CASP: Assisting CASP to

develop a Strategic Plan RISHABH GUPTA

PGPM1114-106

SPJIMR-MUMBAI

DOCC

CASP: COMMUNITY AID AND SPONSORSHIP

PROGRAM

Vision :

Strengthen the community in a sustainable manner to support its

children and families leading towards human development with equity,

dignity and justice.

Mission :

To diversify and strengthen its organizational competency to develop

and implement strategies and programmes to enhance the capacities

of children, families and communities through empowerment,

participation and advocacy.

To spread its presence to fifty backward and most backward districts

including urban slums.

Identity :

CASP is a premier national organization committed to the sustainable

development and strengthening of child, family and community. CASP

also works towards networking, strengthening alliances and building

partnerships with national and international organizations with

mutually compatible objectives so as to accomplish its mission.

CASP: COMMUNITY AID AND SPONSORSHIP

PROGRAM

The spirit of volunteerism and leadership provided by eminent

personality, Late Shri S.D. GOKHALE, founder of CASP in 1975 is very

important to the existence of CASP.

1975-2015

1. CASP sponsors more than 12000 children directly from its 8 offices

India .

2. Community development programmes undertaken:

AIDS and Sexual Health, Housing, Adult Education, Mobile

Dispensary, Family Planning, Reproductive Health, Child

Survival, Assistance to Meritorious Children, Foster Care

Scheme (Bal Sangopan), tsunami affected children and

families, Earthquake affected children and children of

persons sentenced to life imprisonment at Tihar Jail Project.

CASP: MY VIEW

• I was allotted my DOCC Project in Pune with CASP. I spent two weeks with the organization at there HQ in Pune.

• I as assig ed the project: Streamlining Project Ma age e t . • I spent one week knowing the Organization, visiting the field with the activists,

analysing the work and the means and resources available.

• The o ly force hich keeps the goi g is MOTIVATION . • CASP IS LIKE A FAMILY. Everyone is so frank and open and works with passion.

• The multiple units at different locations work for the same cause and are monitored on regular basis.

• Apart from their pioneer Child Sponsorship Program, CASP also undertakes many community welfare and development projects in collaboration with Government and Corporates.

PROJECT- Status

• I was allotted the Streamlining Project Management for Project in Pune Urban Slums . • The project has been sponsored and the progress has been recorded. The

documentation needs to be standardized. Formats developed are good and can be used across all units.

• The workshops conducted proved beneficial to the children. Results have been recorded properly.

• With few modifications, the reports could be directly presented to the sponsors.

• The result analysis were not done professionally which is an area of opportunity for the organization.

PROJECT- Status

The issues highlighted during the discussions:

• No standardized written document is available: No standardized documentation on the work in progress.

• No measurable success indicators: There are no indicators (objective) to measure the success or growth of the Project. A matrix developed indigenously needs to be filled manually and maintained likewise.

• No implementation plan documents: The project allocation and implementation are not linked through documentation

6 Essential Strategic Questions

• WHAT ? Activities and main programs (risks)

• WHERE ? Target Territory

• FOR WHOM ? Target Groups

• HOW ? Means of intervention (realise, finance, « catalyse », advise, coordinate, inform, short or long term engagement)

• WHEN ? Planning

• WITH ? Ressources (training needs), capabilities

PROJECT- Reassignment

After discussion, we realized that without strategic planning, Project Management will be of less utility to the organization. We need:

1. Strategy

The Strategy needs to be revisited as per the current needs. People either know the organization because of eminent personalities who have been a part of CASP and because of the good work done by the organization in the communities. Social Media presence needs to be strengthened.

2. Standardization of Documents

Every unit has its own practice. Every file has its own format documents. Monitoring and evaluation was very subjective and needed a lot of work before presenting it too Corporates/Sponsors.

3. Revisiting Mission/Vision Statement

Mission statement must relate to the Organizational aspirations

Vision statement must relate to the Goals and Targets.

4. Developing more Competencies

The successful projects need to be properly analysed and documented to develop advocacy.

Project

• We decided to work on strategy.

• Considering the limited amount of time we had at hand, we decided to lay foundation to the strategic aspect of the organization.

• “o I as gi e the task to ork o Assisting CASP to develop a Strategic Plan .

Project: Methodology

I started my work by collecting basic information:

1. Organizational Structure

2. Units

3. Number of Projects completed

4. Variety of Projects completed

5. Collaborators

6. Sponsorship Programs

7. Funds

8. Donors

9. Policies

10. Prior study done on CASP

11. Documentation

12. Opinion of members about CASP

13. Sector standards

14. Latest news on CASP and NGOs

15. Mission, Vision and Strategy followed until now etc.

Project: Methodology

• I worked on the need to revisit strategy to cater to current and future needs.

