Doctors: Gynecologist-What does a gynecologist doctor sell?_____________________________________________________________________-Who do they sell to (target groups)?_____________________________________________________________________-What factors would they care about when deciding which Ob-Gyn doctor to choose?_____________________________________________________________________

Call Opening Questions: Do you have both male and female

doctors to choose from? How soon can you normally see a new

patient (same-day for emergencies, or within a few days non-emergency, week, or longer)?

Is it possible to set an initial consultation (a get-to-know you visit)?

Do you have any sub-specialties or experience with specific cases such as: Endometriosis, Infertility, (HRT) Hormone Replacement Therapy, Post Menopausal, etc.?

Are you able to successfully treat girls/women who suffer from PMS (pre-menstrual syndrome)?

Can most tests be conducted at your office (blood work, ultrasound, etc.)?

Are you board certified in Obstetrics and Gynecology?

What age do you start seeing girls/teenagers?

Are you comfortable working with people interested in In Vitro Fertilization?

Do you provide references/testimonials

Do your potential clients care about some of these points-if so, could we discuss in more detail?

Notes:_________________________________

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Confidential Property of Mike Centorani/Matchcraft, Inc. 2009

Doctors: GynecologistNeeds Analysis Questions:

Who are your most profitable/desirable types of patients? (possible headline)_________________________________________________________________________________ What % of your patients do these represent? What % would you like it to be?_____________________________________ _______________________________________ What other types of patients do you handle? Would you like more of any of these type of

patients? (headings)_________________________________________________________________________________________________ How many doctors/technicians do you have? How many patients do they see a day (avg)?_____________________________________ _______________________________________ How many more patients (on average) could they see a day? (capacity)__________________________________________________________________________________ I know there is probably a pretty wide range, but what is the average worth for one patient visit?

(ROI)__________________________________________________________________________________ WHY is your practice the best choice for someone? (subheadline)__________________________________________________________________________________ Have your doctors/technicians gone through any type of board certifications? Are they

professional and courteous?__________________________________________________________________________________ How far would you someone be willing to travel to visit your practice? (other directories/reach)__________________________________________________________________________________ What other ways do you try to promote your practice now? (continuity of ad messages)__________________________________________________________________________________ What is the main theme of your other advertising? Do you have any copies of ads I could look at?____________________________________________ _____________________________________

Note: Continue to ask additional follow-up questions as well as confidence and convenience factor questions