disney advertising sales - partner with us - lloo nn gg--ffoo rr … · 2020. 10. 21. · fi l es m...

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Overview Long-Form Pre-Roll is a video player ad which serves before video content across the ABC Owned Television websites, as well as the News apps. Video pre-roll can be 15- or 30-seconds long and clicks through to an advertiser’s site in browsers that support Flash and on the iPad and iPhone News apps. Approved Vendor List: Click to view our Approved Vendor list. Please note that this is a living document, so check back regularly for updates. Because some platforms have exceptions and new endpoints are added frequently, this list does not guarantee the ability to serve all formats or ad types for every vendor. Please ask your AE or Account Manager for the most-up-to-date information. If you do not see your preferred vendor listed, please reach out to your AE or Account Manager who can assist you by submitting a New Vendor Request on your behalf.

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Page 1: Disney Advertising Sales - Partner with Us - LLoo nn gg--FFoo rr … · 2020. 10. 21. · Fi l es m us t be i n Qui ckTi m e fo rm a t (s pecs bel o w) wi t h a l l fi l e na m es

Home ABC OTV Long-Form Pre-Roll

Overview

Long-Form Pre-Roll is a video player ad which serves before video content across theABC Owned Television websites, as well as the News apps. Video pre-roll can be 15- or30-seconds long and clicks through to an advertiser’s site in browsers that support Flashand on the iPad and iPhone News apps.

Approved Vendor List:

Click to view our Approved Vendor list.

Please note that this is a living document, so check back regularly for updates. Becausesome platforms have exceptions and new endpoints are added frequently, this list doesnot guarantee the ability to serve all formats or ad types for every vendor.  Please askyour AE or Account Manager for the most-up-to-date information.

If you do not see your preferred vendor listed, please reach out to your AE or AccountManager who can assist you by submitting a New Vendor Request on your behalf.

Long-Form Pre-RollLong-Form Pre-Roll

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Availability

Example

Ad Specifications: Video Spec

Please allow five business days for testing and review.

File Size

Duration

For Brand Study, Attribution and Viewability vendors, please contact your AE orAccount Manager for vendor approval and compliance with our Terms & Conditions.

There is no restriction on file size. See below for submission requirements.

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File Submissions:

30 seconds maximum

ABC Digital Media Mezzanine File Format requirements

It is our intent to provide the highest possible experience to the consumer for bothcontent and advertisements. As such, we ask that all file based deliveries follow thefollowing guidelines:

1. HD is preferred over SD. If an HD asset is available please provide this format.

2. SD advertisements should not be letterboxed. Because the players are all 16×9ratio, providing a letterboxed 4×3 video will significantly reduce the size of youradvertisement as it will be both letterboxed and pillarboxed in the player and/ordevice.

3. Please provide the highest quality digital master QuickTime file available withinthe technical specifications below. If your asset does not meet the technicalrequirements, do not convert your file to fit the specifications. Instead return toyour digital master or tape and recreate the QuickTime mezzanine file.

4. Video must be broadcast quality and void of any visible compression artifacts.

5. Audio must be stereo, in sync with video and void of any distortion.

6. Files must be in QuickTime format (specs below) with all file names ending in.mov.

QuickTime Mezzanine File Specifications

High Definition QuickTime (MOV)

Video Dimensions: 1920×1080 or 1280×720

Video Display Aspect Ratio: 16×9

Video Pixel Aspect Ratio: Square (1.0)

Video Frame Rate: 23.98, 29.97 or 59.94

Video Scanning Method: Progressive ONLY

Video Codecs Accepted

ProResProRes (HQ)

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DVCProHDAnimationh264 (40mbps)Uncompressed 10 bitUncompressed 8 bit

Audio: Stereo, 48khz or 44.1khz, 16bit

Audio Codecs Accepted:

UncompressedAAC: 192kbps or higherMP3: 192kbps or higher

Standard Definition QuickTime (MOV)

Video Dimensions: 720×486

Video Aspect Ratio: 4×3

Video Pixel Aspect Ratio: D1 (0.9)

Video Frame Rate: 29.97

Video Scanning Method: Progressive (preferred) or Interlaced where noted below.

Video Codecs Accepted:

ProRes: Progressive or Lower Field dominanceProRes (HQ): Progressive or Lower Field dominanceDVCPro (50mbps): Progressive or Lower Field dominanceDV (25mbps): Progressive or Lower Field dominanceAnimation: Progressive scanning onlyh264 (10mbps): Progressive scanning onlyUncompressed 10 bit: Progressive or Lower Field dominanceUncompressed 8bit: Progressive or Lower Field dominance

Audio: Stereo, 48khz or 44.1khz, 16bit

Audio Codecs Accepted:

UncompressedAAC: 192kbps or higher

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Additional Details

Ad Specifications: VAST

Please allow seven business days for testing and review.

VAST Version Support

2.0

Video Asset Specs

Each VAST tag should include the following two video renditions:

Low Resolution Rendition

High Resolution Rendition

MP3: 192kbps or higher

Click thru is supported in browsers that support Flash and on the iPad and iPhoneNews apps

Video may click through to a sponsor’s website

ABC reserves the right of final approval on video submissions.

Dimensions: 1280×720

Format: MPEG4 (MP4)

Duration: 15, 30 seconds (one duration per tag)

Optimal Bitrate: 1000kbps Frame rate: 23.98 or 29.97 frames/second

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VAST Tracking Acceptance

Additional VAST Specs

Additional Details

Dimensions: 1920×1080

Format: MPEG4 (MP4), QuickTime (MOV)

Duration: 15, 30 seconds (one duration per tag)

Optimal Bitrate: 15000kbps

Frame rate: 23.98 or 29.97 frames/second

Impression

Quartile: 25%, 50%, 75%, 100%

Clicks

Companion units must be specified in the “StaticResource” area (NOT theHTMLResource or IframeResource)

Please see VAST-XML-Acceptance.docx for specific details regarding what VASTmetrics are handled by the ABC FEP

Site reserves right of final approval on creative assets

All targeting & capping will only be applied by ABC

This includes, but is not limited to: geo targeting, frequency capping, intervalcapping, max goal capping, time targeting, and demo targeting

The IP address may be blocked or displayed in a way that the vendor cannotdetermine the origin

Any targeting capping applied on the vendor end can prevent the ad fromdisplaying, create discrepancies, and can break the player. Due to this, vendors will

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General Guidelines

not apply targeting/capping in their system. ABC will apply all necessarytargeting/capping to ensure correct delivery

Flighting will be controlled by ABC

VAST tags will remain live for the duration of the advertiser’s flight. If an ad needs tobe taken down for a period of time ABC will be responsible for executing thisrequest

ABC reserves the right to pull any ads from their properties. This can be due toviolating any of the above bullet points, poor ad quality, inappropriate content,creating a poor user experience

ABC can revoke the “Approved Vendor” status at any time and can refuse to serve tagsfrom a specific vendor

Site reserves the right of final approval on creative assets.

The advertising content must be clearly identifiable as an advertisement, as opposedto a link within site content. Advertisers must be clearly identified by name in at leastone frame of the advertising content.

Ad units that have a white or partially white background must be bound by a visibleone (1) pixel non-white box built into the graphic. Creative must still meet sizespecifications with border.

All advertisers must have a privacy policy, no more than (one) 1 click from the linkingpage to the Ad unit.

Ad units must have a linking URL that resolves to an active page.

All Flash and third party creative must open a new window.

Placeholder or non-final ad content will not be considered as “proxies” for finalcreative.