RPM CAREERS MONTH: GROW THE INDUSTRY!

February is RPM Careers Month — a time to celebrate our industry and showcase its talented people and many benefits. Throughout February, the National Apartment Association Education Institute (NAAEI) needs you to spread the word about RPMcareers.org, the new website designed to attract qualified candidates to our industry. We’ve put together a toolkit to help you share interactive materials with your team, your members, and your networks, as well as with other friends on social media.

What is RPM Careers Month about? The residential property management (RPM) industry is booming and job opportunities are growing — fast. That’s why RPMcareers.org was created. We need to educate quality candidates about our exciting career opportunities nationwide. NAAEI promotes RPM Careers Month to raise awareness of the industry and our happy employees, and to encourage hiring personnel to bring on new employees with a variety of experiences, including people changing careers, college students, and members of the military community.

That’s where you come in. It’s vital that you — as the face of RPM — use this toolkit to spread the word about RPM Careers Month and to share information about the importance and benefits of the RPM industry. Your support and participation will help to build a pipeline of talent to our growing industry.

Use this toolkit to help you, your employees, and your industry contacts share why you love what you do! Check out our helpful pieces, including:

A guide for participating in the #RPMcareers campaign A sample email to staff A sample newsletter article Social media content to be shared on Facebook, LinkedIn, and Twitter

By spreading the word about RPMcareers.org during #RPMcareers Month, you are seeding the residential property management industry with new talent that will help us all grow.

Thank you for supporting NAAEI and the RPM industry. Get started and spread the word!

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FOUR WAYS TO PROMOTE RPM CAREERS MONTH:

1. Take a selfie! This toolkit includes an #RPMcareers card that you and your staff can use

to show the love for RPM. Download the card from www.rpm.naahq.org/rpm-card, write

the name of your company and why you love working in RPM, and share a selfie (holding

the card) on Facebook, Twitter, and LinkedIn, using the hashtag #RPMcareers.

2. Send an email. Kick off RPM Careers Month by sending an email to your staff. Just copy

the information from our sample email and paste into the body of an email —

personalizing it, if you want, with your company’s name and messages — to encourage

staff members to promote RPM Careers Month and share their love for the industry.

3. Post an article or blog. Include our sample article or post as part of your company

newsletter or blog during RPM Careers Month. Edit it to fit your voice and use your

company’s language.

4. Share on social media. Join the conversation online! This toolkit has a month’s worth of

social media posts suitable for Facebook, LinkedIn, and Twitter, including fun items for

Valentine’s Day.

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SAMPLE RPM CAREERS MONTH EMAIL:

Subject: It’s #RPMcareers month — so help spread the word

Hi [Company] team,

February is #RPMcareers month, a time to celebrate our industry and showcase its many

benefits. The National Apartment Association Education Institute’s (NAAEI) new comprehensive

website makes it easy to educate the public about the RPM industry.

Here’s how you can help spread the word about #RPMcareers this month:

Take an #RPMcareers selfie using the #RPMcareers card and share what you love about our

industry on Facebook, Twitter, and LinkedIn. Be sure to post your pic using the #RPMcareers

hashtag.

Thank you for supporting RPMcareers.org. Have a great #RPMcareers month!

Sincerely,

[your name and company signature]

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SAMPLE RPM CAREERS MONTH NEWSLETTER:

Celebrate RPM Careers Month — take an #RPMcareers selfie! February is all about love … love for the residential property management industry! It’s RPM

Careers Month, a time to showcase the benefits of our industry and of RPMcareers.org — a

website created by the National Apartment Association Education Institute (NAAEI) to build a

pipeline of new talent for our teams. Many companies have already started posting job

opportunities on RPMcareers.org to encourage quality candidates to apply. Have you? Visit

careers.naahq.org/employers to get started.

Here’s how you can help spread the word about #RPMcareers this month:

1. Show the love with a selfie! NAAEI has designed an #RPMcareers card that you can

download at rpm.naahq.org/rpm-card. Simply print it out, write down the name of your

company and why you love working in RPM, and share a selfie (holding the card) on

Facebook, Twitter, and LinkedIn, using the hashtag #RPMcareers.

