 2.006

i

NQVEME;r 9 -11, 2.

NtiiiIIe Marriott at Vanderbilt University Nashville, Tennessee

R &R CHRISTIAN

Matt Austin WAY -FM /Nashville

Scott !Harold KCXR/Tulsa

ADVISORY

Jobe Sutler Curb Records

COMMITTEE

Orant Hubbard EMI -CMG

Linda Moyers CMG /Legacy Promotions

MEMBERS

Milo Novak EMF Broadcasting

Magic QUs Provident Label Group

Ain KMMiand WMIT /Asheville

and Peter Brooks of WUGN /Saginaw & Phil Conner of Gotee Records

REGISTER NOW! C WWW.RADIOANDRECORDS.COM



TRII ARTIST

CHRISTIAN CM IMPRINT / RROMOTIDN LAR

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The Sound Of bight Whop of Cads

ZJAM Revolution

THERE'S MUCH MORE (pl .Yw.RadioandRecords.com OCTOBER 6, 2006



THE INDUSTRY STANDARD FOR MUSIC MONITORING

Nielsen Broadcast Data CONTACT AFFILIATE RELATIONS TEL: 216.831 3761 E- MAIL: BDSradio( )BDSonlrne.com S\ stems



COUNTRY

Clear Channel's Clay Hunnicutt goes home with an armful of awards

Country's Top 10

Wade Jessen WJssssn @RadloandRscords.com

tiring the format sassions at the R &R Convention, held Sept. 20 -22 in conjunction with the NAB Radio Show at the I !ikon Anatole in Dallas. wt awarded e ry stations. programmers and record panics with our annual R&IC Industry

38 Achievement Awards. For the country timtut. honors were hellidld out in I t l categories-

six for radio and lotir that r cogIiizc label accomplishments. jIn the radio field. CBS Ikadioi s KMPS /Seattle OM/PI) Becky Brenner took the

jmost reader votas in the PI ) /OM category. Brenner is her e pany's only c ry j W. r this year / Clear (:hi 1 took prizes fier station (markets 101- plus). MI) and personality/show of the year. Clear Ch I VI' of c progra g Clay Hu -utt j a ctpted awards for WUSY /Chattanooga. Tenn., in the su ' held, and also picked up KNIX /Phoenix MD Gwen Fosters award and the personality/show accolade for WSIX /Nashville -based. Premiere- syndicated "The Big I) & Bubba Show." j None of the other nominees in the personality /show category' is syndicated.

Lincoln Financial's KYGO /Denver was named station of the year (markets I- % 25). and PI) Joel Burke accepted for his c pally. In the station category for nur- kcts 2b -I00. Cumulus WFMS /Indianapolis took h the trophy.

A g Nashville's record companies. Capitol Nashville's Jinuny Hamen was the top vote-getter fin. pn executive of the year. Hamm, who was on hand to receive the award. expressed surprise at taking the category for the first time. The field included other seasoned country execs: Tom Baldrica (DNA). Bill Catino (Universel Music Group Nashville). Kevin Herring (Lyric Street). Carson Jantes (Curb) and Jon Loba (Broken Bow).

In the retOmul pn *ion executive of the year balloting. Curb's Karen McGuire won the honor. In the label categories. Arista Nashville won the platinum division. and Curb took the gold sector. That award. coupled with Austin -based McGuire s regiottal prize. makes Curb the domtinant label w' at the 2(N16 awards.

In addition to the afbrensentioned record e panics. nominees included labels and pers 1 from Mercury. Big Machine. Asylum -Curb. Equity. MCA Nashville and Warner Bros.

The a I R &R Industry Achievement Awards are handed out at the R &R Convention and are voted on by subscribers and readers of R &R. R R

Station of the year (markets 1 -25): KYGO/OSMt.

Station of the year (markets 26 -100): WRiSltndienepoft

Station of the year (markets 101- plus): WUSV/Ch.ttanooge, Tenn.

PO/OM of the year esdty Brenner. KMPS/5..ew

MD of the year: Gwen cour. Kla)UPlwwifx

Personality /show of the year efo o i trdib.. based at 97S1372anw II

Promotion executive of the yew: wry Horner% Capitol Nashville

Regional promotion executive of the year Karen McGuire, Curb Records

Label of the year (platinum k Arista N.alw61

Label of the year (golds Curb Records

THERE'S MUCH MORE @

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t. IS COUNTRY

RADIO AT NIGHT

The award winning

show is heard by more than

3 million listeners on more than

180 affiliate stations nationwide.

In 2005, Lia was named

National Broadcast

Personality of the Year by the

Country Music Association

(CMA). She is also a

three -time recipient of the

esteemed AWRT Gracie Allen

Award ", presented by American

Women in Radio and Television.

JONES w wolo N ETWORKS.

junradissea

Monday to Saturday

Seven to Midnight

800.426.9082

LIA IS COUNTRY RADIO AT NIGHT www.americanradiohistory.com


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Eli Jtl a(h! www.firstflash.com sus CALL TODAY FOR OTHER PRODUCTS AND PRICING! 1.800.21 FLASH(l.eoo.213.5 4) T1Pl1)L Inc. Ev6nt7>p6a BunchaBanners`r FlashBags' BumperStickers Ponchos KeyTags StadiumCups Posters

N

THERE'S MUCH MORE (0 www.RadioandRecords.com OCTOBER 6, 2006



JIMMY WAYNE "That's All I'll Ever Need" /;'

Jimmy Wayne Is Back With A Fresh

Sound, Tempo And A Bunch Of

Excited Programmers!

