Syllabus For

w.e.f. July 2015-16

DEPARTMENT OF BUSINESS MANAGEMENT

MAHATMA GANDHI CHITRAKOOT GRAMODAYAVISHWAVIDYALAYA,

CHITRAKOOT SATNA MP

(w.e.f. july 2015-16)Course Structure- Master of Tourism Management (MTM)

MTM Subjects Credits Total CreditsSemester-I MTM-101 Principles, Policies and Practices of Tourism 4 (2+2)

MTM--102 Principles of Management 4 (2+2)MTM-103 Travel Agency and Tour Operations 4 (2+2)MTM-104 Computer Applications in Tourism 4 (2+2)MTM-105 Personality Development & Communication Skills 4 (2+2)MTM-106 Indian History, Religion and Philosophy 2 (2+0)MTM-107 Introduction to Accommodation Industry 4 (2+2)

Total 26 (14+12)Semester-II MTM-108 Accounting and Finance for Managers 4 (2+2)

MTM-109 Major Tourist Destinations of India 4 (2+2)MTM-110 Tourism Marketing 4 (2+2)MTM-111 Foreign Language; FRENCH 4 (2+2)MTM-112 Geographical aspects in Tourism 2 (2+0)MTM-113 Human Resource Management 2 (2+0)MTM-114 Tourism Ethics and Law 2 (2+0)MTM-115 Value and Social Responsibility/Business Ethics 2 (0+2)

Total 24 (14+10)Semester-III MTM-116 Tour Packaging Management 4 (2+2)

MTM-117 Event Management 4 (2+2)MTM-118 Indian Culture and Heritage 2 (2+0)MTM-119 Hotel and Restaurant Administration 4 (2+2)MTM-120 Hospitality Management 4 (2+2)MTM-121 Guide & Escort 4 (2+2)MTM-122 Tourism Policy and Planning 2 (2+0)

Total 24 (14+10)Semester-IV MTM-123 Summer Training (During First Summer) 4 (0+4)

MTM-124 Internship (Tourism Management Practices, Report Writing & Presentation) 12 (0+12)

Total 15 (0+16) Total Credits- 90 (42+48)

Master of Tourism Management

Semester-1MTM 101 Principles, Policies and Practices of Tourism (2+2)

Unit – ITourism: Concepts: Definitions and Historical development of tourism, Types of tourist-Visitor-Excursionist, Types and Forms of Tourism; Tourism system: Nature, characteristic, Components of tourism and its characteristics.

Unit – IIDomestic and International tourism: Domestic tourism; features, pattern of growth, profile.International tourism; Generating and Destination regions, Pattern of growth and Profile.

Unit – IIITourism Demand and Supply: Introduction to Tourism Demand; Determinants of tourism demands; Motivation and tourism demand; Measuring the tourism demand; Tourism Statistics (National and International); Emerging Trends and new thrust areas of Indian tourism.Introduction to tourism supply; Elements of tourist destination.

Unit – IVTourism Impacts: Positive and Negative Impacts of Tourism; Socio Cultural, Economic,Environmental and Political- Impact Assessment: Social Impact Assessment, Environmental Impact Assessment and Environmental Impact Assessment. – Environmental and Social Accounting and Auditing-Tourism Satellite Accounting (TSA).

Unit – VTourism Organizations: Objectives and Role of ITDC, ASI, TFCI, Ministries of Railways and Civil Aviation in development; An overview of National and International organizations and associations: IATO, TAAI, FHRAI, WTO, ICAO and IATA.

Reference Books:1. Travel Industry: Chunky Gee et-al2. Tourism Systems - Mill and Morisson3. Successful Tourism Management - Prannath Seth6. Tourism Management Vol - 4 - P.C. Sinha5. Tourism Development - R. Gartner6. Tourism Planning and Development - J.K. Sharma7. Studies in Tourism - Sagar Singh8. Tourism: Principles and Practices - Cooper C., Fletcher J., Gilbert D and Wanhil. S9. Tourism: Principles and Practices - McIntosh, R.W.10. Tourism : Past, Present and Future - Burkart & Medlik

MTM-102

Principles of Management (2+2)

Unit-I Introduction: Concept, nature, Significance and scope of Management, managementProcess and Co-ordination, Emergence of Management thoughts, Management and Environment

Unit-II Planning: Meaning, Nature and Importance, Purpose and Process, Methods of PlanningDecision Making: Need, Types and process, decision –making techniques, Creativity in decision making.

