do you want to see who’s visiting your website?
Post on 07-Jul-2015
Embed Size (px)
DESCRIPTIONPresentation by Tim Langley, CANNDi, delivered at the Digital Marketing Show 2014.
- 1. Do you want to see whosvisiting your website?5 tips to improve results fromexisting trafficTim Langley November 20141
2. CANDDi started with a B2B email marketingproblemTraditionalconversionmetricsGenerate ListSend mail-shotDrive to targetedlanding pageProduce target listfor sales-teams 3. Sales-teams want to know whos bestprospect over timeMonth 1 Month 2 Month 3Generate ListSend mail-shotDrive to targetedlanding pageProduce target listfor sales-teamsGenerate ListSend mail-shotProduce target listfor sales-teamsGenerate ListSend mail-shotDrive to targetedlanding pageProduce target listfor sales-teamsHorizontal activityreporting 4. Problem: Websites convert ~2.8% ofvisitors4 5. The great crime of the Analytics Industry5 Google Analytics, 2014 6. Big data shouldnt just be more data 7. You can sell to Jake7 8. CANDDi adds faces to your website visitors8 9. Visitors are individuals, understanding theirbehaviour builds stronger relationships9Where is helocated?How engagedis he?What product didhe look at?Which product didhe enquire about?Who is he? 10. Five tips toimprove resultsfrom existingtraffic10 11. #1. Its all about the data!Website Email PhoneCANDDi (data platform)Its critical to capture (and tie together)as much data as possible11CRM 12. #2. Filter the dataToo much data, is nearly as bad,as no data at all 13. #3. Integrate in to existing processesProspect flagged in CRMSometime laterVisits website(whether they enquire or not)Alert to relevant salesperson 14. #4. Enrich the data - focus on key visitorsCAPTURE converts 2-3x morevisitors than typical contact form 15. #5. Set realistic expectationsEverything works(but theres no silver-bullet) 16. CANDDi is a relationshipmarketing toolCANDDi provides youtimely information tonurture client base16 17. Thank you17Tim Langley@TimLangleytim@canddi.comCANDDi@CANDDi0161 414 1080