Division of Enrollment Management

University of Wisconsin-Madison

Kauffman SeminarFebruary 29, 2008

What is enrollment management?

• Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)

• Integrating decision making and support services to realize campus ideals for a strong and efficient pipeline

Key divisional goals for 2008• Upgrade ISIS software v9.0• Launch a collaborative development effort to

improve access (fund-raising!)• Implement a relationship building website• Broaden outreach efforts with schools and colleges• Build an e-scholarship application • Develop an on-line Course Guide• Launch a curricular data “hub”• Collaborate with others on campus to implement an

enterprise imaging system

Challengesand how we’re responding

• Admissions (increasing applications, expectations and market demands)

• Defining “need”• Resources* to get the work done• Convincing people that we all need to work

differently (from transfer admissions to common scholarships and course information)

* time, people and money

Access and College Admissions:Who Gets In… and Why?

Office of Admissions

• Characteristics/Trends - Freshman Class

• Admission Criteria, Policies, and Tips

• Future Demographics

Plan for Today

Office of Admissions

• Academic Qualifications

• Non-Academic Qualifications

• Gender & Residency

• Race/Ethnicity

Characteristics & Trends

Office of Admissions

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Ap

plic

atio

ns

Appls Fresh Class

Freshman Applications and Enrollment

Office of Admissions

2007 Fresh Class

• Rank in Class 89.4%

• Acad. Grade Point Avg. 3.68

• ACT Composite 28.0

• SAT Total 1886

Office of Admissions

Freshman Class Averages

Office of Admissions

Academic Qualifications

8786

87

88

89 89

8989

8990

84

85

86

87

88

89

90

91C

las

s R

an

k

21

22

23

24

25

26

27

28

AC

T C

om

po

sit

e

Class Rank ACT Comp

Office of Admissions

Academic Qualifications

ACT Composite SAT Total

United States 21.2 1511

State of Wisconsin 22.3 1750

UW-Madison 28.0 1886

Accomplishments

• 70% worked a part-time job

• 63% earned a varsity letter

• 52% received a leadership award

• 22% performed in a professional music group

• 22% won a community service award

Office of Admissions

Gender

Office of Admissions

Gender

% Women

50%

52%

54%

56%

58%

60%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Office of Admissions

Residency

0

1,000

2,000

3,000

4,000

5,000

6,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Wisc Non-Res Minn

Office of Admissions

Wisconsin Resident Access

5.00%

5.25%

5.50%

5.75%

6.00%

6.25%

6.50%

1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007

Freshman Class Year

% o

f W

I H

igh

Sch

oo

l G

rad

uat

es E

nro

llin

g

as F

resh

men

at

UW

-Mad

iso

n

• Madison Memorial 68• Arrowhead 61• Middleton 53• New Trier (IL) 47• Madison West 46• Brookfield Central 46• Shorewood 45• Verona Area 43• Homestead 43• Nicolet (Glendale) 41

Office of Admissions

Feeder High Schools

• Dane 508

• Waukesha 459

• Milwaukee 440

• Cook (IL) 282

• Hennepin (MN) 253

• Brown 171

• Dakota (MN) 143

• Outagamie 135

• Lake (IL) 127

• Ozaukee 110

Office of Admissions

Feeder Counties

• Wisconsin 3,508

• Minnesota 721

• Illinois 587

• New York 211

• California 132

• New Jersey 90

• Massachusetts 59

• Maryland 44

• Pennsylvania 43

• Michigan 39

Office of Admissions

Feeder States

• Korea, Republic of 126

• China 85

• Taiwan, Republic of China 25

• Hong Kong 22

• Singapore 13

• India 12

• Malaysia 12

• Canada 10

• Indonesia 7

• Kuwait 6

Office of Admissions

International StudentsHome Countries

Office of Admissions

Feeder Schools- Transfers

Non-UW System InstitutionsMadison Area Technical College 267Univ. of Minnesota – Twin Cities 62Marquette University 23Edgewood College 18

UW System InstitutionsUW Milwaukee 148UW Eau Claire 74UW La Crosse 71UW Whitewater 53

Office of Admissions

Ethnic and Racial Diversity

0

100

200

300

400

500

600

700

800

900

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Afr Amer Latino Nat Amer Asian

Office of Admissions

Admission Criteria, Policies, and Tips

Admissions Procedures

• Rolling admission - apply early

• Most applicants are admitted

• Holistic review

• Apply electronically

Office of Admissions

• Curriculum (honors, AP, trend)

• Rank in class and grades

• Test scores

• Personal statement and recommendations

• Other factors

Office of Admissions

Guidelines for Admission

• Special characteristics

• Extracurricular activities

• Significant UW ties

Office of Admissions

Other Factors

Preparing for College - Tips

• Attend a great high school

• Take the best courses

• Do well (all A’s)

• Write well

• Meaningful work and volunteer

• Pre-college summer programs

Office of Admissions

Office of Admissions

Future Demographics

Office of Admissions

U.S. High School Graduates

0

350,000

700,000

1,050,000

1,400,000

1,750,000

2,100,000

2,450,000

2,800,000

3,150,000

3,500,000

94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

White Black Asian Hispanic American Indian Non-Public

Office of Admissions

Wisconsin High School Graduates

0

14,400

28,800

43,200

57,600

72,000

93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

White Black Asian Hispanic Hispanic American Indian Non-Public

Student Financial Services Our Mission...

