dm16 postshow

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1

14th International exhibition of equipment and technologies for livestock farming, dairy and meat production

Post Show Report

1–4 March 2016Crocus Expo IEC, Moscow

Organised byThe ITE Group+7 (499) [email protected]

md-expo.ru

Learn moreabout the exhibition

PostShowReport2016

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2 Contents

Officialsupport.......................................................................3

Abouttheexhibition......................................................4

Exhibitors.........................................................................................5

Profile...........................................................................................................5

Exhibitorsurveyresults...............................................................6

Testimonials...........................................................................................7

Visitors..................................................................................................8

Profileandgeography...................................................................8

Productsfordairyproduction................................................9

Productsforlivestockrearingandmeatproduction.................................................................10

Visitorbreakdown........................................................................ 11

Businessprogramme........................................... 12

DairyForum....................................................................................... 13

MeatForum....................................................................................... 14

Farmer’sDay.................................................................................... 15

InnovationsCompetition...................................................... 16

Organisers................................................................................. 17

Official media partner

Industry information partners

Sponsors

Official exhibition newspaper

Registration Sponsor

Route planner Sponsor,Souvenir Sponsor

General media partner

General online partner

Official strategic partner

Information Partners

Partners

Farmer’s breakfast sponsor

PostShowReport2016

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3 Officialsupport

Officialsupport

HeadsoffederalandregionalministriesofagricultureoftheRussianFederationparticipatedintheexhibition

“ThedevelopmentofthemeatanddairyindustryasanimportantpartoftheagriculturesectoristhefocusofattentionfortheGovernmentandtheMinistryofAgricultureoftheRussianFederation.Inordertosupportthedynamicdevelopmentofthedairyindustry,thestatehastakenasetofcomprehensivemeasures:subsidiesper1kgofmilk,subsidiesforattractinginvestment,reimbursementsforpartofthedirectcostsinconstructingandmodernisingdairyfarms,grantsforindividualfarmhomesteads,andsalessupport.IamconfidentthatsuchanimpressiveeventastheinternationalDairyandMeatIndustryexhibitionwillactasaplatformforconstructivedialogueandfindingthebestsolutionsforpressingissues,andwillidentifymechanismstoresolveindustryproblems.”

A. N. Tkachyov, Minister of Agriculture of the Russian Federation

MinistryofAgricultureoftheRussianFederation

CounciloftheFederationCommitteeforAgrarianandFoodPolicyandEnvironmentalManagement

StateDumaCommitteeonAgrarianIssues

FederalServiceforVeterinaryandPhytosanitarySurveillance(Rosselkhoznadzor)

MinistryofAgricultureoftheMoscowRegion

MoscowCityConsumerMarketandServicesDepartment

ConsumerMarketDevelopmentCommitteeoftheChamberofCommerceandIndustryoftheRussianFederation

PostShowReport2016

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4

DairyandMeatIndustry,theinternationalexhibitionofequipmentandtechnologiesforlivestockfarming,anddairyandmeatproductionisaneffectivetoolforpromotinggoodsandservicesontheRussianmarket.

Exhibitorsgettheopportunitytofindnewpartners,increasesalesandexpandsalesgeographies,andpresentproductsandservicesinashortspaceoftimetoalargenumberofprofessionalsinterestedinacquiringthem.