"Holy #$ % &! This is a smash!' Ri!lv Kidd. PD WBFl

"It's great to have Jimmy hack. He's never sounded better!" - Franh Bell, PD WOGI

"In my opinion, there are very few people that can deliver a song with the honesty and passion that Jimmy does. You can feel it when he sings and now I believe he has the song to showcase his talent. - Mike kenned . PD, KBEO

"...it's going to be a BIG freakin record. This has an awesome driving beat."

Brad Austin. PD WGT y

THIS SONG IS A BONAFIDE S- M- A- S -H!!! From the moment I heard this song, I knew I had to play it for the listeners! Few songs I rave about! This song is

awesome! - Coyote Collins. FD ¡Opp

"Love it! Fun. great tempo, and I want Jimmy to he the star he was meant to be!" - Donna James.KUZZ

"Great song. Welcome back Jimmy! Kerry Wolfe. PU/WMIL

"This is awesome! A breath of fresh tempo that will stand out in a fall sea of hallads!! - Jeff DaviseD/WGNE

"Cool song! Nice to hear an upbeat Jimmy song...I like it! It's got a Keith Urban "Somebody Like You" sort of

feel to it." Ax Franklin. Pr .'

This song stares you in the face and says 'I dare you to put me on your radio station! G Inuit, be responsible to your audience... ADD this single today!

responsible

Jeff Hai , .. MD/WRNS

AIRPLAY IMPACT MONDAY 10/9

Sounds like a hit...LOVE the much needed tempo." Mark Di '.1i '. Jll'

...its a hometown boy who rides off with our Disc of

the Day award. Jimmy Wayne has just issued the

single of his life. by far the coolest sounding production of the week." - R.)br '

. lean: :HdBO. . Úrsn/P J c

: i 3IG MACHINE

t



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dLAr 2006 R &R AC/Hot AC Industry Award Winners

Double Wins For WLTW, WPU

Chuck Taylor CTaylorgbRadloandRecords.com

he 2tN6 R &R AC and hot AC Industry Achicsenlent Awards twere handed out during separate format panels at the R &R Convention at the Ilii Anatole in I)allas.

Two eta wen multiple award wi rs this year. On the AC side. Clear Channel's WLTW (Lit( -FM) /New York picked up two prizes, tar sue (I )t. the year (nurkets 1 -25) and for MI)

Morgan !'roe. ABC Radios s W PLJ /Ness York e ndeered two wilts at hot AC, Mr MI ) Tony Mascara and personality /show of the year for "Scott & Todd in the Morning." RCA Musk Group won label of the year for both foniiats.

"It's always all h be recognized by your peers in the industry," Mascara told R &R. "I feel that w g an award like this is also a great reflection on the excellent progi g team here at WPLJ. Thanks to R&R -and I love the new leak of the nugnzine "

Prue said, "To work at WLTW and with ka ' l'I) and Clear Channel senior VI' of AC progranumingl Jim Ryan is reward enough. Hut to be recogliud by the people I respect in this industry is almost as special as perking into Michael Bu111r's

dressing rowel at our One Night With Lite concert." I lot AC I'I) /OM of the year Scott Sands of WZ1'L /Indiaupolis said. "I'm flat-

tered to have received all the votes tmm my peers and want to thank my talented airstatland p : team. who really deceive the credit for our success. 1'ni espy--

6311y honored in Lace of the quality of the other nominees. Thanks. everyone." Without further ado. I present the winners for AC and hot AC. Hearty congrat-

ula ' to all ' es. You nuke us proud. R

AC

Station of the year (markets 1 -2S1 VILTWMsw York

Station of the year (markets 26 -100): w 11131 Onc u,.0

Station of the year (markets 101-plus): wuEF/puttanoa TIR PO/OM of the year (del Mr Edwards. Ktat/St. Lode: Stele Sdneart:, KOST/Los

A /gis MD of the year: mown Prisa, MLTWM.w York

Personality /show of the years writ G lam. KOSTA.os Angeles

Promotion executive of the year: EIáY Locus* Coknàls

Label of the year (platinum) RCA Murk Group

HOT AC

Station of the year (markets 1 -251 WBMx/so. ton

Station of the year (markets 26- 1(H.,;. KMxsllas V gas

Station of the year (markets 101- plus): wAJYFort Wayne. Ind.

PD/OM of the year: Suet Sand/, WZPLAMärm.pofìs

MD of the year: Tony Mesoro, WU/New York

Personality /show of the year: 'Scott & Todd in the MorEig' WPLJ/New York

Promotion executive of the year Laura Curtin. Ned Oaf Jam Murk Group

Label of the year (platinum) RCA Mimic Group

THERE'S MUCH MORE CO www.RadioandRecords.com

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Mobile Ala. WMXC Portland, Ore. KKCW Springfield. Mass. WMAS

Monmouth /Ocean, N.1. WOBM Poughkeepsie, N.Y. WHUD Springfield. Mo. KGBX

Monterey. Cald. KWAV Providence, R.I. WSNE Tampa, Fla. WMTX

Montgomery. Ala. WM XS WWLI Toledo, Ohio Tucson. Ariz.