Unit-III

Organizing: Nature and importance of organization, Organization Theories, Organizational Structure, Organizational Culture and Management Ethos, Staffing and Human Resource Development, Authority and Responsibility.

Unit-IV

Directing: Directing functions of management, Communication: Meaning and Importance of Communication, Motivation:- Theories, Types of Motivation, Leadership:- Definition, Theories and Styles.

Unit-VControlling: Nature and Process of Control, Important Devices & tools of control.Social Responsibility of Business Organization, Management in the future.

Reference Books:1. Management Principles and Practice, by R. Srinivasan and S.A. Chunawalla, HimalayaPublishing House New Delhi.2. Principles of Management by Terry and Franklin, AITBS Publishers & Distributors, Delhi.3. Principles and Practice of Management by L.M. Prasad, Sultan Chand and Sons, NewDelhi.

MTM-103 Travel Agency and Tour Operations (2+2)

Unit - IHistory and growth of travel agency business, emergence of Thomas Cook, Emergence ofTravel Intermediaries, Indian travel agents and tour operators - an overview.Definition of travel agent and tour operator; differentiation, interrelationship of TA/TOand principles of present business trends and future prospects, problems and issues.

Unit – IIHow to set up travel agency/tour operation business(a) Market research, sources of funding(b) Comparative study of various types of organization proprietorship, partnership,private limited and limited(c) Govt. rules for getting approval(d) IATA rules, regulation for accreditation(e) Documentation(f) Practical exercise in setting up a TA/TO(g) Sources of earning: commissions, service charges etc(h) Entrepreneurial skill for travel, tourism and hospitality trade; problems of entrepreneurship in travel trade.

Unit – IIIItinerary preparation, important considerations for preparing itinerary, costing, packaging and promotion.

Unit - IVTourism bills of Rights, tourism code, Manila declaration, International. Conventions: Warsaw convention 1924, Chicago convention 1944, Brussels convention 1961and 1966, International convention on travel contract, Athens convention 1974, Helsinki accord1976, The IATA general conditions of carriage (passenger and baggage)

Unit - VConsumer protection law, 1986, and Competition act applicable to the tourist asconsumers. Master Key on customer care and master key proposed by WATA andASTA. Corporate Travel Policy.

Reference Books:1. Travel Agency and Tour Operation, Concepts and Principles - J.M.S. Negi2. Professional Travel Agency Management - Chunk, James, Dexter & Boberg3. The Business of Travel Agency Operations and Management - D.L. Foster

MTM104

Computer Applications in Tourism (2+2)

Unit-IComputer Fundamentals and Architecture:- Introduction to Computers, its generation and application areas. Characteristics of a Computer, Physical Parts of a Computer. Basic Anatomy of a Computer, Input Unit, Central Processing Unit (CPU), Output Unit, Arithmetic and logic unit (ALU), Block diagram of computer. Bit, Byte and Computer Word.

Unit-IIMemory Unit (Primary and Auxiliary Memory), Structure of Main Memory, Semi Conductor Memories, Cache Memory, Addressing of Memory locations, Classification of memory according to Accessing Mode (Random, serial, Cyclic & Direct), Classification of Memory according to storage period (RAM, ROM, PROM, EPROM), Buses

Unit-IIIComputerization in various SectorsEducation, Banking, Tourism Transportation, Computer Languages. E-technologies:-Electronic payment system, Electronic Data Interchange (EDI) Concepts, Legal, Security and Privacy Issues, E-cash, E-business.

Unit-IVOverview of Computer Applications in Public Services and Business: Office Automation applications – Word Processor (MS -Word), Spreadsheet (MS -Excel), Graphics & Presentation (MS –Power Point).

Unit-VWORLD WIDE WEB (WWW)History, Web Browsers and their versions, Functions, URLs, Web Sites, Domain names, Portals, Search Engines, types, Searching the Web and Web Servers.