2. Check out the photos that have already been posted. It’s a great way to learn what

makes talented RPM professionals happy in their careers.

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3. Help promote RPMcareers.org to encourage talented people to learn about our industry. Research shows that about 80 percent of new hires in RPM are being recruited

from other companies in the industry — an indication that the pool of qualified individuals

to fill entry-level positions isn’t large enough to meet the demand. RPMcareers.org is

designed to promote the industry and recruit qualified candidates, including college

students and recent graduates, career changers, and members of the military community.

4. Share RPMcareers.org on social media, link to it on your website, and encourage your recruitment colleagues to post job opportunities on RPMcareers.org. The

involvement of HR and recruitment professionals is critical for the success of this

campaign. Spreading the word will help make RPMcareers.org a success and showcase

the growth of our booming industry!

5. Nominate one of your colleagues as an RPM Careers ambassador! On

RPMcareers.org, RPM Careers ambassadors — spanning all industry career tracks,

backgrounds, and experiences — play a vital role in fortifying our industry with talent. Site

visitors and job seekers can connect with RPM Careers ambassadors by email or

LinkedIn to ask questions and discover the opportunities in RPM.

To nominate an ambassador, or to learn more about the program, please email us at

RPMcareers@naahq.org.

Have a great #RPMcareers Month! 8

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RPM MONTH SOCIAL MEDIA CONTENT:

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LinkedIn Post Facebook Post Tweet Suggested Post Date

RPM Careers Month is here! The National Apartment Association Education Institute wants to hear what you love about working in the industry. Write a line or two about your favorite part of the industry on this #RPMcareers card; then show the world! Take a selfie holding the sign to post on Facebook or Twitter. Download the card at rpm.naahq.org/rpm-card.

RPM Careers Month is here! The National Apartment Association Education Institute wants to hear what you love about your work. Share your favorite part about the industry on an #RPMcareers card, take a selfie, and post it on Facebook or Twitter.

Be sure to check out RPMcareers.org — NAAEI’s new website to promote the residential property management industry.

#RPMcareers Month is here! Use this card to share why you love working in our industry.

rpm.naahq.org/rpm-card

Feb. 2

Help promote the RPM industry by posting your job openings on RPMcareers.org. NAAEI built this new website to recruit qualified candidates, including recent college graduates, military veterans, and professionals looking for a good change. Post today and together we will build a pipeline of new talent for our industry.

The RPM industry needs your participation during RPM Careers Month! Are you recruiting job candidates? Post your openings on RPMcareers.org, NAAEI’s new way to attract qualified candidates to our industry.

February is #RPMcareers Month. Attract top talent by posting job openings on our website. RPMcareers.org

Feb. 4

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LinkedIn Post Facebook Post Tweet Suggested Post Date

See all the reasons why qualified candidates are seeking careers in our industry. What do you like about working in RPM? Share your thoughts on Facebook and Twitter with #RPMcareers http://bit.ly/1Iq13zq

See all the reasons why qualified candidates are seeking careers in our industry. Help others find fulfilling #RPMcareers and spread the word: http://bit.ly/1Iq13zq

See all the reasons why qualified candidates are seeking careers in our industry:

http://bit.ly/1Iq13zq

Feb. 6

Every day, highly motivated and qualified job candidates make the transition to the RPM industry. Julie started out looking for a summer job while in college — and found a career in property management. Learn more about Julie’s career and share your story at RPMcareers.org!

“I was looking for a summer job between semesters, but now I have an exciting career.” – Julie, #RPMcareers ambassador, on RPMcareers.org. How has working in the #RPM industry helped you make a difference? Share your thoughts on #RPMcareers!

Take a selfie and tell us why you love the #RPMcareers industry.

rpm.naahq.org/rpm-card

Feb. 9

February is #RPMcareers Month. Use #RPMcareers to tell others how you have made a difference working in the property management industry. Visit RPMcareers.org.

Celebrate #RPMcareers Month this February and explore exciting opportunities in the property management industry. Visit RPMcareers.org for more info.

Visit #RPMcareers.org to find exciting career opportunities that let people make a difference every day.

