RETHINK DIRECT MAILDirect Marketing Solutions

DIRECT MAIL VS. EMAIL MARKETING

Which one is better?

Direct mail?

Email marketing?

ADVANTAGES OF DIRECT MAIL

Special & Unique

Long shelf-life

Higher delivery rate

Typically 95% deliverable

Higher open rate

95+ percent of all emails are not

even opened

Can help boost ROI

Higher Response

10 to 30 times more effective than

email

Consumers prefer direct mail over

email

More personal

More trustworthy

Less competition

Uncluttered

ADVANTAGES OF DIRECT MAIL (CONT.)

Direct mail generates action

46% read/looked at direct mail

23% visited the sender’s store

location

21% visited the sender’s website

12% called an 800# listed on the

mailer

9% replied via email

More control

You can receive the direct

list

Increase web traffic & online

sales

60% DM recipients were

influenced to visit

promoted website

DIRECT MAIL STATISTICS

Direct mail: 3.4% average response rate*

Email: 0.1% average response rate*

Direct mail composes 52.7% of the

national marketing budget

Response rates can reach as high as

6.5%

Nearly 60% of consumers enjoy getting

mail about new products from their

favorite brands

81% of recipients read or scan their mail

daily

*Direct Marketing Association

–Jennifer Elwood

Executive Director of Consumer Marketing

American Red Cross

“The direct mail piece is incredibly important. You

can hold it in your hand. You can feel it and touch

it. It provides an opportunity for us to explain

more.”

Thank You!