Reference Books:

1. Foundation of computing, Sinha, P.K., Priti Sinha, BPB Publications.

2. Computer Fundamentals, Ram, B, New Age Publications.

3. Introduction to Information Technology, Turban, Rainer and Potter, John Wiley and sons.

4. Introduction to Information Systems, James, A. O’Brien, McGraw Hill.

5. Introduction to computers, Norton, P, McGraw Hill.

6. Introduction to Information Technology, Rajaraman, V, PHI.

MTM105

Personality Development and Communication Skills (2+2)Unit – ICommunication Fundamentals:Business Communication in today’s world, The Communication Process & Communication Channels Barriers to Communication, Verbal & non-verbal communication

Unit –IIOral Communication:Elements of Good Oral Communication, Speaking and Listening Skills,Professional use of the telephone, Effective presentation skills

Unit – III Written communication:Report writing and presentation, Business Letters – layout and types Preparing resume, Application letters, Memo, Proposals Legal aspects

Unit – IV Customer care:Effective customer care, Managing customer complaints & negotiating with the customerHandling Interpersonal Conflict, Counseling skills

Unit – V Personality Development:Basic traits of personality - dress, address, gestures and mannersSelf evaluation and development- identification of strengths and weaknessesOvercoming hesitation and fear of facing the publicCorrective and developmental exercises - confidence building, role plays.Image Building and Self Awareness• Developing Self Awareness• Projecting a winning personality• How to match the industrial expectations as a professional• How to be a consistent Performer• Developing Competitive Coping Mechanism• Understanding Business Etiquette• Business Mannerism and Tourism Professional

Reference Books:1. Communication in Tourism and Hospitality - Lynn Vander Wagen, Hospitality Press PtyLtd.2. Organizational Communication - Patricia Hayes Andrews and Richard T.Herschel, A.I.T.B.S. Publishers and Distributors (Rgd).3. Interpersonal Skills for Travel and Tourism - Jon & Lisa Burton - Longman Group Ltd.

MTM-106

Indian History, Religion and Philosophy (2+0)Unit-IBrief History of India- Indus Valley Civilization, Vedic Period, Mauryan Period, Gupta Period and Rajput Period

Unit-IIBrief History of India -Sultanat Period, Mughal Period, British Period and Modern India Unit-III

The Vedic literature, Epics- The Ramayana and Mahabharatha, The Puranas- Classical Sanskrit Literature: Major Poets like Valmiki, Ashvaghosha, Bhasa, Kalidasa, Bana and Sri Harsha- Pali Tripitaka and the Prakrit- Agama- Modern Indian languages- Kannada language and literature.

Unit-IV Major Religions of India- Hinduism, Jainism, Buddhism, Islam, Christianity and Sikkhism, Sufism

Unit-VIndian Philosophical Systems (Theistic, Atheistic)

MTM-107

Introduction to Accommodation Industry (2+2)Unit-IAccommodation: Meaning & scope, Dynamics of Demand Changing trends overtime,Accommodation and tourism-linkage and inter-relationships, types of accommodationHotels & hoteliering sector overtimes, origin and development of motels, Emergence of the concept of resort properties, Time sharing propertiesTypes of hotels, motels and resorts on the basis of their size, location, comfort, price and ownership

Unit- IIRegistration & Gradation of hotels- concept, requirements and procedure in Indian contextFunctional departments of a hotel: Important features of Front office, catering, housekeeping,accounts, marketing, personnel, maintenance, safety & security.

Unit-III Range of Services extended by an international hotel-essential and allied.Organizational infrastructure of hotels, motels and resorts, Manpower requirements in hotel sector, training facilities available in India

Unit-IV Role and input on multinationals in hoteliering sector.Case Study of ITDC, Hyatt and Oberoi

Unit-V Fiscal and non-fiscal incentives offered to hotel industry in India, ethical andregulatory aspects in a hotel, international hotel regulations.

Reference Books:1. Tourism and Travel Concepts and Principles by Jagmohan Negi.2. Dynamics of Tourism by R.N. Kaul.3. Manuals on Hotel operations by Sudhir Andrews.4. Marketing of Travel & Tourism by Victor Middleton.5. Regional Development, Tourism Hotels, & Travel Trade by Jagmohan Negi.6. Tourism Dimensions by S.P. Tiwari.7. Tourism Development in India by Leela Shelly.8. Principles of Grading, Classification of Restaurants, Resorts & Hotels by Jagmohan.

MTM-201

Accounting and Finance for Managers (2+2)

Unit – IIntroduction to Accounting: Nature and Purpose of AccountingAccounting Concepts and Conventions, Journal and Ledger

Unit – IIPreparations of Financial Statements: Trial BalanceTrading Account, Profit & Loss Account and Balance Sheet

Unit – IIIIntroduction to Cost Accounting: Costing & decision makingBasic Cost Concepts, Cost Classification, Cost Centers and Cost AnalysisCost Sheet, Operation/Service Costing (meaning & objective) Hotel & transport costingCost-volume Profit Analysis.

