The Evolution of El Toro

DNSFraud Screening

IP Targeting

“We view IP addresses differently than most companies. To El Toro, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising. We match physical addresses to IP addresses with extreme precision with our patented technology.”

This437 W. Jefferson

Means this216.135.81.25

At El Toro:

We are the Digital Postman, For an Online World…….

Patent Pending AlgorithmOur patent-pending process combines more than 30 public data elements to hyper-accurately map an IP address to a

home address.

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Network

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IP ad

dress

Home

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=Web

traffic

Better targeting

Your Exact Online Target Lives Right Here

Business to People

Household Level IP Targeting

95% or greater confidence level on matched IP addresses

Match Back Analysis

Client provides sales data based on campaign ending or buying cycle (last name, address, and zip)

We cross reference targeted data set with converted purchases

Then provide a list by name & address who purchased

Provided lift in response rate against control group

No other online marketing tool can effectively target, track, and prove efficacy by name and address without the use of any tracking pixels

Venue Targeting

Captive Audience | Venue Targeting

College Campuses95% Mapped

Affluent ShoppersTarget 100+ HHI with children

Key Venues

Hotels, Trade Shows, and

Conventions

Great Data = Great ResultsCurrent / Past CustomersPre-Qualified ProspectsLook-a-Like Modeled.Ideal DemographyLeverage the Granularity of Known Audience

B2P-Business to People

Offline Data = Superior Data

Boat Owners, Golfers, Spiritual, Voters, CEO’s, Vehicle Type, expiration of services, warranty, Voters

Age, Gender, Geography, Job Title

Income, Homeowners, Credit Score,

Equity in Home

Case Studies

Case Study: Non Profit The Colon Cancer Prevention Project (CCPP), is an independent 501(c)(3) nonprofit based in Louisville, KY, dedicated to eliminating preventable colon cancer death and suffering by increasing screening rates through education, advocacy, and health systems improvement.

The Project's work includes advocating for funds for uninsured and under-insured people to get screened. Funds raised by CCPP come in the form of individual gifts, corporate contributions and grants.

The client integrated El Toro’s targeting platform as part of larger outreach campaign that included direct mail and targeted push advertising to potential donors’ home PCs. Forty-four percent of the list of likely donors was included in El Toro’s online display campaign and 56% was not targeted.

95% of funds raised were from targeted houses

70% more donations from targeted group

200% improvement

Campaign Highlights

Case Study:Home Improvement

50 More ConversionsThan control group

Target group of 48,000 addresses received physical mail piece and digital adsControl group of ~47,000 ONLY received physical mailerTarget determined based on age of home, home ownership, and household

incomeOver 2 million impressions served40x per IP address frequency 316 total conversions- 133 from control group and 183 from target group

31% More likely to purchase

690k incremental additional revenue

Campaign Highlights for Target Group

A national brand that primarily works within home improvement industry came to us and wanted to test the efficacy of our platform. They consistently ran direct mail and when they learned how Digital Direct Mail complimented their direct mail campaign, they were excited to see how it would increase conversions and revenue. Here are their results-

Case Study: Higher Education

1/2the cost of email and direct mail campaigns

35% more likely to apply after viewing an ad

Campaign Highlights

14,000 students targeted

El Toro’s client, a mid-sized for-profit university located in the western United States was looking to increase the number of applications for undergraduate admission, while reducing cost per applicant.

The client integrated El Toro’s targeting platform as part of larger outreach campaign that included both direct mail and email.

This combined campaign targeted households of approximately 14,000 likely students who were modeled based on ACT / SAT score, location and high school graduation date. Students were delivered ads with appropriate scholarship offers based on their ACT / SAT scores.

Targeted state legislators and fidelity voters in the targeted legislators district

Targeted state capital and the legislative offices 75x per IP address frequency 336,000 impressions 30 day campaign

This was David vs. Goliath, with a group of local entrepreneurs challenging one of the largest companies in the world…Having access to a tool like El Toro’s IP Targeting helped cost effectively level the playing field.—KCB’s VP, Phillip Dearner

In early 2015, The KCB was involved in the legislative fight for their lives against one of the largest brewers of beer in the world. KY-HB 168 was supported by the KCB’s memberships and preserved the long-standing 3-tier distribution system, HB-168 was intended to prevent Anheuser Busch from opening a new distribution center in Western KY. If the KCB lost, distribution of non-Anheuser Busch beers would no longer be distributed, which would’ve been detrimental to craft brewers in KY.

Kentucky Craft Brewers Association

0.64%Click Through Rate

8x the industry average CTR of 0.08

100% KCB won the election

Campaign Highlights: