Discover with us the new look and the products of Coswell Oral Care.

Dear Partners,We are pleased to send you the latest news from Coswell Group!

Oral care issue August 2016

Toothpaste with Arctic Lichens for healthy

white teeth!

For 10 years the specialist in giving new enamel to

your smile!

The unique professional range based on

microRepair

Reinforces the natural defenses of your smile!

The main goal of Coswell is to give innovative and high quality products to its consumers and partners. For this reason, year by year Coswell continues to invest in innovation and development in Oral Care division!

Our consumers reward innovation and quality of our products all over the world.

New products

10 year of success for an healthy smile!

Biorepair continues its double-digit growth (+25%) and we want to celebrate with a brand new look!

MASS MARKET RANGE – Cosmetic 75ml

Perfect mix between science,

appeal and legibility

More recognizable and clean claim

and images

New Markets

New launch in Denmark: BiorepairJunior and Pro White

New launch in Senegal: Biorepairtoothpaste range

PLUS RANGE– Medical Device

New design that emphasizes the pharmaceutical positioning(white pack, hot print silver cross and fine printing effects) and IT/EN texts.

New claim that emphasizes the medical device positioning of the product (Enamel Repair Medical Device, high concentration formula with xx mg/g of microRepair®)

New size Total and Sensitive Teeth: from 100 ml to 75 mlParodontgel: from 50 ml to 75 ml

Biorepair Junior42% of children ages 2 to 11 develop a cavity in their primary teeth.

Cavities on primary teeth may have consequences on permanent teeth as well.

Fluoride in various forms is the most popular active ingredient in toothpaste to prevent cavities butthe European Directive 2009/129/EC restricts the consumption of toothpaste containing Fluoride (in concentrations from0.1 to 0.15%) for children up to 6 years of age to small amounts and under the supervision of an adult.

The only toothpaste for children without Fluoride and with the same amount of adults toothpaste active principle

microRepair® + Strawberry

Fights cavities and makes teeth stronger

and healthier

Tonic properties and nutrients for

the gums

Fluoride

microRepair® + Vitamin E

protection against plaque, cavities and

tartar

Anti- oxydant action to keep healthy

gums

IDEAL TO FIGHT ACID EROSION!

50 ml75 ml

Activities

Biorepair® won PRODUCT OF THE YEAR for three years in a row! Every Biorepair launch is rewarded by consumers.After Biorepair Whitening and Gum Protection it’s

Biorepair® PRO ACTIVE SHIELD turn!

CO-MARKETING:Buying a Philips Sonicare, consumer can get

a Biorepair Kit

CO-MARKETING COMMUNICATION

More than 500 airing in Italian Radio with 5 pills dedicated to microRepair® linked to a

dedicate informative page inside Biorepair web site

TV ADV focused on the 10th anniversary

To increase visibility on store: - Dispensers for sampling- Display

LATVIA

KSA

MEDICAL REPS

New Gadgets and brochures for professional target

NEW FORMULA

Long lasting whitening & Antibacterial action ACTILUX®

Immediate whitening effect BLUE FORMULA

NEW SIZE AND DEVICE

More treatment -> 50ml instead of 30ml

New precious soft touch tube with silver cap

New Markets

BlanX White Shock has been launched in Spain, Senegal and Singapore!

New products

POWER WHITE TREATMENTACTILUX® + Blue Formula

It’s time for BlanX to approach new challenges!

Today men spend much more time looking after the body care, focusing on innovative and specific products.BlanX launches BlanX Men, the toothpaste specifically designed for men.

Blanx Men formula is powered by:• Arctic Lichens + BLUE FORMULA • Mint• Removes stains and pigments caused by smoke, coffee and

drinks, the main problem for the men oral cavity health

BLANX MEN

Activities

ITALY Contest «You can be Miss for one day»

Buying a BlanX Stain Removal or a BlanX Whitening consumers can participate to the contest uploading their pictures. The awards are: couvettes with BlanX White Shock range and a weekend in the only 5-star luxury hotel of the Dolomites (Hotel Cristallo)!

A dedicated commercial to

support the contest! NEW WEBSITE

BLANX VISIBILITYBlanX rewards

Miss SorrisoBlanX 2016.

New propaganda activities for Italian dentists

COMMS

13 reps Focus on the main Italian

cities More than 3.000 dentists

visited

Dispensers for sample and Display to increase visibility on store

KSA

A special city light poster for BlanX White Shock as an award project.

SPOT

EMOTIONAL VIDEO

ADV in the main magazine

Important visibility in

store

Visibility onthe main social networks

GERMANY

LATVIACROATIA

HUNGARY

Dedicate Spot

Exhibitions

Thank you for your visit!

New Markets

In the first half of 2016, L’Angelica Oral Supplement range has been launched in Slovenia, Hungary, Romania, Bulgaria and other countries in East Europe.

Activities

New samples

New

FolderNew Film