Feb. 11

Roses are red, violets are blue, we love RPM … and so should you! Tell us what you love about the RPM industry: Fill out the #RPMcareers card and share your passion for the industry online. rpm.naahq.org/rpm-card

Roses are red, violets are blue, we love RPM … and so should you! Tell us what you love about the RPM industry: Fill out the #RPMcareers card and share your passion for the industry online. rpm.naahq.org/rpm-card

Roses are red, violets are blue, we love RPM … and so should you!rpm.naahq.org/rpm-card

Feb. 13

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LinkedIn Post Facebook Post Tweet Suggested Post Date

As we salute some of the great leaders in our country’s history, today is a great day to recognize emerging leaders within our own industry. Nominate a member of your team to be an #RPMcareers ambassador. RPM ambassadors are the faces of our industry, connecting with the new wave of talent to grow our teams. Check out http://rpm.naahq.org/explore-careers/connect to meet RPM ambassadors.To submit a nomination or learn more about the program, please email RPMcareers@naahq.org.

It’s Presidents Day — a great time to recognize our own industry’s emerging leaders! Nominate an #RPMcareers ambassador and learn more by emailing NAAEI at RPMcareers@naahq.org.

Let’s salute the leaders of our future as well as our past. Nominate an #RPMcareers ambassador by emailing NAAEI at RPMcareers@naahq.org .

Feb. 16

Visit the #RPMcareers website and see how our people help our industry succeed. Meet Elyse, an assistant property manager and military spouse: “I believe the RPM industry is an advocate of the military family. The industry is everywhere, and it is easy to be transferred to other locations, which is a huge plus for military families.” http://bit.ly/1wpHq7x

“I believe the RPM industry is an advocate of the military family. The industry is everywhere, and it is easy to be transferred to other locations, which is a huge plus for military families.” – Elyse, assistant property manager.

http://bit.ly/1wpHq7x

What is RPMcareers.org? Visit the site to see how we’re bringing new talent to our growing industry. http://bit.ly/1wpHq7x #RPMcareers

Feb. 18

The apartment industry is transforming how young professionals live, work, and play. Tell us your RPM experiences by using the #RPMcareers card. Share on Facebook or Twitter. rpm.naahq.org/rpm-card

Tell us how the RPM industry has shaped your career. Use the #RPMcareers card to share your story and spread the word about RPMcareers.org. rpm.naahq.org/rpm-card

Spread the word: RPM Careers Month is here! Tell your #RPMcareers story today. rpm.naahq.org/rpm-card

Feb. 20

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LinkedIn Post Facebook Post Tweet Suggested Post Date

Meet Shawnta, a community director who is committed to providing exceptional support for her residents. Visit the #RPMcareers website and learn how our industry is making a difference in the lives of our residents every day. http://bit.ly/1yvWGLe

“Working in the RPM industry allows me to interact with people on a daily basis. I have the opportunity to provide valuable customer service, which is key in this industry,” says Shawnta, a community director who recently joined the RPM industry. Visit the #RPMcareers website and see how highly motivated people are making a difference in the lives of residents every day. http://bit.ly/1yvWGLe

Meet Shawnta, who made a change and entered the exciting world of #RPMcareers.

http://bit.ly/1yvWGLe

Feb. 23

Celebrate RPM Careers Month by using the #RPMcareers card on Facebook or Twitter and share your story of helping communities. rpm.naahq.org/rpm-card

Take a selfie and add a note telling why you decided to pursue #RPMcareers. How do you help your community every day? rpm.naahq.org/rpm-card

You make a difference in your community every day. Tell us about the best part of your job! #RPMcareers

Feb. 25

Join the conversation. Search for #RPMcareers on Facebook and Twitter to see what attracted other employees to our industry. Then use #RPMcareers to share your story.

The National Apartment Association Education Institute’s #RPMcareers website promotes the thriving and exciting RPM industry and educates the public about RPM career opportunities. Take a selfie with the #RPMcareers card and tell us your story about working in the industry. rpm.naahq.org/rpm-card

We are #RPM leaders because of you! Use this card to share your story of life in the #RPMcareers industry. rpm.naahq.org/rpm-card

Feb. 27