Unit – IVOperation Costing/Service Costing, Cost-volume Profit AnalysisIntroduction to Financial management, Sources of funds- Long term & short term, Advantages & disadvantages of SEBI

Unit – VFinancial Statement Analysis & Travel Agency Accounting:Techniques of Financial Statement analysisRatio Analysis (current ratio, quick ratio, stock turnover ratio, working capitalTurnover ratio, debt-equity ratio, proprietary ratio, interest coverage ratio & Netprofit ratio), Travel Agency Accounting: Users and Uses of Accounting Information

Reference Books:1. Dr. S.N. Maheswari (2005) Financial Accounting Vikas Publishing HousePvt. Ltd.2. T.S. Grewal – (2004) Introduction to Accouting - S. Chand & Company.3. S.P. Jain and K.L. Narang (2002) Cost Accounting - Kalyani Publishers.

MTM-202

Major Tourist Destinations of India (2+2)Unit –I Historical / Monumental / Architectural destinations Delhi – Agra- Jaipur,Khajuraho, Nalanda, Ajanta- Ellora, Hampi- Halebid, Lucknow.

Unit –II Religious / Cultural Centers Haridwar- Badri Nath- Kedarnath, Bodh Gaya,Bhuvaneswar – Puri- Konark, Rameshwaram, Dwarka, Amritsar.

Unit –III Hill Stations and National Parks; Leh, SriNagar, Manali, Darjeeling, Ooty,Mahabaleshwar. Jim Corbett, Sariska, Kanha, Gir

Unit-IV Coastal Destinations & Islands; Puri, Mumbai, Goa, Lakshadweep. Cochin,Kanyakumari, Chennai, Pondicherry, Andman & Nicobar, Kolkata

Unit-VTourist Destinations of Madhya Pradesh

References:1. Ahmad, Aizaz: General Geography of India, NCERT, New Delhi.2. Goh Cheong Long: An Economics of India, Oxford University.3. National Atlas of India, Govt. of India Publication, Calcutta 1997.4. Atlas of World Oxford Press, New Delhi.5. Singh, R.L. (ed.) India: A Regional Geography National Geographical Society ofIndia, Varanasi, 1989.6. Manorama Year Book 20127. Indian Year Book 2012, Publication Division, Govt. of India, New Delhi.8. Tourism Planner.9. Tour Brochures etc.10. Lonely Planet-India11. Kumar, Ravi Bhushan: Coastal Tourism & Environment, AOH PublishingCorporation, New Delhi.12. Pilgrimage in India, R.N Pillai.13. Kohli, M.S.: Mountaineering in India, Vikas Publishing House, and New Delh.14. Tirthank Visheshank, Gita Press Gorakhpur.

MTM-203Tourism Marketing (2+2)

Unit – IUnderstanding Marketing: Marketing Concepts, Nature and Scope of Marketing,Marketing Mix (needed to be changed) : , Marketing Management Philosophies, StrategicPlanning and Marketing Process, Marketing Environment

Unit – IIUniqueness of Tourism Marketing, Market Segmentation and Tourism Market, SelectingTarget Market. Identifying & developing market activities of Tourism Market, Marketing mix for travel and tourism

UNIT IIIManaging the Product / Service, Product Decisions-Product Line, Product Mix, Product Life Cycle, New Product Development, Branding and Packaging Decisions.

Unit – IVServices Marketing: Concepts, Definition, Characteristics, Services Marketing Mix.Service Quality and Service Gap Analysis ModelMarketing of Tourism – Related Activities: Trends in Tourism Marketing – Marketing ofAirlines, Hotels, Resorts, Travel Agencies and Other Tourism Sub – Sectors and Products

Unit – VPricing Tourism Products: Pricing Considerations and Approaches, Pricing Strategies andMethods, Marketing of Small Tourism Business, Distribution Channel in Travel andTourism, conflict Management, Promotion Decision – Promotion Mix: Advertising, SalesPromotion, Personal Selling, and Publicity