Abouttheexhibition

Abouttheexhibition

Exhibitors

222companiesfrom23countries

Visitors*

8 380professionalsfrom78regionsofRussia

Exhibitionspace

8 407sqm

5 098–livestockfarming,dairyandmeatproduction

*

1507–productionoffoodanddrinksproducts

1775–foodservicesbusinesses

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5 Exhibitors

Exhibitorprofile

Amongexhibitors

Manufacturersandsuppliersofequipmentandtechnologies:- forproducingdairyproducts

- forslaughterandmeatproduction

- forrearingandkeepinglivestock

ALPMA, BANSS

Begarat

Clever Machines

DeLaval

Ecolean

EkoKom

Elopak

Galdi, GEA

Jarvis

Kieselmann

MPS

Profitex,

Reda

Russkaya Trapeza

Sfoggiatech

TAURAS-FENIX

Tetra Pak

TREPKO

Exhibitors

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6 Exhibitors

Exhibitorsurveyresults

86%Foundnewclientsandbusinesspartners

73% Maintainedtheircompany’simage

98%Considerexhibitingimportantforbusiness

27% Presentednewproductsorservices

43%Increasedbrandawarenessfortheirproductsorservices

PostShowReport2016

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7 Exhibitors

Exhibitortestimonials

Theexhibitionprovidesthe

opportunitytomeetexisting

partnersandpotentialcustomers.

Themainadvantageoftalking

tonewcustomersattheexhibition

istheopportunitytodiscussall

issuesandquestionsfacetoface

sothatwecanofferanindividual

approachtoeachpersonand

conveytheadvantagesand

prospectsforusingourequipment.

MegaProfiLineexhibitsatDairy

andMeatIndustryeveryyear.

Alexandra Kostyuk,Marketing Department,Mega ProfiLine

Profitex,themanufacturerof

fillingandpackagingequipment,

isaregularexhibitoratDairy

andMeatIndustry.In2016,

theexhibitionmetourhigh

standards;ourstandwasvisited

bymanyimportantclientswho

wehavehelddetailedtalks

withonfuturecollaboration.

Theexhibitionwassuccessful

forourcompanyandwehope

toworktogetheragain

inthefuture.

Sergey Lezhepyokov,Deputy Sales Director,Profitex

Ecoleanpresenteditsnew

productsatDairyandMeat

Industry2016.Overall,Ican

saythattheexhibitionwas

veryproductiveforus.Wefeel

thatthemarketisdynamic

onceagainandwereturned

fromtheexhibitionwithafirm

stepping-stoneforthefuture.

Olga Vishnyakova,Marketing Manager,Ecolean

Ourresultscomparedto2015:

thenumberofvisitorstoour

standincreasedby30%,

thenumberofmeaningful

discussionsincreasedby25%,

wemadeprogresson3current

projects,wehadtwiceasmany

meetingswithpotentialpartners

(manufacturersandsuppliers

ofcomponents,installersetc.),

andmostimportantly,identified

severalpromisingdevelopment

areasforthecompany.

Anatoly Babkov,Deputy General Director,Clever Machines

Overthefourdays,wehad

about80usefulmeetings,

manyofwhichresultedin

formingclearandcoherent

requestsfromcustomers.

Overall,wethinkour

participationintheexhibition

wasvery,verysuccessful.