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OCTOBER 6, 2006 THERE'S MUCH MORE (il www.RadioandRecords.com



46

SMOOTH JAZZ

r A T

11°7

A

First among equals, WNUA is nine for nine

To The Victors Go The Spoils

Carol Archer C A r c h. rg R ad I oa nd R ntotTis.ewt

NUA /(:herald is the only smooth jazz sta . .md one of only two stations ill any fionnat. to win even I(tclk Industry

WAchievement Award for station of the year (markets 1-25) r the awards intnxluc in I99$. (The other is A(: WI.TW/ New York.)

Darren Davis. VP of programming and opera for Clear

Ch .I/Chicago. says, "WNUA is tnih' an institution in Chicago radio and in the

smooth jazz fimnat. Its a real soundtrack for the city. The suff has been working hard at WNUA for heady 211 years to make it a special sta . Penamally, I'm grate- ful to have inherited such a gem. and Fm thrilled WNUA has won. but IKTWV (the

Wave) /Los Angeles VI' of pnmanlming' Paul Goldstein is going to smack me if WNUA keeps w g the station of the year award every year."

Refksting on WLOQ /Orland si s capture of the ma of the year (nurkets 26- I I M I) plaque. l'1) Brian Morgan says. "As W 1.OQ prepares to celebrate its 311th

anniversary, it's rek skiing to look back on the baby Steps along the way. Live concerts were tree. and we hoped to attract rlwules listeners to keep anists engaged.

Today, thousands show up.

"We've cheered our talented artists and been awed as technology changed the way

we nach out and touch listeners. Thanks to our peers. stratLglc pamiers and WLOQ's staff; who pour love. creativity and passion into this radio station every day."

KRVR /Modesto (à1ií. went honer with the sution of the year award (nurkets lot- plus). "What a thrill to win such a wonderful broadcasting award, especially for two guys so into radio-we each had a station in our houses when we were kids," partners Jim Bryan and Doug Wulff said in a sutouent. "Bring nominated among so puny gnat stations and programmer% is truly an honor, but to win is the highest

praise we could hope to rant -it caps our best year rare." Goldsein, who grabbed PD /OM of the year honors, said, "Lee Hansen, Michael

Fischer. Mike Vasquez and Tom Sleeker are extraordinary programmers, so to be

acknowledged in the sane category with them is an honor. I'm blessed to have a

world -claw trans at the Wave, and a brilliant GM. I)an Weiner, who gets it 110%

and is incredibly supportive. and I share this recognition with them all." KIFM /San Diego's Kelly Cole, MD of the year winner, says. "I work in my home-

town with the most amazing group of people. We have fun every day. I do some-

thing I love. and they pay Inc. I get to reach out to industry friends and artists who inspire the to be my best."

Station of the year (markets 1 -25 VOMAJOicago

Station of the year (markets 26-100j. WLAQ/Orle do

Station of the year (markets 1C' ,' KRVR/Modeeto. Con PD/OM of the yea. Perd Genebeln, KTWV (the Wereylos AApdes

MD of the year: Kelly Ode. KFW6rS.n fige Persorl.Ilty /lhow Of the year O..e Kea i Pet Pr.seott. aVNAcs Anodes

Promotion exeQIt ve of the yea. somme .g Verve Music Gore.

Label of the year (plstlniamk vers,. tdto.ic Croup

Label of the year (pale Concord Raconte

THERE'S MUCH MORE (p7 ' w.RadioandRecords.com

BONEY JAMES

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Asked about w' g personality/show of the year, I )ave Koz.

ringleader of KTWV's "I)ave Koz and l'at Prescott" morning show had only two words: "Pat Prescott. Oh. two more-Ipro- ducerl Rosemary Jimenez. My partners in the ruing nuke it all possible. and they're the reason I like to get up and do this

job and why we've been on the air five years and counting. On behalf of the Wave's morning show. I want to thank

the RAR panel and our smooth jazz community for their continued n..colalition and incredible support."

Co -host Prescott added, "The lau five years have

been incredible. working with an exceptional person.

Dave Koz, and an amazingly talented producer,

Rosemary Jimenez. Being honored by our parrs again

is serious icing on the cake. It s a humbling experience

that makes nie want to live up to the accolades."

Reflecting on his company receiving the label of the year (gold) distinction. Concord president Glen

Barros said, "Concord Music Group is honored to be the recipient of this year's RAR Industry Achievement Award. We take great pride and pleas-

ure in bringing innovative artists and quality recordings to the audience for great music and are

sincerely thrilled and humbled by this esteemed

recognition. I thank R&R for its invaluable support

and acknowledgment." With a vast back catalog and a dynamic contempo-

rary roster that includes Diana Krall, Brian

Culbertson, Mindi Abair and Natalie Cole, Verve

Music Group is a venerable jazz brand that has

received the label of the year (platinum) award for the

past five years. "lt's an honor to accept my fifth RAR Isnooth jazzy Industry Achievement Award and really

gratifying to work with such amazing artists at a for - nut that truly nurtures and supports them." senior VP

of promotion Suzanne Berg said. "Thanks to my team -Casey, Katie and Bud -for continued passion

and hard work."