Reference Books:1. Marketing for Hospitality and Tourism - Philip Kotler, Jon Bower, James Maken2. Tourism Marketing: Les Lumsdon3. Marketing for Tourism - J. Christopher Holloway & Chris Robinson4. Marketing Management - V.S. Ramaswamy , S. Namakuman5. Tourism Marketing & Management Handbook - Stephen F. Wilt and Luiz Mountinho6. Marketing in Travel and Tourism - Victor T.C. Middleton7. Marketing Management Analysis, Planning and Control, Kotler, Philip. PHI.8. Principles of Marketing, Kotler Philip and Armstrong, G. PHI.9. Fundamentals of Marketing, Stanton, Willam J. , McGraw Hill.10. Marketing Management, Bhattacharya K. Sisir. , National Publishing House

MTM-204Foreign Language; FRENCH (2+2)

“BIENVENUE EN FRENCE” BOOK I

1. Conjugastion of verbs from the text to be put in present tense only…….10 marks

2. A series of exercises covering the grammar done……..25 marks

3. Translation of sentences from the text from French to English and English to French…15

marks

4. Demanding of a service: A simple dialogue to be formed between two persons for any of the

following situations:- reserving of train tickets, room booking, giving directions to reach a place,

taking a phone call, ordering food, fixing a date……..10 marks.

Total marks=60INTERNAL ASSESSMENT 40 Marks.

Reference Books:1. Bienvenue En France-Tome I By A. Monnerie2. COURS DE LANGUE ET DE CIVILISATION FRANCAISE BOOK I BY G. MAUGER.Chapters : 1-14 only.

MTM-205Geographical aspects in Tourism (2+0)

Unit – IImportance of geography in Tourism: Latitude, longitude, international date time,Times zone, Time differences, GMT variations, Major landforms as touristresources, Elements of weather and climate, Climatic regions of the world in brief,Impact of weather and climate on tourists and destinations, Map Reading andPractical Exercise

Unit – IILeiper’s geographical elements of Tourism, Factors affecting global and regionaltourist movements; demand and origin factors, destinations and resource factors,Contemporary trends in international tourist movements

Unit- IIIAviation Geography: IATA Traffic conferences, important tourist circuits andpopular Itineraries of selected countries from Middle East, Far East, Asia Pacificand Europe.

Unit – IVPopular tourist places and Case studies of selected countries like China,Singapore, Malaysia, Thailand, France and USA

Unit – VImportant Tourist Circuits of selected Indian states like Rajasthan, Kerala, Goa,Madhya Pradesh, Orissa and North Eastern region

Reference Books:1. A Geography of Tourism - Ronbinson, HA2. The Geography of Travel and Tourism - Burton, Rosemery3. Geography of Travel and Tourism - Boniface B. and Cooper C.4. Encyclopaedia of World Geography5. India - Lonely Planet Publication6. Country Reports of EIU

MTM-206Human Resource Management and Organizational Behavior (2+0)

Unit-IIntroduction to HRM: Meaning and Scope - Organization and Functions of HR andPersonnel department - HR structure and Strategy - HR policies - HR objectives andFunctions in Tourism Organization - Role of HR Managers in Tourism

Unit-IIHR Planning: Selection and Recruitment process in Tourism, Induction - HRM practicesand Issues in Tourism Industry - Outsourcing as a strategy in Tourism MNCs - Job Analysis- Job Description - Job Specification - Job Evaluation Methods - Job Rotation - Retirementand Seperation Processes in Tourism.

Unit-IIIHuman Resource Development: Training and Development in Tourism - Methods, Designand Evaluation of T&D Programs - Performance and Potential appraisal - CareerDevelopment in Tourism - Incentives, Promotions and Transfers in Tourism - PersonnelEmpowerment in Tourism

Unit-IVCompensation: Compensation Issues and their management in Tourism - Productivity andEmployee morale in Tourism - Stress Management and Quality Work Life in TourismBuilding Relationships: Trade Unions and Cooperative Societies in Tourism – Conflicts -Disciplinary procedures - Collective Bargaining - Role of Host Communities

Unit-VLegislative Framework: Trade Unions Act,1926 - Salient features of Industrial DisputesAct, 1947 - Payment of Wages Act, 1936 - Employees Provident Fund (Miscellaneous andProvisions) Act, 1952 - Payment of Bonus Act,1965 - Payment of Gratuity Act,1972.