Gleb Chernyavsky,Marketing and Advertising Director, Kosmetos Group

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8 Visitors

Visitorprofile

Directorsandprofessionalsfrom:- Companiesmanufacturingdairyandmeatproducts

- Agriculturalholding

- Agriculturalbusiness

- Smallandmediumsizedfarms

Visitors

Geographyofvisitors

62+6+32+aOtherregionsofRussia

1 611visitors

Othercountries

309visitors

MoscowandtheMoscowregion

3 178visitors

62%

6%

32%

8 380professionalsfrom78regionsofRussia

1240visitorsplantomakepurchasesasaresultofattendingtheexhibition

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9 Visitors

Productsofinteresttovisitors*

* Respondentscouldselectmorethanoneanswer

Productsfordairyproduction

Equipmentforproducingcheese

43%

Equipmentforproducingwholemilkproducts

40%

Equipmentandtechnologiesforpackaging,dispensingandlabellingdairyproducts

33%

Equipmentforproducingcottagecheeseandquarkproducts

30%

Equipmentandtechnologiesforreceiving,cleaning,refrigeratingandstoringmilk

29%

Qualitycontroltechnologiesfordairyproducts

26%

Milkinganddisinfectingequipmentandmeansfordairyproduction

26%

Equipmentandtechnologiesforfillingandpackagingmilk

26%

Equipmentforbutterproduction

26%

Ingredients

24%

Equipmentforproducingicecream

17%

Equipmentforproducingpoweredmilk,milkreplacements,milkproteinconcentrates

17%

Milktankers

13%

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10 Visitors

Productsofinteresttovisitors*

* Respondentscouldselectmorethanoneanswer

29%Refrigerationequipment

14%Equipmentandtechnologiesforutilisingmanure

19%Feedandwateringsystemsoflivestockandpoultry

16%Qualitycontroltechnologiesformeatproducts

20%Equipmentandtechnologiesforthermalprocessing

15%

Equipmentforslaughteringandprimaryprocessinglivestockandpoultry

19%Milkingandrefrigeratingmachines

24%Cleaninganddisinfectingequipmentandproducts

17%Productsforlivestockbreeding

27%Equipmentforrearinglivestockandpoultry

26%

Equipmentandtechnologiesforpackaging,fillingandlabellingmeatproducts

21%

Equipmentforproducingmeatproductsandready-meals

20%

Veterinarymedicines,feed,vitaminsandmineralpremixes

Productsforlivestockrearingandmeatproduction

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11 Visitors

Visitorbreakdown

Bylevelofresponsibility

Byareaofbusiness

33+15+23+29+a36+13+31+12+6+2+a

Manager/specialist

1 219visitors

Headofagroup/division

956visitors

Tradeinfeedandveterinarymedicines

Meatprocessingandslaughtering

Companyowner/director

1 406visitors

Deputydirector

604visitors

Productionofdairyproducts

Tradeinequipmentforproducingdairyandmeatproducts

Livestockandpoultryrearing

Qualitycontrolandcertification,tradeinequipment,sanitationandhygiene

33%

36%

13%12%

15%23%

2%

6%

29%

31%

PostShowReport2016

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12 Businessprogramme

Businessprogramme

TheDairyandMeatIndustrybusinessprogrammeconsistedof

27events

198speakersfrom32regionsofRussia

1400delegates

Co-organisersofbusinessprogrammeeventsincluded:MinistryofAgricultureoftheRussianFederation,NationalUnionofBeefProducers,NationalUnionofCattleBreeders,NationalUnionofMilkProducersSoyuzmoloko,VNIMI,VNIIOK,RussianRuralYouthUnion.

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EventsoftheDairyForumcoveredcurrentissuesindairyproductionateverystagefrommilkproductiontoqualitycontrolofthefinalproduct.

Keyforumeventsin2016:

• Plenarysession–Abusinessmodelfor theRussiandairymarket

• Conference–Technicalregulationin thedairyindustry:thequalityandsafetyofproducts

• Conference–Issuesofsecurity,technical andtechnologicalprogressinpackaging fordairyproducts

• Discussionplatform–Thedairybusiness. Effectivesolutionstoimprovebusinesses’ competitiveness

• InternationalDairyAnalystsForum

Forthefirsttimeaspartoftheexhibition,theInternationalCheeseAcademytookplace,withpartnersSoyuzmolokoandMariaKoval’sPrivateArtisanDairy.

PartnersoftheDairyForumincludedtheMinistryofAgricultureoftheRussianFederation,Soyuzmoloko,TheDairyNews,VNIMI,All-RussianScientificResearchInstituteofSheepandGoatBreeding,MariaKoval’sPrivateArtisanDairy,EuropeanTechnologicalGroup,andTrio.

ExhibitingcompaniessuchasKieselmannRussia,TetraPak,3МRussia,Plaut,CSBSystemheldtheirowneventsaspartoftheDiaryForum.

DairyForum

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AspartoftheMeatForum,aplatformfordirectdialoguebetweenauthoritativebodiesandprofessionalcommunitiesinlivestockrearingwasorganised.

Representativesofgovernmentbodies,headsofagriculturalholdings,livestockbusinesses,aswellasagriculturalproducerslookingforanswersfortheirbusinessesfromrenownedexpertstookpart.

