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Overview
253 Millions Population (4th world rank)
83 Millions Internet Users (8th world rank)
430% Growing Internet Population in Last Five
Years
Source: Internet World Stats, Global Web Index, Ministry of Communication and Informatics
Republic of Indonesia 2014
Overview
42,2
55,2
61,1
74,6
8
13,8
24,2
31,17
0
10
20
30
40
50
60
70
80
2010 2011 2012 2013
Internet Users Netizen
Source: MarkPlus Insight 2014
Netizen is defined as someone who spends at least three hours online per day
The survey reveals that Indonesia now has 74.6 million internet users, a 22 percent increase from last year’s 61.1 million.
That number will pass 100 million in 2015.
INTERNET USERS
in millions
Snapshot
255,461,124 Total Population
83,600,000 Internet Users
69,000,000 Facebook Users
51% Urban & 49% Rural
33% Internet Penetration
27% Facebook Penetration
281,963,665 Active Mobile Subscription
112% Mobile Subscription
Penetration
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
Internet Indicators
5H 27M Avg Time That Internet Users Spend Using The
Internet Each Day Using Desktop/Notebook
14% Mobile Internet Penetration of Total Population
2H 30M Average Time Mobile Internet Per Day
Source: Global Web Index; US Cencus Bureau; WeAreSocial
Mobile Stats
80,1M Active Mobile Broadbands Subscription
32% Mobile Broadbands Subscription of Total
Population
52M Active Social Media Users Accessing from
Mobile Device
21% Penetration of Mobile Social from Total
Population
Source: US Census Bureau; WeAreSocial
Mobile
Prepaid Users of Total Mobile
Subscription
Post Paid Users of Total
Mobile Subscription
3G Connection of Total
Mobile Subscription
281,963,665 Active Mobile Subscription
22%
1%
99%
0% 20% 40% 60% 80% 100% 120%
Source: GSMA Intelligence; WeAreSocial
Mobile
Smartphone Users Searching
for Local Information
Smartphone Users Researching
Product/Service from Their
Phone
Smartphone Users Who Have
Purchased from Their Phone
95.867.646 Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Smartphone Penetration as
% of Total Mobile
Subscription
Social Media Use
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
Any Social Network
Google +
Used in The Past Month Own an Account
Source: Global Web Index; WeAreSocial
Note: Figure represent percentage of internet users
Facebook Users
Global
58,1
69,0
86
202
1.310
- 500,0 1.000,0 1.500,0
US & Canada
Brazil
Indonesia
India
INDONESIA IS THE 4th BIGGEST GLOBAL USERS
Source: eMarketer; Forbes
(in millions)
Twitter Users
Indonesia
37,30%
39,00%
44,50%
56,90%
61,70%
India
Argentina
Mexico
Brazil
INDONESIA IS THE BIGGEST TWITTER USER GROWTH IN THE WORLD
User Growth
The World's Most Active
Twitter City
• Jakarta
• New York
• Tokyo
• London
• Sao Paulo
Source: eMarketer; Forbes
Line User
Global Users
18
27
30
52
490
0 100 200 300 400 500 600
Japan
Indonesia
Thailand
India
INDONESIA IS THE 3RD BIGGEST GLOBAL USERS
Source: eMarketer; Forbes
(in millions)
Google+ Users
US
581
613
1.600
2.200
5.600
0 1000 2000 3000 4000 5000 6000
India
Brazil
UK
Indonesia
+
+
+
+
+
Source: Socialmediaslant “Google Plus Global Population”
(in thousands)
B2C eCommerce Sales in Indonesia
Source: eMarketer “Digital Buyer Penetration Across APAC”
0,56
1,04
1,79
2,6
15,40% 13,30% 9,80% 7,10%
2011 2012 2013 2014
Includes travel, diigital
download and event
tickets purchased via
any digital channel
(including online, mobile
& tablet exclude
gambling
*in billion US$
Percentage of change
Sales
(in billions)
Indonesia Digital Buyer
Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014)
9,50% 11% 12% 12,60% 13% 13,30%
2013 2014 2015 2016 2017 2018
*measured as a percentage of internet users
Top Three Drivers Of Online Shopping
• Look at the products online before purchasing in store
• Read online reviews prior to purchasing products
• Research product online prior to purchasing
Most Purchased Products
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
24%
39%
43%
46%
78%
Groceries
Book & Magazine
Electronics
Gadget
Fashion
Payment
Source: DailySocial; eMarketer
BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM
NOTE
Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network
Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce
24%
30%
41%
70%
COD
Credit Card
Klik BCA
Transfer
Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
61%
64%
66%
72% Prefer to save time rather
than save money
No Need to travel
Deliver directly to their
address
Easy to compare with other
products
RECENT ONLINE SHOPPER
Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
38%
40%
42%
67% If Cheaper than Offline Store
Not sure about product
quality
Lack of Security
Less ability to touch products
NON RECENT ONLINE SHOPPER
Popular Online Shopping Sites in Indonesia
Source: TechInAsia “Popular Shopping Online In Indonesia”
Online Forum & Classified
B2C
Marketplace