Reference Books:

1. Ian Beardwell & Len Holden– Human Resource Management: A contemporaryperspective, Macmillan2. Wayne F. Cascio – Managing Human Resources: Productivity, Quality of Work Life,Profits, Tata Mcgraw Hill3. M. Madhukar - Human Resource Management in Tourism, R. Publications

MTM-207

Tourism Ethics and Law (2+0)Unit-IImportance of Ethics and Law in contemporary business environmentEthics and Corporate Social Responsibility in Tourism industryWorld Tourism Organization‘s (WTO) Global Code of Ethics

Unit –IIThe Companies Act, 1956- Definition and classification of companies; Promotion andincorporation of Company, Memorandum of Association; article of Association, Prospectus;Management of companyThe Consumer (Protection) Act, 1986- Definition and concepts; Rights of consumers; natureand scope of remedies available to consumers; Powers, functions and composition ofconsumer courts/ commissions at district, state and national levels

Unit –III Laws Related to Natural & Cultural Heritage ConservationEnvironment (Protection) Act, 1986;The Indian Wildlife (Protection) Act, 1972The Ancient Monuments and Archaeological Sites and Remains (Amendment andValidation) Act 2010

Unit –IV Travel regulations in IndiaThe Passport Act, 1967The Baggage (Amendment ) Rules, 2006- Definitions Provisions regarding unaccompaniedbaggage; rules for the members of the crew; Rules in Appendix A,B,C,D,E and F

Unit-VVISA rules and procedures – Types of VISA and their duration; VISA application Form;Requirements of VISA; Procedure for obtaining VISA including NRIs and PLOsTravel Agents duties and responsibilities; Rules and procedures for approval of travelagencies and tour operators

Reference Books:1. Aswathappa, K. 2007, Business Environment for Strategic Management. New Delhi ,

Himalaya Publishing House2. BediSuresh , 2004. Business Environment. New Delhi, Excel Books3. Fritzsche, David J., 2005, Business Ethics: A Global and Managerial Perspective. Singapore,McGraw –

Hill4. Gulshan, S.S and Kapoor, G.K, Business Law. New Delhi, New Age international (P) Ltd.

Publishers5. Gupta, Dipankar, 2004, Ethics Incorporated. New Delhi, Harper – Collins6. Kazmi ,Azhar, 2007, Business Policy and Strategic Management, New Delhi , Tata-McGraw-Hill.7. Kuchhal, M.C.2005, Business Law . New Delhi, Vikas Publishing House.8. Bare Acts of:The Passport Act, 1967

MTM-301

Tour Packaging Management (2+2)Unit-IMeaning, definition, development, types components and significance of tour packageswith relation to tourists, destinations and tour companies, role and input of public andprivate sector tourism organizations in promotion of tour packaging business.

Unit-IITour Formulation – Influencing factors, stages involved in tour formulation – initialresearch (destination and market), itinerary development, negotiations, confidential tariff,costing & pricing marketing strategies. Brochure designing ,Printing and distribution.

Unit-IIIDefining the concept of tour cost, components of tour cost – fixed and variable costs,direct and indirect tour costs. Factors affecting tour costs. Tour cost sheet – meaning andsignificance, costing procedure for independent foreign tours (FITs ) group inclusivetours and conference and convention packages, calculation of tour pricing, pricingstrategies.

Unit-IVTourists activities based on Mountains, Deserts, Forests and Wildlife, White Water,Marinas, Aerosport etc. and cultural and pilgrimage i.e. place of religions, historicalarchaeological, architectural and monumental significance, fairs and festivals,

Unit-VConference and conventions and special events, Case studies of Tour Packages offeredby government & private sectors and Thomas Cook and SITA etc.

MTM-302

Event Management (2+2)

Unit –IIntroduction to MICE & EVENT IndustryHistory and structure of Industry, Growth of Industry , Types of MICE &of Industry on stakeholders, latest trend in Industry , case study of major events.

Unit – IIEvent planning & team ManagementAim of Event , develop a mission, establishing objectives, preparing event proposal, useof Planning tools, protocols ,Dress codes, staging, staffing, Pre , On and post event &MICE requirements.

Unit – IIIEvent Marketing & AdvertisingNature of event/Mice marketing, Process of Marketing, Marketing Mix, sponsorship,Image branding, advertising tools, publicity an

Unit – IVEvent costing and LawsBudget preparation, breakeven point, cash flow analysis, panic payments, relevantlegislations, licensing, trade act, stake holder & other official bodies.

