diverse concept pitchbook
TRANSCRIPT
The logo design has to understand all these qualities of the project and represent them all in a simplistic way.
Represents
create partnerships Drive quality Expand networks and opportunities
creative exchange grounding in communities expand and diversify audiences
I’ve chosen the name ‘Diverse’ as it represents all the qualities of the project and will also suit the project as it expands. The name goes with everything
the project has to say about itself. e.g. ‘Diverse Communities, Diverse Networks’. The list goes on and on..
chosen name
Diverse
Communities
Audiences
Practices
Contacts
Partnerships
Networks
Facilities
Creativity
Expansions
FriendshipsInnovations
Logo
The logo itself is made out of ‘capital letters’ and ‘lower case letters’, This simple functionality shows diversity in the logo,
which simbolises all the diverse qualities of the ICR project. This also makes its structure iconic to the project. The typeface ‘Din-
black’ allows the logo to look modern and contemporary (which shows an organised structure, like the project). The simplicity of
the logo allows it to be used in French is well.
Logo with strapline
The strapline sits perfectly with the logo, the full stop at the end helps show that its the strapline and not fully part of the logo.
The typeface ‘Din- black’ also allows the logo and the strapline to represent all the functionalities of the ICR project and not one
particular element.
Presentation
The logo works well with the ‘Interreg’ logo because of how they differ. The ‘Interreg’ logo has many levels to it, which include not just text but also an icon. While the ‘Diverse’ logo is crafted text, which overall gives clarity of space and shows there individual
unique structures.
Website
The website holds the same concept as logo does, by showing diversity. The ‘latest’ section on the home page shows diversity with the big boxes (which have images in them) and the small
boxes (that only have text). When you click on the small box’s, they become like the big boxes and the big boxes around it
become small. Creating a visual iconic loop.
Home News Sponsers Contact us
Latest
New work New communities
New Networks
made
Prints
Here are examples of how well the logo would look on a dark background and a light one. The examples also show how well
the logo works on Portrait and Landscape posters.
The colour for the logo could be this orange/red, as ‘Red’ represents passion, drive and strength. ‘Orange’ represents
creativity. This colour helps represent important functionalities of the project and looks energetic and vibrant. it also helps
seperate the logo from the ‘Interreg’ colours.
Colour thoughts
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