'Paul Goldstein is going to smack me if WNUA keeps winning the station of the year award every year.'

-Darren Davis

OCTOBER 6, 2006



Dave Koz and Pat Prescott

Radio and Records Industry Achievement Award

Smooth Jazz

Personality /Show of the Year

Congratulations!

W. F. Leopold Management



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SMOOTH JAZZ PANEL - 29 STATIONS

Atlanta W JZZ Denver KJCD Baltimore WSMJ Detroit WVMV Chicago WNUA Houston KHJZ Cleveland WNWV Indianapolis WYJZ Columbus, Ohio WJZA Jacksonville, Fla. WJSJ Dallas KOAI Las Vegas KOAS Dayton. Ohio WDSJ Los Angeles KTWV

Miami Milwaukee New York Orlando Phoenix Port land, Ore. Sacramento, Calif.

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Salt Lake City San Diego Seattle San Francisco Tampa, Fla. Washington. D.C. Sirius XM

KBZN KIFM

KWJZ KKSF WSJT WJZW

Jazz Cafe Watercolors

THERE'S MUCH MORE @ www.RadloandRecords.com OCTOBER 6, 2006



ROCK

Rock's 2006 R &R Industry Achievement Award winners

The Best of The Best

Mike Boyle [email protected]

lu. 2111 ( ) I(Alt Rock Industry Achievement Awards wee. hand -

ed out Sept. 2u to a packed room at the RAP. Couve rock

awards I h in Dallas. Rethink /EMI Music Reactive's hot

new band the Colour absolutely brought the house down in

between plaque presentations and instantly became a highlight

of the convention. ('l3S Radios alternative KROQ /l-ts Angeles netted four awards, nuking it the

big winner this year. Clear Channel's active rock WEBN /Cincinnati and Greater

Media's active rock WRIF /Detroit each won three (see box. rigltt).

(' rating on his station's triple-win, MW' OM I bong Pod ell acid. "To us here

at 'RIF these are the only awards that matter. In these new and clanging days audit). this ytar's I to WRIF for rom- ing show. PI) and rock station of the

year were even more special to us than

ever before. Congratulations to RAIL on a stellar convention. and we'll sir you next year.

WEI N's Fritz. ssho won nxk MI) of the year, amid, "It's a privilege to Ix at

a heritage stet like WEBN -text year we celebrate our d1kh anniversary.

We're proud of the station and very

to mood to recite dose Awards.-

Radio A Records subscribers nom-

inated .11k1 voted on the awards. All bal-

lots were returned directly to and tab-

Mate(' by Election Services Corp.

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,.111;5\

R &R's Mike Boyle, left, presents "brother ti baldness" and WRIF/Detrok APO/MO Mark

Pennington with the active rock station of the year (nwkets 1-25) award during the rock

awards ketch.

Rethink/EMI Musk Reactive group the Colour rips it up during the R &R rock awards lunch.

OCTOBER 6, 2006

CLASSIC ROCK

Classic rock station of tate year KSFE/Sf. Latti

Classk rock PD of the year. Rick Bak, KStE/St. Louis

Cblssk rodi personality/show of the year: Bob & Too, WFBOlhöranpoas

ROCK Rodi station of the year (markets i -25j: W /Clevelyd

Rock station of the year (markets 26 -100): WEEP4 icirteti

Rock station of the year markets 101 -plus): KIOGB.e snort, Texas

Rock PD/OM of the year. Bal %Mn. WIIMR/Phlkklphie

Rock MD of the year: Frite, w®wehai.tri Rodi personalty /show of the year: Th. D.wn Patrol tl

Rock label of the year: Anorak

Pott MW cro.N: äiostr t xtos

ACTIVE Active rock station of the year (markets 1 -25 WW/Detroit

Active rock station of the year (markets 26 -100, (tie) KQRC/Karsas Oty,

KOMP/las Vegas

Active rodi station of the year (markets 101 -plusl KDOT/Re no, flay.

Active rock PO/Ohl of the year: one: Podeli. WRF/Detroit

Active rodi MD of the year: Mtsttsss carre. WAAF/Bostorn

Active rodi personalty /show of the year: or,w & Moka, WRIF/D.trdt

Rock/active rock label executive of the year. Chsryl Val.tune/F*1c

Active rock label of the year. Epic

ALTERNATIVE Alternative station of the year unarkets 1 -25): K OQ/Los Arques

Alternative station of the year (markets 26 -100): KREQ/Kars.s Oty

Alternative station of theyear (markets 101 -plus) KRZQlRers, Ney.

