DISTRIBUTION STRATEGY OF GODREJ REFRIGERATORS.

Promotions776 Spots Overall6 National Channels- Multiple Genres 4 South Channels across 4 states3 Regionals In Mah, WB & Punj2 Mass Channels Star Plus & Sony2 Movie Channels Zee CinemaSetMax1 News Channel - AajTak 1 Entertainment Channel - SaharaPLUS...418 Spots (53%) on National Channels

PromotionsStar PlusSpots on the top Prime Time programs Kyunki Saans.,Millee, K Street Pali Hill

SonyTop programs like Jassi Jaisi, Kkusum, CID Special Bureau,Ye Meri Life Hai, Rihaee, Kaisa Yeh Pyar Hai, Shri Krishna

UdayaSpots on leading daily soaps Maangalya, Kanyadaan, Kuhoo Kuhoo, Kadambari

GeminiCovering all Prime Time : Chakravakkam, Kkavalari Kodoolu,Gangothry, Karthika Deepam, Lashmi, TGF

Sun TVSpots on leading programmes like Kolangal, Selvi, Anandham, Sun SethigalCredit Lines on TFF

South Focus..Surya TVPresence on Prime TimeKaayamkullum, Kkavyanjali,Minneketu,Indumukhi Chandramukhi

Regional Presence in Maharashtra, & PunjabPromotionsETV Marathi25 spots in the 1st week with presence on top programs like Char Divas Sasuche, Kumari Gangubai,Crime Dairy, TRPETC PunjabiAssociate sponsorship 4 Musical Programs128 spots every week

PromotionsETV Bangla15 spots in the 1st week with presence on top programs like Tithir Atithi, Rooj Gere Geene, AasthaRegional Presence in West Bengal

Promotions

Promotions

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Distribution channels CompanyDealersCustomer Type ICompanyDistributorDealersCustomer Type II

Distribution channelsC&F AgentDistributorCustomer Type IVDealersDealersCompany

Increasing Production Cost.Increasing Transportation Cost.The Last Mile in Distribution - Customer Service.

MAJOR CHALLENGES

MANUFACTURING UNITSTATE PDIPRE Delivery InspectionDISTRIBUTORWarehouseDealersCustomer18% - 20 %BranchDistributor5% - 7 %30 %DAMAGE DURING TRANSPORT30 %PAIN AREA RECOMMENDATIONS

SUGGESTIONS Look at other methods of transport which are cost effective and cause less damage. Intelligent loading and unloading. Minimising the Distribution Distance (Manufacturing Customer) Educating staff. New channels for sales Web, Telesales.

Complaint Resolution