Dude, that’s awesome. Strategy Confirmed. While some may be totally with you,

you have some communication gaps.

Can others articulate what my company stands for?

Are people consistent in how they describe your company?

Can you get everyone in yourcompany to agree on what you stand for?

This is a great early step on the road to having a strategy!

You’ve got 99 problems. This is one of them.

You might want to figure that out first.

Sorry. You have goals. You still need strategy.

Do you know HOW you’re going to accomplish being that awesome?

CONGRATS! You ‘ve Got STRATS.

Am I seeing good results fromcurrent marketing efforts?

Do I know what I’mtrying to accomplish? Was there backlash or confusion

from your customers and stakeholders?

Sweet. Sounds likeyou’ve got strategy. You need a strategy.

Are you blaming your creative team / agency? *Slow Clap* Go back

to the first question.

That’s not cool. Creatives work hard.You probably don’t have a strategy.

You’re probably talking to the wrong audience. You need a strategy.

That's good. It's probably not their fault that they don't understand your strategy.

Your strategy rocks. Rock on strategy wielder.

Did you have another goal like engagement?

Is your marketing bringing you a ton of business leads?

Are they Glengarry leads that become clients?