Alternative PO/OM of the year: Kevin W..tterty, KROQ4.os Arases

Alternative MD of the year. us. Wordun. KROQIL.s Angeles

Alternative personality /show of the year Kevin & Bean, KROQt.os Angeles

Alternative promotion executive of the year Demy Budr/Red lei

Alternative label of the year (platkr ml Inerscopdc tfun/A&M

Alternative label of the year (940 Hollywood

THERE'S MUCH MORE @d



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THERE'S MUCH MORE @ www.RadloandRacords.com

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OCTOBER 42006



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51

CUSTOMIZED. ACCURATE AND AErORDADLE

Custom Digital Research Online Music Testing Online Perceptual Studies *1""Pl+'t514711 Music Testing

CONTACT JOHN STEVENS FOR A FREE QUOTE TODAY!'

303.922.5600 WWW.PARABONMEOIASTRATEOIES.COM

OCTOBER 6, 2006

Online Music Tracking Studies Online Perceptual Tracking Studies

P.pJ i3 ú J 1`J LIMALA ii&73:1i3 :iJ :N JtiL'JI3J'/




52

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HERITAGE ROCK PANEL - 30 STATIONS

Greensboro, N.C. WVBZ Omaha, Neb. hEZO San Bernardino, Calif. KCAL

Lexington, Ky. WKQQ Philadelphia WMMR Shreveport, La. KTUX

Los Angeles KLOS Pittsburgh WDVE Syracuse, N.Y. WAQX

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Morristown, N.J. WDHA Raleigh, N.C. WBBB Youngstown, Ohio WNCD

New York WAXQ Roanoke, Va. WROV

Norfolk, Va. WXMM St. Louis KSHE

THERE'S MUCH MORE OCTOBER 6, 2006



,LTVE nATronJ

0¡ I :, ` r r '. _ - - .

Nr . : :.tá J1xís attend event for the concert businbss." RE H I-' ' 'r.' PRESIDENT, LM .P.

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BURNING DOWN THE HOUSE

SECRET AGENT MAN o WIRED

- - I WILL SURVIVE

(/) C5 I CAN HELP z cc WISH YOU WERE HERE

ÓTHE FUTURE IS NOW

I

NOVEMBER 8 -9 THE ROOSEVELT HOTEL NEW YORK CITY

THE BILLBOARD TOURING CONFERENCE Join Billboard's senior editor Ray Waddell at this premiere gathering of the touring industry. This must attend event features high profile panel discussions and networking with the industry's top promoters, agents, managers, production professionals, merchandisers and ticketers. The grand finale, The Billboard Touring Awards will honor

Sir Elton John with the "Legend of Live" award and Music Rising with the "Hunanitarian " award ...bound to be bigger and better in its third year!

Register ! Pre3575n+ g y For more info inchnlint, sponsorship , : :

and how to ri

Billboard. 3RD ANNUAL

TOIJRING CONFERENCE & AWARDS

www.BillboardEvents.co

f lltel A R E N A

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TRIPLE A

AI a Clear Channel's Mike O'Connor offers insight into new -media platforms

Expanding The Brand John Schoenberger JachoanbarsareRadhsandRbcorda.caw

t seems .1% though everyonC\ talking about expanding the brand, being deliver- platfi)nn agnostic and amlbraCing the future these

drys. But the radio industry has to be ranted that it doesn't put

54 the cart before the horse.

Radio can adapt to many new delivery plattbmis available today. largely because it already has content to offer and the

developmental infrastructure to create it. Whether pushing content out through an

FM radio. wgnic g certain aspects for III), sera g side eh- h, co Ili - jrating visually through Web sites or e- mailing and text messaging progra is have j more tools at their disposal than aver before. And they are in the bast position to

take advantage of them. Clear Channel VP of content research and development Mike O'Connor %/ recently told a packed room during the RAR Triple A Summit that he spends a

lot of time with people who are primarily in the new -media space. Fie said they often think of terrestrial programmers as adverse to change.

"But I think radio progra en have a better c and of how to integatc and

to use this new inedia than these quacks who are burning through investors' money." he said. "I am sick of being told I and just an old -school terrestrial program director when it is these new -media guys who are truly the ones who an stuck inside a perceptual box and Can't sea beyond their own blind enthusiasm."

What ('Connor meant is that those who program successful radio stations are

already accomplished brand managers and ran easily adjust to new delivery plat - fonus. And these prograuuners also understand that new -media offerings need to c element and enhance the original station brand. not detract from it. New tech- nologies will serve the industry well as long as they become part of the fabric of everything broadcasters already do. It is all about relationship -building. and the industry now has many ways to C ate with virtually everyone, first and foremost via the radio.

..Brand 'managers

and pnll.,Tanunen

kilo dut we have

traditionally used an

inuge pyTJIIIId to

devise ise our plum," O'Connor lid. "Musk is the founda-

tion. 'Then you add Contests your laver eft perso ILd-

its, then promotions motions

and contesting and,

on top of that. the fact

dut we need to be

good ronumlnity cit- izens. Who drives it all

are Ilk Illealls of mar-

keting ourselves."

THE IMAGE PYRAMID*

Community Involvement

Personalities

Base Music, News or Talk Image

THERE'S MUCH MORE (0 .v w.RadioandRecords.com

JACKIE GREENE

TITLE a ARTIST

TRIPLE A INDICATOR IMPRINT / PROMOTION LAKE

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29

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202

'I am sick of being told I am just an old - school terrestrial program director, when it is these new - media guys who are truly the ones who are stuck inside a perceptual box.' -Mike O'Connor

It is that last part that is getting harder to do simply because

there is not as much tiinding as there tied to he for promotion and marketing. That is where integrating and using new means

of deliver and con mluniea -MI make a difference.