Unit – VRisk & security ManagementSecurity issues, crowd Management, Major risk, emergency planning, incident reporting& emergency procedures

Reference Books:1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA.2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational instituteof AH & MA.3. Montogmery, R.J. 1994, “Meeting, Conventions and Expositions : VNR, New York4. Hoyle, L.H., TJA Jones (1995) “Managing Conventions and Group Business”, EducationalInstitute of AM & MA

MTM-303

Indian Culture and Heritage (2+0)Unit-I Understanding Culture & TourismConcept and Fundamentals of Indian CultureCulture – Tourism Relationship; Socio-Cultural Impacts of TourismSpiritual basis of Indian culture

Unit –II Architectural Heritage of IndiaLandmarks of Buddhist architecture in India with special reference to Sanchi, Ajantaand Ellora caves, Marvels of Hindu architecture in Central India (Khajuraho); Eastern India ( Konark) and Southern India (Hampi, Brihadisvara and Mamallpuram).Architecture in Medieval times with special reference to Taj Mahal, Fatehpure Sikri,Red Fort, and Jaisalmer Fort.

Unit –III Living Culture and Performing Art of IndiaMajor Fairs and festivals of IndiaClassical dances and Music of IndiaIndian handicrafts

Unit – IV Heritage Management in IndiaUnited Nation’s Provisions for Heritage Management, Role of Archaeological Survey of India in Heritage Management, Role of Indian National Trust for Art and Cultural Heritage (INTACH) in Heritage Management in India

Unit – VSocial and Political Institutions of Ancient IndiaIndian society; Class and Caste- Marriage and family, four stages of life, the position of women-social reform movements- The State-the Kings and the Republics- Village and Local administration.

Reference Books:1. Safeguarding Intangible Cultural Heritage: Touching the Intangible; Michelle L. Stefano, Peter

Davis, Gerard Corsane, 2012 Boydell Press.2. Global Tourism: Cultural Heritage and Economic Encounters; Sarah M. Lyon, E. Christian

Wells 2012 Rowman Altamira.3. Indian Cultural Heritage Perspective for Tourism; L.K. Singh 2008, Gyan Publishing House4. Cross-Cultural Behaviour in Tourism; Yvette Reisinger, PhD, Lindsay Turner 2012, Routledge.5. Mapping Cultures: Place, Practice, Performance, Dr Les Roberts ,2012, Palgrave Macmillan.6. Multimedia for Cultural Heritage: First International Workshop; Costantino Grana, Rita

Cucchiara 2012 Springer.

MTM-304

Hotel and Restaurant Administration (2+2)Unit-I Introduction to Hotel industry – concept, origin growth and development in India:Types of catering establishments/Branches of hotel industry; linkages and integrations in thehotel industry Hotel product- meaning and components; Present status and future prospects ofhotel industry in India.

Unit-II Accommodation- meaning types; classification of hotels- star and other categories;Typology of hotels, Organizational structure of hotel- meaning and significance; Ownershipstructure in hotels-sole proprietorship, partnership, corporate sector and Franchises andmanagement contract; Major hotel chains in India.

Unit-III Front Office- meaning of significance; Organizational Structure-duties andresponsibilities; Types of rooms; Types of meal plans; Reservation-meaning, types, sourcesand process: Registration-meaning and process; Check- in and Check- out procedure; WakeUp Call procedure.

Unit-IV Handing Group Reservation- group domestic tourist and foreign tourists. Dealingwith FITs; Handing Guest complaints and problems-method and process; Guest billing –meaning and procedure; Communication at front office; inter and intra departmentscoordination in hotel. Various room rate and allowances

Unit-V Legal formalities- Knowledge of VISA formalities for FLTs and GITs, foreign exchange regulations, credit cards handling

Reference Books:1. John R. Walker, Introduction to Hospitality Management: 3nd Edition Pearson,

Prentice Hall, 2010.2. Mohinder Chand, Managing Hospitality Operation, Anmol Publications, New Delhi,

2009.3. S. Medlik, Hotel Business, Butterworth, New York, 2000.4. Peter, J., Introduction to Hospitality Operations, Cassell, New York, 19965. Dix C., Accommodation Oprations, London, Pitman, 1990.6. Jagmohan N., Professional Hotel Management. S. Chand and co. New Delhi, 2000.7. Abraham Pizam ,(2010), International Encyclopedia of Hospitality Mgt. Elsevier.8. Kevin D and O’Gorman (2010) The Origins of Hospitality and Tourism, Goodfellow

Publishers, UK.

MTM-305Hospitality Management

(2+2)

Unit –IIntroduction to Hospitality – Concept, Historical evolution of Hospitality industry–Global and Indian Context

Unit –IIHotel – Definition, classification of accommodation establishments based onSize, Affiliation and Accreditation, Ownership, Management contracts, Grading Star category byHRACC and ministry of Tourism, Govt. of India.