• Then I worked upon the PESTEL Analysis for the organization. The effect of external environment on the organization needs to be gauged.

• We then discussed the outcomes of PESTEL to look for more factors.

• After completing the PESTEL, we decided to work upon SWOT analysis for the organization.

• We also developed the 5 Forces Model for the organization.

• I gathered the information and had round table discussions, made notes and explained the basic models for laying out a strategy.

Project: Methodology

• Questionnaires:

1. PESTEL

2. SWOT

Data was collated. The members were explained the two models in a classroom type program conducted by me.

Video clips, questionnaires and pics were collected as proof.

PESTEL ANALYSIS & SWOT ANALYSIS

A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external

marketing environment) factors that have an impact on an organisation.

The result of which is used to identify threats and weaknesses

which is used in a SWOT analysis.

PESTEL ANALYSIS

POLITICAL:

1. FCRA: stringent

regulations

2. Empowered action

group states: shift in

focus of government

ECONOMIC:

1. Remuneration- below par

2. Ministry of Women and Child development,

Ministry of health and Ministry of Social Justice

Empowerment- largest funders dominating the

project and fund allocation

3. foreign funders, corporate social responsibility

(CSR) funds, the government, Indian foundations

or charitable trusts and the general public.

SOCIAL:

1. Communication &

Media

2. Corporates- CSR

3. Trends & Lifestyle

TECHNOLOGY:

1. Tally Software

2. Bigtech.in- NASSCOM

Foundation

3. IT & Website

development

LEGAL:

1. FCRA Regulations:

Foreign funding

controlled with suspicion

2. Audits: increased

frequency

ENVIRONMENTAL:

1. Environment related

projects: WASHP

2. Water Sanitation

Health

Evaluate Current Business Performance

• Strengths / Weaknesses / Opportunities / Threats

• internal

• Operations- Need SOPs

• Organization- Planning required

• Expertise- Project expertise to be exploited

• Ressources- Limited

• against external references

• Customers (satisfaction)- Good

• Competitors- Many (Threat)

• Supplier- Community (large base and requirement)

• Substitutes- Many Sponsorship Programs related to different Sectors

• Entry Barriers- Few restrictions on entry

• Benchmarks- Need for Benchmarking

1. OK 2. Complacent

Organisation

3. Troubled

Organisation

4. Crisis

OR

GA

NIS

AT

ION

AL

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ALT

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+

- + -

OPERATING PERFORMANCE

SWOT

Evaluate Current Strategy

• Identify the Current Strategy- No long term strategy

• Evaluate the strategy

• Goals, Product Market Focus, Competitive Premice, Business System Focus

• use model to assess consistency- (PESTEL/SWOT/5 FORCES)

• Assess the nature and urgence of required changes

• forecast the future performance, assuming the strategy stays the same- (UPDATD STRATEGY)

• identify problems (importance: Goals/Targets,

Urgency: SOPs/Social Media presence)

• identify changes needed (Minor: Continuous Project monitoring, Fundamental: increase communication)

COMMUNICATION

Recommendations

1. Revisit Mission, Vision and Strategy

2. Increase Communication internally and externally

3. Social Media (Branding/Marketing)- since traditional media will be too expensive

4. SOPs: Projects, Documentation, Sponsorships, Communication

5. Build advocacy

6. Develop competency in Projects

7. Quarterly newsletters and progress reports for the Units (Motivation, Competition and Engagement for Units)

References

• http://www.livemint.com/Politics/Pysrjh47l9OTHYf2gLQXXL/Can-NGOs-raise-enough-funds-from-domestic-sources.html

• http://www.livemint.com/Companies/thUh6ckZzQ6jflSBiX8QJN/We-are-going-to-validate-genuine-NGOs-Brian-Cute.html

• http://www.globalissues.org/article/25/non-governmental-organizations-on-development-issues

• http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/1995/03/01/000009265_3961219103437/Rendered/PDF/multi_page.pdf

• http://www.globalissues.org/article/723/corporate-social-responsibility

• http://www.unrol.org/article.aspx?article_id=23

• http://indianexpress.com/article/opinion/columns/how-india-treats-its-ngos/

• http://www.slideshare.net/Hoody20/bottom-of-the-pyramid-analysis?qid=0773f404-079a-45ee-9a1d-e25aca76fdd6&v=qf1&b=&from_search=16

• http://www.slideshare.net/search/slideshow?searchfrom=header&q=swot+analysis+for+NGOs

• http://www.slideshare.net/slidesbynouve/branding-20-fr-ngos?qid=85079013-0023-4fba-8df9-3df33a94c4b8&v=default&b=&from_search=7

• http://www.endvawnow.org

• http://www.firstpost.com/tag/ngo

• http://www.casp.org/

THANK YOU…