The New Portal As radio brands reach out in new and exc. ' g ways. station

Web sites have become the plain portal for extending the

brand. The key is ensuring that the local integrity of the brand

is maintained along the svgy. ('Connor believes its not worth pursuing new delivery means and expanded reach if they

undemtine the original successful brand that took so Ifiueh time and effort to establish.

In addition to offering the opportunity to join V.I.P. clubs. find out about Concerts and other local events. team about the station's

personalities and participate in contests. the station Web site is

quickly becoming a destination to discover unique. on- demand.

interactive Content that can't be found anywhere else.

Adding such visual elements as Clear Channel's "Stripped" exclusive live performance program. or simply videotaping and

replaying live performances in the studio. adds value to your brand. Offering a variety of strea g side channels that comple- ment the main brand can keep folks returning for more rather

than searching elsewhere. Even linking to song downloads and

video streams record labels offer for promotional purposes can

help nuke a station site a more attractive online destination. While exciting and necessary. new delivery platforms

shouldn't distract broadcasters from the fact that the radio business model remains based on how radio stations perform in

Arbitron's ratings surveys.

As KFOG /San Francisco PI) I )ave Hanson reminded us in that

sanie session. "If we fail at that. then all of the other opportunities become moot. We are in a very volatile time, and we can't

afford to abandon the old battles while we establish the new ones.

If your brand is not right to start with. then you are just spinning

your wheels with all of this other stuff."

OCTOBER 6, 2006



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55

Atlanta Austin, Texas Baltimore Boston

Burlington, Vt. Chattanooga, Tenn. Chicago

TRIPLE A PANEL - 22 STATIONS

WZGC KGSR

WRNR WBOS WXRV WNCS WOOD WXRT

Denver KBCO Salt Lake City KENZ Indianapolis WITS San Diego KPRI Madison, Wisc. WMMM San Francisco KFOC Minneapolis KTCZ Seattle KMTT Mobile, Ala. WZEW Tucson, Ariz. KWMT Nashville WRLT Sirius SPECTRUM Portland, Maine WCLZ Portland, Ore. KINK

OCTOBER 6, 2006 THERE'S MUCH MORE l



AMERICANA

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no ANWrkrW dAn NN.1.010 Plq 1N1RRkY1 wAA rOIW. wIYWMOI gndhi mole slaw madly Nip wed AMIWM raw. 4.1 how WMR r YAMS cave. h Mow k1NN.1Alm flews .NR.wrows.kWlwWk.w.O 7006 ANWiYrw Wok AmichrMWe

CHART LEGEND Charts are ranked by plays except for Latin and Country charts which are based on audience impressions, com- puted by cross -referencing exact times of airplay with Arbitron listener data.

Songs showing an increase in plays (audience for Country) over the previous

week, regardless of chart movement. A song will also receive a bullet if its percentage loss in plays (audience for Country) does not exceed the percentage of monitored station downtime for the format. Exempting the Country chart, a song that has been on the chart for more than 20 weeks will generally not receive a

bullet, even if it registers an increase in plays. Country titles that decline in

audience but increase in plays will also receive a bullet if the total audience erosion for the week does not exceed 3 %. A song in its first week at No. l will always receive a bullet, even if it has lost plays (audience for Country).

AUDIENCE TOTALS: Derived, in part, using certain Arbitron Inc. copyrighted Persons 12 audience estimates, under license.

AIRPOWER: Awarded to songs appearing in the top 20 on both the Airplay and Audience charts for the first time with increases in both plays and audience. Airpower awards do not appear on the Latin, Christian and Gospel charts.

BREAKERS: Awarded solely on the Country chart to songs that receive airplay on 60% of the panel for the first time.

MOST INCREASED PLAYS: Awarded to the song with the largest increase in plays (audience for Country and Latin).

MOST ADDED: The total number of new adds report-

ed by each station and by automatic add thresholds. Songsnot reported as adds do not count toward the total to date count. Ties are broken by total to date adds, then by total plays and, if still tied at this point, by most increased plays.

TIES: A song with the best plays differential (audience for Country and Latin) over the previous week is ranked first if tied with another song on the chart. If

the songs are still tied at this point, the title that is being played on the most stations at that format will be ranked first.

RECURRENT RULE: Songs below the top 20 (top 15 for Urban AC, Hot AC, AC, Christian AC,

Christian CHR, Inspo, Christian Rock, Gospel, Heritage Rock, Triple A and Smooth Jazz) become recur - rents and are removed from the chart after 20 weeks. In addition, songs that have been on the chart for more than 52 weeks and rank below No. 10 will become recurrents and will be removed from the chart. Descending Country titles move to recurrent after 20 weeks if they rank below No. 15 in either audience or plays. Songs on Latin charts move to recurrent after 20 weeks if they rank below No. 20 in both audience and plays.

