Do you need E-Commerce or

Marketplace?

www.pixelcrayons.com

Content ● Introduction

● 10 common differences

○ Level of investment

○ Technological difference

○ Inventory catalog

○ Scalability

○ Customer relationship

○ Benefits of marketing

○ Breakeven and Cash flows

○ Search & Navigation

○ Tracking metrics

○ Sales volume

● Important factors in choosing a web technology provider

● How we can help?

○ Key Features of our Online Marketplaces & Auction sites:

○

Introduction

In the common sense, we often consider an e-commerce store and an

online marketplaces the same thing. But there are some underlying

differences that differentiate both of them.

Level of investment

Technological difference

Inventory catalog

Scalability

Customer relationship

Benefits of marketing

Breakeven and Cash flows

Search & Navigation

Tracking metrics

Sales volume

To read in detail, follow next slides...

10 Common Differences

In general, an e-commerce website demands a larger investment, as you need to invest

significantly on products to maintain your inventory. With a large stock, you will be in a

position to offer a great range of offerings to your customer.

On the other hand, you can start a marketplace with a low investment where your sellers

are responsible for the inventory and you just provide them with the storefront to carry out

the business.

1. The level of investment:

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Continue Reading From Next Slide..

For building an e-commerce website, there are different solutions available, which include

Magento, Shopify, Prestashop and others. But for building a marketplace, different

technologies are required.

Building a marketplace often requires more comprehensive efforts and there are very few

solutions available on the market. There are various plugins/extensions available in the

market for Magento, Shopify and others which can be integrated to make the ecommerce

store to marketplace.

You would require experts who can help you in online marketplace development and help

you in integration of extensions as well.

2. Technological Difference:

Example : Fresh Fashion – Designed & Developed By : PixelCrayons.com

In case of an e-commerce website, you may have to maintain a large inventory in order to

offer your customers more choices. Since you own the products in your inventory, you may

come across the issues related to unsold goods and may have to throw stock clearance sale

to get rid of the unsold stock.

But a marketplace offers you a more flexible choice and you can just deactivate the products

that are not selling for a long time, and you never bear a cost to maintain your stock in a

marketplace.

3. Different Inventory Catalog:

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Continue Reading From Next Slide..

When adjudged on the scale of

scalability, a marketplace seems to

be a more stable model. Since the

investment level is low and products

are not owned by you in a

marketplace, it has less financial

risks as compared to a traditional e-

commerce store.

4. Scalability:

The success in the online domain lies in building your reputation with your customers.

In an ecommerce business model, you own the products and hence can respond to

customer queries in a speedy manner.

On the other hand, in a marketplace, your role is

more like a mediator and you rely more on your sellers

to provide information to your customers.

5. Customer Relationship:

A marketplace enjoys more marketing benefits, as it indexes a large range of products from

a particular sector. It allows sellers to market their products individually and which adds to

the promotions of the marketplace itself.

On the other hand, an e-commerce stores rely on Google Adwords and promote specific

product categories where the competition is crucial among different e-commerce players.

6. Benefits of Marketing:

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Continue Reading From Next Slide..

An e-commerce store generally requires a larger setup investment and hence the break even

time may be quite longer despite a significant cash flow.

But in case of a marketplace, the profit margins are higher and the cash generated could be

invested again to diversify the business.

7. Break even & cash flow:

In a marketplace, the products are offered by multiple vendors and are organized in a

catalog.

While in an e-commerce sites, products are arranged based on categories.

Thus, there is a difference in navigation patterns and the search filters are designed using

different parameters in both the cases.

8. Search & navigation:

A marketplace can better track its sales and also the performance of the vendors. Thus, it

can have a better insight to choose the product portfolio and enhance its sales.

9. Tracking metrics:

A marketplace needs to sale a larger volume in order to earn the same profit margins that an

ecommerce site earns. Since a marketplace has to handle more number of transactions, it

needs to focus more on the automation.

9. Sales Volume:

US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

Continue Reading From Next Slide..

Important factors in choosing a web technology provider While choosing a technology partner for an e-commerce site development, the focus should

be more on choosing a company that has experience in the e-commerce domain.

From designing a storefront to the shopping cart solution, the developing company should

have the desired expertise.

One can check the portfolio of the company and can get to learn about the e-commerce

stores or the marketplace developed by it.

This will give you an idea about their capabilities and technological expertise.

How we can help you?

PixelCrayons is a best digital agency that has a

vast experience in the e-commerce and online

marketplace domain.

The company has a team of developers who are

well versed in the new technologies and can

build multi-vendor sites in affordable budgets.

We can help you in making online marketplace

as per your requirement and budgets.

Key Features of our Online Marketplaces

Ability for users to quickly and easily list their products

Online Payment Integration with all payment gateways

User friendly administration console which allows you to keep track of bids placed, auctions won, prices,

commission charges, user details etc

Advanced search filters and functionality allowing the customer to specify additional criteria when

comparing items

Easy to use product management system

Instantly generated reports and statistics for all your sales

Reliable, robust and 100% secure system

Development of customized UI themes

Dedicated support and maintenance

What We Offer?

Dedicated support and maintenance

Development of customized UI themes

Reliable, robust and 100% secure system

Ability for users to quickly and easily list their products

Instantly generated reports and statistics for all your sales

Easy to use product management system

Online Payment Integration with all payment gateways

Reach Us At :-

Facebook : https://www.facebook.com/PixelCrayons

Twitter: https://twitter.com/PixelCrayons

Google+: https://plus.google.com/+Pixelcrayons/posts

LinkedIn: https://www.linkedin.com/company/pixelcrayons

Contact Details US Number:

T: +1 347-630-9630

(0400 – 1330 HRS EST)

UK Number:

T: +44 1923-606-162

(0900 – 1900 HRS GMT)

Australia Number:

T: +61 2-8015-5687

(1300 - 2300 HRS AEST)

www.pixelcrayons.com

Thank You!