• To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner

• To inform and educate students and their families about financial options

• To continually improve our services so students may take the best advantage of their educational opportunities

OSFS SERVES ENTIRE UW-MADISON STUDENT BODY

• Applicantsundergrad, grad and professional

• Continuing studentsundergrad, grad and professional

• Borrowers in RepaymentPerkins and institutional loans

• EmployersFederal Student Work Study ProgramStudent Job Center for other employment opportunities

AID AWARDED IN 2006-07

• $285,633,441 to

22,546 recipients

17,091 undergraduates

5455 grads/professional

WHAT IS FINANCIAL AID?

• Grants, Scholarships, Loans and Work

• Financial resources to assist students with educational expenses

• An access tool

NEED BASED AID

Need based aid requires a “needs” test for eligibility– WHEG, Federal Pell Grant, Federal Perkins Loan,

Federal Work Study– Generally uses Federal (Congressional) Methodology

for determining aid eligibility

MERIT BASED AID

Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need

Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships

NEED/MERIT BASED HYBRID

• Some scholarships have a need component – Gates Millennium Scholarship– Some National Merit Scholarships– Lawton Grant

- Misc. service club scholarships

WHAT IS FINANCIAL NEED?• Cost of Attendance

– EFC= Need

• UW-Madison example (cost of education for 2007-08, resident)

• $18,188• - 2,500 EFC

=$15,688 Need

UNMET FINANCIAL NEED

• That portion of demonstrated financial need that is not filled with financial aid

• Amount of unmet need is increasing every year

University of Wisconsin-MadisonTypes of Aid 2006-07

59%26%

10%4% 1%

OtherWork StudyGrants

ScholarshipsLoans

Loans - 169, 445, 744

Scholarships - 73, 657, 133

Grants - 29, 593, 332

Work Study - 11, 250, 072Student Financial Services

November, 2007

University of Wisconsin-MadisonSources of Undergraduate Aid 2006-07

61%19%

7%

13%

FederalInstitutional

State

Other

Student Financial Services

November, 2007

Federal - 100, 451, 799

I nst itut ional - 31, 042, 693

State - 10, 996, 122

Other - 20, 629, 613

University of Wisconsin-MadisonTypes of Undergraduate Aid 2006-07

56%

21%

17%

5% 1%

Loans

Scholarships

Grants

Work Study Other

Student Financial Services

November, 2007

Loans - 90, 682, 674

Scholarships - 34, 857, 303

Grants - 27, 494, 773

Work Study - 8, 784, 271

Other - 1, 301, 206

Undergraduate Scholarships 2005-06

Chancel lor 's Offi ce

$3,715,514

12% Athletic

$5,892,079

19%Federal

$1,357,752

4%

UW Alumni Clubs

$515,039

2%

State

$4,463,465

14%

Student Financial Services Administered

$4,068,131

13% Depar tmental

$4,204,313

13%

Pr ivate/ External

$7,413,563

23%

Total = $31,629,859Prepared by J ohn Dreger -- OSFS 11.06.06

Current Challenges in Financial Aid

• Reauthorization of HEA• Funding issues—federal and state• Declining buying power of grants• Congressional scrutiny--ethics• Student debt load• Complexity of system• Constant changing of regulations and rules• Increase in alternative loan borrowing

Federal Financial Aid: Increasing Grant/Loan Imbalance

Source: College Board

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%71

73

75

77

79

81

83

85

87

89

91

93

95

97

99

01

03

05

Academic Year

% F

ed

eral F

inan

cia

l A

id D

ollars

Grants/WorkStudy

Loans

Financial Aid issues at UW-Madison

Insufficient grant funds

Less socio-economically diverse student body

Perceived lack of access by Wisconsin residents

Reductions in federal campus based aid

Limited operational resources

The mission of theOffice of the Registrar is to:

• Support and enhance the Wisconsin Experience*

• Link students, faculty and staff with information and services

• Ensure the integrity of curricular and student records

Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.

Wisconsin Experience

“We expect that what we do matters, and together we can solve any problems.”

www.provost.wisc.edu/content/NewWiscoExp.pdf

Office of the Registrar Some challenges…

• Establishing our role on campus• Resources to support campus (and System)

expectations and ideals – Co-curricular record, differential tuition, course management

systems, curricular changes, early intervention, classroom space

– Legislature, private vendors, social technologies– Requests for data – providing information

• Privacy, Security and building Trust relationships• Defining “student record”• Identity Management

The Course Guide projectDo you remember?

The Course Guide: A new way to access UW-Madison course information

Official, formal and informal content

www.registrar.wisc.edu