Nielsen BDS certification for airplay of 100,000 plays on all monitored stations, includ-

ing satellite and national networks, across the United States and Canada. Numeral following symbol indicates multiple level of 100,000 plays.

ltr Indicates title earned HitPredictor status in

research data provided by Promosquad. Songs are tested online by Promosquad using multiple listens and a nationwide sample of carefully profiled music consumers.

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LATIN

R &R Industry Achievement Award winners' comments

You're Simply The Best

Jackie Madrigal JMadrigalpRadioandRecords.çoas

first a d at the "New Marriage or Headed for I )ivorce" sesS' at the R1lli Convention in Dallas. the 21(16 RAR Industry Achievement Award winners were thrilled that their industry colleagues. the PAR subscribers. recognized their

hard work. Clear Channel's KLOL (Mein) /Houston. the first Latin

rhythm station in the United States. took the station of the year award, and PI) Bobby

Kanto. received the good news at the convention. "1 in honored to have had the

support of my industry peers and also to be able to share this award with everyone

On my team. I am very proud of Mega WI and every involved." Ramon said.

"There was a tic ill the l'1) of the year category between Pio Ferro. Spanish

Broadcasting System VP of pr grumI1ing for KXOL (Latino %.3) /Lon Angeles, and

Alex Lucas for Clear Channel's KI'RC (La Prezio u) /Monterey.

Ferro posi " d KXOL a g Los Angeles' most recognizable and most listened - to stations for young bilingual Latinos. "It's an honor when hard work and coon is

rs opized. However. a good program director is defined by his ability to put togeth-

er a winning team. so Ithici award is truly deserved by my staff." Ferro said.

An excited Lucas. who steered the adults hits forout La Preciosa to mew suc-

cess. called the recognition "a great incentive for us to continue to work hard on

this project called La Preciosa."

PerMTnality/show of the year .vent to KSCA /Lox Angles rooming nun Eddie

"Piolin" Sotelo. "The whole 'Piolin por la Mañana' team is proud to receive this

great honor frown our colleagues for the second year in a ." Violin said. "Like

always. the greatest merit and all the awards belong to our loyal listeners that make

every day so unique." Wanner Music Latina director of marketing Angel Kaminsky said that winning

the pro motion executive of the year award has much merit when people who

understand this job and the etibn we put into it give you their vow of confidence.

I share this award with all my team."

Commenting on Sony BMG None grabbing label of the year (pl.uinumi) hon-

ors. VP of nurketing and AAR Nir Seroussi congratulated the (hardworking pro-

motion team for "an amazing year. In turner when many are losing Stith in music.

particularly new music. these guys prove the skeptics wrong."

Label of the year (gold) went to Machete M .. . "We take a lot of pride in bring-

ing the be of Latin urban music to the world. and being recognized by R&R is a

cipnn that we are on the right track." label president Gustavo Lúpez said. R.R

Station of the year: KLOUtimr en

PO of the year (tie) Pio Faro, KXOUIs Angeles: Alex Lucas. KPRGMonterey

Personality /show of the year Eddie 'PlO Sankt. "Piolin pot Is Maned,"

KSCMLo( Angeles

Promotion executive of the year Angel Karlkrsky. Werner Musk Latin.

Label of the year (platinum) song BMG Marta

Label of the year (gold) Maillet. Musk

OCTOBER 6, 2006

ROCK /ALTERNATIVE 1RIs AWRY IT / PROMOTION LARK

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Fresno, Calif. KLLE San Juan, P.R. WODA

Houston KLOL WVOZ

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3 401

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RNA

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clear. consistent. quality. AH hooks are not created equal.

Contact Michael Pelaia for your next project (770)452-4665 hooksPhooks.com www.hooks.com FP(1tt,rlr,K fM CM?.TVar Hi(Di

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63



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COMPLETE TRIPLE A CHART ON PAGE 55

THERE'S MUCH MORE @1 «w.RadioandRecords.com



lasi?

66

PUBLISHER'S

Doer Nola Profile: Chad Brown

Tin Katz Radio

president

Favorite radio fornrek Rock

Favorite TV show: " '24' -my wife and I

got hooked. I also love

watching sports,

especially football."

Favorite sow -There

are so marry, but you

would find me to be more

of a blues, Southern -rock

kind of guy"

Favorite movie "I have

a 6- and a 9- year -old,

so I'm watching G and

PG movies. 'Pirates of

the Caribbean' was fun."

Favorite book: "The

Da Vinci Code"

Favorite restaurant: Peter Luger's

B everage of choice: "A nice Napa Cab."

Hobbies: "I play golf

poorly but enjoy it, I'm

a big snow skier, and I

do a lot of sports with

the kids."

E -mail address: chad.brown@

katz- radio.com

'There was rep blood in me all along,' Katz Radio's

new president says

Chad Brown By Erica Farber

When CBS Radio eliminated more than 110 jobs earlier this year, Chad Brown bound himself in a position of rethinking his career direction. With great support from CBS, Brown was tbrtunate to find a perfect tit and was appointed president of Katz Radio.

