diversity management as a factor of economic success 0
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Find out how Diversity Management offers an organization a solid foundation for future success in an ever-changing world!TRANSCRIPT
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Diversity Management as a Key Factor
for Business Success
360° of [email protected]://twitter.com/360ofDiversity
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„Tolerance is only another word for indifference.“
W. S. Maugham(1874-1965)
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Why did I write this presentation?
This brief presentation was created to help you:
– better understand diversity management– see the business-related advantages of a proactive
diversity management program more clearly– become more sensitive to the hurdles and challenges of
diversity management– in your decision to take action on developing a diversity
management program for your organization
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Why is Diversity Management important?
• Because of a significant demographic shift, Germany now has a „new face“
• Local companies are confronted with completely new challenges due to market globalization
Question: How can you effectively unite your increasingly diverse workforce in a way that positions your company more successfully; not only on a local or national level, but also – if need be – internationally?
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What is the corporate reality?
Despite demographic and market-related changes:
– Many German organizations still do not have a concrete diversity management program linked to their corporate objective.
– That means the recognition and appreciation of (e.g. cultural) diversity is still not adequately reflected within these organizations.
– As a result, the potential and synergies of their workforce is neither sufficiently recognized nor mobilized.
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The Objective of Diversity Management:
• To renew corporate culture
• To update an organization‘s mission statement - and its vision
• To raise the overall benchmark for the workforce, and increase their team spirit and productivity
• To optimize client and customer satisfaction
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What is Diversity?
Diversity
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The Background of Diversity Management
• Germany does not have the same history of anti-discrimination practices and policies that countries like the USA, France or the Netherlands have.
– Its increasingly diverse society is therefore viewed in many instances as primarily a source of conflict, instead of a fount of possible innovation and renewal
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The Background of Diversity Management
Anti-Discrimination Laws≠
“Allgemeines Gleichbehandlungsgesetz”(“General Equality Law”)
The “Charta der Vielfalt” (“Diversity Charter”) is a completely voluntary
commitment
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How does Diversity Management work?
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A Change Management Prozess for Diversity
Diversity Management should be a senior management initiative
that encompasses the entire organization!
First: „Top-Down“ • E.g.: A priority of senior management
Then: „Bottom-Up“ • E.g.: Involvement on all levels
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Hurdles and Challenges
• Little/No awareness of the necessity of Diversity Management
• A lack of strategies for implementation• A lack of clear responsibilities and competencies• Perceived/Perceivable differences• Stereotypen/Prejudices
FEAR!
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Where do our prejudices come from?
Family and
Friends
Values and
Norms
Personal Experiences
The Media
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„Ignoring something is not the same as tolerance.„
Theodor Fontane(1819-1898)
There have always been differences, but not Diversity!
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The competitive advantages of Diversity
• Mobilize more complex solution-finding and increased flexibility within the organization due to improved workforce synergy
• Improve chances to recruit – and retain – qualified staff.
• Increase capability to recruit qualified staff abroad - and send qualified staff abroad
• Expand access to a multifaceted group supplier and customer markets
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The competitive advantages of Diversity
These all represent concrete competitive advantages vis-à-vis
organizations dependent on external support
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What results can you expect?
• ALL of your employeer will get the feeling that their performance, their ideas and their commit are both respected and appreciated
• This will allow them to identify more directly and openly with the organization and its goals
• The Result: A marked improvement of workforce performance; both individually and as a team
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Do you need Diversity Management?
– How diverse is your workforce already and how exactly does it benefit your organization?
– Where does it make sense to increase diversity within your organization and why?
– Are there market segments or complimentary markets you are not able to properly serve with your existing workforce?
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„Tolerance should only be a temporary attitude: it has to lead to acceptance.
To tolerate means to insult.“
J. W. von Goethe
(1749-1832)
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Diversity Management Modules
For example:
– Diversity Auditing– Diversity Coaching for Managers– Internal and external Diversity Communication– Diversity Recruiting– Sensitivity Training– Diversity Marketing
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Thank You!
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360° of Diversitydiversity@creating-tomorrow.comwww.360diversity.wordpress.comhttp://twitter.com/360ofDiversity