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Distracted Driving Mark Chan Department of Psychology University of Kansas Slide 2 2 Slide 3 Wobegon Effect all the women are strong, all the men are good looking, and all the children are above average.. 3 Slide 4 4 Gorilla Video Slide 5 Inattentional Blindness The inability to see things when attention is directed elsewhere What you see is what you get.. What you see is NOT what you get 5 Slide 6 6 Spotlight of Attention Slide 7 Change Blindness The inability to notice changes even when changes are big and obvious 7 Slide 8 Spotlight of Attention 8 Slide 9 Change blindness 9 Slide 10 Multi-tasking? 10 Slide 11 11 Just et al, 2001 12 Slide 12 WHATS HAPPENING? A B C, its easy as 1 2 3.. 12 Slide 13 Multi-tasking? 13 Multitasking does not exist. We task switch. Our brains choose what information to process, given LIMTED RESOURCES. Slide 14 Task switching requires resources Prefrontal cortex (PFC) coordinates selection, execution, and responses. Executive Attention Last region to reach maturity 14 Slide 15 Spotlight of Attention 15 Slide 16 Distracted Driving Driving while talking on the cell phone.. Slower reaction times Miss peripheral objects Poorer vehicle control Risk of crashing? 2 to 6 times increase 16 Slide 17 Whre are you?! Whatever sry Meh Duh.. WTH?! Cool! . Srsly? Whoa! I h8 skool.. 17 EZ K Cool What up?! LOL!!! ROFL!! L8r! Hey! Where you at? 4got C U l8r b4 : ) : ( : D ; ) : P Huh?! Y U NO CALL?! Wut? XOXOXO gtg ttyl IC, IC Dude! Gotta study.. Nite! ?!??!!! Yes! No Watcha doin? Coffee? ZzzZzz Game l8r? OMG!! OMG!!! HALO? COD my place! R U there? Where R U?!? K K K : P 1 TRILLION TEXT MESSAGES in 2008!! (CITA, 2009) 17 Slide 18 Distracted Driving Texting while driving? Risk of crashing? 23 times more likely 18 Slide 19 19 Slide 20 20 Slide 21 21 Slide 22 22 Starting young Slide 23 Earlier Adoption of Cellphones 23 (Geser, 2006) Slide 24 More texts everywhere.. 24 (Geser, 2006) Slide 25 Young and dangerous.. 25 (FARS, 2003) Slide 26 TEXT MESSAGING, PROHIBITED Chapter 8, Article 15, Section 111 26 -Kansas texting law, Senate Bill 300. Effective Jan 01, 2011 Slide 27 States banning texting while driving 27 Slide 28 28 Slide 29 29 Dont tell me what to do While these arent the craziest fines in the world, the fact that the government is so strictly regulating what we do in our cars frustrates me. Im not going to pretend like this is the worst thing to happen to me, but Im bothered that now not only do I need to interrupt my phone call when I see an officer, I also need to make sure it doesnt look like Im punching the buttons. Scott Pearring, January 9, 2009 Slide 30 WHAT CAN WE DO? We have a problem here 30 Slide 31 Can you wait, or not? Teens who cant text Have reduced self-esteem Feel excluded Are we addicted to texting? Need to reply immediately? 31 (Atchley, & Warden, 2011) Slide 32 - Norms - 32 Slide 33 What can (did) we do? Case Study: Drunk driving Common (in the past) Slap on the wrist Mothers Against Drunk Driving (MADD) Attitudes and norms changed 33 Slide 34 What can we do about distracted driving? We are social creatures Leverage the social aspect We care for others, that is the norm How can we go about changing norms? Reinforce safe habits Be willing to talk about the danger Start young! 34 Slide 35 A Proverb Start children off on the way they should go, and even when they are old they will not turn from it.. 35 Slide 36 Questions? Contact info: mchan5@ku.edu 36