Getting into the business: ''My entire family on

my fathers side has been in this business, start-

ing with my grandfather, Clark Brown Sr. He started Blair Radio with John Blair. so there was

rep blood in me all along. My father was with JeflCrsnt- pilot, more Lincoln, for 35 -plus years,

and fior the List Itl years of his career he was pres-

ident of the radio division. I also had an uncle who worked for KVIL in the 'Big' days in Dallas

as a s'niur seller tit years,"

First radio job: "WEZL /Charleston, S.C., a

country su ' . Buddy Marton was the owner and GM. It was a top station. I had zero experience and he didn't have a desk. I kept all oser hint, and finally he acquiesced. I started by using

these old TM doughnut packages. I used the VCRs for tra ' g and literally was handed a

pl book and told to 'knock 'em dead.' I did that for maybe 17 months and came back to Atlanta. where I started with Torbet Radio. which at the time was owned by Interep.A -year- .utd -a -half later CBS Radio came knocking. and

I spent I I years with then[,"

Moving to the station side: "Mel Karmazin sold

the c piny to Interep, and they made me VI' /GM of the original CBS stations. Shortly thereafter Heftel called me to work for a start- up FM. WCAA /Ness York. as general sales

manager. A year later I )an Mason called and said

they had an opportunity to work for WCBS- AM /New York. I spent five years as ( ;SM. and

we had a great run. Joel Hollander, then came

over to (:BS and appointed me director of sales

over all six New York stations. and he asked me

to continue to be the GSM at WCBS -AM. They hated made me VP /GM of what was

WC :BS -FM. the oldies station, and I continued on as DOS."


Joining Katz Radio: "I'd read about the changes

that took place at the top at Katz and knew ewn- tually they were going to make some moots. We

had a great meeting, and I immediately realized

that this is exactly what I wanted to do. Multiple opportunities had presented themselves to nue.

but this is the one I wanted. It boiled doyen to two things: I caned about who I worked fin and

what their vis was."

Long -term Plans: "Step one is getting out and

making sure the offices know who I ant, what

I represent and that I'm the kind of gamy who will nll up his sleeves. Everyone has been real-

ly receptive, and I'm incredibly pnnrd of the

team in place."

Biggest challenge: "Since its a subta)uial armour[

of stations. right now the biggest cure is learn-

ing the call letters, getting into the markets. understanding the positioning of our clients and getting

up to speed with a bunch of new faces."

State of radio: "It's very challenging and hard to

project what 2007 is going to look Iike.There are

so many variables.As an industry we have to continue to educate current and potential new clients

on how radio can continue to help then) accom-

plish their marketing objectives and goals. We

have to figure out quickly hove to monetize and

incorporate into our business models new tech-

nology, from streaming to mobile technology nt HI) radio. But more importantly, hose it can help

a client accomplish their goals. Radio's gill a very

viable medium: it got a huge reach. People still

invite radio into their honni, their cars; it's still

very foreground, very targeted. The benefits of radio are very much intact:'

Something about Katz Radio that would surprise

our readers to learn: "You'll never find people

who care more about their company and about

their client sations.The enthusiasm, passion and

teamwork is unparalleled"

Most influential individual: "My father has been

an enormous influence on raw career. Also. ICaif

l'Antico, who was my buss throughout uuw II years at CBS Radio Reps. allowed me to become a regional manager and taught me a lot. Stew Swenson allowed me to be the best I could be by

creating a perfect work environment and allow- ing me to be autonomous. I respect and learned

a lot fnnu hint. Joel 'Hollander' was v' ry good to me tax), and I have taken a lot from hint. And lastly Mark Grey: president of Katz Radio Group, who amide the final decision to hire mc'

Advice for broadcasters: "Continue to And ways

to enhance our products. create great content, uti- lize the new technology and itnptnent it. Get

out. see the rigs people. tell our story and he

proud of our stop: I think it's the best industry: ft's

one of those places where you can work really

hard, but you can also have a paid time doing it.

At the end of the day if you're not enjoying what

you're doing, find something else.. hR

'People still invite radio into their homes their cars; it's still very foreground very targeted. The benefits of radio are very much intact. -Chad Brown

OCTOBER 6, 2006



Tomorrow's Radio Talent a Feart Beat Away

Foresters Investing Sharing Inspiring

www.foresters.biz

i

- :: M' C . rw w .. w- III mom w _ "or,

MS COI/WRY STATION

Children 's Miracle Network the alliance of premier hospitals for children

When Cumulus' WFMS 95.5 decided to do something big

for their community little did they know they would also be doing something big for the future of radio. Doing a Children's Miracle Network Radiothon all the funds they raised would stay

in Indianapolis to help the children of their listeners and

community treated at Riley Hospital for Children. In giving back to their community they did so much afore.

During the 2004 event air personality Bob Richards stet the future of radio in the form of then 12 year old Bailey. She made

an impressive radio debut that year while hooked to a machine that was keeping her alive as she awaited a heart transplant. She

captivated listeners and Bailey returned to the air in 2005 as

co -host of the event following two open heart surgeries and FI)A approval for a special heart implant.

Bailey is an active 14 year old who looks forward to con- tinuing to work with Bob on air during the Children's Miracle Network Radiothon for Riley. Long term she is hoping for a

career in broadcasting. We salute Cumulus. W FMS and Bob for proving radio has a heart.

To see how your station can join the more than 2511 other stations that keep it local by helping their local kids visit:

childrensmiraclenetwork.org.



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