AmongkeyeventsoftheMeatForum2016:

• Plenarysession–Developingthebeeffarmingindustry

• Roundtable–Theimportanceofconsolidating beeffarmingbusinesses

• Conference–Farmers’economicliteracy

Aswellasothertopicalevents

MajorplayersofthemeatindustrysuchasMiratorg,Zarechnoe,Zeros,Orenbeef,Auchan,McDonald’sandotherstookpartintheevents.

TheMeatForumprogrammewaspreparedandheldincooperationwiththeNationalAssociationofCattleDealerswithsupportfromtheNationalUnionofBeefProducers.

PartnersoftheMeatForum:MinistryofAgricultureoftheRussianFederation,RussianStateAgriculturalUniversity,RussianRuralYouthUnion.

Begaratco-organisedTheRussianMeatIndustry:StrategyandTacticsconferenceonissuesofslaughteringandprimaryprocessingmeat.

MeatForum

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Farmer’sDay

On3March,thesecondFarmer’sDaywasorganised,aspecialeventforrepresentativesoffarms.

Thisyear,specialguestsoftheeventwere5regionaldelegationsoffarmersandagriculturalproducers,formedbyregionalagricultureministriesfromtheIvanovo,Novgorod,Voronezh,KalugaandNizhnyNovgorodregions.

Farmer’sDaywaspackedwithspecialevents:conferencesandseminars.

Keyevents:

• Forbeefcattlebreeders:

• Conference–Theyearlyproductioncycleoffarms, onsystemsofworkingwithcattle

• Roundtable–Farmers’economicliteracy

• Fordairycattlebreeders:

• Conference–Youngpeopleinthedevelopment ofthemeatanddairyindustry

• Scientificandpracticalconference–Improving theregulatorystructureindairygoatfarming

• Farmer’sSchoolorganisedspecially forfarmrepresentatives

Specialeventswereorganisedforthedelegates:

-BreakfastsponsoredbyDeLaval,whoorganisedapresentationoftheirproductsforfarmers

-Atourofexhibitorstandswithoffersforagriculturebusinessesandfarms

-Specialpackagesincludingafloorplanwithamarkedroutetoexhibitorstandswithoffersforagriculturebusinessesandfarms,andinformationfromsponsors

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InnovationsCompetition

TheInnovationsCompetitiontakesplaceaspartofDairyandMeatIndustryandpresentsthelatestdevelopmentsinproductionprocesses,equipmentandsolutionsforthedairyandmeatindustry.Thecompetitionaimedtohighlightthenewdevelopmentspresentedattheexhibitionandtopromoteproductstoprofessionalvisitorsandpotentialbuyers.

WinnersoftheInnovationsCompetition2016*

Category:Productionandtechnologicalprocessesandequipment

Product: MilkBoxapparatusfor dispensingfreshmilk

Company: NPMGroup (Novosibirskprodmash)

Category:Technologicalsolutionsinpackaging

Product: EcoleanAirAsepticpackaging withacapacityof750ml

Company: Ecolean

*Thewinnerwasselectedbyonlinevotingontheexhibitionwebsitewww.md-expo.ruandtheexhibition’sGeneralInternetParnterwww.dairynews.ru

PostShowReport2016 17 Organisers

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Organisers

ITEinRussia

TheITEGroupisoneoftheworld’sleadingexhibitionorganisers,andisranked1stinRussia.Everyyearmorethan30officesthatformtheGrouporganisemorethan230eventsin18countriesaroundtheworld.InRussiatheITEGroupoperatesthroughitsofficesin5cities:Moscow,St.Petersburg,Novosibirsk,KrasnodarandYekaterinburg.ExhibitionsandconferencesorganisedbytheITEGroupinRussiaoperateatthetopqualityleveluptohighestinternationalstandardsofeventsorganisationandconduction.

28February–3March2017Russia,Moscow,CrocusExpoIEC,Pavilion1

DairyandMeatIndustry

Formoreinformationonexhibiting,pleasecontact:

+7(499)[email protected]

Bookastand

http://www.md-expo.ru/ru-RU/exhibitors/stand.aspx