Unit -IIIDepartments/Functional units in Hotel and organizational StructureFront Offices – Reservation Desk, Housekeeping, Food and Beverage preparation, Food andBeverage service, Back Offices – Purchasing, Accounts, Human Resource Management, Maintenance

Unit –IVHotel Groups – Major Hotel groups in India, Hotel plan (AP, MAP CP, EP), Hotel guestroom: types of guest room, status of guest room. Menu: types of menu, menu planning techniques

Unit –VGuest Relationship Management – Skills of Hospitality Staff, Complaint handling andHandling Emergencies

Reference Books:

1. Introduction to Tourism and Hospitality Management – Saurabh Dixit, APH PublishingHouse New Delhi

2. Hotel Management – Yogendra K Sharma.3. Introduction to Tourism and Hospitality Industry – Sudhir Andrew4. Hotel Housekeeping Operations – Sudhir Andrew5. Hotel Front office Operations – Sudhir Andrew6. Housekeeping Operations – Raghubalan and Smritee Raghubalan

MTM-306Guide & Escort (2+2)

Unit- ITour Guiding: Concept

Role and Responsibilities of Tour GuidePersonal hygiene and grooming checklist for tour guidesPrinciples of Tour Guide

Unit- IICommunication for tour guidingRoadblocks in CommunicationTour commentary-Composition and Contains HumorHow to deals with awkward questions and PausingLinking commentary with what to be seen

Unit- IIIVisitor interpretation: ConceptHow to develop good interpretation skillPrinciples of good interpretive practicesRe constructive and Receptive Interpretation

Unit- IVNature interpretationIntrinsic quality of a Resource Hierarchy of interpretationHeritage interpretation

Unit- V

Dealing with EmergenciesAccidents, Law and Order, Theft, Loss of documentsFirst Aid: Importance-General Procedures-Evaluation of Situation.First aid Procedure-Artificial ventilation-Bleeding Control-Treating WoundsPrinciples of bandaging- Treating Burns-Treating Snake Bite-Dealing with FracturesComplaint Handling

Reference Books:1. Travel Agency & Tour Operations, Foster D2. Conducting Tours, Dellers3. Travel Agency and Tour Operat TT-311ion, J M Negi4. Travel Agency Management, M.N. Chand5. Tour Operations and Tour Guiding, J.N. Negi6. What time is this place, David Hetchenberg.

MTM-307

Tourism Policy and Planning (2+0)Unit - IConcept, need, objective, institutional framework of public tourism policy, The role ofgovt., public and private sector in formulation of tourism policy, Policy making bodiesand its process at national levels.

Unit - IIAn outline of L.K. Jha Committee - 1963, National Tourism Policy - 1982, NationalCommittee Report - 2002, National Action Plan on Tourism - 1992, The latest PolicyDocument on Tourism, Opportunities for investment in hotel sectors and tourism relatedorganisations. Incentives & concessions extended for tourism projects and sources offunding.

Unit - IIIBackground & Process of tourism Planning, Techniques of Plan Formulation, Planningfor Tourism Destinations - Objectives, methods and factors influencing planning.Destination life cycle concept

Unit - IVTourism Planning at International, national, regional, state and local level, Tourism andFive-year Plans in India with special reference to 12th Five-year Plan. Agents and typologies of tourism development

Unit - VEcotourism Planning and Development, Design considerations for eco-tourism facilities,Community participation in tourism planning

Reference Books:1. Indian Tourism Beyond the Millennium - Bezbaruah M.P. (New Delhi)2. Tourism: Past Present & Future : Burkart A.J. and Medlik (London, Heinemann)3. Essays on Tourism : Chib, Som Nath (New Delhi, Cross Section Publication)4. Travel Industry : Gee, Chunk Y., James C. & Dexter J.L. Choy (New York, VanNostrand Reinhold)5. Tourism Planning : Gunn. Clare A. (New York, Taylor & Francis)6. Tourism Dimensions : S.P. Tiwari (New Delhi)7. Tourism : A Community Approach8. Tourism Planning : An integrated and Sustainable Approach9. National & Reginal Tourism Planning : Inskeep E. (Londown, Routledge)10. Ecotourism: A case guide for planners and managers11. Report of Adhoc Committee on Tourism12. National Tourism Policy13. National Committee Report14. National Action - 199215. Draft of Tourism Policy